---
title: "How to analyze a Shopify store's profitability"
slug: "how-to-analyze-a-shopify-stores-profitability"
description: "Use the fields Supermetrics provides to analyze your Shopify shop's profitability."
updated: 2025-06-26T11:40:58Z
published: 2025-06-26T11:40:58Z
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.supermetrics.com/llms.txt
> Use this file to discover all available pages before exploring further.

# How to analyze a Shopify store's profitability

Supermetrics includes two fields that make it simple to add a Shopify store’s profitability data to your reporting.

Combine these fields to start analyzing profits:

- Cost of goods sold
  - The total cost of all the units sold
- Gross profit
  - The total profit, calculated by subtracting the cost of goods sold from net sales

### Example setup

Let’s say a Shopify store records these sales in the past 7 days:

- 2 pairs of sunglasses with a unit cost of $25 and a sales price of $30
- 1 shirt with a unit cost of $100 and a sales price of $120
- 3 hats with a unit cost of $50 and a sales price of $60

To find out the profitability for that month, you'd [create a Supermetrics query](/v1/docs/shopify-report-building-guide) covering the past 7 days, and select Cost of goods sold and Net sales as your metrics.

In this case, the Cost of goods sold metric would return a value of $300, while Net sales would return $360.

By creating a cell or report that subtracts these two values from each other, you’ll be able to include a profitability value that will automatically update each time you run your query. For the example store’s month, that field would contain a value of $60.