--- title: "Google Trends connection guide" slug: "google-trends-connection-guide" description: "Connect Google Trends data to Supermetrics effortlessly. Analyze search term popularity, trends, and geolocation insights with our comprehensive guide." updated: 2026-06-03T07:22:14Z published: 2026-06-03T07:22:14Z --- > ## Documentation Index > Fetch the complete documentation index at: https://docs.supermetrics.com/llms.txt > Use this file to discover all available pages before exploring further. # Google Trends connection guide This guide contains all permissions and requirements for connecting your Google Trends data to Supermetrics. You can connect to data sources from the [Data sources page on the Supermetrics Hub](https://hub.supermetrics.com/token-management). On the Hub, you can also [share an authentication link](https://docs.supermetrics.com/v1/docs/how-to-connect-to-data-sources-from-supermetrics-hub#share-authentication-link) to connect to a data source you don't have direct access to. After you connect to the data source on the Hub, you can use the data source connection in [all available destinations](/docs/google-trends-connection-guide#connection-instructions). ## Required permissions Google Trends is a publicly available data source, so you don't need an account or any special permissions to access it. Use it to: - Inspect the popularity of one or multiple Google search terms over time - Compare up to 50 search terms at once - Inspect search term popularity by geolocation - Fetch trending searches by country - Fetch data by search term or by topic Search volume is returned as a relative metric, where 100 represents the highest volume within the time range selected. ## Query topics in Google Trends In Google Trends, you can search for a specific search term or a topic that contains multiple search terms. Explore Google's documentation to learn about [the difference between search terms and topics](https://support.google.com/trends/answer/4359550). To query for a topic, you need to get a unique identifier called topic code for the topic you want to query. Follow these steps to find the topic code and build a query for a topic: 1. [Search for a topic on Google Trends](https://trends.google.com/trends/). 2. Copy the topic code from the browser's URL bar — this is the last section of the URL, beginning with a % symbol after a comma or equal sign (=). See the screenshot below.In this example, the topic code starts after the comma. Note that the search term isn't encoded, which makes it different from a topic.If you have searched for one topic only, the topic code starts with the % symbol that follows the equal sign. ![Google Trends interface showing search term for The Wall Street Journal.](https://cdn.document360.io/a13cead5-eaae-456f-9bd1-0941d590c0e3/Images/Documentation/google-trends-topic-code.png) 3. Decode the topic code. Sites like [URL Decoder](https://www.urldecoder.org/) are helpful for this. 4. Insert the decoded topic code into the **Search term** field in Supermetrics when you're creating your query. ## Query types Query types define what sort of metrics and dimensions are available. You need to select one of the following query types when pulling data: - Interest over time - Interest by hour - Interest by region - Related queries - Related topics - Topic suggestions - Daily search trends ## Connection instructions When connecting to Google Trends, you need to select a query type and enter the search terms. 1. Select the Google Trends data source [on the Supermetrics Hub](https://hub.supermetrics.com/token-management) or in the data destination. 2. If prompted, choose to make this connection [shared or private](https://docs.supermetrics.com/docs/about-shared-and-private-connections). 3. Click **Start**. 4. In your data destination, select a query type and enter the search term or topic code (see [Query topics in Google Trends](/v1/docs/google-trends-connection-guide#connection-instructions) above) for each search term you'd like to query, separated by a comma with no whitespace (,). See detailed instructions on [how to connect to a data source from the Supermetrics Hub](https://docs.supermetrics.com/docs/how-to-connect-to-data-sources-from-supermetrics-hub). You can also connect to Google Trends from these destinations: - Google Sheets: [How to connect to a Supermetrics data source in Google Sheets](https://docs.supermetrics.com/docs/how-to-connect-to-a-supermetrics-data-source-in-google-sheets) - Data Studio: [How to connect data sources to Data Studio](/v1/docs/how-to-connect-data-sources-to-data-studio) - Excel: [How to connect data sources to Excel with Supermetrics](https://docs.supermetrics.com/docs/how-to-connect-data-sources-to-excel-with-supermetrics) - Power BI: [How to create your first Supermetrics query for Power BI](https://docs.supermetrics.com/docs/how-to-create-your-first-supermetrics-query-for-power-bi) - The Supermetrics API: [How to use the Query Manager](https://docs.supermetrics.com/docs/how-to-use-the-query-manager) - Data warehouse and cloud storage (Hub): [How to create a transfer](https://docs.supermetrics.com/docs/how-to-create-a-transfer) - BigQuery (marketplace): [How to create a BigQuery (marketplace) transfer](https://docs.supermetrics.com/v1/docs/how-to-create-a-bigquery-marketplace-transfer) ## More resources - [Google Trends report building guide](/v1/docs/google-trends-report-building-guide) - [About discrepancies in Google Trends data](/v1/docs/about-discrepancies-in-google-trends-data) - [How to reauthenticate a data source in Google Sheets, Data Studio, Excel, or Power BI](https://docs.supermetrics.com/docs/how-to-reauthenticate-a-data-source-connection-in-google-sheets-looker-studio-excel-power-bi-and-supermetrics-hub) - [How to reauthenticate a data source in data warehouse, API, or cloud storage platform](https://docs.supermetrics.com/docs/how-to-reauthenticate-a-data-source-connection-in-data-warehouse-destinations-or-the-supermetrics-api) - [How to manage data source connections on the Supermetrics Hub](https://docs.supermetrics.com/docs/how-to-manage-data-source-connections-on-supermetrics-hub)