--- title: "Google Ad Manager metrics and dimensions" slug: "google-ad-manager-fields" description: "Explore the complete list of Google Ad Manager metrics and dimensions available through Supermetrics. Find every data field you need to build your ideal marketing reports." updated: 2026-03-05T14:01:33Z published: 2026-03-05T14:01:33Z --- > ## Documentation Index > Fetch the complete documentation index at: https://docs.supermetrics.com/llms.txt > Use this file to discover all available pages before exploring further. # Google Ad Manager metrics and dimensions > Supermetrics brings all your Google Ad Manager data into [Google Sheets](https://workspace.google.com/marketplace/app/supermetrics/523876908005), [Looker Studio](https://supermetrics.com/products/looker-studio), [Power BI](https://supermetrics.com/products/power-bi), [Excel](https://supermetrics.com/products/excel), [BigQuery](https://supermetrics.com/products/bigquery), [Snowflake](https://supermetrics.com/products/snowflake), [Redshift](https://supermetrics.com/products/amazon-redshift), [Azure](https://supermetrics.com/products/azure-synapse) 478 metrics280 dimensionsCustom fieldsSearch fields ### ACCOUNT | \| account** \| \| --- \| \| \\| Field label \\| Account \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Account \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | --- | | account** | | \| Field label \| Account \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Account | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| AccountId** \| \| --- \| \| \\| Field label \\| Account ID \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Account ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | AccountId** | | \| Field label \| Account ID \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Account ID | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| advertiserName** \| \| --- \| \| \\| Field label \\| Advertiser \\| \\| --- \\| --- \\| \\| Description \\| Breaks down reporting data by advertising company \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Advertiser \| \| Description \| Breaks down reporting data by advertising company \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | advertiserName** | | \| Field label \| Advertiser \| \| --- \| --- \| \| Description \| Breaks down reporting data by advertising company \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Advertiser | | Description | Breaks down reporting data by advertising company | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| advertiserID** \| \| --- \| \| \\| Field label \\| Advertiser ID \\| \\| --- \\| --- \\| \\| Description \\| Breaks down reporting data by advertising company id \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Advertiser ID \| \| Description \| Breaks down reporting data by advertising company id \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | advertiserID** | | \| Field label \| Advertiser ID \| \| --- \| --- \| \| Description \| Breaks down reporting data by advertising company id \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Advertiser ID | | Description | Breaks down reporting data by advertising company id | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| adNetworkName** \| \| --- \| \| \\| Field label \\| Ad network \\| \\| --- \\| --- \\| \\| Description \\| The name of the network \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad network \| \| Description \| The name of the network \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | adNetworkName** | | \| Field label \| Ad network \| \| --- \| --- \| \| Description \| The name of the network \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Ad network | | Description | The name of the network | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| adNetworkID** \| \| --- \| \| \\| Field label \\| Ad network ID \\| \\| --- \\| --- \\| \\| Description \\| The network that provided the ad for SDK ad mediation \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad network ID \| \| Description \| The network that provided the ad for SDK ad mediation \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | adNetworkID** | | \| Field label \| Ad network ID \| \| --- \| --- \| \| Description \| The network that provided the ad for SDK ad mediation \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Ad network ID | | Description | The network that provided the ad for SDK ad mediation | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| REQUESTED_AD_SIZES** \| \| --- \| \| \\| Field label \\| Requested ad size(s) \\| \\| --- \\| --- \\| \\| Description \\| Breaks down reporting data by requested ad size(s) \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Requested ad size(s) \| \| Description \| Breaks down reporting data by requested ad size(s) \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | REQUESTED_AD_SIZES** | | \| Field label \| Requested ad size(s) \| \| --- \| --- \| \| Description \| Breaks down reporting data by requested ad size(s) \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Requested ad size(s) | | Description | Breaks down reporting data by requested ad size(s) | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | ### ACTIVE VIEW | \| TOTAL_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS** \| \| --- \| \| \\| Field label \\| Total active view viewable impressions \\| \\| --- \\| --- \\| \\| Description \\| The total number of impressions viewed on the user's screen \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Total active view viewable impressions \| \| Description \| The total number of impressions viewed on the user's screen \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| | | --- | | TOTAL_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS** | | \| Field label \| Total active view viewable impressions \| \| --- \| --- \| \| Description \| The total number of impressions viewed on the user's screen \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| | | Field label | Total active view viewable impressions | | Description | The total number of impressions viewed on the user's screen | | Field type | metric | | Data type | [float.number.value](/apidocs/field-data-types#number) | | \| TOTAL_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS** \| \| --- \| \| \\| Field label \\| Total active view measurable impressions \\| \\| --- \\| --- \\| \\| Description \\| The total number of impressions that were sampled and measured by active view \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Total active view measurable impressions \| \| Description \| The total number of impressions that were sampled and measured by active view \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | TOTAL_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS** | | \| Field label \| Total active view measurable impressions \| \| --- \| --- \| \| Description \| The total number of impressions that were sampled and measured by active view \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Total active view measurable impressions | | Description | The total number of impressions that were sampled and measured by active view | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| TOTAL_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_RATE** \| \| --- \| \| \\| Field label \\| Total active view % viewable impressions \\| \\| --- \\| --- \\| \\| Description \\| The percentage of total impressions viewed on the user's screen (out of the total impressions measurable by active view) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Total active view % viewable impressions \| \| Description \| The percentage of total impressions viewed on the user's screen (out of the total impressions measurable by active view) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | TOTAL_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_RATE** | | \| Field label \| Total active view % viewable impressions \| \| --- \| --- \| \| Description \| The percentage of total impressions viewed on the user's screen (out of the total impressions measurable by active view) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | Field label | Total active view % viewable impressions | | Description | The percentage of total impressions viewed on the user's screen (out of the total impressions measurable by active view) | | Field type | metric | | Data type | [float.number.ratio](/apidocs/field-data-types#number) | | \| TOTAL_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS** \| \| --- \| \| \\| Field label \\| Total active view eligible impressions \\| \\| --- \\| --- \\| \\| Description \\| Total number of impressions that were eligible to measure viewability \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Total active view eligible impressions \| \| Description \| Total number of impressions that were eligible to measure viewability \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | TOTAL_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS** | | \| Field label \| Total active view eligible impressions \| \| --- \| --- \| \| Description \| Total number of impressions that were eligible to measure viewability \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Total active view eligible impressions | | Description | Total number of impressions that were eligible to measure viewability | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| TOTAL_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS_RATE** \| \| --- \| \| \\| Field label \\| Total active view % measurable impressions \\| \\| --- \\| --- \\| \\| Description \\| The percentage of total impressions that were measurable by active view (out of all the total impressions sampled for active view) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Total active view % measurable impressions \| \| Description \| The percentage of total impressions that were measurable by active view (out of all the total impressions sampled for active view) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | TOTAL_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS_RATE** | | \| Field label \| Total active view % measurable impressions \| \| --- \| --- \| \| Description \| The percentage of total impressions that were measurable by active view (out of all the total impressions sampled for active view) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | Field label | Total active view % measurable impressions | | Description | The percentage of total impressions that were measurable by active view (out of all the total impressions sampled for active view) | | Field type | metric | | Data type | [float.number.ratio](/apidocs/field-data-types#number) | | \| TOTAL_ACTIVE_VIEW_AVERAGE_VIEWABLE_TIME** \| \| --- \| \| \\| Field label \\| Total active view avg (sec) \\| \\| --- \\| --- \\| \\| Description \\| Active View total average time in seconds that specific impressions are reported as being viewable \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Total active view avg (sec) \| \| Description \| Active View total average time in seconds that specific impressions are reported as being viewable \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | TOTAL_ACTIVE_VIEW_AVERAGE_VIEWABLE_TIME** | | \| Field label \| Total active view avg (sec) \| \| --- \| --- \| \| Description \| Active View total average time in seconds that specific impressions are reported as being viewable \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Total active view avg (sec) | | Description | Active View total average time in seconds that specific impressions are reported as being viewable | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| TOTAL_ACTIVE_VIEW_REVENUE** \| \| --- \| \| \\| Field label \\| Total active view revenue \\| \\| --- \\| --- \\| \\| Description \\| Active View total revenue \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Total active view revenue \| \| Description \| Active View total revenue \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| | | TOTAL_ACTIVE_VIEW_REVENUE** | | \| Field label \| Total active view revenue \| \| --- \| --- \| \| Description \| Active View total revenue \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| | | Field label | Total active view revenue | | Description | Active View total revenue | | Field type | metric | | Data type | [float.number.value](/apidocs/field-data-types#number) | | \| ADSENSE_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS** \| \| --- \| \| \\| Field label \\| AdSense active view eligible impressions \\| \\| --- \\| --- \\| \\| Description \\| Total number of impressions delivered by AdSense that were eligible to measure viewability \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| AdSense active view eligible impressions \| \| Description \| Total number of impressions delivered by AdSense that were eligible to measure viewability \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | ADSENSE_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS** | | \| Field label \| AdSense active view eligible impressions \| \| --- \| --- \| \| Description \| Total number of impressions delivered by AdSense that were eligible to measure viewability \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | AdSense active view eligible impressions | | Description | Total number of impressions delivered by AdSense that were eligible to measure viewability | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| ADSENSE_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS** \| \| --- \| \| \\| Field label \\| AdSense active view viewable impressions \\| \\| --- \\| --- \\| \\| Description \\| The number of impressions delivered by AdSense viewed on the user's screen \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| AdSense active view viewable impressions \| \| Description \| The number of impressions delivered by AdSense viewed on the user's screen \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | ADSENSE_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS** | | \| Field label \| AdSense active view viewable impressions \| \| --- \| --- \| \| Description \| The number of impressions delivered by AdSense viewed on the user's screen \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | AdSense active view viewable impressions | | Description | The number of impressions delivered by AdSense viewed on the user's screen | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| ADSENSE_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_RATE** \| \| --- \| \| \\| Field label \\| AdSense active view % viewable impressions \\| \\| --- \\| --- \\| \\| Description \\| The percentage of impressions delivered by AdSense viewed on the user's screen (out of AdSense impressions measurable by active view) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| AdSense active view % viewable impressions \| \| Description \| The percentage of impressions delivered by AdSense viewed on the user's screen (out of AdSense impressions measurable by active view) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | ADSENSE_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_RATE** | | \| Field label \| AdSense active view % viewable impressions \| \| --- \| --- \| \| Description \| The percentage of impressions delivered by AdSense viewed on the user's screen (out of AdSense impressions measurable by active view) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | Field label | AdSense active view % viewable impressions | | Description | The percentage of impressions delivered by AdSense viewed on the user's screen (out of AdSense impressions measurable by active view) | | Field type | metric | | Data type | [float.number.ratio](/apidocs/field-data-types#number) | | \| ADSENSE_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS** \| \| --- \| \| \\| Field label \\| AdSense active view measurable impressions \\| \\| --- \\| --- \\| \\| Description \\| The number of impressions delivered by AdSense that were sampled, and measurable by active view \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| AdSense active view measurable impressions \| \| Description \| The number of impressions delivered by AdSense that were sampled, and measurable by active view \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | ADSENSE_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS** | | \| Field label \| AdSense active view measurable impressions \| \| --- \| --- \| \| Description \| The number of impressions delivered by AdSense that were sampled, and measurable by active view \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | AdSense active view measurable impressions | | Description | The number of impressions delivered by AdSense that were sampled, and measurable by active view | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| ADSENSE_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS_RATE** \| \| --- \| \| \\| Field label \\| AdSense active view % measurable impressions \\| \\| --- \\| --- \\| \\| Description \\| The percentage of impressions delivered by AdSense that were measurable by active view ( out of all AdSense impressions sampled for active view) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| AdSense active view % measurable impressions \| \| Description \| The percentage of impressions delivered by AdSense that were measurable by active view ( out of all AdSense impressions sampled for active view) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | ADSENSE_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS_RATE** | | \| Field label \| AdSense active view % measurable impressions \| \| --- \| --- \| \| Description \| The percentage of impressions delivered by AdSense that were measurable by active view ( out of all AdSense impressions sampled for active view) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | Field label | AdSense active view % measurable impressions | | Description | The percentage of impressions delivered by AdSense that were measurable by active view ( out of all AdSense impressions sampled for active view) | | Field type | metric | | Data type | [float.number.ratio](/apidocs/field-data-types#number) | | \| ADSENSE_ACTIVE_VIEW_AVERAGE_VIEWABLE_TIME** \| \| --- \| \| \\| Field label \\| AdSense active view avg (sec) \\| \\| --- \\| --- \\| \\| Description \\| Active View AdSense average time in seconds that specific impressions are reported as being viewable \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| AdSense active view avg (sec) \| \| Description \| Active View AdSense average time in seconds that specific impressions are reported as being viewable \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | ADSENSE_ACTIVE_VIEW_AVERAGE_VIEWABLE_TIME** | | \| Field label \| AdSense active view avg (sec) \| \| --- \| --- \| \| Description \| Active View AdSense average time in seconds that specific impressions are reported as being viewable \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | AdSense active view avg (sec) | | Description | Active View AdSense average time in seconds that specific impressions are reported as being viewable | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| ADSENSE_ACTIVE_VIEW_REVENUE** \| \| --- \| \| \\| Field label \\| AdSense active view revenue \\| \\| --- \\| --- \\| \\| Description \\| Active View AdSense revenue \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| AdSense active view revenue \| \| Description \| Active View AdSense revenue \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| | | ADSENSE_ACTIVE_VIEW_REVENUE** | | \| Field label \| AdSense active view revenue \| \| --- \| --- \| \| Description \| Active View AdSense revenue \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| | | Field label | AdSense active view revenue | | Description | Active View AdSense revenue | | Field type | metric | | Data type | [float.number.value](/apidocs/field-data-types#number) | | \| AD_SERVER_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS** \| \| --- \| \| \\| Field label \\| Ad server active view eligible impressions \\| \\| --- \\| --- \\| \\| Description \\| Total number of impressions delivered by the ad server that were eligible to measure viewability \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Ad server active view eligible impressions \| \| Description \| Total number of impressions delivered by the ad server that were eligible to measure viewability \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | AD_SERVER_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS** | | \| Field label \| Ad server active view eligible impressions \| \| --- \| --- \| \| Description \| Total number of impressions delivered by the ad server that were eligible to measure viewability \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Ad server active view eligible impressions | | Description | Total number of impressions delivered by the ad server that were eligible to measure viewability | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| AD_SERVER_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS** \| \| --- \| \| \\| Field label \\| Ad server active view viewable impressions \\| \\| --- \\| --- \\| \\| Description \\| The number of impressions delivered by the ad server viewed on the user's screen \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Ad server active view viewable impressions \| \| Description \| The number of impressions delivered by the ad server viewed on the user's screen \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | AD_SERVER_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS** | | \| Field label \| Ad server active view viewable impressions \| \| --- \| --- \| \| Description \| The number of impressions delivered by the ad server viewed on the user's screen \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Ad server active view viewable impressions | | Description | The number of impressions delivered by the ad server viewed on the user's screen | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| AD_SERVER_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_RATE** \| \| --- \| \| \\| Field label \\| Ad server active view % viewable impressions \\| \\| --- \\| --- \\| \\| Description \\| The percentage of impressions delivered by the ad server viewed on the user's screen (out of the ad server impressions measurable by active view) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Ad server active view % viewable impressions \| \| Description \| The percentage of impressions delivered by the ad server viewed on the user's screen (out of the ad server impressions measurable by active view) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | AD_SERVER_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_RATE** | | \| Field label \| Ad server active view % viewable impressions \| \| --- \| --- \| \| Description \| The percentage of impressions delivered by the ad server viewed on the user's screen (out of the ad server impressions measurable by active view) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | Field label | Ad server active view % viewable impressions | | Description | The percentage of impressions delivered by the ad server viewed on the user's screen (out of the ad server impressions measurable by active view) | | Field type | metric | | Data type | [float.number.ratio](/apidocs/field-data-types#number) | | \| AD_SERVER_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS** \| \| --- \| \| \\| Field label \\| Ad server active view measurable impressions \\| \\| --- \\| --- \\| \\| Description \\| The number of impressions delivered by the ad server that were sampled, and measurable by active view \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Ad server active view measurable impressions \| \| Description \| The number of impressions delivered by the ad server that were sampled, and measurable by active view \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | AD_SERVER_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS** | | \| Field label \| Ad server active view measurable impressions \| \| --- \| --- \| \| Description \| The number of impressions delivered by the ad server that were sampled, and measurable by active view \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Ad server active view measurable impressions | | Description | The number of impressions delivered by the ad server that were sampled, and measurable by active view | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| AD_SERVER_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS_RATE** \| \| --- \| \| \\| Field label \\| Ad server active view % measurable impressions \\| \\| --- \\| --- \\| \\| Description \\| The percentage of impressions delivered by the ad server that were measurable by active view ( out of all the ad server impressions sampled for active view) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Ad server active view % measurable impressions \| \| Description \| The percentage of impressions delivered by the ad server that were measurable by active view ( out of all the ad server impressions sampled for active view) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | AD_SERVER_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS_RATE** | | \| Field label \| Ad server active view % measurable impressions \| \| --- \| --- \| \| Description \| The percentage of impressions delivered by the ad server that were measurable by active view ( out of all the ad server impressions sampled for active view) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | Field label | Ad server active view % measurable impressions | | Description | The percentage of impressions delivered by the ad server that were measurable by active view ( out of all the ad server impressions sampled for active view) | | Field type | metric | | Data type | [float.number.ratio](/apidocs/field-data-types#number) | | \| AD_SERVER_ACTIVE_VIEW_AVERAGE_VIEWABLE_TIME** \| \| --- \| \| \\| Field label \\| Ad server active view avg (sec) \\| \\| --- \\| --- \\| \\| Description \\| Active View ad server average time in seconds that specific impressions are reported as being viewable \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Ad server active view avg (sec) \| \| Description \| Active View ad server average time in seconds that specific impressions are reported as being viewable \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | AD_SERVER_ACTIVE_VIEW_AVERAGE_VIEWABLE_TIME** | | \| Field label \| Ad server active view avg (sec) \| \| --- \| --- \| \| Description \| Active View ad server average time in seconds that specific impressions are reported as being viewable \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Ad server active view avg (sec) | | Description | Active View ad server average time in seconds that specific impressions are reported as being viewable | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| AD_SERVER_ACTIVE_VIEW_REVENUE** \| \| --- \| \| \\| Field label \\| Ad server active view revenue \\| \\| --- \\| --- \\| \\| Description \\| Active View ad server revenue \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Ad server active view revenue \| \| Description \| Active View ad server revenue \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| | | AD_SERVER_ACTIVE_VIEW_REVENUE** | | \| Field label \| Ad server active view revenue \| \| --- \| --- \| \| Description \| Active View ad server revenue \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| | | Field label | Ad server active view revenue | | Description | Active View ad server revenue | | Field type | metric | | Data type | [float.number.value](/apidocs/field-data-types#number) | | \| AD_EXCHANGE_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS** \| \| --- \| \| \\| Field label \\| Ad Exchange active view eligible impressions \\| \\| --- \\| --- \\| \\| Description \\| Total number of impressions delivered by Ad Exchange that were eligible to measure viewability \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Ad Exchange active view eligible impressions \| \| Description \| Total number of impressions delivered by Ad Exchange that were eligible to measure viewability \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | AD_EXCHANGE_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS** | | \| Field label \| Ad Exchange active view eligible impressions \| \| --- \| --- \| \| Description \| Total number of impressions delivered by Ad Exchange that were eligible to measure viewability \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Ad Exchange active view eligible impressions | | Description | Total number of impressions delivered by Ad Exchange that were eligible to measure viewability | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| AD_EXCHANGE_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS** \| \| --- \| \| \\| Field label \\| Ad Exchange active view viewable impressions \\| \\| --- \\| --- \\| \\| Description \\| The number of impressions delivered by Ad Exchange viewed on the user's screen, \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Ad Exchange active view viewable impressions \| \| Description \| The number of impressions delivered by Ad Exchange viewed on the user's screen, \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | AD_EXCHANGE_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS** | | \| Field label \| Ad Exchange active view viewable impressions \| \| --- \| --- \| \| Description \| The number of impressions delivered by Ad Exchange viewed on the user's screen, \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Ad Exchange active view viewable impressions | | Description | The number of impressions delivered by Ad Exchange viewed on the user's screen, | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| AD_EXCHANGE_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_RATE** \| \| --- \| \| \\| Field label \\| Ad Exchange active view % viewable impressions \\| \\| --- \\| --- \\| \\| Description \\| The percentage of impressions delivered by Ad Exchange viewed on the user's screen (out of Ad Exchange impressions measurable by active view) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Ad Exchange active view % viewable impressions \| \| Description \| The percentage of impressions delivered by Ad Exchange viewed on the user's screen (out of Ad Exchange impressions measurable by active view) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | AD_EXCHANGE_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_RATE** | | \| Field label \| Ad Exchange active view % viewable impressions \| \| --- \| --- \| \| Description \| The percentage of impressions delivered by Ad Exchange viewed on the user's screen (out of Ad Exchange impressions measurable by active view) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | Field label | Ad Exchange active view % viewable impressions | | Description | The percentage of impressions delivered by Ad Exchange viewed on the user's screen (out of Ad Exchange impressions measurable by active view) | | Field type | metric | | Data type | [float.number.ratio](/apidocs/field-data-types#number) | | \| AD_EXCHANGE_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS** \| \| --- \| \| \\| Field label \\| Ad Exchange active view measurable impressions \\| \\| --- \\| --- \\| \\| Description \\| The number of impressions delivered by Ad Exchange that were sampled, and measurable by active view \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Ad Exchange active view measurable impressions \| \| Description \| The number of impressions delivered by Ad Exchange that were sampled, and measurable by active view \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | AD_EXCHANGE_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS** | | \| Field label \| Ad Exchange active view measurable impressions \| \| --- \| --- \| \| Description \| The number of impressions delivered by Ad Exchange that were sampled, and measurable by active view \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Ad Exchange active view measurable impressions | | Description | The number of impressions delivered by Ad Exchange that were sampled, and measurable by active view | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| AD_EXCHANGE_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS_RATE** \| \| --- \| \| \\| Field label \\| Ad Exchange active view % measurable impressions \\| \\| --- \\| --- \\| \\| Description \\| The percentage of impressions delivered by Ad Exchange that were measurable by active view ( out of all Ad Exchange impressions sampled for active view) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Ad Exchange active view % measurable impressions \| \| Description \| The percentage of impressions delivered by Ad Exchange that were measurable by active view ( out of all Ad Exchange impressions sampled for active view) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | AD_EXCHANGE_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS_RATE** | | \| Field label \| Ad Exchange active view % measurable impressions \| \| --- \| --- \| \| Description \| The percentage of impressions delivered by Ad Exchange that were measurable by active view ( out of all Ad Exchange impressions sampled for active view) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | Field label | Ad Exchange active view % measurable impressions | | Description | The percentage of impressions delivered by Ad Exchange that were measurable by active view ( out of all Ad Exchange impressions sampled for active view) | | Field type | metric | | Data type | [float.number.ratio](/apidocs/field-data-types#number) | | \| AD_EXCHANGE_ACTIVE_VIEW_AVERAGE_VIEWABLE_TIME** \| \| --- \| \| \\| Field label \\| AdExchange active view avg (sec) \\| \\| --- \\| --- \\| \\| Description \\| Active View AdExchange average time in seconds that specific impressions are reported as being viewable \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| AdExchange active view avg (sec) \| \| Description \| Active View AdExchange average time in seconds that specific impressions are reported as being viewable \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | AD_EXCHANGE_ACTIVE_VIEW_AVERAGE_VIEWABLE_TIME** | | \| Field label \| AdExchange active view avg (sec) \| \| --- \| --- \| \| Description \| Active View AdExchange average time in seconds that specific impressions are reported as being viewable \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | AdExchange active view avg (sec) | | Description | Active View AdExchange average time in seconds that specific impressions are reported as being viewable | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| AD_EXCHANGE_ACTIVE_VIEW_REVENUE** \| \| --- \| \| \\| Field label \\| AdExchange active view revenue \\| \\| --- \\| --- \\| \\| Description \\| Active View AdExchange revenue \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| AdExchange active view revenue \| \| Description \| Active View AdExchange revenue \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| | | AD_EXCHANGE_ACTIVE_VIEW_REVENUE** | | \| Field label \| AdExchange active view revenue \| \| --- \| --- \| \| Description \| Active View AdExchange revenue \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| | | Field label | AdExchange active view revenue | | Description | Active View AdExchange revenue | | Field type | metric | | Data type | [float.number.value](/apidocs/field-data-types#number) | ### AD CONNECTOR | \| DP_COUNTRY_CRITERIA_ID** \| \| --- \| \| \\| Field label \\| Ad connector country criteria ID \\| \\| --- \\| --- \\| \\| Description \\| Breaks down reporting data by country criteria ID. Can be used to filter by country criteria ID \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad connector country criteria ID \| \| Description \| Breaks down reporting data by country criteria ID. Can be used to filter by country criteria ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | --- | | DP_COUNTRY_CRITERIA_ID** | | \| Field label \| Ad connector country criteria ID \| \| --- \| --- \| \| Description \| Breaks down reporting data by country criteria ID. Can be used to filter by country criteria ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Ad connector country criteria ID | | Description | Breaks down reporting data by country criteria ID. Can be used to filter by country criteria ID | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| DP_COUNTRY_NAME** \| \| --- \| \| \\| Field label \\| Ad connector country \\| \\| --- \\| --- \\| \\| Description \\| Breaks down reporting data by country name. Can be used to filter by country name using the US English name \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.geo.country](/apidocs/field-data-types#geographical) \\| \| \| Field label \| Ad connector country \| \| Description \| Breaks down reporting data by country name. Can be used to filter by country name using the US English name \| \| Field type \| dimension \| \| Data type \| [string.geo.country](/apidocs/field-data-types#geographical) \| | | DP_COUNTRY_NAME** | | \| Field label \| Ad connector country \| \| --- \| --- \| \| Description \| Breaks down reporting data by country name. Can be used to filter by country name using the US English name \| \| Field type \| dimension \| \| Data type \| [string.geo.country](/apidocs/field-data-types#geographical) \| | | Field label | Ad connector country | | Description | Breaks down reporting data by country name. Can be used to filter by country name using the US English name | | Field type | dimension | | Data type | [string.geo.country](/apidocs/field-data-types#geographical) | | \| DP_INVENTORY_TYPE** \| \| --- \| \| \\| Field label \\| Ad connector inventory type \\| \\| --- \\| --- \\| \\| Description \\| Breaks down reporting data by inventory type \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad connector inventory type \| \| Description \| Breaks down reporting data by inventory type \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | DP_INVENTORY_TYPE** | | \| Field label \| Ad connector inventory type \| \| --- \| --- \| \| Description \| Breaks down reporting data by inventory type \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Ad connector inventory type | | Description | Breaks down reporting data by inventory type | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| DP_CREATIVE_SIZE** \| \| --- \| \| \\| Field label \\| Ad connector creative size \\| \\| --- \\| --- \\| \\| Description \\| Breaks down reporting data by the creative size the ad was delivered to \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad connector creative size \| \| Description \| Breaks down reporting data by the creative size the ad was delivered to \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | DP_CREATIVE_SIZE** | | \| Field label \| Ad connector creative size \| \| --- \| --- \| \| Description \| Breaks down reporting data by the creative size the ad was delivered to \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Ad connector creative size | | Description | Breaks down reporting data by the creative size the ad was delivered to | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| DP_BRAND_NAME** \| \| --- \| \| \\| Field label \\| Ad connector brand name \\| \\| --- \\| --- \\| \\| Description \\| Breaks down reporting data by the brand name that bids on ads \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad connector brand name \| \| Description \| Breaks down reporting data by the brand name that bids on ads \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | DP_BRAND_NAME** | | \| Field label \| Ad connector brand name \| \| --- \| --- \| \| Description \| Breaks down reporting data by the brand name that bids on ads \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Ad connector brand name | | Description | Breaks down reporting data by the brand name that bids on ads | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| DP_ADVERTISER_NAME** \| \| --- \| \| \\| Field label \\| Ad connector advertiser \\| \\| --- \\| --- \\| \\| Description \\| Breaks down reporting data by the advertiser name that bid on ads \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad connector advertiser \| \| Description \| Breaks down reporting data by the advertiser name that bid on ads \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | DP_ADVERTISER_NAME** | | \| Field label \| Ad connector advertiser \| \| --- \| --- \| \| Description \| Breaks down reporting data by the advertiser name that bid on ads \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Ad connector advertiser | | Description | Breaks down reporting data by the advertiser name that bid on ads | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| DP_ADX_BUYER_NETWORK_NAME** \| \| --- \| \| \\| Field label \\| Ad connector buyer network \\| \\| --- \\| --- \\| \\| Description \\| Breaks down reporting data by Ad Exchange ad network name. Example: Google Adwords \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad connector buyer network \| \| Description \| Breaks down reporting data by Ad Exchange ad network name. Example: Google Adwords \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | DP_ADX_BUYER_NETWORK_NAME** | | \| Field label \| Ad connector buyer network \| \| --- \| --- \| \| Description \| Breaks down reporting data by Ad Exchange ad network name. Example: Google Adwords \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Ad connector buyer network | | Description | Breaks down reporting data by Ad Exchange ad network name. Example: Google Adwords | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| DP_MOBILE_DEVICE_NAME** \| \| --- \| \| \\| Field label \\| Ad connector device \\| \\| --- \\| --- \\| \\| Description \\| Breaks down reporting data by device name \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad connector device \| \| Description \| Breaks down reporting data by device name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | DP_MOBILE_DEVICE_NAME** | | \| Field label \| Ad connector device \| \| --- \| --- \| \| Description \| Breaks down reporting data by device name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Ad connector device | | Description | Breaks down reporting data by device name | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| DP_DEVICE_CATEGORY_NAME** \| \| --- \| \| \\| Field label \\| Ad connector device category \\| \\| --- \\| --- \\| \\| Description \\| Breaks down reporting data by the category of device (smartphone, feature phone, tablet, or desktop) \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad connector device category \| \| Description \| Breaks down reporting data by the category of device (smartphone, feature phone, tablet, or desktop) \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | DP_DEVICE_CATEGORY_NAME** | | \| Field label \| Ad connector device category \| \| --- \| --- \| \| Description \| Breaks down reporting data by the category of device (smartphone, feature phone, tablet, or desktop) \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Ad connector device category | | Description | Breaks down reporting data by the category of device (smartphone, feature phone, tablet, or desktop) | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| DP_TAG_ID** \| \| --- \| \| \\| Field label \\| Ad connector tag ID \\| \\| --- \\| --- \\| \\| Description \\| Breaks down reporting data by the tag id provided by the publisher in the ad request \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad connector tag ID \| \| Description \| Breaks down reporting data by the tag id provided by the publisher in the ad request \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | DP_TAG_ID** | | \| Field label \| Ad connector tag ID \| \| --- \| --- \| \| Description \| Breaks down reporting data by the tag id provided by the publisher in the ad request \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Ad connector tag ID | | Description | Breaks down reporting data by the tag id provided by the publisher in the ad request | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| DP_DEAL_ID** \| \| --- \| \| \\| Field label \\| Ad connector deal ID \\| \\| --- \\| --- \\| \\| Description \\| Breaks down reporting data by the deal id provided by the publisher in the ad request \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad connector deal ID \| \| Description \| Breaks down reporting data by the deal id provided by the publisher in the ad request \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | DP_DEAL_ID** | | \| Field label \| Ad connector deal ID \| \| --- \| --- \| \| Description \| Breaks down reporting data by the deal id provided by the publisher in the ad request \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Ad connector deal ID | | Description | Breaks down reporting data by the deal id provided by the publisher in the ad request | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| DP_APP_ID** \| \| --- \| \| \\| Field label \\| Ad connector app ID \\| \\| --- \\| --- \\| \\| Description \\| Breaks down reporting data by mobile app ID \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad connector app ID \| \| Description \| Breaks down reporting data by mobile app ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | DP_APP_ID** | | \| Field label \| Ad connector app ID \| \| --- \| --- \| \| Description \| Breaks down reporting data by mobile app ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Ad connector app ID | | Description | Breaks down reporting data by mobile app ID | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| CLASSIFIED_ADVERTISER_ID** \| \| --- \| \| \\| Field label \\| Classified advertiser ID \\| \\| --- \\| --- \\| \\| Description \\| The ID of a classified advertiser \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Classified advertiser ID \| \| Description \| The ID of a classified advertiser \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | CLASSIFIED_ADVERTISER_ID** | | \| Field label \| Classified advertiser ID \| \| --- \| --- \| \| Description \| The ID of a classified advertiser \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Classified advertiser ID | | Description | The ID of a classified advertiser | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| CLASSIFIED_ADVERTISER_NAME** \| \| --- \| \| \\| Field label \\| Classified advertiser name \\| \\| --- \\| --- \\| \\| Description \\| The name of a classified advertiser. Corresponds to "Advertiser (classified)" in the Ad Manager UI \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Classified advertiser name \| \| Description \| The name of a classified advertiser. Corresponds to "Advertiser (classified)" in the Ad Manager UI \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | CLASSIFIED_ADVERTISER_NAME** | | \| Field label \| Classified advertiser name \| \| --- \| --- \| \| Description \| The name of a classified advertiser. Corresponds to "Advertiser (classified)" in the Ad Manager UI \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Classified advertiser name | | Description | The name of a classified advertiser. Corresponds to "Advertiser (classified)" in the Ad Manager UI | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| CLASSIFIED_BRAND_ID** \| \| --- \| \| \\| Field label \\| Classified brand ID \\| \\| --- \\| --- \\| \\| Description \\| The ID of a classified brand \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Classified brand ID \| \| Description \| The ID of a classified brand \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | CLASSIFIED_BRAND_ID** | | \| Field label \| Classified brand ID \| \| --- \| --- \| \| Description \| The ID of a classified brand \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Classified brand ID | | Description | The ID of a classified brand | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| CLASSIFIED_BRAND_NAME** \| \| --- \| \| \\| Field label \\| Classified brand name \\| \\| --- \\| --- \\| \\| Description \\| The name of a classified brand. Corresponds to "Brand (classified)" in the Ad Manager UI \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Classified brand name \| \| Description \| The name of a classified brand. Corresponds to "Brand (classified)" in the Ad Manager UI \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | CLASSIFIED_BRAND_NAME** | | \| Field label \| Classified brand name \| \| --- \| --- \| \| Description \| The name of a classified brand. Corresponds to "Brand (classified)" in the Ad Manager UI \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Classified brand name | | Description | The name of a classified brand. Corresponds to "Brand (classified)" in the Ad Manager UI | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| AD_EXCHANGE_OPTIMIZATION_TYPE** \| \| --- \| \| \\| Field label \\| Ad Exchange optimization type \\| \\| --- \\| --- \\| \\| Description \\| Breaks down reporting data by optimization type. Corresponds to "Optimization type" in the Ad Manager UI \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad Exchange optimization type \| \| Description \| Breaks down reporting data by optimization type. Corresponds to "Optimization type" in the Ad Manager UI \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | AD_EXCHANGE_OPTIMIZATION_TYPE** | | \| Field label \| Ad Exchange optimization type \| \| --- \| --- \| \| Description \| Breaks down reporting data by optimization type. Corresponds to "Optimization type" in the Ad Manager UI \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Ad Exchange optimization type | | Description | Breaks down reporting data by optimization type. Corresponds to "Optimization type" in the Ad Manager UI | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| DP_IMPRESSIONS** \| \| --- \| \| \\| Field label \\| Ad connector impressions \\| \\| --- \\| --- \\| \\| Description \\| Number of impressions delivered \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Ad connector impressions \| \| Description \| Number of impressions delivered \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | DP_IMPRESSIONS** | | \| Field label \| Ad connector impressions \| \| --- \| --- \| \| Description \| Number of impressions delivered \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Ad connector impressions | | Description | Number of impressions delivered | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| DP_CLICKS** \| \| --- \| \| \\| Field label \\| Ad connector clicks \\| \\| --- \\| --- \\| \\| Description \\| Number of clicks delivered \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Ad connector clicks \| \| Description \| Number of clicks delivered \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | DP_CLICKS** | | \| Field label \| Ad connector clicks \| \| --- \| --- \| \| Description \| Number of clicks delivered \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Ad connector clicks | | Description | Number of clicks delivered | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| DP_CTR** \| \| --- \| \| \\| Field label \\| Ad connector CTR \\| \\| --- \\| --- \\| \\| Description \\| The ratio of clicks delivered to the number of impressions delivered \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Ad connector CTR \| \| Description \| The ratio of clicks delivered to the number of impressions delivered \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | DP_CTR** | | \| Field label \| Ad connector CTR \| \| --- \| --- \| \| Description \| The ratio of clicks delivered to the number of impressions delivered \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | Field label | Ad connector CTR | | Description | The ratio of clicks delivered to the number of impressions delivered | | Field type | metric | | Data type | [float.number.ratio](/apidocs/field-data-types#number) | | \| DP_QUERIES** \| \| --- \| \| \\| Field label \\| Ad connector queries \\| \\| --- \\| --- \\| \\| Description \\| Number of requests \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Ad connector queries \| \| Description \| Number of requests \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | DP_QUERIES** | | \| Field label \| Ad connector queries \| \| --- \| --- \| \| Description \| Number of requests \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Ad connector queries | | Description | Number of requests | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| DP_MATCHED_QUERIES** \| \| --- \| \| \\| Field label \\| Ad connector matched queries \\| \\| --- \\| --- \\| \\| Description \\| Number of requests where a buyer was matched with the Ad request \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Ad connector matched queries \| \| Description \| Number of requests where a buyer was matched with the Ad request \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | DP_MATCHED_QUERIES** | | \| Field label \| Ad connector matched queries \| \| --- \| --- \| \| Description \| Number of requests where a buyer was matched with the Ad request \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Ad connector matched queries | | Description | Number of requests where a buyer was matched with the Ad request | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| DP_COST** \| \| --- \| \| \\| Field label \\| Ad connector cost \\| \\| --- \\| --- \\| \\| Description \\| The revenue earned, calculated in publisher currency, for the ads delivered \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Ad connector cost \| \| Description \| The revenue earned, calculated in publisher currency, for the ads delivered \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | DP_COST** | | \| Field label \| Ad connector cost \| \| --- \| --- \| \| Description \| The revenue earned, calculated in publisher currency, for the ads delivered \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Ad connector cost | | Description | The revenue earned, calculated in publisher currency, for the ads delivered | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| DP_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS** \| \| --- \| \| \\| Field label \\| Total Active View eligible impressions \\| \\| --- \\| --- \\| \\| Description \\| Total number of impressions delivered by the ad server that were eligible to measure viewability \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Total Active View eligible impressions \| \| Description \| Total number of impressions delivered by the ad server that were eligible to measure viewability \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | DP_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS** | | \| Field label \| Total Active View eligible impressions \| \| --- \| --- \| \| Description \| Total number of impressions delivered by the ad server that were eligible to measure viewability \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Total Active View eligible impressions | | Description | Total number of impressions delivered by the ad server that were eligible to measure viewability | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| DP_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS** \| \| --- \| \| \\| Field label \\| Total Active View measurable impressions \\| \\| --- \\| --- \\| \\| Description \\| The number of impressions delivered that were sampled and measurable by active view \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Total Active View measurable impressions \| \| Description \| The number of impressions delivered that were sampled and measurable by active view \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | DP_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS** | | \| Field label \| Total Active View measurable impressions \| \| --- \| --- \| \| Description \| The number of impressions delivered that were sampled and measurable by active view \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Total Active View measurable impressions | | Description | The number of impressions delivered that were sampled and measurable by active view | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| DP_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS** \| \| --- \| \| \\| Field label \\| Total Active View viewable impressions \\| \\| --- \\| --- \\| \\| Description \\| The number of impressions delivered that were viewed on the user's screen \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Total Active View viewable impressions \| \| Description \| The number of impressions delivered that were viewed on the user's screen \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | DP_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS** | | \| Field label \| Total Active View viewable impressions \| \| --- \| --- \| \| Description \| The number of impressions delivered that were viewed on the user's screen \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Total Active View viewable impressions | | Description | The number of impressions delivered that were viewed on the user's screen | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| DP_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS_RATE** \| \| --- \| \| \\| Field label \\| Total Active View % measurable impressions \\| \\| --- \\| --- \\| \\| Description \\| The percentage of impressions delivered that were measurable by active view (out of all the impressions sampled for active view) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.percentage](/apidocs/field-data-types#number) \\| \\| Aggregation \\| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \\| \| \| Field label \| Total Active View % measurable impressions \| \| Description \| The percentage of impressions delivered that were measurable by active view (out of all the impressions sampled for active view) \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| | | DP_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS_RATE** | | \| Field label \| Total Active View % measurable impressions \| \| --- \| --- \| \| Description \| The percentage of impressions delivered that were measurable by active view (out of all the impressions sampled for active view) \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| | | Field label | Total Active View % measurable impressions | | Description | The percentage of impressions delivered that were measurable by active view (out of all the impressions sampled for active view) | | Field type | metric | | Data type | [float.number.percentage](/apidocs/field-data-types#number) | | Aggregation | [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) | | \| DP_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_RATE** \| \| --- \| \| \\| Field label \\| Total Active View % viewable impressions \\| \\| --- \\| --- \\| \\| Description \\| The percentage of impressions delivered thar were viewed on the user's screen (out of the impressions measurable by active view) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.percentage](/apidocs/field-data-types#number) \\| \\| Aggregation \\| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \\| \| \| Field label \| Total Active View % viewable impressions \| \| Description \| The percentage of impressions delivered thar were viewed on the user's screen (out of the impressions measurable by active view) \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| | | DP_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_RATE** | | \| Field label \| Total Active View % viewable impressions \| \| --- \| --- \| \| Description \| The percentage of impressions delivered thar were viewed on the user's screen (out of the impressions measurable by active view) \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| | | Field label | Total Active View % viewable impressions | | Description | The percentage of impressions delivered thar were viewed on the user's screen (out of the impressions measurable by active view) | | Field type | metric | | Data type | [float.number.percentage](/apidocs/field-data-types#number) | | Aggregation | [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) | ### AD EXCHANGE | \| EXCHANGE_BIDDING_DEAL_ID** \| \| --- \| \| \\| Field label \\| Exchange bidding deal ID \\| \\| --- \\| --- \\| \\| Description \\| The ID of an exchange bidding deal \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Exchange bidding deal ID \| \| Description \| The ID of an exchange bidding deal \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | --- | | EXCHANGE_BIDDING_DEAL_ID** | | \| Field label \| Exchange bidding deal ID \| \| --- \| --- \| \| Description \| The ID of an exchange bidding deal \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Exchange bidding deal ID | | Description | The ID of an exchange bidding deal | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| EXCHANGE_BIDDING_DEAL_TYPE** \| \| --- \| \| \\| Field label \\| Exchange bidding deal type \\| \\| --- \\| --- \\| \\| Description \\| The type of an exchange bidding deal \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Exchange bidding deal type \| \| Description \| The type of an exchange bidding deal \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | EXCHANGE_BIDDING_DEAL_TYPE** | | \| Field label \| Exchange bidding deal type \| \| --- \| --- \| \| Description \| The type of an exchange bidding deal \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Exchange bidding deal type | | Description | The type of an exchange bidding deal | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| ADXimpressions** \| \| --- \| \| \\| Field label \\| Ad exchange impressions \\| \\| --- \\| --- \\| \\| Description \\| The number of impressions an Ad Exchange ad delivered for line item-level dynamic allocation \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Ad exchange impressions \| \| Description \| The number of impressions an Ad Exchange ad delivered for line item-level dynamic allocation \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | ADXimpressions** | | \| Field label \| Ad exchange impressions \| \| --- \| --- \| \| Description \| The number of impressions an Ad Exchange ad delivered for line item-level dynamic allocation \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Ad exchange impressions | | Description | The number of impressions an Ad Exchange ad delivered for line item-level dynamic allocation | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| ADXtargetedImpressions** \| \| --- \| \| \\| Field label \\| Ad exchange targeted impressions \\| \\| --- \\| --- \\| \\| Description \\| The number of impressions an Ad Exchange ad delivered for line item-level dynamic allocation by explicit custom criteria targeting \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Ad exchange targeted impressions \| \| Description \| The number of impressions an Ad Exchange ad delivered for line item-level dynamic allocation by explicit custom criteria targeting \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | ADXtargetedImpressions** | | \| Field label \| Ad exchange targeted impressions \| \| --- \| --- \| \| Description \| The number of impressions an Ad Exchange ad delivered for line item-level dynamic allocation by explicit custom criteria targeting \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Ad exchange targeted impressions | | Description | The number of impressions an Ad Exchange ad delivered for line item-level dynamic allocation by explicit custom criteria targeting | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| ADXclicks** \| \| --- \| \| \\| Field label \\| Ad Exchange clicks \\| \\| --- \\| --- \\| \\| Description \\| The number of clicks an Ad Exchange ad delivered for line item-level dynamic allocation \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Ad Exchange clicks \| \| Description \| The number of clicks an Ad Exchange ad delivered for line item-level dynamic allocation \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | ADXclicks** | | \| Field label \| Ad Exchange clicks \| \| --- \| --- \| \| Description \| The number of clicks an Ad Exchange ad delivered for line item-level dynamic allocation \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Ad Exchange clicks | | Description | The number of clicks an Ad Exchange ad delivered for line item-level dynamic allocation | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| ADXtargetedClicks** \| \| --- \| \| \\| Field label \\| Ad Exchange targeted clicks \\| \\| --- \\| --- \\| \\| Description \\| The number of clicks an Ad Exchange ad delivered for line item-level dynamic allocation by explicit custom criteria targeting \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Ad Exchange targeted clicks \| \| Description \| The number of clicks an Ad Exchange ad delivered for line item-level dynamic allocation by explicit custom criteria targeting \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | ADXtargetedClicks** | | \| Field label \| Ad Exchange targeted clicks \| \| --- \| --- \| \| Description \| The number of clicks an Ad Exchange ad delivered for line item-level dynamic allocation by explicit custom criteria targeting \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Ad Exchange targeted clicks | | Description | The number of clicks an Ad Exchange ad delivered for line item-level dynamic allocation by explicit custom criteria targeting | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| ADXCTR** \| \| --- \| \| \\| Field label \\| Ad Exchange CTR \\| \\| --- \\| --- \\| \\| Description \\| The ratio of clicks an Ad Exchange ad delivered to the number of impressions it delivered for line item-level dynamic allocation \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Ad Exchange CTR \| \| Description \| The ratio of clicks an Ad Exchange ad delivered to the number of impressions it delivered for line item-level dynamic allocation \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | ADXCTR** | | \| Field label \| Ad Exchange CTR \| \| --- \| --- \| \| Description \| The ratio of clicks an Ad Exchange ad delivered to the number of impressions it delivered for line item-level dynamic allocation \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | Field label | Ad Exchange CTR | | Description | The ratio of clicks an Ad Exchange ad delivered to the number of impressions it delivered for line item-level dynamic allocation | | Field type | metric | | Data type | [float.number.ratio](/apidocs/field-data-types#number) | | \| ADXimpressionsPerc** \| \| --- \| \| \\| Field label \\| Ad Exchange impressions % \\| \\| --- \\| --- \\| \\| Description \\| The ratio of the number of impressions delivered to the total impressions delivered by Ad Exchange for line item-level dynamic allocation \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Ad Exchange impressions % \| \| Description \| The ratio of the number of impressions delivered to the total impressions delivered by Ad Exchange for line item-level dynamic allocation \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | ADXimpressionsPerc** | | \| Field label \| Ad Exchange impressions % \| \| --- \| --- \| \| Description \| The ratio of the number of impressions delivered to the total impressions delivered by Ad Exchange for line item-level dynamic allocation \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | Field label | Ad Exchange impressions % | | Description | The ratio of the number of impressions delivered to the total impressions delivered by Ad Exchange for line item-level dynamic allocation | | Field type | metric | | Data type | [float.number.ratio](/apidocs/field-data-types#number) | | \| ADXclicksPerc** \| \| --- \| \| \\| Field label \\| Ad Exchange clicks % \\| \\| --- \\| --- \\| \\| Description \\| The ratio of the number of clicks delivered to the total clicks delivered by Ad Exchange for line item-level dynamic allocation \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Ad Exchange clicks % \| \| Description \| The ratio of the number of clicks delivered to the total clicks delivered by Ad Exchange for line item-level dynamic allocation \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | ADXclicksPerc** | | \| Field label \| Ad Exchange clicks % \| \| --- \| --- \| \| Description \| The ratio of the number of clicks delivered to the total clicks delivered by Ad Exchange for line item-level dynamic allocation \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | Field label | Ad Exchange clicks % | | Description | The ratio of the number of clicks delivered to the total clicks delivered by Ad Exchange for line item-level dynamic allocation | | Field type | metric | | Data type | [float.number.ratio](/apidocs/field-data-types#number) | | \| ADXrevenue** \| \| --- \| \| \\| Field label \\| Ad Exchange revenue \\| \\| --- \\| --- \\| \\| Description \\| Revenue generated from Ad Exchange ads delivered for line item-level dynamic allocation \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Ad Exchange revenue \| \| Description \| Revenue generated from Ad Exchange ads delivered for line item-level dynamic allocation \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| | | ADXrevenue** | | \| Field label \| Ad Exchange revenue \| \| --- \| --- \| \| Description \| Revenue generated from Ad Exchange ads delivered for line item-level dynamic allocation \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| | | Field label | Ad Exchange revenue | | Description | Revenue generated from Ad Exchange ads delivered for line item-level dynamic allocation | | Field type | metric | | Data type | [float.number.value](/apidocs/field-data-types#number) | | \| ADXrevenuePercWithoutCPD** \| \| --- \| \| \\| Field label \\| Ad Exchange revenue % without CPD \\| \\| --- \\| --- \\| \\| Description \\| The ratio of revenue generated by Ad Exchange to the total revenue earned by CPM and CPC ads delivered for line item-level dynamic allocation \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Ad Exchange revenue % without CPD \| \| Description \| The ratio of revenue generated by Ad Exchange to the total revenue earned by CPM and CPC ads delivered for line item-level dynamic allocation \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | ADXrevenuePercWithoutCPD** | | \| Field label \| Ad Exchange revenue % without CPD \| \| --- \| --- \| \| Description \| The ratio of revenue generated by Ad Exchange to the total revenue earned by CPM and CPC ads delivered for line item-level dynamic allocation \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | Field label | Ad Exchange revenue % without CPD | | Description | The ratio of revenue generated by Ad Exchange to the total revenue earned by CPM and CPC ads delivered for line item-level dynamic allocation | | Field type | metric | | Data type | [float.number.ratio](/apidocs/field-data-types#number) | | \| ADXrevenuePercWithCPD** \| \| --- \| \| \\| Field label \\| Ad Exchange revenue % with CPD \\| \\| --- \\| --- \\| \\| Description \\| The ratio of revenue generated by Ad Exchange to the total revenue earned by CPM, CPC and CPD ads delivered for line item-level dynamic allocation \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Ad Exchange revenue % with CPD \| \| Description \| The ratio of revenue generated by Ad Exchange to the total revenue earned by CPM, CPC and CPD ads delivered for line item-level dynamic allocation \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | ADXrevenuePercWithCPD** | | \| Field label \| Ad Exchange revenue % with CPD \| \| --- \| --- \| \| Description \| The ratio of revenue generated by Ad Exchange to the total revenue earned by CPM, CPC and CPD ads delivered for line item-level dynamic allocation \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | Field label | Ad Exchange revenue % with CPD | | Description | The ratio of revenue generated by Ad Exchange to the total revenue earned by CPM, CPC and CPD ads delivered for line item-level dynamic allocation | | Field type | metric | | Data type | [float.number.ratio](/apidocs/field-data-types#number) | | \| ADXCPM** \| \| --- \| \| \\| Field label \\| Ad exchange eCPM \\| \\| --- \\| --- \\| \\| Description \\| The average estimated cost-per-thousand-impressions earned from the delivery of Ad Exchange ads for line item-level dynamic allocation \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Ad exchange eCPM \| \| Description \| The average estimated cost-per-thousand-impressions earned from the delivery of Ad Exchange ads for line item-level dynamic allocation \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| | | ADXCPM** | | \| Field label \| Ad exchange eCPM \| \| --- \| --- \| \| Description \| The average estimated cost-per-thousand-impressions earned from the delivery of Ad Exchange ads for line item-level dynamic allocation \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| | | Field label | Ad exchange eCPM | | Description | The average estimated cost-per-thousand-impressions earned from the delivery of Ad Exchange ads for line item-level dynamic allocation | | Field type | metric | | Data type | [float.number.value](/apidocs/field-data-types#number) | | \| AD_EXCHANGE_COST_PER_CLICK** \| \| --- \| \| \\| Field label \\| Ad Exchange CPC \\| \\| --- \\| --- \\| \\| Description \\| The amount earned per click on Ad Exchange \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Ad Exchange CPC \| \| Description \| The amount earned per click on Ad Exchange \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| | | AD_EXCHANGE_COST_PER_CLICK** | | \| Field label \| Ad Exchange CPC \| \| --- \| --- \| \| Description \| The amount earned per click on Ad Exchange \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| | | Field label | Ad Exchange CPC | | Description | The amount earned per click on Ad Exchange | | Field type | metric | | Data type | [float.number.value](/apidocs/field-data-types#number) | | \| AD_EXCHANGE_LIFT_EARNINGS** \| \| --- \| \| \\| Field label \\| Ad Exchange lift \\| \\| --- \\| --- \\| \\| Description \\| The increase in Ad Exchange revenue gained for won impressions over the applicable minimum CPM or the best price specified during dynamic allocation \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Ad Exchange lift \| \| Description \| The increase in Ad Exchange revenue gained for won impressions over the applicable minimum CPM or the best price specified during dynamic allocation \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| | | AD_EXCHANGE_LIFT_EARNINGS** | | \| Field label \| Ad Exchange lift \| \| --- \| --- \| \| Description \| The increase in Ad Exchange revenue gained for won impressions over the applicable minimum CPM or the best price specified during dynamic allocation \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| | | Field label | Ad Exchange lift | | Description | The increase in Ad Exchange revenue gained for won impressions over the applicable minimum CPM or the best price specified during dynamic allocation | | Field type | metric | | Data type | [float.number.value](/apidocs/field-data-types#number) | | \| AD_EXCHANGE_MATCHED_REQUEST_ECPM** \| \| --- \| \| \\| Field label \\| Ad Exchange matched request eCPM \\| \\| --- \\| --- \\| \\| Description \\| The amount earned per thousand Ad Exchange matched requests \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \\| Aggregation \\| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \\| \| \| Field label \| Ad Exchange matched request eCPM \| \| Description \| The amount earned per thousand Ad Exchange matched requests \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| | | AD_EXCHANGE_MATCHED_REQUEST_ECPM** | | \| Field label \| Ad Exchange matched request eCPM \| \| --- \| --- \| \| Description \| The amount earned per thousand Ad Exchange matched requests \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| | | Field label | Ad Exchange matched request eCPM | | Description | The amount earned per thousand Ad Exchange matched requests | | Field type | metric | | Data type | [float.number.value](/apidocs/field-data-types#number) | | Aggregation | [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) | ### AD REQUESTS | \| AD_EXCHANGE_MATCH_RATE** \| \| --- \| \| \\| Field label \\| Ad Exchange match rate \\| \\| --- \\| --- \\| \\| Description \\| The fraction of Ad Exchange queries that result in a matched query \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Ad Exchange match rate \| \| Description \| The fraction of Ad Exchange queries that result in a matched query \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | --- | | AD_EXCHANGE_MATCH_RATE** | | \| Field label \| Ad Exchange match rate \| \| --- \| --- \| \| Description \| The fraction of Ad Exchange queries that result in a matched query \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | Field label | Ad Exchange match rate | | Description | The fraction of Ad Exchange queries that result in a matched query | | Field type | metric | | Data type | [float.number.ratio](/apidocs/field-data-types#number) | | \| AD_REQUESTS_RPM** \| \| --- \| \| \\| Field label \\| Ad request eCPM \\| \\| --- \\| --- \\| \\| Description \\| The average estimated cost-per-thousand-ad requests earned by mapped Ad Exchange properties \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \\| Aggregation \\| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \\| \| \| Field label \| Ad request eCPM \| \| Description \| The average estimated cost-per-thousand-ad requests earned by mapped Ad Exchange properties \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| | | AD_REQUESTS_RPM** | | \| Field label \| Ad request eCPM \| \| --- \| --- \| \| Description \| The average estimated cost-per-thousand-ad requests earned by mapped Ad Exchange properties \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| | | Field label | Ad request eCPM | | Description | The average estimated cost-per-thousand-ad requests