Updates on the Facebook Insights data source, including new metrics, dimensions, and other features.
May 2025
2025-05-27
The following page-level monetization metrics have been added:
Total approximate earnings
Content monetization earnings
In-stream ads earnings
Ads on reels earnings
March 2025
2025-03-19
The following fields have been deprecated:
Review creation date
Review ID
Reviewer
Has rating
Has review
Recommendation type
Review text
Rating
February 2025
2025-02-11
New metrics for page reactions:
Total page reactions
Page reactions: like
Page reactions: love
Page reactions: wow
Page reactions: haha
Page reactions: sorry
Page reactions: anger
January 2025
2025-01-17
New Reels-related metrics added:
Reels replays
Total reels plays
September 2024
2024-04-16
Meta migrated pages to the "New Page Experience", and with that, some metrics are deprecated. Learn more in our support article.
Fields deprecated:
People clicking your content
Post consumers
Content click type
All clicks
Negative actions
Post negative feedback
People taking negative actions
Post negative feedback givers
Negative action rate
Action type
Page likers (fans) online per day
Check-ins
People checking in
Age
Gender
Gender & Age
Story type
Organic reach
Organic reach of posts
Organic impressions
Organic impressions of posts
Post unique link clicks
Post unique other clicks
Post unique photo views
Total page views
Post engaged users
Post engagement rate
April 2024
2024-04-18
Migration to Graph API v19, and due to the migration, some fields are deprecated. Learn more in our support article.
Fields deprecated:
10s video views with sound on
Auto-played 10s video views
Auto-played watch 10s rate (%)
Clicked to play 10s video views
Clicked to play watch 10s rate (%)
Organic 10s video views
Organic watch 10s rate (%)
Paid 10s video views
Paid watch 10s rate (%)
Total 10s video views
Unique 10s video views
Unique watch 10s rate (%)
Watch 10s rate (%)
March 2024
2024-03-14
Meta migrated pages to the "New Page Experience", and with that, some metrics are deprecated. Learn more in our support article.
Fields deprecated:
Content stories
Post stories
Engaged users
Engagement rate
Page like source
People checkin in using mobile
Check-ins using mobile
People taking positive actions
Positive actions
Positive action rate
Post positive feedback
People visiting your page
Likes
Shares
Comments
Comments on shares
Shares on shares
Likes on shares
Page tab
September 2023
2023-09-21
New metric added:
Total 15s video views
June 2023
2023-06-08
New metrics added:
Reels avg. time watched
Reels comments
Reels plays
Reels reach
Reels reactions: angry
Reels reactions: care
Reels reactions: haha
Reels reactions: like
Reels reactions: love
Reels reactions: sad
Reels reactions: wow
Reels shares
Reels total reactions
Reels total view time
May 2023
2023-05-31
New metric added:
Total 60s video views
November 2022
2022-11-10
Supermetrics has updated to Facebook Graph API v15.
June 2022
2022-06-21
Supermetrics has updated to Facebook Graph API v14.0.
January 2022
2022-01-05
New dimension added:
Post story tags
2022-01-11
The data source has been updated to Graph API v12.0.
2022-01-20
New dimension added:
Post creator
August 2021
2021-08-10
The data source has been updated to Graph API v11.0.
July 2021
2021-07-20
New metrics added for video ad breaks:
Page crossposted video ad break impressions
Page crossposted video ad break earnings
Page crossposted video ad break CPM
Page owned video ad break impressions
Page owned video ad break earnings
Page owned video ad break CPM
Post video ad break impressions
Post video ad break earnings
Post video ad break CPM
Total video ad break impressions
Total video ad break CPM
Total video ad break earnings
Feb. 2021
2021-02-17
New metrics added:
Organic complete video views
Unique organic complete video views
Paid complete video views
Unique paid complete video views
Page followers
2021-02-18
New dimensions added:
Feed targeting age min
Feed targeting age max
Feed targeting cities
Feed targeting collage years
Feed targeting countries
Feed targeting education statuses
Feed targeting genders
Feed targeting interests
Feed targeting locales
Feed targeting regions
Feed targeting relation statuses
Jan. 2021
2021-01-07:
We have updated the connectors to use Insights Graph API v9.0.
2021-01-08:
The feature to select "All pages" has been added to most products, with the rest to be updated soon.
Oct. 2020
2020-10-15:
Connectors have been updated to use Instagram Graph API v8.0.
June 2020
2020-06-10:
We have updated the connectors to use Insights Graph API v7.0.
Feb. 2020
2020-02-06
New fields added to support review data:
Review creation date
Reviewer ID
Reviewer
Has rating
Rating
Recommendation type
Review text
2020-02-18
New fields added to support Messaging insights:
New conversations count (unique)
Blocked conversations count (unique)
Reported conversations count (unique)
Messaging
Jan. 2020
2020-01-06
Support for post comments has been added with the following dimensions:
Post comment text
Post comment author
Post comment date
Post comment time
2020-01-24
We have updated the connectors to use Insights Graph API v4.0.
July 2019
2019-07-04
We have updated the connectors to use Insights Graph API v3.2.
Feb. 2019
2019-02-25
Support added for multi-language posts in Data Studio. There is a new drop-down in Data Studio configuration settings called " Reporting localization" where you can now set the language. (Sheets and Excel to be updated at a future date to support this.)
Jan. 2019
2019-01-03
New metrics have been added to the connector:
New likes (unique users)
Unlikes (unique users)
Nov. 2018
2018-11-07
(Currently reverted due to issues) Supermetrics connector elements that were using Facebook Insights Graph API v2.10 have been updated to v2.11.
2018-11-20
Supermetrics connector elements that were using Facebook Insights Graph API v2.10 have been updated to v2.12.
Oct. 2018
2018-10-10
Supermetrics connector elements that were using Facebook Insights Graph API v2.8 have been updated to v2.9.
2018-10-30
Supermetrics connector elements that were using Facebook Insights Graph API v2.9 have been updated to v2.10.
July 2018
2018-07-13
New metric added:
Page post engagements
June 2018
2018-06-13
Supermetrics connector elements that were using Facebook Insights Graph API v2.6 have been updated to v2.7.
March 2018
2018-03-01
The Facebook Insights dimension "Post image URL" now shows the URL of the full post picture instead of the URL of a thumbnail.
A separate "Post thumbnail URL" dimension has also been added.