---
title: "Lazada Ads metrics and dimensions"
slug: "lazada-ads-fields"
description: "Explore the complete list of Lazada Ads metrics and dimensions available through Supermetrics. Find every data field you need to build your ideal marketing reports."
updated: 2026-05-15T07:01:11Z
published: 2026-05-15T07:01:11Z
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.supermetrics.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Lazada Ads metrics and dimensions

> Supermetrics brings all your Lazada Ads data into [Google Sheets](https://workspace.google.com/marketplace/app/supermetrics/523876908005), [Looker Studio](https://supermetrics.com/products/looker-studio), [Power BI](https://supermetrics.com/products/power-bi), [Excel](https://supermetrics.com/products/excel), [BigQuery](https://supermetrics.com/products/bigquery), [Snowflake](https://supermetrics.com/products/snowflake), [Redshift](https://supermetrics.com/products/amazon-redshift), [Azure](https://supermetrics.com/products/azure-synapse)

16 metrics53 dimensionsSearch fields<input type="text" id="field-search" placeholder="Search by field name, label, or description…" aria-label="Search fields by name, label, or description" autocomplete="off">

### AUDIENCE

| \| audience_id** \| \| --- \| \| \\| Field label \\| Audience ID \\| \\| --- \\| --- \\| \\| Description \\| The unique identifier of the audience \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Audience ID \| \| Description \| The unique identifier of the audience \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| --- |
| audience_id** |
| \| Field label \| Audience ID \| \| --- \| --- \| \| Description \| The unique identifier of the audience \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Audience ID |
| Description | The unique identifier of the audience |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| audience_group** \| \| --- \| \| \\| Field label \\| Audience group \\| \\| --- \\| --- \\| \\| Description \\| The audience group identifier \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Audience group \| \| Description \| The audience group identifier \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| audience_group** |
| \| Field label \| Audience group \| \| --- \| --- \| \| Description \| The audience group identifier \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Audience group |
| Description | The audience group identifier |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| product_image_url** \| \| --- \| \| \\| Field label \\| Product image URL \\| \\| --- \\| --- \\| \\| Description \\| The URL of the product image \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Product image URL \| \| Description \| The URL of the product image \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| product_image_url** |
| \| Field label \| Product image URL \| \| --- \| --- \| \| Description \| The URL of the product image \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Product image URL |
| Description | The URL of the product image |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |

### CAMPAIGN

| \| campaign_name** \| \| --- \| \| \\| Field label \\| Campaign name \\| \\| --- \\| --- \\| \\| Description \\| Campaign name \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Campaign name \| \| Description \| Campaign name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| --- |
| campaign_name** |
| \| Field label \| Campaign name \| \| --- \| --- \| \| Description \| Campaign name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Campaign name |
| Description | Campaign name |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| campaign_id** \| \| --- \| \| \\| Field label \\| Campaign ID \\| \\| --- \\| --- \\| \\| Description \\| Campaign ID \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Campaign ID \| \| Description \| Campaign ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| campaign_id** |
| \| Field label \| Campaign ID \| \| --- \| --- \| \| Description \| Campaign ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Campaign ID |
| Description | Campaign ID |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| campaign_type** \| \| --- \| \| \\| Field label \\| Campaign type \\| \\| --- \\| --- \\| \\| Description \\| Campaign type (1 Manual, 2 Automated) \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Campaign type \| \| Description \| Campaign type (1 Manual, 2 Automated) \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| campaign_type** |
| \| Field label \| Campaign type \| \| --- \| --- \| \| Description \| Campaign type (1 Manual, 2 Automated) \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Campaign type |
| Description | Campaign type (1 Manual, 2 Automated) |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| product_type** \| \| --- \| \| \\| Field label \\| Product type \\| \\| --- \\| --- \\| \\| Description \\| Type of product (N: Sponsored Search, J: Sponsored Product, ALL: Spopnsored Search + Sponsored Product) \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Product type \| \| Description \| Type of product (N: Sponsored Search, J: Sponsored Product, ALL: Spopnsored Search + Sponsored Product) \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| product_type** |
| \| Field label \| Product type \| \| --- \| --- \| \| Description \| Type of product (N: Sponsored Search, J: Sponsored Product, ALL: Spopnsored Search + Sponsored Product) \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Product type |
| Description | Type of product (N: Sponsored Search, J: Sponsored Product, ALL: Spopnsored Search + Sponsored Product) |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| campaign_objective** \| \| --- \| \| \\| Field label \\| Campaign objective \\| \\| --- \\| --- \\| \\| Description \\| The objective of the campaign \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Campaign objective \| \| Description \| The objective of the campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| campaign_objective** |
| \| Field label \| Campaign objective \| \| --- \| --- \| \| Description \| The objective of the campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Campaign objective |
| Description | The objective of the campaign |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| campaign_mode** \| \| --- \| \| \\| Field label \\| Campaign type \\| \\| --- \\| --- \\| \\| Description \\| Campaign type (1 Manual, 2 Automated) \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Campaign type \| \| Description \| Campaign type (1 Manual, 2 Automated) \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| campaign_mode** |
| \| Field label \| Campaign type \| \| --- \| --- \| \| Description \| Campaign type (1 Manual, 2 Automated) \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Campaign type |
| Description | Campaign type (1 Manual, 2 Automated) |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| day_budget** \| \| --- \| \| \\| Field label \\| Budget \\| \\| --- \\| --- \\| \\| Description \\| Budget indicates the maximum amount you're willing to pay each day \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Budget \| \| Description \| Budget indicates the maximum amount you're willing to pay each day \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| day_budget** |
| \| Field label \| Budget \| \| --- \| --- \| \| Description \| Budget indicates the maximum amount you're willing to pay each day \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Budget |
| Description | Budget indicates the maximum amount you're willing to pay each day |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| placement** \| \| --- \| \| \\| Field label \\| Placement \\| \\| --- \\| --- \\| \\| Description \\| The platforms used in the campaign (3:Search Result Page, 4:Just For You Page) \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Placement \| \| Description \| The platforms used in the campaign (3:Search Result Page, 4:Just For You Page) \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| placement** |
| \| Field label \| Placement \| \| --- \| --- \| \| Description \| The platforms used in the campaign (3:Search Result Page, 4:Just For You Page) \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Placement |
| Description | The platforms used in the campaign (3:Search Result Page, 4:Just For You Page) |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| budget** \| \| --- \| \| \\| Field label \\| Budget \\| \\| --- \\| --- \\| \\| Description \\| Budget indicates the maximum amount you’re willing to pay each day \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Budget \| \| Description \| Budget indicates the maximum amount you’re willing to pay each day \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| budget** |
| \| Field label \| Budget \| \| --- \| --- \| \| Description \| Budget indicates the maximum amount you’re willing to pay each day \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Budget |
| Description | Budget indicates the maximum amount you’re willing to pay each day |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| budget_used_amount** \| \| --- \| \| \\| Field label \\| Budget used amount \\| \\| --- \\| --- \\| \\| Description \\| Today used amount of the daily money allocated for a campaign or project \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Budget used amount \| \| Description \| Today used amount of the daily money allocated for a campaign or project \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| budget_used_amount** |
| \| Field label \| Budget used amount \| \| --- \| --- \| \| Description \| Today used amount of the daily money allocated for a campaign or project \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Budget used amount |
| Description | Today used amount of the daily money allocated for a campaign or project |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| online_status** \| \| --- \| \| \\| Field label \\| Online status \\| \\| --- \\| --- \\| \\| Description \\| The online status of the campaign (1:Online, 0:Offline, 9:Deleted) \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Online status \| \| Description \| The online status of the campaign (1:Online, 0:Offline, 9:Deleted) \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| online_status** |
| \| Field label \| Online status \| \| --- \| --- \| \| Description \| The online status of the campaign (1:Online, 0:Offline, 9:Deleted) \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Online status |
| Description | The online status of the campaign (1:Online, 0:Offline, 9:Deleted) |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| switch_status** \| \| --- \| \| \\| Field label \\| Switch status \\| \\| --- \\| --- \\| \\| Description \\| The switch status of the campaign (1:ON, 0:OFF) \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Switch status \| \| Description \| The switch status of the campaign (1:ON, 0:OFF) \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| switch_status** |
| \| Field label \| Switch status \| \| --- \| --- \| \| Description \| The switch status of the campaign (1:ON, 0:OFF) \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Switch status |
| Description | The switch status of the campaign (1:ON, 0:OFF) |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| max_bid** \| \| --- \| \| \\| Field label \\| Max bid \\| \\| --- \\| --- \\| \\| Description \\| The maximum amount you are willing to pay for a specific action, such as a click or impression \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Max bid \| \| Description \| The maximum amount you are willing to pay for a specific action, such as a click or impression \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| max_bid** |
| \| Field label \| Max bid \| \| --- \| --- \| \| Description \| The maximum amount you are willing to pay for a specific action, such as a click or impression \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Max bid |
| Description | The maximum amount you are willing to pay for a specific action, such as a click or impression |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| start_date** \| \| --- \| \| \\| Field label \\| Start date \\| \\| --- \\| --- \\| \\| Description \\| Campaign start date \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| Start date \| \| Description \| Campaign start date \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| start_date** |
| \| Field label \| Start date \| \| --- \| --- \| \| Description \| Campaign start date \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Field label | Start date |
| Description | Campaign start date |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| \| end_date** \| \| --- \| \| \\| Field label \\| End date \\| \\| --- \\| --- \\| \\| Description \\| Campaign end date \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| End date \| \| Description \| Campaign end date \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| end_date** |
| \| Field label \| End date \| \| --- \| --- \| \| Description \| Campaign end date \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Field label | End date |
| Description | Campaign end date |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |

### DATASOURCE

| \| dataSourceName** \| \| --- \| \| \\| Field label \\| Data source \\| \\| --- \\| --- \\| \\| Description \\| The name of the source for this data, as listed on supermetrics.com/docs \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \\| Destinations \\| API, Data warehouse \\| \| \| Field label \| Data source \| \| Description \| The name of the source for this data, as listed on supermetrics.com/docs \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| Destinations \| API, Data warehouse \| |
| --- |
| dataSourceName** |
| \| Field label \| Data source \| \| --- \| --- \| \| Description \| The name of the source for this data, as listed on supermetrics.com/docs \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| Destinations \| API, Data warehouse \| |
| Field label | Data source |
| Description | The name of the source for this data, as listed on supermetrics.com/docs |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| Destinations | API, Data warehouse |
| \| system_metadata.data_source_logins** \| \| --- \| \| \\| Field label \\| Data source logins \\| \\| --- \\| --- \\| \\| Description \\| The data source login accounts that were used to authenticate against the data source \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \| \| Field label \| Data source logins \| \| Description \| The data source login accounts that were used to authenticate against the data source \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| system_metadata.data_source_logins** |
| \| Field label \| Data source logins \| \| --- \| --- \| \| Description \| The data source login accounts that were used to authenticate against the data source \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| Field label | Data source logins |
| Description | The data source login accounts that were used to authenticate against the data source |
| Field type | dimension |
| Data type | [string.text.json](/apidocs/field-data-types#text) |
| \| system_metadata.data_source_login_owners** \| \| --- \| \| \\| Field label \\| Data source login owners \\| \\| --- \\| --- \\| \\| Description \\| The Supermetrics users that created the data source login connections \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \| \| Field label \| Data source login owners \| \| Description \| The Supermetrics users that created the data source login connections \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| system_metadata.data_source_login_owners** |
| \| Field label \| Data source login owners \| \| --- \| --- \| \| Description \| The Supermetrics users that created the data source login connections \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| Field label | Data source login owners |
| Description | The Supermetrics users that created the data source login connections |
| Field type | dimension |
| Data type | [string.text.json](/apidocs/field-data-types#text) |

### KEYWORD

| \| keyword** \| \| --- \| \| \\| Field label \\| Keyword \\| \\| --- \\| --- \\| \\| Description \\| Sponsored display keyword \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Keyword \| \| Description \| Sponsored display keyword \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| --- |
| keyword** |
| \| Field label \| Keyword \| \| --- \| --- \| \| Description \| Sponsored display keyword \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Keyword |
| Description | Sponsored display keyword |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| keyword_id** \| \| --- \| \| \\| Field label \\| Keyword ID \\| \\| --- \\| --- \\| \\| Description \\| Keyword ID \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Keyword ID \| \| Description \| Keyword ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| keyword_id** |
| \| Field label \| Keyword ID \| \| --- \| --- \| \| Description \| Keyword ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Keyword ID |
| Description | Keyword ID |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |

### PERFORMANCE

| \| impressions** \| \| --- \| \| \\| Field label \\| Impressions \\| \\| --- \\| --- \\| \\| Description \\| An impression is counted each time your promoted product is shown. Impressions help you understand how often your product is being seen \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Impressions \| \| Description \| An impression is counted each time your promoted product is shown. Impressions help you understand how often your product is being seen \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| --- |
| impressions** |
| \| Field label \| Impressions \| \| --- \| --- \| \| Description \| An impression is counted each time your promoted product is shown. Impressions help you understand how often your product is being seen \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Impressions |
| Description | An impression is counted each time your promoted product is shown. Impressions help you understand how often your product is being seen |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| clicks** \| \| --- \| \| \\| Field label \\| Clicks \\| \\| --- \\| --- \\| \\| Description \\| A click is counted each time someone clicks on your promoted product \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Clicks \| \| Description \| A click is counted each time someone clicks on your promoted product \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| clicks** |
| \| Field label \| Clicks \| \| --- \| --- \| \| Description \| A click is counted each time someone clicks on your promoted product \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Clicks |
| Description | A click is counted each time someone clicks on your promoted product |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| ctr** \| \| --- \| \| \\| Field label \\| CTR \\| \\| --- \\| --- \\| \\| Description \\| Clickthrough rate (CTR) is the ratio showing how often people who see your promoted product end up clicking on it. It’s calculated as Clicks divided by Impressions \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| CTR \| \| Description \| Clickthrough rate (CTR) is the ratio showing how often people who see your promoted product end up clicking on it. It’s calculated as Clicks divided by Impressions \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| ctr** |
| \| Field label \| CTR \| \| --- \| --- \| \| Description \| Clickthrough rate (CTR) is the ratio showing how often people who see your promoted product end up clicking on it. It’s calculated as Clicks divided by Impressions \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | CTR |
| Description | Clickthrough rate (CTR) is the ratio showing how often people who see your promoted product end up clicking on it. It’s calculated as Clicks divided by Impressions |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| spend** \| \| --- \| \| \\| Field label \\| Spend \\| \\| --- \\| --- \\| \\| Description \\| Spend is the total amount spent \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Spend \| \| Description \| Spend is the total amount spent \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| spend** |
| \| Field label \| Spend \| \| --- \| --- \| \| Description \| Spend is the total amount spent \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Spend |
| Description | Spend is the total amount spent |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| cpm** \| \| --- \| \| \\| Field label \\| CPM \\| \\| --- \\| --- \\| \\| Description \\| Cost per mille ((Spend / Impressions) * 1000) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| CPM \| \| Description \| Cost per mille ((Spend / Impressions) * 1000) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cpm** |
| \| Field label \| CPM \| \| --- \| --- \| \| Description \| Cost per mille ((Spend / Impressions) * 1000) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | CPM |
| Description | Cost per mille ((Spend / Impressions) * 1000) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| cpc** \| \| --- \| \| \\| Field label \\| CPC \\| \\| --- \\| --- \\| \\| Description \\| The cost-per-click (CPC) is the average amount you pay each time someone clicks your promoted product. It’s calculated as Spend divided by Clicks \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| CPC \| \| Description \| The cost-per-click (CPC) is the average amount you pay each time someone clicks your promoted product. It’s calculated as Spend divided by Clicks \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cpc** |
| \| Field label \| CPC \| \| --- \| --- \| \| Description \| The cost-per-click (CPC) is the average amount you pay each time someone clicks your promoted product. It’s calculated as Spend divided by Clicks \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | CPC |
| Description | The cost-per-click (CPC) is the average amount you pay each time someone clicks your promoted product. It’s calculated as Spend divided by Clicks |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| first_imp_share** \| \| --- \| \| \\| Field label \\| First impression share \\| \\| --- \\| --- \\| \\| Description \\| The share of first ad impressions out of total eligible first ad impressions \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| First impression share \| \| Description \| The share of first ad impressions out of total eligible first ad impressions \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| first_imp_share** |
| \| Field label \| First impression share \| \| --- \| --- \| \| Description \| The share of first ad impressions out of total eligible first ad impressions \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | First impression share |
| Description | The share of first ad impressions out of total eligible first ad impressions |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |

### PROMOTED PRODUCT

| \| promoted_product_name** \| \| --- \| \| \\| Field label \\| Promoted product name \\| \\| --- \\| --- \\| \\| Description \\| Name of the product name \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Promoted product name \| \| Description \| Name of the product name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| --- |
| promoted_product_name** |
| \| Field label \| Promoted product name \| \| --- \| --- \| \| Description \| Name of the product name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Promoted product name |
| Description | Name of the product name |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| promoted_product_id** \| \| --- \| \| \\| Field label \\| Promoted product ID \\| \\| --- \\| --- \\| \\| Description \\| The unique identified of the promoted product \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Promoted product ID \| \| Description \| The unique identified of the promoted product \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| promoted_product_id** |
| \| Field label \| Promoted product ID \| \| --- \| --- \| \| Description \| The unique identified of the promoted product \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Promoted product ID |
| Description | The unique identified of the promoted product |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| product_id** \| \| --- \| \| \\| Field label \\| Product ID \\| \\| --- \\| --- \\| \\| Description \\| The unique identifier of the product \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Product ID \| \| Description \| The unique identifier of the product \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| product_id** |
| \| Field label \| Product ID \| \| --- \| --- \| \| Description \| The unique identifier of the product \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Product ID |
| Description | The unique identifier of the product |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| product_max_bid** \| \| --- \| \| \\| Field label \\| Product max bid \\| \\| --- \\| --- \\| \\| Description \\| Max bid determines the highest amount that you're willing to pay for a click on your promoted product \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Product max bid \| \| Description \| Max bid determines the highest amount that you're willing to pay for a click on your promoted product \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| product_max_bid** |
| \| Field label \| Product max bid \| \| --- \| --- \| \| Description \| Max bid determines the highest amount that you're willing to pay for a click on your promoted product \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Product max bid |
| Description | Max bid determines the highest amount that you're willing to pay for a click on your promoted product |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |

### QUERY

| \| system_metadata.query_date_range_start** \| \| --- \| \| \\| Field label \\| Start date \\| \\| --- \\| --- \\| \\| Description \\| The start date of the requested query \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| Start date \| \| Description \| The start date of the requested query \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| --- |
| system_metadata.query_date_range_start** |
| \| Field label \| Start date \| \| --- \| --- \| \| Description \| The start date of the requested query \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Field label | Start date |
| Description | The start date of the requested query |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| \| system_metadata.query_date_range_end** \| \| --- \| \| \\| Field label \\| End date \\| \\| --- \\| --- \\| \\| Description \\| The end date of the requested query \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| End date \| \| Description \| The end date of the requested query \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| system_metadata.query_date_range_end** |
| \| Field label \| End date \| \| --- \| --- \| \| Description \| The end date of the requested query \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Field label | End date |
| Description | The end date of the requested query |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| \| system_metadata.query_timezone** \| \| --- \| \| \\| Field label \\| Timezone \\| \\| --- \\| --- \\| \\| Description \\| The timezone that is supplied to the query \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.timezone](/apidocs/field-data-types#time) \\| \| \| Field label \| Timezone \| \| Description \| The timezone that is supplied to the query \| \| Field type \| dimension \| \| Data type \| [string.time.timezone](/apidocs/field-data-types#time) \| |
| system_metadata.query_timezone** |
| \| Field label \| Timezone \| \| --- \| --- \| \| Description \| The timezone that is supplied to the query \| \| Field type \| dimension \| \| Data type \| [string.time.timezone](/apidocs/field-data-types#time) \| |
| Field label | Timezone |
| Description | The timezone that is supplied to the query |
| Field type | dimension |
| Data type | [string.time.timezone](/apidocs/field-data-types#time) |
| \| system_metadata.query_filters** \| \| --- \| \| \\| Field label \\| Filters \\| \\| --- \\| --- \\| \\| Description \\| All filters used in the query \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \| \| Field label \| Filters \| \| Description \| All filters used in the query \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| system_metadata.query_filters** |
| \| Field label \| Filters \| \| --- \| --- \| \| Description \| All filters used in the query \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| Field label | Filters |
| Description | All filters used in the query |
| Field type | dimension |
| Data type | [string.text.json](/apidocs/field-data-types#text) |
| \| system_metadata.query_date_start** \| \| --- \| \| \\| Field label \\| Start \\| \\| --- \\| --- \\| \\| Description \\| When the query was started \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.datetime](/apidocs/field-data-types#time) \\| \| \| Field label \| Start \| \| Description \| When the query was started \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| |
| system_metadata.query_date_start** |
| \| Field label \| Start \| \| --- \| --- \| \| Description \| When the query was started \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| |
| Field label | Start |
| Description | When the query was started |
| Field type | dimension |
| Data type | [string.time.datetime](/apidocs/field-data-types#time) |
| \| system_metadata.query_date_end** \| \| --- \| \| \\| Field label \\| End \\| \\| --- \\| --- \\| \\| Description \\| When the query completed \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.datetime](/apidocs/field-data-types#time) \\| \| \| Field label \| End \| \| Description \| When the query completed \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| |
| system_metadata.query_date_end** |
| \| Field label \| End \| \| --- \| --- \| \| Description \| When the query completed \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| |
| Field label | End |
| Description | When the query completed |
| Field type | dimension |
| Data type | [string.time.datetime](/apidocs/field-data-types#time) |
| \| system_metadata.query_duration** \| \| --- \| \| \\| Field label \\| Duration \\| \\| --- \\| --- \\| \\| Description \\| The duration in seconds of the query \\| \\| Field type \\| dimension \\| \\| Data type \\| [int.duration.seconds](/apidocs/field-data-types#duration) \\| \| \| Field label \| Duration \| \| Description \| The duration in seconds of the query \| \| Field type \| dimension \| \| Data type \| [int.duration.seconds](/apidocs/field-data-types#duration) \| |
| system_metadata.query_duration** |
| \| Field label \| Duration \| \| --- \| --- \| \| Description \| The duration in seconds of the query \| \| Field type \| dimension \| \| Data type \| [int.duration.seconds](/apidocs/field-data-types#duration) \| |
| Field label | Duration |
| Description | The duration in seconds of the query |
| Field type | dimension |
| Data type | [int.duration.seconds](/apidocs/field-data-types#duration) |
| \| system_metadata.query_accounts** \| \| --- \| \| \\| Field label \\| Accounts \\| \\| --- \\| --- \\| \\| Description \\| A list of accounts of which the data was pulled from \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \| \| Field label \| Accounts \| \| Description \| A list of accounts of which the data was pulled from \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| system_metadata.query_accounts** |
| \| Field label \| Accounts \| \| --- \| --- \| \| Description \| A list of accounts of which the data was pulled from \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| Field label | Accounts |
| Description | A list of accounts of which the data was pulled from |
| Field type | dimension |
| Data type | [string.text.json](/apidocs/field-data-types#text) |
| \| system_metadata.query_excluded_accounts** \| \| --- \| \| \\| Field label \\| Excluded invalid accounts \\| \\| --- \\| --- \\| \\| Description \\| A list of unavailable accounts excluded from the query due to the "Exclude invalid accounts" setting \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \| \| Field label \| Excluded invalid accounts \| \| Description \| A list of unavailable accounts excluded from the query due to the "Exclude invalid accounts" setting \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| system_metadata.query_excluded_accounts** |
| \| Field label \| Excluded invalid accounts \| \| --- \| --- \| \| Description \| A list of unavailable accounts excluded from the query due to the "Exclude invalid accounts" setting \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| Field label | Excluded invalid accounts |
| Description | A list of unavailable accounts excluded from the query due to the "Exclude invalid accounts" setting |
| Field type | dimension |
| Data type | [string.text.json](/apidocs/field-data-types#text) |