earned by mapped Ad Exchange properties | | Field type | metric | | Data type | [float.number.value](/apidocs/field-data-types#number) | | Aggregation | [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) | | \| MATCHED_AD_REQUESTS** \| \| --- \| \| \\| Field label \\| Matched requests \\| \\| --- \\| --- \\| \\| Description \\| Number of requests where a buyer was matched with the Ad request, for mapped Ad Exchange properties \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Matched requests \| \| Description \| Number of requests where a buyer was matched with the Ad request, for mapped Ad Exchange properties \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | MATCHED_AD_REQUESTS** | | \| Field label \| Matched requests \| \| --- \| --- \| \| Description \| Number of requests where a buyer was matched with the Ad request, for mapped Ad Exchange properties \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Matched requests | | Description | Number of requests where a buyer was matched with the Ad request, for mapped Ad Exchange properties | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| MATCHED_AD_REQUESTS_CTR** \| \| --- \| \| \\| Field label \\| Matched CTR \\| \\| --- \\| --- \\| \\| Description \\| The matched queries click-through rate delivered by mapped Ad Exchange properties \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Matched CTR \| \| Description \| The matched queries click-through rate delivered by mapped Ad Exchange properties \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | MATCHED_AD_REQUESTS_CTR** | | \| Field label \| Matched CTR \| \| --- \| --- \| \| Description \| The matched queries click-through rate delivered by mapped Ad Exchange properties \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | Field label | Matched CTR | | Description | The matched queries click-through rate delivered by mapped Ad Exchange properties | | Field type | metric | | Data type | [float.number.ratio](/apidocs/field-data-types#number) | | \| MATCHED_AD_REQUESTS_RPM** \| \| --- \| \| \\| Field label \\| Matched eRPM \\| \\| --- \\| --- \\| \\| Description \\| The average estimated cost-per-thousand-impressions generated by mapped Ad Exchange properties \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \\| Aggregation \\| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \\| \| \| Field label \| Matched eRPM \| \| Description \| The average estimated cost-per-thousand-impressions generated by mapped Ad Exchange properties \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| | | MATCHED_AD_REQUESTS_RPM** | | \| Field label \| Matched eRPM \| \| --- \| --- \| \| Description \| The average estimated cost-per-thousand-impressions generated by mapped Ad Exchange properties \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| | | Field label | Matched eRPM | | Description | The average estimated cost-per-thousand-impressions generated by mapped Ad Exchange properties | | Field type | metric | | Data type | [float.number.value](/apidocs/field-data-types#number) | | Aggregation | [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) | | \| AD_EXCHANGE_TOTAL_REQUEST_CTR** \| \| --- \| \| \\| Field label \\| Ad Exchange ad request CTR \\| \\| --- \\| --- \\| \\| Description \\| The fraction of Ad Exchange requests that result in a click \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \\| Aggregation \\| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \\| \| \| Field label \| Ad Exchange ad request CTR \| \| Description \| The fraction of Ad Exchange requests that result in a click \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| | | AD_EXCHANGE_TOTAL_REQUEST_CTR** | | \| Field label \| Ad Exchange ad request CTR \| \| --- \| --- \| \| Description \| The fraction of Ad Exchange requests that result in a click \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| | | Field label | Ad Exchange ad request CTR | | Description | The fraction of Ad Exchange requests that result in a click | | Field type | metric | | Data type | [float.number.value](/apidocs/field-data-types#number) | | Aggregation | [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) | | \| AD_EXCHANGE_TOTAL_REQUEST_ECPM** \| \| --- \| \| \\| Field label \\| Ad Exchange ad request eCPM \\| \\| --- \\| --- \\| \\| Description \\| The amount earned per thousand Ad Exchange requests \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \\| Aggregation \\| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \\| \| \| Field label \| Ad Exchange ad request eCPM \| \| Description \| The amount earned per thousand Ad Exchange requests \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| | | AD_EXCHANGE_TOTAL_REQUEST_ECPM** | | \| Field label \| Ad Exchange ad request eCPM \| \| --- \| --- \| \| Description \| The amount earned per thousand Ad Exchange requests \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| | | Field label | Ad Exchange ad request eCPM | | Description | The amount earned per thousand Ad Exchange requests | | Field type | metric | | Data type | [float.number.value](/apidocs/field-data-types#number) | | Aggregation | [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) | | \| AD_EXCHANGE_TOTAL_REQUESTS** \| \| --- \| \| \\| Field label \\| Ad Exchange ad requests \\| \\| --- \\| --- \\| \\| Description \\| The total number of queries sent to Ad Exchange \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Ad Exchange ad requests \| \| Description \| The total number of queries sent to Ad Exchange \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | AD_EXCHANGE_TOTAL_REQUESTS** | | \| Field label \| Ad Exchange ad requests \| \| --- \| --- \| \| Description \| The total number of queries sent to Ad Exchange \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Ad Exchange ad requests | | Description | The total number of queries sent to Ad Exchange | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | ### AD SERVER | \| adServerImpressions** \| \| --- \| \| \\| Field label \\| Ad server impressions \\| \\| --- \\| --- \\| \\| Description \\| The number of impressions delivered by the ad server \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Ad server impressions \| \| Description \| The number of impressions delivered by the ad server \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | --- | | adServerImpressions** | | \| Field label \| Ad server impressions \| \| --- \| --- \| \| Description \| The number of impressions delivered by the ad server \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Ad server impressions | | Description | The number of impressions delivered by the ad server | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| adServerTargetedImpressions** \| \| --- \| \| \\| Field label \\| Ad server targeted impressions \\| \\| --- \\| --- \\| \\| Description \\| The number of impressions delivered by the ad server by explicit custom criteria targeting \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Ad server targeted impressions \| \| Description \| The number of impressions delivered by the ad server by explicit custom criteria targeting \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | adServerTargetedImpressions** | | \| Field label \| Ad server targeted impressions \| \| --- \| --- \| \| Description \| The number of impressions delivered by the ad server by explicit custom criteria targeting \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Ad server targeted impressions | | Description | The number of impressions delivered by the ad server by explicit custom criteria targeting | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| adServerClicks** \| \| --- \| \| \\| Field label \\| Ad server clicks \\| \\| --- \\| --- \\| \\| Description \\| The number of clicks delivered by the ad server \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Ad server clicks \| \| Description \| The number of clicks delivered by the ad server \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | adServerClicks** | | \| Field label \| Ad server clicks \| \| --- \| --- \| \| Description \| The number of clicks delivered by the ad server \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Ad server clicks | | Description | The number of clicks delivered by the ad server | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| adServerTargetedClicks** \| \| --- \| \| \\| Field label \\| Ad server targeted clicks \\| \\| --- \\| --- \\| \\| Description \\| The number of clicks delivered by the ad server by explicit custom criteria targeting \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Ad server targeted clicks \| \| Description \| The number of clicks delivered by the ad server by explicit custom criteria targeting \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | adServerTargetedClicks** | | \| Field label \| Ad server targeted clicks \| \| --- \| --- \| \| Description \| The number of clicks delivered by the ad server by explicit custom criteria targeting \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Ad server targeted clicks | | Description | The number of clicks delivered by the ad server by explicit custom criteria targeting | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| adServerCTR** \| \| --- \| \| \\| Field label \\| Ad server CTR \\| \\| --- \\| --- \\| \\| Description \\| The CTR for an ad delivered by the ad server \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Ad server CTR \| \| Description \| The CTR for an ad delivered by the ad server \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | adServerCTR** | | \| Field label \| Ad server CTR \| \| --- \| --- \| \| Description \| The CTR for an ad delivered by the ad server \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | Field label | Ad server CTR | | Description | The CTR for an ad delivered by the ad server | | Field type | metric | | Data type | [float.number.ratio](/apidocs/field-data-types#number) | | \| adServerCPMCPCrevenue** \| \| --- \| \| \\| Field label \\| Ad server CPM and CPC revenue \\| \\| --- \\| --- \\| \\| Description \\| The CPM and CPC revenue earned, calculated in publisher currency, for the ads delivered by the ad server \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Ad server CPM and CPC revenue \| \| Description \| The CPM and CPC revenue earned, calculated in publisher currency, for the ads delivered by the ad server \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | adServerCPMCPCrevenue** | | \| Field label \| Ad server CPM and CPC revenue \| \| --- \| --- \| \| Description \| The CPM and CPC revenue earned, calculated in publisher currency, for the ads delivered by the ad server \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Ad server CPM and CPC revenue | | Description | The CPM and CPC revenue earned, calculated in publisher currency, for the ads delivered by the ad server | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| adServerCPDrevenue** \| \| --- \| \| \\| Field label \\| Ad server CPD revenue \\| \\| --- \\| --- \\| \\| Description \\| The CPD revenue earned, calculated in publisher currency, for the ads delivered by the ad server \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Ad server CPD revenue \| \| Description \| The CPD revenue earned, calculated in publisher currency, for the ads delivered by the ad server \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | adServerCPDrevenue** | | \| Field label \| Ad server CPD revenue \| \| --- \| --- \| \| Description \| The CPD revenue earned, calculated in publisher currency, for the ads delivered by the ad server \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Ad server CPD revenue | | Description | The CPD revenue earned, calculated in publisher currency, for the ads delivered by the ad server | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| adServerCPArevenue** \| \| --- \| \| \\| Field label \\| Ad server CPA revenue \\| \\| --- \\| --- \\| \\| Description \\| The CPA revenue earned, calculated in publisher currency, for the ads delivered by the ad server \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Ad server CPA revenue \| \| Description \| The CPA revenue earned, calculated in publisher currency, for the ads delivered by the ad server \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | adServerCPArevenue** | | \| Field label \| Ad server CPA revenue \| \| --- \| --- \| \| Description \| The CPA revenue earned, calculated in publisher currency, for the ads delivered by the ad server \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Ad server CPA revenue | | Description | The CPA revenue earned, calculated in publisher currency, for the ads delivered by the ad server | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| adServerRevenue** \| \| --- \| \| \\| Field label \\| Ad server revenue \\| \\| --- \\| --- \\| \\| Description \\| The CPM, CPC and CPD revenue earned, calculated in publisher currency, for the ads delivered by the ad server \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Ad server revenue \| \| Description \| The CPM, CPC and CPD revenue earned, calculated in publisher currency, for the ads delivered by the ad server \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| | | adServerRevenue** | | \| Field label \| Ad server revenue \| \| --- \| --- \| \| Description \| The CPM, CPC and CPD revenue earned, calculated in publisher currency, for the ads delivered by the ad server \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| | | Field label | Ad server revenue | | Description | The CPM, CPC and CPD revenue earned, calculated in publisher currency, for the ads delivered by the ad server | | Field type | metric | | Data type | [float.number.value](/apidocs/field-data-types#number) | | \| adServereCPMwithoutCPD** \| \| --- \| \| \\| Field label \\| Ad server eCPM (without CPD) \\| \\| --- \\| --- \\| \\| Description \\| The average estimated cost-per-thousand-impressions earned from the CPM and CPC ads delivered by the ad server \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Ad server eCPM (without CPD) \| \| Description \| The average estimated cost-per-thousand-impressions earned from the CPM and CPC ads delivered by the ad server \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| | | adServereCPMwithoutCPD** | | \| Field label \| Ad server eCPM (without CPD) \| \| --- \| --- \| \| Description \| The average estimated cost-per-thousand-impressions earned from the CPM and CPC ads delivered by the ad server \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| | | Field label | Ad server eCPM (without CPD) | | Description | The average estimated cost-per-thousand-impressions earned from the CPM and CPC ads delivered by the ad server | | Field type | metric | | Data type | [float.number.value](/apidocs/field-data-types#number) | | \| adServereCPMwithCPD** \| \| --- \| \| \\| Field label \\| Ad server eCPM (with CPD) \\| \\| --- \\| --- \\| \\| Description \\| The average estimated cost-per-thousand-impressions earned from the CPM, CPC and CPD ads delivered by the ad server \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Ad server eCPM (with CPD) \| \| Description \| The average estimated cost-per-thousand-impressions earned from the CPM, CPC and CPD ads delivered by the ad server \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| | | adServereCPMwithCPD** | | \| Field label \| Ad server eCPM (with CPD) \| \| --- \| --- \| \| Description \| The average estimated cost-per-thousand-impressions earned from the CPM, CPC and CPD ads delivered by the ad server \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| | | Field label | Ad server eCPM (with CPD) | | Description | The average estimated cost-per-thousand-impressions earned from the CPM, CPC and CPD ads delivered by the ad server | | Field type | metric | | Data type | [float.number.value](/apidocs/field-data-types#number) | | \| adServerImpressionsPerc** \| \| --- \| \| \\| Field label \\| Ad server impressions % \\| \\| --- \\| --- \\| \\| Description \\| The ratio of the number of impressions delivered to the total impressions delivered by the ad server for line item-level dynamic allocation \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Ad server impressions % \| \| Description \| The ratio of the number of impressions delivered to the total impressions delivered by the ad server for line item-level dynamic allocation \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | adServerImpressionsPerc** | | \| Field label \| Ad server impressions % \| \| --- \| --- \| \| Description \| The ratio of the number of impressions delivered to the total impressions delivered by the ad server for line item-level dynamic allocation \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | Field label | Ad server impressions % | | Description | The ratio of the number of impressions delivered to the total impressions delivered by the ad server for line item-level dynamic allocation | | Field type | metric | | Data type | [float.number.ratio](/apidocs/field-data-types#number) | | \| adServerClicksPerc** \| \| --- \| \| \\| Field label \\| Ad server clicks % \\| \\| --- \\| --- \\| \\| Description \\| The ratio of the number of clicks delivered to the total clicks delivered by the ad server for line item-level dynamic allocation \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Ad server clicks % \| \| Description \| The ratio of the number of clicks delivered to the total clicks delivered by the ad server for line item-level dynamic allocation \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | adServerClicksPerc** | | \| Field label \| Ad server clicks % \| \| --- \| --- \| \| Description \| The ratio of the number of clicks delivered to the total clicks delivered by the ad server for line item-level dynamic allocation \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | Field label | Ad server clicks % | | Description | The ratio of the number of clicks delivered to the total clicks delivered by the ad server for line item-level dynamic allocation | | Field type | metric | | Data type | [float.number.ratio](/apidocs/field-data-types#number) | | \| adServerRevenueWithoutCPD** \| \| --- \| \| \\| Field label \\| Ad server revenue % (without CPD) \\| \\| --- \\| --- \\| \\| Description \\| The ratio of revenue generated by ad server to the total CPM and CPC revenue earned by the ads delivered for line item-level dynamic allocation \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.percentage](/apidocs/field-data-types#number) \\| \| \| Field label \| Ad server revenue % (without CPD) \| \| Description \| The ratio of revenue generated by ad server to the total CPM and CPC revenue earned by the ads delivered for line item-level dynamic allocation \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| | | adServerRevenueWithoutCPD** | | \| Field label \| Ad server revenue % (without CPD) \| \| --- \| --- \| \| Description \| The ratio of revenue generated by ad server to the total CPM and CPC revenue earned by the ads delivered for line item-level dynamic allocation \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| | | Field label | Ad server revenue % (without CPD) | | Description | The ratio of revenue generated by ad server to the total CPM and CPC revenue earned by the ads delivered for line item-level dynamic allocation | | Field type | metric | | Data type | [float.number.percentage](/apidocs/field-data-types#number) | | \| adServerRevenueWithCPD** \| \| --- \| \| \\| Field label \\| Ad server revenue % (with CPD) \\| \\| --- \\| --- \\| \\| Description \\| The ratio of revenue generated by ad server to the total CPM, CPC and CPD revenue earned by the ads delivered for line item-level dynamic allocation \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Ad server revenue % (with CPD) \| \| Description \| The ratio of revenue generated by ad server to the total CPM, CPC and CPD revenue earned by the ads delivered for line item-level dynamic allocation \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | adServerRevenueWithCPD** | | \| Field label \| Ad server revenue % (with CPD) \| \| --- \| --- \| \| Description \| The ratio of revenue generated by ad server to the total CPM, CPC and CPD revenue earned by the ads delivered for line item-level dynamic allocation \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | Field label | Ad server revenue % (with CPD) | | Description | The ratio of revenue generated by ad server to the total CPM, CPC and CPD revenue earned by the ads delivered for line item-level dynamic allocation | | Field type | metric | | Data type | [float.number.ratio](/apidocs/field-data-types#number) | | \| adServerDeliveryIndicator** \| \| --- \| \| \\| Field label \\| Ad server delivery indicator \\| \\| --- \\| --- \\| \\| Description \\| Indicates how well the line item has been performing \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Ad server delivery indicator \| \| Description \| Indicates how well the line item has been performing \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | adServerDeliveryIndicator** | | \| Field label \| Ad server delivery indicator \| \| --- \| --- \| \| Description \| Indicates how well the line item has been performing \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Ad server delivery indicator | | Description | Indicates how well the line item has been performing | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| AD_SERVER_DOWNLOADED_IMPRESSIONS** \| \| --- \| \| \\| Field label \\| Ad server download impressions \\| \\| --- \\| --- \\| \\| Description \\| The number of downloaded impressions delivered by the ad server \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Ad server download impressions \| \| Description \| The number of downloaded impressions delivered by the ad server \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | AD_SERVER_DOWNLOADED_IMPRESSIONS** | | \| Field label \| Ad server download impressions \| \| --- \| --- \| \| Description \| The number of downloaded impressions delivered by the ad server \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Ad server download impressions | | Description | The number of downloaded impressions delivered by the ad server | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| AD_SERVER_UNFILTERED_IMPRESSIONS** \| \| --- \| \| \\| Field label \\| Ad server unfiltered impressions \\| \\| --- \\| --- \\| \\| Description \\| The number of downloaded impressions delivered by the ad server including impressions recognized as spam \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Ad server unfiltered impressions \| \| Description \| The number of downloaded impressions delivered by the ad server including impressions recognized as spam \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | AD_SERVER_UNFILTERED_IMPRESSIONS** | | \| Field label \| Ad server unfiltered impressions \| \| --- \| --- \| \| Description \| The number of downloaded impressions delivered by the ad server including impressions recognized as spam \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Ad server unfiltered impressions | | Description | The number of downloaded impressions delivered by the ad server including impressions recognized as spam | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| AD_SERVER_UNFILTERED_CLICKS** \| \| --- \| \| \\| Field label \\| Ad server unfiltered clicks \\| \\| --- \\| --- \\| \\| Description \\| The number of clicks delivered by the ad server including clicks recognized as spam \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Ad server unfiltered clicks \| \| Description \| The number of clicks delivered by the ad server including clicks recognized as spam \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | AD_SERVER_UNFILTERED_CLICKS** | | \| Field label \| Ad server unfiltered clicks \| \| --- \| --- \| \| Description \| The number of clicks delivered by the ad server including clicks recognized as spam \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Ad server unfiltered clicks | | Description | The number of clicks delivered by the ad server including clicks recognized as spam | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| AD_SERVER_BEGIN_TO_RENDER_IMPRESSIONS** \| \| --- \| \| \\| Field label \\| Ad server begin to render impressions \\| \\| --- \\| --- \\| \\| Description \\| The number of begin-to-render impressions delivered by the ad server \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Ad server begin to render impressions \| \| Description \| The number of begin-to-render impressions delivered by the ad server \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | AD_SERVER_BEGIN_TO_RENDER_IMPRESSIONS** | | \| Field label \| Ad server begin to render impressions \| \| --- \| --- \| \| Description \| The number of begin-to-render impressions delivered by the ad server \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Ad server begin to render impressions | | Description | The number of begin-to-render impressions delivered by the ad server | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| AD_SERVER_UNFILTERED_BEGIN_TO_RENDER_IMPRESSIONS** \| \| --- \| \| \\| Field label \\| Ad server unfiltered begin to render impressions \\| \\| --- \\| --- \\| \\| Description \\| The number of begin to render impressions delivered by the ad server including impressions recognized as spam \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Ad server unfiltered begin to render impressions \| \| Description \| The number of begin to render impressions delivered by the ad server including impressions recognized as spam \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | AD_SERVER_UNFILTERED_BEGIN_TO_RENDER_IMPRESSIONS** | | \| Field label \| Ad server unfiltered begin to render impressions \| \| --- \| --- \| \| Description \| The number of begin to render impressions delivered by the ad server including impressions recognized as spam \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Ad server unfiltered begin to render impressions | | Description | The number of begin to render impressions delivered by the ad server including impressions recognized as spam | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | ### ADSENSE | \| adsenseImpressions** \| \| --- \| \| \\| Field label \\| AdSense impressions \\| \\| --- \\| --- \\| \\| Description \\| The number of impressions an AdSense ad delivered for line item-level dynamic allocation \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| AdSense impressions \| \| Description \| The number of impressions an AdSense ad delivered for line item-level dynamic allocation \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | --- | | adsenseImpressions** | | \| Field label \| AdSense impressions \| \| --- \| --- \| \| Description \| The number of impressions an AdSense ad delivered for line item-level dynamic allocation \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | AdSense impressions | | Description | The number of impressions an AdSense ad delivered for line item-level dynamic allocation | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| adsenseTargetedImpressions** \| \| --- \| \| \\| Field label \\| AdSense targeted impressions \\| \\| --- \\| --- \\| \\| Description \\| The number of impressions an AdSense ad delivered for line item-level dynamic allocation by explicit custom criteria targeting \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| AdSense targeted impressions \| \| Description \| The number of impressions an AdSense ad delivered for line item-level dynamic allocation by explicit custom criteria targeting \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | adsenseTargetedImpressions** | | \| Field label \| AdSense targeted impressions \| \| --- \| --- \| \| Description \| The number of impressions an AdSense ad delivered for line item-level dynamic allocation by explicit custom criteria targeting \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | AdSense targeted impressions | | Description | The number of impressions an AdSense ad delivered for line item-level dynamic allocation by explicit custom criteria targeting | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| adsenseClicks** \| \| --- \| \| \\| Field label \\| AdSense clicks \\| \\| --- \\| --- \\| \\| Description \\| The number of clicks an AdSense ad delivered for line item-level dynamic allocation \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| AdSense clicks \| \| Description \| The number of clicks an AdSense ad delivered for line item-level dynamic allocation \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | adsenseClicks** | | \| Field label \| AdSense clicks \| \| --- \| --- \| \| Description \| The number of clicks an AdSense ad delivered for line item-level dynamic allocation \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | AdSense clicks | | Description | The number of clicks an AdSense ad delivered for line item-level dynamic allocation | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| adsenseTargetedClicks** \| \| --- \| \| \\| Field label \\| AdSense targeted clicks \\| \\| --- \\| --- \\| \\| Description \\| The number of clicks an AdSense ad delivered for line item-level dynamic allocation by explicit custom criteria targeting \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| AdSense targeted clicks \| \| Description \| The number of clicks an AdSense ad delivered for line item-level dynamic allocation by explicit custom criteria targeting \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | adsenseTargetedClicks** | | \| Field label \| AdSense targeted clicks \| \| --- \| --- \| \| Description \| The number of clicks an AdSense ad delivered for line item-level dynamic allocation by explicit custom criteria targeting \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | AdSense targeted clicks | | Description | The number of clicks an AdSense ad delivered for line item-level dynamic allocation by explicit custom criteria targeting | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| adsenseCTR** \| \| --- \| \| \\| Field label \\| AdSense CTR \\| \\| --- \\| --- \\| \\| Description \\| The ratio of clicks an AdSense reservation ad delivered to the number of impressions it delivered, including line item-level dynamic allocation \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| AdSense CTR \| \| Description \| The ratio of clicks an AdSense reservation ad delivered to the number of impressions it delivered, including line item-level dynamic allocation \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | adsenseCTR** | | \| Field label \| AdSense CTR \| \| --- \| --- \| \| Description \| The ratio of clicks an AdSense reservation ad delivered to the number of impressions it delivered, including line item-level dynamic allocation \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | Field label | AdSense CTR | | Description | The ratio of clicks an AdSense reservation ad delivered to the number of impressions it delivered, including line item-level dynamic allocation | | Field type | metric | | Data type | [float.number.ratio](/apidocs/field-data-types#number) | | \| adsenseRevenue** \| \| --- \| \| \\| Field label \\| AdSense revenue \\| \\| --- \\| --- \\| \\| Description \\| Revenue generated from AdSense ads delivered for line item-level dynamic allocation \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| AdSense revenue \| \| Description \| Revenue generated from AdSense ads delivered for line item-level dynamic allocation \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | adsenseRevenue** | | \| Field label \| AdSense revenue \| \| --- \| --- \| \| Description \| Revenue generated from AdSense ads delivered for line item-level dynamic allocation \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | AdSense revenue | | Description | Revenue generated from AdSense ads delivered for line item-level dynamic allocation | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| adsenseCPM** \| \| --- \| \| \\| Field label \\| AdSense average eCPM \\| \\| --- \\| --- \\| \\| Description \\| The average estimated cost-per-thousand-impressions earned from the ads delivered by AdSense for line item-level dynamic allocation \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| AdSense average eCPM \| \| Description \| The average estimated cost-per-thousand-impressions earned from the ads delivered by AdSense for line item-level dynamic allocation \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| | | adsenseCPM** | | \| Field label \| AdSense average eCPM \| \| --- \| --- \| \| Description \| The average estimated cost-per-thousand-impressions earned from the ads delivered by AdSense for line item-level dynamic allocation \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| | | Field label | AdSense average eCPM | | Description | The average estimated cost-per-thousand-impressions earned from the ads delivered by AdSense for line item-level dynamic allocation | | Field type | metric | | Data type | [float.number.value](/apidocs/field-data-types#number) | | \| adsenseImpressionsPerc** \| \| --- \| \| \\| Field label \\| AdSense impressions (%) \\| \\| --- \\| --- \\| \\| Description \\| The ratio of the number of impressions delivered by Adsense reservation ads to the total impressions delivered for line item-level dynamic allocation \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| AdSense impressions (%) \| \| Description \| The ratio of the number of impressions delivered by Adsense reservation ads to the total impressions delivered for line item-level dynamic allocation \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | adsenseImpressionsPerc** | | \| Field label \| AdSense impressions (%) \| \| --- \| --- \| \| Description \| The ratio of the number of impressions delivered by Adsense reservation ads to the total impressions delivered for line item-level dynamic allocation \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | Field label | AdSense impressions (%) | | Description | The ratio of the number of impressions delivered by Adsense reservation ads to the total impressions delivered for line item-level dynamic allocation | | Field type | metric | | Data type | [float.number.ratio](/apidocs/field-data-types#number) | | \| adsenseClicksPerc** \| \| --- \| \| \\| Field label \\| AdSense clicks (%) \\| \\| --- \\| --- \\| \\| Description \\| The ratio of the number of clicks delivered by Adsense reservation ads to the total clicks delivered for line item-level dynamic allocation \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| AdSense clicks (%) \| \| Description \| The ratio of the number of clicks delivered by Adsense reservation ads to the total clicks delivered for line item-level dynamic allocation \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | adsenseClicksPerc** | | \| Field label \| AdSense clicks (%) \| \| --- \| --- \| \| Description \| The ratio of the number of clicks delivered by Adsense reservation ads to the total clicks delivered for line item-level dynamic allocation \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | Field label | AdSense clicks (%) | | Description | The ratio of the number of clicks delivered by Adsense reservation ads to the total clicks delivered for line item-level dynamic allocation | | Field type | metric | | Data type | [float.number.ratio](/apidocs/field-data-types#number) | | \| adsenseRevenuePercWithoutCPD** \| \| --- \| \| \\| Field label \\| AdSense revenue without CPD (%) \\| \\| --- \\| --- \\| \\| Description \\| The ratio of revenue to the total revenue earned from the CPM and CPC ads delivered by AdSense for line item-level dynamic allocation \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| AdSense revenue without CPD (%) \| \| Description \| The ratio of revenue to the total revenue earned from the CPM and CPC ads delivered by AdSense for line item-level dynamic allocation \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | adsenseRevenuePercWithoutCPD** | | \| Field label \| AdSense revenue without CPD (%) \| \| --- \| --- \| \| Description \| The ratio of revenue to the total revenue earned from the CPM and CPC ads delivered by AdSense for line item-level dynamic allocation \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | Field label | AdSense revenue without CPD (%) | | Description | The ratio of revenue to the total revenue earned from the CPM and CPC ads delivered by AdSense for line item-level dynamic allocation | | Field type | metric | | Data type | [float.number.ratio](/apidocs/field-data-types#number) | | \| adsenseRevenuePercWithCPD** \| \| --- \| \| \\| Field label \\| AdSense revenue with CPD (%) \\| \\| --- \\| --- \\| \\| Description \\| The ratio of revenue to the total revenue earned from the CPM, CPC and CPD ads delivered by AdSense for line item-level dynamic allocation \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| AdSense revenue with CPD (%) \| \| Description \| The ratio of revenue to the total revenue earned from the CPM, CPC and CPD ads delivered by AdSense for line item-level dynamic allocation \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | adsenseRevenuePercWithCPD** | | \| Field label \| AdSense revenue with CPD (%) \| \| --- \| --- \| \| Description \| The ratio of revenue to the total revenue earned from the CPM, CPC and CPD ads delivered by AdSense for line item-level dynamic allocation \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | Field label | AdSense revenue with CPD (%) | | Description | The ratio of revenue to the total revenue earned from the CPM, CPC and CPD ads delivered by AdSense for line item-level dynamic allocation | | Field type | metric | | Data type | [float.number.ratio](/apidocs/field-data-types#number) | ### BID | \| BID_COUNT** \| \| --- \| \| \\| Field label \\| Bid count \\| \\| --- \\| --- \\| \\| Description \\| The number of bids associated with the selected dimensions \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Bid count \| \| Description \| The number of bids associated with the selected dimensions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | --- | | BID_COUNT** | | \| Field label \| Bid count \| \| --- \| --- \| \| Description \| The number of bids associated with the selected dimensions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Bid count | | Description | The number of bids associated with the selected dimensions | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| BID_AVERAGE_CPM** \| \| --- \| \| \\| Field label \\| Bid average CPM \\| \\| --- \\| --- \\| \\| Description \\| The average CPM associated with these bids \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Bid average CPM \| \| Description \| The average CPM associated with these bids \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | BID_AVERAGE_CPM** | | \| Field label \| Bid average CPM \| \| --- \| --- \| \| Description \| The average CPM associated with these bids \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | Field label | Bid average CPM | | Description | The average CPM associated with these bids | | Field type | metric | | Data type | [float.number.ratio](/apidocs/field-data-types#number) | ### BUYERS | \| PROGRAMMATIC_DEAL_ID** \| \| --- \| \| \\| Field label \\| Programmatic deal ID \\| \\| --- \\| --- \\| \\| Description \\| Breaks down reporting data by programmatic deal ID \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Programmatic deal ID \| \| Description \| Breaks down reporting data by programmatic deal ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | --- | | PROGRAMMATIC_DEAL_ID** | | \| Field label \| Programmatic deal ID \| \| --- \| --- \| \| Description \| Breaks down reporting data by programmatic deal ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Programmatic deal ID | | Description | Breaks down reporting data by programmatic deal ID | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| PROGRAMMATIC_DEAL_NAME** \| \| --- \| \| \\| Field label \\| Programmatic deal name \\| \\| --- \\| --- \\| \\| Description \\| Breaks down reporting data by programmatic deal name \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Programmatic deal name \| \| Description \| Breaks down reporting data by programmatic deal name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | PROGRAMMATIC_DEAL_NAME** | | \| Field label \| Programmatic deal name \| \| --- \| --- \| \| Description \| Breaks down reporting data by programmatic deal name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Programmatic deal name | | Description | Breaks down reporting data by programmatic deal name | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| BUYING_AGENCY_NAME** \| \| --- \| \| \\| Field label \\| Buying agency \\| \\| --- \\| --- \\| \\| Description \\| Breaks down reporting data by agency \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Buying agency \| \| Description \| Breaks down reporting data by agency \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | BUYING_AGENCY_NAME** | | \| Field label \| Buying agency \| \| --- \| --- \| \| Description \| Breaks down reporting data by agency \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Buying agency | | Description | Breaks down reporting data by agency | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| BUYER_NETWORK_NAME** \| \| --- \| \| \\| Field label \\| Buyer network \\| \\| --- \\| --- \\| \\| Description \\| Breaks down reporting data by buyer network name \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Buyer network \| \| Description \| Breaks down reporting data by buyer network name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | BUYER_NETWORK_NAME** | | \| Field label \| Buyer network \| \| --- \| --- \| \| Description \| Breaks down reporting data by buyer network name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Buyer network | | Description | Breaks down reporting data by buyer network name | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| BIDDER_NAME** \| \| --- \| \| \\| Field label \\| Bidder \\| \\| --- \\| --- \\| \\| Description \\| Breaks down reporting data by Bidder name \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Bidder \| \| Description \| Breaks down reporting data by Bidder name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | BIDDER_NAME** | | \| Field label \| Bidder \| \| --- \| --- \| \| Description \| Breaks down reporting data by Bidder name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Bidder | | Description | Breaks down reporting data by Bidder name | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| ADVERTISER_DOMAIN_NAME** \| \| --- \| \| \\| Field label \\| Advertiser domain \\| \\| --- \\| --- \\| \\| Description \\| Breaks down reporting data by advertiser domain \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Advertiser domain \| \| Description \| Breaks down reporting data by advertiser domain \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | ADVERTISER_DOMAIN_NAME** | | \| Field label \| Advertiser domain \| \| --- \| --- \| \| Description \| Breaks down reporting data by advertiser domain \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Advertiser domain | | Description | Breaks down reporting data by advertiser domain | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| ADVERTISER_VERTICAL_NAME** \| \| --- \| \| \\| Field label \\| Advertiser vertical \\| \\| --- \\| --- \\| \\| Description \\| Breaks down reporting data by advertiser vertical \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Advertiser vertical \| \| Description \| Breaks down reporting data by advertiser vertical \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | ADVERTISER_VERTICAL_NAME** | | \| Field label \| Advertiser vertical \| \| --- \| --- \| \| Description \| Breaks down reporting data by advertiser vertical \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Advertiser vertical | | Description | Breaks down reporting data by advertiser vertical | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | ### CREATIVES | \| creativeName** \| \| --- \| \| \\| Field label \\| Creative \\| \\| --- \\| --- \\| \\| Description \\| Breaks down reporting data by creative \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Creative \| \| Description \| Breaks down reporting data by creative \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | --- | | creativeName** | | \| Field label \| Creative \| \| --- \| --- \| \| Description \| Breaks down reporting data by creative \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Creative | | Description | Breaks down reporting data by creative | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| creativeID** \| \| --- \| \| \\| Field label \\| Creative ID \\| \\| --- \\| --- \\| \\| Description \\| Breaks down reporting data by creative ID or creative set ID (master's creative ID) if the creative is part of a creative set \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Creative ID \| \| Description \| Breaks down reporting data by creative ID or creative set ID (master's creative ID) if the creative is part of a creative set \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | creativeID** | | \| Field label \| Creative ID \| \| --- \| --- \| \| Description \| Breaks down reporting data by creative ID or creative set ID (master's creative ID) if the creative is part of a creative set \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Creative ID | | Description | Breaks down reporting data by creative ID or creative set ID (master's creative ID) if the creative is part of a creative set | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| creativeImageURL** \| \| --- \| \| \\| Field label \\| Creative image URL \\| \\| --- \\| --- \\| \\| Description \\| A URL where the creative asset can be previewed at \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.url](/apidocs/field-data-types#text) \\| \| \| Field label \| Creative image URL \| \| Description \| A URL where the creative asset can be previewed at \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| | | creativeImageURL** | | \| Field label \| Creative image URL \| \| --- \| --- \| \| Description \| A URL where the creative asset can be previewed at \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| | | Field label | Creative image URL | | Description | A URL where the creative asset can be previewed at | | Field type | dimension | | Data type | [string.text.url](/apidocs/field-data-types#text) | | \| creativeImage** \| \| --- \| \| \\| Field label \\| Creative image \\| \\| --- \\| --- \\| \\| Description \\| Preview image of creative asset \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.formula](/apidocs/field-data-types#) \\| \\| Destinations \\| Google Sheets \\| \| \| Field label \| Creative image \| \| Description \| Preview image of creative asset \| \| Field type \| dimension \| \| Data type \| [string.text.formula](/apidocs/field-data-types#) \| \| Destinations \| Google Sheets \| | | creativeImage** | | \| Field label \| Creative image \| \| --- \| --- \| \| Description \| Preview image of creative asset \| \| Field type \| dimension \| \| Data type \| [string.text.formula](/apidocs/field-data-types#) \| \| Destinations \| Google Sheets \| | | Field label | Creative image | | Description | Preview image of creative asset | | Field type | dimension | | Data type | [string.text.formula](/apidocs/field-data-types#) | | Destinations | Google Sheets | | \| creativeType** \| \| --- \| \| \\| Field label \\| Creative type \\| \\| --- \\| --- \\| \\| Description \\| Breaks down reporting data by creative type \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Creative type \| \| Description \| Breaks down reporting data by creative type \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | creativeType** | | \| Field label \| Creative type \| \| --- \| --- \| \| Description \| Breaks down reporting data by creative type \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Creative type | | Description | Breaks down reporting data by creative type | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| creativeSize** \| \| --- \| \| \\| Field label \\| Creative size \\| \\| --- \\| --- \\| \\| Description \\| Breaks down reporting data by creative size \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Creative size \| \| Description \| Breaks down reporting data by creative size \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | creativeSize** | | \| Field label \| Creative size \| \| --- \| --- \| \| Description \| Breaks down reporting data by creative size \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Creative size | | Description | Breaks down reporting data by creative size | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| creativeBillingType** \| \| --- \| \| \\| Field label \\| Creative billing type \\| \\| --- \\| --- \\| \\| Description \\| Breaks down reporting data by creative billing type \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Creative billing type \| \| Description \| Breaks down reporting data by creative billing type \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | creativeBillingType** | | \| Field label \| Creative billing type \| \| --- \| --- \| \| Description \| Breaks down reporting data by creative billing type \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Creative billing type | | Description | Breaks down reporting data by creative billing type | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| CREATIVE_SIZE_DELIVERED** \| \| --- \| \| \\| Field label \\| Creative size for the ad \\| \\| --- \\| --- \\| \\| Description \\| Breaks down reporting data by the creative size the ad was delivered to \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Creative size for the ad \| \| Description \| Breaks down reporting data by the creative size the ad was delivered to \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | CREATIVE_SIZE_DELIVERED** | | \| Field label \| Creative size for the ad \| \| --- \| --- \| \| Description \| Breaks down reporting data by the creative size the ad was delivered to \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Creative size for the ad | | Description | Breaks down reporting data by the creative size the ad was delivered to | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| MASTER_COMPANION_CREATIVE_ID** \| \| --- \| \| \\| Field label \\| Master and companion creative ID \\| \\| --- \\| --- \\| \\| Description \\| Breaks down reporting data by creative ID. This includes regular creatives, and master and companions in case of creative sets \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Master and companion creative ID \| \| Description \| Breaks down reporting data by creative ID. This includes regular creatives, and master and companions in case of creative sets \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | MASTER_COMPANION_CREATIVE_ID** | | \| Field label \| Master and companion creative ID \| \| --- \| --- \| \| Description \| Breaks down reporting data by creative ID. This includes regular creatives, and master and companions in case of creative sets \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Master and companion creative ID | | Description | Breaks down reporting data by creative ID. This includes regular creatives, and master and companions in case of creative sets | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| MASTER_COMPANION_CREATIVE_NAME** \| \| --- \| \| \\| Field label \\| Master and companion creative \\| \\| --- \\| --- \\| \\| Description \\| Breaks down reporting data by creative. This includes regular creatives, and master and companions in case of creative sets \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Master and companion creative \| \| Description \| Breaks down reporting data by creative. This includes regular creatives, and master and companions in case of creative sets \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | MASTER_COMPANION_CREATIVE_NAME** | | \| Field label \| Master and companion creative \| \| --- \| --- \| \| Description \| Breaks down reporting data by creative. This includes regular creatives, and master and companions in case of creative sets \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Master and companion creative | | Description | Breaks down reporting data by creative. This includes regular creatives, and master and companions in case of creative sets | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | ### DATASOURCE | \| dataSourceName** \| \| --- \| \| \\| Field label \\| Data source \\| \\| --- \\| --- \\| \\| Description \\| The name of the source for this data, as listed on supermetrics.com/docs \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \\| Destinations \\| API, Data warehouse \\| \| \| Field label \| Data source \| \| Description \| The name of the source for this data, as listed on supermetrics.com/docs \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| Destinations \| API, Data warehouse \| | | --- | | dataSourceName** | | \| Field label \| Data source \| \| --- \| --- \| \| Description \| The name of the source for this data, as listed on supermetrics.com/docs \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| Destinations \| API, Data warehouse \| | | Field label | Data source | | Description | The name of the source for this data, as listed on supermetrics.com/docs | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | Destinations | API, Data warehouse | | \| system_metadata.data_source_logins** \| \| --- \| \| \\| Field label \\| Data source logins \\| \\| --- \\| --- \\| \\| Description \\| The data source login accounts that were used to authenticate against the data source \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \| \| Field label \| Data source logins \| \| Description \| The data source login accounts that were used to authenticate against the data source \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| | | system_metadata.data_source_logins** | | \| Field label \| Data source logins \| \| --- \| --- \| \| Description \| The data source login accounts that were used to authenticate against the data source \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| | | Field label | Data source logins | | Description | The data source login accounts that were used to authenticate against the data source | | Field type | dimension | | Data type | [string.text.json](/apidocs/field-data-types#text) | | \| system_metadata.data_source_login_owners** \| \| --- \| \| \\| Field label \\| Data source login owners \\| \\| --- \\| --- \\| \\| Description \\| The Supermetrics users that created the data source login connections \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \| \| Field label \| Data source login owners \| \| Description \| The Supermetrics users that created the data source login connections \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| | | system_metadata.data_source_login_owners** | | \| Field label \| Data source login owners \| \| --- \| --- \| \| Description \| The Supermetrics users that created the data source login connections \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| | | Field label | Data source login owners | | Description | The Supermetrics users that created the data source login connections | | Field type | dimension | | Data type | [string.text.json](/apidocs/field-data-types#text) | ### DEALS | \| DEALS_BID_REQUESTS** \| \| --- \| \| \\| Field label \\| Deals bid requests \\| \\| --- \\| --- \\| \\| Description \\| Number of bid requests sent for each deal \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Deals bid requests \| \| Description \| Number of bid requests sent for each deal \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | --- | | DEALS_BID_REQUESTS** | | \| Field label \| Deals bid requests \| \| --- \| --- \| \| Description \| Number of bid requests sent for each deal \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Deals bid requests | | Description | Number of bid requests sent for each deal | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| DEALS_BIDS** \| \| --- \| \| \\| Field label \\| Deal bids \\| \\| --- \\| --- \\| \\| Description \\| Number of bids placed on each deal \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Deal bids \| \| Description \| Number of bids placed on each deal \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | DEALS_BIDS** | | \| Field label \| Deal bids \| \| --- \| --- \| \| Description \| Number of bids placed on each deal \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Deal bids | | Description | Number of bids placed on each deal | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| DEALS_BID_RATE** \| \| --- \| \| \\| Field label \\| Deal bid rate \\| \\| --- \\| --- \\| \\| Description \\| Bid rate for each deal \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Deal bid rate \| \| Description \| Bid rate for each deal \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | DEALS_BID_RATE** | | \| Field label \| Deal bid rate \| \| --- \| --- \| \| Description \| Bid rate for each deal \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | Field label | Deal bid rate | | Description | Bid rate for each deal | | Field type | metric | | Data type | [float.number.ratio](/apidocs/field-data-types#number) | | \| DEALS_WINNING_BIDS** \| \| --- \| \| \\| Field label \\| Deals winning bids \\| \\| --- \\| --- \\| \\| Description \\| Number of winning bids for each deal \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Deals winning bids \| \| Description \| Number of winning bids for each deal \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | DEALS_WINNING_BIDS** | | \| Field label \| Deals winning bids \| \| --- \| --- \| \| Description \| Number of winning bids for each deal \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Deals winning bids | | Description | Number of winning bids for each deal | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| DEALS_WIN_RATE** \| \| --- \| \| \\| Field label \\| Deals win rate \\| \\| --- \\| --- \\| \\| Description \\| Win rate for each deal \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Deals win rate \| \| Description \| Win rate for each deal \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | DEALS_WIN_RATE** | | \| Field label \| Deals win rate \| \| --- \| --- \| \| Description \| Win rate for each deal \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | Field label | Deals win rate | | Description | Win rate for each deal | | Field type | metric | | Data type | [float.number.ratio](/apidocs/field-data-types#number) | ### DEMAND CHANNEL | \| DEMAND_CHANNEL_ID** \| \| --- \| \| \\| Field label \\| Demand channel ID \\| \\| --- \\| --- \\| \\| Description \\| Breaks down reporting data by demand channels \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Demand channel ID \| \| Description \| Breaks down reporting data by demand channels \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | --- | | DEMAND_CHANNEL_ID** | | \| Field label \| Demand channel ID \| \| --- \| --- \| \| Description \| Breaks down reporting data by demand channels \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Demand channel ID | | Description | Breaks down reporting data by demand channels | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| DEMAND_CHANNEL_NAME** \| \| --- \| \| \\| Field label \\| Demand channel \\| \\| --- \\| --- \\| \\| Description \\| Breaks down reporting data by demand channel name \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Demand channel \| \| Description \| Breaks down reporting data by demand channel name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | DEMAND_CHANNEL_NAME** | | \| Field label \| Demand channel \| \| --- \| --- \| \| Description \| Breaks down reporting data by demand channel name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Demand channel | | Description | Breaks down reporting data by demand channel name | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | ### DEPRECATED | \| PROPOSAL_AGENCY_NAME** \| \| --- \| \| \\| Field label \\| Proposal agency \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \\| đźš« Deprecated \\| Deprecated on 2020-07-22 \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| Proposal agency \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | --- | | PROPOSAL_AGENCY_NAME** | | \| Field label \| Proposal agency \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | Field label | Proposal agency | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | đźš« Deprecated | Deprecated on 2020-07-22 | | Destinations | BigQuery | | \| PRODUCT_TEMPLATE_ID** \| \| --- \| \| \\| Field label \\| Product template ID \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \\| đźš« Deprecated \\| Deprecated on 2020-07-22 \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| Product template ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | PRODUCT_TEMPLATE_ID** | | \| Field label \| Product template ID \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | Field label | Product template ID | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | đźš« Deprecated | Deprecated on 2020-07-22 | | Destinations | BigQuery | | \| WORKFLOW_ID** \| \| --- \| \| \\| Field label \\| Workflow ID \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \\| đźš« Deprecated \\| Deprecated on 2020-07-22 \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| Workflow ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | WORKFLOW_ID** | | \| Field label \| Workflow ID \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | Field label | Workflow ID | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | đźš« Deprecated | Deprecated on 2020-07-22 | | Destinations | BigQuery | | \| AD_REQUEST_SIZE** \| \| --- \| \| \\| Field label \\| Ad request size (deprecated) \\| \\| --- \\| --- \\| \\| Description \\| Breaks down reporting data by the ad unit sizes specified in ad requests. \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \\| đźš« Deprecated \\| Deprecated on 2019-05-27 \\| \| \| Field label \| Ad request size (deprecated) \| \| Description \| Breaks down reporting data by the ad unit sizes specified in ad requests. \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| đźš« Deprecated \| Deprecated on 2019-05-27 \| | | AD_REQUEST_SIZE** | | \| Field label \| Ad request size (deprecated) \| \| --- \| --- \| \| Description \| Breaks down reporting data by the ad unit sizes specified in ad requests. \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| đźš« Deprecated \| Deprecated on 2019-05-27 \| | | Field label | Ad request size (deprecated) | | Description | Breaks down reporting data by the ad unit sizes specified in ad requests. | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | đźš« Deprecated | Deprecated on 2019-05-27 | | \| PRODUCT_ID** \| \| --- \| \| \\| Field label \\| Product ID \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \\| đźš« Deprecated \\| Deprecated on 2020-07-22 \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| Product ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | PRODUCT_ID** | | \| Field label \| Product ID \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | Field label | Product ID | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | đźš« Deprecated | Deprecated on 2020-07-22 | | Destinations | BigQuery | | \| ACTIVITY_GROUP_NAME_BASE** \| \| --- \| \| \\| Field label \\| Activity group (DEPRECATED) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \\| đźš« Deprecated \\| Deprecated on 2025-01-14 \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| Activity group (DEPRECATED) \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| đźš« Deprecated \| Deprecated on 2025-01-14 \| \| Destinations \| BigQuery \| | | ACTIVITY_GROUP_NAME_BASE** | | \| Field label \| Activity group (DEPRECATED) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| đźš« Deprecated \| Deprecated on 2025-01-14 \| \| Destinations \| BigQuery \| | | Field label | Activity group (DEPRECATED) | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | đźš« Deprecated | Deprecated on 2025-01-14 | | Destinations | BigQuery | | \| INVENTORY_OWNERSHIP_NAME** \| \| --- \| \| \\| Field label \\| Inventory ownership \\| \\| --- \\| --- \\| \\| Description \\| Breaks down reporting data by inventory ownership. \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \\| đźš« Deprecated \\| Deprecated on 2023-10-31 \\| \| \| Field label \| Inventory ownership \| \| Description \| Breaks down reporting data by inventory ownership. \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| đźš« Deprecated \| Deprecated on 2023-10-31 \| | | INVENTORY_OWNERSHIP_NAME** | | \| Field label \| Inventory ownership \| \| --- \| --- \| \| Description \| Breaks down reporting data by inventory ownership. \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| đźš« Deprecated \| Deprecated on 2023-10-31 \| | | Field label | Inventory ownership | | Description | Breaks down reporting data by inventory ownership. | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | đźš« Deprecated | Deprecated on 2023-10-31 | | \| ALL_SALESPEOPLE_NAME** \| \| --- \| \| \\| Field label \\| All salespeople \\| \\| --- \\| --- \\| \\| Description \\| Breaks down reporting data by salesperson name, including both salesperson and secondary salespeople. \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \\| đźš« Deprecated \\| Deprecated on 2020-07-22 \\| \| \| Field label \| All salespeople \| \| Description \| Breaks down reporting data by salesperson name, including both salesperson and secondary salespeople. \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| | | ALL_SALESPEOPLE_NAME** | | \| Field label \| All salespeople \| \| --- \| --- \| \| Description \| Breaks down reporting data by salesperson name, including both salesperson and secondary salespeople. \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| | | Field label | All salespeople | | Description | Breaks down reporting data by salesperson name, including both salesperson and secondary salespeople. | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | đźš« Deprecated | Deprecated on 2020-07-22 | | \| RATE_CARD_ID** \| \| --- \| \| \\| Field label \\| Rate card ID \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \\| đźš« Deprecated \\| Deprecated on 2020-07-22 \\| \| \| Field label \| Rate card ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| | | RATE_CARD_ID** | | \| Field label \| Rate card ID \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| | | Field label | Rate card ID | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | đźš« Deprecated | Deprecated on 2020-07-22 | | \| AD_EXCHANGE_ADVERTISER_NAME** \| \| --- \| \| \\| Field label \\| Ad Exchange advertiser \\| \\| --- \\| --- \\| \\| Description \\| Breaks down mapped Ad Exchange web property data by the Ad Exchange advertiser name that bids on ads. Corresponds to 'Advertisers' in the Ad Manager UI. \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \\| đźš« Deprecated \\| Deprecated on 2023-02-14 \\| \| \| Field label \| Ad Exchange advertiser \| \| Description \| Breaks down mapped Ad Exchange web property data by the Ad Exchange advertiser name that bids on ads. Corresponds to 'Advertisers' in the Ad Manager UI. \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| đźš« Deprecated \| Deprecated on 2023-02-14 \| | | AD_EXCHANGE_ADVERTISER_NAME** | | \| Field label \| Ad Exchange advertiser \| \| --- \| --- \| \| Description \| Breaks down mapped Ad Exchange web property data by the Ad Exchange advertiser name that bids on ads. Corresponds to 'Advertisers' in the Ad Manager UI. \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| đźš« Deprecated \| Deprecated on 2023-02-14 \| | | Field label | Ad Exchange advertiser | | Description | Breaks down mapped Ad Exchange web property data by the Ad Exchange advertiser name that bids on ads. Corresponds to 'Advertisers' in the Ad Manager UI. | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | đźš« Deprecated | Deprecated on 2023-02-14 | | \| ALL_SALESPEOPLE_ID** \| \| --- \| \| \\| Field label \\| All salespeople ID \\| \\| --- \\| --- \\| \\| Description \\| Breaks down reporting data by salesperson user ID, including both salesperson and secondary salespeople. \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \\| đźš« Deprecated \\| Deprecated on 2020-07-22 \\| \| \| Field label \| All salespeople ID \| \| Description \| Breaks down reporting data by salesperson user ID, including both salesperson and secondary salespeople. \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| | | ALL_SALESPEOPLE_ID** | | \| Field label \| All salespeople ID \| \| --- \| --- \| \| Description \| Breaks down reporting data by salesperson user ID, including both salesperson and secondary salespeople. \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| | | Field label | All salespeople ID | | Description | Breaks down reporting data by salesperson user ID, including both salesperson and secondary salespeople. | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | đźš« Deprecated | Deprecated on 2020-07-22 | | \| activityID** \| \| --- \| \| \\| Field label \\| Activity ID (DEPRECATED) \\| \\| --- \\| --- \\| \\| Description \\| Corresponds to 'Activity' in the Ad Manager UI. (DEPRECATED). \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \\| đźš« Deprecated \\| Deprecated on 2025-01-14 \\| \| \| Field label \| Activity ID (DEPRECATED) \| \| Description \| Corresponds to 'Activity' in the Ad Manager UI. (DEPRECATED). \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| đźš« Deprecated \| Deprecated on 2025-01-14 \| | | activityID** | | \| Field label \| Activity ID (DEPRECATED) \| \| --- \| --- \| \| Description \| Corresponds to 'Activity' in the Ad Manager UI. (DEPRECATED). \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| đźš« Deprecated \| Deprecated on 2025-01-14 \| | | Field label | Activity ID (DEPRECATED) | | Description | Corresponds to 'Activity' in the Ad Manager UI. (DEPRECATED). | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | đźš« Deprecated | Deprecated on 2025-01-14 | | \| activityName** \| \| --- \| \| \\| Field label \\| Activity (DEPRECATED) \\| \\| --- \\| --- \\| \\| Description \\| Breaks down reporting data by activity. (DEPRECATED). \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \\| đźš« Deprecated \\| Deprecated on 2025-01-14 \\| \| \| Field label \| Activity (DEPRECATED) \| \| Description \| Breaks down reporting data by activity. (DEPRECATED). \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| đźš« Deprecated \| Deprecated on 2025-01-14 \| | | activityName** | | \| Field label \| Activity (DEPRECATED) \| \| --- \| --- \| \| Description \| Breaks down reporting data by activity. (DEPRECATED). \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| đźš« Deprecated \| Deprecated on 2025-01-14 \| | | Field label | Activity (DEPRECATED) | | Description | Breaks down reporting data by activity. (DEPRECATED). | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | đźš« Deprecated | Deprecated on 2025-01-14 | | \| activityGroupID** \| \| --- \| \| \\| Field label \\| Activity group ID (DEPRECATED) \\| \\| --- \\| --- \\| \\| Description \\| Corresponds to 'Activity group' in the Ad Manager UI. (DEPRECATED). \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \\| đźš« Deprecated \\| Deprecated on 2025-01-14 \\| \| \| Field label \| Activity group ID (DEPRECATED) \| \| Description \| Corresponds to 'Activity group' in the Ad Manager UI. (DEPRECATED). \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| đźš« Deprecated \| Deprecated on 2025-01-14 \| | | activityGroupID** | | \| Field label \| Activity group ID (DEPRECATED) \| \| --- \| --- \| \| Description \| Corresponds to 'Activity group' in the Ad Manager UI. (DEPRECATED). \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| đźš« Deprecated \| Deprecated on 2025-01-14 \| | | Field label | Activity group ID (DEPRECATED) | | Description | Corresponds to 'Activity group' in the Ad Manager UI. (DEPRECATED). | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | đźš« Deprecated | Deprecated on 2025-01-14 | | \| VERIFIED_ADVERTISER_NAME** \| \| --- \| \| \\| Field label \\| Verified advertiser (deprecated) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \\| đźš« Deprecated \\| Deprecated on 2019-05-27 \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| Verified advertiser (deprecated) \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| đźš« Deprecated \| Deprecated on 2019-05-27 \| \| Destinations \| BigQuery \| | | VERIFIED_ADVERTISER_NAME** | | \| Field label \| Verified advertiser (deprecated) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| đźš« Deprecated \| Deprecated on 2019-05-27 \| \| Destinations \| BigQuery \| | | Field label | Verified advertiser (deprecated) | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | đźš« Deprecated | Deprecated on 2019-05-27 | | Destinations | BigQuery | | \| RATE_CARD_NAME** \| \| --- \| \| \\| Field label \\| Rate card \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \\| đźš« Deprecated \\| Deprecated on 2020-07-22 \\| \| \| Field label \| Rate card \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| | | RATE_CARD_NAME** | | \| Field label \| Rate card \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| | | Field label | Rate card | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | đźš« Deprecated | Deprecated on 2020-07-22 | | \| PROPOSAL_ID** \| \| --- \| \| \\| Field label \\| Proposal ID \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \\| đźš« Deprecated \\| Deprecated on 2020-07-22 \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| Proposal ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | PROPOSAL_ID** | | \| Field label \| Proposal ID \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | Field label | Proposal ID | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | đźš« Deprecated | Deprecated on 2020-07-22 | | Destinations | BigQuery | | \| AD_EXCHANGE_DEAL_ID** \| \| --- \| \| \\| Field label \\| Ad Exchange deal ID \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \\| đźš« Deprecated \\| Deprecated on 2023-02-14 \\| \| \| Field label \| Ad Exchange deal ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| đźš« Deprecated \| Deprecated on 2023-02-14 \| | | AD_EXCHANGE_DEAL_ID** | | \| Field label \| Ad Exchange deal ID \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| đźš« Deprecated \| Deprecated on 2023-02-14 \| | | Field label | Ad Exchange deal ID | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | đźš« Deprecated | Deprecated on 2023-02-14 | | \| AD_EXCHANGE_OS_VERSION_NAME** \| \| --- \| \| \\| Field label \\| Ad Exchange OS \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \\| đźš« Deprecated \\| Deprecated on 2023-02-14 \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| Ad Exchange OS \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| đźš« Deprecated \| Deprecated on 2023-02-14 \| \| Destinations \| BigQuery \| | | AD_EXCHANGE_OS_VERSION_NAME** | | \| Field label \| Ad Exchange OS \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| đźš« Deprecated \| Deprecated on 2023-02-14 \| \| Destinations \| BigQuery \| | | Field label | Ad Exchange OS | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | đźš« Deprecated | Deprecated on 2023-02-14 | | Destinations | BigQuery | | \| AD_EXCHANGE_DEAL_NAME** \| \| --- \| \| \\| Field label \\| Ad Exchange deal \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \\| đźš« Deprecated \\| Deprecated on 2023-02-14 \\| \| \| Field label \| Ad Exchange deal \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| đźš« Deprecated \| Deprecated on 2023-02-14 \| | | AD_EXCHANGE_DEAL_NAME** | | \| Field label \| Ad Exchange deal \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| đźš« Deprecated \| Deprecated on 2023-02-14 \| | | Field label | Ad Exchange deal | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | đźš« Deprecated | Deprecated on 2023-02-14 | | \| activityGroupName** \| \| --- \| \| \\| Field label \\| Activity group (DEPRECATED) \\| \\| --- \\| --- \\| \\| Description \\| Breaks down reporting data by activity group. (DEPRECATED). \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \\| đźš« Deprecated \\| Deprecated on 2025-01-14 \\| \| \| Field label \| Activity group (DEPRECATED) \| \| Description \| Breaks down reporting data by activity group. (DEPRECATED). \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| đźš« Deprecated \| Deprecated on 2025-01-14 \| | | activityGroupName** | | \| Field label \| Activity group (DEPRECATED) \| \| --- \| --- \| \| Description \| Breaks down reporting data by activity group. (DEPRECATED). \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| đźš« Deprecated \| Deprecated on 2025-01-14 \| | | Field label | Activity group (DEPRECATED) | | Description | Breaks down reporting data by activity group. (DEPRECATED). | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | đźš« Deprecated | Deprecated on 2025-01-14 | | \| AD_EXCHANGE_DEAL_TYPE** \| \| --- \| \| \\| Field label \\| Ad Exchange deal type \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \\| đźš« Deprecated \\| Deprecated on 2023-02-14 \\| \| \| Field label \| Ad Exchange deal type \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| đźš« Deprecated \| Deprecated on 2023-02-14 \| | | AD_EXCHANGE_DEAL_TYPE** | | \| Field label \| Ad Exchange deal type \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| đźš« Deprecated \| Deprecated on 2023-02-14 \| | | Field label | Ad Exchange deal type | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | đźš« Deprecated | Deprecated on 2023-02-14 | | \| WORKFLOW_NAME** \| \| --- \| \| \\| Field label \\| Workflow \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \\| đźš« Deprecated \\| Deprecated on 2020-07-22 \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| Workflow \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | WORKFLOW_NAME** | | \| Field label \| Workflow \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | Field label | Workflow | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | đźš« Deprecated | Deprecated on 2020-07-22 | | Destinations | BigQuery | | \| ADXpricingRuleID** \| \| --- \| \| \\| Field label \\| Ad Exchange pricing rule ID \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \\| đźš« Deprecated \\| Deprecated on 2023-02-14 \\| \| \| Field label \| Ad Exchange pricing rule ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| đźš« Deprecated \| Deprecated on 2023-02-14 \| | | ADXpricingRuleID** | | \| Field label \| Ad Exchange pricing rule ID \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| đźš« Deprecated \| Deprecated on 2023-02-14 \| | | Field label | Ad Exchange pricing rule ID | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | đźš« Deprecated | Deprecated on 2023-02-14 | | \| PRODUCT_NAME** \| \| --- \| \| \\| Field label \\| Product \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \\| đźš« Deprecated \\| Deprecated on 2020-07-22 \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| Product \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | PRODUCT_NAME** | | \| Field label \| Product \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | Field label | Product | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | đźš« Deprecated | Deprecated on 2020-07-22 | | Destinations | BigQuery | | \| ADXpricingRule** \| \| --- \| \| \\| Field label \\| Ad Exchange pricing rule \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \\| đźš« Deprecated \\| Deprecated on 2023-02-14 \\| \| \| Field label \| Ad Exchange pricing rule \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| đźš« Deprecated \| Deprecated on 2023-02-14 \| | | ADXpricingRule** | | \| Field label \| Ad Exchange pricing rule \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| đźš« Deprecated \| Deprecated on 2023-02-14 \| | | Field label | Ad Exchange pricing rule | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | đźš« Deprecated | Deprecated on 2023-02-14 | | \| PRODUCT_TEMPLATE_NAME** \| \| --- \| \| \\| Field label \\| Product template \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \\| đźš« Deprecated \\| Deprecated on 2020-07-22 \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| Product template \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | PRODUCT_TEMPLATE_NAME** | | \| Field label \| Product template \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | Field label | Product template | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | đźš« Deprecated | Deprecated on 2020-07-22 | | Destinations | BigQuery | | \| AD_EXCHANGE_TRANSACTION_TYPE_NAME** \| \| --- \| \| \\| Field label \\| Ad Exchange transaction type \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \\| đźš« Deprecated \\| Deprecated on 2023-02-14 \\| \| \| Field label \| Ad Exchange transaction type \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| đźš« Deprecated \| Deprecated on 2023-02-14 \| | | AD_EXCHANGE_TRANSACTION_TYPE_NAME** | | \| Field label \| Ad Exchange transaction type \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| đźš« Deprecated \| Deprecated on 2023-02-14 \| | | Field label | Ad Exchange transaction type | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | đźš« Deprecated | Deprecated on 2023-02-14 | | \| PROPOSAL_AGENCY_ID** \| \| --- \| \| \\| Field label \\| Proposal agency ID \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \\| đźš« Deprecated \\| Deprecated on 2020-07-22 \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| Proposal agency ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | PROPOSAL_AGENCY_ID** | | \| Field label \| Proposal agency ID \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | Field label | Proposal agency ID | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | đźš« Deprecated | Deprecated on 2020-07-22 | | Destinations | BigQuery | | \| BUYER_NAME** \| \| --- \| \| \\| Field label \\| Buyer \\| \\| --- \\| --- \\| \\| Description \\| The name of the ad network that is associated with the company that the ad is served for. \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \\| đźš« Deprecated \\| Deprecated on 2019-11-25 \\| \| \| Field label \| Buyer \| \| Description \| The name of the ad network that is associated with the company that the ad is served for. \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| đźš« Deprecated \| Deprecated on 2019-11-25 \| | | BUYER_NAME** | | \| Field label \| Buyer \| \| --- \| --- \| \| Description \| The name of the ad network that is associated with the company that the ad is served for. \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| đźš« Deprecated \| Deprecated on 2019-11-25 \| | | Field label | Buyer | | Description | The name of the ad network that is associated with the company that the ad is served for. | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | đźš« Deprecated | Deprecated on 2019-11-25 | | \| VERIFIED_ADVERTISER_ID** \| \| --- \| \| \\| Field label \\| Verified advertiser ID (deprecated) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \\| đźš« Deprecated \\| Deprecated on 2019-05-27 \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| Verified advertiser ID (deprecated) \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| đźš« Deprecated \| Deprecated on 2019-05-27 \| \| Destinations \| BigQuery \| | | VERIFIED_ADVERTISER_ID** | | \| Field label \| Verified advertiser ID (deprecated) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| đźš« Deprecated \| Deprecated on 2019-05-27 \| \| Destinations \| BigQuery \| | | Field label | Verified advertiser ID (deprecated) | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | đźš« Deprecated | Deprecated on 2019-05-27 | | Destinations | BigQuery | | \| BUYER_ID** \| \| --- \| \| \\| Field label \\| Buyer ID \\| \\| --- \\| --- \\| \\| Description \\| The unique identifier used for an ad network that is associated with the company that the ad is served for. \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \\| đźš« Deprecated \\| Deprecated on 2019-11-25 \\| \| \| Field label \| Buyer ID \| \| Description \| The unique identifier used for an ad network that is associated with the company that the ad is served for. \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| đźš« Deprecated \| Deprecated on 2019-11-25 \| | | BUYER_ID** | | \| Field label \| Buyer ID \| \| --- \| --- \| \| Description \| The unique identifier used for an ad network that is associated with the company that the ad is served for. \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| đźš« Deprecated \| Deprecated on 2019-11-25 \| | | Field label | Buyer ID | | Description | The unique identifier used for an ad network that is associated with the company that the ad is served for. | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | đźš« Deprecated | Deprecated on 2019-11-25 | | \| PROPOSAL_LINE_ITEM_NAME** \| \| --- \| \| \\| Field label \\| Proposal line item \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \\| đźš« Deprecated \\| Deprecated on 2020-07-22 \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| Proposal line item \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | PROPOSAL_LINE_ITEM_NAME** | | \| Field label \| Proposal line item \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | Field label | Proposal line item | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | đźš« Deprecated | Deprecated on 2020-07-22 | | Destinations | BigQuery | | \| mediationNetworkTag** \| \| --- \| \| \\| Field label \\| Mediation network tag (deprecated) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \\| đźš« Deprecated \\| Deprecated on 2019-02-26 \\| \| \| Field label \| Mediation network tag (deprecated) \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| đźš« Deprecated \| Deprecated on 2019-02-26 \| | | mediationNetworkTag** | | \| Field label \| Mediation network tag (deprecated) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| đźš« Deprecated \| Deprecated on 2019-02-26 \| | | Field label | Mediation network tag (deprecated) | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | đźš« Deprecated | Deprecated on 2019-02-26 | | \| PROPOSAL_NAME** \| \| --- \| \| \\| Field label \\| Proposal \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \\| đźš« Deprecated \\| Deprecated on 2020-07-22 \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| Proposal \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | PROPOSAL_NAME** | | \| Field label \| Proposal \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | Field label | Proposal | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | đźš« Deprecated | Deprecated on 2020-07-22 | | Destinations | BigQuery | | \| mediationNetwork** \| \| --- \| \| \\| Field label \\| Mediation network (deprecated) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \\| đźš« Deprecated \\| Deprecated on 2019-02-26 \\| \| \| Field label \| Mediation network (deprecated) \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| đźš« Deprecated \| Deprecated on 2019-02-26 \| | | mediationNetwork** | | \| Field label \| Mediation network (deprecated) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| đźš« Deprecated \| Deprecated on 2019-02-26 \| | | Field label | Mediation network (deprecated) | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | đźš« Deprecated | Deprecated on 2019-02-26 | | \| ALL_SALESPEOPLE_NAME_BASE** \| \| --- \| \| \\| Field label \\| All salespeople \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \\| đźš« Deprecated \\| Deprecated on 2020-07-22 \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| All salespeople \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | ALL_SALESPEOPLE_NAME_BASE** | | \| Field label \| All salespeople \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | Field label | All salespeople | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | đźš« Deprecated | Deprecated on 2020-07-22 | | Destinations | BigQuery | | \| mediationGroupID** \| \| --- \| \| \\| Field label \\| Mediation group ID (deprecated) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \\| đźš« Deprecated \\| Deprecated on 2019-02-26 \\| \| \| Field label \| Mediation group ID (deprecated) \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| đźš« Deprecated \| Deprecated on 2019-02-26 \| | | mediationGroupID** | | \| Field label \| Mediation group ID (deprecated) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| đźš« Deprecated \| Deprecated on 2019-02-26 \| | | Field label | Mediation group ID (deprecated) | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | đźš« Deprecated | Deprecated on 2019-02-26 | | \| INVENTORY_OWNERSHIP_CODE** \| \| --- \| \| \\| Field label \\| Inventory ownership code \\| \\| --- \\| --- \\| \\| Description \\| Breaks down reporting data by inventory ownership code. \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \\| đźš« Deprecated \\| Deprecated on 2023-10-31 \\| \| \| Field label \| Inventory ownership code \| \| Description \| Breaks down reporting data by inventory ownership code. \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| đźš« Deprecated \| Deprecated on 2023-10-31 \| | | INVENTORY_OWNERSHIP_CODE** | | \| Field label \| Inventory ownership code \| \| --- \| --- \| \| Description \| Breaks down reporting data by inventory ownership code. \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| đźš« Deprecated \| Deprecated on 2023-10-31 \| | | Field label | Inventory ownership code | | Description | Breaks down reporting data by inventory ownership code. | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | đźš« Deprecated | Deprecated on 2023-10-31 | | \| mediationGroupName** \| \| --- \| \| \\| Field label \\| Mediation group (deprecated) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \\| đźš« Deprecated \\| Deprecated on 2019-02-26 \\| \| \| Field label \| Mediation group (deprecated) \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| đźš« Deprecated \| Deprecated on 2019-02-26 \| | | mediationGroupName** | | \| Field label \| Mediation group (deprecated) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| đźš« Deprecated \| Deprecated on 2019-02-26 \| | | Field label | Mediation group (deprecated) | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | đźš« Deprecated | Deprecated on 2019-02-26 | | \| NETWORK_PARTNER_NAME** \| \| --- \| \| \\| Field label \\| Network partner name \\| \\| --- \\| --- \\| \\| Description \\| Breaks down reporting data by network partner name. \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \\| đźš« Deprecated \\| Deprecated on 2023-10-31 \\| \| \| Field label \| Network partner name \| \| Description \| Breaks down reporting data by network partner name. \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| đźš« Deprecated \| Deprecated on 2023-10-31 \| | | NETWORK_PARTNER_NAME** | | \| Field label \| Network partner name \| \| --- \| --- \| \| Description \| Breaks down reporting data by network partner name. \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| đźš« Deprecated \| Deprecated on 2023-10-31 \| | | Field label | Network partner name | | Description | Breaks down reporting data by network partner name. | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | đźš« Deprecated | Deprecated on 2023-10-31 | | \| NETWORK_PARTNER_ID** \| \| --- \| \| \\| Field label \\| Network partner ID \\| \\| --- \\| --- \\| \\| Description \\| Breaks down reporting data by network partner ID. \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \\| đźš« Deprecated \\| Deprecated on 2023-10-31 \\| \| \| Field label \| Network partner ID \| \| Description \| Breaks down reporting data by network partner ID. \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| đźš« Deprecated \| Deprecated on 2023-10-31 \| | | NETWORK_PARTNER_ID** | | \| Field label \| Network partner ID \| \| --- \| --- \| \| Description \| Breaks down reporting data by network partner ID. \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| đźš« Deprecated \| Deprecated on 2023-10-31 \| | | Field label | Network partner ID | | Description | Breaks down reporting data by network partner ID. | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | đźš« Deprecated | Deprecated on 2023-10-31 | | \| SALES_PIPELINE_PIPELINE_GROSS_REVENUE** \| \| --- \| \| \\| Field label \\| SALES_PIPELINE_PIPELINE_GROSS_REVENUE \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \\| đźš« Deprecated \\| Deprecated on 2020-07-22 \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| SALES_PIPELINE_PIPELINE_GROSS_REVENUE \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | SALES_PIPELINE_PIPELINE_GROSS_REVENUE** | | \| Field label \| SALES_PIPELINE_PIPELINE_GROSS_REVENUE \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | Field label | SALES_PIPELINE_PIPELINE_GROSS_REVENUE | | Field type | metric | | Data type | [float.number.value](/apidocs/field-data-types#number) | | đźš« Deprecated | Deprecated on 2020-07-22 | | Destinations | BigQuery | | \| BILLING_REALIZED_RATE** \| \| --- \| \| \\| Field label \\| BILLING_REALIZED_RATE \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \\| đźš« Deprecated \\| Deprecated on 2020-07-22 \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| BILLING_REALIZED_RATE \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | BILLING_REALIZED_RATE** | | \| Field label \| BILLING_REALIZED_RATE \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | Field label | BILLING_REALIZED_RATE | | Field type | metric | | Data type | [float.number.ratio](/apidocs/field-data-types#number) | | đźš« Deprecated | Deprecated on 2020-07-22 | | Destinations | BigQuery | | \| SALES_CONTRACT_REMAINING_BUDGET** \| \| --- \| \| \\| Field label \\| SALES_CONTRACT_REMAINING_BUDGET \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \\| đźš« Deprecated \\| Deprecated on 2020-07-22 \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| SALES_CONTRACT_REMAINING_BUDGET \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | SALES_CONTRACT_REMAINING_BUDGET** | | \| Field label \| SALES_CONTRACT_REMAINING_BUDGET \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | Field label | SALES_CONTRACT_REMAINING_BUDGET | | Field type | metric | | Data type | [float.number.value](/apidocs/field-data-types#number) | | đźš« Deprecated | Deprecated on 2020-07-22 | | Destinations | BigQuery | | \| RECONCILIATION_RECONCILED_REVENUE** \| \| --- \| \| \\| Field label \\| RECONCILIATION_RECONCILED_REVENUE \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \\| đźš« Deprecated \\| Deprecated on 2020-07-22 \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| RECONCILIATION_RECONCILED_REVENUE \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | RECONCILIATION_RECONCILED_REVENUE** | | \| Field label \| RECONCILIATION_RECONCILED_REVENUE \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | Field label | RECONCILIATION_RECONCILED_REVENUE | | Field type | metric | | Data type | [float.number.value](/apidocs/field-data-types#number) | | đźš« Deprecated | Deprecated on 2020-07-22 | | Destinations | BigQuery | | \| UNIFIED_REVENUE_UNIFIED_NET_REVENUE** \| \| --- \| \| \\| Field label \\| UNIFIED_REVENUE_UNIFIED_NET_REVENUE \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \\| đźš« Deprecated \\| Deprecated on 2020-07-22 \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| UNIFIED_REVENUE_UNIFIED_NET_REVENUE \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | UNIFIED_REVENUE_UNIFIED_NET_REVENUE** | | \| Field label \| UNIFIED_REVENUE_UNIFIED_NET_REVENUE \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | Field label | UNIFIED_REVENUE_UNIFIED_NET_REVENUE | | Field type | metric | | Data type | [float.number.value](/apidocs/field-data-types#number) | | đźš« Deprecated | Deprecated on 2020-07-22 | | Destinations | BigQuery | | \| CONTRACTED_REVENUE_LOCAL_CONTRACTED_AGENCY_COMMISSION** \| \| --- \| \| \\| Field label \\| CONTRACTED_REVENUE_LOCAL_CONTRACTED_AGENCY_COMMISSION \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \\| đźš« Deprecated \\| Deprecated on 2020-07-22 \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| CONTRACTED_REVENUE_LOCAL_CONTRACTED_AGENCY_COMMISSION \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | CONTRACTED_REVENUE_LOCAL_CONTRACTED_AGENCY_COMMISSION** | | \| Field label \| CONTRACTED_REVENUE_LOCAL_CONTRACTED_AGENCY_COMMISSION \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | Field label | CONTRACTED_REVENUE_LOCAL_CONTRACTED_AGENCY_COMMISSION | | Field type | metric | | Data type | [float.number.value](/apidocs/field-data-types#number) | | đźš« Deprecated | Deprecated on 2020-07-22 | | Destinations | BigQuery | | \| dynamicAllocationClicks** \| \| --- \| \| \\| Field label \\| Dynamic allocation clicks \\| \\| --- \\| --- \\| \\| Description \\| The number of clicks a dynamic allocation ad delivered when no LineItem reservation could be found by the ad server for inventory-level dynamic allocation. For Ad Manager 360 networks, this includes line item-level dynamic allocation as well. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| đźš« Deprecated \\| Deprecated on 2019-11-25 \\| \| \| Field label \| Dynamic allocation clicks \| \| Description \| The number of clicks a dynamic allocation ad delivered when no LineItem reservation could be found by the ad server for inventory-level dynamic allocation. For Ad Manager 360 networks, this includes line item-level dynamic allocation as well. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2019-11-25 \| | | dynamicAllocationClicks** | | \| Field label \| Dynamic allocation clicks \| \| --- \| --- \| \| Description \| The number of clicks a dynamic allocation ad delivered when no LineItem reservation could be found by the ad server for inventory-level dynamic allocation. For Ad Manager 360 networks, this includes line item-level dynamic allocation as well. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2019-11-25 \| | | Field label | Dynamic allocation clicks | | Description | The number of clicks a dynamic allocation ad delivered when no LineItem reservation could be found by the ad server for inventory-level dynamic allocation. For Ad Manager 360 networks, this includes line item-level dynamic allocation as well. | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | đźš« Deprecated | Deprecated on 2019-11-25 | | \| SALES_TOTAL_TOTAL_CONTRACTED_VOLUME** \| \| --- \| \| \\| Field label \\| SALES_TOTAL_TOTAL_CONTRACTED_VOLUME \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \\| đźš« Deprecated \\| Deprecated on 2020-07-22 \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| SALES_TOTAL_TOTAL_CONTRACTED_VOLUME \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | SALES_TOTAL_TOTAL_CONTRACTED_VOLUME** | | \| Field label \| SALES_TOTAL_TOTAL_CONTRACTED_VOLUME \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | Field label | SALES_TOTAL_TOTAL_CONTRACTED_VOLUME | | Field type | metric | | Data type | [float.number.value](/apidocs/field-data-types#number) | | đźš« Deprecated | Deprecated on 2020-07-22 | | Destinations | BigQuery | | \| mediationEstimatedRevenue** \| \| --- \| \| \\| Field label \\| Mediation Estimated Revenue (deprecated) \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \\| đźš« Deprecated \\| Deprecated on 2019-02-26 \\| \| \| Field label \| Mediation Estimated Revenue (deprecated) \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2019-02-26 \| | | mediationEstimatedRevenue** | | \| Field label \| Mediation Estimated Revenue (deprecated) \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2019-02-26 \| | | Field label | Mediation Estimated Revenue (deprecated) | | Field type | metric | | Data type | [float.number.value](/apidocs/field-data-types#number) | | đźš« Deprecated | Deprecated on 2019-02-26 | | \| dynamicAllocationCLicksPerc** \| \| --- \| \| \\| Field label \\| Dynamic allocation clicks % \\| \\| --- \\| --- \\| \\| Description \\| The number of clicks a dynamic allocation ad delivered when no line item reservation could be found by the ad server for inventory-level dynamic allocation. For Ad Manager 360 networks, this includes line item-level dynamic allocation as well. \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \\| đźš« Deprecated \\| Deprecated on 2019-11-25 \\| \| \| Field label \| Dynamic allocation clicks % \| \| Description \| The number of clicks a dynamic allocation ad delivered when no line item reservation could be found by the ad server for inventory-level dynamic allocation. For Ad Manager 360 networks, this includes line item-level dynamic allocation as well. \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2019-11-25 \| | | dynamicAllocationCLicksPerc** | | \| Field label \| Dynamic allocation clicks % \| \| --- \| --- \| \| Description \| The number of clicks a dynamic allocation ad delivered when no line item reservation could be found by the ad server for inventory-level dynamic allocation. For Ad Manager 360 networks, this includes line item-level dynamic allocation as well. \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2019-11-25 \| | | Field label | Dynamic allocation clicks % | | Description | The number of clicks a dynamic allocation ad delivered when no line item reservation could be found by the ad server for inventory-level dynamic allocation. For Ad Manager 360 networks, this includes line item-level dynamic allocation as well. | | Field type | metric | | Data type | [float.number.ratio](/apidocs/field-data-types#number) | | đźš« Deprecated | Deprecated on 2019-11-25 | | \| mediationCPM** \| \| --- \| \| \\| Field label \\| Mediation eCPM (deprecated) \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \\| đźš« Deprecated \\| Deprecated on 2019-02-26 \\| \| \| Field label \| Mediation eCPM (deprecated) \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2019-02-26 \| | | mediationCPM** | | \| Field label \| Mediation eCPM (deprecated) \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2019-02-26 \| | | Field label | Mediation eCPM (deprecated) | | Field type | metric | | Data type | [float.number.value](/apidocs/field-data-types#number) | | đźš« Deprecated | Deprecated on 2019-02-26 | | \| adServerCodeServed** \| \| --- \| \| \\| Field label \\| Ad server code served count (deprecated) \\| \\| --- \\| --- \\| \\| Description \\| The total number of times that the code for an ad is served by the ad server including inventory-level dynamic allocation. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| đźš« Deprecated \\| Deprecated on 2019-05-27 \\| \| \| Field label \| Ad server code served count (deprecated) \| \| Description \| The total number of times that the code for an ad is served by the ad server including inventory-level dynamic allocation. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2019-05-27 \| | | adServerCodeServed** | | \| Field label \| Ad server code served count (deprecated) \| \| --- \| --- \| \| Description \| The total number of times that the code for an ad is served by the ad server including inventory-level dynamic allocation. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2019-05-27 \| | | Field label | Ad server code served count (deprecated) | | Description | The total number of times that the code for an ad is served by the ad server including inventory-level dynamic allocation. | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | đźš« Deprecated | Deprecated on 2019-05-27 | | \| AD_REQUESTS_CTR** \| \| --- \| \| \\| Field label \\| Ad request CTR \\| \\| --- \\| --- \\| \\| Description \\| The click-through rate of ad requests issued by mapped Ad Exchange properties. \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \\| đźš« Deprecated \\| Deprecated on 2020-06-24 \\| \| \| Field label \| Ad request CTR \| \| Description \| The click-through rate of ad requests issued by mapped Ad Exchange properties. \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-06-24 \| | | AD_REQUESTS_CTR** | | \| Field label \| Ad request CTR \| \| --- \| --- \| \| Description \| The click-through rate of ad requests issued by mapped Ad Exchange properties. \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-06-24 \| | | Field label | Ad request CTR | | Description | The click-through rate of ad requests issued by mapped Ad Exchange properties. | | Field type | metric | | Data type | [float.number.ratio](/apidocs/field-data-types#number) | | đźš« Deprecated | Deprecated on 2020-06-24 | | \| BILLING_BILLABLE_VAT** \| \| --- \| \| \\| Field label \\| BILLING_BILLABLE_VAT \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \\| đźš« Deprecated \\| Deprecated on 2020-07-22 \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| BILLING_BILLABLE_VAT \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | BILLING_BILLABLE_VAT** | | \| Field label \| BILLING_BILLABLE_VAT \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | Field label | BILLING_BILLABLE_VAT | | Field type | metric | | Data type | [float.number.value](/apidocs/field-data-types#number) | | đźš« Deprecated | Deprecated on 2020-07-22 | | Destinations | BigQuery | | \| dynamicAllocationCPM** \| \| --- \| \| \\| Field label \\| Dynamic allocation eCPM \\| \\| --- \\| --- \\| \\| Description \\| The average estimated cost-per-thousand-impressions earned from dynamic allocation ads delivered when no line item reservation could be found by the ad server for inventory-level dynamic allocation. For Ad Manager 360 networks, this includes line item-level dynamic allocation as well. \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \\| đźš« Deprecated \\| Deprecated on 2019-11-25 \\| \| \| Field label \| Dynamic allocation eCPM \| \| Description \| The average estimated cost-per-thousand-impressions earned from dynamic allocation ads delivered when no line item reservation could be found by the ad server for inventory-level dynamic allocation. For Ad Manager 360 networks, this includes line item-level dynamic allocation as well. \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2019-11-25 \| | | dynamicAllocationCPM** | | \| Field label \| Dynamic allocation eCPM \| \| --- \| --- \| \| Description \| The average estimated cost-per-thousand-impressions earned from dynamic allocation ads delivered when no line item reservation could be found by the ad server for inventory-level dynamic allocation. For Ad Manager 360 networks, this includes line item-level dynamic allocation as well. \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2019-11-25 \| | | Field label | Dynamic allocation eCPM | | Description | The average estimated cost-per-thousand-impressions earned from dynamic allocation ads delivered when no line item reservation could be found by the ad server for inventory-level dynamic allocation. For Ad Manager 360 networks, this includes line item-level dynamic allocation as well. | | Field type | metric | | Data type | [float.number.value](/apidocs/field-data-types#number) | | đźš« Deprecated | Deprecated on 2019-11-25 | | \| SALES_TOTAL_TOTAL_CONTRACTED_NET_REVENUE_WITH_VAT** \| \| --- \| \| \\| Field label \\| SALES_TOTAL_TOTAL_CONTRACTED_NET_REVENUE_WITH_VAT \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \\| đźš« Deprecated \\| Deprecated on 2020-07-22 \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| SALES_TOTAL_TOTAL_CONTRACTED_NET_REVENUE_WITH_VAT \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | SALES_TOTAL_TOTAL_CONTRACTED_NET_REVENUE_WITH_VAT** | | \| Field label \| SALES_TOTAL_TOTAL_CONTRACTED_NET_REVENUE_WITH_VAT \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | Field label | SALES_TOTAL_TOTAL_CONTRACTED_NET_REVENUE_WITH_VAT | | Field type | metric | | Data type | [float.number.value](/apidocs/field-data-types#number) | | đźš« Deprecated | Deprecated on 2020-07-22 | | Destinations | BigQuery | | \| dynamicAllocationCTR** \| \| --- \| \| \\| Field label \\| Dynamic allocation CTR \\| \\| --- \\| --- \\| \\| Description \\| The ratio of clicks a dynamic allocation ad delivered to the number of impressions it delivered when no line item reservation could be found by the ad server for inventory-level dynamic allocation. For Ad Manager 360 networks, this includes line item-level dynamic allocation as well. \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \\| đźš« Deprecated \\| Deprecated on 2019-11-25 \\| \| \| Field label \| Dynamic allocation CTR \| \| Description \| The ratio of clicks a dynamic allocation ad delivered to the number of impressions it delivered when no line item reservation could be found by the ad server for inventory-level dynamic allocation. For Ad Manager 360 networks, this includes line item-level dynamic allocation as well. \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2019-11-25 \| | | dynamicAllocationCTR** | | \| Field label \| Dynamic allocation CTR \| \| --- \| --- \| \| Description \| The ratio of clicks a dynamic allocation ad delivered to the number of impressions it delivered when no line item reservation could be found by the ad server for inventory-level dynamic allocation. For Ad Manager 360 networks, this includes line item-level dynamic allocation as well. \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2019-11-25 \| | | Field label | Dynamic allocation CTR | | Description | The ratio of clicks a dynamic allocation ad delivered to the number of impressions it delivered when no line item reservation could be found by the ad server for inventory-level dynamic allocation. For Ad Manager 360 networks, this includes line item-level dynamic allocation as well. | | Field type | metric | | Data type | [float.number.ratio](/apidocs/field-data-types#number) | | đźš« Deprecated | Deprecated on 2019-11-25 | | \| SALES_TOTAL_TOTAL_REMAINING_BUDGET** \| \| --- \| \| \\| Field label \\| SALES_TOTAL_TOTAL_REMAINING_BUDGET \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \\| đźš« Deprecated \\| Deprecated on 2020-07-22 \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| SALES_TOTAL_TOTAL_REMAINING_BUDGET \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | SALES_TOTAL_TOTAL_REMAINING_BUDGET** | | \| Field label \| SALES_TOTAL_TOTAL_REMAINING_BUDGET \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | Field label | SALES_TOTAL_TOTAL_REMAINING_BUDGET | | Field type | metric | | Data type | [float.number.value](/apidocs/field-data-types#number) | | đźš« Deprecated | Deprecated on 2020-07-22 | | Destinations | BigQuery | | \| dynamicAllocationImpressionsPerc** \| \| --- \| \| \\| Field label \\| Dynamic allocation impressions % \\| \\| --- \\| --- \\| \\| Description \\| The number of impressions a dynamic allocation ad delivered when no line item reservation could be found by the ad server for inventory-level dynamic allocation. For Ad Manager 360 networks, this includes line item-level dynamic allocation as well. \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \\| đźš« Deprecated \\| Deprecated on 2019-11-25 \\| \| \| Field label \| Dynamic allocation impressions % \| \| Description \| The number of impressions a dynamic allocation ad delivered when no line item reservation could be found by the ad server for inventory-level dynamic allocation. For Ad Manager 360 networks, this includes line item-level dynamic allocation as well. \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2019-11-25 \| | | dynamicAllocationImpressionsPerc** | | \| Field label \| Dynamic allocation impressions % \| \| --- \| --- \| \| Description \| The number of impressions a dynamic allocation ad delivered when no line item reservation could be found by the ad server for inventory-level dynamic allocation. For Ad Manager 360 networks, this includes line item-level dynamic allocation as well. \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2019-11-25 \| | | Field label | Dynamic allocation impressions % | | Description | The number of impressions a dynamic allocation ad delivered when no line item reservation could be found by the ad server for inventory-level dynamic allocation. For Ad Manager 360 networks, this includes line item-level dynamic allocation as well. | | Field type | metric | | Data type | [float.number.ratio](/apidocs/field-data-types#number) | | đźš« Deprecated | Deprecated on 2019-11-25 | | \| SALES_CONTRACT_BUDGET** \| \| --- \| \| \\| Field label \\| SALES_CONTRACT_BUDGET \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \\| đźš« Deprecated \\| Deprecated on 2020-07-22 \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| SALES_CONTRACT_BUDGET \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | SALES_CONTRACT_BUDGET** | | \| Field label \| SALES_CONTRACT_BUDGET \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | Field label | SALES_CONTRACT_BUDGET | | Field type | metric | | Data type | [float.number.value](/apidocs/field-data-types#number) | | đźš« Deprecated | Deprecated on 2020-07-22 | | Destinations | BigQuery | | \| dynamicAllocationImpressions** \| \| --- \| \| \\| Field label \\| Dynamic allocation impressions \\| \\| --- \\| --- \\| \\| Description \\| The number of impressions sent to Ad Exchange / AdSense, regardless of whether they won or lost (total number of dynamic allocation impressions). \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| đźš« Deprecated \\| Deprecated on 2019-11-25 \\| \| \| Field label \| Dynamic allocation impressions \| \| Description \| The number of impressions sent to Ad Exchange / AdSense, regardless of whether they won or lost (total number of dynamic allocation impressions). \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2019-11-25 \| | | dynamicAllocationImpressions** | | \| Field label \| Dynamic allocation impressions \| \| --- \| --- \| \| Description \| The number of impressions sent to Ad Exchange / AdSense, regardless of whether they won or lost (total number of dynamic allocation impressions). \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2019-11-25 \| | | Field label | Dynamic allocation impressions | | Description | The number of impressions sent to Ad Exchange / AdSense, regardless of whether they won or lost (total number of dynamic allocation impressions). | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | đźš« Deprecated | Deprecated on 2019-11-25 | | \| CONTRACTED_REVENUE_LOCAL_CONTRACTED_GROSS_REVENUE** \| \| --- \| \| \\| Field label \\| CONTRACTED_REVENUE_LOCAL_CONTRACTED_GROSS_REVENUE \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \\| đźš« Deprecated \\| Deprecated on 2020-07-22 \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| CONTRACTED_REVENUE_LOCAL_CONTRACTED_GROSS_REVENUE \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | CONTRACTED_REVENUE_LOCAL_CONTRACTED_GROSS_REVENUE** | | \| Field label \| CONTRACTED_REVENUE_LOCAL_CONTRACTED_GROSS_REVENUE \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | Field label | CONTRACTED_REVENUE_LOCAL_CONTRACTED_GROSS_REVENUE | | Field type | metric | | Data type | [float.number.value](/apidocs/field-data-types#number) | | đźš« Deprecated | Deprecated on 2020-07-22 | | Destinations | BigQuery | | \| dynamicAllocationRevenue** \| \| --- \| \| \\| Field label \\| Dynamic allocation revenue \\| \\| --- \\| --- \\| \\| Description \\| Revenue generated from ads delivered for dynamic allocation when no line item reservation could be found by the ad server for inventory-level dynamic allocation. For Ad Manager 360 networks, this includes line item-level dynamic allocation as well. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| đźš« Deprecated \\| Deprecated on 2019-11-25 \\| \| \| Field label \| Dynamic allocation revenue \| \| Description \| Revenue generated from ads delivered for dynamic allocation when no line item reservation could be found by the ad server for inventory-level dynamic allocation. For Ad Manager 360 networks, this includes line item-level dynamic allocation as well. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2019-11-25 \| | | dynamicAllocationRevenue** | | \| Field label \| Dynamic allocation revenue \| \| --- \| --- \| \| Description \| Revenue generated from ads delivered for dynamic allocation when no line item reservation could be found by the ad server for inventory-level dynamic allocation. For Ad Manager 360 networks, this includes line item-level dynamic allocation as well. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2019-11-25 \| | | Field label | Dynamic allocation revenue | | Description | Revenue generated from ads delivered for dynamic allocation when no line item reservation could be found by the ad server for inventory-level dynamic allocation. For Ad Manager 360 networks, this includes line item-level dynamic allocation as well. | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | đźš« Deprecated | Deprecated on 2019-11-25 | | \| BILLING_BILLABLE_NET_REVENUE** \| \| --- \| \| \\| Field label \\| BILLING_BILLABLE_NET_REVENUE \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \\| đźš« Deprecated \\| Deprecated on 2020-07-22 \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| BILLING_BILLABLE_NET_REVENUE \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | BILLING_BILLABLE_NET_REVENUE** | | \| Field label \| BILLING_BILLABLE_NET_REVENUE \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | Field label | BILLING_BILLABLE_NET_REVENUE | | Field type | metric | | Data type | [float.number.value](/apidocs/field-data-types#number) | | đźš« Deprecated | Deprecated on 2020-07-22 | | Destinations | BigQuery | | \| dynamicAllocationRevenuePerc** \| \| --- \| \| \\| Field label \\| Total dynamic allocation revenue % \\| \\| --- \\| --- \\| \\| Description \\| The ratio of revenue to the total revenue earned from the dynamic allocation CPM, CPC and CPD ads delivered when no line item reservation could be found by the ad server for inventory-level dynamic allocation. For Ad Manager 360 networks, this includes line item-level dynamic allocation as well. \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \\| đźš« Deprecated \\| Deprecated on 2019-11-25 \\| \| \| Field label \| Total dynamic allocation revenue % \| \| Description \| The ratio of revenue to the total revenue earned from the dynamic allocation CPM, CPC and CPD ads delivered when no line item reservation could be found by the ad server for inventory-level dynamic allocation. For Ad Manager 360 networks, this includes line item-level dynamic allocation as well. \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2019-11-25 \| | | dynamicAllocationRevenuePerc** | | \| Field label \| Total dynamic allocation revenue % \| \| --- \| --- \| \| Description \| The ratio of revenue to the total revenue earned from the dynamic allocation CPM, CPC and CPD ads delivered when no line item reservation could be found by the ad server for inventory-level dynamic allocation. For Ad Manager 360 networks, this includes line item-level dynamic allocation as well. \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2019-11-25 \| | | Field label | Total dynamic allocation revenue % | | Description | The ratio of revenue to the total revenue earned from the dynamic allocation CPM, CPC and CPD ads delivered when no line item reservation could be found by the ad server for inventory-level dynamic allocation. For Ad Manager 360 networks, this includes line item-level dynamic allocation as well. | | Field type | metric | | Data type | [float.number.ratio](/apidocs/field-data-types#number) | | đźš« Deprecated | Deprecated on 2019-11-25 | | \| RECONCILIATION_THIRD_PARTY_VOLUME** \| \| --- \| \| \\| Field label \\| RECONCILIATION_THIRD_PARTY_VOLUME \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \\| đźš« Deprecated \\| Deprecated on 2020-07-22 \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| RECONCILIATION_THIRD_PARTY_VOLUME \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | RECONCILIATION_THIRD_PARTY_VOLUME** | | \| Field label \| RECONCILIATION_THIRD_PARTY_VOLUME \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | Field label | RECONCILIATION_THIRD_PARTY_VOLUME | | Field type | metric | | Data type | [float.number.value](/apidocs/field-data-types#number) | | đźš« Deprecated | Deprecated on 2020-07-22 | | Destinations | BigQuery | | \| dynamicAllocationRevenuePercWithoutCPD** \| \| --- \| \| \\| Field label \\| Total dynamic allocation revenue % (without CPD) \\| \\| --- \\| --- \\| \\| Description \\| The ratio of revenue to the total revenue earned from the dynamic allocation CPM and CPC ads delivered when no line item reservation could be found by the ad server for inventory-level dynamic allocation. For Ad Manager 360 networks, this includes line item-level dynamic allocation as well. \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \\| đźš« Deprecated \\| Deprecated on 2019-11-25 \\| \| \| Field label \| Total dynamic allocation revenue % (without CPD) \| \| Description \| The ratio of revenue to the total revenue earned from the dynamic allocation CPM and CPC ads delivered when no line item reservation could be found by the ad server for inventory-level dynamic allocation. For Ad Manager 360 networks, this includes line item-level dynamic allocation as well. \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2019-11-25 \| | | dynamicAllocationRevenuePercWithoutCPD** | | \| Field label \| Total dynamic allocation revenue % (without CPD) \| \| --- \| --- \| \| Description \| The ratio of revenue to the total revenue earned from the dynamic allocation CPM and CPC ads delivered when no line item reservation could be found by the ad server for inventory-level dynamic allocation. For Ad Manager 360 networks, this includes line item-level dynamic allocation as well. \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2019-11-25 \| | | Field label | Total dynamic allocation revenue % (without CPD) | | Description | The ratio of revenue to the total revenue earned from the dynamic allocation CPM and CPC ads delivered when no line item reservation could be found by the ad server for inventory-level dynamic allocation. For Ad Manager 360 networks, this includes line item-level dynamic allocation as well. | | Field type | metric | | Data type | [float.number.ratio](/apidocs/field-data-types#number) | | đźš« Deprecated | Deprecated on 2019-11-25 | | \| BILLING_LOCAL_BILLABLE_GROSS_REVENUE** \| \| --- \| \| \\| Field label \\| BILLING_LOCAL_BILLABLE_GROSS_REVENUE \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \\| đźš« Deprecated \\| Deprecated on 2020-07-22 \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| BILLING_LOCAL_BILLABLE_GROSS_REVENUE \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | BILLING_LOCAL_BILLABLE_GROSS_REVENUE** | | \| Field label \| BILLING_LOCAL_BILLABLE_GROSS_REVENUE \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | Field label | BILLING_LOCAL_BILLABLE_GROSS_REVENUE | | Field type | metric | | Data type | [float.number.value](/apidocs/field-data-types#number) | | đźš« Deprecated | Deprecated on 2020-07-22 | | Destinations | BigQuery | | \| AD_REQUESTS** \| \| --- \| \| \\| Field label \\| Ad requests \\| \\| --- \\| --- \\| \\| Description \\| The number of ad requests issued by mapped Ad Exchange properties. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| đźš« Deprecated \\| Deprecated on 2020-06-24 \\| \| \| Field label \| Ad requests \| \| Description \| The number of ad requests issued by mapped Ad Exchange properties. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-06-24 \| | | AD_REQUESTS** | | \| Field label \| Ad requests \| \| --- \| --- \| \| Description \| The number of ad requests issued by mapped Ad Exchange properties. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-06-24 \| | | Field label | Ad requests | | Description | The number of ad requests issued by mapped Ad Exchange properties. | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | đźš« Deprecated | Deprecated on 2020-06-24 | | \| BILLING_CAP_QUANTITY** \| \| --- \| \| \\| Field label \\| BILLING_CAP_QUANTITY \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \\| đźš« Deprecated \\| Deprecated on 2020-07-22 \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| BILLING_CAP_QUANTITY \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | BILLING_CAP_QUANTITY** | | \| Field label \| BILLING_CAP_QUANTITY \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | Field label | BILLING_CAP_QUANTITY | | Field type | metric | | Data type | [float.number.value](/apidocs/field-data-types#number) | | đźš« Deprecated | Deprecated on 2020-07-22 | | Destinations | BigQuery | | \| UNIFIED_REVENUE_UNRECONCILED_VOLUME** \| \| --- \| \| \\| Field label \\| Unreconciled volume of the ProposalLineItem \\| \\| --- \\| --- \\| \\| Description \\| The unreconciled volume of the ProposalLineItem for each cycle. Volume represents impressions for rate type CPM, clicks for CPC and days for CPD. \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \\| đźš« Deprecated \\| Deprecated on 2020-07-22 \\| \| \| Field label \| Unreconciled volume of the ProposalLineItem \| \| Description \| The unreconciled volume of the ProposalLineItem for each cycle. Volume represents impressions for rate type CPM, clicks for CPC and days for CPD. \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| | | UNIFIED_REVENUE_UNRECONCILED_VOLUME** | | \| Field label \| Unreconciled volume of the ProposalLineItem \| \| --- \| --- \| \| Description \| The unreconciled volume of the ProposalLineItem for each cycle. Volume represents impressions for rate type CPM, clicks for CPC and days for CPD. \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| | | Field label | Unreconciled volume of the ProposalLineItem | | Description | The unreconciled volume of the ProposalLineItem for each cycle. Volume represents impressions for rate type CPM, clicks for CPC and days for CPD. | | Field type | metric | | Data type | [float.number.value](/apidocs/field-data-types#number) | | đźš« Deprecated | Deprecated on 2020-07-22 | | \| SALES_CONTRACT_BUFFERED_CLICKS** \| \| --- \| \| \\| Field label \\| SALES_CONTRACT_BUFFERED_CLICKS \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| đźš« Deprecated \\| Deprecated on 2020-07-22 \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| SALES_CONTRACT_BUFFERED_CLICKS \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | SALES_CONTRACT_BUFFERED_CLICKS** | | \| Field label \| SALES_CONTRACT_BUFFERED_CLICKS \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | Field label | SALES_CONTRACT_BUFFERED_CLICKS | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | đźš« Deprecated | Deprecated on 2020-07-22 | | Destinations | BigQuery | | \| UNIFIED_REVENUE_FORECASTED_VOLUME** \| \| --- \| \| \\| Field label \\| Forecasted volume of the ProposalLineItem \\| \\| --- \\| --- \\| \\| Description \\| The forecasted volume of the ProposalLineItem for each cycle. Volume represents impressions for rate type CPM, clicks for CPC and days for CPD. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| đźš« Deprecated \\| Deprecated on 2020-07-22 \\| \| \| Field label \| Forecasted volume of the ProposalLineItem \| \| Description \| The forecasted volume of the ProposalLineItem for each cycle. Volume represents impressions for rate type CPM, clicks for CPC and days for CPD. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| | | UNIFIED_REVENUE_FORECASTED_VOLUME** | | \| Field label \| Forecasted volume of the ProposalLineItem \| \| --- \| --- \| \| Description \| The forecasted volume of the ProposalLineItem for each cycle. Volume represents impressions for rate type CPM, clicks for CPC and days for CPD. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| | | Field label | Forecasted volume of the ProposalLineItem | | Description | The forecasted volume of the ProposalLineItem for each cycle. Volume represents impressions for rate type CPM, clicks for CPC and days for CPD. | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | đźš« Deprecated | Deprecated on 2020-07-22 | | \| SALES_TOTAL_TOTAL_CONTRACTED_GROSS_REVENUE** \| \| --- \| \| \\| Field label \\| SALES_TOTAL_TOTAL_CONTRACTED_GROSS_REVENUE \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \\| đźš« Deprecated \\| Deprecated on 2020-07-22 \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| SALES_TOTAL_TOTAL_CONTRACTED_GROSS_REVENUE \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | SALES_TOTAL_TOTAL_CONTRACTED_GROSS_REVENUE** | | \| Field label \| SALES_TOTAL_TOTAL_CONTRACTED_GROSS_REVENUE \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | Field label | SALES_TOTAL_TOTAL_CONTRACTED_GROSS_REVENUE | | Field type | metric | | Data type | [float.number.value](/apidocs/field-data-types#number) | | đźš« Deprecated | Deprecated on 2020-07-22 | | Destinations | BigQuery | | \| UNIFIED_REVENUE_UNIFIED_VOLUME** \| \| --- \| \| \\| Field label \\| Unified volume of the ProposalLineItem \\| \\| --- \\| --- \\| \\| Description \\| The unified volume of the ProposalLineItem for each cycle. Volume represents impressions for rate type CPM, clicks for CPC and days for CPD. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| đźš« Deprecated \\| Deprecated on 2020-07-22 \\| \| \| Field label \| Unified volume of the ProposalLineItem \| \| Description \| The unified volume of the ProposalLineItem for each cycle. Volume represents impressions for rate type CPM, clicks for CPC and days for CPD. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| | | UNIFIED_REVENUE_UNIFIED_VOLUME** | | \| Field label \| Unified volume of the ProposalLineItem \| \| --- \| --- \| \| Description \| The unified volume of the ProposalLineItem for each cycle. Volume represents impressions for rate type CPM, clicks for CPC and days for CPD. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| | | Field label | Unified volume of the ProposalLineItem | | Description | The unified volume of the ProposalLineItem for each cycle. Volume represents impressions for rate type CPM, clicks for CPC and days for CPD. | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | đźš« Deprecated | Deprecated on 2020-07-22 | | \| SCHEDULED_LOCAL_SCHEDULED_NET_REVENUE** \| \| --- \| \| \\| Field label \\| SCHEDULED_LOCAL_SCHEDULED_NET_REVENUE \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \\| đźš« Deprecated \\| Deprecated on 2020-07-22 \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| SCHEDULED_LOCAL_SCHEDULED_NET_REVENUE \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | SCHEDULED_LOCAL_SCHEDULED_NET_REVENUE** | | \| Field label \| SCHEDULED_LOCAL_SCHEDULED_NET_REVENUE \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | Field label | SCHEDULED_LOCAL_SCHEDULED_NET_REVENUE | | Field type | metric | | Data type | [float.number.value](/apidocs/field-data-types#number) | | đźš« Deprecated | Deprecated on 2020-07-22 | | Destinations | BigQuery | | \| REACH** \| \| --- \| \| \\| Field label \\| Unique visitors \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| đźš« Deprecated \\| Deprecated on 2020-07-29 \\| \| \| Field label \| Unique visitors \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-29 \| | | REACH** | | \| Field label \| Unique visitors \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-29 \| | | Field label | Unique visitors | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | đźš« Deprecated | Deprecated on 2020-07-29 | | \| EXPECTED_REVENUE_EXPECTED_NET_REVENUE** \| \| --- \| \| \\| Field label \\| EXPECTED_REVENUE_EXPECTED_NET_REVENUE \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| đźš« Deprecated \\| Deprecated on 2020-07-22 \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| EXPECTED_REVENUE_EXPECTED_NET_REVENUE \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | EXPECTED_REVENUE_EXPECTED_NET_REVENUE** | | \| Field label \| EXPECTED_REVENUE_EXPECTED_NET_REVENUE \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | Field label | EXPECTED_REVENUE_EXPECTED_NET_REVENUE | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | đźš« Deprecated | Deprecated on 2020-07-22 | | Destinations | BigQuery | | \| REACH_AVERAGE_REVENUE** \| \| --- \| \| \\| Field label \\| Average revenue per visitor \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \\| đźš« Deprecated \\| Deprecated on 2020-07-22 \\| \| \| Field label \| Average revenue per visitor \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| | | REACH_AVERAGE_REVENUE** | | \| Field label \| Average revenue per visitor \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| | | Field label | Average revenue per visitor | | Field type | metric | | Data type | [float.number.value](/apidocs/field-data-types#number) | | đźš« Deprecated | Deprecated on 2020-07-22 | | \| UNIFIED_REVENUE_UNIFIED_GROSS_REVENUE** \| \| --- \| \| \\| Field label \\| UNIFIED_REVENUE_UNIFIED_GROSS_REVENUE \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \\| đźš« Deprecated \\| Deprecated on 2020-07-22 \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| UNIFIED_REVENUE_UNIFIED_GROSS_REVENUE \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | UNIFIED_REVENUE_UNIFIED_GROSS_REVENUE** | | \| Field label \| UNIFIED_REVENUE_UNIFIED_GROSS_REVENUE \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | Field label | UNIFIED_REVENUE_UNIFIED_GROSS_REVENUE | | Field type | metric | | Data type | [float.number.value](/apidocs/field-data-types#number) | | đźš« Deprecated | Deprecated on 2020-07-22 | | Destinations | BigQuery | | \| REACH_FREQUENCY** \| \| --- \| \| \\| Field label \\| Average impressions per visitor \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| đźš« Deprecated \\| Deprecated on 2020-07-29 \\| \| \| Field label \| Average impressions per visitor \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-29 \| | | REACH_FREQUENCY** | | \| Field label \| Average impressions per visitor \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-29 \| | | Field label | Average impressions per visitor | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | đźš« Deprecated | Deprecated on 2020-07-29 | | \| SALES_CONTRACT_CONTRACTED_CLICKS** \| \| --- \| \| \\| Field label \\| SALES_CONTRACT_CONTRACTED_CLICKS \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| đźš« Deprecated \\| Deprecated on 2020-07-22 \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| SALES_CONTRACT_CONTRACTED_CLICKS \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | SALES_CONTRACT_CONTRACTED_CLICKS** | | \| Field label \| SALES_CONTRACT_CONTRACTED_CLICKS \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | Field label | SALES_CONTRACT_CONTRACTED_CLICKS | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | đźš« Deprecated | Deprecated on 2020-07-22 | | Destinations | BigQuery | | \| AD_REQUESTS_COVERAGE** \| \| --- \| \| \\| Field label \\| Coverage \\| \\| --- \\| --- \\| \\| Description \\| The coverage reported by mapped Ad Exchange properties. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| đźš« Deprecated \\| Deprecated on 2023-02-14 \\| \| \| Field label \| Coverage \| \| Description \| The coverage reported by mapped Ad Exchange properties. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2023-02-14 \| | | AD_REQUESTS_COVERAGE** | | \| Field label \| Coverage \| \| --- \| --- \| \| Description \| The coverage reported by mapped Ad Exchange properties. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2023-02-14 \| | | Field label | Coverage | | Description | The coverage reported by mapped Ad Exchange properties. | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | đźš« Deprecated | Deprecated on 2023-02-14 | | \| CONTRACTED_REVENUE_LOCAL_CONTRACTED_VAT** \| \| --- \| \| \\| Field label \\| CONTRACTED_REVENUE_LOCAL_CONTRACTED_VAT \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \\| đźš« Deprecated \\| Deprecated on 2020-07-22 \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| CONTRACTED_REVENUE_LOCAL_CONTRACTED_VAT \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | CONTRACTED_REVENUE_LOCAL_CONTRACTED_VAT** | | \| Field label \| CONTRACTED_REVENUE_LOCAL_CONTRACTED_VAT \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | Field label | CONTRACTED_REVENUE_LOCAL_CONTRACTED_VAT | | Field type | metric | | Data type | [float.number.value](/apidocs/field-data-types#number) | | đźš« Deprecated | Deprecated on 2020-07-22 | | Destinations | BigQuery | | \| DEALS_AD_REQUESTS** \| \| --- \| \| \\| Field label \\| Deals ad requests \\| \\| --- \\| --- \\| \\| Description \\| Total ad requests associated with a given Deal, for mapped Ad Exchange properties. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| đźš« Deprecated \\| Deprecated on 2023-02-14 \\| \| \| Field label \| Deals ad requests \| \| Description \| Total ad requests associated with a given Deal, for mapped Ad Exchange properties. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2023-02-14 \| | | DEALS_AD_REQUESTS** | | \| Field label \| Deals ad requests \| \| --- \| --- \| \| Description \| Total ad requests associated with a given Deal, for mapped Ad Exchange properties. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2023-02-14 \| | | Field label | Deals ad requests | | Description | Total ad requests associated with a given Deal, for mapped Ad Exchange properties. | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | đźš« Deprecated | Deprecated on 2023-02-14 | | \| CONTRACTED_REVENUE_CONTRACTED_NET_REVENUE** \| \| --- \| \| \\| Field label \\| CONTRACTED_REVENUE_CONTRACTED_NET_REVENUE \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \\| đźš« Deprecated \\| Deprecated on 2020-07-22 \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| CONTRACTED_REVENUE_CONTRACTED_NET_REVENUE \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | CONTRACTED_REVENUE_CONTRACTED_NET_REVENUE** | | \| Field label \| CONTRACTED_REVENUE_CONTRACTED_NET_REVENUE \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | Field label | CONTRACTED_REVENUE_CONTRACTED_NET_REVENUE | | Field type | metric | | Data type | [float.number.value](/apidocs/field-data-types#number) | | đźš« Deprecated | Deprecated on 2020-07-22 | | Destinations | BigQuery | | \| AD_EXCHANGE_ACTIVE_VIEW_MEASURABLE** \| \| --- \| \| \\| Field label \\| Ad Exchange estimated % of impressions \\| \\| --- \\| --- \\| \\| Description \\| The estimated percentage of impressions generated by mapped Ad Exchange properties that are eligible for Active View measurement. \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \\| đźš« Deprecated \\| Deprecated on 2023-02-14 \\| \| \| Field label \| Ad Exchange estimated % of impressions \| \| Description \| The estimated percentage of impressions generated by mapped Ad Exchange properties that are eligible for Active View measurement. \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2023-02-14 \| | | AD_EXCHANGE_ACTIVE_VIEW_MEASURABLE** | | \| Field label \| Ad Exchange estimated % of impressions \| \| --- \| --- \| \| Description \| The estimated percentage of impressions generated by mapped Ad Exchange properties that are eligible for Active View measurement. \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2023-02-14 \| | | Field label | Ad Exchange estimated % of impressions | | Description | The estimated percentage of impressions generated by mapped Ad Exchange properties that are eligible for Active View measurement. | | Field type | metric | | Data type | [float.number.value](/apidocs/field-data-types#number) | | đźš« Deprecated | Deprecated on 2023-02-14 | | \| SCHEDULED_SCHEDULED_IMPRESSIONS** \| \| --- \| \| \\| Field label \\| SCHEDULED_SCHEDULED_IMPRESSIONS \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| đźš« Deprecated \\| Deprecated on 2020-07-22 \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| SCHEDULED_SCHEDULED_IMPRESSIONS \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | SCHEDULED_SCHEDULED_IMPRESSIONS** | | \| Field label \| SCHEDULED_SCHEDULED_IMPRESSIONS \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | Field label | SCHEDULED_SCHEDULED_IMPRESSIONS | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | đźš« Deprecated | Deprecated on 2020-07-22 | | Destinations | BigQuery | | \| AD_EXCHANGE_ACTIVE_VIEW_VIEWABLE** \| \| --- \| \| \\| Field label \\| Ad Exchange % of viewable impressions for measurable impressions \\| \\| --- \\| --- \\| \\| Description \\| The percentage of viewable impressions out of all measurable impressions generated by mapped Ad Exchange properties. \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.percentage](/apidocs/field-data-types#number) \\| \\| đźš« Deprecated \\| Deprecated on 2023-02-14 \\| \| \| Field label \| Ad Exchange % of viewable impressions for measurable impressions \| \| Description \| The percentage of viewable impressions out of all measurable impressions generated by mapped Ad Exchange properties. \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2023-02-14 \| | | AD_EXCHANGE_ACTIVE_VIEW_VIEWABLE** | | \| Field label \| Ad Exchange % of viewable impressions for measurable impressions \| \| --- \| --- \| \| Description \| The percentage of viewable impressions out of all measurable impressions generated by mapped Ad Exchange properties. \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2023-02-14 \| | | Field label | Ad Exchange % of viewable impressions for measurable impressions | | Description | The percentage of viewable impressions out of all measurable impressions generated by mapped Ad Exchange properties. | | Field type | metric | | Data type | [float.number.percentage](/apidocs/field-data-types#number) | | đźš« Deprecated | Deprecated on 2023-02-14 | | \| RECONCILIATION_CLICK_DISCREPANCY** \| \| --- \| \| \\| Field label \\| RECONCILIATION_CLICK_DISCREPANCY \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| đźš« Deprecated \\| Deprecated on 2020-07-22 \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| RECONCILIATION_CLICK_DISCREPANCY \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | RECONCILIATION_CLICK_DISCREPANCY** | | \| Field label \| RECONCILIATION_CLICK_DISCREPANCY \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | Field label | RECONCILIATION_CLICK_DISCREPANCY | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | đźš« Deprecated | Deprecated on 2020-07-22 | | Destinations | BigQuery | | \| AD_EXCHANGE_ACTIVE_VIEW_ENABLED_IMPRESSIONS** \| \| --- \| \| \\| Field label \\| Ad Exchange total number of impressions \\| \\| --- \\| --- \\| \\| Description \\| Total number of impressions generated by mapped Ad Exchange properties that were eligible to measure viewability. \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \\| đźš« Deprecated \\| Deprecated on 2023-02-14 \\| \| \| Field label \| Ad Exchange total number of impressions \| \| Description \| Total number of impressions generated by mapped Ad Exchange properties that were eligible to measure viewability. \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2023-02-14 \| | | AD_EXCHANGE_ACTIVE_VIEW_ENABLED_IMPRESSIONS** | | \| Field label \| Ad Exchange total number of impressions \| \| --- \| --- \| \| Description \| Total number of impressions generated by mapped Ad Exchange properties that were eligible to measure viewability. \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2023-02-14 \| | | Field label | Ad Exchange total number of impressions | | Description | Total number of impressions generated by mapped Ad Exchange properties that were eligible to measure viewability. | | Field type | metric | | Data type | [float.number.value](/apidocs/field-data-types#number) | | đźš« Deprecated | Deprecated on 2023-02-14 | | \| RECONCILIATION_RECONCILED_VOLUME** \| \| --- \| \| \\| Field label \\| RECONCILIATION_RECONCILED_VOLUME \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \\| đźš« Deprecated \\| Deprecated on 2020-07-22 \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| RECONCILIATION_RECONCILED_VOLUME \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | RECONCILIATION_RECONCILED_VOLUME** | | \| Field label \| RECONCILIATION_RECONCILED_VOLUME \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | Field label | RECONCILIATION_RECONCILED_VOLUME | | Field type | metric | | Data type | [float.number.value](/apidocs/field-data-types#number) | | đźš« Deprecated | Deprecated on 2020-07-22 | | Destinations | BigQuery | | \| AD_EXCHANGE_ACTIVE_VIEW_MEASURED_IMPRESSIONS** \| \| --- \| \| \\| Field label \\| Ad Exchange eligible impressions \\| \\| --- \\| --- \\| \\| Description \\| Total number of eligible impressions generated by mapped Ad Exchange properties that were measurable by Active View. \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \\| đźš« Deprecated \\| Deprecated on 2023-02-14 \\| \| \| Field label \| Ad Exchange eligible impressions \| \| Description \| Total number of eligible impressions generated by mapped Ad Exchange properties that were measurable by Active View. \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2023-02-14 \| | | AD_EXCHANGE_ACTIVE_VIEW_MEASURED_IMPRESSIONS** | | \| Field label \| Ad Exchange eligible impressions \| \| --- \| --- \| \| Description \| Total number of eligible impressions generated by mapped Ad Exchange properties that were measurable by Active View. \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2023-02-14 \| | | Field label | Ad Exchange eligible impressions | | Description | Total number of eligible impressions generated by mapped Ad Exchange properties that were measurable by Active View. | | Field type | metric | | Data type | [float.number.value](/apidocs/field-data-types#number) | | đźš« Deprecated | Deprecated on 2023-02-14 | | \| SALES_PIPELINE_PIPELINE_AGENCY_COMMISSION** \| \| --- \| \| \\| Field label \\| SALES_PIPELINE_PIPELINE_AGENCY_COMMISSION \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \\| đźš« Deprecated \\| Deprecated on 2020-07-22 \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| SALES_PIPELINE_PIPELINE_AGENCY_COMMISSION \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | SALES_PIPELINE_PIPELINE_AGENCY_COMMISSION** | | \| Field label \| SALES_PIPELINE_PIPELINE_AGENCY_COMMISSION \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | Field label | SALES_PIPELINE_PIPELINE_AGENCY_COMMISSION | | Field type | metric | | Data type | [float.number.value](/apidocs/field-data-types#number) | | đźš« Deprecated | Deprecated on 2020-07-22 | | Destinations | BigQuery | | \| AD_EXCHANGE_ACTIVE_VIEW_VIEWED_IMPRESSIONS** \| \| --- \| \| \\| Field label \\| Ad Exchange total number of active view measurable impressions \\| \\| --- \\| --- \\| \\| Description \\| Total number of Active View measurable impressions generated by mapped Ad Exchange properties that were viewable. \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \\| đźš« Deprecated \\| Deprecated on 2023-02-14 \\| \| \| Field label \| Ad Exchange total number of active view measurable impressions \| \| Description \| Total number of Active View measurable impressions generated by mapped Ad Exchange properties that were viewable. \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2023-02-14 \| | | AD_EXCHANGE_ACTIVE_VIEW_VIEWED_IMPRESSIONS** | | \| Field label \| Ad Exchange total number of active view measurable impressions \| \| --- \| --- \| \| Description \| Total number of Active View measurable impressions generated by mapped Ad Exchange properties that were viewable. \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2023-02-14 \| | | Field label | Ad Exchange total number of active view measurable impressions | | Description | Total number of Active View measurable impressions generated by mapped Ad Exchange properties that were viewable. | | Field type | metric | | Data type | [float.number.value](/apidocs/field-data-types#number) | | đźš« Deprecated | Deprecated on 2023-02-14 | | \| RECONCILIATION_DFP_VOLUME** \| \| --- \| \| \\| Field label \\| RECONCILIATION_DFP_VOLUME \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| đźš« Deprecated \\| Deprecated on 2020-07-22 \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| RECONCILIATION_DFP_VOLUME \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | RECONCILIATION_DFP_VOLUME** | | \| Field label \| RECONCILIATION_DFP_VOLUME \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | Field label | RECONCILIATION_DFP_VOLUME | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | đźš« Deprecated | Deprecated on 2020-07-22 | | Destinations | BigQuery | | \| AD_EXCHANGE_AVERAGE_VIEWABLE_TIME** \| \| --- \| \| \\| Field label \\| AdExchange avg time (sec) for an ad impression \\| \\| --- \\| --- \\| \\| Description \\| The average time (in seconds) that an individual ad impression generated by mapped Ad Exchange properties was viewable. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| đźš« Deprecated \\| Deprecated on 2023-02-14 \\| \| \| Field label \| AdExchange avg time (sec) for an ad impression \| \| Description \| The average time (in seconds) that an individual ad impression generated by mapped Ad Exchange properties was viewable. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2023-02-14 \| | | AD_EXCHANGE_AVERAGE_VIEWABLE_TIME** | | \| Field label \| AdExchange avg time (sec) for an ad impression \| \| --- \| --- \| \| Description \| The average time (in seconds) that an individual ad impression generated by mapped Ad Exchange properties was viewable. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2023-02-14 \| | | Field label | AdExchange avg time (sec) for an ad impression | | Description | The average time (in seconds) that an individual ad impression generated by mapped Ad Exchange properties was viewable. | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | đźš« Deprecated | Deprecated on 2023-02-14 | | \| DISCOUNTS_BREAKDOWN_BILLABLE_NET_OVERALL_DISCOUNT** \| \| --- \| \| \\| Field label \\| DISCOUNTS_BREAKDOWN_BILLABLE_NET_OVERALL_DISCOUNT \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \\| đźš« Deprecated \\| Deprecated on 2020-07-22 \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| DISCOUNTS_BREAKDOWN_BILLABLE_NET_OVERALL_DISCOUNT \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | DISCOUNTS_BREAKDOWN_BILLABLE_NET_OVERALL_DISCOUNT** | | \| Field label \| DISCOUNTS_BREAKDOWN_BILLABLE_NET_OVERALL_DISCOUNT \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | Field label | DISCOUNTS_BREAKDOWN_BILLABLE_NET_OVERALL_DISCOUNT | | Field type | metric | | Data type | [float.number.value](/apidocs/field-data-types#number) | | đźš« Deprecated | Deprecated on 2020-07-22 | | Destinations | BigQuery | | \| controlImpressions** \| \| --- \| \| \\| Field label \\| Control impressions \\| \\| --- \\| --- \\| \\| Description \\| The number of control (unoptimized) impressions delivered for an ad for which the optimization feature has been enabled. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| đźš« Deprecated \\| Deprecated on 2023-04-21 \\| \| \| Field label \| Control impressions \| \| Description \| The number of control (unoptimized) impressions delivered for an ad for which the optimization feature has been enabled. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2023-04-21 \| | | controlImpressions** | | \| Field label \| Control impressions \| \| --- \| --- \| \| Description \| The number of control (unoptimized) impressions delivered for an ad for which the optimization feature has been enabled. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2023-04-21 \| | | Field label | Control impressions | | Description | The number of control (unoptimized) impressions delivered for an ad for which the optimization feature has been enabled. | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | đźš« Deprecated | Deprecated on 2023-04-21 | | \| BILLING_BILLABLE_NET_REVENUE_BEFORE_MANUAL_ADJUSTMENT** \| \| --- \| \| \\| Field label \\| BILLING_BILLABLE_NET_REVENUE_BEFORE_MANUAL_ADJUSTMENT \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \\| đźš« Deprecated \\| Deprecated on 2020-07-22 \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| BILLING_BILLABLE_NET_REVENUE_BEFORE_MANUAL_ADJUSTMENT \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | BILLING_BILLABLE_NET_REVENUE_BEFORE_MANUAL_ADJUSTMENT** | | \| Field label \| BILLING_BILLABLE_NET_REVENUE_BEFORE_MANUAL_ADJUSTMENT \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | Field label | BILLING_BILLABLE_NET_REVENUE_BEFORE_MANUAL_ADJUSTMENT | | Field type | metric | | Data type | [float.number.value](/apidocs/field-data-types#number) | | đźš« Deprecated | Deprecated on 2020-07-22 | | Destinations | BigQuery | | \| controlClicks** \| \| --- \| \| \\| Field label \\| Control clicks \\| \\| --- \\| --- \\| \\| Description \\| Number of clicks resulting from the delivery of control (unoptimized) impressions for an ad for which the optimization feature has been enabled. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| đźš« Deprecated \\| Deprecated on 2023-04-21 \\| \| \| Field label \| Control clicks \| \| Description \| Number of clicks resulting from the delivery of control (unoptimized) impressions for an ad for which the optimization feature has been enabled. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2023-04-21 \| | | controlClicks** | | \| Field label \| Control clicks \| \| --- \| --- \| \| Description \| Number of clicks resulting from the delivery of control (unoptimized) impressions for an ad for which the optimization feature has been enabled. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2023-04-21 \| | | Field label | Control clicks | | Description | Number of clicks resulting from the delivery of control (unoptimized) impressions for an ad for which the optimization feature has been enabled. | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | đźš« Deprecated | Deprecated on 2023-04-21 | | \| BILLING_BILLABLE_AGENCY_COMMISSION** \| \| --- \| \| \\| Field label \\| BILLING_BILLABLE_AGENCY_COMMISSION \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \\| đźš« Deprecated \\| Deprecated on 2020-07-22 \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| BILLING_BILLABLE_AGENCY_COMMISSION \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | BILLING_BILLABLE_AGENCY_COMMISSION** | | \| Field label \| BILLING_BILLABLE_AGENCY_COMMISSION \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | Field label | BILLING_BILLABLE_AGENCY_COMMISSION | | Field type | metric | | Data type | [float.number.value](/apidocs/field-data-types#number) | | đźš« Deprecated | Deprecated on 2020-07-22 | | Destinations | BigQuery | | \| controlCTR** \| \| --- \| \| \\| Field label \\| Control CTR (%) \\| \\| --- \\| --- \\| \\| Description \\| The CTR for control (unoptimized) impressions for an order for which the optimization feature has been enabled. \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \\| đźš« Deprecated \\| Deprecated on 2023-04-21 \\| \| \| Field label \| Control CTR (%) \| \| Description \| The CTR for control (unoptimized) impressions for an order for which the optimization feature has been enabled. \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2023-04-21 \| | | controlCTR** | | \| Field label \| Control CTR (%) \| \| --- \| --- \| \| Description \| The CTR for control (unoptimized) impressions for an order for which the optimization feature has been enabled. \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2023-04-21 \| | | Field label | Control CTR (%) | | Description | The CTR for control (unoptimized) impressions for an order for which the optimization feature has been enabled. | | Field type | metric | | Data type | [float.number.ratio](/apidocs/field-data-types#number) | | đźš« Deprecated | Deprecated on 2023-04-21 | | \| BILLING_BILLABLE_GROSS_REVENUE_BEFORE_MANUAL_ADJUSTMENT** \| \| --- \| \| \\| Field label \\| BILLING_BILLABLE_GROSS_REVENUE_BEFORE_MANUAL_ADJUSTMENT \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \\| đźš« Deprecated \\| Deprecated on 2020-07-22 \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| BILLING_BILLABLE_GROSS_REVENUE_BEFORE_MANUAL_ADJUSTMENT \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | BILLING_BILLABLE_GROSS_REVENUE_BEFORE_MANUAL_ADJUSTMENT** | | \| Field label \| BILLING_BILLABLE_GROSS_REVENUE_BEFORE_MANUAL_ADJUSTMENT \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | Field label | BILLING_BILLABLE_GROSS_REVENUE_BEFORE_MANUAL_ADJUSTMENT | | Field type | metric | | Data type | [float.number.value](/apidocs/field-data-types#number) | | đźš« Deprecated | Deprecated on 2020-07-22 | | Destinations | BigQuery | | \| optimizedImpressions** \| \| --- \| \| \\| Field label \\| Optimized impressions \\| \\| --- \\| --- \\| \\| Description \\| Number of optimized impressions delivered for an ad for which the optimization feature has been enabled. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| đźš« Deprecated \\| Deprecated on 2023-04-21 \\| \| \| Field label \| Optimized impressions \| \| Description \| Number of optimized impressions delivered for an ad for which the optimization feature has been enabled. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2023-04-21 \| | | optimizedImpressions** | | \| Field label \| Optimized impressions \| \| --- \| --- \| \| Description \| Number of optimized impressions delivered for an ad for which the optimization feature has been enabled. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2023-04-21 \| | | Field label | Optimized impressions | | Description | Number of optimized impressions delivered for an ad for which the optimization feature has been enabled. | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | đźš« Deprecated | Deprecated on 2023-04-21 | | \| EXPECTED_REVENUE_LOCAL_EXPECTED_NET_REVENUE** \| \| --- \| \| \\| Field label \\| EXPECTED_REVENUE_LOCAL_EXPECTED_NET_REVENUE \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| đźš« Deprecated \\| Deprecated on 2020-07-22 \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| EXPECTED_REVENUE_LOCAL_EXPECTED_NET_REVENUE \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | EXPECTED_REVENUE_LOCAL_EXPECTED_NET_REVENUE** | | \| Field label \| EXPECTED_REVENUE_LOCAL_EXPECTED_NET_REVENUE \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | Field label | EXPECTED_REVENUE_LOCAL_EXPECTED_NET_REVENUE | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | đźš« Deprecated | Deprecated on 2020-07-22 | | Destinations | BigQuery | | \| optimizedClicks** \| \| --- \| \| \\| Field label \\| Optimized clicks \\| \\| --- \\| --- \\| \\| Description \\| Number of clicks resulting from the delivery of optimized impressions for an ad for which the optimization feature has been enabled. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| đźš« Deprecated \\| Deprecated on 2023-04-21 \\| \| \| Field label \| Optimized clicks \| \| Description \| Number of clicks resulting from the delivery of optimized impressions for an ad for which the optimization feature has been enabled. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2023-04-21 \| | | optimizedClicks** | | \| Field label \| Optimized clicks \| \| --- \| --- \| \| Description \| Number of clicks resulting from the delivery of optimized impressions for an ad for which the optimization feature has been enabled. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2023-04-21 \| | | Field label | Optimized clicks | | Description | Number of clicks resulting from the delivery of optimized impressions for an ad for which the optimization feature has been enabled. | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | đźš« Deprecated | Deprecated on 2023-04-21 | | \| SALES_TOTAL_TOTAL_CONTRACTED_AGENCY_COMMISSION** \| \| --- \| \| \\| Field label \\| SALES_TOTAL_TOTAL_CONTRACTED_AGENCY_COMMISSION \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \\| đźš« Deprecated \\| Deprecated on 2020-07-22 \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| SALES_TOTAL_TOTAL_CONTRACTED_AGENCY_COMMISSION \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | SALES_TOTAL_TOTAL_CONTRACTED_AGENCY_COMMISSION** | | \| Field label \| SALES_TOTAL_TOTAL_CONTRACTED_AGENCY_COMMISSION \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | Field label | SALES_TOTAL_TOTAL_CONTRACTED_AGENCY_COMMISSION | | Field type | metric | | Data type | [float.number.value](/apidocs/field-data-types#number) | | đźš« Deprecated | Deprecated on 2020-07-22 | | Destinations | BigQuery | | \| nonOptimizedImpressions** \| \| --- \| \| \\| Field label \\| Non-optimized impressions \\| \\| --- \\| --- \\| \\| Description \\| Number of non-optimized impressions delivered for an ad for which the optimization feature has been enabled. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| đźš« Deprecated \\| Deprecated on 2023-04-21 \\| \| \| Field label \| Non-optimized impressions \| \| Description \| Number of non-optimized impressions delivered for an ad for which the optimization feature has been enabled. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2023-04-21 \| | | nonOptimizedImpressions** | | \| Field label \| Non-optimized impressions \| \| --- \| --- \| \| Description \| Number of non-optimized impressions delivered for an ad for which the optimization feature has been enabled. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2023-04-21 \| | | Field label | Non-optimized impressions | | Description | Number of non-optimized impressions delivered for an ad for which the optimization feature has been enabled. | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | đźš« Deprecated | Deprecated on 2023-04-21 | | \| SALES_TOTAL_TOTAL_CONTRACTED_NET_REVENUE** \| \| --- \| \| \\| Field label \\| SALES_TOTAL_TOTAL_CONTRACTED_NET_REVENUE \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \\| đźš« Deprecated \\| Deprecated on 2020-07-22 \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| SALES_TOTAL_TOTAL_CONTRACTED_NET_REVENUE \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | SALES_TOTAL_TOTAL_CONTRACTED_NET_REVENUE** | | \| Field label \| SALES_TOTAL_TOTAL_CONTRACTED_NET_REVENUE \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | Field label | SALES_TOTAL_TOTAL_CONTRACTED_NET_REVENUE | | Field type | metric | | Data type | [float.number.value](/apidocs/field-data-types#number) | | đźš« Deprecated | Deprecated on 2020-07-22 | | Destinations | BigQuery | | \| nonOptimizedClicks** \| \| --- \| \| \\| Field label \\| Non-optimized clicks \\| \\| --- \\| --- \\| \\| Description \\| Number of clicks resulting from the delivery of non-optimized impressions for an ad for which the optimization feature has been enabled. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| đźš« Deprecated \\| Deprecated on 2023-04-21 \\| \| \| Field label \| Non-optimized clicks \| \| Description \| Number of clicks resulting from the delivery of non-optimized impressions for an ad for which the optimization feature has been enabled. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2023-04-21 \| | | nonOptimizedClicks** | | \| Field label \| Non-optimized clicks \| \| --- \| --- \| \| Description \| Number of clicks resulting from the delivery of non-optimized impressions for an ad for which the optimization feature has been enabled. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2023-04-21 \| | | Field label | Non-optimized clicks | | Description | Number of clicks resulting from the delivery of non-optimized impressions for an ad for which the optimization feature has been enabled. | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | đźš« Deprecated | Deprecated on 2023-04-21 | | \| SCHEDULED_LOCAL_SCHEDULED_GROSS_REVENUE** \| \| --- \| \| \\| Field label \\| SCHEDULED_LOCAL_SCHEDULED_GROSS_REVENUE \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \\| đźš« Deprecated \\| Deprecated on 2020-07-22 \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| SCHEDULED_LOCAL_SCHEDULED_GROSS_REVENUE \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | SCHEDULED_LOCAL_SCHEDULED_GROSS_REVENUE** | | \| Field label \| SCHEDULED_LOCAL_SCHEDULED_GROSS_REVENUE \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | Field label | SCHEDULED_LOCAL_SCHEDULED_GROSS_REVENUE | | Field type | metric | | Data type | [float.number.value](/apidocs/field-data-types#number) | | đźš« Deprecated | Deprecated on 2020-07-22 | | Destinations | BigQuery | | \| extraClicks** \| \| --- \| \| \\| Field label \\| Extra clicks \\| \\| --- \\| --- \\| \\| Description \\| Number of extra clicks resulting from the delivery of optimized impressions for an ad for which the optimization feature has been enabled. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| đźš« Deprecated \\| Deprecated on 2023-04-21 \\| \| \| Field label \| Extra clicks \| \| Description \| Number of extra clicks resulting from the delivery of optimized impressions for an ad for which the optimization feature has been enabled. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2023-04-21 \| | | extraClicks** | | \| Field label \| Extra clicks \| \| --- \| --- \| \| Description \| Number of extra clicks resulting from the delivery of optimized impressions for an ad for which the optimization feature has been enabled. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2023-04-21 \| | | Field label | Extra clicks | | Description | Number of extra clicks resulting from the delivery of optimized impressions for an ad for which the optimization feature has been enabled. | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | đźš« Deprecated | Deprecated on 2023-04-21 | | \| SCHEDULED_SCHEDULED_VOLUME** \| \| --- \| \| \\| Field label \\| SCHEDULED_SCHEDULED_VOLUME \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \\| đźš« Deprecated \\| Deprecated on 2020-07-22 \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| SCHEDULED_SCHEDULED_VOLUME \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | SCHEDULED_SCHEDULED_VOLUME** | | \| Field label \| SCHEDULED_SCHEDULED_VOLUME \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | Field label | SCHEDULED_SCHEDULED_VOLUME | | Field type | metric | | Data type | [float.number.value](/apidocs/field-data-types#number) | | đźš« Deprecated | Deprecated on 2020-07-22 | | Destinations | BigQuery | | \| optimizedCTR** \| \| --- \| \| \\| Field label \\| Optimized CTR (%) \\| \\| --- \\| --- \\| \\| Description \\| The CTR for optimized impressions for an ad for which the optimization feature has been enabled. \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \\| đźš« Deprecated \\| Deprecated on 2023-04-21 \\| \| \| Field label \| Optimized CTR (%) \| \| Description \| The CTR for optimized impressions for an ad for which the optimization feature has been enabled. \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2023-04-21 \| | | optimizedCTR** | | \| Field label \| Optimized CTR (%) \| \| --- \| --- \| \| Description \| The CTR for optimized impressions for an ad for which the optimization feature has been enabled. \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2023-04-21 \| | | Field label | Optimized CTR (%) | | Description | The CTR for optimized impressions for an ad for which the optimization feature has been enabled. | | Field type | metric | | Data type | [float.number.ratio](/apidocs/field-data-types#number) | | đźš« Deprecated | Deprecated on 2023-04-21 | | \| SALES_TOTAL_TOTAL_SCHEDULED_NET_REVENUE** \| \| --- \| \| \\| Field label \\| SALES_TOTAL_TOTAL_SCHEDULED_NET_REVENUE \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \\| đźš« Deprecated \\| Deprecated on 2020-07-22 \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| SALES_TOTAL_TOTAL_SCHEDULED_NET_REVENUE \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | SALES_TOTAL_TOTAL_SCHEDULED_NET_REVENUE** | | \| Field label \| SALES_TOTAL_TOTAL_SCHEDULED_NET_REVENUE \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | Field label | SALES_TOTAL_TOTAL_SCHEDULED_NET_REVENUE | | Field type | metric | | Data type | [float.number.value](/apidocs/field-data-types#number) | | đźš« Deprecated | Deprecated on 2020-07-22 | | Destinations | BigQuery | | \| optimizedLift** \| \| --- \| \| \\| Field label \\| Lift \\| \\| --- \\| --- \\| \\| Description \\| The percentage by which optimized CTRs are greater than the unoptimized CTRs. \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \\| đźš« Deprecated \\| Deprecated on 2023-04-21 \\| \| \| Field label \| Lift \| \| Description \| The percentage by which optimized CTRs are greater than the unoptimized CTRs. \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2023-04-21 \| | | optimizedLift** | | \| Field label \| Lift \| \| --- \| --- \| \| Description \| The percentage by which optimized CTRs are greater than the unoptimized CTRs. \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2023-04-21 \| | | Field label | Lift | | Description | The percentage by which optimized CTRs are greater than the unoptimized CTRs. | | Field type | metric | | Data type | [float.number.value](/apidocs/field-data-types#number) | | đźš« Deprecated | Deprecated on 2023-04-21 | | \| mediationImpressions** \| \| --- \| \| \\| Field label \\| Mediation Impressions (deprecated) \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| đźš« Deprecated \\| Deprecated on 2019-02-26 \\| \| \| Field label \| Mediation Impressions (deprecated) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2019-02-26 \| | | mediationImpressions** | | \| Field label \| Mediation Impressions (deprecated) \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2019-02-26 \| | | Field label | Mediation Impressions (deprecated) | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | đźš« Deprecated | Deprecated on 2019-02-26 | | \| optimizedCoverage** \| \| --- \| \| \\| Field label \\| Percent optimized \\| \\| --- \\| --- \\| \\| Description \\| The line item coverage measures how often the traffic was sent for optimization. \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \\| đźš« Deprecated \\| Deprecated on 2023-04-21 \\| \| \| Field label \| Percent optimized \| \| Description \| The line item coverage measures how often the traffic was sent for optimization. \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2023-04-21 \| | | optimizedCoverage** | | \| Field label \| Percent optimized \| \| --- \| --- \| \| Description \| The line item coverage measures how often the traffic was sent for optimization. \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2023-04-21 \| | | Field label | Percent optimized | | Description | The line item coverage measures how often the traffic was sent for optimization. | | Field type | metric | | Data type | [float.number.value](/apidocs/field-data-types#number) | | đźš« Deprecated | Deprecated on 2023-04-21 | | \| UNIFIED_REVENUE_LOCAL_UNIFIED_NET_REVENUE** \| \| --- \| \| \\| Field label \\| UNIFIED_REVENUE_LOCAL_UNIFIED_NET_REVENUE \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \\| đźš« Deprecated \\| Deprecated on 2020-07-22 \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| UNIFIED_REVENUE_LOCAL_UNIFIED_NET_REVENUE \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | UNIFIED_REVENUE_LOCAL_UNIFIED_NET_REVENUE** | | \| Field label \| UNIFIED_REVENUE_LOCAL_UNIFIED_NET_REVENUE \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | Field label | UNIFIED_REVENUE_LOCAL_UNIFIED_NET_REVENUE | | Field type | metric | | Data type | [float.number.value](/apidocs/field-data-types#number) | | đźš« Deprecated | Deprecated on 2020-07-22 | | Destinations | BigQuery | | \| OPTIMIZATION_BEHIND_SCHEDULE_IMPRESSIONS** \| \| --- \| \| \\| Field label \\| Impressions behind schedule \\| \\| --- \\| --- \\| \\| Description \\| The number of impressions that were behind schedule at the time of their delivery. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| đźš« Deprecated \\| Deprecated on 2023-04-21 \\| \| \| Field label \| Impressions behind schedule \| \| Description \| The number of impressions that were behind schedule at the time of their delivery. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2023-04-21 \| | | OPTIMIZATION_BEHIND_SCHEDULE_IMPRESSIONS** | | \| Field label \| Impressions behind schedule \| \| --- \| --- \| \| Description \| The number of impressions that were behind schedule at the time of their delivery. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2023-04-21 \| | | Field label | Impressions behind schedule | | Description | The number of impressions that were behind schedule at the time of their delivery. | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | đźš« Deprecated | Deprecated on 2023-04-21 | | \| UNIFIED_REVENUE_LOCAL_UNIFIED_GROSS_REVENUE** \| \| --- \| \| \\| Field label \\| UNIFIED_REVENUE_LOCAL_UNIFIED_GROSS_REVENUE \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \\| đźš« Deprecated \\| Deprecated on 2020-07-22 \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| UNIFIED_REVENUE_LOCAL_UNIFIED_GROSS_REVENUE \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | UNIFIED_REVENUE_LOCAL_UNIFIED_GROSS_REVENUE** | | \| Field label \| UNIFIED_REVENUE_LOCAL_UNIFIED_GROSS_REVENUE \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | Field label | UNIFIED_REVENUE_LOCAL_UNIFIED_GROSS_REVENUE | | Field type | metric | | Data type | [float.number.value](/apidocs/field-data-types#number) | | đźš« Deprecated | Deprecated on 2020-07-22 | | Destinations | BigQuery | | \| OPTIMIZATION_NO_CLICKS_RECORDED_IMPRESSIONS** \| \| --- \| \| \\| Field label \\| Impressions with no clicks recorded \\| \\| --- \\| --- \\| \\| Description \\| The number of impressions that did not have any clicks recorded in the recent past. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| đźš« Deprecated \\| Deprecated on 2023-04-21 \\| \| \| Field label \| Impressions with no clicks recorded \| \| Description \| The number of impressions that did not have any clicks recorded in the recent past. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2023-04-21 \| | | OPTIMIZATION_NO_CLICKS_RECORDED_IMPRESSIONS** | | \| Field label \| Impressions with no clicks recorded \| \| --- \| --- \| \| Description \| The number of impressions that did not have any clicks recorded in the recent past. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2023-04-21 \| | | Field label | Impressions with no clicks recorded | | Description | The number of impressions that did not have any clicks recorded in the recent past. | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | đźš« Deprecated | Deprecated on 2023-04-21 | | \| SALES_CONTRACT_CONTRACTED_VOLUME** \| \| --- \| \| \\| Field label \\| SALES_CONTRACT_CONTRACTED_VOLUME \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \\| đźš« Deprecated \\| Deprecated on 2020-07-22 \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| SALES_CONTRACT_CONTRACTED_VOLUME \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | SALES_CONTRACT_CONTRACTED_VOLUME** | | \| Field label \| SALES_CONTRACT_CONTRACTED_VOLUME \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | Field label | SALES_CONTRACT_CONTRACTED_VOLUME | | Field type | metric | | Data type | [float.number.value](/apidocs/field-data-types#number) | | đźš« Deprecated | Deprecated on 2020-07-22 | | Destinations | BigQuery | | \| OPTIMIZATION_SPONSORSHIP_IMPRESSIONS** \| \| --- \| \| \\| Field label \\| Sponsorship impressions \\| \\| --- \\| --- \\| \\| Description \\| The number of impressions that were delivered as sponsorship items. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| đźš« Deprecated \\| Deprecated on 2023-04-21 \\| \| \| Field label \| Sponsorship impressions \| \| Description \| The number of impressions that were delivered as sponsorship items. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2023-04-21 \| | | OPTIMIZATION_SPONSORSHIP_IMPRESSIONS** | | \| Field label \| Sponsorship impressions \| \| --- \| --- \| \| Description \| The number of impressions that were delivered as sponsorship items. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2023-04-21 \| | | Field label | Sponsorship impressions | | Description | The number of impressions that were delivered as sponsorship items. | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | đźš« Deprecated | Deprecated on 2023-04-21 | | \| SALES_CONTRACT_CONTRACTED_IMPRESSIONS** \| \| --- \| \| \\| Field label \\| SALES_CONTRACT_CONTRACTED_IMPRESSIONS \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| đźš« Deprecated \\| Deprecated on 2020-07-22 \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| SALES_CONTRACT_CONTRACTED_IMPRESSIONS \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | SALES_CONTRACT_CONTRACTED_IMPRESSIONS** | | \| Field label \| SALES_CONTRACT_CONTRACTED_IMPRESSIONS \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | Field label | SALES_CONTRACT_CONTRACTED_IMPRESSIONS | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | đźš« Deprecated | Deprecated on 2020-07-22 | | Destinations | BigQuery | | \| OPTIMIZATION_AS_FAST_AS_POSSIBLE_IMPRESSIONS** \| \| --- \| \| \\| Field label \\| Impressions serving as fast as possible \\| \\| --- \\| --- \\| \\| Description \\| The number of impressions that were set to deliver as fast as possible. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| đźš« Deprecated \\| Deprecated on 2023-04-21 \\| \| \| Field label \| Impressions serving as fast as possible \| \| Description \| The number of impressions that were set to deliver as fast as possible. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2023-04-21 \| | | OPTIMIZATION_AS_FAST_AS_POSSIBLE_IMPRESSIONS** | | \| Field label \| Impressions serving as fast as possible \| \| --- \| --- \| \| Description \| The number of impressions that were set to deliver as fast as possible. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2023-04-21 \| | | Field label | Impressions serving as fast as possible | | Description | The number of impressions that were set to deliver as fast as possible. | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | đźš« Deprecated | Deprecated on 2023-04-21 | | \| CONTRACTED_REVENUE_CONTRACTED_AGENCY_COMMISSION** \| \| --- \| \| \\| Field label \\| CONTRACTED_REVENUE_CONTRACTED_AGENCY_COMMISSION \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| đźš« Deprecated \\| Deprecated on 2020-07-22 \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| CONTRACTED_REVENUE_CONTRACTED_AGENCY_COMMISSION \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | CONTRACTED_REVENUE_CONTRACTED_AGENCY_COMMISSION** | | \| Field label \| CONTRACTED_REVENUE_CONTRACTED_AGENCY_COMMISSION \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | Field label | CONTRACTED_REVENUE_CONTRACTED_AGENCY_COMMISSION | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | đźš« Deprecated | Deprecated on 2020-07-22 | | Destinations | BigQuery | | \| OPTIMIZATION_NO_ABSOLUTE_LIFETIME_GOAL_IMPRESSIONS** \| \| --- \| \| \\| Field label \\| Impressions with no lifetime goal \\| \\| --- \\| --- \\| \\| Description \\| The number of impressions that have no absolute lifetime delivery goals. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| đźš« Deprecated \\| Deprecated on 2023-04-21 \\| \| \| Field label \| Impressions with no lifetime goal \| \| Description \| The number of impressions that have no absolute lifetime delivery goals. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2023-04-21 \| | | OPTIMIZATION_NO_ABSOLUTE_LIFETIME_GOAL_IMPRESSIONS** | | \| Field label \| Impressions with no lifetime goal \| \| --- \| --- \| \| Description \| The number of impressions that have no absolute lifetime delivery goals. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2023-04-21 \| | | Field label | Impressions with no lifetime goal | | Description | The number of impressions that have no absolute lifetime delivery goals. | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | đźš« Deprecated | Deprecated on 2023-04-21 | | \| CONTRACTED_REVENUE_CONTRACTED_VAT** \| \| --- \| \| \\| Field label \\| CONTRACTED_REVENUE_CONTRACTED_VAT \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \\| đźš« Deprecated \\| Deprecated on 2020-07-22 \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| CONTRACTED_REVENUE_CONTRACTED_VAT \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | CONTRACTED_REVENUE_CONTRACTED_VAT** | | \| Field label \| CONTRACTED_REVENUE_CONTRACTED_VAT \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | Field label | CONTRACTED_REVENUE_CONTRACTED_VAT | | Field type | metric | | Data type | [float.number.value](/apidocs/field-data-types#number) | | đźš« Deprecated | Deprecated on 2020-07-22 | | Destinations | BigQuery | | \| OPTIMIZATION_CONTROL_REVENUE** \| \| --- \| \| \\| Field label \\| Control revenue \\| \\| --- \\| --- \\| \\| Description \\| Total revenue resulting from the delivery of control (unoptimized) impressions for an ad for which the optimization feature has been enabled. \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \\| đźš« Deprecated \\| Deprecated on 2023-04-21 \\| \| \| Field label \| Control revenue \| \| Description \| Total revenue resulting from the delivery of control (unoptimized) impressions for an ad for which the optimization feature has been enabled. \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2023-04-21 \| | | OPTIMIZATION_CONTROL_REVENUE** | | \| Field label \| Control revenue \| \| --- \| --- \| \| Description \| Total revenue resulting from the delivery of control (unoptimized) impressions for an ad for which the optimization feature has been enabled. \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2023-04-21 \| | | Field label | Control revenue | | Description | Total revenue resulting from the delivery of control (unoptimized) impressions for an ad for which the optimization feature has been enabled. | | Field type | metric | | Data type | [float.number.value](/apidocs/field-data-types#number) | | đźš« Deprecated | Deprecated on 2023-04-21 | | \| CONTRACTED_REVENUE_LOCAL_CONTRACTED_NET_REVENUE** \| \| --- \| \| \\| Field label \\| CONTRACTED_REVENUE_LOCAL_CONTRACTED_NET_REVENUE \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \\| đźš« Deprecated \\| Deprecated on 2020-07-22 \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| CONTRACTED_REVENUE_LOCAL_CONTRACTED_NET_REVENUE \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | CONTRACTED_REVENUE_LOCAL_CONTRACTED_NET_REVENUE** | | \| Field label \| CONTRACTED_REVENUE_LOCAL_CONTRACTED_NET_REVENUE \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | Field label | CONTRACTED_REVENUE_LOCAL_CONTRACTED_NET_REVENUE | | Field type | metric | | Data type | [float.number.value](/apidocs/field-data-types#number) | | đźš« Deprecated | Deprecated on 2020-07-22 | | Destinations | BigQuery | | \| OPTIMIZATION_OPTIMIZED_REVENUE** \| \| --- \| \| \\| Field label \\| Optimized revenue \\| \\| --- \\| --- \\| \\| Description \\| Total revenue resulting from the delivery of optimized impressions for an ad for which the optimization feature has been enabled. \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \\| đźš« Deprecated \\| Deprecated on 2023-04-21 \\| \| \| Field label \| Optimized revenue \| \| Description \| Total revenue resulting from the delivery of optimized impressions for an ad for which the optimization feature has been enabled. \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2023-04-21 \| | | OPTIMIZATION_OPTIMIZED_REVENUE** | | \| Field label \| Optimized revenue \| \| --- \| --- \| \| Description \| Total revenue resulting from the delivery of optimized impressions for an ad for which the optimization feature has been enabled. \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2023-04-21 \| | | Field label | Optimized revenue | | Description | Total revenue resulting from the delivery of optimized impressions for an ad for which the optimization feature has been enabled. | | Field type | metric | | Data type | [float.number.value](/apidocs/field-data-types#number) | | đźš« Deprecated | Deprecated on 2023-04-21 | | \| CONTRACTED_REVENUE_CONTRACTED_GROSS_REVENUE** \| \| --- \| \| \\| Field label \\| CONTRACTED_REVENUE_CONTRACTED_GROSS_REVENUE \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \\| đźš« Deprecated \\| Deprecated on 2020-07-22 \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| CONTRACTED_REVENUE_CONTRACTED_GROSS_REVENUE \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | CONTRACTED_REVENUE_CONTRACTED_GROSS_REVENUE** | | \| Field label \| CONTRACTED_REVENUE_CONTRACTED_GROSS_REVENUE \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | Field label | CONTRACTED_REVENUE_CONTRACTED_GROSS_REVENUE | | Field type | metric | | Data type | [float.number.value](/apidocs/field-data-types#number) | | đźš« Deprecated | Deprecated on 2020-07-22 | | Destinations | BigQuery | | \| OPTIMIZATION_CONTROL_ECPM** \| \| --- \| \| \\| Field label \\| Control eCPM \\| \\| --- \\| --- \\| \\| Description \\| Estimated cost-per-thousand-impressions (eCPM) of control (unoptimized) impressions for an ad for which the optimization feature has been enabled. \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \\| đźš« Deprecated \\| Deprecated on 2023-04-21 \\| \| \| Field label \| Control eCPM \| \| Description \| Estimated cost-per-thousand-impressions (eCPM) of control (unoptimized) impressions for an ad for which the optimization feature has been enabled. \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2023-04-21 \| | | OPTIMIZATION_CONTROL_ECPM** | | \| Field label \| Control eCPM \| \| --- \| --- \| \| Description \| Estimated cost-per-thousand-impressions (eCPM) of control (unoptimized) impressions for an ad for which the optimization feature has been enabled. \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2023-04-21 \| | | Field label | Control eCPM | | Description | Estimated cost-per-thousand-impressions (eCPM) of control (unoptimized) impressions for an ad for which the optimization feature has been enabled. | | Field type | metric | | Data type | [float.number.value](/apidocs/field-data-types#number) | | đźš« Deprecated | Deprecated on 2023-04-21 | | \| SALES_CONTRACT_BUFFERED_IMPRESSIONS** \| \| --- \| \| \\| Field label \\| SALES_CONTRACT_BUFFERED_IMPRESSIONS \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| đźš« Deprecated \\| Deprecated on 2020-07-22 \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| SALES_CONTRACT_BUFFERED_IMPRESSIONS \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | SALES_CONTRACT_BUFFERED_IMPRESSIONS** | | \| Field label \| SALES_CONTRACT_BUFFERED_IMPRESSIONS \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | Field label | SALES_CONTRACT_BUFFERED_IMPRESSIONS | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | đźš« Deprecated | Deprecated on 2020-07-22 | | Destinations | BigQuery | | \| OPTIMIZATION_OPTIMIZED_ECPM** \| \| --- \| \| \\| Field label \\| Optimized eCPM \\| \\| --- \\| --- \\| \\| Description \\| Estimated cost-per-thousand-impressions (eCPM) of optimized impressions for an ad for which the optimization feature has been enabled. \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \\| đźš« Deprecated \\| Deprecated on 2023-04-21 \\| \| \| Field label \| Optimized eCPM \| \| Description \| Estimated cost-per-thousand-impressions (eCPM) of optimized impressions for an ad for which the optimization feature has been enabled. \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2023-04-21 \| | | OPTIMIZATION_OPTIMIZED_ECPM** | | \| Field label \| Optimized eCPM \| \| --- \| --- \| \| Description \| Estimated cost-per-thousand-impressions (eCPM) of optimized impressions for an ad for which the optimization feature has been enabled. \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2023-04-21 \| | | Field label | Optimized eCPM | | Description | Estimated cost-per-thousand-impressions (eCPM) of optimized impressions for an ad for which the optimization feature has been enabled. | | Field type | metric | | Data type | [float.number.value](/apidocs/field-data-types#number) | | đźš« Deprecated | Deprecated on 2023-04-21 | | \| BILLING_LOCAL_BILLABLE_NET_REVENUE** \| \| --- \| \| \\| Field label \\| BILLING_LOCAL_BILLABLE_NET_REVENUE \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \\| đźš« Deprecated \\| Deprecated on 2020-07-22 \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| BILLING_LOCAL_BILLABLE_NET_REVENUE \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | BILLING_LOCAL_BILLABLE_NET_REVENUE** | | \| Field label \| BILLING_LOCAL_BILLABLE_NET_REVENUE \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | Field label | BILLING_LOCAL_BILLABLE_NET_REVENUE | | Field type | metric | | Data type | [float.number.value](/apidocs/field-data-types#number) | | đźš« Deprecated | Deprecated on 2020-07-22 | | Destinations | BigQuery | | \| OPTIMIZATION_FREED_UP_IMPRESSIONS** \| \| --- \| \| \\| Field label \\| Freed-up impressions \\| \\| --- \\| --- \\| \\| Description \\| Freed-up impressions as a result of optimization. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| đźš« Deprecated \\| Deprecated on 2023-04-21 \\| \| \| Field label \| Freed-up impressions \| \| Description \| Freed-up impressions as a result of optimization. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2023-04-21 \| | | OPTIMIZATION_FREED_UP_IMPRESSIONS** | | \| Field label \| Freed-up impressions \| \| --- \| --- \| \| Description \| Freed-up impressions as a result of optimization. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2023-04-21 \| | | Field label | Freed-up impressions | | Description | Freed-up impressions as a result of optimization. | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | đźš« Deprecated | Deprecated on 2023-04-21 | | \| RECONCILIATION_REVENUE_DISCREPANCY** \| \| --- \| \| \\| Field label \\| RECONCILIATION_REVENUE_DISCREPANCY \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \\| đźš« Deprecated \\| Deprecated on 2020-07-22 \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| RECONCILIATION_REVENUE_DISCREPANCY \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | RECONCILIATION_REVENUE_DISCREPANCY** | | \| Field label \| RECONCILIATION_REVENUE_DISCREPANCY \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | Field label | RECONCILIATION_REVENUE_DISCREPANCY | | Field type | metric | | Data type | [float.number.value](/apidocs/field-data-types#number) | | đźš« Deprecated | Deprecated on 2020-07-22 | | Destinations | BigQuery | | \| OPTIMIZATION_ECPM_LIFT** \| \| --- \| \| \\| Field label \\| Optimization eCPM lift \\| \\| --- \\| --- \\| \\| Description \\| Relative change in eCPM as a result of optimization. \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \\| đźš« Deprecated \\| Deprecated on 2023-04-21 \\| \| \| Field label \| Optimization eCPM lift \| \| Description \| Relative change in eCPM as a result of optimization. \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2023-04-21 \| | | OPTIMIZATION_ECPM_LIFT** | | \| Field label \| Optimization eCPM lift \| \| --- \| --- \| \| Description \| Relative change in eCPM as a result of optimization. \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2023-04-21 \| | | Field label | Optimization eCPM lift | | Description | Relative change in eCPM as a result of optimization. | | Field type | metric | | Data type | [float.number.value](/apidocs/field-data-types#number) | | đźš« Deprecated | Deprecated on 2023-04-21 | | \| RECONCILIATION_IMPRESSION_DISCREPANCY** \| \| --- \| \| \\| Field label \\| RECONCILIATION_IMPRESSION_DISCREPANCY \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| đźš« Deprecated \\| Deprecated on 2020-07-22 \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| RECONCILIATION_IMPRESSION_DISCREPANCY \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | RECONCILIATION_IMPRESSION_DISCREPANCY** | | \| Field label \| RECONCILIATION_IMPRESSION_DISCREPANCY \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | Field label | RECONCILIATION_IMPRESSION_DISCREPANCY | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | đźš« Deprecated | Deprecated on 2020-07-22 | | Destinations | BigQuery | | \| VIEW_THROUGH_CONVERSIONS** \| \| --- \| \| \\| Field label \\| View-through conversions (DEPRECATED) \\| \\| --- \\| --- \\| \\| Description \\| Number of view-through conversions. (DEPRECATED). \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \\| đźš« Deprecated \\| Deprecated on 2025-01-14 \\| \| \| Field label \| View-through conversions (DEPRECATED) \| \| Description \| Number of view-through conversions. (DEPRECATED). \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2025-01-14 \| | | VIEW_THROUGH_CONVERSIONS** | | \| Field label \| View-through conversions (DEPRECATED) \| \| --- \| --- \| \| Description \| Number of view-through conversions. (DEPRECATED). \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2025-01-14 \| | | Field label | View-through conversions (DEPRECATED) | | Description | Number of view-through conversions. (DEPRECATED). | | Field type | metric | | Data type | [float.number.value](/apidocs/field-data-types#number) | | đźš« Deprecated | Deprecated on 2025-01-14 | | \| RECONCILIATION_DISCREPANCY** \| \| --- \| \| \\| Field label \\| RECONCILIATION_DISCREPANCY \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| đźš« Deprecated \\| Deprecated on 2020-07-22 \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| RECONCILIATION_DISCREPANCY \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | RECONCILIATION_DISCREPANCY** | | \| Field label \| RECONCILIATION_DISCREPANCY \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | Field label | RECONCILIATION_DISCREPANCY | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | đźš« Deprecated | Deprecated on 2020-07-22 | | Destinations | BigQuery | | \| CONVERSIONS_PER_THOUSAND_IMPRESSIONS** \| \| --- \| \| \\| Field label \\| Conversions per thousand impressions (DEPRECATED) \\| \\| --- \\| --- \\| \\| Description \\| Number of view-through conversions per thousand impressions. (DEPRECATED). \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \\| đźš« Deprecated \\| Deprecated on 2025-01-14 \\| \| \| Field label \| Conversions per thousand impressions (DEPRECATED) \| \| Description \| Number of view-through conversions per thousand impressions. (DEPRECATED). \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2025-01-14 \| | | CONVERSIONS_PER_THOUSAND_IMPRESSIONS** | | \| Field label \| Conversions per thousand impressions (DEPRECATED) \| \| --- \| --- \| \| Description \| Number of view-through conversions per thousand impressions. (DEPRECATED). \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2025-01-14 \| | | Field label | Conversions per thousand impressions (DEPRECATED) | | Description | Number of view-through conversions per thousand impressions. (DEPRECATED). | | Field type | metric | | Data type | [float.number.value](/apidocs/field-data-types#number) | | đźš« Deprecated | Deprecated on 2025-01-14 | | \| BILLING_BILLABLE_GROSS_REVENUE** \| \| --- \| \| \\| Field label \\| BILLING_BILLABLE_GROSS_REVENUE \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \\| đźš« Deprecated \\| Deprecated on 2020-07-22 \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| BILLING_BILLABLE_GROSS_REVENUE \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | BILLING_BILLABLE_GROSS_REVENUE** | | \| Field label \| BILLING_BILLABLE_GROSS_REVENUE \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | Field label | BILLING_BILLABLE_GROSS_REVENUE | | Field type | metric | | Data type | [float.number.value](/apidocs/field-data-types#number) | | đźš« Deprecated | Deprecated on 2020-07-22 | | Destinations | BigQuery | | \| CLICK_THROUGH_CONVERSIONS** \| \| --- \| \| \\| Field label \\| Click-through conversions (DEPRECATED) \\| \\| --- \\| --- \\| \\| Description \\| Number of click-through conversions. (DEPRECATED). \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| đźš« Deprecated \\| Deprecated on 2025-01-14 \\| \| \| Field label \| Click-through conversions (DEPRECATED) \| \| Description \| Number of click-through conversions. (DEPRECATED). \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2025-01-14 \| | | CLICK_THROUGH_CONVERSIONS** | | \| Field label \| Click-through conversions (DEPRECATED) \| \| --- \| --- \| \| Description \| Number of click-through conversions. (DEPRECATED). \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2025-01-14 \| | | Field label | Click-through conversions (DEPRECATED) | | Description | Number of click-through conversions. (DEPRECATED). | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | đźš« Deprecated | Deprecated on 2025-01-14 | | \| SALES_PIPELINE_LOCAL_PIPELINE_AGENCY_COMMISSION** \| \| --- \| \| \\| Field label \\| SALES_PIPELINE_LOCAL_PIPELINE_AGENCY_COMMISSION \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \\| đźš« Deprecated \\| Deprecated on 2020-07-22 \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| SALES_PIPELINE_LOCAL_PIPELINE_AGENCY_COMMISSION \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | SALES_PIPELINE_LOCAL_PIPELINE_AGENCY_COMMISSION** | | \| Field label \| SALES_PIPELINE_LOCAL_PIPELINE_AGENCY_COMMISSION \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | Field label | SALES_PIPELINE_LOCAL_PIPELINE_AGENCY_COMMISSION | | Field type | metric | | Data type | [float.number.value](/apidocs/field-data-types#number) | | đźš« Deprecated | Deprecated on 2020-07-22 | | Destinations | BigQuery | | \| CONVERSIONS_PER_CLICK** \| \| --- \| \| \\| Field label \\| Conversions per click (DEPRECATED) \\| \\| --- \\| --- \\| \\| Description \\| Number of click-through conversions per click. (DEPRECATED). \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \\| đźš« Deprecated \\| Deprecated on 2025-01-14 \\| \| \| Field label \| Conversions per click (DEPRECATED) \| \| Description \| Number of click-through conversions per click. (DEPRECATED). \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2025-01-14 \| | | CONVERSIONS_PER_CLICK** | | \| Field label \| Conversions per click (DEPRECATED) \| \| --- \| --- \| \| Description \| Number of click-through conversions per click. (DEPRECATED). \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2025-01-14 \| | | Field label | Conversions per click (DEPRECATED) | | Description | Number of click-through conversions per click. (DEPRECATED). | | Field type | metric | | Data type | [float.number.value](/apidocs/field-data-types#number) | | đźš« Deprecated | Deprecated on 2025-01-14 | | \| SALES_PIPELINE_LOCAL_PIPELINE_GROSS_REVENUE** \| \| --- \| \| \\| Field label \\| SALES_PIPELINE_LOCAL_PIPELINE_GROSS_REVENUE \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \\| đźš« Deprecated \\| Deprecated on 2020-07-22 \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| SALES_PIPELINE_LOCAL_PIPELINE_GROSS_REVENUE \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | SALES_PIPELINE_LOCAL_PIPELINE_GROSS_REVENUE** | | \| Field label \| SALES_PIPELINE_LOCAL_PIPELINE_GROSS_REVENUE \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | Field label | SALES_PIPELINE_LOCAL_PIPELINE_GROSS_REVENUE | | Field type | metric | | Data type | [float.number.value](/apidocs/field-data-types#number) | | đźš« Deprecated | Deprecated on 2020-07-22 | | Destinations | BigQuery | | \| VIEW_THROUGH_REVENUE** \| \| --- \| \| \\| Field label \\| View-through conversions revenue (DEPRECATED) \\| \\| --- \\| --- \\| \\| Description \\| Revenue for view-through conversions. (DEPRECATED). \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \\| đźš« Deprecated \\| Deprecated on 2025-01-14 \\| \| \| Field label \| View-through conversions revenue (DEPRECATED) \| \| Description \| Revenue for view-through conversions. (DEPRECATED). \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2025-01-14 \| | | VIEW_THROUGH_REVENUE** | | \| Field label \| View-through conversions revenue (DEPRECATED) \| \| --- \| --- \| \| Description \| Revenue for view-through conversions. (DEPRECATED). \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2025-01-14 \| | | Field label | View-through conversions revenue (DEPRECATED) | | Description | Revenue for view-through conversions. (DEPRECATED). | | Field type | metric | | Data type | [float.number.value](/apidocs/field-data-types#number) | | đźš« Deprecated | Deprecated on 2025-01-14 | | \| SALES_PIPELINE_LOCAL_PIPELINE_NET_REVENUE** \| \| --- \| \| \\| Field label \\| SALES_PIPELINE_LOCAL_PIPELINE_NET_REVENUE \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \\| đźš« Deprecated \\| Deprecated on 2020-07-22 \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| SALES_PIPELINE_LOCAL_PIPELINE_NET_REVENUE \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | SALES_PIPELINE_LOCAL_PIPELINE_NET_REVENUE** | | \| Field label \| SALES_PIPELINE_LOCAL_PIPELINE_NET_REVENUE \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | Field label | SALES_PIPELINE_LOCAL_PIPELINE_NET_REVENUE | | Field type | metric | | Data type | [float.number.value](/apidocs/field-data-types#number) | | đźš« Deprecated | Deprecated on 2020-07-22 | | Destinations | BigQuery | | \| CLICK_THROUGH_REVENUE** \| \| --- \| \| \\| Field label \\| Click-through conversions revenue (DEPRECATED) \\| \\| --- \\| --- \\| \\| Description \\| Revenue for click-through conversions. (DEPRECATED). \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| đźš« Deprecated \\| Deprecated on 2025-01-14 \\| \| \| Field label \| Click-through conversions revenue (DEPRECATED) \| \| Description \| Revenue for click-through conversions. (DEPRECATED). \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2025-01-14 \| | | CLICK_THROUGH_REVENUE** | | \| Field label \| Click-through conversions revenue (DEPRECATED) \| \| --- \| --- \| \| Description \| Revenue for click-through conversions. (DEPRECATED). \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2025-01-14 \| | | Field label | Click-through conversions revenue (DEPRECATED) | | Description | Revenue for click-through conversions. (DEPRECATED). | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | đźš« Deprecated | Deprecated on 2025-01-14 | | \| SALES_PIPELINE_PIPELINE_NET_REVENUE** \| \| --- \| \| \\| Field label \\| SALES_PIPELINE_PIPELINE_NET_REVENUE \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \\| đźš« Deprecated \\| Deprecated on 2020-07-22 \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| SALES_PIPELINE_PIPELINE_NET_REVENUE \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | SALES_PIPELINE_PIPELINE_NET_REVENUE** | | \| Field label \| SALES_PIPELINE_PIPELINE_NET_REVENUE \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | Field label | SALES_PIPELINE_PIPELINE_NET_REVENUE | | Field type | metric | | Data type | [float.number.value](/apidocs/field-data-types#number) | | đźš« Deprecated | Deprecated on 2020-07-22 | | Destinations | BigQuery | | \| TOTAL_CONVERSIONS** \| \| --- \| \| \\| Field label \\| Total conversions (DEPRECATED) \\| \\| --- \\| --- \\| \\| Description \\| Total number of conversions. (DEPRECATED). \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| đźš« Deprecated \\| Deprecated on 2025-01-14 \\| \| \| Field label \| Total conversions (DEPRECATED) \| \| Description \| Total number of conversions. (DEPRECATED). \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2025-01-14 \| | | TOTAL_CONVERSIONS** | | \| Field label \| Total conversions (DEPRECATED) \| \| --- \| --- \| \| Description \| Total number of conversions. (DEPRECATED). \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2025-01-14 \| | | Field label | Total conversions (DEPRECATED) | | Description | Total number of conversions. (DEPRECATED). | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | đźš« Deprecated | Deprecated on 2025-01-14 | | \| BILLING_LOCAL_BILLABLE_NET_REVENUE_BEFORE_MANUAL_ADJUSTMENT** \| \| --- \| \| \\| Field label \\| BILLING_LOCAL_BILLABLE_NET_REVENUE_BEFORE_MANUAL_ADJUSTMENT \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \\| đźš« Deprecated \\| Deprecated on 2020-07-22 \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| BILLING_LOCAL_BILLABLE_NET_REVENUE_BEFORE_MANUAL_ADJUSTMENT \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | BILLING_LOCAL_BILLABLE_NET_REVENUE_BEFORE_MANUAL_ADJUSTMENT** | | \| Field label \| BILLING_LOCAL_BILLABLE_NET_REVENUE_BEFORE_MANUAL_ADJUSTMENT \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | Field label | BILLING_LOCAL_BILLABLE_NET_REVENUE_BEFORE_MANUAL_ADJUSTMENT | | Field type | metric | | Data type | [float.number.value](/apidocs/field-data-types#number) | | đźš« Deprecated | Deprecated on 2020-07-22 | | Destinations | BigQuery | | \| TOTAL_CONVERSION_REVENUE** \| \| --- \| \| \\| Field label \\| Total conversions revenue (DEPRECATED) \\| \\| --- \\| --- \\| \\| Description \\| Total revenue for conversions. (DEPRECATED). \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| đźš« Deprecated \\| Deprecated on 2025-01-14 \\| \| \| Field label \| Total conversions revenue (DEPRECATED) \| \| Description \| Total revenue for conversions. (DEPRECATED). \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| đźš« Deprecated \| Deprecated on 2025-01-14 \| | | TOTAL_CONVERSION_REVENUE** | | \| Field label \| Total conversions revenue (DEPRECATED) \| \| --- \| --- \| \| Description \| Total revenue for conversions. (DEPRECATED). \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| đźš« Deprecated \| Deprecated on 2025-01-14 \| | | Field label | Total conversions revenue (DEPRECATED) | | Description | Total revenue for conversions. (DEPRECATED). | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | đźš« Deprecated | Deprecated on 2025-01-14 | | \| DISCOUNTS_BREAKDOWN_CONTRACTED_NET_OVERALL_DISCOUNT** \| \| --- \| \| \\| Field label \\| DISCOUNTS_BREAKDOWN_CONTRACTED_NET_OVERALL_DISCOUNT \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \\| đźš« Deprecated \\| Deprecated on 2020-07-22 \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| DISCOUNTS_BREAKDOWN_CONTRACTED_NET_OVERALL_DISCOUNT \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | DISCOUNTS_BREAKDOWN_CONTRACTED_NET_OVERALL_DISCOUNT** | | \| Field label \| DISCOUNTS_BREAKDOWN_CONTRACTED_NET_OVERALL_DISCOUNT \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | Field label | DISCOUNTS_BREAKDOWN_CONTRACTED_NET_OVERALL_DISCOUNT | | Field type | metric | | Data type | [float.number.value](/apidocs/field-data-types#number) | | đźš« Deprecated | Deprecated on 2020-07-22 | | Destinations | BigQuery | | \| DISCOUNTS_BREAKDOWN_CONTRACTED_NET_NON_BILLABLE** \| \| --- \| \| \\| Field label \\| DISCOUNTS_BREAKDOWN_CONTRACTED_NET_NON_BILLABLE \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \\| đźš« Deprecated \\| Deprecated on 2020-07-22 \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| DISCOUNTS_BREAKDOWN_CONTRACTED_NET_NON_BILLABLE \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | DISCOUNTS_BREAKDOWN_CONTRACTED_NET_NON_BILLABLE** | | \| Field label \| DISCOUNTS_BREAKDOWN_CONTRACTED_NET_NON_BILLABLE \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | Field label | DISCOUNTS_BREAKDOWN_CONTRACTED_NET_NON_BILLABLE | | Field type | metric | | Data type | [float.number.value](/apidocs/field-data-types#number) | | đźš« Deprecated | Deprecated on 2020-07-22 | | Destinations | BigQuery | | \| BILLING_REALIZED_CPM** \| \| --- \| \| \\| Field label \\| BILLING_REALIZED_CPM \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \\| đźš« Deprecated \\| Deprecated on 2020-07-22 \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| BILLING_REALIZED_CPM \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | BILLING_REALIZED_CPM** | | \| Field label \| BILLING_REALIZED_CPM \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | Field label | BILLING_REALIZED_CPM | | Field type | metric | | Data type | [float.number.value](/apidocs/field-data-types#number) | | đźš« Deprecated | Deprecated on 2020-07-22 | | Destinations | BigQuery | | \| GRP_POPULATION** \| \| --- \| \| \\| Field label \\| GRP_POPULATION \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| đźš« Deprecated \\| Deprecated on 2020-11-27 \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| GRP_POPULATION \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-11-27 \| \| Destinations \| BigQuery \| | | GRP_POPULATION** | | \| Field label \| GRP_POPULATION \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-11-27 \| \| Destinations \| BigQuery \| | | Field label | GRP_POPULATION | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | đźš« Deprecated | Deprecated on 2020-11-27 | | Destinations | BigQuery | | \| BILLING_DELIVERY_ROLLOVER_FROM_PREVIOUS** \| \| --- \| \| \\| Field label \\| BILLING_DELIVERY_ROLLOVER_FROM_PREVIOUS \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \\| đźš« Deprecated \\| Deprecated on 2020-07-22 \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| BILLING_DELIVERY_ROLLOVER_FROM_PREVIOUS \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | BILLING_DELIVERY_ROLLOVER_FROM_PREVIOUS** | | \| Field label \| BILLING_DELIVERY_ROLLOVER_FROM_PREVIOUS \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | Field label | BILLING_DELIVERY_ROLLOVER_FROM_PREVIOUS | | Field type | metric | | Data type | [float.number.value](/apidocs/field-data-types#number) | | đźš« Deprecated | Deprecated on 2020-07-22 | | Destinations | BigQuery | | \| GRP_UNIQUE_AUDIENCE** \| \| --- \| \| \\| Field label \\| GRP_UNIQUE_AUDIENCE \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| đźš« Deprecated \\| Deprecated on 2020-11-27 \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| GRP_UNIQUE_AUDIENCE \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-11-27 \| \| Destinations \| BigQuery \| | | GRP_UNIQUE_AUDIENCE** | | \| Field label \| GRP_UNIQUE_AUDIENCE \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-11-27 \| \| Destinations \| BigQuery \| | | Field label | GRP_UNIQUE_AUDIENCE | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | đźš« Deprecated | Deprecated on 2020-11-27 | | Destinations | BigQuery | | \| BILLING_LOCAL_BILLABLE_AGENCY_COMMISSION** \| \| --- \| \| \\| Field label \\| BILLING_LOCAL_BILLABLE_AGENCY_COMMISSION \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \\| đźš« Deprecated \\| Deprecated on 2020-07-22 \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| BILLING_LOCAL_BILLABLE_AGENCY_COMMISSION \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | BILLING_LOCAL_BILLABLE_AGENCY_COMMISSION** | | \| Field label \| BILLING_LOCAL_BILLABLE_AGENCY_COMMISSION \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | Field label | BILLING_LOCAL_BILLABLE_AGENCY_COMMISSION | | Field type | metric | | Data type | [float.number.value](/apidocs/field-data-types#number) | | đźš« Deprecated | Deprecated on 2020-07-22 | | Destinations | BigQuery | | \| GRP_UNIQUE_AUDIENCE_SHARE** \| \| --- \| \| \\| Field label \\| GRP_UNIQUE_AUDIENCE_SHARE \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| đźš« Deprecated \\| Deprecated on 2020-11-27 \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| GRP_UNIQUE_AUDIENCE_SHARE \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-11-27 \| \| Destinations \| BigQuery \| | | GRP_UNIQUE_AUDIENCE_SHARE** | | \| Field label \| GRP_UNIQUE_AUDIENCE_SHARE \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-11-27 \| \| Destinations \| BigQuery \| | | Field label | GRP_UNIQUE_AUDIENCE_SHARE | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | đźš« Deprecated | Deprecated on 2020-11-27 | | Destinations | BigQuery | | \| BILLING_LOCAL_BILLABLE_VAT** \| \| --- \| \| \\| Field label \\| BILLING_LOCAL_BILLABLE_VAT \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \\| đźš« Deprecated \\| Deprecated on 2020-07-22 \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| BILLING_LOCAL_BILLABLE_VAT \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | BILLING_LOCAL_BILLABLE_VAT** | | \| Field label \| BILLING_LOCAL_BILLABLE_VAT \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | Field label | BILLING_LOCAL_BILLABLE_VAT | | Field type | metric | | Data type | [float.number.value](/apidocs/field-data-types#number) | | đźš« Deprecated | Deprecated on 2020-07-22 | | Destinations | BigQuery | | \| GRP_AUDIENCE_IMPRESSIONS** \| \| --- \| \| \\| Field label \\| GRP_AUDIENCE_IMPRESSIONS \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| đźš« Deprecated \\| Deprecated on 2020-11-27 \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| GRP_AUDIENCE_IMPRESSIONS \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-11-27 \| \| Destinations \| BigQuery \| | | GRP_AUDIENCE_IMPRESSIONS** | | \| Field label \| GRP_AUDIENCE_IMPRESSIONS \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-11-27 \| \| Destinations \| BigQuery \| | | Field label | GRP_AUDIENCE_IMPRESSIONS | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | đźš« Deprecated | Deprecated on 2020-11-27 | | Destinations | BigQuery | | \| BILLING_LOCAL_BILLABLE_GROSS_REVENUE_BEFORE_MANUAL_ADJUSTMENT** \| \| --- \| \| \\| Field label \\| BILLING_LOCAL_BILLABLE_GROSS_REVENUE_BEFORE_MANUAL_ADJUSTMENT \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \\| đźš« Deprecated \\| Deprecated on 2020-07-22 \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| BILLING_LOCAL_BILLABLE_GROSS_REVENUE_BEFORE_MANUAL_ADJUSTMENT \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | BILLING_LOCAL_BILLABLE_GROSS_REVENUE_BEFORE_MANUAL_ADJUSTMENT** | | \| Field label \| BILLING_LOCAL_BILLABLE_GROSS_REVENUE_BEFORE_MANUAL_ADJUSTMENT \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | Field label | BILLING_LOCAL_BILLABLE_GROSS_REVENUE_BEFORE_MANUAL_ADJUSTMENT | | Field type | metric | | Data type | [float.number.value](/apidocs/field-data-types#number) | | đźš« Deprecated | Deprecated on 2020-07-22 | | Destinations | BigQuery | | \| GRP_AUDIENCE_IMPRESSIONS_SHARE** \| \| --- \| \| \\| Field label \\| GRP_AUDIENCE_IMPRESSIONS_SHARE \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| đźš« Deprecated \\| Deprecated on 2020-11-27 \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| GRP_AUDIENCE_IMPRESSIONS_SHARE \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-11-27 \| \| Destinations \| BigQuery \| | | GRP_AUDIENCE_IMPRESSIONS_SHARE** | | \| Field label \| GRP_AUDIENCE_IMPRESSIONS_SHARE \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-11-27 \| \| Destinations \| BigQuery \| | | Field label | GRP_AUDIENCE_IMPRESSIONS_SHARE | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | đźš« Deprecated | Deprecated on 2020-11-27 | | Destinations | BigQuery | | \| BILLING_BILLABLE_VOLUME** \| \| --- \| \| \\| Field label \\| BILLING_BILLABLE_VOLUME \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \\| đźš« Deprecated \\| Deprecated on 2020-07-22 \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| BILLING_BILLABLE_VOLUME \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | BILLING_BILLABLE_VOLUME** | | \| Field label \| BILLING_BILLABLE_VOLUME \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | Field label | BILLING_BILLABLE_VOLUME | | Field type | metric | | Data type | [float.number.value](/apidocs/field-data-types#number) | | đźš« Deprecated | Deprecated on 2020-07-22 | | Destinations | BigQuery | | \| GRP_AUDIENCE_REACH** \| \| --- \| \| \\| Field label \\| GRP_AUDIENCE_REACH \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| đźš« Deprecated \\| Deprecated on 2020-11-27 \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| GRP_AUDIENCE_REACH \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-11-27 \| \| Destinations \| BigQuery \| | | GRP_AUDIENCE_REACH** | | \| Field label \| GRP_AUDIENCE_REACH \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-11-27 \| \| Destinations \| BigQuery \| | | Field label | GRP_AUDIENCE_REACH | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | đźš« Deprecated | Deprecated on 2020-11-27 | | Destinations | BigQuery | | \| EXPECTED_REVENUE_LOCAL_EXPECTED_GROSS_REVENUE** \| \| --- \| \| \\| Field label \\| EXPECTED_REVENUE_LOCAL_EXPECTED_GROSS_REVENUE \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| đźš« Deprecated \\| Deprecated on 2020-07-22 \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| EXPECTED_REVENUE_LOCAL_EXPECTED_GROSS_REVENUE \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | EXPECTED_REVENUE_LOCAL_EXPECTED_GROSS_REVENUE** | | \| Field label \| EXPECTED_REVENUE_LOCAL_EXPECTED_GROSS_REVENUE \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | Field label | EXPECTED_REVENUE_LOCAL_EXPECTED_GROSS_REVENUE | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | đźš« Deprecated | Deprecated on 2020-07-22 | | Destinations | BigQuery | | \| GRP_AUDIENCE_AVERAGE_FREQUENCY** \| \| --- \| \| \\| Field label \\| GRP_AUDIENCE_AVERAGE_FREQUENCY \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| đźš« Deprecated \\| Deprecated on 2020-11-27 \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| GRP_AUDIENCE_AVERAGE_FREQUENCY \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-11-27 \| \| Destinations \| BigQuery \| | | GRP_AUDIENCE_AVERAGE_FREQUENCY** | | \| Field label \| GRP_AUDIENCE_AVERAGE_FREQUENCY \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-11-27 \| \| Destinations \| BigQuery \| | | Field label | GRP_AUDIENCE_AVERAGE_FREQUENCY | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | đźš« Deprecated | Deprecated on 2020-11-27 | | Destinations | BigQuery | | \| SALES_TOTAL_LOCAL_TOTAL_CONTRACTED_NET_REVENUE_WITH_VAT** \| \| --- \| \| \\| Field label \\| SALES_TOTAL_LOCAL_TOTAL_CONTRACTED_NET_REVENUE_WITH_VAT \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \\| đźš« Deprecated \\| Deprecated on 2020-07-22 \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| SALES_TOTAL_LOCAL_TOTAL_CONTRACTED_NET_REVENUE_WITH_VAT \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | SALES_TOTAL_LOCAL_TOTAL_CONTRACTED_NET_REVENUE_WITH_VAT** | | \| Field label \| SALES_TOTAL_LOCAL_TOTAL_CONTRACTED_NET_REVENUE_WITH_VAT \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | Field label | SALES_TOTAL_LOCAL_TOTAL_CONTRACTED_NET_REVENUE_WITH_VAT | | Field type | metric | | Data type | [float.number.value](/apidocs/field-data-types#number) | | đźš« Deprecated | Deprecated on 2020-07-22 | | Destinations | BigQuery | | \| GRP_GROSS_RATING_POINTS** \| \| --- \| \| \\| Field label \\| GRP_GROSS_RATING_POINTS \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| đźš« Deprecated \\| Deprecated on 2020-11-27 \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| GRP_GROSS_RATING_POINTS \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-11-27 \| \| Destinations \| BigQuery \| | | GRP_GROSS_RATING_POINTS** | | \| Field label \| GRP_GROSS_RATING_POINTS \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-11-27 \| \| Destinations \| BigQuery \| | | Field label | GRP_GROSS_RATING_POINTS | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | đźš« Deprecated | Deprecated on 2020-11-27 | | Destinations | BigQuery | | \| SALES_TOTAL_LOCAL_TOTAL_CONTRACTED_AGENCY_COMMISSION** \| \| --- \| \| \\| Field label \\| SALES_TOTAL_LOCAL_TOTAL_CONTRACTED_AGENCY_COMMISSION \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \\| đźš« Deprecated \\| Deprecated on 2020-07-22 \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| SALES_TOTAL_LOCAL_TOTAL_CONTRACTED_AGENCY_COMMISSION \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | SALES_TOTAL_LOCAL_TOTAL_CONTRACTED_AGENCY_COMMISSION** | | \| Field label \| SALES_TOTAL_LOCAL_TOTAL_CONTRACTED_AGENCY_COMMISSION \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | Field label | SALES_TOTAL_LOCAL_TOTAL_CONTRACTED_AGENCY_COMMISSION | | Field type | metric | | Data type | [float.number.value](/apidocs/field-data-types#number) | | đźš« Deprecated | Deprecated on 2020-07-22 | | Destinations | BigQuery | | \| UNIFIED_REVENUE_FORECASTED_GROSS_REVENUE** \| \| --- \| \| \\| Field label \\| UNIFIED_REVENUE_FORECASTED_GROSS_REVENUE \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \\| đźš« Deprecated \\| Deprecated on 2020-07-22 \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| UNIFIED_REVENUE_FORECASTED_GROSS_REVENUE \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | UNIFIED_REVENUE_FORECASTED_GROSS_REVENUE** | | \| Field label \| UNIFIED_REVENUE_FORECASTED_GROSS_REVENUE \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | Field label | UNIFIED_REVENUE_FORECASTED_GROSS_REVENUE | | Field type | metric | | Data type | [float.number.value](/apidocs/field-data-types#number) | | đźš« Deprecated | Deprecated on 2020-07-22 | | Destinations | BigQuery | | \| SALES_TOTAL_LOCAL_TOTAL_CONTRACTED_GROSS_REVENUE** \| \| --- \| \| \\| Field label \\| SALES_TOTAL_LOCAL_TOTAL_CONTRACTED_GROSS_REVENUE \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \\| đźš« Deprecated \\| Deprecated on 2020-07-22 \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| SALES_TOTAL_LOCAL_TOTAL_CONTRACTED_GROSS_REVENUE \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | SALES_TOTAL_LOCAL_TOTAL_CONTRACTED_GROSS_REVENUE** | | \| Field label \| SALES_TOTAL_LOCAL_TOTAL_CONTRACTED_GROSS_REVENUE \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | Field label | SALES_TOTAL_LOCAL_TOTAL_CONTRACTED_GROSS_REVENUE | | Field type | metric | | Data type | [float.number.value](/apidocs/field-data-types#number) | | đźš« Deprecated | Deprecated on 2020-07-22 | | Destinations | BigQuery | | \| SALES_TOTAL_LOCAL_TOTAL_SCHEDULED_GROSS_REVENUE** \| \| --- \| \| \\| Field label \\| SALES_TOTAL_LOCAL_TOTAL_SCHEDULED_GROSS_REVENUE \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \\| đźš« Deprecated \\| Deprecated on 2020-07-22 \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| SALES_TOTAL_LOCAL_TOTAL_SCHEDULED_GROSS_REVENUE \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | SALES_TOTAL_LOCAL_TOTAL_SCHEDULED_GROSS_REVENUE** | | \| Field label \| SALES_TOTAL_LOCAL_TOTAL_SCHEDULED_GROSS_REVENUE \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | Field label | SALES_TOTAL_LOCAL_TOTAL_SCHEDULED_GROSS_REVENUE | | Field type | metric | | Data type | [float.number.value](/apidocs/field-data-types#number) | | đźš« Deprecated | Deprecated on 2020-07-22 | | Destinations | BigQuery | | \| SALES_TOTAL_LOCAL_TOTAL_CONTRACTED_NET_REVENUE** \| \| --- \| \| \\| Field label \\| SALES_TOTAL_LOCAL_TOTAL_CONTRACTED_NET_REVENUE \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \\| đźš« Deprecated \\| Deprecated on 2020-07-22 \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| SALES_TOTAL_LOCAL_TOTAL_CONTRACTED_NET_REVENUE \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | SALES_TOTAL_LOCAL_TOTAL_CONTRACTED_NET_REVENUE** | | \| Field label \| SALES_TOTAL_LOCAL_TOTAL_CONTRACTED_NET_REVENUE \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | Field label | SALES_TOTAL_LOCAL_TOTAL_CONTRACTED_NET_REVENUE | | Field type | metric | | Data type | [float.number.value](/apidocs/field-data-types#number) | | đźš« Deprecated | Deprecated on 2020-07-22 | | Destinations | BigQuery | | \| UNIFIED_REVENUE_UNRECONCILED_NET_REVENUE** \| \| --- \| \| \\| Field label \\| UNIFIED_REVENUE_UNRECONCILED_NET_REVENUE \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \\| đźš« Deprecated \\| Deprecated on 2020-07-22 \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| UNIFIED_REVENUE_UNRECONCILED_NET_REVENUE \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | UNIFIED_REVENUE_UNRECONCILED_NET_REVENUE** | | \| Field label \| UNIFIED_REVENUE_UNRECONCILED_NET_REVENUE \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | Field label | UNIFIED_REVENUE_UNRECONCILED_NET_REVENUE | | Field type | metric | | Data type | [float.number.value](/apidocs/field-data-types#number) | | đźš« Deprecated | Deprecated on 2020-07-22 | | Destinations | BigQuery | | \| SALES_TOTAL_TOTAL_SCHEDULED_VOLUME** \| \| --- \| \| \\| Field label \\| SALES_TOTAL_TOTAL_SCHEDULED_VOLUME \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \\| đźš« Deprecated \\| Deprecated on 2020-07-22 \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| SALES_TOTAL_TOTAL_SCHEDULED_VOLUME \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | SALES_TOTAL_TOTAL_SCHEDULED_VOLUME** | | \| Field label \| SALES_TOTAL_TOTAL_SCHEDULED_VOLUME \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | Field label | SALES_TOTAL_TOTAL_SCHEDULED_VOLUME | | Field type | metric | | Data type | [float.number.value](/apidocs/field-data-types#number) | | đźš« Deprecated | Deprecated on 2020-07-22 | | Destinations | BigQuery | | \| UNIFIED_REVENUE_LOCAL_UNRECONCILED_NET_REVENUE** \| \| --- \| \| \\| Field label \\| UNIFIED_REVENUE_LOCAL_UNRECONCILED_NET_REVENUE \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \\| đźš« Deprecated \\| Deprecated on 2020-07-22 \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| UNIFIED_REVENUE_LOCAL_UNRECONCILED_NET_REVENUE \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | UNIFIED_REVENUE_LOCAL_UNRECONCILED_NET_REVENUE** | | \| Field label \| UNIFIED_REVENUE_LOCAL_UNRECONCILED_NET_REVENUE \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | Field label | UNIFIED_REVENUE_LOCAL_UNRECONCILED_NET_REVENUE | | Field type | metric | | Data type | [float.number.value](/apidocs/field-data-types#number) | | đźš« Deprecated | Deprecated on 2020-07-22 | | Destinations | BigQuery | | \| SALES_TOTAL_TOTAL_BUDGET** \| \| --- \| \| \\| Field label \\| SALES_TOTAL_TOTAL_BUDGET \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \\| đźš« Deprecated \\| Deprecated on 2020-07-22 \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| SALES_TOTAL_TOTAL_BUDGET \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | SALES_TOTAL_TOTAL_BUDGET** | | \| Field label \| SALES_TOTAL_TOTAL_BUDGET \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | Field label | SALES_TOTAL_TOTAL_BUDGET | | Field type | metric | | Data type | [float.number.value](/apidocs/field-data-types#number) | | đźš« Deprecated | Deprecated on 2020-07-22 | | Destinations | BigQuery | | \| UNIFIED_REVENUE_UNRECONCILED_GROSS_REVENUE** \| \| --- \| \| \\| Field label \\| UNIFIED_REVENUE_UNRECONCILED_GROSS_REVENUE \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \\| đźš« Deprecated \\| Deprecated on 2020-07-22 \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| UNIFIED_REVENUE_UNRECONCILED_GROSS_REVENUE \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | UNIFIED_REVENUE_UNRECONCILED_GROSS_REVENUE** | | \| Field label \| UNIFIED_REVENUE_UNRECONCILED_GROSS_REVENUE \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | Field label | UNIFIED_REVENUE_UNRECONCILED_GROSS_REVENUE | | Field type | metric | | Data type | [float.number.value](/apidocs/field-data-types#number) | | đźš« Deprecated | Deprecated on 2020-07-22 | | Destinations | BigQuery | | \| SCHEDULED_SCHEDULED_GROSS_REVENUE** \| \| --- \| \| \\| Field label \\| SCHEDULED_SCHEDULED_GROSS_REVENUE \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \\| đźš« Deprecated \\| Deprecated on 2020-07-22 \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| SCHEDULED_SCHEDULED_GROSS_REVENUE \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | SCHEDULED_SCHEDULED_GROSS_REVENUE** | | \| Field label \| SCHEDULED_SCHEDULED_GROSS_REVENUE \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | Field label | SCHEDULED_SCHEDULED_GROSS_REVENUE | | Field type | metric | | Data type | [float.number.value](/apidocs/field-data-types#number) | | đźš« Deprecated | Deprecated on 2020-07-22 | | Destinations | BigQuery | | \| UNIFIED_REVENUE_LOCAL_UNRECONCILED_GROSS_REVENUE** \| \| --- \| \| \\| Field label \\| UNIFIED_REVENUE_LOCAL_UNRECONCILED_GROSS_REVENUE \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \\| đźš« Deprecated \\| Deprecated on 2020-07-22 \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| UNIFIED_REVENUE_LOCAL_UNRECONCILED_GROSS_REVENUE \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | UNIFIED_REVENUE_LOCAL_UNRECONCILED_GROSS_REVENUE** | | \| Field label \| UNIFIED_REVENUE_LOCAL_UNRECONCILED_GROSS_REVENUE \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | Field label | UNIFIED_REVENUE_LOCAL_UNRECONCILED_GROSS_REVENUE | | Field type | metric | | Data type | [float.number.value](/apidocs/field-data-types#number) | | đźš« Deprecated | Deprecated on 2020-07-22 | | Destinations | BigQuery | | \| SCHEDULED_SCHEDULED_NET_REVENUE** \| \| --- \| \| \\| Field label \\| SCHEDULED_SCHEDULED_NET_REVENUE \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \\| đźš« Deprecated \\| Deprecated on 2020-07-22 \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| SCHEDULED_SCHEDULED_NET_REVENUE \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | SCHEDULED_SCHEDULED_NET_REVENUE** | | \| Field label \| SCHEDULED_SCHEDULED_NET_REVENUE \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | Field label | SCHEDULED_SCHEDULED_NET_REVENUE | | Field type | metric | | Data type | [float.number.value](/apidocs/field-data-types#number) | | đźš« Deprecated | Deprecated on 2020-07-22 | | Destinations | BigQuery | | \| UNIFIED_REVENUE_FORECASTED_NET_REVENUE** \| \| --- \| \| \\| Field label \\| UNIFIED_REVENUE_FORECASTED_NET_REVENUE \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \\| đźš« Deprecated \\| Deprecated on 2020-07-22 \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| UNIFIED_REVENUE_FORECASTED_NET_REVENUE \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | UNIFIED_REVENUE_FORECASTED_NET_REVENUE** | | \| Field label \| UNIFIED_REVENUE_FORECASTED_NET_REVENUE \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | Field label | UNIFIED_REVENUE_FORECASTED_NET_REVENUE | | Field type | metric | | Data type | [float.number.value](/apidocs/field-data-types#number) | | đźš« Deprecated | Deprecated on 2020-07-22 | | Destinations | BigQuery | | \| SCHEDULED_SCHEDULED_CLICKS** \| \| --- \| \| \\| Field label \\| SCHEDULED_SCHEDULED_CLICKS \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| đźš« Deprecated \\| Deprecated on 2020-07-22 \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| SCHEDULED_SCHEDULED_CLICKS \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | SCHEDULED_SCHEDULED_CLICKS** | | \| Field label \| SCHEDULED_SCHEDULED_CLICKS \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | Field label | SCHEDULED_SCHEDULED_CLICKS | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | đźš« Deprecated | Deprecated on 2020-07-22 | | Destinations | BigQuery | | \| UNIFIED_REVENUE_LOCAL_FORECASTED_NET_REVENUE** \| \| --- \| \| \\| Field label \\| UNIFIED_REVENUE_LOCAL_FORECASTED_NET_REVENUE \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \\| đźš« Deprecated \\| Deprecated on 2020-07-22 \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| UNIFIED_REVENUE_LOCAL_FORECASTED_NET_REVENUE \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | UNIFIED_REVENUE_LOCAL_FORECASTED_NET_REVENUE** | | \| Field label \| UNIFIED_REVENUE_LOCAL_FORECASTED_NET_REVENUE \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | Field label | UNIFIED_REVENUE_LOCAL_FORECASTED_NET_REVENUE | | Field type | metric | | Data type | [float.number.value](/apidocs/field-data-types#number) | | đźš« Deprecated | Deprecated on 2020-07-22 | | Destinations | BigQuery | | \| EXPECTED_REVENUE_EXPECTED_GROSS_REVENUE** \| \| --- \| \| \\| Field label \\| EXPECTED_REVENUE_EXPECTED_GROSS_REVENUE \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| đźš« Deprecated \\| Deprecated on 2020-07-22 \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| EXPECTED_REVENUE_EXPECTED_GROSS_REVENUE \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | EXPECTED_REVENUE_EXPECTED_GROSS_REVENUE** | | \| Field label \| EXPECTED_REVENUE_EXPECTED_GROSS_REVENUE \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | Field label | EXPECTED_REVENUE_EXPECTED_GROSS_REVENUE | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | đźš« Deprecated | Deprecated on 2020-07-22 | | Destinations | BigQuery | | \| UNIFIED_REVENUE_LOCAL_FORECASTED_GROSS_REVENUE** \| \| --- \| \| \\| Field label \\| UNIFIED_REVENUE_LOCAL_FORECASTED_GROSS_REVENUE \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \\| đźš« Deprecated \\| Deprecated on 2020-07-22 \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| UNIFIED_REVENUE_LOCAL_FORECASTED_GROSS_REVENUE \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | UNIFIED_REVENUE_LOCAL_FORECASTED_GROSS_REVENUE** | | \| Field label \| UNIFIED_REVENUE_LOCAL_FORECASTED_GROSS_REVENUE \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | Field label | UNIFIED_REVENUE_LOCAL_FORECASTED_GROSS_REVENUE | | Field type | metric | | Data type | [float.number.value](/apidocs/field-data-types#number) | | đźš« Deprecated | Deprecated on 2020-07-22 | | Destinations | BigQuery | | \| SALES_TOTAL_TOTAL_SCHEDULED_GROSS_REVENUE** \| \| --- \| \| \\| Field label \\| SALES_TOTAL_TOTAL_SCHEDULED_GROSS_REVENUE \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \\| đźš« Deprecated \\| Deprecated on 2020-07-22 \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| SALES_TOTAL_TOTAL_SCHEDULED_GROSS_REVENUE \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | SALES_TOTAL_TOTAL_SCHEDULED_GROSS_REVENUE** | | \| Field label \| SALES_TOTAL_TOTAL_SCHEDULED_GROSS_REVENUE \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | Field label | SALES_TOTAL_TOTAL_SCHEDULED_GROSS_REVENUE | | Field type | metric | | Data type | [float.number.value](/apidocs/field-data-types#number) | | đźš« Deprecated | Deprecated on 2020-07-22 | | Destinations | BigQuery | | \| SALES_TOTAL_LOCAL_TOTAL_SCHEDULED_NET_REVENUE** \| \| --- \| \| \\| Field label \\| SALES_TOTAL_LOCAL_TOTAL_SCHEDULED_NET_REVENUE \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \\| đźš« Deprecated \\| Deprecated on 2020-07-22 \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| SALES_TOTAL_LOCAL_TOTAL_SCHEDULED_NET_REVENUE \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | SALES_TOTAL_LOCAL_TOTAL_SCHEDULED_NET_REVENUE** | | \| Field label \| SALES_TOTAL_LOCAL_TOTAL_SCHEDULED_NET_REVENUE \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | Field