---
title: "Google Search Ads 360 data warehouse table groups"
slug: "google-search-ads-360-data-warehouse-table-groups"
description: "Explore the complete Supermetrics data warehouse table groups for Google Search Ads 360. See all the tables and the fields included in them."
updated: 2026-03-05T14:12:42Z
published: 2026-03-05T14:12:42Z
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.supermetrics.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Google Search Ads 360 data warehouse table groups

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### Table: CAMPAIGN

| \| account_id** \| \| --- \| \| \\| Display name \\| Account ID \\| \\| --- \\| --- \\| \\| Description \\| The ID of the customer \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Account ID \| \| Description \| The ID of the customer \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| --- |
| account_id** |
| \| Display name \| Account ID \| \| --- \| --- \| \| Description \| The ID of the customer \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Account ID |
| Description | The ID of the customer |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| account_type** \| \| --- \| \| \\| Display name \\| Account type \\| \\| --- \\| --- \\| \\| Description \\| Engine account type, for example, Google Ads, Microsoft Advertising, Yahoo Japan, Baidu, Facebook, Engine Track, etc \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Account type \| \| Description \| Engine account type, for example, Google Ads, Microsoft Advertising, Yahoo Japan, Baidu, Facebook, Engine Track, etc \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| account_type** |
| \| Display name \| Account type \| \| --- \| --- \| \| Description \| Engine account type, for example, Google Ads, Microsoft Advertising, Yahoo Japan, Baidu, Facebook, Engine Track, etc \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Account type |
| Description | Engine account type, for example, Google Ads, Microsoft Advertising, Yahoo Japan, Baidu, Facebook, Engine Track, etc |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| all_conversions** \| \| --- \| \| \\| Display name \\| All conversions \\| \\| --- \\| --- \\| \\| Description \\| The total number of conversions. This includes all conversions regardless of the value of include_in_conversions_metric \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| All conversions \| \| Description \| The total number of conversions. This includes all conversions regardless of the value of include_in_conversions_metric \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| |
| all_conversions** |
| \| Display name \| All conversions \| \| --- \| --- \| \| Description \| The total number of conversions. This includes all conversions regardless of the value of include_in_conversions_metric \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| |
| Display name | All conversions |
| Description | The total number of conversions. This includes all conversions regardless of the value of include_in_conversions_metric |
| Field type | metric |
| Data type | [float.number.value](/apidocs/field-data-types#number) |
| \| all_conversions_value** \| \| --- \| \| \\| Display name \\| All conversions value \\| \\| --- \\| --- \\| \\| Description \\| The value of all conversions \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Display name \| All conversions value \| \| Description \| The value of all conversions \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| all_conversions_value** |
| \| Display name \| All conversions value \| \| --- \| --- \| \| Description \| The value of all conversions \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Display name | All conversions value |
| Description | The value of all conversions |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| budget_period** \| \| --- \| \| \\| Display name \\| Budget Period \\| \\| --- \\| --- \\| \\| Description \\| Period over which to spend the budget. Defaults to DAILY if not specified \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Budget Period \| \| Description \| Period over which to spend the budget. Defaults to DAILY if not specified \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| budget_period** |
| \| Display name \| Budget Period \| \| --- \| --- \| \| Description \| Period over which to spend the budget. Defaults to DAILY if not specified \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Budget Period |
| Description | Period over which to spend the budget. Defaults to DAILY if not specified |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| campaign** \| \| --- \| \| \\| Display name \\| Campaign \\| \\| --- \\| --- \\| \\| Description \\| The name of the campaign. This field is required and should not be empty when creating new campaigns. It must not contain any null (code point 0x0), NL line feed (code point 0xA) or carriage return (code point 0xD) characters \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Campaign \| \| Description \| The name of the campaign. This field is required and should not be empty when creating new campaigns. It must not contain any null (code point 0x0), NL line feed (code point 0xA) or carriage return (code point 0xD) characters \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| campaign** |
| \| Display name \| Campaign \| \| --- \| --- \| \| Description \| The name of the campaign. This field is required and should not be empty when creating new campaigns. It must not contain any null (code point 0x0), NL line feed (code point 0xA) or carriage return (code point 0xD) characters \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Campaign |
| Description | The name of the campaign. This field is required and should not be empty when creating new campaigns. It must not contain any null (code point 0x0), NL line feed (code point 0xA) or carriage return (code point 0xD) characters |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| campaign_budget** \| \| --- \| \| \\| Display name \\| Campaign budget \\| \\| --- \\| --- \\| \\| Description \\| The budget of the campaign \\| \\| Field type \\| dimension \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Display name \| Campaign budget \| \| Description \| The budget of the campaign \| \| Field type \| dimension \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| campaign_budget** |
| \| Display name \| Campaign budget \| \| --- \| --- \| \| Description \| The budget of the campaign \| \| Field type \| dimension \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Display name | Campaign budget |
| Description | The budget of the campaign |
| Field type | dimension |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| campaign_end_date** \| \| --- \| \| \\| Display name \\| Campaign end date \\| \\| --- \\| --- \\| \\| Description \\| The last day of the campaign in serving customer's timezone in YYYY-MM-DD format. On create, defaults to 2037-12-30, which means the campaign will run indefinitely. To set an existing campaign to run indefinitely, set this field to 2037-12-30 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Display name \| Campaign end date \| \| Description \| The last day of the campaign in serving customer's timezone in YYYY-MM-DD format. On create, defaults to 2037-12-30, which means the campaign will run indefinitely. To set an existing campaign to run indefinitely, set this field to 2037-12-30 \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| campaign_end_date** |
| \| Display name \| Campaign end date \| \| --- \| --- \| \| Description \| The last day of the campaign in serving customer's timezone in YYYY-MM-DD format. On create, defaults to 2037-12-30, which means the campaign will run indefinitely. To set an existing campaign to run indefinitely, set this field to 2037-12-30 \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Display name | Campaign end date |
| Description | The last day of the campaign in serving customer's timezone in YYYY-MM-DD format. On create, defaults to 2037-12-30, which means the campaign will run indefinitely. To set an existing campaign to run indefinitely, set this field to 2037-12-30 |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| \| campaign_id** \| \| --- \| \| \\| Display name \\| Campaign ID \\| \\| --- \\| --- \\| \\| Description \\| The ID of the campaign \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Campaign ID \| \| Description \| The ID of the campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| campaign_id** |
| \| Display name \| Campaign ID \| \| --- \| --- \| \| Description \| The ID of the campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Campaign ID |
| Description | The ID of the campaign |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| campaign_start_date** \| \| --- \| \| \\| Display name \\| Campaign start date \\| \\| --- \\| --- \\| \\| Description \\| The date when campaign started in serving customer's timezone in YYYY-MM-DD format \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Display name \| Campaign start date \| \| Description \| The date when campaign started in serving customer's timezone in YYYY-MM-DD format \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| campaign_start_date** |
| \| Display name \| Campaign start date \| \| --- \| --- \| \| Description \| The date when campaign started in serving customer's timezone in YYYY-MM-DD format \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Display name | Campaign start date |
| Description | The date when campaign started in serving customer's timezone in YYYY-MM-DD format |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| \| campaign_state** \| \| --- \| \| \\| Display name \\| Campaign state \\| \\| --- \\| --- \\| \\| Description \\| The status of the campaign. When a new campaign is added, the status defaults to ENABLED \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Campaign state \| \| Description \| The status of the campaign. When a new campaign is added, the status defaults to ENABLED \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| campaign_state** |
| \| Display name \| Campaign state \| \| --- \| --- \| \| Description \| The status of the campaign. When a new campaign is added, the status defaults to ENABLED \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Campaign state |
| Description | The status of the campaign. When a new campaign is added, the status defaults to ENABLED |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| campaign_type** \| \| --- \| \| \\| Display name \\| Campaign type \\| \\| --- \\| --- \\| \\| Description \\| The primary serving target for ads within the campaign. The targeting options can be refined in network_settings. This field is required and should not be empty when creating new campaigns. Can be set only when creating campaigns. After the campaign is created, the field can not be changed \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Campaign type \| \| Description \| The primary serving target for ads within the campaign. The targeting options can be refined in network_settings. This field is required and should not be empty when creating new campaigns. Can be set only when creating campaigns. After the campaign is created, the field can not be changed \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| campaign_type** |
| \| Display name \| Campaign type \| \| --- \| --- \| \| Description \| The primary serving target for ads within the campaign. The targeting options can be refined in network_settings. This field is required and should not be empty when creating new campaigns. Can be set only when creating campaigns. After the campaign is created, the field can not be changed \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Campaign type |
| Description | The primary serving target for ads within the campaign. The targeting options can be refined in network_settings. This field is required and should not be empty when creating new campaigns. Can be set only when creating campaigns. After the campaign is created, the field can not be changed |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| clicks** \| \| --- \| \| \\| Display name \\| Clicks \\| \\| --- \\| --- \\| \\| Description \\| The number of clicks \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Clicks \| \| Description \| The number of clicks \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| clicks** |
| \| Display name \| Clicks \| \| --- \| --- \| \| Description \| The number of clicks \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Clicks |
| Description | The number of clicks |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| client_account_conversions** \| \| --- \| \| \\| Display name \\| Client account conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of client account conversions. This only includes conversion actions which include_in_client_account_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Client account conversions \| \| Description \| The number of client account conversions. This only includes conversion actions which include_in_client_account_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| |
| client_account_conversions** |
| \| Display name \| Client account conversions \| \| --- \| --- \| \| Description \| The number of client account conversions. This only includes conversion actions which include_in_client_account_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| |
| Display name | Client account conversions |
| Description | The number of client account conversions. This only includes conversion actions which include_in_client_account_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions |
| Field type | metric |
| Data type | [float.number.value](/apidocs/field-data-types#number) |
| \| client_account_conversions_value** \| \| --- \| \| \\| Display name \\| Client account conversions value \\| \\| --- \\| --- \\| \\| Description \\| The value of client account conversions. This only includes conversion actions which include_in_client_account_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Display name \| Client account conversions value \| \| Description \| The value of client account conversions. This only includes conversion actions which include_in_client_account_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| client_account_conversions_value** |
| \| Display name \| Client account conversions value \| \| --- \| --- \| \| Description \| The value of client account conversions. This only includes conversion actions which include_in_client_account_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Display name | Client account conversions value |
| Description | The value of client account conversions. This only includes conversion actions which include_in_client_account_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| client_account_view_through_conversions** \| \| --- \| \| \\| Display name \\| Client account view-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The total number of view-through conversions. These happen when a customer sees an image or rich media ad, then later completes a conversion on your site without interacting with (for example, clicking on) another ad \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Client account view-through conversions \| \| Description \| The total number of view-through conversions. These happen when a customer sees an image or rich media ad, then later completes a conversion on your site without interacting with (for example, clicking on) another ad \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| client_account_view_through_conversions** |
| \| Display name \| Client account view-through conversions \| \| --- \| --- \| \| Description \| The total number of view-through conversions. These happen when a customer sees an image or rich media ad, then later completes a conversion on your site without interacting with (for example, clicking on) another ad \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Client account view-through conversions |
| Description | The total number of view-through conversions. These happen when a customer sees an image or rich media ad, then later completes a conversion on your site without interacting with (for example, clicking on) another ad |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| content_budget_lost_impression_share** \| \| --- \| \| \\| Display name \\| Content budget lost impression share \\| \\| --- \\| --- \\| \\| Description \\| The estimated percent of times that your ad was eligible to show on the Display Network but didn't because your budget was too low. Note: Content budget lost impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001 \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.percentage](/apidocs/field-data-types#number) \\| \| \| Display name \| Content budget lost impression share \| \| Description \| The estimated percent of times that your ad was eligible to show on the Display Network but didn't because your budget was too low. Note: Content budget lost impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001 \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| |
| content_budget_lost_impression_share** |
| \| Display name \| Content budget lost impression share \| \| --- \| --- \| \| Description \| The estimated percent of times that your ad was eligible to show on the Display Network but didn't because your budget was too low. Note: Content budget lost impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001 \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| |
| Display name | Content budget lost impression share |
| Description | The estimated percent of times that your ad was eligible to show on the Display Network but didn't because your budget was too low. Note: Content budget lost impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001 |
| Field type | metric |
| Data type | [float.number.percentage](/apidocs/field-data-types#number) |
| \| content_impression_share** \| \| --- \| \| \\| Display name \\| Content impression share \\| \\| --- \\| --- \\| \\| Description \\| The impressions you've received on the Display Network divided by the estimated number of impressions you were eligible to receive. Note: Content impression share is reported in the range of 0.1 to 1. Any value below 0.1 is reported as 0.0999 \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.percentage](/apidocs/field-data-types#number) \\| \| \| Display name \| Content impression share \| \| Description \| The impressions you've received on the Display Network divided by the estimated number of impressions you were eligible to receive. Note: Content impression share is reported in the range of 0.1 to 1. Any value below 0.1 is reported as 0.0999 \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| |
| content_impression_share** |
| \| Display name \| Content impression share \| \| --- \| --- \| \| Description \| The impressions you've received on the Display Network divided by the estimated number of impressions you were eligible to receive. Note: Content impression share is reported in the range of 0.1 to 1. Any value below 0.1 is reported as 0.0999 \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| |
| Display name | Content impression share |
| Description | The impressions you've received on the Display Network divided by the estimated number of impressions you were eligible to receive. Note: Content impression share is reported in the range of 0.1 to 1. Any value below 0.1 is reported as 0.0999 |
| Field type | metric |
| Data type | [float.number.percentage](/apidocs/field-data-types#number) |
| \| content_rank_lost_impression_share** \| \| --- \| \| \\| Display name \\| Content rank lost impression share \\| \\| --- \\| --- \\| \\| Description \\| The estimated percentage of impressions on the Display Network that your ads didn't receive due to poor Ad Rank. Note: Content rank lost impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001 \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.percentage](/apidocs/field-data-types#number) \\| \| \| Display name \| Content rank lost impression share \| \| Description \| The estimated percentage of impressions on the Display Network that your ads didn't receive due to poor Ad Rank. Note: Content rank lost impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001 \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| |
| content_rank_lost_impression_share** |
| \| Display name \| Content rank lost impression share \| \| --- \| --- \| \| Description \| The estimated percentage of impressions on the Display Network that your ads didn't receive due to poor Ad Rank. Note: Content rank lost impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001 \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| |
| Display name | Content rank lost impression share |
| Description | The estimated percentage of impressions on the Display Network that your ads didn't receive due to poor Ad Rank. Note: Content rank lost impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001 |
| Field type | metric |
| Data type | [float.number.percentage](/apidocs/field-data-types#number) |
| \| cost** \| \| --- \| \| \\| Display name \\| Cost \\| \\| --- \\| --- \\| \\| Description \\| The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period. This metric is a monetary value and returned in the customer's currency by default. See the metrics_currency parameter at https://developers.google.com/search-ads/reporting/query/query-structure#parameters_clause \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Display name \| Cost \| \| Description \| The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period. This metric is a monetary value and returned in the customer's currency by default. See the metrics_currency parameter at https://developers.google.com/search-ads/reporting/query/query-structure#parameters_clause \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cost** |
| \| Display name \| Cost \| \| --- \| --- \| \| Description \| The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period. This metric is a monetary value and returned in the customer's currency by default. See the metrics_currency parameter at https://developers.google.com/search-ads/reporting/query/query-structure#parameters_clause \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Display name | Cost |
| Description | The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period. This metric is a monetary value and returned in the customer's currency by default. See the metrics_currency parameter at https://developers.google.com/search-ads/reporting/query/query-structure#parameters_clause |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| customer_name** \| \| --- \| \| \\| Display name \\| Account \\| \\| --- \\| --- \\| \\| Description \\| Optional, non-unique descriptive name of the customer \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Account \| \| Description \| Optional, non-unique descriptive name of the customer \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| customer_name** |
| \| Display name \| Account \| \| --- \| --- \| \| Description \| Optional, non-unique descriptive name of the customer \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Account |
| Description | Optional, non-unique descriptive name of the customer |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| dataSourceName** \| \| --- \| \| \\| Display name \\| Data source \\| \\| --- \\| --- \\| \\| Description \\| The name of the source for this data, as listed on supermetrics.com/docs \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Data source \| \| Description \| The name of the source for this data, as listed on supermetrics.com/docs \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| dataSourceName** |
