---
title: "Kwai Ads data warehouse table groups"
slug: "kwai-ads-data-warehouse-table-groups"
description: "Explore the complete Supermetrics data warehouse table groups for Kwai Ads. See all the tables and the fields included in them."
updated: 2026-03-05T14:09:04Z
published: 2026-03-05T14:09:04Z
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.supermetrics.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Kwai Ads data warehouse table groups

Search fields<input type="text" id="field-search" placeholder="Search by field name, label, or description…" aria-label="Search fields by name, label, or description" autocomplete="off">

### Table: CAMPAIGN

| \| account_currency** \| \| --- \| \| \\| Display name \\| Account currency \\| \\| --- \\| --- \\| \\| Description \\| The currency of the account \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.currency.code](/apidocs/field-data-types#currency) \\| \| \| Display name \| Account currency \| \| Description \| The currency of the account \| \| Field type \| dimension \| \| Data type \| [string.currency.code](/apidocs/field-data-types#currency) \| |
| --- |
| account_currency** |
| \| Display name \| Account currency \| \| --- \| --- \| \| Description \| The currency of the account \| \| Field type \| dimension \| \| Data type \| [string.currency.code](/apidocs/field-data-types#currency) \| |
| Display name | Account currency |
| Description | The currency of the account |
| Field type | dimension |
| Data type | [string.currency.code](/apidocs/field-data-types#currency) |
| \| account_id** \| \| --- \| \| \\| Display name \\| Account ID \\| \\| --- \\| --- \\| \\| Description \\| The ID of the account \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Account ID \| \| Description \| The ID of the account \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| account_id** |
| \| Display name \| Account ID \| \| --- \| --- \| \| Description \| The ID of the account \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Account ID |
| Description | The ID of the account |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| account_name** \| \| --- \| \| \\| Display name \\| Account name \\| \\| --- \\| --- \\| \\| Description \\| The name of the account \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Account name \| \| Description \| The name of the account \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| account_name** |
| \| Display name \| Account name \| \| --- \| --- \| \| Description \| The name of the account \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Account name |
| Description | The name of the account |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| activation** \| \| --- \| \| \\| Display name \\| Activation (Conv.) \\| \\| --- \\| --- \\| \\| Description \\| The number of activation events attributed to your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Activation (Conv.) \| \| Description \| The number of activation events attributed to your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| activation** |
| \| Display name \| Activation (Conv.) \| \| --- \| --- \| \| Description \| The number of activation events attributed to your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Activation (Conv.) |
| Description | The number of activation events attributed to your ads |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| add_to_cart** \| \| --- \| \| \\| Display name \\| Add to cart (Conv.) \\| \\| --- \\| --- \\| \\| Description \\| The number of add to cart events attributed to your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Add to cart (Conv.) \| \| Description \| The number of add to cart events attributed to your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| add_to_cart** |
| \| Display name \| Add to cart (Conv.) \| \| --- \| --- \| \| Description \| The number of add to cart events attributed to your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Add to cart (Conv.) |
| Description | The number of add to cart events attributed to your ads |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| app_launch** \| \| --- \| \| \\| Display name \\| App launch (Conv.) \\| \\| --- \\| --- \\| \\| Description \\| The number of app launch events attributed to your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| App launch (Conv.) \| \| Description \| The number of app launch events attributed to your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| app_launch** |
| \| Display name \| App launch (Conv.) \| \| --- \| --- \| \| Description \| The number of app launch events attributed to your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | App launch (Conv.) |
| Description | The number of app launch events attributed to your ads |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| campaign_id** \| \| --- \| \| \\| Display name \\| Campaign ID \\| \\| --- \\| --- \\| \\| Description \\| The ID of the campaign \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Campaign ID \| \| Description \| The ID of the campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| campaign_id** |
| \| Display name \| Campaign ID \| \| --- \| --- \| \| Description \| The ID of the campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Campaign ID |
| Description | The ID of the campaign |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| campaign_name** \| \| --- \| \| \\| Display name \\| Campaign name \\| \\| --- \\| --- \\| \\| Description \\| The name of the campaign \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Campaign name \| \| Description \| The name of the campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| campaign_name** |
| \| Display name \| Campaign name \| \| --- \| --- \| \| Description \| The name of the campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Campaign name |
| Description | The name of the campaign |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| clicks** \| \| --- \| \| \\| Display name \\| Clicks \\| \\| --- \\| --- \\| \\| Description \\| Number of clicks \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Clicks \| \| Description \| Number of clicks \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| clicks** |
| \| Display name \| Clicks \| \| --- \| --- \| \| Description \| Number of clicks \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Clicks |
| Description | Number of clicks |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| content_view** \| \| --- \| \| \\| Display name \\| Content view (Conv.) \\| \\| --- \\| --- \\| \\| Description \\| The number of content view events attributed to your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Content view (Conv.) \| \| Description \| The number of content view events attributed to your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| content_view** |
| \| Display name \| Content view (Conv.) \| \| --- \| --- \| \| Description \| The number of content view events attributed to your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Content view (Conv.) |
| Description | The number of content view events attributed to your ads |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversions** \| \| --- \| \| \\| Display name \\| Conversion (Conv.) \\| \\| --- \\| --- \\| \\| Description \\| The total number of conversions attributed to your ads, based on the selected conversion goal \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Conversion (Conv.) \| \| Description \| The total number of conversions attributed to your ads, based on the selected conversion goal \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversions** |
| \| Display name \| Conversion (Conv.) \| \| --- \| --- \| \| Description \| The total number of conversions attributed to your ads, based on the selected conversion goal \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Conversion (Conv.) |
| Description | The total number of conversions attributed to your ads, based on the selected conversion goal |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| cost** \| \| --- \| \| \\| Display name \\| Cost \\| \\| --- \\| --- \\| \\| Description \\| The total amount of cost (in USD) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Display name \| Cost \| \| Description \| The total amount of cost (in USD) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cost** |
| \| Display name \| Cost \| \| --- \| --- \| \| Description \| The total amount of cost (in USD) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Display name | Cost |
| Description | The total amount of cost (in USD) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| dataSourceName** \| \| --- \| \| \\| Display name \\| Data source \\| \\| --- \\| --- \\| \\| Description \\| The name of the source for this data, as listed on supermetrics.com/docs \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Data source \| \| Description \| The name of the source for this data, as listed on supermetrics.com/docs \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| dataSourceName** |
| \| Display name \| Data source \| \| --- \| --- \| \| Description \| The name of the source for this data, as listed on supermetrics.com/docs \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Data source |
| Description | The name of the source for this data, as listed on supermetrics.com/docs |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| date** \| \| --- \| \| \\| Display name \\| Date \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Display name \| Date \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| date** |
| \| Display name \| Date \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Display name | Date |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| \| impressions** \| \| --- \| \| \\| Display name \\| Impressions \\| \\| --- \\| --- \\| \\| Description \\| Number of impressions \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Impressions \| \| Description \| Number of impressions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| impressions** |
| \| Display name \| Impressions \| \| --- \| --- \| \| Description \| Number of impressions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Impressions |
| Description | Number of impressions |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| in_app_ad_click** \| \| --- \| \| \\| Display name \\| In-app ad click (Conv.) \\| \\| --- \\| --- \\| \\| Description \\| The number of in-app ad click events attributed to your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| In-app ad click (Conv.) \| \| Description \| The number of in-app ad click events attributed to your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| in_app_ad_click** |
| \| Display name \| In-app ad click (Conv.) \| \| --- \| --- \| \| Description \| The number of in-app ad click events attributed to your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | In-app ad click (Conv.) |
| Description | The number of in-app ad click events attributed to your ads |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| in_app_ad_view** \| \| --- \| \| \\| Display name \\| In-app ad view (Conv.) \\| \\| --- \\| --- \\| \\| Description \\| The number of in-app ad view events attributed to your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| In-app ad view (Conv.) \| \| Description \| The number of in-app ad view events attributed to your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| in_app_ad_view** |
| \| Display name \| In-app ad view (Conv.) \| \| --- \| --- \| \| Description \| The number of in-app ad view events attributed to your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | In-app ad view (Conv.) |
| Description | The number of in-app ad view events attributed to your ads |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| key_in_app_event** \| \| --- \| \| \\| Display name \\| Key in-app event (Conv.) \\| \\| --- \\| --- \\| \\| Description \\| The number of key in-app events attributed to your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Key in-app event (Conv.) \| \| Description \| The number of key in-app events attributed to your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| key_in_app_event** |
| \| Display name \| Key in-app event (Conv.) \| \| --- \| --- \| \| Description \| The number of key in-app events attributed to your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Key in-app event (Conv.) |
| Description | The number of key in-app events attributed to your ads |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| registration** \| \| --- \| \| \\| Display name \\| Registration (Conv.) \\| \\| --- \\| --- \\| \\| Description \\| The total number of registration events attributed to your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Registration (Conv.) \| \| Description \| The total number of registration events attributed to your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| registration** |
| \| Display name \| Registration (Conv.) \| \| --- \| --- \| \| Description \| The total number of registration events attributed to your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Registration (Conv.) |
| Description | The total number of registration events attributed to your ads |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| through_plays** \| \| --- \| \| \\| Display name \\| Through plays \\| \\| --- \\| --- \\| \\| Description \\| For video 15 seconds or shorter, the number of times the video was played at 97%. For longer videos, the number of video plays to at least 15 unique seconds \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Through plays \| \| Description \| For video 15 seconds or shorter, the number of times the video was played at 97%. For longer videos, the number of video plays to at least 15 unique seconds \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| through_plays** |
| \| Display name \| Through plays \| \| --- \| --- \| \| Description \| For video 15 seconds or shorter, the number of times the video was played at 97%. For longer videos, the number of video plays to at least 15 unique seconds \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Through plays |
| Description | For video 15 seconds or shorter, the number of times the video was played at 97%. For longer videos, the number of video plays to at least 15 unique seconds |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| total_day_one_retention** \| \| --- \| \| \\| Display name \\| Total day 1 retention (Conv.) \\| \\| --- \\| --- \\| \\| Description \\| The number of total day 1 retention attributed activations by your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Total day 1 retention (Conv.) \| \| Description \| The number of total day 1 retention attributed activations by your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| total_day_one_retention** |
| \| Display name \| Total day 1 retention (Conv.) \| \| --- \| --- \| \| Description \| The number of total day 1 retention attributed activations by your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Total day 1 retention (Conv.) |
| Description | The number of total day 1 retention attributed activations by your ads |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| total_day_one_retention_platform_attribution** \| \| --- \| \| \\| Display name \\| Total day 1 retention (platform attribution) (Conv.) \\| \\| --- \\| --- \\| \\| Description \\| The number of total day 1 retention (platform attribution) attributed activations by your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Total day 1 retention (platform attribution) (Conv.) \| \| Description \| The number of total day 1 retention (platform attribution) attributed activations by your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| total_day_one_retention_platform_attribution** |
| \| Display name \| Total day 1 retention (platform attribution) (Conv.) \| \| --- \| --- \| \| Description \| The number of total day 1 retention (platform attribution) attributed activations by your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Total day 1 retention (platform attribution) (Conv.) |
