---
title: "Google Ad Manager updates and field changes | Supermetrics"
slug: "google-ad-manager-updates"
description: "Explore the latest Google Ad Manager updates, featuring new metrics, dimensions, and enhanced data fields for improved ad performance and insights."
updated: 2025-07-23T07:07:30Z
published: 2025-07-29T08:46:55Z
canonical: "docs.supermetrics.com/google-ad-manager-updates"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.supermetrics.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Google Ad Manager updates

Updates on the Google Ad Manager data source, including new metrics, dimensions, and other features.

## May 2023

2023-05-16

New fields added:

- Ad Exchange ad request CTR
- Ad Exchange ad request eCPM
- Ad Exchange ad requests
- Ad Exchange CPC
- Ad Exchange lift
- Ad Exchange matched request eCPM
- Ad Exchange product code
- Ad location
- Ad location ID
- Ad server begin to render impressions
- Ad server unfiltered begin to render impressions
- Ad type
- Ad type ID
- Advertiser vertical
- Bid average CPM
- Bid count
- Branding type code
- Child partner name
- Deal bid rate
- Deal bids
- Deals bid requests
- Deals win rate
- Deals winning bids
- Drop-off rate
- Exchange bidding deal id
- Exchange bidding deal type
- Fill rate
- Google-sold auction impressions
- Google-sold impressions
- Google-sold reservation impressions
- Inventory ownership code
- Mediation chains served
- Mediation fill rate
- Mediation passbacks
- Mediation third-party eCPM
- Partner-sold ad requests
- Partner-sold code served count
- Partner-sold impressions
- Programmatic eligible ad requests
- Programmatic match rate
- Programmatic responses served
- Total ad requests
- Total ad requests
- Total creative serves
- Total error count
- Total impressions
- Total responses served
- Total unmatched ad requests
- TrueView skip rate
- TrueView views
- TrueView VTR
- URL
- URL ID
- Web property code
- Yield group auctions won
- Yield group bids
- Yield group bids in auction
- Yield group callouts
- Yield group estimated CPM
- Yield group estimated revenue
- Yield group impressions
- Yield group successful responses

## February 2023

2023-02-14

Due to changes needed in the API upgrade to v202205, many fields have been deprecated and replaced with new ones.

New fields added:

- Advertiser domain
- Bandwidth
- Bidder
- Branding type
- Buyer network
- Buying agency
- Carrier
- Carrier ID
- Channel
- Country code
- Dynamic allocation
- Dynamic allocation ID
- First look pricing rule
- First look pricing rule ID
- Inventory ownership
- Network partner ID
- Network partner name
- Operating system
- Operating system ID
- Programmatic deal ID
- Programmatic deal name
- Site
- Targeting type
- Targeting type code
- Unified pricing rule
- Unified pricing rule ID
- Video ad duration
- Video ad type
- Video ad type ID
- Deprecated fields:
- Ad Exchange % of viewable impressions of all measurable impressions
- Ad Exchange ad client ID
- Ad Exchange ad format name
- Ad Exchange ad size type
- Ad Exchange advertiser
- Ad Exchange agency
- Ad Exchange branding type
- Ad Exchange buyer network
- Ad Exchange channel
- Ad Exchange country
- Ad Exchange country code
- Ad Exchange creative sizes
- Ad Exchange deal
- Ad Exchange deal ID
- Ad Exchange deal type
- Ad Exchange DSP buyer network
- Ad Exchange eligible impressions
- Ad Exchange estimated % of impressions
- Ad Exchange expansion type
- Ad Exchange inventory ownership
- Ad Exchange landing page domain
- Ad Exchange mobile carrier
- Ad Exchange mobile device
- Ad Exchange mobile inventory type
- Ad Exchange network partner
- Ad Exchange OS
- Ad Exchange platform type
- Ad Exchange pricing rule
- Ad Exchange pricing rule ID
- Ad Exchange product
- Ad Exchange request sources
- Ad Exchange site
- Ad Exchange tag
- Ad Exchange tag code
- Ad Exchange targeting type
- Ad Exchange total number of active view measurable impressions
- Ad Exchange total number of impressions
- Ad Exchange transaction type
- Ad Exchange URL channel
- Ad Exchange URL channel
- Ad Exchange user bandwidth
- Ad Exchange video ad duration
- Ad Exchange video ad format
- AdExchange average time in seconds for an ad impression
- Coverage
- Deals ad requests

