---
title: "Google Ads: Permissions troubleshooting guide"
slug: "google-ads-permissions-troubleshooting-guide"
description: "Resolve Google Ads authorization errors by excluding inactive accounts or removing deactivated ones. Learn how to optimize your queries effectively."
updated: 2026-05-06T13:12:31Z
published: 2026-05-06T13:26:01Z
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.supermetrics.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Google Ads: Permissions troubleshooting guide

If you’re using Google Ads in any destination and any of your accounts are inactive, you might see these error messages:

- `Authorization error: customer not active ID`
- `User permission denied: user A does not have permissions for account B`
- `GoogleAdsFailure: AuthorizationError.CUSTOMER_NOT_ENABLED`
- `The following Google Ads account is no longer available`

Google Accounts can be deactivated because they haven’t been active in 15 months, or they’ve been deactivated manually. [When an account is deactivated](https://support.google.com/google-ads/answer/7619129?hl=en), the API can no longer access it, and so it encounters an error when you run a query.

Visit Google’s help center to learn [how to reactivate an account](https://support.google.com/google-ads/answer/2375392).

## Instructions

### Solution 1: Exclude invalid accounts from your query

With this option selected, any Supermetrics query skips these types of errors and pulls data for active accounts automatically, even if some of the accounts in the query aren’t active.

Once you’ve added this option to a query, it will continue to work until you remove it.

****Google Sheets****

1. Open the Supermetrics sidebar.
2. Select a Google Ads query and click the pencil icon to edit it.
3. Go to **Options**.
4. Click the checkbox next to **Exclude invalid accounts**.

****Data Studio (formerly Looker Studio)****

1. Click any report element that pulls data from Google Ads, or create a new element with Google Ads as its data source.
2. Click the data source edit icon (![A pencil icon representing editing functionality in a digital interface.](https://cdn.document360.io/a13cead5-eaae-456f-9bd1-0941d590c0e3/Images/Documentation/ls-edit-icon.png)) in the sidebar.
3. Click **Edit connection**.
4. Scroll down and click the checkbox next to **Exclude invalid accounts**.
5. Click **Reconnect**.
6. Click **Apply**.
7. Click **Done** to save your new settings.

****Excel****

1. Open the Supermetrics sidebar.
2. Select the Google Ads query on the spreadsheet.
3. Click **Modify**.
4. Go to **Options**.
5. Click the checkbox next to **Exclude invalid accounts**.

****Power BI****

1. Go to the [Power BI query list](https://hub.supermetrics.com/power-bi/query-list) on the Supermetrics Hub.
2. Select the Google Ads query to modify.
3. Select the connection to use.
4. Click **Options**.
5. Click the checkbox next to **Exclude invalid accounts**.

****Data warehouses and cloud storage platforms****

1. [Go to Transfers on the Supermetrics Hub](https://hub.supermetrics.com/transfers).
2. Find the Google Ads transfer you want to modify.
3. In the 3-dot menu, select **Edit**.
4. Click the checkbox next to **Exclude invalid accounts**.
5. Click **Save**.

****BigQuery (marketplace)****

1. Log in to BigQuery.
2. From the BigQuery sidebar, select **Data transfers**.
3. Select the Google Ads transfer you want to modify.
4. Click **Edit**.
5. Under **Third party connections**, click **Change configuration**.
6. Click **Continue**.
7. Click the checkbox next to **Exclude invalid accounts**.
8. Click **Submit**.
9. Close the popup.
10. Click **Save**.

****The Supermetrics API****

1. On the [Supermetrics Hub](https://hub.supermetrics.com/), go to **API queries** under **Manage**.
2. Select the Google Ads data source.
3. Go to **Options**.
4. Click the checkbox next to **Exclude invalid accounts**.
5. Run the query.

****Data blending****

1. On the [Supermetrics Hub](https://hub.supermetrics.com), go to **Data blending** under **Manage**.
2. Select a blend with a Google Ads data source.
3. In the Blend setup view, click the 3-dot icon next to the Google Ads data source, and click **Edit configuration**.
4. Click **Show advanced settings**.
5. Check the checkbox next to **Exclude invalid accounts**.
6. Click **Done** and **Next step** to move on with the blend setup, and click **Save changes**.

### Solution 2: Remove deactivated account

****Google Sheets****

1. Open the Supermetrics sidebar.
2. Select a Google Ads query and click the pencil icon to edit it.
3. Click **Select accounts**.
4. Remove the deactivated account.

****Data Studio****

1. Click any report element that pulls data from Google Ads, or create a new element with Google Ads as its data source.
2. Click the data source edit icon (![A pencil icon representing editing functionality in a digital interface.](https://cdn.document360.io/a13cead5-eaae-456f-9bd1-0941d590c0e3/Images/Documentation/ls-edit-icon.png)) in the sidebar.
3. Click **Edit connection**.
4. Scroll down to **Select accounts**.
5. Uncheck the box next to the deactivated account.
6. Click **Reconnect**.
7. Click **Apply**.
8. Click **Done** to save your new settings.

****Excel****

1. Open the Supermetrics sidebar.
2. Select the Google Ads query on the spreadsheet.
3. Click **Modify**.
4. Click **Select accounts**.
5. Remove the deactivated account.

****Power BI****

1. Go to the [Power BI query list](https://hub.supermetrics.com/power-bi/query-list) on the Supermetrics Hub.
2. Select the Google Ads query to modify.
3. Select the connection to use.
4. Click **Select accounts**.
5. Remove the deactivated account.

****Data warehouses and cloud storage platforms****

1. On the [Supermetrics Hub](https://hub.supermetrics.com/), go to **Data transfers** under **Manage**.
2. Find the Google Ads transfer you want to modify.
3. In the 3-dot menu, select **Edit**.
4. Remove the deactivated account.
5. Click **Save**.

****BigQuery (marketplace)****

1. From the BigQuery sidebar, select **Data transfers**.
2. Select the Google Ads transfer you want to modify.
3. Click **Edit**.
4. Click **Third party connections**.
5. Remove the deactivated account.
6. Click **Submit**.
7. Close the popup.
8. Click **Save**.

****The Supermetrics API****

1. On the [Supermetrics Hub](https://hub.supermetrics.com/), go to **API queries** under **Manage**.
2. Select the Google Ads data source.
3. Under the **Query** tab, click **Select account**.
4. Remove the deactivated account.