---
title: "Google Ads Keyword Planner connection guide"
slug: "google-ads-keyword-planner-connection-guide"
description: "Connect Google Ads Keyword Planner to Supermetrics effortlessly. Access keyword performance insights and streamline your data analysis today!"
updated: 2025-09-26T07:28:52Z
published: 2025-09-26T07:28:52Z
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.supermetrics.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Google Ads Keyword Planner connection guide

This guide contains all permissions and requirements for connecting your Google Ads Keyword Planner data to Supermetrics.

<meta charset="utf-8">

You can connect to data sources from the [Data sources page on the Supermetrics Hub](https://hub.supermetrics.com/token-management). On the Hub, you can also [share an authentication link](https://docs.supermetrics.com/v1/docs/how-to-connect-to-data-sources-from-supermetrics-hub#share-authentication-link) to connect to a data source you don't have direct access to.

After you connect to the data source on the Hub, you can use the data source connection in [all available destinations](/docs/google-ads-keyword-planner-connection-guide#connection-instructions).

## Required permissions

The user connecting Supermetrics to Google Ads Keyword Planner must have the standard permission in the Google Ads account from which they want to pull data.

## Query types

If prompted, you need to select a query type to pull data.

- **Keyword Performance:** Get insights into how keywords might perform based on historical data.

## Connection instructions

When connecting to Google Ads Keyword Planner, you need to log in to Google when prompted.

1. Select the Google Ads Keyword Planner data source [on the Supermetrics Hub](https://hub.supermetrics.com/token-management) or in the data destination.
2. If prompted, choose to make this connection [shared or private](https://docs.supermetrics.com/docs/about-shared-and-private-connections).
3. Click **Start**.
4. Select the Google account associated with your Google Ads account where you want to fetch data from.
5. Click **Allow** to allow the Supermetrics app to access your profile data.
6. In your data destination, select the account to pull data from.

See detailed instructions on [how to connect to a data source from the Supermetrics Hub](https://docs.supermetrics.com/docs/how-to-connect-to-data-sources-from-supermetrics-hub).

You can also connect to Google Ads Keyword Planner from these destinations:

- Google Sheets: [How to connect to a Supermetrics data source in Google Sheets](https://docs.supermetrics.com/docs/how-to-connect-to-a-supermetrics-data-source-in-google-sheets)
- Data Studio: [How to connect data sources to Data Studio](/v1/docs/how-to-connect-data-sources-to-data-studio)
- Excel: [How to connect data sources to Excel with Supermetrics](https://docs.supermetrics.com/docs/how-to-connect-data-sources-to-excel-with-supermetrics)
- Power BI: [How to create your first Supermetrics query for Power BI](https://docs.supermetrics.com/docs/how-to-create-your-first-supermetrics-query-for-power-bi)
- The Supermetrics API: [How to use the Query Manager](https://docs.supermetrics.com/docs/how-to-use-the-query-manager)
- Data warehouse and cloud storage (Hub): [How to create a transfer](https://docs.supermetrics.com/docs/how-to-create-a-transfer)
- BigQuery (marketplace): [How to create a BigQuery (marketplace) transfer](https://docs.supermetrics.com/v1/docs/how-to-create-a-bigquery-marketplace-transfer)

## More resources

- [How to reauthenticate a data source in Google Sheets, Data Studio, Excel, or Power BI](https://docs.supermetrics.com/docs/how-to-reauthenticate-a-data-source-connection-in-google-sheets-looker-studio-excel-power-bi-and-supermetrics-hub)
- [How to reauthenticate a data source in data warehouse, API, or cloud storage platform](https://docs.supermetrics.com/docs/how-to-reauthenticate-a-data-source-connection-in-data-warehouse-destinations-or-the-supermetrics-api)
- [How to manage data source connections on the Supermetrics Hub](https://docs.supermetrics.com/docs/how-to-manage-data-source-connections-on-supermetrics-hub)