## November 2022

2022-11-10

New dimensions added:

- Serving restriction ID
- Serving restriction name

## August 2022

2022-08-09

New fields added:

- Creative image URL
- Creative image (renders in platforms that support it)

## March 2022

2022-03-03

The field "Total conversion revenue" has had its data type change. It was an integer showing micros and now is currency type field.

## January 2022

2022-01-19

Upgraded the data source to API version v202105.

## October 2021

2021-10-13

Upgraded the data source to API version v202102.

## June 2021

2021-06-23

Upgraded the data source to API version v202011.

## April 2021

2021-04-15

Upgraded the connector to API version v202008.

## Jan. 2021

2021-01-27

The following name changes have taken affect:

| Old display name | New display name | Old backend name | New backend name |
| --- | --- | --- | --- |
| CTR (%) | -- | CTR | CTR_perc |
| Ad server CTR | Ad server CTR (%) | adServerCTR | adServerCTR_perc |

2021-01-28

Upgraded the connector to API version v202005.

## Oct. 2020

2020-10-29

Upgraded the connector to API version v202002.

The following fields were marked as deprecated and will stop returning data as of Nov. 27th (BigQuery only):

- GRP_POPULATION
- GRP_UNIQUE_AUDIENCE
- GRP_UNIQUE_AUDIENCE_SHARE
- GRP_AUDIENCE_IMPRESSIONS
- GRP_AUDIENCE_IMPRESSIONS_SHARE
- GRP_AUDIENCE_REACH
- GRP_AUDIENCE_AVERAGE_FREQUENCY
- GRP_GROSS_RATING_POINTS

## July 2020

2020-07-22

The following fields were deprecated, please remove them from your reporting:

- All salespeople ID
- All salespeople
- Average revenue per visitor
- Forecasted volume of the ProposalLineItem
- Rate card ID
- Rate card
- Unified volume of the ProposalLineItem
- Unreconciled volume of the ProposalLineItem

2020-07-29

The connector has been updated to API version v201911.

The following fields were deprecated, please remove or update to use the replacement fields:

- Unique visitors (use 'Total unique visitors' instead)
- Average impressions per visitor (use 'Average impressions per unique visitor' instead)

The following fields were added:

- Total unique visitors
- Average impressions per unique visitor
- Total reach impressions
- Total Active View eligible impressions
- Total Active View measurable impressions
- Total Active View viewable impressions
- Total Active View % measurable impressions
- Total Active View % viewable impressions

## June 2020

2020-06-24

The following fields have been deprecated as the API version we are using no longer supports them:

- Ad requests
- Ad request CTR

## April 2020

2020-04-28

Added support for custom "key-values". Note that inventory key-values must be setup as "dimensions" inside Google Ad Manager inventory interface to be available as a custom dimensions for the connector.

- Added new fields:
- Total ad requests
- Total responses served
- Total unmatched ad requests
- Total fill rate
- Ad server responses served
- AdSense responses served
- Ad Exchange responses served
- Video break type
- Video break type name
- Video ad request duration ID
- Video ad request duration
- Classified advertiser ID
- Classified advertiser name
- Classified brand ID
- Classified brand name
- Ad Exchange optimization type

## March 2020

2020-03-17

The connector has been updated to use Google Ad Manager API v 201908.

## Jan. 2020

2020-01-24

The connector has been updated to use Google Ad Manager API v 201905.

## Nov. 2019

2019-11-28

The connector has been updated to use Google Ad Manager API v 201902.

