---
title: "Facebook Insights metrics and dimensions"
slug: "facebook-insights-fields"
description: "Explore the complete list of Facebook Insights metrics and dimensions available through Supermetrics. Find every data field you need to build your ideal marketing reports."
updated: 2026-06-03T09:00:19Z
published: 2026-06-03T09:00:19Z
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.supermetrics.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Facebook Insights metrics and dimensions

> Supermetrics brings all your Facebook Insights data into [Google Sheets](https://workspace.google.com/marketplace/app/supermetrics/523876908005), [Looker Studio](https://supermetrics.com/products/looker-studio), [Power BI](https://supermetrics.com/products/power-bi), [Excel](https://supermetrics.com/products/excel), [BigQuery](https://supermetrics.com/products/bigquery), [Snowflake](https://supermetrics.com/products/snowflake), [Redshift](https://supermetrics.com/products/amazon-redshift), [Azure](https://supermetrics.com/products/azure-synapse)

196 metrics91 dimensionsSearch fields<input type="text" id="field-search" placeholder="Search by field name, label, or description…" aria-label="Search fields by name, label, or description" autocomplete="off">

### DATASOURCE

| \| dataSourceName** \| \| --- \| \| \\| Field label \\| Data source \\| \\| --- \\| --- \\| \\| Description \\| The name of the source for this data, as listed on supermetrics.com/docs \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \\| Destinations \\| API, Data warehouse \\| \| \| Field label \| Data source \| \| Description \| The name of the source for this data, as listed on supermetrics.com/docs \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| Destinations \| API, Data warehouse \| |
| --- |
| dataSourceName** |
| \| Field label \| Data source \| \| --- \| --- \| \| Description \| The name of the source for this data, as listed on supermetrics.com/docs \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| Destinations \| API, Data warehouse \| |
| Field label | Data source |
| Description | The name of the source for this data, as listed on supermetrics.com/docs |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| Destinations | API, Data warehouse |
| \| system_metadata.data_source_logins** \| \| --- \| \| \\| Field label \\| Data source logins \\| \\| --- \\| --- \\| \\| Description \\| The data source login accounts that were used to authenticate against the data source \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \| \| Field label \| Data source logins \| \| Description \| The data source login accounts that were used to authenticate against the data source \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| system_metadata.data_source_logins** |
| \| Field label \| Data source logins \| \| --- \| --- \| \| Description \| The data source login accounts that were used to authenticate against the data source \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| Field label | Data source logins |
| Description | The data source login accounts that were used to authenticate against the data source |
| Field type | dimension |
| Data type | [string.text.json](/apidocs/field-data-types#text) |
| \| system_metadata.data_source_login_owners** \| \| --- \| \| \\| Field label \\| Data source login owners \\| \\| --- \\| --- \\| \\| Description \\| The Supermetrics users that created the data source login connections \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \| \| Field label \| Data source login owners \| \| Description \| The Supermetrics users that created the data source login connections \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| system_metadata.data_source_login_owners** |
| \| Field label \| Data source login owners \| \| --- \| --- \| \| Description \| The Supermetrics users that created the data source login connections \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| Field label | Data source login owners |
| Description | The Supermetrics users that created the data source login connections |
| Field type | dimension |
| Data type | [string.text.json](/apidocs/field-data-types#text) |

