Flashtalking fields

76 metrics102 dimensions

Search fields

ADVERTISER

campaign__performance__advertiser_name

Field label	Advertiser name
Description	A person, company or brand that attempts to target and engage customers/prospects through paid media
Field type	dimension
Data type	string.text.value

campaign__performance__advertiser_id

Field label	Advertiser ID
Description	ID associated with an advertiser
Field type	dimension
Data type	string.text.value

spotlight__advertiser_name

Field label	Advertiser name
Description	A person, company or brand that attempts to target and engage customers/prospects through paid media
Field type	dimension
Data type	string.text.value

spotlight__advertiser_id

Field label	Advertiser ID
Description	ID associated with an advertiser
Field type	dimension
Data type	string.text.value

CAMPAIGN

campaign__campaign_name

Field label	Campaign name
Description	Name of the campaign, a coordinated media delivery plan that includes placements, creatives, etc
Field type	dimension
Data type	string.text.value

campaign__campaign_id

Field label	Campaign ID
Description	ID associated with a Campaign
Field type	dimension
Data type	string.text.value

CLICKS

campaign__performance__unique_clicks

Field label	Unique clicks
Description	The estimated number of unique cookies associated with a click on an ad during the reporting period
Field type	metric
Data type	int.number.value

campaign__performance__unique_ctr

Field label	Unique CTR
Description	The number of unique clicks per total ads. Calculated as Unique clicks / Total ads requested
Field type	metric
Data type	float.number.ratio

campaign__performance__expand_ctr

Field label	Expand CTR
Description	The number of clicks per ads requested on expand ads. Calculated as Clicks / Expand views
Field type	metric
Data type	float.number.ratio

campaign__performance__standard_clicks

Field label	Standard clicks
Description	The number of times the standard ad has been clicked on
Field type	metric
Data type	int.number.value

campaign__performance__standard_ctr

Field label	Standard CTR
Description	The number of clicks per ads requested on standard ads. Calculated as Standard clicks / Standard impressions
Field type	metric
Data type	float.number.ratio

campaign__performance__enhanced_clicks

Field label	Enhanced clicks
Description	The number of times the enhanced ad has been clicked on
Field type	metric
Data type	int.number.value

campaign__performance__enhanced_ctr

Field label	Enhanced CTR
Description	The number of clicks per ads requested on enhanced ads. Calculated as Enhanced clicks / Enhanced impressions
Field type	metric
Data type	float.number.ratio

campaign__performance__click_no_script

Field label	Click (no script)
Description	A click on an ad where a no script tag was called rather than the script tag
Field type	metric
Data type	int.number.value

campaign__performance__backup_gif_click

Field label	Alt image click
Description	The number of clicks on the backup GIF
Field type	metric
Data type	int.number.value

campaign__performance__clicktag_1

Field label	ClickTag 1
Description	The number of clicks on the clickTag 1 section of the Flash ad. Maximum of 20 variations
Field type	metric
Data type	int.number.value

campaign__performance__clicktag_2

Field label	ClickTag 2
Description	The number of clicks on the clickTag 2 section of the Flash ad. Maximum of 20 variations
Field type	metric
Data type	int.number.value

campaign__performance__clicktag_3

Field label	ClickTag 3
Description	The number of clicks on the clickTag 3 section of the Flash ad. Maximum of 20 variations
Field type	metric
Data type	int.number.value

campaign__performance__clicktag_4

Field label	ClickTag 4
Description	The number of clicks on the clickTag 4 section of the Flash ad. Maximum of 20 variations
Field type	metric
Data type	int.number.value

campaign__performance__clicktag_5

Field label	ClickTag 5
Description	The number of clicks on the clickTag 5 section of the Flash ad. Maximum of 20 variations
Field type	metric
Data type	int.number.value

campaign__performance__clicktag_6

Field label	ClickTag 6
Description	The number of clicks on the clickTag 6 section of the Flash ad. Maximum of 20 variations
Field type	metric
Data type	int.number.value

campaign__performance__clicktag_7

Field label	ClickTag 7
Description	The number of clicks on the clickTag 7 section of the Flash ad. Maximum of 20 variations
Field type	metric
Data type	int.number.value