The following fields have been added:

- Ad connector country criteria ID
- Ad connector country
- Ad connector inventory type
- Ad connector creative size
- Ad connector brand
- Ad connector advertiser
- Ad connector device
- Ad connector device category
- Ad connector tag ID
- Ad connector deal ID
- Ad connector app ID
- Ad connector impressions
- Ad connector clicks
- Ad connector CTR
- Ad connector queries
- Ad connector matched queries
- Ad connector cost
- Programmatic channel ID
- Programmatic channel

The following fields have been deprecated due to the API version upgrade - please remove or replace them with their AdSense counterparts:

- Dynamic allocation clicks
- Dynamic allocation clicks %
- Dynamic allocation CTR
- Dynamic allocation eCPM
- Dynamic allocation impressions
- Dynamic allocation impressions %
- Dynamic allocation revenue
- Total dynamic allocation revenue %
- Total dynamic allocation revenue % (without CPD)
- Buyer ID
- Buyer

## July 2019

2019-07-09

The Google Ad Manager connector has been updated to use API version v201811.

## May 2019

2019-05-28

The Google Ad Manager connector has been updated to use API version v201808.

## April 2019

2019-04-16

The following dimensions are marked as deprecated as they will be no longer available in v201808 API will we upgrade to. They will be removed on 2019-05-27:

- Ad request size (deprecated)
- Verified advertiser ID (deprecated)
- Verified advertiser (deprecated)
- "Cost per unit" has been renamed to "Rate" to match the UI.

## Mar. 2019

2019-03-20

New dimensions added:

- Rate card
- Rate card ID

2019-03-21

New dimensions added:

- Ad Exchange deal ID
- Ad Exchange deal
- Ad Exchange deal type
- Ad Exchange pricing rule ID
- Ad Exchange pricing rule
- Ad Exchange transaction type

2019-03-25

New metrics and dimensions added:

- Unique visitors
- Average revenue per visitor
- Average impressions per visitor
- Video metadata key ID
- Video metadata key name
- Video vast version
- Video redirect third party

## Feb. 2019

2019-02-27:

The Google Ad Manager connector has been updated to use API version 201805.

## Jan. 2019

2019-01-03:

The proper "Total Impressions" field was not exposed before. To fix this, the original "Impressions" field has been renamed to "Total impressions (deprecated)". There is now a new "Total Impressions" field that has the correct information.

2019-01-22:

The following fields have been marked as "deprecated" and will no longer return values. They will be removed Feb 26th, 2019, so please update your queries.

- Mediation Impressions (deprecated)
- Mediation Estimated Revenue (deprecated)
- Mediation eCPM (deprecated)
- Mediation group ID (deprecated)
- Mediation group (deprecated)
- Mediation network (deprecated)
- Mediation network tag (deprecated)

"TOTAL_INVENTORY_LEVEL"-* metrics were marked as deprecated in the API and replaced with "TOTAL_LINE_ITEM_LEVEL"-* metrics instead. We kept the old names and aliased them to instead reference the "TOTAL_LINE_ITEM_LEVEL"-* versions so that existing queries do not break.

## Nov. 2018

2018-11-20:

The Google Ad Manager connector has been updated to use API version 201802.

The following fields have been added:

- Demand channel ID
- Demand channel
- Request type
- Yield group ID
- Yield group
- Yield partner
- Yield partner tag

The following fields have been marked as deprecated. They will be removed in January 2019. Please switch to using the new "Yield" fields added to replace these:

- Mediation group ID (deprecated)
- Mediation group (deprecated)
- Mediation network (deprecated)
- Mediation network tag (deprecated)

## Oct. 2018

2018-10-11

New dimension has been added to Google Ad Manager:

- Programmatic order

## May 2018

2018-05-22

The Google Ad Manager connector was updated to use API versions v201711/v201802.

Partner Management metrics were also added in this update to Google Ad Manager:

- Host impressions
- Host clicks
- Host CTR
- Unfilled impressions
- Partner impressions
- Partner clicks
- Partner CTR
- Gross revenue
- Host impressions (partner finance)
- Host revenue (partner finance)
- Host eCPM (partner finance)
- Revenue (partner finance)
- eCPM (partner finance)
- Gross revenue (partner finance)

## April 2018

2018-04-26

New dimension added for Google Ad Manager:

- Ad Exchange advertiser