---
title: "Facebook Insights report building guide"
slug: "facebook-insights-report-building-guide"
description: "Analyze Facebook Insights to enhance your social media strategy. Explore metrics like Page followers, likes, reach, and impressions for better engagement."
updated: 2026-03-25T15:44:00Z
published: 2026-03-26T09:08:19Z
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.supermetrics.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Facebook Insights report building guide

Use the Facebook Insights connector to see what content catches your audience's eye. Get a detailed view of your social media presence and your audience, and focus your efforts on what matters.

## Before you begin

Before you build reports, you need to connect the data source to Supermetrics.

- **Connection instructions:** See our [Facebook Insights connection guide](/v1/docs/facebook-insights-connection-guide).
- **Available metrics and dimensions:** Find the full list of fields in our [Facebook Insights field documentation](/v1/docs/facebook-insights-fields).

## Popular queries

These query configurations help you track key performance indicators and analyze trends. You can use these settings in any Supermetrics destination, such as Data Explorer, Dashboards, Google Sheets, Data Studio, or data warehouse destinations.

### Track Page followers compared to last year

See your current follower count as a scorecard alongside the same figure from a year ago, so you can quickly gauge year-over-year audience growth.

To fetch this data, use the following settings in your reporting or visualization tool:

| Setting | Value |
| --- | --- |
| Date range | Today |
| Date range comparison | Previous year |
| Metrics | Page followers |
| Suggested visualization | Scorecard |

#### Understanding the data

- **Page followers:** The number of people who currently follow your Facebook Page.

### See Page followers by country

Explore the geographic distribution of people who have liked your Page this year, helping you understand where your audience is located and inform regional content or ad strategies.

To fetch this data, use the following settings in your reporting or visualization tool:

| Setting | Value |
| --- | --- |
| Date range | Year to date |
| Metrics | Page followers |
| Dimensions | Country |
| Suggested visualization | Geo chart |

#### Understanding the data

- **Page followers:** The total number of people who have liked your Page, segmented by country.
- **Country:** The country of the Page followers, used to split results by geographic location.

### Monitor total reach and content views over time

Check how many unique users saw any of your Page content and how many total views it received last month — useful for assessing overall content visibility and audience engagement trends.

To fetch this data, use the following settings in your reporting or visualization tool:

| Setting | Value |
| --- | --- |
| Date range | Last month |
| Metrics | Total reach, Page media views |
| Dimensions | Date |
| Suggested visualization | Time series chart |

#### Understanding the data

- **Total reach:** The number of unique users who saw any of your Facebook Page posts. [Learn more about total reach and unique metrics on Facebook Insights](/v1/docs/about-discrepancies-in-facebook-insights-data).
- **Page media views:** The number of times your content was seen by anyone on Facebook, including repeat views by the same user.
- **Date:** Splits results by day so you can track how reach and views change over time.

### Analyze views per post

See which of your posts have been seen the most in the last 28 days, helping you identify your best-performing content and inform future posting decisions.

To fetch this data, use the following settings in your reporting or visualization tool:

| Setting | Value |
| --- | --- |
| Date range | Last 28 days |
| Metrics | Post views |
| Dimensions | Post name |
| Suggested visualization | Table |

#### Understanding the data

- **Post views:** The number of times a specific post was seen within the reporting period.
- **Post name:** The name or title of the post, used to split results by individual post.

## More resources

See the Supermetrics blog for how to [import Facebook data to Google Sheets](https://supermetrics.com/blog/import-facebook-data-to-google-sheets). Take a look also at our [Facebook Insights template for Looker Studio](https://supermetrics.com/blog/facebook-page-google-data-studio).

You might also be interested in:

- [Supermetrics report template gallery](https://supermetrics.com/template-gallery)
- [Facebook Insights metrics and dimensions](/v1/docs/facebook-insights-fields)
- [Facebook Insights articles in the knowledge base](/v1/docs/facebook-insights)