### REVENUE

| \| revenue** \| \| --- \| \| \\| Field label \\| Revenue \\| \\| --- \\| --- \\| \\| Description \\| Total store revenue is generated from the units sold in your store after buyer(s) click your promoted product(s). It is the total amount paid by the buyer plus all discounts applied, store credit, shipping fees, and surcharges \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Revenue \| \| Description \| Total store revenue is generated from the units sold in your store after buyer(s) click your promoted product(s). It is the total amount paid by the buyer plus all discounts applied, store credit, shipping fees, and surcharges \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| --- |
| revenue** |
| \| Field label \| Revenue \| \| --- \| --- \| \| Description \| Total store revenue is generated from the units sold in your store after buyer(s) click your promoted product(s). It is the total amount paid by the buyer plus all discounts applied, store credit, shipping fees, and surcharges \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Revenue |
| Description | Total store revenue is generated from the units sold in your store after buyer(s) click your promoted product(s). It is the total amount paid by the buyer plus all discounts applied, store credit, shipping fees, and surcharges |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| roas** \| \| --- \| \| \\| Field label \\| ROAS \\| \\| --- \\| --- \\| \\| Description \\| ROAS shows how efficient your Sponsored Discovery's spend is in driving revenue for your store. It is calculated as Revenue divided by Spend \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| ROAS \| \| Description \| ROAS shows how efficient your Sponsored Discovery's spend is in driving revenue for your store. It is calculated as Revenue divided by Spend \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| roas** |
| \| Field label \| ROAS \| \| --- \| --- \| \| Description \| ROAS shows how efficient your Sponsored Discovery's spend is in driving revenue for your store. It is calculated as Revenue divided by Spend \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | ROAS |
| Description | ROAS shows how efficient your Sponsored Discovery's spend is in driving revenue for your store. It is calculated as Revenue divided by Spend |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| units_sold** \| \| --- \| \| \\| Field label \\| Units sold \\| \\| --- \\| --- \\| \\| Description \\| The total number of units sold after the shoppers click on your promoted product during the selected date range \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Units sold \| \| Description \| The total number of units sold after the shoppers click on your promoted product during the selected date range \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| units_sold** |
| \| Field label \| Units sold \| \| --- \| --- \| \| Description \| The total number of units sold after the shoppers click on your promoted product during the selected date range \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Units sold |
| Description | The total number of units sold after the shoppers click on your promoted product during the selected date range |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| orders** \| \| --- \| \| \\| Field label \\| Orders \\| \\| --- \\| --- \\| \\| Description \\| The total number of orders from your store during the selected time period, after someone clicks on your promoted product \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Orders \| \| Description \| The total number of orders from your store during the selected time period, after someone clicks on your promoted product \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| orders** |
| \| Field label \| Orders \| \| --- \| --- \| \| Description \| The total number of orders from your store during the selected time period, after someone clicks on your promoted product \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Orders |
| Description | The total number of orders from your store during the selected time period, after someone clicks on your promoted product |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| add_to_cart_units** \| \| --- \| \| \\| Field label \\| Add to cart units \\| \\| --- \\| --- \\| \\| Description \\| The total number of units from your store added to cart after someone clicks your promoted product \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Add to cart units \| \| Description \| The total number of units from your store added to cart after someone clicks your promoted product \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| add_to_cart_units** |
| \| Field label \| Add to cart units \| \| --- \| --- \| \| Description \| The total number of units from your store added to cart after someone clicks your promoted product \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Add to cart units |
| Description | The total number of units from your store added to cart after someone clicks your promoted product |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| direct_add_to_cart_units** \| \| --- \| \| \\| Field label \\| Direct add to cart units \\| \\| --- \\| --- \\| \\| Description \\| The total number of promoted product units added to cart after someone clicks on it \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Direct add to cart units \| \| Description \| The total number of promoted product units added to cart after someone clicks on it \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| direct_add_to_cart_units** |
| \| Field label \| Direct add to cart units \| \| --- \| --- \| \| Description \| The total number of promoted product units added to cart after someone clicks on it \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Direct add to cart units |
| Description | The total number of promoted product units added to cart after someone clicks on it |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| direct_orders** \| \| --- \| \| \\| Field label \\| Direct orders \\| \\| --- \\| --- \\| \\| Description \\| The total number of direct orders from your store during the selected time period, after someone clicks on your promoted product \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Direct orders \| \| Description \| The total number of direct orders from your store during the selected time period, after someone clicks on your promoted product \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| direct_orders** |
| \| Field label \| Direct orders \| \| --- \| --- \| \| Description \| The total number of direct orders from your store during the selected time period, after someone clicks on your promoted product \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Direct orders |
| Description | The total number of direct orders from your store during the selected time period, after someone clicks on your promoted product |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| direct_units_sold** \| \| --- \| \| \\| Field label \\| Direct units sold \\| \\| --- \\| --- \\| \\| Description \\| The number of promoted product units sold after shoppers click on them and purchase them \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Direct units sold \| \| Description \| The number of promoted product units sold after shoppers click on them and purchase them \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| direct_units_sold** |
| \| Field label \| Direct units sold \| \| --- \| --- \| \| Description \| The number of promoted product units sold after shoppers click on them and purchase them \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Direct units sold |
| Description | The number of promoted product units sold after shoppers click on them and purchase them |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| direct_revenue** \| \| --- \| \| \\| Field label \\| Direct revenue \\| \\| --- \\| --- \\| \\| Description \\| Revenue generated from your promoted product after someone clicks on it and purchases it. It is the total buyer paid amount inclusive of all discounts applied, store credit, shipping fees and surcharges \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Direct revenue \| \| Description \| Revenue generated from your promoted product after someone clicks on it and purchases it. It is the total buyer paid amount inclusive of all discounts applied, store credit, shipping fees and surcharges \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| direct_revenue** |
| \| Field label \| Direct revenue \| \| --- \| --- \| \| Description \| Revenue generated from your promoted product after someone clicks on it and purchases it. It is the total buyer paid amount inclusive of all discounts applied, store credit, shipping fees and surcharges \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Direct revenue |
| Description | Revenue generated from your promoted product after someone clicks on it and purchases it. It is the total buyer paid amount inclusive of all discounts applied, store credit, shipping fees and surcharges |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |

### STORE

| \| store_name** \| \| --- \| \| \\| Field label \\| Store \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Store \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| --- |
| store_name** |
| \| Field label \| Store \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Store |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| store_location** \| \| --- \| \| \\| Field label \\| Store location \\| \\| --- \\| --- \\| \\| Description \\| Location of the store \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.geo.country](/apidocs/field-data-types#geographical) \\| \| \| Field label \| Store location \| \| Description \| Location of the store \| \| Field type \| dimension \| \| Data type \| [string.geo.country](/apidocs/field-data-types#geographical) \| |
| store_location** |
| \| Field label \| Store location \| \| --- \| --- \| \| Description \| Location of the store \| \| Field type \| dimension \| \| Data type \| [string.geo.country](/apidocs/field-data-types#geographical) \| |
| Field label | Store location |
| Description | Location of the store |
| Field type | dimension |
| Data type | [string.geo.country](/apidocs/field-data-types#geographical) |

### TIME

| \| today** \| \| --- \| \| \\| Field label \\| Today \\| \\| --- \\| --- \\| \\| Description \\| Today's date, e.g. 2017-01-31 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \\| Destinations \\| API, Data warehouse \\| \| \| Field label \| Today \| \| Description \| Today's date, e.g. 2017-01-31 \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| \| Destinations \| API, Data warehouse \| |
| --- |
| today** |
| \| Field label \| Today \| \| --- \| --- \| \| Description \| Today's date, e.g. 2017-01-31 \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| \| Destinations \| API, Data warehouse \| |
| Field label | Today |
| Description | Today's date, e.g. 2017-01-31 |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| Destinations | API, Data warehouse |
| \| year** \| \| --- \| \| \\| Field label \\| Year \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.year](/apidocs/field-data-types#time) \\| \| \| Field label \| Year \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| |
| year** |
| \| Field label \| Year \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| |
| Field label | Year |
| Field type | dimension |
| Data type | [string.time.year](/apidocs/field-data-types#time) |
| \| year_of_week** \| \| --- \| \| \\| Field label \\| Year of week (Sun-Sat) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.year](/apidocs/field-data-types#time) \\| \| \| Field label \| Year of week (Sun-Sat) \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| |
| year_of_week** |
| \| Field label \| Year of week (Sun-Sat) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| |
| Field label | Year of week (Sun-Sat) |
| Field type | dimension |
| Data type | [string.time.year](/apidocs/field-data-types#time) |
| \| year_of_week_iso** \| \| --- \| \| \\| Field label \\| Year of week (Mon-Sun) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.year](/apidocs/field-data-types#time) \\| \| \| Field label \| Year of week (Mon-Sun) \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| |
| year_of_week_iso** |
| \| Field label \| Year of week (Mon-Sun) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| |
| Field label | Year of week (Mon-Sun) |
| Field type | dimension |
| Data type | [string.time.year](/apidocs/field-data-types#time) |
| \| year_month** \| \| --- \| \| \\| Field label \\| Year & month \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.yearmonth](/apidocs/field-data-types#time) \\| \| \| Field label \| Year & month \| \| Field type \| dimension \| \| Data type \| [string.time.yearmonth](/apidocs/field-data-types#time) \| |
| year_month** |
| \| Field label \| Year & month \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.yearmonth](/apidocs/field-data-types#time) \| |
| Field label | Year & month |
| Field type | dimension |
| Data type | [string.time.yearmonth](/apidocs/field-data-types#time) |
| \| month** \| \| --- \| \| \\| Field label \\| Month \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.month](/apidocs/field-data-types#time) \\| \| \| Field label \| Month \| \| Field type \| dimension \| \| Data type \| [string.time.month](/apidocs/field-data-types#time) \| |
| month** |
| \| Field label \| Month \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.month](/apidocs/field-data-types#time) \| |
| Field label | Month |
| Field type | dimension |
| Data type | [string.time.month](/apidocs/field-data-types#time) |
| \| year_week** \| \| --- \| \| \\| Field label \\| Year & week (Sun-Sat) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.yearweek](/apidocs/field-data-types#time) \\| \| \| Field label \| Year & week (Sun-Sat) \| \| Field type \| dimension \| \| Data type \| [string.time.yearweek](/apidocs/field-data-types#time) \| |
