---
title: "Good to know about LinkedIn Ads"
slug: "good-to-know-about-linkedin-ads"
description: "Learn more about request limits, historical range, and things to consider when using the LinkedIn Ads data source in Supermetrics."
updated: 2026-09-03T12:53:14Z
published: 2026-09-03T12:53:14Z
canonical: "docs.supermetrics.com/good-to-know-about-linkedin-ads"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.supermetrics.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Good to know about LinkedIn Ads

This article outlines recommendations and notes certain limitations imposed by the data source API, which you may need to consider when building your queries.

If you're connecting to this data source, please follow the instructions in our [connection guide](/v1/docs/linkedin-ads-connection-guide), and the available fields for this connector are listed in the [metrics and dimensions documentation](/v1/docs/linkedin-ads-fields).

## Request limits and recommended refresh rate

**Request limit**: See [LinkedIn documentation](https://learn.microsoft.com/en-us/linkedin/shared/api-guide/concepts/rate-limits).

**Recommended refresh window**: Set to the maximum of your attribution windows on the platform.

## Historical range

In the LinkedIn Ads data source, non-demographic data is available for the last 10 years. Daily demographic-based analytics are available for the last 6 months, and all other granularities for 2 years.

## Accounts in LinkedIn Ads

In the LinkedIn Ads connector, each Account is considered a separate account within the connection.

Your Supermetrics subscription determines the number of [data source accounts](https://docs.supermetrics.com/docs/about-data-source-accounts) you can use simultaneously.

## Things to consider

### Time zone

LinkedIn Ads uses the UTC time zone.

### Demographic data discrepancies

To protect LinkedIn member privacy, demographic metrics are approximate. See [our article for more details](/v1/docs/about-discrepancies-in-linkedin-ads-demographic-data).

Demographic pivots don't support metrics for carousel and video ads.

### Reach metric limitations

The Reach metric (`approximateUniqueImpressions`) does not work with any of the demographic dimensions. It always returns no data or a 0.

The Reach metric only works for date range periods of 92 days or less.

## More resources

- [LinkedIn Ads connection guide](/v1/docs/linkedin-ads-connection-guide)
- [LinkedIn Ads report building guide](/v1/docs/linkedin-ads-report-building-guide)
- [LinkedIn Ads metrics and dimensions](/v1/docs/linkedin-ads-fields)
- [About discrepancies in LinkedIn Ads demographic data](/v1/docs/about-discrepancies-in-linkedin-ads-demographic-data)
- [About limitations in combining LinkedIn Ads dimensions](/v1/docs/about-limitations-in-combining-linkedin-ads-dimensions)

<style> p[data-block-id] {font-size:1rem;} ul li p[data-block-id] {margin-bottom: 0;} ul[data-type="taskList"] li div p[data-block-id] {margin-bottom: 0;} ol li p[data-block-id] {margin-bottom: 0;} table tbody th p[data-block-id] { margin-bottom: 0;} blockquote p[data-block-id] {margin-bottom: 0 !important;} &nbsp;p[data-block-id]:empty::after {content: "\00A0"} </style>