--- title: "Google Display & Video 360 updates and field changes | Supermetrics" slug: "google-display-video-360-updates" description: "Explore the latest updates in Google Display & Video 360, featuring new metrics, dimensions, and enhanced reporting capabilities for better ad performance." updated: 2026-10-05T11:39:51Z published: 2026-10-05T11:39:51Z canonical: "docs.supermetrics.com/google-display-video-360-updates" --- > ## Documentation Index > Fetch the complete documentation index at: https://docs.supermetrics.com/llms.txt > Use this file to discover all available pages before exploring further. # Google Display & Video 360 updates Updates on the Google Display & Video 360 data source, including new metrics, dimensions, and other features. ## January 2026 2026-01-23 New fields added: - Ad format (YouTube) ## February 2025 2025-02-04 On February 4, 2025, Google changed the default behavior for certain unique reach fields, both within the Instant reporting/UI and the API. The Google Display & Video 360 data source matches the default behavior of Google Display & Video 360's native reporting. This means that before February 4, 2025, the reach fields we support will continue to return "higher confidence" data. On February 4, the reach fields start to return "lower confidence" data and should align with Google Display & Video 360's native reporting if no action is taken. Reach fields that are affected: - Unique reach: average impression frequency - Unique reach total reach - Unique reach impression reach For more details about the change itself and how to use the settings in Google Display & Video 360's native reporting, please see the following articles in Google's documentation: - [Introducing lower confidence reach data in the Bid Manager API](https://ads-developers.googleblog.com/2024/11/introducing-lower-confidence-reach-data.html) - [Measuring reach and frequency](https://support.google.com/displayvideo/answer/15272050?hl=en-IE&sjid=17259519928395721873-EU) ## October 2024 2024-10-01 New fields added: - Insertion order integration code - Expansions - Average interaction time - Total interaction time - Interactive impressions - Video companion clicks ## September 2024 2024-09-25 New field added: - Client cost (Advertiser) ## February 2024 2024-02-02 New field added: - Line item integration code ## January 2024 2024-01-04 New metrics added: - Custom fee 1 (Advertiser) - Custom fee 2 (Advertiser) - Custom fee 3 (Advertiser) - Custom fee 4 (Advertiser) - Custom fee 5 (Advertiser) - Regulatory operating costs (Advertiser) - Regulatory operating costs (Partner) - Regulatory operating costs (USD) New dimension added: - Advertiser integration code ## November 2023 2023-11-14 New metric added: - Unique reach: average impression frequency ## July 2023 2023-07-04 New dimensions added: - Budget segment budget - Budget segment end date - Budget segment name - Budget segment pacing percentage - Budget segment start date - Budget segment type - Line item pacing percentage ## January 2023 2023-01-31 The following fields have been deprecated, please remove them from your reporting: - User list (targeted) - Please use “Attributed user list” instead - Video companion type - Regular channel ID - Brandsafe channel ID ## August 2022 2022-08-09 New fields added: - Media type - Unique reach impression reach - Unique reach total reach ## January 2022 2022-01-11 New dimensions have been added: - Data provider name - Carrier name - User list name (1st party) - User list name (3rd party) - Creative integration code - Category (TrueView) - Custom affinity (TrueView) - Detailed demographics name (TrueView) - Detailed demographics ID (TrueView) - DMA Name (TrueView) - Household income (TrueView) - Keyword (TrueView) - Placement name (TrueView) - Placement ID (TrueView) - Remarketing list name (TrueView) - Ad type name (TrueView) - Ad video name - Ad video ID New metrics have been added: - Audio complete listens - % of completed impressions visible (ActiveView) - % of first quartile impressions visible (ActiveView) - % of midpoint impressions visible (ActiveView) - % of third quartile impressions visible (ActiveView) - YouTube: Revenue eCPE (Advertiser) - YouTube: Revenue eCPE (Partner) - YouTube: Revenue eCPE (USD) - YouTube: Cost per conversion (Advertiser) - YouTube: Cost per conversion (Partner) - YouTube: Cost per conversion (USD) - Conversions (TrueView) - View conversion rate (TrueView) - YouTube: Revenue eCPV (Advertiser) - YouTube: Revenue eCPV (Partner) - YouTube: Revenue eCPV (USD) - Earned playlist additions - Earned shares - Earned subscribers - Engagements - Engagement rate - Impression share - Lost impression share (budget) - Lost impression share (rank) - Total conversion value (Advertiser) - Total conversion value (Partner) - Total conversion value (USD) - Unique viewers ## November 2021 2021-11-18 New dimensions added: - Placement name (managed) - Placement ID (managed) - Placement name (all YouTube channels) - Placement ID (all YouTube channels) ## August 2021 2021-08-05 - New dimension added: - App/URL ## Aug 2020 2020-08-12 New dimensions added: - Inventory rate type - Inventory commitment type - Inventory delivery method - Inventory source group - Inventory source group ID - Inventory source type - TrueView Ad name - TrueView Ad group name 2020-08-19 New fields added: - Billable impressions - CM placement ID - Platform fee rate - Audience list - Audience list type 2020-08-27 New metrics added: - Average viewable time (ActiveView) - Audio 1st quartile - Audio midpoint - Audio 3rd quartile - Audio pauses - Audio starts - Audio stops 'TrueView Ad ID' now correctly fetches the FILTER_TRUEVIEW_AD_GROUP_AD_ID data ## May 2020 2020-05-13 Connector was upgraded to use DoubleClick Bid Manager API v1.1. ## Dec. 2019 2019-12-17 Added ability to select the advertiser as well as the profile in the account selection section. ## Nov. 2019 2019-11-12 New fields have been added: - TrueView Ad ID - TrueView Ad Group ID - Earned likes - Earned views - View rate - View through conversions - Views - Attributed user list These fields have been deprecated as they are no longer available in the API: - Age - Gender Note that the "TrueView" versions still should be functional. ## July 2019 2019-07-23 New field added: - Floodlight activity The following fields have been deprecated in the API and will return null values. If they have a replacement field, it will be noted and you can update your reporting to use the new version, otherwise the field no longer exists and cannot be used going forward. - DV360 Activity - replaced by Floodlight activity - DV360 Activity status - DV360 Activity ID - replaced by Floodlight activity ID ## May 2019 2019-05-09: For clarity and to more closely align with Google's naming, we have updated the connector name from "Google Display & Video 360 (Bid Manager)" to "Google Display & Video 360". ## Mar. 2019 2019-03-25 New cookie reach metrics added: - Average number of impressions per cookie - Number of user cookies reached ## Oct. 2018 2018-10-09 - New dimension has been added: - Creative size ## July 2018 2018-07-26 New dimensions added: - Campaign - Campaign ID