--- title: "Google Ad Manager updates" slug: "google-ad-manager-updates" description: "Explore the latest Google Ad Manager updates, featuring new metrics, dimensions, and enhanced data fields for improved ad performance and insights." updated: 2025-07-23T07:07:30Z published: 2025-07-29T08:46:55Z --- > ## Documentation Index > Fetch the complete documentation index at: https://docs.supermetrics.com/llms.txt > Use this file to discover all available pages before exploring further. # Google Ad Manager updates Updates on the Google Ad Manager data source, including new metrics, dimensions, and other features. ## May 2023 2023-05-16 New fields added: - Ad Exchange ad request CTR - Ad Exchange ad request eCPM - Ad Exchange ad requests - Ad Exchange CPC - Ad Exchange lift - Ad Exchange matched request eCPM - Ad Exchange product code - Ad location - Ad location ID - Ad server begin to render impressions - Ad server unfiltered begin to render impressions - Ad type - Ad type ID - Advertiser vertical - Bid average CPM - Bid count - Branding type code - Child partner name - Deal bid rate - Deal bids - Deals bid requests - Deals win rate - Deals winning bids - Drop-off rate - Exchange bidding deal id - Exchange bidding deal type - Fill rate - Google-sold auction impressions - Google-sold impressions - Google-sold reservation impressions - Inventory ownership code - Mediation chains served - Mediation fill rate - Mediation passbacks - Mediation third-party eCPM - Partner-sold ad requests - Partner-sold code served count - Partner-sold impressions - Programmatic eligible ad requests - Programmatic match rate - Programmatic responses served - Total ad requests - Total ad requests - Total creative serves - Total error count - Total impressions - Total responses served - Total unmatched ad requests - TrueView skip rate - TrueView views - TrueView VTR - URL - URL ID - Web property code - Yield group auctions won - Yield group bids - Yield group bids in auction - Yield group callouts - Yield group estimated CPM - Yield group estimated revenue - Yield group impressions - Yield group successful responses ## February 2023 2023-02-14 Due to changes needed in the API upgrade to v202205, many fields have been deprecated and replaced with new ones. New fields added: - Advertiser domain - Bandwidth - Bidder - Branding type - Buyer network - Buying agency - Carrier - Carrier ID - Channel - Country code - Dynamic allocation - Dynamic allocation ID - First look pricing rule - First look pricing rule ID - Inventory ownership - Network partner ID - Network partner name - Operating system - Operating system ID - Programmatic deal ID - Programmatic deal name - Site - Targeting type - Targeting type code - Unified pricing rule - Unified pricing rule ID - Video ad duration - Video ad type - Video ad type ID - Deprecated fields: - Ad Exchange % of viewable impressions of all measurable impressions - Ad Exchange ad client ID - Ad Exchange ad format name - Ad Exchange ad size type - Ad Exchange advertiser - Ad Exchange agency - Ad Exchange branding type - Ad Exchange buyer network - Ad Exchange channel - Ad Exchange country - Ad Exchange country code - Ad Exchange creative sizes - Ad Exchange deal - Ad Exchange deal ID - Ad Exchange deal type - Ad Exchange DSP buyer network - Ad Exchange eligible impressions - Ad Exchange estimated % of impressions - Ad Exchange expansion type - Ad Exchange inventory ownership - Ad Exchange landing page domain - Ad Exchange mobile carrier - Ad Exchange mobile device - Ad Exchange mobile inventory type - Ad Exchange network partner - Ad Exchange OS - Ad Exchange platform type - Ad Exchange pricing rule - Ad Exchange pricing rule ID - Ad Exchange product - Ad Exchange request sources - Ad Exchange site - Ad Exchange tag - Ad Exchange tag code - Ad Exchange targeting type - Ad Exchange total number of active view measurable impressions - Ad Exchange total number of impressions - Ad Exchange transaction type - Ad Exchange URL channel - Ad Exchange URL channel - Ad Exchange user bandwidth - Ad Exchange video ad duration - Ad Exchange video ad format - AdExchange average time in seconds for an ad impression - Coverage - Deals ad requests ## November 2022 2022-11-10 New dimensions added: - Serving restriction ID - Serving restriction name ## August 2022 2022-08-09 New fields added: - Creative image URL - Creative image (renders in platforms that support it) ## March 2022 2022-03-03 The field "Total conversion revenue" has had its data type change. It was an integer showing micros and now is currency type field. ## January 2022 2022-01-19 Upgraded the data source to API version v202105. ## October 2021 2021-10-13 Upgraded the data source to API version v202102. ## June 2021 2021-06-23 Upgraded the data source to API version v202011. ## April 2021 2021-04-15 Upgraded the connector to API version v202008. ## Jan. 2021 2021-01-27 The following name changes have taken affect: | Old display name | New display name | Old backend name | New backend name | | --- | --- | --- | --- | | CTR (%) | -- | CTR | CTR_perc | | Ad server CTR | Ad server CTR (%) | adServerCTR | adServerCTR_perc | 2021-01-28 Upgraded the connector to API version v202005. ## Oct. 2020 2020-10-29 Upgraded the connector to API version v202002. The following fields were marked as deprecated and will stop returning data as of Nov. 27th (BigQuery only): - GRP_POPULATION - GRP_UNIQUE_AUDIENCE - GRP_UNIQUE_AUDIENCE_SHARE - GRP_AUDIENCE_IMPRESSIONS - GRP_AUDIENCE_IMPRESSIONS_SHARE - GRP_AUDIENCE_REACH - GRP_AUDIENCE_AVERAGE_FREQUENCY - GRP_GROSS_RATING_POINTS ## July 2020 2020-07-22 The following fields were deprecated, please remove them from your reporting: - All salespeople ID - All salespeople - Average revenue per visitor - Forecasted volume of the ProposalLineItem - Rate card ID - Rate card - Unified volume of the ProposalLineItem - Unreconciled volume of the ProposalLineItem 2020-07-29 The connector has been updated to API version v201911. The following fields were deprecated, please remove or update to use the replacement fields: - Unique visitors (use 'Total unique visitors' instead) - Average impressions per visitor (use 'Average impressions per unique visitor' instead) The following fields were added: - Total unique visitors - Average impressions per unique visitor - Total reach impressions - Total Active View eligible impressions - Total Active View measurable impressions - Total Active View viewable impressions - Total Active View % measurable impressions - Total Active View % viewable impressions ## June 2020 2020-06-24 The following fields have been deprecated as the API version we are using no longer supports them: - Ad requests - Ad request CTR ## April 2020 2020-04-28 Added support for custom "key-values". Note that inventory key-values must be setup as "dimensions" inside Google Ad Manager inventory interface to be available as a custom dimensions for the connector. - Added new fields: - Total ad requests - Total responses served - Total unmatched ad requests - Total fill rate - Ad server responses served - AdSense responses served - Ad Exchange responses served - Video break type - Video break type name - Video ad request duration ID - Video ad request duration - Classified advertiser ID - Classified advertiser name - Classified brand ID - Classified brand name - Ad Exchange optimization type ## March 2020 2020-03-17 The connector has been updated to use Google Ad Manager API v 201908. ## Jan. 2020 2020-01-24 The connector has been updated to use Google Ad Manager API v 201905. ## Nov. 2019 2019-11-28 The connector has been updated to use Google Ad Manager API v 201902. The following fields have been added: - Ad connector country criteria ID - Ad connector country - Ad connector inventory type - Ad connector creative size - Ad connector brand - Ad connector advertiser - Ad connector device - Ad connector device category - Ad connector tag ID - Ad connector deal ID - Ad connector app ID - Ad connector impressions - Ad connector clicks - Ad connector CTR - Ad connector queries - Ad connector matched queries - Ad connector cost - Programmatic channel ID - Programmatic channel The following fields have been deprecated due to the API version upgrade - please remove or replace them with their AdSense counterparts: - Dynamic allocation clicks - Dynamic allocation clicks % - Dynamic allocation CTR - Dynamic allocation eCPM - Dynamic allocation impressions - Dynamic allocation impressions % - Dynamic allocation revenue - Total dynamic allocation revenue % - Total dynamic allocation revenue % (without CPD) - Buyer ID - Buyer ## July 2019 2019-07-09 The Google Ad Manager connector has been updated to use API version v201811. ## May 2019 2019-05-28 The Google Ad Manager connector has been updated to use API version v201808. ## April 2019 2019-04-16 The following dimensions are marked as deprecated as they will be no longer available in v201808 API will we upgrade to. They will be removed on 2019-05-27: - Ad request size (deprecated) - Verified advertiser ID (deprecated) - Verified advertiser (deprecated) - "Cost per unit" has been renamed to "Rate" to match the UI. ## Mar. 2019 2019-03-20 New dimensions added: - Rate card - Rate card ID 2019-03-21 New dimensions added: - Ad Exchange deal ID - Ad Exchange deal - Ad Exchange deal type - Ad Exchange pricing rule ID - Ad Exchange pricing rule - Ad Exchange transaction type 2019-03-25 New metrics and dimensions added: - Unique visitors - Average revenue per visitor - Average impressions per visitor - Video metadata key ID - Video metadata key name - Video vast version - Video redirect third party ## Feb. 2019 2019-02-27: The Google Ad Manager connector has been updated to use API version 201805. ## Jan. 2019 2019-01-03: The proper "Total Impressions" field was not exposed before. To fix this, the original "Impressions" field has been renamed to "Total impressions (deprecated)". There is now a new "Total Impressions" field that has the correct information. 2019-01-22: The following fields have been marked as "deprecated" and will no longer return values. They will be removed Feb 26th, 2019, so please update your queries. - Mediation Impressions (deprecated) - Mediation Estimated Revenue (deprecated) - Mediation eCPM (deprecated) - Mediation group ID (deprecated) - Mediation group (deprecated) - Mediation network (deprecated) - Mediation network tag (deprecated) "TOTAL_INVENTORY_LEVEL"-* metrics were marked as deprecated in the API and replaced with "TOTAL_LINE_ITEM_LEVEL"-* metrics instead. We kept the old names and aliased them to instead reference the "TOTAL_LINE_ITEM_LEVEL"-* versions so that existing queries do not break. ## Nov. 2018 2018-11-20: The Google Ad Manager connector has been updated to use API version 201802. The following fields have been added: - Demand channel ID - Demand channel - Request type - Yield group ID - Yield group - Yield partner - Yield partner tag The following fields have been marked as deprecated. They will be removed in January 2019. Please switch to using the new "Yield" fields added to replace these: - Mediation group ID (deprecated) - Mediation group (deprecated) - Mediation network (deprecated) - Mediation network tag (deprecated) ## Oct. 2018 2018-10-11 New dimension has been added to Google Ad Manager: - Programmatic order ## May 2018 2018-05-22 The Google Ad Manager connector was updated to use API versions v201711/v201802. Partner Management metrics were also added in this update to Google Ad Manager: - Host impressions - Host clicks - Host CTR - Unfilled impressions - Partner impressions - Partner clicks - Partner CTR - Gross revenue - Host impressions (partner finance) - Host revenue (partner finance) - Host eCPM (partner finance) - Revenue (partner finance) - eCPM (partner finance) - Gross revenue (partner finance) ## April 2018 2018-04-26 New dimension added for Google Ad Manager: - Ad Exchange advertiser