---
title: "Google Ads Keyword Planner connection guide"
slug: "google-ads-keyword-planner-connection-guide"
description: "Connect Google Ads Keyword Planner to Supermetrics effortlessly. Access keyword performance insights and streamline your data analysis today!"
updated: 2026-07-08T09:01:07Z
published: 2026-07-08T09:01:07Z
canonical: "docs.supermetrics.com/google-ads-keyword-planner-connection-guide"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.supermetrics.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Google Ads Keyword Planner connection guide

This guide contains all permissions and requirements for connecting your Google Ads Keyword Planner data to Supermetrics.

You can connect to data sources from the [Data sources page on the Supermetrics Hub](https://hub.supermetrics.com/token-management). On the Hub, you can also [share an authentication link](https://docs.supermetrics.com/v1/docs/how-to-connect-to-data-sources-from-supermetrics-hub#share-authentication-link) to connect to a data source you don't have direct access to.

After you connect to the data source on the Hub, you can use the data source connection in [all available destinations](/docs/google-ads-keyword-planner-connection-guide#connection-instructions).

## Required permissions

The user connecting Supermetrics to Google Ads Keyword Planner must have the standard permission in the Google Ads account from which they want to pull data.

## Query types

If prompted, you need to select a query type to pull data.

- **Keyword Performance:** Get insights into how keywords might perform based on historical data.

## Connection instructions

When connecting to Google Ads Keyword Planner, you need to log in to Google when prompted.

1. Select the Google Ads Keyword Planner data source [on the Supermetrics Hub](https://hub.supermetrics.com/token-management) or in the data destination.
2. If prompted, choose to make this connection [shared or private](https://docs.supermetrics.com/docs/about-shared-and-private-connections).
3. Click **Start**.
4. Select the Google account associated with your Google Ads account where you want to fetch data from.
5. Click **Allow** to allow the Supermetrics app to access your profile data.
6. In your data destination, select the account to pull data from.

See detailed instructions on [how to connect to a data source from the Supermetrics Hub](https://docs.supermetrics.com/docs/how-to-connect-to-data-sources-from-supermetrics-hub).

You can also connect to Google Ads Keyword Planner from these destinations:

- Google Sheets: [How to connect to a Supermetrics data source in Google Sheets](https://docs.supermetrics.com/docs/how-to-connect-to-a-supermetrics-data-source-in-google-sheets)
- Data Studio: [How to connect data sources to Data Studio](/v1/docs/how-to-connect-data-sources-to-data-studio)
- Excel: [How to connect data sources to Excel with Supermetrics](https://docs.supermetrics.com/docs/how-to-connect-data-sources-to-excel-with-supermetrics)
- Power BI: [How to create your first Supermetrics query for Power BI](https://docs.supermetrics.com/docs/how-to-create-your-first-supermetrics-query-for-power-bi)
- The Supermetrics API: [How to use the Query Manager](https://docs.supermetrics.com/docs/how-to-use-the-query-manager)
- Data warehouse and cloud storage (Hub): [How to create a transfer](https://docs.supermetrics.com/docs/how-to-create-a-transfer)
- BigQuery (marketplace): [How to create a BigQuery (marketplace) transfer](https://docs.supermetrics.com/v1/docs/how-to-create-a-bigquery-marketplace-transfer)

## More resources

- [How to reauthenticate a data source connection](/v1/docs/how-to-reauthenticate-a-data-source-connection)
- [How to manage data source connections on the Supermetrics Hub](https://docs.supermetrics.com/docs/how-to-manage-data-source-connections-on-supermetrics-hub)