---
title: "Facebook Ads metrics and dimensions"
slug: "facebook-ads-fields"
description: "Explore the complete list of Facebook Ads metrics and dimensions available through Supermetrics. Find every data field you need to build your ideal marketing reports."
updated: 2026-05-06T09:00:21Z
published: 2026-05-06T09:00:21Z
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.supermetrics.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Facebook Ads metrics and dimensions

> Supermetrics brings all your Facebook Ads data into [Google Sheets](https://workspace.google.com/marketplace/app/supermetrics/523876908005), [Looker Studio](https://supermetrics.com/products/looker-studio), [Power BI](https://supermetrics.com/products/power-bi), [Excel](https://supermetrics.com/products/excel), [BigQuery](https://supermetrics.com/products/bigquery), [Snowflake](https://supermetrics.com/products/snowflake), [Redshift](https://supermetrics.com/products/amazon-redshift), [Azure](https://supermetrics.com/products/azure-synapse)

537 metrics245 dimensionsCustom fieldsSearch fields<input type="text" id="field-search" placeholder="Search by field name, label, or description…" aria-label="Search fields by name, label, or description" autocomplete="off">

### ACCOUNT DETAILS

| \| profile** \| \| --- \| \| \\| Field label \\| Account name \\| \\| --- \\| --- \\| \\| Description \\| The name of your ad account, which groups your advertising activity \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Account name \| \| Description \| The name of your ad account, which groups your advertising activity \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| --- |
| profile** |
| \| Field label \| Account name \| \| --- \| --- \| \| Description \| The name of your ad account, which groups your advertising activity \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Account name |
| Description | The name of your ad account, which groups your advertising activity |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| profileID** \| \| --- \| \| \\| Field label \\| Account ID \\| \\| --- \\| --- \\| \\| Description \\| The ID number of your ad account, which groups your advertising activity \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Account ID \| \| Description \| The ID number of your ad account, which groups your advertising activity \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| profileID** |
| \| Field label \| Account ID \| \| --- \| --- \| \| Description \| The ID number of your ad account, which groups your advertising activity \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Account ID |
| Description | The ID number of your ad account, which groups your advertising activity |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| business_name** \| \| --- \| \| \\| Field label \\| Business name \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Business name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| business_name** |
| \| Field label \| Business name \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Business name |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| business_country_code** \| \| --- \| \| \\| Field label \\| Business country \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.geo.country.twolettercode](/apidocs/field-data-types#geographical) \\| \| \| Field label \| Business country \| \| Field type \| dimension \| \| Data type \| [string.geo.country.twolettercode](/apidocs/field-data-types#geographical) \| |
| business_country_code** |
| \| Field label \| Business country \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.geo.country.twolettercode](/apidocs/field-data-types#geographical) \| |
| Field label | Business country |
| Field type | dimension |
| Data type | [string.geo.country.twolettercode](/apidocs/field-data-types#geographical) |
| \| business_city** \| \| --- \| \| \\| Field label \\| Business city \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.geo.city](/apidocs/field-data-types#geographical) \\| \| \| Field label \| Business city \| \| Field type \| dimension \| \| Data type \| [string.geo.city](/apidocs/field-data-types#geographical) \| |
| business_city** |
| \| Field label \| Business city \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.geo.city](/apidocs/field-data-types#geographical) \| |
| Field label | Business city |
| Field type | dimension |
| Data type | [string.geo.city](/apidocs/field-data-types#geographical) |
| \| account_status** \| \| --- \| \| \\| Field label \\| Account status \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Account status \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| account_status** |
| \| Field label \| Account status \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Account status |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| account_edit_link** \| \| --- \| \| \\| Field label \\| Account edit link \\| \\| --- \\| --- \\| \\| Description \\| Link to edit the Facebook Ads account \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.url](/apidocs/field-data-types#text) \\| \| \| Field label \| Account edit link \| \| Description \| Link to edit the Facebook Ads account \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| |
| account_edit_link** |
| \| Field label \| Account edit link \| \| --- \| --- \| \| Description \| Link to edit the Facebook Ads account \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| |
| Field label | Account edit link |
| Description | Link to edit the Facebook Ads account |
| Field type | dimension |
| Data type | [string.text.url](/apidocs/field-data-types#text) |
| \| currency** \| \| --- \| \| \\| Field label \\| Account currency \\| \\| --- \\| --- \\| \\| Description \\| Currency used by the ad account, e.g. USD \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Account currency \| \| Description \| Currency used by the ad account, e.g. USD \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| currency** |
| \| Field label \| Account currency \| \| --- \| --- \| \| Description \| Currency used by the ad account, e.g. USD \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Account currency |
| Description | Currency used by the ad account, e.g. USD |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| timezone_name** \| \| --- \| \| \\| Field label \\| Account timezone \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Account timezone \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| timezone_name** |
| \| Field label \| Account timezone \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Account timezone |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| timezone_id** \| \| --- \| \| \\| Field label \\| Account timezone ID \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Account timezone ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| timezone_id** |
| \| Field label \| Account timezone ID \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Account timezone ID |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| timezone_offset_hours_utc** \| \| --- \| \| \\| Field label \\| Account timezone offset from UTC \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Account timezone offset from UTC \| \| Field type \| dimension \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| timezone_offset_hours_utc** |
| \| Field label \| Account timezone offset from UTC \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Account timezone offset from UTC |
| Field type | dimension |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| users** \| \| --- \| \| \\| Field label \\| Account users \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Account users \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| users** |
| \| Field label \| Account users \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Account users |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| spend_cap** \| \| --- \| \| \\| Field label \\| Account spend cap \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Account spend cap \| \| Field type \| dimension \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| spend_cap** |
| \| Field label \| Account spend cap \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Account spend cap |
| Field type | dimension |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| amount_spent** \| \| --- \| \| \\| Field label \\| Account amount spent \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Account amount spent \| \| Field type \| dimension \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| amount_spent** |
| \| Field label \| Account amount spent \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Account amount spent |
| Field type | dimension |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| balance** \| \| --- \| \| \\| Field label \\| Account balance \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Account balance \| \| Field type \| dimension \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| balance** |
| \| Field label \| Account balance \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Account balance |
| Field type | dimension |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| funding_source_details** \| \| --- \| \| \\| Field label \\| Account funding source \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Account funding source \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| funding_source_details** |
| \| Field label \| Account funding source \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Account funding source |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| opportunity_score** \| \| --- \| \| \\| Field label \\| Opportunity score \\| \\| --- \\| --- \\| \\| Description \\| On a 0-100 point scale, this score represents how optimized the ad account's campaigns, ad sets and ads are overall \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Opportunity score \| \| Description \| On a 0-100 point scale, this score represents how optimized the ad account's campaigns, ad sets and ads are overall \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| opportunity_score** |
| \| Field label \| Opportunity score \| \| --- \| --- \| \| Description \| On a 0-100 point scale, this score represents how optimized the ad account's campaigns, ad sets and ads are overall \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Opportunity score |
| Description | On a 0-100 point scale, this score represents how optimized the ad account's campaigns, ad sets and ads are overall |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |

### ACTION/CONVERSION

| \| ActionTypeWithCustomLabels** \| \| --- \| \| \\| Field label \\| Action type \\| \\| --- \\| --- \\| \\| Description \\| The kind of actions taken on your ad, Page, app or event after your ad was served to someone, even if they didn't click on it. Action types include Page likes, app installs, conversions, event responses and more. Custom conversion types will be listed by their label \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Action type \| \| Description \| The kind of actions taken on your ad, Page, app or event after your ad was served to someone, even if they didn't click on it. Action types include Page likes, app installs, conversions, event responses and more. Custom conversion types will be listed by their label \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| --- |
| ActionTypeWithCustomLabels** |
| \| Field label \| Action type \| \| --- \| --- \| \| Description \| The kind of actions taken on your ad, Page, app or event after your ad was served to someone, even if they didn't click on it. Action types include Page likes, app installs, conversions, event responses and more. Custom conversion types will be listed by their label \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Action type |
| Description | The kind of actions taken on your ad, Page, app or event after your ad was served to someone, even if they didn't click on it. Action types include Page likes, app installs, conversions, event responses and more. Custom conversion types will be listed by their label |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| ActionType** \| \| --- \| \| \\| Field label \\| Action type (with custom conv. IDs) \\| \\| --- \\| --- \\| \\| Description \\| The kind of actions taken on your ad, Page, app or event after your ad was served to someone, even if they didn't click on it. Action types include Page likes, app installs, conversions, event responses and more. Custom conversion types will be listed by their ID number \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Action type (with custom conv. IDs) \| \| Description \| The kind of actions taken on your ad, Page, app or event after your ad was served to someone, even if they didn't click on it. Action types include Page likes, app installs, conversions, event responses and more. Custom conversion types will be listed by their ID number \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| ActionType** |
| \| Field label \| Action type (with custom conv. IDs) \| \| --- \| --- \| \| Description \| The kind of actions taken on your ad, Page, app or event after your ad was served to someone, even if they didn't click on it. Action types include Page likes, app installs, conversions, event responses and more. Custom conversion types will be listed by their ID number \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Action type (with custom conv. IDs) |
| Description | The kind of actions taken on your ad, Page, app or event after your ad was served to someone, even if they didn't click on it. Action types include Page likes, app installs, conversions, event responses and more. Custom conversion types will be listed by their ID number |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| ActionTargetID** \| \| --- \| \| \\| Field label \\| Action target ID \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Action target ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| ActionTargetID** |
| \| Field label \| Action target ID \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Action target ID |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| ActionDevice** \| \| --- \| \| \\| Field label \\| Action device \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Action device \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| ActionDevice** |
| \| Field label \| Action device \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Action device |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| ActionCanvasComponentName** \| \| --- \| \| \\| Field label \\| Canvas component name \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Canvas component name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| ActionCanvasComponentName** |
| \| Field label \| Canvas component name \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Canvas component name |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |

### AD DETAILS

| \| ad_name** \| \| --- \| \| \\| Field label \\| Ad name \\| \\| --- \\| --- \\| \\| Description \\| The name of the ad that you're viewing in the report \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad name \| \| Description \| The name of the ad that you're viewing in the report \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| --- |
| ad_name** |
| \| Field label \| Ad name \| \| --- \| --- \| \| Description \| The name of the ad that you're viewing in the report \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Ad name |
| Description | The name of the ad that you're viewing in the report |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| ad_id** \| \| --- \| \| \\| Field label \\| Ad ID \\| \\| --- \\| --- \\| \\| Description \\| The unique ID of the ad that you're viewing in reporting \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad ID \| \| Description \| The unique ID of the ad that you're viewing in reporting \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| ad_id** |
| \| Field label \| Ad ID \| \| --- \| --- \| \| Description \| The unique ID of the ad that you're viewing in reporting \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Ad ID |
| Description | The unique ID of the ad that you're viewing in reporting |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| adstatus** \| \| --- \| \| \\| Field label \\| Ad status (effective status) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad status (effective status) \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| adstatus** |
| \| Field label \| Ad status (effective status) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Ad status (effective status) |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| ad_tags** \| \| --- \| \| \\| Field label \\| Ad tags \\| \\| --- \\| --- \\| \\| Description \\| List of tags assigned to your ad \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad tags \| \| Description \| List of tags assigned to your ad \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| ad_tags** |
| \| Field label \| Ad tags \| \| --- \| --- \| \| Description \| List of tags assigned to your ad \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Ad tags |
| Description | List of tags assigned to your ad |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| desktop_feed_preview_url** \| \| --- \| \| \\| Field label \\| Ad preview URL: desktop feed \\| \\| --- \\| --- \\| \\| Description \\| URL to a preview of the ad, as seen in the desktop feed standard placement \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad preview URL: desktop feed \| \| Description \| URL to a preview of the ad, as seen in the desktop feed standard placement \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| desktop_feed_preview_url** |
| \| Field label \| Ad preview URL: desktop feed \| \| --- \| --- \| \| Description \| URL to a preview of the ad, as seen in the desktop feed standard placement \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Ad preview URL: desktop feed |
| Description | URL to a preview of the ad, as seen in the desktop feed standard placement |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| facebook_story_preview_url** \| \| --- \| \| \\| Field label \\| Ad preview URL: Facebook story \\| \\| --- \\| --- \\| \\| Description \\| URL to a preview of the ad, as seen in the Facebook story mobile placement \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad preview URL: Facebook story \| \| Description \| URL to a preview of the ad, as seen in the Facebook story mobile placement \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| facebook_story_preview_url** |
| \| Field label \| Ad preview URL: Facebook story \| \| --- \| --- \| \| Description \| URL to a preview of the ad, as seen in the Facebook story mobile placement \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Ad preview URL: Facebook story |
| Description | URL to a preview of the ad, as seen in the Facebook story mobile placement |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| right_column_preview_url** \| \| --- \| \| \\| Field label \\| Ad preview URL: right column \\| \\| --- \\| --- \\| \\| Description \\| URL to a preview of the ad, as seen in the right column standard placement \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad preview URL: right column \| \| Description \| URL to a preview of the ad, as seen in the right column standard placement \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| right_column_preview_url** |
| \| Field label \| Ad preview URL: right column \| \| --- \| --- \| \| Description \| URL to a preview of the ad, as seen in the right column standard placement \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Ad preview URL: right column |
| Description | URL to a preview of the ad, as seen in the right column standard placement |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| mobile_feed_preview_url** \| \| --- \| \| \\| Field label \\| Ad preview URL: mobile feed \\| \\| --- \\| --- \\| \\| Description \\| URL to a preview of the ad, as seen in the mobile feed standard placement \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad preview URL: mobile feed \| \| Description \| URL to a preview of the ad, as seen in the mobile feed standard placement \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| mobile_feed_preview_url** |
| \| Field label \| Ad preview URL: mobile feed \| \| --- \| --- \| \| Description \| URL to a preview of the ad, as seen in the mobile feed standard placement \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Ad preview URL: mobile feed |
| Description | URL to a preview of the ad, as seen in the mobile feed standard placement |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| instagram_preview_url** \| \| --- \| \| \\| Field label \\| Ad preview URL: Instagram \\| \\| --- \\| --- \\| \\| Description \\| URL to a preview of the ad, as seen in the Instagram standard placement \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad preview URL: Instagram \| \| Description \| URL to a preview of the ad, as seen in the Instagram standard placement \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| instagram_preview_url** |
| \| Field label \| Ad preview URL: Instagram \| \| --- \| --- \| \| Description \| URL to a preview of the ad, as seen in the Instagram standard placement \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Ad preview URL: Instagram |
| Description | URL to a preview of the ad, as seen in the Instagram standard placement |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| instagram_story_preview_url** \| \| --- \| \| \\| Field label \\| Ad preview URL: Instagram story \\| \\| --- \\| --- \\| \\| Description \\| URL to a preview of the ad, as seen in the Instagram Story placement \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad preview URL: Instagram story \| \| Description \| URL to a preview of the ad, as seen in the Instagram Story placement \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| instagram_story_preview_url** |
| \| Field label \| Ad preview URL: Instagram story \| \| --- \| --- \| \| Description \| URL to a preview of the ad, as seen in the Instagram Story placement \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Ad preview URL: Instagram story |
| Description | URL to a preview of the ad, as seen in the Instagram Story placement |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| mobile_banner_preview_url** \| \| --- \| \| \\| Field label \\| Ad preview URL: mobile banner \\| \\| --- \\| --- \\| \\| Description \\| URL to a preview of the ad, as seen in the mobile banner placement \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad preview URL: mobile banner \| \| Description \| URL to a preview of the ad, as seen in the mobile banner placement \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| mobile_banner_preview_url** |
| \| Field label \| Ad preview URL: mobile banner \| \| --- \| --- \| \| Description \| URL to a preview of the ad, as seen in the mobile banner placement \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Ad preview URL: mobile banner |
| Description | URL to a preview of the ad, as seen in the mobile banner placement |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| mobile_interstitial_preview_url** \| \| --- \| \| \\| Field label \\| Ad preview URL: mobile interstitial \\| \\| --- \\| --- \\| \\| Description \\| URL to a preview of the ad, as seen in the mobile interstitial placement \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad preview URL: mobile interstitial \| \| Description \| URL to a preview of the ad, as seen in the mobile interstitial placement \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| mobile_interstitial_preview_url** |
| \| Field label \| Ad preview URL: mobile interstitial \| \| --- \| --- \| \| Description \| URL to a preview of the ad, as seen in the mobile interstitial placement \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Ad preview URL: mobile interstitial |
| Description | URL to a preview of the ad, as seen in the mobile interstitial placement |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| adconfigured_status** \| \| --- \| \| \\| Field label \\| Ad configured status \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad configured status \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| adconfigured_status** |
| \| Field label \| Ad configured status \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Ad configured status |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| adbid_info** \| \| --- \| \| \\| Field label \\| Ad bid info \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad bid info \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| adbid_info** |
| \| Field label \| Ad bid info \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Ad bid info |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| adcreative_id** \| \| --- \| \| \\| Field label \\| Ad creative ID \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad creative ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| adcreative_id** |
| \| Field label \| Ad creative ID \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Ad creative ID |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| creative_name** \| \| --- \| \| \\| Field label \\| Ad creative name \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad creative name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| creative_name** |
| \| Field label \| Ad creative name \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Ad creative name |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| creative_title** \| \| --- \| \| \\| Field label \\| Ad title \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad title \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| creative_title** |
| \| Field label \| Ad title \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Ad title |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| creative_body** \| \| --- \| \| \\| Field label \\| Ad body \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad body \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| creative_body** |
| \| Field label \| Ad body \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Ad body |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| creative_object_type** \| \| --- \| \| \\| Field label \\| Object type \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Object type \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| creative_object_type** |
| \| Field label \| Object type \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Object type |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| creative_call_to_action_type** \| \| --- \| \| \\| Field label \\| Call-to-action type \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Call-to-action type \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| creative_call_to_action_type** |
| \| Field label \| Call-to-action type \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Call-to-action type |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| creative_thumbnail_url** \| \| --- \| \| \\| Field label \\| Ad creative thumbnail URL \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.url](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad creative thumbnail URL \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| |
| creative_thumbnail_url** |
| \| Field label \| Ad creative thumbnail URL \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| |
| Field label | Ad creative thumbnail URL |
| Field type | dimension |
| Data type | [string.text.url](/apidocs/field-data-types#text) |
| \| creative_image_url** \| \| --- \| \| \\| Field label \\| Ad creative image URL \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.url](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad creative image URL \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| |
| creative_image_url** |
| \| Field label \| Ad creative image URL \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| |
| Field label | Ad creative image URL |
| Field type | dimension |
| Data type | [string.text.url](/apidocs/field-data-types#text) |
| \| creative_image** \| \| --- \| \| \\| Field label \\| Ad creative image \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.formula](/apidocs/field-data-types#) \\| \\| Destinations \\| Google Sheets \\| \| \| Field label \| Ad creative image \| \| Field type \| dimension \| \| Data type \| [string.text.formula](/apidocs/field-data-types#) \| \| Destinations \| Google Sheets \| |
| creative_image** |
| \| Field label \| Ad creative image \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.formula](/apidocs/field-data-types#) \| \| Destinations \| Google Sheets \| |
| Field label | Ad creative image |
| Field type | dimension |
| Data type | [string.text.formula](/apidocs/field-data-types#) |
| Destinations | Google Sheets |
| \| destinationURL** \| \| --- \| \| \\| Field label \\| Destination URL \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.url](/apidocs/field-data-types#text) \\| \| \| Field label \| Destination URL \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| |
| destinationURL** |
| \| Field label \| Destination URL \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| |
| Field label | Destination URL |
| Field type | dimension |
| Data type | [string.text.url](/apidocs/field-data-types#text) |
| \| creative_link_url** \| \| --- \| \| \\| Field label \\| Internal destination URL \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.url](/apidocs/field-data-types#text) \\| \| \| Field label \| Internal destination URL \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| |
| creative_link_url** |
| \| Field label \| Internal destination URL \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| |
| Field label | Internal destination URL |
| Field type | dimension |
| Data type | [string.text.url](/apidocs/field-data-types#text) |
| \| creative_object_url** \| \| --- \| \| \\| Field label \\| External destination URL \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.url](/apidocs/field-data-types#text) \\| \| \| Field label \| External destination URL \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| |
| creative_object_url** |
| \| Field label \| External destination URL \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| |
| Field label | External destination URL |
| Field type | dimension |
| Data type | [string.text.url](/apidocs/field-data-types#text) |
| \| creative_url_tags** \| \| --- \| \| \\| Field label \\| URL tags \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| URL tags \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| creative_url_tags** |
| \| Field label \| URL tags \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | URL tags |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| creative_template_url** \| \| --- \| \| \\| Field label \\| Tracking template URL \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.url](/apidocs/field-data-types#text) \\| \| \| Field label \| Tracking template URL \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| |
| creative_template_url** |
| \| Field label \| Tracking template URL \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| |
| Field label | Tracking template URL |
| Field type | dimension |
| Data type | [string.text.url](/apidocs/field-data-types#text) |
| \| adtracking_specs** \| \| --- \| \| \\| Field label \\| Tracking specs \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Tracking specs \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| adtracking_specs** |
| \| Field label \| Tracking specs \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Tracking specs |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| adconversion_specs** \| \| --- \| \| \\| Field label \\| Conversion specs \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Conversion specs \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| adconversion_specs** |
| \| Field label \| Conversion specs \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Conversion specs |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| adreview_feedback** \| \| --- \| \| \\| Field label \\| Review feedback \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Review feedback \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| adreview_feedback** |
| \| Field label \| Review feedback \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Review feedback |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| utm_source** \| \| --- \| \| \\| Field label \\| Source (utm) \\| \\| --- \\| --- \\| \\| Description \\| Value of the utm_source parameter extracted from the ad destination URL \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Source (utm) \| \| Description \| Value of the utm_source parameter extracted from the ad destination URL \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| utm_source** |
| \| Field label \| Source (utm) \| \| --- \| --- \| \| Description \| Value of the utm_source parameter extracted from the ad destination URL \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Source (utm) |
| Description | Value of the utm_source parameter extracted from the ad destination URL |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| utm_medium** \| \| --- \| \| \\| Field label \\| Medium (utm) \\| \\| --- \\| --- \\| \\| Description \\| Value of the utm_medium parameter extracted from the ad destination URL \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Medium (utm) \| \| Description \| Value of the utm_medium parameter extracted from the ad destination URL \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| utm_medium** |
| \| Field label \| Medium (utm) \| \| --- \| --- \| \| Description \| Value of the utm_medium parameter extracted from the ad destination URL \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Medium (utm) |
| Description | Value of the utm_medium parameter extracted from the ad destination URL |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| utm_campaign** \| \| --- \| \| \\| Field label \\| Campaign (utm) \\| \\| --- \\| --- \\| \\| Description \\| Value of the utm_campaign parameter extracted from the ad destination URL \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Campaign (utm) \| \| Description \| Value of the utm_campaign parameter extracted from the ad destination URL \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| utm_campaign** |
| \| Field label \| Campaign (utm) \| \| --- \| --- \| \| Description \| Value of the utm_campaign parameter extracted from the ad destination URL \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Campaign (utm) |
| Description | Value of the utm_campaign parameter extracted from the ad destination URL |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| utm_content** \| \| --- \| \| \\| Field label \\| Content (utm) \\| \\| --- \\| --- \\| \\| Description \\| Value of the utm_content parameter extracted from the ad destination URL \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Content (utm) \| \| Description \| Value of the utm_content parameter extracted from the ad destination URL \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| utm_content** |
| \| Field label \| Content (utm) \| \| --- \| --- \| \| Description \| Value of the utm_content parameter extracted from the ad destination URL \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Content (utm) |
| Description | Value of the utm_content parameter extracted from the ad destination URL |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| utm_term** \| \| --- \| \| \\| Field label \\| Term (utm) \\| \\| --- \\| --- \\| \\| Description \\| Value of the utm_term parameter extracted from the ad destination URL \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Term (utm) \| \| Description \| Value of the utm_term parameter extracted from the ad destination URL \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| utm_term** |
| \| Field label \| Term (utm) \| \| --- \| --- \| \| Description \| Value of the utm_term parameter extracted from the ad destination URL \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Term (utm) |
| Description | Value of the utm_term parameter extracted from the ad destination URL |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |

### AD SET DETAILS

| \| adset_name** \| \| --- \| \| \\| Field label \\| Ad set name \\| \\| --- \\| --- \\| \\| Description \\| The name of the ad set that you're viewing in reporting \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad set name \| \| Description \| The name of the ad set that you're viewing in reporting \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| --- |
| adset_name** |
| \| Field label \| Ad set name \| \| --- \| --- \| \| Description \| The name of the ad set that you're viewing in reporting \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Ad set name |
| Description | The name of the ad set that you're viewing in reporting |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| adset_id** \| \| --- \| \| \\| Field label \\| Ad set ID \\| \\| --- \\| --- \\| \\| Description \\| The unique ID of the ad set you're viewing in reports \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad set ID \| \| Description \| The unique ID of the ad set you're viewing in reports \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| adset_id** |
| \| Field label \| Ad set ID \| \| --- \| --- \| \| Description \| The unique ID of the ad set you're viewing in reports \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Ad set ID |
| Description | The unique ID of the ad set you're viewing in reports |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| adsetstatus** \| \| --- \| \| \\| Field label \\| Ad set status (effective status) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad set status (effective status) \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| adsetstatus** |
| \| Field label \| Ad set status (effective status) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Ad set status (effective status) |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| adset_tags** \| \| --- \| \| \\| Field label \\| Ad set tags \\| \\| --- \\| --- \\| \\| Description \\| List of tags assigned to your ad set \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad set tags \| \| Description \| List of tags assigned to your ad set \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| adset_tags** |
| \| Field label \| Ad set tags \| \| --- \| --- \| \| Description \| List of tags assigned to your ad set \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Ad set tags |
| Description | List of tags assigned to your ad set |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| ad_group_edit_link** \| \| --- \| \| \\| Field label \\| Ad set edit link \\| \\| --- \\| --- \\| \\| Description \\| Link to edit the ad set in Facebook Ads \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.url](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad set edit link \| \| Description \| Link to edit the ad set in Facebook Ads \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| |
| ad_group_edit_link** |
| \| Field label \| Ad set edit link \| \| --- \| --- \| \| Description \| Link to edit the ad set in Facebook Ads \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| |
| Field label | Ad set edit link |
| Description | Link to edit the ad set in Facebook Ads |
| Field type | dimension |
| Data type | [string.text.url](/apidocs/field-data-types#text) |
| \| adsetconfigured_status** \| \| --- \| \| \\| Field label \\| Ad set configured status \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad set configured status \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| adsetconfigured_status** |
| \| Field label \| Ad set configured status \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Ad set configured status |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| bidtype** \| \| --- \| \| \\| Field label \\| Bid type \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Bid type \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| bidtype** |
| \| Field label \| Bid type \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Bid type |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| bidamount** \| \| --- \| \| \\| Field label \\| Bid amount \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Bid amount \| \| Field type \| dimension \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| bidamount** |
| \| Field label \| Bid amount \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Bid amount |
| Field type | dimension |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| bid_strategy** \| \| --- \| \| \\| Field label \\| Bid strategy \\| \\| --- \\| --- \\| \\| Description \\| Bid strategy for this ad set when you use AUCTION as your buying type \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Bid strategy \| \| Description \| Bid strategy for this ad set when you use AUCTION as your buying type \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| bid_strategy** |
| \| Field label \| Bid strategy \| \| --- \| --- \| \| Description \| Bid strategy for this ad set when you use AUCTION as your buying type \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Bid strategy |
| Description | Bid strategy for this ad set when you use AUCTION as your buying type |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| bidinfo** \| \| --- \| \| \\| Field label \\| Ad set bid info \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad set bid info \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| bidinfo** |
| \| Field label \| Ad set bid info \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Ad set bid info |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| adsetstart_time** \| \| --- \| \| \\| Field label \\| Start date \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| Start date \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| adsetstart_time** |
| \| Field label \| Start date \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Field label | Start date |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| \| adsetend_time** \| \| --- \| \| \\| Field label \\| End date \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| End date \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| adsetend_time** |
| \| Field label \| End date \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Field label | End date |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| \| adsetstart_time_exact** \| \| --- \| \| \\| Field label \\| Start date & time \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Start date & time \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| adsetstart_time_exact** |
| \| Field label \| Start date & time \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Start date & time |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| adsetend_time_exact** \| \| --- \| \| \\| Field label \\| End date & time \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| End date & time \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| adsetend_time_exact** |
| \| Field label \| End date & time \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | End date & time |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| adsetdaily_budget** \| \| --- \| \| \\| Field label \\| Daily budget \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Daily budget \| \| Field type \| dimension \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| adsetdaily_budget** |
| \| Field label \| Daily budget \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Daily budget |
| Field type | dimension |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| adsetlifetime_budget** \| \| --- \| \| \\| Field label \\| Lifetime budget \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Lifetime budget \| \| Field type \| dimension \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| adsetlifetime_budget** |
| \| Field label \| Lifetime budget \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Lifetime budget |
| Field type | dimension |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| lifetime_min_spend_target** \| \| --- \| \| \\| Field label \\| Lifetime minimum spend target \\| \\| --- \\| --- \\| \\| Description \\| Lifetime minimum spend target for an ad set defined in your account currency. You must specify the lifetime budget at the ad campaign level \\| \\| Field type \\| dimension \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Lifetime minimum spend target \| \| Description \| Lifetime minimum spend target for an ad set defined in your account currency. You must specify the lifetime budget at the ad campaign level \| \| Field type \| dimension \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| lifetime_min_spend_target** |
| \| Field label \| Lifetime minimum spend target \| \| --- \| --- \| \| Description \| Lifetime minimum spend target for an ad set defined in your account currency. You must specify the lifetime budget at the ad campaign level \| \| Field type \| dimension \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Lifetime minimum spend target |
| Description | Lifetime minimum spend target for an ad set defined in your account currency. You must specify the lifetime budget at the ad campaign level |
| Field type | dimension |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| lifetime_spend_cap** \| \| --- \| \| \\| Field label \\| Lifetime spend cap \\| \\| --- \\| --- \\| \\| Description \\| Daily spend cap of the ad set defined in your account currency. You must specify the daily budget in the campaign \\| \\| Field type \\| dimension \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Lifetime spend cap \| \| Description \| Daily spend cap of the ad set defined in your account currency. You must specify the daily budget in the campaign \| \| Field type \| dimension \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| lifetime_spend_cap** |
| \| Field label \| Lifetime spend cap \| \| --- \| --- \| \| Description \| Daily spend cap of the ad set defined in your account currency. You must specify the daily budget in the campaign \| \| Field type \| dimension \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Lifetime spend cap |
| Description | Daily spend cap of the ad set defined in your account currency. You must specify the daily budget in the campaign |
| Field type | dimension |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| adsetbudget_remaining** \| \| --- \| \| \\| Field label \\| Budget remaining \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Budget remaining \| \| Field type \| dimension \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| adsetbudget_remaining** |
| \| Field label \| Budget remaining \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Budget remaining |
| Field type | dimension |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| adsettargeting** \| \| --- \| \| \\| Field label \\| Targeting \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Targeting \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| adsettargeting** |
| \| Field label \| Targeting \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Targeting |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| adsettargeting_age_max** \| \| --- \| \| \\| Field label \\| Targeting maximum age \\| \\| --- \\| --- \\| \\| Description \\| Maximum of age range defined by user for ad set targeting. A breakdown of the data in the "Targeting" dimension \\| \\| Field type \\| dimension \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Targeting maximum age \| \| Description \| Maximum of age range defined by user for ad set targeting. A breakdown of the data in the "Targeting" dimension \| \| Field type \| dimension \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| adsettargeting_age_max** |
| \| Field label \| Targeting maximum age \| \| --- \| --- \| \| Description \| Maximum of age range defined by user for ad set targeting. A breakdown of the data in the "Targeting" dimension \| \| Field type \| dimension \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Targeting maximum age |
| Description | Maximum of age range defined by user for ad set targeting. A breakdown of the data in the "Targeting" dimension |
| Field type | dimension |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| adsettargeting_age_min** \| \| --- \| \| \\| Field label \\| Targeting minimum age \\| \\| --- \\| --- \\| \\| Description \\| Minimum of age range defined by user for ad set targeting. A breakdown of the data in the "Targeting" dimension \\| \\| Field type \\| dimension \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Targeting minimum age \| \| Description \| Minimum of age range defined by user for ad set targeting. A breakdown of the data in the "Targeting" dimension \| \| Field type \| dimension \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| adsettargeting_age_min** |
| \| Field label \| Targeting minimum age \| \| --- \| --- \| \| Description \| Minimum of age range defined by user for ad set targeting. A breakdown of the data in the "Targeting" dimension \| \| Field type \| dimension \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Targeting minimum age |
| Description | Minimum of age range defined by user for ad set targeting. A breakdown of the data in the "Targeting" dimension |
| Field type | dimension |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| adsettargeting_geo_location_countries** \| \| --- \| \| \\| Field label \\| Targeting country location \\| \\| --- \\| --- \\| \\| Description \\| Countries defined by user for ad set targeting. A breakdown of the data in the "Targeting" dimension \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Targeting country location \| \| Description \| Countries defined by user for ad set targeting. A breakdown of the data in the "Targeting" dimension \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| adsettargeting_geo_location_countries** |
| \| Field label \| Targeting country location \| \| --- \| --- \| \| Description \| Countries defined by user for ad set targeting. A breakdown of the data in the "Targeting" dimension \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Targeting country location |
| Description | Countries defined by user for ad set targeting. A breakdown of the data in the "Targeting" dimension |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| adsettargeting_geo_location_country_groups** \| \| --- \| \| \\| Field label \\| Targeting country groups \\| \\| --- \\| --- \\| \\| Description \\| Country groups defined by user for ad set targeting. A breakdown of the data in the "Targeting" dimension \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Targeting country groups \| \| Description \| Country groups defined by user for ad set targeting. A breakdown of the data in the "Targeting" dimension \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| adsettargeting_geo_location_country_groups** |
| \| Field label \| Targeting country groups \| \| --- \| --- \| \| Description \| Country groups defined by user for ad set targeting. A breakdown of the data in the "Targeting" dimension \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Targeting country groups |
| Description | Country groups defined by user for ad set targeting. A breakdown of the data in the "Targeting" dimension |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| adsettargeting_geo_location_type** \| \| --- \| \| \\| Field label \\| Targeting location type \\| \\| --- \\| --- \\| \\| Description \\| Location types defined by user for ad set targeting. A breakdown of the data in the "Targeting" dimension \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Targeting location type \| \| Description \| Location types defined by user for ad set targeting. A breakdown of the data in the "Targeting" dimension \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| adsettargeting_geo_location_type** |
| \| Field label \| Targeting location type \| \| --- \| --- \| \| Description \| Location types defined by user for ad set targeting. A breakdown of the data in the "Targeting" dimension \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Targeting location type |
| Description | Location types defined by user for ad set targeting. A breakdown of the data in the "Targeting" dimension |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| adsetpromoted_object** \| \| --- \| \| \\| Field label \\| Promoted object \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Promoted object \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| adsetpromoted_object** |
| \| Field label \| Promoted object \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Promoted object |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| optimization_goal** \| \| --- \| \| \\| Field label \\| Ad set optimization goal \\| \\| --- \\| --- \\| \\| Description \\| The optimization goal you selected for your ad or ad set. Your optimization goal reflects what you want to optimize for the ads \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad set optimization goal \| \| Description \| The optimization goal you selected for your ad or ad set. Your optimization goal reflects what you want to optimize for the ads \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| optimization_goal** |
| \| Field label \| Ad set optimization goal \| \| --- \| --- \| \| Description \| The optimization goal you selected for your ad or ad set. Your optimization goal reflects what you want to optimize for the ads \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Ad set optimization goal |
| Description | The optimization goal you selected for your ad or ad set. Your optimization goal reflects what you want to optimize for the ads |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |

### APP ACTIONS

| \| action_games.plays** \| \| --- \| \| \\| Field label \\| Game plays \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Game plays \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| --- |
| action_games.plays** |
| \| Field label \| Game plays \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Game plays |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| action_app_engagement** \| \| --- \| \| \\| Field label \\| Desktop app engagements \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Desktop app engagements \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| action_app_engagement** |
| \| Field label \| Desktop app engagements \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Desktop app engagements |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| action_app_install** \| \| --- \| \| \\| Field label \\| Desktop app installs \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Desktop app installs \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| action_app_install** |
| \| Field label \| Desktop app installs \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Desktop app installs |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| action_app_story** \| \| --- \| \| \\| Field label \\| Desktop app story engagements \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Desktop app story engagements \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| action_app_story** |
| \| Field label \| Desktop app story engagements \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Desktop app story engagements |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| action_app_use** \| \| --- \| \| \\| Field label \\| Desktop app uses \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Desktop app uses \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| action_app_use** |
| \| Field label \| Desktop app uses \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Desktop app uses |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| action_credit_spent** \| \| --- \| \| \\| Field label \\| Credit spends \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Credit spends \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| action_credit_spent** |
| \| Field label \| Credit spends \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Credit spends |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| action_app_custom_event.fb_mobile_achievement_unlocked** \| \| --- \| \| \\| Field label \\| Mobile app achievements unlocked \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Mobile app achievements unlocked \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| action_app_custom_event.fb_mobile_achievement_unlocked** |
| \| Field label \| Mobile app achievements unlocked \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Mobile app achievements unlocked |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| action_app_custom_event.fb_mobile_add_payment_info** \| \| --- \| \| \\| Field label \\| Mobile app adds of payment info \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Mobile app adds of payment info \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| action_app_custom_event.fb_mobile_add_payment_info** |
| \| Field label \| Mobile app adds of payment info \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Mobile app adds of payment info |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| action_app_custom_event.fb_mobile_add_to_cart** \| \| --- \| \| \\| Field label \\| Mobile app adds to cart \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Mobile app adds to cart \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| action_app_custom_event.fb_mobile_add_to_cart** |
| \| Field label \| Mobile app adds to cart \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Mobile app adds to cart |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| action_app_custom_event.fb_mobile_add_to_wishlist** \| \| --- \| \| \\| Field label \\| Mobile app adds to wishlist \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Mobile app adds to wishlist \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| action_app_custom_event.fb_mobile_add_to_wishlist** |
| \| Field label \| Mobile app adds to wishlist \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Mobile app adds to wishlist |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| action_app_custom_event.fb_mobile_complete_registration** \| \| --- \| \| \\| Field label \\| Mobile app registrations completed \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Mobile app registrations completed \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| action_app_custom_event.fb_mobile_complete_registration** |
| \| Field label \| Mobile app registrations completed \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Mobile app registrations completed |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| action_app_custom_event.fb_mobile_initiated_checkout** \| \| --- \| \| \\| Field label \\| Mobile app checkouts initiated \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Mobile app checkouts initiated \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| action_app_custom_event.fb_mobile_initiated_checkout** |
| \| Field label \| Mobile app checkouts initiated \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Mobile app checkouts initiated |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| action_app_custom_event.fb_mobile_content_view** \| \| --- \| \| \\| Field label \\| Mobile app content views \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Mobile app content views \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| action_app_custom_event.fb_mobile_content_view** |
| \| Field label \| Mobile app content views \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Mobile app content views |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| action_app_custom_event.fb_mobile_spent_credits** \| \| --- \| \| \\| Field label \\| Mobile app credits spent \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Mobile app credits spent \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| action_app_custom_event.fb_mobile_spent_credits** |
| \| Field label \| Mobile app credits spent \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Mobile app credits spent |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| action_mobile_app_install** \| \| --- \| \| \\| Field label \\| Mobile app installs \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Mobile app installs \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| action_mobile_app_install** |
| \| Field label \| Mobile app installs \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Mobile app installs |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| action_app_custom_event.fb_mobile_level_achieved** \| \| --- \| \| \\| Field label \\| Mobile app levels completed \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Mobile app levels completed \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| action_app_custom_event.fb_mobile_level_achieved** |
| \| Field label \| Mobile app levels completed \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Mobile app levels completed |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| action_app_custom_event.fb_mobile_purchase** \| \| --- \| \| \\| Field label \\| Mobile app purchases \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Mobile app purchases \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| action_app_custom_event.fb_mobile_purchase** |
| \| Field label \| Mobile app purchases \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Mobile app purchases |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| action_app_custom_event.fb_mobile_rate** \| \| --- \| \| \\| Field label \\| Mobile app ratings submitted \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Mobile app ratings submitted \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| action_app_custom_event.fb_mobile_rate** |
| \| Field label \| Mobile app ratings submitted \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Mobile app ratings submitted |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| action_app_custom_event.fb_mobile_search** \| \| --- \| \| \\| Field label \\| Mobile app searches \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Mobile app searches \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| action_app_custom_event.fb_mobile_search** |
| \| Field label \| Mobile app searches \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Mobile app searches |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| action_app_custom_event.fb_mobile_activate_app** \| \| --- \| \| \\| Field label \\| Mobile app sessions \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Mobile app sessions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| action_app_custom_event.fb_mobile_activate_app** |
| \| Field label \| Mobile app sessions \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Mobile app sessions |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| action_app_custom_event.fb_mobile_tutorial_completion** \| \| --- \| \| \\| Field label \\| Mobile app tutorials completed \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Mobile app tutorials completed \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| action_app_custom_event.fb_mobile_tutorial_completion** |
| \| Field label \| Mobile app tutorials completed \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Mobile app tutorials completed |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| action_omni_app_install** \| \| --- \| \| \\| Field label \\| Omni app installs \\| \\| --- \\| --- \\| \\| Description \\| The estimated number of completed app installs across all channels \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Omni app installs \| \| Description \| The estimated number of completed app installs across all channels \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| action_omni_app_install** |
| \| Field label \| Omni app installs \| \| --- \| --- \| \| Description \| The estimated number of completed app installs across all channels \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Omni app installs |
| Description | The estimated number of completed app installs across all channels |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| action_omni_purchase** \| \| --- \| \| \\| Field label \\| Omni purchases \\| \\| --- \\| --- \\| \\| Description \\| The number of purchase events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Omni purchases \| \| Description \| The number of purchase events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| action_omni_purchase** |
| \| Field label \| Omni purchases \| \| --- \| --- \| \| Description \| The number of purchase events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Omni purchases |
| Description | The number of purchase events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| action_omni_add_to_cart** \| \| --- \| \| \\| Field label \\| Omni adds to cart \\| \\| --- \\| --- \\| \\| Description \\| The number of add to cart events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Omni adds to cart \| \| Description \| The number of add to cart events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| action_omni_add_to_cart** |
| \| Field label \| Omni adds to cart \| \| --- \| --- \| \| Description \| The number of add to cart events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Omni adds to cart |
| Description | The number of add to cart events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| action_omni_complete_registration** \| \| --- \| \| \\| Field label \\| Omni completed registrations \\| \\| --- \\| --- \\| \\| Description \\| The number of complete registration events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Omni completed registrations \| \| Description \| The number of complete registration events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| action_omni_complete_registration** |
| \| Field label \| Omni completed registrations \| \| --- \| --- \| \| Description \| The number of complete registration events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Omni completed registrations |
| Description | The number of complete registration events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| action_omni_view_content** \| \| --- \| \| \\| Field label \\| Omni content views \\| \\| --- \\| --- \\| \\| Description \\| The number of view content events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Omni content views \| \| Description \| The number of view content events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| action_omni_view_content** |
| \| Field label \| Omni content views \| \| --- \| --- \| \| Description \| The number of view content events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Omni content views |
| Description | The number of view content events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| action_omni_search** \| \| --- \| \| \\| Field label \\| Omni searches \\| \\| --- \\| --- \\| \\| Description \\| The number of search events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Omni searches \| \| Description \| The number of search events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| action_omni_search** |
| \| Field label \| Omni searches \| \| --- \| --- \| \| Description \| The number of search events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Omni searches |
| Description | The number of search events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| action_omni_initiated_checkout** \| \| --- \| \| \\| Field label \\| Omni initiated checkouts \\| \\| --- \\| --- \\| \\| Description \\| The number of initiate checkout events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Omni initiated checkouts \| \| Description \| The number of initiate checkout events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| action_omni_initiated_checkout** |
| \| Field label \| Omni initiated checkouts \| \| --- \| --- \| \| Description \| The number of initiate checkout events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Omni initiated checkouts |
| Description | The number of initiate checkout events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| action_omni_achievement_unlocked** \| \| --- \| \| \\| Field label \\| Omni achievement unlocks \\| \\| --- \\| --- \\| \\| Description \\| The number of unlock achievement events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Omni achievement unlocks \| \| Description \| The number of unlock achievement events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| action_omni_achievement_unlocked** |
| \| Field label \| Omni achievement unlocks \| \| --- \| --- \| \| Description \| The number of unlock achievement events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Omni achievement unlocks |
| Description | The number of unlock achievement events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| action_omni_activate_app** \| \| --- \| \| \\| Field label \\| Omni app activations \\| \\| --- \\| --- \\| \\| Description \\| The number of times your app was activated attributed to your ads, based on information received from one or more of your connected Facebook Business Tools \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Omni app activations \| \| Description \| The number of times your app was activated attributed to your ads, based on information received from one or more of your connected Facebook Business Tools \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| action_omni_activate_app** |
| \| Field label \| Omni app activations \| \| --- \| --- \| \| Description \| The number of times your app was activated attributed to your ads, based on information received from one or more of your connected Facebook Business Tools \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Omni app activations |
| Description | The number of times your app was activated attributed to your ads, based on information received from one or more of your connected Facebook Business Tools |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| action_omni_level_achieved** \| \| --- \| \| \\| Field label \\| Omni level completed \\| \\| --- \\| --- \\| \\| Description \\| The estimated number of completed level across all channels \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Omni level completed \| \| Description \| The estimated number of completed level across all channels \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| action_omni_level_achieved** |
| \| Field label \| Omni level completed \| \| --- \| --- \| \| Description \| The estimated number of completed level across all channels \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Omni level completed |
| Description | The estimated number of completed level across all channels |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| action_omni_rate** \| \| --- \| \| \\| Field label \\| Omni rates \\| \\| --- \\| --- \\| \\| Description \\| The number of achieve level events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Omni rates \| \| Description \| The number of achieve level events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| action_omni_rate** |
| \| Field label \| Omni rates \| \| --- \| --- \| \| Description \| The number of achieve level events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Omni rates |
| Description | The number of achieve level events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| action_omni_spend_credits** \| \| --- \| \| \\| Field label \\| Omni credit spends \\| \\| --- \\| --- \\| \\| Description \\| The number of spend credits events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. This does not refer to the total value of credits spent \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Omni credit spends \| \| Description \| The number of spend credits events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. This does not refer to the total value of credits spent \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| action_omni_spend_credits** |
| \| Field label \| Omni credit spends \| \| --- \| --- \| \| Description \| The number of spend credits events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. This does not refer to the total value of credits spent \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Omni credit spends |
| Description | The number of spend credits events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. This does not refer to the total value of credits spent |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| action_omni_tutorial_completion** \| \| --- \| \| \\| Field label \\| Omni completed tutorials \\| \\| --- \\| --- \\| \\| Description \\| The number of completed tutorial events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Omni completed tutorials \| \| Description \| The number of completed tutorial events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| action_omni_tutorial_completion** |
| \| Field label \| Omni completed tutorials \| \| --- \| --- \| \| Description \| The number of completed tutorial events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Omni completed tutorials |
| Description | The number of completed tutorial events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| action_omni_custom** \| \| --- \| \| \\| Field label \\| Omni custom actions \\| \\| --- \\| --- \\| \\| Description \\| The number of custom events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Omni custom actions \| \| Description \| The number of custom events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| action_omni_custom** |
| \| Field label \| Omni custom actions \| \| --- \| --- \| \| Description \| The number of custom events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Omni custom actions |
| Description | The number of custom events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| action_app_custom_event.other** \| \| --- \| \| \\| Field label \\| Other mobile app actions \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Other mobile app actions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| action_app_custom_event.other** |
| \| Field label \| Other mobile app actions \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Other mobile app actions |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |

### APP ACTIONS COST

| \| cost_per_app_install** \| \| --- \| \| \\| Field label \\| Cost per app install \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per app install \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| --- |
| cost_per_app_install** |
| \| Field label \| Cost per app install \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost per app install |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| cost_per_game_play** \| \| --- \| \| \\| Field label \\| Cost per game play \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per game play \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cost_per_game_play** |
| \| Field label \| Cost per game play \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost per game play |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| cost_per_desktop_app_engagement** \| \| --- \| \| \\| Field label \\| Cost per desktop app engagement \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per desktop app engagement \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cost_per_desktop_app_engagement** |
| \| Field label \| Cost per desktop app engagement \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost per desktop app engagement |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| cost_per_desktop_app_install** \| \| --- \| \| \\| Field label \\| Cost per desktop app install \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per desktop app install \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cost_per_desktop_app_install** |
| \| Field label \| Cost per desktop app install \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost per desktop app install |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| cost_per_desktop_app_story_engagement** \| \| --- \| \| \\| Field label \\| Cost per desktop app story engagement \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per desktop app story engagement \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cost_per_desktop_app_story_engagement** |
| \| Field label \| Cost per desktop app story engagement \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost per desktop app story engagement |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| cost_per_desktop_app_use** \| \| --- \| \| \\| Field label \\| Cost per desktop app use \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per desktop app use \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cost_per_desktop_app_use** |
| \| Field label \| Cost per desktop app use \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost per desktop app use |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| cost_per_credit_spend_action** \| \| --- \| \| \\| Field label \\| Cost per credit spend action \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per credit spend action \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cost_per_credit_spend_action** |
| \| Field label \| Cost per credit spend action \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost per credit spend action |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| cost_per_mobile_app_achievement_unlocked** \| \| --- \| \| \\| Field label \\| Cost per mobile app achievement unlocked \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per mobile app achievement unlocked \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cost_per_mobile_app_achievement_unlocked** |
| \| Field label \| Cost per mobile app achievement unlocked \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost per mobile app achievement unlocked |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| cost_per_mobile_app_add_to_basket** \| \| --- \| \| \\| Field label \\| Cost per mobile app add to basket \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per mobile app add to basket \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cost_per_mobile_app_add_to_basket** |
| \| Field label \| Cost per mobile app add to basket \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost per mobile app add to basket |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| cost_per_mobile_app_add_to_wishlist** \| \| --- \| \| \\| Field label \\| Cost per mobile app add to wishlist \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per mobile app add to wishlist \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cost_per_mobile_app_add_to_wishlist** |
| \| Field label \| Cost per mobile app add to wishlist \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost per mobile app add to wishlist |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| cost_per_mobile_app_checkout_initiated** \| \| --- \| \| \\| Field label \\| Cost per mobile app checkout initiated \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per mobile app checkout initiated \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cost_per_mobile_app_checkout_initiated** |
| \| Field label \| Cost per mobile app checkout initiated \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost per mobile app checkout initiated |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| cost_per_mobile_app_content_view** \| \| --- \| \| \\| Field label \\| Cost per mobile app content view \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per mobile app content view \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cost_per_mobile_app_content_view** |
| \| Field label \| Cost per mobile app content view \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost per mobile app content view |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| cost_per_mobile_app_credit_spent** \| \| --- \| \| \\| Field label \\| Cost per mobile app credit spent \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per mobile app credit spent \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cost_per_mobile_app_credit_spent** |
| \| Field label \| Cost per mobile app credit spent \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost per mobile app credit spent |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| cost_per_mobile_app_install** \| \| --- \| \| \\| Field label \\| Cost per mobile app install \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per mobile app install \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cost_per_mobile_app_install** |
| \| Field label \| Cost per mobile app install \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost per mobile app install |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| cost_per_mobile_app_level_completed** \| \| --- \| \| \\| Field label \\| Cost per mobile app level completed \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per mobile app level completed \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cost_per_mobile_app_level_completed** |
| \| Field label \| Cost per mobile app level completed \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost per mobile app level completed |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| cost_per_mobile_app_payment_info_add** \| \| --- \| \| \\| Field label \\| Cost per mobile app payment info add \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per mobile app payment info add \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cost_per_mobile_app_payment_info_add** |
| \| Field label \| Cost per mobile app payment info add \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost per mobile app payment info add |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| cost_per_mobile_app_purchase** \| \| --- \| \| \\| Field label \\| Cost per mobile app purchase \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per mobile app purchase \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cost_per_mobile_app_purchase** |
| \| Field label \| Cost per mobile app purchase \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost per mobile app purchase |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| cost_per_mobile_app_rating_submitted** \| \| --- \| \| \\| Field label \\| Cost per mobile app rating submitted \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per mobile app rating submitted \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cost_per_mobile_app_rating_submitted** |
| \| Field label \| Cost per mobile app rating submitted \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost per mobile app rating submitted |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| cost_per_mobile_app_registration_completed** \| \| --- \| \| \\| Field label \\| Cost per mobile app registration completed \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per mobile app registration completed \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cost_per_mobile_app_registration_completed** |
| \| Field label \| Cost per mobile app registration completed \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost per mobile app registration completed |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| cost_per_mobile_app_search** \| \| --- \| \| \\| Field label \\| Cost per mobile app search \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per mobile app search \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cost_per_mobile_app_search** |
| \| Field label \| Cost per mobile app search \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost per mobile app search |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| cost_per_mobile_app_session** \| \| --- \| \| \\| Field label \\| Cost per mobile app session \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per mobile app session \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cost_per_mobile_app_session** |
| \| Field label \| Cost per mobile app session \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost per mobile app session |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| cost_per_mobile_app_tutorial_completed** \| \| --- \| \| \\| Field label \\| Cost per mobile app tutorial completed \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per mobile app tutorial completed \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cost_per_mobile_app_tutorial_completed** |
| \| Field label \| Cost per mobile app tutorial completed \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost per mobile app tutorial completed |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| cost_per_other_mobile_app_action** \| \| --- \| \| \\| Field label \\| Cost per other mobile app action \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per other mobile app action \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cost_per_other_mobile_app_action** |
| \| Field label \| Cost per other mobile app action \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost per other mobile app action |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |

### APP CONVERSION VALUE

| \| action_value_app_custom_event.fb_mobile_spent_credits** \| \| --- \| \| \\| Field label \\| Mobile app credits spent conversion value \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Mobile app credits spent conversion value \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| --- |
| action_value_app_custom_event.fb_mobile_spent_credits** |
| \| Field label \| Mobile app credits spent conversion value \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Mobile app credits spent conversion value |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| action_value_app_custom_event.fb_mobile_purchase** \| \| --- \| \| \\| Field label \\| Mobile app purchases conversion value \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Mobile app purchases conversion value \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| action_value_app_custom_event.fb_mobile_purchase** |
| \| Field label \| Mobile app purchases conversion value \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Mobile app purchases conversion value |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| action_value_app_custom_event.fb_mobile_initiated_checkout** \| \| --- \| \| \\| Field label \\| Mobile app checkouts conversion value \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Mobile app checkouts conversion value \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| action_value_app_custom_event.fb_mobile_initiated_checkout** |
| \| Field label \| Mobile app checkouts conversion value \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Mobile app checkouts conversion value |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| action_value.credit_spent** \| \| --- \| \| \\| Field label \\| Credits spent conversion value \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Credits spent conversion value \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| action_value.credit_spent** |
| \| Field label \| Credits spent conversion value \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Credits spent conversion value |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |

### ATTRIBUTION

| \| attribution_setting** \| \| --- \| \| \\| Field label \\| Attribution setting \\| \\| --- \\| --- \\| \\| Description \\| The default attribution window to be used when the attribution result is calculated. Each ad set has its own attribution setting value. The attribution setting for a campaign or an account is calculated based on existing ad sets. Returns mixed, indicating multiple attribution settings, skan, indicating SKAdNetwork attribution of iOS 14 app install campaigns, and na, indicating no ad set in a campaign or account \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Attribution setting \| \| Description \| The default attribution window to be used when the attribution result is calculated. Each ad set has its own attribution setting value. The attribution setting for a campaign or an account is calculated based on existing ad sets. Returns mixed, indicating multiple attribution settings, skan, indicating SKAdNetwork attribution of iOS 14 app install campaigns, and na, indicating no ad set in a campaign or account \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| --- |
| attribution_setting** |
| \| Field label \| Attribution setting \| \| --- \| --- \| \| Description \| The default attribution window to be used when the attribution result is calculated. Each ad set has its own attribution setting value. The attribution setting for a campaign or an account is calculated based on existing ad sets. Returns mixed, indicating multiple attribution settings, skan, indicating SKAdNetwork attribution of iOS 14 app install campaigns, and na, indicating no ad set in a campaign or account \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Attribution setting |
| Description | The default attribution window to be used when the attribution result is calculated. Each ad set has its own attribution setting value. The attribution setting for a campaign or an account is calculated based on existing ad sets. Returns mixed, indicating multiple attribution settings, skan, indicating SKAdNetwork attribution of iOS 14 app install campaigns, and na, indicating no ad set in a campaign or account |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |

### AWARENESS

| \| estimated_ad_recallers** \| \| --- \| \| \\| Field label \\| Estimated ad recall lift (people) \\| \\| --- \\| --- \\| \\| Description \\| An estimate of the number of additional people who may remember seeing your ads, if asked, within 2 days. This metric is only available for assets in the Brand Awareness Objective \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Estimated ad recall lift (people) \| \| Description \| An estimate of the number of additional people who may remember seeing your ads, if asked, within 2 days. This metric is only available for assets in the Brand Awareness Objective \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| --- |
| estimated_ad_recallers** |
| \| Field label \| Estimated ad recall lift (people) \| \| --- \| --- \| \| Description \| An estimate of the number of additional people who may remember seeing your ads, if asked, within 2 days. This metric is only available for assets in the Brand Awareness Objective \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Estimated ad recall lift (people) |
| Description | An estimate of the number of additional people who may remember seeing your ads, if asked, within 2 days. This metric is only available for assets in the Brand Awareness Objective |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| estimated_ad_recall_rate** \| \| --- \| \| \\| Field label \\| Estimated ad recall lift rate (%) \\| \\| --- \\| --- \\| \\| Description \\| The rate at which an estimated number of additional people, when asked, would remember seeing your ads within 2 days. This metric is only available for assets in the Brand Awareness Objective \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Estimated ad recall lift rate (%) \| \| Description \| The rate at which an estimated number of additional people, when asked, would remember seeing your ads within 2 days. This metric is only available for assets in the Brand Awareness Objective \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| estimated_ad_recall_rate** |
| \| Field label \| Estimated ad recall lift rate (%) \| \| --- \| --- \| \| Description \| The rate at which an estimated number of additional people, when asked, would remember seeing your ads within 2 days. This metric is only available for assets in the Brand Awareness Objective \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Estimated ad recall lift rate (%) |
| Description | The rate at which an estimated number of additional people, when asked, would remember seeing your ads within 2 days. This metric is only available for assets in the Brand Awareness Objective |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |

### AWARENESS COST

| \| cost_per_estimated_ad_recallers** \| \| --- \| \| \\| Field label \\| Cost per estimated ad recall lift (people) \\| \\| --- \\| --- \\| \\| Description \\| The average cost for each estimated ad recall lift. This metric is only available for assets in the Brand Awareness Objective \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per estimated ad recall lift (people) \| \| Description \| The average cost for each estimated ad recall lift. This metric is only available for assets in the Brand Awareness Objective \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| --- |
| cost_per_estimated_ad_recallers** |
| \| Field label \| Cost per estimated ad recall lift (people) \| \| --- \| --- \| \| Description \| The average cost for each estimated ad recall lift. This metric is only available for assets in the Brand Awareness Objective \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost per estimated ad recall lift (people) |
| Description | The average cost for each estimated ad recall lift. This metric is only available for assets in the Brand Awareness Objective |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |

### CALLS

| \| click_to_call_call_confirm** \| \| --- \| \| \\| Field label \\| Estimated call confirmation clicks \\| \\| --- \\| --- \\| \\| Description \\| The estimated number of times the call button is clicked on a call confirmation dialogue after an ad with a call destination is clicked \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Estimated call confirmation clicks \| \| Description \| The estimated number of times the call button is clicked on a call confirmation dialogue after an ad with a call destination is clicked \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| --- |
| click_to_call_call_confirm** |
| \| Field label \| Estimated call confirmation clicks \| \| --- \| --- \| \| Description \| The estimated number of times the call button is clicked on a call confirmation dialogue after an ad with a call destination is clicked \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Estimated call confirmation clicks |
| Description | The estimated number of times the call button is clicked on a call confirmation dialogue after an ad with a call destination is clicked |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| click_to_call_native_call_placed** \| \| --- \| \| \\| Field label \\| Messenger calls placed \\| \\| --- \\| --- \\| \\| Description \\| The number of times a Messenger call was made to your business, attributed to your ad. This metric excludes ads that were delivered from Europe and Japan \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Messenger calls placed \| \| Description \| The number of times a Messenger call was made to your business, attributed to your ad. This metric excludes ads that were delivered from Europe and Japan \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| click_to_call_native_call_placed** |
| \| Field label \| Messenger calls placed \| \| --- \| --- \| \| Description \| The number of times a Messenger call was made to your business, attributed to your ad. This metric excludes ads that were delivered from Europe and Japan \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Messenger calls placed |
| Description | The number of times a Messenger call was made to your business, attributed to your ad. This metric excludes ads that were delivered from Europe and Japan |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| click_to_call_native_20s_call_connect** \| \| --- \| \| \\| Field label \\| 20-second Messenger calls \\| \\| --- \\| --- \\| \\| Description \\| The number of times Messenger calls resulted in successful connections lasting at least 20 seconds, attributed to your ad. This metric excludes ads that were delivered from Europe and Japan, and only is available in select countries \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| 20-second Messenger calls \| \| Description \| The number of times Messenger calls resulted in successful connections lasting at least 20 seconds, attributed to your ad. This metric excludes ads that were delivered from Europe and Japan, and only is available in select countries \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| click_to_call_native_20s_call_connect** |
| \| Field label \| 20-second Messenger calls \| \| --- \| --- \| \| Description \| The number of times Messenger calls resulted in successful connections lasting at least 20 seconds, attributed to your ad. This metric excludes ads that were delivered from Europe and Japan, and only is available in select countries \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | 20-second Messenger calls |
| Description | The number of times Messenger calls resulted in successful connections lasting at least 20 seconds, attributed to your ad. This metric excludes ads that were delivered from Europe and Japan, and only is available in select countries |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| click_to_call_native_60s_call_connect** \| \| --- \| \| \\| Field label \\| 60-second Messenger calls \\| \\| --- \\| --- \\| \\| Description \\| The number of times Messenger calls resulted in successful connections lasting at least 60 seconds, attributed to your ad. This metric excludes ads that were delivered from Europe and Japan, and only is available in select countries \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| 60-second Messenger calls \| \| Description \| The number of times Messenger calls resulted in successful connections lasting at least 60 seconds, attributed to your ad. This metric excludes ads that were delivered from Europe and Japan, and only is available in select countries \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| click_to_call_native_60s_call_connect** |
| \| Field label \| 60-second Messenger calls \| \| --- \| --- \| \| Description \| The number of times Messenger calls resulted in successful connections lasting at least 60 seconds, attributed to your ad. This metric excludes ads that were delivered from Europe and Japan, and only is available in select countries \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | 60-second Messenger calls |
| Description | The number of times Messenger calls resulted in successful connections lasting at least 60 seconds, attributed to your ad. This metric excludes ads that were delivered from Europe and Japan, and only is available in select countries |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |

### CAMPAIGN DETAILS

| \| adcampaign_name** \| \| --- \| \| \\| Field label \\| Campaign name \\| \\| --- \\| --- \\| \\| Description \\| The name of the advertising campaign that you're viewing in reporting \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Campaign name \| \| Description \| The name of the advertising campaign that you're viewing in reporting \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| --- |
| adcampaign_name** |
| \| Field label \| Campaign name \| \| --- \| --- \| \| Description \| The name of the advertising campaign that you're viewing in reporting \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Campaign name |
| Description | The name of the advertising campaign that you're viewing in reporting |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| adcampaign_id** \| \| --- \| \| \\| Field label \\| Campaign ID \\| \\| --- \\| --- \\| \\| Description \\| The unique ID number of the advertising campaign that you're viewing in reporting \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Campaign ID \| \| Description \| The unique ID number of the advertising campaign that you're viewing in reporting \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| adcampaign_id** |
| \| Field label \| Campaign ID \| \| --- \| --- \| \| Description \| The unique ID number of the advertising campaign that you're viewing in reporting \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Campaign ID |
| Description | The unique ID number of the advertising campaign that you're viewing in reporting |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| campaignobjective** \| \| --- \| \| \\| Field label \\| Campaign objective \\| \\| --- \\| --- \\| \\| Description \\| The objective you selected for your campaign. Your objective reflects the goal you want to achieve with your advertising \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Campaign objective \| \| Description \| The objective you selected for your campaign. Your objective reflects the goal you want to achieve with your advertising \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| campaignobjective** |
| \| Field label \| Campaign objective \| \| --- \| --- \| \| Description \| The objective you selected for your campaign. Your objective reflects the goal you want to achieve with your advertising \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Campaign objective |
| Description | The objective you selected for your campaign. Your objective reflects the goal you want to achieve with your advertising |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| campaignstatus** \| \| --- \| \| \\| Field label \\| Campaign status (effective status) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Campaign status (effective status) \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| campaignstatus** |
| \| Field label \| Campaign status (effective status) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Campaign status (effective status) |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| campaign_tags** \| \| --- \| \| \\| Field label \\| Campaign tags \\| \\| --- \\| --- \\| \\| Description \\| List of tags assigned to your campaign \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Campaign tags \| \| Description \| List of tags assigned to your campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| campaign_tags** |
| \| Field label \| Campaign tags \| \| --- \| --- \| \| Description \| List of tags assigned to your campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Campaign tags |
| Description | List of tags assigned to your campaign |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| campaign_edit_link** \| \| --- \| \| \\| Field label \\| Campaign edit link \\| \\| --- \\| --- \\| \\| Description \\| Link to edit the campaign in Facebook Ads \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.url](/apidocs/field-data-types#text) \\| \| \| Field label \| Campaign edit link \| \| Description \| Link to edit the campaign in Facebook Ads \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| |
| campaign_edit_link** |
| \| Field label \| Campaign edit link \| \| --- \| --- \| \| Description \| Link to edit the campaign in Facebook Ads \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| |
| Field label | Campaign edit link |
| Description | Link to edit the campaign in Facebook Ads |
| Field type | dimension |
| Data type | [string.text.url](/apidocs/field-data-types#text) |
| \| campaignconfigured_status** \| \| --- \| \| \\| Field label \\| Campaign configured status \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Campaign configured status \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| campaignconfigured_status** |
| \| Field label \| Campaign configured status \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Campaign configured status |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| campaignbuyingtype** \| \| --- \| \| \\| Field label \\| Campaign buying type \\| \\| --- \\| --- \\| \\| Description \\| The method by which you pay for and target ads in your campaigns: through dynamic auction bidding, fixed-price bidding, or reach and frequency buying \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Campaign buying type \| \| Description \| The method by which you pay for and target ads in your campaigns: through dynamic auction bidding, fixed-price bidding, or reach and frequency buying \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| campaignbuyingtype** |
| \| Field label \| Campaign buying type \| \| --- \| --- \| \| Description \| The method by which you pay for and target ads in your campaigns: through dynamic auction bidding, fixed-price bidding, or reach and frequency buying \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Campaign buying type |
| Description | The method by which you pay for and target ads in your campaigns: through dynamic auction bidding, fixed-price bidding, or reach and frequency buying |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| campaignspend_cap** \| \| --- \| \| \\| Field label \\| Campaign spending limit \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Campaign spending limit \| \| Field type \| dimension \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| campaignspend_cap** |
| \| Field label \| Campaign spending limit \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Campaign spending limit |
| Field type | dimension |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| campaign_start_date** \| \| --- \| \| \\| Field label \\| Campaign start date \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| Campaign start date \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| campaign_start_date** |
| \| Field label \| Campaign start date \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Field label | Campaign start date |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| \| campaign_end_date** \| \| --- \| \| \\| Field label \\| Campaign end date \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| Campaign end date \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| campaign_end_date** |
| \| Field label \| Campaign end date \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Field label | Campaign end date |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| \| campaign_start_time** \| \| --- \| \| \\| Field label \\| Campaign start date & time \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Campaign start date & time \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| campaign_start_time** |
| \| Field label \| Campaign start date & time \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Campaign start date & time |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| campaign_end_time** \| \| --- \| \| \\| Field label \\| Campaign end date & time \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Campaign end date & time \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| campaign_end_time** |
| \| Field label \| Campaign end date & time \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Campaign end date & time |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| campaign_daily_budget** \| \| --- \| \| \\| Field label \\| Campaign daily budget \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Campaign daily budget \| \| Field type \| dimension \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| campaign_daily_budget** |
| \| Field label \| Campaign daily budget \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Campaign daily budget |
| Field type | dimension |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| campaign_lifetime_budget** \| \| --- \| \| \\| Field label \\| Campaign lifetime budget \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Campaign lifetime budget \| \| Field type \| dimension \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| campaign_lifetime_budget** |
| \| Field label \| Campaign lifetime budget \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Campaign lifetime budget |
| Field type | dimension |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| campaign_is_skadnetwork_attribution** \| \| --- \| \| \\| Field label \\| Is Campaign using SKAdNetwork \\| \\| --- \\| --- \\| \\| Description \\| Flag to indicate that the campaign will be using SKAdNetwork, which also means that it will only be targeting iOS 14.x and above \\| \\| Field type \\| dimension \\| \\| Data type \\| [bool](/apidocs/field-data-types#primitive) \\| \| \| Field label \| Is Campaign using SKAdNetwork \| \| Description \| Flag to indicate that the campaign will be using SKAdNetwork, which also means that it will only be targeting iOS 14.x and above \| \| Field type \| dimension \| \| Data type \| [bool](/apidocs/field-data-types#primitive) \| |
| campaign_is_skadnetwork_attribution** |
| \| Field label \| Is Campaign using SKAdNetwork \| \| --- \| --- \| \| Description \| Flag to indicate that the campaign will be using SKAdNetwork, which also means that it will only be targeting iOS 14.x and above \| \| Field type \| dimension \| \| Data type \| [bool](/apidocs/field-data-types#primitive) \| |
| Field label | Is Campaign using SKAdNetwork |
| Description | Flag to indicate that the campaign will be using SKAdNetwork, which also means that it will only be targeting iOS 14.x and above |
| Field type | dimension |
| Data type | [bool](/apidocs/field-data-types#primitive) |
| \| campaign_budget_remaining** \| \| --- \| \| \\| Field label \\| Campaign budget remaining \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Campaign budget remaining \| \| Field type \| dimension \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| campaign_budget_remaining** |
| \| Field label \| Campaign budget remaining \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Campaign budget remaining |
| Field type | dimension |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |

### CAROUSEL CARD

| \| ActionCarouselCardId** \| \| --- \| \| \\| Field label \\| Carousel card ID \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Carousel card ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| --- |
| ActionCarouselCardId** |
| \| Field label \| Carousel card ID \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Carousel card ID |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| ActionCarouselCardName** \| \| --- \| \| \\| Field label \\| Carousel card name \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Carousel card name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| ActionCarouselCardName** |
| \| Field label \| Carousel card name \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Carousel card name |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| carousel_card_description** \| \| --- \| \| \\| Field label \\| Carousel card description \\| \\| --- \\| --- \\| \\| Description \\| Description of carousel card \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Carousel card description \| \| Description \| Description of carousel card \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| carousel_card_description** |
| \| Field label \| Carousel card description \| \| --- \| --- \| \| Description \| Description of carousel card \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Carousel card description |
| Description | Description of carousel card |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| carousel_card_call_to_action_type** \| \| --- \| \| \\| Field label \\| Carousel card call to action type \\| \\| --- \\| --- \\| \\| Description \\| Call to action type of carousel card \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Carousel card call to action type \| \| Description \| Call to action type of carousel card \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| carousel_card_call_to_action_type** |
| \| Field label \| Carousel card call to action type \| \| --- \| --- \| \| Description \| Call to action type of carousel card \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Carousel card call to action type |
| Description | Call to action type of carousel card |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| carousel_card_target_url** \| \| --- \| \| \\| Field label \\| Carousel card target URL \\| \\| --- \\| --- \\| \\| Description \\| Target URL of carousel card \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.url](/apidocs/field-data-types#text) \\| \| \| Field label \| Carousel card target URL \| \| Description \| Target URL of carousel card \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| |
| carousel_card_target_url** |
| \| Field label \| Carousel card target URL \| \| --- \| --- \| \| Description \| Target URL of carousel card \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| |
| Field label | Carousel card target URL |
| Description | Target URL of carousel card |
| Field type | dimension |
| Data type | [string.text.url](/apidocs/field-data-types#text) |
| \| carousel_card_image_url** \| \| --- \| \| \\| Field label \\| Carousel card image URL \\| \\| --- \\| --- \\| \\| Description \\| The image URL of the carousel card \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.url](/apidocs/field-data-types#text) \\| \| \| Field label \| Carousel card image URL \| \| Description \| The image URL of the carousel card \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| |
| carousel_card_image_url** |
| \| Field label \| Carousel card image URL \| \| --- \| --- \| \| Description \| The image URL of the carousel card \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| |
| Field label | Carousel card image URL |
| Description | The image URL of the carousel card |
| Field type | dimension |
| Data type | [string.text.url](/apidocs/field-data-types#text) |
| \| carousel_card_image** \| \| --- \| \| \\| Field label \\| Carousel card image \\| \\| --- \\| --- \\| \\| Description \\| The image of the carousel card \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.formula](/apidocs/field-data-types#) \\| \\| Destinations \\| Google Sheets \\| \| \| Field label \| Carousel card image \| \| Description \| The image of the carousel card \| \| Field type \| dimension \| \| Data type \| [string.text.formula](/apidocs/field-data-types#) \| \| Destinations \| Google Sheets \| |
| carousel_card_image** |
| \| Field label \| Carousel card image \| \| --- \| --- \| \| Description \| The image of the carousel card \| \| Field type \| dimension \| \| Data type \| [string.text.formula](/apidocs/field-data-types#) \| \| Destinations \| Google Sheets \| |
| Field label | Carousel card image |
| Description | The image of the carousel card |
| Field type | dimension |
| Data type | [string.text.formula](/apidocs/field-data-types#) |
| Destinations | Google Sheets |

### CLICKS

| \| action_link_click** \| \| --- \| \| \\| Field label \\| Link clicks \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Link clicks \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| --- |
| action_link_click** |
| \| Field label \| Link clicks \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Link clicks |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| unique_action_link_click** \| \| --- \| \| \\| Field label \\| Unique link clicks \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Unique link clicks \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| unique_action_link_click** |
| \| Field label \| Unique link clicks \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Unique link clicks |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| outbound_clicks** \| \| --- \| \| \\| Field label \\| Outbound clicks \\| \\| --- \\| --- \\| \\| Description \\| The number of clicks on links that take people off Facebook-owned properties \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Outbound clicks \| \| Description \| The number of clicks on links that take people off Facebook-owned properties \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| outbound_clicks** |
| \| Field label \| Outbound clicks \| \| --- \| --- \| \| Description \| The number of clicks on links that take people off Facebook-owned properties \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Outbound clicks |
| Description | The number of clicks on links that take people off Facebook-owned properties |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| unique_outbound_clicks** \| \| --- \| \| \\| Field label \\| Unique outbound clicks \\| \\| --- \\| --- \\| \\| Description \\| The number of people who performed an outbound click \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Unique outbound clicks \| \| Description \| The number of people who performed an outbound click \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| unique_outbound_clicks** |
| \| Field label \| Unique outbound clicks \| \| --- \| --- \| \| Description \| The number of people who performed an outbound click \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Unique outbound clicks |
| Description | The number of people who performed an outbound click |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| link_CTR** \| \| --- \| \| \\| Field label \\| CTR (link click-through rate) \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| CTR (link click-through rate) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| link_CTR** |
| \| Field label \| CTR (link click-through rate) \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | CTR (link click-through rate) |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| unique_link_CTR** \| \| --- \| \| \\| Field label \\| Unique CTR (link click-through rate) \\| \\| --- \\| --- \\| \\| Description \\| The percentage of unique people who saw your ad and performed a link click. The metric is calculated as unique link clicks divided by reach \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Unique CTR (link click-through rate) \| \| Description \| The percentage of unique people who saw your ad and performed a link click. The metric is calculated as unique link clicks divided by reach \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| unique_link_CTR** |
| \| Field label \| Unique CTR (link click-through rate) \| \| --- \| --- \| \| Description \| The percentage of unique people who saw your ad and performed a link click. The metric is calculated as unique link clicks divided by reach \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Unique CTR (link click-through rate) |
| Description | The percentage of unique people who saw your ad and performed a link click. The metric is calculated as unique link clicks divided by reach |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| outbound_CTR** \| \| --- \| \| \\| Field label \\| Outbound CTR \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Outbound CTR \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| outbound_CTR** |
| \| Field label \| Outbound CTR \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Outbound CTR |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| unique_outbound_CTR** \| \| --- \| \| \\| Field label \\| Unique outbound CTR \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Unique outbound CTR \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| unique_outbound_CTR** |
| \| Field label \| Unique outbound CTR \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Unique outbound CTR |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| Clicks** \| \| --- \| \| \\| Field label \\| Clicks (all) \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Clicks (all) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Clicks** |
| \| Field label \| Clicks (all) \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Clicks (all) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| UniqueClicks** \| \| --- \| \| \\| Field label \\| Unique clicks (all) \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| Aggregation \\| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \\| \| \| Field label \| Unique clicks (all) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| |
| UniqueClicks** |
| \| Field label \| Unique clicks (all) \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| |
| Field label | Unique clicks (all) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| Aggregation | [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) |
| \| CTR** \| \| --- \| \| \\| Field label \\| CTR (all) \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| CTR (all) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| CTR** |
| \| Field label \| CTR (all) \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | CTR (all) |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| UCTR** \| \| --- \| \| \\| Field label \\| Unique CTR (all) \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Unique CTR (all) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| UCTR** |
| \| Field label \| Unique CTR (all) \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Unique CTR (all) |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |

### CLICKS COST

| \| CPLC** \| \| --- \| \| \\| Field label \\| CPC (link) \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| CPC (link) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| --- |
| CPLC** |
| \| Field label \| CPC (link) \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | CPC (link) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| UCPLC** \| \| --- \| \| \\| Field label \\| Cost per unique link click \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per unique link click \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| UCPLC** |
| \| Field label \| Cost per unique link click \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost per unique link click |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| CPOC** \| \| --- \| \| \\| Field label \\| Cost per outbound click \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per outbound click \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| CPOC** |
| \| Field label \| Cost per outbound click \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost per outbound click |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| UCPOC** \| \| --- \| \| \\| Field label \\| Cost per unique outbound click \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per unique outbound click \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| UCPOC** |
| \| Field label \| Cost per unique outbound click \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost per unique outbound click |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| CPC** \| \| --- \| \| \\| Field label \\| CPC (all) \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| CPC (all) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| CPC** |
| \| Field label \| CPC (all) \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | CPC (all) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| UCPC** \| \| --- \| \| \\| Field label \\| Cost per unique click (all) \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per unique click (all) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| UCPC** |
| \| Field label \| Cost per unique click (all) \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost per unique click (all) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |

### COLLABORATIVE ADS

| \| omni_add_to_cart_shared_item** \| \| --- \| \| \\| Field label \\| Omni adds to cart (shared item) \\| \\| --- \\| --- \\| \\| Description \\| The number of add to cart events that contain at least one shared item attributed to your ads based on information from one or more of your partner's connected Facebook Business Tools \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Omni adds to cart (shared item) \| \| Description \| The number of add to cart events that contain at least one shared item attributed to your ads based on information from one or more of your partner's connected Facebook Business Tools \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| --- |
| omni_add_to_cart_shared_item** |
| \| Field label \| Omni adds to cart (shared item) \| \| --- \| --- \| \| Description \| The number of add to cart events that contain at least one shared item attributed to your ads based on information from one or more of your partner's connected Facebook Business Tools \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Omni adds to cart (shared item) |
| Description | The number of add to cart events that contain at least one shared item attributed to your ads based on information from one or more of your partner's connected Facebook Business Tools |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| catalog_segment_action_app_custom_event_fb_mobile_add_to_cart** \| \| --- \| \| \\| Field label \\| Mobile app adds to cart (shared item) \\| \\| --- \\| --- \\| \\| Description \\| The number of times at least one shared item was added to a shopping cart in your partner's mobile app that were recorded as app events and attributed to your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Mobile app adds to cart (shared item) \| \| Description \| The number of times at least one shared item was added to a shopping cart in your partner's mobile app that were recorded as app events and attributed to your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| catalog_segment_action_app_custom_event_fb_mobile_add_to_cart** |
| \| Field label \| Mobile app adds to cart (shared item) \| \| --- \| --- \| \| Description \| The number of times at least one shared item was added to a shopping cart in your partner's mobile app that were recorded as app events and attributed to your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Mobile app adds to cart (shared item) |
| Description | The number of times at least one shared item was added to a shopping cart in your partner's mobile app that were recorded as app events and attributed to your ads |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| catalog_segment_action_offsite_conversion_fb_pixel_add_to_cart** \| \| --- \| \| \\| Field label \\| Website adds to cart (shared item) \\| \\| --- \\| --- \\| \\| Description \\| The number of add to cart events that contain at least one shared item tracked by the pixel on your partner's website and attributed to your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Website adds to cart (shared item) \| \| Description \| The number of add to cart events that contain at least one shared item tracked by the pixel on your partner's website and attributed to your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| catalog_segment_action_offsite_conversion_fb_pixel_add_to_cart** |
| \| Field label \| Website adds to cart (shared item) \| \| --- \| --- \| \| Description \| The number of add to cart events that contain at least one shared item tracked by the pixel on your partner's website and attributed to your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Website adds to cart (shared item) |
| Description | The number of add to cart events that contain at least one shared item tracked by the pixel on your partner's website and attributed to your ads |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| omni_content_view_shared_item** \| \| --- \| \| \\| Field label \\| Omni content view (shared item) \\| \\| --- \\| --- \\| \\| Description \\| The number of view content events that contain at least one shared item, attributed to your ads, based on information from one or more of this partner's connected Facebook Business Tools \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Omni content view (shared item) \| \| Description \| The number of view content events that contain at least one shared item, attributed to your ads, based on information from one or more of this partner's connected Facebook Business Tools \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| omni_content_view_shared_item** |
| \| Field label \| Omni content view (shared item) \| \| --- \| --- \| \| Description \| The number of view content events that contain at least one shared item, attributed to your ads, based on information from one or more of this partner's connected Facebook Business Tools \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Omni content view (shared item) |
| Description | The number of view content events that contain at least one shared item, attributed to your ads, based on information from one or more of this partner's connected Facebook Business Tools |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| catalog_segment_action_app_custom_event_fb_mobile_content_view** \| \| --- \| \| \\| Field label \\| Mobile apps content view (shared item) \\| \\| --- \\| --- \\| \\| Description \\| The number of content views in your partner's mobile app that contain at least one shared item that were recorded as app events and attributed to your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Mobile apps content view (shared item) \| \| Description \| The number of content views in your partner's mobile app that contain at least one shared item that were recorded as app events and attributed to your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| catalog_segment_action_app_custom_event_fb_mobile_content_view** |
| \| Field label \| Mobile apps content view (shared item) \| \| --- \| --- \| \| Description \| The number of content views in your partner's mobile app that contain at least one shared item that were recorded as app events and attributed to your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Mobile apps content view (shared item) |
| Description | The number of content views in your partner's mobile app that contain at least one shared item that were recorded as app events and attributed to your ads |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| catalog_segment_action_offsite_conversion_fb_pixel_view_content** \| \| --- \| \| \\| Field label \\| Website content view (shared item) \\| \\| --- \\| --- \\| \\| Description \\| The number of view content events that contain at least one shared item, tracked by the pixel on your partner's website and attributed to your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Website content view (shared item) \| \| Description \| The number of view content events that contain at least one shared item, tracked by the pixel on your partner's website and attributed to your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| catalog_segment_action_offsite_conversion_fb_pixel_view_content** |
| \| Field label \| Website content view (shared item) \| \| --- \| --- \| \| Description \| The number of view content events that contain at least one shared item, tracked by the pixel on your partner's website and attributed to your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Website content view (shared item) |
| Description | The number of view content events that contain at least one shared item, tracked by the pixel on your partner's website and attributed to your ads |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| omni_purchase_shared_item** \| \| --- \| \| \\| Field label \\| Omni purchase (shared item) \\| \\| --- \\| --- \\| \\| Description \\| The number of purchase events that contain at least one shared item, based on information received from one or more of your partner's connected Facebook Business Tools \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Omni purchase (shared item) \| \| Description \| The number of purchase events that contain at least one shared item, based on information received from one or more of your partner's connected Facebook Business Tools \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| omni_purchase_shared_item** |
| \| Field label \| Omni purchase (shared item) \| \| --- \| --- \| \| Description \| The number of purchase events that contain at least one shared item, based on information received from one or more of your partner's connected Facebook Business Tools \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Omni purchase (shared item) |
| Description | The number of purchase events that contain at least one shared item, based on information received from one or more of your partner's connected Facebook Business Tools |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| catalog_segment_action_app_custom_event_fb_mobile_purchase** \| \| --- \| \| \\| Field label \\| Mobile apps purchase (shared item) \\| \\| --- \\| --- \\| \\| Description \\| The number of purchases made in your partner's mobile app that contain at least one shared item that were recorded as app events and attributed to your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Mobile apps purchase (shared item) \| \| Description \| The number of purchases made in your partner's mobile app that contain at least one shared item that were recorded as app events and attributed to your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| catalog_segment_action_app_custom_event_fb_mobile_purchase** |
| \| Field label \| Mobile apps purchase (shared item) \| \| --- \| --- \| \| Description \| The number of purchases made in your partner's mobile app that contain at least one shared item that were recorded as app events and attributed to your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Mobile apps purchase (shared item) |
| Description | The number of purchases made in your partner's mobile app that contain at least one shared item that were recorded as app events and attributed to your ads |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| catalog_segment_action_offsite_conversion_fb_pixel_purchase** \| \| --- \| \| \\| Field label \\| Website purchase (shared item) \\| \\| --- \\| --- \\| \\| Description \\| The number of purchase events that contain at least one shared item, tracked by the pixel on your partner's website and attributed to your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Website purchase (shared item) \| \| Description \| The number of purchase events that contain at least one shared item, tracked by the pixel on your partner's website and attributed to your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| catalog_segment_action_offsite_conversion_fb_pixel_purchase** |
| \| Field label \| Website purchase (shared item) \| \| --- \| --- \| \| Description \| The number of purchase events that contain at least one shared item, tracked by the pixel on your partner's website and attributed to your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Website purchase (shared item) |
| Description | The number of purchase events that contain at least one shared item, tracked by the pixel on your partner's website and attributed to your ads |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| catalog_segment_action_onsite_conversion_purchase** \| \| --- \| \| \\| Field label \\| On-Facebook purchase (shared item) \\| \\| --- \\| --- \\| \\| Description \\| The number of purchases made within a Facebook-owned property (such as Pages or Messenger) that contain at least one shared item attributed to your ads based on information from one or more of your partner's connected Facebook Business Tools \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| On-Facebook purchase (shared item) \| \| Description \| The number of purchases made within a Facebook-owned property (such as Pages or Messenger) that contain at least one shared item attributed to your ads based on information from one or more of your partner's connected Facebook Business Tools \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| catalog_segment_action_onsite_conversion_purchase** |
| \| Field label \| On-Facebook purchase (shared item) \| \| --- \| --- \| \| Description \| The number of purchases made within a Facebook-owned property (such as Pages or Messenger) that contain at least one shared item attributed to your ads based on information from one or more of your partner's connected Facebook Business Tools \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | On-Facebook purchase (shared item) |
| Description | The number of purchases made within a Facebook-owned property (such as Pages or Messenger) that contain at least one shared item attributed to your ads based on information from one or more of your partner's connected Facebook Business Tools |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| catalog_segment_value_omni_add_to_card_value** \| \| --- \| \| \\| Field label \\| Omni adds to cart conversion value (shared item) \\| \\| --- \\| --- \\| \\| Description \\| The total value of the shared items contained in add to cart events with shared items conversions, calculated from the sum of item price in the catalog multiplied by quantity of the items that are part of the event and belong to the promoted catalog \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Omni adds to cart conversion value (shared item) \| \| Description \| The total value of the shared items contained in add to cart events with shared items conversions, calculated from the sum of item price in the catalog multiplied by quantity of the items that are part of the event and belong to the promoted catalog \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| catalog_segment_value_omni_add_to_card_value** |
| \| Field label \| Omni adds to cart conversion value (shared item) \| \| --- \| --- \| \| Description \| The total value of the shared items contained in add to cart events with shared items conversions, calculated from the sum of item price in the catalog multiplied by quantity of the items that are part of the event and belong to the promoted catalog \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Omni adds to cart conversion value (shared item) |
| Description | The total value of the shared items contained in add to cart events with shared items conversions, calculated from the sum of item price in the catalog multiplied by quantity of the items that are part of the event and belong to the promoted catalog |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| catalog_segment_value_app_custom_event_fb_mobile_add_to_cart** \| \| --- \| \| \\| Field label \\| Mobile apps adds to cart conversion value (shared item) \\| \\| --- \\| --- \\| \\| Description \\| The total value of the shared items contained in mobile app adds to cart with shared items conversions, calculated from the sum of item price in the catalog multiplied by quantity of the items that are part of the event and belong to the promoted catalog segment \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Mobile apps adds to cart conversion value (shared item) \| \| Description \| The total value of the shared items contained in mobile app adds to cart with shared items conversions, calculated from the sum of item price in the catalog multiplied by quantity of the items that are part of the event and belong to the promoted catalog segment \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| catalog_segment_value_app_custom_event_fb_mobile_add_to_cart** |
| \| Field label \| Mobile apps adds to cart conversion value (shared item) \| \| --- \| --- \| \| Description \| The total value of the shared items contained in mobile app adds to cart with shared items conversions, calculated from the sum of item price in the catalog multiplied by quantity of the items that are part of the event and belong to the promoted catalog segment \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Mobile apps adds to cart conversion value (shared item) |
| Description | The total value of the shared items contained in mobile app adds to cart with shared items conversions, calculated from the sum of item price in the catalog multiplied by quantity of the items that are part of the event and belong to the promoted catalog segment |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| catalog_segment_value_offsite_conversion_fb_pixel_add_to_cart** \| \| --- \| \| \\| Field label \\| Website adds to cart conversion value (shared item) \\| \\| --- \\| --- \\| \\| Description \\| The total value of the shared items contained in website adds to cart with shared items conversions, calculated from the sum of item price in the catalog multiplied by quantity of the items that are part of the event and belong to the promoted catalog segment \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Website adds to cart conversion value (shared item) \| \| Description \| The total value of the shared items contained in website adds to cart with shared items conversions, calculated from the sum of item price in the catalog multiplied by quantity of the items that are part of the event and belong to the promoted catalog segment \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| catalog_segment_value_offsite_conversion_fb_pixel_add_to_cart** |
| \| Field label \| Website adds to cart conversion value (shared item) \| \| --- \| --- \| \| Description \| The total value of the shared items contained in website adds to cart with shared items conversions, calculated from the sum of item price in the catalog multiplied by quantity of the items that are part of the event and belong to the promoted catalog segment \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Website adds to cart conversion value (shared item) |
| Description | The total value of the shared items contained in website adds to cart with shared items conversions, calculated from the sum of item price in the catalog multiplied by quantity of the items that are part of the event and belong to the promoted catalog segment |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| catalog_segment_value_omni_purchase_value** \| \| --- \| \| \\| Field label \\| Omni purchase conversion value (shared item) \\| \\| --- \\| --- \\| \\| Description \\| The total value of the shared items contained in purchases with shared items conversions, calculated from the sum of item price in the catalog multiplied by quantity of the items that are part of the event and belong to the promoted catalog segment \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Omni purchase conversion value (shared item) \| \| Description \| The total value of the shared items contained in purchases with shared items conversions, calculated from the sum of item price in the catalog multiplied by quantity of the items that are part of the event and belong to the promoted catalog segment \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| catalog_segment_value_omni_purchase_value** |
| \| Field label \| Omni purchase conversion value (shared item) \| \| --- \| --- \| \| Description \| The total value of the shared items contained in purchases with shared items conversions, calculated from the sum of item price in the catalog multiplied by quantity of the items that are part of the event and belong to the promoted catalog segment \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Omni purchase conversion value (shared item) |
| Description | The total value of the shared items contained in purchases with shared items conversions, calculated from the sum of item price in the catalog multiplied by quantity of the items that are part of the event and belong to the promoted catalog segment |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| catalog_segment_value_app_custom_event_fb_mobile_purchase** \| \| --- \| \| \\| Field label \\| Mobile apps purchase conversion value (shared item) \\| \\| --- \\| --- \\| \\| Description \\| The total value of the shared items contained in mobile app purchases with shared items conversion, calculated from the sum of item price in the catalog multiplied by quantity of the items that are part of the event and belong to the promoted catalog segment \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Mobile apps purchase conversion value (shared item) \| \| Description \| The total value of the shared items contained in mobile app purchases with shared items conversion, calculated from the sum of item price in the catalog multiplied by quantity of the items that are part of the event and belong to the promoted catalog segment \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| catalog_segment_value_app_custom_event_fb_mobile_purchase** |
| \| Field label \| Mobile apps purchase conversion value (shared item) \| \| --- \| --- \| \| Description \| The total value of the shared items contained in mobile app purchases with shared items conversion, calculated from the sum of item price in the catalog multiplied by quantity of the items that are part of the event and belong to the promoted catalog segment \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Mobile apps purchase conversion value (shared item) |
| Description | The total value of the shared items contained in mobile app purchases with shared items conversion, calculated from the sum of item price in the catalog multiplied by quantity of the items that are part of the event and belong to the promoted catalog segment |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| catalog_segment_value_offsite_conversion_fb_pixel_purchase** \| \| --- \| \| \\| Field label \\| Website purchase conversion value (shared item) \\| \\| --- \\| --- \\| \\| Description \\| The total value of the shared items contained in website purchases with shared items conversions, calculated from the sum of item price in the catalog multiplied by quantity of the items that are part of the event and belong to the promoted catalog segment \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Website purchase conversion value (shared item) \| \| Description \| The total value of the shared items contained in website purchases with shared items conversions, calculated from the sum of item price in the catalog multiplied by quantity of the items that are part of the event and belong to the promoted catalog segment \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| catalog_segment_value_offsite_conversion_fb_pixel_purchase** |
| \| Field label \| Website purchase conversion value (shared item) \| \| --- \| --- \| \| Description \| The total value of the shared items contained in website purchases with shared items conversions, calculated from the sum of item price in the catalog multiplied by quantity of the items that are part of the event and belong to the promoted catalog segment \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Website purchase conversion value (shared item) |
| Description | The total value of the shared items contained in website purchases with shared items conversions, calculated from the sum of item price in the catalog multiplied by quantity of the items that are part of the event and belong to the promoted catalog segment |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| catalog_segment_value_omni_purchase_roas** \| \| --- \| \| \\| Field label \\| Omni purchase ROAS (shared item) \\| \\| --- \\| --- \\| \\| Description \\| The total return on ad spend (ROAS) from the purchases that contained at least one shared item, based on information received from one or more of your partner's connected Facebook Business Tools \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Omni purchase ROAS (shared item) \| \| Description \| The total return on ad spend (ROAS) from the purchases that contained at least one shared item, based on information received from one or more of your partner's connected Facebook Business Tools \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| |
| catalog_segment_value_omni_purchase_roas** |
| \| Field label \| Omni purchase ROAS (shared item) \| \| --- \| --- \| \| Description \| The total return on ad spend (ROAS) from the purchases that contained at least one shared item, based on information received from one or more of your partner's connected Facebook Business Tools \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| |
| Field label | Omni purchase ROAS (shared item) |
| Description | The total return on ad spend (ROAS) from the purchases that contained at least one shared item, based on information received from one or more of your partner's connected Facebook Business Tools |
| Field type | metric |
| Data type | [float.number.value](/apidocs/field-data-types#number) |
| \| catalog_segment_value_website_purchase_roas** \| \| --- \| \| \\| Field label \\| Website purchase ROAS (shared item) \\| \\| --- \\| --- \\| \\| Description \\| The total return on ad spend (ROAS) from the shared items contained in website purchases with shared items \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Website purchase ROAS (shared item) \| \| Description \| The total return on ad spend (ROAS) from the shared items contained in website purchases with shared items \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| |
| catalog_segment_value_website_purchase_roas** |
| \| Field label \| Website purchase ROAS (shared item) \| \| --- \| --- \| \| Description \| The total return on ad spend (ROAS) from the shared items contained in website purchases with shared items \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| |
| Field label | Website purchase ROAS (shared item) |
| Description | The total return on ad spend (ROAS) from the shared items contained in website purchases with shared items |
| Field type | metric |
| Data type | [float.number.value](/apidocs/field-data-types#number) |
| \| catalog_segment_value_mobile_purchase_roas** \| \| --- \| \| \\| Field label \\| Mobile app purchase ROAS (shared item) \\| \\| --- \\| --- \\| \\| Description \\| The total return on ad spend (ROAS) from the shared items contained in mobile app purchases with shared items \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Mobile app purchase ROAS (shared item) \| \| Description \| The total return on ad spend (ROAS) from the shared items contained in mobile app purchases with shared items \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| |
| catalog_segment_value_mobile_purchase_roas** |
| \| Field label \| Mobile app purchase ROAS (shared item) \| \| --- \| --- \| \| Description \| The total return on ad spend (ROAS) from the shared items contained in mobile app purchases with shared items \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| |
| Field label | Mobile app purchase ROAS (shared item) |
| Description | The total return on ad spend (ROAS) from the shared items contained in mobile app purchases with shared items |
| Field type | metric |
| Data type | [float.number.value](/apidocs/field-data-types#number) |
| \| catalog_segment_value_omni_view_content** \| \| --- \| \| \\| Field label \\| Omni content view conversion value (shared item) \\| \\| --- \\| --- \\| \\| Description \\| The total value of the shared items contained in content views with shared items conversions, calculated from the sum of item price in the catalog multiplied by quantity of the items that are part of the event and belong to the promoted catalog segment \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Omni content view conversion value (shared item) \| \| Description \| The total value of the shared items contained in content views with shared items conversions, calculated from the sum of item price in the catalog multiplied by quantity of the items that are part of the event and belong to the promoted catalog segment \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| |
| catalog_segment_value_omni_view_content** |
| \| Field label \| Omni content view conversion value (shared item) \| \| --- \| --- \| \| Description \| The total value of the shared items contained in content views with shared items conversions, calculated from the sum of item price in the catalog multiplied by quantity of the items that are part of the event and belong to the promoted catalog segment \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| |
| Field label | Omni content view conversion value (shared item) |
| Description | The total value of the shared items contained in content views with shared items conversions, calculated from the sum of item price in the catalog multiplied by quantity of the items that are part of the event and belong to the promoted catalog segment |
| Field type | metric |
| Data type | [float.number.value](/apidocs/field-data-types#number) |

