---
title: "Google Search Ads 360 report building guide"
slug: "google-search-ads-360-report-building-guide"
description: "Pull all your Google Search Ads 360 data into one place for full campaign visibility. Analyze impressions, clicks, costs, and conversions effectively."
updated: 2026-03-25T15:53:25Z
published: 2026-03-26T09:08:19Z
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.supermetrics.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Google Search Ads 360 report building guide

Use the Google Search Ads 360 connector to pull all your ad data from all of your accounts into a single location, giving you full visibility of campaign success and costs.

## Before you begin

Before you build reports, you need to connect the data source to Supermetrics.

- **Connection instructions:** See our [Google Search Ads 360 connection guide](/v1/docs/google-search-ads-360-connection-guide).
- **Available metrics and dimensions:** Find the full list of fields in our [Google Search Ads 360 field documentation](/v1/docs/google-search-ads-360-fields).

## Popular queries

These query configurations help you track key performance indicators and analyze trends. You can use these settings in any Supermetrics destination, such as Data Explorer, Dashboards, Google Sheets, Data Studio, or data warehouse destinations.

### Track impressions, clicks, and cost this month

Get a daily view of your ad impressions, clicks, and spend for the current month — useful for monitoring delivery and pacing, and spotting any unusual drops or spikes in performance.

To fetch this data, use the following settings in your reporting or visualization tool:

| Setting | Value |
| --- | --- |
| Date range | This month to date |
| Metrics | Impressions, Clicks, Cost |
| Dimensions | Date |
| Suggested visualization | Time series chart |

#### Understanding the data

- **Impressions:** The total number of times your ad was shown within the reporting period.
- **Clicks:** The aggregate number of clicks your ad received.
- **Cost:** The aggregate cost paid to engine accounts within the reporting period.
- **Date:** Splits results by day for granular trend analysis.

### Compare cost by campaign last week

See how much each campaign cost last week to identify where budget is being spent and flag any campaigns that may be over- or under-pacing.

To fetch this data, use the following settings in your reporting or visualization tool:

| Setting | Value |
| --- | --- |
| Date range | Last week |
| Metrics | Cost |
| Dimensions | Campaign |
| Suggested visualization | Table |

#### Understanding the data

- **Cost:** The aggregate cost paid to engine accounts within the reporting period.
- **Campaign:** The name of the campaign, used to compare spend across campaigns.

### Analyze Floodlight conversions by activity

Explore all conversions tracked via Floodlight activities over the last 28 days, broken down by activity and date — useful for understanding which tracked actions are generating the most conversions.

To fetch this data, use the following settings in your reporting or visualization tool:

| Setting | Value |
| --- | --- |
| Date range | Last 28 days |
| Metrics | All conversions |
| Dimensions | Date, Floodlight activity |
| Suggested visualization | Table |

#### Understanding the data

- **All conversions:** The total number of conversions, including all conversion types regardless of whether they are included in the standard conversions metric.
- **Date:** Splits results by day to show when conversions occurred.
- **Floodlight activity:** The specific Floodlight activity associated with the conversion, used to compare conversion volumes across different tracked actions.

## More resources

You might also be interested in:

- [Supermetrics report template gallery](https://supermetrics.com/template-gallery)
- [Google Search Ads 360 metrics and dimensions](/v1/docs/google-search-ads-360-fields)