---
title: "Google Ad Manager connection guide"
slug: "google-ad-manager-connection-guide"
description: "Connect your Google Ad Manager data to Supermetrics with our guide. Learn about permissions, connection steps, and data sources for seamless integration."
updated: 2025-07-16T13:04:37Z
published: 2025-07-16T13:04:37Z
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.supermetrics.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Google Ad Manager connection guide

This guide contains all permissions and requirements for connecting your Google Ad Manager data to Supermetrics.

<meta charset="utf-8">

You can connect to data sources from the [Data sources page on the Supermetrics Hub](https://hub.supermetrics.com/token-management). On the Hub, you can also [share an authentication link](https://docs.supermetrics.com/v1/docs/how-to-connect-to-data-sources-from-supermetrics-hub#share-authentication-link) to connect to a data source you don't have direct access to.

After you connect to the data source on the Hub, you can use the data source connection in [all available destinations](/docs/google-ad-manager-connection-guide#connection-instructions).

## Required permissions

You'll need a Google Ad Manager account with at least the **Trafficker** role. API access must be explicitly enabled by the Administrator.

Learn about [role permissions](https://support.google.com/admanager/table/7535391) and [how to manage user roles](https://support.google.com/admanager/answer/7169102?hl=en&amp;ref_topic=7169091), and [how to enable API access](https://support.google.com/admanager/answer/3088588?hl=en).

## Connection instructions

When connecting to Google Ad Manager, you need to log in to Google and select the account to use when prompted.

1. Select the Google Ad Manager data source [on the Supermetrics Hub](https://hub.supermetrics.com/token-management) or in the data destination.
2. If prompted, choose to make this connection [shared or private](https://docs.supermetrics.com/docs/about-shared-and-private-connections).
3. Click **Sign in with Google**.
4. Sign in with the Google Account you use with this data source. This doesn't have to be the same as the Google Account you use with Supermetrics.
5. Click **Allow**, and click **Continue**.
6. Select all access scopes and click **Allow**. Failure to select all may result in the data source not functioning correctly.
7. In your data destination, select the accounts to pull data from.

See detailed instructions on [how to connect to a data source from the Supermetrics Hub](https://docs.supermetrics.com/docs/how-to-connect-to-data-sources-from-supermetrics-hub).

You can also connect to Google Ad Manager from these destinations:

- Google Sheets: [How to connect to a Supermetrics data source in Google Sheets](https://docs.supermetrics.com/docs/how-to-connect-to-a-supermetrics-data-source-in-google-sheets)
- Data Studio: [How to connect data sources to Data Studio](/v1/docs/how-to-connect-data-sources-to-data-studio)
- Excel: [How to connect data sources to Excel with Supermetrics](https://docs.supermetrics.com/docs/how-to-connect-data-sources-to-excel-with-supermetrics)
- Power BI: [How to create your first Supermetrics query for Power BI](https://docs.supermetrics.com/docs/how-to-create-your-first-supermetrics-query-for-power-bi)
- The Supermetrics API: [How to use the Query Manager](https://docs.supermetrics.com/docs/how-to-use-the-query-manager)
- Data warehouse and cloud storage (Hub): [How to create a transfer](https://docs.supermetrics.com/docs/how-to-create-a-transfer)
- BigQuery (marketplace): [How to create a BigQuery (marketplace) transfer](https://docs.supermetrics.com/v1/docs/how-to-create-a-bigquery-marketplace-transfer)

## More resources

- [Google Ad Manager report building guide](/v1/docs/google-ad-manager-report-building-guide)
- [How to reauthenticate a data source in Google Sheets, Data Studio, Excel, or Power BI](https://docs.supermetrics.com/docs/how-to-reauthenticate-a-data-source-connection-in-google-sheets-looker-studio-excel-power-bi-and-supermetrics-hub)
- [How to reauthenticate a data source in data warehouse, API, or cloud storage platform](https://docs.supermetrics.com/docs/how-to-reauthenticate-a-data-source-connection-in-data-warehouse-destinations-or-the-supermetrics-api)
- [How to manage data source connections on the Supermetrics Hub](https://docs.supermetrics.com/docs/how-to-manage-data-source-connections-on-supermetrics-hub)