The number of times your videos played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds, after people clicked play
The average number of milliseconds your reel was played during a single instance of playing it, including time spent replaying your reel. Because this metric includes replays, the value can be greater than the total length of the reel
The number of times your reel starts to play after an impression is already counted. This metric counts reels sessions with 1 millisecond or more of playback. This metric excludes replays
The number of people who saw your reel at least once, whether or not the person played your reel. This metric is different from impressions, which includes multiple views of your reel by the same person. This metric is estimated