| Description | The number of total day 1 retention (platform attribution) attributed activations by your ads |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| total_purchase** \| \| --- \| \| \\| Display name \\| Total purchase (Conv.) \\| \\| --- \\| --- \\| \\| Description \\| The number of total purchase events attributed to your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Total purchase (Conv.) \| \| Description \| The number of total purchase events attributed to your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| total_purchase** |
| \| Display name \| Total purchase (Conv.) \| \| --- \| --- \| \| Description \| The number of total purchase events attributed to your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Total purchase (Conv.) |
| Description | The number of total purchase events attributed to your ads |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| video_completions** \| \| --- \| \| \\| Display name \\| Video completions \\| \\| --- \\| --- \\| \\| Description \\| Number of video played to its completion \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Video completions \| \| Description \| Number of video played to its completion \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| video_completions** |
| \| Display name \| Video completions \| \| --- \| --- \| \| Description \| Number of video played to its completion \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Video completions |
| Description | Number of video played to its completion |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| video_plays_25** \| \| --- \| \| \\| Display name \\| Video plays at 25% \\| \\| --- \\| --- \\| \\| Description \\| Number of video plays at 25% \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Video plays at 25% \| \| Description \| Number of video plays at 25% \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| video_plays_25** |
| \| Display name \| Video plays at 25% \| \| --- \| --- \| \| Description \| Number of video plays at 25% \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Video plays at 25% |
| Description | Number of video plays at 25% |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| video_plays_3s** \| \| --- \| \| \\| Display name \\| 3-second video play \\| \\| --- \\| --- \\| \\| Description \\| Number of video plays until 3 seconds \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| 3-second video play \| \| Description \| Number of video plays until 3 seconds \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| video_plays_3s** |
| \| Display name \| 3-second video play \| \| --- \| --- \| \| Description \| Number of video plays until 3 seconds \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | 3-second video play |
| Description | Number of video plays until 3 seconds |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| video_plays_50** \| \| --- \| \| \\| Display name \\| Video plays at 50% \\| \\| --- \\| --- \\| \\| Description \\| Number of video plays at 50% \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Video plays at 50% \| \| Description \| Number of video plays at 50% \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| video_plays_50** |
| \| Display name \| Video plays at 50% \| \| --- \| --- \| \| Description \| Number of video plays at 50% \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Video plays at 50% |
| Description | Number of video plays at 50% |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| video_plays_5s** \| \| --- \| \| \\| Display name \\| 5-second video play \\| \\| --- \\| --- \\| \\| Description \\| Number of video plays until 5 seconds \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| 5-second video play \| \| Description \| Number of video plays until 5 seconds \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| video_plays_5s** |
| \| Display name \| 5-second video play \| \| --- \| --- \| \| Description \| Number of video plays until 5 seconds \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | 5-second video play |
| Description | Number of video plays until 5 seconds |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| video_plays_75** \| \| --- \| \| \\| Display name \\| Video plays at 75% \\| \\| --- \\| --- \\| \\| Description \\| Number of video plays at 75% \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Video plays at 75% \| \| Description \| Number of video plays at 75% \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| video_plays_75** |
| \| Display name \| Video plays at 75% \| \| --- \| --- \| \| Description \| Number of video plays at 75% \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Video plays at 75% |
| Description | Number of video plays at 75% |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |

### Table: AD_SET

| \| account_currency** \| \| --- \| \| \\| Display name \\| Account currency \\| \\| --- \\| --- \\| \\| Description \\| The currency of the account \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.currency.code](/apidocs/field-data-types#currency) \\| \| \| Display name \| Account currency \| \| Description \| The currency of the account \| \| Field type \| dimension \| \| Data type \| [string.currency.code](/apidocs/field-data-types#currency) \| |
| --- |
| account_currency** |
| \| Display name \| Account currency \| \| --- \| --- \| \| Description \| The currency of the account \| \| Field type \| dimension \| \| Data type \| [string.currency.code](/apidocs/field-data-types#currency) \| |
| Display name | Account currency |
| Description | The currency of the account |
| Field type | dimension |
| Data type | [string.currency.code](/apidocs/field-data-types#currency) |
| \| account_id** \| \| --- \| \| \\| Display name \\| Account ID \\| \\| --- \\| --- \\| \\| Description \\| The ID of the account \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Account ID \| \| Description \| The ID of the account \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| account_id** |
| \| Display name \| Account ID \| \| --- \| --- \| \| Description \| The ID of the account \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Account ID |
| Description | The ID of the account |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| account_name** \| \| --- \| \| \\| Display name \\| Account name \\| \\| --- \\| --- \\| \\| Description \\| The name of the account \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Account name \| \| Description \| The name of the account \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| account_name** |
| \| Display name \| Account name \| \| --- \| --- \| \| Description \| The name of the account \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Account name |
| Description | The name of the account |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| activation** \| \| --- \| \| \\| Display name \\| Activation (Conv.) \\| \\| --- \\| --- \\| \\| Description \\| The number of activation events attributed to your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Activation (Conv.) \| \| Description \| The number of activation events attributed to your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| activation** |
| \| Display name \| Activation (Conv.) \| \| --- \| --- \| \| Description \| The number of activation events attributed to your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Activation (Conv.) |
| Description | The number of activation events attributed to your ads |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| ad_set_id** \| \| --- \| \| \\| Display name \\| Ad set ID \\| \\| --- \\| --- \\| \\| Description \\| The ID of the ad set \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Ad set ID \| \| Description \| The ID of the ad set \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| ad_set_id** |
| \| Display name \| Ad set ID \| \| --- \| --- \| \| Description \| The ID of the ad set \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Ad set ID |
