--- title: "Instagram Insights connection guide" slug: "instagram-insights-connection-guide" description: "Connect your Instagram Insights to Supermetrics with our guide on permissions, requirements, and step-by-step instructions for seamless data integration." updated: 2026-08-24T07:39:55Z published: 2026-08-24T07:39:55Z canonical: "docs.supermetrics.com/instagram-insights-connection-guide" --- > ## Documentation Index > Fetch the complete documentation index at: https://docs.supermetrics.com/llms.txt > Use this file to discover all available pages before exploring further. # Instagram Insights connection guide This guide contains all permissions and requirements for connecting your Instagram Insights data to Supermetrics. You can connect to data sources from the [Data sources page on the Supermetrics Hub](https://hub.supermetrics.com/token-management). On the Hub, you can also [share an authentication link](https://docs.supermetrics.com/v1/docs/how-to-connect-to-data-sources-from-supermetrics-hub#share-authentication-link) to connect to a data source you don't have direct access to. After you connect to the data source on the Hub, you can use the data source connection in [all available destinations](/docs/instagram-insights-connection-guide#connection-instructions). If you'd like to connect your Instagram Public Data to your report, take a look at our [Instagram Public Data connection guide](/v1/docs/instagram-public-data-connection-guide). ## Required permissions There are two ways to connecto to Instagram Insights: - Connect with Instagram login (recommended) - Connect with Facebook login These authentication methods work differently and offer distinct advantages. | **Authentication method** | **Details** | | --- | --- | | Instagram login | - Instagram account must be an Instagram Business account (sometimes called a "professional account"), or a Creator account that isn't restricted, age-limited, or private. - Authentication is persistent and doesn’t require manual re-authentication. | | Facebook login | - Instagram account must: - Be an Instagram Business account (sometimes called a "professional account"), or a Creator account that uses Facebook authentication and isn't restricted, age-limited, or private. - Be linked to an [active Facebook Page](https://help.instagram.com/356902681064399?helpref=related&ref=related) which [has been claimed](https://help.instagram.com/1338860172903668). - More detailed instructions on how to set up the permissions are in our [Instagram Insights: Permissions guide](/v1/docs/instagram-insights-permissions-guide). - Facebook account must: - Be a Facebook user account with **Insights** permissions. - If it's using [the new Pages experience](https://www.facebook.com/business/help/461775097570076?id=939256796236247), the account needs **Full control** access to the Facebook Page linked to the Instagram account. - Authentication lasts for 60 days after which the connector must be manually re-authenticated | > [!NOTE] > Story data limitation > > Note that Story data is only available in Instagram Insights for 24 hours after a Story is created. This means that you'll need to use the "Combine new results with old" setting in Google Sheets to add this data to your reports. Learn more. ## Connection instructions When connecting to Instagram Insights, you need to select an authentication method and enter your credentials. 1. Select the Instagram Insights data source [on the Supermetrics Hub](https://hub.supermetrics.com/token-management) or in the data destination. 2. If prompted, choose to make this connection [shared or private](/v1/docs/about-shared-and-private-connections). 3. Select an authentication method and enter your credentials. 1. For Instagram login, click **Start** and log in with your Instagram account. 2. For Facebook login, click **Start** and log in with your Facebook account. 4. Select the Businesses, Pages, or Accounts you want to include in your reporting. 5. Review the permissions and click **Save**. 6. In your data destination, select the pages to include in your reporting. See detailed instructions on [how to connect to a data source from the Supermetrics Hub](https://docs.supermetrics.com/docs/how-to-connect-to-data-sources-from-supermetrics-hub). You can also connect to Instagram Insights from these destinations: - Google Sheets: [How to connect to a Supermetrics data source in Google Sheets](https://docs.supermetrics.com/docs/how-to-connect-to-a-supermetrics-data-source-in-google-sheets) - Data Studio: [How to connect data sources to Data Studio](/v1/docs/how-to-connect-data-sources-to-data-studio) - Excel: [How to connect data sources to Excel with Supermetrics](https://docs.supermetrics.com/docs/how-to-connect-data-sources-to-excel-with-supermetrics) - Power BI: [How to create your first Supermetrics query for Power BI](https://docs.supermetrics.com/docs/how-to-create-your-first-supermetrics-query-for-power-bi) - The Supermetrics API: [How to use the Query Manager](https://docs.supermetrics.com/docs/how-to-use-the-query-manager) - Data warehouse and cloud storage (Hub): [How to create a transfer](https://docs.supermetrics.com/docs/how-to-create-a-transfer) - BigQuery (marketplace): [How to create a BigQuery (marketplace) transfer](https://docs.supermetrics.com/v1/docs/how-to-create-a-bigquery-marketplace-transfer) ## More resources - [Instagram Insights report building guide](/v1/docs/instagram-insights-report-building-guide) - [Instagram Insights: Permissions guide](/v1/docs/instagram-insights-permissions-guide) - [Instagram Insights troubleshooting](/v1/docs/instagram-insights) - [How to reauthenticate a data source connection](/v1/docs/how-to-reauthenticate-a-data-source-connection) - [How to manage data source connections on the Supermetrics Hub](https://docs.supermetrics.com/docs/how-to-manage-data-source-connections-on-supermetrics-hub)