--- title: "Instagram Insights report building guide" slug: "instagram-insights-report-building-guide" description: "Analyze your Instagram Insights and ads data to understand audience demographics, follower growth, and post engagement for effective social media strategies." tags: ["Social media"] updated: 2026-05-06T11:47:16Z published: 2026-05-06T13:25:57Z --- > ## Documentation Index > Fetch the complete documentation index at: https://docs.supermetrics.com/llms.txt > Use this file to discover all available pages before exploring further. # Instagram Insights report building guide Use the Instagram Insights data source to see how your account has developed over time, and combine the data with your ads data to see how your campaigns affect your page. Use this data together with your other social media data to gain a deeper understanding of your audience on various platforms. Supermetrics supports a wide range of Instagram Insights data fields, [including Reel plays, Reel shares, and Total Reel interactions](/v1/docs/how-to-add-data-about-instagram-stories-and-reels-to-your-reports). ## Before you begin Before you build reports, you need to connect the data source to Supermetrics. - **Connection instructions:** See our [Instagram Insights connection guide](/v1/docs/instagram-insights-connection-guide). - **Available metrics and dimensions:** Find the full list of fields in our [Instagram Insights field documentation](/v1/docs/instagram-insights-fields). [Embedded content](https://www.youtube.com/embed/vMqef6BPC2Y?&wmode=opaque) ## Popular queries These query configurations help you track key performance indicators and analyze trends. You can use these settings in any Supermetrics destination, such as Data Explorer, Dashboards, Google Sheets, Data Studio, or data warehouse destinations. ### Check your current follower count Display your total profile followers as a scorecard — a quick way to monitor your current audience size and track it over time using scheduled refreshes. To fetch this data, use the following settings in your reporting or visualization tool: | Setting | Value | | --- | --- | | Date range | Today | | Metrics | Profile followers | | Suggested visualization | Scorecard | #### Understanding the data - **Profile followers:** The total number of unique accounts currently following your profile. ### Analyze follower demographics by age and gender See how your followers break down by age group and gender — useful for validating whether your content is reaching your intended audience and informing creative decisions. To fetch this data, use the following settings in your reporting or visualization tool: | Setting | Value | | --- | --- | | Date range | Today | | Metrics | Profile followers | | Dimensions | Age, Gender | | Suggested visualization | Bar or table chart | #### Understanding the data - **Profile followers:** The total number of unique accounts currently following your profile. - **Age:** The age bracket of your followers, used to segment the audience by age group. - **Gender:** The gender of your followers, used to segment the audience by gender. ### See followers by country Understand the geographic distribution of your followers — useful for identifying your strongest markets and informing regional content or targeting strategies. To fetch this data, use the following settings in your reporting or visualization tool: | Setting | Value | | --- | --- | | Date range | Today | | Metrics | Profile followers | | Dimensions | Country | | Suggested visualization | Pie or geo chart | #### Understanding the data - **Profile followers:** The total number of unique accounts currently following your profile. - **Country:** The country of your followers, used to split results by geographic location. ### Compare new followers to the previous period See how many new followers your account gained in the last 7 days compared to the 7 days before — useful for spotting whether follower growth is accelerating or slowing down. To fetch this data, use the following settings in your reporting or visualization tool: | Setting | Value | | --- | --- | | Date range | Last 7 days | | Date range comparison | Previous period | | Metrics | New followers | | Suggested visualization | Scorecard | #### Understanding the data - **New followers:** The total number of unique accounts that followed your profile within the reporting period. > [!NOTE] > Note > > The New followers metric only supports querying data for the last 30 days, excluding the current day. ### Review post performance over the last 28 days See what you've published on Instagram and how your audience has engaged with each post — useful for identifying your top-performing content and understanding what resonates across different post types. To fetch this data, use the following settings in your reporting or visualization tool: | Setting | Value | | --- | --- | | Date range | Last 28 days | | Metrics | Like count, Comments count, Media impressions | | Dimensions | Media created, Media caption, Media permalink, Media type, Media product type | | Suggested visualization | Table | #### Understanding the data - **Like count:** The total number of likes on the media object, including replies. - **Comments count:** The total number of comments on the media object, including replies. - **Media impressions:** The total number of times the media object was seen. - **Media created:** The date and time the post was published. - **Media caption:** The caption text of the post. - **Media permalink:** The direct URL to the post on Instagram. - **Media type:** The type of media, such as image, video, or carousel. - **Media product type:** The surface where the media was published: AD, FEED, STORY, or REELS. ## More resources See the Supermetrics blog for tips on [using our Instagram Insights template for Looker Studio](https://supermetrics.com/blog/instagram-insights-report-template-for-data-studio). You might also be interested in: - [Supermetrics report template gallery](https://supermetrics.com/template-gallery) - [Instagram Insights metrics and dimensions](/v1/docs/instagram-insights-fields) - [Instagram Insights articles in the knowledge base](/v1/docs/instagram-insights)