| Description | The ID of the ad set |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| ad_set_name** \| \| --- \| \| \\| Display name \\| Ad set name \\| \\| --- \\| --- \\| \\| Description \\| The name of the ad set \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Ad set name \| \| Description \| The name of the ad set \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| ad_set_name** |
| \| Display name \| Ad set name \| \| --- \| --- \| \| Description \| The name of the ad set \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Ad set name |
| Description | The name of the ad set |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| add_to_cart** \| \| --- \| \| \\| Display name \\| Add to cart (Conv.) \\| \\| --- \\| --- \\| \\| Description \\| The number of add to cart events attributed to your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Add to cart (Conv.) \| \| Description \| The number of add to cart events attributed to your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| add_to_cart** |
| \| Display name \| Add to cart (Conv.) \| \| --- \| --- \| \| Description \| The number of add to cart events attributed to your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Add to cart (Conv.) |
| Description | The number of add to cart events attributed to your ads |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| app_launch** \| \| --- \| \| \\| Display name \\| App launch (Conv.) \\| \\| --- \\| --- \\| \\| Description \\| The number of app launch events attributed to your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| App launch (Conv.) \| \| Description \| The number of app launch events attributed to your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| app_launch** |
| \| Display name \| App launch (Conv.) \| \| --- \| --- \| \| Description \| The number of app launch events attributed to your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | App launch (Conv.) |
| Description | The number of app launch events attributed to your ads |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| campaign_id** \| \| --- \| \| \\| Display name \\| Campaign ID \\| \\| --- \\| --- \\| \\| Description \\| The ID of the campaign \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Campaign ID \| \| Description \| The ID of the campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| campaign_id** |
| \| Display name \| Campaign ID \| \| --- \| --- \| \| Description \| The ID of the campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Campaign ID |
| Description | The ID of the campaign |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| campaign_name** \| \| --- \| \| \\| Display name \\| Campaign name \\| \\| --- \\| --- \\| \\| Description \\| The name of the campaign \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Campaign name \| \| Description \| The name of the campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| campaign_name** |
| \| Display name \| Campaign name \| \| --- \| --- \| \| Description \| The name of the campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Campaign name |
| Description | The name of the campaign |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| clicks** \| \| --- \| \| \\| Display name \\| Clicks \\| \\| --- \\| --- \\| \\| Description \\| Number of clicks \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Clicks \| \| Description \| Number of clicks \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| clicks** |
| \| Display name \| Clicks \| \| --- \| --- \| \| Description \| Number of clicks \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Clicks |
| Description | Number of clicks |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| content_view** \| \| --- \| \| \\| Display name \\| Content view (Conv.) \\| \\| --- \\| --- \\| \\| Description \\| The number of content view events attributed to your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Content view (Conv.) \| \| Description \| The number of content view events attributed to your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| content_view** |
| \| Display name \| Content view (Conv.) \| \| --- \| --- \| \| Description \| The number of content view events attributed to your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Content view (Conv.) |
| Description | The number of content view events attributed to your ads |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversions** \| \| --- \| \| \\| Display name \\| Conversion (Conv.) \\| \\| --- \\| --- \\| \\| Description \\| The total number of conversions attributed to your ads, based on the selected conversion goal \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Conversion (Conv.) \| \| Description \| The total number of conversions attributed to your ads, based on the selected conversion goal \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversions** |
| \| Display name \| Conversion (Conv.) \| \| --- \| --- \| \| Description \| The total number of conversions attributed to your ads, based on the selected conversion goal \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Conversion (Conv.) |
| Description | The total number of conversions attributed to your ads, based on the selected conversion goal |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| cost** \| \| --- \| \| \\| Display name \\| Cost \\| \\| --- \\| --- \\| \\| Description \\| The total amount of cost (in USD) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Display name \| Cost \| \| Description \| The total amount of cost (in USD) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cost** |
| \| Display name \| Cost \| \| --- \| --- \| \| Description \| The total amount of cost (in USD) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Display name | Cost |
| Description | The total amount of cost (in USD) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| dataSourceName** \| \| --- \| \| \\| Display name \\| Data source \\| \\| --- \\| --- \\| \\| Description \\| The name of the source for this data, as listed on supermetrics.com/docs \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Data source \| \| Description \| The name of the source for this data, as listed on supermetrics.com/docs \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| dataSourceName** |
| \| Display name \| Data source \| \| --- \| --- \| \| Description \| The name of the source for this data, as listed on supermetrics.com/docs \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Data source |
| Description | The name of the source for this data, as listed on supermetrics.com/docs |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| date** \| \| --- \| \| \\| Display name \\| Date \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Display name \| Date \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| date** |
| \| Display name \| Date \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Display name | Date |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| \| impressions** \| \| --- \| \| \\| Display name \\| Impressions \\| \\| --- \\| --- \\| \\| Description \\| Number of impressions \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Impressions \| \| Description \| Number of impressions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| impressions** |
| \| Display name \| Impressions \| \| --- \| --- \| \| Description \| Number of impressions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Impressions |
| Description | Number of impressions |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| in_app_ad_click** \| \| --- \| \| \\| Display name \\| In-app ad click (Conv.) \\| \\| --- \\| --- \\| \\| Description \\| The number of in-app ad click events attributed to your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| In-app ad click (Conv.) \| \| Description \| The number of in-app ad click events attributed to your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| in_app_ad_click** |
| \| Display name \| In-app ad click (Conv.) \| \| --- \| --- \| \| Description \| The number of in-app ad click events attributed to your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | In-app ad click (Conv.) |
