---
title: "Good to know about LY Ads Display Ads"
slug: "good-to-know-about-ly-ads-display-ads"
description: "Learn more about request limits, historical range, and things to consider when using the LY Ads Display Ads data source in Supermetrics."
updated: 2026-10-28T12:45:48Z
published: 2026-10-28T12:45:48Z
canonical: "docs.supermetrics.com/good-to-know-about-ly-ads-display-ads"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.supermetrics.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Good to know about LY Ads Display Ads

This article gives you tips for building queries and reports that return the data you need, including how the API of this data source handles certain fields and metrics.

If you’re connecting to LY Ads Display Ads, follow the instructions in our [connection guide](/v1/docs/ly-ads-display-ads-connection-guide). See [LY Ads Display Ads metrics and dimensions](/v1/docs/ly-ads-display-ads-fields) for the fields available in this data source.

## Request limits and recommended refresh window

**Request limit**: 5 requests per second

**Recommended refresh window**: 5 days

## Historical range

With the LY Ads Display Ads data source connector, the data is available for the last 37 months.

## Accounts in LY Ads Display Ads

In the LY Ads Display Ads data source connector, each Ad account is considered a separate account within the connection.

Your Supermetrics subscription determines how many [data source accounts](https://docs.supermetrics.com/docs/about-data-source-accounts) you can use simultaneously.

A maximum of 200 accounts can be returned.

## Things to consider

### Supported reports

At the moment, Supermetrics only supports the Basic performance report, which covers Account, Campaign, Ad group, and Ad. There are other report types that might be added later, such as Conversion Path and Cross-campaign Reach.

### Missing fields

Currently, we don’t support:

- All Impression share related fields since we don’t have source fields to do the calculations on our end.
- Avg. CPV: No formula available.
- Avg. video view rate: No formula available.
- Avg. duration of video viewed: No formula available.
- Avg. vCPM = cost × measured impression rate ÷ viewable impressions × 1000. No math operation to support calculating this.