| \| Display name \| Data source \| \| --- \| --- \| \| Description \| The name of the source for this data, as listed on supermetrics.com/docs \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Data source |
| Description | The name of the source for this data, as listed on supermetrics.com/docs |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| date** \| \| --- \| \| \\| Display name \\| Date \\| \\| --- \\| --- \\| \\| Description \\| Date, e.g. 2017-01-31 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Display name \| Date \| \| Description \| Date, e.g. 2017-01-31 \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| date** |
| \| Display name \| Date \| \| --- \| --- \| \| Description \| Date, e.g. 2017-01-31 \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Display name | Date |
| Description | Date, e.g. 2017-01-31 |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| \| delivery_method** \| \| --- \| \| \\| Display name \\| Delivery method \\| \\| --- \\| --- \\| \\| Description \\| The delivery method that determines the rate at which the campaign budget is spent. Defaults to STANDARD if unspecified in a create operation \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Delivery method \| \| Description \| The delivery method that determines the rate at which the campaign budget is spent. Defaults to STANDARD if unspecified in a create operation \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| delivery_method** |
| \| Display name \| Delivery method \| \| --- \| --- \| \| Description \| The delivery method that determines the rate at which the campaign budget is spent. Defaults to STANDARD if unspecified in a create operation \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Delivery method |
| Description | The delivery method that determines the rate at which the campaign budget is spent. Defaults to STANDARD if unspecified in a create operation |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| engine_id** \| \| --- \| \| \\| Display name \\| Engine ID \\| \\| --- \\| --- \\| \\| Description \\| ID of the account in the external engine account \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Engine ID \| \| Description \| ID of the account in the external engine account \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| engine_id** |
| \| Display name \| Engine ID \| \| --- \| --- \| \| Description \| ID of the account in the external engine account \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Engine ID |
| Description | ID of the account in the external engine account |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| impressions** \| \| --- \| \| \\| Display name \\| Impressions \\| \\| --- \\| --- \\| \\| Description \\| Count of how often your ad has appeared on a search results page or website on the Google Network \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Impressions \| \| Description \| Count of how often your ad has appeared on a search results page or website on the Google Network \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| impressions** |
| \| Display name \| Impressions \| \| --- \| --- \| \| Description \| Count of how often your ad has appeared on a search results page or website on the Google Network \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Impressions |
| Description | Count of how often your ad has appeared on a search results page or website on the Google Network |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| search_budget_lost_impression_share** \| \| --- \| \| \\| Display name \\| Search budget lost impression share \\| \\| --- \\| --- \\| \\| Description \\| The estimated percent of times that your ad was eligible to show on the Search Network but didn't because your budget was too low. Note: Search budget lost impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001 \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.percentage](/apidocs/field-data-types#number) \\| \| \| Display name \| Search budget lost impression share \| \| Description \| The estimated percent of times that your ad was eligible to show on the Search Network but didn't because your budget was too low. Note: Search budget lost impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001 \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| |
| search_budget_lost_impression_share** |
| \| Display name \| Search budget lost impression share \| \| --- \| --- \| \| Description \| The estimated percent of times that your ad was eligible to show on the Search Network but didn't because your budget was too low. Note: Search budget lost impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001 \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| |
| Display name | Search budget lost impression share |
| Description | The estimated percent of times that your ad was eligible to show on the Search Network but didn't because your budget was too low. Note: Search budget lost impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001 |
| Field type | metric |
| Data type | [float.number.percentage](/apidocs/field-data-types#number) |
| \| search_impression_share** \| \| --- \| \| \\| Display name \\| Search impression share \\| \\| --- \\| --- \\| \\| Description \\| The impressions you've received on the Search Network divided by the estimated number of impressions you were eligible to receive. Note: Search impression share is reported in the range of 0.1 to 1. Any value below 0.1 is reported as 0.0999 \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.percentage](/apidocs/field-data-types#number) \\| \| \| Display name \| Search impression share \| \| Description \| The impressions you've received on the Search Network divided by the estimated number of impressions you were eligible to receive. Note: Search impression share is reported in the range of 0.1 to 1. Any value below 0.1 is reported as 0.0999 \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| |
| search_impression_share** |
| \| Display name \| Search impression share \| \| --- \| --- \| \| Description \| The impressions you've received on the Search Network divided by the estimated number of impressions you were eligible to receive. Note: Search impression share is reported in the range of 0.1 to 1. Any value below 0.1 is reported as 0.0999 \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| |
| Display name | Search impression share |
| Description | The impressions you've received on the Search Network divided by the estimated number of impressions you were eligible to receive. Note: Search impression share is reported in the range of 0.1 to 1. Any value below 0.1 is reported as 0.0999 |
| Field type | metric |
| Data type | [float.number.percentage](/apidocs/field-data-types#number) |
| \| search_rank_lost_impression_share** \| \| --- \| \| \\| Display name \\| Search rank lost impression share \\| \\| --- \\| --- \\| \\| Description \\| The estimated percentage of impressions on the Search Network that your ads didn't receive due to poor Ad Rank. Note: Search rank lost impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001 \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.percentage](/apidocs/field-data-types#number) \\| \| \| Display name \| Search rank lost impression share \| \| Description \| The estimated percentage of impressions on the Search Network that your ads didn't receive due to poor Ad Rank. Note: Search rank lost impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001 \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| |
| search_rank_lost_impression_share** |
| \| Display name \| Search rank lost impression share \| \| --- \| --- \| \| Description \| The estimated percentage of impressions on the Search Network that your ads didn't receive due to poor Ad Rank. Note: Search rank lost impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001 \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| |
| Display name | Search rank lost impression share |
| Description | The estimated percentage of impressions on the Search Network that your ads didn't receive due to poor Ad Rank. Note: Search rank lost impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001 |
| Field type | metric |
| Data type | [float.number.percentage](/apidocs/field-data-types#number) |
| \| visits** \| \| --- \| \| \\| Display name \\| Visits \\| \\| --- \\| --- \\| \\| Description \\| Clicks that Search Ads 360 has successfully recorded and forwarded to an advertiser's landing page \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Visits \| \| Description \| Clicks that Search Ads 360 has successfully recorded and forwarded to an advertiser's landing page \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| visits** |
| \| Display name \| Visits \| \| --- \| --- \| \| Description \| Clicks that Search Ads 360 has successfully recorded and forwarded to an advertiser's landing page \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Visits |
| Description | Clicks that Search Ads 360 has successfully recorded and forwarded to an advertiser's landing page |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |

### Table: AD_GROUP

| \| account_id** \| \| --- \| \| \\| Display name \\| Account ID \\| \\| --- \\| --- \\| \\| Description \\| The ID of the customer \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Account ID \| \| Description \| The ID of the customer \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| --- |
| account_id** |
| \| Display name \| Account ID \| \| --- \| --- \| \| Description \| The ID of the customer \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Account ID |
| Description | The ID of the customer |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| account_type** \| \| --- \| \| \\| Display name \\| Account type \\| \\| --- \\| --- \\| \\| Description \\| Engine account type, for example, Google Ads, Microsoft Advertising, Yahoo Japan, Baidu, Facebook, Engine Track, etc \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Account type \| \| Description \| Engine account type, for example, Google Ads, Microsoft Advertising, Yahoo Japan, Baidu, Facebook, Engine Track, etc \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| account_type** |
| \| Display name \| Account type \| \| --- \| --- \| \| Description \| Engine account type, for example, Google Ads, Microsoft Advertising, Yahoo Japan, Baidu, Facebook, Engine Track, etc \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Account type |
| Description | Engine account type, for example, Google Ads, Microsoft Advertising, Yahoo Japan, Baidu, Facebook, Engine Track, etc |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| ad_group** \| \| --- \| \| \\| Display name \\| Ad group \\| \\| --- \\| --- \\| \\| Description \\| The name of the ad group. This field is required and should not be empty when creating new ad groups. It must contain fewer than 255 UTF-8 full-width characters. It must not contain any null (code point 0x0), NL line feed (code point 0xA) or carriage return (code point 0xD) characters \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Ad group \| \| Description \| The name of the ad group. This field is required and should not be empty when creating new ad groups. It must contain fewer than 255 UTF-8 full-width characters. It must not contain any null (code point 0x0), NL line feed (code point 0xA) or carriage return (code point 0xD) characters \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| ad_group** |
| \| Display name \| Ad group \| \| --- \| --- \| \| Description \| The name of the ad group. This field is required and should not be empty when creating new ad groups. It must contain fewer than 255 UTF-8 full-width characters. It must not contain any null (code point 0x0), NL line feed (code point 0xA) or carriage return (code point 0xD) characters \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Ad group |
| Description | The name of the ad group. This field is required and should not be empty when creating new ad groups. It must contain fewer than 255 UTF-8 full-width characters. It must not contain any null (code point 0x0), NL line feed (code point 0xA) or carriage return (code point 0xD) characters |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| ad_group_cpc_bid** \| \| --- \| \| \\| Display name \\| Ad group CPC bid \\| \\| --- \\| --- \\| \\| Description \\| The maximum CPC (cost-per-click) bid \\| \\| Field type \\| dimension \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Display name \| Ad group CPC bid \| \| Description \| The maximum CPC (cost-per-click) bid \| \| Field type \| dimension \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| ad_group_cpc_bid** |
| \| Display name \| Ad group CPC bid \| \| --- \| --- \| \| Description \| The maximum CPC (cost-per-click) bid \| \| Field type \| dimension \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Display name | Ad group CPC bid |
| Description | The maximum CPC (cost-per-click) bid |
| Field type | dimension |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| ad_group_id** \| \| --- \| \| \\| Display name \\| Ad group ID \\| \\| --- \\| --- \\| \\| Description \\| The ID of the ad group \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Ad group ID \| \| Description \| The ID of the ad group \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| ad_group_id** |
| \| Display name \| Ad group ID \| \| --- \| --- \| \| Description \| The ID of the ad group \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Ad group ID |
| Description | The ID of the ad group |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| ad_group_state** \| \| --- \| \| \\| Display name \\| Ad group state \\| \\| --- \\| --- \\| \\| Description \\| The status of the ad group \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Ad group state \| \| Description \| The status of the ad group \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| ad_group_state** |
| \| Display name \| Ad group state \| \| --- \| --- \| \| Description \| The status of the ad group \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Ad group state |
| Description | The status of the ad group |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| campaign** \| \| --- \| \| \\| Display name \\| Campaign \\| \\| --- \\| --- \\| \\| Description \\| The name of the campaign. This field is required and should not be empty when creating new campaigns. It must not contain any null (code point 0x0), NL line feed (code point 0xA) or carriage return (code point 0xD) characters \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Campaign \| \| Description \| The name of the campaign. This field is required and should not be empty when creating new campaigns. It must not contain any null (code point 0x0), NL line feed (code point 0xA) or carriage return (code point 0xD) characters \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| campaign** |
| \| Display name \| Campaign \| \| --- \| --- \| \| Description \| The name of the campaign. This field is required and should not be empty when creating new campaigns. It must not contain any null (code point 0x0), NL line feed (code point 0xA) or carriage return (code point 0xD) characters \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Campaign |
| Description | The name of the campaign. This field is required and should not be empty when creating new campaigns. It must not contain any null (code point 0x0), NL line feed (code point 0xA) or carriage return (code point 0xD) characters |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| campaign_end_date** \| \| --- \| \| \\| Display name \\| Campaign end date \\| \\| --- \\| --- \\| \\| Description \\| The last day of the campaign in serving customer's timezone in YYYY-MM-DD format. On create, defaults to 2037-12-30, which means the campaign will run indefinitely. To set an existing campaign to run indefinitely, set this field to 2037-12-30 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Display name \| Campaign end date \| \| Description \| The last day of the campaign in serving customer's timezone in YYYY-MM-DD format. On create, defaults to 2037-12-30, which means the campaign will run indefinitely. To set an existing campaign to run indefinitely, set this field to 2037-12-30 \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| campaign_end_date** |
| \| Display name \| Campaign end date \| \| --- \| --- \| \| Description \| The last day of the campaign in serving customer's timezone in YYYY-MM-DD format. On create, defaults to 2037-12-30, which means the campaign will run indefinitely. To set an existing campaign to run indefinitely, set this field to 2037-12-30 \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Display name | Campaign end date |
| Description | The last day of the campaign in serving customer's timezone in YYYY-MM-DD format. On create, defaults to 2037-12-30, which means the campaign will run indefinitely. To set an existing campaign to run indefinitely, set this field to 2037-12-30 |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| \| campaign_id** \| \| --- \| \| \\| Display name \\| Campaign ID \\| \\| --- \\| --- \\| \\| Description \\| The ID of the campaign \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Campaign ID \| \| Description \| The ID of the campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| campaign_id** |
| \| Display name \| Campaign ID \| \| --- \| --- \| \| Description \| The ID of the campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Campaign ID |
| Description | The ID of the campaign |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| campaign_start_date** \| \| --- \| \| \\| Display name \\| Campaign start date \\| \\| --- \\| --- \\| \\| Description \\| The date when campaign started in serving customer's timezone in YYYY-MM-DD format \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Display name \| Campaign start date \| \| Description \| The date when campaign started in serving customer's timezone in YYYY-MM-DD format \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| campaign_start_date** |
| \| Display name \| Campaign start date \| \| --- \| --- \| \| Description \| The date when campaign started in serving customer's timezone in YYYY-MM-DD format \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Display name | Campaign start date |
| Description | The date when campaign started in serving customer's timezone in YYYY-MM-DD format |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| \| clicks** \| \| --- \| \| \\| Display name \\| Clicks \\| \\| --- \\| --- \\| \\| Description \\| The number of clicks \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Clicks \| \| Description \| The number of clicks \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| clicks** |
| \| Display name \| Clicks \| \| --- \| --- \| \| Description \| The number of clicks \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Clicks |
| Description | The number of clicks |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| client_account_conversions** \| \| --- \| \| \\| Display name \\| Client account conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of client account conversions. This only includes conversion actions which include_in_client_account_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Client account conversions \| \| Description \| The number of client account conversions. This only includes conversion actions which include_in_client_account_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| |
| client_account_conversions** |
| \| Display name \| Client account conversions \| \| --- \| --- \| \| Description \| The number of client account conversions. This only includes conversion actions which include_in_client_account_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| |
| Display name | Client account conversions |
| Description | The number of client account conversions. This only includes conversion actions which include_in_client_account_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions |
| Field type | metric |
| Data type | [float.number.value](/apidocs/field-data-types#number) |
| \| client_account_conversions_value** \| \| --- \| \| \\| Display name \\| Client account conversions value \\| \\| --- \\| --- \\| \\| Description \\| The value of client account conversions. This only includes conversion actions which include_in_client_account_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Display name \| Client account conversions value \| \| Description \| The value of client account conversions. This only includes conversion actions which include_in_client_account_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| client_account_conversions_value** |
| \| Display name \| Client account conversions value \| \| --- \| --- \| \| Description \| The value of client account conversions. This only includes conversion actions which include_in_client_account_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Display name | Client account conversions value |
| Description | The value of client account conversions. This only includes conversion actions which include_in_client_account_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| client_account_view_through_conversions** \| \| --- \| \| \\| Display name \\| Client account view-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The total number of view-through conversions. These happen when a customer sees an image or rich media ad, then later completes a conversion on your site without interacting with (for example, clicking on) another ad \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Client account view-through conversions \| \| Description \| The total number of view-through conversions. These happen when a customer sees an image or rich media ad, then later completes a conversion on your site without interacting with (for example, clicking on) another ad \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| client_account_view_through_conversions** |
| \| Display name \| Client account view-through conversions \| \| --- \| --- \| \| Description \| The total number of view-through conversions. These happen when a customer sees an image or rich media ad, then later completes a conversion on your site without interacting with (for example, clicking on) another ad \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Client account view-through conversions |
| Description | The total number of view-through conversions. These happen when a customer sees an image or rich media ad, then later completes a conversion on your site without interacting with (for example, clicking on) another ad |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| cost** \| \| --- \| \| \\| Display name \\| Cost \\| \\| --- \\| --- \\| \\| Description \\| The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period. This metric is a monetary value and returned in the customer's currency by default. See the metrics_currency parameter at https://developers.google.com/search-ads/reporting/query/query-structure#parameters_clause \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Display name \| Cost \| \| Description \| The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period. This metric is a monetary value and returned in the customer's currency by default. See the metrics_currency parameter at https://developers.google.com/search-ads/reporting/query/query-structure#parameters_clause \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cost** |
| \| Display name \| Cost \| \| --- \| --- \| \| Description \| The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period. This metric is a monetary value and returned in the customer's currency by default. See the metrics_currency parameter at https://developers.google.com/search-ads/reporting/query/query-structure#parameters_clause \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Display name | Cost |
| Description | The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period. This metric is a monetary value and returned in the customer's currency by default. See the metrics_currency parameter at https://developers.google.com/search-ads/reporting/query/query-structure#parameters_clause |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| customer_name** \| \| --- \| \| \\| Display name \\| Account \\| \\| --- \\| --- \\| \\| Description \\| Optional, non-unique descriptive name of the customer \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Account \| \| Description \| Optional, non-unique descriptive name of the customer \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| customer_name** |
| \| Display name \| Account \| \| --- \| --- \| \| Description \| Optional, non-unique descriptive name of the customer \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Account |
| Description | Optional, non-unique descriptive name of the customer |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| dataSourceName** \| \| --- \| \| \\| Display name \\| Data source \\| \\| --- \\| --- \\| \\| Description \\| The name of the source for this data, as listed on supermetrics.com/docs \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Data source \| \| Description \| The name of the source for this data, as listed on supermetrics.com/docs \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| dataSourceName** |
| \| Display name \| Data source \| \| --- \| --- \| \| Description \| The name of the source for this data, as listed on supermetrics.com/docs \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Data source |
| Description | The name of the source for this data, as listed on supermetrics.com/docs |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| date** \| \| --- \| \| \\| Display name \\| Date \\| \\| --- \\| --- \\| \\| Description \\| Date, e.g. 2017-01-31 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Display name \| Date \| \| Description \| Date, e.g. 2017-01-31 \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| date** |
| \| Display name \| Date \| \| --- \| --- \| \| Description \| Date, e.g. 2017-01-31 \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Display name | Date |
| Description | Date, e.g. 2017-01-31 |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| \| engine_id** \| \| --- \| \| \\| Display name \\| Engine ID \\| \\| --- \\| --- \\| \\| Description \\| ID of the account in the external engine account \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Engine ID \| \| Description \| ID of the account in the external engine account \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| engine_id** |
| \| Display name \| Engine ID \| \| --- \| --- \| \| Description \| ID of the account in the external engine account \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Engine ID |
| Description | ID of the account in the external engine account |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| impressions** \| \| --- \| \| \\| Display name \\| Impressions \\| \\| --- \\| --- \\| \\| Description \\| Count of how often your ad has appeared on a search results page or website on the Google Network \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Impressions \| \| Description \| Count of how often your ad has appeared on a search results page or website on the Google Network \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| impressions** |
| \| Display name \| Impressions \| \| --- \| --- \| \| Description \| Count of how often your ad has appeared on a search results page or website on the Google Network \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Impressions |
| Description | Count of how often your ad has appeared on a search results page or website on the Google Network |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| visits** \| \| --- \| \| \\| Display name \\| Visits \\| \\| --- \\| --- \\| \\| Description \\| Clicks that Search Ads 360 has successfully recorded and forwarded to an advertiser's landing page \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Visits \| \| Description \| Clicks that Search Ads 360 has successfully recorded and forwarded to an advertiser's landing page \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| visits** |
| \| Display name \| Visits \| \| --- \| --- \| \| Description \| Clicks that Search Ads 360 has successfully recorded and forwarded to an advertiser's landing page \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Visits |
| Description | Clicks that Search Ads 360 has successfully recorded and forwarded to an advertiser's landing page |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |

### Table: AD

| \| account_id** \| \| --- \| \| \\| Display name \\| Account ID \\| \\| --- \\| --- \\| \\| Description \\| The ID of the customer \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Account ID \| \| Description \| The ID of the customer \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| --- |
| account_id** |
| \| Display name \| Account ID \| \| --- \| --- \| \| Description \| The ID of the customer \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Account ID |
| Description | The ID of the customer |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| account_type** \| \| --- \| \| \\| Display name \\| Account type \\| \\| --- \\| --- \\| \\| Description \\| Engine account type, for example, Google Ads, Microsoft Advertising, Yahoo Japan, Baidu, Facebook, Engine Track, etc \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Account type \| \| Description \| Engine account type, for example, Google Ads, Microsoft Advertising, Yahoo Japan, Baidu, Facebook, Engine Track, etc \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| account_type** |
| \| Display name \| Account type \| \| --- \| --- \| \| Description \| Engine account type, for example, Google Ads, Microsoft Advertising, Yahoo Japan, Baidu, Facebook, Engine Track, etc \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Account type |
| Description | Engine account type, for example, Google Ads, Microsoft Advertising, Yahoo Japan, Baidu, Facebook, Engine Track, etc |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| ad** \| \| --- \| \| \\| Display name \\| Ad \\| \\| --- \\| --- \\| \\| Description \\| The name of the ad. This is only used to be able to identify the ad. It does not need to be unique and does not affect the served ad. The name field is currently only supported for DisplayUploadAd, ImageAd, ShoppingComparisonListingAd and VideoAd \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Ad \| \| Description \| The name of the ad. This is only used to be able to identify the ad. It does not need to be unique and does not affect the served ad. The name field is currently only supported for DisplayUploadAd, ImageAd, ShoppingComparisonListingAd and VideoAd \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| ad** |
| \| Display name \| Ad \| \| --- \| --- \| \| Description \| The name of the ad. This is only used to be able to identify the ad. It does not need to be unique and does not affect the served ad. The name field is currently only supported for DisplayUploadAd, ImageAd, ShoppingComparisonListingAd and VideoAd \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Ad |
| Description | The name of the ad. This is only used to be able to identify the ad. It does not need to be unique and does not affect the served ad. The name field is currently only supported for DisplayUploadAd, ImageAd, ShoppingComparisonListingAd and VideoAd |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| ad_description_1** \| \| --- \| \| \\| Display name \\| Ad description 1 \\| \\| --- \\| --- \\| \\| Description \\| Text ad description 1 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Ad description 1 \| \| Description \| Text ad description 1 \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| ad_description_1** |
| \| Display name \| Ad description 1 \| \| --- \| --- \| \| Description \| Text ad description 1 \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Ad description 1 |
| Description | Text ad description 1 |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| ad_description_2** \| \| --- \| \| \\| Display name \\| Ad description 2 \\| \\| --- \\| --- \\| \\| Description \\| Text ad description 2 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Ad description 2 \| \| Description \| Text ad description 2 \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| ad_description_2** |
| \| Display name \| Ad description 2 \| \| --- \| --- \| \| Description \| Text ad description 2 \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Ad description 2 |
| Description | Text ad description 2 |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| ad_display_url** \| \| --- \| \| \\| Display name \\| Ad display URL \\| \\| --- \\| --- \\| \\| Description \\| The URL that appears in the ad description for some ad formats \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.url](/apidocs/field-data-types#text) \\| \| \| Display name \| Ad display URL \| \| Description \| The URL that appears in the ad description for some ad formats \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| |
| ad_display_url** |
| \| Display name \| Ad display URL \| \| --- \| --- \| \| Description \| The URL that appears in the ad description for some ad formats \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| |
| Display name | Ad display URL |
| Description | The URL that appears in the ad description for some ad formats |
| Field type | dimension |
| Data type | [string.text.url](/apidocs/field-data-types#text) |
| \| ad_engine_id** \| \| --- \| \| \\| Display name \\| Ad engine ID \\| \\| --- \\| --- \\| \\| Description \\| ID of the ad in the external engine account. This field is for SearchAds 360 account only, for example, Yahoo Japan, Microsoft, Baidu etc. For non-SearchAds 360 entity, use "ad_group_ad.ad.id" instead \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Ad engine ID \| \| Description \| ID of the ad in the external engine account. This field is for SearchAds 360 account only, for example, Yahoo Japan, Microsoft, Baidu etc. For non-SearchAds 360 entity, use "ad_group_ad.ad.id" instead \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| ad_engine_id** |
| \| Display name \| Ad engine ID \| \| --- \| --- \| \| Description \| ID of the ad in the external engine account. This field is for SearchAds 360 account only, for example, Yahoo Japan, Microsoft, Baidu etc. For non-SearchAds 360 entity, use "ad_group_ad.ad.id" instead \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Ad engine ID |
| Description | ID of the ad in the external engine account. This field is for SearchAds 360 account only, for example, Yahoo Japan, Microsoft, Baidu etc. For non-SearchAds 360 entity, use "ad_group_ad.ad.id" instead |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| ad_final_url** \| \| --- \| \| \\| Display name \\| Ad final URL \\| \\| --- \\| --- \\| \\| Description \\| The list of possible final URLs after all cross-domain redirects for the ad \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.url](/apidocs/field-data-types#text) \\| \| \| Display name \| Ad final URL \| \| Description \| The list of possible final URLs after all cross-domain redirects for the ad \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| |
