---
title: "Facebook Public Data connection guide"
slug: "facebook-public-data-connection-guide"
description: "Connect Facebook Public Data to Supermetrics effortlessly. Learn about permissions, query types, and connection instructions for seamless data access."
updated: 2026-05-06T11:43:01Z
published: 2026-05-06T13:25:57Z
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.supermetrics.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Facebook Public Data connection guide

This guide contains all permissions and requirements for connecting your Facebook Public Data data to Supermetrics.

You can connect to data sources from the [Data sources page on the Supermetrics Hub](https://hub.supermetrics.com/token-management). On the Hub, you can also [share an authentication link](/v1/docs/how-to-connect-to-data-sources-from-supermetrics-hub#share-authentication-link) to connect to a data source you don't have direct access to.

After you connect to the data source on the Hub, you can use the data source connection in [all available destinations](/v1/docs/facebook-public-data-connection-guide#connection-instructions).

## Required permissions

The Facebook Public Data data source connector doesn't require authentication or connection to Facebook.

To query data, you need the Facebook Page's alias. The alias is the name that follows the [www.facebook.com/](http://www.facebook.com/) address. For example, for [www.facebook.com/Supermetrics](http://www.facebook.com/Supermetrics), the alias is 'Supermetrics'.

## Query types

Query types define what sort of metrics and dimensions are available. You need to select one of the following query types when pulling data:

- **Facebook Page data**: Page data, including Likes, About, and the website link.
- **Facebook posts by a Page**: Information on posts made to the Page, such as Post link, Reaction counts, and Comment counts.
- **Facebook shares for URLs**: Data about specific shared URLs, like URL, Share count, and Comment count.

## Connection instructions

When connecting to Facebook Public Data, you need to select a query type to use and enter the Page aliases or Page IDs when prompted.

1. Select the Facebook Public Data data source [on the Supermetrics Hub](https://hub.supermetrics.com/token-management) or in the data destination.
2. If prompted, choose to make this connection [shared or private](/v1/docs/about-shared-and-private-connections).
3. Click **Start**.
4. In your data destination, enter the Page aliases or Page IDs to query and select a query type to use.

See detailed instructions on [how to connect to a data source from the Supermetrics Hub.](/v1/docs/how-to-connect-to-data-sources-from-supermetrics-hub)

You can also connect to Facebook Public Data from these destinations:

- Google Sheets: [How to log in to a Supermetrics data source in Google Sheets](/v1/docs/how-to-connect-to-a-supermetrics-data-source-in-google-sheets)
- Data Studio: [How to connect data sources to Looker Studio](/v1/docs/how-to-connect-data-sources-to-looker-studio-formerly-data-studio)
- Excel: [How to connect data sources to Excel with Supermetrics](/v1/docs/how-to-connect-data-sources-to-excel-with-supermetrics)
- Power BI: [How to create your first Supermetrics query for Power BI](/v1/docs/how-to-create-your-first-supermetrics-query-for-power-bi)
- The Supermetrics API: [How to use the Query Manager](/v1/docs/how-to-use-the-query-manager)
- Data warehouse and cloud storage (Hub): [How to create a transfer](/v1/docs/how-to-create-a-transfer)
- BigQuery (marketplace): [How to create a BigQuery (marketplace) transfer](/v1/docs/how-to-create-a-bigquery-marketplace-transfer)

## More resources

- [Facebook Public Data report building guide](/v1/docs/facebook-public-data-report-building-guide)
- [How to reauthenticate a data source in Google Sheets, Looker Studio, Excel, or Power BI](/v1/docs/how-to-reauthenticate-a-data-source-connection-in-google-sheets-looker-studio-excel-power-bi-and-supermetrics-hub)
- [How to reauthenticate a data source in data warehouse, API, or cloud storage platform](/v1/docs/how-to-reauthenticate-a-data-source-connection-in-data-warehouse-destinations-or-the-supermetrics-api)
- [How to manage data source connections on the Supermetrics Hub](/v1/docs/how-to-manage-data-source-connections-on-supermetrics-hub)