---
title: "Integral Ad Science data warehouse table groups"
slug: "integral-ad-science-data-warehouse-table-groups"
description: "Explore the complete Supermetrics data warehouse table groups for Integral Ad Science. See all the tables and the fields included in them."
updated: 2026-03-05T14:12:20Z
published: 2026-03-05T14:12:20Z
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.supermetrics.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Integral Ad Science data warehouse table groups

Search fields<input type="text" id="field-search" placeholder="Search by field name, label, or description…" aria-label="Search fields by name, label, or description" autocomplete="off">

### Table: CAMPAIGN

| \| dataSourceName** \| \| --- \| \| \\| Display name \\| Data source \\| \\| --- \\| --- \\| \\| Description \\| The name of the source for this data, as listed on supermetrics.com/docs \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Data source \| \| Description \| The name of the source for this data, as listed on supermetrics.com/docs \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| --- |
| dataSourceName** |
| \| Display name \| Data source \| \| --- \| --- \| \| Description \| The name of the source for this data, as listed on supermetrics.com/docs \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Data source |
| Description | The name of the source for this data, as listed on supermetrics.com/docs |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| performance__advertiser_id** \| \| --- \| \| \\| Display name \\| Advertiser ID \\| \\| --- \\| --- \\| \\| Description \\| Advertiser ID \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Advertiser ID \| \| Description \| Advertiser ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| performance__advertiser_id** |
| \| Display name \| Advertiser ID \| \| --- \| --- \| \| Description \| Advertiser ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Advertiser ID |
| Description | Advertiser ID |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| performance__advertiser_name** \| \| --- \| \| \\| Display name \\| Advertiser name \\| \\| --- \\| --- \\| \\| Description \\| Advertiser name \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Advertiser name \| \| Description \| Advertiser name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| performance__advertiser_name** |
| \| Display name \| Advertiser name \| \| --- \| --- \| \| Description \| Advertiser name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Advertiser name |
| Description | Advertiser name |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| performance__blocked_ads** \| \| --- \| \| \\| Display name \\| Blocked ads \\| \\| --- \\| --- \\| \\| Description \\| Number of ads blocked for brand safety reasons. This number is a subset of total ads marked as failed for violating buy-side settings \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Blocked ads \| \| Description \| Number of ads blocked for brand safety reasons. This number is a subset of total ads marked as failed for violating buy-side settings \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__blocked_ads** |
| \| Display name \| Blocked ads \| \| --- \| --- \| \| Description \| Number of ads blocked for brand safety reasons. This number is a subset of total ads marked as failed for violating buy-side settings \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Blocked ads |
| Description | Number of ads blocked for brand safety reasons. This number is a subset of total ads marked as failed for violating buy-side settings |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__blocked_invalid_traffic_ads** \| \| --- \| \| \\| Display name \\| Blocked invalid traffic ads \\| \\| --- \\| --- \\| \\| Description \\| The number of ads that IAS detected as invalid traffic that were blocked \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Blocked invalid traffic ads \| \| Description \| The number of ads that IAS detected as invalid traffic that were blocked \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__blocked_invalid_traffic_ads** |
| \| Display name \| Blocked invalid traffic ads \| \| --- \| --- \| \| Description \| The number of ads that IAS detected as invalid traffic that were blocked \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Blocked invalid traffic ads |
| Description | The number of ads that IAS detected as invalid traffic that were blocked |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__campaign_id** \| \| --- \| \| \\| Display name \\| Campaign ID \\| \\| --- \\| --- \\| \\| Description \\| Campaign ID \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Campaign ID \| \| Description \| Campaign ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| performance__campaign_id** |
| \| Display name \| Campaign ID \| \| --- \| --- \| \| Description \| Campaign ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Campaign ID |
| Description | Campaign ID |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| performance__campaign_name** \| \| --- \| \| \\| Display name \\| Campaign name \\| \\| --- \\| --- \\| \\| Description \\| Campaign name \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Campaign name \| \| Description \| Campaign name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| performance__campaign_name** |
| \| Display name \| Campaign name \| \| --- \| --- \| \| Description \| Campaign name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Campaign name |
| Description | Campaign name |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| performance__date** \| \| --- \| \| \\| Display name \\| Date \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Display name \| Date \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| performance__date** |
| \| Display name \| Date \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Display name | Date |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| \| performance__eligible_ads_for_brand_safety** \| \| --- \| \| \\| Display name \\| Eligible ads for brand safety \\| \\| --- \\| --- \\| \\| Description \\| The number of ads IAS processed across all publishers that have opted into brand safety measurement \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Eligible ads for brand safety \| \| Description \| The number of ads IAS processed across all publishers that have opted into brand safety measurement \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__eligible_ads_for_brand_safety** |
| \| Display name \| Eligible ads for brand safety \| \| --- \| --- \| \| Description \| The number of ads IAS processed across all publishers that have opted into brand safety measurement \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Eligible ads for brand safety |
| Description | The number of ads IAS processed across all publishers that have opted into brand safety measurement |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__eligible_ads_for_invalid_traffic_detection** \| \| --- \| \| \\| Display name \\| Eligible ads for invalid traffic detection \\| \\| --- \\| --- \\| \\| Description \\| Excludes all ads where signals to make an IVT determination are missing. Note: This metric has been updated to no longer include test impressions, which was previously reported as GIVT and represents a trace amount of overall GIVT impressions \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Eligible ads for invalid traffic detection \| \| Description \| Excludes all ads where signals to make an IVT determination are missing. Note: This metric has been updated to no longer include test impressions, which was previously reported as GIVT and represents a trace amount of overall GIVT impressions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__eligible_ads_for_invalid_traffic_detection** |
| \| Display name \| Eligible ads for invalid traffic detection \| \| --- \| --- \| \| Description \| Excludes all ads where signals to make an IVT determination are missing. Note: This metric has been updated to no longer include test impressions, which was previously reported as GIVT and represents a trace amount of overall GIVT impressions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Eligible ads for invalid traffic detection |
| Description | Excludes all ads where signals to make an IVT determination are missing. Note: This metric has been updated to no longer include test impressions, which was previously reported as GIVT and represents a trace amount of overall GIVT impressions |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__eligible_ads_for_quality_impressions** \| \| --- \| \| \\| Display name \\| Eligible ads for quality impressions \\| \\| --- \\| --- \\| \\| Description \\| The number of ads that IAS measured for viewability/audibility or failed another selected criteria (such as brand safety, invalid traffic, or geo). A label like '(Excl. geo)' appears if some Quality criteria are deselected \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Eligible ads for quality impressions \| \| Description \| The number of ads that IAS measured for viewability/audibility or failed another selected criteria (such as brand safety, invalid traffic, or geo). A label like '(Excl. geo)' appears if some Quality criteria are deselected \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__eligible_ads_for_quality_impressions** |
| \| Display name \| Eligible ads for quality impressions \| \| --- \| --- \| \| Description \| The number of ads that IAS measured for viewability/audibility or failed another selected criteria (such as brand safety, invalid traffic, or geo). A label like '(Excl. geo)' appears if some Quality criteria are deselected \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Eligible ads for quality impressions |
| Description | The number of ads that IAS measured for viewability/audibility or failed another selected criteria (such as brand safety, invalid traffic, or geo). A label like '(Excl. geo)' appears if some Quality criteria are deselected |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__eligible_ads_for_viewability_measurement** \| \| --- \| \| \\| Display name \\| Eligible ads for viewability measurement \\| \\| --- \\| --- \\| \\| Description \\| The total number of ads which are eligible for measuring viewability-related metrics \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Eligible ads for viewability measurement \| \| Description \| The total number of ads which are eligible for measuring viewability-related metrics \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__eligible_ads_for_viewability_measurement** |
| \| Display name \| Eligible ads for viewability measurement \| \| --- \| --- \| \| Description \| The total number of ads which are eligible for measuring viewability-related metrics \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Eligible ads for viewability measurement |
| Description | The total number of ads which are eligible for measuring viewability-related metrics |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__failed_ads** \| \| --- \| \| \\| Display name \\| Failed ads \\| \\| --- \\| --- \\| \\| Description \\| The number of failed ads for invalid traffic, brand safety, custom keywords, custom URL, geo, invisible URL, target language, or your Brand suitability profile. These ads may or may not be blocked \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Failed ads \| \| Description \| The number of failed ads for invalid traffic, brand safety, custom keywords, custom URL, geo, invisible URL, target language, or your Brand suitability profile. These ads may or may not be blocked \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__failed_ads** |
| \| Display name \| Failed ads \| \| --- \| --- \| \| Description \| The number of failed ads for invalid traffic, brand safety, custom keywords, custom URL, geo, invisible URL, target language, or your Brand suitability profile. These ads may or may not be blocked \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Failed ads |
| Description | The number of failed ads for invalid traffic, brand safety, custom keywords, custom URL, geo, invisible URL, target language, or your Brand suitability profile. These ads may or may not be blocked |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__failed_brand_safety_ads** \| \| --- \| \| \\| Display name \\| Non-quality brand safety ads \\| \\| --- \\| --- \\| \\| Description \\| The number of ads that failed for Quality Impressions due to a failed Brand Safety check. An ad can fail more than one Quality Impressions check, resulting in overlap \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Non-quality brand safety ads \| \| Description \| The number of ads that failed for Quality Impressions due to a failed Brand Safety check. An ad can fail more than one Quality Impressions check, resulting in overlap \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__failed_brand_safety_ads** |
| \| Display name \| Non-quality brand safety ads \| \| --- \| --- \| \| Description \| The number of ads that failed for Quality Impressions due to a failed Brand Safety check. An ad can fail more than one Quality Impressions check, resulting in overlap \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Non-quality brand safety ads |
| Description | The number of ads that failed for Quality Impressions due to a failed Brand Safety check. An ad can fail more than one Quality Impressions check, resulting in overlap |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__in_view_1_to_2_seconds** \| \| --- \| \| \\| Display name \\| In-view 1-2 seconds \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| In-view 1-2 seconds \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__in_view_1_to_2_seconds** |
| \| Display name \| In-view 1-2 seconds \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | In-view 1-2 seconds |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__in_view_10_to_15_seconds** \| \| --- \| \| \\| Display name \\| In-view 10-15 seconds \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| In-view 10-15 seconds \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__in_view_10_to_15_seconds** |
| \| Display name \| In-view 10-15 seconds \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | In-view 10-15 seconds |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__in_view_15_to_20_seconds** \| \| --- \| \| \\| Display name \\| In-view 15-20 seconds \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| In-view 15-20 seconds \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__in_view_15_to_20_seconds** |
| \| Display name \| In-view 15-20 seconds \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | In-view 15-20 seconds |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__in_view_2_to_5_seconds** \| \| --- \| \| \\| Display name \\| In-view 2-5 seconds \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| In-view 2-5 seconds \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__in_view_2_to_5_seconds** |
| \| Display name \| In-view 2-5 seconds \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | In-view 2-5 seconds |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__in_view_20_to_25_seconds** \| \| --- \| \| \\| Display name \\| In-view 20-25 seconds \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| In-view 20-25 seconds \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__in_view_20_to_25_seconds** |
| \| Display name \| In-view 20-25 seconds \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | In-view 20-25 seconds |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__in_view_25_to_30_seconds** \| \| --- \| \| \\| Display name \\| In-view 25-30 seconds \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| In-view 25-30 seconds \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__in_view_25_to_30_seconds** |
| \| Display name \| In-view 25-30 seconds \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | In-view 25-30 seconds |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__in_view_30_to_35_seconds** \| \| --- \| \| \\| Display name \\| In-view 30-35 seconds \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| In-view 30-35 seconds \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__in_view_30_to_35_seconds** |
| \| Display name \| In-view 30-35 seconds \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | In-view 30-35 seconds |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__in_view_35_to_40_seconds** \| \| --- \| \| \\| Display name \\| In-view 35-40 seconds \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| In-view 35-40 seconds \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__in_view_35_to_40_seconds** |
| \| Display name \| In-view 35-40 seconds \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | In-view 35-40 seconds |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__in_view_40_to_45_seconds** \| \| --- \| \| \\| Display name \\| In-view 40-45 seconds \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| In-view 40-45 seconds \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__in_view_40_to_45_seconds** |
| \| Display name \| In-view 40-45 seconds \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | In-view 40-45 seconds |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__in_view_45_to_50_seconds** \| \| --- \| \| \\| Display name \\| In-view 45-50 seconds \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| In-view 45-50 seconds \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__in_view_45_to_50_seconds** |
| \| Display name \| In-view 45-50 seconds \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | In-view 45-50 seconds |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__in_view_5_to_10_seconds** \| \| --- \| \| \\| Display name \\| In-view 5-10 seconds \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| In-view 5-10 seconds \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__in_view_5_to_10_seconds** |
| \| Display name \| In-view 5-10 seconds \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | In-view 5-10 seconds |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__in_view_greater_than_50_seconds** \| \| --- \| \| \\| Display name \\| In-view > 50 seconds \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| In-view > 50 seconds \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__in_view_greater_than_50_seconds** |