### DEPRECATED

| \| gender** \| \| --- \| \| \\| Field label \\| Gender \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.person.gender](/apidocs/field-data-types#person) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-09-16 \\| \| \| Field label \| Gender \| \| Field type \| dimension \| \| Data type \| [string.person.gender](/apidocs/field-data-types#person) \| \| 🚫 Deprecated \| Deprecated on 2024-09-16 \| |
| --- |
| gender** |
| \| Field label \| Gender \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.person.gender](/apidocs/field-data-types#person) \| \| 🚫 Deprecated \| Deprecated on 2024-09-16 \| |
| Field label | Gender |
| Field type | dimension |
| Data type | [string.person.gender](/apidocs/field-data-types#person) |
| 🚫 Deprecated | Deprecated on 2024-09-16 |
| \| locale** \| \| --- \| \| \\| Field label \\| Language \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.language.locale](/apidocs/field-data-types#language) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-11-13 \\| \| \| Field label \| Language \| \| Field type \| dimension \| \| Data type \| [string.language.locale](/apidocs/field-data-types#language) \| \| 🚫 Deprecated \| Deprecated on 2025-11-13 \| |
| locale** |
| \| Field label \| Language \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.language.locale](/apidocs/field-data-types#language) \| \| 🚫 Deprecated \| Deprecated on 2025-11-13 \| |
| Field label | Language |
| Field type | dimension |
| Data type | [string.language.locale](/apidocs/field-data-types#language) |
| 🚫 Deprecated | Deprecated on 2025-11-13 |
| \| genderage** \| \| --- \| \| \\| Field label \\| Gender & age \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-09-16 \\| \| \| Field label \| Gender & age \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| 🚫 Deprecated \| Deprecated on 2024-09-16 \| |
| genderage** |
| \| Field label \| Gender & age \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| 🚫 Deprecated \| Deprecated on 2024-09-16 \| |
| Field label | Gender & age |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| 🚫 Deprecated | Deprecated on 2024-09-16 |
| \| age** \| \| --- \| \| \\| Field label \\| Age \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.person.age](/apidocs/field-data-types#person) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-09-16 \\| \| \| Field label \| Age \| \| Field type \| dimension \| \| Data type \| [string.person.age](/apidocs/field-data-types#person) \| \| 🚫 Deprecated \| Deprecated on 2024-09-16 \| |
| age** |
| \| Field label \| Age \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.person.age](/apidocs/field-data-types#person) \| \| 🚫 Deprecated \| Deprecated on 2024-09-16 \| |
| Field label | Age |
| Field type | dimension |
| Data type | [string.person.age](/apidocs/field-data-types#person) |
| 🚫 Deprecated | Deprecated on 2024-09-16 |
| \| reviewer_id** \| \| --- \| \| \\| Field label \\| Reviewer ID \\| \\| --- \\| --- \\| \\| Description \\| The author ID of a recommendation/review. \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-03-19 \\| \| \| Field label \| Reviewer ID \| \| Description \| The author ID of a recommendation/review. \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| 🚫 Deprecated \| Deprecated on 2025-03-19 \| |
| reviewer_id** |
| \| Field label \| Reviewer ID \| \| --- \| --- \| \| Description \| The author ID of a recommendation/review. \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| 🚫 Deprecated \| Deprecated on 2025-03-19 \| |
| Field label | Reviewer ID |
| Description | The author ID of a recommendation/review. |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| 🚫 Deprecated | Deprecated on 2025-03-19 |
| \| review_created_date** \| \| --- \| \| \\| Field label \\| Review creation date \\| \\| --- \\| --- \\| \\| Description \\| Date then review was created. \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-03-19 \\| \| \| Field label \| Review creation date \| \| Description \| Date then review was created. \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| \| 🚫 Deprecated \| Deprecated on 2025-03-19 \| |
| review_created_date** |
| \| Field label \| Review creation date \| \| --- \| --- \| \| Description \| Date then review was created. \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| \| 🚫 Deprecated \| Deprecated on 2025-03-19 \| |
| Field label | Review creation date |
| Description | Date then review was created. |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| 🚫 Deprecated | Deprecated on 2025-03-19 |
| \| has_review_rating** \| \| --- \| \| \\| Field label \\| Has rating \\| \\| --- \\| --- \\| \\| Description \\| Was a rating included in the recommendation/review (1-5 stars). \\| \\| Field type \\| dimension \\| \\| Data type \\| [bool](/apidocs/field-data-types#primitive) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-03-19 \\| \| \| Field label \| Has rating \| \| Description \| Was a rating included in the recommendation/review (1-5 stars). \| \| Field type \| dimension \| \| Data type \| [bool](/apidocs/field-data-types#primitive) \| \| 🚫 Deprecated \| Deprecated on 2025-03-19 \| |
| has_review_rating** |
| \| Field label \| Has rating \| \| --- \| --- \| \| Description \| Was a rating included in the recommendation/review (1-5 stars). \| \| Field type \| dimension \| \| Data type \| [bool](/apidocs/field-data-types#primitive) \| \| 🚫 Deprecated \| Deprecated on 2025-03-19 \| |
| Field label | Has rating |
| Description | Was a rating included in the recommendation/review (1-5 stars). |
| Field type | dimension |
| Data type | [bool](/apidocs/field-data-types#primitive) |
| 🚫 Deprecated | Deprecated on 2025-03-19 |
| \| story_type** \| \| --- \| \| \\| Field label \\| Story type \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-09-16 \\| \| \| Field label \| Story type \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| 🚫 Deprecated \| Deprecated on 2024-09-16 \| |
| story_type** |
| \| Field label \| Story type \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| 🚫 Deprecated \| Deprecated on 2024-09-16 \| |
| Field label | Story type |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| 🚫 Deprecated | Deprecated on 2024-09-16 |
| \| review_recommendation_type** \| \| --- \| \| \\| Field label \\| Recommendation type \\| \\| --- \\| --- \\| \\| Description \\| Whether or not this recommendation was "positive" or "negative". \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-03-19 \\| \| \| Field label \| Recommendation type \| \| Description \| Whether or not this recommendation was "positive" or "negative". \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| 🚫 Deprecated \| Deprecated on 2025-03-19 \| |
| review_recommendation_type** |
| \| Field label \| Recommendation type \| \| --- \| --- \| \| Description \| Whether or not this recommendation was "positive" or "negative". \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| 🚫 Deprecated \| Deprecated on 2025-03-19 \| |
| Field label | Recommendation type |
| Description | Whether or not this recommendation was "positive" or "negative". |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| 🚫 Deprecated | Deprecated on 2025-03-19 |
| \| has_review** \| \| --- \| \| \\| Field label \\| Has review \\| \\| --- \\| --- \\| \\| Description \\| Was there text in the rating in the recommendation/review. \\| \\| Field type \\| dimension \\| \\| Data type \\| [bool](/apidocs/field-data-types#primitive) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-03-19 \\| \| \| Field label \| Has review \| \| Description \| Was there text in the rating in the recommendation/review. \| \| Field type \| dimension \| \| Data type \| [bool](/apidocs/field-data-types#primitive) \| \| 🚫 Deprecated \| Deprecated on 2025-03-19 \| |
| has_review** |
| \| Field label \| Has review \| \| --- \| --- \| \| Description \| Was there text in the rating in the recommendation/review. \| \| Field type \| dimension \| \| Data type \| [bool](/apidocs/field-data-types#primitive) \| \| 🚫 Deprecated \| Deprecated on 2025-03-19 \| |
| Field label | Has review |
| Description | Was there text in the rating in the recommendation/review. |
| Field type | dimension |
| Data type | [bool](/apidocs/field-data-types#primitive) |
| 🚫 Deprecated | Deprecated on 2025-03-19 |
| \| review_text** \| \| --- \| \| \\| Field label \\| Review text \\| \\| --- \\| --- \\| \\| Description \\| Review text included in the review. \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-03-19 \\| \| \| Field label \| Review text \| \| Description \| Review text included in the review. \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| 🚫 Deprecated \| Deprecated on 2025-03-19 \| |
| review_text** |
| \| Field label \| Review text \| \| --- \| --- \| \| Description \| Review text included in the review. \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| 🚫 Deprecated \| Deprecated on 2025-03-19 \| |
| Field label | Review text |
| Description | Review text included in the review. |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| 🚫 Deprecated | Deprecated on 2025-03-19 |
| \| feedback_type** \| \| --- \| \| \\| Field label \\| Action type \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-09-16 \\| \| \| Field label \| Action type \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| 🚫 Deprecated \| Deprecated on 2024-09-16 \| |
| feedback_type** |
| \| Field label \| Action type \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| 🚫 Deprecated \| Deprecated on 2024-09-16 \| |
| Field label | Action type |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| 🚫 Deprecated | Deprecated on 2024-09-16 |
| \| like_source** \| \| --- \| \| \\| Field label \\| Page like source \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-03-14 \\| \| \| Field label \| Page like source \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| 🚫 Deprecated \| Deprecated on 2024-03-14 \| |
| like_source** |
| \| Field label \| Page like source \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| 🚫 Deprecated \| Deprecated on 2024-03-14 \| |
| Field label | Page like source |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| 🚫 Deprecated | Deprecated on 2024-03-14 |
| \| video_universal_id** \| \| --- \| \| \\| Field label \\| Universal video identifier \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-11-13 \\| \| \| Field label \| Universal video identifier \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| 🚫 Deprecated \| Deprecated on 2025-11-13 \| |
| video_universal_id** |
| \| Field label \| Universal video identifier \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| 🚫 Deprecated \| Deprecated on 2025-11-13 \| |
| Field label | Universal video identifier |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| 🚫 Deprecated | Deprecated on 2025-11-13 |
| \| reviewer_name** \| \| --- \| \| \\| Field label \\| Reviewer \\| \\| --- \\| --- \\| \\| Description \\| The author name of a recommendation/review. \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-03-19 \\| \| \| Field label \| Reviewer \| \| Description \| The author name of a recommendation/review. \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| 🚫 Deprecated \| Deprecated on 2025-03-19 \| |
| reviewer_name** |
| \| Field label \| Reviewer \| \| --- \| --- \| \| Description \| The author name of a recommendation/review. \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| 🚫 Deprecated \| Deprecated on 2025-03-19 \| |
| Field label | Reviewer |
| Description | The author name of a recommendation/review. |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| 🚫 Deprecated | Deprecated on 2025-03-19 |
| \| consumption_type** \| \| --- \| \| \\| Field label \\| Content click type \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-09-16 \\| \| \| Field label \| Content click type \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| 🚫 Deprecated \| Deprecated on 2024-09-16 \| |
| consumption_type** |
| \| Field label \| Content click type \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| 🚫 Deprecated \| Deprecated on 2024-09-16 \| |
| Field label | Content click type |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| 🚫 Deprecated | Deprecated on 2024-09-16 |
| \| tab** \| \| --- \| \| \\| Field label \\| Page tab \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-03-14 \\| \| \| Field label \| Page tab \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| 🚫 Deprecated \| Deprecated on 2024-03-14 \| |
| tab** |
| \| Field label \| Page tab \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| 🚫 Deprecated \| Deprecated on 2024-03-14 \| |
| Field label | Page tab |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| 🚫 Deprecated | Deprecated on 2024-03-14 |
| \| page_other_clicks** \| \| --- \| \| \\| Field label \\| Other clicks \\| \\| --- \\| --- \\| \\| Description \\| The number of non-link clicks, taps, or swipes within your content. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-09-16 \\| \| \| Field label \| Other clicks \| \| Description \| The number of non-link clicks, taps, or swipes within your content. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-09-16 \| |
| page_other_clicks** |
| \| Field label \| Other clicks \| \| --- \| --- \| \| Description \| The number of non-link clicks, taps, or swipes within your content. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-09-16 \| |
| Field label | Other clicks |
| Description | The number of non-link clicks, taps, or swipes within your content. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2024-09-16 |
| \| page_impressions_organic** \| \| --- \| \| \\| Field label \\| Organic impressions \\| \\| --- \\| --- \\| \\| Description \\| The number of times people saw any unpaid content from your Page or about your Page in News Feed or on visits to your Page. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-09-16 \\| \| \| Field label \| Organic impressions \| \| Description \| The number of times people saw any unpaid content from your Page or about your Page in News Feed or on visits to your Page. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-09-16 \| |
| page_impressions_organic** |
| \| Field label \| Organic impressions \| \| --- \| --- \| \| Description \| The number of times people saw any unpaid content from your Page or about your Page in News Feed or on visits to your Page. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-09-16 \| |
| Field label | Organic impressions |
| Description | The number of times people saw any unpaid content from your Page or about your Page in News Feed or on visits to your Page. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2024-09-16 |
| \| post_link_clicks_unique** \| \| --- \| \| \\| Field label \\| Post unique link clicks \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-09-16 \\| \\| Aggregation \\| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \\| \| \| Field label \| Post unique link clicks \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-09-16 \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| |
| post_link_clicks_unique** |
| \| Field label \| Post unique link clicks \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-09-16 \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| |
| Field label | Post unique link clicks |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2024-09-16 |
| Aggregation | [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) |
| \| post_video_views_10s_sound_on** \| \| --- \| \| \\| Field label \\| 10s video views with sound on \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-04-18 \\| \| \| Field label \| 10s video views with sound on \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-04-18 \| |
| post_video_views_10s_sound_on** |
| \| Field label \| 10s video views with sound on \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-04-18 \| |
| Field label | 10s video views with sound on |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2024-04-18 |
| \| page_video_views_unique** \| \| --- \| \| \\| Field label \\| Unique video views \\| \\| --- \\| --- \\| \\| Description \\| Total number of times page's videos have been played for unique people for more than 3 seconds. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| ⚠️ Sunset warning \\| This field will be deprecated on 2026-06-30 \\| \\| Aggregation \\| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \\| \| \| Field label \| Unique video views \| \| Description \| Total number of times page's videos have been played for unique people for more than 3 seconds. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| ⚠️ Sunset warning \| This field will be deprecated on 2026-06-30 \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| |
| page_video_views_unique** |
| \| Field label \| Unique video views \| \| --- \| --- \| \| Description \| Total number of times page's videos have been played for unique people for more than 3 seconds. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| ⚠️ Sunset warning \| This field will be deprecated on 2026-06-30 \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| |
| Field label | Unique video views |
| Description | Total number of times page's videos have been played for unique people for more than 3 seconds. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| ⚠️ Sunset warning | This field will be deprecated on 2026-06-30 |
| Aggregation | [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) |
| \| page_places_checkin_total** \| \| --- \| \| \\| Field label \\| Check-ins \\| \\| --- \\| --- \\| \\| Description \\| The number of times people checked into a place. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-09-16 \\| \| \| Field label \| Check-ins \| \| Description \| The number of times people checked into a place. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-09-16 \| |
| page_places_checkin_total** |
| \| Field label \| Check-ins \| \| --- \| --- \| \| Description \| The number of times people checked into a place. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-09-16 \| |
| Field label | Check-ins |
| Description | The number of times people checked into a place. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2024-09-16 |
| \| FanGrowthRate** \| \| --- \| \| \\| Field label \\| Net likes growth rate \\| \\| --- \\| --- \\| \\| Description \\| Growth rate of your page likes. \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-11-13 \\| \| \| Field label \| Net likes growth rate \| \| Description \| Growth rate of your page likes. \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-11-13 \| |
| FanGrowthRate** |
| \| Field label \| Net likes growth rate \| \| --- \| --- \| \| Description \| Growth rate of your page likes. \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-11-13 \| |
| Field label | Net likes growth rate |
| Description | Growth rate of your page likes. |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-11-13 |
| \| FanChurnRate** \| \| --- \| \| \\| Field label \\| Likes churn rate \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-11-13 \\| \| \| Field label \| Likes churn rate \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-11-13 \| |
| FanChurnRate** |
| \| Field label \| Likes churn rate \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-11-13 \| |
| Field label | Likes churn rate |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-11-13 |
| \| page_fan_removes_unique** \| \| --- \| \| \\| Field label \\| Unlikes (unique users) \\| \\| --- \\| --- \\| \\| Description \\| The number of Unlikes of your Page (Unique users). \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-11-13 \\| \\| Aggregation \\| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \\| \| \| Field label \| Unlikes (unique users) \| \| Description \| The number of Unlikes of your Page (Unique users). \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-11-13 \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| |
| page_fan_removes_unique** |
| \| Field label \| Unlikes (unique users) \| \| --- \| --- \| \| Description \| The number of Unlikes of your Page (Unique users). \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-11-13 \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| |
| Field label | Unlikes (unique users) |
| Description | The number of Unlikes of your Page (Unique users). |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-11-13 |
| Aggregation | [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) |
| \| NetFanGrowth** \| \| --- \| \| \\| Field label \\| Net likes \\| \\| --- \\| --- \\| \\| Description \\| New likes minus unlikes. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-11-13 \\| \| \| Field label \| Net likes \| \| Description \| New likes minus unlikes. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-11-13 \| |
| NetFanGrowth** |
| \| Field label \| Net likes \| \| --- \| --- \| \| Description \| New likes minus unlikes. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-11-13 \| |
| Field label | Net likes |
| Description | New likes minus unlikes. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-11-13 |
| \| page_fan_removes** \| \| --- \| \| \\| Field label \\| Unlikes \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-11-13 \\| \| \| Field label \| Unlikes \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-11-13 \| |
| page_fan_removes** |
| \| Field label \| Unlikes \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-11-13 \| |
| Field label | Unlikes |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-11-13 |
| \| page_fan_adds_unique** \| \| --- \| \| \\| Field label \\| New likes (unique users) \\| \\| --- \\| --- \\| \\| Description \\| The number of new people who have liked your Page (Unique users). \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-11-13 \\| \\| Aggregation \\| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \\| \| \| Field label \| New likes (unique users) \| \| Description \| The number of new people who have liked your Page (Unique users). \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-11-13 \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| |
| page_fan_adds_unique** |
| \| Field label \| New likes (unique users) \| \| --- \| --- \| \| Description \| The number of new people who have liked your Page (Unique users). \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-11-13 \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| |
| Field label | New likes (unique users) |
| Description | The number of new people who have liked your Page (Unique users). |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-11-13 |
| Aggregation | [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) |
| \| page_fan_adds** \| \| --- \| \| \\| Field label \\| New likes \\| \\| --- \\| --- \\| \\| Description \\| The number of new people who have liked your Page. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-11-13 \\| \| \| Field label \| New likes \| \| Description \| The number of new people who have liked your Page. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-11-13 \| |
| page_fan_adds** |
| \| Field label \| New likes \| \| --- \| --- \| \| Description \| The number of new people who have liked your Page. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-11-13 \| |
| Field label | New likes |
| Description | The number of new people who have liked your Page. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-11-13 |
| \| page_comments** \| \| --- \| \| \\| Field label \\| Comments \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-03-14 \\| \| \| Field label \| Comments \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-03-14 \| |
| page_comments** |
| \| Field label \| Comments \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-03-14 \| |
| Field label | Comments |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2024-03-14 |
| \| page_fans_online_per_day** \| \| --- \| \| \\| Field label \\| Page likers (fans) online per day \\| \\| --- \\| --- \\| \\| Description \\| The number of your fans who saw any posts on Facebook on a given day. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-09-16 \\| \\| Aggregation \\| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \\| \| \| Field label \| Page likers (fans) online per day \| \| Description \| The number of your fans who saw any posts on Facebook on a given day. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-09-16 \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| |
| page_fans_online_per_day** |
| \| Field label \| Page likers (fans) online per day \| \| --- \| --- \| \| Description \| The number of your fans who saw any posts on Facebook on a given day. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-09-16 \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| |
| Field label | Page likers (fans) online per day |
| Description | The number of your fans who saw any posts on Facebook on a given day. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2024-09-16 |
| Aggregation | [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) |
| \| page_impressions_unique** \| \| --- \| \| \\| Field label \\| Total reach \\| \\| --- \\| --- \\| \\| Description \\| The number of people who have seen any content associated with your Page. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| ⚠️ Sunset warning \\| This field will be deprecated on 2026-06-30 \\| \\| Aggregation \\| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \\| \| \| Field label \| Total reach \| \| Description \| The number of people who have seen any content associated with your Page. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| ⚠️ Sunset warning \| This field will be deprecated on 2026-06-30 \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| |
| page_impressions_unique** |
| \| Field label \| Total reach \| \| --- \| --- \| \| Description \| The number of people who have seen any content associated with your Page. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| ⚠️ Sunset warning \| This field will be deprecated on 2026-06-30 \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| |
| Field label | Total reach |
| Description | The number of people who have seen any content associated with your Page. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| ⚠️ Sunset warning | This field will be deprecated on 2026-06-30 |
| Aggregation | [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) |
| \| review_rating** \| \| --- \| \| \\| Field label \\| Rating \\| \\| --- \\| --- \\| \\| Description \\| Rating (1-5 stars). \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-03-19 \\| \| \| Field label \| Rating \| \| Description \| Rating (1-5 stars). \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-03-19 \| |
| review_rating** |
| \| Field label \| Rating \| \| --- \| --- \| \| Description \| Rating (1-5 stars). \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-03-19 \| |
| Field label | Rating |
| Description | Rating (1-5 stars). |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-03-19 |
| \| page_impressions_organic_unique** \| \| --- \| \| \\| Field label \\| Organic reach \\| \\| --- \\| --- \\| \\| Description \\| The number of people who saw any unpaid content from your Page or about your Page in News Feed or on visits to your Page. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-09-16 \\| \\| Aggregation \\| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \\| \| \| Field label \| Organic reach \| \| Description \| The number of people who saw any unpaid content from your Page or about your Page in News Feed or on visits to your Page. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-09-16 \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| |
| page_impressions_organic_unique** |
| \| Field label \| Organic reach \| \| --- \| --- \| \| Description \| The number of people who saw any unpaid content from your Page or about your Page in News Feed or on visits to your Page. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-09-16 \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| |
| Field label | Organic reach |
| Description | The number of people who saw any unpaid content from your Page or about your Page in News Feed or on visits to your Page. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2024-09-16 |
| Aggregation | [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) |
| \| post_video_watch_10s_rate_paid** \| \| --- \| \| \\| Field label \\| Paid watch 10s rate \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-04-18 \\| \| \| Field label \| Paid watch 10s rate \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-04-18 \| |
| post_video_watch_10s_rate_paid** |
| \| Field label \| Paid watch 10s rate \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-04-18 \| |
| Field label | Paid watch 10s rate |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2024-04-18 |
| \| page_impressions_paid_unique** \| \| --- \| \| \\| Field label \\| Paid reach \\| \\| --- \\| --- \\| \\| Description \\| Number of people who saw a sponsored story or Ad about your Page. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| ⚠️ Sunset warning \\| This field will be deprecated on 2026-06-30 \\| \\| Aggregation \\| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \\| \| \| Field label \| Paid reach \| \| Description \| Number of people who saw a sponsored story or Ad about your Page. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| ⚠️ Sunset warning \| This field will be deprecated on 2026-06-30 \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| |
| page_impressions_paid_unique** |
| \| Field label \| Paid reach \| \| --- \| --- \| \| Description \| Number of people who saw a sponsored story or Ad about your Page. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| ⚠️ Sunset warning \| This field will be deprecated on 2026-06-30 \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| |
| Field label | Paid reach |
| Description | Number of people who saw a sponsored story or Ad about your Page. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| ⚠️ Sunset warning | This field will be deprecated on 2026-06-30 |
| Aggregation | [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) |
| \| post_video_views_10s_organic** \| \| --- \| \| \\| Field label \\| Organic 10s video views \\| \\| --- \\| --- \\| \\| Description \\| The number of times your Page's videos played for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds, by organic reach. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-04-18 \\| \| \| Field label \| Organic 10s video views \| \| Description \| The number of times your Page's videos played for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds, by organic reach. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-04-18 \| |
| post_video_views_10s_organic** |
| \| Field label \| Organic 10s video views \| \| --- \| --- \| \| Description \| The number of times your Page's videos played for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds, by organic reach. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-04-18 \| |
| Field label | Organic 10s video views |
| Description | The number of times your Page's videos played for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds, by organic reach. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2024-04-18 |
| \| page_impressions_viral_unique** \| \| --- \| \| \\| Field label \\| Viral reach \\| \\| --- \\| --- \\| \\| Description \\| The number of people who saw your Page or one of its posts from a story published by a friend. These stories include liking your Page, posting to your Page's Timeline, liking, commenting on or sharing one of your Page posts, answering a Question you posted, RSVPing to one of your events, mentioning your Page, phototagging your Page or checking in at your Place. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| ⚠️ Sunset warning \\| This field will be deprecated on 2026-06-30 \\| \\| Aggregation \\| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \\| \| \| Field label \| Viral reach \| \| Description \| The number of people who saw your Page or one of its posts from a story published by a friend. These stories include liking your Page, posting to your Page's Timeline, liking, commenting on or sharing one of your Page posts, answering a Question you posted, RSVPing to one of your events, mentioning your Page, phototagging your Page or checking in at your Place. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| ⚠️ Sunset warning \| This field will be deprecated on 2026-06-30 \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| |
| page_impressions_viral_unique** |
| \| Field label \| Viral reach \| \| --- \| --- \| \| Description \| The number of people who saw your Page or one of its posts from a story published by a friend. These stories include liking your Page, posting to your Page's Timeline, liking, commenting on or sharing one of your Page posts, answering a Question you posted, RSVPing to one of your events, mentioning your Page, phototagging your Page or checking in at your Place. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| ⚠️ Sunset warning \| This field will be deprecated on 2026-06-30 \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| |
| Field label | Viral reach |
| Description | The number of people who saw your Page or one of its posts from a story published by a friend. These stories include liking your Page, posting to your Page's Timeline, liking, commenting on or sharing one of your Page posts, answering a Question you posted, RSVPing to one of your events, mentioning your Page, phototagging your Page or checking in at your Place. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| ⚠️ Sunset warning | This field will be deprecated on 2026-06-30 |
| Aggregation | [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) |
| \| page_posts_impressions_paid** \| \| --- \| \| \\| Field label \\| Paid impressions of posts \\| \\| --- \\| --- \\| \\| Description \\| The number of times your Page's posts entered a person's screen through paid distribution such as an ad. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| ⚠️ Sunset warning \\| This field will be deprecated on 2026-06-30 \\| \| \| Field label \| Paid impressions of posts \| \| Description \| The number of times your Page's posts entered a person's screen through paid distribution such as an ad. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| ⚠️ Sunset warning \| This field will be deprecated on 2026-06-30 \| |
| page_posts_impressions_paid** |
| \| Field label \| Paid impressions of posts \| \| --- \| --- \| \| Description \| The number of times your Page's posts entered a person's screen through paid distribution such as an ad. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| ⚠️ Sunset warning \| This field will be deprecated on 2026-06-30 \| |
| Field label | Paid impressions of posts |
| Description | The number of times your Page's posts entered a person's screen through paid distribution such as an ad. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| ⚠️ Sunset warning | This field will be deprecated on 2026-06-30 |
| \| page_impressions_nonviral_unique** \| \| --- \| \| \\| Field label \\| Non-viral reach \\| \\| --- \\| --- \\| \\| Description \\| The number of people who had any content from your Page enter their screen. This does not include content created about your Page with social information attached. As a form of organic distribution, social information displays when a person's friend interacted with you Page or post. This includes when someone's friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| ⚠️ Sunset warning \\| This field will be deprecated on 2026-06-30 \\| \\| Aggregation \\| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \\| \| \| Field label \| Non-viral reach \| \| Description \| The number of people who had any content from your Page enter their screen. This does not include content created about your Page with social information attached. As a form of organic distribution, social information displays when a person's friend interacted with you Page or post. This includes when someone's friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| ⚠️ Sunset warning \| This field will be deprecated on 2026-06-30 \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| |
| page_impressions_nonviral_unique** |
| \| Field label \| Non-viral reach \| \| --- \| --- \| \| Description \| The number of people who had any content from your Page enter their screen. This does not include content created about your Page with social information attached. As a form of organic distribution, social information displays when a person's friend interacted with you Page or post. This includes when someone's friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| ⚠️ Sunset warning \| This field will be deprecated on 2026-06-30 \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| |
| Field label | Non-viral reach |
| Description | The number of people who had any content from your Page enter their screen. This does not include content created about your Page with social information attached. As a form of organic distribution, social information displays when a person's friend interacted with you Page or post. This includes when someone's friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| ⚠️ Sunset warning | This field will be deprecated on 2026-06-30 |
| Aggregation | [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) |
| \| PostEngagedUserPerc** \| \| --- \| \| \\| Field label \\| Post engagement rate \\| \\| --- \\| --- \\| \\| Description \\| Percent of reached people who engaged with your post. Calculated with Post engaged users/Post reach. \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.percentage](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-09-16 \\| \\| Aggregation \\| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \\| \| \| Field label \| Post engagement rate \| \| Description \| Percent of reached people who engaged with your post. Calculated with Post engaged users/Post reach. \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-09-16 \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| |
| PostEngagedUserPerc** |
| \| Field label \| Post engagement rate \| \| --- \| --- \| \| Description \| Percent of reached people who engaged with your post. Calculated with Post engaged users/Post reach. \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-09-16 \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| |
| Field label | Post engagement rate |
| Description | Percent of reached people who engaged with your post. Calculated with Post engaged users/Post reach. |
| Field type | metric |
| Data type | [float.number.percentage](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2024-09-16 |
| Aggregation | [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) |
| \| OrganicReachPerc** \| \| --- \| \| \\| Field label \\| % of reach from organic \\| \\| --- \\| --- \\| \\| Description \\| The number of people who had any content from your Page or about your Page enter their screen through unpaid distribution. \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.percentage](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-09-16 \\| \\| Aggregation \\| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \\| \| \| Field label \| % of reach from organic \| \| Description \| The number of people who had any content from your Page or about your Page enter their screen through unpaid distribution. \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-09-16 \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| |
| OrganicReachPerc** |
| \| Field label \| % of reach from organic \| \| --- \| --- \| \| Description \| The number of people who had any content from your Page or about your Page enter their screen through unpaid distribution. \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-09-16 \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| |
| Field label | % of reach from organic |
| Description | The number of people who had any content from your Page or about your Page enter their screen through unpaid distribution. |
| Field type | metric |
| Data type | [float.number.percentage](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2024-09-16 |
| Aggregation | [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) |
| \| page_stories** \| \| --- \| \| \\| Field label \\| Content stories \\| \\| --- \\| --- \\| \\| Description \\| The number of stories created about your Page (Stories). \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-03-14 \\| \| \| Field label \| Content stories \| \| Description \| The number of stories created about your Page (Stories). \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-03-14 \| |
| page_stories** |
| \| Field label \| Content stories \| \| --- \| --- \| \| Description \| The number of stories created about your Page (Stories). \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-03-14 \| |
| Field label | Content stories |
| Description | The number of stories created about your Page (Stories). |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2024-03-14 |
| \| PaidReachPerc** \| \| --- \| \| \\| Field label \\| % of reach from paid \\| \\| --- \\| --- \\| \\| Description \\| The number of times any content from your Page or about your Page entered a person's screen through paid distribution such as an ad. \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.percentage](/apidocs/field-data-types#number) \\| \\| ⚠️ Sunset warning \\| This field will be deprecated on 2026-06-30 \\| \\| Aggregation \\| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \\| \| \| Field label \| % of reach from paid \| \| Description \| The number of times any content from your Page or about your Page entered a person's screen through paid distribution such as an ad. \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| \| ⚠️ Sunset warning \| This field will be deprecated on 2026-06-30 \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| |
| PaidReachPerc** |
| \| Field label \| % of reach from paid \| \| --- \| --- \| \| Description \| The number of times any content from your Page or about your Page entered a person's screen through paid distribution such as an ad. \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| \| ⚠️ Sunset warning \| This field will be deprecated on 2026-06-30 \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| |
| Field label | % of reach from paid |
| Description | The number of times any content from your Page or about your Page entered a person's screen through paid distribution such as an ad. |
| Field type | metric |
| Data type | [float.number.percentage](/apidocs/field-data-types#number) |
| ⚠️ Sunset warning | This field will be deprecated on 2026-06-30 |
| Aggregation | [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) |
| \| page_consumptions** \| \| --- \| \| \\| Field label \\| Content clicks \\| \\| --- \\| --- \\| \\| Description \\| The number of times people clicked on any of your content. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-03-14 \\| \| \| Field label \| Content clicks \| \| Description \| The number of times people clicked on any of your content. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-03-14 \| |
| page_consumptions** |
| \| Field label \| Content clicks \| \| --- \| --- \| \| Description \| The number of times people clicked on any of your content. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-03-14 \| |
| Field label | Content clicks |
| Description | The number of times people clicked on any of your content. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2024-03-14 |
| \| ViralReachPerc** \| \| --- \| \| \\| Field label \\| % of reach from viral \\| \\| --- \\| --- \\| \\| Description \\| The number of times any content from your Page or about your Page entered a person's screen with social information attached. \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.percentage](/apidocs/field-data-types#number) \\| \\| ⚠️ Sunset warning \\| This field will be deprecated on 2026-06-30 \\| \\| Aggregation \\| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \\| \| \| Field label \| % of reach from viral \| \| Description \| The number of times any content from your Page or about your Page entered a person's screen with social information attached. \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| \| ⚠️ Sunset warning \| This field will be deprecated on 2026-06-30 \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| |
| ViralReachPerc** |
| \| Field label \| % of reach from viral \| \| --- \| --- \| \| Description \| The number of times any content from your Page or about your Page entered a person's screen with social information attached. \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| \| ⚠️ Sunset warning \| This field will be deprecated on 2026-06-30 \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| |
| Field label | % of reach from viral |
| Description | The number of times any content from your Page or about your Page entered a person's screen with social information attached. |
| Field type | metric |
| Data type | [float.number.percentage](/apidocs/field-data-types#number) |
| ⚠️ Sunset warning | This field will be deprecated on 2026-06-30 |
| Aggregation | [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) |
| \| page_fans** \| \| --- \| \| \\| Field label \\| Total likes \\| \\| --- \\| --- \\| \\| Description \\| The total number of people who have liked your Page. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-11-13 \\| \| \| Field label \| Total likes \| \| Description \| The total number of people who have liked your Page. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-11-13 \| |
| page_fans** |
| \| Field label \| Total likes \| \| --- \| --- \| \| Description \| The total number of people who have liked your Page. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-11-13 \| |
| Field label | Total likes |
| Description | The total number of people who have liked your Page. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-11-13 |
| \| NonViralReachPerc** \| \| --- \| \| \\| Field label \\| % of reach from non-viral \\| \\| --- \\| --- \\| \\| Description \\| The number of times any content from your Page entered a person's screen. \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.percentage](/apidocs/field-data-types#number) \\| \\| ⚠️ Sunset warning \\| This field will be deprecated on 2026-06-30 \\| \\| Aggregation \\| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \\| \| \| Field label \| % of reach from non-viral \| \| Description \| The number of times any content from your Page entered a person's screen. \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| \| ⚠️ Sunset warning \| This field will be deprecated on 2026-06-30 \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| |
| NonViralReachPerc** |
| \| Field label \| % of reach from non-viral \| \| --- \| --- \| \| Description \| The number of times any content from your Page entered a person's screen. \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| \| ⚠️ Sunset warning \| This field will be deprecated on 2026-06-30 \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| |
| Field label | % of reach from non-viral |
| Description | The number of times any content from your Page entered a person's screen. |
| Field type | metric |
| Data type | [float.number.percentage](/apidocs/field-data-types#number) |
| ⚠️ Sunset warning | This field will be deprecated on 2026-06-30 |
| Aggregation | [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) |
| \| page_posts_impressions_unique** \| \| --- \| \| \\| Field label \\| Total reach of posts \\| \\| --- \\| --- \\| \\| Description \\| The number of people who saw any of your Page posts. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| ⚠️ Sunset warning \\| This field will be deprecated on 2026-06-30 \\| \\| Aggregation \\| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \\| \| \| Field label \| Total reach of posts \| \| Description \| The number of people who saw any of your Page posts. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| ⚠️ Sunset warning \| This field will be deprecated on 2026-06-30 \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| |
| page_posts_impressions_unique** |
| \| Field label \| Total reach of posts \| \| --- \| --- \| \| Description \| The number of people who saw any of your Page posts. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| ⚠️ Sunset warning \| This field will be deprecated on 2026-06-30 \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| |
| Field label | Total reach of posts |
| Description | The number of people who saw any of your Page posts. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| ⚠️ Sunset warning | This field will be deprecated on 2026-06-30 |
| Aggregation | [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) |
| \| page_posts_impressions_paid_unique** \| \| --- \| \| \\| Field label \\| Paid reach of posts \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| ⚠️ Sunset warning \\| This field will be deprecated on 2026-06-30 \\| \\| Aggregation \\| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \\| \| \| Field label \| Paid reach of posts \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| ⚠️ Sunset warning \| This field will be deprecated on 2026-06-30 \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| |
| page_posts_impressions_paid_unique** |
| \| Field label \| Paid reach of posts \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| ⚠️ Sunset warning \| This field will be deprecated on 2026-06-30 \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| |
| Field label | Paid reach of posts |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| ⚠️ Sunset warning | This field will be deprecated on 2026-06-30 |
| Aggregation | [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) |
| \| page_places_checkin_mobile** \| \| --- \| \| \\| Field label \\| Check-ins using mobile \\| \\| --- \\| --- \\| \\| Description \\| The number of times people checked into a place using mobile phones. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-03-14 \\| \| \| Field label \| Check-ins using mobile \| \| Description \| The number of times people checked into a place using mobile phones. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-03-14 \| |
| page_places_checkin_mobile** |
| \| Field label \| Check-ins using mobile \| \| --- \| --- \| \| Description \| The number of times people checked into a place using mobile phones. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-03-14 \| |
| Field label | Check-ins using mobile |
| Description | The number of times people checked into a place using mobile phones. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2024-03-14 |
| \| page_posts_impressions_organic_unique** \| \| --- \| \| \\| Field label \\| Organic reach of posts \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-09-16 \\| \\| Aggregation \\| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \\| \| \| Field label \| Organic reach of posts \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-09-16 \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| |
| page_posts_impressions_organic_unique** |
| \| Field label \| Organic reach of posts \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-09-16 \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| |
| Field label | Organic reach of posts |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2024-09-16 |
| Aggregation | [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) |
| \| post_video_watch_10s_rate_click_to_play** \| \| --- \| \| \\| Field label \\| Clicked to play watch 10s rate \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-04-18 \\| \| \| Field label \| Clicked to play watch 10s rate \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-04-18 \| |
| post_video_watch_10s_rate_click_to_play** |
| \| Field label \| Clicked to play watch 10s rate \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-04-18 \| |
| Field label | Clicked to play watch 10s rate |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2024-04-18 |
| \| page_posts_impressions_viral_unique** \| \| --- \| \| \\| Field label \\| Viral reach of posts \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| ⚠️ Sunset warning \\| This field will be deprecated on 2026-06-30 \\| \\| Aggregation \\| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \\| \| \| Field label \| Viral reach of posts \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| ⚠️ Sunset warning \| This field will be deprecated on 2026-06-30 \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| |
| page_posts_impressions_viral_unique** |
| \| Field label \| Viral reach of posts \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| ⚠️ Sunset warning \| This field will be deprecated on 2026-06-30 \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| |
| Field label | Viral reach of posts |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| ⚠️ Sunset warning | This field will be deprecated on 2026-06-30 |
| Aggregation | [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) |
| \| post_video_watch_10s_rate_unique** \| \| --- \| \| \\| Field label \\| Unique watch 10s rate \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-04-18 \\| \| \| Field label \| Unique watch 10s rate \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-04-18 \| |
