--- title: "Integral Ad Science metrics and dimensions" slug: "integral-ad-science-fields" description: "Explore the complete list of Integral Ad Science metrics and dimensions available through Supermetrics. Find every data field you need to build your ideal marketing reports." updated: 2026-03-05T14:11:42Z published: 2026-03-05T14:11:42Z --- > ## Documentation Index > Fetch the complete documentation index at: https://docs.supermetrics.com/llms.txt > Use this file to discover all available pages before exploring further. # Integral Ad Science metrics and dimensions > Supermetrics brings all your Integral Ad Science data into [Google Sheets](https://workspace.google.com/marketplace/app/supermetrics/523876908005), [Looker Studio](https://supermetrics.com/products/looker-studio), [Power BI](https://supermetrics.com/products/power-bi), [Excel](https://supermetrics.com/products/excel), [BigQuery](https://supermetrics.com/products/bigquery), [Snowflake](https://supermetrics.com/products/snowflake), [Redshift](https://supermetrics.com/products/amazon-redshift), [Azure](https://supermetrics.com/products/azure-synapse) 59 metrics51 dimensionsSearch fields ### ADVERTISER | \| performance__advertiser_name** \| \| --- \| \| \\| Field label \\| Advertiser name \\| \\| --- \\| --- \\| \\| Description \\| Advertiser name \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Advertiser name \| \| Description \| Advertiser name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | --- | | performance__advertiser_name** | | \| Field label \| Advertiser name \| \| --- \| --- \| \| Description \| Advertiser name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Advertiser name | | Description | Advertiser name | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| performance__advertiser_id** \| \| --- \| \| \\| Field label \\| Advertiser ID \\| \\| --- \\| --- \\| \\| Description \\| Advertiser ID \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Advertiser ID \| \| Description \| Advertiser ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | performance__advertiser_id** | | \| Field label \| Advertiser ID \| \| --- \| --- \| \| Description \| Advertiser ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Advertiser ID | | Description | Advertiser ID | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | ### ADVERTISING CONTEXT | \| performance__placement_name** \| \| --- \| \| \\| Field label \\| Placement name \\| \\| --- \\| --- \\| \\| Description \\| The specific placement where the ad was displayed \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Placement name \| \| Description \| The specific placement where the ad was displayed \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | --- | | performance__placement_name** | | \| Field label \| Placement name \| \| --- \| --- \| \| Description \| The specific placement where the ad was displayed \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Placement name | | Description | The specific placement where the ad was displayed | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| performance__placement_id** \| \| --- \| \| \\| Field label \\| Placement ID \\| \\| --- \\| --- \\| \\| Description \\| The ID of the placement where the ad was displayed \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Placement ID \| \| Description \| The ID of the placement where the ad was displayed \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | performance__placement_id** | | \| Field label \| Placement ID \| \| --- \| --- \| \| Description \| The ID of the placement where the ad was displayed \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Placement ID | | Description | The ID of the placement where the ad was displayed | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| performance__app_name** \| \| --- \| \| \\| Field label \\| App name \\| \\| --- \\| --- \\| \\| Description \\| The specific app where the ad was displayed \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| App name \| \| Description \| The specific app where the ad was displayed \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | performance__app_name** | | \| Field label \| App name \| \| --- \| --- \| \| Description \| The specific app where the ad was displayed \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | App name | | Description | The specific app where the ad was displayed | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| performance__bundle_id** \| \| --- \| \| \\| Field label \\| Bundle ID \\| \\| --- \\| --- \\| \\| Description \\| A unique ID of the app where the ad was displayed \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Bundle ID \| \| Description \| A unique ID of the app where the ad was displayed \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | performance__bundle_id** | | \| Field label \| Bundle ID \| \| --- \| --- \| \| Description \| A unique ID of the app where the ad was displayed \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Bundle ID | | Description | A unique ID of the app where the ad was displayed | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| performance__app_store** \| \| --- \| \| \\| Field label \\| App store \\| \\| --- \\| --- \\| \\| Description \\| The store where the app is located \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| App store \| \| Description \| The store where the app is located \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | performance__app_store** | | \| Field label \| App store \| \| --- \| --- \| \| Description \| The store where the app is located \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | App store | | Description | The store where the app is located | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| performance__channel_exchange** \| \| --- \| \| \\| Field label \\| Channel (exchange) \\| \\| --- \\| --- \\| \\| Description \\| The specific exchange channel where the ad was displayed \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Channel (exchange) \| \| Description \| The specific exchange channel where the ad was displayed \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | performance__channel_exchange** | | \| Field label \| Channel (exchange) \| \| --- \| --- \| \| Description \| The specific exchange channel where the ad was displayed \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Channel (exchange) | | Description | The specific exchange channel where the ad was displayed | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| performance__domain** \| \| --- \| \| \\| Field label \\| Domain \\| \\| --- \\| --- \\| \\| Description \\| The specific domain where the ad was displayed \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Domain \| \| Description \| The specific domain where the ad was displayed \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | performance__domain** | | \| Field label \| Domain \| \| --- \| --- \| \| Description \| The specific domain where the ad was displayed \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Domain | | Description | The specific domain where the ad was displayed | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| performance__environment** \| \| --- \| \| \\| Field label \\| Environment \\| \\| --- \\| --- \\| \\| Description \\| The environment in which the ad was displayed (e.g. mobile, desktop, etc.) \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Environment \| \| Description \| The environment in which the ad was displayed (e.g. mobile, desktop, etc.) \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | performance__environment** | | \| Field label \| Environment \| \| --- \| --- \| \| Description \| The environment in which the ad was displayed (e.g. mobile, desktop, etc.) \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Environment | | Description | The environment in which the ad was displayed (e.g. mobile, desktop, etc.) | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| performance__format** \| \| --- \| \| \\| Field label \\| Format \\| \\| --- \\| --- \\| \\| Description \\| The specific ad format that was displayed (e.g. display, video, etc.) \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Format \| \| Description \| The specific ad format that was displayed (e.g. display, video, etc.) \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | performance__format** | | \| Field label \| Format \| \| --- \| --- \| \| Description \| The specific ad format that was displayed (e.g. display, video, etc.) \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Format | | Description | The specific ad format that was displayed (e.g. display, video, etc.) | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | ### BRAND SAFETY | \| performance__eligible_ads_for_brand_safety** \| \| --- \| \| \\| Field label \\| Eligible ads for brand safety \\| \\| --- \\| --- \\| \\| Description \\| The number of ads IAS processed across all publishers that have opted into brand safety measurement \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Eligible ads for brand safety \| \| Description \| The number of ads IAS processed across all publishers that have opted into brand safety measurement \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | --- | | performance__eligible_ads_for_brand_safety** | | \| Field label \| Eligible ads for brand safety \| \| --- \| --- \| \| Description \| The number of ads IAS processed across all publishers that have opted into brand safety measurement \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Eligible ads for brand safety | | Description | The number of ads IAS processed across all publishers that have opted into brand safety measurement | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| performance__passed_ads** \| \| --- \| \| \\| Field label \\| Passed ads \\| \\| --- \\| --- \\| \\| Description \\| The number of ads that IAS passed for invalid traffic, brand safety, custom keywords, custom URL, geo, invisible URL, or target language \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Passed ads \| \| Description \| The number of ads that IAS passed for invalid traffic, brand safety, custom keywords, custom URL, geo, invisible URL, or target language \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | performance__passed_ads** | | \| Field label \| Passed ads \| \| --- \| --- \| \| Description \| The number of ads that IAS passed for invalid traffic, brand safety, custom keywords, custom URL, geo, invisible URL, or target language \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Passed ads | | Description | The number of ads that IAS passed for invalid traffic, brand safety, custom keywords, custom URL, geo, invisible URL, or target language | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| performance__pass_rate** \| \| --- \| \| \\| Field label \\| Pass rate \\| \\| --- \\| --- \\| \\| Description \\| The percentage of ads that IAS passed for invalid traffic, brand safety, custom keywords, custom URL, geo, invisible URL, or target language, out of all ads IAS processed \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Pass rate \| \| Description \| The percentage of ads that IAS passed for invalid traffic, brand safety, custom keywords, custom URL, geo, invisible URL, or target language, out of all ads IAS processed \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | performance__pass_rate** | | \| Field label \| Pass rate \| \| --- \| --- \| \| Description \| The percentage of ads that IAS passed for invalid traffic, brand safety, custom keywords, custom URL, geo, invisible URL, or target language, out of all ads IAS processed \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | Field