--- title: "Kwai Ads metrics and dimensions" slug: "kwai-ads-fields" description: "Explore the complete list of Kwai Ads metrics and dimensions available through Supermetrics. Find every data field you need to build your ideal marketing reports." updated: 2026-03-05T14:09:03Z published: 2026-03-05T14:09:03Z --- > ## Documentation Index > Fetch the complete documentation index at: https://docs.supermetrics.com/llms.txt > Use this file to discover all available pages before exploring further. # Kwai Ads metrics and dimensions > Supermetrics brings all your Kwai Ads data into [Google Sheets](https://workspace.google.com/marketplace/app/supermetrics/523876908005), [Looker Studio](https://supermetrics.com/products/looker-studio), [Power BI](https://supermetrics.com/products/power-bi), [Excel](https://supermetrics.com/products/excel), [BigQuery](https://supermetrics.com/products/bigquery), [Snowflake](https://supermetrics.com/products/snowflake), [Redshift](https://supermetrics.com/products/amazon-redshift), [Azure](https://supermetrics.com/products/azure-synapse) 75 metrics40 dimensionsSearch fields ### 25% VIDEO PLAY | \| video_plays_25** \| \| --- \| \| \\| Field label \\| Video plays at 25% \\| \\| --- \\| --- \\| \\| Description \\| Number of video plays at 25% \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Video plays at 25% \| \| Description \| Number of video plays at 25% \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | --- | | video_plays_25** | | \| Field label \| Video plays at 25% \| \| --- \| --- \| \| Description \| Number of video plays at 25% \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Video plays at 25% | | Description | Number of video plays at 25% | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| cost_per_video_plays_25** \| \| --- \| \| \\| Field label \\| Cost per 1,000 video plays at 25% \\| \\| --- \\| --- \\| \\| Description \\| Cost per 1,000 video plays at 25%. Calculated as Cost / Video plays at 25% * 1000 \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per 1,000 video plays at 25% \| \| Description \| Cost per 1,000 video plays at 25%. Calculated as Cost / Video plays at 25% * 1000 \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | cost_per_video_plays_25** | | \| Field label \| Cost per 1,000 video plays at 25% \| \| --- \| --- \| \| Description \| Cost per 1,000 video plays at 25%. Calculated as Cost / Video plays at 25% * 1000 \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Cost per 1,000 video plays at 25% | | Description | Cost per 1,000 video plays at 25%. Calculated as Cost / Video plays at 25% * 1000 | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| video_plays_25_rate** \| \| --- \| \| \\| Field label \\| Video plays at 25% rate \\| \\| --- \\| --- \\| \\| Description \\| Video plays at 25% rate. Calculated as Video plays at 25% / Impressions \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Video plays at 25% rate \| \| Description \| Video plays at 25% rate. Calculated as Video plays at 25% / Impressions \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | video_plays_25_rate** | | \| Field label \| Video plays at 25% rate \| \| --- \| --- \| \| Description \| Video plays at 25% rate. Calculated as Video plays at 25% / Impressions \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | Field label | Video plays at 25% rate | | Description | Video plays at 25% rate. Calculated as Video plays at 25% / Impressions | | Field type | metric | | Data type | [float.number.ratio](/apidocs/field-data-types#number) | ### 3-SECOND VIDEO PLAY | \| video_plays_3s** \| \| --- \| \| \\| Field label \\| 3-second video play \\| \\| --- \\| --- \\| \\| Description \\| Number of video plays until 3 seconds \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| 3-second video play \| \| Description \| Number of video plays until 3 seconds \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | --- | | video_plays_3s** | | \| Field label \| 3-second video play \| \| --- \| --- \| \| Description \| Number of video plays until 3 seconds \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | 3-second video play | | Description | Number of video plays until 3 seconds | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| cost_per_3s_play** \| \| --- \| \| \\| Field label \\| Cost per 1,000 3-second video play \\| \\| --- \\| --- \\| \\| Description \\| Cost per 1,000 3-second video play. Calculated as Cost / 3-second video play * 1000 \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per 1,000 3-second video play \| \| Description \| Cost per 1,000 3-second video play. Calculated as Cost / 3-second video play * 1000 \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | cost_per_3s_play** | | \| Field label \| Cost per 1,000 3-second video play \| \| --- \| --- \| \| Description \| Cost per 1,000 3-second video play. Calculated as Cost / 3-second video play * 1000 \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Cost per 1,000 3-second video play | | Description | Cost per 1,000 3-second video play. Calculated as Cost / 3-second video play * 1000 | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| video_play_3s_rate** \| \| --- \| \| \\| Field label \\| 3-second video play rate \\| \\| --- \\| --- \\| \\| Description \\| 3-second video play rate. Calculated as 3-second video play / Impressions \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| 3-second video play rate \| \| Description \| 3-second video play rate. Calculated as 3-second video play / Impressions \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | video_play_3s_rate** | | \| Field label \| 3-second video play rate \| \| --- \| --- \| \| Description \| 3-second video play rate. Calculated as 3-second video play / Impressions \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | Field label | 3-second video play rate | | Description | 3-second video play rate. Calculated as 3-second video play / Impressions | | Field type | metric | | Data type | [float.number.ratio](/apidocs/field-data-types#number) | ### 5-SECOND VIDEO PLAY | \| video_plays_5s** \| \| --- \| \| \\| Field label \\| 5-second video play \\| \\| --- \\| --- \\| \\| Description \\| Number of video plays until 5 seconds \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| 5-second video play \| \| Description \| Number of video plays until 5 seconds \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | --- | | video_plays_5s** | | \| Field label \| 5-second video play \| \| --- \| --- \| \| Description \| Number of video plays until 5 seconds \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | 5-second video play | | Description | Number of video plays until 5 seconds | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| cost_per_5s_play** \| \| --- \| \| \\| Field label \\| Cost per 1,000 5-second video play \\| \\| --- \\| --- \\| \\| Description \\| Cost per 1,000 5-second video play. Calculated as Cost / Video plays 5s * 1000 \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per 1,000 5-second video play \| \| Description \| Cost per 1,000 5-second video play. Calculated as Cost / Video plays 5s * 1000 \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | cost_per_5s_play** | | \| Field label \| Cost per 1,000 5-second video play \| \| --- \| --- \| \| Description \| Cost per 1,000 5-second video play. Calculated as Cost / Video plays 5s * 1000 \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Cost per 1,000 5-second video play | | Description | Cost per 1,000 5-second video play. Calculated as Cost / Video plays 5s * 1000 | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| video_play_5s_rate** \| \| --- \| \| \\| Field label \\| 5-second video play rate \\| \\| --- \\| --- \\| \\| Description \\| 5-second video play rate. Calculated as 5-second video play / Impressions \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| 5-second video play rate \| \| Description \| 5-second video play rate. Calculated as 5-second video play / Impressions \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | video_play_5s_rate** | | \| Field label \| 5-second video play rate \| \| --- \| --- \| \| Description \| 5-second video play rate. Calculated as 5-second video play / Impressions \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | Field label | 5-second video play rate | | Description | 5-second video play rate. Calculated as 5-second video play / Impressions | | Field type | metric | | Data type | [float.number.ratio](/apidocs/field-data-types#number) | ### 50% VIDEO PLAY | \| video_plays_50** \| \| --- \| \| \\| Field label \\| Video plays at 50% \\| \\| --- \\| --- \\| \\| Description \\| Number of video plays at 50% \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Video plays at 50% \| \| Description \| Number of video plays at 50% \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | --- | | video_plays_50** | | \| Field label \| Video plays at 50% \| \| --- \| --- \| \| Description \| Number of video plays at 50% \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Video plays at 50% | | Description | Number of video plays at 50% | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| cost_per_video_plays_50** \| \| --- \| \| \\| Field label \\| Cost per 1,000 video plays at 50% \\| \\| --- \\| --- \\| \\| Description \\| Cost per 1,000 video play at 50%. Calculated as Cost / Video plays at 50% * 1000 \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per 1,000 video plays at 50% \| \| Description \| Cost per 1,000 video play at 50%. Calculated as Cost / Video plays at 50% * 1000 \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | cost_per_video_plays_50** | | \| Field label \| Cost per 1,000 video plays at 50% \| \| --- \| --- \| \| Description \| Cost per 1,000 video play at 50%. Calculated as Cost / Video plays at 50% * 1000 \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Cost per 1,000 video plays at 50% | | Description | Cost per 1,000 video play at 50%. Calculated as Cost / Video plays at 50% * 1000 | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| video_plays_50_rate** \| \| --- \| \| \\| Field label \\| Video plays at 50% rate \\| \\| --- \\| --- \\| \\| Description \\| Video plays at 50% rate. Calculated as Video plays at 50% / Impressions \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Video plays at 50% rate \| \| Description \| Video plays at 50% rate. Calculated as Video plays at 50% / Impressions \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | video_plays_50_rate** | | \| Field label \| Video plays at 50% rate \| \| --- \| --- \| \| Description \| Video plays at 50% rate. Calculated as Video plays at 50% / Impressions \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | Field label | Video plays at 50% rate | | Description | Video plays at 50% rate. Calculated as Video plays at 50% / Impressions | | Field type | metric | | Data type | [float.number.ratio](/apidocs/field-data-types#number) | ### 75% VIDEO PLAY | \| video_plays_75** \| \| --- \| \| \\| Field label \\| Video plays at 75% \\| \\| --- \\| --- \\| \\| Description \\| Number of video plays at 75% \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Video plays at 75% \| \| Description \| Number of video plays at 75% \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | --- | | video_plays_75** | | \| Field label \| Video plays at 75% \| \| --- \| --- \| \| Description \| Number of video plays at 75% \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Video plays at 75% | | Description | Number of video plays at 75% | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| cost_per_video_plays_75** \| \| --- \| \| \\| Field label \\| Cost per 1,000 video plays at 75% \\| \\| --- \\| --- \\| \\| Description \\| Cost per 1,000 video plays at 75%. Calculated as Cost / Video plays at 75% * 1000 \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per 1,000 video plays at 75% \| \| Description \| Cost per 1,000 video plays at 75%. Calculated as Cost / Video plays at 75% * 1000 \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | cost_per_video_plays_75** | | \| Field label \| Cost per 1,000 video plays at 75% \| \| --- \| --- \| \| Description \| Cost per 1,000 video plays at 75%. Calculated as Cost / Video plays at 75% * 1000 \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Cost per 1,000 video plays at 75% | | Description | Cost per 1,000 video plays at 75%. Calculated as Cost / Video plays at 75% * 1000 | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| video_plays_75_rate** \| \| --- \| \| \\| Field label \\| Video plays at 75% rate \\| \\| --- \\| --- \\| \\| Description \\| Video plays at 75% rate. Calculated as Video plays at 75% / Impressions \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Video plays at 75% rate \| \| Description \| Video plays at 75% rate. Calculated as Video plays at 75% / Impressions \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | video_plays_75_rate** | | \| Field label \| Video plays at 75% rate \| \| --- \| --- \| \| Description \| Video plays at 75% rate. Calculated as Video plays at 75% / Impressions \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | Field label | Video plays at 75% rate | | Description | Video plays at 75% rate. Calculated as Video plays at 75% / Impressions | | Field type | metric | | Data type | [float.number.ratio](/apidocs/field-data-types#number) | ### ACCOUNT | \| account_name** \| \| --- \| \| \\| Field label \\| Account name \\| \\| --- \\| --- \\| \\| Description \\| The name of the account \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Account name \| \| Description \| The name of the account \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | --- | | account_name** | | \| Field label \| Account name \| \| --- \| --- \| \| Description \| The name of the account \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Account name | | Description | The name of the account | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| account_id** \| \| --- \| \| \\| Field label \\| Account ID \\| \\| --- \\| --- \\| \\| Description \\| The ID of the account \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Account ID \| \| Description \| The ID of the account \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | account_id** | | \| Field label \| Account ID \| \| --- \| --- \| \| Description \| The ID of the account \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Account ID | | Description | The ID of the account | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| account_currency** \| \| --- \| \| \\| Field label \\| Account currency \\| \\| --- \\| --- \\| \\| Description \\| The currency of the account \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.currency.code](/apidocs/field-data-types#currency) \\| \| \| Field label \| Account currency \| \| Description \| The currency of the account \| \| Field type \| dimension \| \| Data type \| [string.currency.code](/apidocs/field-data-types#currency) \| | | account_currency** | | \| Field label \| Account currency \| \| --- \| --- \| \| Description \| The currency of the account \| \| Field type \| dimension \| \| Data type \| [string.currency.code](/apidocs/field-data-types#currency) \| | | Field label | Account currency | | Description | The currency of the account | | Field type | dimension | | Data type | [string.currency.code](/apidocs/field-data-types#currency) | ### AD | \| ad_name** \| \| --- \| \| \\| Field label \\| Ad name \\| \\| --- \\| --- \\| \\| Description \\| The name of the ad \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad name \| \| Description \| The name of the ad \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | --- | | ad_name** | | \| Field label \| Ad name \| \| --- \| --- \| \| Description \| The name of the ad \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Ad name | | Description | The name of the ad | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| ad_id** \| \| --- \| \| \\| Field label \\| Ad ID \\| \\| --- \\| --- \\| \\| Description \\| The ID of the ad \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad ID \| \| Description \| The ID of the ad \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | ad_id** | | \| Field label \| Ad ID \| \| --- \| --- \| \| Description \| The ID of the ad \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Ad ID | | Description | The ID of the ad | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| video_id** \| \| --- \| \| \\| Field label \\| Video ID \\| \\| --- \\| --- \\| \\| Description \\| ID of the ad video \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Video ID \| \| Description \| ID of the ad video \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | video_id** | | \| Field label \| Video ID \| \| --- \| --- \| \| Description \| ID of the ad video \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Video ID | | Description | ID of the ad video | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | ### AD SET | \| ad_set_name** \| \| --- \| \| \\| Field label \\| Ad set name \\| \\| --- \\| --- \\| \\| Description \\| The name of the ad set \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad set name \| \| Description \| The name of the ad set \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | --- | | ad_set_name** | | \| Field label \| Ad set name \| \| --- \| --- \| \| Description \| The name of the ad set \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Ad set name | | Description | The name of the ad set | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| ad_set_id** \| \| --- \| \| \\| Field label \\| Ad set ID \\| \\| --- \\| --- \\| \\| Description \\| The ID of the ad set \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad set ID \| \| Description \| The ID of the ad set \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | ad_set_id** | | \| Field label \| Ad set ID \| \| --- \| --- \| \| Description \| The ID of the ad set \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Ad set ID | | Description | The ID of the ad set | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| app_name** \| \| --- \| \| \\| Field label \\| App name \\| \\| --- \\| --- \\| \\| Description \\| The name of the app \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| App name \| \| Description \| The name of the app \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | app_name** | | \| Field label \| App name \| \| --- \| --- \| \| Description \| The name of the app \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | App name | | Description | The name of the app | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| app_id** \| \| --- \| \| \\| Field label \\| App ID \\| \\| --- \\| --- \\| \\| Description \\| The ID of the app \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| App ID \| \| Description \| The ID of the app \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | app_id** | | \| Field label \| App ID \| \| --- \| --- \| \| Description \| The ID of the app \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | App ID | | Description | The ID of the app | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | ### BASIC | \| impressions** \| \| --- \| \| \\| Field label \\| Impressions \\| \\| --- \\| --- \\| \\| Description \\| Number of impressions \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Impressions \| \| Description \| Number of impressions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | --- | | impressions** | | \| Field label \| Impressions \| \| --- \| --- \| \| Description \| Number of impressions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Impressions | | Description | Number of impressions | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| clicks** \| \| --- \| \| \\| Field label \\| Clicks \\| \\| --- \\| --- \\| \\| Description \\| Number of clicks \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Clicks \| \| Description \| Number of clicks \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | clicks** | | \| Field label \| Clicks \| \| --- \| --- \| \| Description \| Number of clicks \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Clicks | | Description | Number of clicks | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| ctr** \| \| --- \| \| \\| Field label \\| CTR \\| \\| --- \\| --- \\| \\| Description \\| Click-through rate. Calculated as Clicks / Impressions \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| CTR \| \| Description \| Click-through rate. Calculated as Clicks / Impressions \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | ctr** | | \| Field label \| CTR \| \| --- \| --- \| \| Description \| Click-through rate. Calculated as Clicks / Impressions \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | Field label | CTR | | Description | Click-through rate. Calculated as Clicks / Impressions | | Field type | metric | | Data type | [float.number.ratio](/apidocs/field-data-types#number) | | \| cost** \| \| --- \| \| \\| Field label \\| Cost \\| \\| --- \\| --- \\| \\| Description \\| The total amount of cost (in USD) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost \| \| Description \| The total amount of cost (in USD) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | cost** | | \| Field label \| Cost \| \| --- \| --- \| \| Description \| The total amount of cost (in USD) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Cost | | Description | The total amount of cost (in USD) | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| cost_eur** \| \| --- \| \| \\| Field label \\| Cost (EUR) \\| \\| --- \\| --- \\| \\| Description \\| The total amount of cost (converted to EUR) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| Services \\| [Currency conversion](/apidocs/field-data-services#currency-conversion) \\| \| \| Field label \| Cost (EUR) \| \| Description \| The total amount of cost (converted to EUR) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| Services \| [Currency conversion](/apidocs/field-data-services#currency-conversion) \| | | cost_eur** | | \| Field label \| Cost (EUR) \| \| --- \| --- \| \| Description \| The total amount of cost (converted to EUR) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| Services \| [Currency conversion](/apidocs/field-data-services#currency-conversion) \| | | Field label | Cost (EUR) | | Description | The total amount of cost (converted to EUR) | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | Services | [Currency conversion](/apidocs/field-data-services#currency-conversion) | | \| cost_gbp** \| \| --- \| \| \\| Field label \\| Cost (GBP) \\| \\| --- \\| --- \\| \\| Description \\| The total amount of cost (converted to GBP) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| Services \\| [Currency conversion](/apidocs/field-data-services#currency-conversion) \\| \| \| Field label \| Cost (GBP) \| \| Description \| The total amount of cost (converted to GBP) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| Services \| [Currency conversion](/apidocs/field-data-services#currency-conversion) \| | | cost_gbp** | | \| Field label \| Cost (GBP) \| \| --- \| --- \| \| Description \| The total amount of cost (converted to GBP) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| Services \| [Currency conversion](/apidocs/field-data-services#currency-conversion) \| | | Field label | Cost (GBP) | | Description | The total amount of cost (converted to GBP) | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | Services | [Currency conversion](/apidocs/field-data-services#currency-conversion) | | \| cpm** \| \| --- \| \| \\| Field label \\| CPM \\| \\| --- \\| --- \\| \\| Description \\| Cost per 1000 impressions. Calculated as Cost / Impressions * 1000 \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| CPM \| \| Description \| Cost per 1000 impressions. Calculated as Cost / Impressions * 1000 \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | cpm** | | \| Field label \| CPM \| \| --- \| --- \| \| Description \| Cost per 1000 impressions. Calculated as Cost / Impressions * 1000 \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | CPM | | Description | Cost per 1000 impressions. Calculated as Cost / Impressions * 1000 | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| cpc** \| \| --- \| \| \\| Field label \\| CPC \\| \\| --- \\| --- \\| \\| Description \\| Cost per click. Calculated as Cost / Clicks \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| CPC \| \| Description \| Cost per click. Calculated as Cost / Clicks \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | cpc** | | \| Field label \| CPC \| \| --- \| --- \| \| Description \| Cost per click. Calculated as Cost / Clicks \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | CPC | | Description | Cost per click. Calculated as Cost / Clicks | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| cpa** \| \| --- \| \| \\| Field label \\| CPA (Conv.) \\| \\| --- \\| --- \\| \\| Description \\| The cost per conversion/acquisition. Calculated as Cost / Conversions (Conv.) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| CPA (Conv.) \| \| Description \| The cost per conversion/acquisition. Calculated as Cost / Conversions (Conv.) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | cpa** | | \| Field label \| CPA (Conv.) \| \| --- \| --- \| \| Description \| The cost per conversion/acquisition. Calculated as Cost / Conversions (Conv.) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | CPA (Conv.) | | Description | The cost per conversion/acquisition. Calculated as Cost / Conversions (Conv.) | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| conversions** \| \| --- \| \| \\| Field label \\| Conversion (Conv.) \\| \\| --- \\| --- \\| \\| Description \\| The total number of conversions attributed to your ads, based on the selected conversion goal \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Conversion (Conv.) \| \| Description \| The total number of conversions attributed to your ads, based on the selected conversion goal \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | conversions** | | \| Field label \| Conversion (Conv.) \| \| --- \| --- \| \| Description \| The total number of conversions attributed to your ads, based on the selected conversion goal \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Conversion (Conv.) | | Description | The total number of conversions attributed to your ads, based on the selected conversion goal | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| conversion_rate** \| \| --- \| \| \\| Field label \\| CVR (Conv.) \\| \\| --- \\| --- \\| \\| Description \\| The rate of conversions to clicks. Calculated as Conversions (Conv.) / Clicks \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| CVR (Conv.) \| \| Description \| The rate of conversions to clicks. Calculated as Conversions (Conv.) / Clicks \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | conversion_rate** | | \| Field label \| CVR (Conv.) \| \| --- \| --- \| \| Description \| The rate of conversions to clicks. Calculated as Conversions (Conv.) / Clicks \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | Field label | CVR (Conv.) | | Description | The rate of conversions to clicks. Calculated as Conversions (Conv.) / Clicks | | Field type | metric | | Data type | [float.number.ratio](/apidocs/field-data-types#number) | ### CAMPAIGN | \| campaign_name** \| \| --- \| \| \\| Field label \\| Campaign name \\| \\| --- \\| --- \\| \\| Description \\| The name of the campaign \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Campaign name \| \| Description \| The name of the campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | --- | | campaign_name** | | \| Field label \| Campaign name \| \| --- \| --- \| \| Description \| The name of the campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Campaign name | | Description | The name of the campaign | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| campaign_id** \| \| --- \| \| \\| Field label \\| Campaign ID \\| \\| --- \\| --- \\| \\| Description \\| The ID of the campaign \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Campaign ID \| \| Description \| The ID of the campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | campaign_id** | | \| Field label \| Campaign ID \| \| --- \| --- \| \| Description \| The ID of the campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Campaign ID | | Description | The ID of the campaign | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | ### CONVERSION EVENT (CONV.) | \| registration** \| \| --- \| \| \\| Field label \\| Registration (Conv.) \\| \\| --- \\| --- \\| \\| Description \\| The total number of registration events attributed to your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Registration (Conv.) \| \| Description \| The total number of registration events attributed to your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | --- | | registration** | | \| Field label \| Registration (Conv.) \| \| --- \| --- \| \| Description \| The total number of registration events attributed to your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Registration (Conv.) | | Description | The total number of registration events attributed to your ads | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| cost_per_registration** \| \| --- \| \| \\| Field label \\| Cost per registration (Conv.) \\| \\| --- \\| --- \\| \\| Description \\| The cost of each registration event. Calculated as Cost / Registration (Conv.) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per registration (Conv.) \| \| Description \| The cost of each registration event. Calculated as Cost / Registration (Conv.) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | cost_per_registration** | | \| Field label \| Cost per registration (Conv.) \| \| --- \| --- \| \| Description \| The cost of each registration event. Calculated as Cost / Registration (Conv.) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Cost per registration (Conv.) | | Description | The cost of each registration event. Calculated as Cost / Registration (Conv.) | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| registration_rate** \| \| --- \| \| \\| Field label \\| Registration rate (Conv.) \\| \\| --- \\| --- \\| \\| Description \\| The percentage of registration events you received out of all the clicks of your ads. Calculated as Registration (Conv.) / Clicks \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Registration rate (Conv.) \| \| Description \| The percentage of registration events you received out of all the clicks of your ads. Calculated as Registration (Conv.) / Clicks \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | registration_rate** | | \| Field label \| Registration rate (Conv.) \| \| --- \| --- \| \| Description \| The percentage of registration events you received out of all the clicks of your ads. Calculated as Registration (Conv.) / Clicks \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | Field label | Registration rate (Conv.) | | Description | The percentage of registration events you received out of all the clicks of your ads. Calculated as Registration (Conv.) / Clicks | | Field type | metric | | Data type | [float.number.ratio](/apidocs/field-data-types#number) | | \| add_to_cart** \| \| --- \| \| \\| Field label \\| Add to cart (Conv.) \\| \\| --- \\| --- \\| \\| Description \\| The number of add to cart events attributed to your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Add to cart (Conv.) \| \| Description \| The number of add to cart events attributed to your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | add_to_cart** | | \| Field label \| Add to cart (Conv.) \| \| --- \| --- \| \| Description \| The number of add to cart events attributed to your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Add to cart (Conv.) | | Description | The number of add to cart events attributed to your ads | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| cost_per_add_to_cart** \| \| --- \| \| \\| Field label \\| Cost per add to cart (Conv.) \\| \\| --- \\| --- \\| \\| Description \\| The cost of each add to cart event. Calculated as Cost / Add to cart (Conv.) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Cost per add to cart (Conv.) \| \| Description \| The cost of each add to cart event. Calculated as Cost / Add to cart (Conv.) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | cost_per_add_to_cart** | | \| Field label \| Cost per add to cart (Conv.) \| \| --- \| --- \| \| Description \| The cost of each add to cart event. Calculated as Cost / Add to cart (Conv.) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Cost per add to cart (Conv.) | | Description | The cost of each add to cart event. Calculated as Cost / Add to cart (Conv.) | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| add_to_cart_rate** \| \| --- \| \| \\| Field label \\| Add to cart rate (Conv.) \\| \\| --- \\| --- \\| \\| Description \\| The percentage of add to cart events you received out of all the clicks of your ads. Calculated as Add to cart (Conv.) / Clicks \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Add to cart rate (Conv.) \| \| Description \| The percentage of add to cart events you received out of all the clicks of your ads. Calculated as Add to cart (Conv.) / Clicks \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | add_to_cart_rate** | | \| Field label \| Add to cart rate (Conv.) \| \| --- \| --- \| \| Description \| The percentage of add to cart events you received out of all the clicks of your ads. Calculated as Add to cart (Conv.) / Clicks \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | Field label | Add to cart rate (Conv.) | | Description | The percentage of add to cart events you received out of all the clicks of your ads. Calculated as Add to cart (Conv.) / Clicks | | Field type | metric | | Data type | [float.number.ratio](/apidocs/field-data-types#number) | | \| activation** \| \| --- \| \| \\| Field label \\| Activation (Conv.) \\| \\| --- \\| --- \\| \\| Description \\| The number of activation events attributed to your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Activation (Conv.) \| \| Description \| The number of activation events attributed to your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | activation** | | \| Field label \| Activation (Conv.) \| \| --- \| --- \| \| Description \| The number of activation events attributed to your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Activation (Conv.) | | Description | The number of activation events attributed to your ads | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| cost_per_activation** \| \| --- \| \| \\| Field label \\| Cost per activation (Conv.) \\| \\| --- \\| --- \\| \\| Description \\| The cost of each activation event. Calculated as Cost / Activation (Conv.) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per activation (Conv.) \| \| Description \| The cost of each activation event. Calculated as Cost / Activation (Conv.) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | cost_per_activation** | | \| Field label \| Cost per activation (Conv.) \| \| --- \| --- \| \| Description \| The cost of each activation event. Calculated as Cost / Activation (Conv.) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Cost per activation (Conv.) | | Description | The cost of each activation event. Calculated as Cost / Activation (Conv.) | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| activation_rate** \| \| --- \| \| \\| Field label \\| Activation rate (Conv.) \\| \\| --- \\| --- \\| \\| Description \\| The percentage of activation events you received out of all the clicks of your ads. Calculated as Activation (Conv.) / Clicks \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Activation rate (Conv.) \| \| Description \| The percentage of activation events you received out of all the clicks of your ads. Calculated as Activation (Conv.) / Clicks \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | activation_rate** | | \| Field label \| Activation rate (Conv.) \| \| --- \| --- \| \| Description \| The percentage of activation events you received out of all the clicks of your ads. Calculated as Activation (Conv.) / Clicks \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | Field label | Activation rate (Conv.) | | Description | The percentage of activation events you received out of all the clicks of your ads. Calculated as Activation (Conv.) / Clicks | | Field type | metric | | Data type | [float.number.ratio](/apidocs/field-data-types#number) | | \| content_view** \| \| --- \| \| \\| Field label \\| Content view (Conv.) \\| \\| --- \\| --- \\| \\| Description \\| The number of content view events attributed to your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Content view (Conv.) \| \| Description \| The number of content view events attributed to your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | content_view** | | \| Field label \| Content view (Conv.) \| \| --- \| --- \| \| Description \| The number of content view events attributed to your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Content view (Conv.) | | Description | The number of content view events attributed to your ads | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| cost_per_content_view** \| \| --- \| \| \\| Field label \\| Cost per content view (Conv.) \\| \\| --- \\| --- \\| \\| Description \\| The cost of each content view event. Calculated as Cost / Content view (Conv.) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per content view (Conv.) \| \| Description \| The cost of each content view event. Calculated as Cost / Content view (Conv.) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | cost_per_content_view** | | \| Field label \| Cost per content view (Conv.) \| \| --- \| --- \| \| Description \| The cost of each content view event. Calculated as Cost / Content view (Conv.) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Cost per content view (Conv.) | | Description | The cost of each content view event. Calculated as Cost / Content view (Conv.) | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| content_view_rate** \| \| --- \| \| \\| Field label \\| Content view rate (Conv.) \\| \\| --- \\| --- \\| \\| Description \\| The percentage of content view events you received out of all the clicks of your ads. Calculated as Content view (Conv.) / Clicks \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Content view rate (Conv.) \| \| Description \| The percentage of content view events you received out of all the clicks of your ads. Calculated as Content view (Conv.) / Clicks \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | content_view_rate** | | \| Field label \| Content view rate (Conv.) \| \| --- \| --- \| \| Description \| The percentage of content view events you received out of all the clicks of your ads. Calculated as Content view (Conv.) / Clicks \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | Field label | Content view rate (Conv.) | | Description | The percentage of content view events you received out of all the clicks of your ads. Calculated as Content view (Conv.) / Clicks | | Field type | metric | | Data type | [float.number.ratio](/apidocs/field-data-types#number) | | \| unique_purchase** \| \| --- \| \| \\| Field label \\| Unique purchase (Conv.) \\| \\| --- \\| --- \\| \\| Description \\| The number of unique purchase events attributed to your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Unique purchase (Conv.) \| \| Description \| The number of unique purchase events attributed to your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | unique_purchase** | | \| Field label \| Unique purchase (Conv.) \| \| --- \| --- \| \| Description \| The number of unique purchase events attributed to your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Unique purchase (Conv.) | | Description | The number of unique purchase events attributed to your ads | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| cost_per_unique_purchase** \| \| --- \| \| \\| Field label \\| Cost per unique purchase (Conv.) \\| \\| --- \\| --- \\| \\| Description \\| The cost of each unique purchase event. Calculated as Cost / Unique purchase (Conv.) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per unique purchase (Conv.) \| \| Description \| The cost of each unique purchase event. Calculated as Cost / Unique purchase (Conv.) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | cost_per_unique_purchase** | | \| Field label \| Cost per unique purchase (Conv.) \| \| --- \| --- \| \| Description \| The cost of each unique purchase event. Calculated as Cost / Unique purchase (Conv.) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Cost per unique purchase (Conv.) | | Description | The cost of each unique purchase event. Calculated as Cost / Unique purchase (Conv.) | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| unique_purchase_rate** \| \| --- \| \| \\| Field label \\| Unique purchase rate (Conv.) \\| \\| --- \\| --- \\| \\| Description \\| The percentage of unique purchase events you received out of all the clicks of your ads. Calculated as Unique purchase (Conv.) / Clicks \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Unique purchase rate (Conv.) \| \| Description \| The percentage of unique purchase events you received out of all the clicks of your ads. Calculated as Unique purchase (Conv.) / Clicks \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | unique_purchase_rate** | | \| Field label \| Unique purchase rate (Conv.) \| \| --- \| --- \| \| Description \| The percentage of unique purchase events you received out of all the clicks of your ads. Calculated as Unique purchase (Conv.) / Clicks \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | Field label | Unique purchase rate (Conv.) | | Description | The percentage of unique purchase events you received out of all the clicks of your ads. Calculated as Unique purchase (Conv.) / Clicks | | Field type | metric | | Data type | [float.number.ratio](/apidocs/field-data-types#number) | | \| total_purchase** \| \| --- \| \| \\| Field label \\| Total purchase (Conv.) \\| \\| --- \\| --- \\| \\| Description \\| The number of total purchase events attributed to your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Total purchase (Conv.) \| \| Description \| The number of total purchase events attributed to your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | total_purchase** | | \| Field label \| Total purchase (Conv.) \| \| --- \| --- \| \| Description \| The number of total purchase events attributed to your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Total purchase (Conv.) | | Description | The number of total purchase events attributed to your ads | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| cost_per_total_purchase** \| \| --- \| \| \\| Field label \\| Cost per total purchase (Conv.) \\| \\| --- \\| --- \\| \\| Description \\| The cost of each total purchase event. Calculated as Cost / Total purchase (Conv.) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per total purchase (Conv.) \| \| Description \| The cost of each total purchase event. Calculated as Cost / Total purchase (Conv.) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | cost_per_total_purchase** | | \| Field label \| Cost per total purchase (Conv.) \| \| --- \| --- \| \| Description \| The cost of each total purchase event. Calculated as Cost / Total purchase (Conv.) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Cost per total purchase (Conv.) | | Description | The cost of each total purchase event. Calculated as Cost / Total purchase (Conv.) | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| total_purchase_rate** \| \| --- \| \| \\| Field label \\| Total purchase rate (Conv.) \\| \\| --- \\| --- \\| \\| Description \\| The percentage of total purchase events you received out of all the clicks of your ads. Calculated as Total purchase (Conv.) / Clicks \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Total purchase rate (Conv.) \| \| Description \| The percentage of total purchase events you received out of all the clicks of your ads. Calculated as Total purchase (Conv.) / Clicks \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | total_purchase_rate** | | \| Field label \| Total purchase rate (Conv.) \| \| --- \| --- \| \| Description \| The percentage of total purchase events you received out of all the clicks of your ads. Calculated as Total purchase (Conv.) / Clicks \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | Field label | Total purchase rate (Conv.) | | Description | The percentage of total purchase events you received out of all the clicks of your ads. Calculated as Total purchase (Conv.) / Clicks | | Field type | metric | | Data type | [float.number.ratio](/apidocs/field-data-types#number) | | \| total_day_one_retention** \| \| --- \| \| \\| Field label \\| Total day 1 retention (Conv.) \\| \\| --- \\| --- \\| \\| Description \\| The number of total day 1 retention attributed activations by your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Total day 1 retention (Conv.) \| \| Description \| The number of total day 1 retention attributed activations by your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | total_day_one_retention** | | \| Field label \| Total day 1 retention (Conv.) \| \| --- \| --- \| \| Description \| The number of total day 1 retention attributed activations by your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Total day 1 retention (Conv.) | | Description | The number of total day 1 retention attributed activations by your ads | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| total_day_one_retention_rate** \| \| --- \| \| \\| Field label \\| Total day 1 retention rate (Conv.) \\| \\| --- \\| --- \\| \\| Description \\| The percentage of total day 1 retention events you received out of all the activations generated by your ads. Calculated as Total day 1 retention (Conv.) / Clicks \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Total day 1 retention rate (Conv.) \| \| Description \| The percentage of total day 1 retention events you received out of all the activations generated by your ads. Calculated as Total day 1 retention (Conv.) / Clicks \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | total_day_one_retention_rate** | | \| Field label \| Total day 1 retention rate (Conv.) \| \| --- \| --- \| \| Description \| The percentage of total day 1 retention events you received out of all the activations generated by your ads. Calculated as Total day 1 retention (Conv.) / Clicks \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | Field label | Total day 1 retention rate (Conv.) | | Description | The percentage of total day 1 retention events you received out of all the activations generated by your ads. Calculated as Total day 1 retention (Conv.) / Clicks | | Field type | metric | | Data type | [float.number.ratio](/apidocs/field-data-types#number) | | \| total_day_one_retention_platform_attribution** \| \| --- \| \| \\| Field label \\| Total day 1 retention (platform attribution) (Conv.) \\| \\| --- \\| --- \\| \\| Description \\| The number of total day 1 retention (platform attribution) attributed activations