--- title: "How to create and edit Snapchat Ads campaigns" slug: "how-to-create-and-edit-snapchat-ads-campaigns" description: "Manage Snapchat Ads campaigns with Supermetrics AI tools: create, edit, target, budget, and launch campaigns with review-based controls." updated: 2026-11-12T08:10:11Z published: 2026-11-12T08:10:11Z canonical: "docs.supermetrics.com/how-to-create-and-edit-snapchat-ads-campaigns" --- > ## Documentation Index > Fetch the complete documentation index at: https://docs.supermetrics.com/llms.txt > Use this file to discover all available pages before exploring further. # How to create and edit Snapchat Ads campaigns Use Campaign management to create and update Snapchat Ads campaigns from your AI tool. Describe the campaign or change you want, review what your AI tool proposes, and confirm it. Campaign management works in AI tools, Supermetrics Studio, and the Supermetrics MCP server. This guide is for anyone who manages Snapchat Ads accounts in Supermetrics and has campaign write access. It explains what you can create and change, what to set up first, and how to create and edit a campaign. > [!NOTE] > Current support for campaign management features > > Campaign management is under active development. This guide describes the currently supported features, and we're expanding it. We welcome your requests for new features in the [Supermetrics Wishlist](https://wishlist.supermetrics.com/). ## What you can do with Snapchat Ads campaigns You can create and update campaigns, ad squads, and ads, and change their status and budgets. You can also create new creatives. Campaign management supports many Snapchat ad types, including these: - Snap Ad - Web View - App Install - Deep Link - Collection - Story - Lens variants - Lead Generation - Reminder You can attach an existing lead form to a Lead Generation ad. On the campaign and ad squad, you can set the following: - Objective - Buy model - Billing event - Bid strategy - Pacing - Optimization goal - Pixel - Placement configuration - Profile You can target by age, gender, languages, locations, location details, interests, custom audiences, excluded audiences, placements, and platforms. ## Good to know about Snapchat Ads campaign management You set targeting on the ad squad, not on the campaign. Most ad types need a vertical 1080x1920 creative. LENS, FILTER, COLLECTION, COMPOSITE, and REMINDER don’t need a 1080x1920 asset. Headlines can have up to 34 characters, and brand names up to 32. After launch, you can change the ad name and status in Campaign management. Make creative changes in Snapchat Ads Manager. ## Before you begin Make sure you have the following in place before you start creating and editing ad campaigns: - You have an active Supermetrics trial or subscription that includes an AI chat destination, Supermetrics Studio, or Supermetrics MCP server access. - Your Snapchat account is connected to Supermetrics. See the [Snapchat Marketing connection guide](/v1/docs/snapchat-marketing-connection-guide). - Campaign write access is enabled for the ad account. See [How to enable campaign write access](/v1/docs/how-to-enable-campaign-write-access). - You have edit access to the account in Snapchat Ads Manager. View-only access blocks changes. Ask your admin to change your access level, if required. - You have a public profile in Snapchat Ads. This is required for Snap Ad creatives. Other types may not need a public profile. ## Instructions ### Create a Snapchat Ads campaign 1. In your AI tool, describe the campaign you want to create. Include the ad account, objective, budget, dates, targeting, and creative. 2. Ask your AI tool to show the plan before it creates anything, and review the proposed structure. 3. Confirm the plan. Campaign management creates the campaign in a paused state, so no money can be spent until you enable the campaign. 4. Review the campaign structure, budget, dates, targeting, ads, and tracking. 5. When you're ready to go live, ask your AI tool to enable the campaign. If the ad account requires approval to go live, approve the change when you're asked. ### Change a Snapchat Ads campaign 1. In your AI tool, describe the change you want to make. For example, `Increase the budget of my Story ad squad by 20%`. 2. Review the change your AI tool proposes. 3. Confirm the change to apply it. You can make the following changes: - **Budget**: Change the campaign budget or ad squad budget. - **Status**: Pause, enable, or remove. Removal can’t be undone. - **Targeting**: Targeting is set at the ad squad level, not the campaign level. - **Creative**: After launch, change the ad name and status. Make creative changes in Snapchat Ads Manager. Approval levels can hold a live change until you confirm it. Your team has a budget cap that limits how much a single change can raise or lower a budget. The cap is a percentage, and our support team sets it for your team. If a change goes over the cap, split it into smaller steps or [contact our support team](https://hub.supermetrics.com/support) to adjust the limit. ## Troubleshooting ### Campaign management tools don't show in your session Start a new session in your AI tool and ask it to fetch the available tools again. This loads the latest campaign management tools. ### Write access isn't working even though it's enabled In your AI chat, you’re logged in to one Supermetrics team at a time. Campaign write access is enabled on the Supermetrics Hub separately for each team. Make sure that you’re using the AI chat with the same team the campaign write access was enabled for. If campaign changes fail with `WRITE_ACCESS_NOT_ENABLED` error, try the following steps. #### Enable write access in the right team 1. [Log in to the Supermetrics Hub](https://hub.supermetrics.com) with the same email you used to connect to Supermetrics in your AI tool. 2. Open the link in the error. The link takes you to the **Campaign write access** page on the Supermetrics Hub in the team you’re using. 3. Enable write access for the ad account and click **Save**. 4. Try make the change again in your AI tool. You don't need to reconnect. Did you switch write access on with a different email? Each email is a separate login with its own team. Write access enabled under another email doesn't apply here. > [!NOTE] > Ad account not on the list or can’t change settings? > > Only the person who connected the ad account to Supermetrics can enable write access for it. Ask the person who owns the connection to enable write access. #### Switch to the right team in the AI tool If you notice that you’re not using the right team in your AI tool, disconnect the Supermetrics connector in your AI tool. Then, connect Supermetrics again and select the right team, if asked. For a team under a different email address, connect with that email. ### Check your access in the ad platform Write access in Supermetrics doesn't change your role in the ad platform. If you have view-only access to the ad platform, campaign changes will still fail. Ask the account admin for edit access and reconnect Supermetrics to the ad platform. ### Ad policy compliance If your ad campaigns aren’t approved by the ad platform, the platform returns a partial failure error and an error message pointing to itself. Check your campaign with the AI chat, check the ad platform, and view the [Campaign change history](https://hub.supermetrics.com/campaign-history) on the Supermetrics Hub to see more details. To avoid partial failures, make sure that your ad complies with the [Snap advertising policies](https://www.snap.com/ad-policies). ## More resources - [Snapchat Marketing connection guide](/v1/docs/snapchat-marketing-connection-guide) - [How to manage ad campaigns with AI tools](/v1/docs/how-to-manage-ad-campaigns-with-ai-tools) - [How to manage ad campaigns in Supermetrics Studio](/v1/docs/how-to-manage-ad-campaigns-in-supermetrics-studio) - [How to enable campaign write access](/v1/docs/how-to-enable-campaign-write-access) - [How to review and restore campaign changes](/v1/docs/how-to-review-and-restore-campaign-changes)