### CONVERSIONS BY CONVERSION WINDOW

| \| actions_1d_view** \| \| --- \| \| \\| Field label \\| Conversions within 1 day of view \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Conversions within 1 day of view \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| --- |
| actions_1d_view** |
| \| Field label \| Conversions within 1 day of view \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Conversions within 1 day of view |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| actions_1d_click** \| \| --- \| \| \\| Field label \\| Conversions within 1 day of click \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Conversions within 1 day of click \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| actions_1d_click** |
| \| Field label \| Conversions within 1 day of click \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Conversions within 1 day of click |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| actions_7d_click** \| \| --- \| \| \\| Field label \\| Conversions within 7 days of click \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Conversions within 7 days of click \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| actions_7d_click** |
| \| Field label \| Conversions within 7 days of click \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Conversions within 7 days of click |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| actions_28d_click** \| \| --- \| \| \\| Field label \\| Conversions within 28 days of click \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Conversions within 28 days of click \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| actions_28d_click** |
| \| Field label \| Conversions within 28 days of click \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Conversions within 28 days of click |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| action_values_1d_view** \| \| --- \| \| \\| Field label \\| Conversion value within 1 day of view \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Conversion value within 1 day of view \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| action_values_1d_view** |
| \| Field label \| Conversion value within 1 day of view \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Conversion value within 1 day of view |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| action_values_1d_click** \| \| --- \| \| \\| Field label \\| Conversion value within 1 day of click \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Conversion value within 1 day of click \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| action_values_1d_click** |
| \| Field label \| Conversion value within 1 day of click \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Conversion value within 1 day of click |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| action_values_7d_click** \| \| --- \| \| \\| Field label \\| Conversion value within 7 days of click \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Conversion value within 7 days of click \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| action_values_7d_click** |
| \| Field label \| Conversion value within 7 days of click \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Conversion value within 7 days of click |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| action_values_28d_click** \| \| --- \| \| \\| Field label \\| Conversion value within 28 days of click \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Conversion value within 28 days of click \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| action_values_28d_click** |
| \| Field label \| Conversion value within 28 days of click \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Conversion value within 28 days of click |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |

### COST

| \| cost** \| \| --- \| \| \\| Field label \\| Amount spent \\| \\| --- \\| --- \\| \\| Description \\| Total spend in account currency \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Amount spent \| \| Description \| Total spend in account currency \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| --- |
| cost** |
| \| Field label \| Amount spent \| \| --- \| --- \| \| Description \| Total spend in account currency \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Amount spent |
| Description | Total spend in account currency |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| cost_eur** \| \| --- \| \| \\| Field label \\| Amount spent (EUR) \\| \\| --- \\| --- \\| \\| Description \\| Advertising cost converted to euros \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| Services \\| [Currency conversion](/apidocs/field-data-services#currency-conversion) \\| \| \| Field label \| Amount spent (EUR) \| \| Description \| Advertising cost converted to euros \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| Services \| [Currency conversion](/apidocs/field-data-services#currency-conversion) \| |
| cost_eur** |
| \| Field label \| Amount spent (EUR) \| \| --- \| --- \| \| Description \| Advertising cost converted to euros \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| Services \| [Currency conversion](/apidocs/field-data-services#currency-conversion) \| |
| Field label | Amount spent (EUR) |
| Description | Advertising cost converted to euros |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| Services | [Currency conversion](/apidocs/field-data-services#currency-conversion) |
| \| cost_gbp** \| \| --- \| \| \\| Field label \\| Amount spent (GBP) \\| \\| --- \\| --- \\| \\| Description \\| Advertising cost in your account currency \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| Services \\| [Currency conversion](/apidocs/field-data-services#currency-conversion) \\| \| \| Field label \| Amount spent (GBP) \| \| Description \| Advertising cost in your account currency \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| Services \| [Currency conversion](/apidocs/field-data-services#currency-conversion) \| |
| cost_gbp** |
| \| Field label \| Amount spent (GBP) \| \| --- \| --- \| \| Description \| Advertising cost in your account currency \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| Services \| [Currency conversion](/apidocs/field-data-services#currency-conversion) \| |
| Field label | Amount spent (GBP) |
| Description | Advertising cost in your account currency |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| Services | [Currency conversion](/apidocs/field-data-services#currency-conversion) |
| \| cost_usd** \| \| --- \| \| \\| Field label \\| Amount spent (USD) \\| \\| --- \\| --- \\| \\| Description \\| Advertising cost converted to US dollars \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| Services \\| [Currency conversion](/apidocs/field-data-services#currency-conversion) \\| \| \| Field label \| Amount spent (USD) \| \| Description \| Advertising cost converted to US dollars \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| Services \| [Currency conversion](/apidocs/field-data-services#currency-conversion) \| |
| cost_usd** |
| \| Field label \| Amount spent (USD) \| \| --- \| --- \| \| Description \| Advertising cost converted to US dollars \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| Services \| [Currency conversion](/apidocs/field-data-services#currency-conversion) \| |
| Field label | Amount spent (USD) |
| Description | Advertising cost converted to US dollars |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| Services | [Currency conversion](/apidocs/field-data-services#currency-conversion) |
| \| cost_sek** \| \| --- \| \| \\| Field label \\| Amount spent (SEK) \\| \\| --- \\| --- \\| \\| Description \\| Advertising cost converted to Swedish krona \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| Services \\| [Currency conversion](/apidocs/field-data-services#currency-conversion) \\| \| \| Field label \| Amount spent (SEK) \| \| Description \| Advertising cost converted to Swedish krona \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| Services \| [Currency conversion](/apidocs/field-data-services#currency-conversion) \| |
| cost_sek** |
| \| Field label \| Amount spent (SEK) \| \| --- \| --- \| \| Description \| Advertising cost converted to Swedish krona \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| Services \| [Currency conversion](/apidocs/field-data-services#currency-conversion) \| |
| Field label | Amount spent (SEK) |
| Description | Advertising cost converted to Swedish krona |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| Services | [Currency conversion](/apidocs/field-data-services#currency-conversion) |
| \| CPP** \| \| --- \| \| \\| Field label \\| Cost per 1000 people reached \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per 1000 people reached \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| CPP** |
| \| Field label \| Cost per 1000 people reached \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost per 1000 people reached |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| CPM** \| \| --- \| \| \\| Field label \\| CPM \\| \\| --- \\| --- \\| \\| Description \\| The average cost for 1,000 impressions \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| CPM \| \| Description \| The average cost for 1,000 impressions \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| CPM** |
| \| Field label \| CPM \| \| --- \| --- \| \| Description \| The average cost for 1,000 impressions \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | CPM |
| Description | The average cost for 1,000 impressions |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| CPA** \| \| --- \| \| \\| Field label \\| Cost per any action \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per any action \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| CPA** |
| \| Field label \| Cost per any action \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost per any action |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |

### DATASOURCE

| \| dataSourceName** \| \| --- \| \| \\| Field label \\| Data source \\| \\| --- \\| --- \\| \\| Description \\| The name of the source for this data, as listed on supermetrics.com/docs \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \\| Destinations \\| API, Data warehouse \\| \| \| Field label \| Data source \| \| Description \| The name of the source for this data, as listed on supermetrics.com/docs \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| Destinations \| API, Data warehouse \| |
| --- |
| dataSourceName** |
| \| Field label \| Data source \| \| --- \| --- \| \| Description \| The name of the source for this data, as listed on supermetrics.com/docs \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| Destinations \| API, Data warehouse \| |
| Field label | Data source |
| Description | The name of the source for this data, as listed on supermetrics.com/docs |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| Destinations | API, Data warehouse |
| \| system_metadata.data_source_logins** \| \| --- \| \| \\| Field label \\| Data source logins \\| \\| --- \\| --- \\| \\| Description \\| The data source login accounts that were used to authenticate against the data source \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \| \| Field label \| Data source logins \| \| Description \| The data source login accounts that were used to authenticate against the data source \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| system_metadata.data_source_logins** |
| \| Field label \| Data source logins \| \| --- \| --- \| \| Description \| The data source login accounts that were used to authenticate against the data source \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| Field label | Data source logins |
| Description | The data source login accounts that were used to authenticate against the data source |
| Field type | dimension |
| Data type | [string.text.json](/apidocs/field-data-types#text) |
| \| system_metadata.data_source_login_owners** \| \| --- \| \| \\| Field label \\| Data source login owners \\| \\| --- \\| --- \\| \\| Description \\| The Supermetrics users that created the data source login connections \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \| \| Field label \| Data source login owners \| \| Description \| The Supermetrics users that created the data source login connections \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| system_metadata.data_source_login_owners** |
| \| Field label \| Data source login owners \| \| --- \| --- \| \| Description \| The Supermetrics users that created the data source login connections \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| Field label | Data source login owners |
| Description | The Supermetrics users that created the data source login connections |
| Field type | dimension |
| Data type | [string.text.json](/apidocs/field-data-types#text) |