label | SALES_TOTAL_LOCAL_TOTAL_SCHEDULED_NET_REVENUE | | Field type | metric | | Data type | [float.number.value](/apidocs/field-data-types#number) | | đźš« Deprecated | Deprecated on 2020-07-22 | | Destinations | BigQuery | | \| UNIFIED_REVENUE_UNIFIED_AGENCY_COMMISSION** \| \| --- \| \| \\| Field label \\| UNIFIED_REVENUE_UNIFIED_AGENCY_COMMISSION \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \\| đźš« Deprecated \\| Deprecated on 2020-07-22 \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| UNIFIED_REVENUE_UNIFIED_AGENCY_COMMISSION \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | UNIFIED_REVENUE_UNIFIED_AGENCY_COMMISSION** | | \| Field label \| UNIFIED_REVENUE_UNIFIED_AGENCY_COMMISSION \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | Field label | UNIFIED_REVENUE_UNIFIED_AGENCY_COMMISSION | | Field type | metric | | Data type | [float.number.value](/apidocs/field-data-types#number) | | đźš« Deprecated | Deprecated on 2020-07-22 | | Destinations | BigQuery | | \| UNIFIED_REVENUE_LOCAL_UNIFIED_AGENCY_COMMISSION** \| \| --- \| \| \\| Field label \\| UNIFIED_REVENUE_LOCAL_UNIFIED_AGENCY_COMMISSION \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \\| đźš« Deprecated \\| Deprecated on 2020-07-22 \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| UNIFIED_REVENUE_LOCAL_UNIFIED_AGENCY_COMMISSION \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | UNIFIED_REVENUE_LOCAL_UNIFIED_AGENCY_COMMISSION** | | \| Field label \| UNIFIED_REVENUE_LOCAL_UNIFIED_AGENCY_COMMISSION \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| đźš« Deprecated \| Deprecated on 2020-07-22 \| \| Destinations \| BigQuery \| | | Field label | UNIFIED_REVENUE_LOCAL_UNIFIED_AGENCY_COMMISSION | | Field type | metric | | Data type | [float.number.value](/apidocs/field-data-types#number) | | đźš« Deprecated | Deprecated on 2020-07-22 | | Destinations | BigQuery | ### DYNAMIC ALLOCATION | \| DYNAMIC_ALLOCATION_OPPORTUNITY_IMPRESSIONS_COMPETING_TOTAL** \| \| --- \| \| \\| Field label \\| Impressions competing \\| \\| --- \\| --- \\| \\| Description \\| The number of impressions sent to Ad Exchange / AdSense, regardless of whether they won or lost (total number of dynamic allocation impressions) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Impressions competing \| \| Description \| The number of impressions sent to Ad Exchange / AdSense, regardless of whether they won or lost (total number of dynamic allocation impressions) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | --- | | DYNAMIC_ALLOCATION_OPPORTUNITY_IMPRESSIONS_COMPETING_TOTAL** | | \| Field label \| Impressions competing \| \| --- \| --- \| \| Description \| The number of impressions sent to Ad Exchange / AdSense, regardless of whether they won or lost (total number of dynamic allocation impressions) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Impressions competing | | Description | The number of impressions sent to Ad Exchange / AdSense, regardless of whether they won or lost (total number of dynamic allocation impressions) | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| DYNAMIC_ALLOCATION_OPPORTUNITY_ELIGIBLE_IMPRESSIONS_TOTAL** \| \| --- \| \| \\| Field label \\| Eligible impressions \\| \\| --- \\| --- \\| \\| Description \\| The number of Ad Exchange / AdSense and Ad Manager impressions \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Eligible impressions \| \| Description \| The number of Ad Exchange / AdSense and Ad Manager impressions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | DYNAMIC_ALLOCATION_OPPORTUNITY_ELIGIBLE_IMPRESSIONS_TOTAL** | | \| Field label \| Eligible impressions \| \| --- \| --- \| \| Description \| The number of Ad Exchange / AdSense and Ad Manager impressions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Eligible impressions | | Description | The number of Ad Exchange / AdSense and Ad Manager impressions | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| DYNAMIC_ALLOCATION_OPPORTUNITY_IMPRESSIONS_NOT_COMPETING_TOTAL** \| \| --- \| \| \\| Field label \\| Impressions not competing \\| \\| --- \\| --- \\| \\| Description \\| The difference between eligible impressions and competing impressions in dynamic allocation \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Impressions not competing \| \| Description \| The difference between eligible impressions and competing impressions in dynamic allocation \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | DYNAMIC_ALLOCATION_OPPORTUNITY_IMPRESSIONS_NOT_COMPETING_TOTAL** | | \| Field label \| Impressions not competing \| \| --- \| --- \| \| Description \| The difference between eligible impressions and competing impressions in dynamic allocation \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Impressions not competing | | Description | The difference between eligible impressions and competing impressions in dynamic allocation | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| DYNAMIC_ALLOCATION_OPPORTUNITY_IMPRESSIONS_NOT_COMPETING_TOTALPERCENT** \| \| --- \| \| \\| Field label \\| Impressions not competing (%) \\| \\| --- \\| --- \\| \\| Description \\| The percentage of eligible impressions that are not competing in dynamic allocation \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.percentage](/apidocs/field-data-types#number) \\| \| \| Field label \| Impressions not competing (%) \| \| Description \| The percentage of eligible impressions that are not competing in dynamic allocation \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| | | DYNAMIC_ALLOCATION_OPPORTUNITY_IMPRESSIONS_NOT_COMPETING_TOTALPERCENT** | | \| Field label \| Impressions not competing (%) \| \| --- \| --- \| \| Description \| The percentage of eligible impressions that are not competing in dynamic allocation \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| | | Field label | Impressions not competing (%) | | Description | The percentage of eligible impressions that are not competing in dynamic allocation | | Field type | metric | | Data type | [float.number.percentage](/apidocs/field-data-types#number) | | \| DYNAMIC_ALLOCATION_OPPORTUNITY_SATURATION_RATE_TOTAL** \| \| --- \| \| \\| Field label \\| Dynamic allocation saturation rate \\| \\| --- \\| --- \\| \\| Description \\| The percent of eligible impressions participating in dynamic allocation \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Dynamic allocation saturation rate \| \| Description \| The percent of eligible impressions participating in dynamic allocation \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | DYNAMIC_ALLOCATION_OPPORTUNITY_SATURATION_RATE_TOTAL** | | \| Field label \| Dynamic allocation saturation rate \| \| --- \| --- \| \| Description \| The percent of eligible impressions participating in dynamic allocation \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | Field label | Dynamic allocation saturation rate | | Description | The percent of eligible impressions participating in dynamic allocation | | Field type | metric | | Data type | [float.number.ratio](/apidocs/field-data-types#number) | | \| DYNAMIC_ALLOCATION_OPPORTUNITY_MATCH_RATE_TOTAL** \| \| --- \| \| \\| Field label \\| Dynamic allocation match rate \\| \\| --- \\| --- \\| \\| Description \\| The percent of total dynamic allocation queries that won \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Dynamic allocation match rate \| \| Description \| The percent of total dynamic allocation queries that won \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | DYNAMIC_ALLOCATION_OPPORTUNITY_MATCH_RATE_TOTAL** | | \| Field label \| Dynamic allocation match rate \| \| --- \| --- \| \| Description \| The percent of total dynamic allocation queries that won \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | Field label | Dynamic allocation match rate | | Description | The percent of total dynamic allocation queries that won | | Field type | metric | | Data type | [float.number.ratio](/apidocs/field-data-types#number) | | \| DYNAMIC_ALLOCATION_OPPORTUNITY_UNFILLED_IMPRESSIONS_COMPETING** \| \| --- \| \| \\| Field label \\| Unfilled competing impressions \\| \\| --- \\| --- \\| \\| Description \\| The number of unfilled queries that attempted dynamic allocation by Ad Exchange / AdSense \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Unfilled competing impressions \| \| Description \| The number of unfilled queries that attempted dynamic allocation by Ad Exchange / AdSense \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | DYNAMIC_ALLOCATION_OPPORTUNITY_UNFILLED_IMPRESSIONS_COMPETING** | | \| Field label \| Unfilled competing impressions \| \| --- \| --- \| \| Description \| The number of unfilled queries that attempted dynamic allocation by Ad Exchange / AdSense \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Unfilled competing impressions | | Description | The number of unfilled queries that attempted dynamic allocation by Ad Exchange / AdSense | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | ### GEOGRAPHY | \| countryName** \| \| --- \| \| \\| Field label \\| Country \\| \\| --- \\| --- \\| \\| Description \\| Breaks down reporting data by country name \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Country \| \| Description \| Breaks down reporting data by country name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | --- | | countryName** | | \| Field label \| Country \| \| --- \| --- \| \| Description \| Breaks down reporting data by country name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Country | | Description | Breaks down reporting data by country name | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| countryID** \| \| --- \| \| \\| Field label \\| Country ID \\| \\| --- \\| --- \\| \\| Description \\| Breaks down reporting data by country criteria ID \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Country ID \| \| Description \| Breaks down reporting data by country criteria ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | countryID** | | \| Field label \| Country ID \| \| --- \| --- \| \| Description \| Breaks down reporting data by country criteria ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Country ID | | Description | Breaks down reporting data by country criteria ID | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| regionName** \| \| --- \| \| \\| Field label \\| Region \\| \\| --- \\| --- \\| \\| Description \\| Breaks down reporting data by region name \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.geo.region](/apidocs/field-data-types#geographical) \\| \| \| Field label \| Region \| \| Description \| Breaks down reporting data by region name \| \| Field type \| dimension \| \| Data type \| [string.geo.region](/apidocs/field-data-types#geographical) \| | | regionName** | | \| Field label \| Region \| \| --- \| --- \| \| Description \| Breaks down reporting data by region name \| \| Field type \| dimension \| \| Data type \| [string.geo.region](/apidocs/field-data-types#geographical) \| | | Field label | Region | | Description | Breaks down reporting data by region name | | Field type | dimension | | Data type | [string.geo.region](/apidocs/field-data-types#geographical) | | \| regionID** \| \| --- \| \| \\| Field label \\| Region ID \\| \\| --- \\| --- \\| \\| Description \\| Breaks down reporting data by region criteria ID \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Region ID \| \| Description \| Breaks down reporting data by region criteria ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | regionID** | | \| Field label \| Region ID \| \| --- \| --- \| \| Description \| Breaks down reporting data by region criteria ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Region ID | | Description | Breaks down reporting data by region criteria ID | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| metroName** \| \| --- \| \| \\| Field label \\| Metro \\| \\| --- \\| --- \\| \\| Description \\| Breaks down reporting data by metro name \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Metro \| \| Description \| Breaks down reporting data by metro name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | metroName** | | \| Field label \| Metro \| \| --- \| --- \| \| Description \| Breaks down reporting data by metro name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Metro | | Description | Breaks down reporting data by metro name | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| metroID** \| \| --- \| \| \\| Field label \\| Metro ID \\| \\| --- \\| --- \\| \\| Description \\| Breaks down reporting data by metro criteria ID \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Metro ID \| \| Description \| Breaks down reporting data by metro criteria ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | metroID** | | \| Field label \| Metro ID \| \| --- \| --- \| \| Description \| Breaks down reporting data by metro criteria ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Metro ID | | Description | Breaks down reporting data by metro criteria ID | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| cityName** \| \| --- \| \| \\| Field label \\| City \\| \\| --- \\| --- \\| \\| Description \\| Breaks down reporting data by city name \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| City \| \| Description \| Breaks down reporting data by city name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | cityName** | | \| Field label \| City \| \| --- \| --- \| \| Description \| Breaks down reporting data by city name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | City | | Description | Breaks down reporting data by city name | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| cityID** \| \| --- \| \| \\| Field label \\| City ID \\| \\| --- \\| --- \\| \\| Description \\| Breaks down reporting data by city criteria ID \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| City ID \| \| Description \| Breaks down reporting data by city criteria ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | cityID** | | \| Field label \| City ID \| \| --- \| --- \| \| Description \| Breaks down reporting data by city criteria ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | City ID | | Description | Breaks down reporting data by city criteria ID | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| postCode** \| \| --- \| \| \\| Field label \\| Postal code \\| \\| --- \\| --- \\| \\| Description \\| Breaks down reporting data by postal code \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.geo.zip](/apidocs/field-data-types#geographical) \\| \| \| Field label \| Postal code \| \| Description \| Breaks down reporting data by postal code \| \| Field type \| dimension \| \| Data type \| [string.geo.zip](/apidocs/field-data-types#geographical) \| | | postCode** | | \| Field label \| Postal code \| \| --- \| --- \| \| Description \| Breaks down reporting data by postal code \| \| Field type \| dimension \| \| Data type \| [string.geo.zip](/apidocs/field-data-types#geographical) \| | | Field label | Postal code | | Description | Breaks down reporting data by postal code | | Field type | dimension | | Data type | [string.geo.zip](/apidocs/field-data-types#geographical) | | \| postCodeID** \| \| --- \| \| \\| Field label \\| Postal code ID \\| \\| --- \\| --- \\| \\| Description \\| Breaks down reporting data by postal code criteria ID \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Postal code ID \| \| Description \| Breaks down reporting data by postal code criteria ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | postCodeID** | | \| Field label \| Postal code ID \| \| --- \| --- \| \| Description \| Breaks down reporting data by postal code criteria ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Postal code ID | | Description | Breaks down reporting data by postal code criteria ID | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| COUNTRY_CODE** \| \| --- \| \| \\| Field label \\| Country code \\| \\| --- \\| --- \\| \\| Description \\| Breaks down reporting data by country code \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.geo.country.twolettercode](/apidocs/field-data-types#geographical) \\| \| \| Field label \| Country code \| \| Description \| Breaks down reporting data by country code \| \| Field type \| dimension \| \| Data type \| [string.geo.country.twolettercode](/apidocs/field-data-types#geographical) \| | | COUNTRY_CODE** | | \| Field label \| Country code \| \| --- \| --- \| \| Description \| Breaks down reporting data by country code \| \| Field type \| dimension \| \| Data type \| [string.geo.country.twolettercode](/apidocs/field-data-types#geographical) \| | | Field label | Country code | | Description | Breaks down reporting data by country code | | Field type | dimension | | Data type | [string.geo.country.twolettercode](/apidocs/field-data-types#geographical) | ### INVENTORY | \| adUnitID** \| \| --- \| \| \\| Field label \\| Ad unit ID \\| \\| --- \\| --- \\| \\| Description \\| Breaks down reporting data by ad unit ID \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad unit ID \| \| Description \| Breaks down reporting data by ad unit ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | --- | | adUnitID** | | \| Field label \| Ad unit ID \| \| --- \| --- \| \| Description \| Breaks down reporting data by ad unit ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Ad unit ID | | Description | Breaks down reporting data by ad unit ID | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| adUnitName** \| \| --- \| \| \\| Field label \\| Ad unit \\| \\| --- \\| --- \\| \\| Description \\| Breaks down reporting data by ad unit \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad unit \| \| Description \| Breaks down reporting data by ad unit \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | adUnitName** | | \| Field label \| Ad unit \| \| --- \| --- \| \| Description \| Breaks down reporting data by ad unit \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Ad unit | | Description | Breaks down reporting data by ad unit | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| TOP_LEVEL_AD_UNIT_ID** \| \| --- \| \| \\| Field label \\| Top level ad unit ID \\| \\| --- \\| --- \\| \\| Description \\| Breaks down reporting data by ad unit ID \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Top level ad unit ID \| \| Description \| Breaks down reporting data by ad unit ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | TOP_LEVEL_AD_UNIT_ID** | | \| Field label \| Top level ad unit ID \| \| --- \| --- \| \| Description \| Breaks down reporting data by ad unit ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Top level ad unit ID | | Description | Breaks down reporting data by ad unit ID | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| TOP_LEVEL_AD_UNIT_NAME** \| \| --- \| \| \\| Field label \\| Top level ad unit \\| \\| --- \\| --- \\| \\| Description \\| Breaks down reporting data by ad unit \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Top level ad unit \| \| Description \| Breaks down reporting data by ad unit \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | TOP_LEVEL_AD_UNIT_NAME** | | \| Field label \| Top level ad unit \| \| --- \| --- \| \| Description \| Breaks down reporting data by ad unit \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Top level ad unit | | Description | Breaks down reporting data by ad unit | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| customTargetingID** \| \| --- \| \| \\| Field label \\| Customised criteria ID \\| \\| --- \\| --- \\| \\| Description \\| Breaks down reporting data by customised criteria ID \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Customised criteria ID \| \| Description \| Breaks down reporting data by customised criteria ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | customTargetingID** | | \| Field label \| Customised criteria ID \| \| --- \| --- \| \| Description \| Breaks down reporting data by customised criteria ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Customised criteria ID | | Description | Breaks down reporting data by customised criteria ID | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| customCriteria** \| \| --- \| \| \\| Field label \\| Customised criteria \\| \\| --- \\| --- \\| \\| Description \\| Breaks down reporting data by customised criteria ID \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Customised criteria \| \| Description \| Breaks down reporting data by customised criteria ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | customCriteria** | | \| Field label \| Customised criteria \| \| --- \| --- \| \| Description \| Breaks down reporting data by customised criteria ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Customised criteria | | Description | Breaks down reporting data by customised criteria ID | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| placementID** \| \| --- \| \| \\| Field label \\| Placement ID \\| \\| --- \\| --- \\| \\| Description \\| Breaks down reporting data by placement ID \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Placement ID \| \| Description \| Breaks down reporting data by placement ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | placementID** | | \| Field label \| Placement ID \| \| --- \| --- \| \| Description \| Breaks down reporting data by placement ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Placement ID | | Description | Breaks down reporting data by placement ID | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| placementName** \| \| --- \| \| \\| Field label \\| Placement \\| \\| --- \\| --- \\| \\| Description \\| Breaks down reporting data by placement \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Placement \| \| Description \| Breaks down reporting data by placement \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | placementName** | | \| Field label \| Placement \| \| --- \| --- \| \| Description \| Breaks down reporting data by placement \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Placement | | Description | Breaks down reporting data by placement | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| targeting** \| \| --- \| \| \\| Field label \\| Targeting \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Targeting \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | targeting** | | \| Field label \| Targeting \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Targeting | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| FIRST_LOOK_PRICING_RULE_ID** \| \| --- \| \| \\| Field label \\| First look pricing rule ID \\| \\| --- \\| --- \\| \\| Description \\| Breaks down reporting data by first price pricing rule id \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| First look pricing rule ID \| \| Description \| Breaks down reporting data by first price pricing rule id \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | FIRST_LOOK_PRICING_RULE_ID** | | \| Field label \| First look pricing rule ID \| \| --- \| --- \| \| Description \| Breaks down reporting data by first price pricing rule id \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | First look pricing rule ID | | Description | Breaks down reporting data by first price pricing rule id | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| FIRST_LOOK_PRICING_RULE_NAME** \| \| --- \| \| \\| Field label \\| First look pricing rule name \\| \\| --- \\| --- \\| \\| Description \\| Breaks down reporting data by first price pricing rule name \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| First look pricing rule name \| \| Description \| Breaks down reporting data by first price pricing rule name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | FIRST_LOOK_PRICING_RULE_NAME** | | \| Field label \| First look pricing rule name \| \| --- \| --- \| \| Description \| Breaks down reporting data by first price pricing rule name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | First look pricing rule name | | Description | Breaks down reporting data by first price pricing rule name | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| DYNAMIC_ALLOCATION_ID** \| \| --- \| \| \\| Field label \\| Dynamic allocation ID \\| \\| --- \\| --- \\| \\| Description \\| Breaks down reporting data by Dynamic allocation ID \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Dynamic allocation ID \| \| Description \| Breaks down reporting data by Dynamic allocation ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | DYNAMIC_ALLOCATION_ID** | | \| Field label \| Dynamic allocation ID \| \| --- \| --- \| \| Description \| Breaks down reporting data by Dynamic allocation ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Dynamic allocation ID | | Description | Breaks down reporting data by Dynamic allocation ID | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| DYNAMIC_ALLOCATION_NAME** \| \| --- \| \| \\| Field label \\| Dynamic allocation \\| \\| --- \\| --- \\| \\| Description \\| Breaks down reporting data by Dynamic allocation \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Dynamic allocation \| \| Description \| Breaks down reporting data by Dynamic allocation \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | DYNAMIC_ALLOCATION_NAME** | | \| Field label \| Dynamic allocation \| \| --- \| --- \| \| Description \| Breaks down reporting data by Dynamic allocation \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Dynamic allocation | | Description | Breaks down reporting data by Dynamic allocation | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| CHANNEL_NAME** \| \| --- \| \| \\| Field label \\| Channel \\| \\| --- \\| --- \\| \\| Description \\| Breaks down reporting data by channels \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Channel \| \| Description \| Breaks down reporting data by channels \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | CHANNEL_NAME** | | \| Field label \| Channel \| \| --- \| --- \| \| Description \| Breaks down reporting data by channels \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Channel | | Description | Breaks down reporting data by channels | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| AD_EXCHANGE_PRODUCT_CODE** \| \| --- \| \| \\| Field label \\| Ad Exchange product code \\| \\| --- \\| --- \\| \\| Description \\| Breaks down reporting data by Ad Exchange product code \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad Exchange product code \| \| Description \| Breaks down reporting data by Ad Exchange product code \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | AD_EXCHANGE_PRODUCT_CODE** | | \| Field label \| Ad Exchange product code \| \| --- \| --- \| \| Description \| Breaks down reporting data by Ad Exchange product code \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Ad Exchange product code | | Description | Breaks down reporting data by Ad Exchange product code | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| AD_EXCHANGE_PRODUCT_NAME** \| \| --- \| \| \\| Field label \\| Ad Exchange product \\| \\| --- \\| --- \\| \\| Description \\| Breaks down linked Ad Exchange web property data by Ad Exchange products \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad Exchange product \| \| Description \| Breaks down linked Ad Exchange web property data by Ad Exchange products \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | AD_EXCHANGE_PRODUCT_NAME** | | \| Field label \| Ad Exchange product \| \| --- \| --- \| \| Description \| Breaks down linked Ad Exchange web property data by Ad Exchange products \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Ad Exchange product | | Description | Breaks down linked Ad Exchange web property data by Ad Exchange products | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| SITE_NAME** \| \| --- \| \| \\| Field label \\| Site \\| \\| --- \\| --- \\| \\| Description \\| Breaks down reporting data by site \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Site \| \| Description \| Breaks down reporting data by site \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | SITE_NAME** | | \| Field label \| Site \| \| --- \| --- \| \| Description \| Breaks down reporting data by site \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Site | | Description | Breaks down reporting data by site | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| URL_ID** \| \| --- \| \| \\| Field label \\| URL ID \\| \\| --- \\| --- \\| \\| Description \\| Breaks down reporting data by URL ID \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| URL ID \| \| Description \| Breaks down reporting data by URL ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | URL_ID** | | \| Field label \| URL ID \| \| --- \| --- \| \| Description \| Breaks down reporting data by URL ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | URL ID | | Description | Breaks down reporting data by URL ID | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| URL_NAME** \| \| --- \| \| \\| Field label \\| URL \\| \\| --- \\| --- \\| \\| Description \\| Breaks down reporting data by URL name \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| URL \| \| Description \| Breaks down reporting data by URL name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | URL_NAME** | | \| Field label \| URL \| \| --- \| --- \| \| Description \| Breaks down reporting data by URL name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | URL | | Description | Breaks down reporting data by URL name | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| AD_TYPE_ID** \| \| --- \| \| \\| Field label \\| Ad type ID \\| \\| --- \\| --- \\| \\| Description \\| Breaks down reporting data by ad type ID \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad type ID \| \| Description \| Breaks down reporting data by ad type ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | AD_TYPE_ID** | | \| Field label \| Ad type ID \| \| --- \| --- \| \| Description \| Breaks down reporting data by ad type ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Ad type ID | | Description | Breaks down reporting data by ad type ID | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| AD_TYPE_NAME** \| \| --- \| \| \\| Field label \\| Ad type \\| \\| --- \\| --- \\| \\| Description \\| Breaks down reporting data by ad type \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad type \| \| Description \| Breaks down reporting data by ad type \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | AD_TYPE_NAME** | | \| Field label \| Ad type \| \| --- \| --- \| \| Description \| Breaks down reporting data by ad type \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Ad type | | Description | Breaks down reporting data by ad type | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | ### INVOICED IMPRESSIONS | \| INVOICED_IMPRESSIONS** \| \| --- \| \| \\| Field label \\| Invoiced impressions \\| \\| --- \\| --- \\| \\| Description \\| The number of invoiced impressions \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Invoiced impressions \| \| Description \| The number of invoiced impressions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | --- | | INVOICED_IMPRESSIONS** | | \| Field label \| Invoiced impressions \| \| --- \| --- \| \| Description \| The number of invoiced impressions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Invoiced impressions | | Description | The number of invoiced impressions | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| INVOICED_UNFILLED_IMPRESSIONS** \| \| --- \| \| \\| Field label \\| Invoiced unfilled impressions \\| \\| --- \\| --- \\| \\| Description \\| The number of invoiced unfilled impressions \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Invoiced unfilled impressions \| \| Description \| The number of invoiced unfilled impressions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | INVOICED_UNFILLED_IMPRESSIONS** | | \| Field label \| Invoiced unfilled impressions \| \| --- \| --- \| \| Description \| The number of invoiced unfilled impressions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Invoiced unfilled impressions | | Description | The number of invoiced unfilled impressions | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | ### LINE ITEMS | \| LINE_ITEM_NAME** \| \| --- \| \| \\| Field label \\| Line item \\| \\| --- \\| --- \\| \\| Description \\| Breaks down reporting data by line item \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Line item \| \| Description \| Breaks down reporting data by line item \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | --- | | LINE_ITEM_NAME** | | \| Field label \| Line item \| \| --- \| --- \| \| Description \| Breaks down reporting data by line item \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Line item | | Description | Breaks down reporting data by line item | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| lineItemID** \| \| --- \| \| \\| Field label \\| Line item ID \\| \\| --- \\| --- \\| \\| Description \\| Breaks down reporting data by line item \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Line item ID \| \| Description \| Breaks down reporting data by line item \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | lineItemID** | | \| Field label \| Line item ID \| \| --- \| --- \| \| Description \| Breaks down reporting data by line item \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Line item ID | | Description | Breaks down reporting data by line item | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| lineItemType** \| \| --- \| \| \\| Field label \\| Line item type \\| \\| --- \\| --- \\| \\| Description \\| Breaks down reporting data by line item \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Line item type \| \| Description \| Breaks down reporting data by line item \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | lineItemType** | | \| Field label \| Line item type \| \| --- \| --- \| \| Description \| Breaks down reporting data by line item \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Line item type | | Description | Breaks down reporting data by line item | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| LINE_ITEM_START_DATE** \| \| --- \| \| \\| Field label \\| Start date \\| \\| --- \\| --- \\| \\| Description \\| Represents the start date (in YYYY-MM-DD format) for a line item \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| Start date \| \| Description \| Represents the start date (in YYYY-MM-DD format) for a line item \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| | | LINE_ITEM_START_DATE** | | \| Field label \| Start date \| \| --- \| --- \| \| Description \| Represents the start date (in YYYY-MM-DD format) for a line item \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| | | Field label | Start date | | Description | Represents the start date (in YYYY-MM-DD format) for a line item | | Field type | dimension | | Data type | [string.time.date](/apidocs/field-data-types#time) | | \| LINE_ITEM_END_DATE** \| \| --- \| \| \\| Field label \\| End date \\| \\| --- \\| --- \\| \\| Description \\| Represents the end date (in YYYY-MM-DD format) for a line item \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| End date \| \| Description \| Represents the end date (in YYYY-MM-DD format) for a line item \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| | | LINE_ITEM_END_DATE** | | \| Field label \| End date \| \| --- \| --- \| \| Description \| Represents the end date (in YYYY-MM-DD format) for a line item \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| | | Field label | End date | | Description | Represents the end date (in YYYY-MM-DD format) for a line item | | Field type | dimension | | Data type | [string.time.date](/apidocs/field-data-types#time) | | \| LINE_ITEM_START_DATE_TIMEZONE** \| \| --- \| \| \\| Field label \\| Start date timezone \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.timezone](/apidocs/field-data-types#time) \\| \| \| Field label \| Start date timezone \| \| Field type \| dimension \| \| Data type \| [string.time.timezone](/apidocs/field-data-types#time) \| | | LINE_ITEM_START_DATE_TIMEZONE** | | \| Field label \| Start date timezone \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.timezone](/apidocs/field-data-types#time) \| | | Field label | Start date timezone | | Field type | dimension | | Data type | [string.time.timezone](/apidocs/field-data-types#time) | | \| LINE_ITEM_END_DATE_TIMEZONE** \| \| --- \| \| \\| Field label \\| End date timezone \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.timezone](/apidocs/field-data-types#time) \\| \| \| Field label \| End date timezone \| \| Field type \| dimension \| \| Data type \| [string.time.timezone](/apidocs/field-data-types#time) \| | | LINE_ITEM_END_DATE_TIMEZONE** | | \| Field label \| End date timezone \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.timezone](/apidocs/field-data-types#time) \| | | Field label | End date timezone | | Field type | dimension | | Data type | [string.time.timezone](/apidocs/field-data-types#time) | | \| LINE_ITEM_STATUS** \| \| --- \| \| \\| Field label \\| Status \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Status \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | LINE_ITEM_STATUS** | | \| Field label \| Status \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Status | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| LINE_ITEM_IS_ARCHIVED** \| \| --- \| \| \\| Field label \\| Is archived? \\| \\| --- \\| --- \\| \\| Description \\| Represents archival status for a line item \\| \\| Field type \\| dimension \\| \\| Data type \\| [bool](/apidocs/field-data-types#primitive) \\| \| \| Field label \| Is archived? \| \| Description \| Represents archival status for a line item \| \| Field type \| dimension \| \| Data type \| [bool](/apidocs/field-data-types#primitive) \| | | LINE_ITEM_IS_ARCHIVED** | | \| Field label \| Is archived? \| \| --- \| --- \| \| Description \| Represents archival status for a line item \| \| Field type \| dimension \| \| Data type \| [bool](/apidocs/field-data-types#primitive) \| | | Field label | Is archived? | | Description | Represents archival status for a line item | | Field type | dimension | | Data type | [bool](/apidocs/field-data-types#primitive) | | \| LINE_ITEM_PRIORITY** \| \| --- \| \| \\| Field label \\| Priority \\| \\| --- \\| --- \\| \\| Description \\| Represents LineItem.priority for a line item \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Priority \| \| Description \| Represents LineItem.priority for a line item \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | LINE_ITEM_PRIORITY** | | \| Field label \| Priority \| \| --- \| --- \| \| Description \| Represents LineItem.priority for a line item \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Priority | | Description | Represents LineItem.priority for a line item | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| LINE_ITEM_TARGET_PLATFORM** \| \| --- \| \| \\| Field label \\| Target platform \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Target platform \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | LINE_ITEM_TARGET_PLATFORM** | | \| Field label \| Target platform \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Target platform | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| LINE_ITEM_ENVIRONMENT_TYPE** \| \| --- \| \| \\| Field label \\| Environment type \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Environment type \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | LINE_ITEM_ENVIRONMENT_TYPE** | | \| Field label \| Environment type \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Environment type | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| LINE_ITEM_CONTRACTED_QUANTITY** \| \| --- \| \| \\| Field label \\| Contracted quantity \\| \\| --- \\| --- \\| \\| Description \\| Contracted units bought for a line item \\| \\| Field type \\| dimension \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Contracted quantity \| \| Description \| Contracted units bought for a line item \| \| Field type \| dimension \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| | | LINE_ITEM_CONTRACTED_QUANTITY** | | \| Field label \| Contracted quantity \| \| --- \| --- \| \| Description \| Contracted units bought for a line item \| \| Field type \| dimension \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| | | Field label | Contracted quantity | | Description | Contracted units bought for a line item | | Field type | dimension | | Data type | [float.number.value](/apidocs/field-data-types#number) | | \| LINE_ITEM_GOAL_QUANTITY** \| \| --- \| \| \\| Field label \\| Goal quantity \\| \\| --- \\| --- \\| \\| Description \\| The total number of impressions, clicks or days that is reserved for a line item \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Goal quantity \| \| Description \| The total number of impressions, clicks or days that is reserved for a line item \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | LINE_ITEM_GOAL_QUANTITY** | | \| Field label \| Goal quantity \| \| --- \| --- \| \| Description \| The total number of impressions, clicks or days that is reserved for a line item \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Goal quantity | | Description | The total number of impressions, clicks or days that is reserved for a line item | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| LINE_ITEM_COST_TYPE** \| \| --- \| \| \\| Field label \\| Line item cost type \\| \\| --- \\| --- \\| \\| Description \\| Cost type of line item \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Line item cost type \| \| Description \| Cost type of line item \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | LINE_ITEM_COST_TYPE** | | \| Field label \| Line item cost type \| \| --- \| --- \| \| Description \| Cost type of line item \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Line item cost type | | Description | Cost type of line item | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| LINE_ITEM_COST_PER_UNIT** \| \| --- \| \| \\| Field label \\| Line item cost per unit \\| \\| --- \\| --- \\| \\| Description \\| Cost per unit of a line item \\| \\| Field type \\| dimension \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Line item cost per unit \| \| Description \| Cost per unit of a line item \| \| Field type \| dimension \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| | | LINE_ITEM_COST_PER_UNIT** | | \| Field label \| Line item cost per unit \| \| --- \| --- \| \| Description \| Cost per unit of a line item \| \| Field type \| dimension \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| | | Field label | Line item cost per unit | | Description | Cost per unit of a line item | | Field type | dimension | | Data type | [float.number.value](/apidocs/field-data-types#number) | | \| LINE_ITEM_DELIVERY_INDICATOR** \| \| --- \| \| \\| Field label \\| Line item delivery indicator \\| \\| --- \\| --- \\| \\| Description \\| Indicates the progress made for the delivery of the line item \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Line item delivery indicator \| \| Description \| Indicates the progress made for the delivery of the line item \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | LINE_ITEM_DELIVERY_INDICATOR** | | \| Field label \| Line item delivery indicator \| \| --- \| --- \| \| Description \| Indicates the progress made for the delivery of the line item \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Line item delivery indicator | | Description | Indicates the progress made for the delivery of the line item | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| LINE_ITEM_LAST_RECONCILIATION_DATE_TIME** \| \| --- \| \| \\| Field label \\| Line item monthly last reconciliation date \\| \\| --- \\| --- \\| \\| Description \\| Represents the monthly last reconciliation date time of the line item \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.datetime](/apidocs/field-data-types#time) \\| \| \| Field label \| Line item monthly last reconciliation date \| \| Description \| Represents the monthly last reconciliation date time of the line item \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| | | LINE_ITEM_LAST_RECONCILIATION_DATE_TIME** | | \| Field label \| Line item monthly last reconciliation date \| \| --- \| --- \| \| Description \| Represents the monthly last reconciliation date time of the line item \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| | | Field label | Line item monthly last reconciliation date | | Description | Represents the monthly last reconciliation date time of the line item | | Field type | dimension | | Data type | [string.time.datetime](/apidocs/field-data-types#time) | | \| LINE_ITEM_RECONCILIATION_STATUS** \| \| --- \| \| \\| Field label \\| Line item monthly reconciliation status \\| \\| --- \\| --- \\| \\| Description \\| Represents the monthly reconciliation status of the line item \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Line item monthly reconciliation status \| \| Description \| Represents the monthly reconciliation status of the line item \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | LINE_ITEM_RECONCILIATION_STATUS** | | \| Field label \| Line item monthly reconciliation status \| \| --- \| --- \| \| Description \| Represents the monthly reconciliation status of the line item \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Line item monthly reconciliation status | | Description | Represents the monthly reconciliation status of the line item | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| LINE_ITEM_DEAL_INFO** \| \| --- \| \| \\| Field label \\| Line item deal info \\| \\| --- \\| --- \\| \\| Description \\| The deal information associated with this line item, if it is programmatic \\| \\| Field type \\| dimension \\| \\| Data type \\| [bool](/apidocs/field-data-types#primitive) \\| \| \| Field label \| Line item deal info \| \| Description \| The deal information associated with this line item, if it is programmatic \| \| Field type \| dimension \| \| Data type \| [bool](/apidocs/field-data-types#primitive) \| | | LINE_ITEM_DEAL_INFO** | | \| Field label \| Line item deal info \| \| --- \| --- \| \| Description \| The deal information associated with this line item, if it is programmatic \| \| Field type \| dimension \| \| Data type \| [bool](/apidocs/field-data-types#primitive) \| | | Field label | Line item deal info | | Description | The deal information associated with this line item, if it is programmatic | | Field type | dimension | | Data type | [bool](/apidocs/field-data-types#primitive) | | \| PROPOSAL_LINE_ITEM_LAST_RECONCILIATION_DATE_TIME** \| \| --- \| \| \\| Field label \\| Proposal line item monthly last reconciliation date \\| \\| --- \\| --- \\| \\| Description \\| Represents the monthly last reconciliation date time of the proposal line item \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.datetime](/apidocs/field-data-types#time) \\| \| \| Field label \| Proposal line item monthly last reconciliation date \| \| Description \| Represents the monthly last reconciliation date time of the proposal line item \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| | | PROPOSAL_LINE_ITEM_LAST_RECONCILIATION_DATE_TIME** | | \| Field label \| Proposal line item monthly last reconciliation date \| \| --- \| --- \| \| Description \| Represents the monthly last reconciliation date time of the proposal line item \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| | | Field label | Proposal line item monthly last reconciliation date | | Description | Represents the monthly last reconciliation date time of the proposal line item | | Field type | dimension | | Data type | [string.time.datetime](/apidocs/field-data-types#time) | | \| PROPOSAL_LINE_ITEM_RECONCILIATION_STATUS** \| \| --- \| \| \\| Field label \\| Proposal line item monthly reconciliation status \\| \\| --- \\| --- \\| \\| Description \\| Represents the monthly reconciliation status of the proposal line item \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Proposal line item monthly reconciliation status \| \| Description \| Represents the monthly reconciliation status of the proposal line item \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | PROPOSAL_LINE_ITEM_RECONCILIATION_STATUS** | | \| Field label \| Proposal line item monthly reconciliation status \| \| --- \| --- \| \| Description \| Represents the monthly reconciliation status of the proposal line item \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Proposal line item monthly reconciliation status | | Description | Represents the monthly reconciliation status of the proposal line item | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| LINE_ITEM_LABELS** \| \| --- \| \| \\| Field label \\| Line item labels \\| \\| --- \\| --- \\| \\| Description \\| List of labels for a given line item \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Line item labels \| \| Description \| List of labels for a given line item \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | LINE_ITEM_LABELS** | | \| Field label \| Line item labels \| \| --- \| --- \| \| Description \| List of labels for a given line item \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Line item labels | | Description | List of labels for a given line item | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| LINE_ITEM_LABEL_IDS** \| \| --- \| \| \\| Field label \\| Line item label IDs \\| \\| --- \\| --- \\| \\| Description \\| List of label IDs for a given line item \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Line item label IDs \| \| Description \| List of label IDs for a given line item \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | LINE_ITEM_LABEL_IDS** | | \| Field label \| Line item label IDs \| \| --- \| --- \| \| Description \| List of label IDs for a given line item \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Line item label IDs | | Description | List of label IDs for a given line item | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| LINE_ITEM_OPTIMIZABLE** \| \| --- \| \| \\| Field label \\| Line item optimizable \\| \\| --- \\| --- \\| \\| Description \\| Information about whether a line item is eligible for optimization or not. The result will be 'TRUE' or 'FALSE', and can be used for filtering \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Line item optimizable \| \| Description \| Information about whether a line item is eligible for optimization or not. The result will be 'TRUE' or 'FALSE', and can be used for filtering \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | LINE_ITEM_OPTIMIZABLE** | | \| Field label \| Line item optimizable \| \| --- \| --- \| \| Description \| Information about whether a line item is eligible for optimization or not. The result will be 'TRUE' or 'FALSE', and can be used for filtering \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Line item optimizable | | Description | Information about whether a line item is eligible for optimization or not. The result will be 'TRUE' or 'FALSE', and can be used for filtering | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| LINE_ITEM_DELIVERY_PACING** \| \| --- \| \| \\| Field label \\| Line item delivery pacing \\| \\| --- \\| --- \\| \\| Description \\| The strategy for delivering ads over the course of the line item's duration \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Line item delivery pacing \| \| Description \| The strategy for delivering ads over the course of the line item's duration \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | LINE_ITEM_DELIVERY_PACING** | | \| Field label \| Line item delivery pacing \| \| --- \| --- \| \| Description \| The strategy for delivering ads over the course of the line item's duration \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Line item delivery pacing | | Description | The strategy for delivering ads over the course of the line item's duration | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| LINE_ITEM_FREQUENCY_CAP** \| \| --- \| \| \\| Field label \\| Line item frequency cap \\| \\| --- \\| --- \\| \\| Description \\| Number of times a user can be served a line item within a time period \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Line item frequency cap \| \| Description \| Number of times a user can be served a line item within a time period \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | LINE_ITEM_FREQUENCY_CAP** | | \| Field label \| Line item frequency cap \| \| --- \| --- \| \| Description \| Number of times a user can be served a line item within a time period \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Line item frequency cap | | Description | Number of times a user can be served a line item within a time period | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | ### MEDIATION | \| mediationType** \| \| --- \| \| \\| Field label \\| Mediation type \\| \\| --- \\| --- \\| \\| Description \\| Breaks down reporting data by mediation type. A mediation type can be web, mobile app or video \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Mediation type \| \| Description \| Breaks down reporting data by mediation type. A mediation type can be web, mobile app or video \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | --- | | mediationType** | | \| Field label \| Mediation type \| \| --- \| --- \| \| Description \| Breaks down reporting data by mediation type. A mediation type can be web, mobile app or video \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Mediation type | | Description | Breaks down reporting data by mediation type. A mediation type can be web, mobile app or video | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | ### MOBILE & VIDEO | \| MOBILE_APP_NAME** \| \| --- \| \| \\| Field label \\| Mobile app \\| \\| --- \\| --- \\| \\| Description \\| Breaks down reporting data by mobile app name \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Mobile app \| \| Description \| Breaks down reporting data by mobile app name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | --- | | MOBILE_APP_NAME** | | \| Field label \| Mobile app \| \| --- \| --- \| \| Description \| Breaks down reporting data by mobile app name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Mobile app | | Description | Breaks down reporting data by mobile app name | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| MOBILE_DEVICE_NAME** \| \| --- \| \| \\| Field label \\| Mobile device \\| \\| --- \\| --- \\| \\| Description \\| Breaks down reporting data by device name \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Mobile device \| \| Description \| Breaks down reporting data by device name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | MOBILE_DEVICE_NAME** | | \| Field label \| Mobile device \| \| --- \| --- \| \| Description \| Breaks down reporting data by device name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Mobile device | | Description | Breaks down reporting data by device name | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| MOBILE_INVENTORY_TYPE** \| \| --- \| \| \\| Field label \\| Mobile inventory type \\| \\| --- \\| --- \\| \\| Description \\| Breaks down reporting data by inventory type \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Mobile inventory type \| \| Description \| Breaks down reporting data by inventory type \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | MOBILE_INVENTORY_TYPE** | | \| Field label \| Mobile inventory type \| \| --- \| --- \| \| Description \| Breaks down reporting data by inventory type \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Mobile inventory type | | Description | Breaks down reporting data by inventory type | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| VIDEO_FALLBACK_POSITION** \| \| --- \| \| \\| Field label \\| Fallback position \\| \\| --- \\| --- \\| \\| Description \\| Breaks down reporting data by the fallback position of the video ad, i.e., NON_FALLBACK, FALLBACK_POSITION_1, FALLBACK_POSITION_2, etc \\| \\| Field type \\| dimension \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Fallback position \| \| Description \| Breaks down reporting data by the fallback position of the video ad, i.e., NON_FALLBACK, FALLBACK_POSITION_1, FALLBACK_POSITION_2, etc \| \| Field type \| dimension \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| | | VIDEO_FALLBACK_POSITION** | | \| Field label \| Fallback position \| \| --- \| --- \| \| Description \| Breaks down reporting data by the fallback position of the video ad, i.e., NON_FALLBACK, FALLBACK_POSITION_1, FALLBACK_POSITION_2, etc \| \| Field type \| dimension \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| | | Field label | Fallback position | | Description | Breaks down reporting data by the fallback position of the video ad, i.e., NON_FALLBACK, FALLBACK_POSITION_1, FALLBACK_POSITION_2, etc | | Field type | dimension | | Data type | [float.number.value](/apidocs/field-data-types#number) | | \| VIDEO_METADATA_KEY_ID** \| \| --- \| \| \\| Field label \\| Video metadata key ID \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Video metadata key ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | VIDEO_METADATA_KEY_ID** | | \| Field label \| Video metadata key ID \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Video metadata key ID | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| VIDEO_METADATA_KEY_NAME** \| \| --- \| \| \\| Field label \\| Video metadata key name \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Video metadata key name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | VIDEO_METADATA_KEY_NAME** | | \| Field label \| Video metadata key name \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Video metadata key name | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| VIDEO_REDIRECT_THIRD_PARTY** \| \| --- \| \| \\| Field label \\| Video redirect third party \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Video redirect third party \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | VIDEO_REDIRECT_THIRD_PARTY** | | \| Field label \| Video redirect third party \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Video redirect third party | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| VIDEO_VAST_VERSION** \| \| --- \| \| \\| Field label \\| Video vast version \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Video vast version \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | VIDEO_VAST_VERSION** | | \| Field label \| Video vast version \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Video vast version | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| VIDEO_BREAK_TYPE** \| \| --- \| \| \\| Field label \\| Video break type \\| \\| --- \\| --- \\| \\| Description \\| The filter to break down reporting data by video break type \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Video break type \| \| Description \| The filter to break down reporting data by video break type \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | VIDEO_BREAK_TYPE** | | \| Field label \| Video break type \| \| --- \| --- \| \| Description \| The filter to break down reporting data by video break type \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Video break type | | Description | The filter to break down reporting data by video break type | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| VIDEO_BREAK_TYPE_NAME** \| \| --- \| \| \\| Field label \\| Video break type name \\| \\| --- \\| --- \\| \\| Description \\| The filter to break down reporting data by video break type. May provide the following values: "Unknown", "Single ad video request", "Optimized pod video request" \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Video break type name \| \| Description \| The filter to break down reporting data by video break type. May provide the following values: "Unknown", "Single ad video request", "Optimized pod video request" \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | VIDEO_BREAK_TYPE_NAME** | | \| Field label \| Video break type name \| \| --- \| --- \| \| Description \| The filter to break down reporting data by video break type. May provide the following values: "Unknown", "Single ad video request", "Optimized pod video request" \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Video break type name | | Description | The filter to break down reporting data by video break type. May provide the following values: "Unknown", "Single ad video request", "Optimized pod video request" | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| VIDEO_AD_REQUEST_DURATION_ID** \| \| --- \| \| \\| Field label \\| Video ad request duration ID \\| \\| --- \\| --- \\| \\| Description \\| Breaks down reporting data by video request duration bucket \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Video ad request duration ID \| \| Description \| Breaks down reporting data by video request duration bucket \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | VIDEO_AD_REQUEST_DURATION_ID** | | \| Field label \| Video ad request duration ID \| \| --- \| --- \| \| Description \| Breaks down reporting data by video request duration bucket \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Video ad request duration ID | | Description | Breaks down reporting data by video request duration bucket | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| VIDEO_AD_REQUEST_DURATION** \| \| --- \| \| \\| Field label \\| Video ad request duration \\| \\| --- \\| --- \\| \\| Description \\| Breaks down reporting data by video request duration bucket name \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Video ad request duration \| \| Description \| Breaks down reporting data by video request duration bucket name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | VIDEO_AD_REQUEST_DURATION** | | \| Field label \| Video ad request duration \| \| --- \| --- \| \| Description \| Breaks down reporting data by video request duration bucket name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Video ad request duration | | Description | Breaks down reporting data by video request duration bucket name | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| POSITION_OF_POD** \| \| --- \| \| \\| Field label \\| Position of pod \\| \\| --- \\| --- \\| \\| Description \\| Breaks down reporting data by the position of the video ad within the video stream, i.e. ,UNKNOWN_POSITION, PREROLL, POSTROLL, UNKNOWN_MIDROLL, MIDROLL_1, MIDROLL_2, etc. UNKNOWN_MIDROLL represents a midroll, but which specific midroll is unknown \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Position of pod \| \| Description \| Breaks down reporting data by the position of the video ad within the video stream, i.e. ,UNKNOWN_POSITION, PREROLL, POSTROLL, UNKNOWN_MIDROLL, MIDROLL_1, MIDROLL_2, etc. UNKNOWN_MIDROLL represents a midroll, but which specific midroll is unknown \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | POSITION_OF_POD** | | \| Field label \| Position of pod \| \| --- \| --- \| \| Description \| Breaks down reporting data by the position of the video ad within the video stream, i.e. ,UNKNOWN_POSITION, PREROLL, POSTROLL, UNKNOWN_MIDROLL, MIDROLL_1, MIDROLL_2, etc. UNKNOWN_MIDROLL represents a midroll, but which specific midroll is unknown \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Position of pod | | Description | Breaks down reporting data by the position of the video ad within the video stream, i.e. ,UNKNOWN_POSITION, PREROLL, POSTROLL, UNKNOWN_MIDROLL, MIDROLL_1, MIDROLL_2, etc. UNKNOWN_MIDROLL represents a midroll, but which specific midroll is unknown | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| OPERATING_SYSTEM_VERSION_ID** \| \| --- \| \| \\| Field label \\| Operating system ID \\| \\| --- \\| --- \\| \\| Description \\| Breaks down reporting data by OS version id \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Operating system ID \| \| Description \| Breaks down reporting data by OS version id \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | OPERATING_SYSTEM_VERSION_ID** | | \| Field label \| Operating system ID \| \| --- \| --- \| \| Description \| Breaks down reporting data by OS version id \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Operating system ID | | Description | Breaks down reporting data by OS version id | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| OPERATING_SYSTEM_VERSION_NAME** \| \| --- \| \| \\| Field label \\| Operating system \\| \\| --- \\| --- \\| \\| Description \\| Breaks down reporting data by OS version name \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Operating system \| \| Description \| Breaks down reporting data by OS version name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | OPERATING_SYSTEM_VERSION_NAME** | | \| Field label \| Operating system \| \| --- \| --- \| \| Description \| Breaks down reporting data by OS version name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Operating system | | Description | Breaks down reporting data by OS version name | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| CARRIER_ID** \| \| --- \| \| \\| Field label \\| Carrier ID \\| \\| --- \\| --- \\| \\| Description \\| Breaks down reporting data by carrier ID \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Carrier ID \| \| Description \| Breaks down reporting data by carrier ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | CARRIER_ID** | | \| Field label \| Carrier ID \| \| --- \| --- \| \| Description \| Breaks down reporting data by carrier ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Carrier ID | | Description | Breaks down reporting data by carrier ID | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| CARRIER_NAME** \| \| --- \| \| \\| Field label \\| Carrier \\| \\| --- \\| --- \\| \\| Description \\| Breaks down reporting data by carrier name \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Carrier \| \| Description \| Breaks down reporting data by carrier name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | CARRIER_NAME** | | \| Field label \| Carrier \| \| --- \| --- \| \| Description \| Breaks down reporting data by carrier name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Carrier | | Description | Breaks down reporting data by carrier name | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| BANDWIDTH_NAME** \| \| --- \| \| \\| Field label \\| Bandwidth \\| \\| --- \\| --- \\| \\| Description \\| Breaks down reporting data by bandwidth name \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Bandwidth \| \| Description \| Breaks down reporting data by bandwidth name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | BANDWIDTH_NAME** | | \| Field label \| Bandwidth \| \| --- \| --- \| \| Description \| Breaks down reporting data by bandwidth name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Bandwidth | | Description | Breaks down reporting data by bandwidth name | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| VIDEO_AD_DURATION** \| \| --- \| \| \\| Field label \\| Video ad duration \\| \\| --- \\| --- \\| \\| Description \\| Breaks down reporting data by video ad duration \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Video ad duration \| \| Description \| Breaks down reporting data by video ad duration \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | VIDEO_AD_DURATION** | | \| Field label \| Video ad duration \| \| --- \| --- \| \| Description \| Breaks down reporting data by video ad duration \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Video ad duration | | Description | Breaks down reporting data by video ad duration | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| VIDEO_AD_TYPE_ID** \| \| --- \| \| \\| Field label \\| Video ad type ID \\| \\| --- \\| --- \\| \\| Description \\| Breaks down reporting data by video ad type ID \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Video ad type ID \| \| Description \| Breaks down reporting data by video ad type ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | VIDEO_AD_TYPE_ID** | | \| Field label \| Video ad type ID \| \| --- \| --- \| \| Description \| Breaks down reporting data by video ad type ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Video ad type ID | | Description | Breaks down reporting data by video ad type ID | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| VIDEO_AD_TYPE_NAME** \| \| --- \| \| \\| Field label \\| Video ad type \\| \\| --- \\| --- \\| \\| Description \\| Breaks down reporting data by video ad type \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Video ad type \| \| Description \| Breaks down reporting data by video ad type \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | VIDEO_AD_TYPE_NAME** | | \| Field label \| Video ad type \| \| --- \| --- \| \| Description \| Breaks down reporting data by video ad type \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Video ad type | | Description | Breaks down reporting data by video ad type | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | ### ORDER | \| orderName** \| \| --- \| \| \\| Field label \\| Order \\| \\| --- \\| --- \\| \\| Description \\| Breaks down reporting data by order \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Order \| \| Description \| Breaks down reporting data by order \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | --- | | orderName** | | \| Field label \| Order \| \| --- \| --- \| \| Description \| Breaks down reporting data by order \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Order | | Description | Breaks down reporting data by order | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| orderID** \| \| --- \| \| \\| Field label \\| Order ID \\| \\| --- \\| --- \\| \\| Description \\| Breaks down reporting data by order ID \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Order ID \| \| Description \| Breaks down reporting data by order ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | orderID** | | \| Field label \| Order ID \| \| --- \| --- \| \| Description \| Breaks down reporting data by order ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Order ID | | Description | Breaks down reporting data by order ID | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| ORDER_START_DATE** \| \| --- \| \| \\| Field label \\| Order start date \\| \\| --- \\| --- \\| \\| Description \\| Represents the start date (in YYYY-MM-DD format) for an order \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| Order start date \| \| Description \| Represents the start date (in YYYY-MM-DD format) for an order \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| | | ORDER_START_DATE** | | \| Field label \| Order start date \| \| --- \| --- \| \| Description \| Represents the start date (in YYYY-MM-DD format) for an order \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| | | Field label | Order start date | | Description | Represents the start date (in YYYY-MM-DD format) for an order | | Field type | dimension | | Data type | [string.time.date](/apidocs/field-data-types#time) | | \| ORDER_START_DATE_TIMEZONE** \| \| --- \| \| \\| Field label \\| Order start date timezone \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.timezone](/apidocs/field-data-types#time) \\| \| \| Field label \| Order start date timezone \| \| Field type \| dimension \| \| Data type \| [string.time.timezone](/apidocs/field-data-types#time) \| | | ORDER_START_DATE_TIMEZONE** | | \| Field label \| Order start date timezone \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.timezone](/apidocs/field-data-types#time) \| | | Field label | Order start date timezone | | Field type | dimension | | Data type | [string.time.timezone](/apidocs/field-data-types#time) | | \| ORDER_END_DATE** \| \| --- \| \| \\| Field label \\| Order end date \\| \\| --- \\| --- \\| \\| Description \\| Represents the end date (in YYYY-MM-DD format) for an order \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| Order end date \| \| Description \| Represents the end date (in YYYY-MM-DD format) for an order \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| | | ORDER_END_DATE** | | \| Field label \| Order end date \| \| --- \| --- \| \| Description \| Represents the end date (in YYYY-MM-DD format) for an order \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| | | Field label | Order end date | | Description | Represents the end date (in YYYY-MM-DD format) for an order | | Field type | dimension | | Data type | [string.time.date](/apidocs/field-data-types#time) | | \| ORDER_END_DATE_TIMEZONE** \| \| --- \| \| \\| Field label \\| Order end date timezone \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.timezone](/apidocs/field-data-types#time) \\| \| \| Field label \| Order end date timezone \| \| Field type \| dimension \| \| Data type \| [string.time.timezone](/apidocs/field-data-types#time) \| | | ORDER_END_DATE_TIMEZONE** | | \| Field label \| Order end date timezone \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.timezone](/apidocs/field-data-types#time) \| | | Field label | Order end date timezone | | Field type | dimension | | Data type | [string.time.timezone](/apidocs/field-data-types#time) | | \| ORDER_STATUS** \| \| --- \| \| \\| Field label \\| Order status \\| \\| --- \\| --- \\| \\| Description \\| Delivery status of the order \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Order status \| \| Description \| Delivery status of the order \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | ORDER_STATUS** | | \| Field label \| Order status \| \| --- \| --- \| \| Description \| Delivery status of the order \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Order status | | Description | Delivery status of the order | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| ORDER_IS_PROGRAMMATIC** \| \| --- \| \| \\| Field label \\| Programmatic order \\| \\| --- \\| --- \\| \\| Description \\| Whether order is programmatic or not \\| \\| Field type \\| dimension \\| \\| Data type \\| [bool](/apidocs/field-data-types#primitive) \\| \| \| Field label \| Programmatic order \| \| Description \| Whether order is programmatic or not \| \| Field type \| dimension \| \| Data type \| [bool](/apidocs/field-data-types#primitive) \| | | ORDER_IS_PROGRAMMATIC** | | \| Field label \| Programmatic order \| \| --- \| --- \| \| Description \| Whether order is programmatic or not \| \| Field type \| dimension \| \| Data type \| [bool](/apidocs/field-data-types#primitive) \| | | Field label | Programmatic order | | Description | Whether order is programmatic or not | | Field type | dimension | | Data type | [bool](/apidocs/field-data-types#primitive) | | \| ORDER_IS_ARCHIVED** \| \| --- \| \| \\| Field label \\| Order is archived? \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [bool](/apidocs/field-data-types#primitive) \\| \| \| Field label \| Order is archived? \| \| Field type \| dimension \| \| Data type \| [bool](/apidocs/field-data-types#primitive) \| | | ORDER_IS_ARCHIVED** | | \| Field label \| Order is archived? \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [bool](/apidocs/field-data-types#primitive) \| | | Field label | Order is archived? | | Field type | dimension | | Data type | [bool](/apidocs/field-data-types#primitive) | | \| ORDER_TRAFFICKER_ID** \| \| --- \| \| \\| Field label \\| Trafficker ID \\| \\| --- \\| --- \\| \\| Description \\| Represents the Trafficker ID for an Order \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Trafficker ID \| \| Description \| Represents the Trafficker ID for an Order \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | ORDER_TRAFFICKER_ID** | | \| Field label \| Trafficker ID \| \| --- \| --- \| \| Description \| Represents the Trafficker ID for an Order \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Trafficker ID | | Description | Represents the Trafficker ID for an Order | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| ORDER_TRAFFICKER** \| \| --- \| \| \\| Field label \\| Trafficker \\| \\| --- \\| --- \\| \\| Description \\| The name and email address in the form of name(email) of the trafficker for an Order \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Trafficker \| \| Description \| The name and email address in the form of name(email) of the trafficker for an Order \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | ORDER_TRAFFICKER** | | \| Field label \| Trafficker \| \| --- \| --- \| \| Description \| The name and email address in the form of name(email) of the trafficker for an Order \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Trafficker | | Description | The name and email address in the form of name(email) of the trafficker for an Order | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | ### OTHER | \| UNIFIED_PRICING_RULE_ID** \| \| --- \| \| \\| Field label \\| Unified pricing rule ID \\| \\| --- \\| --- \\| \\| Description \\| Breaks down reporting data by unified pricing rule id \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Unified pricing rule ID \| \| Description \| Breaks down reporting data by unified pricing rule id \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | --- | | UNIFIED_PRICING_RULE_ID** | | \| Field label \| Unified pricing rule ID \| \| --- \| --- \| \| Description \| Breaks down reporting data by unified pricing rule id \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Unified pricing rule ID | | Description | Breaks down reporting data by unified pricing rule id | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| UNIFIED_PRICING_RULE_NAME** \| \| --- \| \| \\| Field label \\| Unified pricing rule name \\| \\| --- \\| --- \\| \\| Description \\| Breaks down reporting data by unified pricing rule name \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Unified pricing rule name \| \| Description \| Breaks down reporting data by unified pricing rule name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | UNIFIED_PRICING_RULE_NAME** | | \| Field label \| Unified pricing rule name \| \| --- \| --- \| \| Description \| Breaks down reporting data by unified pricing rule name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Unified pricing rule name | | Description | Breaks down reporting data by unified pricing rule name | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| NIELSEN_SEGMENT** \| \| --- \| \| \\| Field label \\| Neilsen OCR segment \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| Neilsen OCR segment \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| Destinations \| BigQuery \| | | NIELSEN_SEGMENT** | | \| Field label \| Neilsen OCR segment \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| Destinations \| BigQuery \| | | Field label | Neilsen OCR segment | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | Destinations | BigQuery | | \| NIELSEN_DEMOGRAPHICS** \| \| --- \| \| \\| Field label \\| Neilsen demographics \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| Neilsen demographics \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| Destinations \| BigQuery \| | | NIELSEN_DEMOGRAPHICS** | | \| Field label \| Neilsen demographics \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| Destinations \| BigQuery \| | | Field label | Neilsen demographics | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | Destinations | BigQuery | | \| NIELSEN_RESTATEMENT_DATE** \| \| --- \| \| \\| Field label \\| Neilsen restatement date \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| Neilsen restatement date \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| \| Destinations \| BigQuery \| | | NIELSEN_RESTATEMENT_DATE** | | \| Field label \| Neilsen restatement date \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| \| Destinations \| BigQuery \| | | Field label | Neilsen restatement date | | Field type | dimension | | Data type | [string.time.date](/apidocs/field-data-types#time) | | Destinations | BigQuery | | \| ADVERTISER_NAME_BASE** \| \| --- \| \| \\| Field label \\| Advertiser \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| Advertiser \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| Destinations \| BigQuery \| | | ADVERTISER_NAME_BASE** | | \| Field label \| Advertiser \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| Destinations \| BigQuery \| | | Field label | Advertiser | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | Destinations | BigQuery | | \| SALESPERSON_NAME_BASE** \| \| --- \| \| \\| Field label \\| Salesperson \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| Salesperson \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| Destinations \| BigQuery \| | | SALESPERSON_NAME_BASE** | | \| Field label \| Salesperson \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| Destinations \| BigQuery \| | | Field label | Salesperson | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | Destinations | BigQuery | | \| GRP_DEMOGRAPHICS** \| \| --- \| \| \\| Field label \\| GRP demographics \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| GRP demographics \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| Destinations \| BigQuery \| | | GRP_DEMOGRAPHICS** | | \| Field label \| GRP demographics \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| Destinations \| BigQuery \| | | Field label | GRP demographics | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | Destinations | BigQuery | | \| AD_REQUEST_AD_UNIT_SIZES** \| \| --- \| \| \\| Field label \\| Ad request ad unit sizes \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| Ad request ad unit sizes \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| Destinations \| BigQuery \| | | AD_REQUEST_AD_UNIT_SIZES** | | \| Field label \| Ad request ad unit sizes \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| Destinations \| BigQuery \| | | Field label | Ad request ad unit sizes | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | Destinations | BigQuery | | \| AD_REQUEST_CUSTOM_CRITERIA** \| \| --- \| \| \\| Field label \\| Ad request custom criteria \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| Ad request custom criteria \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| Destinations \| BigQuery \| | | AD_REQUEST_CUSTOM_CRITERIA** | | \| Field label \| Ad request custom criteria \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| Destinations \| BigQuery \| | | Field label | Ad request custom criteria | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | Destinations | BigQuery | | \| PROPOSAL_LINE_ITEM_ID** \| \| --- \| \| \\| Field label \\| Proposal line item ID \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| Proposal line item ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| Destinations \| BigQuery \| | | PROPOSAL_LINE_ITEM_ID** | | \| Field label \| Proposal line item ID \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| Destinations \| BigQuery \| | | Field label | Proposal line item ID | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | Destinations | BigQuery | | \| CREATIVE_NAME_BASE** \| \| --- \| \| \\| Field label \\| Creative \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| Creative \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| Destinations \| BigQuery \| | | CREATIVE_NAME_BASE** | | \| Field label \| Creative \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| Destinations \| BigQuery \| | | Field label | Creative | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | Destinations | BigQuery | | \| ORDER_NAME_BASE** \| \| --- \| \| \\| Field label \\| Order \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| Order \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| Destinations \| BigQuery \| | | ORDER_NAME_BASE** | | \| Field label \| Order \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| Destinations \| BigQuery \| | | Field label | Order | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | Destinations | BigQuery | | \| ACTIVITY_NAME_BASE** \| \| --- \| \| \\| Field label \\| Activity \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| Activity \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| Destinations \| BigQuery \| | | ACTIVITY_NAME_BASE** | | \| Field label \| Activity \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| Destinations \| BigQuery \| | | Field label | Activity | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | Destinations | BigQuery | | \| METRO_NAME_BASE** \| \| --- \| \| \\| Field label \\| Metro \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| Metro \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| Destinations \| BigQuery \| | | METRO_NAME_BASE** | | \| Field label \| Metro \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| Destinations \| BigQuery \| | | Field label | Metro | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | Destinations | BigQuery | | \| MASTER_COMPANION_CREATIVE_NAME_BASE** \| \| --- \| \| \\| Field label \\| Master and Companion creative \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| Master and Companion creative \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| Destinations \| BigQuery \| | | MASTER_COMPANION_CREATIVE_NAME_BASE** | | \| Field label \| Master and Companion creative \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| Destinations \| BigQuery \| | | Field label | Master and Companion creative | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | Destinations | BigQuery | | \| AD_UNIT_NAME_BASE** \| \| --- \| \| \\| Field label \\| Ad unit \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| Ad unit \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| Destinations \| BigQuery \| | | AD_UNIT_NAME_BASE** | | \| Field label \| Ad unit \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| Destinations \| BigQuery \| | | Field label | Ad unit | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | Destinations | BigQuery | | \| PLACEMENT_NAME_BASE** \| \| --- \| \| \\| Field label \\| Placement \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| Placement \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| Destinations \| BigQuery \| | | PLACEMENT_NAME_BASE** | | \| Field label \| Placement \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| Destinations \| BigQuery \| | | Field label | Placement | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | Destinations | BigQuery | | \| COUNTRY_NAME_BASE** \| \| --- \| \| \\| Field label \\| Country \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| Country \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| Destinations \| BigQuery \| | | COUNTRY_NAME_BASE** | | \| Field label \| Country \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| Destinations \| BigQuery \| | | Field label | Country | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | Destinations | BigQuery | | \| REGION_NAME_BASE** \| \| --- \| \| \\| Field label \\| Region \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.geo.region](/apidocs/field-data-types#geographical) \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| Region \| \| Field type \| dimension \| \| Data type \| [string.geo.region](/apidocs/field-data-types#geographical) \| \| Destinations \| BigQuery \| | | REGION_NAME_BASE** | | \| Field label \| Region \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.geo.region](/apidocs/field-data-types#geographical) \| \| Destinations \| BigQuery \| | | Field label | Region | | Field type | dimension | | Data type | [string.geo.region](/apidocs/field-data-types#geographical) | | Destinations | BigQuery | | \| CITY_NAME_BASE** \| \| --- \| \| \\| Field label \\| City \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| City \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| Destinations \| BigQuery \| | | CITY_NAME_BASE** | | \| Field label \| City \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| Destinations \| BigQuery \| | | Field label | City | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | Destinations | BigQuery | | \| POSTAL_CODE_BASE** \| \| --- \| \| \\| Field label \\| Post code \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.geo.zip](/apidocs/field-data-types#geographical) \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| Post code \| \| Field type \| dimension \| \| Data type \| [string.geo.zip](/apidocs/field-data-types#geographical) \| \| Destinations \| BigQuery \| | | POSTAL_CODE_BASE** | | \| Field label \| Post code \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.geo.zip](/apidocs/field-data-types#geographical) \| \| Destinations \| BigQuery \| | | Field label | Post code | | Field type | dimension | | Data type | [string.geo.zip](/apidocs/field-data-types#geographical) | | Destinations | BigQuery | | \| CONTENT_NAME_BASE** \| \| --- \| \| \\| Field label \\| Content \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| Content \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| Destinations \| BigQuery \| | | CONTENT_NAME_BASE** | | \| Field label \| Content \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| Destinations \| BigQuery \| | | Field label | Content | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | Destinations | BigQuery | | \| CONTENT_BUNDLE_NAME_BASE** \| \| --- \| \| \\| Field label \\| Content bundle \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| Content bundle \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| Destinations \| BigQuery \| | | CONTENT_BUNDLE_NAME_BASE** | | \| Field label \| Content bundle \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| Destinations \| BigQuery \| | | Field label | Content bundle | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | Destinations | BigQuery | | \| PARTNER_MANAGEMENT_PARTNER_NAME_BASE** \| \| --- \| \| \\| Field label \\| Partner \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| Partner \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| Destinations \| BigQuery \| | | PARTNER_MANAGEMENT_PARTNER_NAME_BASE** | | \| Field label \| Partner \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| Destinations \| BigQuery \| | | Field label | Partner | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | Destinations | BigQuery | | \| PARTNER_MANAGEMENT_PARTNER_LABEL_NAME_BASE** \| \| --- \| \| \\| Field label \\| Partner label \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| Partner label \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| Destinations \| BigQuery \| | | PARTNER_MANAGEMENT_PARTNER_LABEL_NAME_BASE** | | \| Field label \| Partner label \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| Destinations \| BigQuery \| | | Field label | Partner label | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | Destinations | BigQuery | | \| contentBundle** \| \| --- \| \| \\| Field label \\| Content bundle \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| Content bundle \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| Destinations \| BigQuery \| | | contentBundle** | | \| Field label \| Content bundle \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| Destinations \| BigQuery \| | | Field label | Content bundle | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | Destinations | BigQuery | | \| contentID** \| \| --- \| \| \\| Field label \\| Content ID \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| Content ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| Destinations \| BigQuery \| | | contentID** | | \| Field label \| Content ID \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| Destinations \| BigQuery \| | | Field label | Content ID | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | Destinations | BigQuery | | \| contentName** \| \| --- \| \| \\| Field label \\| Content \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| Content \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| Destinations \| BigQuery \| | | contentName** | | \| Field label \| Content \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| Destinations \| BigQuery \| | | Field label | Content | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | Destinations | BigQuery | | \| contentBundleID** \| \| --- \| \| \\| Field label \\| Content bundle ID \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| Content bundle ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| Destinations \| BigQuery \| | | contentBundleID** | | \| Field label \| Content bundle ID \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| Destinations \| BigQuery \| | | Field label | Content bundle ID | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | Destinations | BigQuery | | \| adUnitCode** \| \| --- \| \| \\| Field label \\| Ad unit code \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| Ad unit code \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| Destinations \| BigQuery \| | | adUnitCode** | | \| Field label \| Ad unit code \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| Destinations \| BigQuery \| | | Field label | Ad unit code | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | Destinations | BigQuery | | \| AD_EXCHANGE_BID_TYPE** \| \| --- \| \| \\| Field label \\| Ad Exchange bid type \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| Ad Exchange bid type \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| Destinations \| BigQuery \| | | AD_EXCHANGE_BID_TYPE** | | \| Field label \| Ad Exchange bid type \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| Destinations \| BigQuery \| | | Field label | Ad Exchange bid type | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | Destinations | BigQuery | | \| DEVICE_CATEGORY_NAME_BASE** \| \| --- \| \| \\| Field label \\| Device \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| Device \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| Destinations \| BigQuery \| | | DEVICE_CATEGORY_NAME_BASE** | | \| Field label \| Device \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| Destinations \| BigQuery \| | | Field label | Device | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | Destinations | BigQuery | | \| LINE_ITEM_CONTRACTED_UNITS** \| \| --- \| \| \\| Field label \\| Contracted units \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| Contracted units \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| Destinations \| BigQuery \| | | LINE_ITEM_CONTRACTED_UNITS** | | \| Field label \| Contracted units \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| Destinations \| BigQuery \| | | Field label | Contracted units | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | Destinations | BigQuery | | \| AD_EXCHANGE_MOBILE_APP_NAME** \| \| --- \| \| \\| Field label \\| Ad Exchange mobile app \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| Ad Exchange mobile app \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| Destinations \| BigQuery \| | | AD_EXCHANGE_MOBILE_APP_NAME** | | \| Field label \| Ad Exchange mobile app \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| Destinations \| BigQuery \| | | Field label | Ad Exchange mobile app | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | Destinations | BigQuery | | \| AD_EXCHANGE_THIRD_PARTY_BUYER_ACCOUNT_NAME** \| \| --- \| \| \\| Field label \\| Ad Exchange 3rd party buyer account \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| Ad Exchange 3rd party buyer account \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| Destinations \| BigQuery \| | | AD_EXCHANGE_THIRD_PARTY_BUYER_ACCOUNT_NAME** | | \| Field label \| Ad Exchange 3rd party buyer account \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| Destinations \| BigQuery \| | | Field label | Ad Exchange 3rd party buyer account | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | Destinations | BigQuery | | \| AD_EXCHANGE_THIRD_PARTY_NETWORK_TAG_CURRENCY** \| \| --- \| \| \\| Field label \\| Ad Exchange 3rd party network tag currency \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.currency.code](/apidocs/field-data-types#currency) \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| Ad Exchange 3rd party network tag currency \| \| Field type \| dimension \| \| Data type \| [string.currency.code](/apidocs/field-data-types#currency) \| \| Destinations \| BigQuery \| | | AD_EXCHANGE_THIRD_PARTY_NETWORK_TAG_CURRENCY** | | \| Field label \| Ad Exchange 3rd party network tag currency \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.currency.code](/apidocs/field-data-types#currency) \| \| Destinations \| BigQuery \| | | Field label | Ad Exchange 3rd party network tag currency | | Field type | dimension | | Data type | [string.currency.code](/apidocs/field-data-types#currency) | | Destinations | BigQuery | | \| AD_EXCHANGE_THIRD_PARTY_NETWORK_TAG_NAME** \| \| --- \| \| \\| Field label \\| Ad Exchange 3rd party network tag \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| Ad Exchange 3rd party network tag \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| Destinations \| BigQuery \| | | AD_EXCHANGE_THIRD_PARTY_NETWORK_TAG_NAME** | | \| Field label \| Ad Exchange 3rd party network tag \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| Destinations \| BigQuery \| | | Field label | Ad Exchange 3rd party network tag | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | Destinations | BigQuery | | \| WEB_PROPERTY_CODE** \| \| --- \| \| \\| Field label \\| Web property code \\| \\| --- \\| --- \\| \\| Description \\| Breaks down data by web property code \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Web property code \| \| Description \| Breaks down data by web property code \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | WEB_PROPERTY_CODE** | | \| Field label \| Web property code \| \| --- \| --- \| \| Description \| Breaks down data by web property code \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Web property code | | Description | Breaks down data by web property code | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| RICH_MEDIA_CUSTOM_EVENT_TIME_NONCALC** \| \| --- \| \| \\| Field label \\| Custom event - time \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| Custom event - time \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| Destinations \| BigQuery \| | | RICH_MEDIA_CUSTOM_EVENT_TIME_NONCALC** | | \| Field label \| Custom event - time \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| Destinations \| BigQuery \| | | Field label | Custom event - time | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | Destinations | BigQuery | | \| RICH_MEDIA_VIDEO_VIEW_RATE_NONCALC** \| \| --- \| \| \\| Field label \\| Rich media video view rates \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| Rich media video view rates \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| Destinations \| BigQuery \| | | RICH_MEDIA_VIDEO_VIEW_RATE_NONCALC** | | \| Field label \| Rich media video view rates \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| Destinations \| BigQuery \| | | Field label | Rich media video view rates | | Field type | metric | | Data type | [float.number.value](/apidocs/field-data-types#number) | | Destinations | BigQuery | | \| RICH_MEDIA_VIDEO_VIEW_TIME_NONCALC** \| \| --- \| \| \\| Field label \\| Rich media video view time \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| Rich media video view time \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| Destinations \| BigQuery \| | | RICH_MEDIA_VIDEO_VIEW_TIME_NONCALC** | | \| Field label \| Rich media video view time \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| Destinations \| BigQuery \| | | Field label | Rich media video view time | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | Destinations | BigQuery | | \| RICH_MEDIA_INTERACTION_RATE_NONCALC** \| \| --- \| \| \\| Field label \\| Rich media interaction rate \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| Rich media interaction rate \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| Destinations \| BigQuery \| | | RICH_MEDIA_INTERACTION_RATE_NONCALC** | | \| Field label \| Rich media interaction rate \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| Destinations \| BigQuery \| | | Field label | Rich media interaction rate | | Field type | metric | | Data type | [float.number.ratio](/apidocs/field-data-types#number) | | Destinations | BigQuery | | \| VIDEO_VIEWERSHIP_VIEW_THROUGH_RATE_NONCALC** \| \| --- \| \| \\| Field label \\| Video ad view through rate \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| Video ad view through rate \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| Destinations \| BigQuery \| | | VIDEO_VIEWERSHIP_VIEW_THROUGH_RATE_NONCALC** | | \| Field label \| Video ad view through rate \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| Destinations \| BigQuery \| | | Field label | Video ad view through rate | | Field type | metric | | Data type | [float.number.ratio](/apidocs/field-data-types#number) | | Destinations | BigQuery | | \| RICH_MEDIA_AVERAGE_DISPLAY_TIME_NONCALC** \| \| --- \| \| \\| Field label \\| Average display time \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| Average display time \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| Destinations \| BigQuery \| | | RICH_MEDIA_AVERAGE_DISPLAY_TIME_NONCALC** | | \| Field label \| Average display time \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| Destinations \| BigQuery \| | | Field label | Average display time | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | Destinations | BigQuery | | \| VIDEO_VIEWERSHIP_AVERAGE_VIEW_TIME_NONCALC** \| \| --- \| \| \\| Field label \\| Video ad average view time \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| Video ad average view time \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| Destinations \| BigQuery \| | | VIDEO_VIEWERSHIP_AVERAGE_VIEW_TIME_NONCALC** | | \| Field label \| Video ad average view time \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| Destinations \| BigQuery \| | | Field label | Video ad average view time | | Field type | metric | | Data type | [float.number.value](/apidocs/field-data-types#number) | | Destinations | BigQuery | | \| VIDEO_VIEWERSHIP_AVERAGE_VIEW_RATE_NONCALC** \| \| --- \| \| \\| Field label \\| Video ad average view rate \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| Video ad average view rate \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| Destinations \| BigQuery \| | | VIDEO_VIEWERSHIP_AVERAGE_VIEW_RATE_NONCALC** | | \| Field label \| Video ad average view rate \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| Destinations \| BigQuery \| | | Field label | Video ad average view rate | | Field type | metric | | Data type | [float.number.ratio](/apidocs/field-data-types#number) | | Destinations | BigQuery | | \| DYNAMIC_ALLOCATION_OPPORTUNITY_MATCH_RATE_TOTAL_NONCALC** \| \| --- \| \| \\| Field label \\| Dynamic allocation match rate \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| Dynamic allocation match rate \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| Destinations \| BigQuery \| | | DYNAMIC_ALLOCATION_OPPORTUNITY_MATCH_RATE_TOTAL_NONCALC** | | \| Field label \| Dynamic allocation match rate \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| Destinations \| BigQuery \| | | Field label | Dynamic allocation match rate | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | Destinations | BigQuery | | \| PARTNER_MANAGEMENT_HOST_REVENUE** \| \| --- \| \| \\| Field label \\| PARTNER_MANAGEMENT_HOST_REVENUE \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| PARTNER_MANAGEMENT_HOST_REVENUE \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| Destinations \| BigQuery \| | | PARTNER_MANAGEMENT_HOST_REVENUE** | | \| Field label \| PARTNER_MANAGEMENT_HOST_REVENUE \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| Destinations \| BigQuery \| | | Field label | PARTNER_MANAGEMENT_HOST_REVENUE | | Field type | metric | | Data type | [float.number.value](/apidocs/field-data-types#number) | | Destinations | BigQuery | | \| PARTNER_MANAGEMENT_HOST_ECPM** \| \| --- \| \| \\| Field label \\| PARTNER_MANAGEMENT_HOST_ECPM \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| PARTNER_MANAGEMENT_HOST_ECPM \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| Destinations \| BigQuery \| | | PARTNER_MANAGEMENT_HOST_ECPM** | | \| Field label \| PARTNER_MANAGEMENT_HOST_ECPM \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| Destinations \| BigQuery \| | | Field label | PARTNER_MANAGEMENT_HOST_ECPM | | Field type | metric | | Data type | [float.number.value](/apidocs/field-data-types#number) | | Destinations | BigQuery | | \| PARTNER_MANAGEMENT_PARTNER_REVENUE** \| \| --- \| \| \\| Field label \\| PARTNER_MANAGEMENT_PARTNER_REVENUE \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| PARTNER_MANAGEMENT_PARTNER_REVENUE \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| Destinations \| BigQuery \| | | PARTNER_MANAGEMENT_PARTNER_REVENUE** | | \| Field label \| PARTNER_MANAGEMENT_PARTNER_REVENUE \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| Destinations \| BigQuery \| | | Field label | PARTNER_MANAGEMENT_PARTNER_REVENUE | | Field type | metric | | Data type | [float.number.value](/apidocs/field-data-types#number) | | Destinations | BigQuery | | \| PARTNER_MANAGEMENT_PARTNER_ECPM** \| \| --- \| \| \\| Field label \\| PARTNER_MANAGEMENT_PARTNER_ECPM \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| PARTNER_MANAGEMENT_PARTNER_ECPM \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| Destinations \| BigQuery \| | | PARTNER_MANAGEMENT_PARTNER_ECPM** | | \| Field label \| PARTNER_MANAGEMENT_PARTNER_ECPM \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| Destinations \| BigQuery \| | | Field label | PARTNER_MANAGEMENT_PARTNER_ECPM | | Field type | metric | | Data type | [float.number.value](/apidocs/field-data-types#number) | | Destinations | BigQuery | | \| NIELSEN_IMPRESSIONS** \| \| --- \| \| \\| Field label \\| NIELSEN_IMPRESSIONS \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| NIELSEN_IMPRESSIONS \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| Destinations \| BigQuery \| | | NIELSEN_IMPRESSIONS** | | \| Field label \| NIELSEN_IMPRESSIONS \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| Destinations \| BigQuery \| | | Field label | NIELSEN_IMPRESSIONS | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | Destinations | BigQuery | | \| SALESPERSON_PERFORMANCE_SHARED_PIPELINE_NET_REVENUE** \| \| --- \| \| \\| Field label \\| SALESPERSON_PERFORMANCE_SHARED_PIPELINE_NET_REVENUE \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| SALESPERSON_PERFORMANCE_SHARED_PIPELINE_NET_REVENUE \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| Destinations \| BigQuery \| | | SALESPERSON_PERFORMANCE_SHARED_PIPELINE_NET_REVENUE** | | \| Field label \| SALESPERSON_PERFORMANCE_SHARED_PIPELINE_NET_REVENUE \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| Destinations \| BigQuery \| | | Field label | SALESPERSON_PERFORMANCE_SHARED_PIPELINE_NET_REVENUE | | Field type | metric | | Data type | [float.number.value](/apidocs/field-data-types#number) | | Destinations | BigQuery | | \| SALESPERSON_PERFORMANCE_SHARED_PIPELINE_GROSS_REVENUE** \| \| --- \| \| \\| Field label \\| SALESPERSON_PERFORMANCE_SHARED_PIPELINE_GROSS_REVENUE \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| SALESPERSON_PERFORMANCE_SHARED_PIPELINE_GROSS_REVENUE \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| Destinations \| BigQuery \| | | SALESPERSON_PERFORMANCE_SHARED_PIPELINE_GROSS_REVENUE** | | \| Field label \| SALESPERSON_PERFORMANCE_SHARED_PIPELINE_GROSS_REVENUE \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| Destinations \| BigQuery \| | | Field label | SALESPERSON_PERFORMANCE_SHARED_PIPELINE_GROSS_REVENUE | | Field type | metric | | Data type | [float.number.value](/apidocs/field-data-types#number) | | Destinations | BigQuery | | \| SALESPERSON_PERFORMANCE_SHARED_UNIFIED_NET_REVENUE** \| \| --- \| \| \\| Field label \\| SALESPERSON_PERFORMANCE_SHARED_UNIFIED_NET_REVENUE \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| SALESPERSON_PERFORMANCE_SHARED_UNIFIED_NET_REVENUE \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| Destinations \| BigQuery \| | | SALESPERSON_PERFORMANCE_SHARED_UNIFIED_NET_REVENUE** | | \| Field label \| SALESPERSON_PERFORMANCE_SHARED_UNIFIED_NET_REVENUE \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| Destinations \| BigQuery \| | | Field label | SALESPERSON_PERFORMANCE_SHARED_UNIFIED_NET_REVENUE | | Field type | metric | | Data type | [float.number.value](/apidocs/field-data-types#number) | | Destinations | BigQuery | | \| SALESPERSON_PERFORMANCE_SHARED_UNIFIED_GROSS_REVENUE** \| \| --- \| \| \\| Field label \\| SALESPERSON_PERFORMANCE_SHARED_UNIFIED_GROSS_REVENUE \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| SALESPERSON_PERFORMANCE_SHARED_UNIFIED_GROSS_REVENUE \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| Destinations \| BigQuery \| | | SALESPERSON_PERFORMANCE_SHARED_UNIFIED_GROSS_REVENUE** | | \| Field label \| SALESPERSON_PERFORMANCE_SHARED_UNIFIED_GROSS_REVENUE \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| Destinations \| BigQuery \| | | Field label | SALESPERSON_PERFORMANCE_SHARED_UNIFIED_GROSS_REVENUE | | Field type | metric | | Data type | [float.number.value](/apidocs/field-data-types#number) | | Destinations | BigQuery | | \| NIELSEN_POPULATION_BASE** \| \| --- \| \| \\| Field label \\| NIELSEN_POPULATION_BASE \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| NIELSEN_POPULATION_BASE \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| Destinations \| BigQuery \| | | NIELSEN_POPULATION_BASE** | | \| Field label \| NIELSEN_POPULATION_BASE \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| Destinations \| BigQuery \| | | Field label | NIELSEN_POPULATION_BASE | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | Destinations | BigQuery | | \| NIELSEN_IMPRESSIONS_INDEX** \| \| --- \| \| \\| Field label \\| NIELSEN_IMPRESSIONS_INDEX \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| NIELSEN_IMPRESSIONS_INDEX \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| Destinations \| BigQuery \| | | NIELSEN_IMPRESSIONS_INDEX** | | \| Field label \| NIELSEN_IMPRESSIONS_INDEX \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| Destinations \| BigQuery \| | | Field label | NIELSEN_IMPRESSIONS_INDEX | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | Destinations | BigQuery | | \| NIELSEN_UNIQUE_AUDIENCE** \| \| --- \| \| \\| Field label \\| NIELSEN_UNIQUE_AUDIENCE \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| NIELSEN_UNIQUE_AUDIENCE \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| Destinations \| BigQuery \| | | NIELSEN_UNIQUE_AUDIENCE** | | \| Field label \| NIELSEN_UNIQUE_AUDIENCE \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| Destinations \| BigQuery \| | | Field label | NIELSEN_UNIQUE_AUDIENCE | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | Destinations | BigQuery | | \| NIELSEN_AUDIENCE_REACHPERCENT** \| \| --- \| \| \\| Field label \\| NIELSEN_AUDIENCE_REACHPERCENT \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.percentage](/apidocs/field-data-types#number) \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| NIELSEN_AUDIENCE_REACHPERCENT \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| \| Destinations \| BigQuery \| | | NIELSEN_AUDIENCE_REACHPERCENT** | | \| Field label \| NIELSEN_AUDIENCE_REACHPERCENT \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| \| Destinations \| BigQuery \| | | Field label | NIELSEN_AUDIENCE_REACHPERCENT | | Field type | metric | | Data type | [float.number.percentage](/apidocs/field-data-types#number) | | Destinations | BigQuery | | \| NIELSEN_AVERAGE_FREQUENCY** \| \| --- \| \| \\| Field label \\| NIELSEN_AVERAGE_FREQUENCY \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| NIELSEN_AVERAGE_FREQUENCY \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| Destinations \| BigQuery \| | | NIELSEN_AVERAGE_FREQUENCY** | | \| Field label \| NIELSEN_AVERAGE_FREQUENCY \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| Destinations \| BigQuery \| | | Field label | NIELSEN_AVERAGE_FREQUENCY | | Field type | metric | | Data type | [float.number.value](/apidocs/field-data-types#number) | | Destinations | BigQuery | | \| NIELSEN_GROSS_RATING_POINTS** \| \| --- \| \| \\| Field label \\| NIELSEN_GROSS_RATING_POINTS \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| NIELSEN_GROSS_RATING_POINTS \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| Destinations \| BigQuery \| | | NIELSEN_GROSS_RATING_POINTS** | | \| Field label \| NIELSEN_GROSS_RATING_POINTS \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| Destinations \| BigQuery \| | | Field label | NIELSEN_GROSS_RATING_POINTS | | Field type | metric | | Data type | [float.number.value](/apidocs/field-data-types#number) | | Destinations | BigQuery | | \| NIELSEN_IMPRESSIONS_SHAREPERCENT** \| \| --- \| \| \\| Field label \\| NIELSEN_IMPRESSIONS_SHAREPERCENT \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.percentage](/apidocs/field-data-types#number) \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| NIELSEN_IMPRESSIONS_SHAREPERCENT \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| \| Destinations \| BigQuery \| | | NIELSEN_IMPRESSIONS_SHAREPERCENT** | | \| Field label \| NIELSEN_IMPRESSIONS_SHAREPERCENT \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| \| Destinations \| BigQuery \| | | Field label | NIELSEN_IMPRESSIONS_SHAREPERCENT | | Field type | metric | | Data type | [float.number.percentage](/apidocs/field-data-types#number) | | Destinations | BigQuery | | \| NIELSEN_POPULATION_SHAREPERCENT** \| \| --- \| \| \\| Field label \\| NIELSEN_POPULATION_SHAREPERCENT \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.percentage](/apidocs/field-data-types#number) \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| NIELSEN_POPULATION_SHAREPERCENT \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| \| Destinations \| BigQuery \| | | NIELSEN_POPULATION_SHAREPERCENT** | | \| Field label \| NIELSEN_POPULATION_SHAREPERCENT \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| \| Destinations \| BigQuery \| | | Field label | NIELSEN_POPULATION_SHAREPERCENT | | Field type | metric | | Data type | [float.number.percentage](/apidocs/field-data-types#number) | | Destinations | BigQuery | | \| NIELSEN_AUDIENCE_SHAREPERCENT** \| \| --- \| \| \\| Field label \\| NIELSEN_AUDIENCE_SHAREPERCENT \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.percentage](/apidocs/field-data-types#number) \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| NIELSEN_AUDIENCE_SHAREPERCENT \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| \| Destinations \| BigQuery \| | | NIELSEN_AUDIENCE_SHAREPERCENT** | | \| Field label \| NIELSEN_AUDIENCE_SHAREPERCENT \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| \| Destinations \| BigQuery \| | | Field label | NIELSEN_AUDIENCE_SHAREPERCENT | | Field type | metric | | Data type | [float.number.percentage](/apidocs/field-data-types#number) | | Destinations | BigQuery | | \| NIELSEN_AUDIENCE_INDEX** \| \| --- \| \| \\| Field label \\| NIELSEN_AUDIENCE_INDEX \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| NIELSEN_AUDIENCE_INDEX \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| Destinations \| BigQuery \| | | NIELSEN_AUDIENCE_INDEX** | | \| Field label \| NIELSEN_AUDIENCE_INDEX \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| Destinations \| BigQuery \| | | Field label | NIELSEN_AUDIENCE_INDEX | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | Destinations | BigQuery | | \| DISCOUNTS_BREAKDOWN_CONTRACTED_NET_PRODUCT_ADJUSTMENT** \| \| --- \| \| \\| Field label \\| DISCOUNTS_BREAKDOWN_CONTRACTED_NET_PRODUCT_ADJUSTMENT \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| DISCOUNTS_BREAKDOWN_CONTRACTED_NET_PRODUCT_ADJUSTMENT \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| Destinations \| BigQuery \| | | DISCOUNTS_BREAKDOWN_CONTRACTED_NET_PRODUCT_ADJUSTMENT** | | \| Field label \| DISCOUNTS_BREAKDOWN_CONTRACTED_NET_PRODUCT_ADJUSTMENT \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| Destinations \| BigQuery \| | | Field label | DISCOUNTS_BREAKDOWN_CONTRACTED_NET_PRODUCT_ADJUSTMENT | | Field type | metric | | Data type | [float.number.value](/apidocs/field-data-types#number) | | Destinations | BigQuery | | \| DISCOUNTS_BREAKDOWN_CONTRACTED_NET_PROPOSAL_DISCOUNT** \| \| --- \| \| \\| Field label \\| DISCOUNTS_BREAKDOWN_CONTRACTED_NET_PROPOSAL_DISCOUNT \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| DISCOUNTS_BREAKDOWN_CONTRACTED_NET_PROPOSAL_DISCOUNT \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| Destinations \| BigQuery \| | | DISCOUNTS_BREAKDOWN_CONTRACTED_NET_PROPOSAL_DISCOUNT** | | \| Field label \| DISCOUNTS_BREAKDOWN_CONTRACTED_NET_PROPOSAL_DISCOUNT \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| Destinations \| BigQuery \| | | Field label | DISCOUNTS_BREAKDOWN_CONTRACTED_NET_PROPOSAL_DISCOUNT | | Field type | metric | | Data type | [float.number.value](/apidocs/field-data-types#number) | | Destinations | BigQuery | | \| DISCOUNTS_BREAKDOWN_CONTRACTED_NET_ADVERTISER_DISCOUNT** \| \| --- \| \| \\| Field label \\| DISCOUNTS_BREAKDOWN_CONTRACTED_NET_ADVERTISER_DISCOUNT \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| DISCOUNTS_BREAKDOWN_CONTRACTED_NET_ADVERTISER_DISCOUNT \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| Destinations \| BigQuery \| | | DISCOUNTS_BREAKDOWN_CONTRACTED_NET_ADVERTISER_DISCOUNT** | | \| Field label \| DISCOUNTS_BREAKDOWN_CONTRACTED_NET_ADVERTISER_DISCOUNT \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| Destinations \| BigQuery \| | | Field label | DISCOUNTS_BREAKDOWN_CONTRACTED_NET_ADVERTISER_DISCOUNT | | Field type | metric | | Data type | [float.number.value](/apidocs/field-data-types#number) | | Destinations | BigQuery | | \| SELL_THROUGH_SELL_THROUGH_RATE** \| \| --- \| \| \\| Field label \\| SELL_THROUGH_SELL_THROUGH_RATE \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| SELL_THROUGH_SELL_THROUGH_RATE \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| Destinations \| BigQuery \| | | SELL_THROUGH_SELL_THROUGH_RATE** | | \| Field label \| SELL_THROUGH_SELL_THROUGH_RATE \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| Destinations \| BigQuery \| | | Field label | SELL_THROUGH_SELL_THROUGH_RATE | | Field type | metric | | Data type | [float.number.ratio](/apidocs/field-data-types#number) | | Destinations | BigQuery | | \| SELL_THROUGH_AVAILABLE_IMPRESSIONS** \| \| --- \| \| \\| Field label \\| SELL_THROUGH_AVAILABLE_IMPRESSIONS \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| SELL_THROUGH_AVAILABLE_IMPRESSIONS \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| Destinations \| BigQuery \| | | SELL_THROUGH_AVAILABLE_IMPRESSIONS** | | \| Field label \| SELL_THROUGH_AVAILABLE_IMPRESSIONS \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| Destinations \| BigQuery \| | | Field label | SELL_THROUGH_AVAILABLE_IMPRESSIONS | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | Destinations | BigQuery | | \| SELL_THROUGH_RESERVED_IMPRESSIONS** \| \| --- \| \| \\| Field label \\| SELL_THROUGH_RESERVED_IMPRESSIONS \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| SELL_THROUGH_RESERVED_IMPRESSIONS \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| Destinations \| BigQuery \| | | SELL_THROUGH_RESERVED_IMPRESSIONS** | | \| Field label \| SELL_THROUGH_RESERVED_IMPRESSIONS \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| Destinations \| BigQuery \| | | Field label | SELL_THROUGH_RESERVED_IMPRESSIONS | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | Destinations | BigQuery | | \| SELL_THROUGH_FORECASTED_IMPRESSIONS** \| \| --- \| \| \\| Field label \\| SELL_THROUGH_FORECASTED_IMPRESSIONS \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| SELL_THROUGH_FORECASTED_IMPRESSIONS \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| Destinations \| BigQuery \| | | SELL_THROUGH_FORECASTED_IMPRESSIONS** | | \| Field label \| SELL_THROUGH_FORECASTED_IMPRESSIONS \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| Destinations \| BigQuery \| | | Field label | SELL_THROUGH_FORECASTED_IMPRESSIONS | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | Destinations | BigQuery | | \| VIDEO_ERRORS_VAST_2_ERROR_COUNT** \| \| --- \| \| \\| Field label \\| VAST2 error count \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| VAST2 error count \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| Destinations \| BigQuery \| | | VIDEO_ERRORS_VAST_2_ERROR_COUNT** | | \| Field label \| VAST2 error count \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| Destinations \| BigQuery \| | | Field label | VAST2 error count | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | Destinations | BigQuery | | \| VIDEO_VIEWERSHIP_VIEW_THROUGH_RATE** \| \| --- \| \| \\| Field label \\| Video ad view through rate \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| Video ad view through rate \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| Destinations \| BigQuery \| | | VIDEO_VIEWERSHIP_VIEW_THROUGH_RATE** | | \| Field label \| Video ad view through rate \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| Destinations \| BigQuery \| | | Field label | Video ad view through rate | | Field type | metric | | Data type | [float.number.ratio](/apidocs/field-data-types#number) | | Destinations | BigQuery | | \| VIDEO_VIEWERSHIP_ENGAGED_VIEW** \| \| --- \| \| \\| Field label \\| Video ad engaged views \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| Video ad engaged views \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| Destinations \| BigQuery \| | | VIDEO_VIEWERSHIP_ENGAGED_VIEW** | | \| Field label \| Video ad engaged views \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| Destinations \| BigQuery \| | | Field label | Video ad engaged views | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | Destinations | BigQuery | | \| VIDEO_VIEWERSHIP_SKIP_BUTTON_SHOWN** \| \| --- \| \| \\| Field label \\| Video ad skip button shows \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| Video ad skip button shows \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| Destinations \| BigQuery \| | | VIDEO_VIEWERSHIP_SKIP_BUTTON_SHOWN** | | \| Field label \| Video ad skip button shows \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| Destinations \| BigQuery \| | | Field label | Video ad skip button shows | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | Destinations | BigQuery | | \| dynamicAllocationImpressionsOON** \| \| --- \| \| \\| Field label \\| Dynamic allocation impressions (out of network) \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| Dynamic allocation impressions (out of network) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| Destinations \| BigQuery \| | | dynamicAllocationImpressionsOON** | | \| Field label \| Dynamic allocation impressions (out of network) \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| Destinations \| BigQuery \| | | Field label | Dynamic allocation impressions (out of network) | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | Destinations | BigQuery | | \| adServerCTROON** \| \| --- \| \| \\| Field label \\| Ad server CTR (out of network) \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| Ad server CTR (out of network) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| Destinations \| BigQuery \| | | adServerCTROON** | | \| Field label \| Ad server CTR (out of network) \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| Destinations \| BigQuery \| | | Field label | Ad server CTR (out of network) | | Field type | metric | | Data type | [float.number.ratio](/apidocs/field-data-types#number) | | Destinations | BigQuery | | \| adServerClicksOON** \| \| --- \| \| \\| Field label \\| Ad server clicks (out of network) \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| Ad server clicks (out of network) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| Destinations \| BigQuery \| | | adServerClicksOON** | | \| Field label \| Ad server clicks (out of network) \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| Destinations \| BigQuery \| | | Field label | Ad server clicks (out of network) | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | Destinations | BigQuery | | \| adServerImpresionsOON** \| \| --- \| \| \\| Field label \\| Ad server impressions (out of network) \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| Ad server impressions (out of network) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| Destinations \| BigQuery \| | | adServerImpresionsOON** | | \| Field label \| Ad server impressions (out of network) \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| Destinations \| BigQuery \| | | Field label | Ad server impressions (out of network) | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | Destinations | BigQuery | | \| adServerLineItemRevenueWithCPD** \| \| --- \| \| \\| Field label \\| Ad server revenue % (with CPD) \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| Ad server revenue % (with CPD) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| Destinations \| BigQuery \| | | adServerLineItemRevenueWithCPD** | | \| Field label \| Ad server revenue % (with CPD) \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| Destinations \| BigQuery \| | | Field label | Ad server revenue % (with CPD) | | Field type | metric | | Data type | [float.number.ratio](/apidocs/field-data-types#number) | | Destinations | BigQuery | | \| unfilledImpressionsOON** \| \| --- \| \| \\| Field label \\| Unfilled impressions (out of network) \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| Unfilled impressions (out of network) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| Destinations \| BigQuery \| | | unfilledImpressionsOON** | | \| Field label \| Unfilled impressions (out of network) \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| Destinations \| BigQuery \| | | Field label | Unfilled impressions (out of network) | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | Destinations | BigQuery | | \| revenueLineItem** \| \| --- \| \| \\| Field label \\| Total Revenue \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| Total Revenue \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| Destinations \| BigQuery \| | | revenueLineItem** | | \| Field label \| Total Revenue \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| Destinations \| BigQuery \| | | Field label | Total Revenue | | Field type | metric | | Data type | [float.number.value](/apidocs/field-data-types#number) | | Destinations | BigQuery | | \| impressionsIncludingOON** \| \| --- \| \| \\| Field label \\| Total impressions (including out of network) \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| Total impressions (including out of network) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| Destinations \| BigQuery \| | | impressionsIncludingOON** | | \| Field label \| Total impressions (including out of network) \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| Destinations \| BigQuery \| | | Field label | Total impressions (including out of network) | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | Destinations | BigQuery | | \| DISCOUNTS_BREAKDOWN_CONTRACTED_NET_EXCLUDED_PREMIUMS** \| \| --- \| \| \\| Field label \\| DISCOUNTS_BREAKDOWN_CONTRACTED_NET_EXCLUDED_PREMIUMS \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| DISCOUNTS_BREAKDOWN_CONTRACTED_NET_EXCLUDED_PREMIUMS \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| Destinations \| BigQuery \| | | DISCOUNTS_BREAKDOWN_CONTRACTED_NET_EXCLUDED_PREMIUMS** | | \| Field label \| DISCOUNTS_BREAKDOWN_CONTRACTED_NET_EXCLUDED_PREMIUMS \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| Destinations \| BigQuery \| | | Field label | DISCOUNTS_BREAKDOWN_CONTRACTED_NET_EXCLUDED_PREMIUMS | | Field type | metric | | Data type | [float.number.value](/apidocs/field-data-types#number) | | Destinations | BigQuery | | \| DISCOUNTS_BREAKDOWN_BILLABLE_NET_EXCLUDED_PREMIUMS** \| \| --- \| \| \\| Field label \\| DISCOUNTS_BREAKDOWN_BILLABLE_NET_EXCLUDED_PREMIUMS \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| DISCOUNTS_BREAKDOWN_BILLABLE_NET_EXCLUDED_PREMIUMS \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| Destinations \| BigQuery \| | | DISCOUNTS_BREAKDOWN_BILLABLE_NET_EXCLUDED_PREMIUMS** | | \| Field label \| DISCOUNTS_BREAKDOWN_BILLABLE_NET_EXCLUDED_PREMIUMS \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| Destinations \| BigQuery \| | | Field label | DISCOUNTS_BREAKDOWN_BILLABLE_NET_EXCLUDED_PREMIUMS | | Field type | metric | | Data type | [float.number.value](/apidocs/field-data-types#number) | | Destinations | BigQuery | | \| DISCOUNTS_BREAKDOWN_BILLABLE_NET_ADVERTISER_DISCOUNT** \| \| --- \| \| \\| Field label \\| DISCOUNTS_BREAKDOWN_BILLABLE_NET_ADVERTISER_DISCOUNT \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| DISCOUNTS_BREAKDOWN_BILLABLE_NET_ADVERTISER_DISCOUNT \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| Destinations \| BigQuery \| | | DISCOUNTS_BREAKDOWN_BILLABLE_NET_ADVERTISER_DISCOUNT** | | \| Field label \| DISCOUNTS_BREAKDOWN_BILLABLE_NET_ADVERTISER_DISCOUNT \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| Destinations \| BigQuery \| | | Field label | DISCOUNTS_BREAKDOWN_BILLABLE_NET_ADVERTISER_DISCOUNT | | Field type | metric | | Data type | [float.number.value](/apidocs/field-data-types#number) | | Destinations | BigQuery | | \| DISCOUNTS_BREAKDOWN_BILLABLE_NET_PRODUCT_ADJUSTMENT** \| \| --- \| \| \\| Field label \\| DISCOUNTS_BREAKDOWN_BILLABLE_NET_PRODUCT_ADJUSTMENT \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| DISCOUNTS_BREAKDOWN_BILLABLE_NET_PRODUCT_ADJUSTMENT \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| Destinations \| BigQuery \| | | DISCOUNTS_BREAKDOWN_BILLABLE_NET_PRODUCT_ADJUSTMENT** | | \| Field label \| DISCOUNTS_BREAKDOWN_BILLABLE_NET_PRODUCT_ADJUSTMENT \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| Destinations \| BigQuery \| | | Field label | DISCOUNTS_BREAKDOWN_BILLABLE_NET_PRODUCT_ADJUSTMENT | | Field type | metric | | Data type | [float.number.value](/apidocs/field-data-types#number) | | Destinations | BigQuery | | \| DISCOUNTS_BREAKDOWN_BILLABLE_NET_PROPOSAL_DISCOUNT** \| \| --- \| \| \\| Field label \\| DISCOUNTS_BREAKDOWN_BILLABLE_NET_PROPOSAL_DISCOUNT \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| DISCOUNTS_BREAKDOWN_BILLABLE_NET_PROPOSAL_DISCOUNT \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| Destinations \| BigQuery \| | | DISCOUNTS_BREAKDOWN_BILLABLE_NET_PROPOSAL_DISCOUNT** | | \| Field label \| DISCOUNTS_BREAKDOWN_BILLABLE_NET_PROPOSAL_DISCOUNT \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| Destinations \| BigQuery \| | | Field label | DISCOUNTS_BREAKDOWN_BILLABLE_NET_PROPOSAL_DISCOUNT | | Field type | metric | | Data type | [float.number.value](/apidocs/field-data-types#number) | | Destinations | BigQuery | | \| VIDEO_OPTIMIZATION_CONTROL_ENGAGED_VIEW** \| \| --- \| \| \\| Field label \\| VIDEO_OPTIMIZATION_CONTROL_ENGAGED_VIEW \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| VIDEO_OPTIMIZATION_CONTROL_ENGAGED_VIEW \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| Destinations \| BigQuery \| | | VIDEO_OPTIMIZATION_CONTROL_ENGAGED_VIEW** | | \| Field label \| VIDEO_OPTIMIZATION_CONTROL_ENGAGED_VIEW \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| Destinations \| BigQuery \| | | Field label | VIDEO_OPTIMIZATION_CONTROL_ENGAGED_VIEW | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | Destinations | BigQuery | | \| VIDEO_OPTIMIZATION_CONTROL_COMPLETES** \| \| --- \| \| \\| Field label \\| VIDEO_OPTIMIZATION_CONTROL_COMPLETES \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| VIDEO_OPTIMIZATION_CONTROL_COMPLETES \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| Destinations \| BigQuery \| | | VIDEO_OPTIMIZATION_CONTROL_COMPLETES** | | \| Field label \| VIDEO_OPTIMIZATION_CONTROL_COMPLETES \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| Destinations \| BigQuery \| | | Field label | VIDEO_OPTIMIZATION_CONTROL_COMPLETES | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | Destinations | BigQuery | | \| VIDEO_OPTIMIZATION_OPTIMIZED_COMPLETES** \| \| --- \| \| \\| Field label \\| VIDEO_OPTIMIZATION_OPTIMIZED_COMPLETES \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| VIDEO_OPTIMIZATION_OPTIMIZED_COMPLETES \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| Destinations \| BigQuery \| | | VIDEO_OPTIMIZATION_OPTIMIZED_COMPLETES** | | \| Field label \| VIDEO_OPTIMIZATION_OPTIMIZED_COMPLETES \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| Destinations \| BigQuery \| | | Field label | VIDEO_OPTIMIZATION_OPTIMIZED_COMPLETES | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | Destinations | BigQuery | | \| VIDEO_OPTIMIZATION_CONTROL_COMPLETION_RATE** \| \| --- \| \| \\| Field label \\| VIDEO_OPTIMIZATION_CONTROL_COMPLETION_RATE \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| VIDEO_OPTIMIZATION_CONTROL_COMPLETION_RATE \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| Destinations \| BigQuery \| | | VIDEO_OPTIMIZATION_CONTROL_COMPLETION_RATE** | | \| Field label \| VIDEO_OPTIMIZATION_CONTROL_COMPLETION_RATE \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| Destinations \| BigQuery \| | | Field label | VIDEO_OPTIMIZATION_CONTROL_COMPLETION_RATE | | Field type | metric | | Data type | [float.number.ratio](/apidocs/field-data-types#number) | | Destinations | BigQuery | | \| VIDEO_OPTIMIZATION_OPTIMIZED_COMPLETION_RATE** \| \| --- \| \| \\| Field label \\| VIDEO_OPTIMIZATION_OPTIMIZED_COMPLETION_RATE \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| VIDEO_OPTIMIZATION_OPTIMIZED_COMPLETION_RATE \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| Destinations \| BigQuery \| | | VIDEO_OPTIMIZATION_OPTIMIZED_COMPLETION_RATE** | | \| Field label \| VIDEO_OPTIMIZATION_OPTIMIZED_COMPLETION_RATE \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| Destinations \| BigQuery \| | | Field label | VIDEO_OPTIMIZATION_OPTIMIZED_COMPLETION_RATE | | Field type | metric | | Data type | [float.number.ratio](/apidocs/field-data-types#number) | | Destinations | BigQuery | | \| VIDEO_OPTIMIZATION_COMPLETION_RATE_LIFT** \| \| --- \| \| \\| Field label \\| VIDEO_OPTIMIZATION_COMPLETION_RATE_LIFT \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| VIDEO_OPTIMIZATION_COMPLETION_RATE_LIFT \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| Destinations \| BigQuery \| | | VIDEO_OPTIMIZATION_COMPLETION_RATE_LIFT** | | \| Field label \| VIDEO_OPTIMIZATION_COMPLETION_RATE_LIFT \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| Destinations \| BigQuery \| | | Field label | VIDEO_OPTIMIZATION_COMPLETION_RATE_LIFT | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | Destinations | BigQuery | | \| VIDEO_OPTIMIZATION_CONTROL_SKIP_BUTTON_SHOWN** \| \| --- \| \| \\| Field label \\| VIDEO_OPTIMIZATION_CONTROL_SKIP_BUTTON_SHOWN \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| VIDEO_OPTIMIZATION_CONTROL_SKIP_BUTTON_SHOWN \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| Destinations \| BigQuery \| | | VIDEO_OPTIMIZATION_CONTROL_SKIP_BUTTON_SHOWN** | | \| Field label \| VIDEO_OPTIMIZATION_CONTROL_SKIP_BUTTON_SHOWN \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| Destinations \| BigQuery \| | | Field label | VIDEO_OPTIMIZATION_CONTROL_SKIP_BUTTON_SHOWN | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | Destinations | BigQuery | | \| VIDEO_OPTIMIZATION_OPTIMIZED_SKIP_BUTTON_SHOWN** \| \| --- \| \| \\| Field label \\| VIDEO_OPTIMIZATION_OPTIMIZED_SKIP_BUTTON_SHOWN \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| VIDEO_OPTIMIZATION_OPTIMIZED_SKIP_BUTTON_SHOWN \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| Destinations \| BigQuery \| | | VIDEO_OPTIMIZATION_OPTIMIZED_SKIP_BUTTON_SHOWN** | | \| Field label \| VIDEO_OPTIMIZATION_OPTIMIZED_SKIP_BUTTON_SHOWN \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| Destinations \| BigQuery \| | | Field label | VIDEO_OPTIMIZATION_OPTIMIZED_SKIP_BUTTON_SHOWN | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | Destinations | BigQuery | | \| VIDEO_OPTIMIZATION_OPTIMIZED_ENGAGED_VIEW** \| \| --- \| \| \\| Field label \\| VIDEO_OPTIMIZATION_OPTIMIZED_ENGAGED_VIEW \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| VIDEO_OPTIMIZATION_OPTIMIZED_ENGAGED_VIEW \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| Destinations \| BigQuery \| | | VIDEO_OPTIMIZATION_OPTIMIZED_ENGAGED_VIEW** | | \| Field label \| VIDEO_OPTIMIZATION_OPTIMIZED_ENGAGED_VIEW \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| Destinations \| BigQuery \| | | Field label | VIDEO_OPTIMIZATION_OPTIMIZED_ENGAGED_VIEW | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | Destinations | BigQuery | | \| VIDEO_OPTIMIZATION_CONTROL_VIEW_THROUGH_RATE** \| \| --- \| \| \\| Field label \\| VIDEO_OPTIMIZATION_CONTROL_VIEW_THROUGH_RATE \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| VIDEO_OPTIMIZATION_CONTROL_VIEW_THROUGH_RATE \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| Destinations \| BigQuery \| | | VIDEO_OPTIMIZATION_CONTROL_VIEW_THROUGH_RATE** | | \| Field label \| VIDEO_OPTIMIZATION_CONTROL_VIEW_THROUGH_RATE \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| Destinations \| BigQuery \| | | Field label | VIDEO_OPTIMIZATION_CONTROL_VIEW_THROUGH_RATE | | Field type | metric | | Data type | [float.number.ratio](/apidocs/field-data-types#number) | | Destinations | BigQuery | | \| VIDEO_OPTIMIZATION_OPTIMIZED_VIEW_THROUGH_RATE** \| \| --- \| \| \\| Field label \\| VIDEO_OPTIMIZATION_OPTIMIZED_VIEW_THROUGH_RATE \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| VIDEO_OPTIMIZATION_OPTIMIZED_VIEW_THROUGH_RATE \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| Destinations \| BigQuery \| | | VIDEO_OPTIMIZATION_OPTIMIZED_VIEW_THROUGH_RATE** | | \| Field label \| VIDEO_OPTIMIZATION_OPTIMIZED_VIEW_THROUGH_RATE \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| Destinations \| BigQuery \| | | Field label | VIDEO_OPTIMIZATION_OPTIMIZED_VIEW_THROUGH_RATE | | Field type | metric | | Data type | [float.number.ratio](/apidocs/field-data-types#number) | | Destinations | BigQuery | | \| VIDEO_OPTIMIZATION_VIEW_THROUGH_RATE_LIFT** \| \| --- \| \| \\| Field label \\| VIDEO_OPTIMIZATION_VIEW_THROUGH_RATE_LIFT \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| VIDEO_OPTIMIZATION_VIEW_THROUGH_RATE_LIFT \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| Destinations \| BigQuery \| | | VIDEO_OPTIMIZATION_VIEW_THROUGH_RATE_LIFT** | | \| Field label \| VIDEO_OPTIMIZATION_VIEW_THROUGH_RATE_LIFT \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| Destinations \| BigQuery \| | | Field label | VIDEO_OPTIMIZATION_VIEW_THROUGH_RATE_LIFT | | Field type | metric | | Data type | [float.number.value](/apidocs/field-data-types#number) | | Destinations | BigQuery | | \| VIDEO_INTERACTION_VIDEO_SKIPS** \| \| --- \| \| \\| Field label \\| VIDEO_INTERACTION_VIDEO_SKIPS \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| VIDEO_INTERACTION_VIDEO_SKIPS \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| Destinations \| BigQuery \| | | VIDEO_INTERACTION_VIDEO_SKIPS** | | \| Field label \| VIDEO_INTERACTION_VIDEO_SKIPS \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| Destinations \| BigQuery \| | | Field label | VIDEO_INTERACTION_VIDEO_SKIPS | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | Destinations | BigQuery | | \| VIDEO_INTERACTION_AVERAGE_INTERACTION_RATE** \| \| --- \| \| \\| Field label \\| VIDEO_INTERACTION_AVERAGE_INTERACTION_RATE \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| VIDEO_INTERACTION_AVERAGE_INTERACTION_RATE \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| Destinations \| BigQuery \| | | VIDEO_INTERACTION_AVERAGE_INTERACTION_RATE** | | \| Field label \| VIDEO_INTERACTION_AVERAGE_INTERACTION_RATE \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| Destinations \| BigQuery \| | | Field label | VIDEO_INTERACTION_AVERAGE_INTERACTION_RATE | | Field type | metric | | Data type | [float.number.ratio](/apidocs/field-data-types#number) | | Destinations | BigQuery | | \| VIDEO_INTERACTION_PAUSE** \| \| --- \| \| \\| Field label \\| VIDEO_INTERACTION_PAUSE \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| VIDEO_INTERACTION_PAUSE \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| Destinations \| BigQuery \| | | VIDEO_INTERACTION_PAUSE** | | \| Field label \| VIDEO_INTERACTION_PAUSE \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| Destinations \| BigQuery \| | | Field label | VIDEO_INTERACTION_PAUSE | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | Destinations | BigQuery | | \| VIDEO_INTERACTION_RESUME** \| \| --- \| \| \\| Field label \\| VIDEO_INTERACTION_RESUME \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| VIDEO_INTERACTION_RESUME \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| Destinations \| BigQuery \| | | VIDEO_INTERACTION_RESUME** | | \| Field label \| VIDEO_INTERACTION_RESUME \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| Destinations \| BigQuery \| | | Field label | VIDEO_INTERACTION_RESUME | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | Destinations | BigQuery | | \| VIDEO_INTERACTION_REWIND** \| \| --- \| \| \\| Field label \\| VIDEO_INTERACTION_REWIND \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| VIDEO_INTERACTION_REWIND \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| Destinations \| BigQuery \| | | VIDEO_INTERACTION_REWIND** | | \| Field label \| VIDEO_INTERACTION_REWIND \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| Destinations \| BigQuery \| | | Field label | VIDEO_INTERACTION_REWIND | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | Destinations | BigQuery | | \| VIDEO_INTERACTION_MUTE** \| \| --- \| \| \\| Field label \\| VIDEO_INTERACTION_MUTE \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| VIDEO_INTERACTION_MUTE \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| Destinations \| BigQuery \| | | VIDEO_INTERACTION_MUTE** | | \| Field label \| VIDEO_INTERACTION_MUTE \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| Destinations \| BigQuery \| | | Field label | VIDEO_INTERACTION_MUTE | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | Destinations | BigQuery | | \| VIDEO_INTERACTION_UNMUTE** \| \| --- \| \| \\| Field label \\| VIDEO_INTERACTION_UNMUTE \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| VIDEO_INTERACTION_UNMUTE \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| Destinations \| BigQuery \| | | VIDEO_INTERACTION_UNMUTE** | | \| Field label \| VIDEO_INTERACTION_UNMUTE \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| Destinations \| BigQuery \| | | Field label | VIDEO_INTERACTION_UNMUTE | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | Destinations | BigQuery | | \| VIDEO_INTERACTION_COLLAPSE** \| \| --- \| \| \\| Field label \\| VIDEO_INTERACTION_COLLAPSE \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| VIDEO_INTERACTION_COLLAPSE \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| Destinations \| BigQuery \| | | VIDEO_INTERACTION_COLLAPSE** | | \| Field label \| VIDEO_INTERACTION_COLLAPSE \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| Destinations \| BigQuery \| | | Field label | VIDEO_INTERACTION_COLLAPSE | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | Destinations | BigQuery | | \| VIDEO_INTERACTION_EXPAND** \| \| --- \| \| \\| Field label \\| VIDEO_INTERACTION_EXPAND \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| VIDEO_INTERACTION_EXPAND \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| Destinations \| BigQuery \| | | VIDEO_INTERACTION_EXPAND** | | \| Field label \| VIDEO_INTERACTION_EXPAND \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| Destinations \| BigQuery \| | | Field label | VIDEO_INTERACTION_EXPAND | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | Destinations | BigQuery | | \| VIDEO_INTERACTION_FULL_SCREEN** \| \| --- \| \| \\| Field label \\| VIDEO_INTERACTION_FULL_SCREEN \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| VIDEO_INTERACTION_FULL_SCREEN \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| Destinations \| BigQuery \| | | VIDEO_INTERACTION_FULL_SCREEN** | | \| Field label \| VIDEO_INTERACTION_FULL_SCREEN \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| Destinations \| BigQuery \| | | Field label | VIDEO_INTERACTION_FULL_SCREEN | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | Destinations | BigQuery | ### PARTNER MANAGEMENT | \| PARTNER_MANAGEMENT_PARTNER_NAME** \| \| --- \| \| \\| Field label \\| Partner \\| \\| --- \\| --- \\| \\| Description \\| Breaks down reporting data by partner \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Partner \| \| Description \| Breaks down reporting data by partner \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | --- | | PARTNER_MANAGEMENT_PARTNER_NAME** | | \| Field label \| Partner \| \| --- \| --- \| \| Description \| Breaks down reporting data by partner \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Partner | | Description | Breaks down reporting data by partner | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| PARTNER_MANAGEMENT_PARTNER_ID** \| \| --- \| \| \\| Field label \\| Partner ID \\| \\| --- \\| --- \\| \\| Description \\| Breaks down reporting data by partner company ID \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Partner ID \| \| Description \| Breaks down reporting data by partner company ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | PARTNER_MANAGEMENT_PARTNER_ID** | | \| Field label \| Partner ID \| \| --- \| --- \| \| Description \| Breaks down reporting data by partner company ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Partner ID | | Description | Breaks down reporting data by partner company ID | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| PARTNER_MANAGEMENT_PARTNER_LABEL_NAME** \| \| --- \| \| \\| Field label \\| Partner label \\| \\| --- \\| --- \\| \\| Description \\| Breaks down reporting data by partner label \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Partner label \| \| Description \| Breaks down reporting data by partner label \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | PARTNER_MANAGEMENT_PARTNER_LABEL_NAME** | | \| Field label \| Partner label \| \| --- \| --- \| \| Description \| Breaks down reporting data by partner label \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Partner label | | Description | Breaks down reporting data by partner label | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| PARTNER_MANAGEMENT_PARTNER_LABEL_ID** \| \| --- \| \| \\| Field label \\| Partner label ID \\| \\| --- \\| --- \\| \\| Description \\| Breaks down reporting data by partner label ID \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Partner label ID \| \| Description \| Breaks down reporting data by partner label ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | PARTNER_MANAGEMENT_PARTNER_LABEL_ID** | | \| Field label \| Partner label ID \| \| --- \| --- \| \| Description \| Breaks down reporting data by partner label ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Partner label ID | | Description | Breaks down reporting data by partner label ID | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| PARTNER_MANAGEMENT_ASSIGNMENT_NAME** \| \| --- \| \| \\| Field label \\| Partner assignment \\| \\| --- \\| --- \\| \\| Description \\| Breaks down reporting data by partner assignment name \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Partner assignment \| \| Description \| Breaks down reporting data by partner assignment name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | PARTNER_MANAGEMENT_ASSIGNMENT_NAME** | | \| Field label \| Partner assignment \| \| --- \| --- \| \| Description \| Breaks down reporting data by partner assignment name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Partner assignment | | Description | Breaks down reporting data by partner assignment name | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| PARTNER_MANAGEMENT_ASSIGNMENT_ID** \| \| --- \| \| \\| Field label \\| Partner assignment ID \\| \\| --- \\| --- \\| \\| Description \\| Breaks down reporting data by partner assignment ID \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Partner assignment ID \| \| Description \| Breaks down reporting data by partner assignment ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | PARTNER_MANAGEMENT_ASSIGNMENT_ID** | | \| Field label \| Partner assignment ID \| \| --- \| --- \| \| Description \| Breaks down reporting data by partner assignment ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Partner assignment ID | | Description | Breaks down reporting data by partner assignment ID | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| CHILD_PARTNER_NAME** \| \| --- \| \| \\| Field label \\| Child partner name \\| \\| --- \\| --- \\| \\| Description \\| Breaks down reporting data by child partner name in MCM "Manage Inventory" \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Child partner name \| \| Description \| Breaks down reporting data by child partner name in MCM "Manage Inventory" \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | CHILD_PARTNER_NAME** | | \| Field label \| Child partner name \| \| --- \| --- \| \| Description \| Breaks down reporting data by child partner name in MCM "Manage Inventory" \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Child partner name | | Description | Breaks down reporting data by child partner name in MCM "Manage Inventory" | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| PARTNER_MANAGEMENT_HOST_IMPRESSIONS** \| \| --- \| \| \\| Field label \\| Host impressions \\| \\| --- \\| --- \\| \\| Description \\| The host impressions in the partner management \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Host impressions \| \| Description \| The host impressions in the partner management \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | PARTNER_MANAGEMENT_HOST_IMPRESSIONS** | | \| Field label \| Host impressions \| \| --- \| --- \| \| Description \| The host impressions in the partner management \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Host impressions | | Description | The host impressions in the partner management | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| PARTNER_MANAGEMENT_HOST_CLICKS** \| \| --- \| \| \\| Field label \\| Host clicks \\| \\| --- \\| --- \\| \\| Description \\| The host clicks in the partner management \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Host clicks \| \| Description \| The host clicks in the partner management \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | PARTNER_MANAGEMENT_HOST_CLICKS** | | \| Field label \| Host clicks \| \| --- \| --- \| \| Description \| The host clicks in the partner management \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Host clicks | | Description | The host clicks in the partner management | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| PARTNER_MANAGEMENT_HOST_CTR** \| \| --- \| \| \\| Field label \\| Host CTR \\| \\| --- \\| --- \\| \\| Description \\| The host CTR in the partner management \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Host CTR \| \| Description \| The host CTR in the partner management \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | PARTNER_MANAGEMENT_HOST_CTR** | | \| Field label \| Host CTR \| \| --- \| --- \| \| Description \| The host CTR in the partner management \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | Field label | Host CTR | | Description | The host CTR in the partner management | | Field type | metric | | Data type | [float.number.ratio](/apidocs/field-data-types#number) | | \| PARTNER_MANAGEMENT_UNFILLED_IMPRESSIONS** \| \| --- \| \| \\| Field label \\| Unfilled impressions \\| \\| --- \\| --- \\| \\| Description \\| The unfilled impressions in the partner management \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Unfilled impressions \| \| Description \| The unfilled impressions in the partner management \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | PARTNER_MANAGEMENT_UNFILLED_IMPRESSIONS** | | \| Field label \| Unfilled impressions \| \| --- \| --- \| \| Description \| The unfilled impressions in the partner management \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Unfilled impressions | | Description | The unfilled impressions in the partner management | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| PARTNER_MANAGEMENT_PARTNER_IMPRESSIONS** \| \| --- \| \| \\| Field label \\| Partner impressions \\| \\| --- \\| --- \\| \\| Description \\| The partner impressions in the partner management \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Partner impressions \| \| Description \| The partner impressions in the partner management \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | PARTNER_MANAGEMENT_PARTNER_IMPRESSIONS** | | \| Field label \| Partner impressions \| \| --- \| --- \| \| Description \| The partner impressions in the partner management \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Partner impressions | | Description | The partner impressions in the partner management | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| PARTNER_MANAGEMENT_PARTNER_CLICKS** \| \| --- \| \| \\| Field label \\| Partner clicks \\| \\| --- \\| --- \\| \\| Description \\| The partner clicks in the partner management \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Partner clicks \| \| Description \| The partner clicks in the partner management \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | PARTNER_MANAGEMENT_PARTNER_CLICKS** | | \| Field label \| Partner clicks \| \| --- \| --- \| \| Description \| The partner clicks in the partner management \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Partner clicks | | Description | The partner clicks in the partner management | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| PARTNER_MANAGEMENT_PARTNER_CTR** \| \| --- \| \| \\| Field label \\| Partner CTR \\| \\| --- \\| --- \\| \\| Description \\| The partner CTR in the partner management \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Partner CTR \| \| Description \| The partner CTR in the partner management \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | PARTNER_MANAGEMENT_PARTNER_CTR** | | \| Field label \| Partner CTR \| \| --- \| --- \| \| Description \| The partner CTR in the partner management \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | Field label | Partner CTR | | Description | The partner CTR in the partner management | | Field type | metric | | Data type | [float.number.ratio](/apidocs/field-data-types#number) | | \| PARTNER_MANAGEMENT_GROSS_REVENUE** \| \| --- \| \| \\| Field label \\| Gross revenue \\| \\| --- \\| --- \\| \\| Description \\| The gross revenue in the partner management \\| \\| Field type \\| metric \\| \\| Data type \\| [int.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Gross revenue \| \| Description \| The gross revenue in the partner management \| \| Field type \| metric \| \| Data type \| [int.currency.value](/apidocs/field-data-types#currency) \| | | PARTNER_MANAGEMENT_GROSS_REVENUE** | | \| Field label \| Gross revenue \| \| --- \| --- \| \| Description \| The gross revenue in the partner management \| \| Field type \| metric \| \| Data type \| [int.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Gross revenue | | Description | The gross revenue in the partner management | | Field type | metric | | Data type | [int.currency.value](/apidocs/field-data-types#currency) | | \| PARTNER_FINANCE_HOST_IMPRESSIONS** \| \| --- \| \| \\| Field label \\| Host impressions (partner finance) \\| \\| --- \\| --- \\| \\| Description \\| Monthly host impressions for partner finance reports \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Host impressions (partner finance) \| \| Description \| Monthly host impressions for partner finance reports \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | PARTNER_FINANCE_HOST_IMPRESSIONS** | | \| Field label \| Host impressions (partner finance) \| \| --- \| --- \| \| Description \| Monthly host impressions for partner finance reports \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Host impressions (partner finance) | | Description | Monthly host impressions for partner finance reports | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| PARTNER_FINANCE_HOST_REVENUE** \| \| --- \| \| \\| Field label \\| Host revenue (partner finance) \\| \\| --- \\| --- \\| \\| Description \\| Monthly host revenue for partner finance reports \\| \\| Field type \\| metric \\| \\| Data type \\| [int.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Host revenue (partner finance) \| \| Description \| Monthly host revenue for partner finance reports \| \| Field type \| metric \| \| Data type \| [int.currency.value](/apidocs/field-data-types#currency) \| | | PARTNER_FINANCE_HOST_REVENUE** | | \| Field label \| Host revenue (partner finance) \| \| --- \| --- \| \| Description \| Monthly host revenue for partner finance reports \| \| Field type \| metric \| \| Data type \| [int.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Host revenue (partner finance) | | Description | Monthly host revenue for partner finance reports | | Field type | metric | | Data type | [int.currency.value](/apidocs/field-data-types#currency) | | \| PARTNER_FINANCE_HOST_ECPM** \| \| --- \| \| \\| Field label \\| Host eCPM (partner finance) \\| \\| --- \\| --- \\| \\| Description \\| Monthly host eCPM for partner finance reports \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Host eCPM (partner finance) \| \| Description \| Monthly host eCPM for partner finance reports \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| | | PARTNER_FINANCE_HOST_ECPM** | | \| Field label \| Host eCPM (partner finance) \| \| --- \| --- \| \| Description \| Monthly host eCPM for partner finance reports \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| | | Field label | Host eCPM (partner finance) | | Description | Monthly host eCPM for partner finance reports | | Field type | metric | | Data type | [float.number.value](/apidocs/field-data-types#number) | | \| PARTNER_FINANCE_PARTNER_REVENUE** \| \| --- \| \| \\| Field label \\| Revenue (partner finance) \\| \\| --- \\| --- \\| \\| Description \\| Monthly partner revenue for partner finance reports \\| \\| Field type \\| metric \\| \\| Data type \\| [int.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Revenue (partner finance) \| \| Description \| Monthly partner revenue for partner finance reports \| \| Field type \| metric \| \| Data type \| [int.currency.value](/apidocs/field-data-types#currency) \| | | PARTNER_FINANCE_PARTNER_REVENUE** | | \| Field label \| Revenue (partner finance) \| \| --- \| --- \| \| Description \| Monthly partner revenue for partner finance reports \| \| Field type \| metric \| \| Data type \| [int.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Revenue (partner finance) | | Description | Monthly partner revenue for partner finance reports | | Field type | metric | | Data type | [int.currency.value](/apidocs/field-data-types#currency) | | \| PARTNER_FINANCE_PARTNER_ECPM** \| \| --- \| \| \\| Field label \\| eCPM (partner finance) \\| \\| --- \\| --- \\| \\| Description \\| Monthly partner eCPM for partner finance reports \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| eCPM (partner finance) \| \| Description \| Monthly partner eCPM for partner finance reports \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| | | PARTNER_FINANCE_PARTNER_ECPM** | | \| Field label \| eCPM (partner finance) \| \| --- \| --- \| \| Description \| Monthly partner eCPM for partner finance reports \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| | | Field label | eCPM (partner finance) | | Description | Monthly partner eCPM for partner finance reports | | Field type | metric | | Data type | [float.number.value](/apidocs/field-data-types#number) | | \| PARTNER_FINANCE_GROSS_REVENUE** \| \| --- \| \| \\| Field label \\| Gross revenue (partner finance) \\| \\| --- \\| --- \\| \\| Description \\| Monthly gross revenue for partner finance reports \\| \\| Field type \\| metric \\| \\| Data type \\| [int.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Gross revenue (partner finance) \| \| Description \| Monthly gross revenue for partner finance reports \| \| Field type \| metric \| \| Data type \| [int.currency.value](/apidocs/field-data-types#currency) \| | | PARTNER_FINANCE_GROSS_REVENUE** | | \| Field label \| Gross revenue (partner finance) \| \| --- \| --- \| \| Description \| Monthly gross revenue for partner finance reports \| \| Field type \| metric \| \| Data type \| [int.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Gross revenue (partner finance) | | Description | Monthly gross revenue for partner finance reports | | Field type | metric | | Data type | [int.currency.value](/apidocs/field-data-types#currency) | ### PARTNER SALES | \| PARTNER_SALES_FILLED_QUERIES** \| \| --- \| \| \\| Field label \\| Partner-sold ad requests \\| \\| --- \\| --- \\| \\| Description \\| The number of ad requests for the YouTube partner ad inventory that were filled with at least 1 ad \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Partner-sold ad requests \| \| Description \| The number of ad requests for the YouTube partner ad inventory that were filled with at least 1 ad \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | --- | | PARTNER_SALES_FILLED_QUERIES** | | \| Field label \| Partner-sold ad requests \| \| --- \| --- \| \| Description \| The number of ad requests for the YouTube partner ad inventory that were filled with at least 1 ad \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Partner-sold ad requests | | Description | The number of ad requests for the YouTube partner ad inventory that were filled with at least 1 ad | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| PARTNER_SALES_PARTNER_IMPRESSIONS** \| \| --- \| \| \\| Field label \\| Partner-sold impressions \\| \\| --- \\| --- \\| \\| Description \\| The number of partner-sold impressions served to the YouTube partner ad inventory \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Partner-sold impressions \| \| Description \| The number of partner-sold impressions served to the YouTube partner ad inventory \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | PARTNER_SALES_PARTNER_IMPRESSIONS** | | \| Field label \| Partner-sold impressions \| \| --- \| --- \| \| Description \| The number of partner-sold impressions served to the YouTube partner ad inventory \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Partner-sold impressions | | Description | The number of partner-sold impressions served to the YouTube partner ad inventory | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| PARTNER_SALES_PARTNER_CODE_SERVED** \| \| --- \| \| \\| Field label \\| Partner-sold code served count \\| \\| --- \\| --- \\| \\| Description \\| The number of times the ad server responded to a request for the YouTube partner ad inventory \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Partner-sold code served count \| \| Description \| The number of times the ad server responded to a request for the YouTube partner ad inventory \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | PARTNER_SALES_PARTNER_CODE_SERVED** | | \| Field label \| Partner-sold code served count \| \| --- \| --- \| \| Description \| The number of times the ad server responded to a request for the YouTube partner ad inventory \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Partner-sold code served count | | Description | The number of times the ad server responded to a request for the YouTube partner ad inventory | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| PARTNER_SALES_GOOGLE_IMPRESSIONS** \| \| --- \| \| \\| Field label \\| Google-sold impressions \\| \\| --- \\| --- \\| \\| Description \\| The number of Google-sold impressions served to the YouTube partner ad inventory \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Google-sold impressions \| \| Description \| The number of Google-sold impressions served to the YouTube partner ad inventory \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | PARTNER_SALES_GOOGLE_IMPRESSIONS** | | \| Field label \| Google-sold impressions \| \| --- \| --- \| \| Description \| The number of Google-sold impressions served to the YouTube partner ad inventory \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Google-sold impressions | | Description | The number of Google-sold impressions served to the YouTube partner ad inventory | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| PARTNER_SALES_GOOGLE_RESERVATION_IMPRESSIONS** \| \| --- \| \| \\| Field label \\| Google-sold reservation impressions \\| \\| --- \\| --- \\| \\| Description \\| The number of Google-sold reservation impressions served to the YouTube partner ad inventory \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Google-sold reservation impressions \| \| Description \| The number of Google-sold reservation impressions served to the YouTube partner ad inventory \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | PARTNER_SALES_GOOGLE_RESERVATION_IMPRESSIONS** | | \| Field label \| Google-sold reservation impressions \| \| --- \| --- \| \| Description \| The number of Google-sold reservation impressions served to the YouTube partner ad inventory \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Google-sold reservation impressions | | Description | The number of Google-sold reservation impressions served to the YouTube partner ad inventory | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| PARTNER_SALES_GOOGLE_AUCTION_IMPRESSIONS** \| \| --- \| \| \\| Field label \\| Google-sold auction impressions \\| \\| --- \\| --- \\| \\| Description \\| The number of Google-sold auction impressions served to the YouTube partner ad inventory \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Google-sold auction impressions \| \| Description \| The number of Google-sold auction impressions served to the YouTube partner ad inventory \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | PARTNER_SALES_GOOGLE_AUCTION_IMPRESSIONS** | | \| Field label \| Google-sold auction impressions \| \| --- \| --- \| \| Description \| The number of Google-sold auction impressions served to the YouTube partner ad inventory \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Google-sold auction impressions | | Description | The number of Google-sold auction impressions served to the YouTube partner ad inventory | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| PARTNER_SALES_QUERIES** \| \| --- \| \| \\| Field label \\| Partner sales total ad requests \\| \\| --- \\| --- \\| \\| Description \\| The total number of ad requests that were eligible to serve to the YouTube partner ad inventory \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Partner sales total ad requests \| \| Description \| The total number of ad requests that were eligible to serve to the YouTube partner ad inventory \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | PARTNER_SALES_QUERIES** | | \| Field label \| Partner sales total ad requests \| \| --- \| --- \| \| Description \| The total number of ad requests that were eligible to serve to the YouTube partner ad inventory \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Partner sales total ad requests | | Description | The total number of ad requests that were eligible to serve to the YouTube partner ad inventory | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| PARTNER_SALES_SELL_THROUGH_RATE** \| \| --- \| \| \\| Field label \\| Partner sales fill rate \\| \\| --- \\| --- \\| \\| Description \\| The fill rate percentage of filled requests to total ad requests \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.percentage](/apidocs/field-data-types#number) \\| \| \| Field label \| Partner sales fill rate \| \| Description \| The fill rate percentage of filled requests to total ad requests \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| | | PARTNER_SALES_SELL_THROUGH_RATE** | | \| Field label \| Partner sales fill rate \| \| --- \| --- \| \| Description \| The fill rate percentage of filled requests to total ad requests \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| | | Field label | Partner sales fill rate | | Description | The fill rate percentage of filled requests to total ad requests | | Field type | metric | | Data type | [float.number.percentage](/apidocs/field-data-types#number) | ### PROGRAMMATIC | \| PROGRAMMATIC_RESPONSES_SERVED** \| \| --- \| \| \\| Field label \\| Programmatic responses served \\| \\| --- \\| --- \\| \\| Description \\| Total number of ad responses served from programmatic demand sources \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Programmatic responses served \| \| Description \| Total number of ad responses served from programmatic demand sources \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | --- | | PROGRAMMATIC_RESPONSES_SERVED** | | \| Field label \| Programmatic responses served \| \| --- \| --- \| \| Description \| Total number of ad responses served from programmatic demand sources \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Programmatic responses served | | Description | Total number of ad responses served from programmatic demand sources | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| PROGRAMMATIC_MATCH_RATE** \| \| --- \| \| \\| Field label \\| Programmatic match rate \\| \\| --- \\| --- \\| \\| Description \\| The number of programmatic responses served divided by the number of requests eligible for programmatic. Includes Ad Exchange, Open Bidding, and Preferred Deals \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Programmatic match rate \| \| Description \| The number of programmatic responses served divided by the number of requests eligible for programmatic. Includes Ad Exchange, Open Bidding, and Preferred Deals \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | PROGRAMMATIC_MATCH_RATE** | | \| Field label \| Programmatic match rate \| \| --- \| --- \| \| Description \| The number of programmatic responses served divided by the number of requests eligible for programmatic. Includes Ad Exchange, Open Bidding, and Preferred Deals \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | Field label | Programmatic match rate | | Description | The number of programmatic responses served divided by the number of requests eligible for programmatic. Includes Ad Exchange, Open Bidding, and Preferred Deals | | Field type | metric | | Data type | [float.number.ratio](/apidocs/field-data-types#number) | | \| TOTAL_PROGRAMMATIC_ELIGIBLE_AD_REQUESTS** \| \| --- \| \| \\| Field label \\| Programmatic eligible ad requests \\| \\| --- \\| --- \\| \\| Description \\| The total number of ad requests eligible for programmatic inventory, including Programmatic Guaranteed, Preferred Deals, backfill, and open auction \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Programmatic eligible ad requests \| \| Description \| The total number of ad requests eligible for programmatic inventory, including Programmatic Guaranteed, Preferred Deals, backfill, and open auction \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | TOTAL_PROGRAMMATIC_ELIGIBLE_AD_REQUESTS** | | \| Field label \| Programmatic eligible ad requests \| \| --- \| --- \| \| Description \| The total number of ad requests eligible for programmatic inventory, including Programmatic Guaranteed, Preferred Deals, backfill, and open auction \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Programmatic eligible ad requests | | Description | The total number of ad requests eligible for programmatic inventory, including Programmatic Guaranteed, Preferred Deals, backfill, and open auction | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | ### QUERY | \| system_metadata.query_date_range_start** \| \| --- \| \| \\| Field label \\| Start date \\| \\| --- \\| --- \\| \\| Description \\| The start date of the requested query \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| Start date \| \| Description \| The start date of the requested query \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| | | --- | | system_metadata.query_date_range_start** | | \| Field label \| Start date \| \| --- \| --- \| \| Description \| The start date of the requested query \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| | | Field label | Start date | | Description | The start date of the requested query | | Field type | dimension | | Data type | [string.time.date](/apidocs/field-data-types#time) | | \| system_metadata.query_date_range_end** \| \| --- \| \| \\| Field label \\| End date \\| \\| --- \\| --- \\| \\| Description \\| The end date of the requested query \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| End date \| \| Description \| The end date of the requested query \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| | | system_metadata.query_date_range_end** | | \| Field label \| End date \| \| --- \| --- \| \| Description \| The end date of the requested query \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| | | Field label | End date | | Description | The end date of the requested query | | Field type | dimension | | Data type | [string.time.date](/apidocs/field-data-types#time) | | \| system_metadata.query_timezone** \| \| --- \| \| \\| Field label \\| Timezone \\| \\| --- \\| --- \\| \\| Description \\| The timezone that is supplied to the query \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.timezone](/apidocs/field-data-types#time) \\| \| \| Field label \| Timezone \| \| Description \| The timezone that is supplied to the query \| \| Field type \| dimension \| \| Data type \| [string.time.timezone](/apidocs/field-data-types#time) \| | | system_metadata.query_timezone** | | \| Field label \| Timezone \| \| --- \| --- \| \| Description \| The timezone that is supplied to the query \| \| Field type \| dimension \| \| Data type \| [string.time.timezone](/apidocs/field-data-types#time) \| | | Field label | Timezone | | Description | The timezone that is supplied to the query | | Field type | dimension | | Data type | [string.time.timezone](/apidocs/field-data-types#time) | | \| system_metadata.query_filters** \| \| --- \| \| \\| Field label \\| Filters \\| \\| --- \\| --- \\| \\| Description \\| All filters used in the query \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \| \| Field label \| Filters \| \| Description \| All filters used in the query \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| | | system_metadata.query_filters** | | \| Field label \| Filters \| \| --- \| --- \| \| Description \| All filters used in the query \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| | | Field label | Filters | | Description | All filters used in the query | | Field type | dimension | | Data type | [string.text.json](/apidocs/field-data-types#text) | | \| system_metadata.query_date_start** \| \| --- \| \| \\| Field label \\| Start \\| \\| --- \\| --- \\| \\| Description \\| When the query was started \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.datetime](/apidocs/field-data-types#time) \\| \| \| Field label \| Start \| \| Description \| When the query was started \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| | | system_metadata.query_date_start** | | \| Field label \| Start \| \| --- \| --- \| \| Description \| When the query was started \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| | | Field label | Start | | Description | When the query was started | | Field type | dimension | | Data type | [string.time.datetime](/apidocs/field-data-types#time) | | \| system_metadata.query_date_end** \| \| --- \| \| \\| Field label \\| End \\| \\| --- \\| --- \\| \\| Description \\| When the query completed \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.datetime](/apidocs/field-data-types#time) \\| \| \| Field label \| End \| \| Description \| When the query completed \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| | | system_metadata.query_date_end** | | \| Field label \| End \| \| --- \| --- \| \| Description \| When the query completed \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| | | Field label | End | | Description | When the query completed | | Field type | dimension | | Data type | [string.time.datetime](/apidocs/field-data-types#time) | | \| system_metadata.query_duration** \| \| --- \| \| \\| Field label \\| Duration \\| \\| --- \\| --- \\| \\| Description \\| The duration in seconds of the query \\| \\| Field type \\| dimension \\| \\| Data type \\| [int.duration.seconds](/apidocs/field-data-types#duration) \\| \| \| Field label \| Duration \| \| Description \| The duration in seconds of the query \| \| Field type \| dimension \| \| Data type \| [int.duration.seconds](/apidocs/field-data-types#duration) \| | | system_metadata.query_duration** | | \| Field label \| Duration \| \| --- \| --- \| \| Description \| The duration in seconds of the query \| \| Field type \| dimension \| \| Data type \| [int.duration.seconds](/apidocs/field-data-types#duration) \| | | Field label | Duration | | Description | The duration in seconds of the query | | Field type | dimension | | Data type | [int.duration.seconds](/apidocs/field-data-types#duration) | | \| system_metadata.query_accounts** \| \| --- \| \| \\| Field label \\| Accounts \\| \\| --- \\| --- \\| \\| Description \\| A list of accounts of which the data was pulled from \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \| \| Field label \| Accounts \| \| Description \| A list of accounts of which the data was pulled from \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| | | system_metadata.query_accounts** | | \| Field label \| Accounts \| \| --- \| --- \| \| Description \| A list of accounts of which the data was pulled from \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| | | Field label | Accounts | | Description | A list of accounts of which the data was pulled from | | Field type | dimension | | Data type | [string.text.json](/apidocs/field-data-types#text) | | \| system_metadata.query_excluded_accounts** \| \| --- \| \| \\| Field label \\| Excluded invalid accounts \\| \\| --- \\| --- \\| \\| Description \\| A list of unavailable accounts excluded from the query due to the "Exclude invalid accounts" setting \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \| \| Field label \| Excluded invalid accounts \| \| Description \| A list of unavailable accounts excluded from the query due to the "Exclude invalid accounts" setting \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| | | system_metadata.query_excluded_accounts** | | \| Field label \| Excluded invalid accounts \| \| --- \| --- \| \| Description \| A list of unavailable accounts excluded from the query due to the "Exclude invalid accounts" setting \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| | | Field label | Excluded invalid accounts | | Description | A list of unavailable accounts excluded from the query due to the "Exclude invalid accounts" setting | | Field type | dimension | | Data type | [string.text.json](/apidocs/field-data-types#text) | ### REQUEST | \| REQUEST_TYPE** \| \| --- \| \| \\| Field label \\| Request type \\| \\| --- \\| --- \\| \\| Description \\| Breaks down reporting data by request type \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Request type \| \| Description \| Breaks down reporting data by request type \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | --- | | REQUEST_TYPE** | | \| Field label \| Request type \| \| --- \| --- \| \| Description \| Breaks down reporting data by request type \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Request type | | Description | Breaks down reporting data by request type | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | ### RICH MEDIA | \| RICH_MEDIA_BACKUP_IMAGES** \| \| --- \| \| \\| Field label \\| Backup images displayed \\| \\| --- \\| --- \\| \\| Description \\| The total number of times a backup image is served in place of a rich media ad \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Backup images displayed \| \| Description \| The total number of times a backup image is served in place of a rich media ad \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | --- | | RICH_MEDIA_BACKUP_IMAGES** | | \| Field label \| Backup images displayed \| \| --- \| --- \| \| Description \| The total number of times a backup image is served in place of a rich media ad \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Backup images displayed | | Description | The total number of times a backup image is served in place of a rich media ad | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| RICH_MEDIA_DISPLAY_TIME** \| \| --- \| \| \\| Field label \\| Total display time \\| \\| --- \\| --- \\| \\| Description \\| The amount of time (seconds) that each rich media ad is displayed to users \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Total display time \| \| Description \| The amount of time (seconds) that each rich media ad is displayed to users \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | RICH_MEDIA_DISPLAY_TIME** | | \| Field label \| Total display time \| \| --- \| --- \| \| Description \| The amount of time (seconds) that each rich media ad is displayed to users \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Total display time | | Description | The amount of time (seconds) that each rich media ad is displayed to users | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| RICH_MEDIA_AVERAGE_DISPLAY_TIME** \| \| --- \| \| \\| Field label \\| Average display time \\| \\| --- \\| --- \\| \\| Description \\| The average amount of time (seconds) that each rich media ad is displayed to users \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Average display time \| \| Description \| The average amount of time (seconds) that each rich media ad is displayed to users \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| | | RICH_MEDIA_AVERAGE_DISPLAY_TIME** | | \| Field label \| Average display time \| \| --- \| --- \| \| Description \| The average amount of time (seconds) that each rich media ad is displayed to users \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| | | Field label | Average display time | | Description | The average amount of time (seconds) that each rich media ad is displayed to users | | Field type | metric | | Data type | [float.number.value](/apidocs/field-data-types#number) | | \| RICH_MEDIA_EXPANSIONS** \| \| --- \| \| \\| Field label \\| Total expansions \\| \\| --- \\| --- \\| \\| Description \\| The number of times an expanding ad was expanded \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Total expansions \| \| Description \| The number of times an expanding ad was expanded \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| | | RICH_MEDIA_EXPANSIONS** | | \| Field label \| Total expansions \| \| --- \| --- \| \| Description \| The number of times an expanding ad was expanded \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| | | Field label | Total expansions | | Description | The number of times an expanding ad was expanded | | Field type | metric | | Data type | [float.number.value](/apidocs/field-data-types#number) | | \| RICH_MEDIA_EXPANDING_TIME** \| \| --- \| \| \\| Field label \\| Average expanding time \\| \\| --- \\| --- \\| \\| Description \\| The average amount of time (seconds) that an expanding ad is viewed in an expanded state \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Average expanding time \| \| Description \| The average amount of time (seconds) that an expanding ad is viewed in an expanded state \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | RICH_MEDIA_EXPANDING_TIME** | | \| Field label \| Average expanding time \| \| --- \| --- \| \| Description \| The average amount of time (seconds) that an expanding ad is viewed in an expanded state \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Average expanding time | | Description | The average amount of time (seconds) that an expanding ad is viewed in an expanded state | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| RICH_MEDIA_INTERACTION_COUNT** \| \| --- \| \| \\| Field label \\| Total interactions \\| \\| --- \\| --- \\| \\| Description \\| The number of times that a user interacts with a rich media ad \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Total interactions \| \| Description \| The number of times that a user interacts with a rich media ad \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | RICH_MEDIA_INTERACTION_COUNT** | | \| Field label \| Total interactions \| \| --- \| --- \| \| Description \| The number of times that a user interacts with a rich media ad \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Total interactions | | Description | The number of times that a user interacts with a rich media ad | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| RICH_MEDIA_INTERACTION_TIME** \| \| --- \| \| \\| Field label \\| Interaction time \\| \\| --- \\| --- \\| \\| Description \\| The average amount of time (seconds) that a user interacts with a rich media ad \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Interaction time \| \| Description \| The average amount of time (seconds) that a user interacts with a rich media ad \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | RICH_MEDIA_INTERACTION_TIME** | | \| Field label \| Interaction time \| \| --- \| --- \| \| Description \| The average amount of time (seconds) that a user interacts with a rich media ad \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Interaction time | | Description | The average amount of time (seconds) that a user interacts with a rich media ad | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| RICH_MEDIA_INTERACTION_RATE** \| \| --- \| \| \\| Field label \\| Interaction rate \\| \\| --- \\| --- \\| \\| Description \\| The ratio of rich media ad interactions to the number of times the ad was displayed \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Interaction rate \| \| Description \| The ratio of rich media ad interactions to the number of times the ad was displayed \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | RICH_MEDIA_INTERACTION_RATE** | | \| Field label \| Interaction rate \| \| --- \| --- \| \| Description \| The ratio of rich media ad interactions to the number of times the ad was displayed \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | Field label | Interaction rate | | Description | The ratio of rich media ad interactions to the number of times the ad was displayed | | Field type | metric | | Data type | [float.number.ratio](/apidocs/field-data-types#number) | | \| RICH_MEDIA_AVERAGE_INTERACTION_TIME** \| \| --- \| \| \\| Field label \\| Average interaction time \\| \\| --- \\| --- \\| \\| Description \\| The average amount of time (seconds) that a user interacts with a rich media ad \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Average interaction time \| \| Description \| The average amount of time (seconds) that a user interacts with a rich media ad \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| | | RICH_MEDIA_AVERAGE_INTERACTION_TIME** | | \| Field label \| Average interaction time \| \| --- \| --- \| \| Description \| The average amount of time (seconds) that a user interacts with a rich media ad \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| | | Field label | Average interaction time | | Description | The average amount of time (seconds) that a user interacts with a rich media ad | | Field type | metric | | Data type | [float.number.value](/apidocs/field-data-types#number) | | \| RICH_MEDIA_INTERACTION_IMPRESSIONS** \| \| --- \| \| \\| Field label \\| Interactive impressions \\| \\| --- \\| --- \\| \\| Description \\| The number of impressions where a user interacted with a rich media ad \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Interactive impressions \| \| Description \| The number of impressions where a user interacted with a rich media ad \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | RICH_MEDIA_INTERACTION_IMPRESSIONS** | | \| Field label \| Interactive impressions \| \| --- \| --- \| \| Description \| The number of impressions where a user interacted with a rich media ad \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Interactive impressions | | Description | The number of impressions where a user interacted with a rich media ad | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| RICH_MEDIA_MANUAL_CLOSES** \| \| --- \| \| \\| Field label \\| Manual closes \\| \\| --- \\| --- \\| \\| Description \\| The number of times that a user manually closes a floating, expanding, in-page with overlay, or in-page with floating ad \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Manual closes \| \| Description \| The number of times that a user manually closes a floating, expanding, in-page with overlay, or in-page with floating ad \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | RICH_MEDIA_MANUAL_CLOSES** | | \| Field label \| Manual closes \| \| --- \| --- \| \| Description \| The number of times that a user manually closes a floating, expanding, in-page with overlay, or in-page with floating ad \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Manual closes | | Description | The number of times that a user manually closes a floating, expanding, in-page with overlay, or in-page with floating ad | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| RICH_MEDIA_FULL_SCREEN_IMPRESSIONS** \| \| --- \| \| \\| Field label \\| Full-screen impressions \\| \\| --- \\| --- \\| \\| Description \\| A metric that measures an impression only once when a user opens an ad in full screen mode \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Full-screen impressions \| \| Description \| A metric that measures an impression only once when a user opens an ad in full screen mode \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | RICH_MEDIA_FULL_SCREEN_IMPRESSIONS** | | \| Field label \| Full-screen impressions \| \| --- \| --- \| \| Description \| A metric that measures an impression only once when a user opens an ad in full screen mode \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Full-screen impressions | | Description | A metric that measures an impression only once when a user opens an ad in full screen mode | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| RICH_MEDIA_VIDEO_INTERACTIONS** \| \| --- \| \| \\| Field label \\| Video interactions \\| \\| --- \\| --- \\| \\| Description \\| The number of times a user clicked on the graphical controls of a video player \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Video interactions \| \| Description \| The number of times a user clicked on the graphical controls of a video player \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | RICH_MEDIA_VIDEO_INTERACTIONS** | | \| Field label \| Video interactions \| \| --- \| --- \| \| Description \| The number of times a user clicked on the graphical controls of a video player \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Video interactions | | Description | The number of times a user clicked on the graphical controls of a video player | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| RICH_MEDIA_VIDEO_INTERACTION_RATE** \| \| --- \| \| \\| Field label \\| Video interaction rate \\| \\| --- \\| --- \\| \\| Description \\| The ratio of video interactions to video plays \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Video interaction rate \| \| Description \| The ratio of video interactions to video plays \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | RICH_MEDIA_VIDEO_INTERACTION_RATE** | | \| Field label \| Video interaction rate \| \| --- \| --- \| \| Description \| The ratio of video interactions to video plays \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | Field label | Video interaction rate | | Description | The ratio of video interactions to video plays | | Field type | metric | | Data type | [float.number.ratio](/apidocs/field-data-types#number) | | \| RICH_MEDIA_VIDEO_MUTES** \| \| --- \| \| \\| Field label \\| Video mutes \\| \\| --- \\| --- \\| \\| Description \\| The number of times a rich media video was muted \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Video mutes \| \| Description \| The number of times a rich media video was muted \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | RICH_MEDIA_VIDEO_MUTES** | | \| Field label \| Video mutes \| \| --- \| --- \| \| Description \| The number of times a rich media video was muted \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Video mutes | | Description | The number of times a rich media video was muted | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| RICH_MEDIA_VIDEO_PAUSES** \| \| --- \| \| \\| Field label \\| Video pauses \\| \\| --- \\| --- \\| \\| Description \\| The number of times a rich media video was paused \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Video pauses \| \| Description \| The number of times a rich media video was paused \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | RICH_MEDIA_VIDEO_PAUSES** | | \| Field label \| Video pauses \| \| --- \| --- \| \| Description \| The number of times a rich media video was paused \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Video pauses | | Description | The number of times a rich media video was paused | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| RICH_MEDIA_VIDEO_PLAYES** \| \| --- \| \| \\| Field label \\| Video plays \\| \\| --- \\| --- \\| \\| Description \\| The number of times a rich media video was played \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Video plays \| \| Description \| The number of times a rich media video was played \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | RICH_MEDIA_VIDEO_PLAYES** | | \| Field label \| Video plays \| \| --- \| --- \| \| Description \| The number of times a rich media video was played \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Video plays | | Description | The number of times a rich media video was played | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| RICH_MEDIA_VIDEO_MIDPOINTS** \| \| --- \| \| \\| Field label \\| Video midpoints \\| \\| --- \\| --- \\| \\| Description \\| The number of times a rich media video was played upto midpoint \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Video midpoints \| \| Description \| The number of times a rich media video was played upto midpoint \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | RICH_MEDIA_VIDEO_MIDPOINTS** | | \| Field label \| Video midpoints \| \| --- \| --- \| \| Description \| The number of times a rich media video was played upto midpoint \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Video midpoints | | Description | The number of times a rich media video was played upto midpoint | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| RICH_MEDIA_VIDEO_COMPLETES** \| \| --- \| \| \\| Field label \\| Video completes \\| \\| --- \\| --- \\| \\| Description \\| The number of times a rich media video was fully played \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Video completes \| \| Description \| The number of times a rich media video was fully played \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | RICH_MEDIA_VIDEO_COMPLETES** | | \| Field label \| Video completes \| \| --- \| --- \| \| Description \| The number of times a rich media video was fully played \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Video completes | | Description | The number of times a rich media video was fully played | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| RICH_MEDIA_VIDEO_REPLAYS** \| \| --- \| \| \\| Field label \\| Video replays \\| \\| --- \\| --- \\| \\| Description \\| The number of times a rich media video was restarted \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Video replays \| \| Description \| The number of times a rich media video was restarted \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | RICH_MEDIA_VIDEO_REPLAYS** | | \| Field label \| Video replays \| \| --- \| --- \| \| Description \| The number of times a rich media video was restarted \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Video replays | | Description | The number of times a rich media video was restarted | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| RICH_MEDIA_VIDEO_STOPS** \| \| --- \| \| \\| Field label \\| Video stops \\| \\| --- \\| --- \\| \\| Description \\| The number of times a rich media video was stopped \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Video stops \| \| Description \| The number of times a rich media video was stopped \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | RICH_MEDIA_VIDEO_STOPS** | | \| Field label \| Video stops \| \| --- \| --- \| \| Description \| The number of times a rich media video was stopped \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Video stops | | Description | The number of times a rich media video was stopped | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| RICH_MEDIA_VIDEO_UNMUTES** \| \| --- \| \| \\| Field label \\| Video unmutes \\| \\| --- \\| --- \\| \\| Description \\| The number of times a rich media video was unmuted \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Video unmutes \| \| Description \| The number of times a rich media video was unmuted \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | RICH_MEDIA_VIDEO_UNMUTES** | | \| Field label \| Video unmutes \| \| --- \| --- \| \| Description \| The number of times a rich media video was unmuted \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Video unmutes | | Description | The number of times a rich media video was unmuted | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| RICH_MEDIA_VIDEO_VIEW_TIME** \| \| --- \| \| \\| Field label \\| Video average view time \\| \\| --- \\| --- \\| \\| Description \\| The average amount of time (seconds) that a rich media video was viewed per view \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Video average view time \| \| Description \| The average amount of time (seconds) that a rich media video was viewed per view \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | RICH_MEDIA_VIDEO_VIEW_TIME** | | \| Field label \| Video average view time \| \| --- \| --- \| \| Description \| The average amount of time (seconds) that a rich media video was viewed per view \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Video average view time | | Description | The average amount of time (seconds) that a rich media video was viewed per view | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| RICH_MEDIA_VIDEO_VIEW_RATE** \| \| --- \| \| \\| Field label \\| Video view rate \\| \\| --- \\| --- \\| \\| Description \\| The percentage of a video watched by a user \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Video view rate \| \| Description \| The percentage of a video watched by a user \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | RICH_MEDIA_VIDEO_VIEW_RATE** | | \| Field label \| Video view rate \| \| --- \| --- \| \| Description \| The percentage of a video watched by a user \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | Field label | Video view rate | | Description | The percentage of a video watched by a user | | Field type | metric | | Data type | [float.number.ratio](/apidocs/field-data-types#number) | | \| RICH_MEDIA_CUSTOM_EVENT_TIME** \| \| --- \| \| \\| Field label \\| Custom event - time \\| \\| --- \\| --- \\| \\| Description \\| The amount of time (seconds) that a user interacts with a rich media ad \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Custom event - time \| \| Description \| The amount of time (seconds) that a user interacts with a rich media ad \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | RICH_MEDIA_CUSTOM_EVENT_TIME** | | \| Field label \| Custom event - time \| \| --- \| --- \| \| Description \| The amount of time (seconds) that a user interacts with a rich media ad \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Custom event - time | | Description | The amount of time (seconds) that a user interacts with a rich media ad | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| RICH_MEDIA_CUSTOM_EVENT_COUNT** \| \| --- \| \| \\| Field label \\| Custom event - count \\| \\| --- \\| --- \\| \\| Description \\| The number of times a user views and interacts with a specified part of a rich media ad \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Custom event - count \| \| Description \| The number of times a user views and interacts with a specified part of a rich media ad \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | RICH_MEDIA_CUSTOM_EVENT_COUNT** | | \| Field label \| Custom event - count \| \| --- \| --- \| \| Description \| The number of times a user views and interacts with a specified part of a rich media ad \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Custom event - count | | Description | The number of times a user views and interacts with a specified part of a rich media ad | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | ### SALESPERSON | \| salespersonID** \| \| --- \| \| \\| Field label \\| Salesperson ID \\| \\| --- \\| --- \\| \\| Description \\| Breaks down reporting data by salesperson user ID \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Salesperson ID \| \| Description \| Breaks down reporting data by salesperson user ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | --- | | salespersonID** | | \| Field label \| Salesperson ID \| \| --- \| --- \| \| Description \| Breaks down reporting data by salesperson user ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Salesperson ID | | Description | Breaks down reporting data by salesperson user ID | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| salespersonName** \| \| --- \| \| \\| Field label \\| Salesperson name \\| \\| --- \\| --- \\| \\| Description \\| Breaks down reporting data by salesperson \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Salesperson name \| \| Description \| Breaks down reporting data by salesperson \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | salespersonName** | | \| Field label \| Salesperson name \| \| --- \| --- \| \| Description \| Breaks down reporting data by salesperson \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Salesperson name | | Description | Breaks down reporting data by salesperson | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| PROGRAMMATIC_BUYER_ID** \| \| --- \| \| \\| Field label \\| Programmatic buyer ID \\| \\| --- \\| --- \\| \\| Description \\| Breaks down reporting data by programmatic buyer ID \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Programmatic buyer ID \| \| Description \| Breaks down reporting data by programmatic buyer ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | PROGRAMMATIC_BUYER_ID** | | \| Field label \| Programmatic buyer ID \| \| --- \| --- \| \| Description \| Breaks down reporting data by programmatic buyer ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Programmatic buyer ID | | Description | Breaks down reporting data by programmatic buyer ID | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| PROGRAMMATIC_BUYER_NAME** \| \| --- \| \| \\| Field label \\| Programmatic buyer \\| \\| --- \\| --- \\| \\| Description \\| Breaks down reporting data by programmatic buyer name \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Programmatic buyer \| \| Description \| Breaks down reporting data by programmatic buyer name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | PROGRAMMATIC_BUYER_NAME** | | \| Field label \| Programmatic buyer \| \| --- \| --- \| \| Description \| Breaks down reporting data by programmatic buyer name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Programmatic buyer | | Description | Breaks down reporting data by programmatic buyer name | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| PROGRAMMATIC_CHANNEL_ID** \| \| --- \| \| \\| Field label \\| Programmatic channel ID \\| \\| --- \\| --- \\| \\| Description \\| Breaks down reporting data by the channel ID of the transaction that occurred in Ad Exchange \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Programmatic channel ID \| \| Description \| Breaks down reporting data by the channel ID of the transaction that occurred in Ad Exchange \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | PROGRAMMATIC_CHANNEL_ID** | | \| Field label \| Programmatic channel ID \| \| --- \| --- \| \| Description \| Breaks down reporting data by the channel ID of the transaction that occurred in Ad Exchange \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Programmatic channel ID | | Description | Breaks down reporting data by the channel ID of the transaction that occurred in Ad Exchange | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| PROGRAMMATIC_CHANNEL_NAME** \| \| --- \| \| \\| Field label \\| Programmatic channel \\| \\| --- \\| --- \\| \\| Description \\| Breaks down reporting data by the channel of the transaction that occurred in Ad Exchange \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Programmatic channel \| \| Description \| Breaks down reporting data by the channel of the transaction that occurred in Ad Exchange \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | PROGRAMMATIC_CHANNEL_NAME** | | \| Field label \| Programmatic channel \| \| --- \| --- \| \| Description \| Breaks down reporting data by the channel of the transaction that occurred in Ad Exchange \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Programmatic channel | | Description | Breaks down reporting data by the channel of the transaction that occurred in Ad Exchange | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | ### SERVING RESTRICTION | \| SERVING_RESTRICTION_ID** \| \| --- \| \| \\| Field label \\| Serving restriction id \\| \\| --- \\| --- \\| \\| Description \\| Breaks down reporting data by serving restriction id \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Serving restriction id \| \| Description \| Breaks down reporting data by serving restriction id \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | --- | | SERVING_RESTRICTION_ID** | | \| Field label \| Serving restriction id \| \| --- \| --- \| \| Description \| Breaks down reporting data by serving restriction id \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Serving restriction id | | Description | Breaks down reporting data by serving restriction id | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| SERVING_RESTRICTION_NAME** \| \| --- \| \| \\| Field label \\| Serving restriction name \\| \\| --- \\| --- \\| \\| Description \\| Breaks down reporting data by serving restriction name \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Serving restriction name \| \| Description \| Breaks down reporting data by serving restriction name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | SERVING_RESTRICTION_NAME** | | \| Field label \| Serving restriction name \| \| --- \| --- \| \| Description \| Breaks down reporting data by serving restriction name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Serving restriction name | | Description | Breaks down reporting data by serving restriction name | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | ### TARGETING | \| AUDIENCE_SEGMENT_ID** \| \| --- \| \| \\| Field label \\| Audience segment ID \\| \\| --- \\| --- \\| \\| Description \\| Breaks down reporting data by billable audience segment ID \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Audience segment ID \| \| Description \| Breaks down reporting data by billable audience segment ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | --- | | AUDIENCE_SEGMENT_ID** | | \| Field label \| Audience segment ID \| \| --- \| --- \| \| Description \| Breaks down reporting data by billable audience segment ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Audience segment ID | | Description | Breaks down reporting data by billable audience segment ID | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| AUDIENCE_SEGMENT_NAME** \| \| --- \| \| \\| Field label \\| Audience segment \\| \\| --- \\| --- \\| \\| Description \\| Breaks down reporting data by billable audience segment name \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Audience segment \| \| Description \| Breaks down reporting data by billable audience segment name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | AUDIENCE_SEGMENT_NAME** | | \| Field label \| Audience segment \| \| --- \| --- \| \| Description \| Breaks down reporting data by billable audience segment name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Audience segment | | Description | Breaks down reporting data by billable audience segment name | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| AUDIENCE_SEGMENT_DATA_PROVIDER_NAME** \| \| --- \| \| \\| Field label \\| Audience segment data provider name \\| \\| --- \\| --- \\| \\| Description \\| Breaks down reporting data by audience segment data provider name \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Audience segment data provider name \| \| Description \| Breaks down reporting data by audience segment data provider name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | AUDIENCE_SEGMENT_DATA_PROVIDER_NAME** | | \| Field label \| Audience segment data provider name \| \| --- \| --- \| \| Description \| Breaks down reporting data by audience segment data provider name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Audience segment data provider name | | Description | Breaks down reporting data by audience segment data provider name | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| customEventID** \| \| --- \| \| \\| Field label \\| Custom event ID \\| \\| --- \\| --- \\| \\| Description \\| Breaks down reporting data by custom event ID \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Custom event ID \| \| Description \| Breaks down reporting data by custom event ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | customEventID** | | \| Field label \| Custom event ID \| \| --- \| --- \| \| Description \| Breaks down reporting data by custom event ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Custom event ID | | Description | Breaks down reporting data by custom event ID | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| customEventName** \| \| --- \| \| \\| Field label \\| Custom event \\| \\| --- \\| --- \\| \\| Description \\| Breaks down reporting data by custom event name \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Custom event \| \| Description \| Breaks down reporting data by custom event name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | customEventName** | | \| Field label \| Custom event \| \| --- \| --- \| \| Description \| Breaks down reporting data by custom event name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Custom event | | Description | Breaks down reporting data by custom event name | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| customEventType** \| \| --- \| \| \\| Field label \\| Custom event type \\| \\| --- \\| --- \\| \\| Description \\| Breaks down reporting data by custom event type \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Custom event type \| \| Description \| Breaks down reporting data by custom event type \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | customEventType** | | \| Field label \| Custom event type \| \| --- \| --- \| \| Description \| Breaks down reporting data by custom event type \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Custom event type | | Description | Breaks down reporting data by custom event type | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| deviceID** \| \| --- \| \| \\| Field label \\| Device category ID \\| \\| --- \\| --- \\| \\| Description \\| The ID of the device category to which an ad is being targeted \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Device category ID \| \| Description \| The ID of the device category to which an ad is being targeted \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | deviceID** | | \| Field label \| Device category ID \| \| --- \| --- \| \| Description \| The ID of the device category to which an ad is being targeted \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Device category ID | | Description | The ID of the device category to which an ad is being targeted | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| deviceName** \| \| --- \| \| \\| Field label \\| Device category \\| \\| --- \\| --- \\| \\| Description \\| The category of device (smartphone, feature phone, tablet, or desktop) to which an ad is being targeted \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Device category \| \| Description \| The category of device (smartphone, feature phone, tablet, or desktop) to which an ad is being targeted \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | deviceName** | | \| Field label \| Device category \| \| --- \| --- \| \| Description \| The category of device (smartphone, feature phone, tablet, or desktop) to which an ad is being targeted \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Device category | | Description | The category of device (smartphone, feature phone, tablet, or desktop) to which an ad is being targeted | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| BRANDING_TYPE_CODE** \| \| --- \| \| \\| Field label \\| Branding type code \\| \\| --- \\| --- \\| \\| Description \\| Breaks down reporting data by branding type code \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Branding type code \| \| Description \| Breaks down reporting data by branding type code \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | BRANDING_TYPE_CODE** | | \| Field label \| Branding type code \| \| --- \| --- \| \| Description \| Breaks down reporting data by branding type code \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Branding type code | | Description | Breaks down reporting data by branding type code | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| BRANDING_TYPE_NAME** \| \| --- \| \| \\| Field label \\| Branding type \\| \\| --- \\| --- \\| \\| Description \\| Breaks down reporting data by branding type \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Branding type \| \| Description \| Breaks down reporting data by branding type \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | BRANDING_TYPE_NAME** | | \| Field label \| Branding type \| \| --- \| --- \| \| Description \| Breaks down reporting data by branding type \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Branding type | | Description | Breaks down reporting data by branding type | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| TARGETING_TYPE_CODE** \| \| --- \| \| \\| Field label \\| Targeting type code \\| \\| --- \\| --- \\| \\| Description \\| Breaks down reporting data by targeting type code \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Targeting type code \| \| Description \| Breaks down reporting data by targeting type code \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | TARGETING_TYPE_CODE** | | \| Field label \| Targeting type code \| \| --- \| --- \| \| Description \| Breaks down reporting data by targeting type code \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Targeting type code | | Description | Breaks down reporting data by targeting type code | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| TARGETING_TYPE_NAME** \| \| --- \| \| \\| Field label \\| Targeting type \\| \\| --- \\| --- \\| \\| Description \\| Breaks down reporting data by targeting type \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Targeting type \| \| Description \| Breaks down reporting data by targeting type \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | TARGETING_TYPE_NAME** | | \| Field label \| Targeting type \| \| --- \| --- \| \| Description \| Breaks down reporting data by targeting type \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Targeting type | | Description | Breaks down reporting data by targeting type | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| AD_LOCATION_ID** \| \| --- \| \| \\| Field label \\| Ad location ID \\| \\| --- \\| --- \\| \\| Description \\| Breaks down reporting data by ad location ID \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad location ID \| \| Description \| Breaks down reporting data by ad location ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | AD_LOCATION_ID** | | \| Field label \| Ad location ID \| \| --- \| --- \| \| Description \| Breaks down reporting data by ad location ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Ad location ID | | Description | Breaks down reporting data by ad location ID | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| AD_LOCATION_NAME** \| \| --- \| \| \\| Field label \\| Ad location \\| \\| --- \\| --- \\| \\| Description \\| Breaks down reporting data by ad location \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad location \| \| Description \| Breaks down reporting data by ad location \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | AD_LOCATION_NAME** | | \| Field label \| Ad location \| \| --- \| --- \| \| Description \| Breaks down reporting data by ad location \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Ad location | | Description | Breaks down reporting data by ad location | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | ### TEMPLATE | \| NATIVE_STYLE_ID** \| \| --- \| \| \\| Field label \\| Native style ID \\| \\| --- \\| --- \\| \\| Description \\| Breaks down reporting data by native style ID \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Native style ID \| \| Description \| Breaks down reporting data by native style ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | --- | | NATIVE_STYLE_ID** | | \| Field label \| Native style ID \| \| --- \| --- \| \| Description \| Breaks down reporting data by native style ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Native style ID | | Description | Breaks down reporting data by native style ID | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| NATIVE_STYLE_NAME** \| \| --- \| \| \\| Field label \\| Native style \\| \\| --- \\| --- \\| \\| Description \\| Breaks down reporting data by native style name \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Native style \| \| Description \| Breaks down reporting data by native style name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | NATIVE_STYLE_NAME** | | \| Field label \| Native style \| \| --- \| --- \| \| Description \| Breaks down reporting data by native style name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Native style | | Description | Breaks down reporting data by native style name | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| NATIVE_TEMPLATE_ID** \| \| --- \| \| \\| Field label \\| Native template ID \\| \\| --- \\| --- \\| \\| Description \\| Breaks down reporting data by native template (also known as creative template) ID \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Native template ID \| \| Description \| Breaks down reporting data by native template (also known as creative template) ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | NATIVE_TEMPLATE_ID** | | \| Field label \| Native template ID \| \| --- \| --- \| \| Description \| Breaks down reporting data by native template (also known as creative template) ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Native template ID | | Description | Breaks down reporting data by native template (also known as creative template) ID | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| NATIVE_TEMPLATE_NAME** \| \| --- \| \| \\| Field label \\| Native template \\| \\| --- \\| --- \\| \\| Description \\| Breaks down reporting data by native template (also known as creative template) name \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Native template \| \| Description \| Breaks down reporting data by native template (also known as creative template) name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | NATIVE_TEMPLATE_NAME** | | \| Field label \| Native template \| \| --- \| --- \| \| Description \| Breaks down reporting data by native template (also known as creative template) name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Native template | | Description | Breaks down reporting data by native template (also known as creative template) name | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | ### TIME | \| today** \| \| --- \| \| \\| Field label \\| Today \\| \\| --- \\| --- \\| \\| Description \\| Today's date, e.g. 2017-01-31 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \\| Destinations \\| API, Data warehouse \\| \| \| Field label \| Today \| \| Description \| Today's date, e.g. 2017-01-31 \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| \| Destinations \| API, Data warehouse \| | | --- | | today** | | \| Field label \| Today \| \| --- \| --- \| \| Description \| Today's date, e.g. 2017-01-31 \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| \| Destinations \| API, Data warehouse \| | | Field label | Today | | Description | Today's date, e.g. 2017-01-31 | | Field type | dimension | | Data type | [string.time.date](/apidocs/field-data-types#time) | | Destinations | API, Data warehouse | | \| Year** \| \| --- \| \| \\| Field label \\| Year \\| \\| --- \\| --- \\| \\| Description \\| Year, e.g. 2017 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.year](/apidocs/field-data-types#time) \\| \| \| Field label \| Year \| \| Description \| Year, e.g. 2017 \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| | | Year** | | \| Field label \| Year \| \| --- \| --- \| \| Description \| Year, e.g. 2017 \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| | | Field label | Year | | Description | Year, e.g. 2017 | | Field type | dimension | | Data type | [string.time.year](/apidocs/field-data-types#time) | | \| month** \| \| --- \| \| \\| Field label \\| Month \\| \\| --- \\| --- \\| \\| Description \\| Month, e.g. 6 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.month](/apidocs/field-data-types#time) \\| \| \| Field label \| Month \| \| Description \| Month, e.g. 6 \| \| Field type \| dimension \| \| Data type \| [string.time.month](/apidocs/field-data-types#time) \| | | month** | | \| Field label \| Month \| \| --- \| --- \| \| Description \| Month, e.g. 6 \| \| Field type \| dimension \| \| Data type \| [string.time.month](/apidocs/field-data-types#time) \| | | Field label | Month | | Description | Month, e.g. 6 | | Field type | dimension | | Data type | [string.time.month](/apidocs/field-data-types#time) | | \| Yearmonth** \| \| --- \| \| \\| Field label \\| Year\\\|Month \\| \\| --- \\| --- \\| \\| Description \\| Year and month, e.g. 2017\\\|06 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.yearmonth](/apidocs/field-data-types#time) \\| \| \| Field label \| Year\\|Month \| \| Description \| Year and month, e.g. 2017\\|06 \| \| Field type \| dimension \| \| Data type \| [string.time.yearmonth](/apidocs/field-data-types#time) \| | | Yearmonth** | | \| Field label \| Year\\|Month \| \| --- \| --- \| \| Description \| Year and month, e.g. 2017\\|06 \| \| Field type \| dimension \| \| Data type \| [string.time.yearmonth](/apidocs/field-data-types#time) \| | | Field label | Year\|Month | | Description | Year and month, e.g. 2017\|06 | | Field type | dimension | | Data type | [string.time.yearmonth](/apidocs/field-data-types#time) | | \| yearweek** \| \| --- \| \| \\| Field label \\| Week (Sun-Sat) \\| \\| --- \\| --- \\| \\| Description \\| Year and week for US weeks, e.g. 2017\\\|08 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.yearweek](/apidocs/field-data-types#time) \\| \| \| Field label \| Week (Sun-Sat) \| \| Description \| Year and week for US weeks, e.g. 2017\\|08 \| \| Field type \| dimension \| \| Data type \| [string.time.yearweek](/apidocs/field-data-types#time) \| | | yearweek** | | \| Field label \| Week (Sun-Sat) \| \| --- \| --- \| \| Description \| Year and week for US weeks, e.g. 2017\\|08 \| \| Field type \| dimension \| \| Data type \| [string.time.yearweek](/apidocs/field-data-types#time) \| | | Field label | Week (Sun-Sat) | | Description | Year and week for US weeks, e.g. 2017\|08 | | Field type | dimension | | Data type | [string.time.yearweek](/apidocs/field-data-types#time) | | \| yearweekiso** \| \| --- \| \| \\| Field label \\| Week (Mon-Sun) \\| \\| --- \\| --- \\| \\| Description \\| Year and week for ISO weeks, e.g. 2017\\\|08 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.yearweekiso](/apidocs/field-data-types#time) \\| \| \| Field label \| Week (Mon-Sun) \| \| Description \| Year and week for ISO weeks, e.g. 2017\\|08 \| \| Field type \| dimension \| \| Data type \| [string.time.yearweekiso](/apidocs/field-data-types#time) \| | | yearweekiso** | | \| Field label \| Week (Mon-Sun) \| \| --- \| --- \| \| Description \| Year and week for ISO weeks, e.g. 2017\\|08 \| \| Field type \| dimension \| \| Data type \| [string.time.yearweekiso](/apidocs/field-data-types#time) \| | | Field label | Week (Mon-Sun) | | Description | Year and week for ISO weeks, e.g. 2017\|08 | | Field type | dimension | | Data type | [string.time.yearweekiso](/apidocs/field-data-types#time) | | \| yearweekiso_daterange** \| \| --- \| \| \\| Field label \\| Week (Mon-Sun, dates) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Week (Mon-Sun, dates) \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | yearweekiso_daterange** | | \| Field label \| Week (Mon-Sun, dates) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Week (Mon-Sun, dates) | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| Dayofweek** \| \| --- \| \| \\| Field label \\| Day of week (numeric) \\| \\| --- \\| --- \\| \\| Description \\| Day of week name for ISO weeks, e.g. 1 Sunday \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.dayofweek](/apidocs/field-data-types#time) \\| \| \| Field label \| Day of week (numeric) \| \| Description \| Day of week name for ISO weeks, e.g. 1 Sunday \| \| Field type \| dimension \| \| Data type \| [string.time.dayofweek](/apidocs/field-data-types#time) \| | | Dayofweek** | | \| Field label \| Day of week (numeric) \| \| --- \| --- \| \| Description \| Day of week name for ISO weeks, e.g. 1 Sunday \| \| Field type \| dimension \| \| Data type \| [string.time.dayofweek](/apidocs/field-data-types#time) \| | | Field label | Day of week (numeric) | | Description | Day of week name for ISO weeks, e.g. 1 Sunday | | Field type | dimension | | Data type | [string.time.dayofweek](/apidocs/field-data-types#time) | | \| DayofweekName** \| \| --- \| \| \\| Field label \\| Day of week (name) \\| \\| --- \\| --- \\| \\| Description \\| Day of week name for US weeks, e.g. 0 Sunday \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Day of week (name) \| \| Description \| Day of week name for US weeks, e.g. 0 Sunday \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | DayofweekName** | | \| Field label \| Day of week (name) \| \| --- \| --- \| \| Description \| Day of week name for US weeks, e.g. 0 Sunday \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Day of week (name) | | Description | Day of week name for US weeks, e.g. 0 Sunday | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| dayOfMonth** \| \| --- \| \| \\| Field label \\| Day of month \\| \\| --- \\| --- \\| \\| Description \\| Day of month, e.g. 2 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.dayofmonth](/apidocs/field-data-types#time) \\| \| \| Field label \| Day of month \| \| Description \| Day of month, e.g. 2 \| \| Field type \| dimension \| \| Data type \| [string.time.dayofmonth](/apidocs/field-data-types#time) \| | | dayOfMonth** | | \| Field label \| Day of month \| \| --- \| --- \| \| Description \| Day of month, e.g. 2 \| \| Field type \| dimension \| \| Data type \| [string.time.dayofmonth](/apidocs/field-data-types#time) \| | | Field label | Day of month | | Description | Day of month, e.g. 2 | | Field type | dimension | | Data type | [string.time.dayofmonth](/apidocs/field-data-types#time) | | \| Date** \| \| --- \| \| \\| Field label \\| Date \\| \\| --- \\| --- \\| \\| Description \\| Date, e.g. 2017-01-31 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| Date \| \| Description \| Date, e.g. 2017-01-31 \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| | | Date** | | \| Field label \| Date \| \| --- \| --- \| \| Description \| Date, e.g. 2017-01-31 \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| | | Field label | Date | | Description | Date, e.g. 2017-01-31 | | Field type | dimension | | Data type | [string.time.date](/apidocs/field-data-types#time) | | \| Hour** \| \| --- \| \| \\| Field label \\| Hour \\| \\| --- \\| --- \\| \\| Description \\| Breaks down reporting data by hour of the day in the network time zone \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.hour](/apidocs/field-data-types#time) \\| \| \| Field label \| Hour \| \| Description \| Breaks down reporting data by hour of the day in the network time zone \| \| Field type \| dimension \| \| Data type \| [string.time.hour](/apidocs/field-data-types#time) \| | | Hour** | | \| Field label \| Hour \| \| --- \| --- \| \| Description \| Breaks down reporting data by hour of the day in the network time zone \| \| Field type \| dimension \| \| Data type \| [string.time.hour](/apidocs/field-data-types#time) \| | | Field label | Hour | | Description | Breaks down reporting data by hour of the day in the network time zone | | Field type | dimension | | Data type | [string.time.hour](/apidocs/field-data-types#time) | ### TOTAL | \| codeServedCount** \| \| --- \| \| \\| Field label \\| Code served count \\| \\| --- \\| --- \\| \\| Description \\| The total number of times that the code for an ad is served by the ad server including inventory-level dynamic allocation \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Code served count \| \| Description \| The total number of times that the code for an ad is served by the ad server including inventory-level dynamic allocation \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | --- | | codeServedCount** | | \| Field label \| Code served count \| \| --- \| --- \| \| Description \| The total number of times that the code for an ad is served by the ad server including inventory-level dynamic allocation \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Code served count | | Description | The total number of times that the code for an ad is served by the ad server including inventory-level dynamic allocation | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| impressions** \| \| --- \| \| \\| Field label \\| Total impressions \\| \\| --- \\| --- \\| \\| Description \\| The total number of impressions delivered including line item-level dynamic allocation \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Total impressions \| \| Description \| The total number of impressions delivered including line item-level dynamic allocation \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | impressions** | | \| Field label \| Total impressions \| \| --- \| --- \| \| Description \| The total number of impressions delivered including line item-level dynamic allocation \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Total impressions | | Description | The total number of impressions delivered including line item-level dynamic allocation | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| targetedimpressions** \| \| --- \| \| \\| Field label \\| Targeted impressions \\| \\| --- \\| --- \\| \\| Description \\| The total number of impressions delivered including line item-level dynamic allocation by explicit custom criteria targeting \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Targeted impressions \| \| Description \| The total number of impressions delivered including line item-level dynamic allocation by explicit custom criteria targeting \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | targetedimpressions** | | \| Field label \| Targeted impressions \| \| --- \| --- \| \| Description \| The total number of impressions delivered including line item-level dynamic allocation by explicit custom criteria targeting \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Targeted impressions | | Description | The total number of impressions delivered including line item-level dynamic allocation by explicit custom criteria targeting | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| unfilledImpressions** \| \| --- \| \| \\| Field label \\| Unfilled impressions \\| \\| --- \\| --- \\| \\| Description \\| The total number of missed impressions due to the ad servers' inability to find ads to serve, including inventory-level dynamic allocation \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Unfilled impressions \| \| Description \| The total number of missed impressions due to the ad servers' inability to find ads to serve, including inventory-level dynamic allocation \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | unfilledImpressions** | | \| Field label \| Unfilled impressions \| \| --- \| --- \| \| Description \| The total number of missed impressions due to the ad servers' inability to find ads to serve, including inventory-level dynamic allocation \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Unfilled impressions | | Description | The total number of missed impressions due to the ad servers' inability to find ads to serve, including inventory-level dynamic allocation | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| clicks** \| \| --- \| \| \\| Field label \\| Clicks \\| \\| --- \\| --- \\| \\| Description \\| The total number of clicks delivered including line item-level dynamic allocation \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Clicks \| \| Description \| The total number of clicks delivered including line item-level dynamic allocation \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | clicks** | | \| Field label \| Clicks \| \| --- \| --- \| \| Description \| The total number of clicks delivered including line item-level dynamic allocation \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Clicks | | Description | The total number of clicks delivered including line item-level dynamic allocation | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| targetedClicks** \| \| --- \| \| \\| Field label \\| Targeted clicks \\| \\| --- \\| --- \\| \\| Description \\| The total number of clicks delivered including line item-level dynamic allocation by explicit custom criteria targeting \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Targeted clicks \| \| Description \| The total number of clicks delivered including line item-level dynamic allocation by explicit custom criteria targeting \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | targetedClicks** | | \| Field label \| Targeted clicks \| \| --- \| --- \| \| Description \| The total number of clicks delivered including line item-level dynamic allocation by explicit custom criteria targeting \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Targeted clicks | | Description | The total number of clicks delivered including line item-level dynamic allocation by explicit custom criteria targeting | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| CTR** \| \| --- \| \| \\| Field label \\| CTR \\| \\| --- \\| --- \\| \\| Description \\| The ratio of clicks an AdSense reservation ad delivered to the number of impressions it delivered, including line item-level dynamic allocation \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| CTR \| \| Description \| The ratio of clicks an AdSense reservation ad delivered to the number of impressions it delivered, including line item-level dynamic allocation \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | CTR** | | \| Field label \| CTR \| \| --- \| --- \| \| Description \| The ratio of clicks an AdSense reservation ad delivered to the number of impressions it delivered, including line item-level dynamic allocation \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | Field label | CTR | | Description | The ratio of clicks an AdSense reservation ad delivered to the number of impressions it delivered, including line item-level dynamic allocation | | Field type | metric | | Data type | [float.number.ratio](/apidocs/field-data-types#number) | | \| revenueExcludingCPD** \| \| --- \| \| \\| Field label \\| Revenue (excluding CPD) \\| \\| --- \\| --- \\| \\| Description \\| The total CPM and CPC revenue generated by the ad servers including line item-level dynamic allocation \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Revenue (excluding CPD) \| \| Description \| The total CPM and CPC revenue generated by the ad servers including line item-level dynamic allocation \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| | | revenueExcludingCPD** | | \| Field label \| Revenue (excluding CPD) \| \| --- \| --- \| \| Description \| The total CPM and CPC revenue generated by the ad servers including line item-level dynamic allocation \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| | | Field label | Revenue (excluding CPD) | | Description | The total CPM and CPC revenue generated by the ad servers including line item-level dynamic allocation | | Field type | metric | | Data type | [float.number.value](/apidocs/field-data-types#number) | | \| revenue** \| \| --- \| \| \\| Field label \\| Revenue \\| \\| --- \\| --- \\| \\| Description \\| The total CPM, CPC and CPD revenue generated by the ad servers including line item-level dynamic allocation. Can correspond to any of the following in the Ad Manager UI: Total CPM, CPC, CPD, and vCPM revenue, Total CPM, CPC and CPD revenue \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Revenue \| \| Description \| The total CPM, CPC and CPD revenue generated by the ad servers including line item-level dynamic allocation. Can correspond to any of the following in the Ad Manager UI: Total CPM, CPC, CPD, and vCPM revenue, Total CPM, CPC and CPD revenue \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| | | revenue** | | \| Field label \| Revenue \| \| --- \| --- \| \| Description \| The total CPM, CPC and CPD revenue generated by the ad servers including line item-level dynamic allocation. Can correspond to any of the following in the Ad Manager UI: Total CPM, CPC, CPD, and vCPM revenue, Total CPM, CPC and CPD revenue \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| | | Field label | Revenue | | Description | The total CPM, CPC and CPD revenue generated by the ad servers including line item-level dynamic allocation. Can correspond to any of the following in the Ad Manager UI: Total CPM, CPC, CPD, and vCPM revenue, Total CPM, CPC and CPD revenue | | Field type | metric | | Data type | [float.number.value](/apidocs/field-data-types#number) | | \| eCPMwithoutCPD** \| \| --- \| \| \\| Field label \\| eCPM (without CPD) \\| \\| --- \\| --- \\| \\| Description \\| The average estimated cost-per-thousand-impressions earned from the CPM and CPC ads delivered by the ad server \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| eCPM (without CPD) \| \| Description \| The average estimated cost-per-thousand-impressions earned from the CPM and CPC ads delivered by the ad server \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| | | eCPMwithoutCPD** | | \| Field label \| eCPM (without CPD) \| \| --- \| --- \| \| Description \| The average estimated cost-per-thousand-impressions earned from the CPM and CPC ads delivered by the ad server \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| | | Field label | eCPM (without CPD) | | Description | The average estimated cost-per-thousand-impressions earned from the CPM and CPC ads delivered by the ad server | | Field type | metric | | Data type | [float.number.value](/apidocs/field-data-types#number) | | \| eCPMwithCPD** \| \| --- \| \| \\| Field label \\| eCPM (with CPD) \\| \\| --- \\| --- \\| \\| Description \\| The average estimated cost-per-thousand-impressions earned from the CPM, CPC and CPD ads delivered by the ad server \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| eCPM (with CPD) \| \| Description \| The average estimated cost-per-thousand-impressions earned from the CPM, CPC and CPD ads delivered by the ad server \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| | | eCPMwithCPD** | | \| Field label \| eCPM (with CPD) \| \| --- \| --- \| \| Description \| The average estimated cost-per-thousand-impressions earned from the CPM, CPC and CPD ads delivered by the ad server \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| | | Field label | eCPM (with CPD) | | Description | The average estimated cost-per-thousand-impressions earned from the CPM, CPC and CPD ads delivered by the ad server | | Field type | metric | | Data type | [float.number.value](/apidocs/field-data-types#number) | | \| SDK_MEDIATION_CREATIVE_IMPRESSIONS** \| \| --- \| \| \\| Field label \\| SDK mediation creative impressions \\| \\| --- \\| --- \\| \\| Description \\| The number of impressions for a particular SDK mediation creative \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| SDK mediation creative impressions \| \| Description \| The number of impressions for a particular SDK mediation creative \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | SDK_MEDIATION_CREATIVE_IMPRESSIONS** | | \| Field label \| SDK mediation creative impressions \| \| --- \| --- \| \| Description \| The number of impressions for a particular SDK mediation creative \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | SDK mediation creative impressions | | Description | The number of impressions for a particular SDK mediation creative | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| SDK_MEDIATION_CREATIVE_CLICKS** \| \| --- \| \| \\| Field label \\| SDK mediation creative clicks \\| \\| --- \\| --- \\| \\| Description \\| The number of clicks for a particular SDK mediation creative \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| SDK mediation creative clicks \| \| Description \| The number of clicks for a particular SDK mediation creative \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | SDK_MEDIATION_CREATIVE_CLICKS** | | \| Field label \| SDK mediation creative clicks \| \| --- \| --- \| \| Description \| The number of clicks for a particular SDK mediation creative \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | SDK mediation creative clicks | | Description | The number of clicks for a particular SDK mediation creative | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| TOTAL_AD_REQUESTS** \| \| --- \| \| \\| Field label \\| Total ad requests \\| \\| --- \\| --- \\| \\| Description \\| The total number of times that an ad request is sent to the ad server including dynamic allocation \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Total ad requests \| \| Description \| The total number of times that an ad request is sent to the ad server including dynamic allocation \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | TOTAL_AD_REQUESTS** | | \| Field label \| Total ad requests \| \| --- \| --- \| \| Description \| The total number of times that an ad request is sent to the ad server including dynamic allocation \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Total ad requests | | Description | The total number of times that an ad request is sent to the ad server including dynamic allocation | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| TOTAL_RESPONSES_SERVED** \| \| --- \| \| \\| Field label \\| Total responses served \\| \\| --- \\| --- \\| \\| Description \\| The total number of times that an ad is served by the ad server including dynamic allocation \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Total responses served \| \| Description \| The total number of times that an ad is served by the ad server including dynamic allocation \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | TOTAL_RESPONSES_SERVED** | | \| Field label \| Total responses served \| \| --- \| --- \| \| Description \| The total number of times that an ad is served by the ad server including dynamic allocation \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Total responses served | | Description | The total number of times that an ad is served by the ad server including dynamic allocation | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| TOTAL_UNMATCHED_AD_REQUESTS** \| \| --- \| \| \\| Field label \\| Total unmatched ad requests \\| \\| --- \\| --- \\| \\| Description \\| The total number of times that an ad is not returned by the ad server \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Total unmatched ad requests \| \| Description \| The total number of times that an ad is not returned by the ad server \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | TOTAL_UNMATCHED_AD_REQUESTS** | | \| Field label \| Total unmatched ad requests \| \| --- \| --- \| \| Description \| The total number of times that an ad is not returned by the ad server \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Total unmatched ad requests | | Description | The total number of times that an ad is not returned by the ad server | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| TOTAL_FILL_RATE** \| \| --- \| \| \\| Field label \\| Total fill rate \\| \\| --- \\| --- \\| \\| Description \\| The fill rate indicating how often an ad request is filled by the ad server including dynamic allocation \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \\| Aggregation \\| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \\| \| \| Field label \| Total fill rate \| \| Description \| The fill rate indicating how often an ad request is filled by the ad server including dynamic allocation \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| | | TOTAL_FILL_RATE** | | \| Field label \| Total fill rate \| \| --- \| --- \| \| Description \| The fill rate indicating how often an ad request is filled by the ad server including dynamic allocation \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| | | Field label | Total fill rate | | Description | The fill rate indicating how often an ad request is filled by the ad server including dynamic allocation | | Field type | metric | | Data type | [float.number.ratio](/apidocs/field-data-types#number) | | Aggregation | [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) | | \| AD_SERVER_RESPONSES_SERVED** \| \| --- \| \| \\| Field label \\| Ad server responses served \\| \\| --- \\| --- \\| \\| Description \\| The total number of times that an ad is served by the ad server \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Ad server responses served \| \| Description \| The total number of times that an ad is served by the ad server \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | AD_SERVER_RESPONSES_SERVED** | | \| Field label \| Ad server responses served \| \| --- \| --- \| \| Description \| The total number of times that an ad is served by the ad server \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Ad server responses served | | Description | The total number of times that an ad is served by the ad server | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| ADSENSE_RESPONSES_SERVED** \| \| --- \| \| \\| Field label \\| AdSense responses served \\| \\| --- \\| --- \\| \\| Description \\| The total number of times that an AdSense ad is delivered \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| AdSense responses served \| \| Description \| The total number of times that an AdSense ad is delivered \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | ADSENSE_RESPONSES_SERVED** | | \| Field label \| AdSense responses served \| \| --- \| --- \| \| Description \| The total number of times that an AdSense ad is delivered \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | AdSense responses served | | Description | The total number of times that an AdSense ad is delivered | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| AD_EXCHANGE_RESPONSES_SERVED** \| \| --- \| \| \\| Field label \\| Ad Exchange responses served \\| \\| --- \\| --- \\| \\| Description \\| The total number of times that an Ad Exchange ad is delivered \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Ad Exchange responses served \| \| Description \| The total number of times that an Ad Exchange ad is delivered \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | AD_EXCHANGE_RESPONSES_SERVED** | | \| Field label \| Ad Exchange responses served \| \| --- \| --- \| \| Description \| The total number of times that an Ad Exchange ad is delivered \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Ad Exchange responses served | | Description | The total number of times that an Ad Exchange ad is delivered | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| DROPOFF_RATE** \| \| --- \| \| \\| Field label \\| Drop-off rate \\| \\| --- \\| --- \\| \\| Description \\| The drop-off rate \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \\| Aggregation \\| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \\| \| \| Field label \| Drop-off rate \| \| Description \| The drop-off rate \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| | | DROPOFF_RATE** | | \| Field label \| Drop-off rate \| \| --- \| --- \| \| Description \| The drop-off rate \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| | | Field label | Drop-off rate | | Description | The drop-off rate | | Field type | metric | | Data type | [float.number.ratio](/apidocs/field-data-types#number) | | Aggregation | [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) | ### TRUE VIEW | \| VIDEO_TRUEVIEW_SKIP_RATE** \| \| --- \| \| \\| Field label \\| TrueView skip rate \\| \\| --- \\| --- \\| \\| Description \\| Percentage of times a user clicked Skip \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.percentage](/apidocs/field-data-types#number) \\| \\| Aggregation \\| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \\| \| \| Field label \| TrueView skip rate \| \| Description \| Percentage of times a user clicked Skip \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| | | --- | | VIDEO_TRUEVIEW_SKIP_RATE** | | \| Field label \| TrueView skip rate \| \| --- \| --- \| \| Description \| Percentage of times a user clicked Skip \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| | | Field label | TrueView skip rate | | Description | Percentage of times a user clicked Skip | | Field type | metric | | Data type | [float.number.percentage](/apidocs/field-data-types#number) | | Aggregation | [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) | | \| VIDEO_TRUEVIEW_VIEWS** \| \| --- \| \| \\| Field label \\| TrueView views \\| \\| --- \\| --- \\| \\| Description \\| Number of times a video ad has been viewed to completion or watched to 30 seconds, whichever happens first \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| TrueView views \| \| Description \| Number of times a video ad has been viewed to completion or watched to 30 seconds, whichever happens first \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | VIDEO_TRUEVIEW_VIEWS** | | \| Field label \| TrueView views \| \| --- \| --- \| \| Description \| Number of times a video ad has been viewed to completion or watched to 30 seconds, whichever happens first \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | TrueView views | | Description | Number of times a video ad has been viewed to completion or watched to 30 seconds, whichever happens first | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| VIDEO_TRUEVIEW_VTR** \| \| --- \| \| \\| Field label \\| TrueView VTR \\| \\| --- \\| --- \\| \\| Description \\| TrueView views divided by TrueView impressions \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \\| Aggregation \\| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \\| \| \| Field label \| TrueView VTR \| \| Description \| TrueView views divided by TrueView impressions \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| | | VIDEO_TRUEVIEW_VTR** | | \| Field label \| TrueView VTR \| \| --- \| --- \| \| Description \| TrueView views divided by TrueView impressions \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| | | Field label | TrueView VTR | | Description | TrueView views divided by TrueView impressions | | Field type | metric | | Data type | [float.number.ratio](/apidocs/field-data-types#number) | | Aggregation | [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) | ### VIDEO ERRORS | \| VIDEO_VIEWERSHIP_TOTAL_ERROR_RATE** \| \| --- \| \| \\| Field label \\| Total errors \\| \\| --- \\| --- \\| \\| Description \\| Error rate is the percentage of video error count from (error count + total impressions) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Total errors \| \| Description \| Error rate is the percentage of video error count from (error count + total impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | --- | | VIDEO_VIEWERSHIP_TOTAL_ERROR_RATE** | | \| Field label \| Total errors \| \| --- \| --- \| \| Description \| Error rate is the percentage of video error count from (error count + total impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | Field label | Total errors | | Description | Error rate is the percentage of video error count from (error count + total impressions) | | Field type | metric | | Data type | [float.number.ratio](/apidocs/field-data-types#number) | | \| VIDEO_ERRORS_VAST_ERROR_100_COUNT** \| \| --- \| \| \\| Field label \\| VAST3 error 100 count \\| \\| --- \\| --- \\| \\| Description \\| Number of VAST video errors of type 100 (XML parsing error) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| VAST3 error 100 count \| \| Description \| Number of VAST video errors of type 100 (XML parsing error) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | VIDEO_ERRORS_VAST_ERROR_100_COUNT** | | \| Field label \| VAST3 error 100 count \| \| --- \| --- \| \| Description \| Number of VAST video errors of type 100 (XML parsing error) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | VAST3 error 100 count | | Description | Number of VAST video errors of type 100 (XML parsing error) | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| VIDEO_ERRORS_VAST_ERROR_101_COUNT** \| \| --- \| \| \\| Field label \\| VAST3 error 101 count \\| \\| --- \\| --- \\| \\| Description \\| Number of VAST video errors of type 101 (schema validation error) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| VAST3 error 101 count \| \| Description \| Number of VAST video errors of type 101 (schema validation error) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | VIDEO_ERRORS_VAST_ERROR_101_COUNT** | | \| Field label \| VAST3 error 101 count \| \| --- \| --- \| \| Description \| Number of VAST video errors of type 101 (schema validation error) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | VAST3 error 101 count | | Description | Number of VAST video errors of type 101 (schema validation error) | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| VIDEO_ERRORS_VAST_ERROR_102_COUNT** \| \| --- \| \| \\| Field label \\| VAST3 error 102 count \\| \\| --- \\| --- \\| \\| Description \\| Number of VAST video errors of type 102 (response version not supported) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| VAST3 error 102 count \| \| Description \| Number of VAST video errors of type 102 (response version not supported) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | VIDEO_ERRORS_VAST_ERROR_102_COUNT** | | \| Field label \| VAST3 error 102 count \| \| --- \| --- \| \| Description \| Number of VAST video errors of type 102 (response version not supported) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | VAST3 error 102 count | | Description | Number of VAST video errors of type 102 (response version not supported) | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| VIDEO_ERRORS_VAST_ERROR_200_COUNT** \| \| --- \| \| \\| Field label \\| VAST3 error 200 count \\| \\| --- \\| --- \\| \\| Description \\| Number of VAST video errors of type 200 (video player expected different ad type) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| VAST3 error 200 count \| \| Description \| Number of VAST video errors of type 200 (video player expected different ad type) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | VIDEO_ERRORS_VAST_ERROR_200_COUNT** | | \| Field label \| VAST3 error 200 count \| \| --- \| --- \| \| Description \| Number of VAST video errors of type 200 (video player expected different ad type) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | VAST3 error 200 count | | Description | Number of VAST video errors of type 200 (video player expected different ad type) | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| VIDEO_ERRORS_VAST_ERROR_201_COUNT** \| \| --- \| \| \\| Field label \\| VAST3 error 201 count \\| \\| --- \\| --- \\| \\| Description \\| Number of VAST video errors of type 201 (video player expected different linearity) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| VAST3 error 201 count \| \| Description \| Number of VAST video errors of type 201 (video player expected different linearity) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | VIDEO_ERRORS_VAST_ERROR_201_COUNT** | | \| Field label \| VAST3 error 201 count \| \| --- \| --- \| \| Description \| Number of VAST video errors of type 201 (video player expected different linearity) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | VAST3 error 201 count | | Description | Number of VAST video errors of type 201 (video player expected different linearity) | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| VIDEO_ERRORS_VAST_ERROR_202_COUNT** \| \| --- \| \| \\| Field label \\| VAST3 error 202 count \\| \\| --- \\| --- \\| \\| Description \\| Number of VAST video errors of type 202 (video player expected different duration) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| VAST3 error 202 count \| \| Description \| Number of VAST video errors of type 202 (video player expected different duration) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | VIDEO_ERRORS_VAST_ERROR_202_COUNT** | | \| Field label \| VAST3 error 202 count \| \| --- \| --- \| \| Description \| Number of VAST video errors of type 202 (video player expected different duration) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | VAST3 error 202 count | | Description | Number of VAST video errors of type 202 (video player expected different duration) | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| VIDEO_ERRORS_VAST_ERROR_203_COUNT** \| \| --- \| \| \\| Field label \\| VAST3 error 203 count \\| \\| --- \\| --- \\| \\| Description \\| Number of VAST video errors of type 203 (video player expected different size) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| VAST3 error 203 count \| \| Description \| Number of VAST video errors of type 203 (video player expected different size) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | VIDEO_ERRORS_VAST_ERROR_203_COUNT** | | \| Field label \| VAST3 error 203 count \| \| --- \| --- \| \| Description \| Number of VAST video errors of type 203 (video player expected different size) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | VAST3 error 203 count | | Description | Number of VAST video errors of type 203 (video player expected different size) | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| VIDEO_ERRORS_VAST_ERROR_300_COUNT** \| \| --- \| \| \\| Field label \\| VAST3 error 300 count \\| \\| --- \\| --- \\| \\| Description \\| Number of VAST video errors of type 300 (wrapper error) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| VAST3 error 300 count \| \| Description \| Number of VAST video errors of type 300 (wrapper error) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | VIDEO_ERRORS_VAST_ERROR_300_COUNT** | | \| Field label \| VAST3 error 300 count \| \| --- \| --- \| \| Description \| Number of VAST video errors of type 300 (wrapper error) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | VAST3 error 300 count | | Description | Number of VAST video errors of type 300 (wrapper error) | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| VIDEO_ERRORS_VAST_ERROR_301_COUNT** \| \| --- \| \| \\| Field label \\| VAST3 error 301 count \\| \\| --- \\| --- \\| \\| Description \\| Number of VAST video errors of type 301 (VAST redirect timeout reached) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| VAST3 error 301 count \| \| Description \| Number of VAST video errors of type 301 (VAST redirect timeout reached) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | VIDEO_ERRORS_VAST_ERROR_301_COUNT** | | \| Field label \| VAST3 error 301 count \| \| --- \| --- \| \| Description \| Number of VAST video errors of type 301 (VAST redirect timeout reached) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | VAST3 error 301 count | | Description | Number of VAST video errors of type 301 (VAST redirect timeout reached) | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| VIDEO_ERRORS_VAST_ERROR_302_COUNT** \| \| --- \| \| \\| Field label \\| VAST3 error 302 count \\| \\| --- \\| --- \\| \\| Description \\| Number of VAST video errors of type 302 (wrapper limit reached) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| VAST3 error 302 count \| \| Description \| Number of VAST video errors of type 302 (wrapper limit reached) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | VIDEO_ERRORS_VAST_ERROR_302_COUNT** | | \| Field label \| VAST3 error 302 count \| \| --- \| --- \| \| Description \| Number of VAST video errors of type 302 (wrapper limit reached) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | VAST3 error 302 count | | Description | Number of VAST video errors of type 302 (wrapper limit reached) | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| VIDEO_ERRORS_VAST_ERROR_303_COUNT** \| \| --- \| \| \\| Field label \\| VAST3 error 303 count \\| \\| --- \\| --- \\| \\| Description \\| Number of VAST video errors of type 303 (empty VAST response returned) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| VAST3 error 303 count \| \| Description \| Number of VAST video errors of type 303 (empty VAST response returned) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | VIDEO_ERRORS_VAST_ERROR_303_COUNT** | | \| Field label \| VAST3 error 303 count \| \| --- \| --- \| \| Description \| Number of VAST video errors of type 303 (empty VAST response returned) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | VAST3 error 303 count | | Description | Number of VAST video errors of type 303 (empty VAST response returned) | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| VIDEO_ERRORS_VAST_ERROR_400_COUNT** \| \| --- \| \| \\| Field label \\| VAST3 error 400 count \\| \\| --- \\| --- \\| \\| Description \\| Number of VAST video errors of type 400 (general linear error) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| VAST3 error 400 count \| \| Description \| Number of VAST video errors of type 400 (general linear error) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | VIDEO_ERRORS_VAST_ERROR_400_COUNT** | | \| Field label \| VAST3 error 400 count \| \| --- \| --- \| \| Description \| Number of VAST video errors of type 400 (general linear error) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | VAST3 error 400 count | | Description | Number of VAST video errors of type 400 (general linear error) | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| VIDEO_ERRORS_VAST_ERROR_401_COUNT** \| \| --- \| \| \\| Field label \\| VAST3 error 401 count \\| \\| --- \\| --- \\| \\| Description \\| Number of VAST video errors of type 401 (MediaFile not found) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| VAST3 error 401 count \| \| Description \| Number of VAST video errors of type 401 (MediaFile not found) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | VIDEO_ERRORS_VAST_ERROR_401_COUNT** | | \| Field label \| VAST3 error 401 count \| \| --- \| --- \| \| Description \| Number of VAST video errors of type 401 (MediaFile not found) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | VAST3 error 401 count | | Description | Number of VAST video errors of type 401 (MediaFile not found) | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| VIDEO_ERRORS_VAST_ERROR_402_COUNT** \| \| --- \| \| \\| Field label \\| VAST3 error 402 count \\| \\| --- \\| --- \\| \\| Description \\| Number of VAST video errors of type 402 (unable to download or timeout of MediaFile URI) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| VAST3 error 402 count \| \| Description \| Number of VAST video errors of type 402 (unable to download or timeout of MediaFile URI) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | VIDEO_ERRORS_VAST_ERROR_402_COUNT** | | \| Field label \| VAST3 error 402 count \| \| --- \| --- \| \| Description \| Number of VAST video errors of type 402 (unable to download or timeout of MediaFile URI) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | VAST3 error 402 count | | Description | Number of VAST video errors of type 402 (unable to download or timeout of MediaFile URI) | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| VIDEO_ERRORS_VAST_ERROR_403_COUNT** \| \| --- \| \| \\| Field label \\| VAST3 error 403 count \\| \\| --- \\| --- \\| \\| Description \\| Number of VAST video errors of type 403 (VAST response declared unsupported MIME types for all MediaFiles) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| VAST3 error 403 count \| \| Description \| Number of VAST video errors of type 403 (VAST response declared unsupported MIME types for all MediaFiles) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | VIDEO_ERRORS_VAST_ERROR_403_COUNT** | | \| Field label \| VAST3 error 403 count \| \| --- \| --- \| \| Description \| Number of VAST video errors of type 403 (VAST response declared unsupported MIME types for all MediaFiles) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | VAST3 error 403 count | | Description | Number of VAST video errors of type 403 (VAST response declared unsupported MIME types for all MediaFiles) | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| VIDEO_ERRORS_VAST_ERROR_405_COUNT** \| \| --- \| \| \\| Field label \\| VAST3 error 405 count \\| \\| --- \\| --- \\| \\| Description \\| Number of VAST video errors of type 405 (MediaFile display error) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| VAST3 error 405 count \| \| Description \| Number of VAST video errors of type 405 (MediaFile display error) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | VIDEO_ERRORS_VAST_ERROR_405_COUNT** | | \| Field label \| VAST3 error 405 count \| \| --- \| --- \| \| Description \| Number of VAST video errors of type 405 (MediaFile display error) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | VAST3 error 405 count | | Description | Number of VAST video errors of type 405 (MediaFile display error) | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| VIDEO_ERRORS_VAST_ERROR_500_COUNT** \| \| --- \| \| \\| Field label \\| VAST3 error 500 count \\| \\| --- \\| --- \\| \\| Description \\| Number of VAST video errors of type 500 (general NonLinearAds error) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| VAST3 error 500 count \| \| Description \| Number of VAST video errors of type 500 (general NonLinearAds error) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | VIDEO_ERRORS_VAST_ERROR_500_COUNT** | | \| Field label \| VAST3 error 500 count \| \| --- \| --- \| \| Description \| Number of VAST video errors of type 500 (general NonLinearAds error) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | VAST3 error 500 count | | Description | Number of VAST video errors of type 500 (general NonLinearAds error) | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| VIDEO_ERRORS_VAST_ERROR_501_COUNT** \| \| --- \| \| \\| Field label \\| VAST3 error 501 count \\| \\| --- \\| --- \\| \\| Description \\| Number of VAST video errors of type 501 (non-linear ad creative dimensions do not align with the creative display area) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| VAST3 error 501 count \| \| Description \| Number of VAST video errors of type 501 (non-linear ad creative dimensions do not align with the creative display area) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | VIDEO_ERRORS_VAST_ERROR_501_COUNT** | | \| Field label \| VAST3 error 501 count \| \| --- \| --- \| \| Description \| Number of VAST video errors of type 501 (non-linear ad creative dimensions do not align with the creative display area) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | VAST3 error 501 count | | Description | Number of VAST video errors of type 501 (non-linear ad creative dimensions do not align with the creative display area) | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| VIDEO_ERRORS_VAST_ERROR_502_COUNT** \| \| --- \| \| \\| Field label \\| VAST3 error 502 count \\| \\| --- \\| --- \\| \\| Description \\| Number of VAST video errors of type 502 (unable to fetch NonLinearAds/NonLinear resource) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| VAST3 error 502 count \| \| Description \| Number of VAST video errors of type 502 (unable to fetch NonLinearAds/NonLinear resource) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | VIDEO_ERRORS_VAST_ERROR_502_COUNT** | | \| Field label \| VAST3 error 502 count \| \| --- \| --- \| \| Description \| Number of VAST video errors of type 502 (unable to fetch NonLinearAds/NonLinear resource) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | VAST3 error 502 count | | Description | Number of VAST video errors of type 502 (unable to fetch NonLinearAds/NonLinear resource) | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| VIDEO_ERRORS_VAST_ERROR_503_COUNT** \| \| --- \| \| \\| Field label \\| VAST3 error 503 count \\| \\| --- \\| --- \\| \\| Description \\| Number of VAST video errors of type 503 (could not find NonLinear resource with supported type) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| VAST3 error 503 count \| \| Description \| Number of VAST video errors of type 503 (could not find NonLinear resource with supported type) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | VIDEO_ERRORS_VAST_ERROR_503_COUNT** | | \| Field label \| VAST3 error 503 count \| \| --- \| --- \| \| Description \| Number of VAST video errors of type 503 (could not find NonLinear resource with supported type) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | VAST3 error 503 count | | Description | Number of VAST video errors of type 503 (could not find NonLinear resource with supported type) | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| VIDEO_ERRORS_VAST_ERROR_600_COUNT** \| \| --- \| \| \\| Field label \\| VAST3 error 600 count \\| \\| --- \\| --- \\| \\| Description \\| Number of VAST video errors of type 600 (general CompanionAds error) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| VAST3 error 600 count \| \| Description \| Number of VAST video errors of type 600 (general CompanionAds error) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | VIDEO_ERRORS_VAST_ERROR_600_COUNT** | | \| Field label \| VAST3 error 600 count \| \| --- \| --- \| \| Description \| Number of VAST video errors of type 600 (general CompanionAds error) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | VAST3 error 600 count | | Description | Number of VAST video errors of type 600 (general CompanionAds error) | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| VIDEO_ERRORS_VAST_ERROR_601_COUNT** \| \| --- \| \| \\| Field label \\| VAST3 error 601 count \\| \\| --- \\| --- \\| \\| Description \\| Number of VAST video errors of type 601 (companion creative dimensions did not align with companion display area) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| VAST3 error 601 count \| \| Description \| Number of VAST video errors of type 601 (companion creative dimensions did not align with companion display area) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | VIDEO_ERRORS_VAST_ERROR_601_COUNT** | | \| Field label \| VAST3 error 601 count \| \| --- \| --- \| \| Description \| Number of VAST video errors of type 601 (companion creative dimensions did not align with companion display area) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | VAST3 error 601 count | | Description | Number of VAST video errors of type 601 (companion creative dimensions did not align with companion display area) | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| VIDEO_ERRORS_VAST_ERROR_602_COUNT** \| \| --- \| \| \\| Field label \\| VAST3 error 602 count \\| \\| --- \\| --- \\| \\| Description \\| Number of VAST video errors of type 602 (unable to display required companion) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| VAST3 error 602 count \| \| Description \| Number of VAST video errors of type 602 (unable to display required companion) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | VIDEO_ERRORS_VAST_ERROR_602_COUNT** | | \| Field label \| VAST3 error 602 count \| \| --- \| --- \| \| Description \| Number of VAST video errors of type 602 (unable to display required companion) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | VAST3 error 602 count | | Description | Number of VAST video errors of type 602 (unable to display required companion) | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| VIDEO_ERRORS_VAST_ERROR_603_COUNT** \| \| --- \| \| \\| Field label \\| VAST3 error 603 count \\| \\| --- \\| --- \\| \\| Description \\| Number of VAST video errors of type 603 (unable to fetch CompanionAds/Companion resource) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| VAST3 error 603 count \| \| Description \| Number of VAST video errors of type 603 (unable to fetch CompanionAds/Companion resource) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | VIDEO_ERRORS_VAST_ERROR_603_COUNT** | | \| Field label \| VAST3 error 603 count \| \| --- \| --- \| \| Description \| Number of VAST video errors of type 603 (unable to fetch CompanionAds/Companion resource) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | VAST3 error 603 count | | Description | Number of VAST video errors of type 603 (unable to fetch CompanionAds/Companion resource) | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| VIDEO_ERRORS_VAST_ERROR_604_COUNT** \| \| --- \| \| \\| Field label \\| VAST3 error 604 count \\| \\| --- \\| --- \\| \\| Description \\| Number of VAST video errors of type 604 (could not find Companion resource with supported type) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| VAST3 error 604 count \| \| Description \| Number of VAST video errors of type 604 (could not find Companion resource with supported type) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | VIDEO_ERRORS_VAST_ERROR_604_COUNT** | | \| Field label \| VAST3 error 604 count \| \| --- \| --- \| \| Description \| Number of VAST video errors of type 604 (could not find Companion resource with supported type) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | VAST3 error 604 count | | Description | Number of VAST video errors of type 604 (could not find Companion resource with supported type) | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| VIDEO_ERRORS_VAST_ERROR_900_COUNT** \| \| --- \| \| \\| Field label \\| VAST3 error 900 count \\| \\| --- \\| --- \\| \\| Description \\| Number of VAST video errors of type 900 (undefined VAST 2 error) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| VAST3 error 900 count \| \| Description \| Number of VAST video errors of type 900 (undefined VAST 2 error) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | VIDEO_ERRORS_VAST_ERROR_900_COUNT** | | \| Field label \| VAST3 error 900 count \| \| --- \| --- \| \| Description \| Number of VAST video errors of type 900 (undefined VAST 2 error) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | VAST3 error 900 count | | Description | Number of VAST video errors of type 900 (undefined VAST 2 error) | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| VIDEO_ERRORS_VAST_ERROR_901_COUNT** \| \| --- \| \| \\| Field label \\| VAST3 error 901 count \\| \\| --- \\| --- \\| \\| Description \\| Number of VAST video errors of type 901 (general VPAID error) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| VAST3 error 901 count \| \| Description \| Number of VAST video errors of type 901 (general VPAID error) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | VIDEO_ERRORS_VAST_ERROR_901_COUNT** | | \| Field label \| VAST3 error 901 count \| \| --- \| --- \| \| Description \| Number of VAST video errors of type 901 (general VPAID error) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | VAST3 error 901 count | | Description | Number of VAST video errors of type 901 (general VPAID error) | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | ### VIDEO REALTIME | \| VIDEO_IMPRESSIONS_REAL_TIME** \| \| --- \| \| \\| Field label \\| Video realtime total impressions \\| \\| --- \\| --- \\| \\| Description \\| The number of impressions for video realtime reporting \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Video realtime total impressions \| \| Description \| The number of impressions for video realtime reporting \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | --- | | VIDEO_IMPRESSIONS_REAL_TIME** | | \| Field label \| Video realtime total impressions \| \| --- \| --- \| \| Description \| The number of impressions for video realtime reporting \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Video realtime total impressions | | Description | The number of impressions for video realtime reporting | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| VIDEO_MATCHED_QUERIES_REAL_TIME** \| \| --- \| \| \\| Field label \\| Video realtime total responses served \\| \\| --- \\| --- \\| \\| Description \\| The number of matched queries for video realtime reporting \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Video realtime total responses served \| \| Description \| The number of matched queries for video realtime reporting \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | VIDEO_MATCHED_QUERIES_REAL_TIME** | | \| Field label \| Video realtime total responses served \| \| --- \| --- \| \| Description \| The number of matched queries for video realtime reporting \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Video realtime total responses served | | Description | The number of matched queries for video realtime reporting | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| VIDEO_UNMATCHED_QUERIES_REAL_TIME** \| \| --- \| \| \\| Field label \\| Video realtime total unmatched ad requests \\| \\| --- \\| --- \\| \\| Description \\| The number of unmatched queries for video realtime reporting \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Video realtime total unmatched ad requests \| \| Description \| The number of unmatched queries for video realtime reporting \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | VIDEO_UNMATCHED_QUERIES_REAL_TIME** | | \| Field label \| Video realtime total unmatched ad requests \| \| --- \| --- \| \| Description \| The number of unmatched queries for video realtime reporting \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Video realtime total unmatched ad requests | | Description | The number of unmatched queries for video realtime reporting | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| VIDEO_TOTAL_QUERIES_REAL_TIME** \| \| --- \| \| \\| Field label \\| Video realtime total ad requests \\| \\| --- \\| --- \\| \\| Description \\| The number of total queries for video realtime reporting \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Video realtime total ad requests \| \| Description \| The number of total queries for video realtime reporting \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | VIDEO_TOTAL_QUERIES_REAL_TIME** | | \| Field label \| Video realtime total ad requests \| \| --- \| --- \| \| Description \| The number of total queries for video realtime reporting \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Video realtime total ad requests | | Description | The number of total queries for video realtime reporting | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| VIDEO_CREATIVE_SERVE_REAL_TIME** \| \| --- \| \| \\| Field label \\| Video realtime total creative serves \\| \\| --- \\| --- \\| \\| Description \\| The number of queries on creative level for video realtime reporting \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Video realtime total creative serves \| \| Description \| The number of queries on creative level for video realtime reporting \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | VIDEO_CREATIVE_SERVE_REAL_TIME** | | \| Field label \| Video realtime total creative serves \| \| --- \| --- \| \| Description \| The number of queries on creative level for video realtime reporting \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Video realtime total creative serves | | Description | The number of queries on creative level for video realtime reporting | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| VIDEO_VAST_TOTAL_ERROR_COUNT_REAL_TIME** \| \| --- \| \| \\| Field label \\| Video realtime total error count \\| \\| --- \\| --- \\| \\| Description \\| Number of total VAST video errors for video realtime reporting \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Video realtime total error count \| \| Description \| Number of total VAST video errors for video realtime reporting \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | VIDEO_VAST_TOTAL_ERROR_COUNT_REAL_TIME** | | \| Field label \| Video realtime total error count \| \| --- \| --- \| \| Description \| Number of total VAST video errors for video realtime reporting \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Video realtime total error count | | Description | Number of total VAST video errors for video realtime reporting | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | ### VIDEO VIEWERSHIP | \| VIDEO_VIEWERSHIP_START** \| \| --- \| \| \\| Field label \\| Video ad starts \\| \\| --- \\| --- \\| \\| Description \\| The number of impressions where the video was played \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Video ad starts \| \| Description \| The number of impressions where the video was played \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | --- | | VIDEO_VIEWERSHIP_START** | | \| Field label \| Video ad starts \| \| --- \| --- \| \| Description \| The number of impressions where the video was played \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Video ad starts | | Description | The number of impressions where the video was played | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| VIDEO_VIEWERSHIP_FIRST_QUARTILE** \| \| --- \| \| \\| Field label \\| Video ad 1st quartile completes \\| \\| --- \\| --- \\| \\| Description \\| The number of times the video played to 25% of its length \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Video ad 1st quartile completes \| \| Description \| The number of times the video played to 25% of its length \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | VIDEO_VIEWERSHIP_FIRST_QUARTILE** | | \| Field label \| Video ad 1st quartile completes \| \| --- \| --- \| \| Description \| The number of times the video played to 25% of its length \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Video ad 1st quartile completes | | Description | The number of times the video played to 25% of its length | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| VIDEO_OPTIMIZATION_CONTROL_STARTS** \| \| --- \| \| \\| Field label \\| Number of control starts \\| \\| --- \\| --- \\| \\| Description \\| The number of control starts \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Number of control starts \| \| Description \| The number of control starts \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | VIDEO_OPTIMIZATION_CONTROL_STARTS** | | \| Field label \| Number of control starts \| \| --- \| --- \| \| Description \| The number of control starts \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Number of control starts | | Description | The number of control starts | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| VIDEO_OPTIMIZATION_OPTIMIZED_STARTS** \| \| --- \| \| \\| Field label \\| Number of optimized starts \\| \\| --- \\| --- \\| \\| Description \\| The number of optimized starts \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Number of optimized starts \| \| Description \| The number of optimized starts \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | VIDEO_OPTIMIZATION_OPTIMIZED_STARTS** | | \| Field label \| Number of optimized starts \| \| --- \| --- \| \| Description \| The number of optimized starts \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Number of optimized starts | | Description | The number of optimized starts | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| VIDEO_VIEWERSHIP_MIDPOINT** \| \| --- \| \| \\| Field label \\| Video ad mid-point completes \\| \\| --- \\| --- \\| \\| Description \\| The number of times the video reached its midpoint during play \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Video ad mid-point completes \| \| Description \| The number of times the video reached its midpoint during play \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| | | VIDEO_VIEWERSHIP_MIDPOINT** | | \| Field label \| Video ad mid-point completes \| \| --- \| --- \| \| Description \| The number of times the video reached its midpoint during play \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| | | Field label | Video ad mid-point completes | | Description | The number of times the video reached its midpoint during play | | Field type | metric | | Data type | [float.number.value](/apidocs/field-data-types#number) | | \| VIDEO_VIEWERSHIP_THIRD_QUARTILE** \| \| --- \| \| \\| Field label \\| Video ad 3rd quartile completes \\| \\| --- \\| --- \\| \\| Description \\| The number of times the video played to 75% of its length \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Video ad 3rd quartile completes \| \| Description \| The number of times the video played to 75% of its length \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| | | VIDEO_VIEWERSHIP_THIRD_QUARTILE** | | \| Field label \| Video ad 3rd quartile completes \| \| --- \| --- \| \| Description \| The number of times the video played to 75% of its length \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| | | Field label | Video ad 3rd quartile completes | | Description | The number of times the video played to 75% of its length | | Field type | metric | | Data type | [float.number.value](/apidocs/field-data-types#number) | | \| VIDEO_VIEWERSHIP_COMPLETE** \| \| --- \| \| \\| Field label \\| Video ad completes \\| \\| --- \\| --- \\| \\| Description \\| The number of times the video played to completion \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Video ad completes \| \| Description \| The number of times the video played to completion \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | VIDEO_VIEWERSHIP_COMPLETE** | | \| Field label \| Video ad completes \| \| --- \| --- \| \| Description \| The number of times the video played to completion \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Video ad completes | | Description | The number of times the video played to completion | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| VIDEO_VIEWERSHIP_AVERAGE_VIEW_RATE** \| \| --- \| \| \\| Field label \\| Video ad average viewing rate \\| \\| --- \\| --- \\| \\| Description \\| Average percentage of the video watched by users \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Video ad average viewing rate \| \| Description \| Average percentage of the video watched by users \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | VIDEO_VIEWERSHIP_AVERAGE_VIEW_RATE** | | \| Field label \| Video ad average viewing rate \| \| --- \| --- \| \| Description \| Average percentage of the video watched by users \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | Field label | Video ad average viewing rate | | Description | Average percentage of the video watched by users | | Field type | metric | | Data type | [float.number.ratio](/apidocs/field-data-types#number) | | \| VIDEO_VIEWERSHIP_AVERAGE_VIEW_TIME** \| \| --- \| \| \\| Field label \\| Video ad average viewing time \\| \\| --- \\| --- \\| \\| Description \\| Average time (seconds) users watched the video \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Video ad average viewing time \| \| Description \| Average time (seconds) users watched the video \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| | | VIDEO_VIEWERSHIP_AVERAGE_VIEW_TIME** | | \| Field label \| Video ad average viewing time \| \| --- \| --- \| \| Description \| Average time (seconds) users watched the video \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| | | Field label | Video ad average viewing time | | Description | Average time (seconds) users watched the video | | Field type | metric | | Data type | [float.number.value](/apidocs/field-data-types#number) | | \| VIDEO_VIEWERSHIP_COMPLETION_RATE** \| \| --- \| \| \\| Field label \\| Video ad completion rate \\| \\| --- \\| --- \\| \\| Description \\| Percentage of times the video played to the end \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Video ad completion rate \| \| Description \| Percentage of times the video played to the end \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | VIDEO_VIEWERSHIP_COMPLETION_RATE** | | \| Field label \| Video ad completion rate \| \| --- \| --- \| \| Description \| Percentage of times the video played to the end \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | Field label | Video ad completion rate | | Description | Percentage of times the video played to the end | | Field type | metric | | Data type | [float.number.ratio](/apidocs/field-data-types#number) | | \| VIDEO_VIEWERSHIP_TOTAL_ERROR_COUNT** \| \| --- \| \| \\| Field label \\| Video ad error rate \\| \\| --- \\| --- \\| \\| Description \\| The number of times an error occurred, such as a VAST redirect error, a video playback error, or an invalid response error \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Video ad error rate \| \| Description \| The number of times an error occurred, such as a VAST redirect error, a video playback error, or an invalid response error \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | VIDEO_VIEWERSHIP_TOTAL_ERROR_COUNT** | | \| Field label \| Video ad error rate \| \| --- \| --- \| \| Description \| The number of times an error occurred, such as a VAST redirect error, a video playback error, or an invalid response error \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Video ad error rate | | Description | The number of times an error occurred, such as a VAST redirect error, a video playback error, or an invalid response error | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| VIDEO_VIEWERSHIP_VIDEO_LENGTH** \| \| --- \| \| \\| Field label \\| Video ad length \\| \\| --- \\| --- \\| \\| Description \\| Duration of the video creative \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Video ad length \| \| Description \| Duration of the video creative \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| | | VIDEO_VIEWERSHIP_VIDEO_LENGTH** | | \| Field label \| Video ad length \| \| --- \| --- \| \| Description \| Duration of the video creative \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| | | Field label | Video ad length | | Description | Duration of the video creative | | Field type | metric | | Data type | [float.number.value](/apidocs/field-data-types#number) | | \| VIDEO_VIEWERSHIP_AUTO_PLAYS** \| \| --- \| \| \\| Field label \\| Video ad auto-plays \\| \\| --- \\| --- \\| \\| Description \\| Number of times that the publisher specified a video ad played automatically \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Video ad auto-plays \| \| Description \| Number of times that the publisher specified a video ad played automatically \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | VIDEO_VIEWERSHIP_AUTO_PLAYS** | | \| Field label \| Video ad auto-plays \| \| --- \| --- \| \| Description \| Number of times that the publisher specified a video ad played automatically \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Video ad auto-plays | | Description | Number of times that the publisher specified a video ad played automatically | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| VIDEO_VIEWERSHIP_CLICK_TO_PLAYS** \| \| --- \| \| \\| Field label \\| Video ad click-to-plays \\| \\| --- \\| --- \\| \\| Description \\| Number of times that the publisher specified a video ad was clicked to play \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Video ad click-to-plays \| \| Description \| Number of times that the publisher specified a video ad was clicked to play \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | VIDEO_VIEWERSHIP_CLICK_TO_PLAYS** | | \| Field label \| Video ad click-to-plays \| \| --- \| --- \| \| Description \| Number of times that the publisher specified a video ad was clicked to play \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Video ad click-to-plays | | Description | Number of times that the publisher specified a video ad was clicked to play | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | ### VISITOR REACH | \| UNIQUE_REACH** \| \| --- \| \| \\| Field label \\| Total unique visitors \\| \\| --- \\| --- \\| \\| Description \\| The total unique audiences that were reached by the ad and exposed to different advertisers, orders, line items, or ad units in your network \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Total unique visitors \| \| Description \| The total unique audiences that were reached by the ad and exposed to different advertisers, orders, line items, or ad units in your network \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | --- | | UNIQUE_REACH** | | \| Field label \| Total unique visitors \| \| --- \| --- \| \| Description \| The total unique audiences that were reached by the ad and exposed to different advertisers, orders, line items, or ad units in your network \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Total unique visitors | | Description | The total unique audiences that were reached by the ad and exposed to different advertisers, orders, line items, or ad units in your network | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| UNIQUE_REACH_IMPRESSIONS** \| \| --- \| \| \\| Field label \\| Total reach impressions \\| \\| --- \\| --- \\| \\| Description \\| The total impressions for the unique audiences reached by the ad \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Total reach impressions \| \| Description \| The total impressions for the unique audiences reached by the ad \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | UNIQUE_REACH_IMPRESSIONS** | | \| Field label \| Total reach impressions \| \| --- \| --- \| \| Description \| The total impressions for the unique audiences reached by the ad \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Total reach impressions | | Description | The total impressions for the unique audiences reached by the ad | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| UNIQUE_REACH_FREQUENCY** \| \| --- \| \| \\| Field label \\| Average impressions per unique visitor \\| \\| --- \\| --- \\| \\| Description \\| The total number of impressions attributed to each unique visitor your network reached. Represents how frequently an ad was viewed by the audience. Available only when the "Country" dimension is included in a report \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Average impressions per unique visitor \| \| Description \| The total number of impressions attributed to each unique visitor your network reached. Represents how frequently an ad was viewed by the audience. Available only when the "Country" dimension is included in a report \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| | | UNIQUE_REACH_FREQUENCY** | | \| Field label \| Average impressions per unique visitor \| \| --- \| --- \| \| Description \| The total number of impressions attributed to each unique visitor your network reached. Represents how frequently an ad was viewed by the audience. Available only when the "Country" dimension is included in a report \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| | | Field label | Average impressions per unique visitor | | Description | The total number of impressions attributed to each unique visitor your network reached. Represents how frequently an ad was viewed by the audience. Available only when the "Country" dimension is included in a report | | Field type | metric | | Data type | [float.number.value](/apidocs/field-data-types#number) | ### YIELD | \| YIELD_GROUP_ID** \| \| --- \| \| \\| Field label \\| Yield group ID \\| \\| --- \\| --- \\| \\| Description \\| Breaks down reporting data by yield group ID \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Yield group ID \| \| Description \| Breaks down reporting data by yield group ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | --- | | YIELD_GROUP_ID** | | \| Field label \| Yield group ID \| \| --- \| --- \| \| Description \| Breaks down reporting data by yield group ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Yield group ID | | Description | Breaks down reporting data by yield group ID | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| YIELD_GROUP_NAME** \| \| --- \| \| \\| Field label \\| Yield group \\| \\| --- \\| --- \\| \\| Description \\| Breaks down reporting data by yield group name \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Yield group \| \| Description \| Breaks down reporting data by yield group name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | YIELD_GROUP_NAME** | | \| Field label \| Yield group \| \| --- \| --- \| \| Description \| Breaks down reporting data by yield group name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Yield group | | Description | Breaks down reporting data by yield group name | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| YIELD_PARTNER** \| \| --- \| \| \\| Field label \\| Yield partner \\| \\| --- \\| --- \\| \\| Description \\| Breaks down reporting data by yield partner \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Yield partner \| \| Description \| Breaks down reporting data by yield partner \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | YIELD_PARTNER** | | \| Field label \| Yield partner \| \| --- \| --- \| \| Description \| Breaks down reporting data by yield partner \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Yield partner | | Description | Breaks down reporting data by yield partner | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| YIELD_PARTNER_TAG** \| \| --- \| \| \\| Field label \\| Yield partner tag \\| \\| --- \\| --- \\| \\| Description \\| Breaks down reporting data by the tag of a yield partner in a yield group \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Yield partner tag \| \| Description \| Breaks down reporting data by the tag of a yield partner in a yield group \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | YIELD_PARTNER_TAG** | | \| Field label \| Yield partner tag \| \| --- \| --- \| \| Description \| Breaks down reporting data by the tag of a yield partner in a yield group \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Yield partner tag | | Description | Breaks down reporting data by the tag of a yield partner in a yield group | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| YIELD_GROUP_CALLOUTS** \| \| --- \| \| \\| Field label \\| Yield group callouts \\| \\| --- \\| --- \\| \\| Description \\| Number of times a yield partner is asked to return bid to fill a yield group request \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Yield group callouts \| \| Description \| Number of times a yield partner is asked to return bid to fill a yield group request \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | YIELD_GROUP_CALLOUTS** | | \| Field label \| Yield group callouts \| \| --- \| --- \| \| Description \| Number of times a yield partner is asked to return bid to fill a yield group request \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Yield group callouts | | Description | Number of times a yield partner is asked to return bid to fill a yield group request | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| YIELD_GROUP_SUCCESSFUL_RESPONSES** \| \| --- \| \| \\| Field label \\| Yield group successful responses \\| \\| --- \\| --- \\| \\| Description \\| Number of times a yield group buyer successfully returned a bid in response to a yield group callout, even if that response is "no bids" \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Yield group successful responses \| \| Description \| Number of times a yield group buyer successfully returned a bid in response to a yield group callout, even if that response is "no bids" \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | YIELD_GROUP_SUCCESSFUL_RESPONSES** | | \| Field label \| Yield group successful responses \| \| --- \| --- \| \| Description \| Number of times a yield group buyer successfully returned a bid in response to a yield group callout, even if that response is "no bids" \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Yield group successful responses | | Description | Number of times a yield group buyer successfully returned a bid in response to a yield group callout, even if that response is "no bids" | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| YIELD_GROUP_BIDS** \| \| --- \| \| \\| Field label \\| Yield group bids \\| \\| --- \\| --- \\| \\| Description \\| Number of bids received from Open Bidding buyers, regardless of whether the returned bid competes in an auction \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Yield group bids \| \| Description \| Number of bids received from Open Bidding buyers, regardless of whether the returned bid competes in an auction \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | YIELD_GROUP_BIDS** | | \| Field label \| Yield group bids \| \| --- \| --- \| \| Description \| Number of bids received from Open Bidding buyers, regardless of whether the returned bid competes in an auction \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Yield group bids | | Description | Number of bids received from Open Bidding buyers, regardless of whether the returned bid competes in an auction | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| YIELD_GROUP_BIDS_IN_AUCTION** \| \| --- \| \| \\| Field label \\| Yield group bids in auction \\| \\| --- \\| --- \\| \\| Description \\| Number of bids received from Open Bidding buyers that competed in the auction \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Yield group bids in auction \| \| Description \| Number of bids received from Open Bidding buyers that competed in the auction \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | YIELD_GROUP_BIDS_IN_AUCTION** | | \| Field label \| Yield group bids in auction \| \| --- \| --- \| \| Description \| Number of bids received from Open Bidding buyers that competed in the auction \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Yield group bids in auction | | Description | Number of bids received from Open Bidding buyers that competed in the auction | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| YIELD_GROUP_AUCTIONS_WON** \| \| --- \| \| \\| Field label \\| Yield group auctions won \\| \\| --- \\| --- \\| \\| Description \\| Number of winning bids received from Open Bidding buyers, even when the winning bid is placed at the end of a mediation for mobile apps chain \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Yield group auctions won \| \| Description \| Number of winning bids received from Open Bidding buyers, even when the winning bid is placed at the end of a mediation for mobile apps chain \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | YIELD_GROUP_AUCTIONS_WON** | | \| Field label \| Yield group auctions won \| \| --- \| --- \| \| Description \| Number of winning bids received from Open Bidding buyers, even when the winning bid is placed at the end of a mediation for mobile apps chain \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Yield group auctions won | | Description | Number of winning bids received from Open Bidding buyers, even when the winning bid is placed at the end of a mediation for mobile apps chain | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| YIELD_GROUP_IMPRESSIONS** \| \| --- \| \| \\| Field label \\| Yield group impressions \\| \\| --- \\| --- \\| \\| Description \\| Number of matched yield group requests where a yield partner delivered their ad to publisher inventory \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Yield group impressions \| \| Description \| Number of matched yield group requests where a yield partner delivered their ad to publisher inventory \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | YIELD_GROUP_IMPRESSIONS** | | \| Field label \| Yield group impressions \| \| --- \| --- \| \| Description \| Number of matched yield group requests where a yield partner delivered their ad to publisher inventory \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Yield group impressions | | Description | Number of matched yield group requests where a yield partner delivered their ad to publisher inventory | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| YIELD_GROUP_ESTIMATED_REVENUE** \| \| --- \| \| \\| Field label \\| Yield group estimated revenue \\| \\| --- \\| --- \\| \\| Description \\| Total net revenue earned by a yield group, based upon the yield group estimated CPM and yield group impressions recorded \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Yield group estimated revenue \| \| Description \| Total net revenue earned by a yield group, based upon the yield group estimated CPM and yield group impressions recorded \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | YIELD_GROUP_ESTIMATED_REVENUE** | | \| Field label \| Yield group estimated revenue \| \| --- \| --- \| \| Description \| Total net revenue earned by a yield group, based upon the yield group estimated CPM and yield group impressions recorded \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Yield group estimated revenue | | Description | Total net revenue earned by a yield group, based upon the yield group estimated CPM and yield group impressions recorded | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| YIELD_GROUP_ESTIMATED_CPM** \| \| --- \| \| \\| Field label \\| Yield group estimated CPM \\| \\| --- \\| --- \\| \\| Description \\| The estimated net rate for yield groups or individual yield group partners \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Yield group estimated CPM \| \| Description \| The estimated net rate for yield groups or individual yield group partners \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | YIELD_GROUP_ESTIMATED_CPM** | | \| Field label \| Yield group estimated CPM \| \| --- \| --- \| \| Description \| The estimated net rate for yield groups or individual yield group partners \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Yield group estimated CPM | | Description | The estimated net rate for yield groups or individual yield group partners | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| YIELD_GROUP_MEDIATION_FILL_RATE** \| \| --- \| \| \\| Field label \\| Mediation fill rate \\| \\| --- \\| --- \\| \\| Description \\| Yield group Mediation fill rate indicating how often a network fills an ad request \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Mediation fill rate \| \| Description \| Yield group Mediation fill rate indicating how often a network fills an ad request \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | YIELD_GROUP_MEDIATION_FILL_RATE** | | \| Field label \| Mediation fill rate \| \| --- \| --- \| \| Description \| Yield group Mediation fill rate indicating how often a network fills an ad request \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | Field label | Mediation fill rate | | Description | Yield group Mediation fill rate indicating how often a network fills an ad request | | Field type | metric | | Data type | [float.number.ratio](/apidocs/field-data-types#number) | | \| YIELD_GROUP_MEDIATION_PASSBACKS** \| \| --- \| \| \\| Field label \\| Mediation passbacks \\| \\| --- \\| --- \\| \\| Description \\| Passbacks are counted when an ad network is given a chance to serve but does not deliver an impression, and Ad Manager Mediation moves on to the next ad network in the mediation chain \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Mediation passbacks \| \| Description \| Passbacks are counted when an ad network is given a chance to serve but does not deliver an impression, and Ad Manager Mediation moves on to the next ad network in the mediation chain \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| | | YIELD_GROUP_MEDIATION_PASSBACKS** | | \| Field label \| Mediation passbacks \| \| --- \| --- \| \| Description \| Passbacks are counted when an ad network is given a chance to serve but does not deliver an impression, and Ad Manager Mediation moves on to the next ad network in the mediation chain \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| | | Field label | Mediation passbacks | | Description | Passbacks are counted when an ad network is given a chance to serve but does not deliver an impression, and Ad Manager Mediation moves on to the next ad network in the mediation chain | | Field type | metric | | Data type | [float.number.value](/apidocs/field-data-types#number) | | \| YIELD_GROUP_MEDIATION_THIRD_PARTY_ECPM** \| \| --- \| \| \\| Field label \\| Mediation third-party eCPM \\| \\| --- \\| --- \\| \\| Description \\| Revenue per thousand impressions based on data collected by Ad Manager from third-party ad network reports \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Mediation third-party eCPM \| \| Description \| Revenue per thousand impressions based on data collected by Ad Manager from third-party ad network reports \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | YIELD_GROUP_MEDIATION_THIRD_PARTY_ECPM** | | \| Field label \| Mediation third-party eCPM \| \| --- \| --- \| \| Description \| Revenue per thousand impressions based on data collected by Ad Manager from third-party ad network reports \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Mediation third-party eCPM | | Description | Revenue per thousand impressions based on data collected by Ad Manager from third-party ad network reports | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| YIELD_GROUP_MEDIATION_CHAINS_SERVED** \| \| --- \| \| \\| Field label \\| Mediation chains served \\| \\| --- \\| --- \\| \\| Description \\| Total requests where a Mediation chain was served, even if none of the ad networks delivered an impression \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Mediation chains served \| \| Description \| Total requests where a Mediation chain was served, even if none of the ad networks delivered an impression \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | YIELD_GROUP_MEDIATION_CHAINS_SERVED** | | \| Field label \| Mediation chains served \| \| --- \| --- \| \| Description \| Total requests where a Mediation chain was served, even if none of the ad networks delivered an impression \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Mediation chains served | | Description | Total requests where a Mediation chain was served, even if none of the ad networks delivered an impression | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) |