| post_video_watch_10s_rate_unique** |
| \| Field label \| Unique watch 10s rate \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-04-18 \| |
| Field label | Unique watch 10s rate |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2024-04-18 |
| \| page_posts_impressions_nonviral_unique** \| \| --- \| \| \\| Field label \\| Non-viral reach of posts \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| ⚠️ Sunset warning \\| This field will be deprecated on 2026-06-30 \\| \\| Aggregation \\| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \\| \| \| Field label \| Non-viral reach of posts \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| ⚠️ Sunset warning \| This field will be deprecated on 2026-06-30 \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| |
| page_posts_impressions_nonviral_unique** |
| \| Field label \| Non-viral reach of posts \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| ⚠️ Sunset warning \| This field will be deprecated on 2026-06-30 \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| |
| Field label | Non-viral reach of posts |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| ⚠️ Sunset warning | This field will be deprecated on 2026-06-30 |
| Aggregation | [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) |
| \| post_video_views_10s_autoplayed** \| \| --- \| \| \\| Field label \\| Auto-played 10s video views \\| \\| --- \\| --- \\| \\| Description \\| The number of times your Page's videos automatically played for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-04-18 \\| \| \| Field label \| Auto-played 10s video views \| \| Description \| The number of times your Page's videos automatically played for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-04-18 \| |
| post_video_views_10s_autoplayed** |
| \| Field label \| Auto-played 10s video views \| \| --- \| --- \| \| Description \| The number of times your Page's videos automatically played for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-04-18 \| |
| Field label | Auto-played 10s video views |
| Description | The number of times your Page's videos automatically played for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2024-04-18 |
| \| page_views_unique** \| \| --- \| \| \\| Field label \\| People visiting your page \\| \\| --- \\| --- \\| \\| Description \\| Page Views from users logged in to Facebook. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-03-14 \\| \\| Aggregation \\| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \\| \| \| Field label \| People visiting your page \| \| Description \| Page Views from users logged in to Facebook. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-03-14 \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| |
| page_views_unique** |
| \| Field label \| People visiting your page \| \| --- \| --- \| \| Description \| Page Views from users logged in to Facebook. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-03-14 \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| |
| Field label | People visiting your page |
| Description | Page Views from users logged in to Facebook. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2024-03-14 |
| Aggregation | [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) |
| \| post_video_views_10s** \| \| --- \| \| \\| Field label \\| Total 10s video views \\| \\| --- \\| --- \\| \\| Description \\| The number of times your video was watched for an aggregate of at least 10 seconds, or for nearly its total length, whichever happened first. Returns 0 for reshared videos. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-04-18 \\| \| \| Field label \| Total 10s video views \| \| Description \| The number of times your video was watched for an aggregate of at least 10 seconds, or for nearly its total length, whichever happened first. Returns 0 for reshared videos. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-04-18 \| |
| post_video_views_10s** |
| \| Field label \| Total 10s video views \| \| --- \| --- \| \| Description \| The number of times your video was watched for an aggregate of at least 10 seconds, or for nearly its total length, whichever happened first. Returns 0 for reshared videos. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-04-18 \| |
| Field label | Total 10s video views |
| Description | The number of times your video was watched for an aggregate of at least 10 seconds, or for nearly its total length, whichever happened first. Returns 0 for reshared videos. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2024-04-18 |
| \| FansReachedPerc** \| \| --- \| \| \\| Field label \\| Reach div. by page likers (fans) \\| \\| --- \\| --- \\| \\| Description \\| Reach divided by likes of your page. \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.percentage](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-11-13 \\| \| \| Field label \| Reach div. by page likers (fans) \| \| Description \| Reach divided by likes of your page. \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-11-13 \| |
| FansReachedPerc** |
| \| Field label \| Reach div. by page likers (fans) \| \| --- \| --- \| \| Description \| Reach divided by likes of your page. \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-11-13 \| |
| Field label | Reach div. by page likers (fans) |
| Description | Reach divided by likes of your page. |
| Field type | metric |
| Data type | [float.number.percentage](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-11-13 |
| \| page_posts_impressions_viral** \| \| --- \| \| \\| Field label \\| Viral impressions of posts \\| \\| --- \\| --- \\| \\| Description \\| The number of times your Page's posts entered a person's screen with social information attached. Social information displays when a person's friend interacted with you Page or post. This includes when someone's friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| ⚠️ Sunset warning \\| This field will be deprecated on 2026-06-30 \\| \| \| Field label \| Viral impressions of posts \| \| Description \| The number of times your Page's posts entered a person's screen with social information attached. Social information displays when a person's friend interacted with you Page or post. This includes when someone's friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| ⚠️ Sunset warning \| This field will be deprecated on 2026-06-30 \| |
| page_posts_impressions_viral** |
| \| Field label \| Viral impressions of posts \| \| --- \| --- \| \| Description \| The number of times your Page's posts entered a person's screen with social information attached. Social information displays when a person's friend interacted with you Page or post. This includes when someone's friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| ⚠️ Sunset warning \| This field will be deprecated on 2026-06-30 \| |
| Field label | Viral impressions of posts |
| Description | The number of times your Page's posts entered a person's screen with social information attached. Social information displays when a person's friend interacted with you Page or post. This includes when someone's friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| ⚠️ Sunset warning | This field will be deprecated on 2026-06-30 |
| \| ViralReachAmplification** \| \| --- \| \| \\| Field label \\| Viral reach amplification % \\| \\| --- \\| --- \\| \\| Description \\| Rate at which your reach was amplified by viral reach. \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.percentage](/apidocs/field-data-types#number) \\| \\| ⚠️ Sunset warning \\| This field will be deprecated on 2026-06-30 \\| \\| Aggregation \\| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \\| \| \| Field label \| Viral reach amplification % \| \| Description \| Rate at which your reach was amplified by viral reach. \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| \| ⚠️ Sunset warning \| This field will be deprecated on 2026-06-30 \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| |
| ViralReachAmplification** |
| \| Field label \| Viral reach amplification % \| \| --- \| --- \| \| Description \| Rate at which your reach was amplified by viral reach. \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| \| ⚠️ Sunset warning \| This field will be deprecated on 2026-06-30 \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| |
| Field label | Viral reach amplification % |
| Description | Rate at which your reach was amplified by viral reach. |
| Field type | metric |
| Data type | [float.number.percentage](/apidocs/field-data-types#number) |
| ⚠️ Sunset warning | This field will be deprecated on 2026-06-30 |
| Aggregation | [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) |
| \| page_impressions_nonviral** \| \| --- \| \| \\| Field label \\| Non-viral impressions \\| \\| --- \\| --- \\| \\| Description \\| The number of times your Page's posts entered a person's screen. This does not include content created about your Page with social information attached. Social information displays when a person's friend interacted with you Page or post. This includes when someone's friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-11-13 \\| \| \| Field label \| Non-viral impressions \| \| Description \| The number of times your Page's posts entered a person's screen. This does not include content created about your Page with social information attached. Social information displays when a person's friend interacted with you Page or post. This includes when someone's friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-11-13 \| |
| page_impressions_nonviral** |
| \| Field label \| Non-viral impressions \| \| --- \| --- \| \| Description \| The number of times your Page's posts entered a person's screen. This does not include content created about your Page with social information attached. Social information displays when a person's friend interacted with you Page or post. This includes when someone's friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-11-13 \| |
| Field label | Non-viral impressions |
| Description | The number of times your Page's posts entered a person's screen. This does not include content created about your Page with social information attached. Social information displays when a person's friend interacted with you Page or post. This includes when someone's friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-11-13 |
| \| NonViralReachAmplification** \| \| --- \| \| \\| Field label \\| Non-viral reach amplification % \\| \\| --- \\| --- \\| \\| Description \\| Rate at which your reach was amplified by non-viral reach. \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.percentage](/apidocs/field-data-types#number) \\| \\| ⚠️ Sunset warning \\| This field will be deprecated on 2026-06-30 \\| \\| Aggregation \\| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \\| \| \| Field label \| Non-viral reach amplification % \| \| Description \| Rate at which your reach was amplified by non-viral reach. \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| \| ⚠️ Sunset warning \| This field will be deprecated on 2026-06-30 \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| |
| NonViralReachAmplification** |
| \| Field label \| Non-viral reach amplification % \| \| --- \| --- \| \| Description \| Rate at which your reach was amplified by non-viral reach. \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| \| ⚠️ Sunset warning \| This field will be deprecated on 2026-06-30 \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| |
| Field label | Non-viral reach amplification % |
| Description | Rate at which your reach was amplified by non-viral reach. |
| Field type | metric |
| Data type | [float.number.percentage](/apidocs/field-data-types#number) |
| ⚠️ Sunset warning | This field will be deprecated on 2026-06-30 |
| Aggregation | [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) |
| \| page_impressions** \| \| --- \| \| \\| Field label \\| Total impressions \\| \\| --- \\| --- \\| \\| Description \\| The total number of impressions seen of any content associated with your Page. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-11-13 \\| \| \| Field label \| Total impressions \| \| Description \| The total number of impressions seen of any content associated with your Page. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-11-13 \| |
| page_impressions** |
| \| Field label \| Total impressions \| \| --- \| --- \| \| Description \| The total number of impressions seen of any content associated with your Page. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-11-13 \| |
| Field label | Total impressions |
| Description | The total number of impressions seen of any content associated with your Page. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-11-13 |
| \| post_impressions_fan_unique** \| \| --- \| \| \\| Field label \\| Post reach (page likers [fans] only) \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| ⚠️ Sunset warning \\| This field will be deprecated on 2026-06-30 \\| \| \| Field label \| Post reach (page likers [fans] only) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| ⚠️ Sunset warning \| This field will be deprecated on 2026-06-30 \| |
| post_impressions_fan_unique** |
| \| Field label \| Post reach (page likers [fans] only) \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| ⚠️ Sunset warning \| This field will be deprecated on 2026-06-30 \| |
| Field label | Post reach (page likers [fans] only) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| ⚠️ Sunset warning | This field will be deprecated on 2026-06-30 |
| \| post_photo_views_unique** \| \| --- \| \| \\| Field label \\| Post unique photo views \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-09-16 \\| \\| Aggregation \\| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \\| \| \| Field label \| Post unique photo views \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-09-16 \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| |
| post_photo_views_unique** |
| \| Field label \| Post unique photo views \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-09-16 \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| |
| Field label | Post unique photo views |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2024-09-16 |
| Aggregation | [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) |
| \| post_impressions_fan** \| \| --- \| \| \\| Field label \\| Post impressions (page likers [fans] only) \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-11-13 \\| \| \| Field label \| Post impressions (page likers [fans] only) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-11-13 \| |
| post_impressions_fan** |
| \| Field label \| Post impressions (page likers [fans] only) \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-11-13 \| |
| Field label | Post impressions (page likers [fans] only) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-11-13 |
| \| post_comments_on_shares** \| \| --- \| \| \\| Field label \\| Comments on post shares \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-03-14 \\| \| \| Field label \| Comments on post shares \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-03-14 \| |
| post_comments_on_shares** |
| \| Field label \| Comments on post shares \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-03-14 \| |
| Field label | Comments on post shares |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2024-03-14 |
| \| page_engaged_users** \| \| --- \| \| \\| Field label \\| Engaged users \\| \\| --- \\| --- \\| \\| Description \\| The number of people who engaged with your Page. Engagement includes any click. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-03-14 \\| \| \| Field label \| Engaged users \| \| Description \| The number of people who engaged with your Page. Engagement includes any click. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-03-14 \| |
| page_engaged_users** |
| \| Field label \| Engaged users \| \| --- \| --- \| \| Description \| The number of people who engaged with your Page. Engagement includes any click. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-03-14 \| |
| Field label | Engaged users |
| Description | The number of people who engaged with your Page. Engagement includes any click. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2024-03-14 |
| \| page_video_play_clicks** \| \| --- \| \| \\| Field label \\| Video play clicks \\| \\| --- \\| --- \\| \\| Description \\| The number of clicks, taps, or swipes on your video content. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-09-16 \\| \| \| Field label \| Video play clicks \| \| Description \| The number of clicks, taps, or swipes on your video content. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-09-16 \| |
| page_video_play_clicks** |
| \| Field label \| Video play clicks \| \| --- \| --- \| \| Description \| The number of clicks, taps, or swipes on your video content. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-09-16 \| |
| Field label | Video play clicks |
| Description | The number of clicks, taps, or swipes on your video content. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2024-09-16 |
| \| EngagedUserPerc** \| \| --- \| \| \\| Field label \\| Engagement rate (% of reached people who clicked) \\| \\| --- \\| --- \\| \\| Description \\| Percent of reached people who engaged with your page or post. \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.percentage](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-03-14 \\| \\| Aggregation \\| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \\| \| \| Field label \| Engagement rate (% of reached people who clicked) \| \| Description \| Percent of reached people who engaged with your page or post. \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-03-14 \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| |
| EngagedUserPerc** |
| \| Field label \| Engagement rate (% of reached people who clicked) \| \| --- \| --- \| \| Description \| Percent of reached people who engaged with your page or post. \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-03-14 \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| |
| Field label | Engagement rate (% of reached people who clicked) |
| Description | Percent of reached people who engaged with your page or post. |
| Field type | metric |
| Data type | [float.number.percentage](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2024-03-14 |
| Aggregation | [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) |
| \| page_all_clicks** \| \| --- \| \| \\| Field label \\| All clicks \\| \\| --- \\| --- \\| \\| Description \\| Total number of clicks on all content types in the page such as links, videos, images, etc. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-09-16 \\| \| \| Field label \| All clicks \| \| Description \| Total number of clicks on all content types in the page such as links, videos, images, etc. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-09-16 \| |
| page_all_clicks** |
| \| Field label \| All clicks \| \| --- \| --- \| \| Description \| Total number of clicks on all content types in the page such as links, videos, images, etc. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-09-16 \| |
| Field label | All clicks |
| Description | Total number of clicks on all content types in the page such as links, videos, images, etc. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2024-09-16 |
| \| page_negative_feedback_unique** \| \| --- \| \| \\| Field label \\| People taking negative actions \\| \\| --- \\| --- \\| \\| Description \\| The number of people who took a negative action (e.g., un-liked or hid a post). \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-09-16 \\| \\| Aggregation \\| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \\| \| \| Field label \| People taking negative actions \| \| Description \| The number of people who took a negative action (e.g., un-liked or hid a post). \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-09-16 \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| |
| page_negative_feedback_unique** |
| \| Field label \| People taking negative actions \| \| --- \| --- \| \| Description \| The number of people who took a negative action (e.g., un-liked or hid a post). \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-09-16 \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| |
| Field label | People taking negative actions |
| Description | The number of people who took a negative action (e.g., un-liked or hid a post). |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2024-09-16 |
| Aggregation | [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) |
| \| page_likes** \| \| --- \| \| \\| Field label \\| Likes \\| \\| --- \\| --- \\| \\| Description \\| The number of times people took the positive feedback action to like a story or post on the page. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-03-14 \\| \| \| Field label \| Likes \| \| Description \| The number of times people took the positive feedback action to like a story or post on the page. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-03-14 \| |
| page_likes** |
| \| Field label \| Likes \| \| --- \| --- \| \| Description \| The number of times people took the positive feedback action to like a story or post on the page. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-03-14 \| |
| Field label | Likes |
| Description | The number of times people took the positive feedback action to like a story or post on the page. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2024-03-14 |
| \| page_messages_total_messaging_connections** \| \| --- \| \| \\| Field label \\| Messaging connection count \\| \\| --- \\| --- \\| \\| Description \\| The number of people who have sent a message to your business, not including people who have blocked or reported your business on Messenger. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-11-13 \\| \| \| Field label \| Messaging connection count \| \| Description \| The number of people who have sent a message to your business, not including people who have blocked or reported your business on Messenger. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-11-13 \| |
| page_messages_total_messaging_connections** |
| \| Field label \| Messaging connection count \| \| --- \| --- \| \| Description \| The number of people who have sent a message to your business, not including people who have blocked or reported your business on Messenger. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-11-13 \| |
| Field label | Messaging connection count |
| Description | The number of people who have sent a message to your business, not including people who have blocked or reported your business on Messenger. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-11-13 |
| \| page_places_checkin_mobile_unique** \| \| --- \| \| \\| Field label \\| People checking in using mobile \\| \\| --- \\| --- \\| \\| Description \\| The number of people who checked into a place using mobile phones. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-03-14 \\| \\| Aggregation \\| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \\| \| \| Field label \| People checking in using mobile \| \| Description \| The number of people who checked into a place using mobile phones. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-03-14 \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| |
| page_places_checkin_mobile_unique** |
| \| Field label \| People checking in using mobile \| \| --- \| --- \| \| Description \| The number of people who checked into a place using mobile phones. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-03-14 \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| |
| Field label | People checking in using mobile |
| Description | The number of people who checked into a place using mobile phones. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2024-03-14 |
| Aggregation | [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) |
| \| page_places_checkin_total_unique** \| \| --- \| \| \\| Field label \\| People checking in \\| \\| --- \\| --- \\| \\| Description \\| The number of people who checked into a place. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-09-16 \\| \\| Aggregation \\| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \\| \| \| Field label \| People checking in \| \| Description \| The number of people who checked into a place. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-09-16 \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| |
| page_places_checkin_total_unique** |
| \| Field label \| People checking in \| \| --- \| --- \| \| Description \| The number of people who checked into a place. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-09-16 \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| |
| Field label | People checking in |
| Description | The number of people who checked into a place. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2024-09-16 |
| Aggregation | [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) |
| \| reels_impressions_unique** \| \| --- \| \| \\| Field label \\| Reels reach \\| \\| --- \\| --- \\| \\| Description \\| The number of people who saw your reel at least once, whether or not the person played your reel. This metric is different from impressions, which includes multiple views of your reel by the same person. This metric is estimated. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| ⚠️ Sunset warning \\| This field will be deprecated on 2026-06-30 \\| \| \| Field label \| Reels reach \| \| Description \| The number of people who saw your reel at least once, whether or not the person played your reel. This metric is different from impressions, which includes multiple views of your reel by the same person. This metric is estimated. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| ⚠️ Sunset warning \| This field will be deprecated on 2026-06-30 \| |
| reels_impressions_unique** |
| \| Field label \| Reels reach \| \| --- \| --- \| \| Description \| The number of people who saw your reel at least once, whether or not the person played your reel. This metric is different from impressions, which includes multiple views of your reel by the same person. This metric is estimated. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| ⚠️ Sunset warning \| This field will be deprecated on 2026-06-30 \| |
| Field label | Reels reach |
| Description | The number of people who saw your reel at least once, whether or not the person played your reel. This metric is different from impressions, which includes multiple views of your reel by the same person. This metric is estimated. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| ⚠️ Sunset warning | This field will be deprecated on 2026-06-30 |
| \| post_video_watch_10s_rate_autoplayed** \| \| --- \| \| \\| Field label \\| Auto-played watch 10s rate \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-04-18 \\| \| \| Field label \| Auto-played watch 10s rate \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-04-18 \| |
| post_video_watch_10s_rate_autoplayed** |
| \| Field label \| Auto-played watch 10s rate \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-04-18 \| |
| Field label | Auto-played watch 10s rate |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2024-04-18 |
| \| post_video_watch_10s_rate_organic** \| \| --- \| \| \\| Field label \\| Organic watch 10s rate \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-04-18 \\| \| \| Field label \| Organic watch 10s rate \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-04-18 \| |
| post_video_watch_10s_rate_organic** |
| \| Field label \| Organic watch 10s rate \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-04-18 \| |
| Field label | Organic watch 10s rate |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2024-04-18 |
| \| PostOrganicReachPerc** \| \| --- \| \| \\| Field label \\| % of reach from organic \\| \\| --- \\| --- \\| \\| Description \\| Percentage of people who had your posts enter their screen through unpaid distribution. \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.percentage](/apidocs/field-data-types#number) \\| \\| ⚠️ Sunset warning \\| This field will be deprecated on 2026-06-30 \\| \\| Aggregation \\| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \\| \| \| Field label \| % of reach from organic \| \| Description \| Percentage of people who had your posts enter their screen through unpaid distribution. \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| \| ⚠️ Sunset warning \| This field will be deprecated on 2026-06-30 \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| |
| PostOrganicReachPerc** |
| \| Field label \| % of reach from organic \| \| --- \| --- \| \| Description \| Percentage of people who had your posts enter their screen through unpaid distribution. \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| \| ⚠️ Sunset warning \| This field will be deprecated on 2026-06-30 \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| |
| Field label | % of reach from organic |
| Description | Percentage of people who had your posts enter their screen through unpaid distribution. |
| Field type | metric |
| Data type | [float.number.percentage](/apidocs/field-data-types#number) |
| ⚠️ Sunset warning | This field will be deprecated on 2026-06-30 |
| Aggregation | [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) |
| \| post_video_watch_10s_rate** \| \| --- \| \| \\| Field label \\| Watch 10s rate \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-04-18 \\| \| \| Field label \| Watch 10s rate \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-04-18 \| |
| post_video_watch_10s_rate** |
| \| Field label \| Watch 10s rate \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-04-18 \| |
| Field label | Watch 10s rate |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2024-04-18 |
| \| post_impressions_organic** \| \| --- \| \| \\| Field label \\| Post organic impressions \\| \\| --- \\| --- \\| \\| Description \\| The number of times your post was on screen through organic distribution. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-11-13 \\| \| \| Field label \| Post organic impressions \| \| Description \| The number of times your post was on screen through organic distribution. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-11-13 \| |
| post_impressions_organic** |
| \| Field label \| Post organic impressions \| \| --- \| --- \| \| Description \| The number of times your post was on screen through organic distribution. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-11-13 \| |
| Field label | Post organic impressions |
| Description | The number of times your post was on screen through organic distribution. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-11-13 |
| \| post_video_views_10s_click_to_play** \| \| --- \| \| \\| Field label \\| Clicked to play 10s video views \\| \\| --- \\| --- \\| \\| Description \\| The number of times your Page's videos played for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds, after people clicked play. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-04-18 \\| \| \| Field label \| Clicked to play 10s video views \| \| Description \| The number of times your Page's videos played for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds, after people clicked play. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-04-18 \| |
| post_video_views_10s_click_to_play** |
| \| Field label \| Clicked to play 10s video views \| \| --- \| --- \| \| Description \| The number of times your Page's videos played for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds, after people clicked play. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-04-18 \| |
| Field label | Clicked to play 10s video views |
| Description | The number of times your Page's videos played for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds, after people clicked play. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2024-04-18 |
| \| post_impressions_organic_unique** \| \| --- \| \| \\| Field label \\| Post organic reach \\| \\| --- \\| --- \\| \\| Description \\| Counts reach from the organic distribution of your Facebook content, including posts, stories and ads. Reach from shares is counted towards organic content only. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| ⚠️ Sunset warning \\| This field will be deprecated on 2026-06-30 \\| \\| Aggregation \\| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \\| \| \| Field label \| Post organic reach \| \| Description \| Counts reach from the organic distribution of your Facebook content, including posts, stories and ads. Reach from shares is counted towards organic content only. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| ⚠️ Sunset warning \| This field will be deprecated on 2026-06-30 \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| |
| post_impressions_organic_unique** |
| \| Field label \| Post organic reach \| \| --- \| --- \| \| Description \| Counts reach from the organic distribution of your Facebook content, including posts, stories and ads. Reach from shares is counted towards organic content only. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| ⚠️ Sunset warning \| This field will be deprecated on 2026-06-30 \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| |
| Field label | Post organic reach |
| Description | Counts reach from the organic distribution of your Facebook content, including posts, stories and ads. Reach from shares is counted towards organic content only. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| ⚠️ Sunset warning | This field will be deprecated on 2026-06-30 |
| Aggregation | [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) |
| \| post_video_views_10s_paid** \| \| --- \| \| \\| Field label \\| Paid 10s video views \\| \\| --- \\| --- \\| \\| Description \\| The number of times your Page's promoted videos played for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-04-18 \\| \| \| Field label \| Paid 10s video views \| \| Description \| The number of times your Page's promoted videos played for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-04-18 \| |
| post_video_views_10s_paid** |
| \| Field label \| Paid 10s video views \| \| --- \| --- \| \| Description \| The number of times your Page's promoted videos played for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-04-18 \| |
| Field label | Paid 10s video views |
| Description | The number of times your Page's promoted videos played for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2024-04-18 |
| \| post_video_views_10s_unique** \| \| --- \| \| \\| Field label \\| Unique 10s video views \\| \\| --- \\| --- \\| \\| Description \\| The number of people who viewed your Page's videos for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-04-18 \\| \| \| Field label \| Unique 10s video views \| \| Description \| The number of people who viewed your Page's videos for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-04-18 \| |
| post_video_views_10s_unique** |
| \| Field label \| Unique 10s video views \| \| --- \| --- \| \| Description \| The number of people who viewed your Page's videos for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-04-18 \| |
| Field label | Unique 10s video views |
| Description | The number of people who viewed your Page's videos for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2024-04-18 |
| \| page_video_watch_30s_rate_unique** \| \| --- \| \| \\| Field label \\| Unique watch 30s rate \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \\| ⚠️ Sunset warning \\| This field will be deprecated on 2026-06-30 \\| \| \| Field label \| Unique watch 30s rate \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| ⚠️ Sunset warning \| This field will be deprecated on 2026-06-30 \| |
| page_video_watch_30s_rate_unique** |
| \| Field label \| Unique watch 30s rate \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| ⚠️ Sunset warning \| This field will be deprecated on 2026-06-30 \| |
| Field label | Unique watch 30s rate |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| ⚠️ Sunset warning | This field will be deprecated on 2026-06-30 |
| \| page_posts_impressions_nonviral** \| \| --- \| \| \\| Field label \\| Non-viral impressions of posts \\| \\| --- \\| --- \\| \\| Description \\| The number of times your Page's posts entered a person's screen. This does not include content created about your Page with social information attached. Social information displays when a person's friend interacted with you Page or post. This includes when someone's friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| ⚠️ Sunset warning \\| This field will be deprecated on 2026-06-30 \\| \| \| Field label \| Non-viral impressions of posts \| \| Description \| The number of times your Page's posts entered a person's screen. This does not include content created about your Page with social information attached. Social information displays when a person's friend interacted with you Page or post. This includes when someone's friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| ⚠️ Sunset warning \| This field will be deprecated on 2026-06-30 \| |
| page_posts_impressions_nonviral** |
| \| Field label \| Non-viral impressions of posts \| \| --- \| --- \| \| Description \| The number of times your Page's posts entered a person's screen. This does not include content created about your Page with social information attached. Social information displays when a person's friend interacted with you Page or post. This includes when someone's friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| ⚠️ Sunset warning \| This field will be deprecated on 2026-06-30 \| |
| Field label | Non-viral impressions of posts |
| Description | The number of times your Page's posts entered a person's screen. This does not include content created about your Page with social information attached. Social information displays when a person's friend interacted with you Page or post. This includes when someone's friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| ⚠️ Sunset warning | This field will be deprecated on 2026-06-30 |
| \| page_posts_impressions_organic** \| \| --- \| \| \\| Field label \\| Organic impressions of posts \\| \\| --- \\| --- \\| \\| Description \\| The number of times your Page's posts entered a person's screen through unpaid distribution. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-09-16 \\| \| \| Field label \| Organic impressions of posts \| \| Description \| The number of times your Page's posts entered a person's screen through unpaid distribution. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-09-16 \| |
| page_posts_impressions_organic** |
| \| Field label \| Organic impressions of posts \| \| --- \| --- \| \| Description \| The number of times your Page's posts entered a person's screen through unpaid distribution. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-09-16 \| |
| Field label | Organic impressions of posts |
| Description | The number of times your Page's posts entered a person's screen through unpaid distribution. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2024-09-16 |
| \| page_posts_impressions** \| \| --- \| \| \\| Field label \\| Total impressions of posts \\| \\| --- \\| --- \\| \\| Description \\| The number of times your Page's posts entered a person's screen. Posts include statuses, photos, links, videos and more. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| ⚠️ Sunset warning \\| This field will be deprecated on 2026-06-30 \\| \| \| Field label \| Total impressions of posts \| \| Description \| The number of times your Page's posts entered a person's screen. Posts include statuses, photos, links, videos and more. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| ⚠️ Sunset warning \| This field will be deprecated on 2026-06-30 \| |
| page_posts_impressions** |
| \| Field label \| Total impressions of posts \| \| --- \| --- \| \| Description \| The number of times your Page's posts entered a person's screen. Posts include statuses, photos, links, videos and more. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| ⚠️ Sunset warning \| This field will be deprecated on 2026-06-30 \| |
| Field label | Total impressions of posts |
| Description | The number of times your Page's posts entered a person's screen. Posts include statuses, photos, links, videos and more. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| ⚠️ Sunset warning | This field will be deprecated on 2026-06-30 |
| \| page_impressions_viral** \| \| --- \| \| \\| Field label \\| Viral impressions \\| \\| --- \\| --- \\| \\| Description \\| The number of impressions of a story published by a friend about your Page. These stories include liking your Page, posting to your Page's Timeline, liking, commenting on or sharing one of your Page posts, answering a Question you posted, RSVPing to one of your events, mentioning your Page, phototagging your Page or checking in at your Place. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-11-13 \\| \| \| Field label \| Viral impressions \| \| Description \| The number of impressions of a story published by a friend about your Page. These stories include liking your Page, posting to your Page's Timeline, liking, commenting on or sharing one of your Page posts, answering a Question you posted, RSVPing to one of your events, mentioning your Page, phototagging your Page or checking in at your Place. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-11-13 \| |
| page_impressions_viral** |
| \| Field label \| Viral impressions \| \| --- \| --- \| \| Description \| The number of impressions of a story published by a friend about your Page. These stories include liking your Page, posting to your Page's Timeline, liking, commenting on or sharing one of your Page posts, answering a Question you posted, RSVPing to one of your events, mentioning your Page, phototagging your Page or checking in at your Place. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-11-13 \| |
| Field label | Viral impressions |
| Description | The number of impressions of a story published by a friend about your Page. These stories include liking your Page, posting to your Page's Timeline, liking, commenting on or sharing one of your Page posts, answering a Question you posted, RSVPing to one of your events, mentioning your Page, phototagging your Page or checking in at your Place. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-11-13 |
| \| page_impressions_paid** \| \| --- \| \| \\| Field label \\| Paid impressions \\| \\| --- \\| --- \\| \\| Description \\| The number of impressions of a Sponsored Story or Ad pointing to your Page. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-11-13 \\| \| \| Field label \| Paid impressions \| \| Description \| The number of impressions of a Sponsored Story or Ad pointing to your Page. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-11-13 \| |
| page_impressions_paid** |
| \| Field label \| Paid impressions \| \| --- \| --- \| \| Description \| The number of impressions of a Sponsored Story or Ad pointing to your Page. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-11-13 \| |
| Field label | Paid impressions |
| Description | The number of impressions of a Sponsored Story or Ad pointing to your Page. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-11-13 |
| \| page_views** \| \| --- \| \| \\| Field label \\| Total page views \\| \\| --- \\| --- \\| \\| Description \\| Number of times any tabs (e.g. Timeline, photo) of page's profile has been visited. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-09-16 \\| \| \| Field label \| Total page views \| \| Description \| Number of times any tabs (e.g. Timeline, photo) of page's profile has been visited. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-09-16 \| |
| page_views** |
| \| Field label \| Total page views \| \| --- \| --- \| \| Description \| Number of times any tabs (e.g. Timeline, photo) of page's profile has been visited. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-09-16 \| |
| Field label | Total page views |
| Description | Number of times any tabs (e.g. Timeline, photo) of page's profile has been visited. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2024-09-16 |
| \| post_engaged_users** \| \| --- \| \| \\| Field label \\| Post engaged users \\| \\| --- \\| --- \\| \\| Description \\| The number of people who clicked anywhere in your posts. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-09-16 \\| \| \| Field label \| Post engaged users \| \| Description \| The number of people who clicked anywhere in your posts. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-09-16 \| |
| post_engaged_users** |
| \| Field label \| Post engaged users \| \| --- \| --- \| \| Description \| The number of people who clicked anywhere in your posts. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-09-16 \| |
| Field label | Post engaged users |
| Description | The number of people who clicked anywhere in your posts. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2024-09-16 |
| \| post_other_clicks_unique** \| \| --- \| \| \\| Field label \\| Post unique other clicks \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-09-16 \\| \\| Aggregation \\| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \\| \| \| Field label \| Post unique other clicks \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-09-16 \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| |
| post_other_clicks_unique** |
| \| Field label \| Post unique other clicks \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-09-16 \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| |
| Field label | Post unique other clicks |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2024-09-16 |
| Aggregation | [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) |
| \| post_shares_on_shares** \| \| --- \| \| \\| Field label \\| Shares on post shares \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-03-14 \\| \| \| Field label \| Shares on post shares \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-03-14 \| |
| post_shares_on_shares** |
| \| Field label \| Shares on post shares \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-03-14 \| |
| Field label | Shares on post shares |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2024-03-14 |
| \| post_likes_on_shares** \| \| --- \| \| \\| Field label \\| Likes on post shares \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-03-14 \\| \| \| Field label \| Likes on post shares \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-03-14 \| |
| post_likes_on_shares** |
| \| Field label \| Likes on post shares \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-03-14 \| |
| Field label | Likes on post shares |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2024-03-14 |
| \| page_consumptions_unique** \| \| --- \| \| \\| Field label \\| People clicking your content \\| \\| --- \\| --- \\| \\| Description \\| The number of people who clicked on any of your content. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-09-16 \\| \\| Aggregation \\| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \\| \| \| Field label \| People clicking your content \| \| Description \| The number of people who clicked on any of your content. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-09-16 \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| |
| page_consumptions_unique** |
| \| Field label \| People clicking your content \| \| --- \| --- \| \| Description \| The number of people who clicked on any of your content. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-09-16 \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| |
| Field label | People clicking your content |
| Description | The number of people who clicked on any of your content. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2024-09-16 |
| Aggregation | [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) |
| \| page_photo_view_clicks** \| \| --- \| \| \\| Field label \\| Photo view clicks \\| \\| --- \\| --- \\| \\| Description \\| The number of clicks, taps, or swipes on your photo content. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-09-16 \\| \| \| Field label \| Photo view clicks \| \| Description \| The number of clicks, taps, or swipes on your photo content. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-09-16 \| |
| page_photo_view_clicks** |
| \| Field label \| Photo view clicks \| \| --- \| --- \| \| Description \| The number of clicks, taps, or swipes on your photo content. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-09-16 \| |
| Field label | Photo view clicks |
| Description | The number of clicks, taps, or swipes on your photo content. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2024-09-16 |
| \| page_link_clicks** \| \| --- \| \| \\| Field label \\| Link clicks \\| \\| --- \\| --- \\| \\| Description \\| The number of clicks, taps, or swipes on links within your content. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-09-16 \\| \| \| Field label \| Link clicks \| \| Description \| The number of clicks, taps, or swipes on links within your content. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-09-16 \| |
| page_link_clicks** |
| \| Field label \| Link clicks \| \| --- \| --- \| \| Description \| The number of clicks, taps, or swipes on links within your content. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-09-16 \| |
| Field label | Link clicks |
| Description | The number of clicks, taps, or swipes on links within your content. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2024-09-16 |
| \| NegativeActionRate** \| \| --- \| \| \\| Field label \\| Negative action rate \\| \\| --- \\| --- \\| \\| Description \\| Rate of negative actions (eg. unlike, post hide) relative to reach. \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-09-16 \\| \| \| Field label \| Negative action rate \| \| Description \| Rate of negative actions (eg. unlike, post hide) relative to reach. \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-09-16 \| |
| NegativeActionRate** |
| \| Field label \| Negative action rate \| \| --- \| --- \| \| Description \| Rate of negative actions (eg. unlike, post hide) relative to reach. \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-09-16 \| |
| Field label | Negative action rate |
| Description | Rate of negative actions (eg. unlike, post hide) relative to reach. |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2024-09-16 |
| \| page_negative_feedback** \| \| --- \| \| \\| Field label \\| Negative actions \\| \\| --- \\| --- \\| \\| Description \\| The number of times people took a negative action (e.g., un-liked or hid a post). \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-09-16 \\| \| \| Field label \| Negative actions \| \| Description \| The number of times people took a negative action (e.g., un-liked or hid a post). \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-09-16 \| |
| page_negative_feedback** |
| \| Field label \| Negative actions \| \| --- \| --- \| \| Description \| The number of times people took a negative action (e.g., un-liked or hid a post). \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-09-16 \| |
| Field label | Negative actions |
| Description | The number of times people took a negative action (e.g., un-liked or hid a post). |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2024-09-16 |
| \| page_shares** \| \| --- \| \| \\| Field label \\| Shares \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-03-14 \\| \| \| Field label \| Shares \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-03-14 \| |
| page_shares** |
| \| Field label \| Shares \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-03-14 \| |
| Field label | Shares |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2024-03-14 |
| \| page_positive_feedback** \| \| --- \| \| \\| Field label \\| Positive actions \\| \\| --- \\| --- \\| \\| Description \\| The number of times people took a positive action. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-03-14 \\| \| \| Field label \| Positive actions \| \| Description \| The number of times people took a positive action. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-03-14 \| |
| page_positive_feedback** |
| \| Field label \| Positive actions \| \| --- \| --- \| \| Description \| The number of times people took a positive action. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-03-14 \| |
| Field label | Positive actions |
| Description | The number of times people took a positive action. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2024-03-14 |
| \| page_positive_feedback_unique** \| \| --- \| \| \\| Field label \\| People taking positive actions \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-03-14 \\| \\| Aggregation \\| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \\| \| \| Field label \| People taking positive actions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-03-14 \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| |
| page_positive_feedback_unique** |
| \| Field label \| People taking positive actions \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-03-14 \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| |
| Field label | People taking positive actions |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2024-03-14 |
| Aggregation | [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) |