| \| Display name \| In-view > 50 seconds \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | In-view > 50 seconds |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__in_view_less_than_1_second** \| \| --- \| \| \\| Display name \\| In-view <1 second \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| In-view <1 second \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__in_view_less_than_1_second** |
| \| Display name \| In-view <1 second \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | In-view <1 second |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__invalid_traffic_ads** \| \| --- \| \| \\| Display name \\| Invalid traffic ads \\| \\| --- \\| --- \\| \\| Description \\| The number of ads that IAS detected as invalid traffic \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Invalid traffic ads \| \| Description \| The number of ads that IAS detected as invalid traffic \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__invalid_traffic_ads** |
| \| Display name \| Invalid traffic ads \| \| --- \| --- \| \| Description \| The number of ads that IAS detected as invalid traffic \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Invalid traffic ads |
| Description | The number of ads that IAS detected as invalid traffic |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__measured_ads** \| \| --- \| \| \\| Display name \\| Measured ads \\| \\| --- \\| --- \\| \\| Description \\| The total number of unblocked ads in the campaign with all detected invalid traffic removed, where IAS was able to collect viewability/audibility data \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Measured ads \| \| Description \| The total number of unblocked ads in the campaign with all detected invalid traffic removed, where IAS was able to collect viewability/audibility data \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__measured_ads** |
| \| Display name \| Measured ads \| \| --- \| --- \| \| Description \| The total number of unblocked ads in the campaign with all detected invalid traffic removed, where IAS was able to collect viewability/audibility data \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Measured ads |
| Description | The total number of unblocked ads in the campaign with all detected invalid traffic removed, where IAS was able to collect viewability/audibility data |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__measured_impressions** \| \| --- \| \| \\| Display name \\| Measured impressions \\| \\| --- \\| --- \\| \\| Description \\| Measured Ads that are rendered. This is always equals the number of all ads \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Measured impressions \| \| Description \| Measured Ads that are rendered. This is always equals the number of all ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__measured_impressions** |
| \| Display name \| Measured impressions \| \| --- \| --- \| \| Description \| Measured Ads that are rendered. This is always equals the number of all ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Measured impressions |
| Description | Measured Ads that are rendered. This is always equals the number of all ads |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__non_quality_ads** \| \| --- \| \| \\| Display name \\| Non-quality ads \\| \\| --- \\| --- \\| \\| Description \\| The number of ads that failed for Quality Impressions. A label like '(Excl. geo)' appears if some Quality criteria are deselected \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Non-quality ads \| \| Description \| The number of ads that failed for Quality Impressions. A label like '(Excl. geo)' appears if some Quality criteria are deselected \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__non_quality_ads** |
| \| Display name \| Non-quality ads \| \| --- \| --- \| \| Description \| The number of ads that failed for Quality Impressions. A label like '(Excl. geo)' appears if some Quality criteria are deselected \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Non-quality ads |
| Description | The number of ads that failed for Quality Impressions. A label like '(Excl. geo)' appears if some Quality criteria are deselected |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__non_quality_blocked_ads** \| \| --- \| \| \\| Display name \\| Non-quality blocked ads \\| \\| --- \\| --- \\| \\| Description \\| The number of ads that failed for Quality Impressions that were blocked. A label like '(Excl. geo)' appears if some Quality criteria are deselected \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Non-quality blocked ads \| \| Description \| The number of ads that failed for Quality Impressions that were blocked. A label like '(Excl. geo)' appears if some Quality criteria are deselected \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__non_quality_blocked_ads** |
| \| Display name \| Non-quality blocked ads \| \| --- \| --- \| \| Description \| The number of ads that failed for Quality Impressions that were blocked. A label like '(Excl. geo)' appears if some Quality criteria are deselected \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Non-quality blocked ads |
| Description | The number of ads that failed for Quality Impressions that were blocked. A label like '(Excl. geo)' appears if some Quality criteria are deselected |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__non_quality_invalid_traffic_ads** \| \| --- \| \| \\| Display name \\| Non-quality IVT ads \\| \\| --- \\| --- \\| \\| Description \\| The number of ads that failed for Quality Impressions due to a failed Invalid Traffic check. An ad can fail more than one Quality Impressions check, resulting in overlap \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Non-quality IVT ads \| \| Description \| The number of ads that failed for Quality Impressions due to a failed Invalid Traffic check. An ad can fail more than one Quality Impressions check, resulting in overlap \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__non_quality_invalid_traffic_ads** |
| \| Display name \| Non-quality IVT ads \| \| --- \| --- \| \| Description \| The number of ads that failed for Quality Impressions due to a failed Invalid Traffic check. An ad can fail more than one Quality Impressions check, resulting in overlap \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Non-quality IVT ads |
| Description | The number of ads that failed for Quality Impressions due to a failed Invalid Traffic check. An ad can fail more than one Quality Impressions check, resulting in overlap |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__non_quality_not_viewable_ads** \| \| --- \| \| \\| Display name \\| Non-quality not viewable ads \\| \\| --- \\| --- \\| \\| Description \\| The number of ads that failed for Quality Impressions due to a failed Viewability check. An ad can fail more than one Quality Impressions check, resulting in overlap \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Non-quality not viewable ads \| \| Description \| The number of ads that failed for Quality Impressions due to a failed Viewability check. An ad can fail more than one Quality Impressions check, resulting in overlap \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__non_quality_not_viewable_ads** |
| \| Display name \| Non-quality not viewable ads \| \| --- \| --- \| \| Description \| The number of ads that failed for Quality Impressions due to a failed Viewability check. An ad can fail more than one Quality Impressions check, resulting in overlap \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Non-quality not viewable ads |
| Description | The number of ads that failed for Quality Impressions due to a failed Viewability check. An ad can fail more than one Quality Impressions check, resulting in overlap |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__non_quality_out_of_geo_ads** \| \| --- \| \| \\| Display name \\| Non-quality out of geo ads \\| \\| --- \\| --- \\| \\| Description \\| The number of ads that failed for Quality Impressions due to a failed Geo check. An ad can fail more than one Quality Impressions check, resulting in overlap \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Non-quality out of geo ads \| \| Description \| The number of ads that failed for Quality Impressions due to a failed Geo check. An ad can fail more than one Quality Impressions check, resulting in overlap \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__non_quality_out_of_geo_ads** |
| \| Display name \| Non-quality out of geo ads \| \| --- \| --- \| \| Description \| The number of ads that failed for Quality Impressions due to a failed Geo check. An ad can fail more than one Quality Impressions check, resulting in overlap \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Non-quality out of geo ads |
| Description | The number of ads that failed for Quality Impressions due to a failed Geo check. An ad can fail more than one Quality Impressions check, resulting in overlap |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__not_viewable_ads** \| \| --- \| \| \\| Display name \\| Not viewable ads \\| \\| --- \\| --- \\| \\| Description \\| Number of ads in a campaign with all invalid traffic removed that did not meet the viewability requirements \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Not viewable ads \| \| Description \| Number of ads in a campaign with all invalid traffic removed that did not meet the viewability requirements \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__not_viewable_ads** |
| \| Display name \| Not viewable ads \| \| --- \| --- \| \| Description \| Number of ads in a campaign with all invalid traffic removed that did not meet the viewability requirements \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Not viewable ads |
| Description | Number of ads in a campaign with all invalid traffic removed that did not meet the viewability requirements |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__passed_ads** \| \| --- \| \| \\| Display name \\| Passed ads \\| \\| --- \\| --- \\| \\| Description \\| The number of ads that IAS passed for invalid traffic, brand safety, custom keywords, custom URL, geo, invisible URL, or target language \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Passed ads \| \| Description \| The number of ads that IAS passed for invalid traffic, brand safety, custom keywords, custom URL, geo, invisible URL, or target language \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__passed_ads** |
| \| Display name \| Passed ads \| \| --- \| --- \| \| Description \| The number of ads that IAS passed for invalid traffic, brand safety, custom keywords, custom URL, geo, invisible URL, or target language \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Passed ads |
| Description | The number of ads that IAS passed for invalid traffic, brand safety, custom keywords, custom URL, geo, invisible URL, or target language |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__quality_impressions** \| \| --- \| \| \\| Display name \\| Quality impressions \\| \\| --- \\| --- \\| \\| Description \\| The number of ads that passed all selected Quality criteria. A label like '(Excl. geo)' appears if some Quality criteria are deselected \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Quality impressions \| \| Description \| The number of ads that passed all selected Quality criteria. A label like '(Excl. geo)' appears if some Quality criteria are deselected \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__quality_impressions** |
| \| Display name \| Quality impressions \| \| --- \| --- \| \| Description \| The number of ads that passed all selected Quality criteria. A label like '(Excl. geo)' appears if some Quality criteria are deselected \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Quality impressions |
| Description | The number of ads that passed all selected Quality criteria. A label like '(Excl. geo)' appears if some Quality criteria are deselected |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__see_through_ads** \| \| --- \| \| \\| Display name \\| See-through ads \\| \\| --- \\| --- \\| \\| Description \\| The number of ads where IAS identified the top-level of a domain \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| See-through ads \| \| Description \| The number of ads where IAS identified the top-level of a domain \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__see_through_ads** |
| \| Display name \| See-through ads \| \| --- \| --- \| \| Description \| The number of ads where IAS identified the top-level of a domain \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | See-through ads |
| Description | The number of ads where IAS identified the top-level of a domain |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__team_id** \| \| --- \| \| \\| Display name \\| Team ID \\| \\| --- \\| --- \\| \\| Description \\| Team ID \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Team ID \| \| Description \| Team ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| performance__team_id** |
| \| Display name \| Team ID \| \| --- \| --- \| \| Description \| Team ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Team ID |
| Description | Team ID |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| performance__team_name** \| \| --- \| \| \\| Display name \\| Team name \\| \\| --- \\| --- \\| \\| Description \\| Team name \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Team name \| \| Description \| Team name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| performance__team_name** |
| \| Display name \| Team name \| \| --- \| --- \| \| Description \| Team name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Team name |
| Description | Team name |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| performance__total_tracked_ads** \| \| --- \| \| \\| Display name \\| Total tracked ads \\| \\| --- \\| --- \\| \\| Description \\| Number of ads processed by IAS \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Total tracked ads \| \| Description \| Number of ads processed by IAS \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__total_tracked_ads** |
| \| Display name \| Total tracked ads \| \| --- \| --- \| \| Description \| Number of ads processed by IAS \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Total tracked ads |
| Description | Number of ads processed by IAS |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__unblocked_invalid_traffic_ads** \| \| --- \| \| \\| Display name \\| Unblocked invalid traffic ads \\| \\| --- \\| --- \\| \\| Description \\| The number of ads that IAS detected as invalid traffic that were not blocked \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Unblocked invalid traffic ads \| \| Description \| The number of ads that IAS detected as invalid traffic that were not blocked \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__unblocked_invalid_traffic_ads** |
| \| Display name \| Unblocked invalid traffic ads \| \| --- \| --- \| \| Description \| The number of ads that IAS detected as invalid traffic that were not blocked \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Unblocked invalid traffic ads |
| Description | The number of ads that IAS detected as invalid traffic that were not blocked |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__unmeasured_ads** \| \| --- \| \| \\| Display name \\| Unmeasured ads \\| \\| --- \\| --- \\| \\| Description \\| Number of ads in a campaign that are not blocked but for which we are unable to make a viewability or invalid traffic measurement \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Unmeasured ads \| \| Description \| Number of ads in a campaign that are not blocked but for which we are unable to make a viewability or invalid traffic measurement \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__unmeasured_ads** |
| \| Display name \| Unmeasured ads \| \| --- \| --- \| \| Description \| Number of ads in a campaign that are not blocked but for which we are unable to make a viewability or invalid traffic measurement \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Unmeasured ads |
| Description | Number of ads in a campaign that are not blocked but for which we are unable to make a viewability or invalid traffic measurement |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__valid_traffic_ads** \| \| --- \| \| \\| Display name \\| Valid traffic ads \\| \\| --- \\| --- \\| \\| Description \\| The number of ads that IAS did not detect as invalid traffic \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Valid traffic ads \| \| Description \| The number of ads that IAS did not detect as invalid traffic \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__valid_traffic_ads** |
| \| Display name \| Valid traffic ads \| \| --- \| --- \| \| Description \| The number of ads that IAS did not detect as invalid traffic \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Valid traffic ads |
| Description | The number of ads that IAS did not detect as invalid traffic |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__viewable_impressions** \| \| --- \| \| \\| Display name \\| Viewable impressions \\| \\| --- \\| --- \\| \\| Description \\| The number of unblocked viewable impressions in the campaign with all detected invalid traffic removed, where at least 50% of the ad was in view for 1 continuous second for display (2 continuous seconds for video) and at least 1 pixel of the creative rendered on screen \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Viewable impressions \| \| Description \| The number of unblocked viewable impressions in the campaign with all detected invalid traffic removed, where at least 50% of the ad was in view for 1 continuous second for display (2 continuous seconds for video) and at least 1 pixel of the creative rendered on screen \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__viewable_impressions** |
| \| Display name \| Viewable impressions \| \| --- \| --- \| \| Description \| The number of unblocked viewable impressions in the campaign with all detected invalid traffic removed, where at least 50% of the ad was in view for 1 continuous second for display (2 continuous seconds for video) and at least 1 pixel of the creative rendered on screen \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Viewable impressions |
| Description | The number of unblocked viewable impressions in the campaign with all detected invalid traffic removed, where at least 50% of the ad was in view for 1 continuous second for display (2 continuous seconds for video) and at least 1 pixel of the creative rendered on screen |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |

### Table: MEDIA_PARTNER_PLACEMENT

| \| dataSourceName** \| \| --- \| \| \\| Display name \\| Data source \\| \\| --- \\| --- \\| \\| Description \\| The name of the source for this data, as listed on supermetrics.com/docs \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Data source \| \| Description \| The name of the source for this data, as listed on supermetrics.com/docs \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| --- |
| dataSourceName** |
| \| Display name \| Data source \| \| --- \| --- \| \| Description \| The name of the source for this data, as listed on supermetrics.com/docs \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Data source |
| Description | The name of the source for this data, as listed on supermetrics.com/docs |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| performance__advertiser_id** \| \| --- \| \| \\| Display name \\| Advertiser ID \\| \\| --- \\| --- \\| \\| Description \\| Advertiser ID \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Advertiser ID \| \| Description \| Advertiser ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| performance__advertiser_id** |
| \| Display name \| Advertiser ID \| \| --- \| --- \| \| Description \| Advertiser ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Advertiser ID |
| Description | Advertiser ID |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| performance__advertiser_name** \| \| --- \| \| \\| Display name \\| Advertiser name \\| \\| --- \\| --- \\| \\| Description \\| Advertiser name \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Advertiser name \| \| Description \| Advertiser name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| performance__advertiser_name** |
| \| Display name \| Advertiser name \| \| --- \| --- \| \| Description \| Advertiser name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Advertiser name |
| Description | Advertiser name |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| performance__blocked_ads** \| \| --- \| \| \\| Display name \\| Blocked ads \\| \\| --- \\| --- \\| \\| Description \\| Number of ads blocked for brand safety reasons. This number is a subset of total ads marked as failed for violating buy-side settings \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Blocked ads \| \| Description \| Number of ads blocked for brand safety reasons. This number is a subset of total ads marked as failed for violating buy-side settings \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__blocked_ads** |
| \| Display name \| Blocked ads \| \| --- \| --- \| \| Description \| Number of ads blocked for brand safety reasons. This number is a subset of total ads marked as failed for violating buy-side settings \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Blocked ads |
| Description | Number of ads blocked for brand safety reasons. This number is a subset of total ads marked as failed for violating buy-side settings |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__blocked_invalid_traffic_ads** \| \| --- \| \| \\| Display name \\| Blocked invalid traffic ads \\| \\| --- \\| --- \\| \\| Description \\| The number of ads that IAS detected as invalid traffic that were blocked \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Blocked invalid traffic ads \| \| Description \| The number of ads that IAS detected as invalid traffic that were blocked \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__blocked_invalid_traffic_ads** |
| \| Display name \| Blocked invalid traffic ads \| \| --- \| --- \| \| Description \| The number of ads that IAS detected as invalid traffic that were blocked \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Blocked invalid traffic ads |
| Description | The number of ads that IAS detected as invalid traffic that were blocked |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__campaign_id** \| \| --- \| \| \\| Display name \\| Campaign ID \\| \\| --- \\| --- \\| \\| Description \\| Campaign ID \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Campaign ID \| \| Description \| Campaign ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| performance__campaign_id** |
| \| Display name \| Campaign ID \| \| --- \| --- \| \| Description \| Campaign ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Campaign ID |
| Description | Campaign ID |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| performance__campaign_name** \| \| --- \| \| \\| Display name \\| Campaign name \\| \\| --- \\| --- \\| \\| Description \\| Campaign name \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Campaign name \| \| Description \| Campaign name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| performance__campaign_name** |
| \| Display name \| Campaign name \| \| --- \| --- \| \| Description \| Campaign name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Campaign name |
| Description | Campaign name |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| performance__date** \| \| --- \| \| \\| Display name \\| Date \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Display name \| Date \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| performance__date** |
| \| Display name \| Date \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Display name | Date |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| \| performance__eligible_ads_for_brand_safety** \| \| --- \| \| \\| Display name \\| Eligible ads for brand safety \\| \\| --- \\| --- \\| \\| Description \\| The number of ads IAS processed across all publishers that have opted into brand safety measurement \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Eligible ads for brand safety \| \| Description \| The number of ads IAS processed across all publishers that have opted into brand safety measurement \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__eligible_ads_for_brand_safety** |
| \| Display name \| Eligible ads for brand safety \| \| --- \| --- \| \| Description \| The number of ads IAS processed across all publishers that have opted into brand safety measurement \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Eligible ads for brand safety |
| Description | The number of ads IAS processed across all publishers that have opted into brand safety measurement |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__eligible_ads_for_invalid_traffic_detection** \| \| --- \| \| \\| Display name \\| Eligible ads for invalid traffic detection \\| \\| --- \\| --- \\| \\| Description \\| Excludes all ads where signals to make an IVT determination are missing. Note: This metric has been updated to no longer include test impressions, which was previously reported as GIVT and represents a trace amount of overall GIVT impressions \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Eligible ads for invalid traffic detection \| \| Description \| Excludes all ads where signals to make an IVT determination are missing. Note: This metric has been updated to no longer include test impressions, which was previously reported as GIVT and represents a trace amount of overall GIVT impressions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__eligible_ads_for_invalid_traffic_detection** |
| \| Display name \| Eligible ads for invalid traffic detection \| \| --- \| --- \| \| Description \| Excludes all ads where signals to make an IVT determination are missing. Note: This metric has been updated to no longer include test impressions, which was previously reported as GIVT and represents a trace amount of overall GIVT impressions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Eligible ads for invalid traffic detection |
| Description | Excludes all ads where signals to make an IVT determination are missing. Note: This metric has been updated to no longer include test impressions, which was previously reported as GIVT and represents a trace amount of overall GIVT impressions |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__eligible_ads_for_quality_impressions** \| \| --- \| \| \\| Display name \\| Eligible ads for quality impressions \\| \\| --- \\| --- \\| \\| Description \\| The number of ads that IAS measured for viewability/audibility or failed another selected criteria (such as brand safety, invalid traffic, or geo). A label like '(Excl. geo)' appears if some Quality criteria are deselected \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Eligible ads for quality impressions \| \| Description \| The number of ads that IAS measured for viewability/audibility or failed another selected criteria (such as brand safety, invalid traffic, or geo). A label like '(Excl. geo)' appears if some Quality criteria are deselected \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__eligible_ads_for_quality_impressions** |
| \| Display name \| Eligible ads for quality impressions \| \| --- \| --- \| \| Description \| The number of ads that IAS measured for viewability/audibility or failed another selected criteria (such as brand safety, invalid traffic, or geo). A label like '(Excl. geo)' appears if some Quality criteria are deselected \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Eligible ads for quality impressions |
| Description | The number of ads that IAS measured for viewability/audibility or failed another selected criteria (such as brand safety, invalid traffic, or geo). A label like '(Excl. geo)' appears if some Quality criteria are deselected |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__eligible_ads_for_viewability_measurement** \| \| --- \| \| \\| Display name \\| Eligible ads for viewability measurement \\| \\| --- \\| --- \\| \\| Description \\| The total number of ads which are eligible for measuring viewability-related metrics \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Eligible ads for viewability measurement \| \| Description \| The total number of ads which are eligible for measuring viewability-related metrics \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__eligible_ads_for_viewability_measurement** |
| \| Display name \| Eligible ads for viewability measurement \| \| --- \| --- \| \| Description \| The total number of ads which are eligible for measuring viewability-related metrics \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Eligible ads for viewability measurement |
| Description | The total number of ads which are eligible for measuring viewability-related metrics |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__failed_ads** \| \| --- \| \| \\| Display name \\| Failed ads \\| \\| --- \\| --- \\| \\| Description \\| The number of failed ads for invalid traffic, brand safety, custom keywords, custom URL, geo, invisible URL, target language, or your Brand suitability profile. These ads may or may not be blocked \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Failed ads \| \| Description \| The number of failed ads for invalid traffic, brand safety, custom keywords, custom URL, geo, invisible URL, target language, or your Brand suitability profile. These ads may or may not be blocked \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__failed_ads** |
| \| Display name \| Failed ads \| \| --- \| --- \| \| Description \| The number of failed ads for invalid traffic, brand safety, custom keywords, custom URL, geo, invisible URL, target language, or your Brand suitability profile. These ads may or may not be blocked \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Failed ads |
| Description | The number of failed ads for invalid traffic, brand safety, custom keywords, custom URL, geo, invisible URL, target language, or your Brand suitability profile. These ads may or may not be blocked |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__failed_brand_safety_ads** \| \| --- \| \| \\| Display name \\| Non-quality brand safety ads \\| \\| --- \\| --- \\| \\| Description \\| The number of ads that failed for Quality Impressions due to a failed Brand Safety check. An ad can fail more than one Quality Impressions check, resulting in overlap \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Non-quality brand safety ads \| \| Description \| The number of ads that failed for Quality Impressions due to a failed Brand Safety check. An ad can fail more than one Quality Impressions check, resulting in overlap \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__failed_brand_safety_ads** |
| \| Display name \| Non-quality brand safety ads \| \| --- \| --- \| \| Description \| The number of ads that failed for Quality Impressions due to a failed Brand Safety check. An ad can fail more than one Quality Impressions check, resulting in overlap \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Non-quality brand safety ads |
| Description | The number of ads that failed for Quality Impressions due to a failed Brand Safety check. An ad can fail more than one Quality Impressions check, resulting in overlap |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__in_view_1_to_2_seconds** \| \| --- \| \| \\| Display name \\| In-view 1-2 seconds \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| In-view 1-2 seconds \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__in_view_1_to_2_seconds** |
| \| Display name \| In-view 1-2 seconds \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | In-view 1-2 seconds |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__in_view_10_to_15_seconds** \| \| --- \| \| \\| Display name \\| In-view 10-15 seconds \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| In-view 10-15 seconds \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__in_view_10_to_15_seconds** |
| \| Display name \| In-view 10-15 seconds \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | In-view 10-15 seconds |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__in_view_15_to_20_seconds** \| \| --- \| \| \\| Display name \\| In-view 15-20 seconds \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| In-view 15-20 seconds \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__in_view_15_to_20_seconds** |
| \| Display name \| In-view 15-20 seconds \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | In-view 15-20 seconds |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__in_view_2_to_5_seconds** \| \| --- \| \| \\| Display name \\| In-view 2-5 seconds \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| In-view 2-5 seconds \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__in_view_2_to_5_seconds** |
| \| Display name \| In-view 2-5 seconds \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | In-view 2-5 seconds |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__in_view_20_to_25_seconds** \| \| --- \| \| \\| Display name \\| In-view 20-25 seconds \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| In-view 20-25 seconds \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__in_view_20_to_25_seconds** |
| \| Display name \| In-view 20-25 seconds \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | In-view 20-25 seconds |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__in_view_25_to_30_seconds** \| \| --- \| \| \\| Display name \\| In-view 25-30 seconds \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| In-view 25-30 seconds \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__in_view_25_to_30_seconds** |
| \| Display name \| In-view 25-30 seconds \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | In-view 25-30 seconds |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__in_view_30_to_35_seconds** \| \| --- \| \| \\| Display name \\| In-view 30-35 seconds \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| In-view 30-35 seconds \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__in_view_30_to_35_seconds** |
| \| Display name \| In-view 30-35 seconds \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | In-view 30-35 seconds |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__in_view_35_to_40_seconds** \| \| --- \| \| \\| Display name \\| In-view 35-40 seconds \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| In-view 35-40 seconds \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__in_view_35_to_40_seconds** |
| \| Display name \| In-view 35-40 seconds \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | In-view 35-40 seconds |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__in_view_40_to_45_seconds** \| \| --- \| \| \\| Display name \\| In-view 40-45 seconds \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| In-view 40-45 seconds \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__in_view_40_to_45_seconds** |
| \| Display name \| In-view 40-45 seconds \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | In-view 40-45 seconds |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__in_view_45_to_50_seconds** \| \| --- \| \| \\| Display name \\| In-view 45-50 seconds \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| In-view 45-50 seconds \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__in_view_45_to_50_seconds** |
| \| Display name \| In-view 45-50 seconds \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | In-view 45-50 seconds |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__in_view_5_to_10_seconds** \| \| --- \| \| \\| Display name \\| In-view 5-10 seconds \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| In-view 5-10 seconds \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__in_view_5_to_10_seconds** |
| \| Display name \| In-view 5-10 seconds \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | In-view 5-10 seconds |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__in_view_greater_than_50_seconds** \| \| --- \| \| \\| Display name \\| In-view > 50 seconds \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| In-view > 50 seconds \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__in_view_greater_than_50_seconds** |
| \| Display name \| In-view > 50 seconds \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | In-view > 50 seconds |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__in_view_less_than_1_second** \| \| --- \| \| \\| Display name \\| In-view <1 second \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| In-view <1 second \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__in_view_less_than_1_second** |
| \| Display name \| In-view <1 second \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | In-view <1 second |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__invalid_traffic_ads** \| \| --- \| \| \\| Display name \\| Invalid traffic ads \\| \\| --- \\| --- \\| \\| Description \\| The number of ads that IAS detected as invalid traffic \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Invalid traffic ads \| \| Description \| The number of ads that IAS detected as invalid traffic \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__invalid_traffic_ads** |