| year_week** |
| \| Field label \| Year & week (Sun-Sat) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.yearweek](/apidocs/field-data-types#time) \| |
| Field label | Year & week (Sun-Sat) |
| Field type | dimension |
| Data type | [string.time.yearweek](/apidocs/field-data-types#time) |
| \| year_week_iso** \| \| --- \| \| \\| Field label \\| Year & week (Mon-Sun) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.yearweekiso](/apidocs/field-data-types#time) \\| \| \| Field label \| Year & week (Mon-Sun) \| \| Field type \| dimension \| \| Data type \| [string.time.yearweekiso](/apidocs/field-data-types#time) \| |
| year_week_iso** |
| \| Field label \| Year & week (Mon-Sun) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.yearweekiso](/apidocs/field-data-types#time) \| |
| Field label | Year & week (Mon-Sun) |
| Field type | dimension |
| Data type | [string.time.yearweekiso](/apidocs/field-data-types#time) |
| \| week** \| \| --- \| \| \\| Field label \\| Week (Sun-Sat) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.week](/apidocs/field-data-types#time) \\| \| \| Field label \| Week (Sun-Sat) \| \| Field type \| dimension \| \| Data type \| [string.time.week](/apidocs/field-data-types#time) \| |
| week** |
| \| Field label \| Week (Sun-Sat) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.week](/apidocs/field-data-types#time) \| |
| Field label | Week (Sun-Sat) |
| Field type | dimension |
| Data type | [string.time.week](/apidocs/field-data-types#time) |
| \| week_iso** \| \| --- \| \| \\| Field label \\| Week (Mon-Sun) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.weekiso](/apidocs/field-data-types#time) \\| \| \| Field label \| Week (Mon-Sun) \| \| Field type \| dimension \| \| Data type \| [string.time.weekiso](/apidocs/field-data-types#time) \| |
| week_iso** |
| \| Field label \| Week (Mon-Sun) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.weekiso](/apidocs/field-data-types#time) \| |
| Field label | Week (Mon-Sun) |
| Field type | dimension |
| Data type | [string.time.weekiso](/apidocs/field-data-types#time) |
| \| day_of_month** \| \| --- \| \| \\| Field label \\| Day of month \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.dayofmonth](/apidocs/field-data-types#time) \\| \| \| Field label \| Day of month \| \| Field type \| dimension \| \| Data type \| [string.time.dayofmonth](/apidocs/field-data-types#time) \| |
| day_of_month** |
| \| Field label \| Day of month \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.dayofmonth](/apidocs/field-data-types#time) \| |
| Field label | Day of month |
| Field type | dimension |
| Data type | [string.time.dayofmonth](/apidocs/field-data-types#time) |
| \| day_of_week_name** \| \| --- \| \| \\| Field label \\| Day of week (Sun-Sat) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.dayofweek](/apidocs/field-data-types#time) \\| \| \| Field label \| Day of week (Sun-Sat) \| \| Field type \| dimension \| \| Data type \| [string.time.dayofweek](/apidocs/field-data-types#time) \| |
| day_of_week_name** |
| \| Field label \| Day of week (Sun-Sat) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.dayofweek](/apidocs/field-data-types#time) \| |
| Field label | Day of week (Sun-Sat) |
| Field type | dimension |
| Data type | [string.time.dayofweek](/apidocs/field-data-types#time) |
| \| day_of_week_name_iso** \| \| --- \| \| \\| Field label \\| Day of week (Mon-Sun) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.dayofweekiso](/apidocs/field-data-types#time) \\| \| \| Field label \| Day of week (Mon-Sun) \| \| Field type \| dimension \| \| Data type \| [string.time.dayofweekiso](/apidocs/field-data-types#time) \| |
| day_of_week_name_iso** |
| \| Field label \| Day of week (Mon-Sun) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.dayofweekiso](/apidocs/field-data-types#time) \| |
| Field label | Day of week (Mon-Sun) |
| Field type | dimension |
| Data type | [string.time.dayofweekiso](/apidocs/field-data-types#time) |
| \| date** \| \| --- \| \| \\| Field label \\| Date \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| Date \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| date** |
| \| Field label \| Date \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Field label | Date |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| \| atom** \| \| --- \| \| \\| Field label \\| Datetime \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.datetime](/apidocs/field-data-types#time) \\| \| \| Field label \| Datetime \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| |
| atom** |
| \| Field label \| Datetime \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| |
| Field label | Datetime |
| Field type | dimension |
| Data type | [string.time.datetime](/apidocs/field-data-types#time) |