### DEPRECATED

| \| OLD_reach_estimate_bid_curve_json** \| \| --- \| \| \\| Field label \\| Reach estimate: bid estimate curve JSON \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \\| 🚫 Deprecated \\| Deprecated on 2020-01-20 \\| \| \| Field label \| Reach estimate: bid estimate curve JSON \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| 🚫 Deprecated \| Deprecated on 2020-01-20 \| |
| --- |
| OLD_reach_estimate_bid_curve_json** |
| \| Field label \| Reach estimate: bid estimate curve JSON \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| 🚫 Deprecated \| Deprecated on 2020-01-20 \| |
| Field label | Reach estimate: bid estimate curve JSON |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| 🚫 Deprecated | Deprecated on 2020-01-20 |
| \| OLD_reach_estimate_bid_curve_reach** \| \| --- \| \| \\| Field label \\| Reach estimate: bid estimate curve for reach \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \\| 🚫 Deprecated \\| Deprecated on 2020-01-20 \\| \| \| Field label \| Reach estimate: bid estimate curve for reach \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| 🚫 Deprecated \| Deprecated on 2020-01-20 \| |
| OLD_reach_estimate_bid_curve_reach** |
| \| Field label \| Reach estimate: bid estimate curve for reach \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| 🚫 Deprecated \| Deprecated on 2020-01-20 \| |
| Field label | Reach estimate: bid estimate curve for reach |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| 🚫 Deprecated | Deprecated on 2020-01-20 |
| \| OLD_reach_estimate_bid_amount_max** \| \| --- \| \| \\| Field label \\| Reach estimate: max bid amount \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2020-01-20 \\| \| \| Field label \| Reach estimate: max bid amount \| \| Field type \| dimension \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2020-01-20 \| |
| OLD_reach_estimate_bid_amount_max** |
| \| Field label \| Reach estimate: max bid amount \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2020-01-20 \| |
| Field label | Reach estimate: max bid amount |
| Field type | dimension |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2020-01-20 |
| \| OLD_reach_estimate_bid_amount_median** \| \| --- \| \| \\| Field label \\| Reach estimate: median bid amount \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2020-01-20 \\| \| \| Field label \| Reach estimate: median bid amount \| \| Field type \| dimension \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2020-01-20 \| |
| OLD_reach_estimate_bid_amount_median** |
| \| Field label \| Reach estimate: median bid amount \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2020-01-20 \| |
| Field label | Reach estimate: median bid amount |
| Field type | dimension |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2020-01-20 |
| \| OLD_reach_estimate_users** \| \| --- \| \| \\| Field label \\| Reach estimate: users \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2020-01-20 \\| \| \| Field label \| Reach estimate: users \| \| Field type \| dimension \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2020-01-20 \| |
| OLD_reach_estimate_users** |
| \| Field label \| Reach estimate: users \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2020-01-20 \| |
| Field label | Reach estimate: users |
| Field type | dimension |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2020-01-20 |
| \| OLD_reach_estimate_bid_amount_min** \| \| --- \| \| \\| Field label \\| Reach estimate: min bid amount \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2020-01-20 \\| \| \| Field label \| Reach estimate: min bid amount \| \| Field type \| dimension \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2020-01-20 \| |
| OLD_reach_estimate_bid_amount_min** |
| \| Field label \| Reach estimate: min bid amount \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2020-01-20 \| |
| Field label | Reach estimate: min bid amount |
| Field type | dimension |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2020-01-20 |
| \| OLD_reach_estimate_bid_curve_impressions** \| \| --- \| \| \\| Field label \\| Reach estimate: bid estimate curve for impressions \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \\| 🚫 Deprecated \\| Deprecated on 2020-01-20 \\| \| \| Field label \| Reach estimate: bid estimate curve for impressions \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| 🚫 Deprecated \| Deprecated on 2020-01-20 \| |
| OLD_reach_estimate_bid_curve_impressions** |
| \| Field label \| Reach estimate: bid estimate curve for impressions \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| 🚫 Deprecated \| Deprecated on 2020-01-20 \| |
| Field label | Reach estimate: bid estimate curve for impressions |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| 🚫 Deprecated | Deprecated on 2020-01-20 |
| \| OLD_reach_estimate_bid_curve_actions** \| \| --- \| \| \\| Field label \\| Reach estimate: bid estimate curve for actions \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \\| 🚫 Deprecated \\| Deprecated on 2020-01-20 \\| \| \| Field label \| Reach estimate: bid estimate curve for actions \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| 🚫 Deprecated \| Deprecated on 2020-01-20 \| |
| OLD_reach_estimate_bid_curve_actions** |
| \| Field label \| Reach estimate: bid estimate curve for actions \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| 🚫 Deprecated \| Deprecated on 2020-01-20 \| |
| Field label | Reach estimate: bid estimate curve for actions |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| 🚫 Deprecated | Deprecated on 2020-01-20 |
| \| relevance_positive_feedback** \| \| --- \| \| \\| Field label \\| Relevance score positive feedback (deprecated) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \\| 🚫 Deprecated \\| Deprecated on 2020-01-20 \\| \| \| Field label \| Relevance score positive feedback (deprecated) \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| 🚫 Deprecated \| Deprecated on 2020-01-20 \| |
| relevance_positive_feedback** |
| \| Field label \| Relevance score positive feedback (deprecated) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| 🚫 Deprecated \| Deprecated on 2020-01-20 \| |
| Field label | Relevance score positive feedback (deprecated) |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| 🚫 Deprecated | Deprecated on 2020-01-20 |
| \| relevance_negative_feedback** \| \| --- \| \| \\| Field label \\| Relevance score negative feedback (deprecated) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \\| 🚫 Deprecated \\| Deprecated on 2020-01-20 \\| \| \| Field label \| Relevance score negative feedback (deprecated) \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| 🚫 Deprecated \| Deprecated on 2020-01-20 \| |
| relevance_negative_feedback** |
| \| Field label \| Relevance score negative feedback (deprecated) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| 🚫 Deprecated \| Deprecated on 2020-01-20 \| |
| Field label | Relevance score negative feedback (deprecated) |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| 🚫 Deprecated | Deprecated on 2020-01-20 |
| \| relevance_status** \| \| --- \| \| \\| Field label \\| Relevance score status \\| \\| --- \\| --- \\| \\| Description \\| Relevance score status. \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \\| 🚫 Deprecated \\| Deprecated on 2020-03-25 \\| \| \| Field label \| Relevance score status \| \| Description \| Relevance score status. \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| 🚫 Deprecated \| Deprecated on 2020-03-25 \| |
| relevance_status** |
| \| Field label \| Relevance score status \| \| --- \| --- \| \| Description \| Relevance score status. \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| 🚫 Deprecated \| Deprecated on 2020-03-25 \| |
| Field label | Relevance score status |
| Description | Relevance score status. |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| 🚫 Deprecated | Deprecated on 2020-03-25 |
| \| instant_article_preview_url** \| \| --- \| \| \\| Field label \\| Ad preview URL: instant article \\| \\| --- \\| --- \\| \\| Description \\| URL to a preview of the ad, as seen in the instant article standard placement. \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \\| 🚫 Deprecated \\| Deprecated on 2023-12-12 \\| \| \| Field label \| Ad preview URL: instant article \| \| Description \| URL to a preview of the ad, as seen in the instant article standard placement. \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| 🚫 Deprecated \| Deprecated on 2023-12-12 \| |
| instant_article_preview_url** |
| \| Field label \| Ad preview URL: instant article \| \| --- \| --- \| \| Description \| URL to a preview of the ad, as seen in the instant article standard placement. \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| 🚫 Deprecated \| Deprecated on 2023-12-12 \| |
| Field label | Ad preview URL: instant article |
| Description | URL to a preview of the ad, as seen in the instant article standard placement. |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| 🚫 Deprecated | Deprecated on 2023-12-12 |
| \| OLD_reach_estimate_bid_curve_spend** \| \| --- \| \| \\| Field label \\| Reach estimate: bid estimate curve for spend \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \\| 🚫 Deprecated \\| Deprecated on 2020-01-20 \\| \| \| Field label \| Reach estimate: bid estimate curve for spend \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| 🚫 Deprecated \| Deprecated on 2020-01-20 \| |
| OLD_reach_estimate_bid_curve_spend** |
| \| Field label \| Reach estimate: bid estimate curve for spend \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| 🚫 Deprecated \| Deprecated on 2020-01-20 \| |
| Field label | Reach estimate: bid estimate curve for spend |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| 🚫 Deprecated | Deprecated on 2020-01-20 |
| \| action_values_7d_view** \| \| --- \| \| \\| Field label \\| Conversion value within 7 days of view \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2026-01-12 \\| \| \| Field label \| Conversion value within 7 days of view \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2026-01-12 \| |
| action_values_7d_view** |
| \| Field label \| Conversion value within 7 days of view \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2026-01-12 \| |
| Field label | Conversion value within 7 days of view |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2026-01-12 |
| \| actions_7d_view** \| \| --- \| \| \\| Field label \\| Conversions within 7 days of view \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2026-01-12 \\| \| \| Field label \| Conversions within 7 days of view \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2026-01-12 \| |
| actions_7d_view** |
| \| Field label \| Conversions within 7 days of view \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2026-01-12 \| |
| Field label | Conversions within 7 days of view |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2026-01-12 |
| \| offsite_conversions_leads** \| \| --- \| \| \\| Field label \\| Website leads (conversion tracking pixel) (deprecated) \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2020-01-20 \\| \| \| Field label \| Website leads (conversion tracking pixel) (deprecated) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2020-01-20 \| |
| offsite_conversions_leads** |
| \| Field label \| Website leads (conversion tracking pixel) (deprecated) \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2020-01-20 \| |
| Field label | Website leads (conversion tracking pixel) (deprecated) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2020-01-20 |
| \| store_visits_low_estimate** \| \| --- \| \| \\| Field label \\| Store visits low estimate \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2020-01-20 \\| \| \| Field label \| Store visits low estimate \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2020-01-20 \| |
| store_visits_low_estimate** |
| \| Field label \| Store visits low estimate \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2020-01-20 \| |
| Field label | Store visits low estimate |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2020-01-20 |
| \| unique_action_onsite_web_add_to_cart** \| \| --- \| \| \\| Field label \\| Unique web adds to cart \\| \\| --- \\| --- \\| \\| Description \\| The estimated number of people who added items to their cart on web. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-10-30 \\| \| \| Field label \| Unique web adds to cart \| \| Description \| The estimated number of people who added items to their cart on web. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| unique_action_onsite_web_add_to_cart** |
| \| Field label \| Unique web adds to cart \| \| --- \| --- \| \| Description \| The estimated number of people who added items to their cart on web. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| Field label | Unique web adds to cart |
| Description | The estimated number of people who added items to their cart on web. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2024-10-30 |
| \| unique_action_app_custom_event.fb_mobile_spent_credits** \| \| --- \| \| \\| Field label \\| Unique mobile app credits spent \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-10-30 \\| \| \| Field label \| Unique mobile app credits spent \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| unique_action_app_custom_event.fb_mobile_spent_credits** |
| \| Field label \| Unique mobile app credits spent \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| Field label | Unique mobile app credits spent |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2024-10-30 |
| \| UniqueSocialClicks** \| \| --- \| \| \\| Field label \\| Unique social clicks (all) (deprecated) \\| \\| --- \\| --- \\| \\| Description \\| The number of people who performed a click (all) on your ad when it was displayed with social information, which shows other Facebook friends who engaged with your Facebook Page or ad. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-10-30 \\| \\| Aggregation \\| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \\| \| \| Field label \| Unique social clicks (all) (deprecated) \| \| Description \| The number of people who performed a click (all) on your ad when it was displayed with social information, which shows other Facebook friends who engaged with your Facebook Page or ad. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| |
| UniqueSocialClicks** |
| \| Field label \| Unique social clicks (all) (deprecated) \| \| --- \| --- \| \| Description \| The number of people who performed a click (all) on your ad when it was displayed with social information, which shows other Facebook friends who engaged with your Facebook Page or ad. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| |
| Field label | Unique social clicks (all) (deprecated) |
| Description | The number of people who performed a click (all) on your ad when it was displayed with social information, which shows other Facebook friends who engaged with your Facebook Page or ad. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2024-10-30 |
| Aggregation | [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) |
| \| unique_action_omni_custom** \| \| --- \| \| \\| Field label \\| Unique Omni custom actions \\| \\| --- \\| --- \\| \\| Description \\| The estimated number of people who performed custom actions across all channels. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-10-30 \\| \| \| Field label \| Unique Omni custom actions \| \| Description \| The estimated number of people who performed custom actions across all channels. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| unique_action_omni_custom** |
| \| Field label \| Unique Omni custom actions \| \| --- \| --- \| \| Description \| The estimated number of people who performed custom actions across all channels. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| Field label | Unique Omni custom actions |
| Description | The estimated number of people who performed custom actions across all channels. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2024-10-30 |
| \| UniqueActionRate** \| \| --- \| \| \\| Field label \\| People taking action rate % \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-10-30 \\| \| \| Field label \| People taking action rate % \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| UniqueActionRate** |
| \| Field label \| People taking action rate % \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| Field label | People taking action rate % |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2024-10-30 |
| \| SocialClicks** \| \| --- \| \| \\| Field label \\| Social clicks (all) (deprecated) \\| \\| --- \\| --- \\| \\| Description \\| The number of clicks (all) when your ad was displayed with social information, which shows other Facebook friends who engaged with your Facebook Page or ad. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-10-30 \\| \| \| Field label \| Social clicks (all) (deprecated) \| \| Description \| The number of clicks (all) when your ad was displayed with social information, which shows other Facebook friends who engaged with your Facebook Page or ad. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| SocialClicks** |
| \| Field label \| Social clicks (all) (deprecated) \| \| --- \| --- \| \| Description \| The number of clicks (all) when your ad was displayed with social information, which shows other Facebook friends who engaged with your Facebook Page or ad. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| Field label | Social clicks (all) (deprecated) |
| Description | The number of clicks (all) when your ad was displayed with social information, which shows other Facebook friends who engaged with your Facebook Page or ad. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2024-10-30 |
| \| relevance_score_number** \| \| --- \| \| \\| Field label \\| Relevance score \\| \\| --- \\| --- \\| \\| Description \\| A rating from 1 to 10 that estimates how well your target audience is responding to your ad. This score is shown after your ad receives more than 500 impressions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2020-03-25 \\| \\| Aggregation \\| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \\| \| \| Field label \| Relevance score \| \| Description \| A rating from 1 to 10 that estimates how well your target audience is responding to your ad. This score is shown after your ad receives more than 500 impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2020-03-25 \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| |
| relevance_score_number** |
| \| Field label \| Relevance score \| \| --- \| --- \| \| Description \| A rating from 1 to 10 that estimates how well your target audience is responding to your ad. This score is shown after your ad receives more than 500 impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2020-03-25 \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| |
| Field label | Relevance score |
| Description | A rating from 1 to 10 that estimates how well your target audience is responding to your ad. This score is shown after your ad receives more than 500 impressions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2020-03-25 |
| Aggregation | [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) |
| \| UniqueActions** \| \| --- \| \| \\| Field label \\| People taking action \\| \\| --- \\| --- \\| \\| Description \\| The number of people who took an action that was attributed to your ads. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-10-30 \\| \| \| Field label \| People taking action \| \| Description \| The number of people who took an action that was attributed to your ads. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| UniqueActions** |
| \| Field label \| People taking action \| \| --- \| --- \| \| Description \| The number of people who took an action that was attributed to your ads. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| Field label | People taking action |
| Description | The number of people who took an action that was attributed to your ads. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2024-10-30 |
| \| SocialImpressions** \| \| --- \| \| \\| Field label \\| Social impressions (deprecated) \\| \\| --- \\| --- \\| \\| Description \\| The number of times your ads were viewed when displayed with social information, which shows Facebook friends who engaged with your Facebook Page or ad. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2018-07-30 \\| \| \| Field label \| Social impressions (deprecated) \| \| Description \| The number of times your ads were viewed when displayed with social information, which shows Facebook friends who engaged with your Facebook Page or ad. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2018-07-30 \| |
| SocialImpressions** |
| \| Field label \| Social impressions (deprecated) \| \| --- \| --- \| \| Description \| The number of times your ads were viewed when displayed with social information, which shows Facebook friends who engaged with your Facebook Page or ad. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2018-07-30 \| |
| Field label | Social impressions (deprecated) |
| Description | The number of times your ads were viewed when displayed with social information, which shows Facebook friends who engaged with your Facebook Page or ad. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2018-07-30 |
| \| cost_per_unique_mobile_app_payment_info_add** \| \| --- \| \| \\| Field label \\| Cost per unique mobile app payment info add \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-10-30 \\| \| \| Field label \| Cost per unique mobile app payment info add \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| cost_per_unique_mobile_app_payment_info_add** |
| \| Field label \| Cost per unique mobile app payment info add \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| Field label | Cost per unique mobile app payment info add |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2024-10-30 |
| \| action_mention** \| \| --- \| \| \\| Field label \\| Page mentions (deprecated) \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-10-30 \\| \| \| Field label \| Page mentions (deprecated) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| action_mention** |
| \| Field label \| Page mentions (deprecated) \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| Field label | Page mentions (deprecated) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2024-10-30 |
| \| cost_per_unique_mobile_app_achievement_unlocked** \| \| --- \| \| \\| Field label \\| Cost per unique mobile app achievement unlocked \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-10-30 \\| \| \| Field label \| Cost per unique mobile app achievement unlocked \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| cost_per_unique_mobile_app_achievement_unlocked** |
| \| Field label \| Cost per unique mobile app achievement unlocked \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| Field label | Cost per unique mobile app achievement unlocked |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2024-10-30 |
| \| action_tab_view** \| \| --- \| \| \\| Field label \\| Page tab views (deprecated) \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-10-30 \\| \| \| Field label \| Page tab views (deprecated) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| action_tab_view** |
| \| Field label \| Page tab views (deprecated) \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| Field label | Page tab views (deprecated) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2024-10-30 |
| \| unique_action_omni_search** \| \| --- \| \| \\| Field label \\| Unique Omni searches \\| \\| --- \\| --- \\| \\| Description \\| The estimated number of people who searched across all channels. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-10-30 \\| \| \| Field label \| Unique Omni searches \| \| Description \| The estimated number of people who searched across all channels. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| unique_action_omni_search** |
| \| Field label \| Unique Omni searches \| \| --- \| --- \| \| Description \| The estimated number of people who searched across all channels. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| Field label | Unique Omni searches |
| Description | The estimated number of people who searched across all channels. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2024-10-30 |
| \| action_receive_offer** \| \| --- \| \| \\| Field label \\| Offer claims \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-10-30 \\| \| \| Field label \| Offer claims \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| action_receive_offer** |
| \| Field label \| Offer claims \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| Field label | Offer claims |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2024-10-30 |
| \| unique_action_app_custom_event.fb_mobile_tutorial_completion** \| \| --- \| \| \\| Field label \\| Unique mobile app tutorials completed \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-10-30 \\| \| \| Field label \| Unique mobile app tutorials completed \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| unique_action_app_custom_event.fb_mobile_tutorial_completion** |
| \| Field label \| Unique mobile app tutorials completed \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| Field label | Unique mobile app tutorials completed |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2024-10-30 |
| \| cost_per_page_mention** \| \| --- \| \| \\| Field label \\| Cost per page mention (deprecated) \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-10-30 \\| \| \| Field label \| Cost per page mention (deprecated) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| cost_per_page_mention** |
| \| Field label \| Cost per page mention (deprecated) \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| Field label | Cost per page mention (deprecated) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2024-10-30 |
| \| offsite_conversions_checkouts** \| \| --- \| \| \\| Field label \\| Website checkouts initiated (conversion tracking pixel) (deprecated) \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2020-01-20 \\| \| \| Field label \| Website checkouts initiated (conversion tracking pixel) (deprecated) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2020-01-20 \| |
| offsite_conversions_checkouts** |
| \| Field label \| Website checkouts initiated (conversion tracking pixel) (deprecated) \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2020-01-20 \| |
| Field label | Website checkouts initiated (conversion tracking pixel) (deprecated) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2020-01-20 |
| \| cost_per_page_tab_view** \| \| --- \| \| \\| Field label \\| Cost per page tab view (deprecated) \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-10-30 \\| \| \| Field label \| Cost per page tab view (deprecated) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| cost_per_page_tab_view** |
| \| Field label \| Cost per page tab view (deprecated) \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| Field label | Cost per page tab view (deprecated) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2024-10-30 |
| \| card_views** \| \| --- \| \| \\| Field label \\| Card views \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2020-01-20 \\| \| \| Field label \| Card views \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2020-01-20 \| |
| card_views** |
| \| Field label \| Card views \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2020-01-20 \| |
| Field label | Card views |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2020-01-20 |
| \| cost_per_offer_claim** \| \| --- \| \| \\| Field label \\| Cost per offer claim \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-10-30 \\| \| \| Field label \| Cost per offer claim \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| cost_per_offer_claim** |
| \| Field label \| Cost per offer claim \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| Field label | Cost per offer claim |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2024-10-30 |
| \| cost_per_lead_form** \| \| --- \| \| \\| Field label \\| Cost per lead (form) \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2020-03-25 \\| \| \| Field label \| Cost per lead (form) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2020-03-25 \| |
| cost_per_lead_form** |
| \| Field label \| Cost per lead (form) \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2020-03-25 \| |
| Field label | Cost per lead (form) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2020-03-25 |
| \| unique_action_page_engagement** \| \| --- \| \| \\| Field label \\| Unique page engagements \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-10-30 \\| \| \| Field label \| Unique page engagements \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| unique_action_page_engagement** |
| \| Field label \| Unique page engagements \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| Field label | Unique page engagements |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2024-10-30 |
| \| unique_actions_28d_view** \| \| --- \| \| \\| Field label \\| Unique conversions within 28 days of view \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-10-30 \\| \| \| Field label \| Unique conversions within 28 days of view \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| unique_actions_28d_view** |
| \| Field label \| Unique conversions within 28 days of view \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| Field label | Unique conversions within 28 days of view |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2024-10-30 |
| \| unique_action_like** \| \| --- \| \| \\| Field label \\| Unique page likes \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-10-30 \\| \| \| Field label \| Unique page likes \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| unique_action_like** |
| \| Field label \| Unique page likes \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| Field label | Unique page likes |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2024-10-30 |
| \| cost_per_unique_mobile_app_search** \| \| --- \| \| \\| Field label \\| Cost per unique mobile app search \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-10-30 \\| \| \| Field label \| Cost per unique mobile app search \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| cost_per_unique_mobile_app_search** |
| \| Field label \| Cost per unique mobile app search \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| Field label | Cost per unique mobile app search |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2024-10-30 |
| \| unique_action_mention** \| \| --- \| \| \\| Field label \\| Unique page mentions (deprecated) \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-10-30 \\| \| \| Field label \| Unique page mentions (deprecated) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| unique_action_mention** |
| \| Field label \| Unique page mentions (deprecated) \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| Field label | Unique page mentions (deprecated) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2024-10-30 |
| \| cost_per_unique_mobile_app_content_view** \| \| --- \| \| \\| Field label \\| Cost per unique mobile app content view \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-10-30 \\| \| \| Field label \| Cost per unique mobile app content view \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| cost_per_unique_mobile_app_content_view** |
| \| Field label \| Cost per unique mobile app content view \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| Field label | Cost per unique mobile app content view |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2024-10-30 |
| \| unique_action_tab_view** \| \| --- \| \| \\| Field label \\| Unique page tab views (deprecated) \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-10-30 \\| \| \| Field label \| Unique page tab views (deprecated) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| unique_action_tab_view** |
| \| Field label \| Unique page tab views (deprecated) \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| Field label | Unique page tab views (deprecated) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2024-10-30 |
| \| cost_per_unique_desktop_app_install** \| \| --- \| \| \\| Field label \\| Cost per unique desktop app install \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-10-30 \\| \| \| Field label \| Cost per unique desktop app install \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| cost_per_unique_desktop_app_install** |
| \| Field label \| Cost per unique desktop app install \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| Field label | Cost per unique desktop app install |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2024-10-30 |
| \| unique_action_comment** \| \| --- \| \| \\| Field label \\| Unique post comments \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-10-30 \\| \| \| Field label \| Unique post comments \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| unique_action_comment** |
| \| Field label \| Unique post comments \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| Field label | Unique post comments |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2024-10-30 |
| \| unique_action_omni_level_achieved** \| \| --- \| \| \\| Field label \\| Unique Omni level completed \\| \\| --- \\| --- \\| \\| Description \\| The estimated number of people who completed level across all channels. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-10-30 \\| \| \| Field label \| Unique Omni level completed \| \| Description \| The estimated number of people who completed level across all channels. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| unique_action_omni_level_achieved** |
| \| Field label \| Unique Omni level completed \| \| --- \| --- \| \| Description \| The estimated number of people who completed level across all channels. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| Field label | Unique Omni level completed |
| Description | The estimated number of people who completed level across all channels. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2024-10-30 |
| \| unique_action_post_engagement** \| \| --- \| \| \\| Field label \\| Unique post engagements \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-10-30 \\| \| \| Field label \| Unique post engagements \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| unique_action_post_engagement** |
| \| Field label \| Unique post engagements \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| Field label | Unique post engagements |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2024-10-30 |
| \| unique_action_omni_purchase** \| \| --- \| \| \\| Field label \\| Unique Omni purchases \\| \\| --- \\| --- \\| \\| Description \\| The estimated number of people who completed at least one purchase across all channels. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-10-30 \\| \| \| Field label \| Unique Omni purchases \| \| Description \| The estimated number of people who completed at least one purchase across all channels. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| unique_action_omni_purchase** |
| \| Field label \| Unique Omni purchases \| \| --- \| --- \| \| Description \| The estimated number of people who completed at least one purchase across all channels. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| Field label | Unique Omni purchases |
| Description | The estimated number of people who completed at least one purchase across all channels. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2024-10-30 |
| \| unique_action_post_reaction** \| \| --- \| \| \\| Field label \\| Unique post reactions \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-10-30 \\| \| \| Field label \| Unique post reactions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| unique_action_post_reaction** |
| \| Field label \| Unique post reactions \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| Field label | Unique post reactions |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2024-10-30 |
| \| unique_action_onsite_web_app_event** \| \| --- \| \| \\| Field label \\| Unique web app events \\| \\| --- \\| --- \\| \\| Description \\| The estimated number of people who engaged on web app. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-10-30 \\| \| \| Field label \| Unique web app events \| \| Description \| The estimated number of people who engaged on web app. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| unique_action_onsite_web_app_event** |
| \| Field label \| Unique web app events \| \| --- \| --- \| \| Description \| The estimated number of people who engaged on web app. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| Field label | Unique web app events |
| Description | The estimated number of people who engaged on web app. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2024-10-30 |
| \| unique_action_post** \| \| --- \| \| \\| Field label \\| Unique post shares \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-10-30 \\| \| \| Field label \| Unique post shares \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| unique_action_post** |
| \| Field label \| Unique post shares \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| Field label | Unique post shares |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2024-10-30 |
| \| unique_action_app_custom_event.fb_mobile_rate** \| \| --- \| \| \\| Field label \\| Unique mobile app ratings submitted \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-10-30 \\| \| \| Field label \| Unique mobile app ratings submitted \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| unique_action_app_custom_event.fb_mobile_rate** |
| \| Field label \| Unique mobile app ratings submitted \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| Field label | Unique mobile app ratings submitted |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2024-10-30 |
| \| unique_action_photo_view** \| \| --- \| \| \\| Field label \\| Unique photo views \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-10-30 \\| \| \| Field label \| Unique photo views \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| unique_action_photo_view** |
| \| Field label \| Unique photo views \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| Field label | Unique photo views |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2024-10-30 |
| \| SocialReach** \| \| --- \| \| \\| Field label \\| Social reach (deprecated) \\| \\| --- \\| --- \\| \\| Description \\| The number of people who saw your ad when displayed with social information, which shows other Facebook friends who engaged with your Facebook Page or ad. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2018-07-30 \\| \\| Aggregation \\| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \\| \| \| Field label \| Social reach (deprecated) \| \| Description \| The number of people who saw your ad when displayed with social information, which shows other Facebook friends who engaged with your Facebook Page or ad. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2018-07-30 \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| |
| SocialReach** |
| \| Field label \| Social reach (deprecated) \| \| --- \| --- \| \| Description \| The number of people who saw your ad when displayed with social information, which shows other Facebook friends who engaged with your Facebook Page or ad. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2018-07-30 \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| |
| Field label | Social reach (deprecated) |
| Description | The number of people who saw your ad when displayed with social information, which shows other Facebook friends who engaged with your Facebook Page or ad. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2018-07-30 |
| Aggregation | [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) |
| \| unique_action_rsvp** \| \| --- \| \| \\| Field label \\| Unique event responses \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-10-30 \\| \| \| Field label \| Unique event responses \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| unique_action_rsvp** |
| \| Field label \| Unique event responses \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| Field label | Unique event responses |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2024-10-30 |
| \| offsite_conversions_registrations** \| \| --- \| \| \\| Field label \\| Website registrations (conversion tracking pixel) (deprecated) \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2020-01-20 \\| \| \| Field label \| Website registrations (conversion tracking pixel) (deprecated) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2020-01-20 \| |
| offsite_conversions_registrations** |
| \| Field label \| Website registrations (conversion tracking pixel) (deprecated) \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2020-01-20 \| |
| Field label | Website registrations (conversion tracking pixel) (deprecated) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2020-01-20 |
| \| unique_action_receive_offer** \| \| --- \| \| \\| Field label \\| Unique offer claims \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-10-30 \\| \| \| Field label \| Unique offer claims \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| unique_action_receive_offer** |
| \| Field label \| Unique offer claims \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| Field label | Unique offer claims |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2024-10-30 |
| \| action_app_custom_event** \| \| --- \| \| \\| Field label \\| Mobile app actions (deprecated) \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2020-01-20 \\| \| \| Field label \| Mobile app actions (deprecated) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2020-01-20 \| |
| action_app_custom_event** |
| \| Field label \| Mobile app actions (deprecated) \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2020-01-20 \| |
| Field label | Mobile app actions (deprecated) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2020-01-20 |
| \| unique_action_checkin** \| \| --- \| \| \\| Field label \\| Unique check-ins \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-10-30 \\| \| \| Field label \| Unique check-ins \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| unique_action_checkin** |
| \| Field label \| Unique check-ins \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| Field label | Unique check-ins |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2024-10-30 |
| \| app_store_clicks** \| \| --- \| \| \\| Field label \\| App store clicks \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2020-01-20 \\| \| \| Field label \| App store clicks \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2020-01-20 \| |
| app_store_clicks** |
| \| Field label \| App store clicks \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2020-01-20 \| |
| Field label | App store clicks |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2020-01-20 |
| \| unique_landing_page_view** \| \| --- \| \| \\| Field label \\| Unique landing page views \\| \\| --- \\| --- \\| \\| Description \\| The number of unique people who landed on your ad's landing page after clicking a link in your ad. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-10-30 \\| \| \| Field label \| Unique landing page views \| \| Description \| The number of unique people who landed on your ad's landing page after clicking a link in your ad. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| unique_landing_page_view** |
| \| Field label \| Unique landing page views \| \| --- \| --- \| \| Description \| The number of unique people who landed on your ad's landing page after clicking a link in your ad. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| Field label | Unique landing page views |
| Description | The number of unique people who landed on your ad's landing page after clicking a link in your ad. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2024-10-30 |
| \| store_visits_point_estimate** \| \| --- \| \| \\| Field label \\| Store visits point estimate \\| \\| --- \\| --- \\| \\| Description \\| This field is still being developed by Facebook and as such it might not return any data. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2021-05-01 \\| \| \| Field label \| Store visits point estimate \| \| Description \| This field is still being developed by Facebook and as such it might not return any data. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2021-05-01 \| |
| store_visits_point_estimate** |
| \| Field label \| Store visits point estimate \| \| --- \| --- \| \| Description \| This field is still being developed by Facebook and as such it might not return any data. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2021-05-01 \| |
| Field label | Store visits point estimate |
| Description | This field is still being developed by Facebook and as such it might not return any data. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2021-05-01 |
| \| cost_per_unique_action_page_engagement** \| \| --- \| \| \\| Field label \\| Cost per unique page engagement \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-10-30 \\| \| \| Field label \| Cost per unique page engagement \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| cost_per_unique_action_page_engagement** |
| \| Field label \| Cost per unique page engagement \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| Field label | Cost per unique page engagement |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2024-10-30 |
| \| action_leadgen.other** \| \| --- \| \| \\| Field label \\| Leads (form) \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2020-03-25 \\| \| \| Field label \| Leads (form) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2020-03-25 \| |
| action_leadgen.other** |
| \| Field label \| Leads (form) \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2020-03-25 \| |
| Field label | Leads (form) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2020-03-25 |
| \| cost_per_unique_video_view** \| \| --- \| \| \\| Field label \\| Cost per unique video view \\| \\| --- \\| --- \\| \\| Description \\| The average cost for each unique video view. \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-10-30 \\| \| \| Field label \| Cost per unique video view \| \| Description \| The average cost for each unique video view. \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| cost_per_unique_video_view** |
| \| Field label \| Cost per unique video view \| \| --- \| --- \| \| Description \| The average cost for each unique video view. \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| Field label | Cost per unique video view |
| Description | The average cost for each unique video view. |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2024-10-30 |
| \| unique_actions_7d_click** \| \| --- \| \| \\| Field label \\| Unique conversions within 7 days of click \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-10-30 \\| \| \| Field label \| Unique conversions within 7 days of click \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| unique_actions_7d_click** |
| \| Field label \| Unique conversions within 7 days of click \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| Field label | Unique conversions within 7 days of click |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2024-10-30 |
| \| cost_per_unique_link_click** \| \| --- \| \| \\| Field label \\| Cost per unique link click \\| \\| --- \\| --- \\| \\| Description \\| The average cost for each unique click to link. \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-10-30 \\| \| \| Field label \| Cost per unique link click \| \| Description \| The average cost for each unique click to link. \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| cost_per_unique_link_click** |
| \| Field label \| Cost per unique link click \| \| --- \| --- \| \| Description \| The average cost for each unique click to link. \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| Field label | Cost per unique link click |
| Description | The average cost for each unique click to link. |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2024-10-30 |
| \| unique_actions_1d_view** \| \| --- \| \| \\| Field label \\| Unique conversions within 1 day of view \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-10-30 \\| \| \| Field label \| Unique conversions within 1 day of view \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| unique_actions_1d_view** |
| \| Field label \| Unique conversions within 1 day of view \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| Field label | Unique conversions within 1 day of view |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2024-10-30 |
| \| cost_per_unique_page_like** \| \| --- \| \| \\| Field label \\| Cost per unique page like \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-10-30 \\| \| \| Field label \| Cost per unique page like \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| cost_per_unique_page_like** |
| \| Field label \| Cost per unique page like \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| Field label | Cost per unique page like |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2024-10-30 |
| \| cost_per_unique_mobile_app_tutorial_completed** \| \| --- \| \| \\| Field label \\| Cost per unique mobile app tutorial completed \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-10-30 \\| \| \| Field label \| Cost per unique mobile app tutorial completed \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| cost_per_unique_mobile_app_tutorial_completed** |
| \| Field label \| Cost per unique mobile app tutorial completed \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| Field label | Cost per unique mobile app tutorial completed |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2024-10-30 |
| \| cost_per_unique_page_mention** \| \| --- \| \| \\| Field label \\| Cost per unique page mention (deprecated) \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-10-30 \\| \| \| Field label \| Cost per unique page mention (deprecated) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| cost_per_unique_page_mention** |
| \| Field label \| Cost per unique page mention (deprecated) \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| Field label | Cost per unique page mention (deprecated) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2024-10-30 |
| \| cost_per_unique_mobile_app_rating_submitted** \| \| --- \| \| \\| Field label \\| Cost per unique mobile app rating submitted \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-10-30 \\| \| \| Field label \| Cost per unique mobile app rating submitted \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| cost_per_unique_mobile_app_rating_submitted** |
| \| Field label \| Cost per unique mobile app rating submitted \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| Field label | Cost per unique mobile app rating submitted |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2024-10-30 |
| \| cost_per_unique_page_tab_view** \| \| --- \| \| \\| Field label \\| Cost per unique page tab view (deprecated) \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-10-30 \\| \| \| Field label \| Cost per unique page tab view (deprecated) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| cost_per_unique_page_tab_view** |
| \| Field label \| Cost per unique page tab view (deprecated) \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| Field label | Cost per unique page tab view (deprecated) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2024-10-30 |
| \| cost_per_unique_mobile_app_install** \| \| --- \| \| \\| Field label \\| Cost per unique mobile app install \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-10-30 \\| \| \| Field label \| Cost per unique mobile app install \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| cost_per_unique_mobile_app_install** |
| \| Field label \| Cost per unique mobile app install \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| Field label | Cost per unique mobile app install |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2024-10-30 |
| \| cost_per_unique_post_comment** \| \| --- \| \| \\| Field label \\| Cost per unique post comment \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-10-30 \\| \| \| Field label \| Cost per unique post comment \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| cost_per_unique_post_comment** |
| \| Field label \| Cost per unique post comment \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| Field label | Cost per unique post comment |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2024-10-30 |
| \| cost_per_unique_mobile_app_add_to_wishlist** \| \| --- \| \| \\| Field label \\| Cost per unique mobile app add to wishlist \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-10-30 \\| \| \| Field label \| Cost per unique mobile app add to wishlist \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| cost_per_unique_mobile_app_add_to_wishlist** |
| \| Field label \| Cost per unique mobile app add to wishlist \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| Field label | Cost per unique mobile app add to wishlist |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2024-10-30 |
| \| cost_per_unique_post_engagement** \| \| --- \| \| \\| Field label \\| Cost per unique post engagement \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-10-30 \\| \| \| Field label \| Cost per unique post engagement \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| cost_per_unique_post_engagement** |
| \| Field label \| Cost per unique post engagement \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| Field label | Cost per unique post engagement |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2024-10-30 |
| \| cost_per_unique_desktop_app_use** \| \| --- \| \| \\| Field label \\| Cost per unique desktop app use \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-10-30 \\| \| \| Field label \| Cost per unique desktop app use \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| cost_per_unique_desktop_app_use** |
| \| Field label \| Cost per unique desktop app use \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| Field label | Cost per unique desktop app use |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2024-10-30 |
| \| cost_per_unique_post_reaction** \| \| --- \| \| \\| Field label \\| Cost per unique post reaction \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-10-30 \\| \| \| Field label \| Cost per unique post reaction \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| cost_per_unique_post_reaction** |
| \| Field label \| Cost per unique post reaction \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| Field label | Cost per unique post reaction |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2024-10-30 |
| \| cost_per_unique_mobile_app_action** \| \| --- \| \| \\| Field label \\| Cost per unique mobile app action \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-10-30 \\| \| \| Field label \| Cost per unique mobile app action \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| cost_per_unique_mobile_app_action** |
| \| Field label \| Cost per unique mobile app action \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| Field label | Cost per unique mobile app action |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2024-10-30 |
| \| cost_per_unique_post_share** \| \| --- \| \| \\| Field label \\| Cost per unique post share \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-10-30 \\| \| \| Field label \| Cost per unique post share \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| cost_per_unique_post_share** |
| \| Field label \| Cost per unique post share \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| Field label | Cost per unique post share |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2024-10-30 |
| \| unique_action_omni_spend_credits** \| \| --- \| \| \\| Field label \\| Unique Omni credit spends \\| \\| --- \\| --- \\| \\| Description \\| The estimated number of people who spent credits across all channels. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-10-30 \\| \| \| Field label \| Unique Omni credit spends \| \| Description \| The estimated number of people who spent credits across all channels. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| unique_action_omni_spend_credits** |
| \| Field label \| Unique Omni credit spends \| \| --- \| --- \| \| Description \| The estimated number of people who spent credits across all channels. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| Field label | Unique Omni credit spends |
| Description | The estimated number of people who spent credits across all channels. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2024-10-30 |
| \| cost_per_unique_photo_view** \| \| --- \| \| \\| Field label \\| Cost per unique photo view \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-10-30 \\| \| \| Field label \| Cost per unique photo view \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| cost_per_unique_photo_view** |
| \| Field label \| Cost per unique photo view \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| Field label | Cost per unique photo view |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2024-10-30 |
| \| unique_action_omni_achievement_unlocked** \| \| --- \| \| \\| Field label \\| Unique Omni achievement unlocks \\| \\| --- \\| --- \\| \\| Description \\| The estimated number of people who unlocked achievement across all channels. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-10-30 \\| \| \| Field label \| Unique Omni achievement unlocks \| \| Description \| The estimated number of people who unlocked achievement across all channels. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| unique_action_omni_achievement_unlocked** |
| \| Field label \| Unique Omni achievement unlocks \| \| --- \| --- \| \| Description \| The estimated number of people who unlocked achievement across all channels. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| Field label | Unique Omni achievement unlocks |
| Description | The estimated number of people who unlocked achievement across all channels. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2024-10-30 |
| \| cost_per_unique_event_response** \| \| --- \| \| \\| Field label \\| Cost per unique event response \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-10-30 \\| \| \| Field label \| Cost per unique event response \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| cost_per_unique_event_response** |
| \| Field label \| Cost per unique event response \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| Field label | Cost per unique event response |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2024-10-30 |
| \| unique_action_omni_complete_registration** \| \| --- \| \| \\| Field label \\| Unique Omni completed registrations \\| \\| --- \\| --- \\| \\| Description \\| The estimated number of people who completed registration across all channels. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-10-30 \\| \| \| Field label \| Unique Omni completed registrations \| \| Description \| The estimated number of people who completed registration across all channels. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| unique_action_omni_complete_registration** |
| \| Field label \| Unique Omni completed registrations \| \| --- \| --- \| \| Description \| The estimated number of people who completed registration across all channels. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| Field label | Unique Omni completed registrations |
| Description | The estimated number of people who completed registration across all channels. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2024-10-30 |
| \| cost_per_unique_offer_claim** \| \| --- \| \| \\| Field label \\| Cost per unique offer claim \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-10-30 \\| \| \| Field label \| Cost per unique offer claim \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| cost_per_unique_offer_claim** |
| \| Field label \| Cost per unique offer claim \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| Field label | Cost per unique offer claim |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2024-10-30 |
| \| unique_action_onsite_web_purchase** \| \| --- \| \| \\| Field label \\| Unique web purchases \\| \\| --- \\| --- \\| \\| Description \\| The estimated number of people who completed at least one purchase on web. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-10-30 \\| \| \| Field label \| Unique web purchases \| \| Description \| The estimated number of people who completed at least one purchase on web. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| unique_action_onsite_web_purchase** |
| \| Field label \| Unique web purchases \| \| --- \| --- \| \| Description \| The estimated number of people who completed at least one purchase on web. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| Field label | Unique web purchases |
| Description | The estimated number of people who completed at least one purchase on web. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2024-10-30 |
| \| cost_per_unique_checkin** \| \| --- \| \| \\| Field label \\| Cost per unique check-in \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-10-30 \\| \| \| Field label \| Cost per unique check-in \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| cost_per_unique_checkin** |
| \| Field label \| Cost per unique check-in \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| Field label | Cost per unique check-in |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2024-10-30 |
| \| unique_action_onsite_web_app_view_content** \| \| --- \| \| \\| Field label \\| Unique web app content views \\| \\| --- \\| --- \\| \\| Description \\| The estimated number of people who viewed content on web app. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-10-30 \\| \| \| Field label \| Unique web app content views \| \| Description \| The estimated number of people who viewed content on web app. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| unique_action_onsite_web_app_view_content** |
| \| Field label \| Unique web app content views \| \| --- \| --- \| \| Description \| The estimated number of people who viewed content on web app. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| Field label | Unique web app content views |
| Description | The estimated number of people who viewed content on web app. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2024-10-30 |
| \| messaging_conversations_started** \| \| --- \| \| \\| Field label \\| Messaging conversations started (deprecated) \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2019-08-08 \\| \| \| Field label \| Messaging conversations started (deprecated) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2019-08-08 \| |
| messaging_conversations_started** |
| \| Field label \| Messaging conversations started (deprecated) \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2019-08-08 \| |
| Field label | Messaging conversations started (deprecated) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2019-08-08 |
| \| unique_action_mobile_app_roas** \| \| --- \| \| \\| Field label \\| Unique mobile app ROAS \\| \\| --- \\| --- \\| \\| Description \\| The estimated number of people who generated mobile app purchase ROAS. \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-10-30 \\| \| \| Field label \| Unique mobile app ROAS \| \| Description \| The estimated number of people who generated mobile app purchase ROAS. \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| unique_action_mobile_app_roas** |
| \| Field label \| Unique mobile app ROAS \| \| --- \| --- \| \| Description \| The estimated number of people who generated mobile app purchase ROAS. \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| Field label | Unique mobile app ROAS |
| Description | The estimated number of people who generated mobile app purchase ROAS. |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2024-10-30 |
| \| messaging_reply_rate** \| \| --- \| \| \\| Field label \\| Messaging reply rate \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-10-30 \\| \| \| Field label \| Messaging reply rate \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| messaging_reply_rate** |
| \| Field label \| Messaging reply rate \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| Field label | Messaging reply rate |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2024-10-30 |
| \| unique_action_app_custom_event.fb_mobile_search** \| \| --- \| \| \\| Field label \\| Unique mobile app searches \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-10-30 \\| \| \| Field label \| Unique mobile app searches \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| unique_action_app_custom_event.fb_mobile_search** |
| \| Field label \| Unique mobile app searches \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| Field label | Unique mobile app searches |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2024-10-30 |
| \| cost_per_messaging_reply** \| \| --- \| \| \\| Field label \\| Cost per messaging reply \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-10-30 \\| \| \| Field label \| Cost per messaging reply \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| cost_per_messaging_reply** |
| \| Field label \| Cost per messaging reply \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| Field label | Cost per messaging reply |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2024-10-30 |
| \| unique_action_app_custom_event.fb_mobile_level_achieved** \| \| --- \| \| \\| Field label \\| Unique mobile app levels completed \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-10-30 \\| \| \| Field label \| Unique mobile app levels completed \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| unique_action_app_custom_event.fb_mobile_level_achieved** |
| \| Field label \| Unique mobile app levels completed \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| Field label | Unique mobile app levels completed |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2024-10-30 |
| \| unique_action_video_view** \| \| --- \| \| \\| Field label \\| Unique three-second video views \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-10-30 \\| \| \| Field label \| Unique three-second video views \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| unique_action_video_view** |
| \| Field label \| Unique three-second video views \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| Field label | Unique three-second video views |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2024-10-30 |
| \| unique_action_app_custom_event.fb_mobile_initiated_checkout** \| \| --- \| \| \\| Field label \\| Unique mobile app checkouts initiated \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-10-30 \\| \| \| Field label \| Unique mobile app checkouts initiated \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| unique_action_app_custom_event.fb_mobile_initiated_checkout** |
| \| Field label \| Unique mobile app checkouts initiated \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| Field label | Unique mobile app checkouts initiated |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2024-10-30 |
| \| video_15_sec_watched_actions** \| \| --- \| \| \\| Field label \\| 15-second video views (Deprecated) \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2018-07-30 \\| \| \| Field label \| 15-second video views (Deprecated) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2018-07-30 \| |
| video_15_sec_watched_actions** |
| \| Field label \| 15-second video views (Deprecated) \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2018-07-30 \| |
| Field label | 15-second video views (Deprecated) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2018-07-30 |
| \| cost_per_offsite_conversion_key_page_view** \| \| --- \| \| \\| Field label \\| Cost per website key page view (conversion tracking pixel) (deprecated) \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2020-01-20 \\| \| \| Field label \| Cost per website key page view (conversion tracking pixel) (deprecated) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2020-01-20 \| |
| cost_per_offsite_conversion_key_page_view** |
| \| Field label \| Cost per website key page view (conversion tracking pixel) (deprecated) \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2020-01-20 \| |
| Field label | Cost per website key page view (conversion tracking pixel) (deprecated) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2020-01-20 |
| \| unique_action_video_play** \| \| --- \| \| \\| Field label \\| Unique clicks to play video \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-10-30 \\| \| \| Field label \| Unique clicks to play video \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| unique_action_video_play** |
| \| Field label \| Unique clicks to play video \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| Field label | Unique clicks to play video |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2024-10-30 |
| \| cost_per_offsite_conversion_add_to_cart** \| \| --- \| \| \\| Field label \\| Cost per website add to cart (conversion tracking pixel) (deprecated) \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2020-01-20 \\| \| \| Field label \| Cost per website add to cart (conversion tracking pixel) (deprecated) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2020-01-20 \| |
| cost_per_offsite_conversion_add_to_cart** |
| \| Field label \| Cost per website add to cart (conversion tracking pixel) (deprecated) \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2020-01-20 \| |
| Field label | Cost per website add to cart (conversion tracking pixel) (deprecated) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2020-01-20 |
| \| estimated_ad_recallers_lower_bound** \| \| --- \| \| \\| Field label \\| Estimated ad recall lift (lower bound) \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-03-25 \\| \| \| Field label \| Estimated ad recall lift (lower bound) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-03-25 \| |
| estimated_ad_recallers_lower_bound** |
| \| Field label \| Estimated ad recall lift (lower bound) \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-03-25 \| |
| Field label | Estimated ad recall lift (lower bound) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2024-03-25 |
| \| offsite_conversions_other** \| \| --- \| \| \\| Field label \\| Other website conversions (deprecated) \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2020-01-20 \\| \| \| Field label \| Other website conversions (deprecated) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2020-01-20 \| |
| offsite_conversions_other** |
| \| Field label \| Other website conversions (deprecated) \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2020-01-20 \| |
| Field label | Other website conversions (deprecated) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2020-01-20 |
| \| estimated_ad_recallers_upper_bound** \| \| --- \| \| \\| Field label \\| Estimated ad recall lift (upper bound) \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-03-25 \\| \| \| Field label \| Estimated ad recall lift (upper bound) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-03-25 \| |
| estimated_ad_recallers_upper_bound** |
| \| Field label \| Estimated ad recall lift (upper bound) \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-03-25 \| |
| Field label | Estimated ad recall lift (upper bound) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2024-03-25 |
| \| offsite_conversions_key_page_view** \| \| --- \| \| \\| Field label \\| Website key page views (conversion tracking pixel) (deprecated) \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2020-01-20 \\| \| \| Field label \| Website key page views (conversion tracking pixel) (deprecated) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2020-01-20 \| |
| offsite_conversions_key_page_view** |
| \| Field label \| Website key page views (conversion tracking pixel) (deprecated) \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2020-01-20 \| |
| Field label | Website key page views (conversion tracking pixel) (deprecated) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2020-01-20 |
| \| unique_action_page_story** \| \| --- \| \| \\| Field label \\| Unique page stories engagements \\| \\| --- \\| --- \\| \\| Description \\| The estimated number of people who engaged with page stories. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-10-30 \\| \| \| Field label \| Unique page stories engagements \| \| Description \| The estimated number of people who engaged with page stories. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| unique_action_page_story** |
| \| Field label \| Unique page stories engagements \| \| --- \| --- \| \| Description \| The estimated number of people who engaged with page stories. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| Field label | Unique page stories engagements |
| Description | The estimated number of people who engaged with page stories. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2024-10-30 |
| \| offsite_conversions_add_to_cart** \| \| --- \| \| \\| Field label \\| Website adds to cart (conversion tracking pixel) (deprecated) \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2020-01-20 \\| \| \| Field label \| Website adds to cart (conversion tracking pixel) (deprecated) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2020-01-20 \| |
| offsite_conversions_add_to_cart** |
| \| Field label \| Website adds to cart (conversion tracking pixel) (deprecated) \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2020-01-20 \| |
| Field label | Website adds to cart (conversion tracking pixel) (deprecated) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2020-01-20 |
| \| unique_action_post_story** \| \| --- \| \| \\| Field label \\| Unique post stories engagements \\| \\| --- \\| --- \\| \\| Description \\| The estimated number of people who engaged with post stories. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-10-30 \\| \| \| Field label \| Unique post stories engagements \| \| Description \| The estimated number of people who engaged with post stories. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| unique_action_post_story** |
| \| Field label \| Unique post stories engagements \| \| --- \| --- \| \| Description \| The estimated number of people who engaged with post stories. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| Field label | Unique post stories engagements |
| Description | The estimated number of people who engaged with post stories. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2024-10-30 |
| \| call_to_action_clicks** \| \| --- \| \| \\| Field label \\| Call-to-action clicks (deprecated) \\| \\| --- \\| --- \\| \\| Description \\| The number of times people clicked the call-to-action button on your ad. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2020-01-20 \\| \| \| Field label \| Call-to-action clicks (deprecated) \| \| Description \| The number of times people clicked the call-to-action button on your ad. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2020-01-20 \| |
| call_to_action_clicks** |
| \| Field label \| Call-to-action clicks (deprecated) \| \| --- \| --- \| \| Description \| The number of times people clicked the call-to-action button on your ad. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2020-01-20 \| |
| Field label | Call-to-action clicks (deprecated) |
| Description | The number of times people clicked the call-to-action button on your ad. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2020-01-20 |
| \| unique_action_instagram_profile_engagement** \| \| --- \| \| \\| Field label \\| Unique instagram profile engagements \\| \\| --- \\| --- \\| \\| Description \\| The estimated number of people who engaged with instagram profile. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-10-30 \\| \| \| Field label \| Unique instagram profile engagements \| \| Description \| The estimated number of people who engaged with instagram profile. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| unique_action_instagram_profile_engagement** |
| \| Field label \| Unique instagram profile engagements \| \| --- \| --- \| \| Description \| The estimated number of people who engaged with instagram profile. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| Field label | Unique instagram profile engagements |
| Description | The estimated number of people who engaged with instagram profile. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2024-10-30 |
| \| deeplink_clicks** \| \| --- \| \| \\| Field label \\| Deeplink clicks \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2020-01-20 \\| \| \| Field label \| Deeplink clicks \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2020-01-20 \| |
| deeplink_clicks** |
| \| Field label \| Deeplink clicks \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2020-01-20 \| |
| Field label | Deeplink clicks |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2020-01-20 |
| \| unique_action_onsite_conversion** \| \| --- \| \| \\| Field label \\| Unique conversions \\| \\| --- \\| --- \\| \\| Description \\| The estimated number of people with onsite conversions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-10-30 \\| \| \| Field label \| Unique conversions \| \| Description \| The estimated number of people with onsite conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| unique_action_onsite_conversion** |
| \| Field label \| Unique conversions \| \| --- \| --- \| \| Description \| The estimated number of people with onsite conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| Field label | Unique conversions |
| Description | The estimated number of people with onsite conversions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2024-10-30 |
| \| store_visits_high_estimate** \| \| --- \| \| \\| Field label \\| Store visits high estimate \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2020-01-20 \\| \| \| Field label \| Store visits high estimate \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2020-01-20 \| |
| store_visits_high_estimate** |
| \| Field label \| Store visits high estimate \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2020-01-20 \| |
| Field label | Store visits high estimate |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2020-01-20 |
| \| unique_action_add_to_cart** \| \| --- \| \| \\| Field label \\| Unique adds to cart \\| \\| --- \\| --- \\| \\| Description \\| The estimated number of people who added items to their cart. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-10-30 \\| \| \| Field label \| Unique adds to cart \| \| Description \| The estimated number of people who added items to their cart. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| unique_action_add_to_cart** |
| \| Field label \| Unique adds to cart \| \| --- \| --- \| \| Description \| The estimated number of people who added items to their cart. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| Field label | Unique adds to cart |
| Description | The estimated number of people who added items to their cart. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2024-10-30 |
| \| cost_per_store_visit** \| \| --- \| \| \\| Field label \\| Cost per store visit \\| \\| --- \\| --- \\| \\| Description \\| This field is still being developed by Facebook and as such it might not return any data. \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2021-05-01 \\| \\| Aggregation \\| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \\| \| \| Field label \| Cost per store visit \| \| Description \| This field is still being developed by Facebook and as such it might not return any data. \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2021-05-01 \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| |
| cost_per_store_visit** |
| \| Field label \| Cost per store visit \| \| --- \| --- \| \| Description \| This field is still being developed by Facebook and as such it might not return any data. \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2021-05-01 \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| |
| Field label | Cost per store visit |
| Description | This field is still being developed by Facebook and as such it might not return any data. |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2021-05-01 |
| Aggregation | [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) |
| \| unique_action_store_visit_with_dwell** \| \| --- \| \| \\| Field label \\| Unique store visits with dwell \\| \\| --- \\| --- \\| \\| Description \\| The estimated number of people visited your stores, attributed to your ads with `Dwell time`. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-10-30 \\| \| \| Field label \| Unique store visits with dwell \| \| Description \| The estimated number of people visited your stores, attributed to your ads with `Dwell time`. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| unique_action_store_visit_with_dwell** |
| \| Field label \| Unique store visits with dwell \| \| --- \| --- \| \| Description \| The estimated number of people visited your stores, attributed to your ads with `Dwell time`. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| Field label | Unique store visits with dwell |
| Description | The estimated number of people visited your stores, attributed to your ads with `Dwell time`. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2024-10-30 |
| \| unique_action_leadgen.other** \| \| --- \| \| \\| Field label \\| Unique leads (form) \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2020-03-25 \\| \| \| Field label \| Unique leads (form) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2020-03-25 \| |
| unique_action_leadgen.other** |
| \| Field label \| Unique leads (form) \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2020-03-25 \| |
| Field label | Unique leads (form) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2020-03-25 |
| \| unique_action_complete_registration** \| \| --- \| \| \\| Field label \\| Unique completed registrations \\| \\| --- \\| --- \\| \\| Description \\| The estimated number of people who registered. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-10-30 \\| \| \| Field label \| Unique completed registrations \| \| Description \| The estimated number of people who registered. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| unique_action_complete_registration** |
| \| Field label \| Unique completed registrations \| \| --- \| --- \| \| Description \| The estimated number of people who registered. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| Field label | Unique completed registrations |
| Description | The estimated number of people who registered. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2024-10-30 |
| \| action_values_28d_view** \| \| --- \| \| \\| Field label \\| Conversion value within 28 days of view \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2026-01-12 \\| \| \| Field label \| Conversion value within 28 days of view \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2026-01-12 \| |
| action_values_28d_view** |
| \| Field label \| Conversion value within 28 days of view \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2026-01-12 \| |
| Field label | Conversion value within 28 days of view |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2026-01-12 |
| \| unique_action_purchase** \| \| --- \| \| \\| Field label \\| Unique purchases \\| \\| --- \\| --- \\| \\| Description \\| The estimated number of people who completed at least one purchase. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-10-30 \\| \| \| Field label \| Unique purchases \| \| Description \| The estimated number of people who completed at least one purchase. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| unique_action_purchase** |
| \| Field label \| Unique purchases \| \| --- \| --- \| \| Description \| The estimated number of people who completed at least one purchase. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| Field label | Unique purchases |
| Description | The estimated number of people who completed at least one purchase. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2024-10-30 |
| \| unique_actions_28d_click** \| \| --- \| \| \\| Field label \\| Unique conversions within 28 days of click \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-10-30 \\| \| \| Field label \| Unique conversions within 28 days of click \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| unique_actions_28d_click** |
| \| Field label \| Unique conversions within 28 days of click \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| Field label | Unique conversions within 28 days of click |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2024-10-30 |
| \| unique_action_search** \| \| --- \| \| \\| Field label \\| Unique searches \\| \\| --- \\| --- \\| \\| Description \\| The estimated number of people who searched. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-10-30 \\| \| \| Field label \| Unique searches \| \| Description \| The estimated number of people who searched. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| unique_action_search** |
| \| Field label \| Unique searches \| \| --- \| --- \| \| Description \| The estimated number of people who searched. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| Field label | Unique searches |
| Description | The estimated number of people who searched. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2024-10-30 |
| \| unique_actions_1d_click** \| \| --- \| \| \\| Field label \\| Unique conversions within 1 day of click \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-10-30 \\| \| \| Field label \| Unique conversions within 1 day of click \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| unique_actions_1d_click** |
| \| Field label \| Unique conversions within 1 day of click \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| Field label | Unique conversions within 1 day of click |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2024-10-30 |
| \| unique_action_view_content** \| \| --- \| \| \\| Field label \\| Unique content views \\| \\| --- \\| --- \\| \\| Description \\| The estimated number of people who viewed content. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-10-30 \\| \| \| Field label \| Unique content views \| \| Description \| The estimated number of people who viewed content. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| unique_action_view_content** |
| \| Field label \| Unique content views \| \| --- \| --- \| \| Description \| The estimated number of people who viewed content. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| Field label | Unique content views |
| Description | The estimated number of people who viewed content. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2024-10-30 |
| \| unique_actions_7d_view** \| \| --- \| \| \\| Field label \\| Unique conversions within 7 days of view \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-10-30 \\| \| \| Field label \| Unique conversions within 7 days of view \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| unique_actions_7d_view** |
| \| Field label \| Unique conversions within 7 days of view \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| Field label | Unique conversions within 7 days of view |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2024-10-30 |
| \| unique_action_initiate_checkout** \| \| --- \| \| \\| Field label \\| Unique initiated checkouts \\| \\| --- \\| --- \\| \\| Description \\| The estimated number of people who initiated checkouts. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-10-30 \\| \| \| Field label \| Unique initiated checkouts \| \| Description \| The estimated number of people who initiated checkouts. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| unique_action_initiate_checkout** |
| \| Field label \| Unique initiated checkouts \| \| --- \| --- \| \| Description \| The estimated number of people who initiated checkouts. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| Field label | Unique initiated checkouts |
| Description | The estimated number of people who initiated checkouts. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2024-10-30 |
| \| actions_28d_view** \| \| --- \| \| \\| Field label \\| Conversions within 28 days of view \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2026-01-12 \\| \| \| Field label \| Conversions within 28 days of view \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2026-01-12 \| |
| actions_28d_view** |
| \| Field label \| Conversions within 28 days of view \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2026-01-12 \| |
| Field label | Conversions within 28 days of view |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2026-01-12 |
| \| unique_action_add_payment_info** \| \| --- \| \| \\| Field label \\| Unique payment info adds \\| \\| --- \\| --- \\| \\| Description \\| The estimated number of people who submitted payment info. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-10-30 \\| \| \| Field label \| Unique payment info adds \| \| Description \| The estimated number of people who submitted payment info. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| unique_action_add_payment_info** |
| \| Field label \| Unique payment info adds \| \| --- \| --- \| \| Description \| The estimated number of people who submitted payment info. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| Field label | Unique payment info adds |
| Description | The estimated number of people who submitted payment info. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2024-10-30 |
| \| cost_per_other_unique_mobile_app_action** \| \| --- \| \| \\| Field label \\| Cost per other unique mobile app action \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-10-30 \\| \| \| Field label \| Cost per other unique mobile app action \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| cost_per_other_unique_mobile_app_action** |
| \| Field label \| Cost per other unique mobile app action \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| Field label | Cost per other unique mobile app action |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2024-10-30 |
| \| unique_action_add_to_wishlist** \| \| --- \| \| \\| Field label \\| Unique adds to wishlist \\| \\| --- \\| --- \\| \\| Description \\| The estimated number of people who added items to their wishlist. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-10-30 \\| \| \| Field label \| Unique adds to wishlist \| \| Description \| The estimated number of people who added items to their wishlist. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| unique_action_add_to_wishlist** |
| \| Field label \| Unique adds to wishlist \| \| --- \| --- \| \| Description \| The estimated number of people who added items to their wishlist. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| Field label | Unique adds to wishlist |
| Description | The estimated number of people who added items to their wishlist. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2024-10-30 |
| \| cost_per_unique_mobile_app_session** \| \| --- \| \| \\| Field label \\| Cost per unique mobile app session \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-10-30 \\| \| \| Field label \| Cost per unique mobile app session \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| cost_per_unique_mobile_app_session** |
| \| Field label \| Cost per unique mobile app session \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| Field label | Cost per unique mobile app session |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2024-10-30 |
| \| unique_action_lead** \| \| --- \| \| \\| Field label \\| Unique leads \\| \\| --- \\| --- \\| \\| Description \\| The estimated number of people with lead events. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-10-30 \\| \| \| Field label \| Unique leads \| \| Description \| The estimated number of people with lead events. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| unique_action_lead** |
| \| Field label \| Unique leads \| \| --- \| --- \| \| Description \| The estimated number of people with lead events. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| Field label | Unique leads |
| Description | The estimated number of people with lead events. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2024-10-30 |
| \| cost_per_unique_mobile_app_registration_completed** \| \| --- \| \| \\| Field label \\| Cost per unique mobile app registration completed \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-10-30 \\| \| \| Field label \| Cost per unique mobile app registration completed \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| cost_per_unique_mobile_app_registration_completed** |
| \| Field label \| Cost per unique mobile app registration completed \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| Field label | Cost per unique mobile app registration completed |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2024-10-30 |
| \| unique_action_subscribe** \| \| --- \| \| \\| Field label \\| Unique subscribes \\| \\| --- \\| --- \\| \\| Description \\| The estimated number of people with subscribe events. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-10-30 \\| \| \| Field label \| Unique subscribes \| \| Description \| The estimated number of people with subscribe events. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| unique_action_subscribe** |
| \| Field label \| Unique subscribes \| \| --- \| --- \| \| Description \| The estimated number of people with subscribe events. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| Field label | Unique subscribes |
| Description | The estimated number of people with subscribe events. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2024-10-30 |
| \| cost_per_unique_mobile_app_purchase** \| \| --- \| \| \\| Field label \\| Cost per unique mobile app purchase \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-10-30 \\| \| \| Field label \| Cost per unique mobile app purchase \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| cost_per_unique_mobile_app_purchase** |
| \| Field label \| Cost per unique mobile app purchase \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| Field label | Cost per unique mobile app purchase |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2024-10-30 |
| \| unique_action_credit_spent** \| \| --- \| \| \\| Field label \\| Unique credit spends \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-10-30 \\| \| \| Field label \| Unique credit spends \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| unique_action_credit_spent** |
| \| Field label \| Unique credit spends \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| Field label | Unique credit spends |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2024-10-30 |
| \| cost_per_unique_mobile_app_level_completed** \| \| --- \| \| \\| Field label \\| Cost per unique mobile app level completed \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-10-30 \\| \| \| Field label \| Cost per unique mobile app level completed \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| cost_per_unique_mobile_app_level_completed** |
| \| Field label \| Cost per unique mobile app level completed \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| Field label | Cost per unique mobile app level completed |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2024-10-30 |
| \| unique_action_games.plays** \| \| --- \| \| \\| Field label \\| Unique game plays \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-10-30 \\| \| \| Field label \| Unique game plays \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| unique_action_games.plays** |
| \| Field label \| Unique game plays \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| Field label | Unique game plays |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2024-10-30 |
| \| cost_per_unique_mobile_app_credit_spent** \| \| --- \| \| \\| Field label \\| Cost per unique mobile app credit spent \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-10-30 \\| \| \| Field label \| Cost per unique mobile app credit spent \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| cost_per_unique_mobile_app_credit_spent** |
| \| Field label \| Cost per unique mobile app credit spent \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| Field label | Cost per unique mobile app credit spent |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2024-10-30 |
| \| unique_action_app_engagement** \| \| --- \| \| \\| Field label \\| Unique desktop app engagements \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-10-30 \\| \| \| Field label \| Unique desktop app engagements \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| unique_action_app_engagement** |
| \| Field label \| Unique desktop app engagements \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| Field label | Unique desktop app engagements |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2024-10-30 |
| \| cost_per_unique_mobile_app_checkout_initiated** \| \| --- \| \| \\| Field label \\| Cost per unique mobile app checkout initiated \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-10-30 \\| \| \| Field label \| Cost per unique mobile app checkout initiated \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| cost_per_unique_mobile_app_checkout_initiated** |
| \| Field label \| Cost per unique mobile app checkout initiated \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| Field label | Cost per unique mobile app checkout initiated |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2024-10-30 |
| \| unique_action_app_install** \| \| --- \| \| \\| Field label \\| Unique desktop app installs \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-10-30 \\| \| \| Field label \| Unique desktop app installs \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| unique_action_app_install** |
| \| Field label \| Unique desktop app installs \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| Field label | Unique desktop app installs |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2024-10-30 |
| \| cost_per_unique_mobile_app_add_to_basket** \| \| --- \| \| \\| Field label \\| Cost per unique mobile app add to basket \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-10-30 \\| \| \| Field label \| Cost per unique mobile app add to basket \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| cost_per_unique_mobile_app_add_to_basket** |
| \| Field label \| Cost per unique mobile app add to basket \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| Field label | Cost per unique mobile app add to basket |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2024-10-30 |
| \| unique_action_app_story** \| \| --- \| \| \\| Field label \\| Unique desktop app story engagements \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-10-30 \\| \| \| Field label \| Unique desktop app story engagements \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| unique_action_app_story** |
| \| Field label \| Unique desktop app story engagements \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| Field label | Unique desktop app story engagements |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2024-10-30 |
| \| cost_per_unique_credit_spend_action** \| \| --- \| \| \\| Field label \\| Cost per unique credit spend action \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-10-30 \\| \| \| Field label \| Cost per unique credit spend action \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| cost_per_unique_credit_spend_action** |
| \| Field label \| Cost per unique credit spend action \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| Field label | Cost per unique credit spend action |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2024-10-30 |
| \| unique_action_app_use** \| \| --- \| \| \\| Field label \\| Unique desktop app uses \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-10-30 \\| \| \| Field label \| Unique desktop app uses \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| unique_action_app_use** |
| \| Field label \| Unique desktop app uses \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| Field label | Unique desktop app uses |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2024-10-30 |
| \| cost_per_unique_desktop_app_story_engagement** \| \| --- \| \| \\| Field label \\| Cost per unique desktop app story engagement \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-10-30 \\| \| \| Field label \| Cost per unique desktop app story engagement \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| cost_per_unique_desktop_app_story_engagement** |
| \| Field label \| Cost per unique desktop app story engagement \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| Field label | Cost per unique desktop app story engagement |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2024-10-30 |
| \| unique_action_onsite_app_add_to_cart** \| \| --- \| \| \\| Field label \\| Unique desktop adds to cart \\| \\| --- \\| --- \\| \\| Description \\| The estimated number of people who added items to their cart on desktop app. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-10-30 \\| \| \| Field label \| Unique desktop adds to cart \| \| Description \| The estimated number of people who added items to their cart on desktop app. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| unique_action_onsite_app_add_to_cart** |
| \| Field label \| Unique desktop adds to cart \| \| --- \| --- \| \| Description \| The estimated number of people who added items to their cart on desktop app. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| Field label | Unique desktop adds to cart |
| Description | The estimated number of people who added items to their cart on desktop app. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2024-10-30 |
| \| cost_per_unique_desktop_app_engagement** \| \| --- \| \| \\| Field label \\| Cost per unique desktop app engagement \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-10-30 \\| \| \| Field label \| Cost per unique desktop app engagement \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| cost_per_unique_desktop_app_engagement** |
| \| Field label \| Cost per unique desktop app engagement \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| Field label | Cost per unique desktop app engagement |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2024-10-30 |
| \| unique_action_onsite_app_view_content** \| \| --- \| \| \\| Field label \\| Unique desktop content views \\| \\| --- \\| --- \\| \\| Description \\| The estimated number of people who viewed content on desktop app. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-10-30 \\| \| \| Field label \| Unique desktop content views \| \| Description \| The estimated number of people who viewed content on desktop app. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| unique_action_onsite_app_view_content** |
| \| Field label \| Unique desktop content views \| \| --- \| --- \| \| Description \| The estimated number of people who viewed content on desktop app. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| Field label | Unique desktop content views |
| Description | The estimated number of people who viewed content on desktop app. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2024-10-30 |
| \| cost_per_unique_game_play** \| \| --- \| \| \\| Field label \\| Cost per unique game play \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-10-30 \\| \| \| Field label \| Cost per unique game play \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| cost_per_unique_game_play** |
| \| Field label \| Cost per unique game play \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| Field label | Cost per unique game play |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2024-10-30 |
| \| unique_action_onsite_app_purchase** \| \| --- \| \| \\| Field label \\| Unique desktop purchases \\| \\| --- \\| --- \\| \\| Description \\| The estimated number of people who completed at least one purchase on desktop app. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-10-30 \\| \| \| Field label \| Unique desktop purchases \| \| Description \| The estimated number of people who completed at least one purchase on desktop app. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| unique_action_onsite_app_purchase** |
| \| Field label \| Unique desktop purchases \| \| --- \| --- \| \| Description \| The estimated number of people who completed at least one purchase on desktop app. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| Field label | Unique desktop purchases |
| Description | The estimated number of people who completed at least one purchase on desktop app. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2024-10-30 |
| \| unique_action_omni_tutorial_completion** \| \| --- \| \| \\| Field label \\| Unique Omni completed tutorials \\| \\| --- \\| --- \\| \\| Description \\| The estimated number of people who completed tutorials across all channels. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-10-30 \\| \| \| Field label \| Unique Omni completed tutorials \| \| Description \| The estimated number of people who completed tutorials across all channels. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| unique_action_omni_tutorial_completion** |
| \| Field label \| Unique Omni completed tutorials \| \| --- \| --- \| \| Description \| The estimated number of people who completed tutorials across all channels. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| Field label | Unique Omni completed tutorials |
| Description | The estimated number of people who completed tutorials across all channels. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2024-10-30 |
| \| unique_action_offsite_conversion** \| \| --- \| \| \\| Field label \\| Unique website conversions \\| \\| --- \\| --- \\| \\| Description \\| The estimated number of people with offsite conversions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-10-30 \\| \| \| Field label \| Unique website conversions \| \| Description \| The estimated number of people with offsite conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| unique_action_offsite_conversion** |
| \| Field label \| Unique website conversions \| \| --- \| --- \| \| Description \| The estimated number of people with offsite conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| Field label | Unique website conversions |
| Description | The estimated number of people with offsite conversions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2024-10-30 |
| \| unique_action_omni_rate** \| \| --- \| \| \\| Field label \\| Unique Omni rates \\| \\| --- \\| --- \\| \\| Description \\| The estimated number of people who rated across all channels. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-10-30 \\| \| \| Field label \| Unique Omni rates \| \| Description \| The estimated number of people who rated across all channels. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| unique_action_omni_rate** |
| \| Field label \| Unique Omni rates \| \| --- \| --- \| \| Description \| The estimated number of people who rated across all channels. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| Field label | Unique Omni rates |
| Description | The estimated number of people who rated across all channels. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2024-10-30 |
| \| unique_action_offsite_engagement** \| \| --- \| \| \\| Field label \\| Unique website engagements \\| \\| --- \\| --- \\| \\| Description \\| The estimated number of people with offsite engagements. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-10-30 \\| \| \| Field label \| Unique website engagements \| \| Description \| The estimated number of people with offsite engagements. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| unique_action_offsite_engagement** |
| \| Field label \| Unique website engagements \| \| --- \| --- \| \| Description \| The estimated number of people with offsite engagements. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| Field label | Unique website engagements |
| Description | The estimated number of people with offsite engagements. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2024-10-30 |
| \| unique_action_omni_activate_app** \| \| --- \| \| \\| Field label \\| Unique Omni app activations \\| \\| --- \\| --- \\| \\| Description \\| The estimated number of people who activated app across all channels. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-10-30 \\| \| \| Field label \| Unique Omni app activations \| \| Description \| The estimated number of people who activated app across all channels. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| unique_action_omni_activate_app** |
| \| Field label \| Unique Omni app activations \| \| --- \| --- \| \| Description \| The estimated number of people who activated app across all channels. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| Field label | Unique Omni app activations |
| Description | The estimated number of people who activated app across all channels. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2024-10-30 |
| \| unique_action_app_custom_event.fb_mobile_achievement_unlocked** \| \| --- \| \| \\| Field label \\| Unique mobile app achievements unlocked \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-10-30 \\| \| \| Field label \| Unique mobile app achievements unlocked \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| unique_action_app_custom_event.fb_mobile_achievement_unlocked** |
| \| Field label \| Unique mobile app achievements unlocked \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| Field label | Unique mobile app achievements unlocked |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2024-10-30 |
| \| unique_action_omni_initiated_checkout** \| \| --- \| \| \\| Field label \\| Unique Omni initiated checkouts \\| \\| --- \\| --- \\| \\| Description \\| The estimated number of people who initiated checkout across all channels. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-10-30 \\| \| \| Field label \| Unique Omni initiated checkouts \| \| Description \| The estimated number of people who initiated checkout across all channels. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| unique_action_omni_initiated_checkout** |
| \| Field label \| Unique Omni initiated checkouts \| \| --- \| --- \| \| Description \| The estimated number of people who initiated checkout across all channels. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| Field label | Unique Omni initiated checkouts |
| Description | The estimated number of people who initiated checkout across all channels. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2024-10-30 |
| \| unique_action_app_custom_event** \| \| --- \| \| \\| Field label \\| Unique mobile app actions \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-10-30 \\| \| \| Field label \| Unique mobile app actions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| unique_action_app_custom_event** |
| \| Field label \| Unique mobile app actions \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| Field label | Unique mobile app actions |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2024-10-30 |
| \| unique_action_omni_view_content** \| \| --- \| \| \\| Field label \\| Unique Omni content views \\| \\| --- \\| --- \\| \\| Description \\| The estimated number of people who viewed content across all channels. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-10-30 \\| \| \| Field label \| Unique Omni content views \| \| Description \| The estimated number of people who viewed content across all channels. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| unique_action_omni_view_content** |
| \| Field label \| Unique Omni content views \| \| --- \| --- \| \| Description \| The estimated number of people who viewed content across all channels. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| Field label | Unique Omni content views |
| Description | The estimated number of people who viewed content across all channels. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2024-10-30 |
| \| unique_action_app_custom_event.fb_mobile_add_payment_info** \| \| --- \| \| \\| Field label \\| Unique mobile app adds of payment info \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-10-30 \\| \| \| Field label \| Unique mobile app adds of payment info \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| unique_action_app_custom_event.fb_mobile_add_payment_info** |
| \| Field label \| Unique mobile app adds of payment info \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| Field label | Unique mobile app adds of payment info |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2024-10-30 |
| \| unique_action_omni_add_to_cart** \| \| --- \| \| \\| Field label \\| Unique Omni adds to cart \\| \\| --- \\| --- \\| \\| Description \\| The estimated number of people who added items to their cart across all channels. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-10-30 \\| \| \| Field label \| Unique Omni adds to cart \| \| Description \| The estimated number of people who added items to their cart across all channels. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| unique_action_omni_add_to_cart** |
| \| Field label \| Unique Omni adds to cart \| \| --- \| --- \| \| Description \| The estimated number of people who added items to their cart across all channels. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| Field label | Unique Omni adds to cart |
| Description | The estimated number of people who added items to their cart across all channels. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2024-10-30 |
| \| action_gift_sale** \| \| --- \| \| \\| Field label \\| Gift sales \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2017-04-18 \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| Gift sales \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2017-04-18 \| \| Destinations \| BigQuery \| |
| action_gift_sale** |
| \| Field label \| Gift sales \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2017-04-18 \| \| Destinations \| BigQuery \| |
| Field label | Gift sales |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2017-04-18 |
| Destinations | BigQuery |
| \| unique_action_omni_app_install** \| \| --- \| \| \\| Field label \\| Unique Omni app installs \\| \\| --- \\| --- \\| \\| Description \\| The estimated number of people who completed app installs across all channels. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-10-30 \\| \| \| Field label \| Unique Omni app installs \| \| Description \| The estimated number of people who completed app installs across all channels. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| unique_action_omni_app_install** |
| \| Field label \| Unique Omni app installs \| \| --- \| --- \| \| Description \| The estimated number of people who completed app installs across all channels. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| Field label | Unique Omni app installs |
| Description | The estimated number of people who completed app installs across all channels. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2024-10-30 |
| \| unique_action_follow** \| \| --- \| \| \\| Field label \\| Unique question follows \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2017-04-18 \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| Unique question follows \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2017-04-18 \| \| Destinations \| BigQuery \| |
| unique_action_follow** |
| \| Field label \| Unique question follows \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2017-04-18 \| \| Destinations \| BigQuery \| |
| Field label | Unique question follows |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2017-04-18 |
| Destinations | BigQuery |
| \| unique_action_onsite_web_view_content** \| \| --- \| \| \\| Field label \\| Unique web content views \\| \\| --- \\| --- \\| \\| Description \\| The estimated number of people who viewed content on web. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-10-30 \\| \| \| Field label \| Unique web content views \| \| Description \| The estimated number of people who viewed content on web. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| unique_action_onsite_web_view_content** |
| \| Field label \| Unique web content views \| \| --- \| --- \| \| Description \| The estimated number of people who viewed content on web. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| Field label | Unique web content views |
| Description | The estimated number of people who viewed content on web. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2024-10-30 |
| \| action_follow** \| \| --- \| \| \\| Field label \\| Question follows \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2017-04-18 \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| Question follows \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2017-04-18 \| \| Destinations \| BigQuery \| |
| action_follow** |
| \| Field label \| Question follows \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2017-04-18 \| \| Destinations \| BigQuery \| |
| Field label | Question follows |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2017-04-18 |
| Destinations | BigQuery |
| \| unique_action_onsite_web_app_purchase** \| \| --- \| \| \\| Field label \\| Unique web app purchases \\| \\| --- \\| --- \\| \\| Description \\| The estimated number of people who completed at least one purchase on web app. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-10-30 \\| \| \| Field label \| Unique web app purchases \| \| Description \| The estimated number of people who completed at least one purchase on web app. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| unique_action_onsite_web_app_purchase** |
| \| Field label \| Unique web app purchases \| \| --- \| --- \| \| Description \| The estimated number of people who completed at least one purchase on web app. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| Field label | Unique web app purchases |
| Description | The estimated number of people who completed at least one purchase on web app. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2024-10-30 |
| \| video_average_watched** \| \| --- \| \| \\| Field label \\| Video average percentage watched \\| \\| --- \\| --- \\| \\| Description \\| The average percentage of your video that people watched. \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.percentage](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2020-01-20 \\| \\| Aggregation \\| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \\| \| \| Field label \| Video average percentage watched \| \| Description \| The average percentage of your video that people watched. \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2020-01-20 \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| |
| video_average_watched** |
| \| Field label \| Video average percentage watched \| \| --- \| --- \| \| Description \| The average percentage of your video that people watched. \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2020-01-20 \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| |
| Field label | Video average percentage watched |
| Description | The average percentage of your video that people watched. |
| Field type | metric |
| Data type | [float.number.percentage](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2020-01-20 |
| Aggregation | [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) |
| \| unique_action_onsite_web_app_add_to_cart** \| \| --- \| \| \\| Field label \\| Unique web app adds to cart \\| \\| --- \\| --- \\| \\| Description \\| The estimated number of people who added items to their cart on web app. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-10-30 \\| \| \| Field label \| Unique web app adds to cart \| \| Description \| The estimated number of people who added items to their cart on web app. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| unique_action_onsite_web_app_add_to_cart** |
| \| Field label \| Unique web app adds to cart \| \| --- \| --- \| \| Description \| The estimated number of people who added items to their cart on web app. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| Field label | Unique web app adds to cart |
| Description | The estimated number of people who added items to their cart on web app. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2024-10-30 |
| \| cost_per_10s_video_view** \| \| --- \| \| \\| Field label \\| Cost per ten-second video view \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2020-01-20 \\| \| \| Field label \| Cost per ten-second video view \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2020-01-20 \| |
| cost_per_10s_video_view** |
| \| Field label \| Cost per ten-second video view \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2020-01-20 \| |
| Field label | Cost per ten-second video view |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2020-01-20 |
| \| unique_action_app_custom_event.other** \| \| --- \| \| \\| Field label \\| Other unique mobile app actions \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-10-30 \\| \| \| Field label \| Other unique mobile app actions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| unique_action_app_custom_event.other** |
| \| Field label \| Other unique mobile app actions \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| Field label | Other unique mobile app actions |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2024-10-30 |
| \| video_10_sec_watched_actions** \| \| --- \| \| \\| Field label \\| Ten-second video views \\| \\| --- \\| --- \\| \\| Description \\| The number of times your video was watched for an aggregate of at least 10 seconds, or for nearly its total length, whichever happened first. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2020-01-20 \\| \| \| Field label \| Ten-second video views \| \| Description \| The number of times your video was watched for an aggregate of at least 10 seconds, or for nearly its total length, whichever happened first. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2020-01-20 \| |
| video_10_sec_watched_actions** |
| \| Field label \| Ten-second video views \| \| --- \| --- \| \| Description \| The number of times your video was watched for an aggregate of at least 10 seconds, or for nearly its total length, whichever happened first. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2020-01-20 \| |
| Field label | Ten-second video views |
| Description | The number of times your video was watched for an aggregate of at least 10 seconds, or for nearly its total length, whichever happened first. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2020-01-20 |
| \| unique_action_mobile_app_retention** \| \| --- \| \| \\| Field label \\| Unique mobile app retentions \\| \\| --- \\| --- \\| \\| Description \\| The estimated number of people who performed mobile app retention. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-10-30 \\| \| \| Field label \| Unique mobile app retentions \| \| Description \| The estimated number of people who performed mobile app retention. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| unique_action_mobile_app_retention** |
| \| Field label \| Unique mobile app retentions \| \| --- \| --- \| \| Description \| The estimated number of people who performed mobile app retention. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| Field label | Unique mobile app retentions |
| Description | The estimated number of people who performed mobile app retention. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2024-10-30 |
| \| messaging_replies** \| \| --- \| \| \\| Field label \\| Messaging replies \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2020-01-20 \\| \| \| Field label \| Messaging replies \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2020-01-20 \| |
| messaging_replies** |
| \| Field label \| Messaging replies \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2020-01-20 \| |
| Field label | Messaging replies |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2020-01-20 |
| \| unique_action_app_custom_event.fb_mobile_activate_app** \| \| --- \| \| \\| Field label \\| Unique mobile app sessions \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-10-30 \\| \| \| Field label \| Unique mobile app sessions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| unique_action_app_custom_event.fb_mobile_activate_app** |
| \| Field label \| Unique mobile app sessions \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| Field label | Unique mobile app sessions |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2024-10-30 |
| \| cost_per_mobile_app_action** \| \| --- \| \| \\| Field label \\| Cost per mobile app action (deprecated) \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2020-01-20 \\| \| \| Field label \| Cost per mobile app action (deprecated) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2020-01-20 \| |
| cost_per_mobile_app_action** |
| \| Field label \| Cost per mobile app action (deprecated) \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2020-01-20 \| |
| Field label | Cost per mobile app action (deprecated) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2020-01-20 |
| \| unique_action_app_custom_event.fb_mobile_complete_registration** \| \| --- \| \| \\| Field label \\| Unique mobile app registrations completed \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-10-30 \\| \| \| Field label \| Unique mobile app registrations completed \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| unique_action_app_custom_event.fb_mobile_complete_registration** |
| \| Field label \| Unique mobile app registrations completed \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| Field label | Unique mobile app registrations completed |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2024-10-30 |
| \| cost_per_offsite_conversion_checkout** \| \| --- \| \| \\| Field label \\| Cost per website checkout initiated (conversion tracking pixel) (deprecated) \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2020-01-20 \\| \| \| Field label \| Cost per website checkout initiated (conversion tracking pixel) (deprecated) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2020-01-20 \| |
| cost_per_offsite_conversion_checkout** |
| \| Field label \| Cost per website checkout initiated (conversion tracking pixel) (deprecated) \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2020-01-20 \| |
| Field label | Cost per website checkout initiated (conversion tracking pixel) (deprecated) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2020-01-20 |
| \| unique_action_app_custom_event.fb_mobile_purchase** \| \| --- \| \| \\| Field label \\| Unique mobile app purchases \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-10-30 \\| \| \| Field label \| Unique mobile app purchases \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| unique_action_app_custom_event.fb_mobile_purchase** |
| \| Field label \| Unique mobile app purchases \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| Field label | Unique mobile app purchases |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2024-10-30 |
| \| cost_per_offsite_conversion_registration** \| \| --- \| \| \\| Field label \\| Cost per website registration (conversion tracking pixel) (deprecated) \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2020-01-20 \\| \| \| Field label \| Cost per website registration (conversion tracking pixel) (deprecated) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2020-01-20 \| |
| cost_per_offsite_conversion_registration** |
| \| Field label \| Cost per website registration (conversion tracking pixel) (deprecated) \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2020-01-20 \| |
| Field label | Cost per website registration (conversion tracking pixel) (deprecated) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2020-01-20 |
| \| unique_action_mobile_app_install** \| \| --- \| \| \\| Field label \\| Unique mobile app installs \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-10-30 \\| \| \| Field label \| Unique mobile app installs \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| unique_action_mobile_app_install** |
| \| Field label \| Unique mobile app installs \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| Field label | Unique mobile app installs |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2024-10-30 |
| \| cost_per_offsite_conversion_other** \| \| --- \| \| \\| Field label \\| Cost per other website conversion (deprecated) \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2020-01-20 \\| \| \| Field label \| Cost per other website conversion (deprecated) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2020-01-20 \| |
| cost_per_offsite_conversion_other** |
| \| Field label \| Cost per other website conversion (deprecated) \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2020-01-20 \| |
| Field label | Cost per other website conversion (deprecated) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2020-01-20 |
| \| unique_action_app_custom_event.fb_mobile_content_view** \| \| --- \| \| \\| Field label \\| Unique mobile app content views \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-10-30 \\| \| \| Field label \| Unique mobile app content views \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| unique_action_app_custom_event.fb_mobile_content_view** |
| \| Field label \| Unique mobile app content views \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| Field label | Unique mobile app content views |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2024-10-30 |
| \| cost_per_offsite_conversion_lead** \| \| --- \| \| \\| Field label \\| Cost per website lead (conversion tracking pixel) (deprecated) \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2020-01-20 \\| \| \| Field label \| Cost per website lead (conversion tracking pixel) (deprecated) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2020-01-20 \| |
| cost_per_offsite_conversion_lead** |
| \| Field label \| Cost per website lead (conversion tracking pixel) (deprecated) \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2020-01-20 \| |
| Field label | Cost per website lead (conversion tracking pixel) (deprecated) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2020-01-20 |
| \| unique_action_app_custom_event.fb_mobile_add_to_cart** \| \| --- \| \| \\| Field label \\| Unique mobile app adds to cart \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-10-30 \\| \| \| Field label \| Unique mobile app adds to cart \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| unique_action_app_custom_event.fb_mobile_add_to_cart** |
| \| Field label \| Unique mobile app adds to cart \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| Field label | Unique mobile app adds to cart |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2024-10-30 |
| \| unique_action_app_custom_event.fb_mobile_add_to_wishlist** \| \| --- \| \| \\| Field label \\| Unique mobile app adds to wishlist \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-10-30 \\| \| \| Field label \| Unique mobile app adds to wishlist \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| unique_action_app_custom_event.fb_mobile_add_to_wishlist** |
| \| Field label \| Unique mobile app adds to wishlist \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-10-30 \| |
| Field label | Unique mobile app adds to wishlist |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2024-10-30 |

### DYNAMIC CREATIVE ADS

| \| body_asset_id** \| \| --- \| \| \\| Field label \\| Body asset ID \\| \\| --- \\| --- \\| \\| Description \\| Body asset ID \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Body asset ID \| \| Description \| Body asset ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| --- |
| body_asset_id** |
| \| Field label \| Body asset ID \| \| --- \| --- \| \| Description \| Body asset ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Body asset ID |
| Description | Body asset ID |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| body_asset_text** \| \| --- \| \| \\| Field label \\| Body asset text \\| \\| --- \\| --- \\| \\| Description \\| Body asset text \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Body asset text \| \| Description \| Body asset text \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| body_asset_text** |
| \| Field label \| Body asset text \| \| --- \| --- \| \| Description \| Body asset text \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Body asset text |
| Description | Body asset text |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| description_asset_id** \| \| --- \| \| \\| Field label \\| Description asset ID \\| \\| --- \\| --- \\| \\| Description \\| Description asset ID \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Description asset ID \| \| Description \| Description asset ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| description_asset_id** |
| \| Field label \| Description asset ID \| \| --- \| --- \| \| Description \| Description asset ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Description asset ID |
| Description | Description asset ID |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| description_asset_text** \| \| --- \| \| \\| Field label \\| Description asset text \\| \\| --- \\| --- \\| \\| Description \\| Description asset text \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Description asset text \| \| Description \| Description asset text \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| description_asset_text** |
| \| Field label \| Description asset text \| \| --- \| --- \| \| Description \| Description asset text \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Description asset text |
| Description | Description asset text |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| image_asset_id** \| \| --- \| \| \\| Field label \\| Image asset ID \\| \\| --- \\| --- \\| \\| Description \\| ID for an image asset \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Image asset ID \| \| Description \| ID for an image asset \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| image_asset_id** |
| \| Field label \| Image asset ID \| \| --- \| --- \| \| Description \| ID for an image asset \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Image asset ID |
| Description | ID for an image asset |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| image_asset_name** \| \| --- \| \| \\| Field label \\| Image asset name \\| \\| --- \\| --- \\| \\| Description \\| Name for an image asset \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Image asset name \| \| Description \| Name for an image asset \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| image_asset_name** |
| \| Field label \| Image asset name \| \| --- \| --- \| \| Description \| Name for an image asset \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Image asset name |
| Description | Name for an image asset |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| image_asset_hash** \| \| --- \| \| \\| Field label \\| Image asset hash \\| \\| --- \\| --- \\| \\| Description \\| Hash for an image asset \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Image asset hash \| \| Description \| Hash for an image asset \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| image_asset_hash** |
| \| Field label \| Image asset hash \| \| --- \| --- \| \| Description \| Hash for an image asset \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Image asset hash |
| Description | Hash for an image asset |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| image_asset_url** \| \| --- \| \| \\| Field label \\| Image asset URL \\| \\| --- \\| --- \\| \\| Description \\| URL for an image asset \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.url](/apidocs/field-data-types#text) \\| \| \| Field label \| Image asset URL \| \| Description \| URL for an image asset \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| |
| image_asset_url** |
| \| Field label \| Image asset URL \| \| --- \| --- \| \| Description \| URL for an image asset \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| |
| Field label | Image asset URL |
| Description | URL for an image asset |
| Field type | dimension |
| Data type | [string.text.url](/apidocs/field-data-types#text) |
| \| title_asset_id** \| \| --- \| \| \\| Field label \\| Title asset ID \\| \\| --- \\| --- \\| \\| Description \\| Title asset ID \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Title asset ID \| \| Description \| Title asset ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| title_asset_id** |
| \| Field label \| Title asset ID \| \| --- \| --- \| \| Description \| Title asset ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Title asset ID |
| Description | Title asset ID |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| title_asset_text** \| \| --- \| \| \\| Field label \\| Title asset text \\| \\| --- \\| --- \\| \\| Description \\| Title asset text \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Title asset text \| \| Description \| Title asset text \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| title_asset_text** |
| \| Field label \| Title asset text \| \| --- \| --- \| \| Description \| Title asset text \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Title asset text |
| Description | Title asset text |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| call_to_action_asset_id** \| \| --- \| \| \\| Field label \\| Call to action asset ID \\| \\| --- \\| --- \\| \\| Description \\| Call to action asset asset ID \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Call to action asset ID \| \| Description \| Call to action asset asset ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| call_to_action_asset_id** |
| \| Field label \| Call to action asset ID \| \| --- \| --- \| \| Description \| Call to action asset asset ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Call to action asset ID |
| Description | Call to action asset asset ID |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| call_to_action_asset_name** \| \| --- \| \| \\| Field label \\| Call to action asset name \\| \\| --- \\| --- \\| \\| Description \\| Call to action asset name \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Call to action asset name \| \| Description \| Call to action asset name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| call_to_action_asset_name** |
| \| Field label \| Call to action asset name \| \| --- \| --- \| \| Description \| Call to action asset name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Call to action asset name |
| Description | Call to action asset name |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| link_url_asset_id** \| \| --- \| \| \\| Field label \\| Link asset ID \\| \\| --- \\| --- \\| \\| Description \\| Link asset ID \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Link asset ID \| \| Description \| Link asset ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| link_url_asset_id** |
| \| Field label \| Link asset ID \| \| --- \| --- \| \| Description \| Link asset ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Link asset ID |
| Description | Link asset ID |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| link_url_asset_website_url** \| \| --- \| \| \\| Field label \\| Link asset website URL \\| \\| --- \\| --- \\| \\| Description \\| Website URL for a link URL asset \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.url](/apidocs/field-data-types#text) \\| \| \| Field label \| Link asset website URL \| \| Description \| Website URL for a link URL asset \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| |
| link_url_asset_website_url** |
| \| Field label \| Link asset website URL \| \| --- \| --- \| \| Description \| Website URL for a link URL asset \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| |
| Field label | Link asset website URL |
| Description | Website URL for a link URL asset |
| Field type | dimension |
| Data type | [string.text.url](/apidocs/field-data-types#text) |
| \| link_url_asset_display_url** \| \| --- \| \| \\| Field label \\| Link URL asset display URL \\| \\| --- \\| --- \\| \\| Description \\| Link URL asset display URL \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.url](/apidocs/field-data-types#text) \\| \| \| Field label \| Link URL asset display URL \| \| Description \| Link URL asset display URL \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| |
| link_url_asset_display_url** |
| \| Field label \| Link URL asset display URL \| \| --- \| --- \| \| Description \| Link URL asset display URL \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| |
| Field label | Link URL asset display URL |
| Description | Link URL asset display URL |
| Field type | dimension |
| Data type | [string.text.url](/apidocs/field-data-types#text) |
| \| video_asset_video_name** \| \| --- \| \| \\| Field label \\| Video asset name \\| \\| --- \\| --- \\| \\| Description \\| Video asset name \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Video asset name \| \| Description \| Video asset name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| video_asset_video_name** |
| \| Field label \| Video asset name \| \| --- \| --- \| \| Description \| Video asset name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Video asset name |
| Description | Video asset name |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| video_asset_id** \| \| --- \| \| \\| Field label \\| Video asset ID \\| \\| --- \\| --- \\| \\| Description \\| Video asset ID \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Video asset ID \| \| Description \| Video asset ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| video_asset_id** |
| \| Field label \| Video asset ID \| \| --- \| --- \| \| Description \| Video asset ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Video asset ID |
| Description | Video asset ID |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| video_asset_video_id** \| \| --- \| \| \\| Field label \\| Video asset video ID \\| \\| --- \\| --- \\| \\| Description \\| Video asset video ID \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Video asset video ID \| \| Description \| Video asset video ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| video_asset_video_id** |
| \| Field label \| Video asset video ID \| \| --- \| --- \| \| Description \| Video asset video ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Video asset video ID |
| Description | Video asset video ID |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| video_asset_url** \| \| --- \| \| \\| Field label \\| Video asset URL \\| \\| --- \\| --- \\| \\| Description \\| Video asset URL \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.url](/apidocs/field-data-types#text) \\| \| \| Field label \| Video asset URL \| \| Description \| Video asset URL \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| |
| video_asset_url** |
| \| Field label \| Video asset URL \| \| --- \| --- \| \| Description \| Video asset URL \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| |
| Field label | Video asset URL |
| Description | Video asset URL |
| Field type | dimension |
| Data type | [string.text.url](/apidocs/field-data-types#text) |
| \| video_asset_thumbnail_url** \| \| --- \| \| \\| Field label \\| Video asset thumbnail URL \\| \\| --- \\| --- \\| \\| Description \\| Video asset thumbnail URL \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.url](/apidocs/field-data-types#text) \\| \| \| Field label \| Video asset thumbnail URL \| \| Description \| Video asset thumbnail URL \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| |
| video_asset_thumbnail_url** |
| \| Field label \| Video asset thumbnail URL \| \| --- \| --- \| \| Description \| Video asset thumbnail URL \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| |
| Field label | Video asset thumbnail URL |
| Description | Video asset thumbnail URL |
| Field type | dimension |
| Data type | [string.text.url](/apidocs/field-data-types#text) |
| \| video_asset_thumbnail_image** \| \| --- \| \| \\| Field label \\| Video asset thumbnail image \\| \\| --- \\| --- \\| \\| Description \\| Video asset thumbnail image \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.formula](/apidocs/field-data-types#) \\| \\| Destinations \\| Google Sheets \\| \| \| Field label \| Video asset thumbnail image \| \| Description \| Video asset thumbnail image \| \| Field type \| dimension \| \| Data type \| [string.text.formula](/apidocs/field-data-types#) \| \| Destinations \| Google Sheets \| |
| video_asset_thumbnail_image** |
| \| Field label \| Video asset thumbnail image \| \| --- \| --- \| \| Description \| Video asset thumbnail image \| \| Field type \| dimension \| \| Data type \| [string.text.formula](/apidocs/field-data-types#) \| \| Destinations \| Google Sheets \| |
| Field label | Video asset thumbnail image |
| Description | Video asset thumbnail image |
| Field type | dimension |
| Data type | [string.text.formula](/apidocs/field-data-types#) |
| Destinations | Google Sheets |

### IMPRESSION

| \| impression_device** \| \| --- \| \| \\| Field label \\| Impression device \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Impression device \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| --- |
| impression_device** |
| \| Field label \| Impression device \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Impression device |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| placement** \| \| --- \| \| \\| Field label \\| Placement \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Placement \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| placement** |
| \| Field label \| Placement \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Placement |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| place_page_id** \| \| --- \| \| \\| Field label \\| Place page ID \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Place page ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| place_page_id** |
| \| Field label \| Place page ID \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Place page ID |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| publisher_platform** \| \| --- \| \| \\| Field label \\| Publisher platform \\| \\| --- \\| --- \\| \\| Description \\| Distinguishes between platforms like Facebook and Instagram \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Publisher platform \| \| Description \| Distinguishes between platforms like Facebook and Instagram \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| publisher_platform** |
| \| Field label \| Publisher platform \| \| --- \| --- \| \| Description \| Distinguishes between platforms like Facebook and Instagram \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Publisher platform |
| Description | Distinguishes between platforms like Facebook and Instagram |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| platform_position** \| \| --- \| \| \\| Field label \\| Platform position \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Platform position \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| platform_position** |
| \| Field label \| Platform position \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Platform position |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| device_platform** \| \| --- \| \| \\| Field label \\| Device platform \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Device platform \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| device_platform** |
| \| Field label \| Device platform \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Device platform |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |

### LEAD ADS

| \| lead_form_id** \| \| --- \| \| \\| Field label \\| Lead form ID \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Lead form ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| --- |
| lead_form_id** |
| \| Field label \| Lead form ID \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Lead form ID |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| lead_form_name** \| \| --- \| \| \\| Field label \\| Lead form name \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Lead form name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| lead_form_name** |
| \| Field label \| Lead form name \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Lead form name |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| lead_form_status** \| \| --- \| \| \\| Field label \\| Lead form status \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Lead form status \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| lead_form_status** |
| \| Field label \| Lead form status \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Lead form status |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| lead_created_time** \| \| --- \| \| \\| Field label \\| Lead created \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Lead created \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| lead_created_time** |
| \| Field label \| Lead created \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Lead created |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| lead_id** \| \| --- \| \| \\| Field label \\| Lead ID \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Lead ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| lead_id** |
| \| Field label \| Lead ID \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Lead ID |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| lead_info** \| \| --- \| \| \\| Field label \\| Lead info \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Lead info \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| lead_info** |
| \| Field label \| Lead info \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Lead info |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| lead_info_json** \| \| --- \| \| \\| Field label \\| Lead info (JSON) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Lead info (JSON) \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| lead_info_json** |
| \| Field label \| Lead info (JSON) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Lead info (JSON) |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| lead_email** \| \| --- \| \| \\| Field label \\| Lead email \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.email](/apidocs/field-data-types#text) \\| \| \| Field label \| Lead email \| \| Field type \| dimension \| \| Data type \| [string.text.email](/apidocs/field-data-types#text) \| |
| lead_email** |
| \| Field label \| Lead email \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.email](/apidocs/field-data-types#text) \| |
| Field label | Lead email |
| Field type | dimension |
| Data type | [string.text.email](/apidocs/field-data-types#text) |
| \| lead_phone_number** \| \| --- \| \| \\| Field label \\| Lead phone number \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Lead phone number \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| lead_phone_number** |
| \| Field label \| Lead phone number \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Lead phone number |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| lead_full_name** \| \| --- \| \| \\| Field label \\| Lead full name \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Lead full name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| lead_full_name** |
| \| Field label \| Lead full name \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Lead full name |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| lead_company_name** \| \| --- \| \| \\| Field label \\| Lead company name \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Lead company name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| lead_company_name** |
| \| Field label \| Lead company name \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Lead company name |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| lead_country** \| \| --- \| \| \\| Field label \\| Lead country \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.geo.country](/apidocs/field-data-types#geographical) \\| \| \| Field label \| Lead country \| \| Field type \| dimension \| \| Data type \| [string.geo.country](/apidocs/field-data-types#geographical) \| |
| lead_country** |
| \| Field label \| Lead country \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.geo.country](/apidocs/field-data-types#geographical) \| |
| Field label | Lead country |
| Field type | dimension |
| Data type | [string.geo.country](/apidocs/field-data-types#geographical) |
| \| lead_state** \| \| --- \| \| \\| Field label \\| Lead state \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.geo.region](/apidocs/field-data-types#geographical) \\| \| \| Field label \| Lead state \| \| Field type \| dimension \| \| Data type \| [string.geo.region](/apidocs/field-data-types#geographical) \| |
| lead_state** |
| \| Field label \| Lead state \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.geo.region](/apidocs/field-data-types#geographical) \| |
| Field label | Lead state |
| Field type | dimension |
| Data type | [string.geo.region](/apidocs/field-data-types#geographical) |
| \| lead_name_f1** \| \| --- \| \| \\| Field label \\| Lead field 1 name \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Lead field 1 name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| lead_name_f1** |
| \| Field label \| Lead field 1 name \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Lead field 1 name |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| lead_name_f2** \| \| --- \| \| \\| Field label \\| Lead field 2 name \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Lead field 2 name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| lead_name_f2** |
| \| Field label \| Lead field 2 name \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Lead field 2 name |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| lead_name_f3** \| \| --- \| \| \\| Field label \\| Lead field 3 name \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Lead field 3 name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| lead_name_f3** |
| \| Field label \| Lead field 3 name \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Lead field 3 name |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| lead_name_f4** \| \| --- \| \| \\| Field label \\| Lead field 4 name \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Lead field 4 name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| lead_name_f4** |
| \| Field label \| Lead field 4 name \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Lead field 4 name |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| lead_name_f5** \| \| --- \| \| \\| Field label \\| Lead field 5 name \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Lead field 5 name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| lead_name_f5** |
| \| Field label \| Lead field 5 name \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Lead field 5 name |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| lead_name_f6** \| \| --- \| \| \\| Field label \\| Lead field 6 name \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Lead field 6 name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| lead_name_f6** |
| \| Field label \| Lead field 6 name \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Lead field 6 name |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| lead_value_f1** \| \| --- \| \| \\| Field label \\| Lead field 1 value \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Lead field 1 value \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| lead_value_f1** |
| \| Field label \| Lead field 1 value \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Lead field 1 value |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| lead_value_f2** \| \| --- \| \| \\| Field label \\| Lead field 2 value \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Lead field 2 value \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| lead_value_f2** |
| \| Field label \| Lead field 2 value \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Lead field 2 value |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| lead_value_f3** \| \| --- \| \| \\| Field label \\| Lead field 3 value \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Lead field 3 value \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| lead_value_f3** |
| \| Field label \| Lead field 3 value \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Lead field 3 value |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| lead_value_f4** \| \| --- \| \| \\| Field label \\| Lead field 4 value \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Lead field 4 value \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| lead_value_f4** |
| \| Field label \| Lead field 4 value \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Lead field 4 value |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| lead_value_f5** \| \| --- \| \| \\| Field label \\| Lead field 5 value \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Lead field 5 value \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| lead_value_f5** |
| \| Field label \| Lead field 5 value \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Lead field 5 value |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| lead_value_f6** \| \| --- \| \| \\| Field label \\| Lead field 6 value \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Lead field 6 value \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| lead_value_f6** |
| \| Field label \| Lead field 6 value \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Lead field 6 value |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |

### MEDIA

| \| action_video_view** \| \| --- \| \| \\| Field label \\| Three-second video views \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Three-second video views \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| --- |
| action_video_view** |
| \| Field label \| Three-second video views \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Three-second video views |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| video_30_sec_watched_actions** \| \| --- \| \| \\| Field label \\| 30-second video views \\| \\| --- \\| --- \\| \\| Description \\| The number of times your video was watched for an aggregate of at least 30 seconds, or for nearly its total length, whichever happened first \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| 30-second video views \| \| Description \| The number of times your video was watched for an aggregate of at least 30 seconds, or for nearly its total length, whichever happened first \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| video_30_sec_watched_actions** |
| \| Field label \| 30-second video views \| \| --- \| --- \| \| Description \| The number of times your video was watched for an aggregate of at least 30 seconds, or for nearly its total length, whichever happened first \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | 30-second video views |
| Description | The number of times your video was watched for an aggregate of at least 30 seconds, or for nearly its total length, whichever happened first |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| video_p25_watched_actions** \| \| --- \| \| \\| Field label \\| Video watches at 25% \\| \\| --- \\| --- \\| \\| Description \\| The number of times your video was watched at 25% of its length, including watches that skipped to this point \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Video watches at 25% \| \| Description \| The number of times your video was watched at 25% of its length, including watches that skipped to this point \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| video_p25_watched_actions** |
| \| Field label \| Video watches at 25% \| \| --- \| --- \| \| Description \| The number of times your video was watched at 25% of its length, including watches that skipped to this point \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Video watches at 25% |
| Description | The number of times your video was watched at 25% of its length, including watches that skipped to this point |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| video_p50_watched_actions** \| \| --- \| \| \\| Field label \\| Video watches at 50% \\| \\| --- \\| --- \\| \\| Description \\| The number of times your video was watched at 50% of its length, including watches that skipped to this point \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Video watches at 50% \| \| Description \| The number of times your video was watched at 50% of its length, including watches that skipped to this point \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| video_p50_watched_actions** |
| \| Field label \| Video watches at 50% \| \| --- \| --- \| \| Description \| The number of times your video was watched at 50% of its length, including watches that skipped to this point \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Video watches at 50% |
| Description | The number of times your video was watched at 50% of its length, including watches that skipped to this point |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| video_p75_watched_actions** \| \| --- \| \| \\| Field label \\| Video watches at 75% \\| \\| --- \\| --- \\| \\| Description \\| The number of times your video was watched at 75% of its length, including watches that skipped to this point \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Video watches at 75% \| \| Description \| The number of times your video was watched at 75% of its length, including watches that skipped to this point \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| video_p75_watched_actions** |
| \| Field label \| Video watches at 75% \| \| --- \| --- \| \| Description \| The number of times your video was watched at 75% of its length, including watches that skipped to this point \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Video watches at 75% |
| Description | The number of times your video was watched at 75% of its length, including watches that skipped to this point |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| video_p95_watched_actions** \| \| --- \| \| \\| Field label \\| Video watches at 95% \\| \\| --- \\| --- \\| \\| Description \\| The number of times your video was watched at 95% of its length, including watches that skipped to this point \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Video watches at 95% \| \| Description \| The number of times your video was watched at 95% of its length, including watches that skipped to this point \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| video_p95_watched_actions** |
| \| Field label \| Video watches at 95% \| \| --- \| --- \| \| Description \| The number of times your video was watched at 95% of its length, including watches that skipped to this point \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Video watches at 95% |
| Description | The number of times your video was watched at 95% of its length, including watches that skipped to this point |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| video_p100_watched_actions** \| \| --- \| \| \\| Field label \\| Video watches at 100% \\| \\| --- \\| --- \\| \\| Description \\| The number of times your video was watched at 100% of its length, including watches that skipped to this point \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Video watches at 100% \| \| Description \| The number of times your video was watched at 100% of its length, including watches that skipped to this point \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| video_p100_watched_actions** |
| \| Field label \| Video watches at 100% \| \| --- \| --- \| \| Description \| The number of times your video was watched at 100% of its length, including watches that skipped to this point \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Video watches at 100% |
| Description | The number of times your video was watched at 100% of its length, including watches that skipped to this point |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| video_continuous_2_sec_watched_actions** \| \| --- \| \| \\| Field label \\| 2-second continuous video plays \\| \\| --- \\| --- \\| \\| Description \\| The number of times your video was played for two continuous seconds or more. Two-second continuous video plays will have at least 50% of the video pixels in view \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| 2-second continuous video plays \| \| Description \| The number of times your video was played for two continuous seconds or more. Two-second continuous video plays will have at least 50% of the video pixels in view \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| video_continuous_2_sec_watched_actions** |
| \| Field label \| 2-second continuous video plays \| \| --- \| --- \| \| Description \| The number of times your video was played for two continuous seconds or more. Two-second continuous video plays will have at least 50% of the video pixels in view \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | 2-second continuous video plays |
| Description | The number of times your video was played for two continuous seconds or more. Two-second continuous video plays will have at least 50% of the video pixels in view |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| video_average_watch_time** \| \| --- \| \| \\| Field label \\| Video average watch time \\| \\| --- \\| --- \\| \\| Description \\| The average time a video was played in seconds, including any time spent replaying the video for a single impression. As this contains replays, the watch time may be longer than the actual video length \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \\| Aggregation \\| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \\| \| \| Field label \| Video average watch time \| \| Description \| The average time a video was played in seconds, including any time spent replaying the video for a single impression. As this contains replays, the watch time may be longer than the actual video length \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| |
| video_average_watch_time** |
| \| Field label \| Video average watch time \| \| --- \| --- \| \| Description \| The average time a video was played in seconds, including any time spent replaying the video for a single impression. As this contains replays, the watch time may be longer than the actual video length \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| |
| Field label | Video average watch time |
| Description | The average time a video was played in seconds, including any time spent replaying the video for a single impression. As this contains replays, the watch time may be longer than the actual video length |
| Field type | metric |
| Data type | [float.number.value](/apidocs/field-data-types#number) |
| Aggregation | [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) |
| \| action_video_play** \| \| --- \| \| \\| Field label \\| Clicks to play video \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Clicks to play video \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| action_video_play** |
| \| Field label \| Clicks to play video \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Clicks to play video |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| video_play_actions** \| \| --- \| \| \\| Field label \\| Video play actions \\| \\| --- \\| --- \\| \\| Description \\| The number of times your video starts to play. This is counted for each impression of a video, and excludes replays \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Video play actions \| \| Description \| The number of times your video starts to play. This is counted for each impression of a video, and excludes replays \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| video_play_actions** |
| \| Field label \| Video play actions \| \| --- \| --- \| \| Description \| The number of times your video starts to play. This is counted for each impression of a video, and excludes replays \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Video play actions |
| Description | The number of times your video starts to play. This is counted for each impression of a video, and excludes replays |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| video_play_curve_actions_s0** \| \| --- \| \| \\| Field label \\| Video play curve actions second: 0 \\| \\| --- \\| --- \\| \\| Description \\| A video-play based curve graph that illustrates the percentage of video plays that reached 0 second \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.percentage](/apidocs/field-data-types#number) \\| \\| Aggregation \\| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \\| \| \| Field label \| Video play curve actions second: 0 \| \| Description \| A video-play based curve graph that illustrates the percentage of video plays that reached 0 second \| \| Field type \| metric \| \| Data type \| [int.number.percentage](/apidocs/field-data-types#number) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| |
| video_play_curve_actions_s0** |
| \| Field label \| Video play curve actions second: 0 \| \| --- \| --- \| \| Description \| A video-play based curve graph that illustrates the percentage of video plays that reached 0 second \| \| Field type \| metric \| \| Data type \| [int.number.percentage](/apidocs/field-data-types#number) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| |
| Field label | Video play curve actions second: 0 |
| Description | A video-play based curve graph that illustrates the percentage of video plays that reached 0 second |
| Field type | metric |
| Data type | [int.number.percentage](/apidocs/field-data-types#number) |
| Aggregation | [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) |
| \| video_play_curve_actions_s1** \| \| --- \| \| \\| Field label \\| Video play curve actions second: 1 \\| \\| --- \\| --- \\| \\| Description \\| A video-play based curve graph that illustrates the percentage of video plays that reached 1 second \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.percentage](/apidocs/field-data-types#number) \\| \\| Aggregation \\| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \\| \| \| Field label \| Video play curve actions second: 1 \| \| Description \| A video-play based curve graph that illustrates the percentage of video plays that reached 1 second \| \| Field type \| metric \| \| Data type \| [int.number.percentage](/apidocs/field-data-types#number) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| |
| video_play_curve_actions_s1** |
| \| Field label \| Video play curve actions second: 1 \| \| --- \| --- \| \| Description \| A video-play based curve graph that illustrates the percentage of video plays that reached 1 second \| \| Field type \| metric \| \| Data type \| [int.number.percentage](/apidocs/field-data-types#number) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| |
| Field label | Video play curve actions second: 1 |
| Description | A video-play based curve graph that illustrates the percentage of video plays that reached 1 second |
| Field type | metric |
| Data type | [int.number.percentage](/apidocs/field-data-types#number) |
| Aggregation | [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) |
| \| video_play_curve_actions_s2** \| \| --- \| \| \\| Field label \\| Video play curve actions second: 2 \\| \\| --- \\| --- \\| \\| Description \\| A video-play based curve graph that illustrates the percentage of video plays that reached 2 second \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.percentage](/apidocs/field-data-types#number) \\| \\| Aggregation \\| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \\| \| \| Field label \| Video play curve actions second: 2 \| \| Description \| A video-play based curve graph that illustrates the percentage of video plays that reached 2 second \| \| Field type \| metric \| \| Data type \| [int.number.percentage](/apidocs/field-data-types#number) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| |
| video_play_curve_actions_s2** |
| \| Field label \| Video play curve actions second: 2 \| \| --- \| --- \| \| Description \| A video-play based curve graph that illustrates the percentage of video plays that reached 2 second \| \| Field type \| metric \| \| Data type \| [int.number.percentage](/apidocs/field-data-types#number) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| |
| Field label | Video play curve actions second: 2 |
| Description | A video-play based curve graph that illustrates the percentage of video plays that reached 2 second |
| Field type | metric |
| Data type | [int.number.percentage](/apidocs/field-data-types#number) |
| Aggregation | [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) |
| \| video_play_curve_actions_s3** \| \| --- \| \| \\| Field label \\| Video play curve actions second: 3 \\| \\| --- \\| --- \\| \\| Description \\| A video-play based curve graph that illustrates the percentage of video plays that reached 3 second \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.percentage](/apidocs/field-data-types#number) \\| \\| Aggregation \\| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \\| \| \| Field label \| Video play curve actions second: 3 \| \| Description \| A video-play based curve graph that illustrates the percentage of video plays that reached 3 second \| \| Field type \| metric \| \| Data type \| [int.number.percentage](/apidocs/field-data-types#number) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| |
| video_play_curve_actions_s3** |
| \| Field label \| Video play curve actions second: 3 \| \| --- \| --- \| \| Description \| A video-play based curve graph that illustrates the percentage of video plays that reached 3 second \| \| Field type \| metric \| \| Data type \| [int.number.percentage](/apidocs/field-data-types#number) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| |
| Field label | Video play curve actions second: 3 |
| Description | A video-play based curve graph that illustrates the percentage of video plays that reached 3 second |
| Field type | metric |
| Data type | [int.number.percentage](/apidocs/field-data-types#number) |
| Aggregation | [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) |
| \| video_play_curve_actions_s4** \| \| --- \| \| \\| Field label \\| Video play curve actions second: 4 \\| \\| --- \\| --- \\| \\| Description \\| A video-play based curve graph that illustrates the percentage of video plays that reached 4 second \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.percentage](/apidocs/field-data-types#number) \\| \\| Aggregation \\| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \\| \| \| Field label \| Video play curve actions second: 4 \| \| Description \| A video-play based curve graph that illustrates the percentage of video plays that reached 4 second \| \| Field type \| metric \| \| Data type \| [int.number.percentage](/apidocs/field-data-types#number) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| |
| video_play_curve_actions_s4** |
| \| Field label \| Video play curve actions second: 4 \| \| --- \| --- \| \| Description \| A video-play based curve graph that illustrates the percentage of video plays that reached 4 second \| \| Field type \| metric \| \| Data type \| [int.number.percentage](/apidocs/field-data-types#number) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| |
| Field label | Video play curve actions second: 4 |
| Description | A video-play based curve graph that illustrates the percentage of video plays that reached 4 second |
| Field type | metric |
| Data type | [int.number.percentage](/apidocs/field-data-types#number) |
| Aggregation | [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) |
| \| video_play_curve_actions_s5** \| \| --- \| \| \\| Field label \\| Video play curve actions second: 5 \\| \\| --- \\| --- \\| \\| Description \\| A video-play based curve graph that illustrates the percentage of video plays that reached 5 second \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.percentage](/apidocs/field-data-types#number) \\| \\| Aggregation \\| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \\| \| \| Field label \| Video play curve actions second: 5 \| \| Description \| A video-play based curve graph that illustrates the percentage of video plays that reached 5 second \| \| Field type \| metric \| \| Data type \| [int.number.percentage](/apidocs/field-data-types#number) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| |
| video_play_curve_actions_s5** |
| \| Field label \| Video play curve actions second: 5 \| \| --- \| --- \| \| Description \| A video-play based curve graph that illustrates the percentage of video plays that reached 5 second \| \| Field type \| metric \| \| Data type \| [int.number.percentage](/apidocs/field-data-types#number) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| |
| Field label | Video play curve actions second: 5 |
| Description | A video-play based curve graph that illustrates the percentage of video plays that reached 5 second |
| Field type | metric |
| Data type | [int.number.percentage](/apidocs/field-data-types#number) |
| Aggregation | [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) |
| \| video_play_curve_actions_s6** \| \| --- \| \| \\| Field label \\| Video play curve actions second: 6 \\| \\| --- \\| --- \\| \\| Description \\| A video-play based curve graph that illustrates the percentage of video plays that reached 6 second \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.percentage](/apidocs/field-data-types#number) \\| \\| Aggregation \\| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \\| \| \| Field label \| Video play curve actions second: 6 \| \| Description \| A video-play based curve graph that illustrates the percentage of video plays that reached 6 second \| \| Field type \| metric \| \| Data type \| [int.number.percentage](/apidocs/field-data-types#number) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| |
| video_play_curve_actions_s6** |
| \| Field label \| Video play curve actions second: 6 \| \| --- \| --- \| \| Description \| A video-play based curve graph that illustrates the percentage of video plays that reached 6 second \| \| Field type \| metric \| \| Data type \| [int.number.percentage](/apidocs/field-data-types#number) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| |
| Field label | Video play curve actions second: 6 |
| Description | A video-play based curve graph that illustrates the percentage of video plays that reached 6 second |
| Field type | metric |
| Data type | [int.number.percentage](/apidocs/field-data-types#number) |
| Aggregation | [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) |
| \| video_play_curve_actions_s7** \| \| --- \| \| \\| Field label \\| Video play curve actions second: 7 \\| \\| --- \\| --- \\| \\| Description \\| A video-play based curve graph that illustrates the percentage of video plays that reached 7 second \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.percentage](/apidocs/field-data-types#number) \\| \\| Aggregation \\| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \\| \| \| Field label \| Video play curve actions second: 7 \| \| Description \| A video-play based curve graph that illustrates the percentage of video plays that reached 7 second \| \| Field type \| metric \| \| Data type \| [int.number.percentage](/apidocs/field-data-types#number) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| |
| video_play_curve_actions_s7** |
| \| Field label \| Video play curve actions second: 7 \| \| --- \| --- \| \| Description \| A video-play based curve graph that illustrates the percentage of video plays that reached 7 second \| \| Field type \| metric \| \| Data type \| [int.number.percentage](/apidocs/field-data-types#number) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| |
| Field label | Video play curve actions second: 7 |
| Description | A video-play based curve graph that illustrates the percentage of video plays that reached 7 second |
| Field type | metric |
| Data type | [int.number.percentage](/apidocs/field-data-types#number) |
| Aggregation | [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) |
| \| video_play_curve_actions_s8** \| \| --- \| \| \\| Field label \\| Video play curve actions second: 8 \\| \\| --- \\| --- \\| \\| Description \\| A video-play based curve graph that illustrates the percentage of video plays that reached 8 second \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.percentage](/apidocs/field-data-types#number) \\| \\| Aggregation \\| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \\| \| \| Field label \| Video play curve actions second: 8 \| \| Description \| A video-play based curve graph that illustrates the percentage of video plays that reached 8 second \| \| Field type \| metric \| \| Data type \| [int.number.percentage](/apidocs/field-data-types#number) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| |
| video_play_curve_actions_s8** |
| \| Field label \| Video play curve actions second: 8 \| \| --- \| --- \| \| Description \| A video-play based curve graph that illustrates the percentage of video plays that reached 8 second \| \| Field type \| metric \| \| Data type \| [int.number.percentage](/apidocs/field-data-types#number) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| |
| Field label | Video play curve actions second: 8 |
| Description | A video-play based curve graph that illustrates the percentage of video plays that reached 8 second |
| Field type | metric |
| Data type | [int.number.percentage](/apidocs/field-data-types#number) |
| Aggregation | [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) |
| \| video_play_curve_actions_s9** \| \| --- \| \| \\| Field label \\| Video play curve actions second: 9 \\| \\| --- \\| --- \\| \\| Description \\| A video-play based curve graph that illustrates the percentage of video plays that reached 9 second \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.percentage](/apidocs/field-data-types#number) \\| \\| Aggregation \\| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \\| \| \| Field label \| Video play curve actions second: 9 \| \| Description \| A video-play based curve graph that illustrates the percentage of video plays that reached 9 second \| \| Field type \| metric \| \| Data type \| [int.number.percentage](/apidocs/field-data-types#number) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| |
| video_play_curve_actions_s9** |
| \| Field label \| Video play curve actions second: 9 \| \| --- \| --- \| \| Description \| A video-play based curve graph that illustrates the percentage of video plays that reached 9 second \| \| Field type \| metric \| \| Data type \| [int.number.percentage](/apidocs/field-data-types#number) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| |
| Field label | Video play curve actions second: 9 |
| Description | A video-play based curve graph that illustrates the percentage of video plays that reached 9 second |
| Field type | metric |
| Data type | [int.number.percentage](/apidocs/field-data-types#number) |
| Aggregation | [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) |
| \| video_play_curve_actions_s10** \| \| --- \| \| \\| Field label \\| Video play curve actions second: 10 \\| \\| --- \\| --- \\| \\| Description \\| A video-play based curve graph that illustrates the percentage of video plays that reached 10 second \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.percentage](/apidocs/field-data-types#number) \\| \\| Aggregation \\| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \\| \| \| Field label \| Video play curve actions second: 10 \| \| Description \| A video-play based curve graph that illustrates the percentage of video plays that reached 10 second \| \| Field type \| metric \| \| Data type \| [int.number.percentage](/apidocs/field-data-types#number) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| |
| video_play_curve_actions_s10** |
| \| Field label \| Video play curve actions second: 10 \| \| --- \| --- \| \| Description \| A video-play based curve graph that illustrates the percentage of video plays that reached 10 second \| \| Field type \| metric \| \| Data type \| [int.number.percentage](/apidocs/field-data-types#number) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| |
| Field label | Video play curve actions second: 10 |
| Description | A video-play based curve graph that illustrates the percentage of video plays that reached 10 second |
| Field type | metric |
| Data type | [int.number.percentage](/apidocs/field-data-types#number) |
| Aggregation | [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) |
| \| video_play_curve_actions_s11** \| \| --- \| \| \\| Field label \\| Video play curve actions second: 11 \\| \\| --- \\| --- \\| \\| Description \\| A video-play based curve graph that illustrates the percentage of video plays that reached 11 second \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.percentage](/apidocs/field-data-types#number) \\| \\| Aggregation \\| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \\| \| \| Field label \| Video play curve actions second: 11 \| \| Description \| A video-play based curve graph that illustrates the percentage of video plays that reached 11 second \| \| Field type \| metric \| \| Data type \| [int.number.percentage](/apidocs/field-data-types#number) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| |
| video_play_curve_actions_s11** |
| \| Field label \| Video play curve actions second: 11 \| \| --- \| --- \| \| Description \| A video-play based curve graph that illustrates the percentage of video plays that reached 11 second \| \| Field type \| metric \| \| Data type \| [int.number.percentage](/apidocs/field-data-types#number) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| |
| Field label | Video play curve actions second: 11 |
| Description | A video-play based curve graph that illustrates the percentage of video plays that reached 11 second |
| Field type | metric |
| Data type | [int.number.percentage](/apidocs/field-data-types#number) |
| Aggregation | [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) |
| \| video_play_curve_actions_s12** \| \| --- \| \| \\| Field label \\| Video play curve actions second: 12 \\| \\| --- \\| --- \\| \\| Description \\| A video-play based curve graph that illustrates the percentage of video plays that reached 12 second \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.percentage](/apidocs/field-data-types#number) \\| \\| Aggregation \\| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \\| \| \| Field label \| Video play curve actions second: 12 \| \| Description \| A video-play based curve graph that illustrates the percentage of video plays that reached 12 second \| \| Field type \| metric \| \| Data type \| [int.number.percentage](/apidocs/field-data-types#number) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| |
| video_play_curve_actions_s12** |
| \| Field label \| Video play curve actions second: 12 \| \| --- \| --- \| \| Description \| A video-play based curve graph that illustrates the percentage of video plays that reached 12 second \| \| Field type \| metric \| \| Data type \| [int.number.percentage](/apidocs/field-data-types#number) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| |
| Field label | Video play curve actions second: 12 |
| Description | A video-play based curve graph that illustrates the percentage of video plays that reached 12 second |
| Field type | metric |
| Data type | [int.number.percentage](/apidocs/field-data-types#number) |
| Aggregation | [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) |
| \| video_play_curve_actions_s13** \| \| --- \| \| \\| Field label \\| Video play curve actions second: 13 \\| \\| --- \\| --- \\| \\| Description \\| A video-play based curve graph that illustrates the percentage of video plays that reached 13 second \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.percentage](/apidocs/field-data-types#number) \\| \\| Aggregation \\| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \\| \| \| Field label \| Video play curve actions second: 13 \| \| Description \| A video-play based curve graph that illustrates the percentage of video plays that reached 13 second \| \| Field type \| metric \| \| Data type \| [int.number.percentage](/apidocs/field-data-types#number) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| |
| video_play_curve_actions_s13** |
| \| Field label \| Video play curve actions second: 13 \| \| --- \| --- \| \| Description \| A video-play based curve graph that illustrates the percentage of video plays that reached 13 second \| \| Field type \| metric \| \| Data type \| [int.number.percentage](/apidocs/field-data-types#number) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| |
| Field label | Video play curve actions second: 13 |
| Description | A video-play based curve graph that illustrates the percentage of video plays that reached 13 second |
| Field type | metric |
| Data type | [int.number.percentage](/apidocs/field-data-types#number) |
| Aggregation | [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) |
| \| video_play_curve_actions_s14** \| \| --- \| \| \\| Field label \\| Video play curve actions second: 14 \\| \\| --- \\| --- \\| \\| Description \\| A video-play based curve graph that illustrates the percentage of video plays that reached 14 second \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.percentage](/apidocs/field-data-types#number) \\| \\| Aggregation \\| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \\| \| \| Field label \| Video play curve actions second: 14 \| \| Description \| A video-play based curve graph that illustrates the percentage of video plays that reached 14 second \| \| Field type \| metric \| \| Data type \| [int.number.percentage](/apidocs/field-data-types#number) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| |
| video_play_curve_actions_s14** |
| \| Field label \| Video play curve actions second: 14 \| \| --- \| --- \| \| Description \| A video-play based curve graph that illustrates the percentage of video plays that reached 14 second \| \| Field type \| metric \| \| Data type \| [int.number.percentage](/apidocs/field-data-types#number) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| |
| Field label | Video play curve actions second: 14 |
| Description | A video-play based curve graph that illustrates the percentage of video plays that reached 14 second |
| Field type | metric |
| Data type | [int.number.percentage](/apidocs/field-data-types#number) |
| Aggregation | [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) |
| \| video_play_curve_actions_s15_s20** \| \| --- \| \| \\| Field label \\| Video play curve actions second: 15-20 \\| \\| --- \\| --- \\| \\| Description \\| A video-play based curve graph that illustrates the percentage of video plays that reached 15-20 second \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.percentage](/apidocs/field-data-types#number) \\| \\| Aggregation \\| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \\| \| \| Field label \| Video play curve actions second: 15-20 \| \| Description \| A video-play based curve graph that illustrates the percentage of video plays that reached 15-20 second \| \| Field type \| metric \| \| Data type \| [int.number.percentage](/apidocs/field-data-types#number) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| |
| video_play_curve_actions_s15_s20** |
| \| Field label \| Video play curve actions second: 15-20 \| \| --- \| --- \| \| Description \| A video-play based curve graph that illustrates the percentage of video plays that reached 15-20 second \| \| Field type \| metric \| \| Data type \| [int.number.percentage](/apidocs/field-data-types#number) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| |
| Field label | Video play curve actions second: 15-20 |
| Description | A video-play based curve graph that illustrates the percentage of video plays that reached 15-20 second |
| Field type | metric |
| Data type | [int.number.percentage](/apidocs/field-data-types#number) |
| Aggregation | [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) |
| \| video_play_curve_actions_s20_s25** \| \| --- \| \| \\| Field label \\| Video play curve actions second: 20-25 \\| \\| --- \\| --- \\| \\| Description \\| A video-play based curve graph that illustrates the percentage of video plays that reached 20-25 second \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.percentage](/apidocs/field-data-types#number) \\| \\| Aggregation \\| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \\| \| \| Field label \| Video play curve actions second: 20-25 \| \| Description \| A video-play based curve graph that illustrates the percentage of video plays that reached 20-25 second \| \| Field type \| metric \| \| Data type \| [int.number.percentage](/apidocs/field-data-types#number) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| |
| video_play_curve_actions_s20_s25** |
| \| Field label \| Video play curve actions second: 20-25 \| \| --- \| --- \| \| Description \| A video-play based curve graph that illustrates the percentage of video plays that reached 20-25 second \| \| Field type \| metric \| \| Data type \| [int.number.percentage](/apidocs/field-data-types#number) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| |
| Field label | Video play curve actions second: 20-25 |
| Description | A video-play based curve graph that illustrates the percentage of video plays that reached 20-25 second |
| Field type | metric |
| Data type | [int.number.percentage](/apidocs/field-data-types#number) |
| Aggregation | [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) |
| \| video_play_curve_actions_s25_s30** \| \| --- \| \| \\| Field label \\| Video play curve actions second: 25-30 \\| \\| --- \\| --- \\| \\| Description \\| A video-play based curve graph that illustrates the percentage of video plays that reached 25-30 second \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.percentage](/apidocs/field-data-types#number) \\| \\| Aggregation \\| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \\| \| \| Field label \| Video play curve actions second: 25-30 \| \| Description \| A video-play based curve graph that illustrates the percentage of video plays that reached 25-30 second \| \| Field type \| metric \| \| Data type \| [int.number.percentage](/apidocs/field-data-types#number) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| |
| video_play_curve_actions_s25_s30** |
| \| Field label \| Video play curve actions second: 25-30 \| \| --- \| --- \| \| Description \| A video-play based curve graph that illustrates the percentage of video plays that reached 25-30 second \| \| Field type \| metric \| \| Data type \| [int.number.percentage](/apidocs/field-data-types#number) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| |
| Field label | Video play curve actions second: 25-30 |
| Description | A video-play based curve graph that illustrates the percentage of video plays that reached 25-30 second |
| Field type | metric |
| Data type | [int.number.percentage](/apidocs/field-data-types#number) |
| Aggregation | [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) |
| \| video_play_curve_actions_s30_s40** \| \| --- \| \| \\| Field label \\| Video play curve actions second: 30-40 \\| \\| --- \\| --- \\| \\| Description \\| A video-play based curve graph that illustrates the percentage of video plays that reached 30-40 second \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.percentage](/apidocs/field-data-types#number) \\| \\| Aggregation \\| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \\| \| \| Field label \| Video play curve actions second: 30-40 \| \| Description \| A video-play based curve graph that illustrates the percentage of video plays that reached 30-40 second \| \| Field type \| metric \| \| Data type \| [int.number.percentage](/apidocs/field-data-types#number) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| |
| video_play_curve_actions_s30_s40** |
| \| Field label \| Video play curve actions second: 30-40 \| \| --- \| --- \| \| Description \| A video-play based curve graph that illustrates the percentage of video plays that reached 30-40 second \| \| Field type \| metric \| \| Data type \| [int.number.percentage](/apidocs/field-data-types#number) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| |
| Field label | Video play curve actions second: 30-40 |
| Description | A video-play based curve graph that illustrates the percentage of video plays that reached 30-40 second |
| Field type | metric |
| Data type | [int.number.percentage](/apidocs/field-data-types#number) |
| Aggregation | [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) |
| \| video_play_curve_actions_s40_s50** \| \| --- \| \| \\| Field label \\| Video play curve actions second: 40-50 \\| \\| --- \\| --- \\| \\| Description \\| A video-play based curve graph that illustrates the percentage of video plays that reached 40-50 second \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.percentage](/apidocs/field-data-types#number) \\| \\| Aggregation \\| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \\| \| \| Field label \| Video play curve actions second: 40-50 \| \| Description \| A video-play based curve graph that illustrates the percentage of video plays that reached 40-50 second \| \| Field type \| metric \| \| Data type \| [int.number.percentage](/apidocs/field-data-types#number) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| |
| video_play_curve_actions_s40_s50** |
| \| Field label \| Video play curve actions second: 40-50 \| \| --- \| --- \| \| Description \| A video-play based curve graph that illustrates the percentage of video plays that reached 40-50 second \| \| Field type \| metric \| \| Data type \| [int.number.percentage](/apidocs/field-data-types#number) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| |
| Field label | Video play curve actions second: 40-50 |
| Description | A video-play based curve graph that illustrates the percentage of video plays that reached 40-50 second |
| Field type | metric |
| Data type | [int.number.percentage](/apidocs/field-data-types#number) |
| Aggregation | [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) |
| \| video_play_curve_actions_s50_s60** \| \| --- \| \| \\| Field label \\| Video play curve actions second: 50-60 \\| \\| --- \\| --- \\| \\| Description \\| A video-play based curve graph that illustrates the percentage of video plays that reached 50-60 second \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.percentage](/apidocs/field-data-types#number) \\| \\| Aggregation \\| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \\| \| \| Field label \| Video play curve actions second: 50-60 \| \| Description \| A video-play based curve graph that illustrates the percentage of video plays that reached 50-60 second \| \| Field type \| metric \| \| Data type \| [int.number.percentage](/apidocs/field-data-types#number) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| |
| video_play_curve_actions_s50_s60** |
| \| Field label \| Video play curve actions second: 50-60 \| \| --- \| --- \| \| Description \| A video-play based curve graph that illustrates the percentage of video plays that reached 50-60 second \| \| Field type \| metric \| \| Data type \| [int.number.percentage](/apidocs/field-data-types#number) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| |
| Field label | Video play curve actions second: 50-60 |
| Description | A video-play based curve graph that illustrates the percentage of video plays that reached 50-60 second |
| Field type | metric |
| Data type | [int.number.percentage](/apidocs/field-data-types#number) |
| Aggregation | [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) |
| \| video_play_curve_actions_s60** \| \| --- \| \| \\| Field label \\| Video play curve actions second 60 and more \\| \\| --- \\| --- \\| \\| Description \\| A video-play based curve graph that illustrates the percentage of video plays that reached 60 seconds and more \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.percentage](/apidocs/field-data-types#number) \\| \\| Aggregation \\| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \\| \| \| Field label \| Video play curve actions second 60 and more \| \| Description \| A video-play based curve graph that illustrates the percentage of video plays that reached 60 seconds and more \| \| Field type \| metric \| \| Data type \| [int.number.percentage](/apidocs/field-data-types#number) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| |
| video_play_curve_actions_s60** |
| \| Field label \| Video play curve actions second 60 and more \| \| --- \| --- \| \| Description \| A video-play based curve graph that illustrates the percentage of video plays that reached 60 seconds and more \| \| Field type \| metric \| \| Data type \| [int.number.percentage](/apidocs/field-data-types#number) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| |
| Field label | Video play curve actions second 60 and more |
| Description | A video-play based curve graph that illustrates the percentage of video plays that reached 60 seconds and more |
| Field type | metric |
| Data type | [int.number.percentage](/apidocs/field-data-types#number) |
| Aggregation | [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) |
| \| video_thruplay_watched_actions** \| \| --- \| \| \\| Field label \\| ThruPlay actions \\| \\| --- \\| --- \\| \\| Description \\| The number of times your video was played to completion, or for at least 15 seconds \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| ThruPlay actions \| \| Description \| The number of times your video was played to completion, or for at least 15 seconds \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| video_thruplay_watched_actions** |
| \| Field label \| ThruPlay actions \| \| --- \| --- \| \| Description \| The number of times your video was played to completion, or for at least 15 seconds \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | ThruPlay actions |
| Description | The number of times your video was played to completion, or for at least 15 seconds |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| canvas_avg_view_time** \| \| --- \| \| \\| Field label \\| Avg. canvas view time \\| \\| --- \\| --- \\| \\| Description \\| The average total time, in seconds, that people spent viewing a Facebook Canvas. Canvas is a screen that opens on mobile after a person clicks the Canvas link in your ad. It may include a series of interactive or multimedia components, including video, images, product catalogs and more \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \\| Aggregation \\| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \\| \| \| Field label \| Avg. canvas view time \| \| Description \| The average total time, in seconds, that people spent viewing a Facebook Canvas. Canvas is a screen that opens on mobile after a person clicks the Canvas link in your ad. It may include a series of interactive or multimedia components, including video, images, product catalogs and more \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| |
| canvas_avg_view_time** |
| \| Field label \| Avg. canvas view time \| \| --- \| --- \| \| Description \| The average total time, in seconds, that people spent viewing a Facebook Canvas. Canvas is a screen that opens on mobile after a person clicks the Canvas link in your ad. It may include a series of interactive or multimedia components, including video, images, product catalogs and more \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| |
| Field label | Avg. canvas view time |
| Description | The average total time, in seconds, that people spent viewing a Facebook Canvas. Canvas is a screen that opens on mobile after a person clicks the Canvas link in your ad. It may include a series of interactive or multimedia components, including video, images, product catalogs and more |
| Field type | metric |
| Data type | [float.number.value](/apidocs/field-data-types#number) |
| Aggregation | [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) |
| \| canvas_avg_view_percent** \| \| --- \| \| \\| Field label \\| Avg. canvas view percentage \\| \\| --- \\| --- \\| \\| Description \\| The average percentage of the Facebook Canvas that people saw. Canvas is a screen that opens on mobile after a person clicks the Canvas link in your ad. It may include a series of interactive or multimedia components, including video, images, product catalogs and more \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \\| Aggregation \\| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \\| \| \| Field label \| Avg. canvas view percentage \| \| Description \| The average percentage of the Facebook Canvas that people saw. Canvas is a screen that opens on mobile after a person clicks the Canvas link in your ad. It may include a series of interactive or multimedia components, including video, images, product catalogs and more \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| |
| canvas_avg_view_percent** |
| \| Field label \| Avg. canvas view percentage \| \| --- \| --- \| \| Description \| The average percentage of the Facebook Canvas that people saw. Canvas is a screen that opens on mobile after a person clicks the Canvas link in your ad. It may include a series of interactive or multimedia components, including video, images, product catalogs and more \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| |
| Field label | Avg. canvas view percentage |
| Description | The average percentage of the Facebook Canvas that people saw. Canvas is a screen that opens on mobile after a person clicks the Canvas link in your ad. It may include a series of interactive or multimedia components, including video, images, product catalogs and more |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| Aggregation | [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) |

### MEDIA COST

| \| cost_per_3s_video_view** \| \| --- \| \| \\| Field label \\| Cost per three-second video view \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per three-second video view \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| --- |
| cost_per_3s_video_view** |
| \| Field label \| Cost per three-second video view \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost per three-second video view |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| cost_per_2_sec_continuous_video_view** \| \| --- \| \| \\| Field label \\| Cost per 2-second continuous video play \\| \\| --- \\| --- \\| \\| Description \\| The average cost for each 2-second continuous videoplay. Calculated by: Amount spent / 2-second continuous video plays \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per 2-second continuous video play \| \| Description \| The average cost for each 2-second continuous videoplay. Calculated by: Amount spent / 2-second continuous video plays \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cost_per_2_sec_continuous_video_view** |
| \| Field label \| Cost per 2-second continuous video play \| \| --- \| --- \| \| Description \| The average cost for each 2-second continuous videoplay. Calculated by: Amount spent / 2-second continuous video plays \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost per 2-second continuous video play |
| Description | The average cost for each 2-second continuous videoplay. Calculated by: Amount spent / 2-second continuous video plays |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| cost_per_thruplay** \| \| --- \| \| \\| Field label \\| Cost per ThruPlay \\| \\| --- \\| --- \\| \\| Description \\| The average cost for each ThruPlay \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per ThruPlay \| \| Description \| The average cost for each ThruPlay \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cost_per_thruplay** |
| \| Field label \| Cost per ThruPlay \| \| --- \| --- \| \| Description \| The average cost for each ThruPlay \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost per ThruPlay |
| Description | The average cost for each ThruPlay |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |

### MESSAGING

| \| new_messaging_conversations** \| \| --- \| \| \\| Field label \\| New messaging contacts \\| \\| --- \\| --- \\| \\| Description \\| The number of accounts that messaged your business for the first time, attributed to your ads. This doesn't include new messaging contacts from ads delivered to or from Europe or Japan \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| New messaging contacts \| \| Description \| The number of accounts that messaged your business for the first time, attributed to your ads. This doesn't include new messaging contacts from ads delivered to or from Europe or Japan \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| --- |
| new_messaging_conversations** |
| \| Field label \| New messaging contacts \| \| --- \| --- \| \| Description \| The number of accounts that messaged your business for the first time, attributed to your ads. This doesn't include new messaging contacts from ads delivered to or from Europe or Japan \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | New messaging contacts |
| Description | The number of accounts that messaged your business for the first time, attributed to your ads. This doesn't include new messaging contacts from ads delivered to or from Europe or Japan |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| new_messaging_conversations_7d** \| \| --- \| \| \\| Field label \\| Messaging conversations started \\| \\| --- \\| --- \\| \\| Description \\| The number of accounts that messaged your business for the first time, attributed to your ads. This doesn't include new messaging contacts from ads delivered to or from Europe or Japan \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Messaging conversations started \| \| Description \| The number of accounts that messaged your business for the first time, attributed to your ads. This doesn't include new messaging contacts from ads delivered to or from Europe or Japan \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| new_messaging_conversations_7d** |
| \| Field label \| Messaging conversations started \| \| --- \| --- \| \| Description \| The number of accounts that messaged your business for the first time, attributed to your ads. This doesn't include new messaging contacts from ads delivered to or from Europe or Japan \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Messaging conversations started |
| Description | The number of accounts that messaged your business for the first time, attributed to your ads. This doesn't include new messaging contacts from ads delivered to or from Europe or Japan |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| blocked_message_conversations** \| \| --- \| \| \\| Field label \\| Blocked messaging conversations \\| \\| --- \\| --- \\| \\| Description \\| The number of times people blocked messages from your business on messaging apps (such as Facebook Messenger), attributed to your ads. Also called "Blocks" \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Blocked messaging conversations \| \| Description \| The number of times people blocked messages from your business on messaging apps (such as Facebook Messenger), attributed to your ads. Also called "Blocks" \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| blocked_message_conversations** |
| \| Field label \| Blocked messaging conversations \| \| --- \| --- \| \| Description \| The number of times people blocked messages from your business on messaging apps (such as Facebook Messenger), attributed to your ads. Also called "Blocks" \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Blocked messaging conversations |
| Description | The number of times people blocked messages from your business on messaging apps (such as Facebook Messenger), attributed to your ads. Also called "Blocks" |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| onsite_conversion_messaging_user_subscribed** \| \| --- \| \| \\| Field label \\| Messaging subscription \\| \\| --- \\| --- \\| \\| Description \\| The number of times an account has subscribed to receive marketing messages from your business, attributed to your ad. If an account has subscribed to multiple topics, it will be counted again for each topic \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Messaging subscription \| \| Description \| The number of times an account has subscribed to receive marketing messages from your business, attributed to your ad. If an account has subscribed to multiple topics, it will be counted again for each topic \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| onsite_conversion_messaging_user_subscribed** |
| \| Field label \| Messaging subscription \| \| --- \| --- \| \| Description \| The number of times an account has subscribed to receive marketing messages from your business, attributed to your ad. If an account has subscribed to multiple topics, it will be counted again for each topic \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Messaging subscription |
| Description | The number of times an account has subscribed to receive marketing messages from your business, attributed to your ad. If an account has subscribed to multiple topics, it will be counted again for each topic |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |

### MESSAGING COST

| \| cost_per_new_messaging_conversation** \| \| --- \| \| \\| Field label \\| Cost per new messaging contact \\| \\| --- \\| --- \\| \\| Description \\| The average cost for each new messaging contact. Calculated by: Amount spent / New messaging contacts \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per new messaging contact \| \| Description \| The average cost for each new messaging contact. Calculated by: Amount spent / New messaging contacts \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| --- |
| cost_per_new_messaging_conversation** |
| \| Field label \| Cost per new messaging contact \| \| --- \| --- \| \| Description \| The average cost for each new messaging contact. Calculated by: Amount spent / New messaging contacts \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost per new messaging contact |
| Description | The average cost for each new messaging contact. Calculated by: Amount spent / New messaging contacts |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| cost_per_messaging_conversation_started** \| \| --- \| \| \\| Field label \\| Cost per messaging conversations started \\| \\| --- \\| --- \\| \\| Description \\| The average cost for each messaging conversation started. Calculated by: Amount spent / Messaging conversations started \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per messaging conversations started \| \| Description \| The average cost for each messaging conversation started. Calculated by: Amount spent / Messaging conversations started \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cost_per_messaging_conversation_started** |
| \| Field label \| Cost per messaging conversations started \| \| --- \| --- \| \| Description \| The average cost for each messaging conversation started. Calculated by: Amount spent / Messaging conversations started \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost per messaging conversations started |
| Description | The average cost for each messaging conversation started. Calculated by: Amount spent / Messaging conversations started |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |

### MOBILE APP CONVERSION VALUE

| \| app_custom_event_fb_mobile_add_to_cart** \| \| --- \| \| \\| Field label \\| Mobile app adds to cart conversion value \\| \\| --- \\| --- \\| \\| Description \\| The conversion value of cart adds made on mobile platforms \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Mobile app adds to cart conversion value \| \| Description \| The conversion value of cart adds made on mobile platforms \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| --- |
| app_custom_event_fb_mobile_add_to_cart** |
| \| Field label \| Mobile app adds to cart conversion value \| \| --- \| --- \| \| Description \| The conversion value of cart adds made on mobile platforms \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Mobile app adds to cart conversion value |
| