--- title: "Google Search Ads 360 metrics and dimensions" slug: "google-search-ads-360-fields" description: "Explore the complete list of Google Search Ads 360 metrics and dimensions available through Supermetrics. Find every data field you need to build your ideal marketing reports." updated: 2026-03-05T14:12:41Z published: 2026-03-05T14:12:41Z --- > ## Documentation Index > Fetch the complete documentation index at: https://docs.supermetrics.com/llms.txt > Use this file to discover all available pages before exploring further. # Google Search Ads 360 metrics and dimensions > Supermetrics brings all your Google Search Ads 360 data into [Google Sheets](https://workspace.google.com/marketplace/app/supermetrics/523876908005), [Looker Studio](https://supermetrics.com/products/looker-studio), [Power BI](https://supermetrics.com/products/power-bi), [Excel](https://supermetrics.com/products/excel), [BigQuery](https://supermetrics.com/products/bigquery), [Snowflake](https://supermetrics.com/products/snowflake), [Redshift](https://supermetrics.com/products/amazon-redshift), [Azure](https://supermetrics.com/products/azure-synapse) 24 metrics147 dimensionsCustom fieldsSearch fields ### ACCOUNT | \| advertiser_id** \| \| --- \| \| \\| Field label \\| Advertiser ID \\| \\| --- \\| --- \\| \\| Description \\| ID of the Campaign Manager advertiser associated with this customer \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Advertiser ID \| \| Description \| ID of the Campaign Manager advertiser associated with this customer \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | --- | | advertiser_id** | | \| Field label \| Advertiser ID \| \| --- \| --- \| \| Description \| ID of the Campaign Manager advertiser associated with this customer \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Advertiser ID | | Description | ID of the Campaign Manager advertiser associated with this customer | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| customer_name** \| \| --- \| \| \\| Field label \\| Account \\| \\| --- \\| --- \\| \\| Description \\| Optional, non-unique descriptive name of the customer \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Account \| \| Description \| Optional, non-unique descriptive name of the customer \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | customer_name** | | \| Field label \| Account \| \| --- \| --- \| \| Description \| Optional, non-unique descriptive name of the customer \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Account | | Description | Optional, non-unique descriptive name of the customer | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| account_id** \| \| --- \| \| \\| Field label \\| Account ID \\| \\| --- \\| --- \\| \\| Description \\| The ID of the customer \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Account ID \| \| Description \| The ID of the customer \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | account_id** | | \| Field label \| Account ID \| \| --- \| --- \| \| Description \| The ID of the customer \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Account ID | | Description | The ID of the customer | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| account_type** \| \| --- \| \| \\| Field label \\| Account type \\| \\| --- \\| --- \\| \\| Description \\| Engine account type, for example, Google Ads, Microsoft Advertising, Yahoo Japan, Baidu, Facebook, Engine Track, etc \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Account type \| \| Description \| Engine account type, for example, Google Ads, Microsoft Advertising, Yahoo Japan, Baidu, Facebook, Engine Track, etc \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | account_type** | | \| Field label \| Account type \| \| --- \| --- \| \| Description \| Engine account type, for example, Google Ads, Microsoft Advertising, Yahoo Japan, Baidu, Facebook, Engine Track, etc \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Account type | | Description | Engine account type, for example, Google Ads, Microsoft Advertising, Yahoo Japan, Baidu, Facebook, Engine Track, etc | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| account_state** \| \| --- \| \| \\| Field label \\| Account state \\| \\| --- \\| --- \\| \\| Description \\| Account status, for example, Enabled, Paused, Removed, etc \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Account state \| \| Description \| Account status, for example, Enabled, Paused, Removed, etc \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | account_state** | | \| Field label \| Account state \| \| --- \| --- \| \| Description \| Account status, for example, Enabled, Paused, Removed, etc \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Account state | | Description | Account status, for example, Enabled, Paused, Removed, etc | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| network_id** \| \| --- \| \| \\| Field label \\| Network ID \\| \\| --- \\| --- \\| \\| Description \\| ID of the Campaign Manager network associated with this customer \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Network ID \| \| Description \| ID of the Campaign Manager network associated with this customer \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | network_id** | | \| Field label \| Network ID \| \| --- \| --- \| \| Description \| ID of the Campaign Manager network associated with this customer \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Network ID | | Description | ID of the Campaign Manager network associated with this customer | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| account_time_zone** \| \| --- \| \| \\| Field label \\| Account time zone \\| \\| --- \\| --- \\| \\| Description \\| The local timezone ID of the customer \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.timezone](/apidocs/field-data-types#time) \\| \| \| Field label \| Account time zone \| \| Description \| The local timezone ID of the customer \| \| Field type \| dimension \| \| Data type \| [string.time.timezone](/apidocs/field-data-types#time) \| | | account_time_zone** | | \| Field label \| Account time zone \| \| --- \| --- \| \| Description \| The local timezone ID of the customer \| \| Field type \| dimension \| \| Data type \| [string.time.timezone](/apidocs/field-data-types#time) \| | | Field label | Account time zone | | Description | The local timezone ID of the customer | | Field type | dimension | | Data type | [string.time.timezone](/apidocs/field-data-types#time) | | \| network_time_zone** \| \| --- \| \| \\| Field label \\| Network time zone \\| \\| --- \\| --- \\| \\| Description \\| Time zone of the Campaign Manager network associated with this customer in IANA Time Zone Database format, such as America/New_York \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.timezone](/apidocs/field-data-types#time) \\| \| \| Field label \| Network time zone \| \| Description \| Time zone of the Campaign Manager network associated with this customer in IANA Time Zone Database format, such as America/New_York \| \| Field type \| dimension \| \| Data type \| [string.time.timezone](/apidocs/field-data-types#time) \| | | network_time_zone** | | \| Field label \| Network time zone \| \| --- \| --- \| \| Description \| Time zone of the Campaign Manager network associated with this customer in IANA Time Zone Database format, such as America/New_York \| \| Field type \| dimension \| \| Data type \| [string.time.timezone](/apidocs/field-data-types#time) \| | | Field label | Network time zone | | Description | Time zone of the Campaign Manager network associated with this customer in IANA Time Zone Database format, such as America/New_York | | Field type | dimension | | Data type | [string.time.timezone](/apidocs/field-data-types#time) | | \| engine_id** \| \| --- \| \| \\| Field label \\| Engine ID \\| \\| --- \\| --- \\| \\| Description \\| ID of the account in the external engine account \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Engine ID \| \| Description \| ID of the account in the external engine account \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | engine_id** | | \| Field label \| Engine ID \| \| --- \| --- \| \| Description \| ID of the account in the external engine account \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Engine ID | | Description | ID of the account in the external engine account | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| auto_tagging_enabled** \| \| --- \| \| \\| Field label \\| Auto tagging enabled \\| \\| --- \\| --- \\| \\| Description \\| Whether auto-tagging is enabled for the customer \\| \\| Field type \\| dimension \\| \\| Data type \\| [bool](/apidocs/field-data-types#primitive) \\| \| \| Field label \| Auto tagging enabled \| \| Description \| Whether auto-tagging is enabled for the customer \| \| Field type \| dimension \| \| Data type \| [bool](/apidocs/field-data-types#primitive) \| | | auto_tagging_enabled** | | \| Field label \| Auto tagging enabled \| \| --- \| --- \| \| Description \| Whether auto-tagging is enabled for the customer \| \| Field type \| dimension \| \| Data type \| [bool](/apidocs/field-data-types#primitive) \| | | Field label | Auto tagging enabled | | Description | Whether auto-tagging is enabled for the customer | | Field type | dimension | | Data type | [bool](/apidocs/field-data-types#primitive) | | \| account_currency_code** \| \| --- \| \| \\| Field label \\| Account currency code \\| \\| --- \\| --- \\| \\| Description \\| The currency in which the account operates. A subset of the currency codes from the ISO 4217 standard is supported \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Account currency code \| \| Description \| The currency in which the account operates. A subset of the currency codes from the ISO 4217 standard is supported \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | account_currency_code** | | \| Field label \| Account currency code \| \| --- \| --- \| \| Description \| The currency in which the account operates. A subset of the currency codes from the ISO 4217 standard is supported \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Account currency code | | Description | The currency in which the account operates. A subset of the currency codes from the ISO 4217 standard is supported | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | ### AD | \| ad** \| \| --- \| \| \\| Field label \\| Ad \\| \\| --- \\| --- \\| \\| Description \\| The name of the ad. This is only used to be able to identify the ad. It does not need to be unique and does not affect the served ad. The name field is currently only supported for DisplayUploadAd, ImageAd, ShoppingComparisonListingAd and VideoAd \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad \| \| Description \| The name of the ad. This is only used to be able to identify the ad. It does not need to be unique and does not affect the served ad. The name field is currently only supported for DisplayUploadAd, ImageAd, ShoppingComparisonListingAd and VideoAd \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | --- | | ad** | | \| Field label \| Ad \| \| --- \| --- \| \| Description \| The name of the ad. This is only used to be able to identify the ad. It does not need to be unique and does not affect the served ad. The name field is currently only supported for DisplayUploadAd, ImageAd, ShoppingComparisonListingAd and VideoAd \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Ad | | Description | The name of the ad. This is only used to be able to identify the ad. It does not need to be unique and does not affect the served ad. The name field is currently only supported for DisplayUploadAd, ImageAd, ShoppingComparisonListingAd and VideoAd | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| ad_id** \| \| --- \| \| \\| Field label \\| Ad ID \\| \\| --- \\| --- \\| \\| Description \\| The ID of the ad \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad ID \| \| Description \| The ID of the ad \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | ad_id** | | \| Field label \| Ad ID \| \| --- \| --- \| \| Description \| The ID of the ad \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Ad ID | | Description | The ID of the ad | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| ad_type** \| \| --- \| \| \\| Field label \\| Ad type \\| \\| --- \\| --- \\| \\| Description \\| The type of ad \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad type \| \| Description \| The type of ad \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | ad_type** | | \| Field label \| Ad type \| \| --- \| --- \| \| Description \| The type of ad \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Ad type | | Description | The type of ad | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| ad_state** \| \| --- \| \| \\| Field label \\| Ad state \\| \\| --- \\| --- \\| \\| Description \\| The status of the ad \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad state \| \| Description \| The status of the ad \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | ad_state** | | \| Field label \| Ad state \| \| --- \| --- \| \| Description \| The status of the ad \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Ad state | | Description | The status of the ad | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| ad_labels** \| \| --- \| \| \\| Field label \\| Ad labels \\| \\| --- \\| --- \\| \\| Description \\| The resource names of labels attached to this ad group ad \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad labels \| \| Description \| The resource names of labels attached to this ad group ad \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | ad_labels** | | \| Field label \| Ad labels \| \| --- \| --- \| \| Description \| The resource names of labels attached to this ad group ad \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Ad labels | | Description | The resource names of labels attached to this ad group ad | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| ad_headline** \| \| --- \| \| \\| Field label \\| Ad headline \\| \\| --- \\| --- \\| \\| Description \\| The headline of the ad \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad headline \| \| Description \| The headline of the ad \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | ad_headline** | | \| Field label \| Ad headline \| \| --- \| --- \| \| Description \| The headline of the ad \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Ad headline | | Description | The headline of the ad | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| ad_headline_2** \| \| --- \| \| \\| Field label \\| Ad headline 2 \\| \\| --- \\| --- \\| \\| Description \\| The second headline of the ad \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad headline 2 \| \| Description \| The second headline of the ad \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | ad_headline_2** | | \| Field label \| Ad headline 2 \| \| --- \| --- \| \| Description \| The second headline of the ad \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Ad headline 2 | | Description | The second headline of the ad | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| ad_headline_3** \| \| --- \| \| \\| Field label \\| Ad headline 3 \\| \\| --- \\| --- \\| \\| Description \\| The third headline of the ad \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad headline 3 \| \| Description \| The third headline of the ad \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | ad_headline_3** | | \| Field label \| Ad headline 3 \| \| --- \| --- \| \| Description \| The third headline of the ad \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Ad headline 3 | | Description | The third headline of the ad | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| ad_description_1** \| \| --- \| \| \\| Field label \\| Ad description 1 \\| \\| --- \\| --- \\| \\| Description \\| Text ad description 1 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad description 1 \| \| Description \| Text ad description 1 \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | ad_description_1** | | \| Field label \| Ad description 1 \| \| --- \| --- \| \| Description \| Text ad description 1 \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Ad description 1 | | Description | Text ad description 1 | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| ad_description_2** \| \| --- \| \| \\| Field label \\| Ad description 2 \\| \\| --- \\| --- \\| \\| Description \\| Text ad description 2 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad description 2 \| \| Description \| Text ad description 2 \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | ad_description_2** | | \| Field label \| Ad description 2 \| \| --- \| --- \| \| Description \| Text ad description 2 \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Ad description 2 | | Description | Text ad description 2 | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| ad_path_1** \| \| --- \| \| \\| Field label \\| Ad path 1 \\| \\| --- \\| --- \\| \\| Description \\| Text appended to the auto-generated visible URL with a delimiter \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad path 1 \| \| Description \| Text appended to the auto-generated visible URL with a delimiter \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | ad_path_1** | | \| Field label \| Ad path 1 \| \| --- \| --- \| \| Description \| Text appended to the auto-generated visible URL with a delimiter \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Ad path 1 | | Description | Text appended to the auto-generated visible URL with a delimiter | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| ad_path_2** \| \| --- \| \| \\| Field label \\| Ad path 2 \\| \\| --- \\| --- \\| \\| Description \\| Text appended to path1 with a delimiter \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad path 2 \| \| Description \| Text appended to path1 with a delimiter \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | ad_path_2** | | \| Field label \| Ad path 2 \| \| --- \| --- \| \| Description \| Text appended to path1 with a delimiter \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Ad path 2 | | Description | Text appended to path1 with a delimiter | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| ad_creation_time** \| \| --- \| \| \\| Field label \\| Ad creation time \\| \\| --- \\| --- \\| \\| Description \\| The timestamp when this ad_group_ad was created. The datetime is in the customer's time zone and in "yyyy-MM-dd HH:mm:ss.ssssss" format \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad creation time \| \| Description \| The timestamp when this ad_group_ad was created. The datetime is in the customer's time zone and in "yyyy-MM-dd HH:mm:ss.ssssss" format \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | ad_creation_time** | | \| Field label \| Ad creation time \| \| --- \| --- \| \| Description \| The timestamp when this ad_group_ad was created. The datetime is in the customer's time zone and in "yyyy-MM-dd HH:mm:ss.ssssss" format \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Ad creation time | | Description | The timestamp when this ad_group_ad was created. The datetime is in the customer's time zone and in "yyyy-MM-dd HH:mm:ss.ssssss" format | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| ad_display_url** \| \| --- \| \| \\| Field label \\| Ad display URL \\| \\| --- \\| --- \\| \\| Description \\| The URL that appears in the ad description for some ad formats \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.url](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad display URL \| \| Description \| The URL that appears in the ad description for some ad formats \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| | | ad_display_url** | | \| Field label \| Ad display URL \| \| --- \| --- \| \| Description \| The URL that appears in the ad description for some ad formats \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| | | Field label | Ad display URL | | Description | The URL that appears in the ad description for some ad formats | | Field type | dimension | | Data type | [string.text.url](/apidocs/field-data-types#text) | | \| ad_engine_id** \| \| --- \| \| \\| Field label \\| Ad engine ID \\| \\| --- \\| --- \\| \\| Description \\| ID of the ad in the external engine account. This field is for SearchAds 360 account only, for example, Yahoo Japan, Microsoft, Baidu etc. For non-SearchAds 360 entity, use "ad_group_ad.ad.id" instead \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad engine ID \| \| Description \| ID of the ad in the external engine account. This field is for SearchAds 360 account only, for example, Yahoo Japan, Microsoft, Baidu etc. For non-SearchAds 360 entity, use "ad_group_ad.ad.id" instead \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | ad_engine_id** | | \| Field label \| Ad engine ID \| \| --- \| --- \| \| Description \| ID of the ad in the external engine account. This field is for SearchAds 360 account only, for example, Yahoo Japan, Microsoft, Baidu etc. For non-SearchAds 360 entity, use "ad_group_ad.ad.id" instead \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Ad engine ID | | Description | ID of the ad in the external engine account. This field is for SearchAds 360 account only, for example, Yahoo Japan, Microsoft, Baidu etc. For non-SearchAds 360 entity, use "ad_group_ad.ad.id" instead | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| ad_engine_state** \| \| --- \| \| \\| Field label \\| Ad engine state \\| \\| --- \\| --- \\| \\| Description \\| Additional status of the ad in the external engine account. Possible statuses (depending on the type of external account) include active, eligible, pending review, etc \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad engine state \| \| Description \| Additional status of the ad in the external engine account. Possible statuses (depending on the type of external account) include active, eligible, pending review, etc \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | ad_engine_state** | | \| Field label \| Ad engine state \| \| --- \| --- \| \| Description \| Additional status of the ad in the external engine account. Possible statuses (depending on the type of external account) include active, eligible, pending review, etc \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Ad engine state | | Description | Additional status of the ad in the external engine account. Possible statuses (depending on the type of external account) include active, eligible, pending review, etc | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| ad_final_url** \| \| --- \| \| \\| Field label \\| Ad final URL \\| \\| --- \\| --- \\| \\| Description \\| The list of possible final URLs after all cross-domain redirects for the ad \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.url](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad final URL \| \| Description \| The list of possible final URLs after all cross-domain redirects for the ad \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| | | ad_final_url** | | \| Field label \| Ad final URL \| \| --- \| --- \| \| Description \| The list of possible final URLs after all cross-domain redirects for the ad \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| | | Field label | Ad final URL | | Description | The list of possible final URLs after all cross-domain redirects for the ad | | Field type | dimension | | Data type | [string.text.url](/apidocs/field-data-types#text) | | \| ad_last_modified_time** \| \| --- \| \| \\| Field label \\| Ad last modified time \\| \\| --- \\| --- \\| \\| Description \\| The datetime when this ad group ad was last modified. The datetime is in the customer's time zone and in "yyyy-MM-dd HH:mm:ss.ssssss" format \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.datetime](/apidocs/field-data-types#time) \\| \| \| Field label \| Ad last modified time \| \| Description \| The datetime when this ad group ad was last modified. The datetime is in the customer's time zone and in "yyyy-MM-dd HH:mm:ss.ssssss" format \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| | | ad_last_modified_time** | | \| Field label \| Ad last modified time \| \| --- \| --- \| \| Description \| The datetime when this ad group ad was last modified. The datetime is in the customer's time zone and in "yyyy-MM-dd HH:mm:ss.ssssss" format \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| | | Field label | Ad last modified time | | Description | The datetime when this ad group ad was last modified. The datetime is in the customer's time zone and in "yyyy-MM-dd HH:mm:ss.ssssss" format | | Field type | dimension | | Data type | [string.time.datetime](/apidocs/field-data-types#time) | | \| ad_rotation_mode** \| \| --- \| \| \\| Field label \\| Ad rotation mode \\| \\| --- \\| --- \\| \\| Description \\| The ad rotation mode of the ad group \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad rotation mode \| \| Description \| The ad rotation mode of the ad group \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | ad_rotation_mode** | | \| Field label \| Ad rotation mode \| \| --- \| --- \| \| Description \| The ad rotation mode of the ad group \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Ad rotation mode | | Description | The ad rotation mode of the ad group | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| display_mobile_url** \| \| --- \| \| \\| Field label \\| Display mobile URL \\| \\| --- \\| --- \\| \\| Description \\| The displayed mobile URL of the ad \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.url](/apidocs/field-data-types#text) \\| \| \| Field label \| Display mobile URL \| \| Description \| The displayed mobile URL of the ad \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| | | display_mobile_url** | | \| Field label \| Display mobile URL \| \| --- \| --- \| \| Description \| The displayed mobile URL of the ad \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| | | Field label | Display mobile URL | | Description | The displayed mobile URL of the ad | | Field type | dimension | | Data type | [string.text.url](/apidocs/field-data-types#text) | | \| expanded_dynamic_search_ad_tracking_id** \| \| --- \| \| \\| Field label \\| Expanded dynamic search ad tracking ID \\| \\| --- \\| --- \\| \\| Description \\| The tracking id of the ad \\| \\| Field type \\| dimension \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Expanded dynamic search ad tracking ID \| \| Description \| The tracking id of the ad \| \| Field type \| dimension \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | expanded_dynamic_search_ad_tracking_id** | | \| Field label \| Expanded dynamic search ad tracking ID \| \| --- \| --- \| \| Description \| The tracking id of the ad \| \| Field type \| dimension \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Expanded dynamic search ad tracking ID | | Description | The tracking id of the ad | | Field type | dimension | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| expanded_text_ad_tracking_id** \| \| --- \| \| \\| Field label \\| Expanded text ad tracking ID \\| \\| --- \\| --- \\| \\| Description \\| The tracking id of the ad \\| \\| Field type \\| dimension \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Expanded text ad tracking ID \| \| Description \| The tracking id of the ad \| \| Field type \| dimension \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | expanded_text_ad_tracking_id** | | \| Field label \| Expanded text ad tracking ID \| \| --- \| --- \| \| Description \| The tracking id of the ad \| \| Field type \| dimension \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Expanded text ad tracking ID | | Description | The tracking id of the ad | | Field type | dimension | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| responsive_search_ad_tracking_id** \| \| --- \| \| \\| Field label \\| Responsive search ad tracking ID \\| \\| --- \\| --- \\| \\| Description \\| The tracking id of the ad \\| \\| Field type \\| dimension \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Responsive search ad tracking ID \| \| Description \| The tracking id of the ad \| \| Field type \| dimension \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | responsive_search_ad_tracking_id** | | \| Field label \| Responsive search ad tracking ID \| \| --- \| --- \| \| Description \| The tracking id of the ad \| \| Field type \| dimension \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Responsive search ad tracking ID | | Description | The tracking id of the ad | | Field type | dimension | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| text_ad_display_url** \| \| --- \| \| \\| Field label \\| Text ad display URL \\| \\| --- \\| --- \\| \\| Description \\| The displayed URL of the ad \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.url](/apidocs/field-data-types#text) \\| \| \| Field label \| Text ad display URL \| \| Description \| The displayed URL of the ad \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| | | text_ad_display_url** | | \| Field label \| Text ad display URL \| \| --- \| --- \| \| Description \| The displayed URL of the ad \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| | | Field label | Text ad display URL | | Description | The displayed URL of the ad | | Field type | dimension | | Data type | [string.text.url](/apidocs/field-data-types#text) | | \| text_ad_tracking_id** \| \| --- \| \| \\| Field label \\| Text ad tracking ID \\| \\| --- \\| --- \\| \\| Description \\| The tracking id of the ad \\| \\| Field type \\| dimension \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Text ad tracking ID \| \| Description \| The tracking id of the ad \| \| Field type \| dimension \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | text_ad_tracking_id** | | \| Field label \| Text ad tracking ID \| \| --- \| --- \| \| Description \| The tracking id of the ad \| \| Field type \| dimension \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Text ad tracking ID | | Description | The tracking id of the ad | | Field type | dimension | | Data type | [int.number.value](/apidocs/field-data-types#number) | ### AD GROUP | \| ad_group** \| \| --- \| \| \\| Field label \\| Ad group \\| \\| --- \\| --- \\| \\| Description \\| The name of the ad group. This field is required and should not be empty when creating new ad groups. It must contain fewer than 255 UTF-8 full-width characters. It must not contain any null (code point 0x0), NL line feed (code point 0xA) or carriage return (code point 0xD) characters \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad group \| \| Description \| The name of the ad group. This field is required and should not be empty when creating new ad groups. It must contain fewer than 255 UTF-8 full-width characters. It must not contain any null (code point 0x0), NL line feed (code point 0xA) or carriage return (code point 0xD) characters \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | --- | | ad_group** | | \| Field label \| Ad group \| \| --- \| --- \| \| Description \| The name of the ad group. This field is required and should not be empty when creating new ad groups. It must contain fewer than 255 UTF-8 full-width characters. It must not contain any null (code point 0x0), NL line feed (code point 0xA) or carriage return (code point 0xD) characters \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Ad group | | Description | The name of the ad group. This field is required and should not be empty when creating new ad groups. It must contain fewer than 255 UTF-8 full-width characters. It must not contain any null (code point 0x0), NL line feed (code point 0xA) or carriage return (code point 0xD) characters | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| ad_group_id** \| \| --- \| \| \\| Field label \\| Ad group ID \\| \\| --- \\| --- \\| \\| Description \\| The ID of the ad group \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad group ID \| \| Description \| The ID of the ad group \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | ad_group_id** | | \| Field label \| Ad group ID \| \| --- \| --- \| \| Description \| The ID of the ad group \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Ad group ID | | Description | The ID of the ad group | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| ad_group_type** \| \| --- \| \| \\| Field label \\| Ad group type \\| \\| --- \\| --- \\| \\| Description \\| The type of the ad group \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad group type \| \| Description \| The type of the ad group \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | ad_group_type** | | \| Field label \| Ad group type \| \| --- \| --- \| \| Description \| The type of the ad group \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Ad group type | | Description | The type of the ad group | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| ad_group_state** \| \| --- \| \| \\| Field label \\| Ad group state \\| \\| --- \\| --- \\| \\| Description \\| The status of the ad group \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad group state \| \| Description \| The status of the ad group \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | ad_group_state** | | \| Field label \| Ad group state \| \| --- \| --- \| \| Description \| The status of the ad group \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Ad group state | | Description | The status of the ad group | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| ad_group_start_date** \| \| --- \| \| \\| Field label \\| Ad group start date \\| \\| --- \\| --- \\| \\| Description \\| Date when this ad group starts serving ads. By default, the ad group starts now or the ad group's start date, whichever is later. If this field is set, then the ad group starts at the beginning of the specified date in the customer's time zone. This field is only available for Microsoft Advertising and Facebook gateway accounts. Format: YYYY-MM-DD Example: 2019-03-14 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| Ad group start date \| \| Description \| Date when this ad group starts serving ads. By default, the ad group starts now or the ad group's start date, whichever is later. If this field is set, then the ad group starts at the beginning of the specified date in the customer's time zone. This field is only available for Microsoft Advertising and Facebook gateway accounts. Format: YYYY-MM-DD Example: 2019-03-14 \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| | | ad_group_start_date** | | \| Field label \| Ad group start date \| \| --- \| --- \| \| Description \| Date when this ad group starts serving ads. By default, the ad group starts now or the ad group's start date, whichever is later. If this field is set, then the ad group starts at the beginning of the specified date in the customer's time zone. This field is only available for Microsoft Advertising and Facebook gateway accounts. Format: YYYY-MM-DD Example: 2019-03-14 \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| | | Field label | Ad group start date | | Description | Date when this ad group starts serving ads. By default, the ad group starts now or the ad group's start date, whichever is later. If this field is set, then the ad group starts at the beginning of the specified date in the customer's time zone. This field is only available for Microsoft Advertising and Facebook gateway accounts. Format: YYYY-MM-DD Example: 2019-03-14 | | Field type | dimension | | Data type | [string.time.date](/apidocs/field-data-types#time) | | \| ad_group_end_date** \| \| --- \| \| \\| Field label \\| Ad group end date \\| \\| --- \\| --- \\| \\| Description \\| Date when the ad group ends serving ads. By default, the ad group ends on the ad group's end date. If this field is set, then the ad group ends at the end of the specified date in the customer's time zone. This field is only available for Microsoft Advertising and Facebook gateway accounts. Format: YYYY-MM-DD Example: 2019-03-14 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| Ad group end date \| \| Description \| Date when the ad group ends serving ads. By default, the ad group ends on the ad group's end date. If this field is set, then the ad group ends at the end of the specified date in the customer's time zone. This field is only available for Microsoft Advertising and Facebook gateway accounts. Format: YYYY-MM-DD Example: 2019-03-14 \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| | | ad_group_end_date** | | \| Field label \| Ad group end date \| \| --- \| --- \| \| Description \| Date when the ad group ends serving ads. By default, the ad group ends on the ad group's end date. If this field is set, then the ad group ends at the end of the specified date in the customer's time zone. This field is only available for Microsoft Advertising and Facebook gateway accounts. Format: YYYY-MM-DD Example: 2019-03-14 \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| | | Field label | Ad group end date | | Description | Date when the ad group ends serving ads. By default, the ad group ends on the ad group's end date. If this field is set, then the ad group ends at the end of the specified date in the customer's time zone. This field is only available for Microsoft Advertising and Facebook gateway accounts. Format: YYYY-MM-DD Example: 2019-03-14 | | Field type | dimension | | Data type | [string.time.date](/apidocs/field-data-types#time) | | \| ad_group_labels** \| \| --- \| \| \\| Field label \\| Ad group labels \\| \\| --- \\| --- \\| \\| Description \\| The resource names of labels attached to this ad group \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad group labels \| \| Description \| The resource names of labels attached to this ad group \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | ad_group_labels** | | \| Field label \| Ad group labels \| \| --- \| --- \| \| Description \| The resource names of labels attached to this ad group \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Ad group labels | | Description | The resource names of labels attached to this ad group | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| ad_group_cpc_bid** \| \| --- \| \| \\| Field label \\| Ad group CPC bid \\| \\| --- \\| --- \\| \\| Description \\| The maximum CPC (cost-per-click) bid \\| \\| Field type \\| dimension \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Ad group CPC bid \| \| Description \| The maximum CPC (cost-per-click) bid \| \| Field type \| dimension \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | ad_group_cpc_bid** | | \| Field label \| Ad group CPC bid \| \| --- \| --- \| \| Description \| The maximum CPC (cost-per-click) bid \| \| Field type \| dimension \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Ad group CPC bid | | Description | The maximum CPC (cost-per-click) bid | | Field type | dimension | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| ad_group_audience_view_resource_name** \| \| --- \| \| \\| Field label \\| Ad group audience view resource name \\| \\| --- \\| --- \\| \\| Description \\| The resource name of the ad group audience view. Ad group audience view resource names have the form: customers/{customer_id}/adGroupAudienceViews/{ad_group_id}~{criterion_id} \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad group audience view resource name \| \| Description \| The resource name of the ad group audience view. Ad group audience view resource names have the form: customers/{customer_id}/adGroupAudienceViews/{ad_group_id}~{criterion_id} \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | ad_group_audience_view_resource_name** | | \| Field label \| Ad group audience view resource name \| \| --- \| --- \| \| Description \| The resource name of the ad group audience view. Ad group audience view resource names have the form: customers/{customer_id}/adGroupAudienceViews/{ad_group_id}~{criterion_id} \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Ad group audience view resource name | | Description | The resource name of the ad group audience view. Ad group audience view resource names have the form: customers/{customer_id}/adGroupAudienceViews/{ad_group_id}~{criterion_id} | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| ad_group_creation_time** \| \| --- \| \| \\| Field label \\| Ad group creation time \\| \\| --- \\| --- \\| \\| Description \\| The timestamp when this ad_group was created. The timestamp is in the customer's time zone and in "yyyy-MM-dd HH:mm:ss" format \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.datetime](/apidocs/field-data-types#time) \\| \| \| Field label \| Ad group creation time \| \| Description \| The timestamp when this ad_group was created. The timestamp is in the customer's time zone and in "yyyy-MM-dd HH:mm:ss" format \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| | | ad_group_creation_time** | | \| Field label \| Ad group creation time \| \| --- \| --- \| \| Description \| The timestamp when this ad_group was created. The timestamp is in the customer's time zone and in "yyyy-MM-dd HH:mm:ss" format \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| | | Field label | Ad group creation time | | Description | The timestamp when this ad_group was created. The timestamp is in the customer's time zone and in "yyyy-MM-dd HH:mm:ss" format | | Field type | dimension | | Data type | [string.time.datetime](/apidocs/field-data-types#time) | | \| ad_group_engine_id** \| \| --- \| \| \\| Field label \\| Ad group engine ID \\| \\| --- \\| --- \\| \\| Description \\| ID of the ad group in the external engine account. This field is for non-Google Ads account only, for example, Yahoo Japan, Microsoft, Baidu etc. For Google Ads entity, use "ad_group.id" instead \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad group engine ID \| \| Description \| ID of the ad group in the external engine account. This field is for non-Google Ads account only, for example, Yahoo Japan, Microsoft, Baidu etc. For Google Ads entity, use "ad_group.id" instead \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | ad_group_engine_id** | | \| Field label \| Ad group engine ID \| \| --- \| --- \| \| Description \| ID of the ad group in the external engine account. This field is for non-Google Ads account only, for example, Yahoo Japan, Microsoft, Baidu etc. For Google Ads entity, use "ad_group.id" instead \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Ad group engine ID | | Description | ID of the ad group in the external engine account. This field is for non-Google Ads account only, for example, Yahoo Japan, Microsoft, Baidu etc. For Google Ads entity, use "ad_group.id" instead | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| ad_group_engine_state** \| \| --- \| \| \\| Field label \\| Ad group engine state \\| \\| --- \\| --- \\| \\| Description \\| The Engine Status for ad group \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad group engine state \| \| Description \| The Engine Status for ad group \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | ad_group_engine_state** | | \| Field label \| Ad group engine state \| \| --- \| --- \| \| Description \| The Engine Status for ad group \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Ad group engine state | | Description | The Engine Status for ad group | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| ad_group_language_code** \| \| --- \| \| \\| Field label \\| Ad group language code \\| \\| --- \\| --- \\| \\| Description \\| The language of the ads and keywords in an ad group. This field is only available for Microsoft Advertising accounts. More details: https://docs.microsoft.com/en-us/advertising/guides/ad-languages?view=bingads-13#adlanguage \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.language.twolettercode](/apidocs/field-data-types#language) \\| \| \| Field label \| Ad group language code \| \| Description \| The language of the ads and keywords in an ad group. This field is only available for Microsoft Advertising accounts. More details: https://docs.microsoft.com/en-us/advertising/guides/ad-languages?view=bingads-13#adlanguage \| \| Field type \| dimension \| \| Data type \| [string.language.twolettercode](/apidocs/field-data-types#language) \| | | ad_group_language_code** | | \| Field label \| Ad group language code \| \| --- \| --- \| \| Description \| The language of the ads and keywords in an ad group. This field is only available for Microsoft Advertising accounts. More details: https://docs.microsoft.com/en-us/advertising/guides/ad-languages?view=bingads-13#adlanguage \| \| Field type \| dimension \| \| Data type \| [string.language.twolettercode](/apidocs/field-data-types#language) \| | | Field label | Ad group language code | | Description | The language of the ads and keywords in an ad group. This field is only available for Microsoft Advertising accounts. More details: https://docs.microsoft.com/en-us/advertising/guides/ad-languages?view=bingads-13#adlanguage | | Field type | dimension | | Data type | [string.language.twolettercode](/apidocs/field-data-types#language) | | \| ad_group_last_modified_time** \| \| --- \| \| \\| Field label \\| Ad group last modified time \\| \\| --- \\| --- \\| \\| Description \\| The datetime when this ad group was last modified. The datetime is in the customer's time zone and in "yyyy-MM-dd HH:mm:ss.ssssss" format \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.datetime](/apidocs/field-data-types#time) \\| \| \| Field label \| Ad group last modified time \| \| Description \| The datetime when this ad group was last modified. The datetime is in the customer's time zone and in "yyyy-MM-dd HH:mm:ss.ssssss" format \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| | | ad_group_last_modified_time** | | \| Field label \| Ad group last modified time \| \| --- \| --- \| \| Description \| The datetime when this ad group was last modified. The datetime is in the customer's time zone and in "yyyy-MM-dd HH:mm:ss.ssssss" format \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| | | Field label | Ad group last modified time | | Description | The datetime when this ad group was last modified. The datetime is in the customer's time zone and in "yyyy-MM-dd HH:mm:ss.ssssss" format | | Field type | dimension | | Data type | [string.time.datetime](/apidocs/field-data-types#time) | ### AD NETWORK | \| ad_network_type** \| \| --- \| \| \\| Field label \\| Ad network type \\| \\| --- \\| --- \\| \\| Description \\| Ad network type \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad network type \| \| Description \| Ad network type \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | --- | | ad_network_type** | | \| Field label \| Ad network type \| \| --- \| --- \| \| Description \| Ad network type \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Ad network type | | Description | Ad network type | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | ### ASSET INTERACTION | \| interaction_on_this_asset** \| \| --- \| \| \\| Field label \\| Interaction on this asset \\| \\| --- \\| --- \\| \\| Description \\| Only used with Account, Campaign and Ad Group metrics. Indicates whether the interaction metrics occurred on the asset itself or a different asset or ad unit \\| \\| Field type \\| dimension \\| \\| Data type \\| [bool](/apidocs/field-data-types#primitive) \\| \| \| Field label \| Interaction on this asset \| \| Description \| Only used with Account, Campaign and Ad Group metrics. Indicates whether the interaction metrics occurred on the asset itself or a different asset or ad unit \| \| Field type \| dimension \| \| Data type \| [bool](/apidocs/field-data-types#primitive) \| | | --- | | interaction_on_this_asset** | | \| Field label \| Interaction on this asset \| \| --- \| --- \| \| Description \| Only used with Account, Campaign and Ad Group metrics. Indicates whether the interaction metrics occurred on the asset itself or a different asset or ad unit \| \| Field type \| dimension \| \| Data type \| [bool](/apidocs/field-data-types#primitive) \| | | Field label | Interaction on this asset | | Description | Only used with Account, Campaign and Ad Group metrics. Indicates whether the interaction metrics occurred on the asset itself or a different asset or ad unit | | Field type | dimension | | Data type | [bool](/apidocs/field-data-types#primitive) | | \| asset_interaction_target_asset** \| \| --- \| \| \\| Field label \\| Asset \\| \\| --- \\| --- \\| \\| Description \\| The asset resource name \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Asset \| \| Description \| The asset resource name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | asset_interaction_target_asset** | | \| Field label \| Asset \| \| --- \| --- \| \| Description \| The asset resource name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Asset | | Description | The asset resource name | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | ### CAMPAIGN | \| campaign** \| \| --- \| \| \\| Field label \\| Campaign \\| \\| --- \\| --- \\| \\| Description \\| The name of the campaign. This field is required and should not be empty when creating new campaigns. It must not contain any null (code point 0x0), NL line feed (code point 0xA) or carriage return (code point 0xD) characters \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Campaign \| \| Description \| The name of the campaign. This field is required and should not be empty when creating new campaigns. It must not contain any null (code point 0x0), NL line feed (code point 0xA) or carriage return (code point 0xD) characters \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | --- | | campaign** | | \| Field label \| Campaign \| \| --- \| --- \| \| Description \| The name of the campaign. This field is required and should not be empty when creating new campaigns. It must not contain any null (code point 0x0), NL line feed (code point 0xA) or carriage return (code point 0xD) characters \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Campaign | | Description | The name of the campaign. This field is required and should not be empty when creating new campaigns. It must not contain any null (code point 0x0), NL line feed (code point 0xA) or carriage return (code point 0xD) characters | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| campaign_id** \| \| --- \| \| \\| Field label \\| Campaign ID \\| \\| --- \\| --- \\| \\| Description \\| The ID of the campaign \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Campaign ID \| \| Description \| The ID of the campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | campaign_id** | | \| Field label \| Campaign ID \| \| --- \| --- \| \| Description \| The ID of the campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Campaign ID | | Description | The ID of the campaign | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| campaign_state** \| \| --- \| \| \\| Field label \\| Campaign state \\| \\| --- \\| --- \\| \\| Description \\| The status of the campaign. When a new campaign is added, the status defaults to ENABLED \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Campaign state \| \| Description \| The status of the campaign. When a new campaign is added, the status defaults to ENABLED \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | campaign_state** | | \| Field label \| Campaign state \| \| --- \| --- \| \| Description \| The status of the campaign. When a new campaign is added, the status defaults to ENABLED \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Campaign state | | Description | The status of the campaign. When a new campaign is added, the status defaults to ENABLED | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| campaign_type** \| \| --- \| \| \\| Field label \\| Campaign type \\| \\| --- \\| --- \\| \\| Description \\| The primary serving target for ads within the campaign. The targeting options can be refined in network_settings. This field is required and should not be empty when creating new campaigns. Can be set only when creating campaigns. After the campaign is created, the field can not be changed \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Campaign type \| \| Description \| The primary serving target for ads within the campaign. The targeting options can be refined in network_settings. This field is required and should not be empty when creating new campaigns. Can be set only when creating campaigns. After the campaign is created, the field can not be changed \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | campaign_type** | | \| Field label \| Campaign type \| \| --- \| --- \| \| Description \| The primary serving target for ads within the campaign. The targeting options can be refined in network_settings. This field is required and should not be empty when creating new campaigns. Can be set only when creating campaigns. After the campaign is created, the field can not be changed \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Campaign type | | Description | The primary serving target for ads within the campaign. The targeting options can be refined in network_settings. This field is required and should not be empty when creating new campaigns. Can be set only when creating campaigns. After the campaign is created, the field can not be changed | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| campaign_bid_strategy_type** \| \| --- \| \| \\| Field label \\| Campaign bid strategy type \\| \\| --- \\| --- \\| \\| Description \\| The type of bidding strategy. A bidding strategy can be created by setting either the bidding scheme to create a standard bidding strategy or the bidding_strategy field to create a portfolio bidding strategy. This field is read-only \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Campaign bid strategy type \| \| Description \| The type of bidding strategy. A bidding strategy can be created by setting either the bidding scheme to create a standard bidding strategy or the bidding_strategy field to create a portfolio bidding strategy. This field is read-only \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | campaign_bid_strategy_type** | | \| Field label \| Campaign bid strategy type \| \| --- \| --- \| \| Description \| The type of bidding strategy. A bidding strategy can be created by setting either the bidding scheme to create a standard bidding strategy or the bidding_strategy field to create a portfolio bidding strategy. This field is read-only \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Campaign bid strategy type | | Description | The type of bidding strategy. A bidding strategy can be created by setting either the bidding scheme to create a standard bidding strategy or the bidding_strategy field to create a portfolio bidding strategy. This field is read-only | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| campaign_start_date** \| \| --- \| \| \\| Field label \\| Campaign start date \\| \\| --- \\| --- \\| \\| Description \\| The date when campaign started in serving customer's timezone in YYYY-MM-DD format \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| Campaign start date \| \| Description \| The date when campaign started in serving customer's timezone in YYYY-MM-DD format \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| | | campaign_start_date** | | \| Field label \| Campaign start date \| \| --- \| --- \| \| Description \| The date when campaign started in serving customer's timezone in YYYY-MM-DD format \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| | | Field label | Campaign start date | | Description | The date when campaign started in serving customer's timezone in YYYY-MM-DD format | | Field type | dimension | | Data type | [string.time.date](/apidocs/field-data-types#time) | | \| campaign_end_date** \| \| --- \| \| \\| Field label \\| Campaign end date \\| \\| --- \\| --- \\| \\| Description \\| The last day of the campaign in serving customer's timezone in YYYY-MM-DD format. On create, defaults to 2037-12-30, which means the campaign will run indefinitely. To set an existing campaign to run indefinitely, set this field to 2037-12-30 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| Campaign end date \| \| Description \| The last day of the campaign in serving customer's timezone in YYYY-MM-DD format. On create, defaults to 2037-12-30, which means the campaign will run indefinitely. To set an existing campaign to run indefinitely, set this field to 2037-12-30 \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| | | campaign_end_date** | | \| Field label \| Campaign end date \| \| --- \| --- \| \| Description \| The last day of the campaign in serving customer's timezone in YYYY-MM-DD format. On create, defaults to 2037-12-30, which means the campaign will run indefinitely. To set an existing campaign to run indefinitely, set this field to 2037-12-30 \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| | | Field label | Campaign end date | | Description | The last day of the campaign in serving customer's timezone in YYYY-MM-DD format. On create, defaults to 2037-12-30, which means the campaign will run indefinitely. To set an existing campaign to run indefinitely, set this field to 2037-12-30 | | Field type | dimension | | Data type | [string.time.date](/apidocs/field-data-types#time) | | \| optimization_goal_types** \| \| --- \| \| \\| Field label \\| Optimization goal types \\| \\| --- \\| --- \\| \\| Description \\| The list of optimization goal types \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Optimization goal types \| \| Description \| The list of optimization goal types \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | optimization_goal_types** | | \| Field label \| Optimization goal types \| \| --- \| --- \| \| Description \| The list of optimization goal types \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Optimization goal types | | Description | The list of optimization goal types | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| campaign_budget** \| \| --- \| \| \\| Field label \\| Campaign budget \\| \\| --- \\| --- \\| \\| Description \\| The budget of the campaign \\| \\| Field type \\| dimension \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Campaign budget \| \| Description \| The budget of the campaign \| \| Field type \| dimension \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | campaign_budget** | | \| Field label \| Campaign budget \| \| --- \| --- \| \| Description \| The budget of the campaign \| \| Field type \| dimension \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Campaign budget | | Description | The budget of the campaign | | Field type | dimension | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| budget_period** \| \| --- \| \| \\| Field label \\| Budget Period \\| \\| --- \\| --- \\| \\| Description \\| Period over which to spend the budget. Defaults to DAILY if not specified \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Budget Period \| \| Description \| Period over which to spend the budget. Defaults to DAILY if not specified \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | budget_period** | | \| Field label \| Budget Period \| \| --- \| --- \| \| Description \| Period over which to spend the budget. Defaults to DAILY if not specified \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Budget Period | | Description | Period over which to spend the budget. Defaults to DAILY if not specified | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| delivery_method** \| \| --- \| \| \\| Field label \\| Delivery method \\| \\| --- \\| --- \\| \\| Description \\| The delivery method that determines the rate at which the campaign budget is spent. Defaults to STANDARD if unspecified in a create operation \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Delivery method \| \| Description \| The delivery method that determines the rate at which the campaign budget is spent. Defaults to STANDARD if unspecified in a create operation \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | delivery_method** | | \| Field label \| Delivery method \| \| --- \| --- \| \| Description \| The delivery method that determines the rate at which the campaign budget is spent. Defaults to STANDARD if unspecified in a create operation \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Delivery method | | Description | The delivery method that determines the rate at which the campaign budget is spent. Defaults to STANDARD if unspecified in a create operation | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| campaign_engine_id** \| \| --- \| \| \\| Field label \\| Campaign engine ID \\| \\| --- \\| --- \\| \\| Description \\| ID of the campaign in the external engine account. This field is for non-Google Ads account only, for example, Yahoo Japan, Microsoft, Baidu etc. For Google Ads entity, use "campaign.id" instead \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Campaign engine ID \| \| Description \| ID of the campaign in the external engine account. This field is for non-Google Ads account only, for example, Yahoo Japan, Microsoft, Baidu etc. For Google Ads entity, use "campaign.id" instead \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | campaign_engine_id** | | \| Field label \| Campaign engine ID \| \| --- \| --- \| \| Description \| ID of the campaign in the external engine account. This field is for non-Google Ads account only, for example, Yahoo Japan, Microsoft, Baidu etc. For Google Ads entity, use "campaign.id" instead \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Campaign engine ID | | Description | ID of the campaign in the external engine account. This field is for non-Google Ads account only, for example, Yahoo Japan, Microsoft, Baidu etc. For Google Ads entity, use "campaign.id" instead | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| campaign_labels** \| \| --- \| \| \\| Field label \\| Campaign labels \\| \\| --- \\| --- \\| \\| Description \\| The resource names of labels attached to this campaign \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Campaign labels \| \| Description \| The resource names of labels attached to this campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | campaign_labels** | | \| Field label \| Campaign labels \| \| --- \| --- \| \| Description \| The resource names of labels attached to this campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Campaign labels | | Description | The resource names of labels attached to this campaign | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| sales_country** \| \| --- \| \| \\| Field label \\| Sales country \\| \\| --- \\| --- \\| \\| Description \\| Sales country of products to include in the campaign \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Sales country \| \| Description \| Sales country of products to include in the campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | sales_country** | | \| Field label \| Sales country \| \| --- \| --- \| \| Description \| Sales country of products to include in the campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Sales country | | Description | Sales country of products to include in the campaign | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| feed_label** \| \| --- \| \| \\| Field label \\| Feed label \\| \\| --- \\| --- \\| \\| Description \\| Feed label of products to include in the campaign. Only one of feed_label or sales_country can be set. If used instead of sales_country, the feed_label field accepts country codes in the same format for example: 'XX'. Otherwise can be any string used for feed label in Google Merchant Center \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Feed label \| \| Description \| Feed label of products to include in the campaign. Only one of feed_label or sales_country can be set. If used instead of sales_country, the feed_label field accepts country codes in the same format for example: 'XX'. Otherwise can be any string used for feed label in Google Merchant Center \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | feed_label** | | \| Field label \| Feed label \| \| --- \| --- \| \| Description \| Feed label of products to include in the campaign. Only one of feed_label or sales_country can be set. If used instead of sales_country, the feed_label field accepts country codes in the same format for example: 'XX'. Otherwise can be any string used for feed label in Google Merchant Center \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Feed label | | Description | Feed label of products to include in the campaign. Only one of feed_label or sales_country can be set. If used instead of sales_country, the feed_label field accepts country codes in the same format for example: 'XX'. Otherwise can be any string used for feed label in Google Merchant Center | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| frequency_caps** \| \| --- \| \| \\| Field label \\| Frequency caps \\| \\| --- \\| --- \\| \\| Description \\| A list that limits how often each user will see this campaign's ads \\| \\| Field type \\| dimension \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Frequency caps \| \| Description \| A list that limits how often each user will see this campaign's ads \| \| Field type \| dimension \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | frequency_caps** | | \| Field label \| Frequency caps \| \| --- \| --- \| \| Description \| A list that limits how often each user will see this campaign's ads \| \| Field type \| dimension \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Frequency caps | | Description | A list that limits how often each user will see this campaign's ads | | Field type | dimension | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| campaign_target_id** \| \| --- \| \| \\| Field label \\| Campaign target ID \\| \\| --- \\| --- \\| \\| Description \\| The ID of the criterion. This field is ignored during mutate \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Campaign target ID \| \| Description \| The ID of the criterion. This field is ignored during mutate \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | campaign_target_id** | | \| Field label \| Campaign target ID \| \| --- \| --- \| \| Description \| The ID of the criterion. This field is ignored during mutate \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Campaign target ID | | Description | The ID of the criterion. This field is ignored during mutate | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | ### CLICKS AND INTERACTIONS | \| cross_device_conversions** \| \| --- \| \| \\| Field label \\| Cross device conversions \\| \\| --- \\| --- \\| \\| Description \\| Conversions from when a customer clicks on an ad on one device, then converts on a different device or browser. Cross-device conversions are already included in all_conversions \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Cross device conversions \| \| Description \| Conversions from when a customer clicks on an ad on one device, then converts on a different device or browser. Cross-device conversions are already included in all_conversions \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| | | --- | | cross_device_conversions** | | \| Field label \| Cross device conversions \| \| --- \| --- \| \| Description \| Conversions from when a customer clicks on an ad on one device, then converts on a different device or browser. Cross-device conversions are already included in all_conversions \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| | | Field label | Cross device conversions | | Description | Conversions from when a customer clicks on an ad on one device, then converts on a different device or browser. Cross-device conversions are already included in all_conversions | | Field type | metric | | Data type | [float.number.value](/apidocs/field-data-types#number) | ### CONTENT NETWORK | \| content_budget_lost_impression_share** \| \| --- \| \| \\| Field label \\| Content budget lost impression share \\| \\| --- \\| --- \\| \\| Description \\| The estimated percent of times that your ad was eligible to show on the Display Network but didn't because your budget was too low. Note: Content budget lost impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001 \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.percentage](/apidocs/field-data-types#number) \\| \| \| Field label \| Content budget lost impression share \| \| Description \| The estimated percent of times that your ad was eligible to show on the Display Network but didn't because your budget was too low. Note: Content budget lost impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001 \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| | | --- | | content_budget_lost_impression_share** | | \| Field label \| Content budget lost impression share \| \| --- \| --- \| \| Description \| The estimated percent of times that your ad was eligible to show on the Display Network but didn't because your budget was too low. Note: Content budget lost impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001 \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| | | Field label | Content budget lost impression share | | Description | The estimated percent of times that your ad was eligible to show on the Display Network but didn't because your budget was too low. Note: Content budget lost impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001 | | Field type | metric | | Data type | [float.number.percentage](/apidocs/field-data-types#number) | | \| content_impression_share** \| \| --- \| \| \\| Field label \\| Content impression share \\| \\| --- \\| --- \\| \\| Description \\| The impressions you've received on the Display Network divided by the estimated number of impressions you were eligible to receive. Note: Content impression share is reported in the range of 0.1 to 1. Any value below 0.1 is reported as 0.0999 \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.percentage](/apidocs/field-data-types#number) \\| \| \| Field label \| Content impression share \| \| Description \| The impressions you've received on the Display Network divided by the estimated number of impressions you were eligible to receive. Note: Content impression share is reported in the range of 0.1 to 1. Any value below 0.1 is reported as 0.0999 \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| | | content_impression_share** | | \| Field label \| Content impression share \| \| --- \| --- \| \| Description \| The impressions you've received on the Display Network divided by the estimated number of impressions you were eligible to receive. Note: Content impression share is reported in the range of 0.1 to 1. Any value below 0.1 is reported as 0.0999 \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| | | Field label | Content impression share | | Description | The impressions you've received on the Display Network divided by the estimated number of impressions you were eligible to receive. Note: Content impression share is reported in the range of 0.1 to 1. Any value below 0.1 is reported as 0.0999 | | Field type | metric | | Data type | [float.number.percentage](/apidocs/field-data-types#number) | | \| content_rank_lost_impression_share** \| \| --- \| \| \\| Field label \\| Content rank lost impression share \\| \\| --- \\| --- \\| \\| Description \\| The estimated percentage of impressions on the Display Network that your ads didn't receive due to poor Ad Rank. Note: Content rank lost impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001 \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.percentage](/apidocs/field-data-types#number) \\| \| \| Field label \| Content rank lost impression share \| \| Description \| The estimated percentage of impressions on the Display Network that your ads didn't receive due to poor Ad Rank. Note: Content rank lost impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001 \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| | | content_rank_lost_impression_share** | | \| Field label \| Content rank lost impression share \| \| --- \| --- \| \| Description \| The estimated percentage of impressions on the Display Network that your ads didn't receive due to poor Ad Rank. Note: Content rank lost impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001 \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| | | Field label | Content rank lost impression share | | Description | The estimated percentage of impressions on the Display Network that your ads didn't receive due to poor Ad Rank. Note: Content rank lost impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001 | | Field type | metric | | Data type | [float.number.percentage](/apidocs/field-data-types#number) | ### CONVERSION | \| advertiser_conversion_id** \| \| --- \| \| \\| Field label \\| Advertiser conversion ID \\| \\| --- \\| --- \\| \\| Description \\| For offline conversions, this is an ID provided by advertisers. If an advertiser doesn't specify such an ID, Search Ads 360 generates one. For online conversions, this is equal to the id column or the floodlight_order_id column depending on the advertiser's Floodlight instructions \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Advertiser conversion ID \| \| Description \| For offline conversions, this is an ID provided by advertisers. If an advertiser doesn't specify such an ID, Search Ads 360 generates one. For online conversions, this is equal to the id column or the floodlight_order_id column depending on the advertiser's Floodlight instructions \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | --- | | advertiser_conversion_id** | | \| Field label \| Advertiser conversion ID \| \| --- \| --- \| \| Description \| For offline conversions, this is an ID provided by advertisers. If an advertiser doesn't specify such an ID, Search Ads 360 generates one. For online conversions, this is equal to the id column or the floodlight_order_id column depending on the advertiser's Floodlight instructions \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Advertiser conversion ID | | Description | For offline conversions, this is an ID provided by advertisers. If an advertiser doesn't specify such an ID, Search Ads 360 generates one. For online conversions, this is equal to the id column or the floodlight_order_id column depending on the advertiser's Floodlight instructions | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| attribution_type** \| \| --- \| \| \\| Field label \\| Attribution type \\| \\| --- \\| --- \\| \\| Description \\| What the conversion is attributed to: Visit or Keyword+Ad \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Attribution type \| \| Description \| What the conversion is attributed to: Visit or Keyword+Ad \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | attribution_type** | | \| Field label \| Attribution type \| \| --- \| --- \| \| Description \| What the conversion is attributed to: Visit or Keyword+Ad \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Attribution type | | Description | What the conversion is attributed to: Visit or Keyword+Ad | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| conversion_click_id** \| \| --- \| \| \\| Field label \\| Click ID \\| \\| --- \\| --- \\| \\| Description \\| A unique string, for the visit that the conversion is attributed to, that is passed to the landing page as the click id URL parameter \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Click ID \| \| Description \| A unique string, for the visit that the conversion is attributed to, that is passed to the landing page as the click id URL parameter \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | conversion_click_id** | | \| Field label \| Click ID \| \| --- \| --- \| \| Description \| A unique string, for the visit that the conversion is attributed to, that is passed to the landing page as the click id URL parameter \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Click ID | | Description | A unique string, for the visit that the conversion is attributed to, that is passed to the landing page as the click id URL parameter | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| conversion_date_time** \| \| --- \| \| \\| Field label \\| Conversion date time \\| \\| --- \\| --- \\| \\| Description \\| The timestamp of the conversion event \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.datetime](/apidocs/field-data-types#time) \\| \| \| Field label \| Conversion date time \| \| Description \| The timestamp of the conversion event \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| | | conversion_date_time** | | \| Field label \| Conversion date time \| \| --- \| --- \| \| Description \| The timestamp of the conversion event \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| | | Field label | Conversion date time | | Description | The timestamp of the conversion event | | Field type | dimension | | Data type | [string.time.datetime](/apidocs/field-data-types#time) | | \| conversion_id** \| \| --- \| \| \\| Field label \\| Conversion ID \\| \\| --- \\| --- \\| \\| Description \\| The ID of the conversion \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Conversion ID \| \| Description \| The ID of the conversion \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | conversion_id** | | \| Field label \| Conversion ID \| \| --- \| --- \| \| Description \| The ID of the conversion \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Conversion ID | | Description | The ID of the conversion | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| conversion_quantity** \| \| --- \| \| \\| Field label \\| Conversion quantity \\| \\| --- \\| --- \\| \\| Description \\| The quantity of items recorded by the conversion, as determined by the qty url parameter. The advertiser is responsible for dynamically populating the parameter (such as number of items sold in the conversion), otherwise it defaults to 1 \\| \\| Field type \\| dimension \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Conversion quantity \| \| Description \| The quantity of items recorded by the conversion, as determined by the qty url parameter. The advertiser is responsible for dynamically populating the parameter (such as number of items sold in the conversion), otherwise it defaults to 1 \| \| Field type \| dimension \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | conversion_quantity** | | \| Field label \| Conversion quantity \| \| --- \| --- \| \| Description \| The quantity of items recorded by the conversion, as determined by the qty url parameter. The advertiser is responsible for dynamically populating the parameter (such as number of items sold in the conversion), otherwise it defaults to 1 \| \| Field type \| dimension \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Conversion quantity | | Description | The quantity of items recorded by the conversion, as determined by the qty url parameter. The advertiser is responsible for dynamically populating the parameter (such as number of items sold in the conversion), otherwise it defaults to 1 | | Field type | dimension | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| conversion_revenue_micros** \| \| --- \| \| \\| Field label \\| Conversion revenue \\| \\| --- \\| --- \\| \\| Description \\| The adjusted revenue in micros for the conversion event. This will always be in the currency of the serving account \\| \\| Field type \\| dimension \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Conversion revenue \| \| Description \| The adjusted revenue in micros for the conversion event. This will always be in the currency of the serving account \| \| Field type \| dimension \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | conversion_revenue_micros** | | \| Field label \| Conversion revenue \| \| --- \| --- \| \| Description \| The adjusted revenue in micros for the conversion event. This will always be in the currency of the serving account \| \| Field type \| dimension \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Conversion revenue | | Description | The adjusted revenue in micros for the conversion event. This will always be in the currency of the serving account | | Field type | dimension | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| conversion_visit_date_time** \| \| --- \| \| \\| Field label \\| Conversion visit date time \\| \\| --- \\| --- \\| \\| Description \\| The timestamp of the visit that the conversion is attributed to \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.datetime](/apidocs/field-data-types#time) \\| \| \| Field label \| Conversion visit date time \| \| Description \| The timestamp of the visit that the conversion is attributed to \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| | | conversion_visit_date_time** | | \| Field label \| Conversion visit date time \| \| --- \| --- \| \| Description \| The timestamp of the visit that the conversion is attributed to \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| | | Field label | Conversion visit date time | | Description | The timestamp of the visit that the conversion is attributed to | | Field type | dimension | | Data type | [string.time.datetime](/apidocs/field-data-types#time) | | \| floodlight_order_id** \| \| --- \| \| \\| Field label \\| Floodlight order ID \\| \\| --- \\| --- \\| \\| Description \\| The Floodlight order ID provided by the advertiser for the conversion \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Floodlight order ID \| \| Description \| The Floodlight order ID provided by the advertiser for the conversion \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | floodlight_order_id** | | \| Field label \| Floodlight order ID \| \| --- \| --- \| \| Description \| The Floodlight order ID provided by the advertiser for the conversion \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Floodlight order ID | | Description | The Floodlight order ID provided by the advertiser for the conversion | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| floodlight_original_revenue** \| \| --- \| \| \\| Field label \\| Floodlight original revenue \\| \\| --- \\| --- \\| \\| Description \\| The original, unchanged revenue associated with the Floodlight event (in the currency of the current report), before Floodlight currency instruction modifications \\| \\| Field type \\| dimension \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Floodlight original revenue \| \| Description \| The original, unchanged revenue associated with the Floodlight event (in the currency of the current report), before Floodlight currency instruction modifications \| \| Field type \| dimension \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | floodlight_original_revenue** | | \| Field label \| Floodlight original revenue \| \| --- \| --- \| \| Description \| The original, unchanged revenue associated with the Floodlight event (in the currency of the current report), before Floodlight currency instruction modifications \| \| Field type \| dimension \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Floodlight original revenue | | Description | The original, unchanged revenue associated with the Floodlight event (in the currency of the current report), before Floodlight currency instruction modifications | | Field type | dimension | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| conversion_merchant_id** \| \| --- \| \| \\| Field label \\| Conversion merchant ID \\| \\| --- \\| --- \\| \\| Description \\| The SearchAds360 inventory account ID containing the product that was clicked on. SearchAds360 generates this ID when you link an inventory account in SearchAds360 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Conversion merchant ID \| \| Description \| The SearchAds360 inventory account ID containing the product that was clicked on. SearchAds360 generates this ID when you link an inventory account in SearchAds360 \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | conversion_merchant_id** | | \| Field label \| Conversion merchant ID \| \| --- \| --- \| \| Description \| The SearchAds360 inventory account ID containing the product that was clicked on. SearchAds360 generates this ID when you link an inventory account in SearchAds360 \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Conversion merchant ID | | Description | The SearchAds360 inventory account ID containing the product that was clicked on. SearchAds360 generates this ID when you link an inventory account in SearchAds360 | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| conversion_product_channel** \| \| --- \| \| \\| Field label \\| Conversion product channel \\| \\| --- \\| --- \\| \\| Description \\| The sales channel of the product that was clicked on: Online or Local \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Conversion product channel \| \| Description \| The sales channel of the product that was clicked on: Online or Local \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | conversion_product_channel** | | \| Field label \| Conversion product channel \| \| --- \| --- \| \| Description \| The sales channel of the product that was clicked on: Online or Local \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Conversion product channel | | Description | The sales channel of the product that was clicked on: Online or Local | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| conversion_product_country_code** \| \| --- \| \| \\| Field label \\| Conversion product country code \\| \\| --- \\| --- \\| \\| Description \\| The country (ISO-3166-format) registered for the inventory feed that contains the product clicked on \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Conversion product country code \| \| Description \| The country (ISO-3166-format) registered for the inventory feed that contains the product clicked on \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | conversion_product_country_code** | | \| Field label \| Conversion product country code \| \| --- \| --- \| \| Description \| The country (ISO-3166-format) registered for the inventory feed that contains the product clicked on \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Conversion product country code | | Description | The country (ISO-3166-format) registered for the inventory feed that contains the product clicked on | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| conversion_product_id** \| \| --- \| \| \\| Field label \\| Conversion product ID \\| \\| --- \\| --- \\| \\| Description \\| The ID of the product clicked on \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Conversion product ID \| \| Description \| The ID of the product clicked on \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | conversion_product_id** | | \| Field label \| Conversion product ID \| \| --- \| --- \| \| Description \| The ID of the product clicked on \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Conversion product ID | | Description | The ID of the product clicked on | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| conversion_product_language_code** \| \| --- \| \| \\| Field label \\| Conversion product language code \\| \\| --- \\| --- \\| \\| Description \\| The language (ISO-639-1) that has been set for the Merchant Center feed containing data about the product \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.language.twolettercode](/apidocs/field-data-types#language) \\| \| \| Field label \| Conversion product language code \| \| Description \| The language (ISO-639-1) that has been set for the Merchant Center feed containing data about the product \| \| Field type \| dimension \| \| Data type \| [string.language.twolettercode](/apidocs/field-data-types#language) \| | | conversion_product_language_code** | | \| Field label \| Conversion product language code \| \| --- \| --- \| \| Description \| The language (ISO-639-1) that has been set for the Merchant Center feed containing data about the product \| \| Field type \| dimension \| \| Data type \| [string.language.twolettercode](/apidocs/field-data-types#language) \| | | Field label | Conversion product language code | | Description | The language (ISO-639-1) that has been set for the Merchant Center feed containing data about the product | | Field type | dimension | | Data type | [string.language.twolettercode](/apidocs/field-data-types#language) | | \| conversion_product_store_id** \| \| --- \| \| \\| Field label \\| Conversion product store ID \\| \\| --- \\| --- \\| \\| Description \\| The store in the Local Inventory Ad that was clicked on. This should match the store IDs used in your local products feed \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Conversion product store ID \| \| Description \| The store in the Local Inventory Ad that was clicked on. This should match the store IDs used in your local products feed \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | conversion_product_store_id** | | \| Field label \| Conversion product store ID \| \| --- \| --- \| \| Description \| The store in the Local Inventory Ad that was clicked on. This should match the store IDs used in your local products feed \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Conversion product store ID | | Description | The store in the Local Inventory Ad that was clicked on. This should match the store IDs used in your local products feed | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| conversion_visit_id** \| \| --- \| \| \\| Field label \\| Conversion visit ID \\| \\| --- \\| --- \\| \\| Description \\| The SearchAds360 visit ID that the conversion is attributed to \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Conversion visit ID \| \| Description \| The SearchAds360 visit ID that the conversion is attributed to \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | conversion_visit_id** | | \| Field label \| Conversion visit ID \| \| --- \| --- \| \| Description \| The SearchAds360 visit ID that the conversion is attributed to \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Conversion visit ID | | Description | The SearchAds360 visit ID that the conversion is attributed to | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| all_conversions** \| \| --- \| \| \\| Field label \\| All conversions \\| \\| --- \\| --- \\| \\| Description \\| The total number of conversions. This includes all conversions regardless of the value of include_in_conversions_metric \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| All conversions \| \| Description \| The total number of conversions. This includes all conversions regardless of the value of include_in_conversions_metric \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| | | all_conversions** | | \| Field label \| All conversions \| \| --- \| --- \| \| Description \| The total number of conversions. This includes all conversions regardless of the value of include_in_conversions_metric \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| | | Field label | All conversions | | Description | The total number of conversions. This includes all conversions regardless of the value of include_in_conversions_metric | | Field type | metric | | Data type | [float.number.value](/apidocs/field-data-types#number) | | \| all_conversions_value** \| \| --- \| \| \\| Field label \\| All conversions value \\| \\| --- \\| --- \\| \\| Description \\| The value of all conversions \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| All conversions value \| \| Description \| The value of all conversions \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | all_conversions_value** | | \| Field label \| All conversions value \| \| --- \| --- \| \| Description \| The value of all conversions \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | All conversions value | | Description | The value of all conversions | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| client_account_view_through_conversions** \| \| --- \| \| \\| Field label \\| Client account view-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The total number of view-through conversions. These happen when a customer sees an image or rich media ad, then later completes a conversion on your site without interacting with (for example, clicking on) another ad \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Client account view-through conversions \| \| Description \| The total number of view-through conversions. These happen when a customer sees an image or rich media ad, then later completes a conversion on your site without interacting with (for example, clicking on) another ad \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | client_account_view_through_conversions** | | \| Field label \| Client account view-through conversions \| \| --- \| --- \| \| Description \| The total number of view-through conversions. These happen when a customer sees an image or rich media ad, then later completes a conversion on your site without interacting with (for example, clicking on) another ad \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Client account view-through conversions | | Description | The total number of view-through conversions. These happen when a customer sees an image or rich media ad, then later completes a conversion on your site without interacting with (for example, clicking on) another ad | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| client_account_conversions** \| \| --- \| \| \\| Field label \\| Client account conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of client account conversions. This only includes conversion actions which include_in_client_account_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Client account conversions \| \| Description \| The number of client account conversions. This only includes conversion actions which include_in_client_account_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| | | client_account_conversions** | | \| Field label \| Client account conversions \| \| --- \| --- \| \| Description \| The number of client account conversions. This only includes conversion actions which include_in_client_account_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| | | Field label | Client account conversions | | Description | The number of client account conversions. This only includes conversion actions which include_in_client_account_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions | | Field type | metric | | Data type | [float.number.value](/apidocs/field-data-types#number) | | \| client_account_conversions_value** \| \| --- \| \| \\| Field label \\| Client account conversions value \\| \\| --- \\| --- \\| \\| Description \\| The value of client account conversions. This only includes conversion actions which include_in_client_account_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Client account conversions value \| \| Description \| The value of client account conversions. This only includes conversion actions which include_in_client_account_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | client_account_conversions_value** | | \| Field label \| Client account conversions value \| \| --- \| --- \| \| Description \| The value of client account conversions. This only includes conversion actions which include_in_client_account_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Client account conversions value | | Description | The value of client account conversions. This only includes conversion actions which include_in_client_account_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | ### DATASOURCE | \| dataSourceName** \| \| --- \| \| \\| Field label \\| Data source \\| \\| --- \\| --- \\| \\| Description \\| The name of the source for this data, as listed on supermetrics.com/docs \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \\| Destinations \\| API, Data warehouse \\| \| \| Field label \| Data source \| \| Description \| The name of the source for this data, as listed on supermetrics.com/docs \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| Destinations \| API, Data warehouse \| | | --- | | dataSourceName** | | \| Field label \| Data source \| \| --- \| --- \| \| Description \| The name of the source for this data, as listed on supermetrics.com/docs \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| Destinations \| API, Data warehouse \| | | Field label | Data source | | Description | The name of the source for this data, as listed on supermetrics.com/docs | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | Destinations | API, Data warehouse | | \| system_metadata.data_source_logins** \| \| --- \| \| \\| Field label \\| Data source logins \\| \\| --- \\| --- \\| \\| Description \\| The data source login accounts that were used to authenticate against the data source \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \| \| Field label \| Data source logins \| \| Description \| The data source login accounts that were used to authenticate against the data source \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| | | system_metadata.data_source_logins** | | \| Field label \| Data source logins \| \| --- \| --- \| \| Description \| The data source login accounts that were used to authenticate against the data source \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| | | Field label | Data source logins | | Description | The data source login accounts that were used to authenticate against the data source | | Field type | dimension | | Data type | [string.text.json](/apidocs/field-data-types#text) | | \| system_metadata.data_source_login_owners** \| \| --- \| \| \\| Field label \\| Data source login owners \\| \\| --- \\| --- \\| \\| Description \\| The Supermetrics users that created the data source login connections \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \| \| Field label \| Data source login owners \| \| Description \| The Supermetrics users that created the data source login connections \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| | | system_metadata.data_source_login_owners** | | \| Field label \| Data source login owners \| \| --- \| --- \| \| Description \| The Supermetrics users that created the data source login connections \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| | | Field label | Data source login owners | | Description | The Supermetrics users that created the data source login connections | | Field type | dimension | | Data type | [string.text.json](/apidocs/field-data-types#text) | ### DEVICE | \| device** \| \| --- \| \| \\| Field label \\| Device \\| \\| --- \\| --- \\| \\| Description \\| Device to which metrics apply \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Device \| \| Description \| Device to which metrics apply \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | --- | | device** | | \| Field label \| Device \| \| --- \| --- \| \| Description \| Device to which metrics apply \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Device | | Description | Device to which metrics apply | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | ### FLOODLIGHT | \| floodlight_activity** \| \| --- \| \| \\| Field label \\| Floodlight activity \\| \\| --- \\| --- \\| \\| Description \\| Conversion action name \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Floodlight activity \| \| Description \| Conversion action name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | --- | | floodlight_activity** | | \| Field label \| Floodlight activity \| \| --- \| --- \| \| Description \| Conversion action name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Floodlight activity | | Description | Conversion action name | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| floodlight_activity_id** \| \| --- \| \| \\| Field label \\| Floodlight Activity Id \\| \\| --- \\| --- \\| \\| Description \\| ID of the Floodlight activity in DoubleClick Campaign Manager (DCM) \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Floodlight Activity Id \| \| Description \| ID of the Floodlight activity in DoubleClick Campaign Manager (DCM) \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | floodlight_activity_id** | | \| Field label \| Floodlight Activity Id \| \| --- \| --- \| \| Description \| ID of the Floodlight activity in DoubleClick Campaign Manager (DCM) \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Floodlight Activity Id | | Description | ID of the Floodlight activity in DoubleClick Campaign Manager (DCM) | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| floodlight_activity_tag** \| \| --- \| \| \\| Field label \\| Floodlight activity tag \\| \\| --- \\| --- \\| \\| Description \\| String used to identify a Floodlight activity when reporting conversions \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Floodlight activity tag \| \| Description \| String used to identify a Floodlight activity when reporting conversions \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | floodlight_activity_tag** | | \| Field label \| Floodlight activity tag \| \| --- \| --- \| \| Description \| String used to identify a Floodlight activity when reporting conversions \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Floodlight activity tag | | Description | String used to identify a Floodlight activity when reporting conversions | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| floodlight_type** \| \| --- \| \| \\| Field label \\| Floodlight type \\| \\| --- \\| --- \\| \\| Description \\| The type of this conversion action \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Floodlight type \| \| Description \| The type of this conversion action \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | floodlight_type** | | \| Field label \| Floodlight type \| \| --- \| --- \| \| Description \| The type of this conversion action \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Floodlight type | | Description | The type of this conversion action | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| floodlight_activity_group_tag** \| \| --- \| \| \\| Field label \\| Floodlight activity group tag \\| \\| --- \\| --- \\| \\| Description \\| String used to identify a Floodlight activity group when reporting conversions \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Floodlight activity group tag \| \| Description \| String used to identify a Floodlight activity group when reporting conversions \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | floodlight_activity_group_tag** | | \| Field label \| Floodlight activity group tag \| \| --- \| --- \| \| Description \| String used to identify a Floodlight activity group when reporting conversions \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Floodlight activity group tag | | Description | String used to identify a Floodlight activity group when reporting conversions | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | ### KEYWORD | \| keyword** \| \| --- \| \| \\| Field label \\| Keyword \\| \\| --- \\| --- \\| \\| Description \\| The text of the keyword (at most 80 characters and 10 words) \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Keyword \| \| Description \| The text of the keyword (at most 80 characters and 10 words) \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | --- | | keyword** | | \| Field label \| Keyword \| \| --- \| --- \| \| Description \| The text of the keyword (at most 80 characters and 10 words) \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Keyword | | Description | The text of the keyword (at most 80 characters and 10 words) | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| keyword_id** \| \| --- \| \| \\| Field label \\| Keyword ID \\| \\| --- \\| --- \\| \\| Description \\| The ID of the criterion \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Keyword ID \| \| Description \| The ID of the criterion \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | keyword_id** | | \| Field label \| Keyword ID \| \| --- \| --- \| \| Description \| The ID of the criterion \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Keyword ID | | Description | The ID of the criterion | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| keyword_match_type** \| \| --- \| \| \\| Field label \\| Keyword match type \\| \\| --- \\| --- \\| \\| Description \\| The match type of the keyword \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Keyword match type \| \| Description \| The match type of the keyword \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | keyword_match_type** | | \| Field label \| Keyword match type \| \| --- \| --- \| \| Description \| The match type of the keyword \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Keyword match type | | Description | The match type of the keyword | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| target_cpa_max_bid** \| \| --- \| \| \\| Field label \\| Target CPA max bid \\| \\| --- \\| --- \\| \\| Description \\| Maximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies \\| \\| Field type \\| dimension \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Target CPA max bid \| \| Description \| Maximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies \| \| Field type \| dimension \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | target_cpa_max_bid** | | \| Field label \| Target CPA max bid \| \| --- \| --- \| \| Description \| Maximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies \| \| Field type \| dimension \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Target CPA max bid | | Description | Maximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies | | Field type | dimension | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| target_impression_share_max_bid** \| \| --- \| \| \\| Field label \\| Target impression share max bid \\| \\| --- \\| --- \\| \\| Description \\| The highest CPC bid the automated bidding system is permitted to specify. This is a required field entered by the advertiser that sets the ceiling and specified in local micros \\| \\| Field type \\| dimension \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Target impression share max bid \| \| Description \| The highest CPC bid the automated bidding system is permitted to specify. This is a required field entered by the advertiser that sets the ceiling and specified in local micros \| \| Field type \| dimension \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | target_impression_share_max_bid** | | \| Field label \| Target impression share max bid \| \| --- \| --- \| \| Description \| The highest CPC bid the automated bidding system is permitted to specify. This is a required field entered by the advertiser that sets the ceiling and specified in local micros \| \| Field type \| dimension \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Target impression share max bid | | Description | The highest CPC bid the automated bidding system is permitted to specify. This is a required field entered by the advertiser that sets the ceiling and specified in local micros | | Field type | dimension | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| target_outrank_share_max_bid** \| \| --- \| \| \\| Field label \\| Target outrank share max bid \\| \\| --- \\| --- \\| \\| Description \\| Maximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy \\| \\| Field type \\| dimension \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Target outrank share max bid \| \| Description \| Maximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy \| \| Field type \| dimension \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | target_outrank_share_max_bid** | | \| Field label \| Target outrank share max bid \| \| --- \| --- \| \| Description \| Maximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy \| \| Field type \| dimension \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Target outrank share max bid | | Description | Maximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy | | Field type | dimension | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| target_roas_max_bid** \| \| --- \| \| \\| Field label \\| Target ROAS max bid \\| \\| --- \\| --- \\| \\| Description \\| Maximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies \\| \\| Field type \\| dimension \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Target ROAS max bid \| \| Description \| Maximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies \| \| Field type \| dimension \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | target_roas_max_bid** | | \| Field label \| Target ROAS max bid \| \| --- \| --- \| \| Description \| Maximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies \| \| Field type \| dimension \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Target ROAS max bid | | Description | Maximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies | | Field type | dimension | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| target_spend_max_bid** \| \| --- \| \| \\| Field label \\| Target spend max bid \\| \\| --- \\| --- \\| \\| Description \\| Maximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy \\| \\| Field type \\| dimension \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Target spend max bid \| \| Description \| Maximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy \| \| Field type \| dimension \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | target_spend_max_bid** | | \| Field label \| Target spend max bid \| \| --- \| --- \| \| Description \| Maximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy \| \| Field type \| dimension \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Target spend max bid | | Description | Maximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy | | Field type | dimension | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| target_cpa_min_bid** \| \| --- \| \| \\| Field label \\| Target CPA min bid \\| \\| --- \\| --- \\| \\| Description \\| Minimum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies \\| \\| Field type \\| dimension \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Target CPA min bid \| \| Description \| Minimum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies \| \| Field type \| dimension \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | target_cpa_min_bid** | | \| Field label \| Target CPA min bid \| \| --- \| --- \| \| Description \| Minimum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies \| \| Field type \| dimension \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Target CPA min bid | | Description | Minimum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies | | Field type | dimension | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| target_roas_min_bid** \| \| --- \| \| \\| Field label \\| Target ROAS min bid \\| \\| --- \\| --- \\| \\| Description \\| Minimum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies \\| \\| Field type \\| dimension \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Target ROAS min bid \| \| Description \| Minimum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies \| \| Field type \| dimension \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | target_roas_min_bid** | | \| Field label \| Target ROAS min bid \| \| --- \| --- \| \| Description \| Minimum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies \| \| Field type \| dimension \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Target ROAS min bid | | Description | Minimum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies | | Field type | dimension | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| bid_cpc** \| \| --- \| \| \\| Field label \\| Bid CPC \\| \\| --- \\| --- \\| \\| Description \\| The CPC (cost-per-click) bid \\| \\| Field type \\| dimension \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Bid CPC \| \| Description \| The CPC (cost-per-click) bid \| \| Field type \| dimension \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | bid_cpc** | | \| Field label \| Bid CPC \| \| --- \| --- \| \| Description \| The CPC (cost-per-click) bid \| \| Field type \| dimension \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Bid CPC | | Description | The CPC (cost-per-click) bid | | Field type | dimension | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| keyword_final_url** \| \| --- \| \| \\| Field label \\| Keyword final URL \\| \\| --- \\| --- \\| \\| Description \\| The list of possible final URLs after all cross-domain redirects for the ad \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.url](/apidocs/field-data-types#text) \\| \| \| Field label \| Keyword final URL \| \| Description \| The list of possible final URLs after all cross-domain redirects for the ad \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| | | keyword_final_url** | | \| Field label \| Keyword final URL \| \| --- \| --- \| \| Description \| The list of possible final URLs after all cross-domain redirects for the ad \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| | | Field label | Keyword final URL | | Description | The list of possible final URLs after all cross-domain redirects for the ad | | Field type | dimension | | Data type | [string.text.url](/apidocs/field-data-types#text) | | \| gender_target_type** \| \| --- \| \| \\| Field label \\| Gender target type \\| \\| --- \\| --- \\| \\| Description \\| Type of the gender \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Gender target type \| \| Description \| Type of the gender \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | gender_target_type** | | \| Field label \| Gender target type \| \| --- \| --- \| \| Description \| Type of the gender \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Gender target type | | Description | Type of the gender | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| keyword_labels** \| \| --- \| \| \\| Field label \\| Keyword labels \\| \\| --- \\| --- \\| \\| Description \\| The resource names of labels attached to this ad group criterion \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Keyword labels \| \| Description \| The resource names of labels attached to this ad group criterion \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | keyword_labels** | | \| Field label \| Keyword labels \| \| --- \| --- \| \| Description \| The resource names of labels attached to this ad group criterion \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Keyword labels | | Description | The resource names of labels attached to this ad group criterion | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| external_keyword_id** \| \| --- \| \| \\| Field label \\| External keyword ID \\| \\| --- \\| --- \\| \\| Description \\| ID of the ad group criterion in the external engine account. This field is for non-Google Ads account only, for example, Yahoo Japan, Microsoft, Baidu etc. For Google Ads entity, use "ad_group_criterion.criterion_id" instead \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| External keyword ID \| \| Description \| ID of the ad group criterion in the external engine account. This field is for non-Google Ads account only, for example, Yahoo Japan, Microsoft, Baidu etc. For Google Ads entity, use "ad_group_criterion.criterion_id" instead \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | external_keyword_id** | | \| Field label \| External keyword ID \| \| --- \| --- \| \| Description \| ID of the ad group criterion in the external engine account. This field is for non-Google Ads account only, for example, Yahoo Japan, Microsoft, Baidu etc. For Google Ads entity, use "ad_group_criterion.criterion_id" instead \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | External keyword ID | | Description | ID of the ad group criterion in the external engine account. This field is for non-Google Ads account only, for example, Yahoo Japan, Microsoft, Baidu etc. For Google Ads entity, use "ad_group_criterion.criterion_id" instead | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| keyword_status** \| \| --- \| \| \\| Field label \\| Keyword status \\| \\| --- \\| --- \\| \\| Description \\| The status of the criterion. This is the status of the ad group criterion entity, set by the client \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Keyword status \| \| Description \| The status of the criterion. This is the status of the ad group criterion entity, set by the client \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | keyword_status** | | \| Field label \| Keyword status \| \| --- \| --- \| \| Description \| The status of the criterion. This is the status of the ad group criterion entity, set by the client \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Keyword status | | Description | The status of the criterion. This is the status of the ad group criterion entity, set by the client | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| keyword_engine_status** \| \| --- \| \| \\| Field label \\| Keyword engine status \\| \\| --- \\| --- \\| \\| Description \\| The Engine Status for ad group criterion \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Keyword engine status \| \| Description \| The Engine Status for ad group criterion \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | keyword_engine_status** | | \| Field label \| Keyword engine status \| \| --- \| --- \| \| Description \| The Engine Status for ad group criterion \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Keyword engine status | | Description | The Engine Status for ad group criterion | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | ### PERFORMANCE | \| impressions** \| \| --- \| \| \\| Field label \\| Impressions \\| \\| --- \\| --- \\| \\| Description \\| Count of how often your ad has appeared on a search results page or website on the Google Network \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Impressions \| \| Description \| Count of how often your ad has appeared on a search results page or website on the Google Network \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | --- | | impressions** | | \| Field label \| Impressions \| \| --- \| --- \| \| Description \| Count of how often your ad has appeared on a search results page or website on the Google Network \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Impressions | | Description | Count of how often your ad has appeared on a search results page or website on the Google Network | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| clicks** \| \| --- \| \| \\| Field label \\| Clicks \\| \\| --- \\| --- \\| \\| Description \\| The number of clicks \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Clicks \| \| Description \| The number of clicks \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | clicks** | | \| Field label \| Clicks \| \| --- \| --- \| \| Description \| The number of clicks \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Clicks | | Description | The number of clicks | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| ctr** \| \| --- \| \| \\| Field label \\| CTR \\| \\| --- \\| --- \\| \\| Description \\| The number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| CTR \| \| Description \| The number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | ctr** | | \| Field label \| CTR \| \| --- \| --- \| \| Description \| The number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | Field label | CTR | | Description | The number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions) | | Field type | metric | | Data type | [float.number.ratio](/apidocs/field-data-types#number) | | \| cost** \| \| --- \| \| \\| Field label \\| Cost \\| \\| --- \\| --- \\| \\| Description \\| The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period. This metric is a monetary value and returned in the customer's currency by default. See the metrics_currency parameter at https://developers.google.com/search-ads/reporting/query/query-structure#parameters_clause \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost \| \| Description \| The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period. This metric is a monetary value and returned in the customer's currency by default. See the metrics_currency parameter at https://developers.google.com/search-ads/reporting/query/query-structure#parameters_clause \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | cost** | | \| Field label \| Cost \| \| --- \| --- \| \| Description \| The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period. This metric is a monetary value and returned in the customer's currency by default. See the metrics_currency parameter at https://developers.google.com/search-ads/reporting/query/query-structure#parameters_clause \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Cost | | Description | The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period. This metric is a monetary value and returned in the customer's currency by default. See the metrics_currency parameter at https://developers.google.com/search-ads/reporting/query/query-structure#parameters_clause | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| average_cpc** \| \| --- \| \| \\| Field label \\| Average CPC \\| \\| --- \\| --- \\| \\| Description \\| The total cost of all clicks divided by the total number of clicks received. This metric is a monetary value and returned in the customer's currency by default. See the metrics_currency parameter at https://developers.google.com/search-ads/reporting/query/query-structure#parameters_clause \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Average CPC \| \| Description \| The total cost of all clicks divided by the total number of clicks received. This metric is a monetary value and returned in the customer's currency by default. See the metrics_currency parameter at https://developers.google.com/search-ads/reporting/query/query-structure#parameters_clause \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | average_cpc** | | \| Field label \| Average CPC \| \| --- \| --- \| \| Description \| The total cost of all clicks divided by the total number of clicks received. This metric is a monetary value and returned in the customer's currency by default. See the metrics_currency parameter at https://developers.google.com/search-ads/reporting/query/query-structure#parameters_clause \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Average CPC | | Description | The total cost of all clicks divided by the total number of clicks received. This metric is a monetary value and returned in the customer's currency by default. See the metrics_currency parameter at https://developers.google.com/search-ads/reporting/query/query-structure#parameters_clause | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| average_cpm** \| \| --- \| \| \\| Field label \\| Average CPM \\| \\| --- \\| --- \\| \\| Description \\| Average cost-per-thousand impressions (CPM). This metric is a monetary value and returned in the customer's currency by default. See the metrics_currency parameter at https://developers.google.com/search-ads/reporting/query/query-structure#parameters_clause \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Average CPM \| \| Description \| Average cost-per-thousand impressions (CPM). This metric is a monetary value and returned in the customer's currency by default. See the metrics_currency parameter at https://developers.google.com/search-ads/reporting/query/query-structure#parameters_clause \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | average_cpm** | | \| Field label \| Average CPM \| \| --- \| --- \| \| Description \| Average cost-per-thousand impressions (CPM). This metric is a monetary value and returned in the customer's currency by default. See the metrics_currency parameter at https://developers.google.com/search-ads/reporting/query/query-structure#parameters_clause \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Average CPM | | Description | Average cost-per-thousand impressions (CPM). This metric is a monetary value and returned in the customer's currency by default. See the metrics_currency parameter at https://developers.google.com/search-ads/reporting/query/query-structure#parameters_clause | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| average_cost** \| \| --- \| \| \\| Field label \\| Average cost \\| \\| --- \\| --- \\| \\| Description \\| The average amount you pay per interaction. This amount is the total cost of your ads divided by the total number of interactions \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Average cost \| \| Description \| The average amount you pay per interaction. This amount is the total cost of your ads divided by the total number of interactions \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | average_cost** | | \| Field label \| Average cost \| \| --- \| --- \| \| Description \| The average amount you pay per interaction. This amount is the total cost of your ads divided by the total number of interactions \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Average cost | | Description | The average amount you pay per interaction. This amount is the total cost of your ads divided by the total number of interactions | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| interaction_rate** \| \| --- \| \| \\| Field label \\| Interaction rate \\| \\| --- \\| --- \\| \\| Description \\| How often people interact with your ad after it is shown to them. This is the number of interactions divided by the number of times your ad is shown \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Interaction rate \| \| Description \| How often people interact with your ad after it is shown to them. This is the number of interactions divided by the number of times your ad is shown \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | interaction_rate** | | \| Field label \| Interaction rate \| \| --- \| --- \| \| Description \| How often people interact with your ad after it is shown to them. This is the number of interactions divided by the number of times your ad is shown \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | Field label | Interaction rate | | Description | How often people interact with your ad after it is shown to them. This is the number of interactions divided by the number of times your ad is shown | | Field type | metric | | Data type | [float.number.ratio](/apidocs/field-data-types#number) | | \| interactions** \| \| --- \| \| \\| Field label \\| Interactions \\| \\| --- \\| --- \\| \\| Description \\| The number of interactions. An interaction is the main user action associated with an ad format-clicks for text and shopping ads, views for video ads, and so on \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Interactions \| \| Description \| The number of interactions. An interaction is the main user action associated with an ad format-clicks for text and shopping ads, views for video ads, and so on \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | interactions** | | \| Field label \| Interactions \| \| --- \| --- \| \| Description \| The number of interactions. An interaction is the main user action associated with an ad format-clicks for text and shopping ads, views for video ads, and so on \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Interactions | | Description | The number of interactions. An interaction is the main user action associated with an ad format-clicks for text and shopping ads, views for video ads, and so on | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| invalid_click_rate** \| \| --- \| \| \\| Field label \\| Invalid click rate \\| \\| --- \\| --- \\| \\| Description \\| The percentage of clicks filtered out of your total number of clicks (filtered + non-filtered clicks) during the reporting period \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Invalid click rate \| \| Description \| The percentage of clicks filtered out of your total number of clicks (filtered + non-filtered clicks) during the reporting period \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | invalid_click_rate** | | \| Field label \| Invalid click rate \| \| --- \| --- \| \| Description \| The percentage of clicks filtered out of your total number of clicks (filtered + non-filtered clicks) during the reporting period \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | Field label | Invalid click rate | | Description | The percentage of clicks filtered out of your total number of clicks (filtered + non-filtered clicks) during the reporting period | | Field type | metric | | Data type | [float.number.ratio](/apidocs/field-data-types#number) | | \| invalid_clicks** \| \| --- \| \| \\| Field label \\| Invalid clicks \\| \\| --- \\| --- \\| \\| Description \\| Number of clicks Google considers illegitimate and doesn't charge you for \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Invalid clicks \| \| Description \| Number of clicks Google considers illegitimate and doesn't charge you for \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | invalid_clicks** | | \| Field label \| Invalid clicks \| \| --- \| --- \| \| Description \| Number of clicks Google considers illegitimate and doesn't charge you for \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Invalid clicks | | Description | Number of clicks Google considers illegitimate and doesn't charge you for | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| visits** \| \| --- \| \| \\| Field label \\| Visits \\| \\| --- \\| --- \\| \\| Description \\| Clicks that Search Ads 360 has successfully recorded and forwarded to an advertiser's landing page \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Visits \| \| Description \| Clicks that Search Ads 360 has successfully recorded and forwarded to an advertiser's landing page \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | visits** | | \| Field label \| Visits \| \| --- \| --- \| \| Description \| Clicks that Search Ads 360 has successfully recorded and forwarded to an advertiser's landing page \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Visits | | Description | Clicks that Search Ads 360 has successfully recorded and forwarded to an advertiser's landing page | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | ### QUERY | \| system_metadata.query_date_range_start** \| \| --- \| \| \\| Field label \\| Start date \\| \\| --- \\| --- \\| \\| Description \\| The start date of the requested query \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| Start date \| \| Description \| The start date of the requested query \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| | | --- | | system_metadata.query_date_range_start** | | \| Field label \| Start date \| \| --- \| --- \| \| Description \| The start date of the requested query \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| | | Field label | Start date | | Description | The start date of the requested query | | Field type | dimension | | Data type | [string.time.date](/apidocs/field-data-types#time) | | \| system_metadata.query_date_range_end** \| \| --- \| \| \\| Field label \\| End date \\| \\| --- \\| --- \\| \\| Description \\| The end date of the requested query \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| End date \| \| Description \| The end date of the requested query \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| | | system_metadata.query_date_range_end** | | \| Field label \| End date \| \| --- \| --- \| \| Description \| The end date of the requested query \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| | | Field label | End date | | Description | The end date of the requested query | | Field type | dimension | | Data type | [string.time.date](/apidocs/field-data-types#time) | | \| system_metadata.query_timezone** \| \| --- \| \| \\| Field label \\| Timezone \\| \\| --- \\| --- \\| \\| Description \\| The timezone that is supplied to the query \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.timezone](/apidocs/field-data-types#time) \\| \| \| Field label \| Timezone \| \| Description \| The timezone that is supplied to the query \| \| Field type \| dimension \| \| Data type \| [string.time.timezone](/apidocs/field-data-types#time) \| | | system_metadata.query_timezone** | | \| Field label \| Timezone \| \| --- \| --- \| \| Description \| The timezone that is supplied to the query \| \| Field type \| dimension \| \| Data type \| [string.time.timezone](/apidocs/field-data-types#time) \| | | Field label | Timezone | | Description | The timezone that is supplied to the query | | Field type | dimension | | Data type | [string.time.timezone](/apidocs/field-data-types#time) | | \| system_metadata.query_filters** \| \| --- \| \| \\| Field label \\| Filters \\| \\| --- \\| --- \\| \\| Description \\| All filters used in the query \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \| \| Field label \| Filters \| \| Description \| All filters used in the query \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| | | system_metadata.query_filters** | | \| Field label \| Filters \| \| --- \| --- \| \| Description \| All filters used in the query \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| | | Field label | Filters | | Description | All filters used in the query | | Field type | dimension | | Data type | [string.text.json](/apidocs/field-data-types#text) | | \| system_metadata.query_date_start** \| \| --- \| \| \\| Field label \\| Start \\| \\| --- \\| --- \\| \\| Description \\| When the query was started \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.datetime](/apidocs/field-data-types#time) \\| \| \| Field label \| Start \| \| Description \| When the query was started \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| | | system_metadata.query_date_start** | | \| Field label \| Start \| \| --- \| --- \| \| Description \| When the query was started \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| | | Field label | Start | | Description | When the query was started | | Field type | dimension | | Data type | [string.time.datetime](/apidocs/field-data-types#time) | | \| system_metadata.query_date_end** \| \| --- \| \| \\| Field label \\| End \\| \\| --- \\| --- \\| \\| Description \\| When the query completed \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.datetime](/apidocs/field-data-types#time) \\| \| \| Field label \| End \| \| Description \| When the query completed \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| | | system_metadata.query_date_end** | | \| Field label \| End \| \| --- \| --- \| \| Description \| When the query completed \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| | | Field label | End | | Description | When the query completed | | Field type | dimension | | Data type | [string.time.datetime](/apidocs/field-data-types#time) | | \| system_metadata.query_duration** \| \| --- \| \| \\| Field label \\| Duration \\| \\| --- \\| --- \\| \\| Description \\| The duration in seconds of the query \\| \\| Field type \\| dimension \\| \\| Data type \\| [int.duration.seconds](/apidocs/field-data-types#duration) \\| \| \| Field label \| Duration \| \| Description \| The duration in seconds of the query \| \| Field type \| dimension \| \| Data type \| [int.duration.seconds](/apidocs/field-data-types#duration) \| | | system_metadata.query_duration** | | \| Field label \| Duration \| \| --- \| --- \| \| Description \| The duration in seconds of the query \| \| Field type \| dimension \| \| Data type \| [int.duration.seconds](/apidocs/field-data-types#duration) \| | | Field label | Duration | | Description | The duration in seconds of the query | | Field type | dimension | | Data type | [int.duration.seconds](/apidocs/field-data-types#duration) | | \| system_metadata.query_accounts** \| \| --- \| \| \\| Field label \\| Accounts \\| \\| --- \\| --- \\| \\| Description \\| A list of accounts of which the data was pulled from \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \| \| Field label \| Accounts \| \| Description \| A list of accounts of which the data was pulled from \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| | | system_metadata.query_accounts** | | \| Field label \| Accounts \| \| --- \| --- \| \| Description \| A list of accounts of which the data was pulled from \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| | | Field label | Accounts | | Description | A list of accounts of which the data was pulled from | | Field type | dimension | | Data type | [string.text.json](/apidocs/field-data-types#text) | | \| system_metadata.query_excluded_accounts** \| \| --- \| \| \\| Field label \\| Excluded invalid accounts \\| \\| --- \\| --- \\| \\| Description \\| A list of unavailable accounts excluded from the query due to the "Exclude invalid accounts" setting \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \| \| Field label \| Excluded invalid accounts \| \| Description \| A list of unavailable accounts excluded from the query due to the "Exclude invalid accounts" setting \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| | | system_metadata.query_excluded_accounts** | | \| Field label \| Excluded invalid accounts \| \| --- \| --- \| \| Description \| A list of unavailable accounts excluded from the query due to the "Exclude invalid accounts" setting \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| | | Field label | Excluded invalid accounts | | Description | A list of unavailable accounts excluded from the query due to the "Exclude invalid accounts" setting | | Field type | dimension | | Data type | [string.text.json](/apidocs/field-data-types#text) | ### SEARCH NETWORK | \| search_budget_lost_impression_share** \| \| --- \| \| \\| Field label \\| Search budget lost impression share \\| \\| --- \\| --- \\| \\| Description \\| The estimated percent of times that your ad was eligible to show on the Search Network but didn't because your budget was too low. Note: Search budget lost impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001 \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.percentage](/apidocs/field-data-types#number) \\| \| \| Field label \| Search budget lost impression share \| \| Description \| The estimated percent of times that your ad was eligible to show on the Search Network but didn't because your budget was too low. Note: Search budget lost impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001 \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| | | --- | | search_budget_lost_impression_share** | | \| Field label \| Search budget lost impression share \| \| --- \| --- \| \| Description \| The estimated percent of times that your ad was eligible to show on the Search Network but didn't because your budget was too low. Note: Search budget lost impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001 \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| | | Field label | Search budget lost impression share | | Description | The estimated percent of times that your ad was eligible to show on the Search Network but didn't because your budget was too low. Note: Search budget lost impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001 | | Field type | metric | | Data type | [float.number.percentage](/apidocs/field-data-types#number) | | \| search_impression_share** \| \| --- \| \| \\| Field label \\| Search impression share \\| \\| --- \\| --- \\| \\| Description \\| The impressions you've received on the Search Network divided by the estimated number of impressions you were eligible to receive. Note: Search impression share is reported in the range of 0.1 to 1. Any value below 0.1 is reported as 0.0999 \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.percentage](/apidocs/field-data-types#number) \\| \| \| Field label \| Search impression share \| \| Description \| The impressions you've received on the Search Network divided by the estimated number of impressions you were eligible to receive. Note: Search impression share is reported in the range of 0.1 to 1. Any value below 0.1 is reported as 0.0999 \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| | | search_impression_share** | | \| Field label \| Search impression share \| \| --- \| --- \| \| Description \| The impressions you've received on the Search Network divided by the estimated number of impressions you were eligible to receive. Note: Search impression share is reported in the range of 0.1 to 1. Any value below 0.1 is reported as 0.0999 \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| | | Field label | Search impression share | | Description | The impressions you've received on the Search Network divided by the estimated number of impressions you were eligible to receive. Note: Search impression share is reported in the range of 0.1 to 1. Any value below 0.1 is reported as 0.0999 | | Field type | metric | | Data type | [float.number.percentage](/apidocs/field-data-types#number) | | \| search_rank_lost_impression_share** \| \| --- \| \| \\| Field label \\| Search rank lost impression share \\| \\| --- \\| --- \\| \\| Description \\| The estimated percentage of impressions on the Search Network that your ads didn't receive due to poor Ad Rank. Note: Search rank lost impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001 \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.percentage](/apidocs/field-data-types#number) \\| \| \| Field label \| Search rank lost impression share \| \| Description \| The estimated percentage of impressions on the Search Network that your ads didn't receive due to poor Ad Rank. Note: Search rank lost impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001 \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| | | search_rank_lost_impression_share** | | \| Field label \| Search rank lost impression share \| \| --- \| --- \| \| Description \| The estimated percentage of impressions on the Search Network that your ads didn't receive due to poor Ad Rank. Note: Search rank lost impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001 \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| | | Field label | Search rank lost impression share | | Description | The estimated percentage of impressions on the Search Network that your ads didn't receive due to poor Ad Rank. Note: Search rank lost impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001 | | Field type | metric | | Data type | [float.number.percentage](/apidocs/field-data-types#number) | ### TARGETING | \| age_target_range** \| \| --- \| \| \\| Field label \\| Age target range \\| \\| --- \\| --- \\| \\| Description \\| Type of the age range \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Age target range \| \| Description \| Type of the age range \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | --- | | age_target_range** | | \| Field label \| Age target range \| \| --- \| --- \| \| Description \| Type of the age range \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Age target range | | Description | Type of the age range | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| effective_max_cpc** \| \| --- \| \| \\| Field label \\| Effective max CPC \\| \\| --- \\| --- \\| \\| Description \\| The effective CPC (cost-per-click) bid \\| \\| Field type \\| dimension \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Effective max CPC \| \| Description \| The effective CPC (cost-per-click) bid \| \| Field type \| dimension \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | effective_max_cpc** | | \| Field label \| Effective max CPC \| \| --- \| --- \| \| Description \| The effective CPC (cost-per-click) bid \| \| Field type \| dimension \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Effective max CPC | | Description | The effective CPC (cost-per-click) bid | | Field type | dimension | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| click_server_url** \| \| --- \| \| \\| Field label \\| Click server URL \\| \\| --- \\| --- \\| \\| Description \\| The URL template for constructing a tracking URL \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.url](/apidocs/field-data-types#text) \\| \| \| Field label \| Click server URL \| \| Description \| The URL template for constructing a tracking URL \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| | | click_server_url** | | \| Field label \| Click server URL \| \| --- \| --- \| \| Description \| The URL template for constructing a tracking URL \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| | | Field label | Click server URL | | Description | The URL template for constructing a tracking URL | | Field type | dimension | | Data type | [string.text.url](/apidocs/field-data-types#text) | | \| dynamic_ad_target_conditions** \| \| --- \| \| \\| Field label \\| Dynamic ad target conditions \\| \\| --- \\| --- \\| \\| Description \\| Conditions, or logical expressions, for webpage targeting. The list of webpage targeting conditions are and-ed together when evaluated for targeting. An empty list of conditions indicates all pages of the campaign's website are targeted. This field is required for CREATE operations and is prohibited on UPDATE operations \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \| \| Field label \| Dynamic ad target conditions \| \| Description \| Conditions, or logical expressions, for webpage targeting. The list of webpage targeting conditions are and-ed together when evaluated for targeting. An empty list of conditions indicates all pages of the campaign's website are targeted. This field is required for CREATE operations and is prohibited on UPDATE operations \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| | | dynamic_ad_target_conditions** | | \| Field label \| Dynamic ad target conditions \| \| --- \| --- \| \| Description \| Conditions, or logical expressions, for webpage targeting. The list of webpage targeting conditions are and-ed together when evaluated for targeting. An empty list of conditions indicates all pages of the campaign's website are targeted. This field is required for CREATE operations and is prohibited on UPDATE operations \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| | | Field label | Dynamic ad target conditions | | Description | Conditions, or logical expressions, for webpage targeting. The list of webpage targeting conditions are and-ed together when evaluated for targeting. An empty list of conditions indicates all pages of the campaign's website are targeted. This field is required for CREATE operations and is prohibited on UPDATE operations | | Field type | dimension | | Data type | [string.text.json](/apidocs/field-data-types#text) | | \| dynamic_ad_target_coverage** \| \| --- \| \| \\| Field label \\| Dynamic ad target coverage \\| \\| --- \\| --- \\| \\| Description \\| Website criteria coverage percentage. This is the computed percentage of website coverage based on the website target, negative website target and negative keywords in the ad group and campaign. For instance, when coverage returns as 1, it indicates it has 100% coverage. This field is read-only \\| \\| Field type \\| dimension \\| \\| Data type \\| [float.number.percentage](/apidocs/field-data-types#number) \\| \| \| Field label \| Dynamic ad target coverage \| \| Description \| Website criteria coverage percentage. This is the computed percentage of website coverage based on the website target, negative website target and negative keywords in the ad group and campaign. For instance, when coverage returns as 1, it indicates it has 100% coverage. This field is read-only \| \| Field type \| dimension \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| | | dynamic_ad_target_coverage** | | \| Field label \| Dynamic ad target coverage \| \| --- \| --- \| \| Description \| Website criteria coverage percentage. This is the computed percentage of website coverage based on the website target, negative website target and negative keywords in the ad group and campaign. For instance, when coverage returns as 1, it indicates it has 100% coverage. This field is read-only \| \| Field type \| dimension \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| | | Field label | Dynamic ad target coverage | | Description | Website criteria coverage percentage. This is the computed percentage of website coverage based on the website target, negative website target and negative keywords in the ad group and campaign. For instance, when coverage returns as 1, it indicates it has 100% coverage. This field is read-only | | Field type | dimension | | Data type | [float.number.percentage](/apidocs/field-data-types#number) | | \| country** \| \| --- \| \| \\| Field label \\| Country \\| \\| --- \\| --- \\| \\| Description \\| Country targets included in the campaign \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.geo.country](/apidocs/field-data-types#geographical) \\| \| \| Field label \| Country \| \| Description \| Country targets included in the campaign \| \| Field type \| dimension \| \| Data type \| [string.geo.country](/apidocs/field-data-types#geographical) \| | | country** | | \| Field label \| Country \| \| --- \| --- \| \| Description \| Country targets included in the campaign \| \| Field type \| dimension \| \| Data type \| [string.geo.country](/apidocs/field-data-types#geographical) \| | | Field label | Country | | Description | Country targets included in the campaign | | Field type | dimension | | Data type | [string.geo.country](/apidocs/field-data-types#geographical) | | \| user_list** \| \| --- \| \| \\| Field label \\| User list \\| \\| --- \\| --- \\| \\| Description \\| The User List resource name \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| User list \| \| Description \| The User List resource name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | user_list** | | \| Field label \| User list \| \| --- \| --- \| \| Description \| The User List resource name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | User list | | Description | The User List resource name | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | ### TARGETING MATCHED | \| matched_city** \| \| --- \| \| \\| Field label \\| City (Matched) \\| \\| --- \\| --- \\| \\| Description \\| City (Matched) \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.geo.city](/apidocs/field-data-types#geographical) \\| \| \| Field label \| City (Matched) \| \| Description \| City (Matched) \| \| Field type \| dimension \| \| Data type \| [string.geo.city](/apidocs/field-data-types#geographical) \| | | --- | | matched_city** | | \| Field label \| City (Matched) \| \| --- \| --- \| \| Description \| City (Matched) \| \| Field type \| dimension \| \| Data type \| [string.geo.city](/apidocs/field-data-types#geographical) \| | | Field label | City (Matched) | | Description | City (Matched) | | Field type | dimension | | Data type | [string.geo.city](/apidocs/field-data-types#geographical) | | \| matched_metro** \| \| --- \| \| \\| Field label \\| DMA Region (Matched) \\| \\| --- \\| --- \\| \\| Description \\| DMA Region (Matched) \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| DMA Region (Matched) \| \| Description \| DMA Region (Matched) \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | matched_metro** | | \| Field label \| DMA Region (Matched) \| \| --- \| --- \| \| Description \| DMA Region (Matched) \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | DMA Region (Matched) | | Description | DMA Region (Matched) | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| matched_region** \| \| --- \| \| \\| Field label \\| State (Matched) \\| \\| --- \\| --- \\| \\| Description \\| State (Matched) \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| State (Matched) \| \| Description \| State (Matched) \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | matched_region** | | \| Field label \| State (Matched) \| \| --- \| --- \| \| Description \| State (Matched) \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | State (Matched) | | Description | State (Matched) | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| matched_country** \| \| --- \| \| \\| Field label \\| Country/Territory (Matched) \\| \\| --- \\| --- \\| \\| Description \\| Country/Territory (Matched) \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.geo.country](/apidocs/field-data-types#geographical) \\| \| \| Field label \| Country/Territory (Matched) \| \| Description \| Country/Territory (Matched) \| \| Field type \| dimension \| \| Data type \| [string.geo.country](/apidocs/field-data-types#geographical) \| | | matched_country** | | \| Field label \| Country/Territory (Matched) \| \| --- \| --- \| \| Description \| Country/Territory (Matched) \| \| Field type \| dimension \| \| Data type \| [string.geo.country](/apidocs/field-data-types#geographical) \| | | Field label | Country/Territory (Matched) | | Description | Country/Territory (Matched) | | Field type | dimension | | Data type | [string.geo.country](/apidocs/field-data-types#geographical) | ### TIME | \| today** \| \| --- \| \| \\| Field label \\| Today \\| \\| --- \\| --- \\| \\| Description \\| Today's date, e.g. 2017-01-31 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \\| Destinations \\| API, Data warehouse \\| \| \| Field label \| Today \| \| Description \| Today's date, e.g. 2017-01-31 \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| \| Destinations \| API, Data warehouse \| | | --- | | today** | | \| Field label \| Today \| \| --- \| --- \| \| Description \| Today's date, e.g. 2017-01-31 \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| \| Destinations \| API, Data warehouse \| | | Field label | Today | | Description | Today's date, e.g. 2017-01-31 | | Field type | dimension | | Data type | [string.time.date](/apidocs/field-data-types#time) | | Destinations | API, Data warehouse | | \| date** \| \| --- \| \| \\| Field label \\| Date \\| \\| --- \\| --- \\| \\| Description \\| Date, e.g. 2017-01-31 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| Date \| \| Description \| Date, e.g. 2017-01-31 \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| | | date** | | \| Field label \| Date \| \| --- \| --- \| \| Description \| Date, e.g. 2017-01-31 \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| | | Field label | Date | | Description | Date, e.g. 2017-01-31 | | Field type | dimension | | Data type | [string.time.date](/apidocs/field-data-types#time) | | \| day_of_month** \| \| --- \| \| \\| Field label \\| Day of month \\| \\| --- \\| --- \\| \\| Description \\| Day of month, e.g. 2 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.dayofmonth](/apidocs/field-data-types#time) \\| \| \| Field label \| Day of month \| \| Description \| Day of month, e.g. 2 \| \| Field type \| dimension \| \| Data type \| [string.time.dayofmonth](/apidocs/field-data-types#time) \| | | day_of_month** | | \| Field label \| Day of month \| \| --- \| --- \| \| Description \| Day of month, e.g. 2 \| \| Field type \| dimension \| \| Data type \| [string.time.dayofmonth](/apidocs/field-data-types#time) \| | | Field label | Day of month | | Description | Day of month, e.g. 2 | | Field type | dimension | | Data type | [string.time.dayofmonth](/apidocs/field-data-types#time) | | \| day_of_week** \| \| --- \| \| \\| Field label \\| Day of week \\| \\| --- \\| --- \\| \\| Description \\| Day of week for ISO weeks with names, e.g. "1 - Monday" or "7 - Sunday" \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.dayofweek](/apidocs/field-data-types#time) \\| \| \| Field label \| Day of week \| \| Description \| Day of week for ISO weeks with names, e.g. "1 - Monday" or "7 - Sunday" \| \| Field type \| dimension \| \| Data type \| [string.time.dayofweek](/apidocs/field-data-types#time) \| | | day_of_week** | | \| Field label \| Day of week \| \| --- \| --- \| \| Description \| Day of week for ISO weeks with names, e.g. "1 - Monday" or "7 - Sunday" \| \| Field type \| dimension \| \| Data type \| [string.time.dayofweek](/apidocs/field-data-types#time) \| | | Field label | Day of week | | Description | Day of week for ISO weeks with names, e.g. "1 - Monday" or "7 - Sunday" | | Field type | dimension | | Data type | [string.time.dayofweek](/apidocs/field-data-types#time) | | \| day_of_week_name** \| \| --- \| \| \\| Field label \\| Day of week (name) \\| \\| --- \\| --- \\| \\| Description \\| Day of week for ISO weeks with names, e.g. "1 - Monday" or "7 - Sunday" \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.dayofweek](/apidocs/field-data-types#time) \\| \| \| Field label \| Day of week (name) \| \| Description \| Day of week for ISO weeks with names, e.g. "1 - Monday" or "7 - Sunday" \| \| Field type \| dimension \| \| Data type \| [string.time.dayofweek](/apidocs/field-data-types#time) \| | | day_of_week_name** | | \| Field label \| Day of week (name) \| \| --- \| --- \| \| Description \| Day of week for ISO weeks with names, e.g. "1 - Monday" or "7 - Sunday" \| \| Field type \| dimension \| \| Data type \| [string.time.dayofweek](/apidocs/field-data-types#time) \| | | Field label | Day of week (name) | | Description | Day of week for ISO weeks with names, e.g. "1 - Monday" or "7 - Sunday" | | Field type | dimension | | Data type | [string.time.dayofweek](/apidocs/field-data-types#time) | | \| day_of_week_numeric** \| \| --- \| \| \\| Field label \\| Day of week (numeric) \\| \\| --- \\| --- \\| \\| Description \\| Day of week for ISO weeks, e.g. "1" for Monday and "7" for Sunday \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.week](/apidocs/field-data-types#time) \\| \| \| Field label \| Day of week (numeric) \| \| Description \| Day of week for ISO weeks, e.g. "1" for Monday and "7" for Sunday \| \| Field type \| dimension \| \| Data type \| [string.time.week](/apidocs/field-data-types#time) \| | | day_of_week_numeric** | | \| Field label \| Day of week (numeric) \| \| --- \| --- \| \| Description \| Day of week for ISO weeks, e.g. "1" for Monday and "7" for Sunday \| \| Field type \| dimension \| \| Data type \| [string.time.week](/apidocs/field-data-types#time) \| | | Field label | Day of week (numeric) | | Description | Day of week for ISO weeks, e.g. "1" for Monday and "7" for Sunday | | Field type | dimension | | Data type | [string.time.week](/apidocs/field-data-types#time) | | \| month** \| \| --- \| \| \\| Field label \\| Month \\| \\| --- \\| --- \\| \\| Description \\| Month, e.g. 6 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.month](/apidocs/field-data-types#time) \\| \| \| Field label \| Month \| \| Description \| Month, e.g. 6 \| \| Field type \| dimension \| \| Data type \| [string.time.month](/apidocs/field-data-types#time) \| | | month** | | \| Field label \| Month \| \| --- \| --- \| \| Description \| Month, e.g. 6 \| \| Field type \| dimension \| \| Data type \| [string.time.month](/apidocs/field-data-types#time) \| | | Field label | Month | | Description | Month, e.g. 6 | | Field type | dimension | | Data type | [string.time.month](/apidocs/field-data-types#time) | | \| quarter** \| \| --- \| \| \\| Field label \\| Quarter \\| \\| --- \\| --- \\| \\| Description \\| Quarter as represented by the date of the first day of a quarter. Uses the calendar year for quarters, for example, the second quarter of 2018 starts on 2018-04-01. Formatted as yyyy-MM-dd \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.quarter](/apidocs/field-data-types#time) \\| \| \| Field label \| Quarter \| \| Description \| Quarter as represented by the date of the first day of a quarter. Uses the calendar year for quarters, for example, the second quarter of 2018 starts on 2018-04-01. Formatted as yyyy-MM-dd \| \| Field type \| dimension \| \| Data type \| [string.time.quarter](/apidocs/field-data-types#time) \| | | quarter** | | \| Field label \| Quarter \| \| --- \| --- \| \| Description \| Quarter as represented by the date of the first day of a quarter. Uses the calendar year for quarters, for example, the second quarter of 2018 starts on 2018-04-01. Formatted as yyyy-MM-dd \| \| Field type \| dimension \| \| Data type \| [string.time.quarter](/apidocs/field-data-types#time) \| | | Field label | Quarter | | Description | Quarter as represented by the date of the first day of a quarter. Uses the calendar year for quarters, for example, the second quarter of 2018 starts on 2018-04-01. Formatted as yyyy-MM-dd | | Field type | dimension | | Data type | [string.time.quarter](/apidocs/field-data-types#time) | | \| week_iso** \| \| --- \| \| \\| Field label \\| Week (Mon-Sun) \\| \\| --- \\| --- \\| \\| Description \\| ISO week number, e.g. 51 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.weekiso](/apidocs/field-data-types#time) \\| \| \| Field label \| Week (Mon-Sun) \| \| Description \| ISO week number, e.g. 51 \| \| Field type \| dimension \| \| Data type \| [string.time.weekiso](/apidocs/field-data-types#time) \| | | week_iso** | | \| Field label \| Week (Mon-Sun) \| \| --- \| --- \| \| Description \| ISO week number, e.g. 51 \| \| Field type \| dimension \| \| Data type \| [string.time.weekiso](/apidocs/field-data-types#time) \| | | Field label | Week (Mon-Sun) | | Description | ISO week number, e.g. 51 | | Field type | dimension | | Data type | [string.time.weekiso](/apidocs/field-data-types#time) | | \| week** \| \| --- \| \| \\| Field label \\| Week (Sun-Sat) \\| \\| --- \\| --- \\| \\| Description \\| US week number, e.g. 51 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.week](/apidocs/field-data-types#time) \\| \| \| Field label \| Week (Sun-Sat) \| \| Description \| US week number, e.g. 51 \| \| Field type \| dimension \| \| Data type \| [string.time.week](/apidocs/field-data-types#time) \| | | week** | | \| Field label \| Week (Sun-Sat) \| \| --- \| --- \| \| Description \| US week number, e.g. 51 \| \| Field type \| dimension \| \| Data type \| [string.time.week](/apidocs/field-data-types#time) \| | | Field label | Week (Sun-Sat) | | Description | US week number, e.g. 51 | | Field type | dimension | | Data type | [string.time.week](/apidocs/field-data-types#time) | | \| year** \| \| --- \| \| \\| Field label \\| Year \\| \\| --- \\| --- \\| \\| Description \\| Year, e.g. 2017 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.year](/apidocs/field-data-types#time) \\| \| \| Field label \| Year \| \| Description \| Year, e.g. 2017 \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| | | year** | | \| Field label \| Year \| \| --- \| --- \| \| Description \| Year, e.g. 2017 \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| | | Field label | Year | | Description | Year, e.g. 2017 | | Field type | dimension | | Data type | [string.time.year](/apidocs/field-data-types#time) | | \| year_month** \| \| --- \| \| \\| Field label \\| Year & month \\| \\| --- \\| --- \\| \\| Description \\| Year and month, e.g. 2017\\\|06 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.yearmonth](/apidocs/field-data-types#time) \\| \| \| Field label \| Year & month \| \| Description \| Year and month, e.g. 2017\\|06 \| \| Field type \| dimension \| \| Data type \| [string.time.yearmonth](/apidocs/field-data-types#time) \| | | year_month** | | \| Field label \| Year & month \| \| --- \| --- \| \| Description \| Year and month, e.g. 2017\\|06 \| \| Field type \| dimension \| \| Data type \| [string.time.yearmonth](/apidocs/field-data-types#time) \| | | Field label | Year & month | | Description | Year and month, e.g. 2017\|06 | | Field type | dimension | | Data type | [string.time.yearmonth](/apidocs/field-data-types#time) | | \| year_week_iso** \| \| --- \| \| \\| Field label \\| Year & week (Mon-Sun) \\| \\| --- \\| --- \\| \\| Description \\| Year and week for ISO standard Monday-Sunday weeks, e.g. 2017\\\|08 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.yearweekiso](/apidocs/field-data-types#time) \\| \| \| Field label \| Year & week (Mon-Sun) \| \| Description \| Year and week for ISO standard Monday-Sunday weeks, e.g. 2017\\|08 \| \| Field type \| dimension \| \| Data type \| [string.time.yearweekiso](/apidocs/field-data-types#time) \| | | year_week_iso** | | \| Field label \| Year & week (Mon-Sun) \| \| --- \| --- \| \| Description \| Year and week for ISO standard Monday-Sunday weeks, e.g. 2017\\|08 \| \| Field type \| dimension \| \| Data type \| [string.time.yearweekiso](/apidocs/field-data-types#time) \| | | Field label | Year & week (Mon-Sun) | | Description | Year and week for ISO standard Monday-Sunday weeks, e.g. 2017\|08 | | Field type | dimension | | Data type | [string.time.yearweekiso](/apidocs/field-data-types#time) | | \| year_week** \| \| --- \| \| \\| Field label \\| Year & week (Sun-Sat) \\| \\| --- \\| --- \\| \\| Description \\| Year and week for US weeks, e.g. 2017\\\|08 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.yearweek](/apidocs/field-data-types#time) \\| \| \| Field label \| Year & week (Sun-Sat) \| \| Description \| Year and week for US weeks, e.g. 2017\\|08 \| \| Field type \| dimension \| \| Data type \| [string.time.yearweek](/apidocs/field-data-types#time) \| | | year_week** | | \| Field label \| Year & week (Sun-Sat) \| \| --- \| --- \| \| Description \| Year and week for US weeks, e.g. 2017\\|08 \| \| Field type \| dimension \| \| Data type \| [string.time.yearweek](/apidocs/field-data-types#time) \| | | Field label | Year & week (Sun-Sat) | | Description | Year and week for US weeks, e.g. 2017\|08 | | Field type | dimension | | Data type | [string.time.yearweek](/apidocs/field-data-types#time) |