---
title: "Google Analytics 4 report building guide"
slug: "google-analytics-4-report-building-guide"
description: "Centralize your Google Analytics 4 data, analyze events, sessions, and conversions, and optimize your marketing strategies with insightful queries."
updated: 2026-03-25T15:45:47Z
published: 2026-03-26T09:08:19Z
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.supermetrics.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Google Analytics 4 report building guide

Use the Google Analytics 4 data source connector to pull your website analytics data, such as events, sessions, and users. Centralize analytics data from all of your accounts and combine it with other marketing platforms.

## Before you begin

Before you build reports, you need to connect the data source to Supermetrics.

- **Connection instructions:** See our [Google Analytics 4 connection guide](/v1/docs/google-analytics-4-connection-guide).
- **Available metrics and dimensions:** Find the full list of fields in our [Google Analytics 4 field documentation](/v1/docs/google-analytics-4-fields).

## Popular queries

These query configurations help you track key performance indicators and analyze trends. You can use these settings in any Supermetrics destination, such as Data Explorer, Dashboards, Google Sheets, Data Studio, or data warehouse destinations.

### Compare event count to the previous period

See last month's total event count alongside the previous period's figure, so you can quickly assess whether engagement is trending up or down.

To fetch this data, use the following settings in your reporting or visualization tool:

| Setting | Value |
| --- | --- |
| Date range | Last month |
| Date range comparison | Previous period |
| Metrics | Event count |
| Suggested visualization | Scorecard |

#### Understanding the data

- **Event count:** The total number of events recorded within the reporting period.

### Track views by property over time

See how your GA4 properties have been viewed day by day this month, making it easy to spot traffic trends and compare performance across properties.

To fetch this data, use the following settings in your reporting or visualization tool:

| Setting | Value |
| --- | --- |
| Date range | This month to date |
| Metrics | Views |
| Dimensions | GA4 property, Date |
| Suggested visualization | Time series or line chart |

#### Understanding the data

- **Views:** The number of app screens or web pages your users viewed. Repeated views of a single page or screen are counted (`screen_view` + `page_view` events).
- **GA4 property:** The specific GA4 property the data belongs to, used to compare traffic across multiple properties.
- **Date:** Splits results by day so you can track view trends over time.

### Analyze sessions and conversions by campaign

See how many sessions and conversions each campaign generated in the last 7 days, helping you evaluate which campaigns are most effective at driving traffic and desired actions.

To fetch this data, use the following settings in your reporting or visualization tool:

| Setting | Value |
| --- | --- |
| Date range | Last 7 days |
| Metrics | Conversions, Sessions |
| Dimensions | Session campaign name |
| Suggested visualization | Table |

#### Understanding the data

- **Conversions:** The count of conversion events recorded within the reporting period.
- **Sessions:** The number of sessions that began on your site or app, triggered by a `session_start` event.
- **Session campaign name:** The name of the campaign associated with the session, used to compare conversion and session performance across campaigns.

### View website traffic by country

Take a look at which countries your website attracts users from. See if you have a growing audience in a region you have recently targeted.

To fetch this data, use the following settings in your reporting or visualization tool:

| Setting | Value |
| --- | --- |
| Date range | Last 28 days |
| Metrics | Views, Sessions |
| Dimensions | Country |
| Suggested visualization | Pie or geo chart |

#### Understanding the data

- **Views:** The number of app screens or web pages your users viewed. Repeated views of a single page or screen are counted (`screen_view` + `page_view` events).
- **Sessions:** The number of sessions that began on your site or app, triggered by a `session_start` event.
- **Country**: The country from which the user activity originated.

## More resources

See the Supermetrics blog for the [ultimate guide to Google Analytics 4](https://supermetrics.com/blog/ga4), a [comparison between Google Analytics 4 and Adobe Analytics](https://supermetrics.com/blog/google-analytics-4-vs-adobe-analytics), and [ways to bring your Google Analytics 4 data to Looker Studio](https://supermetrics.com/blog/data-into-looker-studio-in-a-post-ga4-api-quota-world).

You might also be interested in:

- [Supermetrics report template gallery](https://supermetrics.com/template-gallery)
- [Google Analytics 4 metrics and dimensions](/v1/docs/google-analytics-4-fields)