| \| Display name \| Invalid traffic ads \| \| --- \| --- \| \| Description \| The number of ads that IAS detected as invalid traffic \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Invalid traffic ads |
| Description | The number of ads that IAS detected as invalid traffic |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__measured_ads** \| \| --- \| \| \\| Display name \\| Measured ads \\| \\| --- \\| --- \\| \\| Description \\| The total number of unblocked ads in the campaign with all detected invalid traffic removed, where IAS was able to collect viewability/audibility data \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Measured ads \| \| Description \| The total number of unblocked ads in the campaign with all detected invalid traffic removed, where IAS was able to collect viewability/audibility data \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__measured_ads** |
| \| Display name \| Measured ads \| \| --- \| --- \| \| Description \| The total number of unblocked ads in the campaign with all detected invalid traffic removed, where IAS was able to collect viewability/audibility data \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Measured ads |
| Description | The total number of unblocked ads in the campaign with all detected invalid traffic removed, where IAS was able to collect viewability/audibility data |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__measured_impressions** \| \| --- \| \| \\| Display name \\| Measured impressions \\| \\| --- \\| --- \\| \\| Description \\| Measured Ads that are rendered. This is always equals the number of all ads \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Measured impressions \| \| Description \| Measured Ads that are rendered. This is always equals the number of all ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__measured_impressions** |
| \| Display name \| Measured impressions \| \| --- \| --- \| \| Description \| Measured Ads that are rendered. This is always equals the number of all ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Measured impressions |
| Description | Measured Ads that are rendered. This is always equals the number of all ads |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__media_partner** \| \| --- \| \| \\| Display name \\| Media partner \\| \\| --- \\| --- \\| \\| Description \\| Media partner name \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Media partner \| \| Description \| Media partner name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| performance__media_partner** |
| \| Display name \| Media partner \| \| --- \| --- \| \| Description \| Media partner name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Media partner |
| Description | Media partner name |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| performance__media_partner_id** \| \| --- \| \| \\| Display name \\| Media partner ID \\| \\| --- \\| --- \\| \\| Description \\| Unique identifier for the media partner \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Media partner ID \| \| Description \| Unique identifier for the media partner \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| performance__media_partner_id** |
| \| Display name \| Media partner ID \| \| --- \| --- \| \| Description \| Unique identifier for the media partner \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Media partner ID |
| Description | Unique identifier for the media partner |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| performance__non_quality_ads** \| \| --- \| \| \\| Display name \\| Non-quality ads \\| \\| --- \\| --- \\| \\| Description \\| The number of ads that failed for Quality Impressions. A label like '(Excl. geo)' appears if some Quality criteria are deselected \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Non-quality ads \| \| Description \| The number of ads that failed for Quality Impressions. A label like '(Excl. geo)' appears if some Quality criteria are deselected \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__non_quality_ads** |
| \| Display name \| Non-quality ads \| \| --- \| --- \| \| Description \| The number of ads that failed for Quality Impressions. A label like '(Excl. geo)' appears if some Quality criteria are deselected \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Non-quality ads |
| Description | The number of ads that failed for Quality Impressions. A label like '(Excl. geo)' appears if some Quality criteria are deselected |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__non_quality_blocked_ads** \| \| --- \| \| \\| Display name \\| Non-quality blocked ads \\| \\| --- \\| --- \\| \\| Description \\| The number of ads that failed for Quality Impressions that were blocked. A label like '(Excl. geo)' appears if some Quality criteria are deselected \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Non-quality blocked ads \| \| Description \| The number of ads that failed for Quality Impressions that were blocked. A label like '(Excl. geo)' appears if some Quality criteria are deselected \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__non_quality_blocked_ads** |
| \| Display name \| Non-quality blocked ads \| \| --- \| --- \| \| Description \| The number of ads that failed for Quality Impressions that were blocked. A label like '(Excl. geo)' appears if some Quality criteria are deselected \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Non-quality blocked ads |
| Description | The number of ads that failed for Quality Impressions that were blocked. A label like '(Excl. geo)' appears if some Quality criteria are deselected |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__non_quality_invalid_traffic_ads** \| \| --- \| \| \\| Display name \\| Non-quality IVT ads \\| \\| --- \\| --- \\| \\| Description \\| The number of ads that failed for Quality Impressions due to a failed Invalid Traffic check. An ad can fail more than one Quality Impressions check, resulting in overlap \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Non-quality IVT ads \| \| Description \| The number of ads that failed for Quality Impressions due to a failed Invalid Traffic check. An ad can fail more than one Quality Impressions check, resulting in overlap \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__non_quality_invalid_traffic_ads** |
| \| Display name \| Non-quality IVT ads \| \| --- \| --- \| \| Description \| The number of ads that failed for Quality Impressions due to a failed Invalid Traffic check. An ad can fail more than one Quality Impressions check, resulting in overlap \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Non-quality IVT ads |
| Description | The number of ads that failed for Quality Impressions due to a failed Invalid Traffic check. An ad can fail more than one Quality Impressions check, resulting in overlap |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__non_quality_not_viewable_ads** \| \| --- \| \| \\| Display name \\| Non-quality not viewable ads \\| \\| --- \\| --- \\| \\| Description \\| The number of ads that failed for Quality Impressions due to a failed Viewability check. An ad can fail more than one Quality Impressions check, resulting in overlap \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Non-quality not viewable ads \| \| Description \| The number of ads that failed for Quality Impressions due to a failed Viewability check. An ad can fail more than one Quality Impressions check, resulting in overlap \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__non_quality_not_viewable_ads** |
| \| Display name \| Non-quality not viewable ads \| \| --- \| --- \| \| Description \| The number of ads that failed for Quality Impressions due to a failed Viewability check. An ad can fail more than one Quality Impressions check, resulting in overlap \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Non-quality not viewable ads |
| Description | The number of ads that failed for Quality Impressions due to a failed Viewability check. An ad can fail more than one Quality Impressions check, resulting in overlap |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__non_quality_out_of_geo_ads** \| \| --- \| \| \\| Display name \\| Non-quality out of geo ads \\| \\| --- \\| --- \\| \\| Description \\| The number of ads that failed for Quality Impressions due to a failed Geo check. An ad can fail more than one Quality Impressions check, resulting in overlap \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Non-quality out of geo ads \| \| Description \| The number of ads that failed for Quality Impressions due to a failed Geo check. An ad can fail more than one Quality Impressions check, resulting in overlap \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__non_quality_out_of_geo_ads** |
| \| Display name \| Non-quality out of geo ads \| \| --- \| --- \| \| Description \| The number of ads that failed for Quality Impressions due to a failed Geo check. An ad can fail more than one Quality Impressions check, resulting in overlap \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Non-quality out of geo ads |
| Description | The number of ads that failed for Quality Impressions due to a failed Geo check. An ad can fail more than one Quality Impressions check, resulting in overlap |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__not_viewable_ads** \| \| --- \| \| \\| Display name \\| Not viewable ads \\| \\| --- \\| --- \\| \\| Description \\| Number of ads in a campaign with all invalid traffic removed that did not meet the viewability requirements \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Not viewable ads \| \| Description \| Number of ads in a campaign with all invalid traffic removed that did not meet the viewability requirements \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__not_viewable_ads** |
| \| Display name \| Not viewable ads \| \| --- \| --- \| \| Description \| Number of ads in a campaign with all invalid traffic removed that did not meet the viewability requirements \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Not viewable ads |
| Description | Number of ads in a campaign with all invalid traffic removed that did not meet the viewability requirements |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__passed_ads** \| \| --- \| \| \\| Display name \\| Passed ads \\| \\| --- \\| --- \\| \\| Description \\| The number of ads that IAS passed for invalid traffic, brand safety, custom keywords, custom URL, geo, invisible URL, or target language \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Passed ads \| \| Description \| The number of ads that IAS passed for invalid traffic, brand safety, custom keywords, custom URL, geo, invisible URL, or target language \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__passed_ads** |
| \| Display name \| Passed ads \| \| --- \| --- \| \| Description \| The number of ads that IAS passed for invalid traffic, brand safety, custom keywords, custom URL, geo, invisible URL, or target language \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Passed ads |
| Description | The number of ads that IAS passed for invalid traffic, brand safety, custom keywords, custom URL, geo, invisible URL, or target language |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__placement_id** \| \| --- \| \| \\| Display name \\| Placement ID \\| \\| --- \\| --- \\| \\| Description \\| The ID of the placement where the ad was displayed \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Placement ID \| \| Description \| The ID of the placement where the ad was displayed \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| performance__placement_id** |
| \| Display name \| Placement ID \| \| --- \| --- \| \| Description \| The ID of the placement where the ad was displayed \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Placement ID |
| Description | The ID of the placement where the ad was displayed |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| performance__placement_name** \| \| --- \| \| \\| Display name \\| Placement name \\| \\| --- \\| --- \\| \\| Description \\| The specific placement where the ad was displayed \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Placement name \| \| Description \| The specific placement where the ad was displayed \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| performance__placement_name** |
| \| Display name \| Placement name \| \| --- \| --- \| \| Description \| The specific placement where the ad was displayed \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Placement name |
| Description | The specific placement where the ad was displayed |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| performance__quality_impressions** \| \| --- \| \| \\| Display name \\| Quality impressions \\| \\| --- \\| --- \\| \\| Description \\| The number of ads that passed all selected Quality criteria. A label like '(Excl. geo)' appears if some Quality criteria are deselected \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Quality impressions \| \| Description \| The number of ads that passed all selected Quality criteria. A label like '(Excl. geo)' appears if some Quality criteria are deselected \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__quality_impressions** |
| \| Display name \| Quality impressions \| \| --- \| --- \| \| Description \| The number of ads that passed all selected Quality criteria. A label like '(Excl. geo)' appears if some Quality criteria are deselected \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Quality impressions |
| Description | The number of ads that passed all selected Quality criteria. A label like '(Excl. geo)' appears if some Quality criteria are deselected |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__see_through_ads** \| \| --- \| \| \\| Display name \\| See-through ads \\| \\| --- \\| --- \\| \\| Description \\| The number of ads where IAS identified the top-level of a domain \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| See-through ads \| \| Description \| The number of ads where IAS identified the top-level of a domain \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__see_through_ads** |
| \| Display name \| See-through ads \| \| --- \| --- \| \| Description \| The number of ads where IAS identified the top-level of a domain \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | See-through ads |
| Description | The number of ads where IAS identified the top-level of a domain |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__team_id** \| \| --- \| \| \\| Display name \\| Team ID \\| \\| --- \\| --- \\| \\| Description \\| Team ID \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Team ID \| \| Description \| Team ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| performance__team_id** |
| \| Display name \| Team ID \| \| --- \| --- \| \| Description \| Team ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Team ID |
| Description | Team ID |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| performance__team_name** \| \| --- \| \| \\| Display name \\| Team name \\| \\| --- \\| --- \\| \\| Description \\| Team name \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Team name \| \| Description \| Team name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| performance__team_name** |
| \| Display name \| Team name \| \| --- \| --- \| \| Description \| Team name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Team name |
| Description | Team name |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| performance__total_tracked_ads** \| \| --- \| \| \\| Display name \\| Total tracked ads \\| \\| --- \\| --- \\| \\| Description \\| Number of ads processed by IAS \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Total tracked ads \| \| Description \| Number of ads processed by IAS \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__total_tracked_ads** |
| \| Display name \| Total tracked ads \| \| --- \| --- \| \| Description \| Number of ads processed by IAS \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Total tracked ads |
| Description | Number of ads processed by IAS |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__unblocked_invalid_traffic_ads** \| \| --- \| \| \\| Display name \\| Unblocked invalid traffic ads \\| \\| --- \\| --- \\| \\| Description \\| The number of ads that IAS detected as invalid traffic that were not blocked \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Unblocked invalid traffic ads \| \| Description \| The number of ads that IAS detected as invalid traffic that were not blocked \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__unblocked_invalid_traffic_ads** |
| \| Display name \| Unblocked invalid traffic ads \| \| --- \| --- \| \| Description \| The number of ads that IAS detected as invalid traffic that were not blocked \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Unblocked invalid traffic ads |
| Description | The number of ads that IAS detected as invalid traffic that were not blocked |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__unmeasured_ads** \| \| --- \| \| \\| Display name \\| Unmeasured ads \\| \\| --- \\| --- \\| \\| Description \\| Number of ads in a campaign that are not blocked but for which we are unable to make a viewability or invalid traffic measurement \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Unmeasured ads \| \| Description \| Number of ads in a campaign that are not blocked but for which we are unable to make a viewability or invalid traffic measurement \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__unmeasured_ads** |
| \| Display name \| Unmeasured ads \| \| --- \| --- \| \| Description \| Number of ads in a campaign that are not blocked but for which we are unable to make a viewability or invalid traffic measurement \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Unmeasured ads |
| Description | Number of ads in a campaign that are not blocked but for which we are unable to make a viewability or invalid traffic measurement |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__valid_traffic_ads** \| \| --- \| \| \\| Display name \\| Valid traffic ads \\| \\| --- \\| --- \\| \\| Description \\| The number of ads that IAS did not detect as invalid traffic \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Valid traffic ads \| \| Description \| The number of ads that IAS did not detect as invalid traffic \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__valid_traffic_ads** |
| \| Display name \| Valid traffic ads \| \| --- \| --- \| \| Description \| The number of ads that IAS did not detect as invalid traffic \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Valid traffic ads |
| Description | The number of ads that IAS did not detect as invalid traffic |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__viewable_impressions** \| \| --- \| \| \\| Display name \\| Viewable impressions \\| \\| --- \\| --- \\| \\| Description \\| The number of unblocked viewable impressions in the campaign with all detected invalid traffic removed, where at least 50% of the ad was in view for 1 continuous second for display (2 continuous seconds for video) and at least 1 pixel of the creative rendered on screen \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Viewable impressions \| \| Description \| The number of unblocked viewable impressions in the campaign with all detected invalid traffic removed, where at least 50% of the ad was in view for 1 continuous second for display (2 continuous seconds for video) and at least 1 pixel of the creative rendered on screen \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__viewable_impressions** |
| \| Display name \| Viewable impressions \| \| --- \| --- \| \| Description \| The number of unblocked viewable impressions in the campaign with all detected invalid traffic removed, where at least 50% of the ad was in view for 1 continuous second for display (2 continuous seconds for video) and at least 1 pixel of the creative rendered on screen \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Viewable impressions |
| Description | The number of unblocked viewable impressions in the campaign with all detected invalid traffic removed, where at least 50% of the ad was in view for 1 continuous second for display (2 continuous seconds for video) and at least 1 pixel of the creative rendered on screen |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |

### Table: APP

| \| dataSourceName** \| \| --- \| \| \\| Display name \\| Data source \\| \\| --- \\| --- \\| \\| Description \\| The name of the source for this data, as listed on supermetrics.com/docs \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Data source \| \| Description \| The name of the source for this data, as listed on supermetrics.com/docs \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| --- |
| dataSourceName** |
| \| Display name \| Data source \| \| --- \| --- \| \| Description \| The name of the source for this data, as listed on supermetrics.com/docs \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Data source |
| Description | The name of the source for this data, as listed on supermetrics.com/docs |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| performance__advertiser_id** \| \| --- \| \| \\| Display name \\| Advertiser ID \\| \\| --- \\| --- \\| \\| Description \\| Advertiser ID \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Advertiser ID \| \| Description \| Advertiser ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| performance__advertiser_id** |
| \| Display name \| Advertiser ID \| \| --- \| --- \| \| Description \| Advertiser ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Advertiser ID |
| Description | Advertiser ID |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| performance__advertiser_name** \| \| --- \| \| \\| Display name \\| Advertiser name \\| \\| --- \\| --- \\| \\| Description \\| Advertiser name \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Advertiser name \| \| Description \| Advertiser name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| performance__advertiser_name** |
| \| Display name \| Advertiser name \| \| --- \| --- \| \| Description \| Advertiser name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Advertiser name |
| Description | Advertiser name |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| performance__app_name** \| \| --- \| \| \\| Display name \\| App name \\| \\| --- \\| --- \\| \\| Description \\| The specific app where the ad was displayed \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| App name \| \| Description \| The specific app where the ad was displayed \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| performance__app_name** |
| \| Display name \| App name \| \| --- \| --- \| \| Description \| The specific app where the ad was displayed \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | App name |
| Description | The specific app where the ad was displayed |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| performance__blocked_ads** \| \| --- \| \| \\| Display name \\| Blocked ads \\| \\| --- \\| --- \\| \\| Description \\| Number of ads blocked for brand safety reasons. This number is a subset of total ads marked as failed for violating buy-side settings \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Blocked ads \| \| Description \| Number of ads blocked for brand safety reasons. This number is a subset of total ads marked as failed for violating buy-side settings \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__blocked_ads** |
| \| Display name \| Blocked ads \| \| --- \| --- \| \| Description \| Number of ads blocked for brand safety reasons. This number is a subset of total ads marked as failed for violating buy-side settings \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Blocked ads |
| Description | Number of ads blocked for brand safety reasons. This number is a subset of total ads marked as failed for violating buy-side settings |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__blocked_invalid_traffic_ads** \| \| --- \| \| \\| Display name \\| Blocked invalid traffic ads \\| \\| --- \\| --- \\| \\| Description \\| The number of ads that IAS detected as invalid traffic that were blocked \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Blocked invalid traffic ads \| \| Description \| The number of ads that IAS detected as invalid traffic that were blocked \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__blocked_invalid_traffic_ads** |
| \| Display name \| Blocked invalid traffic ads \| \| --- \| --- \| \| Description \| The number of ads that IAS detected as invalid traffic that were blocked \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Blocked invalid traffic ads |
| Description | The number of ads that IAS detected as invalid traffic that were blocked |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__bundle_id** \| \| --- \| \| \\| Display name \\| Bundle ID \\| \\| --- \\| --- \\| \\| Description \\| A unique ID of the app where the ad was displayed \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Bundle ID \| \| Description \| A unique ID of the app where the ad was displayed \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| performance__bundle_id** |
| \| Display name \| Bundle ID \| \| --- \| --- \| \| Description \| A unique ID of the app where the ad was displayed \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Bundle ID |
| Description | A unique ID of the app where the ad was displayed |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| performance__date** \| \| --- \| \| \\| Display name \\| Date \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Display name \| Date \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| performance__date** |
| \| Display name \| Date \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Display name | Date |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| \| performance__eligible_ads_for_brand_safety** \| \| --- \| \| \\| Display name \\| Eligible ads for brand safety \\| \\| --- \\| --- \\| \\| Description \\| The number of ads IAS processed across all publishers that have opted into brand safety measurement \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Eligible ads for brand safety \| \| Description \| The number of ads IAS processed across all publishers that have opted into brand safety measurement \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__eligible_ads_for_brand_safety** |
| \| Display name \| Eligible ads for brand safety \| \| --- \| --- \| \| Description \| The number of ads IAS processed across all publishers that have opted into brand safety measurement \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Eligible ads for brand safety |
| Description | The number of ads IAS processed across all publishers that have opted into brand safety measurement |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__eligible_ads_for_invalid_traffic_detection** \| \| --- \| \| \\| Display name \\| Eligible ads for invalid traffic detection \\| \\| --- \\| --- \\| \\| Description \\| Excludes all ads where signals to make an IVT determination are missing. Note: This metric has been updated to no longer include test impressions, which was previously reported as GIVT and represents a trace amount of overall GIVT impressions \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Eligible ads for invalid traffic detection \| \| Description \| Excludes all ads where signals to make an IVT determination are missing. Note: This metric has been updated to no longer include test impressions, which was previously reported as GIVT and represents a trace amount of overall GIVT impressions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__eligible_ads_for_invalid_traffic_detection** |
| \| Display name \| Eligible ads for invalid traffic detection \| \| --- \| --- \| \| Description \| Excludes all ads where signals to make an IVT determination are missing. Note: This metric has been updated to no longer include test impressions, which was previously reported as GIVT and represents a trace amount of overall GIVT impressions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Eligible ads for invalid traffic detection |
| Description | Excludes all ads where signals to make an IVT determination are missing. Note: This metric has been updated to no longer include test impressions, which was previously reported as GIVT and represents a trace amount of overall GIVT impressions |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__eligible_ads_for_quality_impressions** \| \| --- \| \| \\| Display name \\| Eligible ads for quality impressions \\| \\| --- \\| --- \\| \\| Description \\| The number of ads that IAS measured for viewability/audibility or failed another selected criteria (such as brand safety, invalid traffic, or geo). A label like '(Excl. geo)' appears if some Quality criteria are deselected \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Eligible ads for quality impressions \| \| Description \| The number of ads that IAS measured for viewability/audibility or failed another selected criteria (such as brand safety, invalid traffic, or geo). A label like '(Excl. geo)' appears if some Quality criteria are deselected \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__eligible_ads_for_quality_impressions** |
| \| Display name \| Eligible ads for quality impressions \| \| --- \| --- \| \| Description \| The number of ads that IAS measured for viewability/audibility or failed another selected criteria (such as brand safety, invalid traffic, or geo). A label like '(Excl. geo)' appears if some Quality criteria are deselected \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Eligible ads for quality impressions |
| Description | The number of ads that IAS measured for viewability/audibility or failed another selected criteria (such as brand safety, invalid traffic, or geo). A label like '(Excl. geo)' appears if some Quality criteria are deselected |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__eligible_ads_for_viewability_measurement** \| \| --- \| \| \\| Display name \\| Eligible ads for viewability measurement \\| \\| --- \\| --- \\| \\| Description \\| The total number of ads which are eligible for measuring viewability-related metrics \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Eligible ads for viewability measurement \| \| Description \| The total number of ads which are eligible for measuring viewability-related metrics \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__eligible_ads_for_viewability_measurement** |
| \| Display name \| Eligible ads for viewability measurement \| \| --- \| --- \| \| Description \| The total number of ads which are eligible for measuring viewability-related metrics \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Eligible ads for viewability measurement |
| Description | The total number of ads which are eligible for measuring viewability-related metrics |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__failed_ads** \| \| --- \| \| \\| Display name \\| Failed ads \\| \\| --- \\| --- \\| \\| Description \\| The number of failed ads for invalid traffic, brand safety, custom keywords, custom URL, geo, invisible URL, target language, or your Brand suitability profile. These ads may or may not be blocked \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Failed ads \| \| Description \| The number of failed ads for invalid traffic, brand safety, custom keywords, custom URL, geo, invisible URL, target language, or your Brand suitability profile. These ads may or may not be blocked \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__failed_ads** |
| \| Display name \| Failed ads \| \| --- \| --- \| \| Description \| The number of failed ads for invalid traffic, brand safety, custom keywords, custom URL, geo, invisible URL, target language, or your Brand suitability profile. These ads may or may not be blocked \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Failed ads |
| Description | The number of failed ads for invalid traffic, brand safety, custom keywords, custom URL, geo, invisible URL, target language, or your Brand suitability profile. These ads may or may not be blocked |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__failed_brand_safety_ads** \| \| --- \| \| \\| Display name \\| Non-quality brand safety ads \\| \\| --- \\| --- \\| \\| Description \\| The number of ads that failed for Quality Impressions due to a failed Brand Safety check. An ad can fail more than one Quality Impressions check, resulting in overlap \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Non-quality brand safety ads \| \| Description \| The number of ads that failed for Quality Impressions due to a failed Brand Safety check. An ad can fail more than one Quality Impressions check, resulting in overlap \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__failed_brand_safety_ads** |
| \| Display name \| Non-quality brand safety ads \| \| --- \| --- \| \| Description \| The number of ads that failed for Quality Impressions due to a failed Brand Safety check. An ad can fail more than one Quality Impressions check, resulting in overlap \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Non-quality brand safety ads |
| Description | The number of ads that failed for Quality Impressions due to a failed Brand Safety check. An ad can fail more than one Quality Impressions check, resulting in overlap |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__in_view_1_to_2_seconds** \| \| --- \| \| \\| Display name \\| In-view 1-2 seconds \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| In-view 1-2 seconds \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__in_view_1_to_2_seconds** |
| \| Display name \| In-view 1-2 seconds \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | In-view 1-2 seconds |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__in_view_10_to_15_seconds** \| \| --- \| \| \\| Display name \\| In-view 10-15 seconds \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| In-view 10-15 seconds \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__in_view_10_to_15_seconds** |
| \| Display name \| In-view 10-15 seconds \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | In-view 10-15 seconds |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__in_view_15_to_20_seconds** \| \| --- \| \| \\| Display name \\| In-view 15-20 seconds \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| In-view 15-20 seconds \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__in_view_15_to_20_seconds** |
| \| Display name \| In-view 15-20 seconds \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | In-view 15-20 seconds |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__in_view_2_to_5_seconds** \| \| --- \| \| \\| Display name \\| In-view 2-5 seconds \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| In-view 2-5 seconds \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__in_view_2_to_5_seconds** |
| \| Display name \| In-view 2-5 seconds \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | In-view 2-5 seconds |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__in_view_20_to_25_seconds** \| \| --- \| \| \\| Display name \\| In-view 20-25 seconds \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| In-view 20-25 seconds \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__in_view_20_to_25_seconds** |
| \| Display name \| In-view 20-25 seconds \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | In-view 20-25 seconds |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__in_view_25_to_30_seconds** \| \| --- \| \| \\| Display name \\| In-view 25-30 seconds \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| In-view 25-30 seconds \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__in_view_25_to_30_seconds** |
| \| Display name \| In-view 25-30 seconds \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | In-view 25-30 seconds |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__in_view_30_to_35_seconds** \| \| --- \| \| \\| Display name \\| In-view 30-35 seconds \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| In-view 30-35 seconds \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__in_view_30_to_35_seconds** |
| \| Display name \| In-view 30-35 seconds \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | In-view 30-35 seconds |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__in_view_35_to_40_seconds** \| \| --- \| \| \\| Display name \\| In-view 35-40 seconds \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| In-view 35-40 seconds \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__in_view_35_to_40_seconds** |
| \| Display name \| In-view 35-40 seconds \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | In-view 35-40 seconds |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__in_view_40_to_45_seconds** \| \| --- \| \| \\| Display name \\| In-view 40-45 seconds \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| In-view 40-45 seconds \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__in_view_40_to_45_seconds** |
| \| Display name \| In-view 40-45 seconds \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | In-view 40-45 seconds |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__in_view_45_to_50_seconds** \| \| --- \| \| \\| Display name \\| In-view 45-50 seconds \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| In-view 45-50 seconds \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__in_view_45_to_50_seconds** |
| \| Display name \| In-view 45-50 seconds \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | In-view 45-50 seconds |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__in_view_5_to_10_seconds** \| \| --- \| \| \\| Display name \\| In-view 5-10 seconds \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| In-view 5-10 seconds \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__in_view_5_to_10_seconds** |
| \| Display name \| In-view 5-10 seconds \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | In-view 5-10 seconds |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__in_view_greater_than_50_seconds** \| \| --- \| \| \\| Display name \\| In-view > 50 seconds \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| In-view > 50 seconds \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__in_view_greater_than_50_seconds** |
| \| Display name \| In-view > 50 seconds \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | In-view > 50 seconds |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__in_view_less_than_1_second** \| \| --- \| \| \\| Display name \\| In-view <1 second \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| In-view <1 second \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__in_view_less_than_1_second** |
| \| Display name \| In-view <1 second \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | In-view <1 second |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__invalid_traffic_ads** \| \| --- \| \| \\| Display name \\| Invalid traffic ads \\| \\| --- \\| --- \\| \\| Description \\| The number of ads that IAS detected as invalid traffic \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Invalid traffic ads \| \| Description \| The number of ads that IAS detected as invalid traffic \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__invalid_traffic_ads** |
| \| Display name \| Invalid traffic ads \| \| --- \| --- \| \| Description \| The number of ads that IAS detected as invalid traffic \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Invalid traffic ads |
| Description | The number of ads that IAS detected as invalid traffic |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__measured_ads** \| \| --- \| \| \\| Display name \\| Measured ads \\| \\| --- \\| --- \\| \\| Description \\| The total number of unblocked ads in the campaign with all detected invalid traffic removed, where IAS was able to collect viewability/audibility data \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Measured ads \| \| Description \| The total number of unblocked ads in the campaign with all detected invalid traffic removed, where IAS was able to collect viewability/audibility data \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__measured_ads** |
| \| Display name \| Measured ads \| \| --- \| --- \| \| Description \| The total number of unblocked ads in the campaign with all detected invalid traffic removed, where IAS was able to collect viewability/audibility data \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Measured ads |
| Description | The total number of unblocked ads in the campaign with all detected invalid traffic removed, where IAS was able to collect viewability/audibility data |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__measured_impressions** \| \| --- \| \| \\| Display name \\| Measured impressions \\| \\| --- \\| --- \\| \\| Description \\| Measured Ads that are rendered. This is always equals the number of all ads \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Measured impressions \| \| Description \| Measured Ads that are rendered. This is always equals the number of all ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__measured_impressions** |
| \| Display name \| Measured impressions \| \| --- \| --- \| \| Description \| Measured Ads that are rendered. This is always equals the number of all ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Measured impressions |
| Description | Measured Ads that are rendered. This is always equals the number of all ads |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__non_quality_ads** \| \| --- \| \| \\| Display name \\| Non-quality ads \\| \\| --- \\| --- \\| \\| Description \\| The number of ads that failed for Quality Impressions. A label like '(Excl. geo)' appears if some Quality criteria are deselected \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Non-quality ads \| \| Description \| The number of ads that failed for Quality Impressions. A label like '(Excl. geo)' appears if some Quality criteria are deselected \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__non_quality_ads** |
| \| Display name \| Non-quality ads \| \| --- \| --- \| \| Description \| The number of ads that failed for Quality Impressions. A label like '(Excl. geo)' appears if some Quality criteria are deselected \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Non-quality ads |
| Description | The number of ads that failed for Quality Impressions. A label like '(Excl. geo)' appears if some Quality criteria are deselected |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__non_quality_blocked_ads** \| \| --- \| \| \\| Display name \\| Non-quality blocked ads \\| \\| --- \\| --- \\| \\| Description \\| The number of ads that failed for Quality Impressions that were blocked. A label like '(Excl. geo)' appears if some Quality criteria are deselected \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Non-quality blocked ads \| \| Description \| The number of ads that failed for Quality Impressions that were blocked. A label like '(Excl. geo)' appears if some Quality criteria are deselected \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__non_quality_blocked_ads** |
| \| Display name \| Non-quality blocked ads \| \| --- \| --- \| \| Description \| The number of ads that failed for Quality Impressions that were blocked. A label like '(Excl. geo)' appears if some Quality criteria are deselected \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Non-quality blocked ads |
| Description | The number of ads that failed for Quality Impressions that were blocked. A label like '(Excl. geo)' appears if some Quality criteria are deselected |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__non_quality_invalid_traffic_ads** \| \| --- \| \| \\| Display name \\| Non-quality IVT ads \\| \\| --- \\| --- \\| \\| Description \\| The number of ads that failed for Quality Impressions due to a failed Invalid Traffic check. An ad can fail more than one Quality Impressions check, resulting in overlap \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Non-quality IVT ads \| \| Description \| The number of ads that failed for Quality Impressions due to a failed Invalid Traffic check. An ad can fail more than one Quality Impressions check, resulting in overlap \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__non_quality_invalid_traffic_ads** |
| \| Display name \| Non-quality IVT ads \| \| --- \| --- \| \| Description \| The number of ads that failed for Quality Impressions due to a failed Invalid Traffic check. An ad can fail more than one Quality Impressions check, resulting in overlap \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Non-quality IVT ads |
| Description | The number of ads that failed for Quality Impressions due to a failed Invalid Traffic check. An ad can fail more than one Quality Impressions check, resulting in overlap |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__non_quality_not_viewable_ads** \| \| --- \| \| \\| Display name \\| Non-quality not viewable ads \\| \\| --- \\| --- \\| \\| Description \\| The number of ads that failed for Quality Impressions due to a failed Viewability check. An ad can fail more than one Quality Impressions check, resulting in overlap \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Non-quality not viewable ads \| \| Description \| The number of ads that failed for Quality Impressions due to a failed Viewability check. An ad can fail more than one Quality Impressions check, resulting in overlap \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__non_quality_not_viewable_ads** |
| \| Display name \| Non-quality not viewable ads \| \| --- \| --- \| \| Description \| The number of ads that failed for Quality Impressions due to a failed Viewability check. An ad can fail more than one Quality Impressions check, resulting in overlap \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Non-quality not viewable ads |
| Description | The number of ads that failed for Quality Impressions due to a failed Viewability check. An ad can fail more than one Quality Impressions check, resulting in overlap |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__non_quality_out_of_geo_ads** \| \| --- \| \| \\| Display name \\| Non-quality out of geo ads \\| \\| --- \\| --- \\| \\| Description \\| The number of ads that failed for Quality Impressions due to a failed Geo check. An ad can fail more than one Quality Impressions check, resulting in overlap \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Non-quality out of geo ads \| \| Description \| The number of ads that failed for Quality Impressions due to a failed Geo check. An ad can fail more than one Quality Impressions check, resulting in overlap \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__non_quality_out_of_geo_ads** |
| \| Display name \| Non-quality out of geo ads \| \| --- \| --- \| \| Description \| The number of ads that failed for Quality Impressions due to a failed Geo check. An ad can fail more than one Quality Impressions check, resulting in overlap \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Non-quality out of geo ads |
| Description | The number of ads that failed for Quality Impressions due to a failed Geo check. An ad can fail more than one Quality Impressions check, resulting in overlap |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__not_viewable_ads** \| \| --- \| \| \\| Display name \\| Not viewable ads \\| \\| --- \\| --- \\| \\| Description \\| Number of ads in a campaign with all invalid traffic removed that did not meet the viewability requirements \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Not viewable ads \| \| Description \| Number of ads in a campaign with all invalid traffic removed that did not meet the viewability requirements \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__not_viewable_ads** |
| \| Display name \| Not viewable ads \| \| --- \| --- \| \| Description \| Number of ads in a campaign with all invalid traffic removed that did not meet the viewability requirements \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Not viewable ads |
| Description | Number of ads in a campaign with all invalid traffic removed that did not meet the viewability requirements |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__passed_ads** \| \| --- \| \| \\| Display name \\| Passed ads \\| \\| --- \\| --- \\| \\| Description \\| The number of ads that IAS passed for invalid traffic, brand safety, custom keywords, custom URL, geo, invisible URL, or target language \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Passed ads \| \| Description \| The number of ads that IAS passed for invalid traffic, brand safety, custom keywords, custom URL, geo, invisible URL, or target language \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__passed_ads** |
| \| Display name \| Passed ads \| \| --- \| --- \| \| Description \| The number of ads that IAS passed for invalid traffic, brand safety, custom keywords, custom URL, geo, invisible URL, or target language \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Passed ads |
| Description | The number of ads that IAS passed for invalid traffic, brand safety, custom keywords, custom URL, geo, invisible URL, or target language |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__quality_impressions** \| \| --- \| \| \\| Display name \\| Quality impressions \\| \\| --- \\| --- \\| \\| Description \\| The number of ads that passed all selected Quality criteria. A label like '(Excl. geo)' appears if some Quality criteria are deselected \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Quality impressions \| \| Description \| The number of ads that passed all selected Quality criteria. A label like '(Excl. geo)' appears if some Quality criteria are deselected \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__quality_impressions** |
| \| Display name \| Quality impressions \| \| --- \| --- \| \| Description \| The number of ads that passed all selected Quality criteria. A label like '(Excl. geo)' appears if some Quality criteria are deselected \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Quality impressions |
| Description | The number of ads that passed all selected Quality criteria. A label like '(Excl. geo)' appears if some Quality criteria are deselected |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__see_through_ads** \| \| --- \| \| \\| Display name \\| See-through ads \\| \\| --- \\| --- \\| \\| Description \\| The number of ads where IAS identified the top-level of a domain \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| See-through ads \| \| Description \| The number of ads where IAS identified the top-level of a domain \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__see_through_ads** |
| \| Display name \| See-through ads \| \| --- \| --- \| \| Description \| The number of ads where IAS identified the top-level of a domain \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | See-through ads |
| Description | The number of ads where IAS identified the top-level of a domain |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__team_id** \| \| --- \| \| \\| Display name \\| Team ID \\| \\| --- \\| --- \\| \\| Description \\| Team ID \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Team ID \| \| Description \| Team ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| performance__team_id** |
| \| Display name \| Team ID \| \| --- \| --- \| \| Description \| Team ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Team ID |
| Description | Team ID |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| performance__team_name** \| \| --- \| \| \\| Display name \\| Team name \\| \\| --- \\| --- \\| \\| Description \\| Team name \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Team name \| \| Description \| Team name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| performance__team_name** |
| \| Display name \| Team name \| \| --- \| --- \| \| Description \| Team name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Team name |
| Description | Team name |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| performance__total_tracked_ads** \| \| --- \| \| \\| Display name \\| Total tracked ads \\| \\| --- \\| --- \\| \\| Description \\| Number of ads processed by IAS \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Total tracked ads \| \| Description \| Number of ads processed by IAS \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__total_tracked_ads** |
| \| Display name \| Total tracked ads \| \| --- \| --- \| \| Description \| Number of ads processed by IAS \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Total tracked ads |
| Description | Number of ads processed by IAS |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__unblocked_invalid_traffic_ads** \| \| --- \| \| \\| Display name \\| Unblocked invalid traffic ads \\| \\| --- \\| --- \\| \\| Description \\| The number of ads that IAS detected as invalid traffic that were not blocked \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Unblocked invalid traffic ads \| \| Description \| The number of ads that IAS detected as invalid traffic that were not blocked \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__unblocked_invalid_traffic_ads** |
| \| Display name \| Unblocked invalid traffic ads \| \| --- \| --- \| \| Description \| The number of ads that IAS detected as invalid traffic that were not blocked \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Unblocked invalid traffic ads |
| Description | The number of ads that IAS detected as invalid traffic that were not blocked |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__unmeasured_ads** \| \| --- \| \| \\| Display name \\| Unmeasured ads \\| \\| --- \\| --- \\| \\| Description \\| Number of ads in a campaign that are not blocked but for which we are unable to make a viewability or invalid traffic measurement \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Unmeasured ads \| \| Description \| Number of ads in a campaign that are not blocked but for which we are unable to make a viewability or invalid traffic measurement \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__unmeasured_ads** |
| \| Display name \| Unmeasured ads \| \| --- \| --- \| \| Description \| Number of ads in a campaign that are not blocked but for which we are unable to make a viewability or invalid traffic measurement \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Unmeasured ads |
| Description | Number of ads in a campaign that are not blocked but for which we are unable to make a viewability or invalid traffic measurement |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__valid_traffic_ads** \| \| --- \| \| \\| Display name \\| Valid traffic ads \\| \\| --- \\| --- \\| \\| Description \\| The number of ads that IAS did not detect as invalid traffic \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Valid traffic ads \| \| Description \| The number of ads that IAS did not detect as invalid traffic \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__valid_traffic_ads** |
| \| Display name \| Valid traffic ads \| \| --- \| --- \| \| Description \| The number of ads that IAS did not detect as invalid traffic \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Valid traffic ads |
| Description | The number of ads that IAS did not detect as invalid traffic |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__viewable_impressions** \| \| --- \| \| \\| Display name \\| Viewable impressions \\| \\| --- \\| --- \\| \\| Description \\| The number of unblocked viewable impressions in the campaign with all detected invalid traffic removed, where at least 50% of the ad was in view for 1 continuous second for display (2 continuous seconds for video) and at least 1 pixel of the creative rendered on screen \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Viewable impressions \| \| Description \| The number of unblocked viewable impressions in the campaign with all detected invalid traffic removed, where at least 50% of the ad was in view for 1 continuous second for display (2 continuous seconds for video) and at least 1 pixel of the creative rendered on screen \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__viewable_impressions** |
