---
title: "Instagram Insights metrics and dimensions"
slug: "instagram-insights-fields"
description: "Explore the complete list of Instagram Insights metrics and dimensions available through Supermetrics. Find every data field you need to build your ideal marketing reports."
updated: 2026-04-23T07:00:31Z
published: 2026-04-23T07:00:31Z
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.supermetrics.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Instagram Insights metrics and dimensions

> Supermetrics brings all your Instagram Insights data into [Google Sheets](https://workspace.google.com/marketplace/app/supermetrics/523876908005), [Looker Studio](https://supermetrics.com/products/looker-studio), [Power BI](https://supermetrics.com/products/power-bi), [Excel](https://supermetrics.com/products/excel), [BigQuery](https://supermetrics.com/products/bigquery), [Snowflake](https://supermetrics.com/products/snowflake), [Redshift](https://supermetrics.com/products/amazon-redshift), [Azure](https://supermetrics.com/products/azure-synapse)

57 metrics55 dimensionsSearch fields<input type="text" id="field-search" placeholder="Search by field name, label, or description…" aria-label="Search fields by name, label, or description" autocomplete="off">

### ACCOUNT

| \| account_id** \| \| --- \| \| \\| Field label \\| Profile ID \\| \\| --- \\| --- \\| \\| Description \\| Profile's ID \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Profile ID \| \| Description \| Profile's ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| --- |
| account_id** |
| \| Field label \| Profile ID \| \| --- \| --- \| \| Description \| Profile's ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Profile ID |
| Description | Profile's ID |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| ig_id** \| \| --- \| \| \\| Field label \\| Instagram ID \\| \\| --- \\| --- \\| \\| Description \\| Profile's Instagram ID \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Instagram ID \| \| Description \| Profile's Instagram ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| ig_id** |
| \| Field label \| Instagram ID \| \| --- \| --- \| \| Description \| Profile's Instagram ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Instagram ID |
| Description | Profile's Instagram ID |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| username** \| \| --- \| \| \\| Field label \\| Username \\| \\| --- \\| --- \\| \\| Description \\| Profile's username \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Username \| \| Description \| Profile's username \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| username** |
| \| Field label \| Username \| \| --- \| --- \| \| Description \| Profile's username \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Username |
| Description | Profile's username |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| name** \| \| --- \| \| \\| Field label \\| Name \\| \\| --- \\| --- \\| \\| Description \\| Profile's name \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Name \| \| Description \| Profile's name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| name** |
| \| Field label \| Name \| \| --- \| --- \| \| Description \| Profile's name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Name |
| Description | Profile's name |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| biography** \| \| --- \| \| \\| Field label \\| Biography \\| \\| --- \\| --- \\| \\| Description \\| Profile's biography \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Biography \| \| Description \| Profile's biography \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| biography** |
| \| Field label \| Biography \| \| --- \| --- \| \| Description \| Profile's biography \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Biography |
| Description | Profile's biography |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| website** \| \| --- \| \| \\| Field label \\| Website \\| \\| --- \\| --- \\| \\| Description \\| Profile's website \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.url](/apidocs/field-data-types#text) \\| \| \| Field label \| Website \| \| Description \| Profile's website \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| |
| website** |
| \| Field label \| Website \| \| --- \| --- \| \| Description \| Profile's website \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| |
| Field label | Website |
| Description | Profile's website |
| Field type | dimension |
| Data type | [string.text.url](/apidocs/field-data-types#text) |

### ACCOUNT INSIGHTS

| \| follower_count** \| \| --- \| \| \\| Field label \\| New followers \\| \\| --- \\| --- \\| \\| Description \\| Total number of new followers each day within the specified range \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| New followers \| \| Description \| Total number of new followers each day within the specified range \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| --- |
| follower_count** |
| \| Field label \| New followers \| \| --- \| --- \| \| Description \| Total number of new followers each day within the specified range \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | New followers |
| Description | Total number of new followers each day within the specified range |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| profile_views** \| \| --- \| \| \\| Field label \\| Profile views \\| \\| --- \\| --- \\| \\| Description \\| The number of times your content was played or displayed. Content includes reels, posts, and stories for the profile \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Profile views \| \| Description \| The number of times your content was played or displayed. Content includes reels, posts, and stories for the profile \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| profile_views** |
| \| Field label \| Profile views \| \| --- \| --- \| \| Description \| The number of times your content was played or displayed. Content includes reels, posts, and stories for the profile \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Profile views |
| Description | The number of times your content was played or displayed. Content includes reels, posts, and stories for the profile |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| profile_reposts** \| \| --- \| \| \\| Field label \\| Profile reposts \\| \\| --- \\| --- \\| \\| Description \\| The number of reposts of your posts, stories, reels, and videos \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Profile reposts \| \| Description \| The number of reposts of your posts, stories, reels, and videos \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| profile_reposts** |
| \| Field label \| Profile reposts \| \| --- \| --- \| \| Description \| The number of reposts of your posts, stories, reels, and videos \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Profile reposts |
| Description | The number of reposts of your posts, stories, reels, and videos |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| reach** \| \| --- \| \| \\| Field label \\| Profile reach \\| \\| --- \\| --- \\| \\| Description \\| Total number of unique users who have viewed at least one of the profile's media/posts. This metric includes promoted post and paid activities as well as organic. Only works for single day, 7-day, and 28-day periods \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| Aggregation \\| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \\| \| \| Field label \| Profile reach \| \| Description \| Total number of unique users who have viewed at least one of the profile's media/posts. This metric includes promoted post and paid activities as well as organic. Only works for single day, 7-day, and 28-day periods \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| |
| reach** |
| \| Field label \| Profile reach \| \| --- \| --- \| \| Description \| Total number of unique users who have viewed at least one of the profile's media/posts. This metric includes promoted post and paid activities as well as organic. Only works for single day, 7-day, and 28-day periods \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| |
| Field label | Profile reach |
| Description | Total number of unique users who have viewed at least one of the profile's media/posts. This metric includes promoted post and paid activities as well as organic. Only works for single day, 7-day, and 28-day periods |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| Aggregation | [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) |
| \| profile_replies** \| \| --- \| \| \\| Field label \\| Profile replies \\| \\| --- \\| --- \\| \\| Description \\| The number of replies you received from your story, including text replies and quick reaction replies, within the specified period \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Profile replies \| \| Description \| The number of replies you received from your story, including text replies and quick reaction replies, within the specified period \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| profile_replies** |
| \| Field label \| Profile replies \| \| --- \| --- \| \| Description \| The number of replies you received from your story, including text replies and quick reaction replies, within the specified period \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Profile replies |
| Description | The number of replies you received from your story, including text replies and quick reaction replies, within the specified period |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| follows_and_unfollows** \| \| --- \| \| \\| Field label \\| Follows and unfollows \\| \\| --- \\| --- \\| \\| Description \\| The number of accounts that followed you and the number of accounts that unfollowed you or left Instagram in the selected time period. Please use the Follow type dimension to retrieve follows and unfollows separately \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Follows and unfollows \| \| Description \| The number of accounts that followed you and the number of accounts that unfollowed you or left Instagram in the selected time period. Please use the Follow type dimension to retrieve follows and unfollows separately \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| follows_and_unfollows** |
| \| Field label \| Follows and unfollows \| \| --- \| --- \| \| Description \| The number of accounts that followed you and the number of accounts that unfollowed you or left Instagram in the selected time period. Please use the Follow type dimension to retrieve follows and unfollows separately \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Follows and unfollows |
| Description | The number of accounts that followed you and the number of accounts that unfollowed you or left Instagram in the selected time period. Please use the Follow type dimension to retrieve follows and unfollows separately |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |

### ACCOUNT LIFETIME

| \| followers_count** \| \| --- \| \| \\| Field label \\| Profile followers \\| \\| --- \\| --- \\| \\| Description \\| Total number of unique accounts following this profile \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Profile followers \| \| Description \| Total number of unique accounts following this profile \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| --- |
| followers_count** |
| \| Field label \| Profile followers \| \| --- \| --- \| \| Description \| Total number of unique accounts following this profile \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Profile followers |
| Description | Total number of unique accounts following this profile |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| follows_count** \| \| --- \| \| \\| Field label \\| Profile follows \\| \\| --- \\| --- \\| \\| Description \\| Total number of accounts this profile is following \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Profile follows \| \| Description \| Total number of accounts this profile is following \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| follows_count** |
| \| Field label \| Profile follows \| \| --- \| --- \| \| Description \| Total number of accounts this profile is following \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Profile follows |
| Description | Total number of accounts this profile is following |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| media_count** \| \| --- \| \| \\| Field label \\| Profile media count \\| \\| --- \\| --- \\| \\| Description \\| Total number of media for this profile \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Profile media count \| \| Description \| Total number of media for this profile \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| media_count** |
| \| Field label \| Profile media count \| \| --- \| --- \| \| Description \| Total number of media for this profile \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Profile media count |
| Description | Total number of media for this profile |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |

### CAROUSEL

| \| media_carousel_album_reach** \| \| --- \| \| \\| Field label \\| Carousel album reach \\| \\| --- \\| --- \\| \\| Description \\| Total number of unique accounts that have seen the carousel album \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Carousel album reach \| \| Description \| Total number of unique accounts that have seen the carousel album \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| --- |
| media_carousel_album_reach** |
| \| Field label \| Carousel album reach \| \| --- \| --- \| \| Description \| Total number of unique accounts that have seen the carousel album \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Carousel album reach |
| Description | Total number of unique accounts that have seen the carousel album |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| media_carousel_album_saved** \| \| --- \| \| \\| Field label \\| Carousel album saved \\| \\| --- \\| --- \\| \\| Description \\| Total number of unique accounts that have saved the carousel album \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Carousel album saved \| \| Description \| Total number of unique accounts that have saved the carousel album \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| media_carousel_album_saved** |
| \| Field label \| Carousel album saved \| \| --- \| --- \| \| Description \| Total number of unique accounts that have saved the carousel album \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Carousel album saved |
| Description | Total number of unique accounts that have saved the carousel album |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |

### COMMENTS

| \| media_comment_date** \| \| --- \| \| \\| Field label \\| Media comment date \\| \\| --- \\| --- \\| \\| Description \\| Date the comment was posted \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| Media comment date \| \| Description \| Date the comment was posted \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| --- |
| media_comment_date** |
| \| Field label \| Media comment date \| \| --- \| --- \| \| Description \| Date the comment was posted \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Field label | Media comment date |
| Description | Date the comment was posted |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| \| media_comment_time** \| \| --- \| \| \\| Field label \\| Media comment time \\| \\| --- \\| --- \\| \\| Description \\| Time the comment was posted \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.hms](/apidocs/field-data-types#time) \\| \| \| Field label \| Media comment time \| \| Description \| Time the comment was posted \| \| Field type \| dimension \| \| Data type \| [string.time.hms](/apidocs/field-data-types#time) \| |
| media_comment_time** |
| \| Field label \| Media comment time \| \| --- \| --- \| \| Description \| Time the comment was posted \| \| Field type \| dimension \| \| Data type \| [string.time.hms](/apidocs/field-data-types#time) \| |
| Field label | Media comment time |
| Description | Time the comment was posted |
| Field type | dimension |
| Data type | [string.time.hms](/apidocs/field-data-types#time) |
| \| media_comment_text** \| \| --- \| \| \\| Field label \\| Media comment text \\| \\| --- \\| --- \\| \\| Description \\| Text of the comment \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Media comment text \| \| Description \| Text of the comment \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| media_comment_text** |
| \| Field label \| Media comment text \| \| --- \| --- \| \| Description \| Text of the comment \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Media comment text |
| Description | Text of the comment |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |

### DATASOURCE

| \| dataSourceName** \| \| --- \| \| \\| Field label \\| Data source \\| \\| --- \\| --- \\| \\| Description \\| The name of the source for this data, as listed on supermetrics.com/docs \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \\| Destinations \\| API, Data warehouse \\| \| \| Field label \| Data source \| \| Description \| The name of the source for this data, as listed on supermetrics.com/docs \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| Destinations \| API, Data warehouse \| |
| --- |
| dataSourceName** |
| \| Field label \| Data source \| \| --- \| --- \| \| Description \| The name of the source for this data, as listed on supermetrics.com/docs \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| Destinations \| API, Data warehouse \| |
| Field label | Data source |
| Description | The name of the source for this data, as listed on supermetrics.com/docs |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| Destinations | API, Data warehouse |
| \| system_metadata.data_source_logins** \| \| --- \| \| \\| Field label \\| Data source logins \\| \\| --- \\| --- \\| \\| Description \\| The data source login accounts that were used to authenticate against the data source \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \| \| Field label \| Data source logins \| \| Description \| The data source login accounts that were used to authenticate against the data source \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| system_metadata.data_source_logins** |
| \| Field label \| Data source logins \| \| --- \| --- \| \| Description \| The data source login accounts that were used to authenticate against the data source \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| Field label | Data source logins |
| Description | The data source login accounts that were used to authenticate against the data source |
| Field type | dimension |
| Data type | [string.text.json](/apidocs/field-data-types#text) |
| \| system_metadata.data_source_login_owners** \| \| --- \| \| \\| Field label \\| Data source login owners \\| \\| --- \\| --- \\| \\| Description \\| The Supermetrics users that created the data source login connections \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \| \| Field label \| Data source login owners \| \| Description \| The Supermetrics users that created the data source login connections \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| system_metadata.data_source_login_owners** |
| \| Field label \| Data source login owners \| \| --- \| --- \| \| Description \| The Supermetrics users that created the data source login connections \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| Field label | Data source login owners |
| Description | The Supermetrics users that created the data source login connections |
| Field type | dimension |
| Data type | [string.text.json](/apidocs/field-data-types#text) |

### DEPRECATED

| \| media_video_title** \| \| --- \| \| \\| Field label \\| IGTV video title \\| \\| --- \\| --- \\| \\| Description \\| Title of IGTV media object. \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \\| 🚫 Deprecated \\| Deprecated on 2022-07-28 \\| \| \| Field label \| IGTV video title \| \| Description \| Title of IGTV media object. \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| 🚫 Deprecated \| Deprecated on 2022-07-28 \| |
| --- |
| media_video_title** |
| \| Field label \| IGTV video title \| \| --- \| --- \| \| Description \| Title of IGTV media object. \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| 🚫 Deprecated \| Deprecated on 2022-07-28 \| |
| Field label | IGTV video title |
| Description | Title of IGTV media object. |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| 🚫 Deprecated | Deprecated on 2022-07-28 |
| \| audience_locale_dim** \| \| --- \| \| \\| Field label \\| Locale \\| \\| --- \\| --- \\| \\| Description \\| The locales by country codes of this profile's followers. \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \\| 🚫 Deprecated \\| Deprecated on 2023-12-11 \\| \| \| Field label \| Locale \| \| Description \| The locales by country codes of this profile's followers. \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| 🚫 Deprecated \| Deprecated on 2023-12-11 \| |
| audience_locale_dim** |
| \| Field label \| Locale \| \| --- \| --- \| \| Description \| The locales by country codes of this profile's followers. \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| 🚫 Deprecated \| Deprecated on 2023-12-11 \| |
| Field label | Locale |
| Description | The locales by country codes of this profile's followers. |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| 🚫 Deprecated | Deprecated on 2023-12-11 |
| \| media_impressions** \| \| --- \| \| \\| Field label \\| Media impressions \\| \\| --- \\| --- \\| \\| Description \\| Total number of impressions of the media object. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-03-25 \\| \| \| Field label \| Media impressions \| \| Description \| Total number of impressions of the media object. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-03-25 \| |
| media_impressions** |
| \| Field label \| Media impressions \| \| --- \| --- \| \| Description \| Total number of impressions of the media object. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-03-25 \| |
| Field label | Media impressions |
| Description | Total number of impressions of the media object. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-03-25 |
| \| website_clicks** \| \| --- \| \| \\| Field label \\| Website clicks \\| \\| --- \\| --- \\| \\| Description \\| Total number of taps on the website link in this profile within the specified period. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-12-11 \\| \| \| Field label \| Website clicks \| \| Description \| Total number of taps on the website link in this profile within the specified period. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-12-11 \| |
| website_clicks** |
| \| Field label \| Website clicks \| \| --- \| --- \| \| Description \| Total number of taps on the website link in this profile within the specified period. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-12-11 \| |
| Field label | Website clicks |
| Description | Total number of taps on the website link in this profile within the specified period. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2024-12-11 |
| \| media_carousel_album_engagement** \| \| --- \| \| \\| Field label \\| Carousel album engagement \\| \\| --- \\| --- \\| \\| Description \\| Total number of likes and comments on the carousel album \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Carousel album engagement \| \| Description \| Total number of likes and comments on the carousel album \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| media_carousel_album_engagement** |
| \| Field label \| Carousel album engagement \| \| --- \| --- \| \| Description \| Total number of likes and comments on the carousel album \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Carousel album engagement |
| Description | Total number of likes and comments on the carousel album |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| media_video_views** \| \| --- \| \| \\| Field label \\| Video views \\| \\| --- \\| --- \\| \\| Description \\| Total number of times the video has been seen. Returns 0 for videos in carousel albums. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-12-11 \\| \| \| Field label \| Video views \| \| Description \| Total number of times the video has been seen. Returns 0 for videos in carousel albums. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-12-11 \| |
| media_video_views** |
| \| Field label \| Video views \| \| --- \| --- \| \| Description \| Total number of times the video has been seen. Returns 0 for videos in carousel albums. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-12-11 \| |
| Field label | Video views |
| Description | Total number of times the video has been seen. Returns 0 for videos in carousel albums. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2024-12-11 |
| \| media_story_impressions** \| \| --- \| \| \\| Field label \\| Story impressions \\| \\| --- \\| --- \\| \\| Description \\| Total number of times the story has been seen. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-03-25 \\| \| \| Field label \| Story impressions \| \| Description \| Total number of times the story has been seen. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-03-25 \| |
| media_story_impressions** |
| \| Field label \| Story impressions \| \| --- \| --- \| \| Description \| Total number of times the story has been seen. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-03-25 \| |
| Field label | Story impressions |
| Description | Total number of times the story has been seen. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-03-25 |
| \| media_carousel_album_impressions** \| \| --- \| \| \\| Field label \\| Carousel album impressions \\| \\| --- \\| --- \\| \\| Description \\| Total number of times the carousel album has been seen. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-03-25 \\| \| \| Field label \| Carousel album impressions \| \| Description \| Total number of times the carousel album has been seen. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-03-25 \| |
| media_carousel_album_impressions** |
| \| Field label \| Carousel album impressions \| \| --- \| --- \| \| Description \| Total number of times the carousel album has been seen. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-03-25 \| |
| Field label | Carousel album impressions |
| Description | Total number of times the carousel album has been seen. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-03-25 |
| \| media_reel_replays** \| \| --- \| \| \\| Field label \\| Reel replays \\| \\| --- \\| --- \\| \\| Description \\| The number of times your reel starts to play again after an initial play of your reel. This is defined as replays of 1ms or more in the same reel session. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-03-25 \\| \| \| Field label \| Reel replays \| \| Description \| The number of times your reel starts to play again after an initial play of your reel. This is defined as replays of 1ms or more in the same reel session. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-03-25 \| |
| media_reel_replays** |
| \| Field label \| Reel replays \| \| --- \| --- \| \| Description \| The number of times your reel starts to play again after an initial play of your reel. This is defined as replays of 1ms or more in the same reel session. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-03-25 \| |
| Field label | Reel replays |
| Description | The number of times your reel starts to play again after an initial play of your reel. This is defined as replays of 1ms or more in the same reel session. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-03-25 |
| \| media_reel_plays** \| \| --- \| \| \\| Field label \\| Reel plays \\| \\| --- \\| --- \\| \\| Description \\| The number of times your reel starts to play or replay after an impression is already counted. This is defined as plays of 1ms or more. Replays are counted after the initial play in the same reel session. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-03-25 \\| \| \| Field label \| Reel plays \| \| Description \| The number of times your reel starts to play or replay after an impression is already counted. This is defined as plays of 1ms or more. Replays are counted after the initial play in the same reel session. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-03-25 \| |
| media_reel_plays** |
| \| Field label \| Reel plays \| \| --- \| --- \| \| Description \| The number of times your reel starts to play or replay after an impression is already counted. This is defined as plays of 1ms or more. Replays are counted after the initial play in the same reel session. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-03-25 \| |
| Field label | Reel plays |
| Description | The number of times your reel starts to play or replay after an impression is already counted. This is defined as plays of 1ms or more. Replays are counted after the initial play in the same reel session. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-03-25 |
| \| get_directions_clicks** \| \| --- \| \| \\| Field label \\| Get directions clicks \\| \\| --- \\| --- \\| \\| Description \\| Total number of taps on the directions link in this profile within the specified period. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-12-11 \\| \| \| Field label \| Get directions clicks \| \| Description \| Total number of taps on the directions link in this profile within the specified period. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-12-11 \| |
| get_directions_clicks** |
| \| Field label \| Get directions clicks \| \| --- \| --- \| \| Description \| Total number of taps on the directions link in this profile within the specified period. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-12-11 \| |
| Field label | Get directions clicks |
| Description | Total number of taps on the directions link in this profile within the specified period. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2024-12-11 |
| \| media_reel_initial_plays** \| \| --- \| \| \\| Field label \\| Reel initial plays \\| \\| --- \\| --- \\| \\| Description \\| Number of times the reels starts to play after an impression is already counted. This is defined as video sessions with 1 ms or more of playback and excludes replays. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-03-25 \\| \| \| Field label \| Reel initial plays \| \| Description \| Number of times the reels starts to play after an impression is already counted. This is defined as video sessions with 1 ms or more of playback and excludes replays. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-03-25 \| |
| media_reel_initial_plays** |
| \| Field label \| Reel initial plays \| \| --- \| --- \| \| Description \| Number of times the reels starts to play after an impression is already counted. This is defined as video sessions with 1 ms or more of playback and excludes replays. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-03-25 \| |
| Field label | Reel initial plays |
| Description | Number of times the reels starts to play after an impression is already counted. This is defined as video sessions with 1 ms or more of playback and excludes replays. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-03-25 |
| \| text_message_clicks** \| \| --- \| \| \\| Field label \\| Text message clicks \\| \\| --- \\| --- \\| \\| Description \\| Total number of taps on the text message link in this profile within the specified period. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-12-11 \\| \| \| Field label \| Text message clicks \| \| Description \| Total number of taps on the text message link in this profile within the specified period. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-12-11 \| |
| text_message_clicks** |
| \| Field label \| Text message clicks \| \| --- \| --- \| \| Description \| Total number of taps on the text message link in this profile within the specified period. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-12-11 \| |
| Field label | Text message clicks |
| Description | Total number of taps on the text message link in this profile within the specified period. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2024-12-11 |
| \| phone_call_clicks** \| \| --- \| \| \\| Field label \\| Phone call clicks \\| \\| --- \\| --- \\| \\| Description \\| Total number of taps on the call link in this profile within the specified period. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-12-11 \\| \| \| Field label \| Phone call clicks \| \| Description \| Total number of taps on the call link in this profile within the specified period. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-12-11 \| |
| phone_call_clicks** |
| \| Field label \| Phone call clicks \| \| --- \| --- \| \| Description \| Total number of taps on the call link in this profile within the specified period. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-12-11 \| |
| Field label | Phone call clicks |
| Description | Total number of taps on the call link in this profile within the specified period. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2024-12-11 |
| \| email_contacts** \| \| --- \| \| \\| Field label \\| Email contacts \\| \\| --- \\| --- \\| \\| Description \\| Total number of taps on the email link in this profile within the specified period. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-12-11 \\| \| \| Field label \| Email contacts \| \| Description \| Total number of taps on the email link in this profile within the specified period. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-12-11 \| |
| email_contacts** |
| \| Field label \| Email contacts \| \| --- \| --- \| \| Description \| Total number of taps on the email link in this profile within the specified period. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-12-11 \| |
| Field label | Email contacts |
| Description | Total number of taps on the email link in this profile within the specified period. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2024-12-11 |
| \| impressions** \| \| --- \| \| \\| Field label \\| Profile impressions \\| \\| --- \\| --- \\| \\| Description \\| Total number of times the profile's media/posts has been viewed. This metric includes promoted post and paid activities as well as organic, but does not include profile views. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-03-25 \\| \| \| Field label \| Profile impressions \| \| Description \| Total number of times the profile's media/posts has been viewed. This metric includes promoted post and paid activities as well as organic, but does not include profile views. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-03-25 \| |
| impressions** |
| \| Field label \| Profile impressions \| \| --- \| --- \| \| Description \| Total number of times the profile's media/posts has been viewed. This metric includes promoted post and paid activities as well as organic, but does not include profile views. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-03-25 \| |
| Field label | Profile impressions |
| Description | Total number of times the profile's media/posts has been viewed. This metric includes promoted post and paid activities as well as organic, but does not include profile views. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-03-25 |
| \| media_engagement** \| \| --- \| \| \\| Field label \\| Engagement \\| \\| --- \\| --- \\| \\| Description \\| Please use Interactions instead. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2023-12-11 \\| \| \| Field label \| Engagement \| \| Description \| Please use Interactions instead. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2023-12-11 \| |
| media_engagement** |
| \| Field label \| Engagement \| \| --- \| --- \| \| Description \| Please use Interactions instead. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2023-12-11 \| |
| Field label | Engagement |
| Description | Please use Interactions instead. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2023-12-11 |

### FOLLOWERS

| \| audience_gender** \| \| --- \| \| \\| Field label \\| Gender \\| \\| --- \\| --- \\| \\| Description \\| The gender distribution of this profile's followers \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.person.gender](/apidocs/field-data-types#person) \\| \| \| Field label \| Gender \| \| Description \| The gender distribution of this profile's followers \| \| Field type \| dimension \| \| Data type \| [string.person.gender](/apidocs/field-data-types#person) \| |
| --- |
| audience_gender** |
| \| Field label \| Gender \| \| --- \| --- \| \| Description \| The gender distribution of this profile's followers \| \| Field type \| dimension \| \| Data type \| [string.person.gender](/apidocs/field-data-types#person) \| |
| Field label | Gender |
| Description | The gender distribution of this profile's followers |
| Field type | dimension |
| Data type | [string.person.gender](/apidocs/field-data-types#person) |
| \| audience_age** \| \| --- \| \| \\| Field label \\| Age \\| \\| --- \\| --- \\| \\| Description \\| The age distribution of this profile's followers \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.person.age](/apidocs/field-data-types#person) \\| \| \| Field label \| Age \| \| Description \| The age distribution of this profile's followers \| \| Field type \| dimension \| \| Data type \| [string.person.age](/apidocs/field-data-types#person) \| |
| audience_age** |
| \| Field label \| Age \| \| --- \| --- \| \| Description \| The age distribution of this profile's followers \| \| Field type \| dimension \| \| Data type \| [string.person.age](/apidocs/field-data-types#person) \| |
| Field label | Age |
| Description | The age distribution of this profile's followers |
| Field type | dimension |
| Data type | [string.person.age](/apidocs/field-data-types#person) |
| \| audience_country_dim** \| \| --- \| \| \\| Field label \\| Country \\| \\| --- \\| --- \\| \\| Description \\| The countries of this profile's followers \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.geo.country.twolettercode](/apidocs/field-data-types#geographical) \\| \| \| Field label \| Country \| \| Description \| The countries of this profile's followers \| \| Field type \| dimension \| \| Data type \| [string.geo.country.twolettercode](/apidocs/field-data-types#geographical) \| |
| audience_country_dim** |
| \| Field label \| Country \| \| --- \| --- \| \| Description \| The countries of this profile's followers \| \| Field type \| dimension \| \| Data type \| [string.geo.country.twolettercode](/apidocs/field-data-types#geographical) \| |
| Field label | Country |
| Description | The countries of this profile's followers |
| Field type | dimension |
| Data type | [string.geo.country.twolettercode](/apidocs/field-data-types#geographical) |
| \| audience_city_dim** \| \| --- \| \| \\| Field label \\| Area & city \\| \\| --- \\| --- \\| \\| Description \\| The cities of this profile's followers with area information \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.geo.city](/apidocs/field-data-types#geographical) \\| \| \| Field label \| Area & city \| \| Description \| The cities of this profile's followers with area information \| \| Field type \| dimension \| \| Data type \| [string.geo.city](/apidocs/field-data-types#geographical) \| |
| audience_city_dim** |
| \| Field label \| Area & city \| \| --- \| --- \| \| Description \| The cities of this profile's followers with area information \| \| Field type \| dimension \| \| Data type \| [string.geo.city](/apidocs/field-data-types#geographical) \| |
| Field label | Area & city |
| Description | The cities of this profile's followers with area information |
| Field type | dimension |
| Data type | [string.geo.city](/apidocs/field-data-types#geographical) |
| \| audience_area_only_dim** \| \| --- \| \| \\| Field label \\| Area \\| \\| --- \\| --- \\| \\| Description \\| The areas of this profile's followers \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.geo.region](/apidocs/field-data-types#geographical) \\| \| \| Field label \| Area \| \| Description \| The areas of this profile's followers \| \| Field type \| dimension \| \| Data type \| [string.geo.region](/apidocs/field-data-types#geographical) \| |
| audience_area_only_dim** |
| \| Field label \| Area \| \| --- \| --- \| \| Description \| The areas of this profile's followers \| \| Field type \| dimension \| \| Data type \| [string.geo.region](/apidocs/field-data-types#geographical) \| |
| Field label | Area |
| Description | The areas of this profile's followers |
| Field type | dimension |
| Data type | [string.geo.region](/apidocs/field-data-types#geographical) |
| \| audience_city_only_dim** \| \| --- \| \| \\| Field label \\| City \\| \\| --- \\| --- \\| \\| Description \\| The cities of this profile's followers \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.geo.city](/apidocs/field-data-types#geographical) \\| \| \| Field label \| City \| \| Description \| The cities of this profile's followers \| \| Field type \| dimension \| \| Data type \| [string.geo.city](/apidocs/field-data-types#geographical) \| |
| audience_city_only_dim** |
| \| Field label \| City \| \| --- \| --- \| \| Description \| The cities of this profile's followers \| \| Field type \| dimension \| \| Data type \| [string.geo.city](/apidocs/field-data-types#geographical) \| |
| Field label | City |
| Description | The cities of this profile's followers |
| Field type | dimension |
| Data type | [string.geo.city](/apidocs/field-data-types#geographical) |
| \| follow_type** \| \| --- \| \| \\| Field label \\| Follow type \\| \\| --- \\| --- \\| \\| Description \\| Breaks down results by FOLLOWER, NON_FOLLOWER, and UNKNOWN \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Follow type \| \| Description \| Breaks down results by FOLLOWER, NON_FOLLOWER, and UNKNOWN \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| follow_type** |
| \| Field label \| Follow type \| \| --- \| --- \| \| Description \| Breaks down results by FOLLOWER, NON_FOLLOWER, and UNKNOWN \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Follow type |
| Description | Breaks down results by FOLLOWER, NON_FOLLOWER, and UNKNOWN |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |

### PHOTO & VIDEO

| \| media_id** \| \| --- \| \| \\| Field label \\| Media ID \\| \\| --- \\| --- \\| \\| Description \\| Graph ID of the media object \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Media ID \| \| Description \| Graph ID of the media object \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| --- |
| media_id** |
| \| Field label \| Media ID \| \| --- \| --- \| \| Description \| Graph ID of the media object \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Media ID |
| Description | Graph ID of the media object |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| timestamp** \| \| --- \| \| \\| Field label \\| Media created \\| \\| --- \\| --- \\| \\| Description \\| Date and time media was added \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.datetime](/apidocs/field-data-types#time) \\| \| \| Field label \| Media created \| \| Description \| Date and time media was added \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| |
| timestamp** |
| \| Field label \| Media created \| \| --- \| --- \| \| Description \| Date and time media was added \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| |
| Field label | Media created |
| Description | Date and time media was added |
| Field type | dimension |
| Data type | [string.time.datetime](/apidocs/field-data-types#time) |
| \| media_type** \| \| --- \| \| \\| Field label \\| Media type \\| \\| --- \\| --- \\| \\| Description \\| Type of the media object. PHOTO, VIDEO, ... \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Media type \| \| Description \| Type of the media object. PHOTO, VIDEO, ... \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| media_type** |
| \| Field label \| Media type \| \| --- \| --- \| \| Description \| Type of the media object. PHOTO, VIDEO, ... \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Media type |
| Description | Type of the media object. PHOTO, VIDEO, ... |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| media_url** \| \| --- \| \| \\| Field label \\| Media URL \\| \\| --- \\| --- \\| \\| Description \\| URL of the media object \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.url](/apidocs/field-data-types#text) \\| \| \| Field label \| Media URL \| \| Description \| URL of the media object \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| |
| media_url** |
| \| Field label \| Media URL \| \| --- \| --- \| \| Description \| URL of the media object \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| |
| Field label | Media URL |
| Description | URL of the media object |
| Field type | dimension |
| Data type | [string.text.url](/apidocs/field-data-types#text) |
| \| media_permalink** \| \| --- \| \| \\| Field label \\| Media permalink \\| \\| --- \\| --- \\| \\| Description \\| URL of the post on Instagram \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.url](/apidocs/field-data-types#text) \\| \| \| Field label \| Media permalink \| \| Description \| URL of the post on Instagram \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| |
| media_permalink** |
| \| Field label \| Media permalink \| \| --- \| --- \| \| Description \| URL of the post on Instagram \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| |
| Field label | Media permalink |
| Description | URL of the post on Instagram |
| Field type | dimension |
| Data type | [string.text.url](/apidocs/field-data-types#text) |
| \| media_product_type** \| \| --- \| \| \\| Field label \\| Media product type \\| \\| --- \\| --- \\| \\| Description \\| Surface where the media is published. Can be AD, FEED, STORY, or REELS \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Media product type \| \| Description \| Surface where the media is published. Can be AD, FEED, STORY, or REELS \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| media_product_type** |
| \| Field label \| Media product type \| \| --- \| --- \| \| Description \| Surface where the media is published. Can be AD, FEED, STORY, or REELS \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Media product type |
| Description | Surface where the media is published. Can be AD, FEED, STORY, or REELS |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| media_shortcode** \| \| --- \| \| \\| Field label \\| Media shortcode \\| \\| --- \\| --- \\| \\| Description \\| Shortcode of the post on Instagram \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Media shortcode \| \| Description \| Shortcode of the post on Instagram \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| media_shortcode** |
| \| Field label \| Media shortcode \| \| --- \| --- \| \| Description \| Shortcode of the post on Instagram \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Media shortcode |
| Description | Shortcode of the post on Instagram |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| media_thumbnail_url** \| \| --- \| \| \\| Field label \\| Video thumbnail URL \\| \\| --- \\| --- \\| \\| Description \\| URL of the video thumbnail \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.url](/apidocs/field-data-types#text) \\| \| \| Field label \| Video thumbnail URL \| \| Description \| URL of the video thumbnail \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| |
| media_thumbnail_url** |
| \| Field label \| Video thumbnail URL \| \| --- \| --- \| \| Description \| URL of the video thumbnail \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| |
| Field label | Video thumbnail URL |
| Description | URL of the video thumbnail |
| Field type | dimension |
| Data type | [string.text.url](/apidocs/field-data-types#text) |
| \| media_caption** \| \| --- \| \| \\| Field label \\| Media caption \\| \\| --- \\| --- \\| \\| Description \\| Caption of the post \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Media caption \| \| Description \| Caption of the post \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| media_caption** |
| \| Field label \| Media caption \| \| --- \| --- \| \| Description \| Caption of the post \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Media caption |
| Description | Caption of the post |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| media_is_comment_enabled** \| \| --- \| \| \\| Field label \\| Media comments enabled \\| \\| --- \\| --- \\| \\| Description \\| Whether or not the comments are enabled \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Media comments enabled \| \| Description \| Whether or not the comments are enabled \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| media_is_comment_enabled** |
| \| Field label \| Media comments enabled \| \| --- \| --- \| \| Description \| Whether or not the comments are enabled \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Media comments enabled |
| Description | Whether or not the comments are enabled |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| number_of_media** \| \| --- \| \| \\| Field label \\| Media count \\| \\| --- \\| --- \\| \\| Description \\| Total number of media objects \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Media count \| \| Description \| Total number of media objects \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| number_of_media** |
| \| Field label \| Media count \| \| --- \| --- \| \| Description \| Total number of media objects \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Media count |
| Description | Total number of media objects |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| interactions** \| \| --- \| \| \\| Field label \\| Interactions \\| \\| --- \\| --- \\| \\| Description \\| The number of likes, saves, comments and shares on your media minus the number of unlikes, unsaves, and deleted comments \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Interactions \| \| Description \| The number of likes, saves, comments and shares on your media minus the number of unlikes, unsaves, and deleted comments \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| interactions** |
| \| Field label \| Interactions \| \| --- \| --- \| \| Description \| The number of likes, saves, comments and shares on your media minus the number of unlikes, unsaves, and deleted comments \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Interactions |
| Description | The number of likes, saves, comments and shares on your media minus the number of unlikes, unsaves, and deleted comments |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| media_comments_count** \| \| --- \| \| \\| Field label \\| Comments count \\| \\| --- \\| --- \\| \\| Description \\| Total number of comments on the media object including replies \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Comments count \| \| Description \| Total number of comments on the media object including replies \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| media_comments_count** |
| \| Field label \| Comments count \| \| --- \| --- \| \| Description \| Total number of comments on the media object including replies \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Comments count |
| Description | Total number of comments on the media object including replies |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| media_like_count** \| \| --- \| \| \\| Field label \\| Like count \\| \\| --- \\| --- \\| \\| Description \\| Total number of likes on the media object including replies \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Like count \| \| Description \| Total number of likes on the media object including replies \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| media_like_count** |
| \| Field label \| Like count \| \| --- \| --- \| \| Description \| Total number of likes on the media object including replies \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Like count |
| Description | Total number of likes on the media object including replies |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| media_views** \| \| --- \| \| \\| Field label \\| Views \\| \\| --- \\| --- \\| \\| Description \\| The number of times your media was played or displayed on Instagram \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Views \| \| Description \| The number of times your media was played or displayed on Instagram \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| media_views** |
| \| Field label \| Views \| \| --- \| --- \| \| Description \| The number of times your media was played or displayed on Instagram \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Views |
| Description | The number of times your media was played or displayed on Instagram |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| media_reposts** \| \| --- \| \| \\| Field label \\| Reposts \\| \\| --- \\| --- \\| \\| Description \\| The count of reposts of a specific media item \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Reposts \| \| Description \| The count of reposts of a specific media item \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| media_reposts** |
| \| Field label \| Reposts \| \| --- \| --- \| \| Description \| The count of reposts of a specific media item \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Reposts |
| Description | The count of reposts of a specific media item |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| media_reach** \| \| --- \| \| \\| Field label \\| Media reach \\| \\| --- \\| --- \\| \\| Description \\| Total reach of the media object \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Media reach \| \| Description \| Total reach of the media object \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| media_reach** |
| \| Field label \| Media reach \| \| --- \| --- \| \| Description \| Total reach of the media object \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Media reach |
| Description | Total reach of the media object |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| media_saved** \| \| --- \| \| \\| Field label \\| Unique saves \\| \\| --- \\| --- \\| \\| Description \\| Total number of unique accounts that have saved the media object \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Unique saves \| \| Description \| Total number of unique accounts that have saved the media object \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| media_saved** |
| \| Field label \| Unique saves \| \| --- \| --- \| \| Description \| Total number of unique accounts that have saved the media object \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Unique saves |
| Description | Total number of unique accounts that have saved the media object |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| media_shares** \| \| --- \| \| \\| Field label \\| Shares \\| \\| --- \\| --- \\| \\| Description \\| The number of shares of your post \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Shares \| \| Description \| The number of shares of your post \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| media_shares** |
| \| Field label \| Shares \| \| --- \| --- \| \| Description \| The number of shares of your post \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Shares |
| Description | The number of shares of your post |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| media_profile_visits** \| \| --- \| \| \\| Field label \\| Profile visits \\| \\| --- \\| --- \\| \\| Description \\| The number of times your profile was visited. Does not support Album carousels or IGTV \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Profile visits \| \| Description \| The number of times your profile was visited. Does not support Album carousels or IGTV \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| media_profile_visits** |
| \| Field label \| Profile visits \| \| --- \| --- \| \| Description \| The number of times your profile was visited. Does not support Album carousels or IGTV \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Profile visits |
| Description | The number of times your profile was visited. Does not support Album carousels or IGTV |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| media_follows** \| \| --- \| \| \\| Field label \\| Follows \\| \\| --- \\| --- \\| \\| Description \\| The number of accounts that started following you. Does not support Album carousels or IGTV \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Follows \| \| Description \| The number of accounts that started following you. Does not support Album carousels or IGTV \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| media_follows** |
| \| Field label \| Follows \| \| --- \| --- \| \| Description \| The number of accounts that started following you. Does not support Album carousels or IGTV \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Follows |
| Description | The number of accounts that started following you. Does not support Album carousels or IGTV |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |

### PROFILE ACTIVITY FROM MEDIA

| \| media_profile_activity** \| \| --- \| \| \\| Field label \\| Profile activity total \\| \\| --- \\| --- \\| \\| Description \\| Total number of actions people take when they visit your profile after engaging with your media. Does not support Album carousel, IGTV, or Reels \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Profile activity total \| \| Description \| Total number of actions people take when they visit your profile after engaging with your media. Does not support Album carousel, IGTV, or Reels \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| --- |
| media_profile_activity** |
| \| Field label \| Profile activity total \| \| --- \| --- \| \| Description \| Total number of actions people take when they visit your profile after engaging with your media. Does not support Album carousel, IGTV, or Reels \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Profile activity total |
| Description | Total number of actions people take when they visit your profile after engaging with your media. Does not support Album carousel, IGTV, or Reels |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| media_bio_link_click** \| \| --- \| \| \\| Field label \\| Profile activity: bio link clicks \\| \\| --- \\| --- \\| \\| Description \\| Number of bio link click actions people take when they visit your profile after engaging with your media. Does not support Album carousels, IGTV, or Reels \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Profile activity: bio link clicks \| \| Description \| Number of bio link click actions people take when they visit your profile after engaging with your media. Does not support Album carousels, IGTV, or Reels \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| media_bio_link_click** |
| \| Field label \| Profile activity: bio link clicks \| \| --- \| --- \| \| Description \| Number of bio link click actions people take when they visit your profile after engaging with your media. Does not support Album carousels, IGTV, or Reels \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Profile activity: bio link clicks |
| Description | Number of bio link click actions people take when they visit your profile after engaging with your media. Does not support Album carousels, IGTV, or Reels |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| media_call_click** \| \| --- \| \| \\| Field label \\| Profile activity: phone call clicks \\| \\| --- \\| --- \\| \\| Description \\| Number of phone call click actions people take when they visit your profile after engaging with your media. Does not support Album carousels, IGTV, or Reels \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Profile activity: phone call clicks \| \| Description \| Number of phone call click actions people take when they visit your profile after engaging with your media. Does not support Album carousels, IGTV, or Reels \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| media_call_click** |
| \| Field label \| Profile activity: phone call clicks \| \| --- \| --- \| \| Description \| Number of phone call click actions people take when they visit your profile after engaging with your media. Does not support Album carousels, IGTV, or Reels \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Profile activity: phone call clicks |
| Description | Number of phone call click actions people take when they visit your profile after engaging with your media. Does not support Album carousels, IGTV, or Reels |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| media_direction_click** \| \| --- \| \| \\| Field label \\| Profile activity: get directions clicks \\| \\| --- \\| --- \\| \\| Description \\| Number of get direction click actions people take when they visit your profile after engaging with your media. Does not support Album carousels, IGTV, or Reels \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Profile activity: get directions clicks \| \| Description \| Number of get direction click actions people take when they visit your profile after engaging with your media. Does not support Album carousels, IGTV, or Reels \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| media_direction_click** |
| \| Field label \| Profile activity: get directions clicks \| \| --- \| --- \| \| Description \| Number of get direction click actions people take when they visit your profile after engaging with your media. Does not support Album carousels, IGTV, or Reels \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Profile activity: get directions clicks |
| Description | Number of get direction click actions people take when they visit your profile after engaging with your media. Does not support Album carousels, IGTV, or Reels |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| media_email_click** \| \| --- \| \| \\| Field label \\| Profile activity: email clicks \\| \\| --- \\| --- \\| \\| Description \\| Number of email click actions people take when they visit your profile after engaging with your media. Does not support Album carousels, IGTV, or Reels \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Profile activity: email clicks \| \| Description \| Number of email click actions people take when they visit your profile after engaging with your media. Does not support Album carousels, IGTV, or Reels \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| media_email_click** |
| \| Field label \| Profile activity: email clicks \| \| --- \| --- \| \| Description \| Number of email click actions people take when they visit your profile after engaging with your media. Does not support Album carousels, IGTV, or Reels \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Profile activity: email clicks |
| Description | Number of email click actions people take when they visit your profile after engaging with your media. Does not support Album carousels, IGTV, or Reels |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| media_other_click** \| \| --- \| \| \\| Field label \\| Profile activity: other clicks \\| \\| --- \\| --- \\| \\| Description \\| Number of other click actions people take when they visit your profile after engaging with your media. Does not support Album carousels, IGTV, or Reels \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Profile activity: other clicks \| \| Description \| Number of other click actions people take when they visit your profile after engaging with your media. Does not support Album carousels, IGTV, or Reels \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| media_other_click** |
| \| Field label \| Profile activity: other clicks \| \| --- \| --- \| \| Description \| Number of other click actions people take when they visit your profile after engaging with your media. Does not support Album carousels, IGTV, or Reels \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Profile activity: other clicks |
| Description | Number of other click actions people take when they visit your profile after engaging with your media. Does not support Album carousels, IGTV, or Reels |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| media_text_click** \| \| --- \| \| \\| Field label \\| Profile activity: text message clicks \\| \\| --- \\| --- \\| \\| Description \\| Number of text message click actions people take when they visit your profile after engaging with your media. Does not support Album carousels, IGTV, or Reels \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Profile activity: text message clicks \| \| Description \| Number of text message click actions people take when they visit your profile after engaging with your media. Does not support Album carousels, IGTV, or Reels \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| media_text_click** |
| \| Field label \| Profile activity: text message clicks \| \| --- \| --- \| \| Description \| Number of text message click actions people take when they visit your profile after engaging with your media. Does not support Album carousels, IGTV, or Reels \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Profile activity: text message clicks |
| Description | Number of text message click actions people take when they visit your profile after engaging with your media. Does not support Album carousels, IGTV, or Reels |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |

### QUERY

| \| system_metadata.query_date_range_start** \| \| --- \| \| \\| Field label \\| Start date \\| \\| --- \\| --- \\| \\| Description \\| The start date of the requested query \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| Start date \| \| Description \| The start date of the requested query \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| --- |
| system_metadata.query_date_range_start** |
| \| Field label \| Start date \| \| --- \| --- \| \| Description \| The start date of the requested query \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Field label | Start date |
| Description | The start date of the requested query |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| \| system_metadata.query_date_range_end** \| \| --- \| \| \\| Field label \\| End date \\| \\| --- \\| --- \\| \\| Description \\| The end date of the requested query \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| End date \| \| Description \| The end date of the requested query \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| system_metadata.query_date_range_end** |
| \| Field label \| End date \| \| --- \| --- \| \| Description \| The end date of the requested query \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Field label | End date |
| Description | The end date of the requested query |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| \| system_metadata.query_timezone** \| \| --- \| \| \\| Field label \\| Timezone \\| \\| --- \\| --- \\| \\| Description \\| The timezone that is supplied to the query \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.timezone](/apidocs/field-data-types#time) \\| \| \| Field label \| Timezone \| \| Description \| The timezone that is supplied to the query \| \| Field type \| dimension \| \| Data type \| [string.time.timezone](/apidocs/field-data-types#time) \| |
| system_metadata.query_timezone** |
| \| Field label \| Timezone \| \| --- \| --- \| \| Description \| The timezone that is supplied to the query \| \| Field type \| dimension \| \| Data type \| [string.time.timezone](/apidocs/field-data-types#time) \| |
| Field label | Timezone |
| Description | The timezone that is supplied to the query |
| Field type | dimension |
| Data type | [string.time.timezone](/apidocs/field-data-types#time) |
| \| system_metadata.query_filters** \| \| --- \| \| \\| Field label \\| Filters \\| \\| --- \\| --- \\| \\| Description \\| All filters used in the query \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \| \| Field label \| Filters \| \| Description \| All filters used in the query \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| system_metadata.query_filters** |
| \| Field label \| Filters \| \| --- \| --- \| \| Description \| All filters used in the query \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| Field label | Filters |
| Description | All filters used in the query |
| Field type | dimension |
| Data type | [string.text.json](/apidocs/field-data-types#text) |
| \| system_metadata.query_date_start** \| \| --- \| \| \\| Field label \\| Start \\| \\| --- \\| --- \\| \\| Description \\| When the query was started \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.datetime](/apidocs/field-data-types#time) \\| \| \| Field label \| Start \| \| Description \| When the query was started \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| |
| system_metadata.query_date_start** |
| \| Field label \| Start \| \| --- \| --- \| \| Description \| When the query was started \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| |
| Field label | Start |
| Description | When the query was started |
| Field type | dimension |
| Data type | [string.time.datetime](/apidocs/field-data-types#time) |
| \| system_metadata.query_date_end** \| \| --- \| \| \\| Field label \\| End \\| \\| --- \\| --- \\| \\| Description \\| When the query completed \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.datetime](/apidocs/field-data-types#time) \\| \| \| Field label \| End \| \| Description \| When the query completed \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| |
| system_metadata.query_date_end** |
| \| Field label \| End \| \| --- \| --- \| \| Description \| When the query completed \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| |
| Field label | End |
| Description | When the query completed |
| Field type | dimension |
| Data type | [string.time.datetime](/apidocs/field-data-types#time) |
| \| system_metadata.query_duration** \| \| --- \| \| \\| Field label \\| Duration \\| \\| --- \\| --- \\| \\| Description \\| The duration in seconds of the query \\| \\| Field type \\| dimension \\| \\| Data type \\| [int.duration.seconds](/apidocs/field-data-types#duration) \\| \| \| Field label \| Duration \| \| Description \| The duration in seconds of the query \| \| Field type \| dimension \| \| Data type \| [int.duration.seconds](/apidocs/field-data-types#duration) \| |
| system_metadata.query_duration** |
| \| Field label \| Duration \| \| --- \| --- \| \| Description \| The duration in seconds of the query \| \| Field type \| dimension \| \| Data type \| [int.duration.seconds](/apidocs/field-data-types#duration) \| |
| Field label | Duration |
| Description | The duration in seconds of the query |
| Field type | dimension |
| Data type | [int.duration.seconds](/apidocs/field-data-types#duration) |
| \| system_metadata.query_accounts** \| \| --- \| \| \\| Field label \\| Accounts \\| \\| --- \\| --- \\| \\| Description \\| A list of accounts of which the data was pulled from \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \| \| Field label \| Accounts \| \| Description \| A list of accounts of which the data was pulled from \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| system_metadata.query_accounts** |
| \| Field label \| Accounts \| \| --- \| --- \| \| Description \| A list of accounts of which the data was pulled from \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| Field label | Accounts |
| Description | A list of accounts of which the data was pulled from |
| Field type | dimension |
| Data type | [string.text.json](/apidocs/field-data-types#text) |
| \| system_metadata.query_excluded_accounts** \| \| --- \| \| \\| Field label \\| Excluded invalid accounts \\| \\| --- \\| --- \\| \\| Description \\| A list of unavailable accounts excluded from the query due to the "Exclude invalid accounts" setting \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \| \| Field label \| Excluded invalid accounts \| \| Description \| A list of unavailable accounts excluded from the query due to the "Exclude invalid accounts" setting \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| system_metadata.query_excluded_accounts** |
| \| Field label \| Excluded invalid accounts \| \| --- \| --- \| \| Description \| A list of unavailable accounts excluded from the query due to the "Exclude invalid accounts" setting \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| Field label | Excluded invalid accounts |
| Description | A list of unavailable accounts excluded from the query due to the "Exclude invalid accounts" setting |
| Field type | dimension |
| Data type | [string.text.json](/apidocs/field-data-types#text) |

### REELS

| \| media_reel_shares** \| \| --- \| \| \\| Field label \\| Reel shares \\| \\| --- \\| --- \\| \\| Description \\| Number of shares of the reel \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Reel shares \| \| Description \| Number of shares of the reel \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| --- |
| media_reel_shares** |
| \| Field label \| Reel shares \| \| --- \| --- \| \| Description \| Number of shares of the reel \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Reel shares |
| Description | Number of shares of the reel |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| media_reel_total_interactions** \| \| --- \| \| \\| Field label \\| Total reel interactions \\| \\| --- \\| --- \\| \\| Description \\| Number of likes, saves, comments, and shares on the reel, minus the number of unlikes, unsaves, and deleted comments \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Total reel interactions \| \| Description \| Number of likes, saves, comments, and shares on the reel, minus the number of unlikes, unsaves, and deleted comments \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| media_reel_total_interactions** |
| \| Field label \| Total reel interactions \| \| --- \| --- \| \| Description \| Number of likes, saves, comments, and shares on the reel, minus the number of unlikes, unsaves, and deleted comments \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Total reel interactions |
| Description | Number of likes, saves, comments, and shares on the reel, minus the number of unlikes, unsaves, and deleted comments |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| media_reel_avg_watch_time_sec** \| \| --- \| \| \\| Field label \\| Reels average seconds watched \\| \\| --- \\| --- \\| \\| Description \\| The average amount of time spent playing the reel in seconds. This includes replays in a single instance, so the value may exceed the total duration of the video due to this. Only for use in Looker Studio \\| \\| Field type \\| metric \\| \\| Data type \\| [int.duration.seconds](/apidocs/field-data-types#duration) \\| \\| Aggregation \\| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \\| \\| Destinations \\| Looker Studio \\| \| \| Field label \| Reels average seconds watched \| \| Description \| The average amount of time spent playing the reel in seconds. This includes replays in a single instance, so the value may exceed the total duration of the video due to this. Only for use in Looker Studio \| \| Field type \| metric \| \| Data type \| [int.duration.seconds](/apidocs/field-data-types#duration) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| \| Destinations \| Looker Studio \| |
| media_reel_avg_watch_time_sec** |
| \| Field label \| Reels average seconds watched \| \| --- \| --- \| \| Description \| The average amount of time spent playing the reel in seconds. This includes replays in a single instance, so the value may exceed the total duration of the video due to this. Only for use in Looker Studio \| \| Field type \| metric \| \| Data type \| [int.duration.seconds](/apidocs/field-data-types#duration) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| \| Destinations \| Looker Studio \| |
| Field label | Reels average seconds watched |
| Description | The average amount of time spent playing the reel in seconds. This includes replays in a single instance, so the value may exceed the total duration of the video due to this. Only for use in Looker Studio |
| Field type | metric |
| Data type | [int.duration.seconds](/apidocs/field-data-types#duration) |
| Aggregation | [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) |
| Destinations | Looker Studio |
| \| media_reel_avg_watch_time** \| \| --- \| \| \\| Field label \\| Reels average minutes watched \\| \\| --- \\| --- \\| \\| Description \\| The average amount of time spent playing the reel. This includes replays in a single instance, so the value may exceed the total duration of the video due to this \\| \\| Field type \\| metric \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Reels average minutes watched \| \| Description \| The average amount of time spent playing the reel. This includes replays in a single instance, so the value may exceed the total duration of the video due to this \| \| Field type \| metric \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| media_reel_avg_watch_time** |
| \| Field label \| Reels average minutes watched \| \| --- \| --- \| \| Description \| The average amount of time spent playing the reel. This includes replays in a single instance, so the value may exceed the total duration of the video due to this \| \| Field type \| metric \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Reels average minutes watched |
| Description | The average amount of time spent playing the reel. This includes replays in a single instance, so the value may exceed the total duration of the video due to this |
| Field type | metric |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| media_reel_video_views** \| \| --- \| \| \\| Field label \\| Reels minutes viewed \\| \\| --- \\| --- \\| \\| Description \\| The total amount of time the reel was played, including any time spent replaying the reel \\| \\| Field type \\| metric \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Reels minutes viewed \| \| Description \| The total amount of time the reel was played, including any time spent replaying the reel \| \| Field type \| metric \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| media_reel_video_views** |
| \| Field label \| Reels minutes viewed \| \| --- \| --- \| \| Description \| The total amount of time the reel was played, including any time spent replaying the reel \| \| Field type \| metric \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Reels minutes viewed |
| Description | The total amount of time the reel was played, including any time spent replaying the reel |
| Field type | metric |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| media_reels_skip_rate** \| \| --- \| \| \\| Field label \\| Reels skip rate \\| \\| --- \\| --- \\| \\| Description \\| Percentage of viewers who have swiped away from the reel within the first three seconds \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.percentage](/apidocs/field-data-types#number) \\| \| \| Field label \| Reels skip rate \| \| Description \| Percentage of viewers who have swiped away from the reel within the first three seconds \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| |
| media_reels_skip_rate** |
| \| Field label \| Reels skip rate \| \| --- \| --- \| \| Description \| Percentage of viewers who have swiped away from the reel within the first three seconds \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| |
| Field label | Reels skip rate |
| Description | Percentage of viewers who have swiped away from the reel within the first three seconds |
| Field type | metric |
| Data type | [float.number.percentage](/apidocs/field-data-types#number) |

### STORY (AVAIL. FOR LAST 24 H)

| \| media_story_exits** \| \| --- \| \| \\| Field label \\| Story exits \\| \\| --- \\| --- \\| \\| Description \\| Number of times someone exited the story \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Story exits \| \| Description \| Number of times someone exited the story \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| --- |
| media_story_exits** |
| \| Field label \| Story exits \| \| --- \| --- \| \| Description \| Number of times someone exited the story \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Story exits |
| Description | Number of times someone exited the story |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| media_story_views** \| \| --- \| \| \\| Field label \\| Story views \\| \\| --- \\| --- \\| \\| Description \\| The number of times your story was played or displayed \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Story views \| \| Description \| The number of times your story was played or displayed \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| media_story_views** |
| \| Field label \| Story views \| \| --- \| --- \| \| Description \| The number of times your story was played or displayed \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Story views |
| Description | The number of times your story was played or displayed |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| media_story_reach** \| \| --- \| \| \\| Field label \\| Story reach \\| \\| --- \\| --- \\| \\| Description \\| Total number of unique accounts that have seen the story \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Story reach \| \| Description \| Total number of unique accounts that have seen the story \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| media_story_reach** |
| \| Field label \| Story reach \| \| --- \| --- \| \| Description \| Total number of unique accounts that have seen the story \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Story reach |
| Description | Total number of unique accounts that have seen the story |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| media_story_replies** \| \| --- \| \| \\| Field label \\| Story replies \\| \\| --- \\| --- \\| \\| Description \\| Total number of replies to the story \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Story replies \| \| Description \| Total number of replies to the story \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| media_story_replies** |
| \| Field label \| Story replies \| \| --- \| --- \| \| Description \| Total number of replies to the story \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Story replies |
| Description | Total number of replies to the story |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| media_story_shares** \| \| --- \| \| \\| Field label \\| Story shares \\| \\| --- \\| --- \\| \\| Description \\| The number of shares of the story \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Story shares \| \| Description \| The number of shares of the story \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| media_story_shares** |
| \| Field label \| Story shares \| \| --- \| --- \| \| Description \| The number of shares of the story \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Story shares |
| Description | The number of shares of the story |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| media_story_taps_forward** \| \| --- \| \| \\| Field label \\| Taps forward \\| \\| --- \\| --- \\| \\| Description \\| Total number of taps to see this story's next photo or video \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Taps forward \| \| Description \| Total number of taps to see this story's next photo or video \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| media_story_taps_forward** |
| \| Field label \| Taps forward \| \| --- \| --- \| \| Description \| Total number of taps to see this story's next photo or video \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Taps forward |
| Description | Total number of taps to see this story's next photo or video |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| media_story_taps_back** \| \| --- \| \| \\| Field label \\| Taps back \\| \\| --- \\| --- \\| \\| Description \\| Total number of taps to see this story's previous photo or video \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Taps back \| \| Description \| Total number of taps to see this story's previous photo or video \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| media_story_taps_back** |
| \| Field label \| Taps back \| \| --- \| --- \| \| Description \| Total number of taps to see this story's previous photo or video \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Taps back |
| Description | Total number of taps to see this story's previous photo or video |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |

### TIME

| \| today** \| \| --- \| \| \\| Field label \\| Today \\| \\| --- \\| --- \\| \\| Description \\| Today's date, e.g. 2017-01-31 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \\| Destinations \\| API, Data warehouse \\| \| \| Field label \| Today \| \| Description \| Today's date, e.g. 2017-01-31 \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| \| Destinations \| API, Data warehouse \| |
| --- |
| today** |
| \| Field label \| Today \| \| --- \| --- \| \| Description \| Today's date, e.g. 2017-01-31 \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| \| Destinations \| API, Data warehouse \| |
| Field label | Today |
| Description | Today's date, e.g. 2017-01-31 |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| Destinations | API, Data warehouse |
| \| year** \| \| --- \| \| \\| Field label \\| Year \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.year](/apidocs/field-data-types#time) \\| \| \| Field label \| Year \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| |
| year** |
| \| Field label \| Year \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| |
| Field label | Year |
| Field type | dimension |
| Data type | [string.time.year](/apidocs/field-data-types#time) |
| \| yearOfWeek** \| \| --- \| \| \\| Field label \\| Year of week (Sun-Sat) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.year](/apidocs/field-data-types#time) \\| \| \| Field label \| Year of week (Sun-Sat) \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| |
| yearOfWeek** |
| \| Field label \| Year of week (Sun-Sat) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| |
| Field label | Year of week (Sun-Sat) |
| Field type | dimension |
| Data type | [string.time.year](/apidocs/field-data-types#time) |
| \| yearOfWeekIso** \| \| --- \| \| \\| Field label \\| Year of week (Mon-Sun) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.year](/apidocs/field-data-types#time) \\| \| \| Field label \| Year of week (Mon-Sun) \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| |
| yearOfWeekIso** |
| \| Field label \| Year of week (Mon-Sun) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| |
| Field label | Year of week (Mon-Sun) |
| Field type | dimension |
| Data type | [string.time.year](/apidocs/field-data-types#time) |
| \| Quarter** \| \| --- \| \| \\| Field label \\| Quarter \\| \\| --- \\| --- \\| \\| Description \\| Quarter, e.g. 1 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.quarter](/apidocs/field-data-types#time) \\| \| \| Field label \| Quarter \| \| Description \| Quarter, e.g. 1 \| \| Field type \| dimension \| \| Data type \| [string.time.quarter](/apidocs/field-data-types#time) \| |
| Quarter** |
| \| Field label \| Quarter \| \| --- \| --- \| \| Description \| Quarter, e.g. 1 \| \| Field type \| dimension \| \| Data type \| [string.time.quarter](/apidocs/field-data-types#time) \| |
| Field label | Quarter |
| Description | Quarter, e.g. 1 |
| Field type | dimension |
| Data type | [string.time.quarter](/apidocs/field-data-types#time) |
| \| yearMonth** \| \| --- \| \| \\| Field label \\| Year & month \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.yearmonth](/apidocs/field-data-types#time) \\| \| \| Field label \| Year & month \| \| Field type \| dimension \| \| Data type \| [string.time.yearmonth](/apidocs/field-data-types#time) \| |
| yearMonth** |
| \| Field label \| Year & month \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.yearmonth](/apidocs/field-data-types#time) \| |
| Field label | Year & month |
| Field type | dimension |
| Data type | [string.time.yearmonth](/apidocs/field-data-types#time) |
| \| month** \| \| --- \| \| \\| Field label \\| Month \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.month](/apidocs/field-data-types#time) \\| \| \| Field label \| Month \| \| Field type \| dimension \| \| Data type \| [string.time.month](/apidocs/field-data-types#time) \| |
| month** |
| \| Field label \| Month \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.month](/apidocs/field-data-types#time) \| |
| Field label | Month |
| Field type | dimension |
| Data type | [string.time.month](/apidocs/field-data-types#time) |
| \| yearWeek** \| \| --- \| \| \\| Field label \\| Year & week (Sun-Sat) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.yearweek](/apidocs/field-data-types#time) \\| \| \| Field label \| Year & week (Sun-Sat) \| \| Field type \| dimension \| \| Data type \| [string.time.yearweek](/apidocs/field-data-types#time) \| |
| yearWeek** |
| \| Field label \| Year & week (Sun-Sat) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.yearweek](/apidocs/field-data-types#time) \| |
| Field label | Year & week (Sun-Sat) |
| Field type | dimension |
| Data type | [string.time.yearweek](/apidocs/field-data-types#time) |
| \| yearWeekIso** \| \| --- \| \| \\| Field label \\| Year & week (Mon-Sun) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.yearweekiso](/apidocs/field-data-types#time) \\| \| \| Field label \| Year & week (Mon-Sun) \| \| Field type \| dimension \| \| Data type \| [string.time.yearweekiso](/apidocs/field-data-types#time) \| |
| yearWeekIso** |
| \| Field label \| Year & week (Mon-Sun) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.yearweekiso](/apidocs/field-data-types#time) \| |
| Field label | Year & week (Mon-Sun) |
| Field type | dimension |
| Data type | [string.time.yearweekiso](/apidocs/field-data-types#time) |
| \| week** \| \| --- \| \| \\| Field label \\| Week (Sun-Sat) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.week](/apidocs/field-data-types#time) \\| \| \| Field label \| Week (Sun-Sat) \| \| Field type \| dimension \| \| Data type \| [string.time.week](/apidocs/field-data-types#time) \| |
| week** |
| \| Field label \| Week (Sun-Sat) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.week](/apidocs/field-data-types#time) \| |
| Field label | Week (Sun-Sat) |
| Field type | dimension |
| Data type | [string.time.week](/apidocs/field-data-types#time) |
| \| weekIso** \| \| --- \| \| \\| Field label \\| Week (Mon-Sun) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.weekiso](/apidocs/field-data-types#time) \\| \| \| Field label \| Week (Mon-Sun) \| \| Field type \| dimension \| \| Data type \| [string.time.weekiso](/apidocs/field-data-types#time) \| |
| weekIso** |
| \| Field label \| Week (Mon-Sun) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.weekiso](/apidocs/field-data-types#time) \| |
| Field label | Week (Mon-Sun) |
| Field type | dimension |
| Data type | [string.time.weekiso](/apidocs/field-data-types#time) |
| \| dayOfMonth** \| \| --- \| \| \\| Field label \\| Day of month \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.dayofmonth](/apidocs/field-data-types#time) \\| \| \| Field label \| Day of month \| \| Field type \| dimension \| \| Data type \| [string.time.dayofmonth](/apidocs/field-data-types#time) \| |
| dayOfMonth** |
| \| Field label \| Day of month \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.dayofmonth](/apidocs/field-data-types#time) \| |
| Field label | Day of month |
| Field type | dimension |
| Data type | [string.time.dayofmonth](/apidocs/field-data-types#time) |
| \| dayOfWeekName** \| \| --- \| \| \\| Field label \\| Day of week (Sun-Sat) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.dayofweek](/apidocs/field-data-types#time) \\| \| \| Field label \| Day of week (Sun-Sat) \| \| Field type \| dimension \| \| Data type \| [string.time.dayofweek](/apidocs/field-data-types#time) \| |
| dayOfWeekName** |
| \| Field label \| Day of week (Sun-Sat) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.dayofweek](/apidocs/field-data-types#time) \| |
| Field label | Day of week (Sun-Sat) |
| Field type | dimension |
| Data type | [string.time.dayofweek](/apidocs/field-data-types#time) |
| \| dayOfWeekNameIso** \| \| --- \| \| \\| Field label \\| Day of week (Mon-Sun) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.dayofweekiso](/apidocs/field-data-types#time) \\| \| \| Field label \| Day of week (Mon-Sun) \| \| Field type \| dimension \| \| Data type \| [string.time.dayofweekiso](/apidocs/field-data-types#time) \| |
| dayOfWeekNameIso** |
| \| Field label \| Day of week (Mon-Sun) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.dayofweekiso](/apidocs/field-data-types#time) \| |
| Field label | Day of week (Mon-Sun) |
| Field type | dimension |
| Data type | [string.time.dayofweekiso](/apidocs/field-data-types#time) |
| \| date** \| \| --- \| \| \\| Field label \\| Date \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| Date \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| date** |
| \| Field label \| Date \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Field label | Date |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
