---
title: "How to display images or ad creatives in Data Studio reports"
slug: "how-to-display-images-or-ad-creatives-in-data-studio-reports"
description: "Learn how to make your Data Studio dashboards come to life with images and ad creatives."
updated: 2026-05-06T13:12:30Z
published: 2026-05-06T13:19:08Z
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.supermetrics.com/llms.txt
> Use this file to discover all available pages before exploring further.

# How to display images or ad creatives in Data Studio reports

Using filter parameters for the data source (such as the account/page name or timezone, for example) in Data Studio (formerly Looker Studio) can sometimes render images or ad creatives as a URL. [Read more about this in the "Images and data control" section of this Google article](https://support.google.com/datastudio/answer/7570489#zippy=%2Cin-this-article).

By disabling the filter parameters, you can display images or ad creatives — rather than URLs — in Data Studio tables.

## Instructions

1. Open your report in Data Studio.
2. Click on the chart you'd like to add images to.
3. Choose the image field you need under **Available fields.**

If the only fields available to you is **Ad creative image URL**, follow these steps to convert the URLs this field pulls to images.

1. In the sidebar, click the **link icon** next to the **Ad creative image URL** field to open its attributes.
2. Click the **Data type** dropdown.
3. At the bottom of the list, click **URL**.
4. Click **Image**.

[Learn more about alternative ways to add images in Data Studio reports in Google's help center](https://support.google.com/datastudio/answer/7570489#zippy=%2Cin-this-article).

## Troubleshooting

If the URL can't be converted into an image, check that the URL goes to an image and not the web page. URLs that aren't links to images can't be converted to images.

Also, keep in mind that image URLs expire due to the limitations set by the data source server. Expired image URLs can't be converted to images.