| Description | The number of in-app ad click events attributed to your ads |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| in_app_ad_view** \| \| --- \| \| \\| Display name \\| In-app ad view (Conv.) \\| \\| --- \\| --- \\| \\| Description \\| The number of in-app ad view events attributed to your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| In-app ad view (Conv.) \| \| Description \| The number of in-app ad view events attributed to your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| in_app_ad_view** |
| \| Display name \| In-app ad view (Conv.) \| \| --- \| --- \| \| Description \| The number of in-app ad view events attributed to your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | In-app ad view (Conv.) |
| Description | The number of in-app ad view events attributed to your ads |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| key_in_app_event** \| \| --- \| \| \\| Display name \\| Key in-app event (Conv.) \\| \\| --- \\| --- \\| \\| Description \\| The number of key in-app events attributed to your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Key in-app event (Conv.) \| \| Description \| The number of key in-app events attributed to your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| key_in_app_event** |
| \| Display name \| Key in-app event (Conv.) \| \| --- \| --- \| \| Description \| The number of key in-app events attributed to your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Key in-app event (Conv.) |
| Description | The number of key in-app events attributed to your ads |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| registration** \| \| --- \| \| \\| Display name \\| Registration (Conv.) \\| \\| --- \\| --- \\| \\| Description \\| The total number of registration events attributed to your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Registration (Conv.) \| \| Description \| The total number of registration events attributed to your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| registration** |
| \| Display name \| Registration (Conv.) \| \| --- \| --- \| \| Description \| The total number of registration events attributed to your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Registration (Conv.) |
| Description | The total number of registration events attributed to your ads |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| through_plays** \| \| --- \| \| \\| Display name \\| Through plays \\| \\| --- \\| --- \\| \\| Description \\| For video 15 seconds or shorter, the number of times the video was played at 97%. For longer videos, the number of video plays to at least 15 unique seconds \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Through plays \| \| Description \| For video 15 seconds or shorter, the number of times the video was played at 97%. For longer videos, the number of video plays to at least 15 unique seconds \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| through_plays** |
| \| Display name \| Through plays \| \| --- \| --- \| \| Description \| For video 15 seconds or shorter, the number of times the video was played at 97%. For longer videos, the number of video plays to at least 15 unique seconds \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Through plays |
| Description | For video 15 seconds or shorter, the number of times the video was played at 97%. For longer videos, the number of video plays to at least 15 unique seconds |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| total_day_one_retention** \| \| --- \| \| \\| Display name \\| Total day 1 retention (Conv.) \\| \\| --- \\| --- \\| \\| Description \\| The number of total day 1 retention attributed activations by your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Total day 1 retention (Conv.) \| \| Description \| The number of total day 1 retention attributed activations by your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| total_day_one_retention** |
| \| Display name \| Total day 1 retention (Conv.) \| \| --- \| --- \| \| Description \| The number of total day 1 retention attributed activations by your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Total day 1 retention (Conv.) |
| Description | The number of total day 1 retention attributed activations by your ads |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| total_day_one_retention_platform_attribution** \| \| --- \| \| \\| Display name \\| Total day 1 retention (platform attribution) (Conv.) \\| \\| --- \\| --- \\| \\| Description \\| The number of total day 1 retention (platform attribution) attributed activations by your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Total day 1 retention (platform attribution) (Conv.) \| \| Description \| The number of total day 1 retention (platform attribution) attributed activations by your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| total_day_one_retention_platform_attribution** |
| \| Display name \| Total day 1 retention (platform attribution) (Conv.) \| \| --- \| --- \| \| Description \| The number of total day 1 retention (platform attribution) attributed activations by your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Total day 1 retention (platform attribution) (Conv.) |
| Description | The number of total day 1 retention (platform attribution) attributed activations by your ads |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| total_purchase** \| \| --- \| \| \\| Display name \\| Total purchase (Conv.) \\| \\| --- \\| --- \\| \\| Description \\| The number of total purchase events attributed to your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Total purchase (Conv.) \| \| Description \| The number of total purchase events attributed to your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| total_purchase** |
| \| Display name \| Total purchase (Conv.) \| \| --- \| --- \| \| Description \| The number of total purchase events attributed to your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Total purchase (Conv.) |
| Description | The number of total purchase events attributed to your ads |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| video_completions** \| \| --- \| \| \\| Display name \\| Video completions \\| \\| --- \\| --- \\| \\| Description \\| Number of video played to its completion \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Video completions \| \| Description \| Number of video played to its completion \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| video_completions** |
| \| Display name \| Video completions \| \| --- \| --- \| \| Description \| Number of video played to its completion \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Video completions |
| Description | Number of video played to its completion |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| video_plays_25** \| \| --- \| \| \\| Display name \\| Video plays at 25% \\| \\| --- \\| --- \\| \\| Description \\| Number of video plays at 25% \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Video plays at 25% \| \| Description \| Number of video plays at 25% \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| video_plays_25** |
| \| Display name \| Video plays at 25% \| \| --- \| --- \| \| Description \| Number of video plays at 25% \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Video plays at 25% |
| Description | Number of video plays at 25% |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| video_plays_3s** \| \| --- \| \| \\| Display name \\| 3-second video play \\| \\| --- \\| --- \\| \\| Description \\| Number of video plays until 3 seconds \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| 3-second video play \| \| Description \| Number of video plays until 3 seconds \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| video_plays_3s** |
| \| Display name \| 3-second video play \| \| --- \| --- \| \| Description \| Number of video plays until 3 seconds \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | 3-second video play |