label | Pass rate | | Description | The percentage of ads that IAS passed for invalid traffic, brand safety, custom keywords, custom URL, geo, invisible URL, or target language, out of all ads IAS processed | | Field type | metric | | Data type | [float.number.ratio](/apidocs/field-data-types#number) | | \| performance__failed_ads** \| \| --- \| \| \\| Field label \\| Failed ads \\| \\| --- \\| --- \\| \\| Description \\| The number of failed ads for invalid traffic, brand safety, custom keywords, custom URL, geo, invisible URL, target language, or your Brand suitability profile. These ads may or may not be blocked \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Failed ads \| \| Description \| The number of failed ads for invalid traffic, brand safety, custom keywords, custom URL, geo, invisible URL, target language, or your Brand suitability profile. These ads may or may not be blocked \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | performance__failed_ads** | | \| Field label \| Failed ads \| \| --- \| --- \| \| Description \| The number of failed ads for invalid traffic, brand safety, custom keywords, custom URL, geo, invisible URL, target language, or your Brand suitability profile. These ads may or may not be blocked \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Failed ads | | Description | The number of failed ads for invalid traffic, brand safety, custom keywords, custom URL, geo, invisible URL, target language, or your Brand suitability profile. These ads may or may not be blocked | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| performance__fail_rate** \| \| --- \| \| \\| Field label \\| Fail rate \\| \\| --- \\| --- \\| \\| Description \\| The percentage of ads that IAS failed for invalid traffic, brand safety, custom keywords, custom URL, geo, invisible URL or target language, out of all ads IAS processed. These ads may or may not be blocked \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Fail rate \| \| Description \| The percentage of ads that IAS failed for invalid traffic, brand safety, custom keywords, custom URL, geo, invisible URL or target language, out of all ads IAS processed. These ads may or may not be blocked \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | performance__fail_rate** | | \| Field label \| Fail rate \| \| --- \| --- \| \| Description \| The percentage of ads that IAS failed for invalid traffic, brand safety, custom keywords, custom URL, geo, invisible URL or target language, out of all ads IAS processed. These ads may or may not be blocked \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | Field label | Fail rate | | Description | The percentage of ads that IAS failed for invalid traffic, brand safety, custom keywords, custom URL, geo, invisible URL or target language, out of all ads IAS processed. These ads may or may not be blocked | | Field type | metric | | Data type | [float.number.ratio](/apidocs/field-data-types#number) | | \| performance__blocked_ads** \| \| --- \| \| \\| Field label \\| Blocked ads \\| \\| --- \\| --- \\| \\| Description \\| Number of ads blocked for brand safety reasons. This number is a subset of total ads marked as failed for violating buy-side settings \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Blocked ads \| \| Description \| Number of ads blocked for brand safety reasons. This number is a subset of total ads marked as failed for violating buy-side settings \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | performance__blocked_ads** | | \| Field label \| Blocked ads \| \| --- \| --- \| \| Description \| Number of ads blocked for brand safety reasons. This number is a subset of total ads marked as failed for violating buy-side settings \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Blocked ads | | Description | Number of ads blocked for brand safety reasons. This number is a subset of total ads marked as failed for violating buy-side settings | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| performance__block_rate_percentage_of_failed** \| \| --- \| \| \\| Field label \\| Block rate (% of failed) \\| \\| --- \\| --- \\| \\| Description \\| The percentage of failed ads that were blocked out of all failed ads \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Block rate (% of failed) \| \| Description \| The percentage of failed ads that were blocked out of all failed ads \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | performance__block_rate_percentage_of_failed** | | \| Field label \| Block rate (% of failed) \| \| --- \| --- \| \| Description \| The percentage of failed ads that were blocked out of all failed ads \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | Field label | Block rate (% of failed) | | Description | The percentage of failed ads that were blocked out of all failed ads | | Field type | metric | | Data type | [float.number.ratio](/apidocs/field-data-types#number) | | \| performance__see_through_ads** \| \| --- \| \| \\| Field label \\| See-through ads \\| \\| --- \\| --- \\| \\| Description \\| The number of ads where IAS identified the top-level of a domain \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| See-through ads \| \| Description \| The number of ads where IAS identified the top-level of a domain \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | performance__see_through_ads** | | \| Field label \| See-through ads \| \| --- \| --- \| \| Description \| The number of ads where IAS identified the top-level of a domain \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | See-through ads | | Description | The number of ads where IAS identified the top-level of a domain | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| performance__see_through_rate** \| \| --- \| \| \\| Field label \\| See-through rate \\| \\| --- \\| --- \\| \\| Description \\| The percentage of ads where IAS identified the top-level of a domain \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| See-through rate \| \| Description \| The percentage of ads where IAS identified the top-level of a domain \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | performance__see_through_rate** | | \| Field label \| See-through rate \| \| --- \| --- \| \| Description \| The percentage of ads where IAS identified the top-level of a domain \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | Field label | See-through rate | | Description | The percentage of ads where IAS identified the top-level of a domain | | Field type | metric | | Data type | [float.number.ratio](/apidocs/field-data-types#number) | ### CAMPAIGN | \| performance__campaign_name** \| \| --- \| \| \\| Field label \\| Campaign name \\| \\| --- \\| --- \\| \\| Description \\| Campaign name \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Campaign name \| \| Description \| Campaign name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | --- | | performance__campaign_name** | | \| Field label \| Campaign name \| \| --- \| --- \| \| Description \| Campaign name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Campaign name | | Description | Campaign name | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| performance__campaign_id** \| \| --- \| \| \\| Field label \\| Campaign ID \\| \\| --- \\| --- \\| \\| Description \\| Campaign ID \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Campaign ID \| \| Description \| Campaign ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | performance__campaign_id** | | \| Field label \| Campaign ID \| \| --- \| --- \| \| Description \| Campaign ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Campaign ID | | Description | Campaign ID | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | ### DATASOURCE | \| dataSourceName** \| \| --- \| \| \\| Field label \\| Data source \\| \\| --- \\| --- \\| \\| Description \\| The name of the source for this data, as listed on supermetrics.com/docs \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \\| Destinations \\| API, Data warehouse \\| \| \| Field label \| Data source \| \| Description \| The name of the source for this data, as listed on supermetrics.com/docs \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| Destinations \| API, Data warehouse \| | | --- | | dataSourceName** | | \| Field label \| Data source \| \| --- \| --- \| \| Description \| The name of the source for this data, as listed on supermetrics.com/docs \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| Destinations \| API, Data warehouse \| | | Field label | Data source | | Description | The name of the source for this data, as listed on supermetrics.com/docs | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | Destinations | API, Data warehouse | | \| system_metadata.data_source_logins** \| \| --- \| \| \\| Field label \\| Data source logins \\| \\| --- \\| --- \\| \\| Description \\| The data source login accounts that were used to authenticate against the data source \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \| \| Field label \| Data source logins \| \| Description \| The data source login accounts that were used to authenticate against the data source \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| | | system_metadata.data_source_logins** | | \| Field label \| Data source logins \| \| --- \| --- \| \| Description \| The data source login accounts that were used to authenticate against the data source \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| | | Field label | Data source logins | | Description | The data source login accounts that were used to authenticate against the data source | | Field type | dimension | | Data type | [string.text.json](/apidocs/field-data-types#text) | | \| system_metadata.data_source_login_owners** \| \| --- \| \| \\| Field label \\| Data source login owners \\| \\| --- \\| --- \\| \\| Description \\| The Supermetrics users that created the data source login connections \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \| \| Field label \| Data source login owners \| \| Description \| The Supermetrics users that created the data source login connections \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| | | system_metadata.data_source_login_owners** | | \| Field label \| Data source login owners \| \| --- \| --- \| \| Description \| The Supermetrics users that created the data source login connections \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| | | Field label | Data source login owners | | Description | The Supermetrics users that created the data source login connections | | Field type | dimension | | Data type | [string.text.json](/apidocs/field-data-types#text) | ### DEVICE | \| performance__device** \| \| --- \| \| \\| Field label \\| Device \\| \\| --- \\| --- \\| \\| Description \\| Device type \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Device \| \| Description \| Device type \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | --- | | performance__device** | | \| Field label \| Device \| \| --- \| --- \| \| Description \| Device type \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Device | | Description | Device type | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | ### DSP | \| performance__dsp_name** \| \| --- \| \| \\| Field label \\| DSP name \\| \\| --- \\| --- \\| \\| Description \\| DSP name \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| DSP name \| \| Description \| DSP name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | --- | | performance__dsp_name** | | \| Field label \| DSP name \| \| --- \| --- \| \| Description \| DSP name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | DSP name | | Description | DSP name | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| performance__dsp_id** \| \| --- \| \| \\| Field label \\| DSP ID \\| \\| --- \\| --- \\| \\| Description \\| Unique identifier for the DSP \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| DSP ID \| \| Description \| Unique identifier for the DSP \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | performance__dsp_id** | | \| Field label \| DSP ID \| \| --- \| --- \| \| Description \| Unique identifier for the DSP \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | DSP ID | | Description | Unique identifier for the DSP | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| performance__dsp_campaign_name** \| \| --- \| \| \\| Field label \\| DSP campaign name \\| \\| --- \\| --- \\| \\| Description \\| Name of the DSP campaign \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| DSP campaign name \| \| Description \| Name of the DSP campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | performance__dsp_campaign_name** | | \| Field label \| DSP campaign name \| \| --- \| --- \| \| Description \| Name of the DSP campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | DSP campaign name | | Description | Name of the DSP campaign | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| performance__dsp_campaign_id** \| \| --- \| \| \\| Field label \\| DSP campaign ID \\| \\| --- \\| --- \\| \\| Description \\| Unique identifier for the DSP campaign \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| DSP campaign ID \| \| Description \| Unique identifier for the DSP campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | performance__dsp_campaign_id** | | \| Field label \| DSP campaign ID \| \| --- \| --- \| \| Description \| Unique identifier for the DSP campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | DSP campaign ID | | Description | Unique identifier for the DSP campaign | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| performance__dsp_publisher** \| \| --- \| \| \\| Field label \\| DSP publisher \\| \\| --- \\| --- \\| \\| Description \\| Name of the publisher associated with the DSP \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| DSP publisher \| \| Description \| Name of the publisher associated with the DSP \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | performance__dsp_publisher** | | \| Field label \| DSP publisher \| \| --- \| --- \| \| Description \| Name of the publisher associated with the DSP \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | DSP publisher | | Description | Name of the publisher associated with the DSP | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| performance__dsp_placement_line_item** \| \| --- \| \| \\| Field label \\| DSP placement (line item) \\| \\| --- \\| --- \\| \\| Description \\| Name of the placement or line item associated with the DSP \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| DSP placement (line item) \| \| Description \| Name of the placement or line item associated with the DSP \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | performance__dsp_placement_line_item** | | \| Field label \| DSP placement (line item) \| \| --- \| --- \| \| Description \| Name of the placement or line item associated with the DSP \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | DSP placement (line item) | | Description | Name of the placement or line item associated with the DSP | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | ### IN-VIEW | \| performance__average_time_in_view** \| \| --- \| \| \\| Field label \\| Average time-in-view \\| \\| --- \\| --- \\| \\| Description \\| The average duration, based on the arithmetic mean, that a viewable impression remained in-view within your campaign \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Average time-in-view \| \| Description \| The average duration, based on the arithmetic mean, that a viewable impression remained in-view within your campaign \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | --- | | performance__average_time_in_view** | | \| Field label \| Average time-in-view \| \| --- \| --- \| \| Description \| The average duration, based on the arithmetic mean, that a viewable impression remained in-view within your campaign \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Average time-in-view | | Description | The average duration, based on the arithmetic mean, that a viewable impression remained in-view within your campaign | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| performance__in_view_less_than_1_second** \| \| --- \| \| \\| Field label \\| In-view <1 second \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| In-view <1 second \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | performance__in_view_less_than_1_second** | | \| Field label \| In-view <1 second \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | In-view <1 second | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| performance__in_view_1_to_2_seconds** \| \| --- \| \| \\| Field label \\| In-view 1-2 seconds \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| In-view 1-2 seconds \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | performance__in_view_1_to_2_seconds** | | \| Field label \| In-view 1-2 seconds \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | In-view 1-2 seconds | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| performance__in_view_2_to_5_seconds** \| \| --- \| \| \\| Field label \\| In-view 2-5 seconds \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| In-view 2-5 seconds \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | performance__in_view_2_to_5_seconds** | | \| Field label \| In-view 2-5 seconds \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | In-view 2-5 seconds | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| performance__in_view_5_to_10_seconds** \| \| --- \| \| \\| Field label \\| In-view 5-10 seconds \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| In-view 5-10 seconds \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | performance__in_view_5_to_10_seconds** | | \| Field label \| In-view 5-10 seconds \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | In-view 5-10 seconds | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| performance__in_view_10_to_15_seconds** \| \| --- \| \| \\| Field label \\| In-view 10-15 seconds \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| In-view 10-15 seconds \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | performance__in_view_10_to_15_seconds** | | \| Field label \| In-view 10-15 seconds \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | In-view 10-15 seconds | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| performance__in_view_15_to_20_seconds** \| \| --- \| \| \\| Field label \\| In-view 15-20 seconds \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| In-view 15-20 seconds \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | performance__in_view_15_to_20_seconds** | | \| Field label \| In-view 15-20 seconds \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | In-view 15-20 seconds | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| performance__in_view_20_to_25_seconds** \| \| --- \| \| \\| Field label \\| In-view 20-25 seconds \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| In-view 20-25 seconds \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | performance__in_view_20_to_25_seconds** | | \| Field label \| In-view 20-25 seconds \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | In-view 20-25 seconds | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| performance__in_view_25_to_30_seconds** \| \| --- \| \| \\| Field label \\| In-view 25-30 seconds \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| In-view 25-30 seconds \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | performance__in_view_25_to_30_seconds** | | \| Field label \| In-view 25-30 seconds \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | In-view 25-30 seconds | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| performance__in_view_30_to_35_seconds** \| \| --- \| \| \\| Field label \\| In-view 30-35 seconds \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| In-view 30-35 seconds \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | performance__in_view_30_to_35_seconds** | | \| Field label \| In-view 30-35 seconds \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | In-view 30-35 seconds | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| performance__in_view_35_to_40_seconds** \| \| --- \| \| \\| Field label \\| In-view 35-40 seconds \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| In-view 35-40 seconds \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | performance__in_view_35_to_40_seconds** | | \| Field label \| In-view 35-40 seconds \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | In-view 35-40 seconds | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| performance__in_view_40_to_45_seconds** \| \| --- \| \| \\| Field label \\| In-view 40-45 seconds \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| In-view 40-45 seconds \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | performance__in_view_40_to_45_seconds** | | \| Field label \| In-view 40-45 seconds \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | In-view 40-45 seconds | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| performance__in_view_45_to_50_seconds** \| \| --- \| \| \\| Field label \\| In-view 45-50 seconds \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| In-view 45-50 seconds \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | performance__in_view_45_to_50_seconds** | | \| Field label \| In-view 45-50 seconds \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | In-view 45-50 seconds | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| performance__in_view_greater_than_50_seconds** \| \| --- \| \| \\| Field label \\| In-view > 50 seconds \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| In-view > 50 seconds \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | performance__in_view_greater_than_50_seconds** | | \| Field label \| In-view > 50 seconds \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | In-view > 50 seconds | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | ### INVALID TRAFFIC | \| performance__eligible_ads_for_invalid_traffic_detection** \| \| --- \| \| \\| Field label \\| Eligible ads for invalid traffic detection \\| \\| --- \\| --- \\| \\| Description \\| Excludes all ads where signals to make an IVT determination are missing. Note: This metric has been updated to no longer include test impressions, which was previously reported as GIVT and represents a trace amount of overall GIVT impressions \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Eligible ads for invalid traffic detection \| \| Description \| Excludes all ads where signals to make an IVT determination are missing. Note: This metric has been updated to no longer include test impressions, which was previously reported as GIVT and represents a trace amount of overall GIVT impressions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | --- | | performance__eligible_ads_for_invalid_traffic_detection** | | \| Field label \| Eligible ads for invalid traffic detection \| \| --- \| --- \| \| Description \| Excludes all ads where signals to make an IVT determination are missing. Note: This metric has been updated to no longer include test impressions, which was previously reported as GIVT and represents a trace amount of overall GIVT impressions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Eligible ads for invalid traffic detection | | Description | Excludes all ads where signals to make an IVT determination are missing. Note: This metric has been updated to no longer include test impressions, which was previously reported as GIVT and represents a trace amount of overall GIVT impressions | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| performance__eligible_rate_for_invalid_traffic_detection** \| \| --- \| \| \\| Field label \\| Eligible rate for invalid traffic detection \\| \\| --- \\| --- \\| \\| Description \\| The percentage of Eligible Ads for Invalid Traffic Detection, out of all ads IAS processed (Total Tracked Ads) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Eligible rate for invalid traffic detection \| \| Description \| The percentage of Eligible Ads for Invalid Traffic Detection, out of all ads IAS processed (Total Tracked Ads) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | performance__eligible_rate_for_invalid_traffic_detection** | | \| Field label \| Eligible rate for invalid traffic detection \| \| --- \| --- \| \| Description \| The percentage of Eligible Ads for Invalid Traffic Detection, out of all ads IAS processed (Total Tracked Ads) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | Field label | Eligible rate for invalid traffic detection | | Description | The percentage of Eligible Ads for Invalid Traffic Detection, out of all ads IAS processed (Total Tracked Ads) | | Field type | metric | | Data type | [float.number.ratio](/apidocs/field-data-types#number) | | \| performance__invalid_traffic_ads** \| \| --- \| \| \\| Field label \\| Invalid traffic ads \\| \\| --- \\| --- \\| \\| Description \\| The number of ads that IAS detected as invalid traffic \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Invalid traffic ads \| \| Description \| The number of ads that IAS detected as invalid traffic \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | performance__invalid_traffic_ads** | | \| Field label \| Invalid traffic ads \| \| --- \| --- \| \| Description \| The number of ads that IAS detected as invalid traffic \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Invalid traffic ads | | Description | The number of ads that IAS detected as invalid traffic | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| performance__invalid_traffic_rate** \| \| --- \| \| \\| Field label \\| Invalid traffic rate \\| \\| --- \\| --- \\| \\| Description \\| The percentage of ads that IAS detected as invalid traffic, out of all ads IAS processed \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Invalid traffic rate \| \| Description \| The percentage of ads that IAS detected as invalid traffic, out of all ads IAS processed \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | performance__invalid_traffic_rate** | | \| Field label \| Invalid traffic rate \| \| --- \| --- \| \| Description \| The percentage of ads that IAS detected as invalid traffic, out of all ads IAS processed \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | Field label | Invalid traffic rate | | Description | The percentage of ads that IAS detected as invalid traffic, out of all ads IAS processed | | Field type | metric | | Data type | [float.number.ratio](/apidocs/field-data-types#number) | | \| performance__valid_traffic_ads** \| \| --- \| \| \\| Field label \\| Valid traffic ads \\| \\| --- \\| --- \\| \\| Description \\| The number of ads that IAS did not detect as invalid traffic \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Valid traffic ads \| \| Description \| The number of ads that IAS did not detect as invalid traffic \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | performance__valid_traffic_ads** | | \| Field label \| Valid traffic ads \| \| --- \| --- \| \| Description \| The number of ads that IAS did not detect as invalid traffic \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Valid traffic ads | | Description | The number of ads that IAS did not detect as invalid traffic | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| performance__valid_traffic_rate** \| \| --- \| \| \\| Field label \\| Valid traffic rate \\| \\| --- \\| --- \\| \\| Description \\| The percentage of ads that IAS did not detect as invalid traffic, out of all ads IAS processed \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Valid traffic rate \| \| Description \| The percentage of ads that IAS did not detect as invalid traffic, out of all ads IAS processed \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | performance__valid_traffic_rate** | | \| Field label \| Valid traffic rate \| \| --- \| --- \| \| Description \| The percentage of ads that IAS did not detect as invalid traffic, out of all ads IAS processed \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | Field label | Valid traffic rate | | Description | The percentage of ads that IAS did not detect as invalid traffic, out of all ads IAS processed | | Field type | metric | | Data type | [float.number.ratio](/apidocs/field-data-types#number) | | \| performance__blocked_invalid_traffic_ads** \| \| --- \| \| \\| Field label \\| Blocked invalid traffic ads \\| \\| --- \\| --- \\| \\| Description \\| The number of ads that IAS detected as invalid traffic that were blocked \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Blocked invalid traffic ads \| \| Description \| The number of ads that IAS detected as invalid traffic that were blocked \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | performance__blocked_invalid_traffic_ads** | | \| Field label \| Blocked invalid traffic ads \| \| --- \| --- \| \| Description \| The number of ads that IAS detected as invalid traffic that were blocked \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Blocked invalid traffic ads | | Description | The number of ads that IAS detected as invalid traffic that were blocked | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| performance__percentage_of_invalid_traffic_blocked** \| \| --- \| \| \\| Field label \\| % of invalid traffic blocked \\| \\| --- \\| --- \\| \\| Description \\| The percentage of ads that IAS detected as invalid traffic that were blocked out of Invalid Traffic Ads \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| % of invalid traffic blocked \| \| Description \| The percentage of ads that IAS detected as invalid traffic that were blocked out of Invalid Traffic Ads \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | performance__percentage_of_invalid_traffic_blocked** | | \| Field label \| % of invalid traffic blocked \| \| --- \| --- \| \| Description \| The percentage of ads that IAS detected as invalid traffic that were blocked out of Invalid Traffic Ads \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | Field label | % of invalid traffic blocked | | Description | The percentage of ads that IAS detected as invalid traffic that were blocked out of Invalid Traffic Ads | | Field type | metric | | Data type | [float.number.ratio](/apidocs/field-data-types#number) | | \| performance__unblocked_invalid_traffic_ads** \| \| --- \| \| \\| Field label \\| Unblocked invalid traffic ads \\| \\| --- \\| --- \\| \\| Description \\| The number of ads that IAS detected as invalid traffic that were not blocked \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Unblocked invalid traffic ads \| \| Description \| The number of ads that IAS detected as invalid traffic that were not blocked \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | performance__unblocked_invalid_traffic_ads** | | \| Field label \| Unblocked invalid traffic ads \| \| --- \| --- \| \| Description \| The number of ads that IAS detected as invalid traffic that were not blocked \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Unblocked invalid traffic ads | | Description | The number of ads that IAS detected as invalid traffic that were not blocked | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| performance__percentage_of_invalid_traffic_unblocked** \| \| --- \| \| \\| Field label \\| % of invalid traffic unblocked \\| \\| --- \\| --- \\| \\| Description \\| The percentage of ads that IAS detected as invalid traffic that were not blocked out of Invalid Traffic Ads \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| % of invalid traffic unblocked \| \| Description \| The percentage of ads that IAS detected as invalid traffic that were not blocked out of Invalid Traffic Ads \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | performance__percentage_of_invalid_traffic_unblocked** | | \| Field label \| % of invalid traffic unblocked \| \| --- \| --- \| \| Description \| The percentage of ads that IAS detected as invalid traffic that were not blocked out of Invalid Traffic Ads \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | Field label | % of invalid traffic unblocked | | Description | The percentage of ads that IAS detected as invalid traffic that were not blocked out of Invalid Traffic Ads | | Field type | metric | | Data type | [float.number.ratio](/apidocs/field-data-types#number) | ### MEDIA | \| performance__media_partner** \| \| --- \| \| \\| Field label \\| Media partner \\| \\| --- \\| --- \\| \\| Description \\| Media partner name \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Media partner \| \| Description \| Media partner name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | --- | | performance__media_partner** | | \| Field label \| Media partner \| \| --- \| --- \| \| Description \| Media partner name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Media partner | | Description | Media partner name | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| performance__media_partner_id** \| \| --- \| \| \\| Field label \\| Media partner ID \\| \\| --- \\| --- \\| \\| Description \\| Unique identifier for the media partner \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Media partner ID \| \| Description \| Unique identifier for the media partner \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | performance__media_partner_id** | | \| Field label \| Media partner ID \| \| --- \| --- \| \| Description \| Unique identifier for the media partner \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Media partner ID | | Description | Unique identifier for the media partner | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | ### QUALITY IMPRESSIONS | \| performance__eligible_ads_for_quality_impressions** \| \| --- \| \| \\| Field label \\| Eligible ads for quality impressions \\| \\| --- \\| --- \\| \\| Description \\| The number of ads that IAS measured for viewability/audibility or failed another selected criteria (such as brand safety, invalid traffic, or geo). A label like '(Excl. geo)' appears if some Quality criteria are deselected \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Eligible ads for quality impressions \| \| Description \| The number of ads that IAS measured for viewability/audibility or failed another selected criteria (such as brand safety, invalid traffic, or geo). A label like '(Excl. geo)' appears if some Quality criteria are deselected \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | --- | | performance__eligible_ads_for_quality_impressions** | | \| Field label \| Eligible ads for quality impressions \| \| --- \| --- \| \| Description \| The number of ads that IAS measured for viewability/audibility or failed another selected criteria (such as brand safety, invalid traffic, or geo). A label like '(Excl. geo)' appears if some Quality criteria are deselected \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Eligible ads for quality impressions | | Description | The number of ads that IAS measured for viewability/audibility or failed another selected criteria (such as brand safety, invalid traffic, or geo). A label like '(Excl. geo)' appears if some Quality criteria are deselected | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| performance__eligible_rate_for_quality_impressions** \| \| --- \| \| \\| Field label \\| Eligible rate for quality impressions \\| \\| --- \\| --- \\| \\| Description \\| The percentage of ads that IAS measured for viewability or failed another selected criteria (such as brand safety, invalid traffic, or geo), out of all ads. A label like '(Excl. geo)' appears if some Quality criteria are deselected \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Eligible rate for quality impressions \| \| Description \| The percentage of ads that IAS measured for viewability or failed another selected criteria (such as brand safety, invalid traffic, or geo), out of all ads. A label like '(Excl. geo)' appears if some Quality criteria are deselected \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | performance__eligible_rate_for_quality_impressions** | | \| Field label \| Eligible rate for quality impressions \| \| --- \| --- \| \| Description \| The percentage of ads that IAS measured for viewability or failed another selected criteria (such as brand safety, invalid traffic, or geo), out of all ads. A label like '(Excl. geo)' appears if some Quality criteria are deselected \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | Field label | Eligible rate for quality impressions | | Description | The percentage of ads that IAS measured for viewability or failed another selected criteria (such as brand safety, invalid traffic, or geo), out of all ads. A label like '(Excl. geo)' appears if some Quality criteria are deselected | | Field type | metric | | Data type | [float.number.ratio](/apidocs/field-data-types#number) | | \| performance__quality_impressions** \| \| --- \| \| \\| Field label \\| Quality impressions \\| \\| --- \\| --- \\| \\| Description \\| The number of ads that passed all selected Quality criteria. A label like '(Excl. geo)' appears if some Quality criteria are deselected \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Quality impressions \| \| Description \| The number of ads that passed all selected Quality criteria. A label like '(Excl. geo)' appears if some Quality criteria are deselected \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | performance__quality_impressions** | | \| Field label \| Quality impressions \| \| --- \| --- \| \| Description \| The number of ads that passed all selected Quality criteria. A label like '(Excl. geo)' appears if some Quality criteria are deselected \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Quality impressions | | Description | The number of ads that passed all selected Quality criteria. A label like '(Excl. geo)' appears if some Quality criteria are deselected | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| performance__quality_impressions_rate** \| \| --- \| \| \\| Field label \\| Quality impressions rate \\| \\| --- \\| --- \\| \\| Description \\| The percentage of ads that passed all selected Quality criteria, out of Eligible Ads for Quality Impressions. A label like '(Excl. geo)' appears if some Quality criteria are deselected \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Quality impressions rate \| \| Description \| The percentage of ads that passed all selected Quality criteria, out of Eligible Ads for Quality Impressions. A label like '(Excl. geo)' appears if some Quality criteria are deselected \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | performance__quality_impressions_rate** | | \| Field label \| Quality impressions rate \| \| --- \| --- \| \| Description \| The percentage of ads that passed all selected Quality criteria, out of Eligible Ads for Quality Impressions. A label like '(Excl. geo)' appears if some Quality criteria are deselected \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | Field label | Quality impressions rate | | Description | The percentage of ads that passed all selected Quality criteria, out of Eligible Ads for Quality Impressions. A label like '(Excl. geo)' appears if some Quality criteria are deselected | | Field type | metric | | Data type | [float.number.ratio](/apidocs/field-data-types#number) | | \| performance__non_quality_ads** \| \| --- \| \| \\| Field label \\| Non-quality ads \\| \\| --- \\| --- \\| \\| Description \\| The number of ads that failed for Quality Impressions. A label like '(Excl. geo)' appears if some Quality criteria are deselected \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Non-quality ads \| \| Description \| The number of ads that failed for Quality Impressions. A label like '(Excl. geo)' appears if some Quality criteria are deselected \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | performance__non_quality_ads** | | \| Field label \| Non-quality ads \| \| --- \| --- \| \| Description \| The number of ads that failed for Quality Impressions. A label like '(Excl. geo)' appears if some Quality criteria are deselected \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Non-quality ads | | Description | The number of ads that failed for Quality Impressions. A label like '(Excl. geo)' appears if some Quality criteria are deselected | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| performance__non_quality_rate** \| \| --- \| \| \\| Field label \\| Non-quality rate \\| \\| --- \\| --- \\| \\| Description \\| The percentage of ads that failed for Quality Impressions, out of Eligible Ads for Quality Impressions. A label like '(Excl. geo)' appears if some Quality criteria are deselected \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Non-quality rate \| \| Description \| The percentage of ads that failed for Quality Impressions, out of Eligible Ads for Quality Impressions. A label like '(Excl. geo)' appears if some Quality criteria are deselected \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | performance__non_quality_rate** | | \| Field label \| Non-quality rate \| \| --- \| --- \| \| Description \| The percentage of ads that failed for Quality Impressions, out of Eligible Ads for Quality Impressions. A label like '(Excl. geo)' appears if some Quality criteria are deselected \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | Field label | Non-quality rate | | Description | The percentage of ads that failed for Quality Impressions, out of Eligible Ads for Quality Impressions. A label like '(Excl. geo)' appears if some Quality criteria are deselected | | Field type | metric | | Data type | [float.number.ratio](/apidocs/field-data-types#number) | | \| performance__non_quality_blocked_ads** \| \| --- \| \| \\| Field label \\| Non-quality blocked ads \\| \\| --- \\| --- \\| \\| Description \\| The number of ads that failed for Quality Impressions that were blocked. A label like '(Excl. geo)' appears if some Quality criteria are deselected \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Non-quality blocked ads \| \| Description \| The number of ads that failed for Quality Impressions that were blocked. A label like '(Excl. geo)' appears if some Quality criteria are deselected \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | performance__non_quality_blocked_ads** | | \| Field label \| Non-quality blocked ads \| \| --- \| --- \| \| Description \| The number of ads that failed for Quality Impressions that were blocked. A label like '(Excl. geo)' appears if some Quality criteria are deselected \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Non-quality blocked ads | | Description | The number of ads that failed for Quality Impressions that were blocked. A label like '(Excl. geo)' appears if some Quality criteria are deselected | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| performance__non_quality_not_viewable_ads** \| \| --- \| \| \\| Field label \\| Non-quality not viewable ads \\| \\| --- \\| --- \\| \\| Description \\| The number of ads that failed for Quality Impressions due to a failed Viewability check. An ad can fail more than one Quality Impressions check, resulting in overlap \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Non-quality not viewable ads \| \| Description \| The number of ads that failed for Quality Impressions due to a failed Viewability check. An ad can fail more than one Quality Impressions check, resulting in overlap \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | performance__non_quality_not_viewable_ads** | | \| Field label \| Non-quality not viewable ads \| \| --- \| --- \| \| Description \| The number of ads that failed for Quality Impressions due to a failed Viewability check. An ad can fail more than one Quality Impressions check, resulting in overlap \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Non-quality not viewable ads | | Description | The number of ads that failed for Quality Impressions due to a failed Viewability check. An ad can fail more than one Quality Impressions check, resulting in overlap | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| performance__percentage_non_quality_not_viewable** \| \| --- \| \| \\| Field label \\| % non quality - not viewable \\| \\| --- \\| --- \\| \\| Description \\| The percentage of ads that failed for Quality Impressions due to a failed Viewability check, out of Non-Quality Ads. An ad can fail more than one Quality Impressions check, resulting in overlap \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| % non quality - not viewable \| \| Description \| The percentage of ads that failed for Quality Impressions due to a failed Viewability check, out of Non-Quality Ads. An ad can fail more than one Quality Impressions check, resulting in overlap \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | performance__percentage_non_quality_not_viewable** | | \| Field label \| % non quality - not viewable \| \| --- \| --- \| \| Description \| The percentage of ads that failed for Quality Impressions due to a failed Viewability check, out of Non-Quality Ads. An ad can fail more than one Quality Impressions check, resulting in overlap \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | Field label | % non quality - not viewable | | Description | The percentage of ads that failed for Quality Impressions due to a failed Viewability check, out of Non-Quality Ads. An ad can fail more than one Quality Impressions check, resulting in overlap | | Field type | metric | | Data type | [float.number.ratio](/apidocs/field-data-types#number) | | \| performance__non_quality_out_of_geo_ads** \| \| --- \| \| \\| Field label \\| Non-quality out of geo ads \\| \\| --- \\| --- \\| \\| Description \\| The number of ads that failed for Quality Impressions due to a failed Geo check. An ad can fail more than one Quality Impressions check, resulting in overlap \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Non-quality out of geo ads \| \| Description \| The number of ads that failed for Quality Impressions due to a failed Geo check. An ad can fail more than one Quality Impressions check, resulting in overlap \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | performance__non_quality_out_of_geo_ads** | | \| Field label \| Non-quality out of geo ads \| \| --- \| --- \| \| Description \| The number of ads that failed for Quality Impressions due to a failed Geo check. An ad can fail more than one Quality Impressions check, resulting in overlap \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Non-quality out of geo ads | | Description | The number of ads that failed for Quality Impressions due to a failed Geo check. An ad can fail more than one Quality Impressions check, resulting in overlap | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| performance__percentage_non_quality_out_of_geo** \| \| --- \| \| \\| Field label \\| % non-quality - out of geo \\| \\| --- \\| --- \\| \\| Description \\| The percentage of ads that failed for Quality Impressions due to a failed Geo check out of Non-Quality Ads. An ad can fail more than one Quality Impressions check, resulting in overlap \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| % non-quality - out of geo \| \| Description \| The percentage of ads that failed for Quality Impressions due to a failed Geo check out of Non-Quality Ads. An ad can fail more than one Quality Impressions check, resulting in overlap \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | performance__percentage_non_quality_out_of_geo** | | \| Field label \| % non-quality - out of geo \| \| --- \| --- \| \| Description \| The percentage of ads that failed for Quality Impressions due to a failed Geo check out of Non-Quality Ads. An ad can fail more than one Quality Impressions check, resulting in overlap \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | Field label | % non-quality - out of geo | | Description | The percentage of ads that failed for Quality Impressions due to a failed Geo check out of Non-Quality Ads. An ad can fail more than one Quality Impressions check, resulting in overlap | | Field type | metric | | Data type | [float.number.ratio](/apidocs/field-data-types#number) | | \| performance__non_quality_invalid_traffic_ads** \| \| --- \| \| \\| Field label \\| Non-quality IVT ads \\| \\| --- \\| --- \\| \\| Description \\| The number of ads that failed for Quality Impressions due to a failed Invalid Traffic check. An ad can fail more than one Quality Impressions check, resulting in overlap \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Non-quality IVT ads \| \| Description \| The number of ads that failed for Quality Impressions due to a failed Invalid Traffic check. An ad can fail more than one Quality Impressions check, resulting in overlap \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | performance__non_quality_invalid_traffic_ads** | | \| Field label \| Non-quality IVT ads \| \| --- \| --- \| \| Description \| The number of ads that failed for Quality Impressions due to a failed Invalid Traffic check. An ad can fail more than one Quality Impressions check, resulting in overlap \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Non-quality IVT ads | | Description | The number of ads that failed for Quality Impressions due to a failed Invalid Traffic check. An ad can fail more than one Quality Impressions check, resulting in overlap | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| performance__percentage_non_quality_ivt** \| \| --- \| \| \\| Field label \\| % non-quality - IVT \\| \\| --- \\| --- \\| \\| Description \\| The percentage of ads that failed for Quality Impressions due to a failed Invalid Traffic check out of Non-Quality Ads. An ad can fail more than one Quality Impressions check, resulting in overlap \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| % non-quality - IVT \| \| Description \| The percentage of ads that failed for Quality Impressions due to a failed Invalid Traffic check out of Non-Quality Ads. An ad can fail more than one Quality Impressions check, resulting in overlap \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | performance__percentage_non_quality_ivt** | | \| Field label \| % non-quality - IVT \| \| --- \| --- \| \| Description \| The percentage of ads that failed for Quality Impressions due to a failed Invalid Traffic check out of Non-Quality Ads. An ad can fail more than one Quality Impressions check, resulting in overlap \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | Field label | % non-quality - IVT | | Description | The percentage of ads that failed for Quality Impressions due to a failed Invalid Traffic check out of Non-Quality Ads. An ad can fail more than one Quality Impressions check, resulting in overlap | | Field type | metric | | Data type | [float.number.ratio](/apidocs/field-data-types#number) | | \| performance__failed_brand_safety_ads** \| \| --- \| \| \\| Field label \\| Non-quality brand safety ads \\| \\| --- \\| --- \\| \\| Description \\| The number of ads that failed for Quality Impressions due to a failed Brand Safety check. An ad can fail more than one Quality Impressions check, resulting in overlap \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Non-quality brand safety ads \| \| Description \| The number of ads that failed for Quality Impressions due to a failed Brand Safety check. An ad can fail more than one Quality Impressions check, resulting in overlap \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | performance__failed_brand_safety_ads** | | \| Field label \| Non-quality brand safety ads \| \| --- \| --- \| \| Description \| The number of ads that failed for Quality Impressions due to a failed Brand Safety check. An ad can fail more than one Quality Impressions check, resulting in overlap \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Non-quality brand safety ads | | Description | The number of ads that failed for Quality Impressions due to a failed Brand Safety check. An ad can fail more than one Quality Impressions check, resulting in overlap | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| performance__percentage_non_quality_failed_brand_safety** \| \| --- \| \| \\| Field label \\| % non-quality - brand safety \\| \\| --- \\| --- \\| \\| Description \\| The percentage of ads that failed for Quality Impressions due to a failed Brand Safety check out of Non-Quality Ads. An ad can fail more than one Quality Impressions check, resulting in overlap \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| % non-quality - brand safety \| \| Description \| The percentage of ads that failed for Quality Impressions due to a failed Brand Safety check out of Non-Quality Ads. An ad can fail more than one Quality Impressions check, resulting in overlap \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | performance__percentage_non_quality_failed_brand_safety** | | \| Field label \| % non-quality - brand safety \| \| --- \| --- \| \| Description \| The percentage of ads that failed for Quality Impressions due to a failed Brand Safety check out of Non-Quality Ads. An ad can fail more than one Quality Impressions check, resulting in overlap \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | Field label | % non-quality - brand safety | | Description | The percentage of ads that failed for Quality Impressions due to a failed Brand Safety check out of Non-Quality Ads. An ad can fail more than one Quality Impressions check, resulting in overlap | | Field type | metric | | Data type | [float.number.ratio](/apidocs/field-data-types#number) | ### QUERY | \| system_metadata.query_date_range_start** \| \| --- \| \| \\| Field label \\| Start date \\| \\| --- \\| --- \\| \\| Description \\| The start date of the requested query \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| Start date \| \| Description \| The start date of the requested query \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| | | --- | | system_metadata.query_date_range_start** | | \| Field label \| Start date \| \| --- \| --- \| \| Description \| The start date of the requested query \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| | | Field label | Start date | | Description | The start date of the requested query | | Field type | dimension | | Data type | [string.time.date](/apidocs/field-data-types#time) | | \| system_metadata.query_date_range_end** \| \| --- \| \| \\| Field label \\| End date \\| \\| --- \\| --- \\| \\| Description \\| The end date of the requested query \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| End date \| \| Description \| The end date of the requested query \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| | | system_metadata.query_date_range_end** | | \| Field label \| End date \| \| --- \| --- \| \| Description \| The end date of the requested query \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| | | Field label | End date | | Description | The end date of the requested query | | Field type | dimension | | Data type | [string.time.date](/apidocs/field-data-types#time) | | \| system_metadata.query_timezone** \| \| --- \| \| \\| Field label \\| Timezone \\| \\| --- \\| --- \\| \\| Description \\| The timezone that is supplied to the query \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.timezone](/apidocs/field-data-types#time) \\| \| \| Field label \| Timezone \| \| Description \| The timezone that is supplied to the query \| \| Field type \| dimension \| \| Data type \| [string.time.timezone](/apidocs/field-data-types#time) \| | | system_metadata.query_timezone** | | \| Field label \| Timezone \| \| --- \| --- \| \| Description \| The timezone that is supplied to the query \| \| Field type \| dimension \| \| Data type \| [string.time.timezone](/apidocs/field-data-types#time) \| | | Field label | Timezone | | Description | The timezone that is supplied to the query | | Field type | dimension | | Data type | [string.time.timezone](/apidocs/field-data-types#time) | | \| system_metadata.query_filters** \| \| --- \| \| \\| Field label \\| Filters \\| \\| --- \\| --- \\| \\| Description \\| All filters used in the query \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \| \| Field label \| Filters \| \| Description \| All filters used in the query \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| | | system_metadata.query_filters** | | \| Field label \| Filters \| \| --- \| --- \| \| Description \| All filters used in the query \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| | | Field label | Filters | | Description | All filters used in the query | | Field type | dimension | | Data type | [string.text.json](/apidocs/field-data-types#text) | | \| system_metadata.query_date_start** \| \| --- \| \| \\| Field label \\| Start \\| \\| --- \\| --- \\| \\| Description \\| When the query was started \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.datetime](/apidocs/field-data-types#time) \\| \| \| Field label \| Start \| \| Description \| When the query was started \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| | | system_metadata.query_date_start** | | \| Field label \| Start \| \| --- \| --- \| \| Description \| When the query was started \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| | | Field label | Start | | Description | When the query was started | | Field type | dimension | | Data type | [string.time.datetime](/apidocs/field-data-types#time) | | \| system_metadata.query_date_end** \| \| --- \| \| \\| Field label \\| End \\| \\| --- \\| --- \\| \\| Description \\| When the query completed \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.datetime](/apidocs/field-data-types#time) \\| \| \| Field label \| End \| \| Description \| When the query completed \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| | | system_metadata.query_date_end** | | \| Field label \| End \| \| --- \| --- \| \| Description \| When the query completed \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| | | Field label | End | | Description | When the query completed | | Field type | dimension | | Data type | [string.time.datetime](/apidocs/field-data-types#time) | | \| system_metadata.query_duration** \| \| --- \| \| \\| Field label \\| Duration \\| \\| --- \\| --- \\| \\| Description \\| The duration in seconds of the query \\| \\| Field type \\| dimension \\| \\| Data type \\| [int.duration.seconds](/apidocs/field-data-types#duration) \\| \| \| Field label \| Duration \| \| Description \| The duration in seconds of the query \| \| Field type \| dimension \| \| Data type \| [int.duration.seconds](/apidocs/field-data-types#duration) \| | | system_metadata.query_duration** | | \| Field label \| Duration \| \| --- \| --- \| \| Description \| The duration in seconds of the query \| \| Field type \| dimension \| \| Data type \| [int.duration.seconds](/apidocs/field-data-types#duration) \| | | Field label | Duration | | Description | The duration in seconds of the query | | Field type | dimension | | Data type | [int.duration.seconds](/apidocs/field-data-types#duration) | | \| system_metadata.query_accounts** \| \| --- \| \| \\| Field label \\| Accounts \\| \\| --- \\| --- \\| \\| Description \\| A list of accounts of which the data was pulled from \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \| \| Field label \| Accounts \| \| Description \| A list of accounts of which the data was pulled from \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| | | system_metadata.query_accounts** | | \| Field label \| Accounts \| \| --- \| --- \| \| Description \| A list of accounts of which the data was pulled from \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| | | Field label | Accounts | | Description | A list of accounts of which the data was pulled from | | Field type | dimension | | Data type | [string.text.json](/apidocs/field-data-types#text) | | \| system_metadata.query_excluded_accounts** \| \| --- \| \| \\| Field label \\| Excluded invalid accounts \\| \\| --- \\| --- \\| \\| Description \\| A list of unavailable accounts excluded from the query due to the "Exclude invalid accounts" setting \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \| \| Field label \| Excluded invalid accounts \| \| Description \| A list of unavailable accounts excluded from the query due to the "Exclude invalid accounts" setting \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| | | system_metadata.query_excluded_accounts** | | \| Field label \| Excluded invalid accounts \| \| --- \| --- \| \| Description \| A list of unavailable accounts excluded from the query due to the "Exclude invalid accounts" setting \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| | | Field label | Excluded invalid accounts | | Description | A list of unavailable accounts excluded from the query due to the "Exclude invalid accounts" setting | | Field type | dimension | | Data type | [string.text.json](/apidocs/field-data-types#text) | ### TEAM | \| performance__team_name** \| \| --- \| \| \\| Field label \\| Team name \\| \\| --- \\| --- \\| \\| Description \\| Team name \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Team name \| \| Description \| Team name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | --- | | performance__team_name** | | \| Field label \| Team name \| \| --- \| --- \| \| Description \| Team name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Team name | | Description | Team name | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| performance__team_id** \| \| --- \| \| \\| Field label \\| Team ID \\| \\| --- \\| --- \\| \\| Description \\| Team ID \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Team ID \| \| Description \| Team ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | performance__team_id** | | \| Field label \| Team ID \| \| --- \| --- \| \| Description \| Team ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Team ID | | Description | Team ID | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | ### TIME | \| today** \| \| --- \| \| \\| Field label \\| Today \\| \\| --- \\| --- \\| \\| Description \\| Today's date, e.g. 2017-01-31 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \\| Destinations \\| API, Data warehouse \\| \| \| Field label \| Today \| \| Description \| Today's date, e.g. 2017-01-31 \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| \| Destinations \| API, Data warehouse \| | | --- | | today** | | \| Field label \| Today \| \| --- \| --- \| \| Description \| Today's date, e.g. 2017-01-31 \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| \| Destinations \| API, Data warehouse \| | | Field label | Today | | Description | Today's date, e.g. 2017-01-31 | | Field type | dimension | | Data type | [string.time.date](/apidocs/field-data-types#time) | | Destinations | API, Data warehouse | | \| performance__year** \| \| --- \| \| \\| Field label \\| Year \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.year](/apidocs/field-data-types#time) \\| \| \| Field label \| Year \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| | | performance__year** | | \| Field label \| Year \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| | | Field label | Year | | Field type | dimension | | Data type | [string.time.year](/apidocs/field-data-types#time) | | \| performance__year_of_week** \| \| --- \| \| \\| Field label \\| Year of week (Sun-Sat) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.year](/apidocs/field-data-types#time) \\| \| \| Field label \| Year of week (Sun-Sat) \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| | | performance__year_of_week** | | \| Field label \| Year of week (Sun-Sat) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| | | Field label | Year of week (Sun-Sat) | | Field type | dimension | | Data type | [string.time.year](/apidocs/field-data-types#time) | | \| performance__year_of_week_iso** \| \| --- \| \| \\| Field label \\| Year of week (Mon-Sun) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.year](/apidocs/field-data-types#time) \\| \| \| Field label \| Year of week (Mon-Sun) \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| | | performance__year_of_week_iso** | | \| Field label \| Year of week (Mon-Sun) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| | | Field label | Year of week (Mon-Sun) | | Field type | dimension | | Data type | [string.time.year](/apidocs/field-data-types#time) | | \| performance__year_month** \| \| --- \| \| \\| Field label \\| Year & month \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.yearmonth](/apidocs/field-data-types#time) \\| \| \| Field label \| Year & month \| \| Field type \| dimension \| \| Data type \| [string.time.yearmonth](/apidocs/field-data-types#time) \| | | performance__year_month** | | \| Field label \| Year & month \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.yearmonth](/apidocs/field-data-types#time) \| | | Field label | Year & month | | Field type | dimension | | Data type | [string.time.yearmonth](/apidocs/field-data-types#time) | | \| performance__month** \| \| --- \| \| \\| Field label \\| Month \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.month](/apidocs/field-data-types#time) \\| \| \| Field label \| Month \| \| Field type \| dimension \| \| Data type \| [string.time.month](/apidocs/field-data-types#time) \| | | performance__month** | | \| Field label \| Month \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.month](/apidocs/field-data-types#time) \| | | Field label | Month | | Field type | dimension | | Data type | [string.time.month](/apidocs/field-data-types#time) | | \| performance__year_week** \| \| --- \| \| \\| Field label \\| Year & week (Sun-Sat) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.yearweek](/apidocs/field-data-types#time) \\| \| \| Field label \| Year & week (Sun-Sat) \| \| Field type \| dimension \| \| Data type \| [string.time.yearweek](/apidocs/field-data-types#time) \| | | performance__year_week** | | \| Field label \| Year & week (Sun-Sat) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.yearweek](/apidocs/field-data-types#time) \| | | Field label | Year & week (Sun-Sat) | | Field type | dimension | | Data type | [string.time.yearweek](/apidocs/field-data-types#time) | | \| performance__year_week_iso** \| \| --- \| \| \\| Field label \\| Year & week (Mon-Sun) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.yearweekiso](/apidocs/field-data-types#time) \\| \| \| Field label \| Year & week (Mon-Sun) \| \| Field type \| dimension \| \| Data type \| [string.time.yearweekiso](/apidocs/field-data-types#time) \| | | performance__year_week_iso** | | \| Field label \| Year & week (Mon-Sun) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.yearweekiso](/apidocs/field-data-types#time) \| | | Field label | Year & week (Mon-Sun) | | Field type | dimension | | Data type | [string.time.yearweekiso](/apidocs/field-data-types#time) | | \| performance__week** \| \| --- \| \| \\| Field label \\| Week (Sun-Sat) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.week](/apidocs/field-data-types#time) \\| \| \| Field label \| Week (Sun-Sat) \| \| Field type \| dimension \| \| Data type \| [string.time.week](/apidocs/field-data-types#time) \| | | performance__week** | | \| Field label \| Week (Sun-Sat) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.week](/apidocs/field-data-types#time) \| | | Field label | Week (Sun-Sat) | | Field type | dimension | | Data type | [string.time.week](/apidocs/field-data-types#time) | | \| performance__week_iso** \| \| --- \| \| \\| Field label \\| Week (Mon-Sun) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.weekiso](/apidocs/field-data-types#time) \\| \| \| Field label \| Week (Mon-Sun) \| \| Field type \| dimension \| \| Data type \| [string.time.weekiso](/apidocs/field-data-types#time) \| | | performance__week_iso** | | \| Field label \| Week (Mon-Sun) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.weekiso](/apidocs/field-data-types#time) \| | | Field label | Week (Mon-Sun) | | Field type | dimension | | Data type | [string.time.weekiso](/apidocs/field-data-types#time) | | \| performance__day_of_month** \| \| --- \| \| \\| Field label \\| Day of month \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.dayofmonth](/apidocs/field-data-types#time) \\| \| \| Field label \| Day of month \| \| Field type \| dimension \| \| Data type \| [string.time.dayofmonth](/apidocs/field-data-types#time) \| | | performance__day_of_month** | | \| Field label \| Day of month \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.dayofmonth](/apidocs/field-data-types#time) \| | | Field label | Day of month | | Field type | dimension | | Data type | [string.time.dayofmonth](/apidocs/field-data-types#time) | | \| performance__day_of_week_name** \| \| --- \| \| \\| Field label \\| Day of week (Sun-Sat) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.dayofweek](/apidocs/field-data-types#time) \\| \| \| Field label \| Day of week (Sun-Sat) \| \| Field type \| dimension \| \| Data type \| [string.time.dayofweek](/apidocs/field-data-types#time) \| | | performance__day_of_week_name** | | \| Field label \| Day of week (Sun-Sat) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.dayofweek](/apidocs/field-data-types#time) \| | | Field label | Day of week (Sun-Sat) | | Field type | dimension | | Data type | [string.time.dayofweek](/apidocs/field-data-types#time) | | \| performance__day_of_week_name_iso** \| \| --- \| \| \\| Field label \\| Day of week (Mon-Sun) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.dayofweekiso](/apidocs/field-data-types#time) \\| \| \| Field label \| Day of week (Mon-Sun) \| \| Field type \| dimension \| \| Data type \| [string.time.dayofweekiso](/apidocs/field-data-types#time) \| | | performance__day_of_week_name_iso** | | \| Field label \| Day of week (Mon-Sun) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.dayofweekiso](/apidocs/field-data-types#time) \| | | Field label | Day of week (Mon-Sun) | | Field type | dimension | | Data type | [string.time.dayofweekiso](/apidocs/field-data-types#time) | | \| performance__date** \| \| --- \| \| \\| Field label \\| Date \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| Date \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| | | performance__date** | | \| Field label \| Date \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| | | Field label | Date | | Field type | dimension | | Data type | [string.time.date](/apidocs/field-data-types#time) | | \| performance__atom** \| \| --- \| \| \\| Field label \\| Datetime \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.datetime](/apidocs/field-data-types#time) \\| \| \| Field label \| Datetime \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| | | performance__atom** | | \| Field label \| Datetime \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| | | Field label | Datetime | | Field type | dimension | | Data type | [string.time.datetime](/apidocs/field-data-types#time) | ### TRACKING | \| performance__total_tracked_ads** \| \| --- \| \| \\| Field label \\| Total tracked ads \\| \\| --- \\| --- \\| \\| Description \\| Number of ads processed by IAS \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Total tracked ads \| \| Description \| Number of ads processed by IAS \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | --- | | performance__total_tracked_ads** | | \| Field label \| Total tracked ads \| \| --- \| --- \| \| Description \| Number of ads processed by IAS \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Total tracked ads | | Description | Number of ads processed by IAS | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | ### VIEWABILITY | \| performance__eligible_ads_for_viewability_measurement** \| \| --- \| \| \\| Field label \\| Eligible ads for viewability measurement \\| \\| --- \\| --- \\| \\| Description \\| The total number of ads which are eligible for measuring viewability-related metrics \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Eligible ads for viewability measurement \| \| Description \| The total number of ads which are eligible for measuring viewability-related metrics \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | --- | | performance__eligible_ads_for_viewability_measurement** | | \| Field label \| Eligible ads for viewability measurement \| \| --- \| --- \| \| Description \| The total number of ads which are eligible for measuring viewability-related metrics \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Eligible ads for viewability measurement | | Description | The total number of ads which are eligible for measuring viewability-related metrics | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| performance__measured_ads** \| \| --- \| \| \\| Field label \\| Measured ads \\| \\| --- \\| --- \\| \\| Description \\| The total number of unblocked ads in the campaign with all detected invalid traffic removed, where IAS was able to collect viewability/audibility data \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Measured ads \| \| Description \| The total number of unblocked ads in the campaign with all detected invalid traffic removed, where IAS was able to collect viewability/audibility data \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | performance__measured_ads** | | \| Field label \| Measured ads \| \| --- \| --- \| \| Description \| The total number of unblocked ads in the campaign with all detected invalid traffic removed, where IAS was able to collect viewability/audibility data \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Measured ads | | Description | The total number of unblocked ads in the campaign with all detected invalid traffic removed, where IAS was able to collect viewability/audibility data | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| performance__measured_rate** \| \| --- \| \| \\| Field label \\| Measured rate \\| \\| --- \\| --- \\| \\| Description \\| Measured ads as a percentage of total unblocked ads with all invalid traffic removed \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Measured rate \| \| Description \| Measured ads as a percentage of total unblocked ads with all invalid traffic removed \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | performance__measured_rate** | | \| Field label \| Measured rate \| \| --- \| --- \| \| Description \| Measured ads as a percentage of total unblocked ads with all invalid traffic removed \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | Field label | Measured rate | | Description | Measured ads as a percentage of total unblocked ads with all invalid traffic removed | | Field type | metric | | Data type | [float.number.ratio](/apidocs/field-data-types#number) | | \| performance__viewable_impressions** \| \| --- \| \| \\| Field label \\| Viewable impressions \\| \\| --- \\| --- \\| \\| Description \\| The number of unblocked viewable impressions in the campaign with all detected invalid traffic removed, where at least 50% of the ad was in view for 1 continuous second for display (2 continuous seconds for video) and at least 1 pixel of the creative rendered on screen \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Viewable impressions \| \| Description \| The number of unblocked viewable impressions in the campaign with all detected invalid traffic removed, where at least 50% of the ad was in view for 1 continuous second for display (2 continuous seconds for video) and at least 1 pixel of the creative rendered on screen \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | performance__viewable_impressions** | | \| Field label \| Viewable impressions \| \| --- \| --- \| \| Description \| The number of unblocked viewable impressions in the campaign with all detected invalid traffic removed, where at least 50% of the ad was in view for 1 continuous second for display (2 continuous seconds for video) and at least 1 pixel of the creative rendered on screen \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Viewable impressions | | Description | The number of unblocked viewable impressions in the campaign with all detected invalid traffic removed, where at least 50% of the ad was in view for 1 continuous second for display (2 continuous seconds for video) and at least 1 pixel of the creative rendered on screen | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| performance__measured_impressions** \| \| --- \| \| \\| Field label \\| Measured impressions \\| \\| --- \\| --- \\| \\| Description \\| Measured Ads that are rendered. This is always equals the number of all ads \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Measured impressions \| \| Description \| Measured Ads that are rendered. This is always equals the number of all ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | performance__measured_impressions** | | \| Field label \| Measured impressions \| \| --- \| --- \| \| Description \| Measured Ads that are rendered. This is always equals the number of all ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Measured impressions | | Description | Measured Ads that are rendered. This is always equals the number of all ads | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| performance__viewable_audible_rate** \| \| --- \| \| \\| Field label \\| Viewable/Audible rate \\| \\| --- \\| --- \\| \\| Description \\| Viewable impressions as a percentage of measured ads with all invalid traffic removed \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Viewable/Audible rate \| \| Description \| Viewable impressions as a percentage of measured ads with all invalid traffic removed \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | performance__viewable_audible_rate** | | \| Field label \| Viewable/Audible rate \| \| --- \| --- \| \| Description \| Viewable impressions as a percentage of measured ads with all invalid traffic removed \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | Field label | Viewable/Audible rate | | Description | Viewable impressions as a percentage of measured ads with all invalid traffic removed | | Field type | metric | | Data type | [float.number.ratio](/apidocs/field-data-types#number) | | \| performance__not_viewable_ads** \| \| --- \| \| \\| Field label \\| Not viewable ads \\| \\| --- \\| --- \\| \\| Description \\| Number of ads in a campaign with all invalid traffic removed that did not meet the viewability requirements \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Not viewable ads \| \| Description \| Number of ads in a campaign with all invalid traffic removed that did not meet the viewability requirements \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | performance__not_viewable_ads** | | \| Field label \| Not viewable ads \| \| --- \| --- \| \| Description \| Number of ads in a campaign with all invalid traffic removed that did not meet the viewability requirements \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Not viewable ads | | Description | Number of ads in a campaign with all invalid traffic removed that did not meet the viewability requirements | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| performance__not_viewable_rate** \| \| --- \| \| \\| Field label \\| Not viewable rate \\| \\| --- \\| --- \\| \\| Description \\| The percentage of ads in a campaign with all invalid traffic removed that did not meet the viewability requirements out of Measured Ads \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Not viewable rate \| \| Description \| The percentage of ads in a campaign with all invalid traffic removed that did not meet the viewability requirements out of Measured Ads \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | performance__not_viewable_rate** | | \| Field label \| Not viewable rate \| \| --- \| --- \| \| Description \| The percentage of ads in a campaign with all invalid traffic removed that did not meet the viewability requirements out of Measured Ads \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | Field label | Not viewable rate | | Description | The percentage of ads in a campaign with all invalid traffic removed that did not meet the viewability requirements out of Measured Ads | | Field type | metric | | Data type | [float.number.ratio](/apidocs/field-data-types#number) | | \| performance__unmeasured_ads** \| \| --- \| \| \\| Field label \\| Unmeasured ads \\| \\| --- \\| --- \\| \\| Description \\| Number of ads in a campaign that are not blocked but for which we are unable to make a viewability or invalid traffic measurement \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Unmeasured ads \| \| Description \| Number of ads in a campaign that are not blocked but for which we are unable to make a viewability or invalid traffic measurement \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | performance__unmeasured_ads** | | \| Field label \| Unmeasured ads \| \| --- \| --- \| \| Description \| Number of ads in a campaign that are not blocked but for which we are unable to make a viewability or invalid traffic measurement \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Unmeasured ads | | Description | Number of ads in a campaign that are not blocked but for which we are unable to make a viewability or invalid traffic measurement | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| performance__unmeasured_rate** \| \| --- \| \| \\| Field label \\| Unmeasured rate \\| \\| --- \\| --- \\| \\| Description \\| Unmeasured ads as a percentage of total tracked ads with all invalid traffic removed \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Unmeasured rate \| \| Description \| Unmeasured ads as a percentage of total tracked ads with all invalid traffic removed \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | performance__unmeasured_rate** | | \| Field label \| Unmeasured rate \| \| --- \| --- \| \| Description \| Unmeasured ads as a percentage of total tracked ads with all invalid traffic removed \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | Field label | Unmeasured rate | | Description | Unmeasured ads as a percentage of total tracked ads with all invalid traffic removed | | Field type | metric | | Data type | [float.number.ratio](/apidocs/field-data-types#number) |