by your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Total day 1 retention (platform attribution) (Conv.) \| \| Description \| The number of total day 1 retention (platform attribution) attributed activations by your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | total_day_one_retention_platform_attribution** | | \| Field label \| Total day 1 retention (platform attribution) (Conv.) \| \| --- \| --- \| \| Description \| The number of total day 1 retention (platform attribution) attributed activations by your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Total day 1 retention (platform attribution) (Conv.) | | Description | The number of total day 1 retention (platform attribution) attributed activations by your ads | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| total_day_one_retention_platform_attribution_rate** \| \| --- \| \| \\| Field label \\| Total day 1 retention (platform attribution) rate (Conv.) \\| \\| --- \\| --- \\| \\| Description \\| The percentage of total day 1 retention (platform attribution) events you received out of all the activations generated by your ads. Calculated as Total day 1 retention (platform attribution) (Conv.) / Clicks \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Total day 1 retention (platform attribution) rate (Conv.) \| \| Description \| The percentage of total day 1 retention (platform attribution) events you received out of all the activations generated by your ads. Calculated as Total day 1 retention (platform attribution) (Conv.) / Clicks \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | total_day_one_retention_platform_attribution_rate** | | \| Field label \| Total day 1 retention (platform attribution) rate (Conv.) \| \| --- \| --- \| \| Description \| The percentage of total day 1 retention (platform attribution) events you received out of all the activations generated by your ads. Calculated as Total day 1 retention (platform attribution) (Conv.) / Clicks \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | Field label | Total day 1 retention (platform attribution) rate (Conv.) | | Description | The percentage of total day 1 retention (platform attribution) events you received out of all the activations generated by your ads. Calculated as Total day 1 retention (platform attribution) (Conv.) / Clicks | | Field type | metric | | Data type | [float.number.ratio](/apidocs/field-data-types#number) | | \| unique_content_view** \| \| --- \| \| \\| Field label \\| Unique content view (Conv.) \\| \\| --- \\| --- \\| \\| Description \\| The number of unique content view events attributed to your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Unique content view (Conv.) \| \| Description \| The number of unique content view events attributed to your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | unique_content_view** | | \| Field label \| Unique content view (Conv.) \| \| --- \| --- \| \| Description \| The number of unique content view events attributed to your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Unique content view (Conv.) | | Description | The number of unique content view events attributed to your ads | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| unique_content_view_rate** \| \| --- \| \| \\| Field label \\| Unique content view rate (Conv.) \\| \\| --- \\| --- \\| \\| Description \\| The percentage of unique content view events you received out of all the clicks of your ads. Calculated as Unique content view (Conv.) / Clicks \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Unique content view rate (Conv.) \| \| Description \| The percentage of unique content view events you received out of all the clicks of your ads. Calculated as Unique content view (Conv.) / Clicks \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | unique_content_view_rate** | | \| Field label \| Unique content view rate (Conv.) \| \| --- \| --- \| \| Description \| The percentage of unique content view events you received out of all the clicks of your ads. Calculated as Unique content view (Conv.) / Clicks \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | Field label | Unique content view rate (Conv.) | | Description | The percentage of unique content view events you received out of all the clicks of your ads. Calculated as Unique content view (Conv.) / Clicks | | Field type | metric | | Data type | [float.number.ratio](/apidocs/field-data-types#number) | | \| unique_in_app_ad_view** \| \| --- \| \| \\| Field label \\| Unique in-app ad view (Conv.) \\| \\| --- \\| --- \\| \\| Description \\| The number of unique in-app ad view attributed to your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Unique in-app ad view (Conv.) \| \| Description \| The number of unique in-app ad view attributed to your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | unique_in_app_ad_view** | | \| Field label \| Unique in-app ad view (Conv.) \| \| --- \| --- \| \| Description \| The number of unique in-app ad view attributed to your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Unique in-app ad view (Conv.) | | Description | The number of unique in-app ad view attributed to your ads | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| cost_per_unique_in_app_ad_view** \| \| --- \| \| \\| Field label \\| Cost per unique in-app ad view (Conv.) \\| \\| --- \\| --- \\| \\| Description \\| The cost of each unique in-app ad view. Calculated as Cost / Unique in-app ad view (Conv.) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per unique in-app ad view (Conv.) \| \| Description \| The cost of each unique in-app ad view. Calculated as Cost / Unique in-app ad view (Conv.) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | cost_per_unique_in_app_ad_view** | | \| Field label \| Cost per unique in-app ad view (Conv.) \| \| --- \| --- \| \| Description \| The cost of each unique in-app ad view. Calculated as Cost / Unique in-app ad view (Conv.) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Cost per unique in-app ad view (Conv.) | | Description | The cost of each unique in-app ad view. Calculated as Cost / Unique in-app ad view (Conv.) | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| unique_in_app_ad_view_rate** \| \| --- \| \| \\| Field label \\| Unique in-app ad view rate (Conv.) \\| \\| --- \\| --- \\| \\| Description \\| The percentage of unique in-app ad view events you received out of all the clicks of your ads. Calculated as Unique in-app ad view (Conv.) / Clicks \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Unique in-app ad view rate (Conv.) \| \| Description \| The percentage of unique in-app ad view events you received out of all the clicks of your ads. Calculated as Unique in-app ad view (Conv.) / Clicks \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | unique_in_app_ad_view_rate** | | \| Field label \| Unique in-app ad view rate (Conv.) \| \| --- \| --- \| \| Description \| The percentage of unique in-app ad view events you received out of all the clicks of your ads. Calculated as Unique in-app ad view (Conv.) / Clicks \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | Field label | Unique in-app ad view rate (Conv.) | | Description | The percentage of unique in-app ad view events you received out of all the clicks of your ads. Calculated as Unique in-app ad view (Conv.) / Clicks | | Field type | metric | | Data type | [float.number.ratio](/apidocs/field-data-types#number) | | \| in_app_ad_view** \| \| --- \| \| \\| Field label \\| In-app ad view (Conv.) \\| \\| --- \\| --- \\| \\| Description \\| The number of in-app ad view events attributed to your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| In-app ad view (Conv.) \| \| Description \| The number of in-app ad view events attributed to your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | in_app_ad_view** | | \| Field label \| In-app ad view (Conv.) \| \| --- \| --- \| \| Description \| The number of in-app ad view events attributed to your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | In-app ad view (Conv.) | | Description | The number of in-app ad view events attributed to your ads | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| cost_per_in_app_ad_view** \| \| --- \| \| \\| Field label \\| Cost per in-app ad view (Conv.) \\| \\| --- \\| --- \\| \\| Description \\| The cost of each in-app ad view event. Calculated as Cost / In-app ad view (Conv.) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per in-app ad view (Conv.) \| \| Description \| The cost of each in-app ad view event. Calculated as Cost / In-app ad view (Conv.) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | cost_per_in_app_ad_view** | | \| Field label \| Cost per in-app ad view (Conv.) \| \| --- \| --- \| \| Description \| The cost of each in-app ad view event. Calculated as Cost / In-app ad view (Conv.) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Cost per in-app ad view (Conv.) | | Description | The cost of each in-app ad view event. Calculated as Cost / In-app ad view (Conv.) | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| in_app_ad_view_rate** \| \| --- \| \| \\| Field label \\| In-app ad view rate (Conv.) \\| \\| --- \\| --- \\| \\| Description \\| The percentage of in-app ad view events you received out of all the clicks of your ads. Calculated as In-app ad view (Conv.) / Clicks \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| In-app ad view rate (Conv.) \| \| Description \| The percentage of in-app ad view events you received out of all the clicks of your ads. Calculated as In-app ad view (Conv.) / Clicks \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | in_app_ad_view_rate** | | \| Field label \| In-app ad view rate (Conv.) \| \| --- \| --- \| \| Description \| The percentage of in-app ad view events you received out of all the clicks of your ads. Calculated as In-app ad view (Conv.) / Clicks \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | Field label | In-app ad view rate (Conv.) | | Description | The percentage of in-app ad view events you received out of all the clicks of your ads. Calculated as In-app ad view (Conv.) / Clicks | | Field type | metric | | Data type | [float.number.ratio](/apidocs/field-data-types#number) | | \| in_app_ad_click** \| \| --- \| \| \\| Field label \\| In-app ad click (Conv.) \\| \\| --- \\| --- \\| \\| Description \\| The number of in-app ad click events attributed to your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| In-app ad click (Conv.) \| \| Description \| The number of in-app ad click events attributed to your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | in_app_ad_click** | | \| Field label \| In-app ad click (Conv.) \| \| --- \| --- \| \| Description \| The number of in-app ad click events attributed to your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | In-app ad click (Conv.) | | Description | The number of in-app ad click events attributed to your ads | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| cost_per_in_app_ad_click** \| \| --- \| \| \\| Field label \\| Cost per in-app ad click (Conv.) \\| \\| --- \\| --- \\| \\| Description \\| The cost of each in-app ad click event. Calculated as Cost / In-app ad click (Conv.) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per in-app ad click (Conv.) \| \| Description \| The cost of each in-app ad click event. Calculated as Cost / In-app ad click (Conv.) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | cost_per_in_app_ad_click** | | \| Field label \| Cost per in-app ad click (Conv.) \| \| --- \| --- \| \| Description \| The cost of each in-app ad click event. Calculated as Cost / In-app ad click (Conv.) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Cost per in-app ad click (Conv.) | | Description | The cost of each in-app ad click event. Calculated as Cost / In-app ad click (Conv.) | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| in_app_ad_click_rate** \| \| --- \| \| \\| Field label \\| In-app ad click rate (Conv.) \\| \\| --- \\| --- \\| \\| Description \\| The percentage of in-app ad click events you received out of all the clicks of your ads. Calculated as In-app ad click (Conv.) / Clicks \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| In-app ad click rate (Conv.) \| \| Description \| The percentage of in-app ad click events you received out of all the clicks of your ads. Calculated as In-app ad click (Conv.) / Clicks \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | in_app_ad_click_rate** | | \| Field label \| In-app ad click rate (Conv.) \| \| --- \| --- \| \| Description \| The percentage of in-app ad click events you received out of all the clicks of your ads. Calculated as In-app ad click (Conv.) / Clicks \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | Field label | In-app ad click rate (Conv.) | | Description | The percentage of in-app ad click events you received out of all the clicks of your ads. Calculated as In-app ad click (Conv.) / Clicks | | Field type | metric | | Data type | [float.number.ratio](/apidocs/field-data-types#number) | | \| unique_key_in_app_event** \| \| --- \| \| \\| Field label \\| Unique key in-app event (Conv.) \\| \\| --- \\| --- \\| \\| Description \\| The number of unique key in-app events attributed to your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Unique key in-app event (Conv.) \| \| Description \| The number of unique key in-app events attributed to your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | unique_key_in_app_event** | | \| Field label \| Unique key in-app event (Conv.) \| \| --- \| --- \| \| Description \| The number of unique key in-app events attributed to your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Unique key in-app event (Conv.) | | Description | The number of unique key in-app events attributed to your ads | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| cost_per_unique_key_in_app_event** \| \| --- \| \| \\| Field label \\| Cost per unique key in-app event (Conv.) \\| \\| --- \\| --- \\| \\| Description \\| Cost per unique key in-app event conversion. Calculated as Cost / Unique key in-app event (Conv.) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per unique key in-app event (Conv.) \| \| Description \| Cost per unique key in-app event conversion. Calculated as Cost / Unique key in-app event (Conv.) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | cost_per_unique_key_in_app_event** | | \| Field label \| Cost per unique key in-app event (Conv.) \| \| --- \| --- \| \| Description \| Cost per unique key in-app event conversion. Calculated as Cost / Unique key in-app event (Conv.) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Cost per unique key in-app event (Conv.) | | Description | Cost per unique key in-app event conversion. Calculated as Cost / Unique key in-app event (Conv.) | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| unique_key_in_app_event_rate** \| \| --- \| \| \\| Field label \\| Unique key in-app event rate (Conv.) \\| \\| --- \\| --- \\| \\| Description \\| The percentage of key in-app events you received out of all the clicks of your ads. Calculated as Unique key in-app event (Conv.) / Clicks \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Unique key in-app event rate (Conv.) \| \| Description \| The percentage of key in-app events you received out of all the clicks of your ads. Calculated as Unique key in-app event (Conv.) / Clicks \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | unique_key_in_app_event_rate** | | \| Field label \| Unique key in-app event rate (Conv.) \| \| --- \| --- \| \| Description \| The percentage of key in-app events you received out of all the clicks of your ads. Calculated as Unique key in-app event (Conv.) / Clicks \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | Field label | Unique key in-app event rate (Conv.) | | Description | The percentage of key in-app events you received out of all the clicks of your ads. Calculated as Unique key in-app event (Conv.) / Clicks | | Field type | metric | | Data type | [float.number.ratio](/apidocs/field-data-types#number) | | \| key_in_app_event** \| \| --- \| \| \\| Field label \\| Key in-app event (Conv.) \\| \\| --- \\| --- \\| \\| Description \\| The number of key in-app events attributed to your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Key in-app event (Conv.) \| \| Description \| The number of key in-app events attributed to your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | key_in_app_event** | | \| Field label \| Key in-app event (Conv.) \| \| --- \| --- \| \| Description \| The number of key in-app events attributed to your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Key in-app event (Conv.) | | Description | The number of key in-app events attributed to your ads | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| cost_per_key_in_app_event** \| \| --- \| \| \\| Field label \\| Cost per key in-app event (Conv.) \\| \\| --- \\| --- \\| \\| Description \\| Cost per key in-app event conversion. Calculated as Cost / Key in-app event (Conv.) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per key in-app event (Conv.) \| \| Description \| Cost per key in-app event conversion. Calculated as Cost / Key in-app event (Conv.) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | cost_per_key_in_app_event** | | \| Field label \| Cost per key in-app event (Conv.) \| \| --- \| --- \| \| Description \| Cost per key in-app event conversion. Calculated as Cost / Key in-app event (Conv.) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Cost per key in-app event (Conv.) | | Description | Cost per key in-app event conversion. Calculated as Cost / Key in-app event (Conv.) | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| key_in_app_event_rate** \| \| --- \| \| \\| Field label \\| Key in-app event rate (Conv.) \\| \\| --- \\| --- \\| \\| Description \\| The percentage of key in-app events you received out of all the clicks of your ads. Calculated as Key in-app event (Conv.) / Clicks \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Key in-app event rate (Conv.) \| \| Description \| The percentage of key in-app events you received out of all the clicks of your ads. Calculated as Key in-app event (Conv.) / Clicks \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | key_in_app_event_rate** | | \| Field label \| Key in-app event rate (Conv.) \| \| --- \| --- \| \| Description \| The percentage of key in-app events you received out of all the clicks of your ads. Calculated as Key in-app event (Conv.) / Clicks \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | Field label | Key in-app event rate (Conv.) | | Description | The percentage of key in-app events you received out of all the clicks of your ads. Calculated as Key in-app event (Conv.) / Clicks | | Field type | metric | | Data type | [float.number.ratio](/apidocs/field-data-types#number) | | \| app_launch** \| \| --- \| \| \\| Field label \\| App launch (Conv.) \\| \\| --- \\| --- \\| \\| Description \\| The number of app launch events attributed to your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| App launch (Conv.) \| \| Description \| The number of app launch events attributed to your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | app_launch** | | \| Field label \| App launch (Conv.) \| \| --- \| --- \| \| Description \| The number of app launch events attributed to your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | App launch (Conv.) | | Description | The number of app launch events attributed to your ads | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| cost_per_app_launch** \| \| --- \| \| \\| Field label \\| Cost per app launch (Conv.) \\| \\| --- \\| --- \\| \\| Description \\| The cost of each app launch event. Calculated as Cost / App launch (Conv.) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per app launch (Conv.) \| \| Description \| The cost of each app launch event. Calculated as Cost / App launch (Conv.) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | cost_per_app_launch** | | \| Field label \| Cost per app launch (Conv.) \| \| --- \| --- \| \| Description \| The cost of each app launch event. Calculated as Cost / App launch (Conv.) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Cost per app launch (Conv.) | | Description | The cost of each app launch event. Calculated as Cost / App launch (Conv.) | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| app_launch_rate** \| \| --- \| \| \\| Field label \\| App launch rate (Conv.) \\| \\| --- \\| --- \\| \\| Description \\| The percentage of app launch events you received out of all the clicks of your ads. Calculated as App launch (Conv.) / Clicks \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| App launch rate (Conv.) \| \| Description \| The percentage of app launch events you received out of all the clicks of your ads. Calculated as App launch (Conv.) / Clicks \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | app_launch_rate** | | \| Field label \| App launch rate (Conv.) \| \| --- \| --- \| \| Description \| The percentage of app launch events you received out of all the clicks of your ads. Calculated as App launch (Conv.) / Clicks \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | Field label | App launch rate (Conv.) | | Description | The percentage of app launch events you received out of all the clicks of your ads. Calculated as App launch (Conv.) / Clicks | | Field type | metric | | Data type | [float.number.ratio](/apidocs/field-data-types#number) | | \| unique_app_launch** \| \| --- \| \| \\| Field label \\| Unique app launch (Conv.) \\| \\| --- \\| --- \\| \\| Description \\| The number of unique app launch events attributed to your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Unique app launch (Conv.) \| \| Description \| The number of unique app launch events attributed to your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | unique_app_launch** | | \| Field label \| Unique app launch (Conv.) \| \| --- \| --- \| \| Description \| The number of unique app launch events attributed to your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Unique app launch (Conv.) | | Description | The number of unique app launch events attributed to your ads | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| cost_per_unique_app_launch** \| \| --- \| \| \\| Field label \\| Cost per unique app launch (Conv.) \\| \\| --- \\| --- \\| \\| Description \\| The cost of each unique app launch event. Calculated as Cost / Unique app launch (Conv.) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per unique app launch (Conv.) \| \| Description \| The cost of each unique app launch event. Calculated as Cost / Unique app launch (Conv.) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | cost_per_unique_app_launch** | | \| Field label \| Cost per unique app launch (Conv.) \| \| --- \| --- \| \| Description \| The cost of each unique app launch event. Calculated as Cost / Unique app launch (Conv.) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Cost per unique app launch (Conv.) | | Description | The cost of each unique app launch event. Calculated as Cost / Unique app launch (Conv.) | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| unique_app_launch_rate** \| \| --- \| \| \\| Field label \\| Unique app launch rate (Conv.) \\| \\| --- \\| --- \\| \\| Description \\| The percentage of unique app launch events you received out of all the clicks of your ads. Calculated as Unique app launch (Conv.) / Clicks \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Unique app launch rate (Conv.) \| \| Description \| The percentage of unique app launch events you received out of all the clicks of your ads. Calculated as Unique app launch (Conv.) / Clicks \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | unique_app_launch_rate** | | \| Field label \| Unique app launch rate (Conv.) \| \| --- \| --- \| \| Description \| The percentage of unique app launch events you received out of all the clicks of your ads. Calculated as Unique app launch (Conv.) / Clicks \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | Field label | Unique app launch rate (Conv.) | | Description | The percentage of unique app launch events you received out of all the clicks of your ads. Calculated as Unique app launch (Conv.) / Clicks | | Field type | metric | | Data type | [float.number.ratio](/apidocs/field-data-types#number) | ### DATASOURCE | \| dataSourceName** \| \| --- \| \| \\| Field label \\| Data source \\| \\| --- \\| --- \\| \\| Description \\| The name of the source for this data, as listed on supermetrics.com/docs \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \\| Destinations \\| API, Data warehouse \\| \| \| Field label \| Data source \| \| Description \| The name of the source for this data, as listed on supermetrics.com/docs \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| Destinations \| API, Data warehouse \| | | --- | | dataSourceName** | | \| Field label \| Data source \| \| --- \| --- \| \| Description \| The name of the source for this data, as listed on supermetrics.com/docs \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| Destinations \| API, Data warehouse \| | | Field label | Data source | | Description | The name of the source for this data, as listed on supermetrics.com/docs | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | Destinations | API, Data warehouse | | \| system_metadata.data_source_logins** \| \| --- \| \| \\| Field label \\| Data source logins \\| \\| --- \\| --- \\| \\| Description \\| The data source login accounts that were used to authenticate against the data source \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \| \| Field label \| Data source logins \| \| Description \| The data source login accounts that were used to authenticate against the data source \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| | | system_metadata.data_source_logins** | | \| Field label \| Data source logins \| \| --- \| --- \| \| Description \| The data source login accounts that were used to authenticate against the data source \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| | | Field label | Data source logins | | Description | The data source login accounts that were used to authenticate against the data source | | Field type | dimension | | Data type | [string.text.json](/apidocs/field-data-types#text) | | \| system_metadata.data_source_login_owners** \| \| --- \| \| \\| Field label \\| Data source login owners \\| \\| --- \\| --- \\| \\| Description \\| The Supermetrics users that created the data source login connections \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \| \| Field label \| Data source login owners \| \| Description \| The Supermetrics users that created the data source login connections \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| | | system_metadata.data_source_login_owners** | | \| Field label \| Data source login owners \| \| --- \| --- \| \| Description \| The Supermetrics users that created the data source login connections \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| | | Field label | Data source login owners | | Description | The Supermetrics users that created the data source login connections | | Field type | dimension | | Data type | [string.text.json](/apidocs/field-data-types#text) | ### QUERY | \| system_metadata.query_date_range_start** \| \| --- \| \| \\| Field label \\| Start date \\| \\| --- \\| --- \\| \\| Description \\| The start date of the requested query \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| Start date \| \| Description \| The start date of the requested query \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| | | --- | | system_metadata.query_date_range_start** | | \| Field label \| Start date \| \| --- \| --- \| \| Description \| The start date of the requested query \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| | | Field label | Start date | | Description | The start date of the requested query | | Field type | dimension | | Data type | [string.time.date](/apidocs/field-data-types#time) | | \| system_metadata.query_date_range_end** \| \| --- \| \| \\| Field label \\| End date \\| \\| --- \\| --- \\| \\| Description \\| The end date of the requested query \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| End date \| \| Description \| The end date of the requested query \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| | | system_metadata.query_date_range_end** | | \| Field label \| End date \| \| --- \| --- \| \| Description \| The end date of the requested query \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| | | Field label | End date | | Description | The end date of the requested query | | Field type | dimension | | Data type | [string.time.date](/apidocs/field-data-types#time) | | \| system_metadata.query_timezone** \| \| --- \| \| \\| Field label \\| Timezone \\| \\| --- \\| --- \\| \\| Description \\| The timezone that is supplied to the query \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.timezone](/apidocs/field-data-types#time) \\| \| \| Field label \| Timezone \| \| Description \| The timezone that is supplied to the query \| \| Field type \| dimension \| \| Data type \| [string.time.timezone](/apidocs/field-data-types#time) \| | | system_metadata.query_timezone** | | \| Field label \| Timezone \| \| --- \| --- \| \| Description \| The timezone that is supplied to the query \| \| Field type \| dimension \| \| Data type \| [string.time.timezone](/apidocs/field-data-types#time) \| | | Field label | Timezone | | Description | The timezone that is supplied to the query | | Field type | dimension | | Data type | [string.time.timezone](/apidocs/field-data-types#time) | | \| system_metadata.query_filters** \| \| --- \| \| \\| Field label \\| Filters \\| \\| --- \\| --- \\| \\| Description \\| All filters used in the query \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \| \| Field label \| Filters \| \| Description \| All filters used in the query \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| | | system_metadata.query_filters** | | \| Field label \| Filters \| \| --- \| --- \| \| Description \| All filters used in the query \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| | | Field label | Filters | | Description | All filters used in the query | | Field type | dimension | | Data type | [string.text.json](/apidocs/field-data-types#text) | | \| system_metadata.query_date_start** \| \| --- \| \| \\| Field label \\| Start \\| \\| --- \\| --- \\| \\| Description \\| When the query was started \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.datetime](/apidocs/field-data-types#time) \\| \| \| Field label \| Start \| \| Description \| When the query was started \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| | | system_metadata.query_date_start** | | \| Field label \| Start \| \| --- \| --- \| \| Description \| When the query was started \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| | | Field label | Start | | Description | When the query was started | | Field type | dimension | | Data type | [string.time.datetime](/apidocs/field-data-types#time) | | \| system_metadata.query_date_end** \| \| --- \| \| \\| Field label \\| End \\| \\| --- \\| --- \\| \\| Description \\| When the query completed \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.datetime](/apidocs/field-data-types#time) \\| \| \| Field label \| End \| \| Description \| When the query completed \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| | | system_metadata.query_date_end** | | \| Field label \| End \| \| --- \| --- \| \| Description \| When the query completed \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| | | Field label | End | | Description | When the query completed | | Field type | dimension | | Data type | [string.time.datetime](/apidocs/field-data-types#time) | | \| system_metadata.query_duration** \| \| --- \| \| \\| Field label \\| Duration \\| \\| --- \\| --- \\| \\| Description \\| The duration in seconds of the query \\| \\| Field type \\| dimension \\| \\| Data type \\| [int.duration.seconds](/apidocs/field-data-types#duration) \\| \| \| Field label \| Duration \| \| Description \| The duration in seconds of the query \| \| Field type \| dimension \| \| Data type \| [int.duration.seconds](/apidocs/field-data-types#duration) \| | | system_metadata.query_duration** | | \| Field label \| Duration \| \| --- \| --- \| \| Description \| The duration in seconds of the query \| \| Field type \| dimension \| \| Data type \| [int.duration.seconds](/apidocs/field-data-types#duration) \| | | Field label | Duration | | Description | The duration in seconds of the query | | Field type | dimension | | Data type | [int.duration.seconds](/apidocs/field-data-types#duration) | | \| system_metadata.query_accounts** \| \| --- \| \| \\| Field label \\| Accounts \\| \\| --- \\| --- \\| \\| Description \\| A list of accounts of which the data was pulled from \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \| \| Field label \| Accounts \| \| Description \| A list of accounts of which the data was pulled from \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| | | system_metadata.query_accounts** | | \| Field label \| Accounts \| \| --- \| --- \| \| Description \| A list of accounts of which the data was pulled from \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| | | Field label | Accounts | | Description | A list of accounts of which the data was pulled from | | Field type | dimension | | Data type | [string.text.json](/apidocs/field-data-types#text) | | \| system_metadata.query_excluded_accounts** \| \| --- \| \| \\| Field label \\| Excluded invalid accounts \\| \\| --- \\| --- \\| \\| Description \\| A list of unavailable accounts excluded from the query due to the "Exclude invalid accounts" setting \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \| \| Field label \| Excluded invalid accounts \| \| Description \| A list of unavailable accounts excluded from the query due to the "Exclude invalid accounts" setting \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| | | system_metadata.query_excluded_accounts** | | \| Field label \| Excluded invalid accounts \| \| --- \| --- \| \| Description \| A list of unavailable accounts excluded from the query due to the "Exclude invalid accounts" setting \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| | | Field label | Excluded invalid accounts | | Description | A list of unavailable accounts excluded from the query due to the "Exclude invalid accounts" setting | | Field type | dimension | | Data type | [string.text.json](/apidocs/field-data-types#text) | ### TARGETING | \| country_code** \| \| --- \| \| \\| Field label \\| Country code \\| \\| --- \\| --- \\| \\| Description \\| The country code \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Country code \| \| Description \| The country code \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | --- | | country_code** | | \| Field label \| Country code \| \| --- \| --- \| \| Description \| The country code \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Country code | | Description | The country code | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| operating_system** \| \| --- \| \| \\| Field label \\| Operating system \\| \\| --- \\| --- \\| \\| Description \\| Operating system (0=Unknown system, 1=iOS, 2=Android) \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Operating system \| \| Description \| Operating system (0=Unknown system, 1=iOS, 2=Android) \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | operating_system** | | \| Field label \| Operating system \| \| --- \| --- \| \| Description \| Operating system (0=Unknown system, 1=iOS, 2=Android) \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Operating system | | Description | Operating system (0=Unknown system, 1=iOS, 2=Android) | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | ### THRUPLAY | \| through_plays** \| \| --- \| \| \\| Field label \\| Through plays \\| \\| --- \\| --- \\| \\| Description \\| For video 15 seconds or shorter, the number of times the video was played at 97%. For longer videos, the number of video plays to at least 15 unique seconds \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Through plays \| \| Description \| For video 15 seconds or shorter, the number of times the video was played at 97%. For longer videos, the number of video plays to at least 15 unique seconds \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | --- | | through_plays** | | \| Field label \| Through plays \| \| --- \| --- \| \| Description \| For video 15 seconds or shorter, the number of times the video was played at 97%. For longer videos, the number of video plays to at least 15 unique seconds \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Through plays | | Description | For video 15 seconds or shorter, the number of times the video was played at 97%. For longer videos, the number of video plays to at least 15 unique seconds | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| cost_per_through_plays** \| \| --- \| \| \\| Field label \\| Cost per 1,000 through plays \\| \\| --- \\| --- \\| \\| Description \\| Cost Per 1,000 video through play \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per 1,000 through plays \| \| Description \| Cost Per 1,000 video through play \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | cost_per_through_plays** | | \| Field label \| Cost per 1,000 through plays \| \| --- \| --- \| \| Description \| Cost Per 1,000 video through play \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Cost per 1,000 through plays | | Description | Cost Per 1,000 video through play | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| through_play_rate** \| \| --- \| \| \\| Field label \\| Through play rate \\| \\| --- \\| --- \\| \\| Description \\| Video through play rate. Calculated as Through plays / Impressions \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Through play rate \| \| Description \| Video through play rate. Calculated as Through plays / Impressions \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | through_play_rate** | | \| Field label \| Through play rate \| \| --- \| --- \| \| Description \| Video through play rate. Calculated as Through plays / Impressions \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | Field label | Through play rate | | Description | Video through play rate. Calculated as Through plays / Impressions | | Field type | metric | | Data type | [float.number.ratio](/apidocs/field-data-types#number) | ### TIME | \| today** \| \| --- \| \| \\| Field label \\| Today \\| \\| --- \\| --- \\| \\| Description \\| Today's date, e.g. 2017-01-31 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \\| Destinations \\| API, Data warehouse \\| \| \| Field label \| Today \| \| Description \| Today's date, e.g. 2017-01-31 \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| \| Destinations \| API, Data warehouse \| | | --- | | today** | | \| Field label \| Today \| \| --- \| --- \| \| Description \| Today's date, e.g. 2017-01-31 \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| \| Destinations \| API, Data warehouse \| | | Field label | Today | | Description | Today's date, e.g. 2017-01-31 | | Field type | dimension | | Data type | [string.time.date](/apidocs/field-data-types#time) | | Destinations | API, Data warehouse | | \| year** \| \| --- \| \| \\| Field label \\| Year \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.year](/apidocs/field-data-types#time) \\| \| \| Field label \| Year \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| | | year** | | \| Field label \| Year \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| | | Field label | Year | | Field type | dimension | | Data type | [string.time.year](/apidocs/field-data-types#time) | | \| year_of_week** \| \| --- \| \| \\| Field label \\| Year of week (Sun-Sat) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.year](/apidocs/field-data-types#time) \\| \| \| Field label \| Year of week (Sun-Sat) \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| | | year_of_week** | | \| Field label \| Year of week (Sun-Sat) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| | | Field label | Year of week (Sun-Sat) | | Field type | dimension | | Data type | [string.time.year](/apidocs/field-data-types#time) | | \| year_of_week_iso** \| \| --- \| \| \\| Field label \\| Year of week (Mon-Sun) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.year](/apidocs/field-data-types#time) \\| \| \| Field label \| Year of week (Mon-Sun) \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| | | year_of_week_iso** | | \| Field label \| Year of week (Mon-Sun) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| | | Field label | Year of week (Mon-Sun) | | Field type | dimension | | Data type | [string.time.year](/apidocs/field-data-types#time) | | \| year_month** \| \| --- \| \| \\| Field label \\| Year & month \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.yearmonth](/apidocs/field-data-types#time) \\| \| \| Field label \| Year & month \| \| Field type \| dimension \| \| Data type \| [string.time.yearmonth](/apidocs/field-data-types#time) \| | | year_month** | | \| Field label \| Year & month \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.yearmonth](/apidocs/field-data-types#time) \| | | Field label | Year & month | | Field type | dimension | | Data type | [string.time.yearmonth](/apidocs/field-data-types#time) | | \| month** \| \| --- \| \| \\| Field label \\| Month \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.month](/apidocs/field-data-types#time) \\| \| \| Field label \| Month \| \| Field type \| dimension \| \| Data type \| [string.time.month](/apidocs/field-data-types#time) \| | | month** | | \| Field label \| Month \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.month](/apidocs/field-data-types#time) \| | | Field label | Month | | Field type | dimension | | Data type | [string.time.month](/apidocs/field-data-types#time) | | \| year_week_iso** \| \| --- \| \| \\| Field label \\| Year & week (Mon-Sun) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.yearweekiso](/apidocs/field-data-types#time) \\| \| \| Field label \| Year & week (Mon-Sun) \| \| Field type \| dimension \| \| Data type \| [string.time.yearweekiso](/apidocs/field-data-types#time) \| | | year_week_iso** | | \| Field label \| Year & week (Mon-Sun) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.yearweekiso](/apidocs/field-data-types#time) \| | | Field label | Year & week (Mon-Sun) | | Field type | dimension | | Data type | [string.time.yearweekiso](/apidocs/field-data-types#time) | | \| week** \| \| --- \| \| \\| Field label \\| Week (Sun-Sat) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.week](/apidocs/field-data-types#time) \\| \| \| Field label \| Week (Sun-Sat) \| \| Field type \| dimension \| \| Data type \| [string.time.week](/apidocs/field-data-types#time) \| | | week** | | \| Field label \| Week (Sun-Sat) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.week](/apidocs/field-data-types#time) \| | | Field label | Week (Sun-Sat) | | Field type | dimension | | Data type | [string.time.week](/apidocs/field-data-types#time) | | \| week_iso** \| \| --- \| \| \\| Field label \\| Week (Mon-Sun) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.weekiso](/apidocs/field-data-types#time) \\| \| \| Field label \| Week (Mon-Sun) \| \| Field type \| dimension \| \| Data type \| [string.time.weekiso](/apidocs/field-data-types#time) \| | | week_iso** | | \| Field label \| Week (Mon-Sun) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.weekiso](/apidocs/field-data-types#time) \| | | Field label | Week (Mon-Sun) | | Field type | dimension | | Data type | [string.time.weekiso](/apidocs/field-data-types#time) | | \| day_of_month** \| \| --- \| \| \\| Field label \\| Day of month \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.dayofmonth](/apidocs/field-data-types#time) \\| \| \| Field label \| Day of month \| \| Field type \| dimension \| \| Data type \| [string.time.dayofmonth](/apidocs/field-data-types#time) \| | | day_of_month** | | \| Field label \| Day of month \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.dayofmonth](/apidocs/field-data-types#time) \| | | Field label | Day of month | | Field type | dimension | | Data type | [string.time.dayofmonth](/apidocs/field-data-types#time) | | \| day_of_week_name** \| \| --- \| \| \\| Field label \\| Day of week (Sun-Sat) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.dayofweek](/apidocs/field-data-types#time) \\| \| \| Field label \| Day of week (Sun-Sat) \| \| Field type \| dimension \| \| Data type \| [string.time.dayofweek](/apidocs/field-data-types#time) \| | | day_of_week_name** | | \| Field label \| Day of week (Sun-Sat) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.dayofweek](/apidocs/field-data-types#time) \| | | Field label | Day of week (Sun-Sat) | | Field type | dimension | | Data type | [string.time.dayofweek](/apidocs/field-data-types#time) | | \| day_of_week_name_iso** \| \| --- \| \| \\| Field label \\| Day of week (Mon-Sun) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.dayofweekiso](/apidocs/field-data-types#time) \\| \| \| Field label \| Day of week (Mon-Sun) \| \| Field type \| dimension \| \| Data type \| [string.time.dayofweekiso](/apidocs/field-data-types#time) \| | | day_of_week_name_iso** | | \| Field label \| Day of week (Mon-Sun) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.dayofweekiso](/apidocs/field-data-types#time) \| | | Field label | Day of week (Mon-Sun) | | Field type | dimension | | Data type | [string.time.dayofweekiso](/apidocs/field-data-types#time) | | \| date** \| \| --- \| \| \\| Field label \\| Date \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| Date \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| | | date** | | \| Field label \| Date \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| | | Field label | Date | | Field type | dimension | | Data type | [string.time.date](/apidocs/field-data-types#time) | | \| atom** \| \| --- \| \| \\| Field label \\| Datetime \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.datetime](/apidocs/field-data-types#time) \\| \| \| Field label \| Datetime \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| | | atom** | | \| Field label \| Datetime \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| | | Field label | Datetime | | Field type | dimension | | Data type | [string.time.datetime](/apidocs/field-data-types#time) | ### VIDEO PLAY | \| video_completions** \| \| --- \| \| \\| Field label \\| Video completions \\| \\| --- \\| --- \\| \\| Description \\| Number of video played to its completion \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Video completions \| \| Description \| Number of video played to its completion \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | --- | | video_completions** | | \| Field label \| Video completions \| \| --- \| --- \| \| Description \| Number of video played to its completion \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Video completions | | Description | Number of video played to its completion | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) |