| ad_final_url** |
| \| Display name \| Ad final URL \| \| --- \| --- \| \| Description \| The list of possible final URLs after all cross-domain redirects for the ad \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| |
| Display name | Ad final URL |
| Description | The list of possible final URLs after all cross-domain redirects for the ad |
| Field type | dimension |
| Data type | [string.text.url](/apidocs/field-data-types#text) |
| \| ad_group** \| \| --- \| \| \\| Display name \\| Ad group \\| \\| --- \\| --- \\| \\| Description \\| The name of the ad group. This field is required and should not be empty when creating new ad groups. It must contain fewer than 255 UTF-8 full-width characters. It must not contain any null (code point 0x0), NL line feed (code point 0xA) or carriage return (code point 0xD) characters \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Ad group \| \| Description \| The name of the ad group. This field is required and should not be empty when creating new ad groups. It must contain fewer than 255 UTF-8 full-width characters. It must not contain any null (code point 0x0), NL line feed (code point 0xA) or carriage return (code point 0xD) characters \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| ad_group** |
| \| Display name \| Ad group \| \| --- \| --- \| \| Description \| The name of the ad group. This field is required and should not be empty when creating new ad groups. It must contain fewer than 255 UTF-8 full-width characters. It must not contain any null (code point 0x0), NL line feed (code point 0xA) or carriage return (code point 0xD) characters \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Ad group |
| Description | The name of the ad group. This field is required and should not be empty when creating new ad groups. It must contain fewer than 255 UTF-8 full-width characters. It must not contain any null (code point 0x0), NL line feed (code point 0xA) or carriage return (code point 0xD) characters |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| ad_group_id** \| \| --- \| \| \\| Display name \\| Ad group ID \\| \\| --- \\| --- \\| \\| Description \\| The ID of the ad group \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Ad group ID \| \| Description \| The ID of the ad group \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| ad_group_id** |
| \| Display name \| Ad group ID \| \| --- \| --- \| \| Description \| The ID of the ad group \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Ad group ID |
| Description | The ID of the ad group |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| ad_headline** \| \| --- \| \| \\| Display name \\| Ad headline \\| \\| --- \\| --- \\| \\| Description \\| The headline of the ad \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Ad headline \| \| Description \| The headline of the ad \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| ad_headline** |
| \| Display name \| Ad headline \| \| --- \| --- \| \| Description \| The headline of the ad \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Ad headline |
| Description | The headline of the ad |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| ad_headline_2** \| \| --- \| \| \\| Display name \\| Ad headline 2 \\| \\| --- \\| --- \\| \\| Description \\| The second headline of the ad \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Ad headline 2 \| \| Description \| The second headline of the ad \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| ad_headline_2** |
| \| Display name \| Ad headline 2 \| \| --- \| --- \| \| Description \| The second headline of the ad \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Ad headline 2 |
| Description | The second headline of the ad |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| ad_id** \| \| --- \| \| \\| Display name \\| Ad ID \\| \\| --- \\| --- \\| \\| Description \\| The ID of the ad \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Ad ID \| \| Description \| The ID of the ad \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| ad_id** |
| \| Display name \| Ad ID \| \| --- \| --- \| \| Description \| The ID of the ad \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Ad ID |
| Description | The ID of the ad |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| ad_path_1** \| \| --- \| \| \\| Display name \\| Ad path 1 \\| \\| --- \\| --- \\| \\| Description \\| Text appended to the auto-generated visible URL with a delimiter \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Ad path 1 \| \| Description \| Text appended to the auto-generated visible URL with a delimiter \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| ad_path_1** |
| \| Display name \| Ad path 1 \| \| --- \| --- \| \| Description \| Text appended to the auto-generated visible URL with a delimiter \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Ad path 1 |
| Description | Text appended to the auto-generated visible URL with a delimiter |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| ad_path_2** \| \| --- \| \| \\| Display name \\| Ad path 2 \\| \\| --- \\| --- \\| \\| Description \\| Text appended to path1 with a delimiter \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Ad path 2 \| \| Description \| Text appended to path1 with a delimiter \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| ad_path_2** |
| \| Display name \| Ad path 2 \| \| --- \| --- \| \| Description \| Text appended to path1 with a delimiter \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Ad path 2 |
| Description | Text appended to path1 with a delimiter |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| ad_type** \| \| --- \| \| \\| Display name \\| Ad type \\| \\| --- \\| --- \\| \\| Description \\| The type of ad \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Ad type \| \| Description \| The type of ad \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| ad_type** |
| \| Display name \| Ad type \| \| --- \| --- \| \| Description \| The type of ad \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Ad type |
| Description | The type of ad |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| campaign** \| \| --- \| \| \\| Display name \\| Campaign \\| \\| --- \\| --- \\| \\| Description \\| The name of the campaign. This field is required and should not be empty when creating new campaigns. It must not contain any null (code point 0x0), NL line feed (code point 0xA) or carriage return (code point 0xD) characters \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Campaign \| \| Description \| The name of the campaign. This field is required and should not be empty when creating new campaigns. It must not contain any null (code point 0x0), NL line feed (code point 0xA) or carriage return (code point 0xD) characters \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| campaign** |
| \| Display name \| Campaign \| \| --- \| --- \| \| Description \| The name of the campaign. This field is required and should not be empty when creating new campaigns. It must not contain any null (code point 0x0), NL line feed (code point 0xA) or carriage return (code point 0xD) characters \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Campaign |
| Description | The name of the campaign. This field is required and should not be empty when creating new campaigns. It must not contain any null (code point 0x0), NL line feed (code point 0xA) or carriage return (code point 0xD) characters |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| campaign_id** \| \| --- \| \| \\| Display name \\| Campaign ID \\| \\| --- \\| --- \\| \\| Description \\| The ID of the campaign \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Campaign ID \| \| Description \| The ID of the campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| campaign_id** |
| \| Display name \| Campaign ID \| \| --- \| --- \| \| Description \| The ID of the campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Campaign ID |
| Description | The ID of the campaign |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| clicks** \| \| --- \| \| \\| Display name \\| Clicks \\| \\| --- \\| --- \\| \\| Description \\| The number of clicks \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Clicks \| \| Description \| The number of clicks \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| clicks** |
| \| Display name \| Clicks \| \| --- \| --- \| \| Description \| The number of clicks \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Clicks |
| Description | The number of clicks |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| client_account_conversions** \| \| --- \| \| \\| Display name \\| Client account conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of client account conversions. This only includes conversion actions which include_in_client_account_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Client account conversions \| \| Description \| The number of client account conversions. This only includes conversion actions which include_in_client_account_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| |
| client_account_conversions** |
| \| Display name \| Client account conversions \| \| --- \| --- \| \| Description \| The number of client account conversions. This only includes conversion actions which include_in_client_account_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| |
| Display name | Client account conversions |
| Description | The number of client account conversions. This only includes conversion actions which include_in_client_account_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions |
| Field type | metric |
| Data type | [float.number.value](/apidocs/field-data-types#number) |
| \| client_account_conversions_value** \| \| --- \| \| \\| Display name \\| Client account conversions value \\| \\| --- \\| --- \\| \\| Description \\| The value of client account conversions. This only includes conversion actions which include_in_client_account_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Display name \| Client account conversions value \| \| Description \| The value of client account conversions. This only includes conversion actions which include_in_client_account_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| client_account_conversions_value** |
| \| Display name \| Client account conversions value \| \| --- \| --- \| \| Description \| The value of client account conversions. This only includes conversion actions which include_in_client_account_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Display name | Client account conversions value |
| Description | The value of client account conversions. This only includes conversion actions which include_in_client_account_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| client_account_view_through_conversions** \| \| --- \| \| \\| Display name \\| Client account view-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The total number of view-through conversions. These happen when a customer sees an image or rich media ad, then later completes a conversion on your site without interacting with (for example, clicking on) another ad \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Client account view-through conversions \| \| Description \| The total number of view-through conversions. These happen when a customer sees an image or rich media ad, then later completes a conversion on your site without interacting with (for example, clicking on) another ad \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| client_account_view_through_conversions** |
| \| Display name \| Client account view-through conversions \| \| --- \| --- \| \| Description \| The total number of view-through conversions. These happen when a customer sees an image or rich media ad, then later completes a conversion on your site without interacting with (for example, clicking on) another ad \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Client account view-through conversions |
| Description | The total number of view-through conversions. These happen when a customer sees an image or rich media ad, then later completes a conversion on your site without interacting with (for example, clicking on) another ad |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| cost** \| \| --- \| \| \\| Display name \\| Cost \\| \\| --- \\| --- \\| \\| Description \\| The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period. This metric is a monetary value and returned in the customer's currency by default. See the metrics_currency parameter at https://developers.google.com/search-ads/reporting/query/query-structure#parameters_clause \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Display name \| Cost \| \| Description \| The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period. This metric is a monetary value and returned in the customer's currency by default. See the metrics_currency parameter at https://developers.google.com/search-ads/reporting/query/query-structure#parameters_clause \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cost** |
| \| Display name \| Cost \| \| --- \| --- \| \| Description \| The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period. This metric is a monetary value and returned in the customer's currency by default. See the metrics_currency parameter at https://developers.google.com/search-ads/reporting/query/query-structure#parameters_clause \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Display name | Cost |
| Description | The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period. This metric is a monetary value and returned in the customer's currency by default. See the metrics_currency parameter at https://developers.google.com/search-ads/reporting/query/query-structure#parameters_clause |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| customer_name** \| \| --- \| \| \\| Display name \\| Account \\| \\| --- \\| --- \\| \\| Description \\| Optional, non-unique descriptive name of the customer \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Account \| \| Description \| Optional, non-unique descriptive name of the customer \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| customer_name** |
| \| Display name \| Account \| \| --- \| --- \| \| Description \| Optional, non-unique descriptive name of the customer \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Account |
| Description | Optional, non-unique descriptive name of the customer |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| dataSourceName** \| \| --- \| \| \\| Display name \\| Data source \\| \\| --- \\| --- \\| \\| Description \\| The name of the source for this data, as listed on supermetrics.com/docs \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Data source \| \| Description \| The name of the source for this data, as listed on supermetrics.com/docs \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| dataSourceName** |
| \| Display name \| Data source \| \| --- \| --- \| \| Description \| The name of the source for this data, as listed on supermetrics.com/docs \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Data source |
| Description | The name of the source for this data, as listed on supermetrics.com/docs |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| date** \| \| --- \| \| \\| Display name \\| Date \\| \\| --- \\| --- \\| \\| Description \\| Date, e.g. 2017-01-31 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Display name \| Date \| \| Description \| Date, e.g. 2017-01-31 \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| date** |
| \| Display name \| Date \| \| --- \| --- \| \| Description \| Date, e.g. 2017-01-31 \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Display name | Date |
| Description | Date, e.g. 2017-01-31 |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| \| impressions** \| \| --- \| \| \\| Display name \\| Impressions \\| \\| --- \\| --- \\| \\| Description \\| Count of how often your ad has appeared on a search results page or website on the Google Network \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Impressions \| \| Description \| Count of how often your ad has appeared on a search results page or website on the Google Network \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| impressions** |
| \| Display name \| Impressions \| \| --- \| --- \| \| Description \| Count of how often your ad has appeared on a search results page or website on the Google Network \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Impressions |
| Description | Count of how often your ad has appeared on a search results page or website on the Google Network |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| visits** \| \| --- \| \| \\| Display name \\| Visits \\| \\| --- \\| --- \\| \\| Description \\| Clicks that Search Ads 360 has successfully recorded and forwarded to an advertiser's landing page \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Visits \| \| Description \| Clicks that Search Ads 360 has successfully recorded and forwarded to an advertiser's landing page \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| visits** |
| \| Display name \| Visits \| \| --- \| --- \| \| Description \| Clicks that Search Ads 360 has successfully recorded and forwarded to an advertiser's landing page \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Visits |
| Description | Clicks that Search Ads 360 has successfully recorded and forwarded to an advertiser's landing page |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |

### Table: KEYWORD

| \| account_id** \| \| --- \| \| \\| Display name \\| Account ID \\| \\| --- \\| --- \\| \\| Description \\| The ID of the customer \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Account ID \| \| Description \| The ID of the customer \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| --- |
| account_id** |
| \| Display name \| Account ID \| \| --- \| --- \| \| Description \| The ID of the customer \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Account ID |
| Description | The ID of the customer |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| account_type** \| \| --- \| \| \\| Display name \\| Account type \\| \\| --- \\| --- \\| \\| Description \\| Engine account type, for example, Google Ads, Microsoft Advertising, Yahoo Japan, Baidu, Facebook, Engine Track, etc \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Account type \| \| Description \| Engine account type, for example, Google Ads, Microsoft Advertising, Yahoo Japan, Baidu, Facebook, Engine Track, etc \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| account_type** |
| \| Display name \| Account type \| \| --- \| --- \| \| Description \| Engine account type, for example, Google Ads, Microsoft Advertising, Yahoo Japan, Baidu, Facebook, Engine Track, etc \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Account type |
| Description | Engine account type, for example, Google Ads, Microsoft Advertising, Yahoo Japan, Baidu, Facebook, Engine Track, etc |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| ad_group** \| \| --- \| \| \\| Display name \\| Ad group \\| \\| --- \\| --- \\| \\| Description \\| The name of the ad group. This field is required and should not be empty when creating new ad groups. It must contain fewer than 255 UTF-8 full-width characters. It must not contain any null (code point 0x0), NL line feed (code point 0xA) or carriage return (code point 0xD) characters \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Ad group \| \| Description \| The name of the ad group. This field is required and should not be empty when creating new ad groups. It must contain fewer than 255 UTF-8 full-width characters. It must not contain any null (code point 0x0), NL line feed (code point 0xA) or carriage return (code point 0xD) characters \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| ad_group** |
| \| Display name \| Ad group \| \| --- \| --- \| \| Description \| The name of the ad group. This field is required and should not be empty when creating new ad groups. It must contain fewer than 255 UTF-8 full-width characters. It must not contain any null (code point 0x0), NL line feed (code point 0xA) or carriage return (code point 0xD) characters \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Ad group |
| Description | The name of the ad group. This field is required and should not be empty when creating new ad groups. It must contain fewer than 255 UTF-8 full-width characters. It must not contain any null (code point 0x0), NL line feed (code point 0xA) or carriage return (code point 0xD) characters |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| ad_group_id** \| \| --- \| \| \\| Display name \\| Ad group ID \\| \\| --- \\| --- \\| \\| Description \\| The ID of the ad group \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Ad group ID \| \| Description \| The ID of the ad group \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| ad_group_id** |
| \| Display name \| Ad group ID \| \| --- \| --- \| \| Description \| The ID of the ad group \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Ad group ID |
| Description | The ID of the ad group |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| bid_cpc** \| \| --- \| \| \\| Display name \\| Bid CPC \\| \\| --- \\| --- \\| \\| Description \\| The CPC (cost-per-click) bid \\| \\| Field type \\| dimension \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Display name \| Bid CPC \| \| Description \| The CPC (cost-per-click) bid \| \| Field type \| dimension \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| bid_cpc** |
| \| Display name \| Bid CPC \| \| --- \| --- \| \| Description \| The CPC (cost-per-click) bid \| \| Field type \| dimension \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Display name | Bid CPC |
| Description | The CPC (cost-per-click) bid |
| Field type | dimension |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| campaign** \| \| --- \| \| \\| Display name \\| Campaign \\| \\| --- \\| --- \\| \\| Description \\| The name of the campaign. This field is required and should not be empty when creating new campaigns. It must not contain any null (code point 0x0), NL line feed (code point 0xA) or carriage return (code point 0xD) characters \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Campaign \| \| Description \| The name of the campaign. This field is required and should not be empty when creating new campaigns. It must not contain any null (code point 0x0), NL line feed (code point 0xA) or carriage return (code point 0xD) characters \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| campaign** |
| \| Display name \| Campaign \| \| --- \| --- \| \| Description \| The name of the campaign. This field is required and should not be empty when creating new campaigns. It must not contain any null (code point 0x0), NL line feed (code point 0xA) or carriage return (code point 0xD) characters \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Campaign |
| Description | The name of the campaign. This field is required and should not be empty when creating new campaigns. It must not contain any null (code point 0x0), NL line feed (code point 0xA) or carriage return (code point 0xD) characters |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| campaign_id** \| \| --- \| \| \\| Display name \\| Campaign ID \\| \\| --- \\| --- \\| \\| Description \\| The ID of the campaign \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Campaign ID \| \| Description \| The ID of the campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| campaign_id** |
| \| Display name \| Campaign ID \| \| --- \| --- \| \| Description \| The ID of the campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Campaign ID |
| Description | The ID of the campaign |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| click_server_url** \| \| --- \| \| \\| Display name \\| Click server URL \\| \\| --- \\| --- \\| \\| Description \\| The URL template for constructing a tracking URL \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.url](/apidocs/field-data-types#text) \\| \| \| Display name \| Click server URL \| \| Description \| The URL template for constructing a tracking URL \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| |
| click_server_url** |
| \| Display name \| Click server URL \| \| --- \| --- \| \| Description \| The URL template for constructing a tracking URL \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| |
| Display name | Click server URL |
| Description | The URL template for constructing a tracking URL |
| Field type | dimension |
| Data type | [string.text.url](/apidocs/field-data-types#text) |
| \| clicks** \| \| --- \| \| \\| Display name \\| Clicks \\| \\| --- \\| --- \\| \\| Description \\| The number of clicks \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Clicks \| \| Description \| The number of clicks \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| clicks** |
| \| Display name \| Clicks \| \| --- \| --- \| \| Description \| The number of clicks \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Clicks |
| Description | The number of clicks |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| cost** \| \| --- \| \| \\| Display name \\| Cost \\| \\| --- \\| --- \\| \\| Description \\| The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period. This metric is a monetary value and returned in the customer's currency by default. See the metrics_currency parameter at https://developers.google.com/search-ads/reporting/query/query-structure#parameters_clause \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Display name \| Cost \| \| Description \| The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period. This metric is a monetary value and returned in the customer's currency by default. See the metrics_currency parameter at https://developers.google.com/search-ads/reporting/query/query-structure#parameters_clause \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cost** |
| \| Display name \| Cost \| \| --- \| --- \| \| Description \| The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period. This metric is a monetary value and returned in the customer's currency by default. See the metrics_currency parameter at https://developers.google.com/search-ads/reporting/query/query-structure#parameters_clause \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Display name | Cost |
| Description | The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period. This metric is a monetary value and returned in the customer's currency by default. See the metrics_currency parameter at https://developers.google.com/search-ads/reporting/query/query-structure#parameters_clause |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| customer_name** \| \| --- \| \| \\| Display name \\| Account \\| \\| --- \\| --- \\| \\| Description \\| Optional, non-unique descriptive name of the customer \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Account \| \| Description \| Optional, non-unique descriptive name of the customer \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| customer_name** |
| \| Display name \| Account \| \| --- \| --- \| \| Description \| Optional, non-unique descriptive name of the customer \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Account |
| Description | Optional, non-unique descriptive name of the customer |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| dataSourceName** \| \| --- \| \| \\| Display name \\| Data source \\| \\| --- \\| --- \\| \\| Description \\| The name of the source for this data, as listed on supermetrics.com/docs \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Data source \| \| Description \| The name of the source for this data, as listed on supermetrics.com/docs \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| dataSourceName** |
| \| Display name \| Data source \| \| --- \| --- \| \| Description \| The name of the source for this data, as listed on supermetrics.com/docs \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Data source |
| Description | The name of the source for this data, as listed on supermetrics.com/docs |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| date** \| \| --- \| \| \\| Display name \\| Date \\| \\| --- \\| --- \\| \\| Description \\| Date, e.g. 2017-01-31 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Display name \| Date \| \| Description \| Date, e.g. 2017-01-31 \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| date** |
| \| Display name \| Date \| \| --- \| --- \| \| Description \| Date, e.g. 2017-01-31 \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Display name | Date |
| Description | Date, e.g. 2017-01-31 |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| \| effective_max_cpc** \| \| --- \| \| \\| Display name \\| Effective max CPC \\| \\| --- \\| --- \\| \\| Description \\| The effective CPC (cost-per-click) bid \\| \\| Field type \\| dimension \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Display name \| Effective max CPC \| \| Description \| The effective CPC (cost-per-click) bid \| \| Field type \| dimension \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| effective_max_cpc** |
| \| Display name \| Effective max CPC \| \| --- \| --- \| \| Description \| The effective CPC (cost-per-click) bid \| \| Field type \| dimension \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Display name | Effective max CPC |
| Description | The effective CPC (cost-per-click) bid |
| Field type | dimension |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| external_keyword_id** \| \| --- \| \| \\| Display name \\| External keyword ID \\| \\| --- \\| --- \\| \\| Description \\| ID of the ad group criterion in the external engine account. This field is for non-Google Ads account only, for example, Yahoo Japan, Microsoft, Baidu etc. For Google Ads entity, use "ad_group_criterion.criterion_id" instead \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| External keyword ID \| \| Description \| ID of the ad group criterion in the external engine account. This field is for non-Google Ads account only, for example, Yahoo Japan, Microsoft, Baidu etc. For Google Ads entity, use "ad_group_criterion.criterion_id" instead \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| external_keyword_id** |
| \| Display name \| External keyword ID \| \| --- \| --- \| \| Description \| ID of the ad group criterion in the external engine account. This field is for non-Google Ads account only, for example, Yahoo Japan, Microsoft, Baidu etc. For Google Ads entity, use "ad_group_criterion.criterion_id" instead \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | External keyword ID |
| Description | ID of the ad group criterion in the external engine account. This field is for non-Google Ads account only, for example, Yahoo Japan, Microsoft, Baidu etc. For Google Ads entity, use "ad_group_criterion.criterion_id" instead |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| impressions** \| \| --- \| \| \\| Display name \\| Impressions \\| \\| --- \\| --- \\| \\| Description \\| Count of how often your ad has appeared on a search results page or website on the Google Network \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Impressions \| \| Description \| Count of how often your ad has appeared on a search results page or website on the Google Network \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| impressions** |
| \| Display name \| Impressions \| \| --- \| --- \| \| Description \| Count of how often your ad has appeared on a search results page or website on the Google Network \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Impressions |
| Description | Count of how often your ad has appeared on a search results page or website on the Google Network |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| keyword** \| \| --- \| \| \\| Display name \\| Keyword \\| \\| --- \\| --- \\| \\| Description \\| The text of the keyword (at most 80 characters and 10 words) \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Keyword \| \| Description \| The text of the keyword (at most 80 characters and 10 words) \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| keyword** |
| \| Display name \| Keyword \| \| --- \| --- \| \| Description \| The text of the keyword (at most 80 characters and 10 words) \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Keyword |
| Description | The text of the keyword (at most 80 characters and 10 words) |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| keyword_final_url** \| \| --- \| \| \\| Display name \\| Keyword final URL \\| \\| --- \\| --- \\| \\| Description \\| The list of possible final URLs after all cross-domain redirects for the ad \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.url](/apidocs/field-data-types#text) \\| \| \| Display name \| Keyword final URL \| \| Description \| The list of possible final URLs after all cross-domain redirects for the ad \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| |
| keyword_final_url** |
| \| Display name \| Keyword final URL \| \| --- \| --- \| \| Description \| The list of possible final URLs after all cross-domain redirects for the ad \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| |
| Display name | Keyword final URL |
| Description | The list of possible final URLs after all cross-domain redirects for the ad |
| Field type | dimension |
| Data type | [string.text.url](/apidocs/field-data-types#text) |
| \| keyword_id** \| \| --- \| \| \\| Display name \\| Keyword ID \\| \\| --- \\| --- \\| \\| Description \\| The ID of the criterion \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Keyword ID \| \| Description \| The ID of the criterion \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| keyword_id** |
| \| Display name \| Keyword ID \| \| --- \| --- \| \| Description \| The ID of the criterion \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Keyword ID |
| Description | The ID of the criterion |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| keyword_match_type** \| \| --- \| \| \\| Display name \\| Keyword match type \\| \\| --- \\| --- \\| \\| Description \\| The match type of the keyword \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Keyword match type \| \| Description \| The match type of the keyword \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| keyword_match_type** |
| \| Display name \| Keyword match type \| \| --- \| --- \| \| Description \| The match type of the keyword \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Keyword match type |
| Description | The match type of the keyword |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| visits** \| \| --- \| \| \\| Display name \\| Visits \\| \\| --- \\| --- \\| \\| Description \\| Clicks that Search Ads 360 has successfully recorded and forwarded to an advertiser's landing page \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Visits \| \| Description \| Clicks that Search Ads 360 has successfully recorded and forwarded to an advertiser's landing page \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| visits** |
| \| Display name \| Visits \| \| --- \| --- \| \| Description \| Clicks that Search Ads 360 has successfully recorded and forwarded to an advertiser's landing page \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Visits |
| Description | Clicks that Search Ads 360 has successfully recorded and forwarded to an advertiser's landing page |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |