--- title: "Facebook Insights updates" slug: "facebook-insights-updates" description: "Stay updated on Facebook Insights with new metrics, deprecated fields, and enhanced features for better data analysis and page performance." updated: 2025-12-02T17:21:03Z published: 2025-12-02T17:21:03Z --- > ## Documentation Index > Fetch the complete documentation index at: https://docs.supermetrics.com/llms.txt > Use this file to discover all available pages before exploring further. # Facebook Insights updates Updates on the Facebook Insights data source, including new metrics, dimensions, and other features. ## November 2025 2025-11-13 Meta continues to align functionality of the Facebook Page Insights API with that of the Facebook app and Meta Business Suite. With that, some fields have been deprecated. [Learn more in our support article](https://docs.supermetrics.com/docs/facebook-insights-field-changes-november-13-2025). Fields deprecated: - New likes - New likes (unique users) - Unlikes - Unlikes (unique users) - Viral impressions - Non-viral impressions - Net likes growth rate - Likes churn rate - Reach divided by page likers (fans) - Page fans (on post creation date) - Net likes - Language - Universal video identifier - Messaging connection count - Total likes - Total impressions - Paid impressions - Post impressions - Post paid impressions - Post organic impressions - Post impressions (page likers only) ## May 2025 2025-05-27 The following page-level monetization metrics have been added: - Total approximate earnings - Content monetization earnings - In-stream ads earnings - Ads on reels earnings ## March 2025 2025-03-19 The following fields have been deprecated: - Review creation date - Review ID - Reviewer - Has rating - Has review - Recommendation type - Review text - Rating ## February 2025 2025-02-11 New metrics for page reactions: - Total page reactions - Page reactions: like - Page reactions: love - Page reactions: wow - Page reactions: haha - Page reactions: sorry - Page reactions: anger ## January 2025 2025-01-17 New Reels-related metrics added: - Reels replays - Total reels plays ## September 2024 2024-04-16 Meta migrated pages to the "New Page Experience", and with that, some metrics are deprecated. Learn more in our support article. Fields deprecated: - People clicking your content - Post consumers - Content click type - All clicks - Negative actions - Post negative feedback - People taking negative actions - Post negative feedback givers - Negative action rate - Action type - Page likers (fans) online per day - Check-ins - People checking in - Age - Gender - Gender & Age - Story type - Organic reach - Organic reach of posts - Organic impressions - Organic impressions of posts - Post unique link clicks - Post unique other clicks - Post unique photo views - Total page views - Post engaged users - Post engagement rate ## April 2024 2024-04-18 Migration to Graph API v19, and due to the migration, some fields are deprecated. [Learn more in our support article](/v1/docs/facebook-insights-field-changes-april-18-2024). Fields deprecated: - 10s video views with sound on - Auto-played 10s video views - Auto-played watch 10s rate (%) - Clicked to play 10s video views - Clicked to play watch 10s rate (%) - Organic 10s video views - Organic watch 10s rate (%) - Paid 10s video views - Paid watch 10s rate (%) - Total 10s video views - Unique 10s video views - Unique watch 10s rate (%) - Watch 10s rate (%) ## March 2024 2024-03-14 Meta migrated pages to the "New Page Experience", and with that, some metrics are deprecated. [Learn more in our support article](/v1/docs/facebook-insights-field-changes-march-14-2024). Fields deprecated: - Content stories - Post stories - Engaged users - Engagement rate - Page like source - People checkin in using mobile - Check-ins using mobile - People taking positive actions - Positive actions - Positive action rate - Post positive feedback - People visiting your page - Likes - Shares - Comments - Comments on shares - Shares on shares - Likes on shares - Page tab ## September 2023 2023-09-21 New metric added: - Total 15s video views ## June 2023 2023-06-08 New metrics added: - Reels avg. time watched - Reels comments - Reels plays - Reels reach - Reels reactions: angry - Reels reactions: care - Reels reactions: haha - Reels reactions: like - Reels reactions: love - Reels reactions: sad - Reels reactions: wow - Reels shares - Reels total reactions - Reels total view time ## May 2023 2023-05-31 New metric added: - Total 60s video views ## November 2022 2022-11-10 - Supermetrics has updated to Facebook Graph API v15. ## June 2022 2022-06-21 Supermetrics has updated to Facebook Graph API v14.0. ## January 2022 2022-01-05 New dimension added: - Post story tags 2022-01-11 The data source has been updated to Graph API v12.0. 2022-01-20 New dimension added: - Post creator ## August 2021 2021-08-10 The data source has been updated to Graph API v11.0. ## July 2021 2021-07-20 New metrics added for video ad breaks: - Page crossposted video ad break impressions - Page crossposted video ad break earnings - Page crossposted video ad break CPM - Page owned video ad break impressions - Page owned video ad break earnings - Page owned video ad break CPM - Post video ad break impressions - Post video ad break earnings - Post video ad break CPM - Total video ad break impressions - Total video ad break CPM - Total video ad break earnings ## Feb. 2021 2021-02-17 New metrics added: - Organic complete video views - Unique organic complete video views - Paid complete video views - Unique paid complete video views - Page followers 2021-02-18 New dimensions added: - Feed targeting age min - Feed targeting age max - Feed targeting cities - Feed targeting collage years - Feed targeting countries - Feed targeting education statuses - Feed targeting genders - Feed targeting interests - Feed targeting locales - Feed targeting regions - Feed targeting relation statuses ## Jan. 2021 2021-01-07: We have updated the connectors to use Insights Graph API v9.0. 2021-01-08: The feature to select "All pages" has been added to most products, with the rest to be updated soon. ## Oct. 2020 2020-10-15: Connectors have been updated to use Instagram Graph API v8.0. ## June 2020 2020-06-10: We have updated the connectors to use Insights Graph API v7.0. ## Feb. 2020 2020-02-06 New fields added to support review data: - Review creation date - Reviewer ID - Reviewer - Has rating - Rating - Recommendation type - Review text 2020-02-18 New fields added to support Messaging insights: - New conversations count (unique) - Blocked conversations count (unique) - Reported conversations count (unique) - Messaging ## Jan. 2020 2020-01-06 Support for post comments has been added with the following dimensions: - Post comment text - Post comment author - Post comment date - Post comment time 2020-01-24 We have updated the connectors to use Insights Graph API v4.0. ## July 2019 2019-07-04 We have updated the connectors to use Insights Graph API v3.2. ## Feb. 2019 2019-02-25 Support added for multi-language posts in Data Studio. There is a new drop-down in Data Studio configuration settings called " Reporting localization" where you can now set the language. (Sheets and Excel to be updated at a future date to support this.) ## Jan. 2019 2019-01-03 New metrics have been added to the connector: - New likes (unique users) - Unlikes (unique users) ## Nov. 2018 2018-11-07 (Currently reverted due to issues) Supermetrics connector elements that were using Facebook Insights Graph API v2.10 have been updated to v2.11. 2018-11-20 Supermetrics connector elements that were using Facebook Insights Graph API v2.10 have been updated to v2.12. ## Oct. 2018 2018-10-10 Supermetrics connector elements that were using Facebook Insights Graph API v2.8 have been updated to v2.9. 2018-10-30 Supermetrics connector elements that were using Facebook Insights Graph API v2.9 have been updated to v2.10. ## July 2018 2018-07-13 New metric added: - Page post engagements ## June 2018 2018-06-13 Supermetrics connector elements that were using Facebook Insights Graph API v2.6 have been updated to v2.7. ## March 2018 2018-03-01 The Facebook Insights dimension "Post image URL" now shows the URL of the full post picture instead of the URL of a thumbnail. A separate "Post thumbnail URL" dimension has also been added.