---
title: "How to add data about Instagram stories and Reels to your reports"
slug: "how-to-add-data-about-instagram-stories-and-reels-to-your-reports"
description: "Streamline your reporting with Supermetrics’ Instagram and Facebook Insights connectors to store story and Reel data in Google Sheets for deeper insights."
updated: 2025-11-12T14:32:04Z
published: 2025-11-12T14:32:04Z
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.supermetrics.com/llms.txt
> Use this file to discover all available pages before exploring further.

# How to add data about Instagram stories and Reels to your reports

Use Supermetrics’ Instagram Insights and Facebook Insights connectors to pull story and Reel data into your reports quickly and easily.

While each of these types of data bring their own limitations, your Supermetrics connectors will help you create a pipeline that's as streamlined as possible — and help you keep access to your stories data long after it's disappeared from Instagram.

Note that our Instagram Insights and Facebook Insights connectors only pull data for organic stories and Reels. [Use our Facebook Ads connector](https://supermetrics.com/connectors/facebook-ads) to query data for your promoted and boosted content.

****Instagram stories****

#### Store data for longer in Google Sheets

The Instagram Insights API only stores story data for the first 24 hours after a story is published.

In Google Sheets, [our “Combine new results with old” setting](/v1/docs/how-to-use-the-combine-new-results-with-old-setting-in-google-sheets) lets you store this data for as long as you need to.

To do this, first [enable the setting](/v1/docs/how-to-use-the-combine-new-results-with-old-setting-in-google-sheets). When you’re ready, set the date range for your stories query as "Last 2 days including today" — or start date as "Yesterday", and end date as "Today".

Set the query to [refresh every day](/v1/docs/how-to-create-and-manage-scheduled-refreshes-in-google-sheets), and your report will automatically add fresh data to your report without overwriting earlier results. You’ll be able to track and store your story data long after it’s disappeared from Instagram itself.

#### Get more detail

Instagram stories have story-specific metrics. For example, "Taps forward" and others can add new layers of detail and granularity to your queries, unlocking deeper insights.

[Explore our full range of metrics and dimensions available for Instagram Insights](/v1/docs/instagram-insights-fields).

****Reels****

You can query data about Reels as you would other media in your Instagram account — but to do so you’ll need to [add a specific dimension](/v1/docs/instagram-insights-report-building-guide), “Media product type”, to your queries.

Add this dimension to your query to return Reels data.

The Instagram Insights API supports these metrics for Reels:

- Comments
- Likes
- Views
- Media reach
- Unique saves
- Reel shares
- Total reel interactions
- Interactions
- Reels average minutes watched
- Reels minutes viewed

Reels data doesn’t support the “Follows” metric. Including this metric will give you a `null` result.

****Facebook stories****

Facebook Insights API doesn't differentiate between posts and stories, so you can query stories as you would query posts. You can tell them apart in your reporting by **adding the “Post type” metric** to your queries.

Stories can be pushed from Instagram to a Facebook Page. Facebook Insights doesn’t support specific metrics the way Instagram Insights does — for example, data's available for 28 days there compared to 24 hours on Instagram.

Note that you can only see Facebook interactions with the Facebook Insights connector. Even though the story is pushed to Facebook from Instagram, the interaction from Instagram won't be accessible in Facebook Insights.

## More resources

- [Instagram Insights report building guide](/v1/docs/instagram-insights-report-building-guide)
- [Facebook Insights report building guide](/v1/docs/facebook-insights-report-building-guide)
- [About Instagram Insights story reporting limitations](/v1/docs/about-instagram-insights-story-reporting-limitations)
- [About discrepancies in Instagram Insights data](/v1/docs/about-discrepancies-in-instagram-insights-data)