### Incompatible fields

****Incompatible fields in LY Ads Display Ads****

| Field name | Inompatible fields |
| --- | --- |
| Destination URL ID | Conversion group ID, Conversion group name, Final URL, Tracking URL |
| Destination URL | Conversion group ID, Conversion group name, Final URL, Tracking URL |
| Prefecture ID | Conversion group ID, Conversion group name, Radius distance, Radius target |
| Prefectures | Conversion group ID, Conversion group name, Radius distance, Radius target |
| City ID | Conversion group ID, Conversion group name, Radius distance, Radius target |
| City | Conversion group ID, Conversion group name, Radius distance, Radius target |
| Ward ID | Conversion group ID, Conversion group name, Radius distance, Radius target |
| Ward | Conversion group ID, Conversion group name, Radius distance, Radius target |
| Gender | Conversion group ID, Conversion group name |
| Age | Conversion group ID, Conversion group name |
| Device | Conversion group ID, Conversion group name |
| Main media format | Conversion group ID, Conversion group name |
| Media ID | Conversion group ID, Conversion group name |
| Media name | Conversion group ID, Conversion group name |
| File name | Conversion group ID, Conversion group name |
| Pixel size | Conversion group ID, Conversion group name |
| Search keyword ID | Conversion group ID, Conversion group name |
| Search keyword | Conversion group ID, Conversion group name |
| Content keyword ID | Conversion group ID, Conversion group name |
| Content keyword | Conversion group ID, Conversion group name |
| Objective of Conversion Tracking | Conv. value (all)/cost, Avg. CPC, Avg. CPM, Clicks, CTR, Conversion group ID, Conversion group name, Conv. rate (via click), Conv. value/cost, Conv. value (via click)/cost, Cost, Cost (USD), Cost (EUR), Cost (GBP), Cost/conv. (all), Cost/conv., Cost/conv. (via click), Impressions, Viewable impressions per panel, Measured impressions, Measured impression rate, Paid video views (CPV), Paid video views rate (CPV), Video views, 3 sec video views, 10 sec video views, 25% video views, 50% video views, 75% video views, 95% video views, 100% video views, Video view through rate, Viewable clicks, Viewable CTR, Viewable impressions, Viewable impressions rate |
| Carrier | Conversion group ID, Conversion group name |
| Dynamic image extensions | Conversion group ID, Conversion group name |
| Conversion name | Conv. value (all)/cost, Avg. CPC, Avg. CPM, Clicks, CTR, Conversion group ID, Conversion group name, Conv. rate (via click), Conv. value/cost, Conv. value (via click)/cost, Cost, Cost (USD), Cost (EUR), Cost (GBP), Cost/conv. (all), Cost/conv., Cost/conv. (via click), Impressions, Viewable impressions per panel, Measured impressions, Measured impression rate, Paid video views (CPV), Paid video views rate (CPV), Video views, 3 sec video views, 10 sec video views, 25% video views, 50% video views, 75% video views, 95% video views, 100% video views, Video view through rate, Viewable clicks, Viewable CTR, Viewable impressions, Viewable impressions rate |
| OS | Conversion group ID, Conversion group name |
| Web/App | Conversion group ID, Conversion group name |
| Conversion ID | Conv. value (all)/cost, Avg. CPC, Avg. CPM, Clicks, CTR, Conversion group ID, Conversion group name, Conv. rate (via click), Conv. value/cost, Conv. value (via click)/cost, Cost, Cost (USD), Cost (EUR), Cost (GBP), Cost/conv. (all), Cost/conv., Cost/conv. (via click), Impressions, Viewable impressions per panel, Measured impressions, Measured impression rate, Paid video views (CPV), Paid video views rate (CPV), Video views, 3 sec video views, 10 sec video views, 25% video views, 50% video views, 75% video views, 95% video views, 100% video views, Video view through rate, Viewable clicks, Viewable CTR, Viewable impressions, Viewable impressions rate |
| Conversion group name | Age, Conv. value (all)/cost, Web/App, Avg. CPC, Avg. CPM, Carrier, City ID, City name, Clicks, CTR, Content keyword, Content keyword ID, Objective of conversion tracking, Conversion ID, Conversion name, Conv. rate (via click), Conv. value/cost, Conv. value (via click)/cost, Cost, Cost (USD), Cost (EUR), Cost (GBP), Cost/conv. (all), Cost/conv., Cost/conv. (via click), Device, Final URL, Gender, Dynamic image extensions, Impressions, Viewable impressions per panel, Main media format, Measured impressions, Measured impression rate, Pixel size, File name, Media ID, Media name, OS, Paid video views (CPV), Paid video views rate (CPV), Prefecture, Prefecture ID, Radius distance, Radius target, Search keyword, Search keyword ID, Tracking URL, Destination URL, Destination URL ID, Video views, 3 sec video views, 10 sec video views, 25% video views, 50% video views, 75% video views, 95% video views, 100% video views, Video view through rate, Viewable clicks, Viewable CTR, Viewable impressions, Viewable impressions rate, Ward ID, Ward |
| Conversion group ID | Age, Conv. value (all)/cost, Web/App, Avg. CPC, Avg. CPM, Carrier, City ID, City name, Clicks, CTR, Content keyword, Content keyword ID, Objective of conversion tracking, Conversion ID, Conversion name, Conv. rate (via click), Conv. value/cost, Conv. value (via click)/cost, Cost, Cost (USD), Cost (EUR), Cost (GBP), Cost/conv. (all), Cost/conv., Cost/conv. (via click), Device, Final URL, Gender, Dynamic image extensions, Impressions, Viewable impressions per panel, Main media format, Measured impressions, Measured impression rate, Pixel size, File name, Media ID, Media name, OS, Paid video views (CPV), Paid video views rate (CPV), Prefecture, Prefecture ID, Distance from target location, Target radius, Search keyword, Search keyword ID, Tracking URL, Destination URL, Destination URL ID, Video views, 3 sec video views, 10 sec video views, 25% video views, 50% video views, 75% video views, 95% video views, 100% video views, Video view through rate, Viewable clicks, Viewable CTR, Viewable impressions, Viewable impressions rate, Ward ID, Ward name |
| Final URL | Conversion group ID, Conversion group name |
| Tracking URL | Conversion group ID, Conversion group name |
| Target radius | Conversion group ID, Conversion group name, City ID, City name, Prefecture, Prefecture ID, Ward ID, Ward name |
| Distance from target location | Conversion group ID, Conversion group name, City ID, City name, Prefecture, Prefecture ID, Ward ID, Ward name |
| ROAS | Conversion group ID, Conversion group name, Conversion ID, Conversion name, Objective of conversion tracking |
| Viewable impressions | Conversion group ID, Conversion group name, Conversion ID, Conversion name, Objective of conversion tracking |
| 25% video views | Conversion group ID, Conversion group name, Conversion ID, Conversion name, Objective of conversion tracking |
| 50% video views | Conversion group ID, Conversion group name, Conversion ID, Conversion name, Objective of conversion tracking |
| 75% video views | Conversion group ID, Conversion group name, Conversion ID, Conversion name, Objective of conversion tracking |
| 95% video views | Conversion group ID, Conversion group name, Conversion ID, Conversion name, Objective of conversion tracking |
| 100% video views | Conversion group ID, Conversion group name, Conversion ID, Conversion name, Objective of conversion tracking |
| Video views | Conversion group ID, Conversion group name, Conversion ID, Conversion name, Objective of conversion tracking |
| Paid video views (CPV) | Conversion group ID, Conversion group name, Conversion ID, Conversion name, Objective of conversion tracking |
| Paid video views rate (CPV) | Conversion group ID, Conversion group name, Conversion ID, Conversion name, Objective of conversion tracking |
| 3 sec video views | Conversion group ID, Conversion group name, Conversion ID, Conversion name, Objective of conversion tracking |
| 10 sec video views | Conversion group ID, Conversion group name, Conversion ID, Conversion name, Objective of conversion tracking |
| Cost/conv. | Conversion group ID, Conversion group name, Conversion ID, Conversion name, Objective of conversion tracking |
| Cost/conv. (all) | Conversion group ID, Conversion group name, Conversion ID, Conversion name, Objective of conversion tracking |
| Conv. rate (via click) | Conversion group ID, Conversion group name, Conversion ID, Conversion name, Objective of conversion tracking |
| Cost/conv. (via click) | Conversion group ID, Conversion group name, Conversion ID, Conversion name, Objective of conversion tracking |
| Conv. value/cost | Conversion group ID, Conversion group name, Conversion ID, Conversion name, Objective of conversion tracking |
| Conv. value (all)/cost | Conversion group ID, Conversion group name, Conversion ID, Conversion name, Objective of conversion tracking |
| Conv. value (via click)/cost | Conversion group ID, Conversion group name, Conversion ID, Conversion name, Objective of conversion tracking |
| Measured impressions | Conversion group ID, Conversion group name, Conversion ID, Conversion name, Objective of conversion tracking |
| Viewable clicks | Conversion group ID, Conversion group name, Conversion ID, Conversion name, Objective of conversion tracking |
| Measured impression rate | Conversion group ID, Conversion group name, Conversion ID, Conversion name, Objective of conversion tracking |
| Viewable impression rate | Conversion group ID, Conversion group name, Conversion ID, Conversion name, Objective of conversion tracking |
| Viewable CTR | Conversion group ID, Conversion group name, Conversion ID, Conversion name, Objective of conversion tracking |
| Video view through rate | Conversion group ID, Conversion group name, Conversion ID, Conversion name, Objective of conversion tracking |
| Viewable impressions per panel | Conversion group ID, Conversion group name, Conversion ID, Conversion name, Objective of conversion tracking |

## More resources

- [LY Ads Display Ads connection guide](/v1/docs/ly-ads-display-ads-connection-guide)
- [LY Ads Display Ads metrics and dimensions](/v1/docs/ly-ads-display-ads-fields)