| \| Display name \| Viewable impressions \| \| --- \| --- \| \| Description \| The number of unblocked viewable impressions in the campaign with all detected invalid traffic removed, where at least 50% of the ad was in view for 1 continuous second for display (2 continuous seconds for video) and at least 1 pixel of the creative rendered on screen \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Viewable impressions |
| Description | The number of unblocked viewable impressions in the campaign with all detected invalid traffic removed, where at least 50% of the ad was in view for 1 continuous second for display (2 continuous seconds for video) and at least 1 pixel of the creative rendered on screen |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |

### Table: DOMAIN

| \| dataSourceName** \| \| --- \| \| \\| Display name \\| Data source \\| \\| --- \\| --- \\| \\| Description \\| The name of the source for this data, as listed on supermetrics.com/docs \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Data source \| \| Description \| The name of the source for this data, as listed on supermetrics.com/docs \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| --- |
| dataSourceName** |
| \| Display name \| Data source \| \| --- \| --- \| \| Description \| The name of the source for this data, as listed on supermetrics.com/docs \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Data source |
| Description | The name of the source for this data, as listed on supermetrics.com/docs |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| performance__advertiser_id** \| \| --- \| \| \\| Display name \\| Advertiser ID \\| \\| --- \\| --- \\| \\| Description \\| Advertiser ID \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Advertiser ID \| \| Description \| Advertiser ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| performance__advertiser_id** |
| \| Display name \| Advertiser ID \| \| --- \| --- \| \| Description \| Advertiser ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Advertiser ID |
| Description | Advertiser ID |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| performance__advertiser_name** \| \| --- \| \| \\| Display name \\| Advertiser name \\| \\| --- \\| --- \\| \\| Description \\| Advertiser name \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Advertiser name \| \| Description \| Advertiser name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| performance__advertiser_name** |
| \| Display name \| Advertiser name \| \| --- \| --- \| \| Description \| Advertiser name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Advertiser name |
| Description | Advertiser name |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| performance__blocked_ads** \| \| --- \| \| \\| Display name \\| Blocked ads \\| \\| --- \\| --- \\| \\| Description \\| Number of ads blocked for brand safety reasons. This number is a subset of total ads marked as failed for violating buy-side settings \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Blocked ads \| \| Description \| Number of ads blocked for brand safety reasons. This number is a subset of total ads marked as failed for violating buy-side settings \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__blocked_ads** |
| \| Display name \| Blocked ads \| \| --- \| --- \| \| Description \| Number of ads blocked for brand safety reasons. This number is a subset of total ads marked as failed for violating buy-side settings \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Blocked ads |
| Description | Number of ads blocked for brand safety reasons. This number is a subset of total ads marked as failed for violating buy-side settings |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__blocked_invalid_traffic_ads** \| \| --- \| \| \\| Display name \\| Blocked invalid traffic ads \\| \\| --- \\| --- \\| \\| Description \\| The number of ads that IAS detected as invalid traffic that were blocked \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Blocked invalid traffic ads \| \| Description \| The number of ads that IAS detected as invalid traffic that were blocked \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__blocked_invalid_traffic_ads** |
| \| Display name \| Blocked invalid traffic ads \| \| --- \| --- \| \| Description \| The number of ads that IAS detected as invalid traffic that were blocked \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Blocked invalid traffic ads |
| Description | The number of ads that IAS detected as invalid traffic that were blocked |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__date** \| \| --- \| \| \\| Display name \\| Date \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Display name \| Date \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| performance__date** |
| \| Display name \| Date \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Display name | Date |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| \| performance__domain** \| \| --- \| \| \\| Display name \\| Domain \\| \\| --- \\| --- \\| \\| Description \\| The specific domain where the ad was displayed \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Domain \| \| Description \| The specific domain where the ad was displayed \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| performance__domain** |
| \| Display name \| Domain \| \| --- \| --- \| \| Description \| The specific domain where the ad was displayed \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Domain |
| Description | The specific domain where the ad was displayed |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| performance__eligible_ads_for_brand_safety** \| \| --- \| \| \\| Display name \\| Eligible ads for brand safety \\| \\| --- \\| --- \\| \\| Description \\| The number of ads IAS processed across all publishers that have opted into brand safety measurement \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Eligible ads for brand safety \| \| Description \| The number of ads IAS processed across all publishers that have opted into brand safety measurement \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__eligible_ads_for_brand_safety** |
| \| Display name \| Eligible ads for brand safety \| \| --- \| --- \| \| Description \| The number of ads IAS processed across all publishers that have opted into brand safety measurement \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Eligible ads for brand safety |
| Description | The number of ads IAS processed across all publishers that have opted into brand safety measurement |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__eligible_ads_for_invalid_traffic_detection** \| \| --- \| \| \\| Display name \\| Eligible ads for invalid traffic detection \\| \\| --- \\| --- \\| \\| Description \\| Excludes all ads where signals to make an IVT determination are missing. Note: This metric has been updated to no longer include test impressions, which was previously reported as GIVT and represents a trace amount of overall GIVT impressions \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Eligible ads for invalid traffic detection \| \| Description \| Excludes all ads where signals to make an IVT determination are missing. Note: This metric has been updated to no longer include test impressions, which was previously reported as GIVT and represents a trace amount of overall GIVT impressions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__eligible_ads_for_invalid_traffic_detection** |
| \| Display name \| Eligible ads for invalid traffic detection \| \| --- \| --- \| \| Description \| Excludes all ads where signals to make an IVT determination are missing. Note: This metric has been updated to no longer include test impressions, which was previously reported as GIVT and represents a trace amount of overall GIVT impressions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Eligible ads for invalid traffic detection |
| Description | Excludes all ads where signals to make an IVT determination are missing. Note: This metric has been updated to no longer include test impressions, which was previously reported as GIVT and represents a trace amount of overall GIVT impressions |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__eligible_ads_for_quality_impressions** \| \| --- \| \| \\| Display name \\| Eligible ads for quality impressions \\| \\| --- \\| --- \\| \\| Description \\| The number of ads that IAS measured for viewability/audibility or failed another selected criteria (such as brand safety, invalid traffic, or geo). A label like '(Excl. geo)' appears if some Quality criteria are deselected \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Eligible ads for quality impressions \| \| Description \| The number of ads that IAS measured for viewability/audibility or failed another selected criteria (such as brand safety, invalid traffic, or geo). A label like '(Excl. geo)' appears if some Quality criteria are deselected \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__eligible_ads_for_quality_impressions** |
| \| Display name \| Eligible ads for quality impressions \| \| --- \| --- \| \| Description \| The number of ads that IAS measured for viewability/audibility or failed another selected criteria (such as brand safety, invalid traffic, or geo). A label like '(Excl. geo)' appears if some Quality criteria are deselected \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Eligible ads for quality impressions |
| Description | The number of ads that IAS measured for viewability/audibility or failed another selected criteria (such as brand safety, invalid traffic, or geo). A label like '(Excl. geo)' appears if some Quality criteria are deselected |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__eligible_ads_for_viewability_measurement** \| \| --- \| \| \\| Display name \\| Eligible ads for viewability measurement \\| \\| --- \\| --- \\| \\| Description \\| The total number of ads which are eligible for measuring viewability-related metrics \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Eligible ads for viewability measurement \| \| Description \| The total number of ads which are eligible for measuring viewability-related metrics \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__eligible_ads_for_viewability_measurement** |
| \| Display name \| Eligible ads for viewability measurement \| \| --- \| --- \| \| Description \| The total number of ads which are eligible for measuring viewability-related metrics \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Eligible ads for viewability measurement |
| Description | The total number of ads which are eligible for measuring viewability-related metrics |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__failed_ads** \| \| --- \| \| \\| Display name \\| Failed ads \\| \\| --- \\| --- \\| \\| Description \\| The number of failed ads for invalid traffic, brand safety, custom keywords, custom URL, geo, invisible URL, target language, or your Brand suitability profile. These ads may or may not be blocked \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Failed ads \| \| Description \| The number of failed ads for invalid traffic, brand safety, custom keywords, custom URL, geo, invisible URL, target language, or your Brand suitability profile. These ads may or may not be blocked \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__failed_ads** |
| \| Display name \| Failed ads \| \| --- \| --- \| \| Description \| The number of failed ads for invalid traffic, brand safety, custom keywords, custom URL, geo, invisible URL, target language, or your Brand suitability profile. These ads may or may not be blocked \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Failed ads |
| Description | The number of failed ads for invalid traffic, brand safety, custom keywords, custom URL, geo, invisible URL, target language, or your Brand suitability profile. These ads may or may not be blocked |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__failed_brand_safety_ads** \| \| --- \| \| \\| Display name \\| Non-quality brand safety ads \\| \\| --- \\| --- \\| \\| Description \\| The number of ads that failed for Quality Impressions due to a failed Brand Safety check. An ad can fail more than one Quality Impressions check, resulting in overlap \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Non-quality brand safety ads \| \| Description \| The number of ads that failed for Quality Impressions due to a failed Brand Safety check. An ad can fail more than one Quality Impressions check, resulting in overlap \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__failed_brand_safety_ads** |
| \| Display name \| Non-quality brand safety ads \| \| --- \| --- \| \| Description \| The number of ads that failed for Quality Impressions due to a failed Brand Safety check. An ad can fail more than one Quality Impressions check, resulting in overlap \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Non-quality brand safety ads |
| Description | The number of ads that failed for Quality Impressions due to a failed Brand Safety check. An ad can fail more than one Quality Impressions check, resulting in overlap |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__in_view_1_to_2_seconds** \| \| --- \| \| \\| Display name \\| In-view 1-2 seconds \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| In-view 1-2 seconds \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__in_view_1_to_2_seconds** |
| \| Display name \| In-view 1-2 seconds \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | In-view 1-2 seconds |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__in_view_10_to_15_seconds** \| \| --- \| \| \\| Display name \\| In-view 10-15 seconds \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| In-view 10-15 seconds \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__in_view_10_to_15_seconds** |
| \| Display name \| In-view 10-15 seconds \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | In-view 10-15 seconds |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__in_view_15_to_20_seconds** \| \| --- \| \| \\| Display name \\| In-view 15-20 seconds \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| In-view 15-20 seconds \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__in_view_15_to_20_seconds** |
| \| Display name \| In-view 15-20 seconds \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | In-view 15-20 seconds |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__in_view_2_to_5_seconds** \| \| --- \| \| \\| Display name \\| In-view 2-5 seconds \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| In-view 2-5 seconds \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__in_view_2_to_5_seconds** |
| \| Display name \| In-view 2-5 seconds \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | In-view 2-5 seconds |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__in_view_20_to_25_seconds** \| \| --- \| \| \\| Display name \\| In-view 20-25 seconds \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| In-view 20-25 seconds \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__in_view_20_to_25_seconds** |
| \| Display name \| In-view 20-25 seconds \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | In-view 20-25 seconds |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__in_view_25_to_30_seconds** \| \| --- \| \| \\| Display name \\| In-view 25-30 seconds \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| In-view 25-30 seconds \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__in_view_25_to_30_seconds** |
| \| Display name \| In-view 25-30 seconds \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | In-view 25-30 seconds |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__in_view_30_to_35_seconds** \| \| --- \| \| \\| Display name \\| In-view 30-35 seconds \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| In-view 30-35 seconds \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__in_view_30_to_35_seconds** |
| \| Display name \| In-view 30-35 seconds \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | In-view 30-35 seconds |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__in_view_35_to_40_seconds** \| \| --- \| \| \\| Display name \\| In-view 35-40 seconds \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| In-view 35-40 seconds \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__in_view_35_to_40_seconds** |
| \| Display name \| In-view 35-40 seconds \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | In-view 35-40 seconds |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__in_view_40_to_45_seconds** \| \| --- \| \| \\| Display name \\| In-view 40-45 seconds \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| In-view 40-45 seconds \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__in_view_40_to_45_seconds** |
| \| Display name \| In-view 40-45 seconds \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | In-view 40-45 seconds |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__in_view_45_to_50_seconds** \| \| --- \| \| \\| Display name \\| In-view 45-50 seconds \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| In-view 45-50 seconds \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__in_view_45_to_50_seconds** |
| \| Display name \| In-view 45-50 seconds \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | In-view 45-50 seconds |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__in_view_5_to_10_seconds** \| \| --- \| \| \\| Display name \\| In-view 5-10 seconds \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| In-view 5-10 seconds \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__in_view_5_to_10_seconds** |
| \| Display name \| In-view 5-10 seconds \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | In-view 5-10 seconds |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__in_view_greater_than_50_seconds** \| \| --- \| \| \\| Display name \\| In-view > 50 seconds \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| In-view > 50 seconds \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__in_view_greater_than_50_seconds** |
| \| Display name \| In-view > 50 seconds \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | In-view > 50 seconds |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__in_view_less_than_1_second** \| \| --- \| \| \\| Display name \\| In-view <1 second \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| In-view <1 second \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__in_view_less_than_1_second** |
| \| Display name \| In-view <1 second \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | In-view <1 second |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__invalid_traffic_ads** \| \| --- \| \| \\| Display name \\| Invalid traffic ads \\| \\| --- \\| --- \\| \\| Description \\| The number of ads that IAS detected as invalid traffic \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Invalid traffic ads \| \| Description \| The number of ads that IAS detected as invalid traffic \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__invalid_traffic_ads** |
| \| Display name \| Invalid traffic ads \| \| --- \| --- \| \| Description \| The number of ads that IAS detected as invalid traffic \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Invalid traffic ads |
| Description | The number of ads that IAS detected as invalid traffic |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__measured_ads** \| \| --- \| \| \\| Display name \\| Measured ads \\| \\| --- \\| --- \\| \\| Description \\| The total number of unblocked ads in the campaign with all detected invalid traffic removed, where IAS was able to collect viewability/audibility data \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Measured ads \| \| Description \| The total number of unblocked ads in the campaign with all detected invalid traffic removed, where IAS was able to collect viewability/audibility data \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__measured_ads** |
| \| Display name \| Measured ads \| \| --- \| --- \| \| Description \| The total number of unblocked ads in the campaign with all detected invalid traffic removed, where IAS was able to collect viewability/audibility data \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Measured ads |
| Description | The total number of unblocked ads in the campaign with all detected invalid traffic removed, where IAS was able to collect viewability/audibility data |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__measured_impressions** \| \| --- \| \| \\| Display name \\| Measured impressions \\| \\| --- \\| --- \\| \\| Description \\| Measured Ads that are rendered. This is always equals the number of all ads \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Measured impressions \| \| Description \| Measured Ads that are rendered. This is always equals the number of all ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__measured_impressions** |
| \| Display name \| Measured impressions \| \| --- \| --- \| \| Description \| Measured Ads that are rendered. This is always equals the number of all ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Measured impressions |
| Description | Measured Ads that are rendered. This is always equals the number of all ads |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__non_quality_ads** \| \| --- \| \| \\| Display name \\| Non-quality ads \\| \\| --- \\| --- \\| \\| Description \\| The number of ads that failed for Quality Impressions. A label like '(Excl. geo)' appears if some Quality criteria are deselected \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Non-quality ads \| \| Description \| The number of ads that failed for Quality Impressions. A label like '(Excl. geo)' appears if some Quality criteria are deselected \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__non_quality_ads** |
| \| Display name \| Non-quality ads \| \| --- \| --- \| \| Description \| The number of ads that failed for Quality Impressions. A label like '(Excl. geo)' appears if some Quality criteria are deselected \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Non-quality ads |
| Description | The number of ads that failed for Quality Impressions. A label like '(Excl. geo)' appears if some Quality criteria are deselected |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__non_quality_blocked_ads** \| \| --- \| \| \\| Display name \\| Non-quality blocked ads \\| \\| --- \\| --- \\| \\| Description \\| The number of ads that failed for Quality Impressions that were blocked. A label like '(Excl. geo)' appears if some Quality criteria are deselected \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Non-quality blocked ads \| \| Description \| The number of ads that failed for Quality Impressions that were blocked. A label like '(Excl. geo)' appears if some Quality criteria are deselected \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__non_quality_blocked_ads** |
| \| Display name \| Non-quality blocked ads \| \| --- \| --- \| \| Description \| The number of ads that failed for Quality Impressions that were blocked. A label like '(Excl. geo)' appears if some Quality criteria are deselected \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Non-quality blocked ads |
| Description | The number of ads that failed for Quality Impressions that were blocked. A label like '(Excl. geo)' appears if some Quality criteria are deselected |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__non_quality_invalid_traffic_ads** \| \| --- \| \| \\| Display name \\| Non-quality IVT ads \\| \\| --- \\| --- \\| \\| Description \\| The number of ads that failed for Quality Impressions due to a failed Invalid Traffic check. An ad can fail more than one Quality Impressions check, resulting in overlap \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Non-quality IVT ads \| \| Description \| The number of ads that failed for Quality Impressions due to a failed Invalid Traffic check. An ad can fail more than one Quality Impressions check, resulting in overlap \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__non_quality_invalid_traffic_ads** |
| \| Display name \| Non-quality IVT ads \| \| --- \| --- \| \| Description \| The number of ads that failed for Quality Impressions due to a failed Invalid Traffic check. An ad can fail more than one Quality Impressions check, resulting in overlap \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Non-quality IVT ads |
| Description | The number of ads that failed for Quality Impressions due to a failed Invalid Traffic check. An ad can fail more than one Quality Impressions check, resulting in overlap |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__non_quality_not_viewable_ads** \| \| --- \| \| \\| Display name \\| Non-quality not viewable ads \\| \\| --- \\| --- \\| \\| Description \\| The number of ads that failed for Quality Impressions due to a failed Viewability check. An ad can fail more than one Quality Impressions check, resulting in overlap \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Non-quality not viewable ads \| \| Description \| The number of ads that failed for Quality Impressions due to a failed Viewability check. An ad can fail more than one Quality Impressions check, resulting in overlap \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__non_quality_not_viewable_ads** |
| \| Display name \| Non-quality not viewable ads \| \| --- \| --- \| \| Description \| The number of ads that failed for Quality Impressions due to a failed Viewability check. An ad can fail more than one Quality Impressions check, resulting in overlap \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Non-quality not viewable ads |
| Description | The number of ads that failed for Quality Impressions due to a failed Viewability check. An ad can fail more than one Quality Impressions check, resulting in overlap |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__non_quality_out_of_geo_ads** \| \| --- \| \| \\| Display name \\| Non-quality out of geo ads \\| \\| --- \\| --- \\| \\| Description \\| The number of ads that failed for Quality Impressions due to a failed Geo check. An ad can fail more than one Quality Impressions check, resulting in overlap \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Non-quality out of geo ads \| \| Description \| The number of ads that failed for Quality Impressions due to a failed Geo check. An ad can fail more than one Quality Impressions check, resulting in overlap \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__non_quality_out_of_geo_ads** |
| \| Display name \| Non-quality out of geo ads \| \| --- \| --- \| \| Description \| The number of ads that failed for Quality Impressions due to a failed Geo check. An ad can fail more than one Quality Impressions check, resulting in overlap \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Non-quality out of geo ads |
| Description | The number of ads that failed for Quality Impressions due to a failed Geo check. An ad can fail more than one Quality Impressions check, resulting in overlap |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__not_viewable_ads** \| \| --- \| \| \\| Display name \\| Not viewable ads \\| \\| --- \\| --- \\| \\| Description \\| Number of ads in a campaign with all invalid traffic removed that did not meet the viewability requirements \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Not viewable ads \| \| Description \| Number of ads in a campaign with all invalid traffic removed that did not meet the viewability requirements \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__not_viewable_ads** |
| \| Display name \| Not viewable ads \| \| --- \| --- \| \| Description \| Number of ads in a campaign with all invalid traffic removed that did not meet the viewability requirements \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Not viewable ads |
| Description | Number of ads in a campaign with all invalid traffic removed that did not meet the viewability requirements |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__passed_ads** \| \| --- \| \| \\| Display name \\| Passed ads \\| \\| --- \\| --- \\| \\| Description \\| The number of ads that IAS passed for invalid traffic, brand safety, custom keywords, custom URL, geo, invisible URL, or target language \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Passed ads \| \| Description \| The number of ads that IAS passed for invalid traffic, brand safety, custom keywords, custom URL, geo, invisible URL, or target language \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__passed_ads** |
| \| Display name \| Passed ads \| \| --- \| --- \| \| Description \| The number of ads that IAS passed for invalid traffic, brand safety, custom keywords, custom URL, geo, invisible URL, or target language \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Passed ads |
| Description | The number of ads that IAS passed for invalid traffic, brand safety, custom keywords, custom URL, geo, invisible URL, or target language |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__quality_impressions** \| \| --- \| \| \\| Display name \\| Quality impressions \\| \\| --- \\| --- \\| \\| Description \\| The number of ads that passed all selected Quality criteria. A label like '(Excl. geo)' appears if some Quality criteria are deselected \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Quality impressions \| \| Description \| The number of ads that passed all selected Quality criteria. A label like '(Excl. geo)' appears if some Quality criteria are deselected \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__quality_impressions** |
| \| Display name \| Quality impressions \| \| --- \| --- \| \| Description \| The number of ads that passed all selected Quality criteria. A label like '(Excl. geo)' appears if some Quality criteria are deselected \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Quality impressions |
| Description | The number of ads that passed all selected Quality criteria. A label like '(Excl. geo)' appears if some Quality criteria are deselected |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__see_through_ads** \| \| --- \| \| \\| Display name \\| See-through ads \\| \\| --- \\| --- \\| \\| Description \\| The number of ads where IAS identified the top-level of a domain \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| See-through ads \| \| Description \| The number of ads where IAS identified the top-level of a domain \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__see_through_ads** |
| \| Display name \| See-through ads \| \| --- \| --- \| \| Description \| The number of ads where IAS identified the top-level of a domain \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | See-through ads |
| Description | The number of ads where IAS identified the top-level of a domain |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__team_id** \| \| --- \| \| \\| Display name \\| Team ID \\| \\| --- \\| --- \\| \\| Description \\| Team ID \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Team ID \| \| Description \| Team ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| performance__team_id** |
| \| Display name \| Team ID \| \| --- \| --- \| \| Description \| Team ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Team ID |
| Description | Team ID |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| performance__team_name** \| \| --- \| \| \\| Display name \\| Team name \\| \\| --- \\| --- \\| \\| Description \\| Team name \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Team name \| \| Description \| Team name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| performance__team_name** |
| \| Display name \| Team name \| \| --- \| --- \| \| Description \| Team name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Team name |
| Description | Team name |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| performance__total_tracked_ads** \| \| --- \| \| \\| Display name \\| Total tracked ads \\| \\| --- \\| --- \\| \\| Description \\| Number of ads processed by IAS \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Total tracked ads \| \| Description \| Number of ads processed by IAS \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__total_tracked_ads** |
| \| Display name \| Total tracked ads \| \| --- \| --- \| \| Description \| Number of ads processed by IAS \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Total tracked ads |
| Description | Number of ads processed by IAS |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__unblocked_invalid_traffic_ads** \| \| --- \| \| \\| Display name \\| Unblocked invalid traffic ads \\| \\| --- \\| --- \\| \\| Description \\| The number of ads that IAS detected as invalid traffic that were not blocked \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Unblocked invalid traffic ads \| \| Description \| The number of ads that IAS detected as invalid traffic that were not blocked \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__unblocked_invalid_traffic_ads** |
| \| Display name \| Unblocked invalid traffic ads \| \| --- \| --- \| \| Description \| The number of ads that IAS detected as invalid traffic that were not blocked \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Unblocked invalid traffic ads |
| Description | The number of ads that IAS detected as invalid traffic that were not blocked |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__unmeasured_ads** \| \| --- \| \| \\| Display name \\| Unmeasured ads \\| \\| --- \\| --- \\| \\| Description \\| Number of ads in a campaign that are not blocked but for which we are unable to make a viewability or invalid traffic measurement \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Unmeasured ads \| \| Description \| Number of ads in a campaign that are not blocked but for which we are unable to make a viewability or invalid traffic measurement \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__unmeasured_ads** |
| \| Display name \| Unmeasured ads \| \| --- \| --- \| \| Description \| Number of ads in a campaign that are not blocked but for which we are unable to make a viewability or invalid traffic measurement \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Unmeasured ads |
| Description | Number of ads in a campaign that are not blocked but for which we are unable to make a viewability or invalid traffic measurement |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__valid_traffic_ads** \| \| --- \| \| \\| Display name \\| Valid traffic ads \\| \\| --- \\| --- \\| \\| Description \\| The number of ads that IAS did not detect as invalid traffic \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Valid traffic ads \| \| Description \| The number of ads that IAS did not detect as invalid traffic \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__valid_traffic_ads** |
| \| Display name \| Valid traffic ads \| \| --- \| --- \| \| Description \| The number of ads that IAS did not detect as invalid traffic \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Valid traffic ads |
| Description | The number of ads that IAS did not detect as invalid traffic |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__viewable_impressions** \| \| --- \| \| \\| Display name \\| Viewable impressions \\| \\| --- \\| --- \\| \\| Description \\| The number of unblocked viewable impressions in the campaign with all detected invalid traffic removed, where at least 50% of the ad was in view for 1 continuous second for display (2 continuous seconds for video) and at least 1 pixel of the creative rendered on screen \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Viewable impressions \| \| Description \| The number of unblocked viewable impressions in the campaign with all detected invalid traffic removed, where at least 50% of the ad was in view for 1 continuous second for display (2 continuous seconds for video) and at least 1 pixel of the creative rendered on screen \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__viewable_impressions** |
| \| Display name \| Viewable impressions \| \| --- \| --- \| \| Description \| The number of unblocked viewable impressions in the campaign with all detected invalid traffic removed, where at least 50% of the ad was in view for 1 continuous second for display (2 continuous seconds for video) and at least 1 pixel of the creative rendered on screen \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Viewable impressions |
| Description | The number of unblocked viewable impressions in the campaign with all detected invalid traffic removed, where at least 50% of the ad was in view for 1 continuous second for display (2 continuous seconds for video) and at least 1 pixel of the creative rendered on screen |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |