---
title: "Google Ads connection guide"
slug: "google-ads-connection-guide"
description: "Connect your Google Ads data to Supermetrics with our guide. Learn permissions, connection steps, and access scopes for seamless data integration."
updated: 2026-07-08T09:01:35Z
published: 2026-07-08T09:01:35Z
canonical: "docs.supermetrics.com/google-ads-connection-guide"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.supermetrics.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Google Ads connection guide

This guide contains all permissions and requirements for connecting your Google Ads data to Supermetrics.

You can connect to data sources from the [Data sources page on the Supermetrics Hub](https://hub.supermetrics.com/token-management). On the Hub, you can also [share an authentication link](https://docs.supermetrics.com/v1/docs/how-to-connect-to-data-sources-from-supermetrics-hub#share-authentication-link) to connect to a data source you don't have direct access to.

After you connect to the data source on the Hub, you can use the data source connection in [all available destinations](/docs/google-ads-connection-guide#connection-instructions).

## Required permissions

You need a Google Ads or [manager account](https://ads.google.com/home/tools/manager-accounts/) with **Read Only** access. Learn how to grant [access to a Google Ads account](https://support.google.com/google-ads/answer/6372672?hl=en&co=ADWORDS.IsAWNCustomer%3Dfalse) or [manage your accounts](https://support.google.com/google-ads/answer/6372672?hl=en&co=ADWORDS.IsAWNCustomer%3Dfalse).

If you have connected to Google Ads correctly, but your ad account doesn't appear, try granting the manager account access again.

## Connection instructions

When connecting to Google Ads, you need to log in to Google and select the accounts to pull data from when prompted.

1. Select the Google Ads data source [on the Supermetrics Hub](https://hub.supermetrics.com/token-management) or in the data destination.
2. If prompted, choose to make this connection [shared or private](https://docs.supermetrics.com/docs/about-shared-and-private-connections).
3. Click **Sign in with Google**.
4. Sign in with the Google Account you use with this data source. This doesn't have to be the same as the Google Account you use with Supermetrics.
5. Click **Allow**, and click **Continue**.
6. Select all access scopes and click **Allow**. Failure to select all may result in the data source not functioning correctly.
7. In your data destination, select the accounts to pull data from.

See detailed instructions on [how to connect to a data source from the Supermetrics Hub](https://docs.supermetrics.com/docs/how-to-connect-to-data-sources-from-supermetrics-hub).

You can also connect to the Google data sources from these destinations:

- Google Sheets: [How to connect to a Supermetrics data source in Google Sheets](https://docs.supermetrics.com/docs/how-to-connect-to-a-supermetrics-data-source-in-google-sheets)
- Data Studio: [How to connect data sources to Data Studio](/v1/docs/how-to-connect-data-sources-to-data-studio)
- Excel: [How to connect data sources to Excel with Supermetrics](https://docs.supermetrics.com/docs/how-to-connect-data-sources-to-excel-with-supermetrics)
- Power BI: [How to create your first Supermetrics query for Power BI](https://docs.supermetrics.com/docs/how-to-create-your-first-supermetrics-query-for-power-bi)
- The Supermetrics API: [How to use the Query Manager](https://docs.supermetrics.com/docs/how-to-use-the-query-manager)
- Data warehouse and cloud storage (Hub): [How to create a transfer](https://docs.supermetrics.com/docs/how-to-create-a-transfer)
- BigQuery (marketplace): [How to create a BigQuery (marketplace) transfer](https://docs.supermetrics.com/v1/docs/how-to-create-a-bigquery-marketplace-transfer)

## More resources

- [Google Ads report building guide](/v1/docs/google-ads-report-building-guide)
- [How to fix login errors across multiple Google Accounts](/v1/docs/how-to-fix-login-errors-across-multiple-google-accounts)
- [How to log in to Google Sheets and a data source with different Google Accounts](/v1/docs/how-to-log-in-to-google-sheets-and-a-supermetrics-data-source-with-different-google-accounts)
- [How to reauthenticate a data source connection](/v1/docs/how-to-reauthenticate-a-data-source-connection)
- [How to manage data source connections on the Supermetrics Hub](https://docs.supermetrics.com/docs/how-to-manage-data-source-connections-on-supermetrics-hub)