### ENGAGEMENT & SHARING

| \| page_post_engagements** \| \| --- \| \| \\| Field label \\| Page post engagements \\| \\| --- \\| --- \\| \\| Description \\| The number of times people have engaged with your posts through likes, comments and shares and more \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Page post engagements \| \| Description \| The number of times people have engaged with your posts through likes, comments and shares and more \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| --- |
| page_post_engagements** |
| \| Field label \| Page post engagements \| \| --- \| --- \| \| Description \| The number of times people have engaged with your posts through likes, comments and shares and more \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Page post engagements |
| Description | The number of times people have engaged with your posts through likes, comments and shares and more |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |

### FEED TARGETING

| \| feed_targeting_age_min** \| \| --- \| \| \\| Field label \\| Feed targeting age min \\| \\| --- \\| --- \\| \\| Description \\| Minimum age. Default is 0 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Feed targeting age min \| \| Description \| Minimum age. Default is 0 \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| --- |
| feed_targeting_age_min** |
| \| Field label \| Feed targeting age min \| \| --- \| --- \| \| Description \| Minimum age. Default is 0 \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Feed targeting age min |
| Description | Minimum age. Default is 0 |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| feed_targeting_age_max** \| \| --- \| \| \\| Field label \\| Feed targeting age max \\| \\| --- \\| --- \\| \\| Description \\| Maximum age \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Feed targeting age max \| \| Description \| Maximum age \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| feed_targeting_age_max** |
| \| Field label \| Feed targeting age max \| \| --- \| --- \| \| Description \| Maximum age \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Feed targeting age max |
| Description | Maximum age |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| feed_targeting_cities** \| \| --- \| \| \\| Field label \\| Feed targeting cities \\| \\| --- \\| --- \\| \\| Description \\| Targeting cities \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Feed targeting cities \| \| Description \| Targeting cities \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| feed_targeting_cities** |
| \| Field label \| Feed targeting cities \| \| --- \| --- \| \| Description \| Targeting cities \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Feed targeting cities |
| Description | Targeting cities |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| feed_targeting_college_years** \| \| --- \| \| \\| Field label \\| Feed targeting collage years \\| \\| --- \\| --- \\| \\| Description \\| Targeting graduation year from college \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Feed targeting collage years \| \| Description \| Targeting graduation year from college \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| feed_targeting_college_years** |
| \| Field label \| Feed targeting collage years \| \| --- \| --- \| \| Description \| Targeting graduation year from college \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Feed targeting collage years |
| Description | Targeting graduation year from college |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| feed_targeting_countries** \| \| --- \| \| \\| Field label \\| Feed targeting countries \\| \\| --- \\| --- \\| \\| Description \\| Targeting countries \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Feed targeting countries \| \| Description \| Targeting countries \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| feed_targeting_countries** |
| \| Field label \| Feed targeting countries \| \| --- \| --- \| \| Description \| Targeting countries \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Feed targeting countries |
| Description | Targeting countries |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| feed_targeting_education_statuses** \| \| --- \| \| \\| Field label \\| Feed targeting education statuses \\| \\| --- \\| --- \\| \\| Description \\| Targeting based on education levels \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Feed targeting education statuses \| \| Description \| Targeting based on education levels \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| feed_targeting_education_statuses** |
| \| Field label \| Feed targeting education statuses \| \| --- \| --- \| \| Description \| Targeting based on education levels \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Feed targeting education statuses |
| Description | Targeting based on education levels |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| feed_targeting_genders** \| \| --- \| \| \\| Field label \\| Feed targeting genders \\| \\| --- \\| --- \\| \\| Description \\| Targeting genders \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Feed targeting genders \| \| Description \| Targeting genders \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| feed_targeting_genders** |
| \| Field label \| Feed targeting genders \| \| --- \| --- \| \| Description \| Targeting genders \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Feed targeting genders |
| Description | Targeting genders |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| feed_targeting_interests** \| \| --- \| \| \\| Field label \\| Feed targeting interests \\| \\| --- \\| --- \\| \\| Description \\| Targeting fans interests \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Feed targeting interests \| \| Description \| Targeting fans interests \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| feed_targeting_interests** |
| \| Field label \| Feed targeting interests \| \| --- \| --- \| \| Description \| Targeting fans interests \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Feed targeting interests |
| Description | Targeting fans interests |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| feed_targeting_locales** \| \| --- \| \| \\| Field label \\| Feed targeting locales \\| \\| --- \\| --- \\| \\| Description \\| Targeted locales \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Feed targeting locales \| \| Description \| Targeted locales \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| feed_targeting_locales** |
| \| Field label \| Feed targeting locales \| \| --- \| --- \| \| Description \| Targeted locales \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Feed targeting locales |
| Description | Targeted locales |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| feed_targeting_regions** \| \| --- \| \| \\| Field label \\| Feed targeting regions \\| \\| --- \\| --- \\| \\| Description \\| Targeting regions \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Feed targeting regions \| \| Description \| Targeting regions \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| feed_targeting_regions** |
| \| Field label \| Feed targeting regions \| \| --- \| --- \| \| Description \| Targeting regions \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Feed targeting regions |
| Description | Targeting regions |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| feed_targeting_relationship_statuses** \| \| --- \| \| \\| Field label \\| Feed targeting relation statuses \\| \\| --- \\| --- \\| \\| Description \\| Targeting relationship statuses \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Feed targeting relation statuses \| \| Description \| Targeting relationship statuses \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| feed_targeting_relationship_statuses** |
| \| Field label \| Feed targeting relation statuses \| \| --- \| --- \| \| Description \| Targeting relationship statuses \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Feed targeting relation statuses |
| Description | Targeting relationship statuses |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |

### LOCATION

| \| country** \| \| --- \| \| \\| Field label \\| Country \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.geo.country.twolettercode](/apidocs/field-data-types#geographical) \\| \| \| Field label \| Country \| \| Field type \| dimension \| \| Data type \| [string.geo.country.twolettercode](/apidocs/field-data-types#geographical) \| |
| --- |
| country** |
| \| Field label \| Country \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.geo.country.twolettercode](/apidocs/field-data-types#geographical) \| |
| Field label | Country |
| Field type | dimension |
| Data type | [string.geo.country.twolettercode](/apidocs/field-data-types#geographical) |
| \| city** \| \| --- \| \| \\| Field label \\| City \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.geo.city](/apidocs/field-data-types#geographical) \\| \| \| Field label \| City \| \| Field type \| dimension \| \| Data type \| [string.geo.city](/apidocs/field-data-types#geographical) \| |
| city** |
| \| Field label \| City \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.geo.city](/apidocs/field-data-types#geographical) \| |
| Field label | City |
| Field type | dimension |
| Data type | [string.geo.city](/apidocs/field-data-types#geographical) |

### MESSAGING INSIGHTS

| \| page_messages_new_conversations_unique** \| \| --- \| \| \\| Field label \\| New conversations (unique) \\| \\| --- \\| --- \\| \\| Description \\| The number of messaging conversations on Facebook Messenger that began with people who had never messaged with your business before \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| New conversations (unique) \| \| Description \| The number of messaging conversations on Facebook Messenger that began with people who had never messaged with your business before \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| --- |
| page_messages_new_conversations_unique** |
| \| Field label \| New conversations (unique) \| \| --- \| --- \| \| Description \| The number of messaging conversations on Facebook Messenger that began with people who had never messaged with your business before \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | New conversations (unique) |
| Description | The number of messaging conversations on Facebook Messenger that began with people who had never messaged with your business before |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| page_messages_blocked_conversations_unique** \| \| --- \| \| \\| Field label \\| Blocked conversations count (unique) \\| \\| --- \\| --- \\| \\| Description \\| The number of conversations with the Page that have been blocked \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Blocked conversations count (unique) \| \| Description \| The number of conversations with the Page that have been blocked \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| page_messages_blocked_conversations_unique** |
| \| Field label \| Blocked conversations count (unique) \| \| --- \| --- \| \| Description \| The number of conversations with the Page that have been blocked \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Blocked conversations count (unique) |
| Description | The number of conversations with the Page that have been blocked |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| page_messages_reported_conversations_unique** \| \| --- \| \| \\| Field label \\| Reported conversations count (unique) \\| \\| --- \\| --- \\| \\| Description \\| The number of conversations from your Page that have been reported by people for reasons such as spam, or containing inappropriate content \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Reported conversations count (unique) \| \| Description \| The number of conversations from your Page that have been reported by people for reasons such as spam, or containing inappropriate content \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| page_messages_reported_conversations_unique** |
| \| Field label \| Reported conversations count (unique) \| \| --- \| --- \| \| Description \| The number of conversations from your Page that have been reported by people for reasons such as spam, or containing inappropriate content \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Reported conversations count (unique) |
| Description | The number of conversations from your Page that have been reported by people for reasons such as spam, or containing inappropriate content |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |

### PAGE

| \| profile** \| \| --- \| \| \\| Field label \\| Page name \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Page name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| --- |
| profile** |
| \| Field label \| Page name \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Page name |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| profileid** \| \| --- \| \| \\| Field label \\| Page ID \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Page ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| profileid** |
| \| Field label \| Page ID \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Page ID |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |

### PAGE CONTENT MONETIZATION

| \| page_total_monetization_earnings** \| \| --- \| \| \\| Field label \\| Total approximate earnings \\| \\| --- \\| --- \\| \\| Description \\| Your total approximate earnings from all monetization programs you earned on your page \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Total approximate earnings \| \| Description \| Your total approximate earnings from all monetization programs you earned on your page \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| |
| --- |
| page_total_monetization_earnings** |
| \| Field label \| Total approximate earnings \| \| --- \| --- \| \| Description \| Your total approximate earnings from all monetization programs you earned on your page \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| |
| Field label | Total approximate earnings |
| Description | Your total approximate earnings from all monetization programs you earned on your page |
| Field type | metric |
| Data type | [float.number.value](/apidocs/field-data-types#number) |
| \| page_content_monetization_earnings** \| \| --- \| \| \\| Field label \\| Content monetization earnings \\| \\| --- \\| --- \\| \\| Description \\| Your approximate earnings from content monetization on your page \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Content monetization earnings \| \| Description \| Your approximate earnings from content monetization on your page \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| |
| page_content_monetization_earnings** |
| \| Field label \| Content monetization earnings \| \| --- \| --- \| \| Description \| Your approximate earnings from content monetization on your page \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| |
| Field label | Content monetization earnings |
| Description | Your approximate earnings from content monetization on your page |
| Field type | metric |
| Data type | [float.number.value](/apidocs/field-data-types#number) |
| \| page_instream_ads_earning** \| \| --- \| \| \\| Field label \\| Instream ads earnings \\| \\| --- \\| --- \\| \\| Description \\| Your approximate earnings from In-Stream Ads run on videos on your page \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Instream ads earnings \| \| Description \| Your approximate earnings from In-Stream Ads run on videos on your page \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| |
| page_instream_ads_earning** |
| \| Field label \| Instream ads earnings \| \| --- \| --- \| \| Description \| Your approximate earnings from In-Stream Ads run on videos on your page \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| |
| Field label | Instream ads earnings |
| Description | Your approximate earnings from In-Stream Ads run on videos on your page |
| Field type | metric |
| Data type | [float.number.value](/apidocs/field-data-types#number) |
| \| page_reels_ads_earnings** \| \| --- \| \| \\| Field label \\| Ads on reels earnings \\| \\| --- \\| --- \\| \\| Description \\| Your approximate earnings from ads on Reels shown on your page \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Ads on reels earnings \| \| Description \| Your approximate earnings from ads on Reels shown on your page \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| |
| page_reels_ads_earnings** |
| \| Field label \| Ads on reels earnings \| \| --- \| --- \| \| Description \| Your approximate earnings from ads on Reels shown on your page \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| |
| Field label | Ads on reels earnings |
| Description | Your approximate earnings from ads on Reels shown on your page |
| Field type | metric |
| Data type | [float.number.value](/apidocs/field-data-types#number) |

### PAGE LIKES

| \| page_followers** \| \| --- \| \| \\| Field label \\| Page followers \\| \\| --- \\| --- \\| \\| Description \\| Number of page followers \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Page followers \| \| Description \| Number of page followers \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| --- |
| page_followers** |
| \| Field label \| Page followers \| \| --- \| --- \| \| Description \| Number of page followers \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Page followers |
| Description | Number of page followers |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |

### PAGE REACTIONS

| \| page_post_reactions_total** \| \| --- \| \| \\| Field label \\| Total page reactions \\| \\| --- \\| --- \\| \\| Description \\| Daily total post reactions of a page \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Total page reactions \| \| Description \| Daily total post reactions of a page \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| --- |
| page_post_reactions_total** |
| \| Field label \| Total page reactions \| \| --- \| --- \| \| Description \| Daily total post reactions of a page \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Total page reactions |
| Description | Daily total post reactions of a page |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| page_post_reactions_like** \| \| --- \| \| \\| Field label \\| Page reactions: like \\| \\| --- \\| --- \\| \\| Description \\| Daily total post "like" reactions of a page \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Page reactions: like \| \| Description \| Daily total post "like" reactions of a page \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| page_post_reactions_like** |
| \| Field label \| Page reactions: like \| \| --- \| --- \| \| Description \| Daily total post "like" reactions of a page \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Page reactions: like |
| Description | Daily total post "like" reactions of a page |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| page_post_reactions_love** \| \| --- \| \| \\| Field label \\| Page reactions: love \\| \\| --- \\| --- \\| \\| Description \\| Daily total post "love" reactions of a page \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Page reactions: love \| \| Description \| Daily total post "love" reactions of a page \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| page_post_reactions_love** |
| \| Field label \| Page reactions: love \| \| --- \| --- \| \| Description \| Daily total post "love" reactions of a page \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Page reactions: love |
| Description | Daily total post "love" reactions of a page |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| page_post_reactions_wow** \| \| --- \| \| \\| Field label \\| Page reactions: wow \\| \\| --- \\| --- \\| \\| Description \\| Daily total post "wow" reactions of a page \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Page reactions: wow \| \| Description \| Daily total post "wow" reactions of a page \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| page_post_reactions_wow** |
| \| Field label \| Page reactions: wow \| \| --- \| --- \| \| Description \| Daily total post "wow" reactions of a page \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Page reactions: wow |
| Description | Daily total post "wow" reactions of a page |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| page_post_reactions_haha** \| \| --- \| \| \\| Field label \\| Page reactions: haha \\| \\| --- \\| --- \\| \\| Description \\| Daily total post "haha" reactions of a page \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Page reactions: haha \| \| Description \| Daily total post "haha" reactions of a page \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| page_post_reactions_haha** |
| \| Field label \| Page reactions: haha \| \| --- \| --- \| \| Description \| Daily total post "haha" reactions of a page \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Page reactions: haha |
| Description | Daily total post "haha" reactions of a page |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| page_post_reactions_sorry** \| \| --- \| \| \\| Field label \\| Page reactions: sorry \\| \\| --- \\| --- \\| \\| Description \\| Daily total post "sorry" reactions of a page \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Page reactions: sorry \| \| Description \| Daily total post "sorry" reactions of a page \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| page_post_reactions_sorry** |
| \| Field label \| Page reactions: sorry \| \| --- \| --- \| \| Description \| Daily total post "sorry" reactions of a page \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Page reactions: sorry |
| Description | Daily total post "sorry" reactions of a page |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| page_post_reactions_anger** \| \| --- \| \| \\| Field label \\| Page reactions: anger \\| \\| --- \\| --- \\| \\| Description \\| Daily total post "anger" reactions of a page \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Page reactions: anger \| \| Description \| Daily total post "anger" reactions of a page \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| page_post_reactions_anger** |
| \| Field label \| Page reactions: anger \| \| --- \| --- \| \| Description \| Daily total post "anger" reactions of a page \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Page reactions: anger |
| Description | Daily total post "anger" reactions of a page |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |

### PAGE VIEWS

| \| page_media_view** \| \| --- \| \| \\| Field label \\| Page media views \\| \\| --- \\| --- \\| \\| Description \\| The number of times your content was played or displayed. Content includes videos, posts, stories and ads \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Page media views \| \| Description \| The number of times your content was played or displayed. Content includes videos, posts, stories and ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| --- |
| page_media_view** |
| \| Field label \| Page media views \| \| --- \| --- \| \| Description \| The number of times your content was played or displayed. Content includes videos, posts, stories and ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Page media views |
| Description | The number of times your content was played or displayed. Content includes videos, posts, stories and ads |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| page_total_media_view_unique** \| \| --- \| \| \\| Field label \\| Page media views unique \\| \\| --- \\| --- \\| \\| Description \\| The number of total unique media viewers for the page \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Page media views unique \| \| Description \| The number of total unique media viewers for the page \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| page_total_media_view_unique** |
| \| Field label \| Page media views unique \| \| --- \| --- \| \| Description \| The number of total unique media viewers for the page \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Page media views unique |
| Description | The number of total unique media viewers for the page |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| page_views_total** \| \| --- \| \| \\| Field label \\| Page visits \\| \\| --- \\| --- \\| \\| Description \\| The number of times a Page's profile has been viewed by logged in and logged out people \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Page visits \| \| Description \| The number of times a Page's profile has been viewed by logged in and logged out people \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| page_views_total** |
| \| Field label \| Page visits \| \| --- \| --- \| \| Description \| The number of times a Page's profile has been viewed by logged in and logged out people \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Page visits |
| Description | The number of times a Page's profile has been viewed by logged in and logged out people |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| page_media_view_paid** \| \| --- \| \| \\| Field label \\| Page media views paid \\| \\| --- \\| --- \\| \\| Description \\| The number times paid distribution such as ads promoting your page was played or displayed \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Page media views paid \| \| Description \| The number times paid distribution such as ads promoting your page was played or displayed \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| page_media_view_paid** |
| \| Field label \| Page media views paid \| \| --- \| --- \| \| Description \| The number times paid distribution such as ads promoting your page was played or displayed \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Page media views paid |
| Description | The number times paid distribution such as ads promoting your page was played or displayed |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| page_media_view_organic** \| \| --- \| \| \\| Field label \\| Page media views organic \\| \\| --- \\| --- \\| \\| Description \\| The number of times your organic content was played or displayed. Content includes videos, posts, stories \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Page media views organic \| \| Description \| The number of times your organic content was played or displayed. Content includes videos, posts, stories \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| page_media_view_organic** |
| \| Field label \| Page media views organic \| \| --- \| --- \| \| Description \| The number of times your organic content was played or displayed. Content includes videos, posts, stories \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Page media views organic |
| Description | The number of times your organic content was played or displayed. Content includes videos, posts, stories |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |

### POST

| \| post_ID** \| \| --- \| \| \\| Field label \\| Post ID \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Post ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| --- |
| post_ID** |
| \| Field label \| Post ID \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Post ID |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| post_name** \| \| --- \| \| \\| Field label \\| Post name \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Post name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| post_name** |
| \| Field label \| Post name \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Post name |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| post_creator** \| \| --- \| \| \\| Field label \\| Post creator \\| \\| --- \\| --- \\| \\| Description \\| Name of post creator \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Post creator \| \| Description \| Name of post creator \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| post_creator** |
| \| Field label \| Post creator \| \| --- \| --- \| \| Description \| Name of post creator \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Post creator |
| Description | Name of post creator |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| post_linkto** \| \| --- \| \| \\| Field label \\| Link to post \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.url](/apidocs/field-data-types#text) \\| \| \| Field label \| Link to post \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| |
| post_linkto** |
| \| Field label \| Link to post \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| |
| Field label | Link to post |
| Field type | dimension |
| Data type | [string.text.url](/apidocs/field-data-types#text) |
| \| post_type** \| \| --- \| \| \\| Field label \\| Post type \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Post type \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| post_type** |
| \| Field label \| Post type \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Post type |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| post_message** \| \| --- \| \| \\| Field label \\| Post message \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Post message \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| post_message** |
| \| Field label \| Post message \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Post message |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| post_story** \| \| --- \| \| \\| Field label \\| Post story \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Post story \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| post_story** |
| \| Field label \| Post story \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Post story |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| post_description** \| \| --- \| \| \\| Field label \\| Post description \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Post description \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| post_description** |
| \| Field label \| Post description \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Post description |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| post_status_type** \| \| --- \| \| \\| Field label \\| Post status type \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Post status type \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| post_status_type** |
| \| Field label \| Post status type \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Post status type |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| post_privacy** \| \| --- \| \| \\| Field label \\| Post privacy \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Post privacy \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| post_privacy** |
| \| Field label \| Post privacy \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Post privacy |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| post_link** \| \| --- \| \| \\| Field label \\| Post shared link \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.url](/apidocs/field-data-types#text) \\| \| \| Field label \| Post shared link \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| |
| post_link** |
| \| Field label \| Post shared link \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| |
| Field label | Post shared link |
| Field type | dimension |
| Data type | [string.text.url](/apidocs/field-data-types#text) |
| \| post_object_id** \| \| --- \| \| \\| Field label \\| Post object ID \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Post object ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| post_object_id** |
| \| Field label \| Post object ID \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Post object ID |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| post_picture** \| \| --- \| \| \\| Field label \\| Post thumbnail URL \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.url](/apidocs/field-data-types#text) \\| \| \| Field label \| Post thumbnail URL \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| |
| post_picture** |
| \| Field label \| Post thumbnail URL \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| |
| Field label | Post thumbnail URL |
| Field type | dimension |
| Data type | [string.text.url](/apidocs/field-data-types#text) |
| \| post_full_picture** \| \| --- \| \| \\| Field label \\| Post image URL \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.url](/apidocs/field-data-types#text) \\| \| \| Field label \| Post image URL \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| |
| post_full_picture** |
| \| Field label \| Post image URL \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| |
| Field label | Post image URL |
| Field type | dimension |
| Data type | [string.text.url](/apidocs/field-data-types#text) |
| \| post_caption** \| \| --- \| \| \\| Field label \\| Post caption \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Post caption \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| post_caption** |
| \| Field label \| Post caption \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Post caption |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| post_story_tags** \| \| --- \| \| \\| Field label \\| Post story tags \\| \\| --- \\| --- \\| \\| Description \\| The list of tags in the post description \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Post story tags \| \| Description \| The list of tags in the post description \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| post_story_tags** |
| \| Field label \| Post story tags \| \| --- \| --- \| \| Description \| The list of tags in the post description \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Post story tags |
| Description | The list of tags in the post description |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| post_video_length** \| \| --- \| \| \\| Field label \\| Post video length (s) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Post video length (s) \| \| Field type \| dimension \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| |
| post_video_length** |
| \| Field label \| Post video length (s) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| |
| Field label | Post video length (s) |
| Field type | dimension |
| Data type | [float.number.value](/apidocs/field-data-types#number) |
| \| post_created_time_of_day** \| \| --- \| \| \\| Field label \\| Post creation time of day \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.hms](/apidocs/field-data-types#time) \\| \| \| Field label \| Post creation time of day \| \| Field type \| dimension \| \| Data type \| [string.time.hms](/apidocs/field-data-types#time) \| |
| post_created_time_of_day** |
| \| Field label \| Post creation time of day \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.hms](/apidocs/field-data-types#time) \| |
| Field label | Post creation time of day |
| Field type | dimension |
| Data type | [string.time.hms](/apidocs/field-data-types#time) |

