---
title: "Kwai Ads metrics and dimensions"
slug: "kwai-ads-fields"
description: "Explore the Kwai Ads metrics and dimensions available through Supermetrics. Find every data field you need to build your marketing reports."
updated: 2026-03-05T14:09:03Z
published: 2026-03-05T14:09:03Z
canonical: "docs.supermetrics.com/kwai-ads-fields"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.supermetrics.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Kwai Ads metrics and dimensions

> Supermetrics brings all your Kwai Ads data into [Google Sheets](https://workspace.google.com/marketplace/app/supermetrics/523876908005), [Looker Studio](https://supermetrics.com/products/looker-studio), [Power BI](https://supermetrics.com/products/power-bi), [Excel](https://supermetrics.com/products/excel), [BigQuery](https://supermetrics.com/products/bigquery), [Snowflake](https://supermetrics.com/products/snowflake), [Redshift](https://supermetrics.com/products/amazon-redshift), [Azure](https://supermetrics.com/products/azure-synapse)

75 metrics40 dimensionsSearch fields

### 25% VIDEO PLAY

| \| video_plays_25 \| \| --- \| \| \\| Field label \\| Video plays at 25% \\| \\| --- \\| --- \\| \\| Description \\| Number of video plays at 25% \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Video plays at 25% \| \| Description \| Number of video plays at 25% \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| --- |
| video_plays_25 |
| \| Field label \| Video plays at 25% \| \| --- \| --- \| \| Description \| Number of video plays at 25% \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Video plays at 25% |
| Description | Number of video plays at 25% |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| cost_per_video_plays_25 \| \| --- \| \| \\| Field label \\| Cost per 1,000 video plays at 25% \\| \\| --- \\| --- \\| \\| Description \\| Cost per 1,000 video plays at 25%. Calculated as Cost / Video plays at 25% * 1000 \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per 1,000 video plays at 25% \| \| Description \| Cost per 1,000 video plays at 25%. Calculated as Cost / Video plays at 25% * 1000 \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cost_per_video_plays_25 |
| \| Field label \| Cost per 1,000 video plays at 25% \| \| --- \| --- \| \| Description \| Cost per 1,000 video plays at 25%. Calculated as Cost / Video plays at 25% * 1000 \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost per 1,000 video plays at 25% |
| Description | Cost per 1,000 video plays at 25%. Calculated as Cost / Video plays at 25% * 1000 |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| video_plays_25_rate \| \| --- \| \| \\| Field label \\| Video plays at 25% rate \\| \\| --- \\| --- \\| \\| Description \\| Video plays at 25% rate. Calculated as Video plays at 25% / Impressions \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Video plays at 25% rate \| \| Description \| Video plays at 25% rate. Calculated as Video plays at 25% / Impressions \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| video_plays_25_rate |
| \| Field label \| Video plays at 25% rate \| \| --- \| --- \| \| Description \| Video plays at 25% rate. Calculated as Video plays at 25% / Impressions \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Video plays at 25% rate |
| Description | Video plays at 25% rate. Calculated as Video plays at 25% / Impressions |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |

### 3-SECOND VIDEO PLAY

| \| video_plays_3s \| \| --- \| \| \\| Field label \\| 3-second video play \\| \\| --- \\| --- \\| \\| Description \\| Number of video plays until 3 seconds \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| 3-second video play \| \| Description \| Number of video plays until 3 seconds \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| --- |
| video_plays_3s |
| \| Field label \| 3-second video play \| \| --- \| --- \| \| Description \| Number of video plays until 3 seconds \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | 3-second video play |
| Description | Number of video plays until 3 seconds |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| cost_per_3s_play \| \| --- \| \| \\| Field label \\| Cost per 1,000 3-second video play \\| \\| --- \\| --- \\| \\| Description \\| Cost per 1,000 3-second video play. Calculated as Cost / 3-second video play * 1000 \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per 1,000 3-second video play \| \| Description \| Cost per 1,000 3-second video play. Calculated as Cost / 3-second video play * 1000 \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cost_per_3s_play |
| \| Field label \| Cost per 1,000 3-second video play \| \| --- \| --- \| \| Description \| Cost per 1,000 3-second video play. Calculated as Cost / 3-second video play * 1000 \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost per 1,000 3-second video play |
| Description | Cost per 1,000 3-second video play. Calculated as Cost / 3-second video play * 1000 |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| video_play_3s_rate \| \| --- \| \| \\| Field label \\| 3-second video play rate \\| \\| --- \\| --- \\| \\| Description \\| 3-second video play rate. Calculated as 3-second video play / Impressions \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| 3-second video play rate \| \| Description \| 3-second video play rate. Calculated as 3-second video play / Impressions \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| video_play_3s_rate |
| \| Field label \| 3-second video play rate \| \| --- \| --- \| \| Description \| 3-second video play rate. Calculated as 3-second video play / Impressions \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | 3-second video play rate |
| Description | 3-second video play rate. Calculated as 3-second video play / Impressions |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |

### 5-SECOND VIDEO PLAY

| \| video_plays_5s \| \| --- \| \| \\| Field label \\| 5-second video play \\| \\| --- \\| --- \\| \\| Description \\| Number of video plays until 5 seconds \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| 5-second video play \| \| Description \| Number of video plays until 5 seconds \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| --- |
| video_plays_5s |
| \| Field label \| 5-second video play \| \| --- \| --- \| \| Description \| Number of video plays until 5 seconds \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | 5-second video play |
| Description | Number of video plays until 5 seconds |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| cost_per_5s_play \| \| --- \| \| \\| Field label \\| Cost per 1,000 5-second video play \\| \\| --- \\| --- \\| \\| Description \\| Cost per 1,000 5-second video play. Calculated as Cost / Video plays 5s * 1000 \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per 1,000 5-second video play \| \| Description \| Cost per 1,000 5-second video play. Calculated as Cost / Video plays 5s * 1000 \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cost_per_5s_play |
| \| Field label \| Cost per 1,000 5-second video play \| \| --- \| --- \| \| Description \| Cost per 1,000 5-second video play. Calculated as Cost / Video plays 5s * 1000 \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost per 1,000 5-second video play |
| Description | Cost per 1,000 5-second video play. Calculated as Cost / Video plays 5s * 1000 |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| video_play_5s_rate \| \| --- \| \| \\| Field label \\| 5-second video play rate \\| \\| --- \\| --- \\| \\| Description \\| 5-second video play rate. Calculated as 5-second video play / Impressions \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| 5-second video play rate \| \| Description \| 5-second video play rate. Calculated as 5-second video play / Impressions \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| video_play_5s_rate |
| \| Field label \| 5-second video play rate \| \| --- \| --- \| \| Description \| 5-second video play rate. Calculated as 5-second video play / Impressions \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | 5-second video play rate |
| Description | 5-second video play rate. Calculated as 5-second video play / Impressions |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |

### 50% VIDEO PLAY

| \| video_plays_50 \| \| --- \| \| \\| Field label \\| Video plays at 50% \\| \\| --- \\| --- \\| \\| Description \\| Number of video plays at 50% \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Video plays at 50% \| \| Description \| Number of video plays at 50% \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| --- |
| video_plays_50 |
| \| Field label \| Video plays at 50% \| \| --- \| --- \| \| Description \| Number of video plays at 50% \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Video plays at 50% |
| Description | Number of video plays at 50% |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| cost_per_video_plays_50 \| \| --- \| \| \\| Field label \\| Cost per 1,000 video plays at 50% \\| \\| --- \\| --- \\| \\| Description \\| Cost per 1,000 video play at 50%. Calculated as Cost / Video plays at 50% * 1000 \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per 1,000 video plays at 50% \| \| Description \| Cost per 1,000 video play at 50%. Calculated as Cost / Video plays at 50% * 1000 \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cost_per_video_plays_50 |
| \| Field label \| Cost per 1,000 video plays at 50% \| \| --- \| --- \| \| Description \| Cost per 1,000 video play at 50%. Calculated as Cost / Video plays at 50% * 1000 \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost per 1,000 video plays at 50% |
| Description | Cost per 1,000 video play at 50%. Calculated as Cost / Video plays at 50% * 1000 |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| video_plays_50_rate \| \| --- \| \| \\| Field label \\| Video plays at 50% rate \\| \\| --- \\| --- \\| \\| Description \\| Video plays at 50% rate. Calculated as Video plays at 50% / Impressions \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Video plays at 50% rate \| \| Description \| Video plays at 50% rate. Calculated as Video plays at 50% / Impressions \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| video_plays_50_rate |
| \| Field label \| Video plays at 50% rate \| \| --- \| --- \| \| Description \| Video plays at 50% rate. Calculated as Video plays at 50% / Impressions \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Video plays at 50% rate |
| Description | Video plays at 50% rate. Calculated as Video plays at 50% / Impressions |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |

### 75% VIDEO PLAY

| \| video_plays_75 \| \| --- \| \| \\| Field label \\| Video plays at 75% \\| \\| --- \\| --- \\| \\| Description \\| Number of video plays at 75% \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Video plays at 75% \| \| Description \| Number of video plays at 75% \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| --- |
| video_plays_75 |
| \| Field label \| Video plays at 75% \| \| --- \| --- \| \| Description \| Number of video plays at 75% \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Video plays at 75% |
| Description | Number of video plays at 75% |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| cost_per_video_plays_75 \| \| --- \| \| \\| Field label \\| Cost per 1,000 video plays at 75% \\| \\| --- \\| --- \\| \\| Description \\| Cost per 1,000 video plays at 75%. Calculated as Cost / Video plays at 75% * 1000 \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per 1,000 video plays at 75% \| \| Description \| Cost per 1,000 video plays at 75%. Calculated as Cost / Video plays at 75% * 1000 \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cost_per_video_plays_75 |
| \| Field label \| Cost per 1,000 video plays at 75% \| \| --- \| --- \| \| Description \| Cost per 1,000 video plays at 75%. Calculated as Cost / Video plays at 75% * 1000 \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost per 1,000 video plays at 75% |
| Description | Cost per 1,000 video plays at 75%. Calculated as Cost / Video plays at 75% * 1000 |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| video_plays_75_rate \| \| --- \| \| \\| Field label \\| Video plays at 75% rate \\| \\| --- \\| --- \\| \\| Description \\| Video plays at 75% rate. Calculated as Video plays at 75% / Impressions \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Video plays at 75% rate \| \| Description \| Video plays at 75% rate. Calculated as Video plays at 75% / Impressions \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| video_plays_75_rate |
| \| Field label \| Video plays at 75% rate \| \| --- \| --- \| \| Description \| Video plays at 75% rate. Calculated as Video plays at 75% / Impressions \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Video plays at 75% rate |
| Description | Video plays at 75% rate. Calculated as Video plays at 75% / Impressions |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |

### ACCOUNT

| \| account_name \| \| --- \| \| \\| Field label \\| Account name \\| \\| --- \\| --- \\| \\| Description \\| The name of the account \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Account name \| \| Description \| The name of the account \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| --- |
| account_name |
| \| Field label \| Account name \| \| --- \| --- \| \| Description \| The name of the account \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Account name |
| Description | The name of the account |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| account_id \| \| --- \| \| \\| Field label \\| Account ID \\| \\| --- \\| --- \\| \\| Description \\| The ID of the account \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Account ID \| \| Description \| The ID of the account \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| account_id |
| \| Field label \| Account ID \| \| --- \| --- \| \| Description \| The ID of the account \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Account ID |
| Description | The ID of the account |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| account_currency \| \| --- \| \| \\| Field label \\| Account currency \\| \\| --- \\| --- \\| \\| Description \\| The currency of the account \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.currency.code](/apidocs/field-data-types#currency) \\| \| \| Field label \| Account currency \| \| Description \| The currency of the account \| \| Field type \| dimension \| \| Data type \| [string.currency.code](/apidocs/field-data-types#currency) \| |
| account_currency |
| \| Field label \| Account currency \| \| --- \| --- \| \| Description \| The currency of the account \| \| Field type \| dimension \| \| Data type \| [string.currency.code](/apidocs/field-data-types#currency) \| |
| Field label | Account currency |
| Description | The currency of the account |
| Field type | dimension |
| Data type | [string.currency.code](/apidocs/field-data-types#currency) |

### AD

| \| ad_name \| \| --- \| \| \\| Field label \\| Ad name \\| \\| --- \\| --- \\| \\| Description \\| The name of the ad \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad name \| \| Description \| The name of the ad \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| --- |
| ad_name |
| \| Field label \| Ad name \| \| --- \| --- \| \| Description \| The name of the ad \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Ad name |
| Description | The name of the ad |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| ad_id \| \| --- \| \| \\| Field label \\| Ad ID \\| \\| --- \\| --- \\| \\| Description \\| The ID of the ad \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad ID \| \| Description \| The ID of the ad \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| ad_id |
| \| Field label \| Ad ID \| \| --- \| --- \| \| Description \| The ID of the ad \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Ad ID |
| Description | The ID of the ad |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| video_id \| \| --- \| \| \\| Field label \\| Video ID \\| \\| --- \\| --- \\| \\| Description \\| ID of the ad video \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Video ID \| \| Description \| ID of the ad video \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| video_id |
| \| Field label \| Video ID \| \| --- \| --- \| \| Description \| ID of the ad video \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Video ID |
| Description | ID of the ad video |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |

### AD SET

| \| ad_set_name \| \| --- \| \| \\| Field label \\| Ad set name \\| \\| --- \\| --- \\| \\| Description \\| The name of the ad set \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad set name \| \| Description \| The name of the ad set \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| --- |
| ad_set_name |
| \| Field label \| Ad set name \| \| --- \| --- \| \| Description \| The name of the ad set \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Ad set name |
| Description | The name of the ad set |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| ad_set_id \| \| --- \| \| \\| Field label \\| Ad set ID \\| \\| --- \\| --- \\| \\| Description \\| The ID of the ad set \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad set ID \| \| Description \| The ID of the ad set \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| ad_set_id |
| \| Field label \| Ad set ID \| \| --- \| --- \| \| Description \| The ID of the ad set \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Ad set ID |
| Description | The ID of the ad set |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| app_name \| \| --- \| \| \\| Field label \\| App name \\| \\| --- \\| --- \\| \\| Description \\| The name of the app \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| App name \| \| Description \| The name of the app \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| app_name |
| \| Field label \| App name \| \| --- \| --- \| \| Description \| The name of the app \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | App name |
| Description | The name of the app |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| app_id \| \| --- \| \| \\| Field label \\| App ID \\| \\| --- \\| --- \\| \\| Description \\| The ID of the app \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| App ID \| \| Description \| The ID of the app \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| app_id |
| \| Field label \| App ID \| \| --- \| --- \| \| Description \| The ID of the app \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | App ID |
| Description | The ID of the app |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |

### BASIC

| \| impressions \| \| --- \| \| \\| Field label \\| Impressions \\| \\| --- \\| --- \\| \\| Description \\| Number of impressions \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Impressions \| \| Description \| Number of impressions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| --- |
| impressions |
| \| Field label \| Impressions \| \| --- \| --- \| \| Description \| Number of impressions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Impressions |
| Description | Number of impressions |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| clicks \| \| --- \| \| \\| Field label \\| Clicks \\| \\| --- \\| --- \\| \\| Description \\| Number of clicks \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Clicks \| \| Description \| Number of clicks \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| clicks |
| \| Field label \| Clicks \| \| --- \| --- \| \| Description \| Number of clicks \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Clicks |
| Description | Number of clicks |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| ctr \| \| --- \| \| \\| Field label \\| CTR \\| \\| --- \\| --- \\| \\| Description \\| Click-through rate. Calculated as Clicks / Impressions \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| CTR \| \| Description \| Click-through rate. Calculated as Clicks / Impressions \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| ctr |
| \| Field label \| CTR \| \| --- \| --- \| \| Description \| Click-through rate. Calculated as Clicks / Impressions \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | CTR |
| Description | Click-through rate. Calculated as Clicks / Impressions |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| cost \| \| --- \| \| \\| Field label \\| Cost \\| \\| --- \\| --- \\| \\| Description \\| The total amount of cost (in USD) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost \| \| Description \| The total amount of cost (in USD) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cost |
| \| Field label \| Cost \| \| --- \| --- \| \| Description \| The total amount of cost (in USD) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost |
| Description | The total amount of cost (in USD) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| cost_eur \| \| --- \| \| \\| Field label \\| Cost (EUR) \\| \\| --- \\| --- \\| \\| Description \\| The total amount of cost (converted to EUR) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| Services \\| [Currency conversion](/apidocs/field-data-services#currency-conversion) \\| \| \| Field label \| Cost (EUR) \| \| Description \| The total amount of cost (converted to EUR) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| Services \| [Currency conversion](/apidocs/field-data-services#currency-conversion) \| |
| cost_eur |
| \| Field label \| Cost (EUR) \| \| --- \| --- \| \| Description \| The total amount of cost (converted to EUR) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| Services \| [Currency conversion](/apidocs/field-data-services#currency-conversion) \| |
| Field label | Cost (EUR) |
| Description | The total amount of cost (converted to EUR) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| Services | [Currency conversion](/apidocs/field-data-services#currency-conversion) |
| \| cost_gbp \| \| --- \| \| \\| Field label \\| Cost (GBP) \\| \\| --- \\| --- \\| \\| Description \\| The total amount of cost (converted to GBP) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| Services \\| [Currency conversion](/apidocs/field-data-services#currency-conversion) \\| \| \| Field label \| Cost (GBP) \| \| Description \| The total amount of cost (converted to GBP) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| Services \| [Currency conversion](/apidocs/field-data-services#currency-conversion) \| |
| cost_gbp |
| \| Field label \| Cost (GBP) \| \| --- \| --- \| \| Description \| The total amount of cost (converted to GBP) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| Services \| [Currency conversion](/apidocs/field-data-services#currency-conversion) \| |
| Field label | Cost (GBP) |
| Description | The total amount of cost (converted to GBP) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| Services | [Currency conversion](/apidocs/field-data-services#currency-conversion) |
| \| cpm \| \| --- \| \| \\| Field label \\| CPM \\| \\| --- \\| --- \\| \\| Description \\| Cost per 1000 impressions. Calculated as Cost / Impressions * 1000 \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| CPM \| \| Description \| Cost per 1000 impressions. Calculated as Cost / Impressions * 1000 \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cpm |
| \| Field label \| CPM \| \| --- \| --- \| \| Description \| Cost per 1000 impressions. Calculated as Cost / Impressions * 1000 \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | CPM |
| Description | Cost per 1000 impressions. Calculated as Cost / Impressions * 1000 |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| cpc \| \| --- \| \| \\| Field label \\| CPC \\| \\| --- \\| --- \\| \\| Description \\| Cost per click. Calculated as Cost / Clicks \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| CPC \| \| Description \| Cost per click. Calculated as Cost / Clicks \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cpc |
| \| Field label \| CPC \| \| --- \| --- \| \| Description \| Cost per click. Calculated as Cost / Clicks \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | CPC |
| Description | Cost per click. Calculated as Cost / Clicks |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| cpa \| \| --- \| \| \\| Field label \\| CPA (Conv.) \\| \\| --- \\| --- \\| \\| Description \\| The cost per conversion/acquisition. Calculated as Cost / Conversions (Conv.) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| CPA (Conv.) \| \| Description \| The cost per conversion/acquisition. Calculated as Cost / Conversions (Conv.) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cpa |
| \| Field label \| CPA (Conv.) \| \| --- \| --- \| \| Description \| The cost per conversion/acquisition. Calculated as Cost / Conversions (Conv.) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | CPA (Conv.) |
| Description | The cost per conversion/acquisition. Calculated as Cost / Conversions (Conv.) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| conversions \| \| --- \| \| \\| Field label \\| Conversion (Conv.) \\| \\| --- \\| --- \\| \\| Description \\| The total number of conversions attributed to your ads, based on the selected conversion goal \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Conversion (Conv.) \| \| Description \| The total number of conversions attributed to your ads, based on the selected conversion goal \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversions |
| \| Field label \| Conversion (Conv.) \| \| --- \| --- \| \| Description \| The total number of conversions attributed to your ads, based on the selected conversion goal \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Conversion (Conv.) |
| Description | The total number of conversions attributed to your ads, based on the selected conversion goal |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_rate \| \| --- \| \| \\| Field label \\| CVR (Conv.) \\| \\| --- \\| --- \\| \\| Description \\| The rate of conversions to clicks. Calculated as Conversions (Conv.) / Clicks \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| CVR (Conv.) \| \| Description \| The rate of conversions to clicks. Calculated as Conversions (Conv.) / Clicks \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| conversion_rate |
| \| Field label \| CVR (Conv.) \| \| --- \| --- \| \| Description \| The rate of conversions to clicks. Calculated as Conversions (Conv.) / Clicks \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | CVR (Conv.) |
| Description | The rate of conversions to clicks. Calculated as Conversions (Conv.) / Clicks |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |

### CAMPAIGN

| \| campaign_name \| \| --- \| \| \\| Field label \\| Campaign name \\| \\| --- \\| --- \\| \\| Description \\| The name of the campaign \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Campaign name \| \| Description \| The name of the campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| --- |
| campaign_name |
| \| Field label \| Campaign name \| \| --- \| --- \| \| Description \| The name of the campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Campaign name |
| Description | The name of the campaign |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| campaign_id \| \| --- \| \| \\| Field label \\| Campaign ID \\| \\| --- \\| --- \\| \\| Description \\| The ID of the campaign \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Campaign ID \| \| Description \| The ID of the campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| campaign_id |
| \| Field label \| Campaign ID \| \| --- \| --- \| \| Description \| The ID of the campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Campaign ID |
| Description | The ID of the campaign |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |

### CONVERSION EVENT (CONV.)

| \| registration \| \| --- \| \| \\| Field label \\| Registration (Conv.) \\| \\| --- \\| --- \\| \\| Description \\| The total number of registration events attributed to your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Registration (Conv.) \| \| Description \| The total number of registration events attributed to your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| --- |
| registration |
| \| Field label \| Registration (Conv.) \| \| --- \| --- \| \| Description \| The total number of registration events attributed to your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Registration (Conv.) |
| Description | The total number of registration events attributed to your ads |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| cost_per_registration \| \| --- \| \| \\| Field label \\| Cost per registration (Conv.) \\| \\| --- \\| --- \\| \\| Description \\| The cost of each registration event. Calculated as Cost / Registration (Conv.) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per registration (Conv.) \| \| Description \| The cost of each registration event. Calculated as Cost / Registration (Conv.) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cost_per_registration |
| \| Field label \| Cost per registration (Conv.) \| \| --- \| --- \| \| Description \| The cost of each registration event. Calculated as Cost / Registration (Conv.) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost per registration (Conv.) |
| Description | The cost of each registration event. Calculated as Cost / Registration (Conv.) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| registration_rate \| \| --- \| \| \\| Field label \\| Registration rate (Conv.) \\| \\| --- \\| --- \\| \\| Description \\| The percentage of registration events you received out of all the clicks of your ads. Calculated as Registration (Conv.) / Clicks \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Registration rate (Conv.) \| \| Description \| The percentage of registration events you received out of all the clicks of your ads. Calculated as Registration (Conv.) / Clicks \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| registration_rate |
| \| Field label \| Registration rate (Conv.) \| \| --- \| --- \| \| Description \| The percentage of registration events you received out of all the clicks of your ads. Calculated as Registration (Conv.) / Clicks \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Registration rate (Conv.) |
| Description | The percentage of registration events you received out of all the clicks of your ads. Calculated as Registration (Conv.) / Clicks |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| add_to_cart \| \| --- \| \| \\| Field label \\| Add to cart (Conv.) \\| \\| --- \\| --- \\| \\| Description \\| The number of add to cart events attributed to your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Add to cart (Conv.) \| \| Description \| The number of add to cart events attributed to your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| add_to_cart |
| \| Field label \| Add to cart (Conv.) \| \| --- \| --- \| \| Description \| The number of add to cart events attributed to your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Add to cart (Conv.) |
| Description | The number of add to cart events attributed to your ads |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| cost_per_add_to_cart \| \| --- \| \| \\| Field label \\| Cost per add to cart (Conv.) \\| \\| --- \\| --- \\| \\| Description \\| The cost of each add to cart event. Calculated as Cost / Add to cart (Conv.) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Cost per add to cart (Conv.) \| \| Description \| The cost of each add to cart event. Calculated as Cost / Add to cart (Conv.) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| cost_per_add_to_cart |
| \| Field label \| Cost per add to cart (Conv.) \| \| --- \| --- \| \| Description \| The cost of each add to cart event. Calculated as Cost / Add to cart (Conv.) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Cost per add to cart (Conv.) |
| Description | The cost of each add to cart event. Calculated as Cost / Add to cart (Conv.) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| add_to_cart_rate \| \| --- \| \| \\| Field label \\| Add to cart rate (Conv.) \\| \\| --- \\| --- \\| \\| Description \\| The percentage of add to cart events you received out of all the clicks of your ads. Calculated as Add to cart (Conv.) / Clicks \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Add to cart rate (Conv.) \| \| Description \| The percentage of add to cart events you received out of all the clicks of your ads. Calculated as Add to cart (Conv.) / Clicks \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| add_to_cart_rate |
| \| Field label \| Add to cart rate (Conv.) \| \| --- \| --- \| \| Description \| The percentage of add to cart events you received out of all the clicks of your ads. Calculated as Add to cart (Conv.) / Clicks \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Add to cart rate (Conv.) |
| Description | The percentage of add to cart events you received out of all the clicks of your ads. Calculated as Add to cart (Conv.) / Clicks |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| activation \| \| --- \| \| \\| Field label \\| Activation (Conv.) \\| \\| --- \\| --- \\| \\| Description \\| The number of activation events attributed to your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Activation (Conv.) \| \| Description \| The number of activation events attributed to your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| activation |
| \| Field label \| Activation (Conv.) \| \| --- \| --- \| \| Description \| The number of activation events attributed to your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Activation (Conv.) |
| Description | The number of activation events attributed to your ads |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| cost_per_activation \| \| --- \| \| \\| Field label \\| Cost per activation (Conv.) \\| \\| --- \\| --- \\| \\| Description \\| The cost of each activation event. Calculated as Cost / Activation (Conv.) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per activation (Conv.) \| \| Description \| The cost of each activation event. Calculated as Cost / Activation (Conv.) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cost_per_activation |
| \| Field label \| Cost per activation (Conv.) \| \| --- \| --- \| \| Description \| The cost of each activation event. Calculated as Cost / Activation (Conv.) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost per activation (Conv.) |
| Description | The cost of each activation event. Calculated as Cost / Activation (Conv.) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| activation_rate \| \| --- \| \| \\| Field label \\| Activation rate (Conv.) \\| \\| --- \\| --- \\| \\| Description \\| The percentage of activation events you received out of all the clicks of your ads. Calculated as Activation (Conv.) / Clicks \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Activation rate (Conv.) \| \| Description \| The percentage of activation events you received out of all the clicks of your ads. Calculated as Activation (Conv.) / Clicks \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| activation_rate |
| \| Field label \| Activation rate (Conv.) \| \| --- \| --- \| \| Description \| The percentage of activation events you received out of all the clicks of your ads. Calculated as Activation (Conv.) / Clicks \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Activation rate (Conv.) |
| Description | The percentage of activation events you received out of all the clicks of your ads. Calculated as Activation (Conv.) / Clicks |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| content_view \| \| --- \| \| \\| Field label \\| Content view (Conv.) \\| \\| --- \\| --- \\| \\| Description \\| The number of content view events attributed to your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Content view (Conv.) \| \| Description \| The number of content view events attributed to your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| content_view |
| \| Field label \| Content view (Conv.) \| \| --- \| --- \| \| Description \| The number of content view events attributed to your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Content view (Conv.) |
| Description | The number of content view events attributed to your ads |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| cost_per_content_view \| \| --- \| \| \\| Field label \\| Cost per content view (Conv.) \\| \\| --- \\| --- \\| \\| Description \\| The cost of each content view event. Calculated as Cost / Content view (Conv.) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per content view (Conv.) \| \| Description \| The cost of each content view event. Calculated as Cost / Content view (Conv.) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cost_per_content_view |
| \| Field label \| Cost per content view (Conv.) \| \| --- \| --- \| \| Description \| The cost of each content view event. Calculated as Cost / Content view (Conv.) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost per content view (Conv.) |
| Description | The cost of each content view event. Calculated as Cost / Content view (Conv.) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| content_view_rate \| \| --- \| \| \\| Field label \\| Content view rate (Conv.) \\| \\| --- \\| --- \\| \\| Description \\| The percentage of content view events you received out of all the clicks of your ads. Calculated as Content view (Conv.) / Clicks \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Content view rate (Conv.) \| \| Description \| The percentage of content view events you received out of all the clicks of your ads. Calculated as Content view (Conv.) / Clicks \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| content_view_rate |
| \| Field label \| Content view rate (Conv.) \| \| --- \| --- \| \| Description \| The percentage of content view events you received out of all the clicks of your ads. Calculated as Content view (Conv.) / Clicks \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Content view rate (Conv.) |
| Description | The percentage of content view events you received out of all the clicks of your ads. Calculated as Content view (Conv.) / Clicks |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| unique_purchase \| \| --- \| \| \\| Field label \\| Unique purchase (Conv.) \\| \\| --- \\| --- \\| \\| Description \\| The number of unique purchase events attributed to your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Unique purchase (Conv.) \| \| Description \| The number of unique purchase events attributed to your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| unique_purchase |
| \| Field label \| Unique purchase (Conv.) \| \| --- \| --- \| \| Description \| The number of unique purchase events attributed to your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Unique purchase (Conv.) |
| Description | The number of unique purchase events attributed to your ads |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| cost_per_unique_purchase \| \| --- \| \| \\| Field label \\| Cost per unique purchase (Conv.) \\| \\| --- \\| --- \\| \\| Description \\| The cost of each unique purchase event. Calculated as Cost / Unique purchase (Conv.) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per unique purchase (Conv.) \| \| Description \| The cost of each unique purchase event. Calculated as Cost / Unique purchase (Conv.) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cost_per_unique_purchase |
| \| Field label \| Cost per unique purchase (Conv.) \| \| --- \| --- \| \| Description \| The cost of each unique purchase event. Calculated as Cost / Unique purchase (Conv.) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost per unique purchase (Conv.) |
| Description | The cost of each unique purchase event. Calculated as Cost / Unique purchase (Conv.) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| unique_purchase_rate \| \| --- \| \| \\| Field label \\| Unique purchase rate (Conv.) \\| \\| --- \\| --- \\| \\| Description \\| The percentage of unique purchase events you received out of all the clicks of your ads. Calculated as Unique purchase (Conv.) / Clicks \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Unique purchase rate (Conv.) \| \| Description \| The percentage of unique purchase events you received out of all the clicks of your ads. Calculated as Unique purchase (Conv.) / Clicks \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| unique_purchase_rate |
| \| Field label \| Unique purchase rate (Conv.) \| \| --- \| --- \| \| Description \| The percentage of unique purchase events you received out of all the clicks of your ads. Calculated as Unique purchase (Conv.) / Clicks \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Unique purchase rate (Conv.) |
| Description | The percentage of unique purchase events you received out of all the clicks of your ads. Calculated as Unique purchase (Conv.) / Clicks |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| total_purchase \| \| --- \| \| \\| Field label \\| Total purchase (Conv.) \\| \\| --- \\| --- \\| \\| Description \\| The number of total purchase events attributed to your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Total purchase (Conv.) \| \| Description \| The number of total purchase events attributed to your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| total_purchase |
| \| Field label \| Total purchase (Conv.) \| \| --- \| --- \| \| Description \| The number of total purchase events attributed to your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Total purchase (Conv.) |
| Description | The number of total purchase events attributed to your ads |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| cost_per_total_purchase \| \| --- \| \| \\| Field label \\| Cost per total purchase (Conv.) \\| \\| --- \\| --- \\| \\| Description \\| The cost of each total purchase event. Calculated as Cost / Total purchase (Conv.) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per total purchase (Conv.) \| \| Description \| The cost of each total purchase event. Calculated as Cost / Total purchase (Conv.) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cost_per_total_purchase |
| \| Field label \| Cost per total purchase (Conv.) \| \| --- \| --- \| \| Description \| The cost of each total purchase event. Calculated as Cost / Total purchase (Conv.) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost per total purchase (Conv.) |
| Description | The cost of each total purchase event. Calculated as Cost / Total purchase (Conv.) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| total_purchase_rate \| \| --- \| \| \\| Field label \\| Total purchase rate (Conv.) \\| \\| --- \\| --- \\| \\| Description \\| The percentage of total purchase events you received out of all the clicks of your ads. Calculated as Total purchase (Conv.) / Clicks \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Total purchase rate (Conv.) \| \| Description \| The percentage of total purchase events you received out of all the clicks of your ads. Calculated as Total purchase (Conv.) / Clicks \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| total_purchase_rate |
| \| Field label \| Total purchase rate (Conv.) \| \| --- \| --- \| \| Description \| The percentage of total purchase events you received out of all the clicks of your ads. Calculated as Total purchase (Conv.) / Clicks \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Total purchase rate (Conv.) |
| Description | The percentage of total purchase events you received out of all the clicks of your ads. Calculated as Total purchase (Conv.) / Clicks |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| total_day_one_retention \| \| --- \| \| \\| Field label \\| Total day 1 retention (Conv.) \\| \\| --- \\| --- \\| \\| Description \\| The number of total day 1 retention attributed activations by your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Total day 1 retention (Conv.) \| \| Description \| The number of total day 1 retention attributed activations by your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| total_day_one_retention |
| \| Field label \| Total day 1 retention (Conv.) \| \| --- \| --- \| \| Description \| The number of total day 1 retention attributed activations by your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Total day 1 retention (Conv.) |
| Description | The number of total day 1 retention attributed activations by your ads |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| total_day_one_retention_rate \| \| --- \| \| \\| Field label \\| Total day 1 retention rate (Conv.) \\| \\| --- \\| --- \\| \\| Description \\| The percentage of total day 1 retention events you received out of all the activations generated by your ads. Calculated as Total day 1 retention (Conv.) / Clicks \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Total day 1 retention rate (Conv.) \| \| Description \| The percentage of total day 1 retention events you received out of all the activations generated by your ads. Calculated as Total day 1 retention (Conv.) / Clicks \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| total_day_one_retention_rate |
| \| Field label \| Total day 1 retention rate (Conv.) \| \| --- \| --- \| \| Description \| The percentage of total day 1 retention events you received out of all the activations generated by your ads. Calculated as Total day 1 retention (Conv.) / Clicks \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Total day 1 retention rate (Conv.) |
| Description | The percentage of total day 1 retention events you received out of all the activations generated by your ads. Calculated as Total day 1 retention (Conv.) / Clicks |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| total_day_one_retention_platform_attribution \| \| --- \| \| \\| Field label \\| Total day 1 retention (platform attribution) (Conv.) \\| \\| --- \\| --- \\| \\| Description \\| The number of total day 1 retention (platform attribution) attributed activations by your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Total day 1 retention (platform attribution) (Conv.) \| \| Description \| The number of total day 1 retention (platform attribution) attributed activations by your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| total_day_one_retention_platform_attribution |
| \| Field label \| Total day 1 retention (platform attribution) (Conv.) \| \| --- \| --- \| \| Description \| The number of total day 1 retention (platform attribution) attributed activations by your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Total day 1 retention (platform attribution) (Conv.) |
| Description | The number of total day 1 retention (platform attribution) attributed activations by your ads |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| total_day_one_retention_platform_attribution_rate \| \| --- \| \| \\| Field label \\| Total day 1 retention (platform attribution) rate (Conv.) \\| \\| --- \\| --- \\| \\| Description \\| The percentage of total day 1 retention (platform attribution) events you received out of all the activations generated by your ads. Calculated as Total day 1 retention (platform attribution) (Conv.) / Clicks \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Total day 1 retention (platform attribution) rate (Conv.) \| \| Description \| The percentage of total day 1 retention (platform attribution) events you received out of all the activations generated by your ads. Calculated as Total day 1 retention (platform attribution) (Conv.) / Clicks \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| total_day_one_retention_platform_attribution_rate |
| \| Field label \| Total day 1 retention (platform attribution) rate (Conv.) \| \| --- \| --- \| \| Description \| The percentage of total day 1 retention (platform attribution) events you received out of all the activations generated by your ads. Calculated as Total day 1 retention (platform attribution) (Conv.) / Clicks \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Total day 1 retention (platform attribution) rate (Conv.) |
