--- title: "Google Analytics 4 metrics and dimensions" slug: "google-analytics-4-fields" description: "Explore the complete list of Google Analytics 4 metrics and dimensions available through Supermetrics. Find every data field you need to build your ideal marketing reports." updated: 2026-04-16T15:00:31Z published: 2026-04-16T15:00:31Z --- > ## Documentation Index > Fetch the complete documentation index at: https://docs.supermetrics.com/llms.txt > Use this file to discover all available pages before exploring further. # Google Analytics 4 metrics and dimensions > Supermetrics brings all your Google Analytics 4 data into [Google Sheets](https://workspace.google.com/marketplace/app/supermetrics/523876908005), [Looker Studio](https://supermetrics.com/products/looker-studio), [Power BI](https://supermetrics.com/products/power-bi), [Excel](https://supermetrics.com/products/excel), [BigQuery](https://supermetrics.com/products/bigquery), [Snowflake](https://supermetrics.com/products/snowflake), [Redshift](https://supermetrics.com/products/amazon-redshift), [Azure](https://supermetrics.com/products/azure-synapse) 89 metrics261 dimensionsCustom fieldsSearch fields ### ACCOUNT | \| accountName** \| \| --- \| \| \\| Field label \\| Account name \\| \\| --- \\| --- \\| \\| Description \\| Name of the Google Analytics account \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Account name \| \| Description \| Name of the Google Analytics account \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | --- | | accountName** | | \| Field label \| Account name \| \| --- \| --- \| \| Description \| Name of the Google Analytics account \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Account name | | Description | Name of the Google Analytics account | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| accountId** \| \| --- \| \| \\| Field label \\| Account ID \\| \\| --- \\| --- \\| \\| Description \\| ID of the Google Analytics account \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Account ID \| \| Description \| ID of the Google Analytics account \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | accountId** | | \| Field label \| Account ID \| \| --- \| --- \| \| Description \| ID of the Google Analytics account \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Account ID | | Description | ID of the Google Analytics account | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| propertyName** \| \| --- \| \| \\| Field label \\| GA4 property \\| \\| --- \\| --- \\| \\| Description \\| The name of the Google Analytics 4 property \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| GA4 property \| \| Description \| The name of the Google Analytics 4 property \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | propertyName** | | \| Field label \| GA4 property \| \| --- \| --- \| \| Description \| The name of the Google Analytics 4 property \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | GA4 property | | Description | The name of the Google Analytics 4 property | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| propertyID** \| \| --- \| \| \\| Field label \\| GA4 property ID \\| \\| --- \\| --- \\| \\| Description \\| The ID of the Google Analytics 4 property \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| GA4 property ID \| \| Description \| The ID of the Google Analytics 4 property \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | propertyID** | | \| Field label \| GA4 property ID \| \| --- \| --- \| \| Description \| The ID of the Google Analytics 4 property \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | GA4 property ID | | Description | The ID of the Google Analytics 4 property | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | ### ADS | \| adFormat** \| \| --- \| \| \\| Field label \\| Ad format \\| \\| --- \\| --- \\| \\| Description \\| Describes the way ads looked and where they were located. Typical formats include 'Interstitial', 'Banner', 'Rewarded', and 'Native advanced' \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad format \| \| Description \| Describes the way ads looked and where they were located. Typical formats include 'Interstitial', 'Banner', 'Rewarded', and 'Native advanced' \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | --- | | adFormat** | | \| Field label \| Ad format \| \| --- \| --- \| \| Description \| Describes the way ads looked and where they were located. Typical formats include 'Interstitial', 'Banner', 'Rewarded', and 'Native advanced' \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Ad format | | Description | Describes the way ads looked and where they were located. Typical formats include 'Interstitial', 'Banner', 'Rewarded', and 'Native advanced' | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| adSourceName** \| \| --- \| \| \\| Field label \\| Ad source \\| \\| --- \\| --- \\| \\| Description \\| The source network that served the ad. Typical sources include 'AdMob Network', 'Liftoff', 'Facebook Audience Network', and 'Mediated house ads' \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad source \| \| Description \| The source network that served the ad. Typical sources include 'AdMob Network', 'Liftoff', 'Facebook Audience Network', and 'Mediated house ads' \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | adSourceName** | | \| Field label \| Ad source \| \| --- \| --- \| \| Description \| The source network that served the ad. Typical sources include 'AdMob Network', 'Liftoff', 'Facebook Audience Network', and 'Mediated house ads' \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Ad source | | Description | The source network that served the ad. Typical sources include 'AdMob Network', 'Liftoff', 'Facebook Audience Network', and 'Mediated house ads' | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| adUnitName** \| \| --- \| \| \\| Field label \\| Ad unit \\| \\| --- \\| --- \\| \\| Description \\| The name you chose to describe this Ad unit. Ad units are containers you place in your apps to show ads to users \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad unit \| \| Description \| The name you chose to describe this Ad unit. Ad units are containers you place in your apps to show ads to users \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | adUnitName** | | \| Field label \| Ad unit \| \| --- \| --- \| \| Description \| The name you chose to describe this Ad unit. Ad units are containers you place in your apps to show ads to users \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Ad unit | | Description | The name you chose to describe this Ad unit. Ad units are containers you place in your apps to show ads to users | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| adUnitExposure** \| \| --- \| \| \\| Field label \\| Ad unit exposure \\| \\| --- \\| --- \\| \\| Description \\| The time that an ad unit was exposed to a user, in milliseconds \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Ad unit exposure \| \| Description \| The time that an ad unit was exposed to a user, in milliseconds \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| | | adUnitExposure** | | \| Field label \| Ad unit exposure \| \| --- \| --- \| \| Description \| The time that an ad unit was exposed to a user, in milliseconds \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| | | Field label | Ad unit exposure | | Description | The time that an ad unit was exposed to a user, in milliseconds | | Field type | metric | | Data type | [float.number.value](/apidocs/field-data-types#number) | | \| publisherAdClicks** \| \| --- \| \| \\| Field label \\| Publisher ad clicks \\| \\| --- \\| --- \\| \\| Description \\| The number of ad_click events \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Publisher ad clicks \| \| Description \| The number of ad_click events \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | publisherAdClicks** | | \| Field label \| Publisher ad clicks \| \| --- \| --- \| \| Description \| The number of ad_click events \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Publisher ad clicks | | Description | The number of ad_click events | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| publisherAdImpressions** \| \| --- \| \| \\| Field label \\| Publisher ad impressions \\| \\| --- \\| --- \\| \\| Description \\| The number of ad_impression events \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Publisher ad impressions \| \| Description \| The number of ad_impression events \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | publisherAdImpressions** | | \| Field label \| Publisher ad impressions \| \| --- \| --- \| \| Description \| The number of ad_impression events \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Publisher ad impressions | | Description | The number of ad_impression events | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | ### ADVERTISER AD | \| advertiserAdClicks** \| \| --- \| \| \\| Field label \\| Ads clicks \\| \\| --- \\| --- \\| \\| Description \\| Total number of times users have clicked on an ad to reach the property. Includes clicks from linked integrations like linked Search Ads 360 advertisers. Also includes uploaded clicks from data import \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Ads clicks \| \| Description \| Total number of times users have clicked on an ad to reach the property. Includes clicks from linked integrations like linked Search Ads 360 advertisers. Also includes uploaded clicks from data import \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | --- | | advertiserAdClicks** | | \| Field label \| Ads clicks \| \| --- \| --- \| \| Description \| Total number of times users have clicked on an ad to reach the property. Includes clicks from linked integrations like linked Search Ads 360 advertisers. Also includes uploaded clicks from data import \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Ads clicks | | Description | Total number of times users have clicked on an ad to reach the property. Includes clicks from linked integrations like linked Search Ads 360 advertisers. Also includes uploaded clicks from data import | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| advertiserAdCost** \| \| --- \| \| \\| Field label \\| Ads cost \\| \\| --- \\| --- \\| \\| Description \\| The total amount you paid for your ads. Includes costs from linked integrations like linked Google Ads accounts. Also includes uploaded cost from data import; to learn more, see Import cost data \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Ads cost \| \| Description \| The total amount you paid for your ads. Includes costs from linked integrations like linked Google Ads accounts. Also includes uploaded cost from data import; to learn more, see Import cost data \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | advertiserAdCost** | | \| Field label \| Ads cost \| \| --- \| --- \| \| Description \| The total amount you paid for your ads. Includes costs from linked integrations like linked Google Ads accounts. Also includes uploaded cost from data import; to learn more, see Import cost data \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Ads cost | | Description | The total amount you paid for your ads. Includes costs from linked integrations like linked Google Ads accounts. Also includes uploaded cost from data import; to learn more, see Import cost data | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| advertiserAdCostPerClick** \| \| --- \| \| \\| Field label \\| Ads cost per click \\| \\| --- \\| --- \\| \\| Description \\| Ads cost per click is ad cost divided by ad clicks and is often abbreviated CPC \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| Aggregation \\| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \\| \| \| Field label \| Ads cost per click \| \| Description \| Ads cost per click is ad cost divided by ad clicks and is often abbreviated CPC \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| | | advertiserAdCostPerClick** | | \| Field label \| Ads cost per click \| \| --- \| --- \| \| Description \| Ads cost per click is ad cost divided by ad clicks and is often abbreviated CPC \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| | | Field label | Ads cost per click | | Description | Ads cost per click is ad cost divided by ad clicks and is often abbreviated CPC | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | Aggregation | [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) | | \| advertiserAdCostPerConversion** \| \| --- \| \| \\| Field label \\| Cost per conversion \\| \\| --- \\| --- \\| \\| Description \\| Cost per conversion is ad cost divided by conversions \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| Aggregation \\| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \\| \| \| Field label \| Cost per conversion \| \| Description \| Cost per conversion is ad cost divided by conversions \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| | | advertiserAdCostPerConversion** | | \| Field label \| Cost per conversion \| \| --- \| --- \| \| Description \| Cost per conversion is ad cost divided by conversions \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| | | Field label | Cost per conversion | | Description | Cost per conversion is ad cost divided by conversions | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | Aggregation | [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) | | \| advertiserAdImpressions** \| \| --- \| \| \\| Field label \\| Ads impressions \\| \\| --- \\| --- \\| \\| Description \\| The total number of impressions. Includes impressions from linked integrations like linked Display & Video 360 advertisers. Also includes uploaded impressions from data import \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Ads impressions \| \| Description \| The total number of impressions. Includes impressions from linked integrations like linked Display & Video 360 advertisers. Also includes uploaded impressions from data import \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | advertiserAdImpressions** | | \| Field label \| Ads impressions \| \| --- \| --- \| \| Description \| The total number of impressions. Includes impressions from linked integrations like linked Display & Video 360 advertisers. Also includes uploaded impressions from data import \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Ads impressions | | Description | The total number of impressions. Includes impressions from linked integrations like linked Display & Video 360 advertisers. Also includes uploaded impressions from data import | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | ### BASIC | \| activeUsers** \| \| --- \| \| \\| Field label \\| Active users \\| \\| --- \\| --- \\| \\| Description \\| The number of distinct users who visited your site or app \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| Aggregation \\| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \\| \| \| Field label \| Active users \| \| Description \| The number of distinct users who visited your site or app \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| | | --- | | activeUsers** | | \| Field label \| Active users \| \| --- \| --- \| \| Description \| The number of distinct users who visited your site or app \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| | | Field label | Active users | | Description | The number of distinct users who visited your site or app | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | Aggregation | [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) | | \| active7DayUsers** \| \| --- \| \| \\| Field label \\| 7-day active users \\| \\| --- \\| --- \\| \\| Description \\| The number of distinct active users on your site or app within a 7 day period. The 7 day period includes the last day in the report's date range \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| Aggregation \\| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \\| \| \| Field label \| 7-day active users \| \| Description \| The number of distinct active users on your site or app within a 7 day period. The 7 day period includes the last day in the report's date range \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| | | active7DayUsers** | | \| Field label \| 7-day active users \| \| --- \| --- \| \| Description \| The number of distinct active users on your site or app within a 7 day period. The 7 day period includes the last day in the report's date range \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| | | Field label | 7-day active users | | Description | The number of distinct active users on your site or app within a 7 day period. The 7 day period includes the last day in the report's date range | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | Aggregation | [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) | | \| active28DayUsers** \| \| --- \| \| \\| Field label \\| 28-day active users \\| \\| --- \\| --- \\| \\| Description \\| The number of distinct active users on your site or app within a 28 day period. The 28 day period includes the last day in the report's date range \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| Aggregation \\| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \\| \| \| Field label \| 28-day active users \| \| Description \| The number of distinct active users on your site or app within a 28 day period. The 28 day period includes the last day in the report's date range \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| | | active28DayUsers** | | \| Field label \| 28-day active users \| \| --- \| --- \| \| Description \| The number of distinct active users on your site or app within a 28 day period. The 28 day period includes the last day in the report's date range \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| | | Field label | 28-day active users | | Description | The number of distinct active users on your site or app within a 28 day period. The 28 day period includes the last day in the report's date range | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | Aggregation | [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) | | \| newUsers** \| \| --- \| \| \\| Field label \\| New users \\| \\| --- \\| --- \\| \\| Description \\| The number of users who interacted with your site or launched your app for the first time (event triggered: first_open or first_visit) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| New users \| \| Description \| The number of users who interacted with your site or launched your app for the first time (event triggered: first_open or first_visit) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | newUsers** | | \| Field label \| New users \| \| --- \| --- \| \| Description \| The number of users who interacted with your site or launched your app for the first time (event triggered: first_open or first_visit) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | New users | | Description | The number of users who interacted with your site or launched your app for the first time (event triggered: first_open or first_visit) | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| totalUsers** \| \| --- \| \| \\| Field label \\| Total users \\| \\| --- \\| --- \\| \\| Description \\| The number of distinct users who have logged at least one event, regardless of whether the site or app was in use when that event was logged \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| Aggregation \\| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \\| \| \| Field label \| Total users \| \| Description \| The number of distinct users who have logged at least one event, regardless of whether the site or app was in use when that event was logged \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| | | totalUsers** | | \| Field label \| Total users \| \| --- \| --- \| \| Description \| The number of distinct users who have logged at least one event, regardless of whether the site or app was in use when that event was logged \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| | | Field label | Total users | | Description | The number of distinct users who have logged at least one event, regardless of whether the site or app was in use when that event was logged | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | Aggregation | [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) | | \| sessions** \| \| --- \| \| \\| Field label \\| Sessions \\| \\| --- \\| --- \\| \\| Description \\| The number of sessions that began on your site or app (event triggered: session_start) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Sessions \| \| Description \| The number of sessions that began on your site or app (event triggered: session_start) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | sessions** | | \| Field label \| Sessions \| \| --- \| --- \| \| Description \| The number of sessions that began on your site or app (event triggered: session_start) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Sessions | | Description | The number of sessions that began on your site or app (event triggered: session_start) | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| sessionsPerUser** \| \| --- \| \| \\| Field label \\| Sessions per user \\| \\| --- \\| --- \\| \\| Description \\| The average number of sessions per user (Sessions divided by Active Users) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \\| Aggregation \\| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \\| \| \| Field label \| Sessions per user \| \| Description \| The average number of sessions per user (Sessions divided by Active Users) \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| | | sessionsPerUser** | | \| Field label \| Sessions per user \| \| --- \| --- \| \| Description \| The average number of sessions per user (Sessions divided by Active Users) \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| | | Field label | Sessions per user | | Description | The average number of sessions per user (Sessions divided by Active Users) | | Field type | metric | | Data type | [float.number.value](/apidocs/field-data-types#number) | | Aggregation | [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) | | \| engagedSessions** \| \| --- \| \| \\| Field label \\| Engaged sessions \\| \\| --- \\| --- \\| \\| Description \\| The number of sessions that lasted longer than 10 seconds, or had a conversion event, or had 2 or more screen views \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Engaged sessions \| \| Description \| The number of sessions that lasted longer than 10 seconds, or had a conversion event, or had 2 or more screen views \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | engagedSessions** | | \| Field label \| Engaged sessions \| \| --- \| --- \| \| Description \| The number of sessions that lasted longer than 10 seconds, or had a conversion event, or had 2 or more screen views \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Engaged sessions | | Description | The number of sessions that lasted longer than 10 seconds, or had a conversion event, or had 2 or more screen views | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| engagementRate** \| \| --- \| \| \\| Field label \\| Engagement rate \\| \\| --- \\| --- \\| \\| Description \\| The percentage of engaged sessions (Engaged sessions divided by Sessions) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Engagement rate \| \| Description \| The percentage of engaged sessions (Engaged sessions divided by Sessions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | engagementRate** | | \| Field label \| Engagement rate \| \| --- \| --- \| \| Description \| The percentage of engaged sessions (Engaged sessions divided by Sessions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | Field label | Engagement rate | | Description | The percentage of engaged sessions (Engaged sessions divided by Sessions) | | Field type | metric | | Data type | [float.number.ratio](/apidocs/field-data-types#number) | | \| avgUserEngagementDuration** \| \| --- \| \| \\| Field label \\| Average session length (sec) \\| \\| --- \\| --- \\| \\| Description \\| The average amount of time (in seconds) per session your website or app was in the foreground of users' devices \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Average session length (sec) \| \| Description \| The average amount of time (in seconds) per session your website or app was in the foreground of users' devices \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| | | avgUserEngagementDuration** | | \| Field label \| Average session length (sec) \| \| --- \| --- \| \| Description \| The average amount of time (in seconds) per session your website or app was in the foreground of users' devices \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| | | Field label | Average session length (sec) | | Description | The average amount of time (in seconds) per session your website or app was in the foreground of users' devices | | Field type | metric | | Data type | [float.number.value](/apidocs/field-data-types#number) | | \| userEngagementDuration** \| \| --- \| \| \\| Field label \\| Total user engagement duration (sec) \\| \\| --- \\| --- \\| \\| Description \\| The total amount of time (in seconds) your website or app was in the foreground of users' devices \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Total user engagement duration (sec) \| \| Description \| The total amount of time (in seconds) your website or app was in the foreground of users' devices \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| | | userEngagementDuration** | | \| Field label \| Total user engagement duration (sec) \| \| --- \| --- \| \| Description \| The total amount of time (in seconds) your website or app was in the foreground of users' devices \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| | | Field label | Total user engagement duration (sec) | | Description | The total amount of time (in seconds) your website or app was in the foreground of users' devices | | Field type | metric | | Data type | [float.number.value](/apidocs/field-data-types#number) | | \| screenPageViews** \| \| --- \| \| \\| Field label \\| Views \\| \\| --- \\| --- \\| \\| Description \\| The number of app screens or web pages your users viewed. Repeated views of a single page or screen are counted. (screen_view + page_view events) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Views \| \| Description \| The number of app screens or web pages your users viewed. Repeated views of a single page or screen are counted. (screen_view + page_view events) \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| | | screenPageViews** | | \| Field label \| Views \| \| --- \| --- \| \| Description \| The number of app screens or web pages your users viewed. Repeated views of a single page or screen are counted. (screen_view + page_view events) \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| | | Field label | Views | | Description | The number of app screens or web pages your users viewed. Repeated views of a single page or screen are counted. (screen_view + page_view events) | | Field type | metric | | Data type | [float.number.value](/apidocs/field-data-types#number) | | \| crashAffectedUsers** \| \| --- \| \| \\| Field label \\| Crash-affected users \\| \\| --- \\| --- \\| \\| Description \\| The number of users that logged a crash in this row of the report. For example if the report is time series by date, this metrics reports total users with at least one crash on this date. Crashes are events with the name "app_exception" \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Crash-affected users \| \| Description \| The number of users that logged a crash in this row of the report. For example if the report is time series by date, this metrics reports total users with at least one crash on this date. Crashes are events with the name "app_exception" \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | crashAffectedUsers** | | \| Field label \| Crash-affected users \| \| --- \| --- \| \| Description \| The number of users that logged a crash in this row of the report. For example if the report is time series by date, this metrics reports total users with at least one crash on this date. Crashes are events with the name "app_exception" \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Crash-affected users | | Description | The number of users that logged a crash in this row of the report. For example if the report is time series by date, this metrics reports total users with at least one crash on this date. Crashes are events with the name "app_exception" | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| crashFreeUsersRate** \| \| --- \| \| \\| Field label \\| Crash-free users rate \\| \\| --- \\| --- \\| \\| Description \\| The number of users without crash events (in this row of the report) divided by the total number of users. This metric is returned as a fraction; for example, 0.9243 means 92.43% of users were crash-free \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \\| Aggregation \\| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \\| \| \| Field label \| Crash-free users rate \| \| Description \| The number of users without crash events (in this row of the report) divided by the total number of users. This metric is returned as a fraction; for example, 0.9243 means 92.43% of users were crash-free \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| | | crashFreeUsersRate** | | \| Field label \| Crash-free users rate \| \| --- \| --- \| \| Description \| The number of users without crash events (in this row of the report) divided by the total number of users. This metric is returned as a fraction; for example, 0.9243 means 92.43% of users were crash-free \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| | | Field label | Crash-free users rate | | Description | The number of users without crash events (in this row of the report) divided by the total number of users. This metric is returned as a fraction; for example, 0.9243 means 92.43% of users were crash-free | | Field type | metric | | Data type | [float.number.ratio](/apidocs/field-data-types#number) | | Aggregation | [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) | | \| dauPerMau** \| \| --- \| \| \\| Field label \\| DAU / MAU \\| \\| --- \\| --- \\| \\| Description \\| The rolling percent of 30-day active users who are also 1-day active users. This metric is returned as a fraction; for example, 0.113 means 11.3% of 30-day active users were also 1-day active users \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \\| Aggregation \\| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \\| \| \| Field label \| DAU / MAU \| \| Description \| The rolling percent of 30-day active users who are also 1-day active users. This metric is returned as a fraction; for example, 0.113 means 11.3% of 30-day active users were also 1-day active users \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| | | dauPerMau** | | \| Field label \| DAU / MAU \| \| --- \| --- \| \| Description \| The rolling percent of 30-day active users who are also 1-day active users. This metric is returned as a fraction; for example, 0.113 means 11.3% of 30-day active users were also 1-day active users \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| | | Field label | DAU / MAU | | Description | The rolling percent of 30-day active users who are also 1-day active users. This metric is returned as a fraction; for example, 0.113 means 11.3% of 30-day active users were also 1-day active users | | Field type | metric | | Data type | [float.number.ratio](/apidocs/field-data-types#number) | | Aggregation | [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) | | \| dauPerWau** \| \| --- \| \| \\| Field label \\| DAU / WAU \\| \\| --- \\| --- \\| \\| Description \\| The rolling percent of 7-day active users who are also 1-day active users. This metric is returned as a fraction; for example, 0.082 means 8.2% of 7-day active users were also 1-day active users \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \\| Aggregation \\| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \\| \| \| Field label \| DAU / WAU \| \| Description \| The rolling percent of 7-day active users who are also 1-day active users. This metric is returned as a fraction; for example, 0.082 means 8.2% of 7-day active users were also 1-day active users \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| | | dauPerWau** | | \| Field label \| DAU / WAU \| \| --- \| --- \| \| Description \| The rolling percent of 7-day active users who are also 1-day active users. This metric is returned as a fraction; for example, 0.082 means 8.2% of 7-day active users were also 1-day active users \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| | | Field label | DAU / WAU | | Description | The rolling percent of 7-day active users who are also 1-day active users. This metric is returned as a fraction; for example, 0.082 means 8.2% of 7-day active users were also 1-day active users | | Field type | metric | | Data type | [float.number.ratio](/apidocs/field-data-types#number) | | Aggregation | [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) | | \| wauPerMau** \| \| --- \| \| \\| Field label \\| WAU / MAU \\| \\| --- \\| --- \\| \\| Description \\| The rolling percent of 30-day active users who are also 7-day active users. This metric is returned as a fraction; for example, 0.234 means 23.4% of 30-day active users were also 7-day active users \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \\| Aggregation \\| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \\| \| \| Field label \| WAU / MAU \| \| Description \| The rolling percent of 30-day active users who are also 7-day active users. This metric is returned as a fraction; for example, 0.234 means 23.4% of 30-day active users were also 7-day active users \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| | | wauPerMau** | | \| Field label \| WAU / MAU \| \| --- \| --- \| \| Description \| The rolling percent of 30-day active users who are also 7-day active users. This metric is returned as a fraction; for example, 0.234 means 23.4% of 30-day active users were also 7-day active users \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| | | Field label | WAU / MAU | | Description | The rolling percent of 30-day active users who are also 7-day active users. This metric is returned as a fraction; for example, 0.234 means 23.4% of 30-day active users were also 7-day active users | | Field type | metric | | Data type | [float.number.ratio](/apidocs/field-data-types#number) | | Aggregation | [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) | | \| screenPageViewsPerSession** \| \| --- \| \| \\| Field label \\| Views per session \\| \\| --- \\| --- \\| \\| Description \\| The number of app screens or web pages your users viewed per session. Repeated views of a single page or screen are counted. (screen_view + page_view events) / sessions \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \\| Aggregation \\| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \\| \| \| Field label \| Views per session \| \| Description \| The number of app screens or web pages your users viewed per session. Repeated views of a single page or screen are counted. (screen_view + page_view events) / sessions \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| | | screenPageViewsPerSession** | | \| Field label \| Views per session \| \| --- \| --- \| \| Description \| The number of app screens or web pages your users viewed per session. Repeated views of a single page or screen are counted. (screen_view + page_view events) / sessions \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| | | Field label | Views per session | | Description | The number of app screens or web pages your users viewed per session. Repeated views of a single page or screen are counted. (screen_view + page_view events) / sessions | | Field type | metric | | Data type | [float.number.value](/apidocs/field-data-types#number) | | Aggregation | [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) | | \| screenPageViewsPerUser** \| \| --- \| \| \\| Field label \\| Views per user \\| \\| --- \\| --- \\| \\| Description \\| The number of app screens or web pages your users viewed per active user. Repeated views of a single page or screen are counted. (screen_view + page_view events) / active users \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \\| Aggregation \\| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \\| \| \| Field label \| Views per user \| \| Description \| The number of app screens or web pages your users viewed per active user. Repeated views of a single page or screen are counted. (screen_view + page_view events) / active users \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| | | screenPageViewsPerUser** | | \| Field label \| Views per user \| \| --- \| --- \| \| Description \| The number of app screens or web pages your users viewed per active user. Repeated views of a single page or screen are counted. (screen_view + page_view events) / active users \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| | | Field label | Views per user | | Description | The number of app screens or web pages your users viewed per active user. Repeated views of a single page or screen are counted. (screen_view + page_view events) / active users | | Field type | metric | | Data type | [float.number.value](/apidocs/field-data-types#number) | | Aggregation | [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) | | \| scrolledUsers** \| \| --- \| \| \\| Field label \\| Scrolled users \\| \\| --- \\| --- \\| \\| Description \\| The number of unique users who scrolled down at least 90% of the page \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Scrolled users \| \| Description \| The number of unique users who scrolled down at least 90% of the page \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | scrolledUsers** | | \| Field label \| Scrolled users \| \| --- \| --- \| \| Description \| The number of unique users who scrolled down at least 90% of the page \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Scrolled users | | Description | The number of unique users who scrolled down at least 90% of the page | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | ### CM360 SESSION DETAILS | \| sessionCm360AccountId** \| \| --- \| \| \\| Field label \\| Session CM360 account ID \\| \\| --- \\| --- \\| \\| Description \\| The CM360 Account ID that led to the session \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Session CM360 account ID \| \| Description \| The CM360 Account ID that led to the session \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | --- | | sessionCm360AccountId** | | \| Field label \| Session CM360 account ID \| \| --- \| --- \| \| Description \| The CM360 Account ID that led to the session \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Session CM360 account ID | | Description | The CM360 Account ID that led to the session | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| sessionCm360AccountName** \| \| --- \| \| \\| Field label \\| Session CM360 account name \\| \\| --- \\| --- \\| \\| Description \\| The CM360 Account Name that led to the session \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Session CM360 account name \| \| Description \| The CM360 Account Name that led to the session \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | sessionCm360AccountName** | | \| Field label \| Session CM360 account name \| \| --- \| --- \| \| Description \| The CM360 Account Name that led to the session \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Session CM360 account name | | Description | The CM360 Account Name that led to the session | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| sessionCm360AdvertiserId** \| \| --- \| \| \\| Field label \\| Session CM360 advertiser ID \\| \\| --- \\| --- \\| \\| Description \\| The CM360 Advertiser ID that led to the session \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Session CM360 advertiser ID \| \| Description \| The CM360 Advertiser ID that led to the session \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | sessionCm360AdvertiserId** | | \| Field label \| Session CM360 advertiser ID \| \| --- \| --- \| \| Description \| The CM360 Advertiser ID that led to the session \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Session CM360 advertiser ID | | Description | The CM360 Advertiser ID that led to the session | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| sessionCm360AdvertiserName** \| \| --- \| \| \\| Field label \\| Session CM360 advertiser name \\| \\| --- \\| --- \\| \\| Description \\| The CM360 Advertiser Name that led to the session \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Session CM360 advertiser name \| \| Description \| The CM360 Advertiser Name that led to the session \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | sessionCm360AdvertiserName** | | \| Field label \| Session CM360 advertiser name \| \| --- \| --- \| \| Description \| The CM360 Advertiser Name that led to the session \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Session CM360 advertiser name | | Description | The CM360 Advertiser Name that led to the session | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| sessionCm360CampaignId** \| \| --- \| \| \\| Field label \\| Session CM360 campaign ID \\| \\| --- \\| --- \\| \\| Description \\| The CM360 Campaign ID that led to the session \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Session CM360 campaign ID \| \| Description \| The CM360 Campaign ID that led to the session \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | sessionCm360CampaignId** | | \| Field label \| Session CM360 campaign ID \| \| --- \| --- \| \| Description \| The CM360 Campaign ID that led to the session \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Session CM360 campaign ID | | Description | The CM360 Campaign ID that led to the session | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| sessionCm360CampaignName** \| \| --- \| \| \\| Field label \\| Session CM360 campaign name \\| \\| --- \\| --- \\| \\| Description \\| The CM360 Campaign Name that led to the session \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Session CM360 campaign name \| \| Description \| The CM360 Campaign Name that led to the session \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | sessionCm360CampaignName** | | \| Field label \| Session CM360 campaign name \| \| --- \| --- \| \| Description \| The CM360 Campaign Name that led to the session \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Session CM360 campaign name | | Description | The CM360 Campaign Name that led to the session | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| sessionCm360PlacementId** \| \| --- \| \| \\| Field label \\| Session CM360 placement ID \\| \\| --- \\| --- \\| \\| Description \\| The CM360 Placement ID that led to the session \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Session CM360 placement ID \| \| Description \| The CM360 Placement ID that led to the session \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | sessionCm360PlacementId** | | \| Field label \| Session CM360 placement ID \| \| --- \| --- \| \| Description \| The CM360 Placement ID that led to the session \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Session CM360 placement ID | | Description | The CM360 Placement ID that led to the session | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| sessionCm360PlacementName** \| \| --- \| \| \\| Field label \\| Session CM360 placement name \\| \\| --- \\| --- \\| \\| Description \\| The given name for a CM360 placement that led to the session \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Session CM360 placement name \| \| Description \| The given name for a CM360 placement that led to the session \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | sessionCm360PlacementName** | | \| Field label \| Session CM360 placement name \| \| --- \| --- \| \| Description \| The given name for a CM360 placement that led to the session \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Session CM360 placement name | | Description | The given name for a CM360 placement that led to the session | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| sessionCm360CreativeId** \| \| --- \| \| \\| Field label \\| Session CM360 creative ID \\| \\| --- \\| --- \\| \\| Description \\| The CM360 Creative ID that led to the session \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Session CM360 creative ID \| \| Description \| The CM360 Creative ID that led to the session \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | sessionCm360CreativeId** | | \| Field label \| Session CM360 creative ID \| \| --- \| --- \| \| Description \| The CM360 Creative ID that led to the session \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Session CM360 creative ID | | Description | The CM360 Creative ID that led to the session | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| sessionCm360CreativeName** \| \| --- \| \| \\| Field label \\| Session CM360 creative name \\| \\| --- \\| --- \\| \\| Description \\| The CM360 Creative Name that led to the session \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Session CM360 creative name \| \| Description \| The CM360 Creative Name that led to the session \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | sessionCm360CreativeName** | | \| Field label \| Session CM360 creative name \| \| --- \| --- \| \| Description \| The CM360 Creative Name that led to the session \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Session CM360 creative name | | Description | The CM360 Creative Name that led to the session | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| sessionCm360SiteId** \| \| --- \| \| \\| Field label \\| Session CM360 site ID \\| \\| --- \\| --- \\| \\| Description \\| The CM360 Site ID that led to the session \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Session CM360 site ID \| \| Description \| The CM360 Site ID that led to the session \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | sessionCm360SiteId** | | \| Field label \| Session CM360 site ID \| \| --- \| --- \| \| Description \| The CM360 Site ID that led to the session \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Session CM360 site ID | | Description | The CM360 Site ID that led to the session | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| sessionCm360SiteName** \| \| --- \| \| \\| Field label \\| Session CM360 site name \\| \\| --- \\| --- \\| \\| Description \\| The CM360 Site name from which the ad space was purchased \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Session CM360 site name \| \| Description \| The CM360 Site name from which the ad space was purchased \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | sessionCm360SiteName** | | \| Field label \| Session CM360 site name \| \| --- \| --- \| \| Description \| The CM360 Site name from which the ad space was purchased \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Session CM360 site name | | Description | The CM360 Site name from which the ad space was purchased | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | ### CONTENT | \| contentGroup** \| \| --- \| \| \\| Field label \\| Content group \\| \\| --- \\| --- \\| \\| Description \\| A category that applies to items of published content \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Content group \| \| Description \| A category that applies to items of published content \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | --- | | contentGroup** | | \| Field label \| Content group \| \| --- \| --- \| \| Description \| A category that applies to items of published content \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Content group | | Description | A category that applies to items of published content | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| contentId** \| \| --- \| \| \\| Field label \\| Content ID \\| \\| --- \\| --- \\| \\| Description \\| The identifier of the selected content \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Content ID \| \| Description \| The identifier of the selected content \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | contentId** | | \| Field label \| Content ID \| \| --- \| --- \| \| Description \| The identifier of the selected content \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Content ID | | Description | The identifier of the selected content | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| contentType** \| \| --- \| \| \\| Field label \\| Content type \\| \\| --- \\| --- \\| \\| Description \\| The type of the selected content \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Content type \| \| Description \| The type of the selected content \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | contentType** | | \| Field label \| Content type \| \| --- \| --- \| \| Description \| The type of the selected content \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Content type | | Description | The type of the selected content | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| pageLocation** \| \| --- \| \| \\| Field label \\| Page location \\| \\| --- \\| --- \\| \\| Description \\| The protocol, hostname, page path, and query string for web pages visited; for example, the pageLocation portion of https://www.example.com/store/contact-us?query_string=true is https://www.example.com/store/contact-us?query_string=true. Populated by the event parameter 'page_location' \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.url](/apidocs/field-data-types#text) \\| \| \| Field label \| Page location \| \| Description \| The protocol, hostname, page path, and query string for web pages visited; for example, the pageLocation portion of https://www.example.com/store/contact-us?query_string=true is https://www.example.com/store/contact-us?query_string=true. Populated by the event parameter 'page_location' \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| | | pageLocation** | | \| Field label \| Page location \| \| --- \| --- \| \| Description \| The protocol, hostname, page path, and query string for web pages visited; for example, the pageLocation portion of https://www.example.com/store/contact-us?query_string=true is https://www.example.com/store/contact-us?query_string=true. Populated by the event parameter 'page_location' \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| | | Field label | Page location | | Description | The protocol, hostname, page path, and query string for web pages visited; for example, the pageLocation portion of https://www.example.com/store/contact-us?query_string=true is https://www.example.com/store/contact-us?query_string=true. Populated by the event parameter 'page_location' | | Field type | dimension | | Data type | [string.text.url](/apidocs/field-data-types#text) | | \| pagePath** \| \| --- \| \| \\| Field label \\| Page path \\| \\| --- \\| --- \\| \\| Description \\| The portion of the URL following the hostname for web pages visited; for example, the pagePathPlusQueryString portion of https://www.example.com/store/contact-us?query_string=true is /store/contact-us?query_string=true \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Page path \| \| Description \| The portion of the URL following the hostname for web pages visited; for example, the pagePathPlusQueryString portion of https://www.example.com/store/contact-us?query_string=true is /store/contact-us?query_string=true \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | pagePath** | | \| Field label \| Page path \| \| --- \| --- \| \| Description \| The portion of the URL following the hostname for web pages visited; for example, the pagePathPlusQueryString portion of https://www.example.com/store/contact-us?query_string=true is /store/contact-us?query_string=true \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Page path | | Description | The portion of the URL following the hostname for web pages visited; for example, the pagePathPlusQueryString portion of https://www.example.com/store/contact-us?query_string=true is /store/contact-us?query_string=true | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| pagePathWithoutQueryString** \| \| --- \| \| \\| Field label \\| Page path without query string \\| \\| --- \\| --- \\| \\| Description \\| The portion of the URL between the hostname and query string for web pages visited; for example, the page path portion of https://www.example.com/store/contact-us?query_string=true is /store/contact-us \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Page path without query string \| \| Description \| The portion of the URL between the hostname and query string for web pages visited; for example, the page path portion of https://www.example.com/store/contact-us?query_string=true is /store/contact-us \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | pagePathWithoutQueryString** | | \| Field label \| Page path without query string \| \| --- \| --- \| \| Description \| The portion of the URL between the hostname and query string for web pages visited; for example, the page path portion of https://www.example.com/store/contact-us?query_string=true is /store/contact-us \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Page path without query string | | Description | The portion of the URL between the hostname and query string for web pages visited; for example, the page path portion of https://www.example.com/store/contact-us?query_string=true is /store/contact-us | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| pageTitle** \| \| --- \| \| \\| Field label \\| Page title \\| \\| --- \\| --- \\| \\| Description \\| The web page titles used on your site \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Page title \| \| Description \| The web page titles used on your site \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | pageTitle** | | \| Field label \| Page title \| \| --- \| --- \| \| Description \| The web page titles used on your site \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Page title | | Description | The web page titles used on your site | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| unifiedPageScreen** \| \| --- \| \| \\| Field label \\| Page path, query string and screen class \\| \\| --- \\| --- \\| \\| Description \\| The page path and query string (web) or screen class (app) on which the event was logged \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Page path, query string and screen class \| \| Description \| The page path and query string (web) or screen class (app) on which the event was logged \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | unifiedPageScreen** | | \| Field label \| Page path, query string and screen class \| \| --- \| --- \| \| Description \| The page path and query string (web) or screen class (app) on which the event was logged \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Page path, query string and screen class | | Description | The page path and query string (web) or screen class (app) on which the event was logged | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| unifiedPagePathScreen** \| \| --- \| \| \\| Field label \\| Page path and screen class \\| \\| --- \\| --- \\| \\| Description \\| The page path (web) or screen class (app) on which the event was logged \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Page path and screen class \| \| Description \| The page path (web) or screen class (app) on which the event was logged \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | unifiedPagePathScreen** | | \| Field label \| Page path and screen class \| \| --- \| --- \| \| Description \| The page path (web) or screen class (app) on which the event was logged \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Page path and screen class | | Description | The page path (web) or screen class (app) on which the event was logged | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| unifiedScreenClass** \| \| --- \| \| \\| Field label \\| Page title and screen class \\| \\| --- \\| --- \\| \\| Description \\| The page title (web) or screen class (app) on which the event was logged \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Page title and screen class \| \| Description \| The page title (web) or screen class (app) on which the event was logged \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | unifiedScreenClass** | | \| Field label \| Page title and screen class \| \| --- \| --- \| \| Description \| The page title (web) or screen class (app) on which the event was logged \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Page title and screen class | | Description | The page title (web) or screen class (app) on which the event was logged | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| unifiedScreenName** \| \| --- \| \| \\| Field label \\| Page title and screen name \\| \\| --- \\| --- \\| \\| Description \\| The page title (web) or screen name (app) on which the event was logged \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Page title and screen name \| \| Description \| The page title (web) or screen name (app) on which the event was logged \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | unifiedScreenName** | | \| Field label \| Page title and screen name \| \| --- \| --- \| \| Description \| The page title (web) or screen name (app) on which the event was logged \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Page title and screen name | | Description | The page title (web) or screen name (app) on which the event was logged | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| landingPage** \| \| --- \| \| \\| Field label \\| Landing page \\| \\| --- \\| --- \\| \\| Description \\| The page path without query string associated with the first pageview in a session \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Landing page \| \| Description \| The page path without query string associated with the first pageview in a session \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | landingPage** | | \| Field label \| Landing page \| \| --- \| --- \| \| Description \| The page path without query string associated with the first pageview in a session \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Landing page | | Description | The page path without query string associated with the first pageview in a session | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| landingPagePlusQueryString** \| \| --- \| \| \\| Field label \\| Landing page + query string \\| \\| --- \\| --- \\| \\| Description \\| Landing page + query string. The page path + query string associated with the first pageview in a session \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Landing page + query string \| \| Description \| Landing page + query string. The page path + query string associated with the first pageview in a session \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | landingPagePlusQueryString** | | \| Field label \| Landing page + query string \| \| --- \| --- \| \| Description \| Landing page + query string. The page path + query string associated with the first pageview in a session \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Landing page + query string | | Description | Landing page + query string. The page path + query string associated with the first pageview in a session | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| percentScrolled** \| \| --- \| \| \\| Field label \\| Percent scrolled \\| \\| --- \\| --- \\| \\| Description \\| The percentage down the page that the user has scrolled (for example, '90'). Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'percent_scrolled' \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Percent scrolled \| \| Description \| The percentage down the page that the user has scrolled (for example, '90'). Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'percent_scrolled' \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | percentScrolled** | | \| Field label \| Percent scrolled \| \| --- \| --- \| \| Description \| The percentage down the page that the user has scrolled (for example, '90'). Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'percent_scrolled' \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Percent scrolled | | Description | The percentage down the page that the user has scrolled (for example, '90'). Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'percent_scrolled' | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| visible** \| \| --- \| \| \\| Field label \\| Is content visible \\| \\| --- \\| --- \\| \\| Description \\| Returns 'true' if the content is visible. Automatically populated for embedded videos if Enhanced Measurement is enabled. Populated by the event parameter 'visible' \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Is content visible \| \| Description \| Returns 'true' if the content is visible. Automatically populated for embedded videos if Enhanced Measurement is enabled. Populated by the event parameter 'visible' \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | visible** | | \| Field label \| Is content visible \| \| --- \| --- \| \| Description \| Returns 'true' if the content is visible. Automatically populated for embedded videos if Enhanced Measurement is enabled. Populated by the event parameter 'visible' \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Is content visible | | Description | Returns 'true' if the content is visible. Automatically populated for embedded videos if Enhanced Measurement is enabled. Populated by the event parameter 'visible' | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| searchTerm** \| \| --- \| \| \\| Field label \\| Search term \\| \\| --- \\| --- \\| \\| Description \\| The term searched by the user. For example if the user visits '/some-page.html?q=some-term', this dimension returns 'some-term'. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'search_term' \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Search term \| \| Description \| The term searched by the user. For example if the user visits '/some-page.html?q=some-term', this dimension returns 'some-term'. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'search_term' \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | searchTerm** | | \| Field label \| Search term \| \| --- \| --- \| \| Description \| The term searched by the user. For example if the user visits '/some-page.html?q=some-term', this dimension returns 'some-term'. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'search_term' \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Search term | | Description | The term searched by the user. For example if the user visits '/some-page.html?q=some-term', this dimension returns 'some-term'. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'search_term' | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| fullPageUrl** \| \| --- \| \| \\| Field label \\| Full page URL \\| \\| --- \\| --- \\| \\| Description \\| The hostname, page path, and query string for web pages visited; for example, the fullPageUrl portion of https://www.example.com/store/contact-us?query_string=true is www.example.com/store/contact-us?query_string=true \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Full page URL \| \| Description \| The hostname, page path, and query string for web pages visited; for example, the fullPageUrl portion of https://www.example.com/store/contact-us?query_string=true is www.example.com/store/contact-us?query_string=true \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | fullPageUrl** | | \| Field label \| Full page URL \| \| --- \| --- \| \| Description \| The hostname, page path, and query string for web pages visited; for example, the fullPageUrl portion of https://www.example.com/store/contact-us?query_string=true is www.example.com/store/contact-us?query_string=true \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Full page URL | | Description | The hostname, page path, and query string for web pages visited; for example, the fullPageUrl portion of https://www.example.com/store/contact-us?query_string=true is www.example.com/store/contact-us?query_string=true | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | ### DAILY COHORT | \| dailyCohort** \| \| --- \| \| \\| Field label \\| Daily cohort \\| \\| --- \\| --- \\| \\| Description \\| The cohort's name in the request. A cohort is a set of users who started using your website or app at the same time. This dimension will create a separate cohort for each date in your selected date range. Requires a cohort time series dimension, such as Cohort daily offset (cohortNthDay), to be used together with this dimension to work \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Daily cohort \| \| Description \| The cohort's name in the request. A cohort is a set of users who started using your website or app at the same time. This dimension will create a separate cohort for each date in your selected date range. Requires a cohort time series dimension, such as Cohort daily offset (cohortNthDay), to be used together with this dimension to work \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | --- | | dailyCohort** | | \| Field label \| Daily cohort \| \| --- \| --- \| \| Description \| The cohort's name in the request. A cohort is a set of users who started using your website or app at the same time. This dimension will create a separate cohort for each date in your selected date range. Requires a cohort time series dimension, such as Cohort daily offset (cohortNthDay), to be used together with this dimension to work \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Daily cohort | | Description | The cohort's name in the request. A cohort is a set of users who started using your website or app at the same time. This dimension will create a separate cohort for each date in your selected date range. Requires a cohort time series dimension, such as Cohort daily offset (cohortNthDay), to be used together with this dimension to work | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| cohortNthDay** \| \| --- \| \| \\| Field label \\| Cohort day offset \\| \\| --- \\| --- \\| \\| Description \\| Day offset relative to the cohort definition day \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Cohort day offset \| \| Description \| Day offset relative to the cohort definition day \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | cohortNthDay** | | \| Field label \| Cohort day offset \| \| --- \| --- \| \| Description \| Day offset relative to the cohort definition day \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Cohort day offset | | Description | Day offset relative to the cohort definition day | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | ### DATA STREAM | \| platform** \| \| --- \| \| \\| Field label \\| Platform \\| \\| --- \\| --- \\| \\| Description \\| The platform on which your app or website ran; for example, web, iOS, or Android. To determine a stream's type in a report, use both platform and streamId \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Platform \| \| Description \| The platform on which your app or website ran; for example, web, iOS, or Android. To determine a stream's type in a report, use both platform and streamId \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | --- | | platform** | | \| Field label \| Platform \| \| --- \| --- \| \| Description \| The platform on which your app or website ran; for example, web, iOS, or Android. To determine a stream's type in a report, use both platform and streamId \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Platform | | Description | The platform on which your app or website ran; for example, web, iOS, or Android. To determine a stream's type in a report, use both platform and streamId | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| streamId** \| \| --- \| \| \\| Field label \\| Stream ID \\| \\| --- \\| --- \\| \\| Description \\| The numeric data stream identifier for your app or website \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Stream ID \| \| Description \| The numeric data stream identifier for your app or website \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | streamId** | | \| Field label \| Stream ID \| \| --- \| --- \| \| Description \| The numeric data stream identifier for your app or website \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Stream ID | | Description | The numeric data stream identifier for your app or website | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| streamName** \| \| --- \| \| \\| Field label \\| Stream name \\| \\| --- \\| --- \\| \\| Description \\| The data stream name for your app or website \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Stream name \| \| Description \| The data stream name for your app or website \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | streamName** | | \| Field label \| Stream name \| \| --- \| --- \| \| Description \| The data stream name for your app or website \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Stream name | | Description | The data stream name for your app or website | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| measurementIds** \| \| --- \| \| \\| Field label \\| Measurement IDs \\| \\| --- \\| --- \\| \\| Description \\| Analytics Measurement ID. Example: "G-1A2BCD345E". May return multiple comma separated values if there are multiple data streams \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Measurement IDs \| \| Description \| Analytics Measurement ID. Example: "G-1A2BCD345E". May return multiple comma separated values if there are multiple data streams \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | measurementIds** | | \| Field label \| Measurement IDs \| \| --- \| --- \| \| Description \| Analytics Measurement ID. Example: "G-1A2BCD345E". May return multiple comma separated values if there are multiple data streams \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Measurement IDs | | Description | Analytics Measurement ID. Example: "G-1A2BCD345E". May return multiple comma separated values if there are multiple data streams | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| defaultUris** \| \| --- \| \| \\| Field label \\| Default URIs \\| \\| --- \\| --- \\| \\| Description \\| Domain name of the web app being measured, or empty. May return multiple comma separated values if there are multiple data streams \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Default URIs \| \| Description \| Domain name of the web app being measured, or empty. May return multiple comma separated values if there are multiple data streams \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | defaultUris** | | \| Field label \| Default URIs \| \| --- \| --- \| \| Description \| Domain name of the web app being measured, or empty. May return multiple comma separated values if there are multiple data streams \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Default URIs | | Description | Domain name of the web app being measured, or empty. May return multiple comma separated values if there are multiple data streams | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| webFirebaseAppIds** \| \| --- \| \| \\| Field label \\| Firebase app IDs - Web \\| \\| --- \\| --- \\| \\| Description \\| ID of the corresponding web app in Firebase, if any. This ID can change if the app is deleted and recreated. May return multiple comma separated values if there are multiple data streams \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Firebase app IDs - Web \| \| Description \| ID of the corresponding web app in Firebase, if any. This ID can change if the app is deleted and recreated. May return multiple comma separated values if there are multiple data streams \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | webFirebaseAppIds** | | \| Field label \| Firebase app IDs - Web \| \| --- \| --- \| \| Description \| ID of the corresponding web app in Firebase, if any. This ID can change if the app is deleted and recreated. May return multiple comma separated values if there are multiple data streams \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Firebase app IDs - Web | | Description | ID of the corresponding web app in Firebase, if any. This ID can change if the app is deleted and recreated. May return multiple comma separated values if there are multiple data streams | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| iosFirebaseAppIds** \| \| --- \| \| \\| Field label \\| Firebase app IDs - iOS \\| \\| --- \\| --- \\| \\| Description \\| ID of the corresponding iOS app in Firebase, if any. This ID can change if the app is deleted and recreated. May return multiple comma separated values if there are multiple data streams \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Firebase app IDs - iOS \| \| Description \| ID of the corresponding iOS app in Firebase, if any. This ID can change if the app is deleted and recreated. May return multiple comma separated values if there are multiple data streams \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | iosFirebaseAppIds** | | \| Field label \| Firebase app IDs - iOS \| \| --- \| --- \| \| Description \| ID of the corresponding iOS app in Firebase, if any. This ID can change if the app is deleted and recreated. May return multiple comma separated values if there are multiple data streams \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Firebase app IDs - iOS | | Description | ID of the corresponding iOS app in Firebase, if any. This ID can change if the app is deleted and recreated. May return multiple comma separated values if there are multiple data streams | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| androidFirebaseAppIds** \| \| --- \| \| \\| Field label \\| Firebase app IDs - Android \\| \\| --- \\| --- \\| \\| Description \\| ID of the corresponding Android app in Firebase, if any. This ID can change if the app is deleted and recreated. May return multiple comma separated values if there are multiple data streams \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Firebase app IDs - Android \| \| Description \| ID of the corresponding Android app in Firebase, if any. This ID can change if the app is deleted and recreated. May return multiple comma separated values if there are multiple data streams \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | androidFirebaseAppIds** | | \| Field label \| Firebase app IDs - Android \| \| --- \| --- \| \| Description \| ID of the corresponding Android app in Firebase, if any. This ID can change if the app is deleted and recreated. May return multiple comma separated values if there are multiple data streams \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Firebase app IDs - Android | | Description | ID of the corresponding Android app in Firebase, if any. This ID can change if the app is deleted and recreated. May return multiple comma separated values if there are multiple data streams | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| iosPackageNames** \| \| --- \| \| \\| Field label \\| Package names - iOS \\| \\| --- \\| --- \\| \\| Description \\| The package name for the app being measured. Example: "com.example.myiosapp". May return multiple comma separated values if there are multiple data streams \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Package names - iOS \| \| Description \| The package name for the app being measured. Example: "com.example.myiosapp". May return multiple comma separated values if there are multiple data streams \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | iosPackageNames** | | \| Field label \| Package names - iOS \| \| --- \| --- \| \| Description \| The package name for the app being measured. Example: "com.example.myiosapp". May return multiple comma separated values if there are multiple data streams \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Package names - iOS | | Description | The package name for the app being measured. Example: "com.example.myiosapp". May return multiple comma separated values if there are multiple data streams | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| androidPackageNames** \| \| --- \| \| \\| Field label \\| Package names - Android \\| \\| --- \\| --- \\| \\| Description \\| The package name for the app being measured. Example: "com.example.myandroidapp". May return multiple comma separated values if there are multiple data streams \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Package names - Android \| \| Description \| The package name for the app being measured. Example: "com.example.myandroidapp". May return multiple comma separated values if there are multiple data streams \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | androidPackageNames** | | \| Field label \| Package names - Android \| \| --- \| --- \| \| Description \| The package name for the app being measured. Example: "com.example.myandroidapp". May return multiple comma separated values if there are multiple data streams \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Package names - Android | | Description | The package name for the app being measured. Example: "com.example.myandroidapp". May return multiple comma separated values if there are multiple data streams | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| appVersion** \| \| --- \| \| \\| Field label \\| App version \\| \\| --- \\| --- \\| \\| Description \\| The app's versionName (Android) or short bundle version (iOS) \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| App version \| \| Description \| The app's versionName (Android) or short bundle version (iOS) \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | appVersion** | | \| Field label \| App version \| \| --- \| --- \| \| Description \| The app's versionName (Android) or short bundle version (iOS) \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | App version | | Description | The app's versionName (Android) or short bundle version (iOS) | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| hostName** \| \| --- \| \| \\| Field label \\| Host name \\| \\| --- \\| --- \\| \\| Description \\| Includes the subdomain and domain names of a URL; for example, the Host Name of www.example.com/contact.html is www.example.com \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Host name \| \| Description \| Includes the subdomain and domain names of a URL; for example, the Host Name of www.example.com/contact.html is www.example.com \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | hostName** | | \| Field label \| Host name \| \| --- \| --- \| \| Description \| Includes the subdomain and domain names of a URL; for example, the Host Name of www.example.com/contact.html is www.example.com \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Host name | | Description | Includes the subdomain and domain names of a URL; for example, the Host Name of www.example.com/contact.html is www.example.com | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| testDataFilterName** \| \| --- \| \| \\| Field label \\| Test data filter name \\| \\| --- \\| --- \\| \\| Description \\| The name of data filters in testing state. You use data filters to include or exclude event data from your reports based on event-parameter values \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Test data filter name \| \| Description \| The name of data filters in testing state. You use data filters to include or exclude event data from your reports based on event-parameter values \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | testDataFilterName** | | \| Field label \| Test data filter name \| \| --- \| --- \| \| Description \| The name of data filters in testing state. You use data filters to include or exclude event data from your reports based on event-parameter values \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Test data filter name | | Description | The name of data filters in testing state. You use data filters to include or exclude event data from your reports based on event-parameter values | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| testDataFilterId** \| \| --- \| \| \\| Field label \\| Test data filter ID \\| \\| --- \\| --- \\| \\| Description \\| The numeric identifier of a data filter in testing state \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Test data filter ID \| \| Description \| The numeric identifier of a data filter in testing state \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | testDataFilterId** | | \| Field label \| Test data filter ID \| \| --- \| --- \| \| Description \| The numeric identifier of a data filter in testing state \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Test data filter ID | | Description | The numeric identifier of a data filter in testing state | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | ### DATASOURCE | \| dataSourceName** \| \| --- \| \| \\| Field label \\| Data source \\| \\| --- \\| --- \\| \\| Description \\| The name of the source for this data, as listed on supermetrics.com/docs \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \\| Destinations \\| API, Data warehouse \\| \| \| Field label \| Data source \| \| Description \| The name of the source for this data, as listed on supermetrics.com/docs \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| Destinations \| API, Data warehouse \| | | --- | | dataSourceName** | | \| Field label \| Data source \| \| --- \| --- \| \| Description \| The name of the source for this data, as listed on supermetrics.com/docs \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| Destinations \| API, Data warehouse \| | | Field label | Data source | | Description | The name of the source for this data, as listed on supermetrics.com/docs | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | Destinations | API, Data warehouse | | \| system_metadata.data_source_logins** \| \| --- \| \| \\| Field label \\| Data source logins \\| \\| --- \\| --- \\| \\| Description \\| The data source login accounts that were used to authenticate against the data source \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \| \| Field label \| Data source logins \| \| Description \| The data source login accounts that were used to authenticate against the data source \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| | | system_metadata.data_source_logins** | | \| Field label \| Data source logins \| \| --- \| --- \| \| Description \| The data source login accounts that were used to authenticate against the data source \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| | | Field label | Data source logins | | Description | The data source login accounts that were used to authenticate against the data source | | Field type | dimension | | Data type | [string.text.json](/apidocs/field-data-types#text) | | \| system_metadata.data_source_login_owners** \| \| --- \| \| \\| Field label \\| Data source login owners \\| \\| --- \\| --- \\| \\| Description \\| The Supermetrics users that created the data source login connections \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \| \| Field label \| Data source login owners \| \| Description \| The Supermetrics users that created the data source login connections \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| | | system_metadata.data_source_login_owners** | | \| Field label \| Data source login owners \| \| --- \| --- \| \| Description \| The Supermetrics users that created the data source login connections \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| | | Field label | Data source login owners | | Description | The Supermetrics users that created the data source login connections | | Field type | dimension | | Data type | [string.text.json](/apidocs/field-data-types#text) | ### DEPRECATED | \| itemRevenuePlaceholder** \| \| --- \| \| \\| Field label \\| Item revenue \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2023-02-01 \\| \\| Destinations \\| Data warehouse \\| \| \| Field label \| Item revenue \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2023-02-01 \| \| Destinations \| Data warehouse \| | | --- | | itemRevenuePlaceholder** | | \| Field label \| Item revenue \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2023-02-01 \| \| Destinations \| Data warehouse \| | | Field label | Item revenue | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | 🚫 Deprecated | Deprecated on 2023-02-01 | | Destinations | Data warehouse | | \| totalRevenuePlaceholder** \| \| --- \| \| \\| Field label \\| Revenue \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2023-02-01 \\| \\| Destinations \\| Data warehouse \\| \| \| Field label \| Revenue \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2023-02-01 \| \| Destinations \| Data warehouse \| | | totalRevenuePlaceholder** | | \| Field label \| Revenue \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2023-02-01 \| \| Destinations \| Data warehouse \| | | Field label | Revenue | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | 🚫 Deprecated | Deprecated on 2023-02-01 | | Destinations | Data warehouse | | \| totalAdRevenuePlaceholder** \| \| --- \| \| \\| Field label \\| Ad revenue \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2023-02-01 \\| \\| Destinations \\| Data warehouse \\| \| \| Field label \| Ad revenue \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2023-02-01 \| \| Destinations \| Data warehouse \| | | totalAdRevenuePlaceholder** | | \| Field label \| Ad revenue \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2023-02-01 \| \| Destinations \| Data warehouse \| | | Field label | Ad revenue | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | 🚫 Deprecated | Deprecated on 2023-02-01 | | Destinations | Data warehouse | | \| itemPurchaseQuantityPlaceholder** \| \| --- \| \| \\| Field label \\| Item purchase quantity \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2023-02-01 \\| \\| Destinations \\| Data warehouse \\| \| \| Field label \| Item purchase quantity \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2023-02-01 \| \| Destinations \| Data warehouse \| | | itemPurchaseQuantityPlaceholder** | | \| Field label \| Item purchase quantity \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2023-02-01 \| \| Destinations \| Data warehouse \| | | Field label | Item purchase quantity | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | 🚫 Deprecated | Deprecated on 2023-02-01 | | Destinations | Data warehouse | ### DEVICE | \| deviceCategory** \| \| --- \| \| \\| Field label \\| Device category \\| \\| --- \\| --- \\| \\| Description \\| The type of device: Desktop, Tablet, or Mobile \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Device category \| \| Description \| The type of device: Desktop, Tablet, or Mobile \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | --- | | deviceCategory** | | \| Field label \| Device category \| \| --- \| --- \| \| Description \| The type of device: Desktop, Tablet, or Mobile \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Device category | | Description | The type of device: Desktop, Tablet, or Mobile | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| platformDeviceCategory** \| \| --- \| \| \\| Field label \\| Platform and device category \\| \\| --- \\| --- \\| \\| Description \\| The platform and type of device on which your website or mobile app ran. (example: Android / mobile) \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Platform and device category \| \| Description \| The platform and type of device on which your website or mobile app ran. (example: Android / mobile) \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | platformDeviceCategory** | | \| Field label \| Platform and device category \| \| --- \| --- \| \| Description \| The platform and type of device on which your website or mobile app ran. (example: Android / mobile) \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Platform and device category | | Description | The platform and type of device on which your website or mobile app ran. (example: Android / mobile) | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| deviceModel** \| \| --- \| \| \\| Field label \\| Device model \\| \\| --- \\| --- \\| \\| Description \\| The mobile device model (example: iPhone 10,6) \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Device model \| \| Description \| The mobile device model (example: iPhone 10,6) \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | deviceModel** | | \| Field label \| Device model \| \| --- \| --- \| \| Description \| The mobile device model (example: iPhone 10,6) \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Device model | | Description | The mobile device model (example: iPhone 10,6) | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| mobileDeviceBranding** \| \| --- \| \| \\| Field label \\| Mobile device model \\| \\| --- \\| --- \\| \\| Description \\| Manufacturer or branded name (examples: Samsung, HTC, Verizon, T-Mobile) \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Mobile device model \| \| Description \| Manufacturer or branded name (examples: Samsung, HTC, Verizon, T-Mobile) \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | mobileDeviceBranding** | | \| Field label \| Mobile device model \| \| --- \| --- \| \| Description \| Manufacturer or branded name (examples: Samsung, HTC, Verizon, T-Mobile) \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Mobile device model | | Description | Manufacturer or branded name (examples: Samsung, HTC, Verizon, T-Mobile) | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| mobileDeviceMarketingName** \| \| --- \| \| \\| Field label \\| Mobile device marketing name \\| \\| --- \\| --- \\| \\| Description \\| The branded device name (examples: Galaxy S10 or P30 Pro) \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Mobile device marketing name \| \| Description \| The branded device name (examples: Galaxy S10 or P30 Pro) \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | mobileDeviceMarketingName** | | \| Field label \| Mobile device marketing name \| \| --- \| --- \| \| Description \| The branded device name (examples: Galaxy S10 or P30 Pro) \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Mobile device marketing name | | Description | The branded device name (examples: Galaxy S10 or P30 Pro) | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| mobileDeviceModel** \| \| --- \| \| \\| Field label \\| Mobile device model \\| \\| --- \\| --- \\| \\| Description \\| The mobile device model name (examples: iPhone X or SM-G950F) \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Mobile device model \| \| Description \| The mobile device model name (examples: iPhone X or SM-G950F) \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | mobileDeviceModel** | | \| Field label \| Mobile device model \| \| --- \| --- \| \| Description \| The mobile device model name (examples: iPhone X or SM-G950F) \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Mobile device model | | Description | The mobile device model name (examples: iPhone X or SM-G950F) | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| screenResolution** \| \| --- \| \| \\| Field label \\| Screen resolution \\| \\| --- \\| --- \\| \\| Description \\| The screen resolution of the user's monitor. For example, 1920x1080 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Screen resolution \| \| Description \| The screen resolution of the user's monitor. For example, 1920x1080 \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | screenResolution** | | \| Field label \| Screen resolution \| \| --- \| --- \| \| Description \| The screen resolution of the user's monitor. For example, 1920x1080 \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Screen resolution | | Description | The screen resolution of the user's monitor. For example, 1920x1080 | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| browser** \| \| --- \| \| \\| Field label \\| Browser \\| \\| --- \\| --- \\| \\| Description \\| The browsers used to view your website \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Browser \| \| Description \| The browsers used to view your website \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | browser** | | \| Field label \| Browser \| \| --- \| --- \| \| Description \| The browsers used to view your website \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Browser | | Description | The browsers used to view your website | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| operatingSystem** \| \| --- \| \| \\| Field label \\| Operating system \\| \\| --- \\| --- \\| \\| Description \\| The operating systems used by visitors to your app or website. Includes desktop and mobile operating systems such as Windows and Android \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Operating system \| \| Description \| The operating systems used by visitors to your app or website. Includes desktop and mobile operating systems such as Windows and Android \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | operatingSystem** | | \| Field label \| Operating system \| \| --- \| --- \| \| Description \| The operating systems used by visitors to your app or website. Includes desktop and mobile operating systems such as Windows and Android \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Operating system | | Description | The operating systems used by visitors to your app or website. Includes desktop and mobile operating systems such as Windows and Android | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| operatingSystemVersion** \| \| --- \| \| \\| Field label \\| Operating system version \\| \\| --- \\| --- \\| \\| Description \\| The operating system versions used by visitors to your website or app. For example, Android 10's version is 10, and iOS 13.5.1's version is 13.5.1 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Operating system version \| \| Description \| The operating system versions used by visitors to your website or app. For example, Android 10's version is 10, and iOS 13.5.1's version is 13.5.1 \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | operatingSystemVersion** | | \| Field label \| Operating system version \| \| --- \| --- \| \| Description \| The operating system versions used by visitors to your website or app. For example, Android 10's version is 10, and iOS 13.5.1's version is 13.5.1 \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Operating system version | | Description | The operating system versions used by visitors to your website or app. For example, Android 10's version is 10, and iOS 13.5.1's version is 13.5.1 | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| operatingSystemWithVersion** \| \| --- \| \| \\| Field label \\| Operating system with version \\| \\| --- \\| --- \\| \\| Description \\| The operating system and version. For example, Android 10 or Windows 7 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Operating system with version \| \| Description \| The operating system and version. For example, Android 10 or Windows 7 \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | operatingSystemWithVersion** | | \| Field label \| Operating system with version \| \| --- \| --- \| \| Description \| The operating system and version. For example, Android 10 or Windows 7 \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Operating system with version | | Description | The operating system and version. For example, Android 10 or Windows 7 | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| language** \| \| --- \| \| \\| Field label \\| Language \\| \\| --- \\| --- \\| \\| Description \\| The language setting of the user's browser or device. e.g. English \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Language \| \| Description \| The language setting of the user's browser or device. e.g. English \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | language** | | \| Field label \| Language \| \| --- \| --- \| \| Description \| The language setting of the user's browser or device. e.g. English \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Language | | Description | The language setting of the user's browser or device. e.g. English | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| languageCode** \| \| --- \| \| \\| Field label \\| Language code \\| \\| --- \\| --- \\| \\| Description \\| The language setting (ISO 639) of the user's browser or device. e.g. 'en-us' \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.language.locale](/apidocs/field-data-types#language) \\| \| \| Field label \| Language code \| \| Description \| The language setting (ISO 639) of the user's browser or device. e.g. 'en-us' \| \| Field type \| dimension \| \| Data type \| [string.language.locale](/apidocs/field-data-types#language) \| | | languageCode** | | \| Field label \| Language code \| \| --- \| --- \| \| Description \| The language setting (ISO 639) of the user's browser or device. e.g. 'en-us' \| \| Field type \| dimension \| \| Data type \| [string.language.locale](/apidocs/field-data-types#language) \| | | Field label | Language code | | Description | The language setting (ISO 639) of the user's browser or device. e.g. 'en-us' | | Field type | dimension | | Data type | [string.language.locale](/apidocs/field-data-types#language) | ### DV360 SESSION DETAILS | \| sessionDv360AdvertiserId** \| \| --- \| \| \\| Field label \\| Session DV360 advertiser ID \\| \\| --- \\| --- \\| \\| Description \\| The DV360 Advertiser ID that led to the session \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Session DV360 advertiser ID \| \| Description \| The DV360 Advertiser ID that led to the session \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | --- | | sessionDv360AdvertiserId** | | \| Field label \| Session DV360 advertiser ID \| \| --- \| --- \| \| Description \| The DV360 Advertiser ID that led to the session \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Session DV360 advertiser ID | | Description | The DV360 Advertiser ID that led to the session | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| sessionDv360AdvertiserName** \| \| --- \| \| \\| Field label \\| Session DV360 advertiser name \\| \\| --- \\| --- \\| \\| Description \\| The DV360 Advertiser Name that led to the session \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Session DV360 advertiser name \| \| Description \| The DV360 Advertiser Name that led to the session \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | sessionDv360AdvertiserName** | | \| Field label \| Session DV360 advertiser name \| \| --- \| --- \| \| Description \| The DV360 Advertiser Name that led to the session \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Session DV360 advertiser name | | Description | The DV360 Advertiser Name that led to the session | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| sessionDv360CampaignId** \| \| --- \| \| \\| Field label \\| Session DV360 campaign ID \\| \\| --- \\| --- \\| \\| Description \\| The DV360 Campaign ID that led to the session \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Session DV360 campaign ID \| \| Description \| The DV360 Campaign ID that led to the session \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | sessionDv360CampaignId** | | \| Field label \| Session DV360 campaign ID \| \| --- \| --- \| \| Description \| The DV360 Campaign ID that led to the session \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Session DV360 campaign ID | | Description | The DV360 Campaign ID that led to the session | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| sessionDv360CampaignName** \| \| --- \| \| \\| Field label \\| Session DV360 campaign name \\| \\| --- \\| --- \\| \\| Description \\| The Dv360 Campaign Name that led to the session \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Session DV360 campaign name \| \| Description \| The Dv360 Campaign Name that led to the session \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | sessionDv360CampaignName** | | \| Field label \| Session DV360 campaign name \| \| --- \| --- \| \| Description \| The Dv360 Campaign Name that led to the session \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Session DV360 campaign name | | Description | The Dv360 Campaign Name that led to the session | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| sessionDv360InsertionOrderId** \| \| --- \| \| \\| Field label \\| Session DV360 insertion order ID \\| \\| --- \\| --- \\| \\| Description \\| The DV360 Insertion Order ID that led to the session \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Session DV360 insertion order ID \| \| Description \| The DV360 Insertion Order ID that led to the session \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | sessionDv360InsertionOrderId** | | \| Field label \| Session DV360 insertion order ID \| \| --- \| --- \| \| Description \| The DV360 Insertion Order ID that led to the session \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Session DV360 insertion order ID | | Description | The DV360 Insertion Order ID that led to the session | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| sessionDv360InsertionOrderName** \| \| --- \| \| \\| Field label \\| Session DV360 insertion order name \\| \\| --- \\| --- \\| \\| Description \\| The DV360 Insertion Order Name that led to the session \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Session DV360 insertion order name \| \| Description \| The DV360 Insertion Order Name that led to the session \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | sessionDv360InsertionOrderName** | | \| Field label \| Session DV360 insertion order name \| \| --- \| --- \| \| Description \| The DV360 Insertion Order Name that led to the session \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Session DV360 insertion order name | | Description | The DV360 Insertion Order Name that led to the session | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| sessionDv360LineItemId** \| \| --- \| \| \\| Field label \\| Session DV360 line item ID \\| \\| --- \\| --- \\| \\| Description \\| The DV360 Line Item ID that led to the session \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Session DV360 line item ID \| \| Description \| The DV360 Line Item ID that led to the session \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | sessionDv360LineItemId** | | \| Field label \| Session DV360 line item ID \| \| --- \| --- \| \| Description \| The DV360 Line Item ID that led to the session \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Session DV360 line item ID | | Description | The DV360 Line Item ID that led to the session | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| sessionDv360LineItemName** \| \| --- \| \| \\| Field label \\| Session DV360 line item name \\| \\| --- \\| --- \\| \\| Description \\| The DV360 Line Item Name that led to the session \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Session DV360 line item name \| \| Description \| The DV360 Line Item Name that led to the session \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | sessionDv360LineItemName** | | \| Field label \| Session DV360 line item name \| \| --- \| --- \| \| Description \| The DV360 Line Item Name that led to the session \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Session DV360 line item name | | Description | The DV360 Line Item Name that led to the session | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| sessionDv360CreativeId** \| \| --- \| \| \\| Field label \\| Session DV360 creative ID \\| \\| --- \\| --- \\| \\| Description \\| Session Dv360 Creative ID that led to the session \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Session DV360 creative ID \| \| Description \| Session Dv360 Creative ID that led to the session \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | sessionDv360CreativeId** | | \| Field label \| Session DV360 creative ID \| \| --- \| --- \| \| Description \| Session Dv360 Creative ID that led to the session \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Session DV360 creative ID | | Description | Session Dv360 Creative ID that led to the session | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| sessionDv360CreativeName** \| \| --- \| \| \\| Field label \\| Session DV360 creative name \\| \\| --- \\| --- \\| \\| Description \\| Session Dv360 Creative Name that led to the session \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Session DV360 creative name \| \| Description \| Session Dv360 Creative Name that led to the session \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | sessionDv360CreativeName** | | \| Field label \| Session DV360 creative name \| \| --- \| --- \| \| Description \| Session Dv360 Creative Name that led to the session \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Session DV360 creative name | | Description | Session Dv360 Creative Name that led to the session | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| sessionDv360ExchangeId** \| \| --- \| \| \\| Field label \\| Session DV360 exchange ID \\| \\| --- \\| --- \\| \\| Description \\| Session Dv360 Exchange ID that led to the session \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Session DV360 exchange ID \| \| Description \| Session Dv360 Exchange ID that led to the session \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | sessionDv360ExchangeId** | | \| Field label \| Session DV360 exchange ID \| \| --- \| --- \| \| Description \| Session Dv360 Exchange ID that led to the session \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Session DV360 exchange ID | | Description | Session Dv360 Exchange ID that led to the session | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| sessionDv360ExchangeName** \| \| --- \| \| \\| Field label \\| Session DV360 exchange name \\| \\| --- \\| --- \\| \\| Description \\| Session Dv360 Exchange Name that led to the session \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Session DV360 exchange name \| \| Description \| Session Dv360 Exchange Name that led to the session \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | sessionDv360ExchangeName** | | \| Field label \| Session DV360 exchange name \| \| --- \| --- \| \| Description \| Session Dv360 Exchange Name that led to the session \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Session DV360 exchange name | | Description | Session Dv360 Exchange Name that led to the session | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | ### ECOMMERCE | \| currencyCode** \| \| --- \| \| \\| Field label \\| Currency \\| \\| --- \\| --- \\| \\| Description \\| ISO 4217 currency code for the transaction, e.g. USD, GBP \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.currency.code](/apidocs/field-data-types#currency) \\| \| \| Field label \| Currency \| \| Description \| ISO 4217 currency code for the transaction, e.g. USD, GBP \| \| Field type \| dimension \| \| Data type \| [string.currency.code](/apidocs/field-data-types#currency) \| | | --- | | currencyCode** | | \| Field label \| Currency \| \| --- \| --- \| \| Description \| ISO 4217 currency code for the transaction, e.g. USD, GBP \| \| Field type \| dimension \| \| Data type \| [string.currency.code](/apidocs/field-data-types#currency) \| | | Field label | Currency | | Description | ISO 4217 currency code for the transaction, e.g. USD, GBP | | Field type | dimension | | Data type | [string.currency.code](/apidocs/field-data-types#currency) | | \| itemBrand** \| \| --- \| \| \\| Field label \\| Item brand \\| \\| --- \\| --- \\| \\| Description \\| Brand name of the item \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Item brand \| \| Description \| Brand name of the item \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | itemBrand** | | \| Field label \| Item brand \| \| --- \| --- \| \| Description \| Brand name of the item \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Item brand | | Description | Brand name of the item | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| itemCategory** \| \| --- \| \| \\| Field label \\| Item category \\| \\| --- \\| --- \\| \\| Description \\| The hierarchical category in which the item is classified. For example, in Apparel/Mens/Summer/Shirts/T-shirts, Apparel is the item category \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Item category \| \| Description \| The hierarchical category in which the item is classified. For example, in Apparel/Mens/Summer/Shirts/T-shirts, Apparel is the item category \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | itemCategory** | | \| Field label \| Item category \| \| --- \| --- \| \| Description \| The hierarchical category in which the item is classified. For example, in Apparel/Mens/Summer/Shirts/T-shirts, Apparel is the item category \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Item category | | Description | The hierarchical category in which the item is classified. For example, in Apparel/Mens/Summer/Shirts/T-shirts, Apparel is the item category | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| itemCategory2** \| \| --- \| \| \\| Field label \\| Item category 2 \\| \\| --- \\| --- \\| \\| Description \\| The hierarchical category in which the item is classified. For example, in Apparel/Mens/Summer/Shirts/T-shirts, Apparel is the item category 2 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Item category 2 \| \| Description \| The hierarchical category in which the item is classified. For example, in Apparel/Mens/Summer/Shirts/T-shirts, Apparel is the item category 2 \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | itemCategory2** | | \| Field label \| Item category 2 \| \| --- \| --- \| \| Description \| The hierarchical category in which the item is classified. For example, in Apparel/Mens/Summer/Shirts/T-shirts, Apparel is the item category 2 \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Item category 2 | | Description | The hierarchical category in which the item is classified. For example, in Apparel/Mens/Summer/Shirts/T-shirts, Apparel is the item category 2 | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| itemCategory3** \| \| --- \| \| \\| Field label \\| Item category 3 \\| \\| --- \\| --- \\| \\| Description \\| The hierarchical category in which the item is classified. For example, in Apparel/Mens/Summer/Shirts/T-shirts, Apparel is the item category 3 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Item category 3 \| \| Description \| The hierarchical category in which the item is classified. For example, in Apparel/Mens/Summer/Shirts/T-shirts, Apparel is the item category 3 \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | itemCategory3** | | \| Field label \| Item category 3 \| \| --- \| --- \| \| Description \| The hierarchical category in which the item is classified. For example, in Apparel/Mens/Summer/Shirts/T-shirts, Apparel is the item category 3 \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Item category 3 | | Description | The hierarchical category in which the item is classified. For example, in Apparel/Mens/Summer/Shirts/T-shirts, Apparel is the item category 3 | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| itemCategory4** \| \| --- \| \| \\| Field label \\| Item category 4 \\| \\| --- \\| --- \\| \\| Description \\| The hierarchical category in which the item is classified. For example, in Apparel/Mens/Summer/Shirts/T-shirts, Apparel is the item category 4 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Item category 4 \| \| Description \| The hierarchical category in which the item is classified. For example, in Apparel/Mens/Summer/Shirts/T-shirts, Apparel is the item category 4 \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | itemCategory4** | | \| Field label \| Item category 4 \| \| --- \| --- \| \| Description \| The hierarchical category in which the item is classified. For example, in Apparel/Mens/Summer/Shirts/T-shirts, Apparel is the item category 4 \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Item category 4 | | Description | The hierarchical category in which the item is classified. For example, in Apparel/Mens/Summer/Shirts/T-shirts, Apparel is the item category 4 | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| itemCategory5** \| \| --- \| \| \\| Field label \\| Item category 5 \\| \\| --- \\| --- \\| \\| Description \\| The hierarchical category in which the item is classified. For example, in Apparel/Mens/Summer/Shirts/T-shirts, Apparel is the item category 5 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Item category 5 \| \| Description \| The hierarchical category in which the item is classified. For example, in Apparel/Mens/Summer/Shirts/T-shirts, Apparel is the item category 5 \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | itemCategory5** | | \| Field label \| Item category 5 \| \| --- \| --- \| \| Description \| The hierarchical category in which the item is classified. For example, in Apparel/Mens/Summer/Shirts/T-shirts, Apparel is the item category 5 \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Item category 5 | | Description | The hierarchical category in which the item is classified. For example, in Apparel/Mens/Summer/Shirts/T-shirts, Apparel is the item category 5 | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| itemId** \| \| --- \| \| \\| Field label \\| Item ID \\| \\| --- \\| --- \\| \\| Description \\| The ID of the item \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Item ID \| \| Description \| The ID of the item \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | itemId** | | \| Field label \| Item ID \| \| --- \| --- \| \| Description \| The ID of the item \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Item ID | | Description | The ID of the item | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| itemListId** \| \| --- \| \| \\| Field label \\| Item list ID \\| \\| --- \\| --- \\| \\| Description \\| The ID of the item list \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Item list ID \| \| Description \| The ID of the item list \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | itemListId** | | \| Field label \| Item list ID \| \| --- \| --- \| \| Description \| The ID of the item list \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Item list ID | | Description | The ID of the item list | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| itemListName** \| \| --- \| \| \\| Field label \\| Item list name \\| \\| --- \\| --- \\| \\| Description \\| The name of the item list \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Item list name \| \| Description \| The name of the item list \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | itemListName** | | \| Field label \| Item list name \| \| --- \| --- \| \| Description \| The name of the item list \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Item list name | | Description | The name of the item list | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| itemName** \| \| --- \| \| \\| Field label \\| Item name \\| \\| --- \\| --- \\| \\| Description \\| The name of the item \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Item name \| \| Description \| The name of the item \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | itemName** | | \| Field label \| Item name \| \| --- \| --- \| \| Description \| The name of the item \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Item name | | Description | The name of the item | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| itemPromotionCreativeName** \| \| --- \| \| \\| Field label \\| Item promotion creative name \\| \\| --- \\| --- \\| \\| Description \\| The name of the item-promotion creative \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Item promotion creative name \| \| Description \| The name of the item-promotion creative \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | itemPromotionCreativeName** | | \| Field label \| Item promotion creative name \| \| --- \| --- \| \| Description \| The name of the item-promotion creative \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Item promotion creative name | | Description | The name of the item-promotion creative | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| itemPromotionId** \| \| --- \| \| \\| Field label \\| Item promotion ID \\| \\| --- \\| --- \\| \\| Description \\| The ID of the item promotion \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Item promotion ID \| \| Description \| The ID of the item promotion \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | itemPromotionId** | | \| Field label \| Item promotion ID \| \| --- \| --- \| \| Description \| The ID of the item promotion \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Item promotion ID | | Description | The ID of the item promotion | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| itemPromotionName** \| \| --- \| \| \\| Field label \\| Item promotion name \\| \\| --- \\| --- \\| \\| Description \\| The name of the promotion for the item \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Item promotion name \| \| Description \| The name of the promotion for the item \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | itemPromotionName** | | \| Field label \| Item promotion name \| \| --- \| --- \| \| Description \| The name of the promotion for the item \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Item promotion name | | Description | The name of the promotion for the item | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| itemAffiliation** \| \| --- \| \| \\| Field label \\| Item affiliation \\| \\| --- \\| --- \\| \\| Description \\| The name or code of the affiliate (partner/vendor; if any) associated with an individual item. Populated by the 'affiliation' item parameter \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Item affiliation \| \| Description \| The name or code of the affiliate (partner/vendor; if any) associated with an individual item. Populated by the 'affiliation' item parameter \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | itemAffiliation** | | \| Field label \| Item affiliation \| \| --- \| --- \| \| Description \| The name or code of the affiliate (partner/vendor; if any) associated with an individual item. Populated by the 'affiliation' item parameter \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Item affiliation | | Description | The name or code of the affiliate (partner/vendor; if any) associated with an individual item. Populated by the 'affiliation' item parameter | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| itemVariant** \| \| --- \| \| \\| Field label \\| Item variant \\| \\| --- \\| --- \\| \\| Description \\| The specific variation of a product. e.g., XS, S, M, L for size; or Red, Blue, Green, Black for color. Populated by the 'item_variant' parameter \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Item variant \| \| Description \| The specific variation of a product. e.g., XS, S, M, L for size; or Red, Blue, Green, Black for color. Populated by the 'item_variant' parameter \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | itemVariant** | | \| Field label \| Item variant \| \| --- \| --- \| \| Description \| The specific variation of a product. e.g., XS, S, M, L for size; or Red, Blue, Green, Black for color. Populated by the 'item_variant' parameter \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Item variant | | Description | The specific variation of a product. e.g., XS, S, M, L for size; or Red, Blue, Green, Black for color. Populated by the 'item_variant' parameter | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| orderCoupon** \| \| --- \| \| \\| Field label \\| Order coupon \\| \\| --- \\| --- \\| \\| Description \\| Code for the order-level coupon \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Order coupon \| \| Description \| Code for the order-level coupon \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | orderCoupon** | | \| Field label \| Order coupon \| \| --- \| --- \| \| Description \| Code for the order-level coupon \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Order coupon | | Description | Code for the order-level coupon | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| transactionId** \| \| --- \| \| \\| Field label \\| Transaction ID \\| \\| --- \\| --- \\| \\| Description \\| The ID of the ecommerce transaction \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Transaction ID \| \| Description \| The ID of the ecommerce transaction \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | transactionId** | | \| Field label \| Transaction ID \| \| --- \| --- \| \| Description \| The ID of the ecommerce transaction \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Transaction ID | | Description | The ID of the ecommerce transaction | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| shippingTier** \| \| --- \| \| \\| Field label \\| Shipping tier \\| \\| --- \\| --- \\| \\| Description \\| The shipping tier (e.g. Ground, Air, Next-day) selected for delivery of the purchased item. Populated by the 'shipping_tier' event parameter \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Shipping tier \| \| Description \| The shipping tier (e.g. Ground, Air, Next-day) selected for delivery of the purchased item. Populated by the 'shipping_tier' event parameter \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | shippingTier** | | \| Field label \| Shipping tier \| \| --- \| --- \| \| Description \| The shipping tier (e.g. Ground, Air, Next-day) selected for delivery of the purchased item. Populated by the 'shipping_tier' event parameter \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Shipping tier | | Description | The shipping tier (e.g. Ground, Air, Next-day) selected for delivery of the purchased item. Populated by the 'shipping_tier' event parameter | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| itemListPosition** \| \| --- \| \| \\| Field label \\| Item list position \\| \\| --- \\| --- \\| \\| Description \\| The position of an item (e.g., a product you sell) in a list \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Item list position \| \| Description \| The position of an item (e.g., a product you sell) in a list \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | itemListPosition** | | \| Field label \| Item list position \| \| --- \| --- \| \| Description \| The position of an item (e.g., a product you sell) in a list \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Item list position | | Description | The position of an item (e.g., a product you sell) in a list | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| itemLocationID** \| \| --- \| \| \\| Field label \\| Item location ID \\| \\| --- \\| --- \\| \\| Description \\| The physical location associated with the item (e.g. the physical store location) \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Item location ID \| \| Description \| The physical location associated with the item (e.g. the physical store location) \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | itemLocationID** | | \| Field label \| Item location ID \| \| --- \| --- \| \| Description \| The physical location associated with the item (e.g. the physical store location) \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Item location ID | | Description | The physical location associated with the item (e.g. the physical store location) | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| itemPromotionCreativeSlot** \| \| --- \| \| \\| Field label \\| Item promotion creative slot \\| \\| --- \\| --- \\| \\| Description \\| The name of the promotional creative slot associated with the item \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Item promotion creative slot \| \| Description \| The name of the promotional creative slot associated with the item \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | itemPromotionCreativeSlot** | | \| Field label \| Item promotion creative slot \| \| --- \| --- \| \| Description \| The name of the promotional creative slot associated with the item \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Item promotion creative slot | | Description | The name of the promotional creative slot associated with the item | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| addToCarts** \| \| --- \| \| \\| Field label \\| Add-to-carts \\| \\| --- \\| --- \\| \\| Description \\| The number of times users added items to their shopping carts \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Add-to-carts \| \| Description \| The number of times users added items to their shopping carts \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | addToCarts** | | \| Field label \| Add-to-carts \| \| --- \| --- \| \| Description \| The number of times users added items to their shopping carts \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Add-to-carts | | Description | The number of times users added items to their shopping carts | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| cartToViewRate** \| \| --- \| \| \\| Field label \\| Cart-to-view rate \\| \\| --- \\| --- \\| \\| Description \\| The number of users who added a product(s) to their cart divided by the number of users who viewed the same product(s) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \\| Aggregation \\| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \\| \| \| Field label \| Cart-to-view rate \| \| Description \| The number of users who added a product(s) to their cart divided by the number of users who viewed the same product(s) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| | | cartToViewRate** | | \| Field label \| Cart-to-view rate \| \| --- \| --- \| \| Description \| The number of users who added a product(s) to their cart divided by the number of users who viewed the same product(s) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| | | Field label | Cart-to-view rate | | Description | The number of users who added a product(s) to their cart divided by the number of users who viewed the same product(s) | | Field type | metric | | Data type | [float.number.ratio](/apidocs/field-data-types#number) | | Aggregation | [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) | | \| checkouts** \| \| --- \| \| \\| Field label \\| Checkouts \\| \\| --- \\| --- \\| \\| Description \\| The number of times users started the checkout process \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Checkouts \| \| Description \| The number of times users started the checkout process \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | checkouts** | | \| Field label \| Checkouts \| \| --- \| --- \| \| Description \| The number of times users started the checkout process \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Checkouts | | Description | The number of times users started the checkout process | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| firstTimePurchasers** \| \| --- \| \| \\| Field label \\| First time purchasers \\| \\| --- \\| --- \\| \\| Description \\| The number of users that completed their first purchase event \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| First time purchasers \| \| Description \| The number of users that completed their first purchase event \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | firstTimePurchasers** | | \| Field label \| First time purchasers \| \| --- \| --- \| \| Description \| The number of users that completed their first purchase event \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | First time purchasers | | Description | The number of users that completed their first purchase event | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| grossItemRevenue** \| \| --- \| \| \\| Field label \\| Gross item revenue \\| \\| --- \\| --- \\| \\| Description \\| The total revenue from items only. Gross item revenue is the product of its price and quantity. Item revenue excludes tax and shipping values; tax & shipping values are specified at the event and not item level. Gross item revenue does not include refunds \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Gross item revenue \| \| Description \| The total revenue from items only. Gross item revenue is the product of its price and quantity. Item revenue excludes tax and shipping values; tax & shipping values are specified at the event and not item level. Gross item revenue does not include refunds \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | grossItemRevenue** | | \| Field label \| Gross item revenue \| \| --- \| --- \| \| Description \| The total revenue from items only. Gross item revenue is the product of its price and quantity. Item revenue excludes tax and shipping values; tax & shipping values are specified at the event and not item level. Gross item revenue does not include refunds \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Gross item revenue | | Description | The total revenue from items only. Gross item revenue is the product of its price and quantity. Item revenue excludes tax and shipping values; tax & shipping values are specified at the event and not item level. Gross item revenue does not include refunds | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| grossPurchaseRevenue** \| \| --- \| \| \\| Field label \\| Gross purchase revenue \\| \\| --- \\| --- \\| \\| Description \\| The sum of revenue from purchases made in your app or site. Gross purchase revenue sums the revenue for these events: "purchase", "ecommerce_purchase", "in_app_purchase", "app_store_subscription_convert", and "app_store_subscription_renew". Purchase revenue is specified by the "value" parameter in tagging \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Gross purchase revenue \| \| Description \| The sum of revenue from purchases made in your app or site. Gross purchase revenue sums the revenue for these events: "purchase", "ecommerce_purchase", "in_app_purchase", "app_store_subscription_convert", and "app_store_subscription_renew". Purchase revenue is specified by the "value" parameter in tagging \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | grossPurchaseRevenue** | | \| Field label \| Gross purchase revenue \| \| --- \| --- \| \| Description \| The sum of revenue from purchases made in your app or site. Gross purchase revenue sums the revenue for these events: "purchase", "ecommerce_purchase", "in_app_purchase", "app_store_subscription_convert", and "app_store_subscription_renew". Purchase revenue is specified by the "value" parameter in tagging \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Gross purchase revenue | | Description | The sum of revenue from purchases made in your app or site. Gross purchase revenue sums the revenue for these events: "purchase", "ecommerce_purchase", "in_app_purchase", "app_store_subscription_convert", and "app_store_subscription_renew". Purchase revenue is specified by the "value" parameter in tagging | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| itemListClickThroughRate** \| \| --- \| \| \\| Field label \\| Item list click through rate \\| \\| --- \\| --- \\| \\| Description \\| The number of users who selected a list(s) divided by the number of users who viewed the same list(s) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \\| Aggregation \\| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \\| \| \| Field label \| Item list click through rate \| \| Description \| The number of users who selected a list(s) divided by the number of users who viewed the same list(s) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| | | itemListClickThroughRate** | | \| Field label \| Item list click through rate \| \| --- \| --- \| \| Description \| The number of users who selected a list(s) divided by the number of users who viewed the same list(s) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| | | Field label | Item list click through rate | | Description | The number of users who selected a list(s) divided by the number of users who viewed the same list(s) | | Field type | metric | | Data type | [float.number.ratio](/apidocs/field-data-types#number) | | Aggregation | [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) | | \| itemListClicks** \| \| --- \| \| \\| Field label \\| Item list clicks \\| \\| --- \\| --- \\| \\| Description \\| The number of times users clicked an item when it appeared in a list \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Item list clicks \| \| Description \| The number of times users clicked an item when it appeared in a list \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | itemListClicks** | | \| Field label \| Item list clicks \| \| --- \| --- \| \| Description \| The number of times users clicked an item when it appeared in a list \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Item list clicks | | Description | The number of times users clicked an item when it appeared in a list | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| itemListViews** \| \| --- \| \| \\| Field label \\| Item list views \\| \\| --- \\| --- \\| \\| Description \\| The number of times the item list was viewed \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Item list views \| \| Description \| The number of times the item list was viewed \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | itemListViews** | | \| Field label \| Item list views \| \| --- \| --- \| \| Description \| The number of times the item list was viewed \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Item list views | | Description | The number of times the item list was viewed | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| itemPromotionClickThroughRate** \| \| --- \| \| \\| Field label \\| Item promotion click through rate \\| \\| --- \\| --- \\| \\| Description \\| The number of users who selected a promotion(s) divided by the number of users who viewed the same promotion(s) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \\| Aggregation \\| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \\| \| \| Field label \| Item promotion click through rate \| \| Description \| The number of users who selected a promotion(s) divided by the number of users who viewed the same promotion(s) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| | | itemPromotionClickThroughRate** | | \| Field label \| Item promotion click through rate \| \| --- \| --- \| \| Description \| The number of users who selected a promotion(s) divided by the number of users who viewed the same promotion(s) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| | | Field label | Item promotion click through rate | | Description | The number of users who selected a promotion(s) divided by the number of users who viewed the same promotion(s) | | Field type | metric | | Data type | [float.number.ratio](/apidocs/field-data-types#number) | | Aggregation | [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) | | \| itemPromotionClicks** \| \| --- \| \| \\| Field label \\| Item promotion clicks \\| \\| --- \\| --- \\| \\| Description \\| The number of times an item promotion was clicked \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Item promotion clicks \| \| Description \| The number of times an item promotion was clicked \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | itemPromotionClicks** | | \| Field label \| Item promotion clicks \| \| --- \| --- \| \| Description \| The number of times an item promotion was clicked \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Item promotion clicks | | Description | The number of times an item promotion was clicked | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| itemPromotionViews** \| \| --- \| \| \\| Field label \\| Item promotion views \\| \\| --- \\| --- \\| \\| Description \\| The number of times an item promotion was viewed \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Item promotion views \| \| Description \| The number of times an item promotion was viewed \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | itemPromotionViews** | | \| Field label \| Item promotion views \| \| --- \| --- \| \| Description \| The number of times an item promotion was viewed \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Item promotion views | | Description | The number of times an item promotion was viewed | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| itemPurchaseQuantity** \| \| --- \| \| \\| Field label \\| Item purchase quantity \\| \\| --- \\| --- \\| \\| Description \\| The number of units for a single item included in purchase events \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Item purchase quantity \| \| Description \| The number of units for a single item included in purchase events \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | itemPurchaseQuantity** | | \| Field label \| Item purchase quantity \| \| --- \| --- \| \| Description \| The number of units for a single item included in purchase events \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Item purchase quantity | | Description | The number of units for a single item included in purchase events | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| itemDiscountAmount** \| \| --- \| \| \\| Field label \\| Item discount amount \\| \\| --- \\| --- \\| \\| Description \\| The monetary value of item discounts in eCommerce events. This metric is populated in tagging by the "discount" item parameter \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Item discount amount \| \| Description \| The monetary value of item discounts in eCommerce events. This metric is populated in tagging by the "discount" item parameter \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | itemDiscountAmount** | | \| Field label \| Item discount amount \| \| --- \| --- \| \| Description \| The monetary value of item discounts in eCommerce events. This metric is populated in tagging by the "discount" item parameter \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Item discount amount | | Description | The monetary value of item discounts in eCommerce events. This metric is populated in tagging by the "discount" item parameter | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| itemRefundAmount** \| \| --- \| \| \\| Field label \\| Item refund amount \\| \\| --- \\| --- \\| \\| Description \\| Total refund amount for the item, in local currency \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Item refund amount \| \| Description \| Total refund amount for the item, in local currency \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | itemRefundAmount** | | \| Field label \| Item refund amount \| \| --- \| --- \| \| Description \| Total refund amount for the item, in local currency \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Item refund amount | | Description | Total refund amount for the item, in local currency | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| itemRevenue** \| \| --- \| \| \\| Field label \\| Item revenue \\| \\| --- \\| --- \\| \\| Description \\| Total revenue from purchases of this item, excluding tax and shipping \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Item revenue \| \| Description \| Total revenue from purchases of this item, excluding tax and shipping \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | itemRevenue** | | \| Field label \| Item revenue \| \| --- \| --- \| \| Description \| Total revenue from purchases of this item, excluding tax and shipping \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Item revenue | | Description | Total revenue from purchases of this item, excluding tax and shipping | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| itemViews** \| \| --- \| \| \\| Field label \\| Item views \\| \\| --- \\| --- \\| \\| Description \\| The number of times the item details were viewed \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Item views \| \| Description \| The number of times the item details were viewed \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | itemViews** | | \| Field label \| Item views \| \| --- \| --- \| \| Description \| The number of times the item details were viewed \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Item views | | Description | The number of times the item details were viewed | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| itemsAddedToCart** \| \| --- \| \| \\| Field label \\| Items added to cart \\| \\| --- \\| --- \\| \\| Description \\| The number of units added to cart for a single item. This metric counts the quantity of items in 'add_to_cart' events \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Items added to cart \| \| Description \| The number of units added to cart for a single item. This metric counts the quantity of items in 'add_to_cart' events \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | itemsAddedToCart** | | \| Field label \| Items added to cart \| \| --- \| --- \| \| Description \| The number of units added to cart for a single item. This metric counts the quantity of items in 'add_to_cart' events \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Items added to cart | | Description | The number of units added to cart for a single item. This metric counts the quantity of items in 'add_to_cart' events | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| itemsCheckedOut** \| \| --- \| \| \\| Field label \\| Items checked out \\| \\| --- \\| --- \\| \\| Description \\| The number of units checked out for a single item. This metric counts the quantity of items in 'begin_checkout' events \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Items checked out \| \| Description \| The number of units checked out for a single item. This metric counts the quantity of items in 'begin_checkout' events \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | itemsCheckedOut** | | \| Field label \| Items checked out \| \| --- \| --- \| \| Description \| The number of units checked out for a single item. This metric counts the quantity of items in 'begin_checkout' events \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Items checked out | | Description | The number of units checked out for a single item. This metric counts the quantity of items in 'begin_checkout' events | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| itemsClickedInList** \| \| --- \| \| \\| Field label \\| Items clicked in list \\| \\| --- \\| --- \\| \\| Description \\| The number of units clicked in list for a single item. This metric counts the quantity of items in 'select_item' events \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Items clicked in list \| \| Description \| The number of units clicked in list for a single item. This metric counts the quantity of items in 'select_item' events \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | itemsClickedInList** | | \| Field label \| Items clicked in list \| \| --- \| --- \| \| Description \| The number of units clicked in list for a single item. This metric counts the quantity of items in 'select_item' events \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Items clicked in list | | Description | The number of units clicked in list for a single item. This metric counts the quantity of items in 'select_item' events | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| itemsClickedInPromotion** \| \| --- \| \| \\| Field label \\| Items clicked in promotion \\| \\| --- \\| --- \\| \\| Description \\| The number of units clicked in promotion for a single item. This metric counts the quantity of items in 'select_promotion' events \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Items clicked in promotion \| \| Description \| The number of units clicked in promotion for a single item. This metric counts the quantity of items in 'select_promotion' events \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | itemsClickedInPromotion** | | \| Field label \| Items clicked in promotion \| \| --- \| --- \| \| Description \| The number of units clicked in promotion for a single item. This metric counts the quantity of items in 'select_promotion' events \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Items clicked in promotion | | Description | The number of units clicked in promotion for a single item. This metric counts the quantity of items in 'select_promotion' events | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| itemsViewed** \| \| --- \| \| \\| Field label \\| Items viewed \\| \\| --- \\| --- \\| \\| Description \\| The number of units viewed for a single item. This metric counts the quantity of items in 'view_item' events \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Items viewed \| \| Description \| The number of units viewed for a single item. This metric counts the quantity of items in 'view_item' events \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | itemsViewed** | | \| Field label \| Items viewed \| \| --- \| --- \| \| Description \| The number of units viewed for a single item. This metric counts the quantity of items in 'view_item' events \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Items viewed | | Description | The number of units viewed for a single item. This metric counts the quantity of items in 'view_item' events | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| itemsViewedInList** \| \| --- \| \| \\| Field label \\| Items viewed in list \\| \\| --- \\| --- \\| \\| Description \\| The number of units viewed in list for a single item. This metric counts the quantity of items in 'view_item_list' events \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Items viewed in list \| \| Description \| The number of units viewed in list for a single item. This metric counts the quantity of items in 'view_item_list' events \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | itemsViewedInList** | | \| Field label \| Items viewed in list \| \| --- \| --- \| \| Description \| The number of units viewed in list for a single item. This metric counts the quantity of items in 'view_item_list' events \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Items viewed in list | | Description | The number of units viewed in list for a single item. This metric counts the quantity of items in 'view_item_list' events | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| itemsViewedInPromotion** \| \| --- \| \| \\| Field label \\| Items viewed in promotion \\| \\| --- \\| --- \\| \\| Description \\| The number of units viewed in promotion for a single item. This metric counts the quantity of items in 'view_promotion' events \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Items viewed in promotion \| \| Description \| The number of units viewed in promotion for a single item. This metric counts the quantity of items in 'view_promotion' events \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | itemsViewedInPromotion** | | \| Field label \| Items viewed in promotion \| \| --- \| --- \| \| Description \| The number of units viewed in promotion for a single item. This metric counts the quantity of items in 'view_promotion' events \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Items viewed in promotion | | Description | The number of units viewed in promotion for a single item. This metric counts the quantity of items in 'view_promotion' events | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| ecommercePurchases** \| \| --- \| \| \\| Field label \\| Purchases \\| \\| --- \\| --- \\| \\| Description \\| The number of times users completed a purchase. This metric counts "purchase" events; this metric does not count "in_app_purchase" and subscription events \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Purchases \| \| Description \| The number of times users completed a purchase. This metric counts "purchase" events; this metric does not count "in_app_purchase" and subscription events \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | ecommercePurchases** | | \| Field label \| Purchases \| \| --- \| --- \| \| Description \| The number of times users completed a purchase. This metric counts "purchase" events; this metric does not count "in_app_purchase" and subscription events \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Purchases | | Description | The number of times users completed a purchase. This metric counts "purchase" events; this metric does not count "in_app_purchase" and subscription events | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| refundAmount** \| \| --- \| \| \\| Field label \\| Refund amount \\| \\| --- \\| --- \\| \\| Description \\| The total refunded transaction revenues. Refund amount sums refunded revenue for the "refund" and "app_store_refund" events \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Refund amount \| \| Description \| The total refunded transaction revenues. Refund amount sums refunded revenue for the "refund" and "app_store_refund" events \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | refundAmount** | | \| Field label \| Refund amount \| \| --- \| --- \| \| Description \| The total refunded transaction revenues. Refund amount sums refunded revenue for the "refund" and "app_store_refund" events \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Refund amount | | Description | The total refunded transaction revenues. Refund amount sums refunded revenue for the "refund" and "app_store_refund" events | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| shippingAmount** \| \| --- \| \| \\| Field label \\| Shipping amount \\| \\| --- \\| --- \\| \\| Description \\| Shipping amount in currency defined in the event \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Shipping amount \| \| Description \| Shipping amount in currency defined in the event \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | shippingAmount** | | \| Field label \| Shipping amount \| \| --- \| --- \| \| Description \| Shipping amount in currency defined in the event \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Shipping amount | | Description | Shipping amount in currency defined in the event | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| taxAmount** \| \| --- \| \| \\| Field label \\| Tax amount \\| \\| --- \\| --- \\| \\| Description \\| Tax amount in currency defined in the event \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Tax amount \| \| Description \| Tax amount in currency defined in the event \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | taxAmount** | | \| Field label \| Tax amount \| \| --- \| --- \| \| Description \| Tax amount in currency defined in the event \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Tax amount | | Description | Tax amount in currency defined in the event | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| totalPurchasers** \| \| --- \| \| \\| Field label \\| Total purchasers \\| \\| --- \\| --- \\| \\| Description \\| The number of users that logged purchase events for the time period selected \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Total purchasers \| \| Description \| The number of users that logged purchase events for the time period selected \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | totalPurchasers** | | \| Field label \| Total purchasers \| \| --- \| --- \| \| Description \| The number of users that logged purchase events for the time period selected \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Total purchasers | | Description | The number of users that logged purchase events for the time period selected | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | ### EVENT | \| eventName** \| \| --- \| \| \\| Field label \\| Event name \\| \\| --- \\| --- \\| \\| Description \\| The name of the event \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Event name \| \| Description \| The name of the event \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | --- | | eventName** | | \| Field label \| Event name \| \| --- \| --- \| \| Description \| The name of the event \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Event name | | Description | The name of the event | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| isConversionEvent** \| \| --- \| \| \\| Field label \\| Is conversion event \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Is conversion event \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | isConversionEvent** | | \| Field label \| Is conversion event \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Is conversion event | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| method** \| \| --- \| \| \\| Field label \\| Method \\| \\| --- \\| --- \\| \\| Description \\| The method by which an event was triggered. Populated by the event parameter 'method' \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Method \| \| Description \| The method by which an event was triggered. Populated by the event parameter 'method' \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | method** | | \| Field label \| Method \| \| --- \| --- \| \| Description \| The method by which an event was triggered. Populated by the event parameter 'method' \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Method | | Description | The method by which an event was triggered. Populated by the event parameter 'method' | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| cm360PlacementCostStructure** \| \| --- \| \| \\| Field label \\| CM360 placement cost structure \\| \\| --- \\| --- \\| \\| Description \\| The CM360 Placement Cost Structure that led to the key event. Placement cost structures regulate how media cost will be calculated. For example 'CPM' \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| CM360 placement cost structure \| \| Description \| The CM360 Placement Cost Structure that led to the key event. Placement cost structures regulate how media cost will be calculated. For example 'CPM' \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | cm360PlacementCostStructure** | | \| Field label \| CM360 placement cost structure \| \| --- \| --- \| \| Description \| The CM360 Placement Cost Structure that led to the key event. Placement cost structures regulate how media cost will be calculated. For example 'CPM' \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | CM360 placement cost structure | | Description | The CM360 Placement Cost Structure that led to the key event. Placement cost structures regulate how media cost will be calculated. For example 'CPM' | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| cm360PlacementId** \| \| --- \| \| \\| Field label \\| CM360 placement ID \\| \\| --- \\| --- \\| \\| Description \\| The CM360 Placement ID that led to the key event. Identifies a CM360 placement. A placement is the part of a website where your ad appears \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| CM360 placement ID \| \| Description \| The CM360 Placement ID that led to the key event. Identifies a CM360 placement. A placement is the part of a website where your ad appears \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | cm360PlacementId** | | \| Field label \| CM360 placement ID \| \| --- \| --- \| \| Description \| The CM360 Placement ID that led to the key event. Identifies a CM360 placement. A placement is the part of a website where your ad appears \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | CM360 placement ID | | Description | The CM360 Placement ID that led to the key event. Identifies a CM360 placement. A placement is the part of a website where your ad appears | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| cm360PlacementName** \| \| --- \| \| \\| Field label \\| CM360 placement name \\| \\| --- \\| --- \\| \\| Description \\| The CM360 Placement Name that led to the key event. The given name for a CM360 placement. A placement is the part of a website where your ad appears \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| CM360 placement name \| \| Description \| The CM360 Placement Name that led to the key event. The given name for a CM360 placement. A placement is the part of a website where your ad appears \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | cm360PlacementName** | | \| Field label \| CM360 placement name \| \| --- \| --- \| \| Description \| The CM360 Placement Name that led to the key event. The given name for a CM360 placement. A placement is the part of a website where your ad appears \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | CM360 placement name | | Description | The CM360 Placement Name that led to the key event. The given name for a CM360 placement. A placement is the part of a website where your ad appears | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| dv360InsertionOrderName** \| \| --- \| \| \\| Field label \\| DV360 insertion order name \\| \\| --- \\| --- \\| \\| Description \\| The DV360 Insertion Order Name that led to the key event \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| DV360 insertion order name \| \| Description \| The DV360 Insertion Order Name that led to the key event \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | dv360InsertionOrderName** | | \| Field label \| DV360 insertion order name \| \| --- \| --- \| \| Description \| The DV360 Insertion Order Name that led to the key event \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | DV360 insertion order name | | Description | The DV360 Insertion Order Name that led to the key event | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| dv360LineItemName** \| \| --- \| \| \\| Field label \\| DV360 line item name \\| \\| --- \\| --- \\| \\| Description \\| The DV360 Line Item Name that led to the key event \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| DV360 line item name \| \| Description \| The DV360 Line Item Name that led to the key event \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | dv360LineItemName** | | \| Field label \| DV360 line item name \| \| --- \| --- \| \| Description \| The DV360 Line Item Name that led to the key event \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | DV360 line item name | | Description | The DV360 Line Item Name that led to the key event | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| dv360LineItemID** \| \| --- \| \| \\| Field label \\| DV360 line item ID \\| \\| --- \\| --- \\| \\| Description \\| The DV360 Line Item ID that led to the key event \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| DV360 line item ID \| \| Description \| The DV360 Line Item ID that led to the key event \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | dv360LineItemID** | | \| Field label \| DV360 line item ID \| \| --- \| --- \| \| Description \| The DV360 Line Item ID that led to the key event \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | DV360 line item ID | | Description | The DV360 Line Item ID that led to the key event | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| averageSessionDuration** \| \| --- \| \| \\| Field label \\| Average session duration \\| \\| --- \\| --- \\| \\| Description \\| The average duration (in seconds) of users' sessions \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \\| Aggregation \\| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \\| \| \| Field label \| Average session duration \| \| Description \| The average duration (in seconds) of users' sessions \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| | | averageSessionDuration** | | \| Field label \| Average session duration \| \| --- \| --- \| \| Description \| The average duration (in seconds) of users' sessions \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| | | Field label | Average session duration | | Description | The average duration (in seconds) of users' sessions | | Field type | metric | | Data type | [float.number.value](/apidocs/field-data-types#number) | | Aggregation | [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) | | \| firstTimePurchaserConversionRate** \| \| --- \| \| \\| Field label \\| First-time purchaser conversion \\| \\| --- \\| --- \\| \\| Description \\| The percentage of active users who made their first purchase. This metric is returned as a fraction; for example, 0.092 means 9.2% of active users were first time purchasers \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \\| Aggregation \\| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \\| \| \| Field label \| First-time purchaser conversion \| \| Description \| The percentage of active users who made their first purchase. This metric is returned as a fraction; for example, 0.092 means 9.2% of active users were first time purchasers \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| | | firstTimePurchaserConversionRate** | | \| Field label \| First-time purchaser conversion \| \| --- \| --- \| \| Description \| The percentage of active users who made their first purchase. This metric is returned as a fraction; for example, 0.092 means 9.2% of active users were first time purchasers \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| | | Field label | First-time purchaser conversion | | Description | The percentage of active users who made their first purchase. This metric is returned as a fraction; for example, 0.092 means 9.2% of active users were first time purchasers | | Field type | metric | | Data type | [float.number.ratio](/apidocs/field-data-types#number) | | Aggregation | [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) | | \| firstTimePurchasersPerNewUser** \| \| --- \| \| \\| Field label \\| First-time purchasers per new user \\| \\| --- \\| --- \\| \\| Description \\| The average number of first time purchasers per new user \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \\| Aggregation \\| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \\| \| \| Field label \| First-time purchasers per new user \| \| Description \| The average number of first time purchasers per new user \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| | | firstTimePurchasersPerNewUser** | | \| Field label \| First-time purchasers per new user \| \| --- \| --- \| \| Description \| The average number of first time purchasers per new user \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| | | Field label | First-time purchasers per new user | | Description | The average number of first time purchasers per new user | | Field type | metric | | Data type | [float.number.value](/apidocs/field-data-types#number) | | Aggregation | [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) | | \| purchaserConversionRate** \| \| --- \| \| \\| Field label \\| Purchaser conversion \\| \\| --- \\| --- \\| \\| Description \\| The percentage of active users who made 1 or more purchase transactions. This metric is returned as a fraction; for example, 0.412 means 41.2% of users were purchasers \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \\| Aggregation \\| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \\| \| \| Field label \| Purchaser conversion \| \| Description \| The percentage of active users who made 1 or more purchase transactions. This metric is returned as a fraction; for example, 0.412 means 41.2% of users were purchasers \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| | | purchaserConversionRate** | | \| Field label \| Purchaser conversion \| \| --- \| --- \| \| Description \| The percentage of active users who made 1 or more purchase transactions. This metric is returned as a fraction; for example, 0.412 means 41.2% of users were purchasers \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| | | Field label | Purchaser conversion | | Description | The percentage of active users who made 1 or more purchase transactions. This metric is returned as a fraction; for example, 0.412 means 41.2% of users were purchasers | | Field type | metric | | Data type | [float.number.ratio](/apidocs/field-data-types#number) | | Aggregation | [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) | | \| sessionConversionRate** \| \| --- \| \| \\| Field label \\| Session conversion rate \\| \\| --- \\| --- \\| \\| Description \\| The percentage of sessions in which any conversion event was triggered \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \\| Aggregation \\| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \\| \| \| Field label \| Session conversion rate \| \| Description \| The percentage of sessions in which any conversion event was triggered \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| | | sessionConversionRate** | | \| Field label \| Session conversion rate \| \| --- \| --- \| \| Description \| The percentage of sessions in which any conversion event was triggered \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| | | Field label | Session conversion rate | | Description | The percentage of sessions in which any conversion event was triggered | | Field type | metric | | Data type | [float.number.ratio](/apidocs/field-data-types#number) | | Aggregation | [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) | | \| transactionsPerPurchaser** \| \| --- \| \| \\| Field label \\| Transactions per purchaser \\| \\| --- \\| --- \\| \\| Description \\| The average number of transactions per purchaser \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \\| Aggregation \\| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \\| \| \| Field label \| Transactions per purchaser \| \| Description \| The average number of transactions per purchaser \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| | | transactionsPerPurchaser** | | \| Field label \| Transactions per purchaser \| \| --- \| --- \| \| Description \| The average number of transactions per purchaser \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| | | Field label | Transactions per purchaser | | Description | The average number of transactions per purchaser | | Field type | metric | | Data type | [float.number.value](/apidocs/field-data-types#number) | | Aggregation | [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) | | \| userConversionRate** \| \| --- \| \| \\| Field label \\| User conversion rate \\| \\| --- \\| --- \\| \\| Description \\| The percentage of users who triggered any conversion event \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \\| Aggregation \\| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \\| \| \| Field label \| User conversion rate \| \| Description \| The percentage of users who triggered any conversion event \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| | | userConversionRate** | | \| Field label \| User conversion rate \| \| --- \| --- \| \| Description \| The percentage of users who triggered any conversion event \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| | | Field label | User conversion rate | | Description | The percentage of users who triggered any conversion event | | Field type | metric | | Data type | [float.number.ratio](/apidocs/field-data-types#number) | | Aggregation | [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) | | \| conversions** \| \| --- \| \| \\| Field label \\| Conversions \\| \\| --- \\| --- \\| \\| Description \\| The count of conversion events \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Conversions \| \| Description \| The count of conversion events \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | conversions** | | \| Field label \| Conversions \| \| --- \| --- \| \| Description \| The count of conversion events \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Conversions | | Description | The count of conversion events | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| conversionsFloat** \| \| --- \| \| \\| Field label \\| Conversions (float) \\| \\| --- \\| --- \\| \\| Description \\| The count of conversion events \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \\| Destinations \\| API, Data warehouse \\| \| \| Field label \| Conversions (float) \| \| Description \| The count of conversion events \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| Destinations \| API, Data warehouse \| | | conversionsFloat** | | \| Field label \| Conversions (float) \| \| --- \| --- \| \| Description \| The count of conversion events \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| Destinations \| API, Data warehouse \| | | Field label | Conversions (float) | | Description | The count of conversion events | | Field type | metric | | Data type | [float.number.value](/apidocs/field-data-types#number) | | Destinations | API, Data warehouse | | \| eventCount** \| \| --- \| \| \\| Field label \\| Event count \\| \\| --- \\| --- \\| \\| Description \\| The count of events \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Event count \| \| Description \| The count of events \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | eventCount** | | \| Field label \| Event count \| \| --- \| --- \| \| Description \| The count of events \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Event count | | Description | The count of events | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| eventsPerUser** \| \| --- \| \| \\| Field label \\| Events per user \\| \\| --- \\| --- \\| \\| Description \\| The average number of events per user (Event count divided by Active users) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Events per user \| \| Description \| The average number of events per user (Event count divided by Active users) \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| | | eventsPerUser** | | \| Field label \| Events per user \| \| --- \| --- \| \| Description \| The average number of events per user (Event count divided by Active users) \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| | | Field label | Events per user | | Description | The average number of events per user (Event count divided by Active users) | | Field type | metric | | Data type | [float.number.value](/apidocs/field-data-types#number) | | \| eventsPerSession** \| \| --- \| \| \\| Field label \\| Events per session \\| \\| --- \\| --- \\| \\| Description \\| The average number of events per session (Event count divided by Sessions) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Events per session \| \| Description \| The average number of events per session (Event count divided by Sessions) \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| | | eventsPerSession** | | \| Field label \| Events per session \| \| --- \| --- \| \| Description \| The average number of events per session (Event count divided by Sessions) \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| | | Field label | Events per session | | Description | The average number of events per session (Event count divided by Sessions) | | Field type | metric | | Data type | [float.number.value](/apidocs/field-data-types#number) | | \| eventValue** \| \| --- \| \| \\| Field label \\| Event value \\| \\| --- \\| --- \\| \\| Description \\| The sum of the event parameter named 'value' \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Event value \| \| Description \| The sum of the event parameter named 'value' \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| | | eventValue** | | \| Field label \| Event value \| \| --- \| --- \| \| Description \| The sum of the event parameter named 'value' \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| | | Field label | Event value | | Description | The sum of the event parameter named 'value' | | Field type | metric | | Data type | [float.number.value](/apidocs/field-data-types#number) | | \| purchaseRevenue** \| \| --- \| \| \\| Field label \\| Purchase revenue \\| \\| --- \\| --- \\| \\| Description \\| The sum of revenue from purchases made in your app or site. Purchase revenue sums the revenue for these events: purchase, ecommerce_purchase, in_app_purchase, app_store_subscription_convert, and app_store_subscription_renew \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Purchase revenue \| \| Description \| The sum of revenue from purchases made in your app or site. Purchase revenue sums the revenue for these events: purchase, ecommerce_purchase, in_app_purchase, app_store_subscription_convert, and app_store_subscription_renew \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | purchaseRevenue** | | \| Field label \| Purchase revenue \| \| --- \| --- \| \| Description \| The sum of revenue from purchases made in your app or site. Purchase revenue sums the revenue for these events: purchase, ecommerce_purchase, in_app_purchase, app_store_subscription_convert, and app_store_subscription_renew \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Purchase revenue | | Description | The sum of revenue from purchases made in your app or site. Purchase revenue sums the revenue for these events: purchase, ecommerce_purchase, in_app_purchase, app_store_subscription_convert, and app_store_subscription_renew | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| purchaseToViewRate** \| \| --- \| \| \\| Field label \\| Purchase-to-view rate \\| \\| --- \\| --- \\| \\| Description \\| The number of users who purchased a product(s) divided by the number of users who viewed the same product(s). This metric is returned as a fraction; for example, 0.128 means 12.8% of users that viewed a product(s) also purchased the same product(s) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \\| Aggregation \\| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \\| \| \| Field label \| Purchase-to-view rate \| \| Description \| The number of users who purchased a product(s) divided by the number of users who viewed the same product(s). This metric is returned as a fraction; for example, 0.128 means 12.8% of users that viewed a product(s) also purchased the same product(s) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| | | purchaseToViewRate** | | \| Field label \| Purchase-to-view rate \| \| --- \| --- \| \| Description \| The number of users who purchased a product(s) divided by the number of users who viewed the same product(s). This metric is returned as a fraction; for example, 0.128 means 12.8% of users that viewed a product(s) also purchased the same product(s) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| | | Field label | Purchase-to-view rate | | Description | The number of users who purchased a product(s) divided by the number of users who viewed the same product(s). This metric is returned as a fraction; for example, 0.128 means 12.8% of users that viewed a product(s) also purchased the same product(s) | | Field type | metric | | Data type | [float.number.ratio](/apidocs/field-data-types#number) | | Aggregation | [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) | | \| returnOnAdSpend** \| \| --- \| \| \\| Field label \\| Return on ad spend \\| \\| --- \\| --- \\| \\| Description \\| Return On Ad Spend (ROAS) is total revenue divided by advertiser ad cost \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \\| Aggregation \\| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \\| \| \| Field label \| Return on ad spend \| \| Description \| Return On Ad Spend (ROAS) is total revenue divided by advertiser ad cost \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| | | returnOnAdSpend** | | \| Field label \| Return on ad spend \| \| --- \| --- \| \| Description \| Return On Ad Spend (ROAS) is total revenue divided by advertiser ad cost \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| | | Field label | Return on ad spend | | Description | Return On Ad Spend (ROAS) is total revenue divided by advertiser ad cost | | Field type | metric | | Data type | [float.number.ratio](/apidocs/field-data-types#number) | | Aggregation | [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) | | \| averagePurchaseRevenue** \| \| --- \| \| \\| Field label \\| Average purchase revenue \\| \\| --- \\| --- \\| \\| Description \\| The average purchase revenue in the transaction group of events \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| Aggregation \\| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \\| \| \| Field label \| Average purchase revenue \| \| Description \| The average purchase revenue in the transaction group of events \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| | | averagePurchaseRevenue** | | \| Field label \| Average purchase revenue \| \| --- \| --- \| \| Description \| The average purchase revenue in the transaction group of events \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| | | Field label | Average purchase revenue | | Description | The average purchase revenue in the transaction group of events | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | Aggregation | [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) | | \| transactions** \| \| --- \| \| \\| Field label \\| Transactions \\| \\| --- \\| --- \\| \\| Description \\| The count of transaction events with purchase revenue. Transaction events are in_app_purchase, ecommerce_purchase, purchase, app_store_subscription_renew, app_store_subscription_convert, and refund \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Transactions \| \| Description \| The count of transaction events with purchase revenue. Transaction events are in_app_purchase, ecommerce_purchase, purchase, app_store_subscription_renew, app_store_subscription_convert, and refund \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | transactions** | | \| Field label \| Transactions \| \| --- \| --- \| \| Description \| The count of transaction events with purchase revenue. Transaction events are in_app_purchase, ecommerce_purchase, purchase, app_store_subscription_renew, app_store_subscription_convert, and refund \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Transactions | | Description | The count of transaction events with purchase revenue. Transaction events are in_app_purchase, ecommerce_purchase, purchase, app_store_subscription_renew, app_store_subscription_convert, and refund | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| ARPU** \| \| --- \| \| \\| Field label \\| Average revenue per user \\| \\| --- \\| --- \\| \\| Description \\| Average revenue per user (ARPU) is the total purchase revenue per active user. The summary metric is for the time period selected \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Average revenue per user \| \| Description \| Average revenue per user (ARPU) is the total purchase revenue per active user. The summary metric is for the time period selected \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | ARPU** | | \| Field label \| Average revenue per user \| \| --- \| --- \| \| Description \| Average revenue per user (ARPU) is the total purchase revenue per active user. The summary metric is for the time period selected \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Average revenue per user | | Description | Average revenue per user (ARPU) is the total purchase revenue per active user. The summary metric is for the time period selected | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| ARPPU** \| \| --- \| \| \\| Field label \\| Average revenue per paying user \\| \\| --- \\| --- \\| \\| Description \\| Average revenue per paying user (ARPPU) is the total purchase revenue per active user that logged a purchase event. The summary metric is for the time period selected \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Average revenue per paying user \| \| Description \| Average revenue per paying user (ARPPU) is the total purchase revenue per active user that logged a purchase event. The summary metric is for the time period selected \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | ARPPU** | | \| Field label \| Average revenue per paying user \| \| --- \| --- \| \| Description \| Average revenue per paying user (ARPPU) is the total purchase revenue per active user that logged a purchase event. The summary metric is for the time period selected \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Average revenue per paying user | | Description | Average revenue per paying user (ARPPU) is the total purchase revenue per active user that logged a purchase event. The summary metric is for the time period selected | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| totalAdRevenue** \| \| --- \| \| \\| Field label \\| Ad revenue \\| \\| --- \\| --- \\| \\| Description \\| The total advertising revenue from both Admob and third-party sources \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Ad revenue \| \| Description \| The total advertising revenue from both Admob and third-party sources \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | totalAdRevenue** | | \| Field label \| Ad revenue \| \| --- \| --- \| \| Description \| The total advertising revenue from both Admob and third-party sources \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Ad revenue | | Description | The total advertising revenue from both Admob and third-party sources | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| totalRevenue** \| \| --- \| \| \\| Field label \\| Revenue \\| \\| --- \\| --- \\| \\| Description \\| The sum of revenue from purchases, subscriptions, and advertising (Purchase revenue plus Subscription revenue plus Ad revenue) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Revenue \| \| Description \| The sum of revenue from purchases, subscriptions, and advertising (Purchase revenue plus Subscription revenue plus Ad revenue) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | totalRevenue** | | \| Field label \| Revenue \| \| --- \| --- \| \| Description \| The sum of revenue from purchases, subscriptions, and advertising (Purchase revenue plus Subscription revenue plus Ad revenue) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Revenue | | Description | The sum of revenue from purchases, subscriptions, and advertising (Purchase revenue plus Subscription revenue plus Ad revenue) | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | ### EVENT SOURCE | \| campaignId** \| \| --- \| \| \\| Field label \\| Event campaign ID \\| \\| --- \\| --- \\| \\| Description \\| The identifier of the marketing campaign. Present only for conversion events \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Event campaign ID \| \| Description \| The identifier of the marketing campaign. Present only for conversion events \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | --- | | campaignId** | | \| Field label \| Event campaign ID \| \| --- \| --- \| \| Description \| The identifier of the marketing campaign. Present only for conversion events \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Event campaign ID | | Description | The identifier of the marketing campaign. Present only for conversion events | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| campaignName** \| \| --- \| \| \\| Field label \\| Event campaign name \\| \\| --- \\| --- \\| \\| Description \\| The name of the marketing campaign. Present only for conversion events \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Event campaign name \| \| Description \| The name of the marketing campaign. Present only for conversion events \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | campaignName** | | \| Field label \| Event campaign name \| \| --- \| --- \| \| Description \| The name of the marketing campaign. Present only for conversion events \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Event campaign name | | Description | The name of the marketing campaign. Present only for conversion events | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| googleAdsAdNetworkType** \| \| --- \| \| \\| Field label \\| Event ad network type \\| \\| --- \\| --- \\| \\| Description \\| The advertising network type of the conversion. An enumeration which includes 'Google search', 'Search partners', 'Google Display Network', 'Youtube Search', 'Youtube Videos', 'Cross-network', 'Social', and '(universal campaign)' \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Event ad network type \| \| Description \| The advertising network type of the conversion. An enumeration which includes 'Google search', 'Search partners', 'Google Display Network', 'Youtube Search', 'Youtube Videos', 'Cross-network', 'Social', and '(universal campaign)' \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | googleAdsAdNetworkType** | | \| Field label \| Event ad network type \| \| --- \| --- \| \| Description \| The advertising network type of the conversion. An enumeration which includes 'Google search', 'Search partners', 'Google Display Network', 'Youtube Search', 'Youtube Videos', 'Cross-network', 'Social', and '(universal campaign)' \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Event ad network type | | Description | The advertising network type of the conversion. An enumeration which includes 'Google search', 'Search partners', 'Google Display Network', 'Youtube Search', 'Youtube Videos', 'Cross-network', 'Social', and '(universal campaign)' | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| googleAdsAccountName** \| \| --- \| \| \\| Field label \\| Event Google Ads account name \\| \\| --- \\| --- \\| \\| Description \\| The customer's descriptive name in Google Ads for the conversion event's campaign. Corresponding to customer.descriptive_name in the Google Ads API \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Event Google Ads account name \| \| Description \| The customer's descriptive name in Google Ads for the conversion event's campaign. Corresponding to customer.descriptive_name in the Google Ads API \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | googleAdsAccountName** | | \| Field label \| Event Google Ads account name \| \| --- \| --- \| \| Description \| The customer's descriptive name in Google Ads for the conversion event's campaign. Corresponding to customer.descriptive_name in the Google Ads API \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Event Google Ads account name | | Description | The customer's descriptive name in Google Ads for the conversion event's campaign. Corresponding to customer.descriptive_name in the Google Ads API | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| googleAdsCustomerId** \| \| --- \| \| \\| Field label \\| Google Ads customer ID \\| \\| --- \\| --- \\| \\| Description \\| The Customer ID from Google Ads for the campaign that led to conversion event. Customer IDs in Google Ads uniquely identify Google Ads accounts \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Google Ads customer ID \| \| Description \| The Customer ID from Google Ads for the campaign that led to conversion event. Customer IDs in Google Ads uniquely identify Google Ads accounts \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | googleAdsCustomerId** | | \| Field label \| Google Ads customer ID \| \| --- \| --- \| \| Description \| The Customer ID from Google Ads for the campaign that led to conversion event. Customer IDs in Google Ads uniquely identify Google Ads accounts \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Google Ads customer ID | | Description | The Customer ID from Google Ads for the campaign that led to conversion event. Customer IDs in Google Ads uniquely identify Google Ads accounts | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| googleAdsCampaignId** \| \| --- \| \| \\| Field label \\| Google Ads campaign ID \\| \\| --- \\| --- \\| \\| Description \\| The campaign ID for the Google Ads campaign attributed to the conversion event \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Google Ads campaign ID \| \| Description \| The campaign ID for the Google Ads campaign attributed to the conversion event \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | googleAdsCampaignId** | | \| Field label \| Google Ads campaign ID \| \| --- \| --- \| \| Description \| The campaign ID for the Google Ads campaign attributed to the conversion event \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Google Ads campaign ID | | Description | The campaign ID for the Google Ads campaign attributed to the conversion event | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| googleAdsCampaignName** \| \| --- \| \| \\| Field label \\| Google Ads campaign name \\| \\| --- \\| --- \\| \\| Description \\| The campaign name for the Google Ads campaign attributed to the conversion event \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Google Ads campaign name \| \| Description \| The campaign name for the Google Ads campaign attributed to the conversion event \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | googleAdsCampaignName** | | \| Field label \| Google Ads campaign name \| \| --- \| --- \| \| Description \| The campaign name for the Google Ads campaign attributed to the conversion event \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Google Ads campaign name | | Description | The campaign name for the Google Ads campaign attributed to the conversion event | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| googleAdsCampaignType** \| \| --- \| \| \\| Field label \\| Google Ads campaign type \\| \\| --- \\| --- \\| \\| Description \\| The campaign type for the Google Ads campaign attributed to the conversion event. Campaign types determine where customers see your ads and the settings and options available to you in Google Ads. Campaign type is an enumeration that includes: Search, Display, Shopping, Video, Discovery, App, Smart, Hotel, Local, and Performance Max. To learn more, see https://support.google.com/google-ads/answer/2567043 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Google Ads campaign type \| \| Description \| The campaign type for the Google Ads campaign attributed to the conversion event. Campaign types determine where customers see your ads and the settings and options available to you in Google Ads. Campaign type is an enumeration that includes: Search, Display, Shopping, Video, Discovery, App, Smart, Hotel, Local, and Performance Max. To learn more, see https://support.google.com/google-ads/answer/2567043 \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | googleAdsCampaignType** | | \| Field label \| Google Ads campaign type \| \| --- \| --- \| \| Description \| The campaign type for the Google Ads campaign attributed to the conversion event. Campaign types determine where customers see your ads and the settings and options available to you in Google Ads. Campaign type is an enumeration that includes: Search, Display, Shopping, Video, Discovery, App, Smart, Hotel, Local, and Performance Max. To learn more, see https://support.google.com/google-ads/answer/2567043 \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Google Ads campaign type | | Description | The campaign type for the Google Ads campaign attributed to the conversion event. Campaign types determine where customers see your ads and the settings and options available to you in Google Ads. Campaign type is an enumeration that includes: Search, Display, Shopping, Video, Discovery, App, Smart, Hotel, Local, and Performance Max. To learn more, see https://support.google.com/google-ads/answer/2567043 | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| googleAdsAdGroupId** \| \| --- \| \| \\| Field label \\| Google Ads ad group ID \\| \\| --- \\| --- \\| \\| Description \\| The ad group id attributed the conversion event \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Google Ads ad group ID \| \| Description \| The ad group id attributed the conversion event \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | googleAdsAdGroupId** | | \| Field label \| Google Ads ad group ID \| \| --- \| --- \| \| Description \| The ad group id attributed the conversion event \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Google Ads ad group ID | | Description | The ad group id attributed the conversion event | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| googleAdsAdGroupName** \| \| --- \| \| \\| Field label \\| Google Ads ad group name \\| \\| --- \\| --- \\| \\| Description \\| The ad group name attributed the conversion event \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Google Ads ad group name \| \| Description \| The ad group name attributed the conversion event \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | googleAdsAdGroupName** | | \| Field label \| Google Ads ad group name \| \| --- \| --- \| \| Description \| The ad group name attributed the conversion event \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Google Ads ad group name | | Description | The ad group name attributed the conversion event | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| googleAdsKeyword** \| \| --- \| \| \\| Field label \\| Google Ads keyword text \\| \\| --- \\| --- \\| \\| Description \\| The matched keyword that led to the conversion event. Keywords are words or phrases describing your product or service that you choose to get your ad in front of the right customers. To learn more about Keywords, see https://support.google.com/google-ads/answer/6323 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Google Ads keyword text \| \| Description \| The matched keyword that led to the conversion event. Keywords are words or phrases describing your product or service that you choose to get your ad in front of the right customers. To learn more about Keywords, see https://support.google.com/google-ads/answer/6323 \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | googleAdsKeyword** | | \| Field label \| Google Ads keyword text \| \| --- \| --- \| \| Description \| The matched keyword that led to the conversion event. Keywords are words or phrases describing your product or service that you choose to get your ad in front of the right customers. To learn more about Keywords, see https://support.google.com/google-ads/answer/6323 \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Google Ads keyword text | | Description | The matched keyword that led to the conversion event. Keywords are words or phrases describing your product or service that you choose to get your ad in front of the right customers. To learn more about Keywords, see https://support.google.com/google-ads/answer/6323 | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| googleAdsQuery** \| \| --- \| \| \\| Field label \\| Google Ads query \\| \\| --- \\| --- \\| \\| Description \\| The search query that led to the conversion event \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Google Ads query \| \| Description \| The search query that led to the conversion event \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | googleAdsQuery** | | \| Field label \| Google Ads query \| \| --- \| --- \| \| Description \| The search query that led to the conversion event \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Google Ads query | | Description | The search query that led to the conversion event | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| googleAdsCreativeId** \| \| --- \| \| \\| Field label \\| Google Ads creative ID \\| \\| --- \\| --- \\| \\| Description \\| The campaign ID for the Google Ads campaign attributed to the conversion event \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Google Ads creative ID \| \| Description \| The campaign ID for the Google Ads campaign attributed to the conversion event \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | googleAdsCreativeId** | | \| Field label \| Google Ads creative ID \| \| --- \| --- \| \| Description \| The campaign ID for the Google Ads campaign attributed to the conversion event \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Google Ads creative ID | | Description | The campaign ID for the Google Ads campaign attributed to the conversion event | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| source** \| \| --- \| \| \\| Field label \\| Event source \\| \\| --- \\| --- \\| \\| Description \\| The source attributed to the conversion event \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Event source \| \| Description \| The source attributed to the conversion event \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | source** | | \| Field label \| Event source \| \| --- \| --- \| \| Description \| The source attributed to the conversion event \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Event source | | Description | The source attributed to the conversion event | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| medium** \| \| --- \| \| \\| Field label \\| Event medium \\| \\| --- \\| --- \\| \\| Description \\| The medium attributed to the conversion event \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Event medium \| \| Description \| The medium attributed to the conversion event \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | medium** | | \| Field label \| Event medium \| \| --- \| --- \| \| Description \| The medium attributed to the conversion event \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Event medium | | Description | The medium attributed to the conversion event | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| sourceMedium** \| \| --- \| \| \\| Field label \\| Source / medium \\| \\| --- \\| --- \\| \\| Description \\| The combined values of the dimensions 'source' and 'medium' \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Source / medium \| \| Description \| The combined values of the dimensions 'source' and 'medium' \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | sourceMedium** | | \| Field label \| Source / medium \| \| --- \| --- \| \| Description \| The combined values of the dimensions 'source' and 'medium' \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Source / medium | | Description | The combined values of the dimensions 'source' and 'medium' | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| sourcePlatform** \| \| --- \| \| \\| Field label \\| Source platform \\| \\| --- \\| --- \\| \\| Description \\| The source platform of the conversion event's campaign \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Source platform \| \| Description \| The source platform of the conversion event's campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | sourcePlatform** | | \| Field label \| Source platform \| \| --- \| --- \| \| Description \| The source platform of the conversion event's campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Source platform | | Description | The source platform of the conversion event's campaign | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| trafficOrigin** \| \| --- \| \| \\| Field label \\| Event traffic origin \\| \\| --- \\| --- \\| \\| Description \\| The traffic origin of the conversion event's campaign. An enumeration which includes 'Google Ads', 'Manual', and '(not set)' \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Event traffic origin \| \| Description \| The traffic origin of the conversion event's campaign. An enumeration which includes 'Google Ads', 'Manual', and '(not set)' \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | trafficOrigin** | | \| Field label \| Event traffic origin \| \| --- \| --- \| \| Description \| The traffic origin of the conversion event's campaign. An enumeration which includes 'Google Ads', 'Manual', and '(not set)' \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Event traffic origin | | Description | The traffic origin of the conversion event's campaign. An enumeration which includes 'Google Ads', 'Manual', and '(not set)' | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| defaultChannelGrouping** \| \| --- \| \| \\| Field label \\| Conversion default channel grouping \\| \\| --- \\| --- \\| \\| Description \\| The conversion's default channel grouping is based primarily on source and medium. An enumeration which includes 'Direct', 'Organic Search', 'Paid Social', 'Organic Social', 'Email', 'Affiliates', 'Referral', 'Paid Search', 'Video', and 'Display' \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Conversion default channel grouping \| \| Description \| The conversion's default channel grouping is based primarily on source and medium. An enumeration which includes 'Direct', 'Organic Search', 'Paid Social', 'Organic Social', 'Email', 'Affiliates', 'Referral', 'Paid Search', 'Video', and 'Display' \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | defaultChannelGrouping** | | \| Field label \| Conversion default channel grouping \| \| --- \| --- \| \| Description \| The conversion's default channel grouping is based primarily on source and medium. An enumeration which includes 'Direct', 'Organic Search', 'Paid Social', 'Organic Social', 'Email', 'Affiliates', 'Referral', 'Paid Search', 'Video', and 'Display' \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Conversion default channel grouping | | Description | The conversion's default channel grouping is based primarily on source and medium. An enumeration which includes 'Direct', 'Organic Search', 'Paid Social', 'Organic Social', 'Email', 'Affiliates', 'Referral', 'Paid Search', 'Video', and 'Display' | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| manualAdContent** \| \| --- \| \| \\| Field label \\| Manual ad content \\| \\| --- \\| --- \\| \\| Description \\| The ad content attributed to the conversion event. Populated by the utm_content parameter \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Manual ad content \| \| Description \| The ad content attributed to the conversion event. Populated by the utm_content parameter \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | manualAdContent** | | \| Field label \| Manual ad content \| \| --- \| --- \| \| Description \| The ad content attributed to the conversion event. Populated by the utm_content parameter \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Manual ad content | | Description | The ad content attributed to the conversion event. Populated by the utm_content parameter | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| manualTerm** \| \| --- \| \| \\| Field label \\| Manual term \\| \\| --- \\| --- \\| \\| Description \\| The term attributed to the conversion event. Populated by the utm_term parameter \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Manual term \| \| Description \| The term attributed to the conversion event. Populated by the utm_term parameter \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | manualTerm** | | \| Field label \| Manual term \| \| --- \| --- \| \| Description \| The term attributed to the conversion event. Populated by the utm_term parameter \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Manual term | | Description | The term attributed to the conversion event. Populated by the utm_term parameter | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| pageReferrer** \| \| --- \| \| \\| Field label \\| Page referrer \\| \\| --- \\| --- \\| \\| Description \\| The full referring URL including the hostname and path. This referring URL is the user's previous URL and can be this website's domain or other domains. Populated by the event parameter 'page_referrer' \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.url](/apidocs/field-data-types#text) \\| \| \| Field label \| Page referrer \| \| Description \| The full referring URL including the hostname and path. This referring URL is the user's previous URL and can be this website's domain or other domains. Populated by the event parameter 'page_referrer' \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| | | pageReferrer** | | \| Field label \| Page referrer \| \| --- \| --- \| \| Description \| The full referring URL including the hostname and path. This referring URL is the user's previous URL and can be this website's domain or other domains. Populated by the event parameter 'page_referrer' \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| | | Field label | Page referrer | | Description | The full referring URL including the hostname and path. This referring URL is the user's previous URL and can be this website's domain or other domains. Populated by the event parameter 'page_referrer' | | Field type | dimension | | Data type | [string.text.url](/apidocs/field-data-types#text) | ### FILE DOWNLOAD | \| fileName** \| \| --- \| \| \\| Field label \\| File name \\| \\| --- \\| --- \\| \\| Description \\| The page path of the downloaded file (for example, '/menus/dinner-menu.pdf'). Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'file_name' \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| File name \| \| Description \| The page path of the downloaded file (for example, '/menus/dinner-menu.pdf'). Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'file_name' \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | --- | | fileName** | | \| Field label \| File name \| \| --- \| --- \| \| Description \| The page path of the downloaded file (for example, '/menus/dinner-menu.pdf'). Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'file_name' \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | File name | | Description | The page path of the downloaded file (for example, '/menus/dinner-menu.pdf'). Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'file_name' | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| fileExtension** \| \| --- \| \| \\| Field label \\| File extension \\| \\| --- \\| --- \\| \\| Description \\| The extension of the downloaded file (for example, 'pdf' or 'txt'). Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'file_extension' \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| File extension \| \| Description \| The extension of the downloaded file (for example, 'pdf' or 'txt'). Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'file_extension' \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | fileExtension** | | \| Field label \| File extension \| \| --- \| --- \| \| Description \| The extension of the downloaded file (for example, 'pdf' or 'txt'). Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'file_extension' \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | File extension | | Description | The extension of the downloaded file (for example, 'pdf' or 'txt'). Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'file_extension' | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | ### GAME EVENT | \| achievementId** \| \| --- \| \| \\| Field label \\| Achievement ID \\| \\| --- \\| --- \\| \\| Description \\| The achievement ID in a game for an event. Populated by the event parameter 'achievement_id' \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Achievement ID \| \| Description \| The achievement ID in a game for an event. Populated by the event parameter 'achievement_id' \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | --- | | achievementId** | | \| Field label \| Achievement ID \| \| --- \| --- \| \| Description \| The achievement ID in a game for an event. Populated by the event parameter 'achievement_id' \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Achievement ID | | Description | The achievement ID in a game for an event. Populated by the event parameter 'achievement_id' | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| character** \| \| --- \| \| \\| Field label \\| Character \\| \\| --- \\| --- \\| \\| Description \\| The player character in a game for an event. Populated by the event parameter 'character' \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Character \| \| Description \| The player character in a game for an event. Populated by the event parameter 'character' \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | character** | | \| Field label \| Character \| \| --- \| --- \| \| Description \| The player character in a game for an event. Populated by the event parameter 'character' \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Character | | Description | The player character in a game for an event. Populated by the event parameter 'character' | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| groupId** \| \| --- \| \| \\| Field label \\| Player group ID \\| \\| --- \\| --- \\| \\| Description \\| The player group ID in a game for an event. Populated by the event parameter 'group_id' \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Player group ID \| \| Description \| The player group ID in a game for an event. Populated by the event parameter 'group_id' \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | groupId** | | \| Field label \| Player group ID \| \| --- \| --- \| \| Description \| The player group ID in a game for an event. Populated by the event parameter 'group_id' \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Player group ID | | Description | The player group ID in a game for an event. Populated by the event parameter 'group_id' | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| level** \| \| --- \| \| \\| Field label \\| Level \\| \\| --- \\| --- \\| \\| Description \\| The player's level in a game. Populated by the event parameter 'level' \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Level \| \| Description \| The player's level in a game. Populated by the event parameter 'level' \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | level** | | \| Field label \| Level \| \| --- \| --- \| \| Description \| The player's level in a game. Populated by the event parameter 'level' \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Level | | Description | The player's level in a game. Populated by the event parameter 'level' | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| virtualCurrencyName** \| \| --- \| \| \\| Field label \\| Virtual currency name \\| \\| --- \\| --- \\| \\| Description \\| Name of the virtual currency, e.g. gems, coins \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Virtual currency name \| \| Description \| Name of the virtual currency, e.g. gems, coins \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | virtualCurrencyName** | | \| Field label \| Virtual currency name \| \| --- \| --- \| \| Description \| Name of the virtual currency, e.g. gems, coins \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Virtual currency name | | Description | Name of the virtual currency, e.g. gems, coins | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | ### GEO | \| country** \| \| --- \| \| \\| Field label \\| Country \\| \\| --- \\| --- \\| \\| Description \\| The country from which the user activity originated \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.geo.country](/apidocs/field-data-types#geographical) \\| \| \| Field label \| Country \| \| Description \| The country from which the user activity originated \| \| Field type \| dimension \| \| Data type \| [string.geo.country](/apidocs/field-data-types#geographical) \| | | --- | | country** | | \| Field label \| Country \| \| --- \| --- \| \| Description \| The country from which the user activity originated \| \| Field type \| dimension \| \| Data type \| [string.geo.country](/apidocs/field-data-types#geographical) \| | | Field label | Country | | Description | The country from which the user activity originated | | Field type | dimension | | Data type | [string.geo.country](/apidocs/field-data-types#geographical) | | \| countryIsoCode** \| \| --- \| \| \\| Field label \\| Country code \\| \\| --- \\| --- \\| \\| Description \\| The geographic ID of the country from which the user activity originated, derived from their IP address. Formatted according to ISO 3166-1 alpha-2 standard \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.geo.country.twolettercode](/apidocs/field-data-types#geographical) \\| \| \| Field label \| Country code \| \| Description \| The geographic ID of the country from which the user activity originated, derived from their IP address. Formatted according to ISO 3166-1 alpha-2 standard \| \| Field type \| dimension \| \| Data type \| [string.geo.country.twolettercode](/apidocs/field-data-types#geographical) \| | | countryIsoCode** | | \| Field label \| Country code \| \| --- \| --- \| \| Description \| The geographic ID of the country from which the user activity originated, derived from their IP address. Formatted according to ISO 3166-1 alpha-2 standard \| \| Field type \| dimension \| \| Data type \| [string.geo.country.twolettercode](/apidocs/field-data-types#geographical) \| | | Field label | Country code | | Description | The geographic ID of the country from which the user activity originated, derived from their IP address. Formatted according to ISO 3166-1 alpha-2 standard | | Field type | dimension | | Data type | [string.geo.country.twolettercode](/apidocs/field-data-types#geographical) | | \| region** \| \| --- \| \| \\| Field label \\| Region \\| \\| --- \\| --- \\| \\| Description \\| The geographic region from which the user activity originated, derived from their IP address \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.geo.region](/apidocs/field-data-types#geographical) \\| \| \| Field label \| Region \| \| Description \| The geographic region from which the user activity originated, derived from their IP address \| \| Field type \| dimension \| \| Data type \| [string.geo.region](/apidocs/field-data-types#geographical) \| | | region** | | \| Field label \| Region \| \| --- \| --- \| \| Description \| The geographic region from which the user activity originated, derived from their IP address \| \| Field type \| dimension \| \| Data type \| [string.geo.region](/apidocs/field-data-types#geographical) \| | | Field label | Region | | Description | The geographic region from which the user activity originated, derived from their IP address | | Field type | dimension | | Data type | [string.geo.region](/apidocs/field-data-types#geographical) | | \| city** \| \| --- \| \| \\| Field label \\| City \\| \\| --- \\| --- \\| \\| Description \\| The city from which the user activity originated \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.geo.city](/apidocs/field-data-types#geographical) \\| \| \| Field label \| City \| \| Description \| The city from which the user activity originated \| \| Field type \| dimension \| \| Data type \| [string.geo.city](/apidocs/field-data-types#geographical) \| | | city** | | \| Field label \| City \| \| --- \| --- \| \| Description \| The city from which the user activity originated \| \| Field type \| dimension \| \| Data type \| [string.geo.city](/apidocs/field-data-types#geographical) \| | | Field label | City | | Description | The city from which the user activity originated | | Field type | dimension | | Data type | [string.geo.city](/apidocs/field-data-types#geographical) | | \| cityId** \| \| --- \| \| \\| Field label \\| City ID \\| \\| --- \\| --- \\| \\| Description \\| The geographic ID of the city from which the user activity originated, derived from their IP address \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| City ID \| \| Description \| The geographic ID of the city from which the user activity originated, derived from their IP address \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | cityId** | | \| Field label \| City ID \| \| --- \| --- \| \| Description \| The geographic ID of the city from which the user activity originated, derived from their IP address \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | City ID | | Description | The geographic ID of the city from which the user activity originated, derived from their IP address | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| continent** \| \| --- \| \| \\| Field label \\| Continent \\| \\| --- \\| --- \\| \\| Description \\| The continent from which the user activity originated. For example, Americas or Asia \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.geo.continent](/apidocs/field-data-types#geographical) \\| \| \| Field label \| Continent \| \| Description \| The continent from which the user activity originated. For example, Americas or Asia \| \| Field type \| dimension \| \| Data type \| [string.geo.continent](/apidocs/field-data-types#geographical) \| | | continent** | | \| Field label \| Continent \| \| --- \| --- \| \| Description \| The continent from which the user activity originated. For example, Americas or Asia \| \| Field type \| dimension \| \| Data type \| [string.geo.continent](/apidocs/field-data-types#geographical) \| | | Field label | Continent | | Description | The continent from which the user activity originated. For example, Americas or Asia | | Field type | dimension | | Data type | [string.geo.continent](/apidocs/field-data-types#geographical) | | \| continentId** \| \| --- \| \| \\| Field label \\| Continent ID \\| \\| --- \\| --- \\| \\| Description \\| The geographic ID of the continent from which the user activity originated, derived from their IP address \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.geo.continent](/apidocs/field-data-types#geographical) \\| \| \| Field label \| Continent ID \| \| Description \| The geographic ID of the continent from which the user activity originated, derived from their IP address \| \| Field type \| dimension \| \| Data type \| [string.geo.continent](/apidocs/field-data-types#geographical) \| | | continentId** | | \| Field label \| Continent ID \| \| --- \| --- \| \| Description \| The geographic ID of the continent from which the user activity originated, derived from their IP address \| \| Field type \| dimension \| \| Data type \| [string.geo.continent](/apidocs/field-data-types#geographical) \| | | Field label | Continent ID | | Description | The geographic ID of the continent from which the user activity originated, derived from their IP address | | Field type | dimension | | Data type | [string.geo.continent](/apidocs/field-data-types#geographical) | ### MONTHLY COHORT | \| monthlyCohort** \| \| --- \| \| \\| Field label \\| Monthly cohort \\| \\| --- \\| --- \\| \\| Description \\| The cohort's name in the request. A cohort is a set of users who started using your website or app at the same time. This dimension will create a separate cohort for full month in your selected date range. Requires a cohort time series dimension, such as Cohort monthly offset (cohortNthMonth), to be used together with this dimension to work \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Monthly cohort \| \| Description \| The cohort's name in the request. A cohort is a set of users who started using your website or app at the same time. This dimension will create a separate cohort for full month in your selected date range. Requires a cohort time series dimension, such as Cohort monthly offset (cohortNthMonth), to be used together with this dimension to work \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | --- | | monthlyCohort** | | \| Field label \| Monthly cohort \| \| --- \| --- \| \| Description \| The cohort's name in the request. A cohort is a set of users who started using your website or app at the same time. This dimension will create a separate cohort for full month in your selected date range. Requires a cohort time series dimension, such as Cohort monthly offset (cohortNthMonth), to be used together with this dimension to work \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Monthly cohort | | Description | The cohort's name in the request. A cohort is a set of users who started using your website or app at the same time. This dimension will create a separate cohort for full month in your selected date range. Requires a cohort time series dimension, such as Cohort monthly offset (cohortNthMonth), to be used together with this dimension to work | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| cohortNthMonth** \| \| --- \| \| \\| Field label \\| Cohort month offset \\| \\| --- \\| --- \\| \\| Description \\| Month offset relative to the cohort definition month \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Cohort month offset \| \| Description \| Month offset relative to the cohort definition month \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | cohortNthMonth** | | \| Field label \| Cohort month offset \| \| --- \| --- \| \| Description \| Month offset relative to the cohort definition month \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Cohort month offset | | Description | Month offset relative to the cohort definition month | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | ### OTHER | \| organicGoogleSearchAveragePosition** \| \| --- \| \| \\| Field label \\| Organic google search average position \\| \\| --- \\| --- \\| \\| Description \\| The average ranking of your website URLs for the query reported from Search Console. For example, if your site's URL appears at position 3 for one query and position 7 for another query, the average position would be 5 (3+7/2). This metric requires an active Search Console link \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \\| Aggregation \\| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \\| \| \| Field label \| Organic google search average position \| \| Description \| The average ranking of your website URLs for the query reported from Search Console. For example, if your site's URL appears at position 3 for one query and position 7 for another query, the average position would be 5 (3+7/2). This metric requires an active Search Console link \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| | | --- | | organicGoogleSearchAveragePosition** | | \| Field label \| Organic google search average position \| \| --- \| --- \| \| Description \| The average ranking of your website URLs for the query reported from Search Console. For example, if your site's URL appears at position 3 for one query and position 7 for another query, the average position would be 5 (3+7/2). This metric requires an active Search Console link \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| | | Field label | Organic google search average position | | Description | The average ranking of your website URLs for the query reported from Search Console. For example, if your site's URL appears at position 3 for one query and position 7 for another query, the average position would be 5 (3+7/2). This metric requires an active Search Console link | | Field type | metric | | Data type | [float.number.value](/apidocs/field-data-types#number) | | Aggregation | [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) | | \| organicGoogleSearchClickThroughRate** \| \| --- \| \| \\| Field label \\| Organic google search click through rate \\| \\| --- \\| --- \\| \\| Description \\| The organic Google Search click through rate reported from Search Console. Click through rate is clicks per impression. This metric is returned as a fraction; for example, 0.0588 means about 5.88% of impressions resulted in a click. This metric requires an active Search Console link \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \\| Aggregation \\| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \\| \| \| Field label \| Organic google search click through rate \| \| Description \| The organic Google Search click through rate reported from Search Console. Click through rate is clicks per impression. This metric is returned as a fraction; for example, 0.0588 means about 5.88% of impressions resulted in a click. This metric requires an active Search Console link \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| | | organicGoogleSearchClickThroughRate** | | \| Field label \| Organic google search click through rate \| \| --- \| --- \| \| Description \| The organic Google Search click through rate reported from Search Console. Click through rate is clicks per impression. This metric is returned as a fraction; for example, 0.0588 means about 5.88% of impressions resulted in a click. This metric requires an active Search Console link \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| | | Field label | Organic google search click through rate | | Description | The organic Google Search click through rate reported from Search Console. Click through rate is clicks per impression. This metric is returned as a fraction; for example, 0.0588 means about 5.88% of impressions resulted in a click. This metric requires an active Search Console link | | Field type | metric | | Data type | [float.number.ratio](/apidocs/field-data-types#number) | | Aggregation | [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) | | \| organicGoogleSearchClicks** \| \| --- \| \| \\| Field label \\| Organic google search clicks \\| \\| --- \\| --- \\| \\| Description \\| The number of organic Google Search clicks reported from Search Console. This metric requires an active Search Console link \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Organic google search clicks \| \| Description \| The number of organic Google Search clicks reported from Search Console. This metric requires an active Search Console link \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | organicGoogleSearchClicks** | | \| Field label \| Organic google search clicks \| \| --- \| --- \| \| Description \| The number of organic Google Search clicks reported from Search Console. This metric requires an active Search Console link \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Organic google search clicks | | Description | The number of organic Google Search clicks reported from Search Console. This metric requires an active Search Console link | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| organicGoogleSearchImpressions** \| \| --- \| \| \\| Field label \\| Organic google search impressions \\| \\| --- \\| --- \\| \\| Description \\| The number of organic Google Search impressions reported from Search Console. This metric requires an active Search Console link \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Organic google search impressions \| \| Description \| The number of organic Google Search impressions reported from Search Console. This metric requires an active Search Console link \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | organicGoogleSearchImpressions** | | \| Field label \| Organic google search impressions \| \| --- \| --- \| \| Description \| The number of organic Google Search impressions reported from Search Console. This metric requires an active Search Console link \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Organic google search impressions | | Description | The number of organic Google Search impressions reported from Search Console. This metric requires an active Search Console link | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | ### OUTBOUND LINK | \| linkText** \| \| --- \| \| \\| Field label \\| Link text \\| \\| --- \\| --- \\| \\| Description \\| The link text. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter ‘link_text’ \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Link text \| \| Description \| The link text. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter ‘link_text’ \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | --- | | linkText** | | \| Field label \| Link text \| \| --- \| --- \| \| Description \| The link text. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter ‘link_text’ \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Link text | | Description | The link text. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter ‘link_text’ | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| linkUrl** \| \| --- \| \| \\| Field label \\| Link URL \\| \\| --- \\| --- \\| \\| Description \\| The full url for an outbound link or file download. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'link_url' \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.url](/apidocs/field-data-types#text) \\| \| \| Field label \| Link URL \| \| Description \| The full url for an outbound link or file download. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'link_url' \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| | | linkUrl** | | \| Field label \| Link URL \| \| --- \| --- \| \| Description \| The full url for an outbound link or file download. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'link_url' \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| | | Field label | Link URL | | Description | The full url for an outbound link or file download. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'link_url' | | Field type | dimension | | Data type | [string.text.url](/apidocs/field-data-types#text) | | \| linkId** \| \| --- \| \| \\| Field label \\| Link ID \\| \\| --- \\| --- \\| \\| Description \\| The HTML id attribute for an outbound link. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'link_id' \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Link ID \| \| Description \| The HTML id attribute for an outbound link. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'link_id' \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | linkId** | | \| Field label \| Link ID \| \| --- \| --- \| \| Description \| The HTML id attribute for an outbound link. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'link_id' \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Link ID | | Description | The HTML id attribute for an outbound link. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'link_id' | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| linkDomain** \| \| --- \| \| \\| Field label \\| Link domain \\| \\| --- \\| --- \\| \\| Description \\| The destination domain for an outbound link. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'link_domain' \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Link domain \| \| Description \| The destination domain for an outbound link. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'link_domain' \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | linkDomain** | | \| Field label \| Link domain \| \| --- \| --- \| \| Description \| The destination domain for an outbound link. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'link_domain' \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Link domain | | Description | The destination domain for an outbound link. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'link_domain' | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| linkClasses** \| \| --- \| \| \\| Field label \\| Link classes \\| \\| --- \\| --- \\| \\| Description \\| The HTML class attribute for an outbound link. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'link_classes' \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Link classes \| \| Description \| The HTML class attribute for an outbound link. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'link_classes' \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | linkClasses** | | \| Field label \| Link classes \| \| --- \| --- \| \| Description \| The HTML class attribute for an outbound link. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'link_classes' \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Link classes | | Description | The HTML class attribute for an outbound link. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'link_classes' | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| outbound** \| \| --- \| \| \\| Field label \\| Is outbound link \\| \\| --- \\| --- \\| \\| Description \\| Returns 'true' if the link lead to a site is not a part of the property's domain. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'outbound' \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Is outbound link \| \| Description \| Returns 'true' if the link lead to a site is not a part of the property's domain. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'outbound' \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | outbound** | | \| Field label \| Is outbound link \| \| --- \| --- \| \| Description \| Returns 'true' if the link lead to a site is not a part of the property's domain. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'outbound' \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Is outbound link | | Description | Returns 'true' if the link lead to a site is not a part of the property's domain. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'outbound' | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | ### QUERY | \| system_metadata.query_date_range_start** \| \| --- \| \| \\| Field label \\| Start date \\| \\| --- \\| --- \\| \\| Description \\| The start date of the requested query \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| Start date \| \| Description \| The start date of the requested query \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| | | --- | | system_metadata.query_date_range_start** | | \| Field label \| Start date \| \| --- \| --- \| \| Description \| The start date of the requested query \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| | | Field label | Start date | | Description | The start date of the requested query | | Field type | dimension | | Data type | [string.time.date](/apidocs/field-data-types#time) | | \| system_metadata.query_date_range_end** \| \| --- \| \| \\| Field label \\| End date \\| \\| --- \\| --- \\| \\| Description \\| The end date of the requested query \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| End date \| \| Description \| The end date of the requested query \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| | | system_metadata.query_date_range_end** | | \| Field label \| End date \| \| --- \| --- \| \| Description \| The end date of the requested query \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| | | Field label | End date | | Description | The end date of the requested query | | Field type | dimension | | Data type | [string.time.date](/apidocs/field-data-types#time) | | \| system_metadata.query_timezone** \| \| --- \| \| \\| Field label \\| Timezone \\| \\| --- \\| --- \\| \\| Description \\| The timezone that is supplied to the query \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.timezone](/apidocs/field-data-types#time) \\| \| \| Field label \| Timezone \| \| Description \| The timezone that is supplied to the query \| \| Field type \| dimension \| \| Data type \| [string.time.timezone](/apidocs/field-data-types#time) \| | | system_metadata.query_timezone** | | \| Field label \| Timezone \| \| --- \| --- \| \| Description \| The timezone that is supplied to the query \| \| Field type \| dimension \| \| Data type \| [string.time.timezone](/apidocs/field-data-types#time) \| | | Field label | Timezone | | Description | The timezone that is supplied to the query | | Field type | dimension | | Data type | [string.time.timezone](/apidocs/field-data-types#time) | | \| system_metadata.query_filters** \| \| --- \| \| \\| Field label \\| Filters \\| \\| --- \\| --- \\| \\| Description \\| All filters used in the query \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \| \| Field label \| Filters \| \| Description \| All filters used in the query \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| | | system_metadata.query_filters** | | \| Field label \| Filters \| \| --- \| --- \| \| Description \| All filters used in the query \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| | | Field label | Filters | | Description | All filters used in the query | | Field type | dimension | | Data type | [string.text.json](/apidocs/field-data-types#text) | | \| system_metadata.query_date_start** \| \| --- \| \| \\| Field label \\| Start \\| \\| --- \\| --- \\| \\| Description \\| When the query was started \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.datetime](/apidocs/field-data-types#time) \\| \| \| Field label \| Start \| \| Description \| When the query was started \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| | | system_metadata.query_date_start** | | \| Field label \| Start \| \| --- \| --- \| \| Description \| When the query was started \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| | | Field label | Start | | Description | When the query was started | | Field type | dimension | | Data type | [string.time.datetime](/apidocs/field-data-types#time) | | \| system_metadata.query_date_end** \| \| --- \| \| \\| Field label \\| End \\| \\| --- \\| --- \\| \\| Description \\| When the query completed \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.datetime](/apidocs/field-data-types#time) \\| \| \| Field label \| End \| \| Description \| When the query completed \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| | | system_metadata.query_date_end** | | \| Field label \| End \| \| --- \| --- \| \| Description \| When the query completed \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| | | Field label | End | | Description | When the query completed | | Field type | dimension | | Data type | [string.time.datetime](/apidocs/field-data-types#time) | | \| system_metadata.query_duration** \| \| --- \| \| \\| Field label \\| Duration \\| \\| --- \\| --- \\| \\| Description \\| The duration in seconds of the query \\| \\| Field type \\| dimension \\| \\| Data type \\| [int.duration.seconds](/apidocs/field-data-types#duration) \\| \| \| Field label \| Duration \| \| Description \| The duration in seconds of the query \| \| Field type \| dimension \| \| Data type \| [int.duration.seconds](/apidocs/field-data-types#duration) \| | | system_metadata.query_duration** | | \| Field label \| Duration \| \| --- \| --- \| \| Description \| The duration in seconds of the query \| \| Field type \| dimension \| \| Data type \| [int.duration.seconds](/apidocs/field-data-types#duration) \| | | Field label | Duration | | Description | The duration in seconds of the query | | Field type | dimension | | Data type | [int.duration.seconds](/apidocs/field-data-types#duration) | | \| system_metadata.query_accounts** \| \| --- \| \| \\| Field label \\| Accounts \\| \\| --- \\| --- \\| \\| Description \\| A list of accounts of which the data was pulled from \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \| \| Field label \| Accounts \| \| Description \| A list of accounts of which the data was pulled from \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| | | system_metadata.query_accounts** | | \| Field label \| Accounts \| \| --- \| --- \| \| Description \| A list of accounts of which the data was pulled from \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| | | Field label | Accounts | | Description | A list of accounts of which the data was pulled from | | Field type | dimension | | Data type | [string.text.json](/apidocs/field-data-types#text) | | \| system_metadata.query_excluded_accounts** \| \| --- \| \| \\| Field label \\| Excluded invalid accounts \\| \\| --- \\| --- \\| \\| Description \\| A list of unavailable accounts excluded from the query due to the "Exclude invalid accounts" setting \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \| \| Field label \| Excluded invalid accounts \| \| Description \| A list of unavailable accounts excluded from the query due to the "Exclude invalid accounts" setting \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| | | system_metadata.query_excluded_accounts** | | \| Field label \| Excluded invalid accounts \| \| --- \| --- \| \| Description \| A list of unavailable accounts excluded from the query due to the "Exclude invalid accounts" setting \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| | | Field label | Excluded invalid accounts | | Description | A list of unavailable accounts excluded from the query due to the "Exclude invalid accounts" setting | | Field type | dimension | | Data type | [string.text.json](/apidocs/field-data-types#text) | ### SESSION SOURCE | \| sessionGoogleAdsCampaignId** \| \| --- \| \| \\| Field label \\| Session Google Ads campaign ID \\| \\| --- \\| --- \\| \\| Description \\| The Campaign ID for the Google Ads Campaign that led to this session \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Session Google Ads campaign ID \| \| Description \| The Campaign ID for the Google Ads Campaign that led to this session \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | --- | | sessionGoogleAdsCampaignId** | | \| Field label \| Session Google Ads campaign ID \| \| --- \| --- \| \| Description \| The Campaign ID for the Google Ads Campaign that led to this session \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Session Google Ads campaign ID | | Description | The Campaign ID for the Google Ads Campaign that led to this session | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| sessionGoogleAdsCampaignName** \| \| --- \| \| \\| Field label \\| Session Google Ads campaign \\| \\| --- \\| --- \\| \\| Description \\| The Campaign name for the Google Ads Campaign that led to this session \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Session Google Ads campaign \| \| Description \| The Campaign name for the Google Ads Campaign that led to this session \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | sessionGoogleAdsCampaignName** | | \| Field label \| Session Google Ads campaign \| \| --- \| --- \| \| Description \| The Campaign name for the Google Ads Campaign that led to this session \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Session Google Ads campaign | | Description | The Campaign name for the Google Ads Campaign that led to this session | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| sessionGoogleAdsCreativeId** \| \| --- \| \| \\| Field label \\| Session Google Ads creative ID \\| \\| --- \\| --- \\| \\| Description \\| The ID of the Google Ads creative that lead to a session on your website or app. Creative IDs identify individual ads \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Session Google Ads creative ID \| \| Description \| The ID of the Google Ads creative that lead to a session on your website or app. Creative IDs identify individual ads \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | sessionGoogleAdsCreativeId** | | \| Field label \| Session Google Ads creative ID \| \| --- \| --- \| \| Description \| The ID of the Google Ads creative that lead to a session on your website or app. Creative IDs identify individual ads \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Session Google Ads creative ID | | Description | The ID of the Google Ads creative that lead to a session on your website or app. Creative IDs identify individual ads | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| sessionGoogleAdsCustomerId** \| \| --- \| \| \\| Field label \\| Session Google Ads customer ID \\| \\| --- \\| --- \\| \\| Description \\| The Customer ID from Google Ads that led to the session. Customer IDs in Google Ads uniquely identify Google Ads accounts \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Session Google Ads customer ID \| \| Description \| The Customer ID from Google Ads that led to the session. Customer IDs in Google Ads uniquely identify Google Ads accounts \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | sessionGoogleAdsCustomerId** | | \| Field label \| Session Google Ads customer ID \| \| --- \| --- \| \| Description \| The Customer ID from Google Ads that led to the session. Customer IDs in Google Ads uniquely identify Google Ads accounts \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Session Google Ads customer ID | | Description | The Customer ID from Google Ads that led to the session. Customer IDs in Google Ads uniquely identify Google Ads accounts | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| sessionMedium** \| \| --- \| \| \\| Field label \\| Session medium \\| \\| --- \\| --- \\| \\| Description \\| The referral medium for a session \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Session medium \| \| Description \| The referral medium for a session \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | sessionMedium** | | \| Field label \| Session medium \| \| --- \| --- \| \| Description \| The referral medium for a session \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Session medium | | Description | The referral medium for a session | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| sessionSource** \| \| --- \| \| \\| Field label \\| Session source \\| \\| --- \\| --- \\| \\| Description \\| The source for a session \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Session source \| \| Description \| The source for a session \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | sessionSource** | | \| Field label \| Session source \| \| --- \| --- \| \| Description \| The source for a session \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Session source | | Description | The source for a session | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| sessionSourceMedium** \| \| --- \| \| \\| Field label \\| Session source / medium \\| \\| --- \\| --- \\| \\| Description \\| The combined values of the dimensions 'sessionSource' and 'sessionMedium' \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Session source / medium \| \| Description \| The combined values of the dimensions 'sessionSource' and 'sessionMedium' \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | sessionSourceMedium** | | \| Field label \| Session source / medium \| \| --- \| --- \| \| Description \| The combined values of the dimensions 'sessionSource' and 'sessionMedium' \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Session source / medium | | Description | The combined values of the dimensions 'sessionSource' and 'sessionMedium' | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| sessionSourcePlatform** \| \| --- \| \| \\| Field label \\| Session source platform \\| \\| --- \\| --- \\| \\| Description \\| The source platform of the session's campaign \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Session source platform \| \| Description \| The source platform of the session's campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | sessionSourcePlatform** | | \| Field label \| Session source platform \| \| --- \| --- \| \| Description \| The source platform of the session's campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Session source platform | | Description | The source platform of the session's campaign | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| sessionDefaultChannelGrouping** \| \| --- \| \| \\| Field label \\| Session default channel grouping \\| \\| --- \\| --- \\| \\| Description \\| The session's default channel grouping is based primarily on source and medium. An enumeration which includes 'Direct', 'Organic Search', 'Paid Social', 'Organic Social', 'Email', 'Affiliates', 'Referral', 'Paid Search', 'Video', and 'Display' \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Session default channel grouping \| \| Description \| The session's default channel grouping is based primarily on source and medium. An enumeration which includes 'Direct', 'Organic Search', 'Paid Social', 'Organic Social', 'Email', 'Affiliates', 'Referral', 'Paid Search', 'Video', and 'Display' \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | sessionDefaultChannelGrouping** | | \| Field label \| Session default channel grouping \| \| --- \| --- \| \| Description \| The session's default channel grouping is based primarily on source and medium. An enumeration which includes 'Direct', 'Organic Search', 'Paid Social', 'Organic Social', 'Email', 'Affiliates', 'Referral', 'Paid Search', 'Video', and 'Display' \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Session default channel grouping | | Description | The session's default channel grouping is based primarily on source and medium. An enumeration which includes 'Direct', 'Organic Search', 'Paid Social', 'Organic Social', 'Email', 'Affiliates', 'Referral', 'Paid Search', 'Video', and 'Display' | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| sessionGoogleAdsAccountName** \| \| --- \| \| \\| Field label \\| Session Google Ads account name \\| \\| --- \\| --- \\| \\| Description \\| A customer's descriptive name in Google Ads \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Session Google Ads account name \| \| Description \| A customer's descriptive name in Google Ads \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | sessionGoogleAdsAccountName** | | \| Field label \| Session Google Ads account name \| \| --- \| --- \| \| Description \| A customer's descriptive name in Google Ads \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Session Google Ads account name | | Description | A customer's descriptive name in Google Ads | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| sessionGoogleAdsAdNetworkType** \| \| --- \| \| \\| Field label \\| Session ad network type \\| \\| --- \\| --- \\| \\| Description \\| The advertising network that led to the session. An enumeration which includes 'Google search', 'Search partners', 'Google Display Network', 'Youtube Search', 'Youtube Videos', 'Cross-network', 'Social', and '(universal campaign)' \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Session ad network type \| \| Description \| The advertising network that led to the session. An enumeration which includes 'Google search', 'Search partners', 'Google Display Network', 'Youtube Search', 'Youtube Videos', 'Cross-network', 'Social', and '(universal campaign)' \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | sessionGoogleAdsAdNetworkType** | | \| Field label \| Session ad network type \| \| --- \| --- \| \| Description \| The advertising network that led to the session. An enumeration which includes 'Google search', 'Search partners', 'Google Display Network', 'Youtube Search', 'Youtube Videos', 'Cross-network', 'Social', and '(universal campaign)' \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Session ad network type | | Description | The advertising network that led to the session. An enumeration which includes 'Google search', 'Search partners', 'Google Display Network', 'Youtube Search', 'Youtube Videos', 'Cross-network', 'Social', and '(universal campaign)' | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| sessionCampaignName** \| \| --- \| \| \\| Field label \\| Session campaign name \\| \\| --- \\| --- \\| \\| Description \\| The marketing campaign name for a session. Includes Google Ads and Manual Campaigns \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Session campaign name \| \| Description \| The marketing campaign name for a session. Includes Google Ads and Manual Campaigns \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | sessionCampaignName** | | \| Field label \| Session campaign name \| \| --- \| --- \| \| Description \| The marketing campaign name for a session. Includes Google Ads and Manual Campaigns \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Session campaign name | | Description | The marketing campaign name for a session. Includes Google Ads and Manual Campaigns | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| sessionCampaignId** \| \| --- \| \| \\| Field label \\| Session campaign ID \\| \\| --- \\| --- \\| \\| Description \\| The last click marketing campaign ID for a session. Includes Google Ads Campaigns \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Session campaign ID \| \| Description \| The last click marketing campaign ID for a session. Includes Google Ads Campaigns \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | sessionCampaignId** | | \| Field label \| Session campaign ID \| \| --- \| --- \| \| Description \| The last click marketing campaign ID for a session. Includes Google Ads Campaigns \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Session campaign ID | | Description | The last click marketing campaign ID for a session. Includes Google Ads Campaigns | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| sessionGoogleAdsCampaignType** \| \| --- \| \| \\| Field label \\| Session campaign type \\| \\| --- \\| --- \\| \\| Description \\| The campaign type for the Google Ads campaign that led to this session. Campaign types determine where customers see your ads and the settings and options available to you in Google Ads. Campaign type is an enumeration that includes: Search, Display, Shopping, Video, Discovery, App, Smart, Hotel, Local, and Performance Max \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Session campaign type \| \| Description \| The campaign type for the Google Ads campaign that led to this session. Campaign types determine where customers see your ads and the settings and options available to you in Google Ads. Campaign type is an enumeration that includes: Search, Display, Shopping, Video, Discovery, App, Smart, Hotel, Local, and Performance Max \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | sessionGoogleAdsCampaignType** | | \| Field label \| Session campaign type \| \| --- \| --- \| \| Description \| The campaign type for the Google Ads campaign that led to this session. Campaign types determine where customers see your ads and the settings and options available to you in Google Ads. Campaign type is an enumeration that includes: Search, Display, Shopping, Video, Discovery, App, Smart, Hotel, Local, and Performance Max \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Session campaign type | | Description | The campaign type for the Google Ads campaign that led to this session. Campaign types determine where customers see your ads and the settings and options available to you in Google Ads. Campaign type is an enumeration that includes: Search, Display, Shopping, Video, Discovery, App, Smart, Hotel, Local, and Performance Max | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| sessionGoogleAdsAdGroupName** \| \| --- \| \| \\| Field label \\| Session ad group name \\| \\| --- \\| --- \\| \\| Description \\| The ad group name in Google Ads for a session \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Session ad group name \| \| Description \| The ad group name in Google Ads for a session \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | sessionGoogleAdsAdGroupName** | | \| Field label \| Session ad group name \| \| --- \| --- \| \| Description \| The ad group name in Google Ads for a session \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Session ad group name | | Description | The ad group name in Google Ads for a session | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| sessionGoogleAdsAdGroupId** \| \| --- \| \| \\| Field label \\| Session ad group ID \\| \\| --- \\| --- \\| \\| Description \\| The ad group ID in Google Ads for a session \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Session ad group ID \| \| Description \| The ad group ID in Google Ads for a session \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | sessionGoogleAdsAdGroupId** | | \| Field label \| Session ad group ID \| \| --- \| --- \| \| Description \| The ad group ID in Google Ads for a session \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Session ad group ID | | Description | The ad group ID in Google Ads for a session | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| sessionGoogleAdsKeyword** \| \| --- \| \| \\| Field label \\| Session keyword \\| \\| --- \\| --- \\| \\| Description \\| The matched keyword that led to the session. Keywords are words or phrases describing your product or service that you choose to get your ad in front of the right customers \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Session keyword \| \| Description \| The matched keyword that led to the session. Keywords are words or phrases describing your product or service that you choose to get your ad in front of the right customers \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | sessionGoogleAdsKeyword** | | \| Field label \| Session keyword \| \| --- \| --- \| \| Description \| The matched keyword that led to the session. Keywords are words or phrases describing your product or service that you choose to get your ad in front of the right customers \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Session keyword | | Description | The matched keyword that led to the session. Keywords are words or phrases describing your product or service that you choose to get your ad in front of the right customers | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| sessionGoogleAdsQuery** \| \| --- \| \| \\| Field label \\| Session Google Ads query \\| \\| --- \\| --- \\| \\| Description \\| Session Google Ads query. The search query that led to the session \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Session Google Ads query \| \| Description \| Session Google Ads query. The search query that led to the session \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | sessionGoogleAdsQuery** | | \| Field label \| Session Google Ads query \| \| --- \| --- \| \| Description \| Session Google Ads query. The search query that led to the session \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Session Google Ads query | | Description | Session Google Ads query. The search query that led to the session | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| sessionManualAdContent** \| \| --- \| \| \\| Field label \\| Session manual ad content \\| \\| --- \\| --- \\| \\| Description \\| The ad content that led to a session. Populated by the utm_content parameter \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Session manual ad content \| \| Description \| The ad content that led to a session. Populated by the utm_content parameter \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | sessionManualAdContent** | | \| Field label \| Session manual ad content \| \| --- \| --- \| \| Description \| The ad content that led to a session. Populated by the utm_content parameter \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Session manual ad content | | Description | The ad content that led to a session. Populated by the utm_content parameter | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| sessionManualCampaignId** \| \| --- \| \| \\| Field label \\| Session manual campaign ID \\| \\| --- \\| --- \\| \\| Description \\| The manual Campaign ID that led to the session. Identifies the manual campaign. Populated by utm_id URL parameter \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Session manual campaign ID \| \| Description \| The manual Campaign ID that led to the session. Identifies the manual campaign. Populated by utm_id URL parameter \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | sessionManualCampaignId** | | \| Field label \| Session manual campaign ID \| \| --- \| --- \| \| Description \| The manual Campaign ID that led to the session. Identifies the manual campaign. Populated by utm_id URL parameter \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Session manual campaign ID | | Description | The manual Campaign ID that led to the session. Identifies the manual campaign. Populated by utm_id URL parameter | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| sessionManualCampaignName** \| \| --- \| \| \\| Field label \\| Session manual campaign name \\| \\| --- \\| --- \\| \\| Description \\| The manual Campaign Name that led to the session. The name of the manual campaign. Populated by utm_campaign URL parameter \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Session manual campaign name \| \| Description \| The manual Campaign Name that led to the session. The name of the manual campaign. Populated by utm_campaign URL parameter \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | sessionManualCampaignName** | | \| Field label \| Session manual campaign name \| \| --- \| --- \| \| Description \| The manual Campaign Name that led to the session. The name of the manual campaign. Populated by utm_campaign URL parameter \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Session manual campaign name | | Description | The manual Campaign Name that led to the session. The name of the manual campaign. Populated by utm_campaign URL parameter | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| sessionManualCreativeFormat** \| \| --- \| \| \\| Field label \\| Session manual creative format \\| \\| --- \\| --- \\| \\| Description \\| The manual Creative Format that led to the session. Identifies the creative format used in the ad. Populated by utm_creative_format URL parameter \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Session manual creative format \| \| Description \| The manual Creative Format that led to the session. Identifies the creative format used in the ad. Populated by utm_creative_format URL parameter \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | sessionManualCreativeFormat** | | \| Field label \| Session manual creative format \| \| --- \| --- \| \| Description \| The manual Creative Format that led to the session. Identifies the creative format used in the ad. Populated by utm_creative_format URL parameter \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Session manual creative format | | Description | The manual Creative Format that led to the session. Identifies the creative format used in the ad. Populated by utm_creative_format URL parameter | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| sessionManualMarketingTactic** \| \| --- \| \| \\| Field label \\| Session manual marketing tactic \\| \\| --- \\| --- \\| \\| Description \\| The manual Marketing Tactic that led to the session. The targeting criteria applied to a campaign. For example, remarketing or prospecting. Populated by utm_marketing_tactic URL parameter \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Session manual marketing tactic \| \| Description \| The manual Marketing Tactic that led to the session. The targeting criteria applied to a campaign. For example, remarketing or prospecting. Populated by utm_marketing_tactic URL parameter \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | sessionManualMarketingTactic** | | \| Field label \| Session manual marketing tactic \| \| --- \| --- \| \| Description \| The manual Marketing Tactic that led to the session. The targeting criteria applied to a campaign. For example, remarketing or prospecting. Populated by utm_marketing_tactic URL parameter \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Session manual marketing tactic | | Description | The manual Marketing Tactic that led to the session. The targeting criteria applied to a campaign. For example, remarketing or prospecting. Populated by utm_marketing_tactic URL parameter | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| sessionManualMedium** \| \| --- \| \| \\| Field label \\| Session manual medium \\| \\| --- \\| --- \\| \\| Description \\| The manual Medium that led to the session. The marketing medium used in the referral. For example, cpc. Populated by utm_medium URL parameter \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Session manual medium \| \| Description \| The manual Medium that led to the session. The marketing medium used in the referral. For example, cpc. Populated by utm_medium URL parameter \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | sessionManualMedium** | | \| Field label \| Session manual medium \| \| --- \| --- \| \| Description \| The manual Medium that led to the session. The marketing medium used in the referral. For example, cpc. Populated by utm_medium URL parameter \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Session manual medium | | Description | The manual Medium that led to the session. The marketing medium used in the referral. For example, cpc. Populated by utm_medium URL parameter | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| sessionManualSource** \| \| --- \| \| \\| Field label \\| Session manual source \\| \\| --- \\| --- \\| \\| Description \\| The manual Source that led to the session. The referrer. Populated by utm_source URL parameter \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Session manual source \| \| Description \| The manual Source that led to the session. The referrer. Populated by utm_source URL parameter \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | sessionManualSource** | | \| Field label \| Session manual source \| \| --- \| --- \| \| Description \| The manual Source that led to the session. The referrer. Populated by utm_source URL parameter \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Session manual source | | Description | The manual Source that led to the session. The referrer. Populated by utm_source URL parameter | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| sessionManualSourceMedium** \| \| --- \| \| \\| Field label \\| Session manual source / medium \\| \\| --- \\| --- \\| \\| Description \\| The manual Source Medium that led to the session. A combination of the source and medium \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Session manual source / medium \| \| Description \| The manual Source Medium that led to the session. A combination of the source and medium \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | sessionManualSourceMedium** | | \| Field label \| Session manual source / medium \| \| --- \| --- \| \| Description \| The manual Source Medium that led to the session. A combination of the source and medium \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Session manual source / medium | | Description | The manual Source Medium that led to the session. A combination of the source and medium | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| sessionManualSourcePlatform** \| \| --- \| \| \\| Field label \\| Session manual source platform \\| \\| --- \\| --- \\| \\| Description \\| The manual Source Platform that led to the session. The platform responsible for directing traffic to a given Analytics property. Populated by utm_source_platform URL parameter \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Session manual source platform \| \| Description \| The manual Source Platform that led to the session. The platform responsible for directing traffic to a given Analytics property. Populated by utm_source_platform URL parameter \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | sessionManualSourcePlatform** | | \| Field label \| Session manual source platform \| \| --- \| --- \| \| Description \| The manual Source Platform that led to the session. The platform responsible for directing traffic to a given Analytics property. Populated by utm_source_platform URL parameter \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Session manual source platform | | Description | The manual Source Platform that led to the session. The platform responsible for directing traffic to a given Analytics property. Populated by utm_source_platform URL parameter | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| sessionManualTerm** \| \| --- \| \| \\| Field label \\| Session manual term \\| \\| --- \\| --- \\| \\| Description \\| The term that led to a session. Populated by the utm_term parameter \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Session manual term \| \| Description \| The term that led to a session. Populated by the utm_term parameter \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | sessionManualTerm** | | \| Field label \| Session manual term \| \| --- \| --- \| \| Description \| The term that led to a session. Populated by the utm_term parameter \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Session manual term | | Description | The term that led to a session. Populated by the utm_term parameter | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| sessionSa360AdGroupName** \| \| --- \| \| \\| Field label \\| Session SA360 ad group name \\| \\| --- \\| --- \\| \\| Description \\| The Ad Group name from Search Ads 360 that led to this session \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Session SA360 ad group name \| \| Description \| The Ad Group name from Search Ads 360 that led to this session \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | sessionSa360AdGroupName** | | \| Field label \| Session SA360 ad group name \| \| --- \| --- \| \| Description \| The Ad Group name from Search Ads 360 that led to this session \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Session SA360 ad group name | | Description | The Ad Group name from Search Ads 360 that led to this session | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| sessionSa360CampaignId** \| \| --- \| \| \\| Field label \\| Session SA360 campaign ID \\| \\| --- \\| --- \\| \\| Description \\| The Campaign ID from Search Ads 360 that led to this session \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Session SA360 campaign ID \| \| Description \| The Campaign ID from Search Ads 360 that led to this session \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | sessionSa360CampaignId** | | \| Field label \| Session SA360 campaign ID \| \| --- \| --- \| \| Description \| The Campaign ID from Search Ads 360 that led to this session \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Session SA360 campaign ID | | Description | The Campaign ID from Search Ads 360 that led to this session | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| sessionSa360CampaignName** \| \| --- \| \| \\| Field label \\| Session SA360 campaign \\| \\| --- \\| --- \\| \\| Description \\| The Campaign name from Search Ads 360 that led to this session \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Session SA360 campaign \| \| Description \| The Campaign name from Search Ads 360 that led to this session \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | sessionSa360CampaignName** | | \| Field label \| Session SA360 campaign \| \| --- \| --- \| \| Description \| The Campaign name from Search Ads 360 that led to this session \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Session SA360 campaign | | Description | The Campaign name from Search Ads 360 that led to this session | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| sessionSa360CreativeFormat** \| \| --- \| \| \\| Field label \\| Session SA360 creative format \\| \\| --- \\| --- \\| \\| Description \\| The type of creative in Search Ads 360 that led to this session. For example, 'Responsive search ad' or 'Expanded text ad'. To learn more, see GA4 Traffic Source Dimensions \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Session SA360 creative format \| \| Description \| The type of creative in Search Ads 360 that led to this session. For example, 'Responsive search ad' or 'Expanded text ad'. To learn more, see GA4 Traffic Source Dimensions \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | sessionSa360CreativeFormat** | | \| Field label \| Session SA360 creative format \| \| --- \| --- \| \| Description \| The type of creative in Search Ads 360 that led to this session. For example, 'Responsive search ad' or 'Expanded text ad'. To learn more, see GA4 Traffic Source Dimensions \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Session SA360 creative format | | Description | The type of creative in Search Ads 360 that led to this session. For example, 'Responsive search ad' or 'Expanded text ad'. To learn more, see GA4 Traffic Source Dimensions | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| sessionSa360EngineAccountId** \| \| --- \| \| \\| Field label \\| Session SA360 engine account ID \\| \\| --- \\| --- \\| \\| Description \\| The ID of the engine account in SA360 that led to this session \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Session SA360 engine account ID \| \| Description \| The ID of the engine account in SA360 that led to this session \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | sessionSa360EngineAccountId** | | \| Field label \| Session SA360 engine account ID \| \| --- \| --- \| \| Description \| The ID of the engine account in SA360 that led to this session \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Session SA360 engine account ID | | Description | The ID of the engine account in SA360 that led to this session | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| sessionSa360EngineAccountName** \| \| --- \| \| \\| Field label \\| Session SA360 engine account name \\| \\| --- \\| --- \\| \\| Description \\| The name of the engine account in SA360 that led to this session \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Session SA360 engine account name \| \| Description \| The name of the engine account in SA360 that led to this session \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | sessionSa360EngineAccountName** | | \| Field label \| Session SA360 engine account name \| \| --- \| --- \| \| Description \| The name of the engine account in SA360 that led to this session \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Session SA360 engine account name | | Description | The name of the engine account in SA360 that led to this session | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| sessionSa360EngineAccountType** \| \| --- \| \| \\| Field label \\| Session SA360 engine account type \\| \\| --- \\| --- \\| \\| Description \\| The type of the engine account in Search Ads 360 that led to this session. For example, 'google ads', 'bing', or 'baidu' \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Session SA360 engine account type \| \| Description \| The type of the engine account in Search Ads 360 that led to this session. For example, 'google ads', 'bing', or 'baidu' \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | sessionSa360EngineAccountType** | | \| Field label \| Session SA360 engine account type \| \| --- \| --- \| \| Description \| The type of the engine account in Search Ads 360 that led to this session. For example, 'google ads', 'bing', or 'baidu' \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Session SA360 engine account type | | Description | The type of the engine account in Search Ads 360 that led to this session. For example, 'google ads', 'bing', or 'baidu' | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| sessionSa360Keyword** \| \| --- \| \| \\| Field label \\| Session SA360 keyword text \\| \\| --- \\| --- \\| \\| Description \\| The search engine keyword from Search Ads 360 that led to this session \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Session SA360 keyword text \| \| Description \| The search engine keyword from Search Ads 360 that led to this session \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | sessionSa360Keyword** | | \| Field label \| Session SA360 keyword text \| \| --- \| --- \| \| Description \| The search engine keyword from Search Ads 360 that led to this session \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Session SA360 keyword text | | Description | The search engine keyword from Search Ads 360 that led to this session | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| sessionSa360Medium** \| \| --- \| \| \\| Field label \\| Session SA360 medium \\| \\| --- \\| --- \\| \\| Description \\| The search engine keyword from Search Ads 360 that led to this session. For example, 'cpc' \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Session SA360 medium \| \| Description \| The search engine keyword from Search Ads 360 that led to this session. For example, 'cpc' \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | sessionSa360Medium** | | \| Field label \| Session SA360 medium \| \| --- \| --- \| \| Description \| The search engine keyword from Search Ads 360 that led to this session. For example, 'cpc' \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Session SA360 medium | | Description | The search engine keyword from Search Ads 360 that led to this session. For example, 'cpc' | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| sessionSa360Query** \| \| --- \| \| \\| Field label \\| Session SA360 query \\| \\| --- \\| --- \\| \\| Description \\| The search query from Search Ads 360 that led to this session \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Session SA360 query \| \| Description \| The search query from Search Ads 360 that led to this session \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | sessionSa360Query** | | \| Field label \| Session SA360 query \| \| --- \| --- \| \| Description \| The search query from Search Ads 360 that led to this session \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Session SA360 query | | Description | The search query from Search Ads 360 that led to this session | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| sessionSa360Source** \| \| --- \| \| \\| Field label \\| Session SA360 source \\| \\| --- \\| --- \\| \\| Description \\| The source of the traffic from Search Ads 360 that led to this session. For example, 'example.com' or 'google' \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Session SA360 source \| \| Description \| The source of the traffic from Search Ads 360 that led to this session. For example, 'example.com' or 'google' \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | sessionSa360Source** | | \| Field label \| Session SA360 source \| \| --- \| --- \| \| Description \| The source of the traffic from Search Ads 360 that led to this session. For example, 'example.com' or 'google' \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Session SA360 source | | Description | The source of the traffic from Search Ads 360 that led to this session. For example, 'example.com' or 'google' | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| bounceRate** \| \| --- \| \| \\| Field label \\| Bounce rate \\| \\| --- \\| --- \\| \\| Description \\| The percentage of sessions that were not engaged ((Sessions Minus Engaged sessions) divided by Sessions). This metric is returned as a fraction; for example, 0.2761 means 27.61% of sessions were bounces \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \\| Aggregation \\| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \\| \| \| Field label \| Bounce rate \| \| Description \| The percentage of sessions that were not engaged ((Sessions Minus Engaged sessions) divided by Sessions). This metric is returned as a fraction; for example, 0.2761 means 27.61% of sessions were bounces \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| | | bounceRate** | | \| Field label \| Bounce rate \| \| --- \| --- \| \| Description \| The percentage of sessions that were not engaged ((Sessions Minus Engaged sessions) divided by Sessions). This metric is returned as a fraction; for example, 0.2761 means 27.61% of sessions were bounces \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| | | Field label | Bounce rate | | Description | The percentage of sessions that were not engaged ((Sessions Minus Engaged sessions) divided by Sessions). This metric is returned as a fraction; for example, 0.2761 means 27.61% of sessions were bounces | | Field type | metric | | Data type | [float.number.ratio](/apidocs/field-data-types#number) | | Aggregation | [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) | | \| bounces** \| \| --- \| \| \\| Field label \\| Bounces \\| \\| --- \\| --- \\| \\| Description \\| The number of sessions that were not engaged \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Bounces \| \| Description \| The number of sessions that were not engaged \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | bounces** | | \| Field label \| Bounces \| \| --- \| --- \| \| Description \| The number of sessions that were not engaged \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Bounces | | Description | The number of sessions that were not engaged | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | ### TIME | \| today** \| \| --- \| \| \\| Field label \\| Today \\| \\| --- \\| --- \\| \\| Description \\| Today's date, e.g. 2017-01-31 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \\| Destinations \\| API, Data warehouse \\| \| \| Field label \| Today \| \| Description \| Today's date, e.g. 2017-01-31 \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| \| Destinations \| API, Data warehouse \| | | --- | | today** | | \| Field label \| Today \| \| --- \| --- \| \| Description \| Today's date, e.g. 2017-01-31 \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| \| Destinations \| API, Data warehouse \| | | Field label | Today | | Description | Today's date, e.g. 2017-01-31 | | Field type | dimension | | Data type | [string.time.date](/apidocs/field-data-types#time) | | Destinations | API, Data warehouse | | \| year** \| \| --- \| \| \\| Field label \\| Year \\| \\| --- \\| --- \\| \\| Description \\| Year, e.g. 2017 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.year](/apidocs/field-data-types#time) \\| \| \| Field label \| Year \| \| Description \| Year, e.g. 2017 \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| | | year** | | \| Field label \| Year \| \| --- \| --- \| \| Description \| Year, e.g. 2017 \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| | | Field label | Year | | Description | Year, e.g. 2017 | | Field type | dimension | | Data type | [string.time.year](/apidocs/field-data-types#time) | | \| yearOfWeek** \| \| --- \| \| \\| Field label \\| Year of week (Sun-Sat) \\| \\| --- \\| --- \\| \\| Description \\| Year of week for US-style Sunday-Saturday weeks, e.g. 2017 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.year](/apidocs/field-data-types#time) \\| \| \| Field label \| Year of week (Sun-Sat) \| \| Description \| Year of week for US-style Sunday-Saturday weeks, e.g. 2017 \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| | | yearOfWeek** | | \| Field label \| Year of week (Sun-Sat) \| \| --- \| --- \| \| Description \| Year of week for US-style Sunday-Saturday weeks, e.g. 2017 \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| | | Field label | Year of week (Sun-Sat) | | Description | Year of week for US-style Sunday-Saturday weeks, e.g. 2017 | | Field type | dimension | | Data type | [string.time.year](/apidocs/field-data-types#time) | | \| yearOfWeekIso** \| \| --- \| \| \\| Field label \\| Year of week (Mon-Sun) \\| \\| --- \\| --- \\| \\| Description \\| Year of week for ISO standard Monday-Sunday weeks, e.g. 2017 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.year](/apidocs/field-data-types#time) \\| \| \| Field label \| Year of week (Mon-Sun) \| \| Description \| Year of week for ISO standard Monday-Sunday weeks, e.g. 2017 \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| | | yearOfWeekIso** | | \| Field label \| Year of week (Mon-Sun) \| \| --- \| --- \| \| Description \| Year of week for ISO standard Monday-Sunday weeks, e.g. 2017 \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| | | Field label | Year of week (Mon-Sun) | | Description | Year of week for ISO standard Monday-Sunday weeks, e.g. 2017 | | Field type | dimension | | Data type | [string.time.year](/apidocs/field-data-types#time) | | \| quarter** \| \| --- \| \| \\| Field label \\| Quarter \\| \\| --- \\| --- \\| \\| Description \\| Quarter, e.g. 1 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.quarter](/apidocs/field-data-types#time) \\| \| \| Field label \| Quarter \| \| Description \| Quarter, e.g. 1 \| \| Field type \| dimension \| \| Data type \| [string.time.quarter](/apidocs/field-data-types#time) \| | | quarter** | | \| Field label \| Quarter \| \| --- \| --- \| \| Description \| Quarter, e.g. 1 \| \| Field type \| dimension \| \| Data type \| [string.time.quarter](/apidocs/field-data-types#time) \| | | Field label | Quarter | | Description | Quarter, e.g. 1 | | Field type | dimension | | Data type | [string.time.quarter](/apidocs/field-data-types#time) | | \| yearMonth** \| \| --- \| \| \\| Field label \\| Year & month \\| \\| --- \\| --- \\| \\| Description \\| Year and month, e.g. 2017\\\|06 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.yearmonth](/apidocs/field-data-types#time) \\| \| \| Field label \| Year & month \| \| Description \| Year and month, e.g. 2017\\|06 \| \| Field type \| dimension \| \| Data type \| [string.time.yearmonth](/apidocs/field-data-types#time) \| | | yearMonth** | | \| Field label \| Year & month \| \| --- \| --- \| \| Description \| Year and month, e.g. 2017\\|06 \| \| Field type \| dimension \| \| Data type \| [string.time.yearmonth](/apidocs/field-data-types#time) \| | | Field label | Year & month | | Description | Year and month, e.g. 2017\|06 | | Field type | dimension | | Data type | [string.time.yearmonth](/apidocs/field-data-types#time) | | \| month** \| \| --- \| \| \\| Field label \\| Month \\| \\| --- \\| --- \\| \\| Description \\| Month, e.g. 6 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.month](/apidocs/field-data-types#time) \\| \| \| Field label \| Month \| \| Description \| Month, e.g. 6 \| \| Field type \| dimension \| \| Data type \| [string.time.month](/apidocs/field-data-types#time) \| | | month** | | \| Field label \| Month \| \| --- \| --- \| \| Description \| Month, e.g. 6 \| \| Field type \| dimension \| \| Data type \| [string.time.month](/apidocs/field-data-types#time) \| | | Field label | Month | | Description | Month, e.g. 6 | | Field type | dimension | | Data type | [string.time.month](/apidocs/field-data-types#time) | | \| yearWeek** \| \| --- \| \| \\| Field label \\| Year & week (Sun-Sat) \\| \\| --- \\| --- \\| \\| Description \\| Year and week for US-style Sunday-Saturday weeks, e.g. 2017\\\|08 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.yearweek](/apidocs/field-data-types#time) \\| \| \| Field label \| Year & week (Sun-Sat) \| \| Description \| Year and week for US-style Sunday-Saturday weeks, e.g. 2017\\|08 \| \| Field type \| dimension \| \| Data type \| [string.time.yearweek](/apidocs/field-data-types#time) \| | | yearWeek** | | \| Field label \| Year & week (Sun-Sat) \| \| --- \| --- \| \| Description \| Year and week for US-style Sunday-Saturday weeks, e.g. 2017\\|08 \| \| Field type \| dimension \| \| Data type \| [string.time.yearweek](/apidocs/field-data-types#time) \| | | Field label | Year & week (Sun-Sat) | | Description | Year and week for US-style Sunday-Saturday weeks, e.g. 2017\|08 | | Field type | dimension | | Data type | [string.time.yearweek](/apidocs/field-data-types#time) | | \| yearWeekIso** \| \| --- \| \| \\| Field label \\| Year & week (Mon-Sun) \\| \\| --- \\| --- \\| \\| Description \\| Year and week for ISO standard Monday-Sunday weeks, e.g. 2017\\\|08 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.yearweekiso](/apidocs/field-data-types#time) \\| \| \| Field label \| Year & week (Mon-Sun) \| \| Description \| Year and week for ISO standard Monday-Sunday weeks, e.g. 2017\\|08 \| \| Field type \| dimension \| \| Data type \| [string.time.yearweekiso](/apidocs/field-data-types#time) \| | | yearWeekIso** | | \| Field label \| Year & week (Mon-Sun) \| \| --- \| --- \| \| Description \| Year and week for ISO standard Monday-Sunday weeks, e.g. 2017\\|08 \| \| Field type \| dimension \| \| Data type \| [string.time.yearweekiso](/apidocs/field-data-types#time) \| | | Field label | Year & week (Mon-Sun) | | Description | Year and week for ISO standard Monday-Sunday weeks, e.g. 2017\|08 | | Field type | dimension | | Data type | [string.time.yearweekiso](/apidocs/field-data-types#time) | | \| week** \| \| --- \| \| \\| Field label \\| Week (Sun-Sat) \\| \\| --- \\| --- \\| \\| Description \\| US week number, e.g. 51 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.week](/apidocs/field-data-types#time) \\| \| \| Field label \| Week (Sun-Sat) \| \| Description \| US week number, e.g. 51 \| \| Field type \| dimension \| \| Data type \| [string.time.week](/apidocs/field-data-types#time) \| | | week** | | \| Field label \| Week (Sun-Sat) \| \| --- \| --- \| \| Description \| US week number, e.g. 51 \| \| Field type \| dimension \| \| Data type \| [string.time.week](/apidocs/field-data-types#time) \| | | Field label | Week (Sun-Sat) | | Description | US week number, e.g. 51 | | Field type | dimension | | Data type | [string.time.week](/apidocs/field-data-types#time) | | \| weekIso** \| \| --- \| \| \\| Field label \\| Week (Mon-Sun) \\| \\| --- \\| --- \\| \\| Description \\| ISO week number, e.g. 51 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.weekiso](/apidocs/field-data-types#time) \\| \| \| Field label \| Week (Mon-Sun) \| \| Description \| ISO week number, e.g. 51 \| \| Field type \| dimension \| \| Data type \| [string.time.weekiso](/apidocs/field-data-types#time) \| | | weekIso** | | \| Field label \| Week (Mon-Sun) \| \| --- \| --- \| \| Description \| ISO week number, e.g. 51 \| \| Field type \| dimension \| \| Data type \| [string.time.weekiso](/apidocs/field-data-types#time) \| | | Field label | Week (Mon-Sun) | | Description | ISO week number, e.g. 51 | | Field type | dimension | | Data type | [string.time.weekiso](/apidocs/field-data-types#time) | | \| dayOfMonth** \| \| --- \| \| \\| Field label \\| Day of month \\| \\| --- \\| --- \\| \\| Description \\| Day of month, e.g. 2 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.dayofmonth](/apidocs/field-data-types#time) \\| \| \| Field label \| Day of month \| \| Description \| Day of month, e.g. 2 \| \| Field type \| dimension \| \| Data type \| [string.time.dayofmonth](/apidocs/field-data-types#time) \| | | dayOfMonth** | | \| Field label \| Day of month \| \| --- \| --- \| \| Description \| Day of month, e.g. 2 \| \| Field type \| dimension \| \| Data type \| [string.time.dayofmonth](/apidocs/field-data-types#time) \| | | Field label | Day of month | | Description | Day of month, e.g. 2 | | Field type | dimension | | Data type | [string.time.dayofmonth](/apidocs/field-data-types#time) | | \| dayOfWeekName** \| \| --- \| \| \\| Field label \\| Day of week (Sun-Sat) \\| \\| --- \\| --- \\| \\| Description \\| Day of week number & name for US-style Sunday-Saturday weeks, e.g. 0 Sunday \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.dayofweek](/apidocs/field-data-types#time) \\| \| \| Field label \| Day of week (Sun-Sat) \| \| Description \| Day of week number & name for US-style Sunday-Saturday weeks, e.g. 0 Sunday \| \| Field type \| dimension \| \| Data type \| [string.time.dayofweek](/apidocs/field-data-types#time) \| | | dayOfWeekName** | | \| Field label \| Day of week (Sun-Sat) \| \| --- \| --- \| \| Description \| Day of week number & name for US-style Sunday-Saturday weeks, e.g. 0 Sunday \| \| Field type \| dimension \| \| Data type \| [string.time.dayofweek](/apidocs/field-data-types#time) \| | | Field label | Day of week (Sun-Sat) | | Description | Day of week number & name for US-style Sunday-Saturday weeks, e.g. 0 Sunday | | Field type | dimension | | Data type | [string.time.dayofweek](/apidocs/field-data-types#time) | | \| dayOfWeekNameIso** \| \| --- \| \| \\| Field label \\| Day of week (Mon-Sun) \\| \\| --- \\| --- \\| \\| Description \\| Day of week number & name for ISO standard Monday to Sunday weeks, e.g. 1 Sunday \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.dayofweekiso](/apidocs/field-data-types#time) \\| \| \| Field label \| Day of week (Mon-Sun) \| \| Description \| Day of week number & name for ISO standard Monday to Sunday weeks, e.g. 1 Sunday \| \| Field type \| dimension \| \| Data type \| [string.time.dayofweekiso](/apidocs/field-data-types#time) \| | | dayOfWeekNameIso** | | \| Field label \| Day of week (Mon-Sun) \| \| --- \| --- \| \| Description \| Day of week number & name for ISO standard Monday to Sunday weeks, e.g. 1 Sunday \| \| Field type \| dimension \| \| Data type \| [string.time.dayofweekiso](/apidocs/field-data-types#time) \| | | Field label | Day of week (Mon-Sun) | | Description | Day of week number & name for ISO standard Monday to Sunday weeks, e.g. 1 Sunday | | Field type | dimension | | Data type | [string.time.dayofweekiso](/apidocs/field-data-types#time) | | \| date** \| \| --- \| \| \\| Field label \\| Date \\| \\| --- \\| --- \\| \\| Description \\| Date, e.g. 2017-01-31 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| Date \| \| Description \| Date, e.g. 2017-01-31 \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| | | date** | | \| Field label \| Date \| \| --- \| --- \| \| Description \| Date, e.g. 2017-01-31 \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| | | Field label | Date | | Description | Date, e.g. 2017-01-31 | | Field type | dimension | | Data type | [string.time.date](/apidocs/field-data-types#time) | | \| dateHour** \| \| --- \| \| \\| Field label \\| Date & hour \\| \\| --- \\| --- \\| \\| Description \\| Combined values of Date and Hour \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Date & hour \| \| Description \| Combined values of Date and Hour \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | dateHour** | | \| Field label \| Date & hour \| \| --- \| --- \| \| Description \| Combined values of Date and Hour \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Date & hour | | Description | Combined values of Date and Hour | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| hour** \| \| --- \| \| \\| Field label \\| Hour \\| \\| --- \\| --- \\| \\| Description \\| Hour in a 24-hour clock, e.g. 18 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.hour](/apidocs/field-data-types#time) \\| \| \| Field label \| Hour \| \| Description \| Hour in a 24-hour clock, e.g. 18 \| \| Field type \| dimension \| \| Data type \| [string.time.hour](/apidocs/field-data-types#time) \| | | hour** | | \| Field label \| Hour \| \| --- \| --- \| \| Description \| Hour in a 24-hour clock, e.g. 18 \| \| Field type \| dimension \| \| Data type \| [string.time.hour](/apidocs/field-data-types#time) \| | | Field label | Hour | | Description | Hour in a 24-hour clock, e.g. 18 | | Field type | dimension | | Data type | [string.time.hour](/apidocs/field-data-types#time) | | \| minute** \| \| --- \| \| \\| Field label \\| Minute \\| \\| --- \\| --- \\| \\| Description \\| Two-digit minute of the hour, e.g. 18 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.minute](/apidocs/field-data-types#time) \\| \| \| Field label \| Minute \| \| Description \| Two-digit minute of the hour, e.g. 18 \| \| Field type \| dimension \| \| Data type \| [string.time.minute](/apidocs/field-data-types#time) \| | | minute** | | \| Field label \| Minute \| \| --- \| --- \| \| Description \| Two-digit minute of the hour, e.g. 18 \| \| Field type \| dimension \| \| Data type \| [string.time.minute](/apidocs/field-data-types#time) \| | | Field label | Minute | | Description | Two-digit minute of the hour, e.g. 18 | | Field type | dimension | | Data type | [string.time.minute](/apidocs/field-data-types#time) | | \| nthYear** \| \| --- \| \| \\| Field label \\| Nth year \\| \\| --- \\| --- \\| \\| Description \\| The number of years since the start of the date range. The starting year is 0000 \\| \\| Field type \\| dimension \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Nth year \| \| Description \| The number of years since the start of the date range. The starting year is 0000 \| \| Field type \| dimension \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | nthYear** | | \| Field label \| Nth year \| \| --- \| --- \| \| Description \| The number of years since the start of the date range. The starting year is 0000 \| \| Field type \| dimension \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Nth year | | Description | The number of years since the start of the date range. The starting year is 0000 | | Field type | dimension | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| nthMonth** \| \| --- \| \| \\| Field label \\| Nth month \\| \\| --- \\| --- \\| \\| Description \\| The number of months since the start of a date range. The starting month is 0000 \\| \\| Field type \\| dimension \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Nth month \| \| Description \| The number of months since the start of a date range. The starting month is 0000 \| \| Field type \| dimension \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | nthMonth** | | \| Field label \| Nth month \| \| --- \| --- \| \| Description \| The number of months since the start of a date range. The starting month is 0000 \| \| Field type \| dimension \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Nth month | | Description | The number of months since the start of a date range. The starting month is 0000 | | Field type | dimension | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| nthWeek** \| \| --- \| \| \\| Field label \\| Nth week \\| \\| --- \\| --- \\| \\| Description \\| A number representing the number of weeks since the start of a date range \\| \\| Field type \\| dimension \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Nth week \| \| Description \| A number representing the number of weeks since the start of a date range \| \| Field type \| dimension \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | nthWeek** | | \| Field label \| Nth week \| \| --- \| --- \| \| Description \| A number representing the number of weeks since the start of a date range \| \| Field type \| dimension \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Nth week | | Description | A number representing the number of weeks since the start of a date range | | Field type | dimension | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| nthDay** \| \| --- \| \| \\| Field label \\| Nth day \\| \\| --- \\| --- \\| \\| Description \\| The number of days since the start of the date range \\| \\| Field type \\| dimension \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Nth day \| \| Description \| The number of days since the start of the date range \| \| Field type \| dimension \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | nthDay** | | \| Field label \| Nth day \| \| --- \| --- \| \| Description \| The number of days since the start of the date range \| \| Field type \| dimension \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Nth day | | Description | The number of days since the start of the date range | | Field type | dimension | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| nthHour** \| \| --- \| \| \\| Field label \\| Nth hour \\| \\| --- \\| --- \\| \\| Description \\| The number of hours since the start of the date range. The starting hour is 0000 \\| \\| Field type \\| dimension \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Nth hour \| \| Description \| The number of hours since the start of the date range. The starting hour is 0000 \| \| Field type \| dimension \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | nthHour** | | \| Field label \| Nth hour \| \| --- \| --- \| \| Description \| The number of hours since the start of the date range. The starting hour is 0000 \| \| Field type \| dimension \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Nth hour | | Description | The number of hours since the start of the date range. The starting hour is 0000 | | Field type | dimension | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| nthMinute** \| \| --- \| \| \\| Field label \\| Nth minute \\| \\| --- \\| --- \\| \\| Description \\| The number of minutes since the start of the date range. The starting minute is 0000 \\| \\| Field type \\| dimension \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Nth minute \| \| Description \| The number of minutes since the start of the date range. The starting minute is 0000 \| \| Field type \| dimension \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | nthMinute** | | \| Field label \| Nth minute \| \| --- \| --- \| \| Description \| The number of minutes since the start of the date range. The starting minute is 0000 \| \| Field type \| dimension \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Nth minute | | Description | The number of minutes since the start of the date range. The starting minute is 0000 | | Field type | dimension | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| dateHourMinute** \| \| --- \| \| \\| Field label \\| Date, hour & minute \\| \\| --- \\| --- \\| \\| Description \\| The combined values of date, hour, and minute formatted as YYYYMMDDHHMM \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Date, hour & minute \| \| Description \| The combined values of date, hour, and minute formatted as YYYYMMDDHHMM \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | dateHourMinute** | | \| Field label \| Date, hour & minute \| \| --- \| --- \| \| Description \| The combined values of date, hour, and minute formatted as YYYYMMDDHHMM \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Date, hour & minute | | Description | The combined values of date, hour, and minute formatted as YYYYMMDDHHMM | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | ### USER | \| newVsReturning** \| \| --- \| \| \\| Field label \\| New vs returning \\| \\| --- \\| --- \\| \\| Description \\| New users have 0 previous sessions, and returning users have 1 or more previous sessions. This dimension returns two values: 'new' or 'returning' \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| New vs returning \| \| Description \| New users have 0 previous sessions, and returning users have 1 or more previous sessions. This dimension returns two values: 'new' or 'returning' \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | --- | | newVsReturning** | | \| Field label \| New vs returning \| \| --- \| --- \| \| Description \| New users have 0 previous sessions, and returning users have 1 or more previous sessions. This dimension returns two values: 'new' or 'returning' \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | New vs returning | | Description | New users have 0 previous sessions, and returning users have 1 or more previous sessions. This dimension returns two values: 'new' or 'returning' | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| firstSessionDate** \| \| --- \| \| \\| Field label \\| First session date \\| \\| --- \\| --- \\| \\| Description \\| The date the user's first session occurred \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| First session date \| \| Description \| The date the user's first session occurred \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | firstSessionDate** | | \| Field label \| First session date \| \| --- \| --- \| \| Description \| The date the user's first session occurred \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | First session date | | Description | The date the user's first session occurred | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| userGender** \| \| --- \| \| \\| Field label \\| User gender \\| \\| --- \\| --- \\| \\| Description \\| User gender \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.person.gender](/apidocs/field-data-types#person) \\| \| \| Field label \| User gender \| \| Description \| User gender \| \| Field type \| dimension \| \| Data type \| [string.person.gender](/apidocs/field-data-types#person) \| | | userGender** | | \| Field label \| User gender \| \| --- \| --- \| \| Description \| User gender \| \| Field type \| dimension \| \| Data type \| [string.person.gender](/apidocs/field-data-types#person) \| | | Field label | User gender | | Description | User gender | | Field type | dimension | | Data type | [string.person.gender](/apidocs/field-data-types#person) | | \| userAgeBracket** \| \| --- \| \| \\| Field label \\| User age bracket \\| \\| --- \\| --- \\| \\| Description \\| User age brackets \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.person.age](/apidocs/field-data-types#person) \\| \| \| Field label \| User age bracket \| \| Description \| User age brackets \| \| Field type \| dimension \| \| Data type \| [string.person.age](/apidocs/field-data-types#person) \| | | userAgeBracket** | | \| Field label \| User age bracket \| \| --- \| --- \| \| Description \| User age brackets \| \| Field type \| dimension \| \| Data type \| [string.person.age](/apidocs/field-data-types#person) \| | | Field label | User age bracket | | Description | User age brackets | | Field type | dimension | | Data type | [string.person.age](/apidocs/field-data-types#person) | | \| signedInWithUserId** \| \| --- \| \| \\| Field label \\| Signed in with user ID \\| \\| --- \\| --- \\| \\| Description \\| The string 'yes' if the user signed in with the User-ID feature \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.person.gender](/apidocs/field-data-types#person) \\| \| \| Field label \| Signed in with user ID \| \| Description \| The string 'yes' if the user signed in with the User-ID feature \| \| Field type \| dimension \| \| Data type \| [string.person.gender](/apidocs/field-data-types#person) \| | | signedInWithUserId** | | \| Field label \| Signed in with user ID \| \| --- \| --- \| \| Description \| The string 'yes' if the user signed in with the User-ID feature \| \| Field type \| dimension \| \| Data type \| [string.person.gender](/apidocs/field-data-types#person) \| | | Field label | Signed in with user ID | | Description | The string 'yes' if the user signed in with the User-ID feature | | Field type | dimension | | Data type | [string.person.gender](/apidocs/field-data-types#person) | | \| audienceId** \| \| --- \| \| \\| Field label \\| Audience ID \\| \\| --- \\| --- \\| \\| Description \\| The numeric identifier of an Audience. Users are reported in the audiences to which they belonged during the report's date range. Current user behavior does not affect historical audience membership in reports \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Audience ID \| \| Description \| The numeric identifier of an Audience. Users are reported in the audiences to which they belonged during the report's date range. Current user behavior does not affect historical audience membership in reports \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | audienceId** | | \| Field label \| Audience ID \| \| --- \| --- \| \| Description \| The numeric identifier of an Audience. Users are reported in the audiences to which they belonged during the report's date range. Current user behavior does not affect historical audience membership in reports \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Audience ID | | Description | The numeric identifier of an Audience. Users are reported in the audiences to which they belonged during the report's date range. Current user behavior does not affect historical audience membership in reports | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| audienceName** \| \| --- \| \| \\| Field label \\| Audience name \\| \\| --- \\| --- \\| \\| Description \\| The given name of an Audience. Users are reported in the audiences to which they belonged during the report's date range. Current user behavior does not affect historical audience membership in reports \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Audience name \| \| Description \| The given name of an Audience. Users are reported in the audiences to which they belonged during the report's date range. Current user behavior does not affect historical audience membership in reports \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | audienceName** | | \| Field label \| Audience name \| \| --- \| --- \| \| Description \| The given name of an Audience. Users are reported in the audiences to which they belonged during the report's date range. Current user behavior does not affect historical audience membership in reports \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Audience name | | Description | The given name of an Audience. Users are reported in the audiences to which they belonged during the report's date range. Current user behavior does not affect historical audience membership in reports | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| brandingInterest** \| \| --- \| \| \\| Field label \\| Branding interest \\| \\| --- \\| --- \\| \\| Description \\| Interests demonstrated by users who are higher in the shopping funnel. Users can be counted in multiple interest categories. For example, 'Shoppers', 'Lifestyles & Hobbies/Pet Lovers', or 'Travel/Travel Buffs/Beachbound Travelers' \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Branding interest \| \| Description \| Interests demonstrated by users who are higher in the shopping funnel. Users can be counted in multiple interest categories. For example, 'Shoppers', 'Lifestyles & Hobbies/Pet Lovers', or 'Travel/Travel Buffs/Beachbound Travelers' \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | brandingInterest** | | \| Field label \| Branding interest \| \| --- \| --- \| \| Description \| Interests demonstrated by users who are higher in the shopping funnel. Users can be counted in multiple interest categories. For example, 'Shoppers', 'Lifestyles & Hobbies/Pet Lovers', or 'Travel/Travel Buffs/Beachbound Travelers' \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Branding interest | | Description | Interests demonstrated by users who are higher in the shopping funnel. Users can be counted in multiple interest categories. For example, 'Shoppers', 'Lifestyles & Hobbies/Pet Lovers', or 'Travel/Travel Buffs/Beachbound Travelers' | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | ### USER SOURCE | \| firstUserMedium** \| \| --- \| \| \\| Field label \\| User medium \\| \\| --- \\| --- \\| \\| Description \\| The referral medium that first acquired the user \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| User medium \| \| Description \| The referral medium that first acquired the user \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | --- | | firstUserMedium** | | \| Field label \| User medium \| \| --- \| --- \| \| Description \| The referral medium that first acquired the user \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | User medium | | Description | The referral medium that first acquired the user | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| firstUserCampaignName** \| \| --- \| \| \\| Field label \\| User campaign name \\| \\| --- \\| --- \\| \\| Description \\| Name of the marketing campaign that first acquired the user. Includes Google Ads and Manual Campaigns \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| User campaign name \| \| Description \| Name of the marketing campaign that first acquired the user. Includes Google Ads and Manual Campaigns \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | firstUserCampaignName** | | \| Field label \| User campaign name \| \| --- \| --- \| \| Description \| Name of the marketing campaign that first acquired the user. Includes Google Ads and Manual Campaigns \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | User campaign name | | Description | Name of the marketing campaign that first acquired the user. Includes Google Ads and Manual Campaigns | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| firstUserCampaignId** \| \| --- \| \| \\| Field label \\| User campaign ID \\| \\| --- \\| --- \\| \\| Description \\| Identifier of the marketing campaign that first acquired the user. Includes Google Ads Campaigns \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| User campaign ID \| \| Description \| Identifier of the marketing campaign that first acquired the user. Includes Google Ads Campaigns \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | firstUserCampaignId** | | \| Field label \| User campaign ID \| \| --- \| --- \| \| Description \| Identifier of the marketing campaign that first acquired the user. Includes Google Ads Campaigns \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | User campaign ID | | Description | Identifier of the marketing campaign that first acquired the user. Includes Google Ads Campaigns | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| firstUserGoogleAdsAdGroupName** \| \| --- \| \| \\| Field label \\| User campaign ad group name \\| \\| --- \\| --- \\| \\| Description \\| The ad group name in Google Ads that first acquired the user \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| User campaign ad group name \| \| Description \| The ad group name in Google Ads that first acquired the user \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | firstUserGoogleAdsAdGroupName** | | \| Field label \| User campaign ad group name \| \| --- \| --- \| \| Description \| The ad group name in Google Ads that first acquired the user \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | User campaign ad group name | | Description | The ad group name in Google Ads that first acquired the user | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| firstUserGoogleAdsAdNetworkType** \| \| --- \| \| \\| Field label \\| User ad network type \\| \\| --- \\| --- \\| \\| Description \\| The advertising network that first acquired the user. An enumeration which includes 'Google search', 'Search partners', 'Google Display Network', 'Youtube Search', 'Youtube Videos', 'Cross-network', 'Social', and '(universal campaign)' \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| User ad network type \| \| Description \| The advertising network that first acquired the user. An enumeration which includes 'Google search', 'Search partners', 'Google Display Network', 'Youtube Search', 'Youtube Videos', 'Cross-network', 'Social', and '(universal campaign)' \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | firstUserGoogleAdsAdNetworkType** | | \| Field label \| User ad network type \| \| --- \| --- \| \| Description \| The advertising network that first acquired the user. An enumeration which includes 'Google search', 'Search partners', 'Google Display Network', 'Youtube Search', 'Youtube Videos', 'Cross-network', 'Social', and '(universal campaign)' \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | User ad network type | | Description | The advertising network that first acquired the user. An enumeration which includes 'Google search', 'Search partners', 'Google Display Network', 'Youtube Search', 'Youtube Videos', 'Cross-network', 'Social', and '(universal campaign)' | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| firstUserGoogleAdsAdGroupId** \| \| --- \| \| \\| Field label \\| User campaign ad group ID \\| \\| --- \\| --- \\| \\| Description \\| The ad group ID in Google Ads that first acquired the user \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| User campaign ad group ID \| \| Description \| The ad group ID in Google Ads that first acquired the user \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | firstUserGoogleAdsAdGroupId** | | \| Field label \| User campaign ad group ID \| \| --- \| --- \| \| Description \| The ad group ID in Google Ads that first acquired the user \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | User campaign ad group ID | | Description | The ad group ID in Google Ads that first acquired the user | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| firstUserCreativeId** \| \| --- \| \| \\| Field label \\| User campaign creative ID \\| \\| --- \\| --- \\| \\| Description \\| The campaign creative ID that first acquired the user \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| User campaign creative ID \| \| Description \| The campaign creative ID that first acquired the user \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | firstUserCreativeId** | | \| Field label \| User campaign creative ID \| \| --- \| --- \| \| Description \| The campaign creative ID that first acquired the user \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | User campaign creative ID | | Description | The campaign creative ID that first acquired the user | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| firstUserGoogleAdsCampaignType** \| \| --- \| \| \\| Field label \\| First user Google Ads campaign type \\| \\| --- \\| --- \\| \\| Description \\| The campaign type of the Google Ads campaign that first acquired the user. Campaign types determine where customers see your ads and the settings and options available to you in Google Ads. Campaign type is an enumeration that includes: Search, Display, Shopping, Video, Discovery, App, Smart, Hotel, Local, and Performance Max. To learn more, see https://support.google.com/google-ads/answer/2567043 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| First user Google Ads campaign type \| \| Description \| The campaign type of the Google Ads campaign that first acquired the user. Campaign types determine where customers see your ads and the settings and options available to you in Google Ads. Campaign type is an enumeration that includes: Search, Display, Shopping, Video, Discovery, App, Smart, Hotel, Local, and Performance Max. To learn more, see https://support.google.com/google-ads/answer/2567043 \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | firstUserGoogleAdsCampaignType** | | \| Field label \| First user Google Ads campaign type \| \| --- \| --- \| \| Description \| The campaign type of the Google Ads campaign that first acquired the user. Campaign types determine where customers see your ads and the settings and options available to you in Google Ads. Campaign type is an enumeration that includes: Search, Display, Shopping, Video, Discovery, App, Smart, Hotel, Local, and Performance Max. To learn more, see https://support.google.com/google-ads/answer/2567043 \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | First user Google Ads campaign type | | Description | The campaign type of the Google Ads campaign that first acquired the user. Campaign types determine where customers see your ads and the settings and options available to you in Google Ads. Campaign type is an enumeration that includes: Search, Display, Shopping, Video, Discovery, App, Smart, Hotel, Local, and Performance Max. To learn more, see https://support.google.com/google-ads/answer/2567043 | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| firstUserDefaultChannelGrouping** \| \| --- \| \| \\| Field label \\| First user default channel grouping \\| \\| --- \\| --- \\| \\| Description \\| The default channel grouping that first acquired the user. Default channel grouping is based primarily on source and medium. An enumeration which includes 'Direct', 'Organic Search', 'Paid Social', 'Organic Social', 'Email', 'Affiliates', 'Referral', 'Paid Search', 'Video', and 'Display' \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| First user default channel grouping \| \| Description \| The default channel grouping that first acquired the user. Default channel grouping is based primarily on source and medium. An enumeration which includes 'Direct', 'Organic Search', 'Paid Social', 'Organic Social', 'Email', 'Affiliates', 'Referral', 'Paid Search', 'Video', and 'Display' \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | firstUserDefaultChannelGrouping** | | \| Field label \| First user default channel grouping \| \| --- \| --- \| \| Description \| The default channel grouping that first acquired the user. Default channel grouping is based primarily on source and medium. An enumeration which includes 'Direct', 'Organic Search', 'Paid Social', 'Organic Social', 'Email', 'Affiliates', 'Referral', 'Paid Search', 'Video', and 'Display' \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | First user default channel grouping | | Description | The default channel grouping that first acquired the user. Default channel grouping is based primarily on source and medium. An enumeration which includes 'Direct', 'Organic Search', 'Paid Social', 'Organic Social', 'Email', 'Affiliates', 'Referral', 'Paid Search', 'Video', and 'Display' | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| firstUserGoogleAdsAccountName** \| \| --- \| \| \\| Field label \\| First user Google Ads account name \\| \\| --- \\| --- \\| \\| Description \\| The Account name from Google Ads that first acquired the user \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| First user Google Ads account name \| \| Description \| The Account name from Google Ads that first acquired the user \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | firstUserGoogleAdsAccountName** | | \| Field label \| First user Google Ads account name \| \| --- \| --- \| \| Description \| The Account name from Google Ads that first acquired the user \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | First user Google Ads account name | | Description | The Account name from Google Ads that first acquired the user | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| firstUserGoogleAdsCampaignId** \| \| --- \| \| \\| Field label \\| First user Google Ads campaign ID \\| \\| --- \\| --- \\| \\| Description \\| Identifier of the Google Ads marketing campaign that first acquired the user \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| First user Google Ads campaign ID \| \| Description \| Identifier of the Google Ads marketing campaign that first acquired the user \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | firstUserGoogleAdsCampaignId** | | \| Field label \| First user Google Ads campaign ID \| \| --- \| --- \| \| Description \| Identifier of the Google Ads marketing campaign that first acquired the user \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | First user Google Ads campaign ID | | Description | Identifier of the Google Ads marketing campaign that first acquired the user | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| firstUserGoogleAdsCampaignName** \| \| --- \| \| \\| Field label \\| First user Google Ads campaign \\| \\| --- \\| --- \\| \\| Description \\| Name of the Google Ads marketing campaign that first acquired the user \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| First user Google Ads campaign \| \| Description \| Name of the Google Ads marketing campaign that first acquired the user \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | firstUserGoogleAdsCampaignName** | | \| Field label \| First user Google Ads campaign \| \| --- \| --- \| \| Description \| Name of the Google Ads marketing campaign that first acquired the user \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | First user Google Ads campaign | | Description | Name of the Google Ads marketing campaign that first acquired the user | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| firstUserGoogleAdsCustomerId** \| \| --- \| \| \\| Field label \\| First user Google Ads campaign \\| \\| --- \\| --- \\| \\| Description \\| The Customer ID from Google Ads that first acquired the user. Customer IDs in Google Ads uniquely identify Google Ads accounts \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| First user Google Ads campaign \| \| Description \| The Customer ID from Google Ads that first acquired the user. Customer IDs in Google Ads uniquely identify Google Ads accounts \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | firstUserGoogleAdsCustomerId** | | \| Field label \| First user Google Ads campaign \| \| --- \| --- \| \| Description \| The Customer ID from Google Ads that first acquired the user. Customer IDs in Google Ads uniquely identify Google Ads accounts \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | First user Google Ads campaign | | Description | The Customer ID from Google Ads that first acquired the user. Customer IDs in Google Ads uniquely identify Google Ads accounts | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| firstUserGoogleAdsKeyword** \| \| --- \| \| \\| Field label \\| First user Google Ads keyword text \\| \\| --- \\| --- \\| \\| Description \\| The matched keyword that first acquired the user. Keywords are words or phrases describing your product or service that you choose to get your ad in front of the right customers. To learn more about Keywords, see https://support.google.com/google-ads/answer/6323 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| First user Google Ads keyword text \| \| Description \| The matched keyword that first acquired the user. Keywords are words or phrases describing your product or service that you choose to get your ad in front of the right customers. To learn more about Keywords, see https://support.google.com/google-ads/answer/6323 \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | firstUserGoogleAdsKeyword** | | \| Field label \| First user Google Ads keyword text \| \| --- \| --- \| \| Description \| The matched keyword that first acquired the user. Keywords are words or phrases describing your product or service that you choose to get your ad in front of the right customers. To learn more about Keywords, see https://support.google.com/google-ads/answer/6323 \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | First user Google Ads keyword text | | Description | The matched keyword that first acquired the user. Keywords are words or phrases describing your product or service that you choose to get your ad in front of the right customers. To learn more about Keywords, see https://support.google.com/google-ads/answer/6323 | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| firstUserGoogleAdsQuery** \| \| --- \| \| \\| Field label \\| First user Google Ads query \\| \\| --- \\| --- \\| \\| Description \\| The search query that first acquired the user \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| First user Google Ads query \| \| Description \| The search query that first acquired the user \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | firstUserGoogleAdsQuery** | | \| Field label \| First user Google Ads query \| \| --- \| --- \| \| Description \| The search query that first acquired the user \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | First user Google Ads query | | Description | The search query that first acquired the user | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| firstUserSource** \| \| --- \| \| \\| Field label \\| First user source \\| \\| --- \\| --- \\| \\| Description \\| The source that first acquired the user to your website or app \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| First user source \| \| Description \| The source that first acquired the user to your website or app \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | firstUserSource** | | \| Field label \| First user source \| \| --- \| --- \| \| Description \| The source that first acquired the user to your website or app \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | First user source | | Description | The source that first acquired the user to your website or app | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| firstUserSourceMedium** \| \| --- \| \| \\| Field label \\| First user source / medium \\| \\| --- \\| --- \\| \\| Description \\| The combined values of the dimensions 'firstUserSource' and 'firstUserMedium' \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| First user source / medium \| \| Description \| The combined values of the dimensions 'firstUserSource' and 'firstUserMedium' \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | firstUserSourceMedium** | | \| Field label \| First user source / medium \| \| --- \| --- \| \| Description \| The combined values of the dimensions 'firstUserSource' and 'firstUserMedium' \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | First user source / medium | | Description | The combined values of the dimensions 'firstUserSource' and 'firstUserMedium' | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| firstUserSourcePlatform** \| \| --- \| \| \\| Field label \\| First user source platform \\| \\| --- \\| --- \\| \\| Description \\| The source platform that first acquired the user. Please do not depend on this field returning 'Manual' for traffic that uses UTMs; this field will update from returning 'Manual' to returning '(not set)' for an upcoming feature launch \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| First user source platform \| \| Description \| The source platform that first acquired the user. Please do not depend on this field returning 'Manual' for traffic that uses UTMs; this field will update from returning 'Manual' to returning '(not set)' for an upcoming feature launch \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | firstUserSourcePlatform** | | \| Field label \| First user source platform \| \| --- \| --- \| \| Description \| The source platform that first acquired the user. Please do not depend on this field returning 'Manual' for traffic that uses UTMs; this field will update from returning 'Manual' to returning '(not set)' for an upcoming feature launch \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | First user source platform | | Description | The source platform that first acquired the user. Please do not depend on this field returning 'Manual' for traffic that uses UTMs; this field will update from returning 'Manual' to returning '(not set)' for an upcoming feature launch | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| firstUserManualAdContent** \| \| --- \| \| \\| Field label \\| First user manual ad content \\| \\| --- \\| --- \\| \\| Description \\| The ad content that first acquired the user. Populated by the utm_content parameter \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| First user manual ad content \| \| Description \| The ad content that first acquired the user. Populated by the utm_content parameter \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | firstUserManualAdContent** | | \| Field label \| First user manual ad content \| \| --- \| --- \| \| Description \| The ad content that first acquired the user. Populated by the utm_content parameter \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | First user manual ad content | | Description | The ad content that first acquired the user. Populated by the utm_content parameter | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| firstUserManualTerm** \| \| --- \| \| \\| Field label \\| First user manual term \\| \\| --- \\| --- \\| \\| Description \\| The term that first acquired the user. Populated by the utm_term parameter \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| First user manual term \| \| Description \| The term that first acquired the user. Populated by the utm_term parameter \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | firstUserManualTerm** | | \| Field label \| First user manual term \| \| --- \| --- \| \| Description \| The term that first acquired the user. Populated by the utm_term parameter \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | First user manual term | | Description | The term that first acquired the user. Populated by the utm_term parameter | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | ### VIDEO | \| videoUrl** \| \| --- \| \| \\| Field label \\| Video URL \\| \\| --- \\| --- \\| \\| Description \\| The url of the video. Automatically populated for embedded videos if Enhanced Measurement is enabled. Populated by the event parameter 'video_url' \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.url](/apidocs/field-data-types#text) \\| \| \| Field label \| Video URL \| \| Description \| The url of the video. Automatically populated for embedded videos if Enhanced Measurement is enabled. Populated by the event parameter 'video_url' \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| | | --- | | videoUrl** | | \| Field label \| Video URL \| \| --- \| --- \| \| Description \| The url of the video. Automatically populated for embedded videos if Enhanced Measurement is enabled. Populated by the event parameter 'video_url' \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| | | Field label | Video URL | | Description | The url of the video. Automatically populated for embedded videos if Enhanced Measurement is enabled. Populated by the event parameter 'video_url' | | Field type | dimension | | Data type | [string.text.url](/apidocs/field-data-types#text) | | \| videoTitle** \| \| --- \| \| \\| Field label \\| Video title \\| \\| --- \\| --- \\| \\| Description \\| The title of the video. Automatically populated for embedded videos if Enhanced Measurement is enabled. Populated by the event parameter 'video_title' \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Video title \| \| Description \| The title of the video. Automatically populated for embedded videos if Enhanced Measurement is enabled. Populated by the event parameter 'video_title' \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | videoTitle** | | \| Field label \| Video title \| \| --- \| --- \| \| Description \| The title of the video. Automatically populated for embedded videos if Enhanced Measurement is enabled. Populated by the event parameter 'video_title' \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Video title | | Description | The title of the video. Automatically populated for embedded videos if Enhanced Measurement is enabled. Populated by the event parameter 'video_title' | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| videoProvider** \| \| --- \| \| \\| Field label \\| Video provider \\| \\| --- \\| --- \\| \\| Description \\| The source of the video (for example, 'youtube'). Automatically populated for embedded videos if Enhanced Measurement is enabled. Populated by the event parameter 'video_provider' \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Video provider \| \| Description \| The source of the video (for example, 'youtube'). Automatically populated for embedded videos if Enhanced Measurement is enabled. Populated by the event parameter 'video_provider' \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | videoProvider** | | \| Field label \| Video provider \| \| --- \| --- \| \| Description \| The source of the video (for example, 'youtube'). Automatically populated for embedded videos if Enhanced Measurement is enabled. Populated by the event parameter 'video_provider' \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Video provider | | Description | The source of the video (for example, 'youtube'). Automatically populated for embedded videos if Enhanced Measurement is enabled. Populated by the event parameter 'video_provider' | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | ### WEEKLY COHORT | \| weeklyCohort** \| \| --- \| \| \\| Field label \\| Weekly cohort \\| \\| --- \\| --- \\| \\| Description \\| The cohort's name in the request. A cohort is a set of users who started using your website or app at the same time. This dimension will create a separate cohort for each full Monday-Sunday week in your selected date range. Requires a cohort time series dimension, such as Cohort weekly offset (cohortNthWeek), to be used together with this dimension to work \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Weekly cohort \| \| Description \| The cohort's name in the request. A cohort is a set of users who started using your website or app at the same time. This dimension will create a separate cohort for each full Monday-Sunday week in your selected date range. Requires a cohort time series dimension, such as Cohort weekly offset (cohortNthWeek), to be used together with this dimension to work \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | --- | | weeklyCohort** | | \| Field label \| Weekly cohort \| \| --- \| --- \| \| Description \| The cohort's name in the request. A cohort is a set of users who started using your website or app at the same time. This dimension will create a separate cohort for each full Monday-Sunday week in your selected date range. Requires a cohort time series dimension, such as Cohort weekly offset (cohortNthWeek), to be used together with this dimension to work \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Weekly cohort | | Description | The cohort's name in the request. A cohort is a set of users who started using your website or app at the same time. This dimension will create a separate cohort for each full Monday-Sunday week in your selected date range. Requires a cohort time series dimension, such as Cohort weekly offset (cohortNthWeek), to be used together with this dimension to work | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| cohortNthWeek** \| \| --- \| \| \\| Field label \\| Cohort week offset \\| \\| --- \\| --- \\| \\| Description \\| Week offset relative to the cohort definition week \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Cohort week offset \| \| Description \| Week offset relative to the cohort definition week \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | cohortNthWeek** | | \| Field label \| Cohort week offset \| \| --- \| --- \| \| Description \| Week offset relative to the cohort definition week \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Cohort week offset | | Description | Week offset relative to the cohort definition week | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) |