---
title: "Hubspot Marketing Forms connection guide"
slug: "hubspot-marketing-forms-connection-guide"
description: "Connect your HubSpot Marketing Forms data to Supermetrics and start building reports and dashboards that suit your needs."
tags: ["Marketing automation"]
updated: 2026-07-08T09:01:07Z
published: 2026-07-08T09:01:07Z
canonical: "docs.supermetrics.com/hubspot-marketing-forms-connection-guide"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.supermetrics.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Hubspot Marketing Forms connection guide

This guide contains all permissions and requirements for connecting your HubSpot Marketing Forms data to Supermetrics.

You can connect to data sources from the [Data sources page on the Supermetrics Hub](https://hub.supermetrics.com/token-management). On the Hub, you can also [share an authentication link](https://docs.supermetrics.com/v1/docs/how-to-connect-to-data-sources-from-supermetrics-hub#share-authentication-link) to connect to a data source you don't have direct access to.

After you connect to the data source on the Hub, you can use the data source connection in [all available destinations](/docs/hubspot-marketing-forms-connection-guide#connection-instructions).

## Required permissions

### User permissions

You must have sufficient permissions in HubSpot to install and authorize the app. One of the following roles is required:

- Admin
- Owner (full access)

[Learn more about user roles in HubSpot's documentation](https://knowledge.hubspot.com/settings/hubspot-user-permissions-guide#account-access).

### Supported products

To use the HubSpot Marketing Forms data source, you need one of the following HubSpot products or higher:

- Marketing Hub - Free
- Sales Hub - Free
- Service Hub - Free
- Content Hub - Free
- Data Hub - Free

## Connection instructions

When connecting to HubSpot Marketing Forms, you need to log in to HubSpot and select the portal to use when prompted.

1. Select the HubSpot Marketing Forms data source [on the Supermetrics Hub](https://hub.supermetrics.com/token-management) or in the data destination.
2. If prompted, choose to make this connection [shared or private](https://docs.supermetrics.com/docs/about-shared-and-private-connections).
3. Click **Start**.
4. Log in with your HubSpot details once prompted. If you're currently logged into a HubSpot account, Supermetrics will use those credentials to authenticate your connection.
5. Choose which portal to authorize with.
6. Click **Allow** to allow the Supermetrics app to access your data.

See detailed instructions on [how to connect to a data source from the Supermetrics Hub](https://docs.supermetrics.com/docs/how-to-connect-to-data-sources-from-supermetrics-hub).

You can also connect to HubSpot Marketing Forms from these destinations:

- Google Sheets: [How to connect to a Supermetrics data source in Google Sheets](https://docs.supermetrics.com/docs/how-to-connect-to-a-supermetrics-data-source-in-google-sheets)
- Data Studio: [How to connect data sources to Data Studio](/v1/docs/how-to-connect-data-sources-to-data-studio)
- Excel: [How to connect data sources to Excel with Supermetrics](https://docs.supermetrics.com/docs/how-to-connect-data-sources-to-excel-with-supermetrics)
- Power BI: [How to create your first Supermetrics query for Power BI](https://docs.supermetrics.com/docs/how-to-create-your-first-supermetrics-query-for-power-bi)
- The Supermetrics API: [How to use the Query Manager](https://docs.supermetrics.com/docs/how-to-use-the-query-manager)
- Data warehouse and cloud storage (Hub): [How to create a transfer](https://docs.supermetrics.com/docs/how-to-create-a-transfer)

## More resources

- [How to reauthenticate a data source connection](/v1/docs/how-to-reauthenticate-a-data-source-connection)
- [How to manage data source connections on the Supermetrics Hub](https://docs.supermetrics.com/docs/how-to-manage-data-source-connections-on-supermetrics-hub)