| Description | The percentage of total day 1 retention (platform attribution) events you received out of all the activations generated by your ads. Calculated as Total day 1 retention (platform attribution) (Conv.) / Clicks |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| unique_content_view \| \| --- \| \| \\| Field label \\| Unique content view (Conv.) \\| \\| --- \\| --- \\| \\| Description \\| The number of unique content view events attributed to your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Unique content view (Conv.) \| \| Description \| The number of unique content view events attributed to your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| unique_content_view |
| \| Field label \| Unique content view (Conv.) \| \| --- \| --- \| \| Description \| The number of unique content view events attributed to your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Unique content view (Conv.) |
| Description | The number of unique content view events attributed to your ads |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| unique_content_view_rate \| \| --- \| \| \\| Field label \\| Unique content view rate (Conv.) \\| \\| --- \\| --- \\| \\| Description \\| The percentage of unique content view events you received out of all the clicks of your ads. Calculated as Unique content view (Conv.) / Clicks \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Unique content view rate (Conv.) \| \| Description \| The percentage of unique content view events you received out of all the clicks of your ads. Calculated as Unique content view (Conv.) / Clicks \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| unique_content_view_rate |
| \| Field label \| Unique content view rate (Conv.) \| \| --- \| --- \| \| Description \| The percentage of unique content view events you received out of all the clicks of your ads. Calculated as Unique content view (Conv.) / Clicks \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Unique content view rate (Conv.) |
| Description | The percentage of unique content view events you received out of all the clicks of your ads. Calculated as Unique content view (Conv.) / Clicks |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| unique_in_app_ad_view \| \| --- \| \| \\| Field label \\| Unique in-app ad view (Conv.) \\| \\| --- \\| --- \\| \\| Description \\| The number of unique in-app ad view attributed to your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Unique in-app ad view (Conv.) \| \| Description \| The number of unique in-app ad view attributed to your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| unique_in_app_ad_view |
| \| Field label \| Unique in-app ad view (Conv.) \| \| --- \| --- \| \| Description \| The number of unique in-app ad view attributed to your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Unique in-app ad view (Conv.) |
| Description | The number of unique in-app ad view attributed to your ads |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| cost_per_unique_in_app_ad_view \| \| --- \| \| \\| Field label \\| Cost per unique in-app ad view (Conv.) \\| \\| --- \\| --- \\| \\| Description \\| The cost of each unique in-app ad view. Calculated as Cost / Unique in-app ad view (Conv.) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per unique in-app ad view (Conv.) \| \| Description \| The cost of each unique in-app ad view. Calculated as Cost / Unique in-app ad view (Conv.) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cost_per_unique_in_app_ad_view |
| \| Field label \| Cost per unique in-app ad view (Conv.) \| \| --- \| --- \| \| Description \| The cost of each unique in-app ad view. Calculated as Cost / Unique in-app ad view (Conv.) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost per unique in-app ad view (Conv.) |
| Description | The cost of each unique in-app ad view. Calculated as Cost / Unique in-app ad view (Conv.) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| unique_in_app_ad_view_rate \| \| --- \| \| \\| Field label \\| Unique in-app ad view rate (Conv.) \\| \\| --- \\| --- \\| \\| Description \\| The percentage of unique in-app ad view events you received out of all the clicks of your ads. Calculated as Unique in-app ad view (Conv.) / Clicks \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Unique in-app ad view rate (Conv.) \| \| Description \| The percentage of unique in-app ad view events you received out of all the clicks of your ads. Calculated as Unique in-app ad view (Conv.) / Clicks \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| unique_in_app_ad_view_rate |
| \| Field label \| Unique in-app ad view rate (Conv.) \| \| --- \| --- \| \| Description \| The percentage of unique in-app ad view events you received out of all the clicks of your ads. Calculated as Unique in-app ad view (Conv.) / Clicks \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Unique in-app ad view rate (Conv.) |
| Description | The percentage of unique in-app ad view events you received out of all the clicks of your ads. Calculated as Unique in-app ad view (Conv.) / Clicks |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| in_app_ad_view \| \| --- \| \| \\| Field label \\| In-app ad view (Conv.) \\| \\| --- \\| --- \\| \\| Description \\| The number of in-app ad view events attributed to your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| In-app ad view (Conv.) \| \| Description \| The number of in-app ad view events attributed to your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| in_app_ad_view |
| \| Field label \| In-app ad view (Conv.) \| \| --- \| --- \| \| Description \| The number of in-app ad view events attributed to your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | In-app ad view (Conv.) |
| Description | The number of in-app ad view events attributed to your ads |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| cost_per_in_app_ad_view \| \| --- \| \| \\| Field label \\| Cost per in-app ad view (Conv.) \\| \\| --- \\| --- \\| \\| Description \\| The cost of each in-app ad view event. Calculated as Cost / In-app ad view (Conv.) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per in-app ad view (Conv.) \| \| Description \| The cost of each in-app ad view event. Calculated as Cost / In-app ad view (Conv.) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cost_per_in_app_ad_view |
| \| Field label \| Cost per in-app ad view (Conv.) \| \| --- \| --- \| \| Description \| The cost of each in-app ad view event. Calculated as Cost / In-app ad view (Conv.) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost per in-app ad view (Conv.) |
| Description | The cost of each in-app ad view event. Calculated as Cost / In-app ad view (Conv.) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| in_app_ad_view_rate \| \| --- \| \| \\| Field label \\| In-app ad view rate (Conv.) \\| \\| --- \\| --- \\| \\| Description \\| The percentage of in-app ad view events you received out of all the clicks of your ads. Calculated as In-app ad view (Conv.) / Clicks \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| In-app ad view rate (Conv.) \| \| Description \| The percentage of in-app ad view events you received out of all the clicks of your ads. Calculated as In-app ad view (Conv.) / Clicks \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| in_app_ad_view_rate |
| \| Field label \| In-app ad view rate (Conv.) \| \| --- \| --- \| \| Description \| The percentage of in-app ad view events you received out of all the clicks of your ads. Calculated as In-app ad view (Conv.) / Clicks \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | In-app ad view rate (Conv.) |
| Description | The percentage of in-app ad view events you received out of all the clicks of your ads. Calculated as In-app ad view (Conv.) / Clicks |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| in_app_ad_click \| \| --- \| \| \\| Field label \\| In-app ad click (Conv.) \\| \\| --- \\| --- \\| \\| Description \\| The number of in-app ad click events attributed to your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| In-app ad click (Conv.) \| \| Description \| The number of in-app ad click events attributed to your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| in_app_ad_click |
| \| Field label \| In-app ad click (Conv.) \| \| --- \| --- \| \| Description \| The number of in-app ad click events attributed to your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | In-app ad click (Conv.) |
| Description | The number of in-app ad click events attributed to your ads |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| cost_per_in_app_ad_click \| \| --- \| \| \\| Field label \\| Cost per in-app ad click (Conv.) \\| \\| --- \\| --- \\| \\| Description \\| The cost of each in-app ad click event. Calculated as Cost / In-app ad click (Conv.) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per in-app ad click (Conv.) \| \| Description \| The cost of each in-app ad click event. Calculated as Cost / In-app ad click (Conv.) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cost_per_in_app_ad_click |
| \| Field label \| Cost per in-app ad click (Conv.) \| \| --- \| --- \| \| Description \| The cost of each in-app ad click event. Calculated as Cost / In-app ad click (Conv.) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost per in-app ad click (Conv.) |
| Description | The cost of each in-app ad click event. Calculated as Cost / In-app ad click (Conv.) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| in_app_ad_click_rate \| \| --- \| \| \\| Field label \\| In-app ad click rate (Conv.) \\| \\| --- \\| --- \\| \\| Description \\| The percentage of in-app ad click events you received out of all the clicks of your ads. Calculated as In-app ad click (Conv.) / Clicks \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| In-app ad click rate (Conv.) \| \| Description \| The percentage of in-app ad click events you received out of all the clicks of your ads. Calculated as In-app ad click (Conv.) / Clicks \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| in_app_ad_click_rate |
| \| Field label \| In-app ad click rate (Conv.) \| \| --- \| --- \| \| Description \| The percentage of in-app ad click events you received out of all the clicks of your ads. Calculated as In-app ad click (Conv.) / Clicks \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | In-app ad click rate (Conv.) |
| Description | The percentage of in-app ad click events you received out of all the clicks of your ads. Calculated as In-app ad click (Conv.) / Clicks |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| unique_key_in_app_event \| \| --- \| \| \\| Field label \\| Unique key in-app event (Conv.) \\| \\| --- \\| --- \\| \\| Description \\| The number of unique key in-app events attributed to your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Unique key in-app event (Conv.) \| \| Description \| The number of unique key in-app events attributed to your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| unique_key_in_app_event |
| \| Field label \| Unique key in-app event (Conv.) \| \| --- \| --- \| \| Description \| The number of unique key in-app events attributed to your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Unique key in-app event (Conv.) |
| Description | The number of unique key in-app events attributed to your ads |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| cost_per_unique_key_in_app_event \| \| --- \| \| \\| Field label \\| Cost per unique key in-app event (Conv.) \\| \\| --- \\| --- \\| \\| Description \\| Cost per unique key in-app event conversion. Calculated as Cost / Unique key in-app event (Conv.) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per unique key in-app event (Conv.) \| \| Description \| Cost per unique key in-app event conversion. Calculated as Cost / Unique key in-app event (Conv.) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cost_per_unique_key_in_app_event |
| \| Field label \| Cost per unique key in-app event (Conv.) \| \| --- \| --- \| \| Description \| Cost per unique key in-app event conversion. Calculated as Cost / Unique key in-app event (Conv.) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost per unique key in-app event (Conv.) |
| Description | Cost per unique key in-app event conversion. Calculated as Cost / Unique key in-app event (Conv.) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| unique_key_in_app_event_rate \| \| --- \| \| \\| Field label \\| Unique key in-app event rate (Conv.) \\| \\| --- \\| --- \\| \\| Description \\| The percentage of key in-app events you received out of all the clicks of your ads. Calculated as Unique key in-app event (Conv.) / Clicks \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Unique key in-app event rate (Conv.) \| \| Description \| The percentage of key in-app events you received out of all the clicks of your ads. Calculated as Unique key in-app event (Conv.) / Clicks \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| unique_key_in_app_event_rate |
| \| Field label \| Unique key in-app event rate (Conv.) \| \| --- \| --- \| \| Description \| The percentage of key in-app events you received out of all the clicks of your ads. Calculated as Unique key in-app event (Conv.) / Clicks \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Unique key in-app event rate (Conv.) |
| Description | The percentage of key in-app events you received out of all the clicks of your ads. Calculated as Unique key in-app event (Conv.) / Clicks |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| key_in_app_event \| \| --- \| \| \\| Field label \\| Key in-app event (Conv.) \\| \\| --- \\| --- \\| \\| Description \\| The number of key in-app events attributed to your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Key in-app event (Conv.) \| \| Description \| The number of key in-app events attributed to your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| key_in_app_event |
| \| Field label \| Key in-app event (Conv.) \| \| --- \| --- \| \| Description \| The number of key in-app events attributed to your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Key in-app event (Conv.) |
| Description | The number of key in-app events attributed to your ads |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| cost_per_key_in_app_event \| \| --- \| \| \\| Field label \\| Cost per key in-app event (Conv.) \\| \\| --- \\| --- \\| \\| Description \\| Cost per key in-app event conversion. Calculated as Cost / Key in-app event (Conv.) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per key in-app event (Conv.) \| \| Description \| Cost per key in-app event conversion. Calculated as Cost / Key in-app event (Conv.) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cost_per_key_in_app_event |
| \| Field label \| Cost per key in-app event (Conv.) \| \| --- \| --- \| \| Description \| Cost per key in-app event conversion. Calculated as Cost / Key in-app event (Conv.) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost per key in-app event (Conv.) |
| Description | Cost per key in-app event conversion. Calculated as Cost / Key in-app event (Conv.) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| key_in_app_event_rate \| \| --- \| \| \\| Field label \\| Key in-app event rate (Conv.) \\| \\| --- \\| --- \\| \\| Description \\| The percentage of key in-app events you received out of all the clicks of your ads. Calculated as Key in-app event (Conv.) / Clicks \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Key in-app event rate (Conv.) \| \| Description \| The percentage of key in-app events you received out of all the clicks of your ads. Calculated as Key in-app event (Conv.) / Clicks \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| key_in_app_event_rate |
| \| Field label \| Key in-app event rate (Conv.) \| \| --- \| --- \| \| Description \| The percentage of key in-app events you received out of all the clicks of your ads. Calculated as Key in-app event (Conv.) / Clicks \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Key in-app event rate (Conv.) |
| Description | The percentage of key in-app events you received out of all the clicks of your ads. Calculated as Key in-app event (Conv.) / Clicks |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| app_launch \| \| --- \| \| \\| Field label \\| App launch (Conv.) \\| \\| --- \\| --- \\| \\| Description \\| The number of app launch events attributed to your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| App launch (Conv.) \| \| Description \| The number of app launch events attributed to your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| app_launch |
| \| Field label \| App launch (Conv.) \| \| --- \| --- \| \| Description \| The number of app launch events attributed to your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | App launch (Conv.) |
| Description | The number of app launch events attributed to your ads |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| cost_per_app_launch \| \| --- \| \| \\| Field label \\| Cost per app launch (Conv.) \\| \\| --- \\| --- \\| \\| Description \\| The cost of each app launch event. Calculated as Cost / App launch (Conv.) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per app launch (Conv.) \| \| Description \| The cost of each app launch event. Calculated as Cost / App launch (Conv.) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cost_per_app_launch |
| \| Field label \| Cost per app launch (Conv.) \| \| --- \| --- \| \| Description \| The cost of each app launch event. Calculated as Cost / App launch (Conv.) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost per app launch (Conv.) |
| Description | The cost of each app launch event. Calculated as Cost / App launch (Conv.) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| app_launch_rate \| \| --- \| \| \\| Field label \\| App launch rate (Conv.) \\| \\| --- \\| --- \\| \\| Description \\| The percentage of app launch events you received out of all the clicks of your ads. Calculated as App launch (Conv.) / Clicks \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| App launch rate (Conv.) \| \| Description \| The percentage of app launch events you received out of all the clicks of your ads. Calculated as App launch (Conv.) / Clicks \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| app_launch_rate |
| \| Field label \| App launch rate (Conv.) \| \| --- \| --- \| \| Description \| The percentage of app launch events you received out of all the clicks of your ads. Calculated as App launch (Conv.) / Clicks \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | App launch rate (Conv.) |
| Description | The percentage of app launch events you received out of all the clicks of your ads. Calculated as App launch (Conv.) / Clicks |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| unique_app_launch \| \| --- \| \| \\| Field label \\| Unique app launch (Conv.) \\| \\| --- \\| --- \\| \\| Description \\| The number of unique app launch events attributed to your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Unique app launch (Conv.) \| \| Description \| The number of unique app launch events attributed to your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| unique_app_launch |
| \| Field label \| Unique app launch (Conv.) \| \| --- \| --- \| \| Description \| The number of unique app launch events attributed to your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Unique app launch (Conv.) |
| Description | The number of unique app launch events attributed to your ads |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| cost_per_unique_app_launch \| \| --- \| \| \\| Field label \\| Cost per unique app launch (Conv.) \\| \\| --- \\| --- \\| \\| Description \\| The cost of each unique app launch event. Calculated as Cost / Unique app launch (Conv.) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per unique app launch (Conv.) \| \| Description \| The cost of each unique app launch event. Calculated as Cost / Unique app launch (Conv.) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cost_per_unique_app_launch |
| \| Field label \| Cost per unique app launch (Conv.) \| \| --- \| --- \| \| Description \| The cost of each unique app launch event. Calculated as Cost / Unique app launch (Conv.) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost per unique app launch (Conv.) |
| Description | The cost of each unique app launch event. Calculated as Cost / Unique app launch (Conv.) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| unique_app_launch_rate \| \| --- \| \| \\| Field label \\| Unique app launch rate (Conv.) \\| \\| --- \\| --- \\| \\| Description \\| The percentage of unique app launch events you received out of all the clicks of your ads. Calculated as Unique app launch (Conv.) / Clicks \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Unique app launch rate (Conv.) \| \| Description \| The percentage of unique app launch events you received out of all the clicks of your ads. Calculated as Unique app launch (Conv.) / Clicks \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| unique_app_launch_rate |
| \| Field label \| Unique app launch rate (Conv.) \| \| --- \| --- \| \| Description \| The percentage of unique app launch events you received out of all the clicks of your ads. Calculated as Unique app launch (Conv.) / Clicks \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Unique app launch rate (Conv.) |
| Description | The percentage of unique app launch events you received out of all the clicks of your ads. Calculated as Unique app launch (Conv.) / Clicks |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |

### DATASOURCE

| \| dataSourceName \| \| --- \| \| \\| Field label \\| Data source \\| \\| --- \\| --- \\| \\| Description \\| The name of the source for this data, as listed on supermetrics.com/docs \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \\| Destinations \\| API, Data warehouse \\| \| \| Field label \| Data source \| \| Description \| The name of the source for this data, as listed on supermetrics.com/docs \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| Destinations \| API, Data warehouse \| |
| --- |
| dataSourceName |
| \| Field label \| Data source \| \| --- \| --- \| \| Description \| The name of the source for this data, as listed on supermetrics.com/docs \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| Destinations \| API, Data warehouse \| |
| Field label | Data source |
| Description | The name of the source for this data, as listed on supermetrics.com/docs |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| Destinations | API, Data warehouse |
| \| system_metadata.data_source_logins \| \| --- \| \| \\| Field label \\| Data source logins \\| \\| --- \\| --- \\| \\| Description \\| The data source login accounts that were used to authenticate against the data source \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \| \| Field label \| Data source logins \| \| Description \| The data source login accounts that were used to authenticate against the data source \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| system_metadata.data_source_logins |
| \| Field label \| Data source logins \| \| --- \| --- \| \| Description \| The data source login accounts that were used to authenticate against the data source \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| Field label | Data source logins |
| Description | The data source login accounts that were used to authenticate against the data source |
| Field type | dimension |
| Data type | [string.text.json](/apidocs/field-data-types#text) |
| \| system_metadata.data_source_login_owners \| \| --- \| \| \\| Field label \\| Data source login owners \\| \\| --- \\| --- \\| \\| Description \\| The Supermetrics users that created the data source login connections \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \| \| Field label \| Data source login owners \| \| Description \| The Supermetrics users that created the data source login connections \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| system_metadata.data_source_login_owners |
| \| Field label \| Data source login owners \| \| --- \| --- \| \| Description \| The Supermetrics users that created the data source login connections \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| Field label | Data source login owners |
| Description | The Supermetrics users that created the data source login connections |
| Field type | dimension |
| Data type | [string.text.json](/apidocs/field-data-types#text) |

### QUERY

| \| system_metadata.query_date_range_start \| \| --- \| \| \\| Field label \\| Start date \\| \\| --- \\| --- \\| \\| Description \\| The start date of the requested query \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| Start date \| \| Description \| The start date of the requested query \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| --- |
| system_metadata.query_date_range_start |
| \| Field label \| Start date \| \| --- \| --- \| \| Description \| The start date of the requested query \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Field label | Start date |
| Description | The start date of the requested query |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| \| system_metadata.query_date_range_end \| \| --- \| \| \\| Field label \\| End date \\| \\| --- \\| --- \\| \\| Description \\| The end date of the requested query \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| End date \| \| Description \| The end date of the requested query \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| system_metadata.query_date_range_end |
| \| Field label \| End date \| \| --- \| --- \| \| Description \| The end date of the requested query \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Field label | End date |
| Description | The end date of the requested query |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| \| system_metadata.query_timezone \| \| --- \| \| \\| Field label \\| Timezone \\| \\| --- \\| --- \\| \\| Description \\| The timezone that is supplied to the query \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.timezone](/apidocs/field-data-types#time) \\| \| \| Field label \| Timezone \| \| Description \| The timezone that is supplied to the query \| \| Field type \| dimension \| \| Data type \| [string.time.timezone](/apidocs/field-data-types#time) \| |
| system_metadata.query_timezone |
| \| Field label \| Timezone \| \| --- \| --- \| \| Description \| The timezone that is supplied to the query \| \| Field type \| dimension \| \| Data type \| [string.time.timezone](/apidocs/field-data-types#time) \| |
| Field label | Timezone |
| Description | The timezone that is supplied to the query |
| Field type | dimension |
| Data type | [string.time.timezone](/apidocs/field-data-types#time) |
| \| system_metadata.query_filters \| \| --- \| \| \\| Field label \\| Filters \\| \\| --- \\| --- \\| \\| Description \\| All filters used in the query \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \| \| Field label \| Filters \| \| Description \| All filters used in the query \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| system_metadata.query_filters |
| \| Field label \| Filters \| \| --- \| --- \| \| Description \| All filters used in the query \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| Field label | Filters |
| Description | All filters used in the query |
| Field type | dimension |
| Data type | [string.text.json](/apidocs/field-data-types#text) |
| \| system_metadata.query_date_start \| \| --- \| \| \\| Field label \\| Start \\| \\| --- \\| --- \\| \\| Description \\| When the query was started \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.datetime](/apidocs/field-data-types#time) \\| \| \| Field label \| Start \| \| Description \| When the query was started \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| |
| system_metadata.query_date_start |
| \| Field label \| Start \| \| --- \| --- \| \| Description \| When the query was started \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| |
| Field label | Start |
| Description | When the query was started |
| Field type | dimension |
| Data type | [string.time.datetime](/apidocs/field-data-types#time) |
| \| system_metadata.query_date_end \| \| --- \| \| \\| Field label \\| End \\| \\| --- \\| --- \\| \\| Description \\| When the query completed \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.datetime](/apidocs/field-data-types#time) \\| \| \| Field label \| End \| \| Description \| When the query completed \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| |
| system_metadata.query_date_end |
| \| Field label \| End \| \| --- \| --- \| \| Description \| When the query completed \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| |
| Field label | End |
| Description | When the query completed |
| Field type | dimension |
| Data type | [string.time.datetime](/apidocs/field-data-types#time) |
| \| system_metadata.query_duration \| \| --- \| \| \\| Field label \\| Duration \\| \\| --- \\| --- \\| \\| Description \\| The duration in seconds of the query \\| \\| Field type \\| dimension \\| \\| Data type \\| [int.duration.seconds](/apidocs/field-data-types#duration) \\| \| \| Field label \| Duration \| \| Description \| The duration in seconds of the query \| \| Field type \| dimension \| \| Data type \| [int.duration.seconds](/apidocs/field-data-types#duration) \| |
| system_metadata.query_duration |
| \| Field label \| Duration \| \| --- \| --- \| \| Description \| The duration in seconds of the query \| \| Field type \| dimension \| \| Data type \| [int.duration.seconds](/apidocs/field-data-types#duration) \| |
| Field label | Duration |
| Description | The duration in seconds of the query |
| Field type | dimension |
| Data type | [int.duration.seconds](/apidocs/field-data-types#duration) |
| \| system_metadata.query_accounts \| \| --- \| \| \\| Field label \\| Accounts \\| \\| --- \\| --- \\| \\| Description \\| A list of accounts of which the data was pulled from \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \| \| Field label \| Accounts \| \| Description \| A list of accounts of which the data was pulled from \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| system_metadata.query_accounts |
| \| Field label \| Accounts \| \| --- \| --- \| \| Description \| A list of accounts of which the data was pulled from \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| Field label | Accounts |
| Description | A list of accounts of which the data was pulled from |
| Field type | dimension |
| Data type | [string.text.json](/apidocs/field-data-types#text) |
| \| system_metadata.query_excluded_accounts \| \| --- \| \| \\| Field label \\| Excluded invalid accounts \\| \\| --- \\| --- \\| \\| Description \\| A list of unavailable accounts excluded from the query due to the "Exclude invalid accounts" setting \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \| \| Field label \| Excluded invalid accounts \| \| Description \| A list of unavailable accounts excluded from the query due to the "Exclude invalid accounts" setting \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| system_metadata.query_excluded_accounts |
| \| Field label \| Excluded invalid accounts \| \| --- \| --- \| \| Description \| A list of unavailable accounts excluded from the query due to the "Exclude invalid accounts" setting \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| Field label | Excluded invalid accounts |
| Description | A list of unavailable accounts excluded from the query due to the "Exclude invalid accounts" setting |
| Field type | dimension |
| Data type | [string.text.json](/apidocs/field-data-types#text) |

### TARGETING

| \| country_code \| \| --- \| \| \\| Field label \\| Country code \\| \\| --- \\| --- \\| \\| Description \\| The country code \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Country code \| \| Description \| The country code \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| --- |
| country_code |
| \| Field label \| Country code \| \| --- \| --- \| \| Description \| The country code \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Country code |
| Description | The country code |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| operating_system \| \| --- \| \| \\| Field label \\| Operating system \\| \\| --- \\| --- \\| \\| Description \\| Operating system (0=Unknown system, 1=iOS, 2=Android) \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Operating system \| \| Description \| Operating system (0=Unknown system, 1=iOS, 2=Android) \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| operating_system |
| \| Field label \| Operating system \| \| --- \| --- \| \| Description \| Operating system (0=Unknown system, 1=iOS, 2=Android) \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Operating system |
| Description | Operating system (0=Unknown system, 1=iOS, 2=Android) |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |

### THRUPLAY

| \| through_plays \| \| --- \| \| \\| Field label \\| Through plays \\| \\| --- \\| --- \\| \\| Description \\| For video 15 seconds or shorter, the number of times the video was played at 97%. For longer videos, the number of video plays to at least 15 unique seconds \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Through plays \| \| Description \| For video 15 seconds or shorter, the number of times the video was played at 97%. For longer videos, the number of video plays to at least 15 unique seconds \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| --- |
| through_plays |
| \| Field label \| Through plays \| \| --- \| --- \| \| Description \| For video 15 seconds or shorter, the number of times the video was played at 97%. For longer videos, the number of video plays to at least 15 unique seconds \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Through plays |
| Description | For video 15 seconds or shorter, the number of times the video was played at 97%. For longer videos, the number of video plays to at least 15 unique seconds |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| cost_per_through_plays \| \| --- \| \| \\| Field label \\| Cost per 1,000 through plays \\| \\| --- \\| --- \\| \\| Description \\| Cost Per 1,000 video through play \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per 1,000 through plays \| \| Description \| Cost Per 1,000 video through play \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cost_per_through_plays |
| \| Field label \| Cost per 1,000 through plays \| \| --- \| --- \| \| Description \| Cost Per 1,000 video through play \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost per 1,000 through plays |
| Description | Cost Per 1,000 video through play |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| through_play_rate \| \| --- \| \| \\| Field label \\| Through play rate \\| \\| --- \\| --- \\| \\| Description \\| Video through play rate. Calculated as Through plays / Impressions \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Through play rate \| \| Description \| Video through play rate. Calculated as Through plays / Impressions \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| through_play_rate |
| \| Field label \| Through play rate \| \| --- \| --- \| \| Description \| Video through play rate. Calculated as Through plays / Impressions \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Through play rate |
| Description | Video through play rate. Calculated as Through plays / Impressions |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |

### TIME

| \| today \| \| --- \| \| \\| Field label \\| Today \\| \\| --- \\| --- \\| \\| Description \\| Today's date, e.g. 2017-01-31 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \\| Destinations \\| API, Data warehouse \\| \| \| Field label \| Today \| \| Description \| Today's date, e.g. 2017-01-31 \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| \| Destinations \| API, Data warehouse \| |
| --- |
| today |
| \| Field label \| Today \| \| --- \| --- \| \| Description \| Today's date, e.g. 2017-01-31 \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| \| Destinations \| API, Data warehouse \| |
| Field label | Today |
| Description | Today's date, e.g. 2017-01-31 |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| Destinations | API, Data warehouse |
| \| year \| \| --- \| \| \\| Field label \\| Year \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.year](/apidocs/field-data-types#time) \\| \| \| Field label \| Year \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| |
| year |
| \| Field label \| Year \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| |
| Field label | Year |
| Field type | dimension |
| Data type | [string.time.year](/apidocs/field-data-types#time) |
| \| year_of_week \| \| --- \| \| \\| Field label \\| Year of week (Sun-Sat) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.year](/apidocs/field-data-types#time) \\| \| \| Field label \| Year of week (Sun-Sat) \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| |
| year_of_week |
| \| Field label \| Year of week (Sun-Sat) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| |
| Field label | Year of week (Sun-Sat) |
| Field type | dimension |
| Data type | [string.time.year](/apidocs/field-data-types#time) |
| \| year_of_week_iso \| \| --- \| \| \\| Field label \\| Year of week (Mon-Sun) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.year](/apidocs/field-data-types#time) \\| \| \| Field label \| Year of week (Mon-Sun) \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| |
| year_of_week_iso |
| \| Field label \| Year of week (Mon-Sun) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| |
| Field label | Year of week (Mon-Sun) |
| Field type | dimension |
| Data type | [string.time.year](/apidocs/field-data-types#time) |
| \| year_month \| \| --- \| \| \\| Field label \\| Year & month \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.yearmonth](/apidocs/field-data-types#time) \\| \| \| Field label \| Year & month \| \| Field type \| dimension \| \| Data type \| [string.time.yearmonth](/apidocs/field-data-types#time) \| |
| year_month |
| \| Field label \| Year & month \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.yearmonth](/apidocs/field-data-types#time) \| |
| Field label | Year & month |
| Field type | dimension |
| Data type | [string.time.yearmonth](/apidocs/field-data-types#time) |
| \| month \| \| --- \| \| \\| Field label \\| Month \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.month](/apidocs/field-data-types#time) \\| \| \| Field label \| Month \| \| Field type \| dimension \| \| Data type \| [string.time.month](/apidocs/field-data-types#time) \| |
| month |
| \| Field label \| Month \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.month](/apidocs/field-data-types#time) \| |
| Field label | Month |
| Field type | dimension |
| Data type | [string.time.month](/apidocs/field-data-types#time) |
| \| year_week_iso \| \| --- \| \| \\| Field label \\| Year & week (Mon-Sun) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.yearweekiso](/apidocs/field-data-types#time) \\| \| \| Field label \| Year & week (Mon-Sun) \| \| Field type \| dimension \| \| Data type \| [string.time.yearweekiso](/apidocs/field-data-types#time) \| |
| year_week_iso |
| \| Field label \| Year & week (Mon-Sun) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.yearweekiso](/apidocs/field-data-types#time) \| |
| Field label | Year & week (Mon-Sun) |
| Field type | dimension |
| Data type | [string.time.yearweekiso](/apidocs/field-data-types#time) |
| \| week \| \| --- \| \| \\| Field label \\| Week (Sun-Sat) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.week](/apidocs/field-data-types#time) \\| \| \| Field label \| Week (Sun-Sat) \| \| Field type \| dimension \| \| Data type \| [string.time.week](/apidocs/field-data-types#time) \| |
| week |
| \| Field label \| Week (Sun-Sat) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.week](/apidocs/field-data-types#time) \| |
| Field label | Week (Sun-Sat) |
| Field type | dimension |
| Data type | [string.time.week](/apidocs/field-data-types#time) |
| \| week_iso \| \| --- \| \| \\| Field label \\| Week (Mon-Sun) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.weekiso](/apidocs/field-data-types#time) \\| \| \| Field label \| Week (Mon-Sun) \| \| Field type \| dimension \| \| Data type \| [string.time.weekiso](/apidocs/field-data-types#time) \| |
| week_iso |
| \| Field label \| Week (Mon-Sun) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.weekiso](/apidocs/field-data-types#time) \| |
| Field label | Week (Mon-Sun) |
| Field type | dimension |
| Data type | [string.time.weekiso](/apidocs/field-data-types#time) |
| \| day_of_month \| \| --- \| \| \\| Field label \\| Day of month \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.dayofmonth](/apidocs/field-data-types#time) \\| \| \| Field label \| Day of month \| \| Field type \| dimension \| \| Data type \| [string.time.dayofmonth](/apidocs/field-data-types#time) \| |
| day_of_month |
| \| Field label \| Day of month \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.dayofmonth](/apidocs/field-data-types#time) \| |
| Field label | Day of month |
| Field type | dimension |
| Data type | [string.time.dayofmonth](/apidocs/field-data-types#time) |
| \| day_of_week_name \| \| --- \| \| \\| Field label \\| Day of week (Sun-Sat) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.dayofweek](/apidocs/field-data-types#time) \\| \| \| Field label \| Day of week (Sun-Sat) \| \| Field type \| dimension \| \| Data type \| [string.time.dayofweek](/apidocs/field-data-types#time) \| |
| day_of_week_name |
| \| Field label \| Day of week (Sun-Sat) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.dayofweek](/apidocs/field-data-types#time) \| |
| Field label | Day of week (Sun-Sat) |
| Field type | dimension |
| Data type | [string.time.dayofweek](/apidocs/field-data-types#time) |
| \| day_of_week_name_iso \| \| --- \| \| \\| Field label \\| Day of week (Mon-Sun) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.dayofweekiso](/apidocs/field-data-types#time) \\| \| \| Field label \| Day of week (Mon-Sun) \| \| Field type \| dimension \| \| Data type \| [string.time.dayofweekiso](/apidocs/field-data-types#time) \| |
| day_of_week_name_iso |
| \| Field label \| Day of week (Mon-Sun) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.dayofweekiso](/apidocs/field-data-types#time) \| |
| Field label | Day of week (Mon-Sun) |
| Field type | dimension |
| Data type | [string.time.dayofweekiso](/apidocs/field-data-types#time) |
| \| date \| \| --- \| \| \\| Field label \\| Date \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| Date \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| date |
| \| Field label \| Date \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Field label | Date |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| \| atom \| \| --- \| \| \\| Field label \\| Datetime \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.datetime](/apidocs/field-data-types#time) \\| \| \| Field label \| Datetime \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| |
| atom |
| \| Field label \| Datetime \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| |
| Field label | Datetime |
| Field type | dimension |
| Data type | [string.time.datetime](/apidocs/field-data-types#time) |

### VIDEO PLAY

| \| video_completions \| \| --- \| \| \\| Field label \\| Video completions \\| \\| --- \\| --- \\| \\| Description \\| Number of video played to its completion \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Video completions \| \| Description \| Number of video played to its completion \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| --- |
| video_completions |
| \| Field label \| Video completions \| \| --- \| --- \| \| Description \| Number of video played to its completion \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Video completions |
| Description | Number of video played to its completion |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |