---
title: "How to calculate potential reach in Smarp queries"
slug: "how-to-calculate-potential-reach-in-smarp-queries"
description: "Learn tips on how to calculate potential reach in Smarp queries."
updated: 2025-06-26T11:41:51Z
published: 2025-06-26T11:41:51Z
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.supermetrics.com/llms.txt
> Use this file to discover all available pages before exploring further.

# How to calculate potential reach in Smarp queries

While it's not possibly to directly pull potential reach data from Smarp into Supermetrics, you can use a simple formula to create the same results in your reporting.

Only LinkedIn and Twitter provide connection counts, so these are the only 2 data sources that you can calculate this metric for.

> [!NOTE]
> Example
> 
> If Andy has 500 connections on LinkedIn and he made 3 shares to LinkedIn during November 2021, his potential reach is 500 connections x 3 shares, so 1,500 potential impressions.

## Instructions

To calculate potential reach through Smarp, multiply the number of connections on a specific network for a specific user by the number of shares that the user performs on that network. Define a timeframe.