---
title: "Google Merchant Center connection guide"
slug: "google-merchant-center-connection-guide"
description: "Connect your Google Merchant Center data to Supermetrics with our guide on permissions, query types, and connection instructions for seamless data access."
updated: 2026-07-08T09:01:07Z
published: 2026-07-08T09:01:07Z
canonical: "docs.supermetrics.com/google-merchant-center-connection-guide"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.supermetrics.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Google Merchant Center connection guide

This guide contains all permissions and requirements for connecting your Google Merchant Center data to Supermetrics.

You can connect to data sources from the [Data sources page on the Supermetrics Hub](https://hub.supermetrics.com/token-management). On the Hub, you can also [share an authentication link](https://docs.supermetrics.com/v1/docs/how-to-connect-to-data-sources-from-supermetrics-hub#share-authentication-link) to connect to a data source you don't have direct access to.

After you connect to the data source on the Hub, you can use the data source connection in [all available destinations](/docs/google-merchant-center-connection-guide#connection-instructions).

## Required permissions

You must have both the **Standard** and **Reporting manager** permissions in the Google Merchant Center account you want to pull data from.

## Query types

Query types define what sort of metrics and dimensions are available. You need to select one of the following query types when pulling data:

- **Performance**: Retrieve merchant performance metrics matching the search query and optionally segmented by selected dimensions.
- **Product**: Offers an overview of all your products.
- **Diagnostics**: Offers issue reporting across your account and items grouped by the context in which your product data might show.

## Connection instructions

When connecting to Google Merchant Center, you need to log in to Google and select the account to use.

1. Select the Google Merchant Center data source [on the Supermetrics Hub](https://hub.supermetrics.com/token-management) or in the data destination.
2. If prompted, choose to make this connection [shared or private](https://docs.supermetrics.com/docs/about-shared-and-private-connections).
3. Click **Start**.
4. Select the Google account associated with your Google Merchant Center account where you want to fetch data from.
5. Click **Allow** to allow the Supermetrics app to access your profile data.
6. In your data destination, select the query type to use.

See detailed instructions on [how to connect to a data source from the Supermetrics Hub](https://docs.supermetrics.com/docs/how-to-connect-to-data-sources-from-supermetrics-hub).

You can also connect to Google Merchant Center from these destinations:

- Google Sheets: [How to connect to a Supermetrics data source in Google Sheets](https://docs.supermetrics.com/docs/how-to-connect-to-a-supermetrics-data-source-in-google-sheets)
- Data Studio: [How to connect data sources to Data Studio](/v1/docs/how-to-connect-data-sources-to-data-studio)
- Excel: [How to connect data sources to Excel with Supermetrics](https://docs.supermetrics.com/docs/how-to-connect-data-sources-to-excel-with-supermetrics)
- Power BI: [How to create your first Supermetrics query for Power BI](https://docs.supermetrics.com/docs/how-to-create-your-first-supermetrics-query-for-power-bi)
- The Supermetrics API: [How to use the Query Manager](https://docs.supermetrics.com/docs/how-to-use-the-query-manager)
- Data warehouse and cloud storage (Hub): [How to create a transfer](https://docs.supermetrics.com/docs/how-to-create-a-transfer)
- BigQuery (marketplace): [How to create a BigQuery (marketplace) transfer](https://docs.supermetrics.com/v1/docs/how-to-create-a-bigquery-marketplace-transfer)

## More resources

- [How to reauthenticate a data source connection](/v1/docs/how-to-reauthenticate-a-data-source-connection)
- [How to manage data source connections on the Supermetrics Hub](https://docs.supermetrics.com/docs/how-to-manage-data-source-connections-on-supermetrics-hub)