| Description | Number of video plays until 3 seconds |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| video_plays_50** \| \| --- \| \| \\| Display name \\| Video plays at 50% \\| \\| --- \\| --- \\| \\| Description \\| Number of video plays at 50% \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Video plays at 50% \| \| Description \| Number of video plays at 50% \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| video_plays_50** |
| \| Display name \| Video plays at 50% \| \| --- \| --- \| \| Description \| Number of video plays at 50% \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Video plays at 50% |
| Description | Number of video plays at 50% |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| video_plays_5s** \| \| --- \| \| \\| Display name \\| 5-second video play \\| \\| --- \\| --- \\| \\| Description \\| Number of video plays until 5 seconds \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| 5-second video play \| \| Description \| Number of video plays until 5 seconds \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| video_plays_5s** |
| \| Display name \| 5-second video play \| \| --- \| --- \| \| Description \| Number of video plays until 5 seconds \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | 5-second video play |
| Description | Number of video plays until 5 seconds |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| video_plays_75** \| \| --- \| \| \\| Display name \\| Video plays at 75% \\| \\| --- \\| --- \\| \\| Description \\| Number of video plays at 75% \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Video plays at 75% \| \| Description \| Number of video plays at 75% \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| video_plays_75** |
| \| Display name \| Video plays at 75% \| \| --- \| --- \| \| Description \| Number of video plays at 75% \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Video plays at 75% |
| Description | Number of video plays at 75% |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |

### Table: AD

| \| account_currency** \| \| --- \| \| \\| Display name \\| Account currency \\| \\| --- \\| --- \\| \\| Description \\| The currency of the account \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.currency.code](/apidocs/field-data-types#currency) \\| \| \| Display name \| Account currency \| \| Description \| The currency of the account \| \| Field type \| dimension \| \| Data type \| [string.currency.code](/apidocs/field-data-types#currency) \| |
| --- |
| account_currency** |
| \| Display name \| Account currency \| \| --- \| --- \| \| Description \| The currency of the account \| \| Field type \| dimension \| \| Data type \| [string.currency.code](/apidocs/field-data-types#currency) \| |
| Display name | Account currency |
| Description | The currency of the account |
| Field type | dimension |
| Data type | [string.currency.code](/apidocs/field-data-types#currency) |
| \| account_id** \| \| --- \| \| \\| Display name \\| Account ID \\| \\| --- \\| --- \\| \\| Description \\| The ID of the account \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Account ID \| \| Description \| The ID of the account \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| account_id** |
| \| Display name \| Account ID \| \| --- \| --- \| \| Description \| The ID of the account \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Account ID |
| Description | The ID of the account |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| account_name** \| \| --- \| \| \\| Display name \\| Account name \\| \\| --- \\| --- \\| \\| Description \\| The name of the account \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Account name \| \| Description \| The name of the account \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| account_name** |
| \| Display name \| Account name \| \| --- \| --- \| \| Description \| The name of the account \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Account name |
| Description | The name of the account |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| activation** \| \| --- \| \| \\| Display name \\| Activation (Conv.) \\| \\| --- \\| --- \\| \\| Description \\| The number of activation events attributed to your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Activation (Conv.) \| \| Description \| The number of activation events attributed to your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| activation** |
| \| Display name \| Activation (Conv.) \| \| --- \| --- \| \| Description \| The number of activation events attributed to your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Activation (Conv.) |
| Description | The number of activation events attributed to your ads |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| ad_id** \| \| --- \| \| \\| Display name \\| Ad ID \\| \\| --- \\| --- \\| \\| Description \\| The ID of the ad \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Ad ID \| \| Description \| The ID of the ad \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| ad_id** |
| \| Display name \| Ad ID \| \| --- \| --- \| \| Description \| The ID of the ad \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Ad ID |
| Description | The ID of the ad |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| ad_name** \| \| --- \| \| \\| Display name \\| Ad name \\| \\| --- \\| --- \\| \\| Description \\| The name of the ad \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Ad name \| \| Description \| The name of the ad \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| ad_name** |
| \| Display name \| Ad name \| \| --- \| --- \| \| Description \| The name of the ad \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Ad name |
| Description | The name of the ad |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| ad_set_id** \| \| --- \| \| \\| Display name \\| Ad set ID \\| \\| --- \\| --- \\| \\| Description \\| The ID of the ad set \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Ad set ID \| \| Description \| The ID of the ad set \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| ad_set_id** |
| \| Display name \| Ad set ID \| \| --- \| --- \| \| Description \| The ID of the ad set \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Ad set ID |
| Description | The ID of the ad set |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| ad_set_name** \| \| --- \| \| \\| Display name \\| Ad set name \\| \\| --- \\| --- \\| \\| Description \\| The name of the ad set \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Ad set name \| \| Description \| The name of the ad set \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| ad_set_name** |
| \| Display name \| Ad set name \| \| --- \| --- \| \| Description \| The name of the ad set \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Ad set name |
| Description | The name of the ad set |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| add_to_cart** \| \| --- \| \| \\| Display name \\| Add to cart (Conv.) \\| \\| --- \\| --- \\| \\| Description \\| The number of add to cart events attributed to your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Add to cart (Conv.) \| \| Description \| The number of add to cart events attributed to your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| add_to_cart** |
| \| Display name \| Add to cart (Conv.) \| \| --- \| --- \| \| Description \| The number of add to cart events attributed to your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Add to cart (Conv.) |
| Description | The number of add to cart events attributed to your ads |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| app_launch** \| \| --- \| \| \\| Display name \\| App launch (Conv.) \\| \\| --- \\| --- \\| \\| Description \\| The number of app launch events attributed to your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| App launch (Conv.) \| \| Description \| The number of app launch events attributed to your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| app_launch** |
| \| Display name \| App launch (Conv.) \| \| --- \| --- \| \| Description \| The number of app launch events attributed to your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | App launch (Conv.) |
| Description | The number of app launch events attributed to your ads |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| campaign_id** \| \| --- \| \| \\| Display name \\| Campaign ID \\| \\| --- \\| --- \\| \\| Description \\| The ID of the campaign \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Campaign ID \| \| Description \| The ID of the campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| campaign_id** |
| \| Display name \| Campaign ID \| \| --- \| --- \| \| Description \| The ID of the campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Campaign ID |
| Description | The ID of the campaign |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| campaign_name** \| \| --- \| \| \\| Display name \\| Campaign name \\| \\| --- \\| --- \\| \\| Description \\| The name of the campaign \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Campaign name \| \| Description \| The name of the campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| campaign_name** |
| \| Display name \| Campaign name \| \| --- \| --- \| \| Description \| The name of the campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Campaign name |
| Description | The name of the campaign |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| clicks** \| \| --- \| \| \\| Display name \\| Clicks \\| \\| --- \\| --- \\| \\| Description \\| Number of clicks \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Clicks \| \| Description \| Number of clicks \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| clicks** |
| \| Display name \| Clicks \| \| --- \| --- \| \| Description \| Number of clicks \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Clicks |
| Description | Number of clicks |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| content_view** \| \| --- \| \| \\| Display name \\| Content view (Conv.) \\| \\| --- \\| --- \\| \\| Description \\| The number of content view events attributed to your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Content view (Conv.) \| \| Description \| The number of content view events attributed to your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| content_view** |
| \| Display name \| Content view (Conv.) \| \| --- \| --- \| \| Description \| The number of content view events attributed to your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Content view (Conv.) |
| Description | The number of content view events attributed to your ads |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversions** \| \| --- \| \| \\| Display name \\| Conversion (Conv.) \\| \\| --- \\| --- \\| \\| Description \\| The total number of conversions attributed to your ads, based on the selected conversion goal \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Conversion (Conv.) \| \| Description \| The total number of conversions attributed to your ads, based on the selected conversion goal \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversions** |
| \| Display name \| Conversion (Conv.) \| \| --- \| --- \| \| Description \| The total number of conversions attributed to your ads, based on the selected conversion goal \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Conversion (Conv.) |
| Description | The total number of conversions attributed to your ads, based on the selected conversion goal |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| cost** \| \| --- \| \| \\| Display name \\| Cost \\| \\| --- \\| --- \\| \\| Description \\| The total amount of cost (in USD) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Display name \| Cost \| \| Description \| The total amount of cost (in USD) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cost** |
| \| Display name \| Cost \| \| --- \| --- \| \| Description \| The total amount of cost (in USD) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Display name | Cost |
| Description | The total amount of cost (in USD) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| dataSourceName** \| \| --- \| \| \\| Display name \\| Data source \\| \\| --- \\| --- \\| \\| Description \\| The name of the source for this data, as listed on supermetrics.com/docs \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Data source \| \| Description \| The name of the source for this data, as listed on supermetrics.com/docs \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| dataSourceName** |
| \| Display name \| Data source \| \| --- \| --- \| \| Description \| The name of the source for this data, as listed on supermetrics.com/docs \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Data source |
| Description | The name of the source for this data, as listed on supermetrics.com/docs |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| date** \| \| --- \| \| \\| Display name \\| Date \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Display name \| Date \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| date** |
| \| Display name \| Date \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Display name | Date |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| \| impressions** \| \| --- \| \| \\| Display name \\| Impressions \\| \\| --- \\| --- \\| \\| Description \\| Number of impressions \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Impressions \| \| Description \| Number of impressions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| impressions** |
| \| Display name \| Impressions \| \| --- \| --- \| \| Description \| Number of impressions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Impressions |
| Description | Number of impressions |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| in_app_ad_click** \| \| --- \| \| \\| Display name \\| In-app ad click (Conv.) \\| \\| --- \\| --- \\| \\| Description \\| The number of in-app ad click events attributed to your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| In-app ad click (Conv.) \| \| Description \| The number of in-app ad click events attributed to your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| in_app_ad_click** |
| \| Display name \| In-app ad click (Conv.) \| \| --- \| --- \| \| Description \| The number of in-app ad click events attributed to your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | In-app ad click (Conv.) |
| Description | The number of in-app ad click events attributed to your ads |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| in_app_ad_view** \| \| --- \| \| \\| Display name \\| In-app ad view (Conv.) \\| \\| --- \\| --- \\| \\| Description \\| The number of in-app ad view events attributed to your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| In-app ad view (Conv.) \| \| Description \| The number of in-app ad view events attributed to your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| in_app_ad_view** |
| \| Display name \| In-app ad view (Conv.) \| \| --- \| --- \| \| Description \| The number of in-app ad view events attributed to your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | In-app ad view (Conv.) |
| Description | The number of in-app ad view events attributed to your ads |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| key_in_app_event** \| \| --- \| \| \\| Display name \\| Key in-app event (Conv.) \\| \\| --- \\| --- \\| \\| Description \\| The number of key in-app events attributed to your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Key in-app event (Conv.) \| \| Description \| The number of key in-app events attributed to your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| key_in_app_event** |
| \| Display name \| Key in-app event (Conv.) \| \| --- \| --- \| \| Description \| The number of key in-app events attributed to your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Key in-app event (Conv.) |
| Description | The number of key in-app events attributed to your ads |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| registration** \| \| --- \| \| \\| Display name \\| Registration (Conv.) \\| \\| --- \\| --- \\| \\| Description \\| The total number of registration events attributed to your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Registration (Conv.) \| \| Description \| The total number of registration events attributed to your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| registration** |
| \| Display name \| Registration (Conv.) \| \| --- \| --- \| \| Description \| The total number of registration events attributed to your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Registration (Conv.) |
| Description | The total number of registration events attributed to your ads |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| through_plays** \| \| --- \| \| \\| Display name \\| Through plays \\| \\| --- \\| --- \\| \\| Description \\| For video 15 seconds or shorter, the number of times the video was played at 97%. For longer videos, the number of video plays to at least 15 unique seconds \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Through plays \| \| Description \| For video 15 seconds or shorter, the number of times the video was played at 97%. For longer videos, the number of video plays to at least 15 unique seconds \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| through_plays** |
| \| Display name \| Through plays \| \| --- \| --- \| \| Description \| For video 15 seconds or shorter, the number of times the video was played at 97%. For longer videos, the number of video plays to at least 15 unique seconds \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Through plays |
| Description | For video 15 seconds or shorter, the number of times the video was played at 97%. For longer videos, the number of video plays to at least 15 unique seconds |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| total_day_one_retention** \| \| --- \| \| \\| Display name \\| Total day 1 retention (Conv.) \\| \\| --- \\| --- \\| \\| Description \\| The number of total day 1 retention attributed activations by your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Total day 1 retention (Conv.) \| \| Description \| The number of total day 1 retention attributed activations by your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| total_day_one_retention** |
| \| Display name \| Total day 1 retention (Conv.) \| \| --- \| --- \| \| Description \| The number of total day 1 retention attributed activations by your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Total day 1 retention (Conv.) |
| Description | The number of total day 1 retention attributed activations by your ads |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| total_day_one_retention_platform_attribution** \| \| --- \| \| \\| Display name \\| Total day 1 retention (platform attribution) (Conv.) \\| \\| --- \\| --- \\| \\| Description \\| The number of total day 1 retention (platform attribution) attributed activations by your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Total day 1 retention (platform attribution) (Conv.) \| \| Description \| The number of total day 1 retention (platform attribution) attributed activations by your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| total_day_one_retention_platform_attribution** |
| \| Display name \| Total day 1 retention (platform attribution) (Conv.) \| \| --- \| --- \| \| Description \| The number of total day 1 retention (platform attribution) attributed activations by your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Total day 1 retention (platform attribution) (Conv.) |
| Description | The number of total day 1 retention (platform attribution) attributed activations by your ads |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| total_purchase** \| \| --- \| \| \\| Display name \\| Total purchase (Conv.) \\| \\| --- \\| --- \\| \\| Description \\| The number of total purchase events attributed to your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Total purchase (Conv.) \| \| Description \| The number of total purchase events attributed to your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| total_purchase** |
| \| Display name \| Total purchase (Conv.) \| \| --- \| --- \| \| Description \| The number of total purchase events attributed to your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Total purchase (Conv.) |
| Description | The number of total purchase events attributed to your ads |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| video_completions** \| \| --- \| \| \\| Display name \\| Video completions \\| \\| --- \\| --- \\| \\| Description \\| Number of video played to its completion \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Video completions \| \| Description \| Number of video played to its completion \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| video_completions** |
| \| Display name \| Video completions \| \| --- \| --- \| \| Description \| Number of video played to its completion \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Video completions |
| Description | Number of video played to its completion |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| video_plays_25** \| \| --- \| \| \\| Display name \\| Video plays at 25% \\| \\| --- \\| --- \\| \\| Description \\| Number of video plays at 25% \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Video plays at 25% \| \| Description \| Number of video plays at 25% \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| video_plays_25** |
| \| Display name \| Video plays at 25% \| \| --- \| --- \| \| Description \| Number of video plays at 25% \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Video plays at 25% |
| Description | Number of video plays at 25% |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| video_plays_3s** \| \| --- \| \| \\| Display name \\| 3-second video play \\| \\| --- \\| --- \\| \\| Description \\| Number of video plays until 3 seconds \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| 3-second video play \| \| Description \| Number of video plays until 3 seconds \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| video_plays_3s** |
| \| Display name \| 3-second video play \| \| --- \| --- \| \| Description \| Number of video plays until 3 seconds \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | 3-second video play |
| Description | Number of video plays until 3 seconds |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| video_plays_50** \| \| --- \| \| \\| Display name \\| Video plays at 50% \\| \\| --- \\| --- \\| \\| Description \\| Number of video plays at 50% \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Video plays at 50% \| \| Description \| Number of video plays at 50% \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| video_plays_50** |
| \| Display name \| Video plays at 50% \| \| --- \| --- \| \| Description \| Number of video plays at 50% \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Video plays at 50% |
| Description | Number of video plays at 50% |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| video_plays_5s** \| \| --- \| \| \\| Display name \\| 5-second video play \\| \\| --- \\| --- \\| \\| Description \\| Number of video plays until 5 seconds \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| 5-second video play \| \| Description \| Number of video plays until 5 seconds \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| video_plays_5s** |
| \| Display name \| 5-second video play \| \| --- \| --- \| \| Description \| Number of video plays until 5 seconds \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | 5-second video play |
| Description | Number of video plays until 5 seconds |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| video_plays_75** \| \| --- \| \| \\| Display name \\| Video plays at 75% \\| \\| --- \\| --- \\| \\| Description \\| Number of video plays at 75% \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Video plays at 75% \| \| Description \| Number of video plays at 75% \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| video_plays_75** |
| \| Display name \| Video plays at 75% \| \| --- \| --- \| \| Description \| Number of video plays at 75% \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Video plays at 75% |
| Description | Number of video plays at 75% |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |