--- title: "Google Display & Video 360 updates" slug: "google-display-video-360-updates" description: "Explore the latest updates in Google Display & Video 360, featuring new metrics, dimensions, and enhanced reporting capabilities for better ad performance." updated: 2026-01-23T09:46:13Z published: 2026-01-23T09:46:13Z --- > ## Documentation Index > Fetch the complete documentation index at: https://docs.supermetrics.com/llms.txt > Use this file to discover all available pages before exploring further. # Google Display & Video 360 updates Updates on the Google Display & Video 360 data source, including new metrics, dimensions, and other features. ## January 2026 2026-01-23 New fields added: - Ad format (YouTube) ## October 2024 2024-10-01 New fields added: - Insertion order integration code - Expansions - Average interaction time - Total interaction time - Interactive impressions - Video companion clicks ## September 2024 2024-09-25 New field added: - Client cost (Advertiser) ## February 2024 2024-02-02 New field added: - Line item integration code ## January 2024 2024-01-04 New metrics added: - Custom fee 1 (Advertiser) - Custom fee 2 (Advertiser) - Custom fee 3 (Advertiser) - Custom fee 4 (Advertiser) - Custom fee 5 (Advertiser) - Regulatory operating costs (Advertiser) - Regulatory operating costs (Partner) - Regulatory operating costs (USD) New dimension added: - Advertiser integration code ## November 2023 2023-11-14 New metric added: - Unique reach: average impression frequency ## July 2023 2023-07-04 New dimensions added: - Budget segment budget - Budget segment end date - Budget segment name - Budget segment pacing percentage - Budget segment start date - Budget segment type - Line item pacing percentage ## January 2023 2023-01-31 The following fields have been deprecated, please remove them from your reporting: - User list (targeted) - Please use “Attributed user list” instead - Video companion type - Regular channel ID - Brandsafe channel ID ## August 2022 2022-08-09 New fields added: - Media type - Unique reach impression reach - Unique reach total reach ## January 2022 2022-01-11 New dimensions have been added: - Data provider name - Carrier name - User list name (1st party) - User list name (3rd party) - Creative integration code - Category (TrueView) - Custom affinity (TrueView) - Detailed demographics name (TrueView) - Detailed demographics ID (TrueView) - DMA Name (TrueView) - Household income (TrueView) - Keyword (TrueView) - Placement name (TrueView) - Placement ID (TrueView) - Remarketing list name (TrueView) - Ad type name (TrueView) - Ad video name - Ad video ID New metrics have been added: - Audio complete listens - % of completed impressions visible (ActiveView) - % of first quartile impressions visible (ActiveView) - % of midpoint impressions visible (ActiveView) - % of third quartile impressions visible (ActiveView) - YouTube: Revenue eCPE (Advertiser) - YouTube: Revenue eCPE (Partner) - YouTube: Revenue eCPE (USD) - YouTube: Cost per conversion (Advertiser) - YouTube: Cost per conversion (Partner) - YouTube: Cost per conversion (USD) - Conversions (TrueView) - View conversion rate (TrueView) - YouTube: Revenue eCPV (Advertiser) - YouTube: Revenue eCPV (Partner) - YouTube: Revenue eCPV (USD) - Earned playlist additions - Earned shares - Earned subscribers - Engagements - Engagement rate - Impression share - Lost impression share (budget) - Lost impression share (rank) - Total conversion value (Advertiser) - Total conversion value (Partner) - Total conversion value (USD) - Unique viewers ## November 2021 2021-11-18 New dimensions added: - Placement name (managed) - Placement ID (managed) - Placement name (all YouTube channels) - Placement ID (all YouTube channels) ## August 2021 2021-08-05 - New dimension added: - App/URL ## Aug 2020 2020-08-12 New dimensions added: - Inventory rate type - Inventory commitment type - Inventory delivery method - Inventory source group - Inventory source group ID - Inventory source type - TrueView Ad name - TrueView Ad group name 2020-08-19 New fields added: - Billable impressions - CM placement ID - Platform fee rate - Audience list - Audience list type 2020-08-27 New metrics added: - Average viewable time (ActiveView) - Audio 1st quartile - Audio midpoint - Audio 3rd quartile - Audio pauses - Audio starts - Audio stops 'TrueView Ad ID' now correctly fetches the FILTER_TRUEVIEW_AD_GROUP_AD_ID data ## May 2020 2020-05-13 Connector was upgraded to use DoubleClick Bid Manager API v1.1. ## Dec. 2019 2019-12-17 Added ability to select the advertiser as well as the profile in the account selection section. ## Nov. 2019 2019-11-12 New fields have been added: - TrueView Ad ID - TrueView Ad Group ID - Earned likes - Earned views - View rate - View through conversions - Views - Attributed user list These fields have been deprecated as they are no longer available in the API: - Age - Gender Note that the "TrueView" versions still should be functional. ## July 2019 2019-07-23 New field added: - Floodlight activity The following fields have been deprecated in the API and will return null values. If they have a replacement field, it will be noted and you can update your reporting to use the new version, otherwise the field no longer exists and cannot be used going forward. - DV360 Activity - replaced by Floodlight activity - DV360 Activity status - DV360 Activity ID - replaced by Floodlight activity ID ## May 2019 2019-05-09: For clarity and to more closely align with Google's naming, we have updated the connector name from "Google Display & Video 360 (Bid Manager)" to "Google Display & Video 360". ## Mar. 2019 2019-03-25 New cookie reach metrics added: - Average number of impressions per cookie - Number of user cookies reached ## Oct. 2018 2018-10-09 - New dimension has been added: - Creative size ## July 2018 2018-07-26 New dimensions added: - Campaign - Campaign ID