---
title: "Facebook Insights connection guide"
slug: "facebook-insights-connection-guide"
description: "Connect your Facebook Insights data to Supermetrics with the right permissions. Follow our guide for seamless integration and reporting across platforms."
updated: 2026-05-06T11:44:23Z
published: 2026-05-06T13:25:57Z
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.supermetrics.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Facebook Insights connection guide

This guide contains all permissions and requirements for connecting your Facebook Insights data to Supermetrics.

You can connect to data sources from the [Data sources page on the Supermetrics Hub](https://hub.supermetrics.com/token-management). On the Hub, you can also [share an authentication link](/v1/docs/how-to-connect-to-data-sources-from-supermetrics-hub#share-authentication-link) to connect to a data source you don't have direct access to.

After you connect to the data source on the Hub, you can use the data source connection in [all available destinations](/v1/docs/facebook-insights-connection-guide#connection-instructions).

## Required permissions

To connect Supermetrics to Facebook Insights, you need **Administrator**access to the Pages you want to pull data from. If you're connected with Business Manager, you'll need at least **Page editor** access to those Pages.

Visit the Facebook help center to learn more about [adding permissions to a Page](https://www.facebook.com/business/help/166896210924641?id=420299598837059&helpref=faq_content) and [adding users to a Page](https://www.facebook.com/help/187316341316631?helpref=related) in Business Manager.

If you're using the new Pages experience, your account needs **Partial access** to the linked Page.

## Connection instructions

When connecting to Facebook Insights, you need to log in to Facebook and select the Businesses and Pages to include in your reporting when prompted.

1. Select the Facebook Insights data source on the Supermetrics Hub or in the data destination.
2. If prompted, choose to make this connection [shared or private](/v1/docs/about-shared-and-private-connections).
3. Click **Start**.
4. Either log in with a new Facebook account, or click **Continue as** to go ahead with the account you're already logged in to.
5. Select the Businesses and Pages you want to include in your reporting.
6. Review the permissions, and click **Save**.
7. Click **Got it**.
8. In your data destination, select the pages you want to add to your reporting.

See instructions on [how to connect to a data source from the Supermetrics Hub](/v1/docs/how-to-connect-to-data-sources-from-supermetrics-hub).

You can also connect to Facebook Insights from these destinations:

- Google Sheets: [How to log in to a Supermetrics data source in Google Sheets](/v1/docs/how-to-connect-to-a-supermetrics-data-source-in-google-sheets)
- Data Studio: [How to connect data sources to Looker Studio](/v1/docs/how-to-connect-data-sources-to-looker-studio-formerly-data-studio)
- Excel: [How to connect data sources to Excel with Supermetrics](/v1/docs/how-to-connect-data-sources-to-excel-with-supermetrics)
- Power BI: [How to create your first Supermetrics query for Power BI](/v1/docs/how-to-create-your-first-supermetrics-query-for-power-bi)
- Data warehouse and cloud storage (Hub): [How to create a transfer](/v1/docs/how-to-create-a-transfer)
- BigQuery (marketplace): [How to create a BigQuery (marketplace) transfer](/v1/docs/how-to-create-a-bigquery-marketplace-transfer)
- The Supermetrics API: [How to use the Query Manager](/v1/docs/how-to-use-the-query-manager)

## More resources

- [Facebook Insights report building guide](/v1/docs/facebook-insights-report-building-guide)
- [How to reauthenticate a data source in Google Sheets, Looker Studio, Excel, or Power BI](/v1/docs/how-to-reauthenticate-a-data-source-connection-in-google-sheets-looker-studio-excel-power-bi-and-supermetrics-hub)
- [How to reauthenticate a data source in data warehouse, API, or cloud storage platform](/v1/docs/how-to-reauthenticate-a-data-source-connection-in-data-warehouse-destinations-or-the-supermetrics-api)
- [How to manage data source connections on the Supermetrics Hub](/v1/docs/how-to-manage-data-source-connections-on-supermetrics-hub)