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How to view tag status window

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The tag status window gives you a simplified view of all the information sent and collected by Data Activation on a particular website. You can use it to check which tags are running, see visitor data, and verify how your tags are behaving in different experiment groups.

Tag status window tabs

The tag status window has several tabs, each showing a different type of information.

Overview tab

  • Supermetrics Data Activation userId: The unique profile ID connected to the current visitor.

  • Override environment: The environment you're currently viewing. Production is the environment that all regular visitors see. Other environments, such as Unpublished, show the state of tags that haven't been published yet and are only visible to users with access to the Data Activation platform. This lets you test changes in your production environment before publishing them.

  • Page path: A direct link to the relevant location in the Data Activation interface.

  • Errors and debug messages: Any issues in the tag performance or logs you might need to investigate.

Other tabs

  • Tags: A list of tags being triggered on the current page and their status.

  • Properties: Variables and properties available on the page, extracted from the data layer.

  • Userdata: Information about the current visitor, including markers, experiment group assignments, and cookie permissions. You can also switch experiment groups here to check that each group behaves as expected.

  • Events: A list of Data Activation events being subscribed to or published on the page.

  • Frames: A list of iFrames on the page that contain the Data Activation script.

  • Tools: A selector tool for analyzing HTML and CSS on the page.

  • Logs: Log entries containing event information and data, error messages, and any custom debug information.

Before you begin

You need to be logged in to the Data Activation platform to see the tag status details.

Instructions

Option 1: Open tag status window from the browser console

  1. Go to the website you've set up the tags for.

  2. Open the Developer tools in your web browser and go to Console.

  3. Paste the _st.debug.enable(); command into the Console and press Enter.

Option 2: Open tag status window from a browser bookmark

  1. Make sure the bookmark bar is visible in your web browser.

  2. Create a new bookmark and give it a name, for example, Data Activation tag status.

  3. In the URL field, paste the javascript:_st.debug.enable(); code and save the bookmark.

  4. Go to the website you've set up the tags for and open the bookmark.

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