Google Merchant Center fields

  • Updated on Oct 6, 2025
  • Published on Aug 5, 2025
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Supermetrics brings all your Google Merchant Center data into Google Sheets, Looker Studio, Power BI, Excel, BigQuery, Snowflake, Redshift, Azure

7 metrics104 dimensions

ACCOUNT

merchant_performance_view__account_name
Field label Account name
Description Account name
Field type dimension
Data type string.text.value
merchant_performance_view__account_id
Field label Account ID
Description Account ID
Field type dimension
Data type string.text.value
diagnostics__account_name
Field label Account name
Description Account name
Field type dimension
Data type string.text.value
diagnostics__account_id
Field label Account ID
Description Account ID
Field type dimension
Data type string.text.value
product__account_name
Field label Account name
Description Account name
Field type dimension
Data type string.text.value
product__account_id
Field label Account ID
Description Account ID
Field type dimension
Data type string.text.value

CUSTOM LABEL

merchant_performance_view__custom_label_zero
Field label Custom label 0
Description The label that you assigned to the product
Field type dimension
Data type string.text.value
merchant_performance_view__custom_label_one
Field label Custom label 1
Description The label that you assigned to the product
Field type dimension
Data type string.text.value
merchant_performance_view__custom_label_two
Field label Custom label 2
Description The label that you assigned to the product
Field type dimension
Data type string.text.value
merchant_performance_view__custom_label_three
Field label Custom label 3
Description The label that you assigned to the product
Field type dimension
Data type string.text.value
merchant_performance_view__custom_label_four
Field label Custom label 4
Description The label that you assigned to the product
Field type dimension
Data type string.text.value
product__custom_label_zero
Field label Custom label 0
Description Custom label 0 for custom grouping of items in a Shopping campaign
Field type dimension
Data type string.text.value
product__custom_label_one
Field label Custom label 1
Description Custom label 1 for custom grouping of items in a Shopping campaign
Field type dimension
Data type string.text.value
product__custom_label_two
Field label Custom label 2
Description Custom label 2 for custom grouping of items in a Shopping campaign
Field type dimension
Data type string.text.value
product__custom_label_three
Field label Custom label 3
Description Custom label 3 for custom grouping of items in a Shopping campaign
Field type dimension
Data type string.text.value
product__custom_label_four
Field label Custom label 4
Description Custom label 4 for custom grouping of items in a Shopping campaign
Field type dimension
Data type string.text.value

DATASOURCE

dataSourceName
Field label Data source
Description The name of the source for this data, as listed on supermetrics.com/docs
Field type dimension
Data type string.text.value
Destinations API, Data warehouse
system_metadata.data_source_logins
Field label Data source logins
Description The data source login accounts that were used to authenticate against the data source
Field type dimension
Data type string.text.json
system_metadata.data_source_login_owners
Field label Data source login owners
Description The Supermetrics users that created the data source login connections
Field type dimension
Data type string.text.json

ENGAGEMENT

merchant_performance_view__impressions
Field label Impressions
Description How often your product was shows on Google
Field type metric
Data type int.number.value
merchant_performance_view__clicks
Field label Clicks
Description The total number of clicks on your product on Google that led to visits to your product detail pages
Field type metric
Data type int.number.value
merchant_performance_view__ctr
Field label CTR
Description Shows how often people who saw your products on Google ended up clicking on them and visiting your product detail page. (impressions). (Clicks / impressions)
Field type metric
Data type float.number.ratio
merchant_performance_view__conversions
Field label Conversions
Description Conversion are when customer completed a desired action on your website or app, such as buying your product
Field type metric
Data type int.number.value
merchant_performance_view__conversions_rate
Field label Conversion rate
Description Conversion rate is a ratio showing how often your customers clicked on your products on Google, completed a desired actions your website or app, such as buying your product. (Conversions / clicks)
Field type metric
Data type float.number.ratio

ITEM LEVEL ISSUE

diagnostics__issue_code
Field label Issue code
Description The error code of the issue
Field type dimension
Data type string.text.value
diagnostics__issue_servability
Field label Issue servability
Description How this issue affects serving of the offer
Field type dimension
Data type string.text.value
diagnostics__issue_resolution
Field label Issue resolution
Description Whether the issue can be resolved by the merchant
Field type dimension
Data type string.text.value
diagnostics__issue_attribute_name
Field label Issue attribute name
Description The attribute's name, if the issue is caused by a single attribute
Field type dimension
Data type string.text.value
diagnostics__issue_destination
Field label Issue destination
Description The destination the issue applies to
Field type dimension
Data type string.text.value
diagnostics__issue_description
Field label Issue description
Description A short issue description in English
Field type dimension
Data type string.text.value
diagnostics__issue_detail
Field label Issue detail
Description A detailed issue description in English
Field type dimension
Data type string.text.value
diagnostics__issue_documentation
Field label Issue documentation
Description The URL of a web page to help with resolving this issue
Field type dimension
Data type string.text.url
diagnostics__issue_applicable_countries
Field label Issue applicable countries
Description List of country codes (ISO 3166-1 alpha-2) where issue applies to the offer
Field type dimension
Data type string.text.value

OTHER

merchant_performance_view__program
Field label Program
Description Program to which metrics apply, for example, Free Product Listing
Field type dimension
Data type string.text.value
merchant_performance_view__currency_code
Field label Currency code
Description Currency in which price metrics are represented
Field type dimension
Data type string.currency.code
merchant_performance_view__customer_country_code
Field label Customer country code
Description Country where the customer is located at the time of the action
Field type dimension
Data type string.geo.country.twolettercode

PRODUCT

merchant_performance_view__product_id
Field label Product ID
Description A unique identifier of your product
Field type dimension
Data type string.text.value
merchant_performance_view__title
Field label Title
Description The name that describes your product
Field type dimension
Data type string.text.value
merchant_performance_view__brand
Field label Brand
Description Brand of the product
Field type dimension
Data type string.text.value
diagnostics__id
Field label Product ID
Description The ID of the product for which status is reported
Field type dimension
Data type string.text.value
diagnostics__title
Field label Title
Description The title of the product
Field type dimension
Data type string.text.value
diagnostics__product_destination
Field label Destination
Description The name of the destination
Field type dimension
Data type string.text.value
diagnostics__status
Field label Status
Description Destination approval status
Field type dimension
Data type string.text.value
diagnostics__approved_countries
Field label Approved countries
Description List of country codes (ISO 3166-1 alpha-2) where the offer is approved
Field type dimension
Data type string.text.value
diagnostics__pending_countries
Field label Pending countries
Description List of country codes (ISO 3166-1 alpha-2) where the offer is pending approval
Field type dimension
Data type string.text.value
diagnostics__disapproved_countries
Field label Disapproved countries
Description List of country codes (ISO 3166-1 alpha-2) where the offer is disapproved
Field type dimension
Data type string.text.value
diagnostics__creation_date
Field label Creation date
Description Date on which the item has been created, in ISO 8601 format
Field type dimension
Data type string.time.datetime
diagnostics__last_update_date
Field label Last update date
Description Date on which the item has been last updated, in ISO 8601 format
Field type dimension
Data type string.time.datetime
diagnostics__google_expiration_date
Field label Google expiration date
Description Date on which the item expires in Google Shopping, in ISO 8601 format
Field type dimension
Data type string.time.datetime
product__item_id
Field label Item ID
Description A unique identifier for the item
Field type dimension
Data type string.text.value
product__title
Field label Title
Description Title of the item
Field type dimension
Data type string.text.value
product__description
Field label Description
Description Description of the item
Field type dimension
Data type string.text.value
product__image_link_gs
Field label Image link
Description URL of an image of the item
Field type dimension
Data type string.text.url
Destinations Google Sheets
product__brand
Field label Brand
Description The publicly recognized name of the company that makes your product
Field type dimension
Data type string.text.value
product__condition
Field label Condition
Description Condition or state of the item
Field type dimension
Data type string.text.value
product__availability
Field label Availability
Description Availability status of the item
Field type dimension
Data type string.text.value
product__feed_label
Field label Feed label
Description Feed label for the item
Field type dimension
Data type string.text.value
product__language
Field label Language
Description The two-letter ISO 639-1 language code for the item
Field type dimension
Data type string.text.value
product__source
Field label Source
Description Currency in which price metrics are represented
Field type dimension
Data type string.text.value

PRODUCT ADVANCED

product__product_id
Field label Product ID
Description The REST ID of the product
Field type dimension
Data type string.text.value
product__mpn
Field label MPN (Manufacturer Partner Number)
Description Manufacturer Part Number (MPN) of the item
Field type dimension
Data type string.text.value
product__gtin
Field label GTIN
Description Global Trade Item Number (GTIN) of the item
Field type dimension
Data type string.text.value
product__product_type
Field label Product type
Description Categories of the item
Field type dimension
Data type string.text.value
product__target_country
Field label Target country
Description The CLDR territory code for the item's country of sale
Field type dimension
Data type string.geo.country.twolettercode
product__google_product_category
Field label Google product category
Description Google's category of the item (see Google product taxonomy)
Field type dimension
Data type string.text.value
product__item_group_id
Field label Item group ID
Description Shared identifier for all variants of the same product
Field type dimension
Data type string.text.value
product__shipping_label
Field label Shipping label
Description The shipping label of the product, used to group product in account-level shipping rules
Field type dimension
Data type string.text.value
product__channel
Field label Channel
Description The item's channel (online or local)
Field type dimension
Data type string.text.value

PRODUCT CATEGORY

merchant_performance_view__product_category_one
Field label Product category (1st level)
Description The product category defined by Google and assigned to your product
Field type dimension
Data type string.text.value
merchant_performance_view__product_category_two
Field label Product category (2nd level)
Description The product category defined by Google and assigned to your product
Field type dimension
Data type string.text.value
merchant_performance_view__product_category_three
Field label Product category (3rd level)
Description The product category defined by Google and assigned to your product
Field type dimension
Data type string.text.value
merchant_performance_view__product_category_four
Field label Product category (4th level)
Description The product category defined by Google and assigned to your product
Field type dimension
Data type string.text.value
merchant_performance_view__product_category_five
Field label Product category (5th level)
Description The product category defined by Google and assigned to your product
Field type dimension
Data type string.text.value

PRODUCT TYPE

merchant_performance_view__product_type_one
Field label Product type (1st level)
Description The category that you defined for your product
Field type dimension
Data type string.text.value
merchant_performance_view__product_type_two
Field label Product type (2nd level)
Description The category that you defined for your product
Field type dimension
Data type string.text.value
merchant_performance_view__product_type_three
Field label Product type (3rd level)
Description The category that you defined for your product
Field type dimension
Data type string.text.value
merchant_performance_view__product_type_four
Field label Product type (4th level)
Description The category that you defined for your product
Field type dimension
Data type string.text.value
merchant_performance_view__product_type_five
Field label Product type (5th level)
Description The category that you defined for your product
Field type dimension
Data type string.text.value

PRODUCTS

diagnostics__number_of_products
Field label Number of products
Description The number of products
Field type metric
Data type int.number.value
product__number_of_products
Field label Number of products
Description The number of products
Field type metric
Data type int.number.value

QUERY

system_metadata.query_date_range_start
Field label Start date
Description The start date of the requested query
Field type dimension
Data type string.time.date
system_metadata.query_date_range_end
Field label End date
Description The end date of the requested query
Field type dimension
Data type string.time.date
system_metadata.query_timezone
Field label Timezone
Description The timezone that is supplied to the query
Field type dimension
Data type string.time.timezone
system_metadata.query_filters
Field label Filters
Description All filters used in the query
Field type dimension
Data type string.text.json
system_metadata.query_date_start
Field label Start
Description When the query was started
Field type dimension
Data type string.time.datetime
system_metadata.query_date_end
Field label End
Description When the query completed
Field type dimension
Data type string.time.datetime
system_metadata.query_duration
Field label Duration
Description The duration in seconds of the query
Field type dimension
Data type int.duration.seconds
system_metadata.query_accounts
Field label Accounts
Description A list of accounts of which the data was pulled from
Field type dimension
Data type string.text.json

SALES

product__price
Field label Price
Description The price represented as a number
Field type dimension
Data type string.text.value
product__currency
Field label Currency
Description The currency of the price
Field type dimension
Data type string.currency.code
product__tax_category
Field label Tax category
Description The tax category of the product, used to configure detailed tax nexus in account-level tax settings
Field type dimension
Data type string.text.value

TIME

today
Field label Today
Description Today's date, e.g. 2017-01-31
Field type dimension
Data type string.time.date
Destinations API, Data warehouse
merchant_performance_view__year
Field label Year
Field type dimension
Data type string.time.year
merchant_performance_view__year_of_week
Field label Year of week (Sun-Sat)
Field type dimension
Data type string.time.year
merchant_performance_view__year_of_week_iso
Field label Year of week (Mon-Sun)
Field type dimension
Data type string.time.year
merchant_performance_view__year_month
Field label Year & month
Field type dimension
Data type string.time.yearmonth
merchant_performance_view__month
Field label Month
Field type dimension
Data type string.time.month
merchant_performance_view__year_week
Field label Year & week (Sun-Sat)
Field type dimension
Data type string.time.yearweek
merchant_performance_view__year_week_iso
Field label Year & week (Mon-Sun)
Field type dimension
Data type string.time.yearweekiso
merchant_performance_view__week
Field label Week (Sun-Sat)
Field type dimension
Data type string.time.week
merchant_performance_view__week_iso
Field label Week (Mon-Sun)
Field type dimension
Data type string.time.weekiso
merchant_performance_view__day_of_month
Field label Day of month
Field type dimension
Data type string.time.dayofmonth
merchant_performance_view__day_of_week_name
Field label Day of week (Sun-Sat)
Field type dimension
Data type string.time.dayofweek
merchant_performance_view__day_of_week_name_iso
Field label Day of week (Mon-Sun)
Field type dimension
Data type string.time.dayofweekiso
merchant_performance_view__date
Field label Date
Field type dimension
Data type string.time.date
merchant_performance_view__atom
Field label Datetime
Field type dimension
Data type string.time.datetime
diagnostics__today
Field label Today
Description A date field for today
Field type dimension
Data type string.time.date
Destinations Google Sheets
product__today
Field label Today
Description A date field for today
Field type dimension
Data type string.time.date
Destinations Google Sheets, Looker Studio