campaign__performance__clicktag_8

Field label	ClickTag 8
Description	The number of clicks on the clickTag 8 section of the Flash ad. Maximum of 20 variations
Field type	metric
Data type	int.number.value

campaign__performance__clicktag_9

Field label	ClickTag 9
Description	The number of clicks on the clickTag 9 section of the Flash ad. Maximum of 20 variations
Field type	metric
Data type	int.number.value

campaign__performance__clicktag_10

Field label	ClickTag 10
Description	The number of clicks on the clickTag 10 section of the Flash ad. Maximum of 20 variations
Field type	metric
Data type	int.number.value

campaign__performance__clicktag_11

Field label	ClickTag 11
Description	The number of clicks on the clickTag 11 section of the Flash ad. Maximum of 20 variations
Field type	metric
Data type	int.number.value

campaign__performance__clicktag_12

Field label	ClickTag 12
Description	The number of clicks on the clickTag 12 section of the Flash ad. Maximum of 20 variations
Field type	metric
Data type	int.number.value

campaign__performance__clicktag_13

Field label	ClickTag 13
Description	The number of clicks on the clickTag 13 section of the Flash ad. Maximum of 20 variations
Field type	metric
Data type	int.number.value

campaign__performance__clicktag_14

Field label	ClickTag 14
Description	The number of clicks on the clickTag 14 section of the Flash ad. Maximum of 20 variations
Field type	metric
Data type	int.number.value

campaign__performance__clicktag_15

Field label	ClickTag 15
Description	The number of clicks on the clickTag 15 section of the Flash ad. Maximum of 20 variations
Field type	metric
Data type	int.number.value

campaign__performance__clicktag_16

Field label	ClickTag 16
Description	The number of clicks on the clickTag 16 section of the Flash ad. Maximum of 20 variations
Field type	metric
Data type	int.number.value

campaign__performance__clicktag_17

Field label	ClickTag 17
Description	The number of clicks on the clickTag 17 section of the Flash ad. Maximum of 20 variations
Field type	metric
Data type	int.number.value

campaign__performance__clicktag_18

Field label	ClickTag 18
Description	The number of clicks on the clickTag 18 section of the Flash ad. Maximum of 20 variations
Field type	metric
Data type	int.number.value

campaign__performance__clicktag_19

Field label	ClickTag 19
Description	The number of clicks on the clickTag 19 section of the Flash ad. Maximum of 20 variations
Field type	metric
Data type	int.number.value

campaign__performance__clicktag_20

Field label	ClickTag 20
Description	The number of clicks on the clickTag 20 section of the Flash ad. Maximum of 20 variations
Field type	metric
Data type	int.number.value

CONTENT CATEGORY

campaign__performance__content_category_name

Field label	Content category name
Description	Content categories are used to group placements in reports
Field type	dimension
Data type	string.text.value

campaign__performance__content_category_id

Field label	Content category ID
Description	ID associated with a content category
Field type	dimension
Data type	string.text.value

CONVERSIONS

campaign__performance__total_conversion_value_from_clicks

Field label	Total conversion value (from clicks)
Description	Total value captured as a passed value against the selected spotlights following an attributed click event
Field type	metric
Data type	int.number.value

campaign__performance__total_conversion_value_from_views

Field label	Total conversion value (from views)
Description	Total value captured as a passed value against the selected spotlights following a view attributed event
Field type	metric
Data type	int.number.value

CORE METRICS

campaign__performance__total_ads_requested

Field label	Total ads requested
Description	The number of times the ad has been served. Uses a 'Count on Decision' methodology as determined by IAB. This metric is net of GIVT filtration
Field type	metric
Data type	int.number.value

campaign__performance__clicks

Field label	Clicks
Description	The total number of times the ad has been clicked on
Field type	metric
Data type	int.number.value

campaign__performance__ctr

Field label	CTR
Description	The number of clicks per total ads. Calculated as Clicks / Total ads requested
Field type	metric
Data type	float.number.ratio

campaign__performance__total_cost

Field label	Total cost
Description	The combination of media total cost and FT Cost
Field type	metric
Data type	float.currency.value

campaign__performance__cpm

Field label	CPM
Description	The average cost per 1,000 impressions. Calculated by (Total cost / Total ads requested) x 1000
Field type	metric
Data type	float.currency.value

campaign__performance__cpc

Field label	CPC
Description	Cost per click. Calculated as Total cost / Clicks
Field type	metric
Data type	float.currency.value

campaign__performance__total_spotlights

Field label	Total spotlights
Description	The number of last touch attributed conversions from users that have reached any of the targeted spotlight pages
Field type	metric
Data type	int.number.value

campaign__performance__total_conversion_value

Field label	Total conversion value
Description	Total value captured as a passed value against the selected spotlights (from combined non-viewable impressions)
Field type	metric
Data type	int.number.value

COST

campaign__performance__media_cost_rate

Field label	Media cost rate
Description	The rate applied to cost type
Field type	dimension
Data type	string.text.value

campaign__performance__effective_media_cost_rate

Field label	Effective media cost rate
Description	The fixed cost calculated CPM (see Cost Cap Period) or applied Media Cost Rate (CPM/CPC)
Field type	dimension
Data type	string.text.value

campaign__performance__media_cost_type

Field label	Media cost type
Description	The cost model applied to media (CPM, CPC, CPA)
Field type	dimension
Data type	string.text.value

campaign__performance__ft_cost_type

Field label	FT cost type
Description	The media cost model for the placement (for example, CPM, or CPC)
Field type	dimension
Data type	string.text.value

campaign__performance__cost_cap_period

Field label	Cost cap period
Description	The period a fixed cost cap applies to
Field type	dimension
Data type	string.text.value

campaign__performance__media_cost_total

Field label	Media cost total
Description	The units of media cost type multiplied by the media cost rate. For example for CPM (impressions/1000) x Media Cost Rate
Field type	metric
Data type	float.currency.value

campaign__performance__total_income

Field label	Total income
Description	The combination of all income
Field type	metric
Data type	float.currency.value

campaign__performance__total_roi

Field label	Total ROI
Description	Total return on investment. Calculated as Total income - Total cost
Field type	metric
Data type	float.currency.value

campaign__performance__booked_cost

Field label	Booked cost
Description	The expected cost for the placement or package. This is required when the Cost Cap Period is Total. This is optional when the Cost Cap Period is None
Field type	metric
Data type	float.currency.value

CREATIVE

campaign__performance__creative_name

Field label	Creative name
Description	The visual advertisement that will be shown to users
Field type	dimension
Data type	string.text.value

campaign__performance__creative_id

Field label	Creative ID
Description	ID associated with a creative
Field type	dimension
Data type	string.text.value

campaign__performance__creative_type

Field label	Creative type
Description	Type of the creative
Field type	dimension
Data type	string.text.value

campaign__performance__creative_group_1

Field label	Creative group 1
Description	Collection of related creatives that have been grouped together
Field type	dimension
Data type	string.text.value

campaign__performance__creative_group_1_id

Field label	Creative group 1 ID
Description	ID associated with creative group 1
Field type	dimension
Data type	string.text.value

campaign__performance__creative_group_2

Field label	Creative group 2
Description	An Additional collection of related creatives that have been grouped together
Field type	dimension
Data type	string.text.value

campaign__performance__creative_group_2_id

Field label	Creative group 2 ID
Description	ID associated with creative group 2
Field type	dimension
Data type	string.text.value

campaign__performance__third_party_id_creative

Field label	Third party ID creative
Description	In ad server, there is a free-form field for third party IDS
Field type	dimension
Data type	string.text.value

campaign__performance__dimensions

Field label	Ad size
Description	Pixel dimensions associated with a unique creative ad
Field type	dimension
Data type	string.text.value

campaign__performance__expand_dimensions

Field label	Expand dimensions
Description	The size in pixels of the fully expanded creative
Field type	dimension
Data type	string.text.value

DATASOURCE

dataSourceName

Field label	Data source
Description	The name of the source for this data, as listed on supermetrics.com/docs
Field type	dimension
Data type	string.text.value
Destinations	API, Data warehouse

system_metadata.data_source_logins

Field label	Data source logins
Description	The data source login accounts that were used to authenticate against the data source
Field type	dimension
Data type	string.text.json

system_metadata.data_source_login_owners

Field label	Data source login owners
Description	The Supermetrics users that created the data source login connections
Field type	dimension
Data type	string.text.json

DEPRECATED

campaign__performance__spotlight_id

Field label	Spotlight ID
Description	Identifier of a spotlight.
Field type	dimension
Data type	string.text.value
🚫 Deprecated	Deprecated on 2025-04-20

campaign__performance__spotlight_name

Field label	Spotlight name
Description	The spotlight name.
Field type	dimension
Data type	string.text.value
🚫 Deprecated	Deprecated on 2025-04-20

IMPRESSIONS

campaign__performance__total_ads_booked

Field label	Total ads booked
Description	The total number of time ads have been booked. This appears as Booked Units in the campaign manager. The number of expected delivered units (as in, impressions, clicks, or conversions) based on the selected Media Cost Type. This is required if the Cost Cap Period is Total and the Media Cost Type is Fix. Otherwise, this is optional
Field type	metric
Data type	int.number.value

campaign__performance__alt_gif_total_ads_requested

Field label	Alt gif total ads requested
Description	The number of times the backup GIF has been called from the ad server; mostly due to the user not having an HTML5 compatible browser. This metric is net of GIVT filtration
Field type	metric
Data type	int.number.value

campaign__performance__no_script_total_ads_requested

Field label	No script total ads requested
Description	The number of times the backup GIF has been called from the ad server due to the user not having JavaScript installed/enabled on their computer. This metric is net of GIVT filtration
Field type	metric
Data type	int.number.value

campaign__performance__combined_impressions_rendered

Field label	Combined impressions rendered
Description	Combination of Desktop, Mobile App, and Mobile Web rendered Impressions. This metric is net of GIVT filtration
Field type	metric
Data type	int.number.value

campaign__performance__standard_impressions

Field label	Standard impressions
Description	The number of times the standard ad has been served
Field type	metric
Data type	int.number.value

campaign__performance__enhanced_impressions

Field label	Enhanced impressions
Description	The number of times the enhanced ad has been served
Field type	metric
Data type	int.number.value

campaign__performance__combined_viewable_impressions

Field label	Combined viewable impressions
Description	Combination of Desktop, Mobile App, and Mobile Web-Viewable Impressions. This metric is net of GIVT filtration
Field type	metric
Data type	int.number.value

INTERACTIONS

campaign__performance__interactions_unique_by_ads_requested

Field label	Interactions (unique by ads requested)
Description	The number of users who interacted with the ad
Field type	metric
Data type	int.number.value

campaign__performance__interaction_rate

Field label	Interaction rate
Description	The total number of interactions as a percentage of ads requested. Calculated by Interactions (unique by ads requested) / Total ads requested
Field type	metric
Data type	float.number.ratio

campaign__performance__total_interaction_time

Field label	Total interaction time (sec)
Description	The total time value of all interactions in seconds
Field type	metric
Data type	float.number.value

campaign__performance__average_interaction_time

Field label	Average interaction time (sec)
Description	The average time (seconds) the user has been interacting with the ad. Calculated by Total interaction time / Interactions (unique by ads requested)
Field type	metric
Data type	float.number.ratio

campaign__performance__expand_views

Field label	Expand views (unique by ads requested)
Description	The number of times an expand ad was seen by a user while the ad was expanded
Field type	metric
Data type	int.number.value

campaign__performance__expand_rate

Field label	Expand rate
Description	The rate in which an ad is viewed in the expanded state. Calculated by Total number of expands / Total ads requested
Field type	metric
Data type	float.number.ratio

campaign__performance__fullscreen

Field label	Fullscreen
Description	The number of video creatives that played in fullscreen mode
Field type	metric
Data type	int.number.value

MARKET

campaign__performance__market

Field label	Market
Description	The media market within which an ad was served
Field type	dimension
Data type	string.geo.country

MEDIA BUYER

campaign__performance__media_buyer_name

Field label	Media buyer name
Description	A person or entity that purchases and monitors advertising space
Field type	dimension
Data type	string.text.value

campaign__performance__media_buyer_id

Field label	Media buyer ID
Description	ID associated with a media buyer
Field type	dimension
Data type	string.text.value

spotlight__media_buyer_name

Field label	Media buyer name
Description	A person or entity that purchases and monitors advertising space
Field type	dimension
Data type	string.text.value

spotlight__media_buyer_id

Field label	Media buyer ID
Description	ID associated with a media buyer
Field type	dimension
Data type	string.text.value

PERFORMANCE

spotlight__hits_today

Field label	Hits today
Description	Number of hits recorded today
Field type	metric
Data type	int.number.value

spotlight__hits_total

Field label	Hits total
Description	Total number of hits recorded
Field type	metric
Data type	int.number.value

PLACEMENT

campaign__performance__placement_name

Field label	Placement name
Description	An object that contains tags and represents a unit of available ad space on a web page
Field type	dimension
Data type	string.text.value

campaign__performance__placement_id

Field label	Placement ID
Description	ID associated with a placement
Field type	dimension
Data type	string.text.value

campaign__performance__third_party_id_placement

Field label	Third party ID placement
Description	Identifier for a placement created by a third party
Field type	dimension
Data type	string.text.value

campaign__performance__cost_group

Field label	Cost group
Description	A group of two or more placements within a single publisher that are bought as a package
Field type	dimension
Data type	string.text.value

campaign__performance__cost_group_id

Field label	Cost group ID
Description	Identifier assigned by Report Builder to a cost group
Field type	dimension
Data type	string.text.value

campaign__performance__start_date

Field label	Start date
Description	Placement start date (inherited from campaign when absent)
Field type	dimension
Data type	string.time.date

campaign__performance__end_date

Field label	End date
Description	Placement end date (inherited from campaign when absent)
Field type	dimension
Data type	string.time.date

QUERY

system_metadata.query_date_range_start

Field label	Start date
Description	The start date of the requested query
Field type	dimension
Data type	string.time.date

system_metadata.query_date_range_end

Field label	End date
Description	The end date of the requested query
Field type	dimension
Data type	string.time.date

system_metadata.query_timezone

Field label	Timezone
Description	The timezone that is supplied to the query
Field type	dimension
Data type	string.time.timezone

system_metadata.query_filters

Field label	Filters
Description	All filters used in the query
Field type	dimension
Data type	string.text.json

system_metadata.query_date_start

Field label	Start
Description	When the query was started
Field type	dimension
Data type	string.time.datetime

system_metadata.query_date_end

Field label	End
Description	When the query completed
Field type	dimension
Data type	string.time.datetime

system_metadata.query_duration

Field label	Duration
Description	The duration in seconds of the query
Field type	dimension
Data type	int.duration.seconds

system_metadata.query_accounts

Field label	Accounts
Description	A list of accounts of which the data was pulled from
Field type	dimension
Data type	string.text.json

SITE

campaign__performance__site_name

Field label	Site name
Description	Publisher, ad network, website, or SSP which provides inventory space where media can be bought
Field type	dimension
Data type	string.text.value

campaign__performance__site_id

Field label	Site ID
Description	ID associated with a site
Field type	dimension
Data type	string.text.value

SPOTLIGHT

spotlight__spotlight_name

Field label	Spotlight name
Description	Name of the spotlight
Field type	dimension
Data type	string.text.value

spotlight__spotlight_id

Field label	Spotlight ID
Description	Unique identifier for the spotlight
Field type	dimension
Data type	string.text.value

spotlight__spotlight_type

Field label	Spotlight type
Description	Type of the spotlight
Field type	dimension
Data type	string.text.value

spotlight__is_active

Field label	Is active
Description	Indicates if the spotlight is active
Field type	dimension
Data type	bool

spotlight__group_id

Field label	Group ID
Description	Identifier for the group
Field type	dimension
Data type	string.text.value

spotlight__spotlight_url

Field label	Spotlight URL
Description	URL associated with the spotlight
Field type	dimension
Data type	string.text.url

spotlight__notes

Field label	Notes
Description	Additional notes or comments
Field type	dimension
Data type	string.text.value

spotlight__rule_type

Field label	Rule type
Description	Type of rule applied
Field type	dimension
Data type	string.text.value

spotlight__format

Field label	Format
Description	Format of the creative
Field type	dimension
Data type	string.text.value

spotlight__date_created

Field label	Created date
Description	Date when the spotlight was created
Field type	dimension
Data type	string.time.date

spotlight__date_last_updated

Field label	Updated date
Description	Date when the spotlight was last updated
Field type	dimension
Data type	string.time.date

SPOTLIGHT SETTINGS

spotlight__is_dedupe

Field label	Is deduplication
Description	Indicates if deduplication is enabled for the spotlight
Field type	dimension
Data type	bool

spotlight__is_cpa

Field label	Is CPA
Description	Indicates if CPA (cost-per-action) is enabled for spotlight
Field type	dimension
Data type	bool

spotlight__is_ftrack

Field label	Is Ftrack
Description	Indicates if conversion tracking is enabled for spotlight
Field type	dimension
Data type	bool

spotlight__is_onetag

Field label	Is OneTag
Description	Indicates if OneTag (unified tracking) is enabled for spotlight
Field type	dimension
Data type	bool

spotlight__is_onetag_retarget

Field label	Is OneTag retarget
Description	Indicates if retargeting via OneTag is enabled for spotlight
Field type	dimension
Data type	bool

spotlight__is_exclude_spot

Field label	Is excluded
Description	Indicates if spotlight exclusion is enabled
Field type	dimension
Data type	bool

spotlight__has_code_snippets

Field label	Has code snippets
Description	Indicates if code snippets are available for spotlight
Field type	dimension
Data type	bool

spotlight__dedupe_window

Field label	Deduplication window
Description	Deduplication window in hours
Field type	dimension
Data type	string.text.value

spotlight__click_window

Field label	Click window
Description	Click attribution window in hours
Field type	dimension
Data type	string.text.value

spotlight__impression_window

Field label	Impression window
Description	Impression attribution window in hours
Field type	dimension
Data type	string.text.value

SPOTLIGHTS

campaign__performance__total_spotlight_rate

Field label	Total spotlight rate
Description	Calculated by Total spotlights / Total ads requested
Field type	metric
Data type	float.number.ratio

campaign__performance__total_spotlights_from_clicks

Field label	Total spotlights (from clicks)
Description	The number of last touch attributed conversions from users
Field type	metric
Data type	int.number.value

campaign__performance__total_spot_rate_from_clicks

Field label	Total spotlight rate (from clicks)
Description	Calculated by Total spotlights (from clicks) / Total ads requested
Field type	metric
Data type	float.number.ratio

campaign__performance__total_spotlights_from_views

Field label	Total spotlights (from views)
Description	The number of last touch attributed conversions from users that have reached any of the targeted spotlight pages following an ad with no click
Field type	metric
Data type	int.number.value

campaign__performance__total_spot_rate_from_views

Field label	Total spotlight rate (from views)
Description	Calculated by Total spotlights (from views) / Total ads requested
Field type	metric
Data type	float.number.ratio

STRATEGY

campaign__performance__strategy_name

Field label	Strategy name
Description	Name of the strategy. Strategies are used to group placements in reports. They are typically used to describe marketing approaches for each placement. For example ‘10 percent discount’, ‘Free shipping’ and ‘Free Trial Membership'
Field type	dimension
Data type	string.text.value

campaign__performance__strategy_id

Field label	Strategy ID
Description	ID associated with a strategy
Field type	dimension
Data type	string.text.value

TIME

today

Field label	Today
Description	Today's date, e.g. 2017-01-31
Field type	dimension
Data type	string.time.date
Destinations	API, Data warehouse

campaign__performance__year

Field label	Year
Field type	dimension
Data type	string.time.year

campaign__performance__year_of_week

Field label	Year of week (Sun-Sat)
Field type	dimension
Data type	string.time.year

campaign__performance__year_of_week_iso

Field label	Year of week (Mon-Sun)
Field type	dimension
Data type	string.time.year

campaign__performance__year_month

Field label	Year & month
Field type	dimension
Data type	string.time.yearmonth

campaign__performance__month

Field label	Month
Field type	dimension
Data type	string.time.month

campaign__performance__year_week

Field label	Year & week (Sun-Sat)
Field type	dimension
Data type	string.time.yearweek

campaign__performance__year_week_iso

Field label	Year & week (Mon-Sun)
Field type	dimension
Data type	string.time.yearweekiso

campaign__performance__week

Field label	Week (Sun-Sat)
Field type	dimension
Data type	string.time.week

campaign__performance__week_iso

Field label	Week (Mon-Sun)
Field type	dimension
Data type	string.time.weekiso

campaign__performance__day_of_month

Field label	Day of month
Field type	dimension
Data type	string.time.dayofmonth

campaign__performance__day_of_week_name

Field label	Day of week (Sun-Sat)
Field type	dimension
Data type	string.time.dayofweek

campaign__performance__day_of_week_name_iso

Field label	Day of week (Mon-Sun)
Field type	dimension
Data type	string.time.dayofweekiso

campaign__performance__date

Field label	Date
Field type	dimension
Data type	string.time.date

campaign__performance__atom

Field label	Datetime
Field type	dimension
Data type	string.time.datetime

spotlight__year

Field label	Year
Field type	dimension
Data type	string.time.year

spotlight__year_of_week

Field label	Year of week (Sun-Sat)
Field type	dimension
Data type	string.time.year

spotlight__year_of_week_iso

Field label	Year of week (Mon-Sun)
Field type	dimension
Data type	string.time.year

spotlight__year_month

Field label	Year & month
Field type	dimension
Data type	string.time.yearmonth

spotlight__month

Field label	Month
Field type	dimension
Data type	string.time.month

spotlight__year_week

Field label	Year & week (Sun-Sat)
Field type	dimension
Data type	string.time.yearweek

spotlight__year_week_iso

Field label	Year & week (Mon-Sun)
Field type	dimension
Data type	string.time.yearweekiso

spotlight__week

Field label	Week (Sun-Sat)
Field type	dimension
Data type	string.time.week

spotlight__week_iso

Field label	Week (Mon-Sun)
Field type	dimension
Data type	string.time.weekiso

spotlight__day_of_month

Field label	Day of month
Field type	dimension
Data type	string.time.dayofmonth

spotlight__day_of_week_name

Field label	Day of week (Sun-Sat)
Field type	dimension
Data type	string.time.dayofweek

spotlight__day_of_week_name_iso

Field label	Day of week (Mon-Sun)
Field type	dimension
Data type	string.time.dayofweekiso

spotlight__date

Field label	Date
Field type	dimension
Data type	string.time.date

spotlight__atom

Field label	Datetime
Field type	dimension
Data type	string.time.datetime

VIDEO INTERACTIONS (NET OF IVT)

campaign__performance__total_video_start

Field label	Total video start
Description	The number of total videos which began to play net of GIVT
Field type	metric
Data type	int.number.value

campaign__performance__total_video_25_played

Field label	Total video 25% played
Description	The number of times any video is viewed to 25% completion. Net of GIVT
Field type	metric
Data type	int.number.value

campaign__performance__total_video_50_played

Field label	Total video 50% played
Description	The number of times any video is viewed to 50% completion. Net of GIVT
Field type	metric
Data type	int.number.value

campaign__performance__total_video_75_played

Field label	Total video 75% played
Description	The number of times any video is viewed to 75% completion. Net of GIVT
Field type	metric
Data type	int.number.value

campaign__performance__total_video_completes

Field label	Total video completes
Description	The number of times any video is viewed to completion. Net of GIVT
Field type	metric
Data type	int.number.value

campaign__performance__total_video_replays

Field label	Total video replays
Description	The number of times any video is replayed. Net of GIVT
Field type	metric
Data type	int.number.value

campaign__performance__total_video_mute

Field label	Total video mutes
Description	The number of times any video is muted. Net of GIVT
Field type	metric
Data type	int.number.value

campaign__performance__total_video_unmute

Field label	Total video unmutes
Description	The number of times any video is unmuted. Net of GIVT
Field type	metric
Data type	int.number.value

campaign__performance__total_video_25_played_rate

Field label	Total video 25% played rate
Description	The rate at which video is viewed to 25% completion. Net of GIVT. Calculated by Total video 25% played / Total video start
Field type	metric
Data type	float.number.ratio

campaign__performance__total_video_50_played_rate

Field label	Total video 50% played rate
Description	The rate at which video is viewed to 50% completion. Net of GIVT. Calculated by Total video 50% played / Total video start
Field type	metric
Data type	float.number.ratio

campaign__performance__total_video_75_played_rate

Field label	Total video 75% played rate
Description	The rate at which video is viewed to 75% completion. Net of GIVT. Calculated by Total video 75% played / Total video start
Field type	metric
Data type	float.number.ratio

campaign__performance__total_video_completion_rate

Field label	Total video completion rate
Description	The rate started videos are completed. Net of GIVT. Calculated by Total video completes / Total video start
Field type	metric
Data type	float.number.ratio