### POST ACTIONS

| \| post_likes_on_post** \| \| --- \| \| \\| Field label \\| Likes on post \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Likes on post \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| --- |
| post_likes_on_post** |
| \| Field label \| Likes on post \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Likes on post |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| post_comments_on_post** \| \| --- \| \| \\| Field label \\| Comments on post \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Comments on post \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| post_comments_on_post** |
| \| Field label \| Comments on post \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Comments on post |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| post_comments_toplevel** \| \| --- \| \| \\| Field label \\| Top-level post comments \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Top-level post comments \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| post_comments_toplevel** |
| \| Field label \| Top-level post comments \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Top-level post comments |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| post_shares_on_post** \| \| --- \| \| \\| Field label \\| Shares on post \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Shares on post \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| post_shares_on_post** |
| \| Field label \| Shares on post \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Shares on post |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| post_link_clicks** \| \| --- \| \| \\| Field label \\| Post link clicks \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Post link clicks \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| post_link_clicks** |
| \| Field label \| Post link clicks \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Post link clicks |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| post_other_clicks** \| \| --- \| \| \\| Field label \\| Post other clicks \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Post other clicks \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| post_other_clicks** |
| \| Field label \| Post other clicks \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Post other clicks |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| post_photo_views** \| \| --- \| \| \\| Field label \\| Post photo views \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Post photo views \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| post_photo_views** |
| \| Field label \| Post photo views \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Post photo views |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| post_media_views** \| \| --- \| \| \\| Field label \\| Post views \\| \\| --- \\| --- \\| \\| Description \\| The number of times your content was played or displayed. Content includes videos, posts, stories and ads \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Post views \| \| Description \| The number of times your content was played or displayed. Content includes videos, posts, stories and ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| post_media_views** |
| \| Field label \| Post views \| \| --- \| --- \| \| Description \| The number of times your content was played or displayed. Content includes videos, posts, stories and ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Post views |
| Description | The number of times your content was played or displayed. Content includes videos, posts, stories and ads |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| post_media_view_paid** \| \| --- \| \| \\| Field label \\| Post views paid \\| \\| --- \\| --- \\| \\| Description \\| The number of times paid distribution such as ads was played or displayed \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Post views paid \| \| Description \| The number of times paid distribution such as ads was played or displayed \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| post_media_view_paid** |
| \| Field label \| Post views paid \| \| --- \| --- \| \| Description \| The number of times paid distribution such as ads was played or displayed \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Post views paid |
| Description | The number of times paid distribution such as ads was played or displayed |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| post_media_view_fan** \| \| --- \| \| \\| Field label \\| Post views follower \\| \\| --- \\| --- \\| \\| Description \\| The number of times your content was played by or displayed to page followers. Content includes videos, posts, stories and ads \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Post views follower \| \| Description \| The number of times your content was played by or displayed to page followers. Content includes videos, posts, stories and ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| post_media_view_fan** |
| \| Field label \| Post views follower \| \| --- \| --- \| \| Description \| The number of times your content was played by or displayed to page followers. Content includes videos, posts, stories and ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Post views follower |
| Description | The number of times your content was played by or displayed to page followers. Content includes videos, posts, stories and ads |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| post_media_view_organic** \| \| --- \| \| \\| Field label \\| Post views organic \\| \\| --- \\| --- \\| \\| Description \\| The number of times your post was on screen through organic distribution \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Post views organic \| \| Description \| The number of times your post was on screen through organic distribution \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| post_media_view_organic** |
| \| Field label \| Post views organic \| \| --- \| --- \| \| Description \| The number of times your post was on screen through organic distribution \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Post views organic |
| Description | The number of times your post was on screen through organic distribution |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| post_total_media_views_unique** \| \| --- \| \| \\| Field label \\| Post views unique \\| \\| --- \\| --- \\| \\| Description \\| The number of total unique media viewers for the post \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Post views unique \| \| Description \| The number of total unique media viewers for the post \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| post_total_media_views_unique** |
| \| Field label \| Post views unique \| \| --- \| --- \| \| Description \| The number of total unique media viewers for the post \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Post views unique |
| Description | The number of total unique media viewers for the post |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |

### POST COMMENT

| \| post_comment_text** \| \| --- \| \| \\| Field label \\| Post comment text \\| \\| --- \\| --- \\| \\| Description \\| The comment text \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Post comment text \| \| Description \| The comment text \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| --- |
| post_comment_text** |
| \| Field label \| Post comment text \| \| --- \| --- \| \| Description \| The comment text \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Post comment text |
| Description | The comment text |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| post_comment_author** \| \| --- \| \| \\| Field label \\| Post comment author \\| \\| --- \\| --- \\| \\| Description \\| Author of the comment \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Post comment author \| \| Description \| Author of the comment \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| post_comment_author** |
| \| Field label \| Post comment author \| \| --- \| --- \| \| Description \| Author of the comment \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Post comment author |
| Description | Author of the comment |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| post_comment_date** \| \| --- \| \| \\| Field label \\| Post comment date \\| \\| --- \\| --- \\| \\| Description \\| Date of the comment \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| Post comment date \| \| Description \| Date of the comment \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| post_comment_date** |
| \| Field label \| Post comment date \| \| --- \| --- \| \| Description \| Date of the comment \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Field label | Post comment date |
| Description | Date of the comment |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| \| post_comment_time** \| \| --- \| \| \\| Field label \\| Post comment time \\| \\| --- \\| --- \\| \\| Description \\| Time of the comment \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.hms](/apidocs/field-data-types#time) \\| \| \| Field label \| Post comment time \| \| Description \| Time of the comment \| \| Field type \| dimension \| \| Data type \| [string.time.hms](/apidocs/field-data-types#time) \| |
| post_comment_time** |
| \| Field label \| Post comment time \| \| --- \| --- \| \| Description \| Time of the comment \| \| Field type \| dimension \| \| Data type \| [string.time.hms](/apidocs/field-data-types#time) \| |
| Field label | Post comment time |
| Description | Time of the comment |
| Field type | dimension |
| Data type | [string.time.hms](/apidocs/field-data-types#time) |

### POST REACTIONS

| \| post_reactions_total** \| \| --- \| \| \\| Field label \\| Total post reactions \\| \\| --- \\| --- \\| \\| Description \\| Total post reactions by type \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Total post reactions \| \| Description \| Total post reactions by type \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| --- |
| post_reactions_total** |
| \| Field label \| Total post reactions \| \| --- \| --- \| \| Description \| Total post reactions by type \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Total post reactions |
| Description | Total post reactions by type |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| post_reactions_like** \| \| --- \| \| \\| Field label \\| Post reactions: like \\| \\| --- \\| --- \\| \\| Description \\| Total "like" reactions of a post \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Post reactions: like \| \| Description \| Total "like" reactions of a post \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| post_reactions_like** |
| \| Field label \| Post reactions: like \| \| --- \| --- \| \| Description \| Total "like" reactions of a post \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Post reactions: like |
| Description | Total "like" reactions of a post |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| post_reactions_love** \| \| --- \| \| \\| Field label \\| Post reactions: love \\| \\| --- \\| --- \\| \\| Description \\| Total "love" reactions of a post \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Post reactions: love \| \| Description \| Total "love" reactions of a post \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| post_reactions_love** |
| \| Field label \| Post reactions: love \| \| --- \| --- \| \| Description \| Total "love" reactions of a post \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Post reactions: love |
| Description | Total "love" reactions of a post |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| post_reactions_wow** \| \| --- \| \| \\| Field label \\| Post reactions: wow \\| \\| --- \\| --- \\| \\| Description \\| Total "wow" reactions of a post \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Post reactions: wow \| \| Description \| Total "wow" reactions of a post \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| post_reactions_wow** |
| \| Field label \| Post reactions: wow \| \| --- \| --- \| \| Description \| Total "wow" reactions of a post \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Post reactions: wow |
| Description | Total "wow" reactions of a post |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| post_reactions_haha** \| \| --- \| \| \\| Field label \\| Post reactions: haha \\| \\| --- \\| --- \\| \\| Description \\| Total "haha" reactions of a post \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Post reactions: haha \| \| Description \| Total "haha" reactions of a post \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| post_reactions_haha** |
| \| Field label \| Post reactions: haha \| \| --- \| --- \| \| Description \| Total "haha" reactions of a post \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Post reactions: haha |
| Description | Total "haha" reactions of a post |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| post_reactions_sorry** \| \| --- \| \| \\| Field label \\| Post reactions: sad \\| \\| --- \\| --- \\| \\| Description \\| Total "sorry" reactions of a post \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Post reactions: sad \| \| Description \| Total "sorry" reactions of a post \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| post_reactions_sorry** |
| \| Field label \| Post reactions: sad \| \| --- \| --- \| \| Description \| Total "sorry" reactions of a post \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Post reactions: sad |
| Description | Total "sorry" reactions of a post |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| post_reactions_anger** \| \| --- \| \| \\| Field label \\| Post reactions: angry \\| \\| --- \\| --- \\| \\| Description \\| Total "anger" reactions of a post \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Post reactions: angry \| \| Description \| Total "anger" reactions of a post \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| post_reactions_anger** |
| \| Field label \| Post reactions: angry \| \| --- \| --- \| \| Description \| Total "anger" reactions of a post \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Post reactions: angry |
| Description | Total "anger" reactions of a post |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| post_reactions_thankful** \| \| --- \| \| \\| Field label \\| Post reactions: thankful \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Post reactions: thankful \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| post_reactions_thankful** |
| \| Field label \| Post reactions: thankful \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Post reactions: thankful |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| post_reactions_pride** \| \| --- \| \| \\| Field label \\| Post reactions: pride \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Post reactions: pride \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| post_reactions_pride** |
| \| Field label \| Post reactions: pride \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Post reactions: pride |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |

### QUERY

| \| system_metadata.query_date_range_start** \| \| --- \| \| \\| Field label \\| Start date \\| \\| --- \\| --- \\| \\| Description \\| The start date of the requested query \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| Start date \| \| Description \| The start date of the requested query \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| --- |
| system_metadata.query_date_range_start** |
| \| Field label \| Start date \| \| --- \| --- \| \| Description \| The start date of the requested query \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Field label | Start date |
| Description | The start date of the requested query |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| \| system_metadata.query_date_range_end** \| \| --- \| \| \\| Field label \\| End date \\| \\| --- \\| --- \\| \\| Description \\| The end date of the requested query \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| End date \| \| Description \| The end date of the requested query \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| system_metadata.query_date_range_end** |
| \| Field label \| End date \| \| --- \| --- \| \| Description \| The end date of the requested query \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Field label | End date |
| Description | The end date of the requested query |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| \| system_metadata.query_timezone** \| \| --- \| \| \\| Field label \\| Timezone \\| \\| --- \\| --- \\| \\| Description \\| The timezone that is supplied to the query \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.timezone](/apidocs/field-data-types#time) \\| \| \| Field label \| Timezone \| \| Description \| The timezone that is supplied to the query \| \| Field type \| dimension \| \| Data type \| [string.time.timezone](/apidocs/field-data-types#time) \| |
| system_metadata.query_timezone** |
| \| Field label \| Timezone \| \| --- \| --- \| \| Description \| The timezone that is supplied to the query \| \| Field type \| dimension \| \| Data type \| [string.time.timezone](/apidocs/field-data-types#time) \| |
| Field label | Timezone |
| Description | The timezone that is supplied to the query |
| Field type | dimension |
| Data type | [string.time.timezone](/apidocs/field-data-types#time) |
| \| system_metadata.query_filters** \| \| --- \| \| \\| Field label \\| Filters \\| \\| --- \\| --- \\| \\| Description \\| All filters used in the query \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \| \| Field label \| Filters \| \| Description \| All filters used in the query \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| system_metadata.query_filters** |
| \| Field label \| Filters \| \| --- \| --- \| \| Description \| All filters used in the query \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| Field label | Filters |
| Description | All filters used in the query |
| Field type | dimension |
| Data type | [string.text.json](/apidocs/field-data-types#text) |
| \| system_metadata.query_date_start** \| \| --- \| \| \\| Field label \\| Start \\| \\| --- \\| --- \\| \\| Description \\| When the query was started \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.datetime](/apidocs/field-data-types#time) \\| \| \| Field label \| Start \| \| Description \| When the query was started \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| |
| system_metadata.query_date_start** |
| \| Field label \| Start \| \| --- \| --- \| \| Description \| When the query was started \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| |
| Field label | Start |
| Description | When the query was started |
| Field type | dimension |
| Data type | [string.time.datetime](/apidocs/field-data-types#time) |
| \| system_metadata.query_date_end** \| \| --- \| \| \\| Field label \\| End \\| \\| --- \\| --- \\| \\| Description \\| When the query completed \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.datetime](/apidocs/field-data-types#time) \\| \| \| Field label \| End \| \| Description \| When the query completed \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| |
| system_metadata.query_date_end** |
| \| Field label \| End \| \| --- \| --- \| \| Description \| When the query completed \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| |
| Field label | End |
| Description | When the query completed |
| Field type | dimension |
| Data type | [string.time.datetime](/apidocs/field-data-types#time) |
| \| system_metadata.query_duration** \| \| --- \| \| \\| Field label \\| Duration \\| \\| --- \\| --- \\| \\| Description \\| The duration in seconds of the query \\| \\| Field type \\| dimension \\| \\| Data type \\| [int.duration.seconds](/apidocs/field-data-types#duration) \\| \| \| Field label \| Duration \| \| Description \| The duration in seconds of the query \| \| Field type \| dimension \| \| Data type \| [int.duration.seconds](/apidocs/field-data-types#duration) \| |
| system_metadata.query_duration** |
| \| Field label \| Duration \| \| --- \| --- \| \| Description \| The duration in seconds of the query \| \| Field type \| dimension \| \| Data type \| [int.duration.seconds](/apidocs/field-data-types#duration) \| |
| Field label | Duration |
| Description | The duration in seconds of the query |
| Field type | dimension |
| Data type | [int.duration.seconds](/apidocs/field-data-types#duration) |
| \| system_metadata.query_accounts** \| \| --- \| \| \\| Field label \\| Accounts \\| \\| --- \\| --- \\| \\| Description \\| A list of accounts of which the data was pulled from \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \| \| Field label \| Accounts \| \| Description \| A list of accounts of which the data was pulled from \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| system_metadata.query_accounts** |
| \| Field label \| Accounts \| \| --- \| --- \| \| Description \| A list of accounts of which the data was pulled from \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| Field label | Accounts |
| Description | A list of accounts of which the data was pulled from |
| Field type | dimension |
| Data type | [string.text.json](/apidocs/field-data-types#text) |
| \| system_metadata.query_excluded_accounts** \| \| --- \| \| \\| Field label \\| Excluded invalid accounts \\| \\| --- \\| --- \\| \\| Description \\| A list of unavailable accounts excluded from the query due to the "Exclude invalid accounts" setting \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \| \| Field label \| Excluded invalid accounts \| \| Description \| A list of unavailable accounts excluded from the query due to the "Exclude invalid accounts" setting \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| system_metadata.query_excluded_accounts** |
| \| Field label \| Excluded invalid accounts \| \| --- \| --- \| \| Description \| A list of unavailable accounts excluded from the query due to the "Exclude invalid accounts" setting \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| Field label | Excluded invalid accounts |
| Description | A list of unavailable accounts excluded from the query due to the "Exclude invalid accounts" setting |
| Field type | dimension |
| Data type | [string.text.json](/apidocs/field-data-types#text) |

### REELS

| \| reels_blue_reels_play_count** \| \| --- \| \| \\| Field label \\| Reels plays \\| \\| --- \\| --- \\| \\| Description \\| The number of times your reel starts to play after an impression is already counted. This metric counts reels sessions with 1 millisecond or more of playback. This metric excludes replays \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Reels plays \| \| Description \| The number of times your reel starts to play after an impression is already counted. This metric counts reels sessions with 1 millisecond or more of playback. This metric excludes replays \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| --- |
| reels_blue_reels_play_count** |
| \| Field label \| Reels plays \| \| --- \| --- \| \| Description \| The number of times your reel starts to play after an impression is already counted. This metric counts reels sessions with 1 millisecond or more of playback. This metric excludes replays \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Reels plays |
| Description | The number of times your reel starts to play after an impression is already counted. This metric counts reels sessions with 1 millisecond or more of playback. This metric excludes replays |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| reel_video_replay_count** \| \| --- \| \| \\| Field label \\| Reels replays \\| \\| --- \\| --- \\| \\| Description \\| The number of times your reel starts to play again after an initial play of your reel. This is defined as replays of 1 millisecond or more in the same reel session \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Reels replays \| \| Description \| The number of times your reel starts to play again after an initial play of your reel. This is defined as replays of 1 millisecond or more in the same reel session \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| reel_video_replay_count** |
| \| Field label \| Reels replays \| \| --- \| --- \| \| Description \| The number of times your reel starts to play again after an initial play of your reel. This is defined as replays of 1 millisecond or more in the same reel session \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Reels replays |
| Description | The number of times your reel starts to play again after an initial play of your reel. This is defined as replays of 1 millisecond or more in the same reel session |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| reel_video_total_plays** \| \| --- \| \| \\| Field label \\| Total reels plays \\| \\| --- \\| --- \\| \\| Description \\| The number of times your reel starts to play after an impression is already counted. This is defined as reel sessions with 1 millisecond or more and includes replays \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Total reels plays \| \| Description \| The number of times your reel starts to play after an impression is already counted. This is defined as reel sessions with 1 millisecond or more and includes replays \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| reel_video_total_plays** |
| \| Field label \| Total reels plays \| \| --- \| --- \| \| Description \| The number of times your reel starts to play after an impression is already counted. This is defined as reel sessions with 1 millisecond or more and includes replays \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Total reels plays |
| Description | The number of times your reel starts to play after an impression is already counted. This is defined as reel sessions with 1 millisecond or more and includes replays |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| reel_video_avg_time_watched** \| \| --- \| \| \\| Field label \\| Reels avg. time watched \\| \\| --- \\| --- \\| \\| Description \\| The average number of milliseconds your reel was played during a single instance of playing it, including time spent replaying your reel. Because this metric includes replays, the value can be greater than the total length of the reel \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \\| Aggregation \\| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \\| \| \| Field label \| Reels avg. time watched \| \| Description \| The average number of milliseconds your reel was played during a single instance of playing it, including time spent replaying your reel. Because this metric includes replays, the value can be greater than the total length of the reel \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| |
| reel_video_avg_time_watched** |
| \| Field label \| Reels avg. time watched \| \| --- \| --- \| \| Description \| The average number of milliseconds your reel was played during a single instance of playing it, including time spent replaying your reel. Because this metric includes replays, the value can be greater than the total length of the reel \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| |
| Field label | Reels avg. time watched |
| Description | The average number of milliseconds your reel was played during a single instance of playing it, including time spent replaying your reel. Because this metric includes replays, the value can be greater than the total length of the reel |
| Field type | metric |
| Data type | [float.number.value](/apidocs/field-data-types#number) |
| Aggregation | [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) |
| \| total_reel_video_reactions** \| \| --- \| \| \\| Field label \\| Reels total reactions \\| \\| --- \\| --- \\| \\| Description \\| Total reels reactions by type \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Reels total reactions \| \| Description \| Total reels reactions by type \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| total_reel_video_reactions** |
| \| Field label \| Reels total reactions \| \| --- \| --- \| \| Description \| Total reels reactions by type \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Reels total reactions |
| Description | Total reels reactions by type |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| reel_video_likes_by_reaction_type_like** \| \| --- \| \| \\| Field label \\| Reels reactions: like \\| \\| --- \\| --- \\| \\| Description \\| The number of reactions (likes) on your reel \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Reels reactions: like \| \| Description \| The number of reactions (likes) on your reel \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| reel_video_likes_by_reaction_type_like** |
| \| Field label \| Reels reactions: like \| \| --- \| --- \| \| Description \| The number of reactions (likes) on your reel \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Reels reactions: like |
| Description | The number of reactions (likes) on your reel |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| reel_video_likes_by_reaction_type_love** \| \| --- \| \| \\| Field label \\| Reels reactions: love \\| \\| --- \\| --- \\| \\| Description \\| The number of reactions (love) on your reel \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Reels reactions: love \| \| Description \| The number of reactions (love) on your reel \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| reel_video_likes_by_reaction_type_love** |
| \| Field label \| Reels reactions: love \| \| --- \| --- \| \| Description \| The number of reactions (love) on your reel \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Reels reactions: love |
| Description | The number of reactions (love) on your reel |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| reel_video_likes_by_reaction_type_care** \| \| --- \| \| \\| Field label \\| Reels reactions: care \\| \\| --- \\| --- \\| \\| Description \\| The number of reactions (care) on your reel \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Reels reactions: care \| \| Description \| The number of reactions (care) on your reel \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| reel_video_likes_by_reaction_type_care** |
| \| Field label \| Reels reactions: care \| \| --- \| --- \| \| Description \| The number of reactions (care) on your reel \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Reels reactions: care |
| Description | The number of reactions (care) on your reel |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| reel_video_likes_by_reaction_type_haha** \| \| --- \| \| \\| Field label \\| Reels reactions: haha \\| \\| --- \\| --- \\| \\| Description \\| The number of reactions (haha) on your reel \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Reels reactions: haha \| \| Description \| The number of reactions (haha) on your reel \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| reel_video_likes_by_reaction_type_haha** |
| \| Field label \| Reels reactions: haha \| \| --- \| --- \| \| Description \| The number of reactions (haha) on your reel \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Reels reactions: haha |
| Description | The number of reactions (haha) on your reel |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| reel_video_likes_by_reaction_type_wow** \| \| --- \| \| \\| Field label \\| Reels reactions: wow \\| \\| --- \\| --- \\| \\| Description \\| The number of reactions (wow) on your reel \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Reels reactions: wow \| \| Description \| The number of reactions (wow) on your reel \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| reel_video_likes_by_reaction_type_wow** |
| \| Field label \| Reels reactions: wow \| \| --- \| --- \| \| Description \| The number of reactions (wow) on your reel \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Reels reactions: wow |
| Description | The number of reactions (wow) on your reel |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| reel_video_likes_by_reaction_type_sad** \| \| --- \| \| \\| Field label \\| Reels reactions: sad \\| \\| --- \\| --- \\| \\| Description \\| The number of reactions (sad) on your reel \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Reels reactions: sad \| \| Description \| The number of reactions (sad) on your reel \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| reel_video_likes_by_reaction_type_sad** |
| \| Field label \| Reels reactions: sad \| \| --- \| --- \| \| Description \| The number of reactions (sad) on your reel \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Reels reactions: sad |
| Description | The number of reactions (sad) on your reel |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| reel_video_likes_by_reaction_type_angry** \| \| --- \| \| \\| Field label \\| Reels reactions: angry \\| \\| --- \\| --- \\| \\| Description \\| The number of reactions (angry) on your reel \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Reels reactions: angry \| \| Description \| The number of reactions (angry) on your reel \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| reel_video_likes_by_reaction_type_angry** |
| \| Field label \| Reels reactions: angry \| \| --- \| --- \| \| Description \| The number of reactions (angry) on your reel \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Reels reactions: angry |
| Description | The number of reactions (angry) on your reel |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| reel_video_social_actions_share** \| \| --- \| \| \\| Field label \\| Reels shares \\| \\| --- \\| --- \\| \\| Description \\| The number of times your reel was shared \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Reels shares \| \| Description \| The number of times your reel was shared \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| reel_video_social_actions_share** |
| \| Field label \| Reels shares \| \| --- \| --- \| \| Description \| The number of times your reel was shared \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Reels shares |
| Description | The number of times your reel was shared |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| reel_video_social_actions_comment** \| \| --- \| \| \\| Field label \\| Reels comments \\| \\| --- \\| --- \\| \\| Description \\| The number of comments on your reel \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Reels comments \| \| Description \| The number of comments on your reel \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| reel_video_social_actions_comment** |
| \| Field label \| Reels comments \| \| --- \| --- \| \| Description \| The number of comments on your reel \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Reels comments |
| Description | The number of comments on your reel |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| reel_video_view_time** \| \| --- \| \| \\| Field label \\| Reels total view time \\| \\| --- \\| --- \\| \\| Description \\| The total number of milliseconds your reel played, including time spent replaying your reel \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Reels total view time \| \| Description \| The total number of milliseconds your reel played, including time spent replaying your reel \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| |
| reel_video_view_time** |
| \| Field label \| Reels total view time \| \| --- \| --- \| \| Description \| The total number of milliseconds your reel played, including time spent replaying your reel \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| |
| Field label | Reels total view time |
| Description | The total number of milliseconds your reel played, including time spent replaying your reel |
| Field type | metric |
| Data type | [float.number.value](/apidocs/field-data-types#number) |

### TIME

| \| today** \| \| --- \| \| \\| Field label \\| Today \\| \\| --- \\| --- \\| \\| Description \\| Today's date, e.g. 2017-01-31 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \\| Destinations \\| API, Data warehouse \\| \| \| Field label \| Today \| \| Description \| Today's date, e.g. 2017-01-31 \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| \| Destinations \| API, Data warehouse \| |
| --- |
| today** |
| \| Field label \| Today \| \| --- \| --- \| \| Description \| Today's date, e.g. 2017-01-31 \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| \| Destinations \| API, Data warehouse \| |
| Field label | Today |
| Description | Today's date, e.g. 2017-01-31 |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| Destinations | API, Data warehouse |
| \| Year** \| \| --- \| \| \\| Field label \\| Year \\| \\| --- \\| --- \\| \\| Description \\| Year, e.g. 2017 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.year](/apidocs/field-data-types#time) \\| \| \| Field label \| Year \| \| Description \| Year, e.g. 2017 \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| |
| Year** |
| \| Field label \| Year \| \| --- \| --- \| \| Description \| Year, e.g. 2017 \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| |
| Field label | Year |
| Description | Year, e.g. 2017 |
| Field type | dimension |
| Data type | [string.time.year](/apidocs/field-data-types#time) |
| \| Yearmonth** \| \| --- \| \| \\| Field label \\| Year & month \\| \\| --- \\| --- \\| \\| Description \\| Year and month, e.g. 2017\\\|06 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.yearmonth](/apidocs/field-data-types#time) \\| \| \| Field label \| Year & month \| \| Description \| Year and month, e.g. 2017\\|06 \| \| Field type \| dimension \| \| Data type \| [string.time.yearmonth](/apidocs/field-data-types#time) \| |
| Yearmonth** |
| \| Field label \| Year & month \| \| --- \| --- \| \| Description \| Year and month, e.g. 2017\\|06 \| \| Field type \| dimension \| \| Data type \| [string.time.yearmonth](/apidocs/field-data-types#time) \| |
| Field label | Year & month |
| Description | Year and month, e.g. 2017\|06 |
| Field type | dimension |
| Data type | [string.time.yearmonth](/apidocs/field-data-types#time) |
| \| Yearweek** \| \| --- \| \| \\| Field label \\| Year & week (Mon-Sun) \\| \\| --- \\| --- \\| \\| Description \\| Year and week for ISO weeks, e.g. 2017\\\|08 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.yearweek](/apidocs/field-data-types#time) \\| \\| Destinations \\| Google Sheets \\| \| \| Field label \| Year & week (Mon-Sun) \| \| Description \| Year and week for ISO weeks, e.g. 2017\\|08 \| \| Field type \| dimension \| \| Data type \| [string.time.yearweek](/apidocs/field-data-types#time) \| \| Destinations \| Google Sheets \| |
| Yearweek** |
| \| Field label \| Year & week (Mon-Sun) \| \| --- \| --- \| \| Description \| Year and week for ISO weeks, e.g. 2017\\|08 \| \| Field type \| dimension \| \| Data type \| [string.time.yearweek](/apidocs/field-data-types#time) \| \| Destinations \| Google Sheets \| |
| Field label | Year & week (Mon-Sun) |
| Description | Year and week for ISO weeks, e.g. 2017\|08 |
| Field type | dimension |
| Data type | [string.time.yearweek](/apidocs/field-data-types#time) |
| Destinations | Google Sheets |
| \| Quarter** \| \| --- \| \| \\| Field label \\| Quarter \\| \\| --- \\| --- \\| \\| Description \\| Quarter, e.g. 1 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.quarter](/apidocs/field-data-types#time) \\| \| \| Field label \| Quarter \| \| Description \| Quarter, e.g. 1 \| \| Field type \| dimension \| \| Data type \| [string.time.quarter](/apidocs/field-data-types#time) \| |
| Quarter** |
| \| Field label \| Quarter \| \| --- \| --- \| \| Description \| Quarter, e.g. 1 \| \| Field type \| dimension \| \| Data type \| [string.time.quarter](/apidocs/field-data-types#time) \| |
| Field label | Quarter |
| Description | Quarter, e.g. 1 |
| Field type | dimension |
| Data type | [string.time.quarter](/apidocs/field-data-types#time) |
| \| Month** \| \| --- \| \| \\| Field label \\| Month \\| \\| --- \\| --- \\| \\| Description \\| Month, e.g. 6 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.month](/apidocs/field-data-types#time) \\| \| \| Field label \| Month \| \| Description \| Month, e.g. 6 \| \| Field type \| dimension \| \| Data type \| [string.time.month](/apidocs/field-data-types#time) \| |
| Month** |
| \| Field label \| Month \| \| --- \| --- \| \| Description \| Month, e.g. 6 \| \| Field type \| dimension \| \| Data type \| [string.time.month](/apidocs/field-data-types#time) \| |
| Field label | Month |
| Description | Month, e.g. 6 |
| Field type | dimension |
| Data type | [string.time.month](/apidocs/field-data-types#time) |
| \| WeekISO** \| \| --- \| \| \\| Field label \\| Week (Mon-Sun) \\| \\| --- \\| --- \\| \\| Description \\| ISO week number, e.g. 51 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.weekiso](/apidocs/field-data-types#time) \\| \| \| Field label \| Week (Mon-Sun) \| \| Description \| ISO week number, e.g. 51 \| \| Field type \| dimension \| \| Data type \| [string.time.weekiso](/apidocs/field-data-types#time) \| |
| WeekISO** |
| \| Field label \| Week (Mon-Sun) \| \| --- \| --- \| \| Description \| ISO week number, e.g. 51 \| \| Field type \| dimension \| \| Data type \| [string.time.weekiso](/apidocs/field-data-types#time) \| |
| Field label | Week (Mon-Sun) |
| Description | ISO week number, e.g. 51 |
| Field type | dimension |
| Data type | [string.time.weekiso](/apidocs/field-data-types#time) |
| \| Date** \| \| --- \| \| \\| Field label \\| Date \\| \\| --- \\| --- \\| \\| Description \\| Date, e.g. 2017-01-31 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| Date \| \| Description \| Date, e.g. 2017-01-31 \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Date** |
| \| Field label \| Date \| \| --- \| --- \| \| Description \| Date, e.g. 2017-01-31 \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Field label | Date |
| Description | Date, e.g. 2017-01-31 |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |

### VIDEO

| \| video_id** \| \| --- \| \| \\| Field label \\| Video ID \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Video ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| --- |
| video_id** |
| \| Field label \| Video ID \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Video ID |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| video_title** \| \| --- \| \| \\| Field label \\| Video title \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Video title \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| video_title** |
| \| Field label \| Video title \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Video title |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| video_description** \| \| --- \| \| \\| Field label \\| Video description \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Video description \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| video_description** |
| \| Field label \| Video description \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Video description |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| video_content_category** \| \| --- \| \| \\| Field label \\| Video content category \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Video content category \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| video_content_category** |
| \| Field label \| Video content category \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Video content category |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| video_live_status** \| \| --- \| \| \\| Field label \\| Video live status \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Video live status \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| video_live_status** |
| \| Field label \| Video live status \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Video live status |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| video_published** \| \| --- \| \| \\| Field label \\| Video post publish status \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [bool](/apidocs/field-data-types#primitive) \\| \| \| Field label \| Video post publish status \| \| Field type \| dimension \| \| Data type \| [bool](/apidocs/field-data-types#primitive) \| |
| video_published** |
| \| Field label \| Video post publish status \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [bool](/apidocs/field-data-types#primitive) \| |
| Field label | Video post publish status |
| Field type | dimension |
| Data type | [bool](/apidocs/field-data-types#primitive) |
| \| video_picture** \| \| --- \| \| \\| Field label \\| Video image URL \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.url](/apidocs/field-data-types#text) \\| \| \| Field label \| Video image URL \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| |
| video_picture** |
| \| Field label \| Video image URL \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| |
| Field label | Video image URL |
| Field type | dimension |
| Data type | [string.text.url](/apidocs/field-data-types#text) |
| \| video_source** \| \| --- \| \| \\| Field label \\| Video source URL \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.url](/apidocs/field-data-types#text) \\| \| \| Field label \| Video source URL \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| |
| video_source** |
| \| Field label \| Video source URL \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| |
| Field label | Video source URL |
| Field type | dimension |
| Data type | [string.text.url](/apidocs/field-data-types#text) |
| \| video_permalink_url** \| \| --- \| \| \\| Field label \\| Video permalink URL \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.url](/apidocs/field-data-types#text) \\| \| \| Field label \| Video permalink URL \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| |
| video_permalink_url** |
| \| Field label \| Video permalink URL \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| |
| Field label | Video permalink URL |
| Field type | dimension |
| Data type | [string.text.url](/apidocs/field-data-types#text) |
| \| video_embeddable** \| \| --- \| \| \\| Field label \\| Video embeddable \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [bool](/apidocs/field-data-types#primitive) \\| \| \| Field label \| Video embeddable \| \| Field type \| dimension \| \| Data type \| [bool](/apidocs/field-data-types#primitive) \| |
| video_embeddable** |
| \| Field label \| Video embeddable \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [bool](/apidocs/field-data-types#primitive) \| |
| Field label | Video embeddable |
| Field type | dimension |
| Data type | [bool](/apidocs/field-data-types#primitive) |
| \| video_embed_html** \| \| --- \| \| \\| Field label \\| Video embed HTML \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Video embed HTML \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| video_embed_html** |
| \| Field label \| Video embed HTML \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Video embed HTML |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| video_is_crossposting_eligible** \| \| --- \| \| \\| Field label \\| Video crossposting eligibility \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [bool](/apidocs/field-data-types#primitive) \\| \| \| Field label \| Video crossposting eligibility \| \| Field type \| dimension \| \| Data type \| [bool](/apidocs/field-data-types#primitive) \| |
| video_is_crossposting_eligible** |
| \| Field label \| Video crossposting eligibility \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [bool](/apidocs/field-data-types#primitive) \| |
| Field label | Video crossposting eligibility |
| Field type | dimension |
| Data type | [bool](/apidocs/field-data-types#primitive) |
| \| video_is_instagram_eligible** \| \| --- \| \| \\| Field label \\| Video Instagram eligibility \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [bool](/apidocs/field-data-types#primitive) \\| \| \| Field label \| Video Instagram eligibility \| \| Field type \| dimension \| \| Data type \| [bool](/apidocs/field-data-types#primitive) \| |
| video_is_instagram_eligible** |
| \| Field label \| Video Instagram eligibility \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [bool](/apidocs/field-data-types#primitive) \| |
| Field label | Video Instagram eligibility |
| Field type | dimension |
| Data type | [bool](/apidocs/field-data-types#primitive) |
| \| video_length** \| \| --- \| \| \\| Field label \\| Video length (s) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Video length (s) \| \| Field type \| dimension \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| |
| video_length** |
| \| Field label \| Video length (s) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| |
| Field label | Video length (s) |
| Field type | dimension |
| Data type | [float.number.value](/apidocs/field-data-types#number) |
| \| video_created_time_of_day** \| \| --- \| \| \\| Field label \\| Video creation time of day \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.hms](/apidocs/field-data-types#time) \\| \| \| Field label \| Video creation time of day \| \| Field type \| dimension \| \| Data type \| [string.time.hms](/apidocs/field-data-types#time) \| |
| video_created_time_of_day** |
| \| Field label \| Video creation time of day \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.hms](/apidocs/field-data-types#time) \| |
| Field label | Video creation time of day |
| Field type | dimension |
| Data type | [string.time.hms](/apidocs/field-data-types#time) |
| \| video_backdated_time** \| \| --- \| \| \\| Field label \\| Video backdated time \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Video backdated time \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| video_backdated_time** |
| \| Field label \| Video backdated time \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Video backdated time |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| video_backdated_time_granularity** \| \| --- \| \| \\| Field label \\| Video backdated time granularity \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Video backdated time granularity \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| video_backdated_time_granularity** |
| \| Field label \| Video backdated time granularity \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Video backdated time granularity |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |

### VIDEO 30-SECOND VIEWS

| \| page_video_complete_views_30s** \| \| --- \| \| \\| Field label \\| Total 30s video views \\| \\| --- \\| --- \\| \\| Description \\| Total number of times page's videos have been viewed for more than 30 seconds \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Total 30s video views \| \| Description \| Total number of times page's videos have been viewed for more than 30 seconds \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| --- |
| page_video_complete_views_30s** |
| \| Field label \| Total 30s video views \| \| --- \| --- \| \| Description \| Total number of times page's videos have been viewed for more than 30 seconds \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Total 30s video views |
| Description | Total number of times page's videos have been viewed for more than 30 seconds |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| page_video_complete_views_30s_unique** \| \| --- \| \| \\| Field label \\| Unique 30s video views \\| \\| --- \\| --- \\| \\| Description \\| The number of people who viewed your Page's videos for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Unique 30s video views \| \| Description \| The number of people who viewed your Page's videos for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| page_video_complete_views_30s_unique** |
| \| Field label \| Unique 30s video views \| \| --- \| --- \| \| Description \| The number of people who viewed your Page's videos for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Unique 30s video views |
| Description | The number of people who viewed your Page's videos for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| page_video_complete_views_30s_organic** \| \| --- \| \| \\| Field label \\| Organic 30s video views \\| \\| --- \\| --- \\| \\| Description \\| The number of times your Page's videos played for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds, by organic reach \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Organic 30s video views \| \| Description \| The number of times your Page's videos played for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds, by organic reach \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| page_video_complete_views_30s_organic** |
| \| Field label \| Organic 30s video views \| \| --- \| --- \| \| Description \| The number of times your Page's videos played for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds, by organic reach \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Organic 30s video views |
| Description | The number of times your Page's videos played for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds, by organic reach |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| page_video_complete_views_30s_paid** \| \| --- \| \| \\| Field label \\| Paid 30s video views \\| \\| --- \\| --- \\| \\| Description \\| The number of times your Page's promoted videos played for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Paid 30s video views \| \| Description \| The number of times your Page's promoted videos played for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| page_video_complete_views_30s_paid** |
| \| Field label \| Paid 30s video views \| \| --- \| --- \| \| Description \| The number of times your Page's promoted videos played for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Paid 30s video views |
| Description | The number of times your Page's promoted videos played for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| page_video_complete_views_30s_autoplayed** \| \| --- \| \| \\| Field label \\| Auto-played 30s video views \\| \\| --- \\| --- \\| \\| Description \\| The number of times your Page's automatically played videos played for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Auto-played 30s video views \| \| Description \| The number of times your Page's automatically played videos played for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| page_video_complete_views_30s_autoplayed** |
| \| Field label \| Auto-played 30s video views \| \| --- \| --- \| \| Description \| The number of times your Page's automatically played videos played for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Auto-played 30s video views |
| Description | The number of times your Page's automatically played videos played for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| page_video_complete_views_30s_click_to_play** \| \| --- \| \| \\| Field label \\| Clicked to play 30s video views \\| \\| --- \\| --- \\| \\| Description \\| The number of times your Page's videos played for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds, after people clicked play \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Clicked to play 30s video views \| \| Description \| The number of times your Page's videos played for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds, after people clicked play \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| page_video_complete_views_30s_click_to_play** |
| \| Field label \| Clicked to play 30s video views \| \| --- \| --- \| \| Description \| The number of times your Page's videos played for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds, after people clicked play \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Clicked to play 30s video views |
| Description | The number of times your Page's videos played for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds, after people clicked play |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| page_video_watch_30s_rate** \| \| --- \| \| \\| Field label \\| Watch 30s rate \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Watch 30s rate \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| page_video_watch_30s_rate** |
| \| Field label \| Watch 30s rate \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Watch 30s rate |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| page_video_watch_30s_rate_organic** \| \| --- \| \| \\| Field label \\| Organic watch 30s rate \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Organic watch 30s rate \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| page_video_watch_30s_rate_organic** |
| \| Field label \| Organic watch 30s rate \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Organic watch 30s rate |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| page_video_watch_30s_rate_paid** \| \| --- \| \| \\| Field label \\| Paid watch 30s rate \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Paid watch 30s rate \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| page_video_watch_30s_rate_paid** |
| \| Field label \| Paid watch 30s rate \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Paid watch 30s rate |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| page_video_watch_30s_rate_autoplayed** \| \| --- \| \| \\| Field label \\| Auto-played watch 30s rate \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Auto-played watch 30s rate \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| page_video_watch_30s_rate_autoplayed** |
| \| Field label \| Auto-played watch 30s rate \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Auto-played watch 30s rate |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| page_video_watch_30s_rate_click_to_play** \| \| --- \| \| \\| Field label \\| Clicked to play watch 30s rate \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Clicked to play watch 30s rate \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| page_video_watch_30s_rate_click_to_play** |
| \| Field label \| Clicked to play watch 30s rate \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Clicked to play watch 30s rate |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |

### VIDEO AD BREAK

| \| page_daily_video_ad_break_ad_impressions_crossposted** \| \| --- \| \| \\| Field label \\| Page crossposted video ad break impressions \\| \\| --- \\| --- \\| \\| Description \\| The total number of times an ad was shown during ad breaks in crossposted videos \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Page crossposted video ad break impressions \| \| Description \| The total number of times an ad was shown during ad breaks in crossposted videos \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| --- |
| page_daily_video_ad_break_ad_impressions_crossposted** |
| \| Field label \| Page crossposted video ad break impressions \| \| --- \| --- \| \| Description \| The total number of times an ad was shown during ad breaks in crossposted videos \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Page crossposted video ad break impressions |
| Description | The total number of times an ad was shown during ad breaks in crossposted videos |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| page_daily_video_ad_break_earnings_crossposted** \| \| --- \| \| \\| Field label \\| Page crossposted video ad break earnings \\| \\| --- \\| --- \\| \\| Description \\| The average amount paid by advertisers for 1,000 of impressions of their ads in a crossposted videos. This is a gross number and includes the amount paid to Facebook \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Page crossposted video ad break earnings \| \| Description \| The average amount paid by advertisers for 1,000 of impressions of their ads in a crossposted videos. This is a gross number and includes the amount paid to Facebook \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| |
| page_daily_video_ad_break_earnings_crossposted** |
| \| Field label \| Page crossposted video ad break earnings \| \| --- \| --- \| \| Description \| The average amount paid by advertisers for 1,000 of impressions of their ads in a crossposted videos. This is a gross number and includes the amount paid to Facebook \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| |
| Field label | Page crossposted video ad break earnings |
| Description | The average amount paid by advertisers for 1,000 of impressions of their ads in a crossposted videos. This is a gross number and includes the amount paid to Facebook |
| Field type | metric |
| Data type | [float.number.value](/apidocs/field-data-types#number) |
| \| page_daily_video_ad_break_cpm_crossposted** \| \| --- \| \| \\| Field label \\| Page crossposted video ad break CPM \\| \\| --- \\| --- \\| \\| Description \\| An estimate of the amount you earned from ad breaks in crossposted videos, based on the number of impressions and CPM of ads shown \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Page crossposted video ad break CPM \| \| Description \| An estimate of the amount you earned from ad breaks in crossposted videos, based on the number of impressions and CPM of ads shown \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| |
| page_daily_video_ad_break_cpm_crossposted** |
| \| Field label \| Page crossposted video ad break CPM \| \| --- \| --- \| \| Description \| An estimate of the amount you earned from ad breaks in crossposted videos, based on the number of impressions and CPM of ads shown \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| |
| Field label | Page crossposted video ad break CPM |
| Description | An estimate of the amount you earned from ad breaks in crossposted videos, based on the number of impressions and CPM of ads shown |
| Field type | metric |
| Data type | [float.number.value](/apidocs/field-data-types#number) |
| \| page_daily_video_ad_break_ad_owned** \| \| --- \| \| \\| Field label \\| Page owned video ad break impressions \\| \\| --- \\| --- \\| \\| Description \\| The total number of times an ad was shown during ad breaks in owned videos \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Page owned video ad break impressions \| \| Description \| The total number of times an ad was shown during ad breaks in owned videos \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| page_daily_video_ad_break_ad_owned** |
| \| Field label \| Page owned video ad break impressions \| \| --- \| --- \| \| Description \| The total number of times an ad was shown during ad breaks in owned videos \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Page owned video ad break impressions |
| Description | The total number of times an ad was shown during ad breaks in owned videos |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| page_daily_video_ad_break_earnings_owned** \| \| --- \| \| \\| Field label \\| Page owned video ad break earnings \\| \\| --- \\| --- \\| \\| Description \\| The average amount paid by advertisers for 1,000 of impressions of their ads in a owned videos. This is a gross number and includes the amount paid to Facebook \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Page owned video ad break earnings \| \| Description \| The average amount paid by advertisers for 1,000 of impressions of their ads in a owned videos. This is a gross number and includes the amount paid to Facebook \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| |
| page_daily_video_ad_break_earnings_owned** |
| \| Field label \| Page owned video ad break earnings \| \| --- \| --- \| \| Description \| The average amount paid by advertisers for 1,000 of impressions of their ads in a owned videos. This is a gross number and includes the amount paid to Facebook \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| |
| Field label | Page owned video ad break earnings |
| Description | The average amount paid by advertisers for 1,000 of impressions of their ads in a owned videos. This is a gross number and includes the amount paid to Facebook |
| Field type | metric |
| Data type | [float.number.value](/apidocs/field-data-types#number) |
| \| page_daily_video_ad_break_cpm_owned** \| \| --- \| \| \\| Field label \\| Page owned video ad break CPM \\| \\| --- \\| --- \\| \\| Description \\| An estimate of the amount you earned from ad breaks in owned videos, based on the number of impressions and CPM of ads shown \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Page owned video ad break CPM \| \| Description \| An estimate of the amount you earned from ad breaks in owned videos, based on the number of impressions and CPM of ads shown \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| |
| page_daily_video_ad_break_cpm_owned** |
| \| Field label \| Page owned video ad break CPM \| \| --- \| --- \| \| Description \| An estimate of the amount you earned from ad breaks in owned videos, based on the number of impressions and CPM of ads shown \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| |
| Field label | Page owned video ad break CPM |
| Description | An estimate of the amount you earned from ad breaks in owned videos, based on the number of impressions and CPM of ads shown |
| Field type | metric |
| Data type | [float.number.value](/apidocs/field-data-types#number) |
| \| post_video_ad_break_ad_impressions** \| \| --- \| \| \\| Field label \\| Post video ad break impressions \\| \\| --- \\| --- \\| \\| Description \\| The total number of times an ad was shown during ad breaks in your videos \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Post video ad break impressions \| \| Description \| The total number of times an ad was shown during ad breaks in your videos \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| post_video_ad_break_ad_impressions** |
| \| Field label \| Post video ad break impressions \| \| --- \| --- \| \| Description \| The total number of times an ad was shown during ad breaks in your videos \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Post video ad break impressions |
| Description | The total number of times an ad was shown during ad breaks in your videos |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| post_video_ad_break_earnings** \| \| --- \| \| \\| Field label \\| Post video ad break earnings \\| \\| --- \\| --- \\| \\| Description \\| The average amount paid by advertisers for 1,000 impressions of their ads in your videos. This number also includes the amount paid to Facebook \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Post video ad break earnings \| \| Description \| The average amount paid by advertisers for 1,000 impressions of their ads in your videos. This number also includes the amount paid to Facebook \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| |
| post_video_ad_break_earnings** |
| \| Field label \| Post video ad break earnings \| \| --- \| --- \| \| Description \| The average amount paid by advertisers for 1,000 impressions of their ads in your videos. This number also includes the amount paid to Facebook \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| |
| Field label | Post video ad break earnings |
| Description | The average amount paid by advertisers for 1,000 impressions of their ads in your videos. This number also includes the amount paid to Facebook |
| Field type | metric |
| Data type | [float.number.value](/apidocs/field-data-types#number) |
| \| post_video_ad_break_ad_cpm** \| \| --- \| \| \\| Field label \\| Post video ad break CPM \\| \\| --- \\| --- \\| \\| Description \\| An estimate of the amount you earned from ad breaks in your videos, based on the number of impressions and CPM of ads shown \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Post video ad break CPM \| \| Description \| An estimate of the amount you earned from ad breaks in your videos, based on the number of impressions and CPM of ads shown \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| |
| post_video_ad_break_ad_cpm** |
| \| Field label \| Post video ad break CPM \| \| --- \| --- \| \| Description \| An estimate of the amount you earned from ad breaks in your videos, based on the number of impressions and CPM of ads shown \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| |
| Field label | Post video ad break CPM |
| Description | An estimate of the amount you earned from ad breaks in your videos, based on the number of impressions and CPM of ads shown |
| Field type | metric |
| Data type | [float.number.value](/apidocs/field-data-types#number) |

### VIDEO AD BREAK (VIDEO-DIMENSIONS ONLY)

| \| total_video_ad_break_ad_impressions** \| \| --- \| \| \\| Field label \\| Total video ad break impressions \\| \\| --- \\| --- \\| \\| Description \\| Number of times an ad was shown during your video's ad breaks \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Total video ad break impressions \| \| Description \| Number of times an ad was shown during your video's ad breaks \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| --- |
| total_video_ad_break_ad_impressions** |
| \| Field label \| Total video ad break impressions \| \| --- \| --- \| \| Description \| Number of times an ad was shown during your video's ad breaks \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Total video ad break impressions |
| Description | Number of times an ad was shown during your video's ad breaks |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| total_video_ad_break_ad_cpm** \| \| --- \| \| \\| Field label \\| Total video ad break CPM \\| \\| --- \\| --- \\| \\| Description \\| The average amount paid by advertisers for 1,000 impressions of their ads in your video, in U.S. cents. This number also includes the amount paid to Facebook \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Total video ad break CPM \| \| Description \| The average amount paid by advertisers for 1,000 impressions of their ads in your video, in U.S. cents. This number also includes the amount paid to Facebook \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| total_video_ad_break_ad_cpm** |
| \| Field label \| Total video ad break CPM \| \| --- \| --- \| \| Description \| The average amount paid by advertisers for 1,000 impressions of their ads in your video, in U.S. cents. This number also includes the amount paid to Facebook \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Total video ad break CPM |
| Description | The average amount paid by advertisers for 1,000 impressions of their ads in your video, in U.S. cents. This number also includes the amount paid to Facebook |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| total_video_ad_break_earnings** \| \| --- \| \| \\| Field label \\| Total video ad break earnings \\| \\| --- \\| --- \\| \\| Description \\| An estimate of the amount you earned from ad breaks in your video, in U.S. cents, based on the number of impressions and CPM of ads shown \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Total video ad break earnings \| \| Description \| An estimate of the amount you earned from ad breaks in your video, in U.S. cents, based on the number of impressions and CPM of ads shown \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| total_video_ad_break_earnings** |
| \| Field label \| Total video ad break earnings \| \| --- \| --- \| \| Description \| An estimate of the amount you earned from ad breaks in your video, in U.S. cents, based on the number of impressions and CPM of ads shown \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Total video ad break earnings |
| Description | An estimate of the amount you earned from ad breaks in your video, in U.S. cents, based on the number of impressions and CPM of ads shown |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |

### VIDEO REACTIONS (VIDEO-DIMENSIONS ONLY)

| \| video_reactions_total** \| \| --- \| \| \\| Field label \\| Total video reactions \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Total video reactions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| --- |
| video_reactions_total** |
| \| Field label \| Total video reactions \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Total video reactions |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| video_reactions_like** \| \| --- \| \| \\| Field label \\| Video reactions: like \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Video reactions: like \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| video_reactions_like** |
| \| Field label \| Video reactions: like \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Video reactions: like |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| video_reactions_love** \| \| --- \| \| \\| Field label \\| Video reactions: love \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Video reactions: love \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| video_reactions_love** |
| \| Field label \| Video reactions: love \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Video reactions: love |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| video_reactions_wow** \| \| --- \| \| \\| Field label \\| Video reactions: wow \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Video reactions: wow \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| video_reactions_wow** |
| \| Field label \| Video reactions: wow \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Video reactions: wow |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| video_reactions_haha** \| \| --- \| \| \\| Field label \\| Video reactions: haha \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Video reactions: haha \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| video_reactions_haha** |
| \| Field label \| Video reactions: haha \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Video reactions: haha |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| video_reactions_sorry** \| \| --- \| \| \\| Field label \\| Video reactions: sad \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Video reactions: sad \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| video_reactions_sorry** |
| \| Field label \| Video reactions: sad \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Video reactions: sad |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| video_reactions_anger** \| \| --- \| \| \\| Field label \\| Video reactions: angry \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Video reactions: angry \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| video_reactions_anger** |
| \| Field label \| Video reactions: angry \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Video reactions: angry |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| video_reactions_thankful** \| \| --- \| \| \\| Field label \\| Video reactions: thankful \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Video reactions: thankful \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| video_reactions_thankful** |
| \| Field label \| Video reactions: thankful \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Video reactions: thankful |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| video_reactions_pride** \| \| --- \| \| \\| Field label \\| Video reactions: pride \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Video reactions: pride \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| video_reactions_pride** |
| \| Field label \| Video reactions: pride \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Video reactions: pride |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |

### VIDEO VIEWS

| \| post_video_complete_views_organic** \| \| --- \| \| \\| Field label \\| Organic complete video views \\| \\| --- \\| --- \\| \\| Description \\| The number of times your videos played from the beginning to 95%, or more, of its length, by organic reach \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Organic complete video views \| \| Description \| The number of times your videos played from the beginning to 95%, or more, of its length, by organic reach \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| --- |
| post_video_complete_views_organic** |
| \| Field label \| Organic complete video views \| \| --- \| --- \| \| Description \| The number of times your videos played from the beginning to 95%, or more, of its length, by organic reach \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Organic complete video views |
| Description | The number of times your videos played from the beginning to 95%, or more, of its length, by organic reach |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| post_video_complete_views_organic_unique** \| \| --- \| \| \\| Field label \\| Unique organic complete video views \\| \\| --- \\| --- \\| \\| Description \\| The number of people who viewed your videos from the beginning to 95%, or more, of its length, by organic reach \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Unique organic complete video views \| \| Description \| The number of people who viewed your videos from the beginning to 95%, or more, of its length, by organic reach \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| post_video_complete_views_organic_unique** |
| \| Field label \| Unique organic complete video views \| \| --- \| --- \| \| Description \| The number of people who viewed your videos from the beginning to 95%, or more, of its length, by organic reach \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Unique organic complete video views |
| Description | The number of people who viewed your videos from the beginning to 95%, or more, of its length, by organic reach |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| post_video_complete_views_paid** \| \| --- \| \| \\| Field label \\| Paid complete video views \\| \\| --- \\| --- \\| \\| Description \\| The number of times your promoted videos played from the beginning to 95%, or more, of its length \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Paid complete video views \| \| Description \| The number of times your promoted videos played from the beginning to 95%, or more, of its length \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| post_video_complete_views_paid** |
| \| Field label \| Paid complete video views \| \| --- \| --- \| \| Description \| The number of times your promoted videos played from the beginning to 95%, or more, of its length \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Paid complete video views |
| Description | The number of times your promoted videos played from the beginning to 95%, or more, of its length |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| post_video_complete_views_paid_unique** \| \| --- \| \| \\| Field label \\| Unique paid complete video views \\| \\| --- \\| --- \\| \\| Description \\| The number of people who viewed your promoted videos from the beginning to 95%, or more, of its length \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Unique paid complete video views \| \| Description \| The number of people who viewed your promoted videos from the beginning to 95%, or more, of its length \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| post_video_complete_views_paid_unique** |
| \| Field label \| Unique paid complete video views \| \| --- \| --- \| \| Description \| The number of people who viewed your promoted videos from the beginning to 95%, or more, of its length \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Unique paid complete video views |
| Description | The number of people who viewed your promoted videos from the beginning to 95%, or more, of its length |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| page_video_views** \| \| --- \| \| \\| Field label \\| Total video views \\| \\| --- \\| --- \\| \\| Description \\| Total number of times page's videos have been viewed for more than 3 seconds \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Total video views \| \| Description \| Total number of times page's videos have been viewed for more than 3 seconds \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| page_video_views** |
| \| Field label \| Total video views \| \| --- \| --- \| \| Description \| Total number of times page's videos have been viewed for more than 3 seconds \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Total video views |
| Description | Total number of times page's videos have been viewed for more than 3 seconds |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| page_video_views_organic** \| \| --- \| \| \\| Field label \\| Organic video views \\| \\| --- \\| --- \\| \\| Description \\| Total number of times page's videos have been viewed for more than 3 seconds by organic reach \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Organic video views \| \| Description \| Total number of times page's videos have been viewed for more than 3 seconds by organic reach \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| page_video_views_organic** |
| \| Field label \| Organic video views \| \| --- \| --- \| \| Description \| Total number of times page's videos have been viewed for more than 3 seconds by organic reach \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Organic video views |
| Description | Total number of times page's videos have been viewed for more than 3 seconds by organic reach |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| page_video_views_paid** \| \| --- \| \| \\| Field label \\| Paid video views \\| \\| --- \\| --- \\| \\| Description \\| Total number of times page's promoted videos have been viewed for more than 3 seconds \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Paid video views \| \| Description \| Total number of times page's promoted videos have been viewed for more than 3 seconds \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| page_video_views_paid** |
| \| Field label \| Paid video views \| \| --- \| --- \| \| Description \| Total number of times page's promoted videos have been viewed for more than 3 seconds \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Paid video views |
| Description | Total number of times page's promoted videos have been viewed for more than 3 seconds |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| page_video_views_autoplayed** \| \| --- \| \| \\| Field label \\| Auto-played video views \\| \\| --- \\| --- \\| \\| Description \\| The number of times your videos automatically played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Auto-played video views \| \| Description \| The number of times your videos automatically played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| page_video_views_autoplayed** |
| \| Field label \| Auto-played video views \| \| --- \| --- \| \| Description \| The number of times your videos automatically played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Auto-played video views |
| Description | The number of times your videos automatically played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| page_video_views_click_to_play** \| \| --- \| \| \\| Field label \\| Clicked to play video views \\| \\| --- \\| --- \\| \\| Description \\| The number of times your videos played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds, after people clicked play \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Clicked to play video views \| \| Description \| The number of times your videos played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds, after people clicked play \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| page_video_views_click_to_play** |
| \| Field label \| Clicked to play video views \| \| --- \| --- \| \| Description \| The number of times your videos played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds, after people clicked play \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Clicked to play video views |
| Description | The number of times your videos played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds, after people clicked play |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| post_video_views_sound_on** \| \| --- \| \| \\| Field label \\| Total video views with sound on \\| \\| --- \\| --- \\| \\| Description \\| Number of times your video was viewed with sound on for 3 seconds or viewed to the end, whichever happened first \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Total video views with sound on \| \| Description \| Number of times your video was viewed with sound on for 3 seconds or viewed to the end, whichever happened first \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| post_video_views_sound_on** |
| \| Field label \| Total video views with sound on \| \| --- \| --- \| \| Description \| Number of times your video was viewed with sound on for 3 seconds or viewed to the end, whichever happened first \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Total video views with sound on |
| Description | Number of times your video was viewed with sound on for 3 seconds or viewed to the end, whichever happened first |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| post_video_view_time** \| \| --- \| \| \\| Field label \\| Total video view time (s) \\| \\| --- \\| --- \\| \\| Description \\| The total number of seconds your video was watched, including replays and views less than 3 seconds. Returns 0 for reshared videos \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Total video view time (s) \| \| Description \| The total number of seconds your video was watched, including replays and views less than 3 seconds. Returns 0 for reshared videos \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| |
| post_video_view_time** |
| \| Field label \| Total video view time (s) \| \| --- \| --- \| \| Description \| The total number of seconds your video was watched, including replays and views less than 3 seconds. Returns 0 for reshared videos \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| |
| Field label | Total video view time (s) |
| Description | The total number of seconds your video was watched, including replays and views less than 3 seconds. Returns 0 for reshared videos |
| Field type | metric |
| Data type | [float.number.value](/apidocs/field-data-types#number) |
| \| post_video_view_time_organic** \| \| --- \| \| \\| Field label \\| Organic video view time (s) \\| \\| --- \\| --- \\| \\| Description \\| The total time, in milliseconds, your videos played by organic reach. Returns 0 for reshared videos \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Organic video view time (s) \| \| Description \| The total time, in milliseconds, your videos played by organic reach. Returns 0 for reshared videos \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| |
| post_video_view_time_organic** |
| \| Field label \| Organic video view time (s) \| \| --- \| --- \| \| Description \| The total time, in milliseconds, your videos played by organic reach. Returns 0 for reshared videos \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| |
| Field label | Organic video view time (s) |
| Description | The total time, in milliseconds, your videos played by organic reach. Returns 0 for reshared videos |
| Field type | metric |
| Data type | [float.number.value](/apidocs/field-data-types#number) |
| \| post_video_view_time_paid** \| \| --- \| \| \\| Field label \\| Paid video view time (s) \\| \\| --- \\| --- \\| \\| Description \\| The number of times your promoted videos played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Paid video view time (s) \| \| Description \| The number of times your promoted videos played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| |
| post_video_view_time_paid** |
| \| Field label \| Paid video view time (s) \| \| --- \| --- \| \| Description \| The number of times your promoted videos played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| |
| Field label | Paid video view time (s) |
| Description | The number of times your promoted videos played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds |
| Field type | metric |
| Data type | [float.number.value](/apidocs/field-data-types#number) |
| \| avg_post_video_view_time** \| \| --- \| \| \\| Field label \\| Avg. video view time (s) \\| \\| --- \\| --- \\| \\| Description \\| The average time, in milliseconds, people viewed your videos. Only available for videos created after August 25th 2016 \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \\| Aggregation \\| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \\| \| \| Field label \| Avg. video view time (s) \| \| Description \| The average time, in milliseconds, people viewed your videos. Only available for videos created after August 25th 2016 \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| |
| avg_post_video_view_time** |
| \| Field label \| Avg. video view time (s) \| \| --- \| --- \| \| Description \| The average time, in milliseconds, people viewed your videos. Only available for videos created after August 25th 2016 \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| |
| Field label | Avg. video view time (s) |
| Description | The average time, in milliseconds, people viewed your videos. Only available for videos created after August 25th 2016 |
| Field type | metric |
| Data type | [float.number.value](/apidocs/field-data-types#number) |
| Aggregation | [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) |
| \| post_video_views_60s_excludes_shorter** \| \| --- \| \| \\| Field label \\| Total 60s video views \\| \\| --- \\| --- \\| \\| Description \\| The number of times your videos played for at least 60 seconds. This metric is counted only for videos that are 60 seconds or longer \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Total 60s video views \| \| Description \| The number of times your videos played for at least 60 seconds. This metric is counted only for videos that are 60 seconds or longer \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| post_video_views_60s_excludes_shorter** |
| \| Field label \| Total 60s video views \| \| --- \| --- \| \| Description \| The number of times your videos played for at least 60 seconds. This metric is counted only for videos that are 60 seconds or longer \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Total 60s video views |
| Description | The number of times your videos played for at least 60 seconds. This metric is counted only for videos that are 60 seconds or longer |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| post_video_views_15s** \| \| --- \| \| \\| Field label \\| Total 15s video views \\| \\| --- \\| --- \\| \\| Description \\| The number of times your videos played for at least 15 seconds, or for nearly their total length if they're shorter than 15 seconds \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Total 15s video views \| \| Description \| The number of times your videos played for at least 15 seconds, or for nearly their total length if they're shorter than 15 seconds \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| post_video_views_15s** |
| \| Field label \| Total 15s video views \| \| --- \| --- \| \| Description \| The number of times your videos played for at least 15 seconds, or for nearly their total length if they're shorter than 15 seconds \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Total 15s video views |
| Description | The number of times your videos played for at least 15 seconds, or for nearly their total length if they're shorter than 15 seconds |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |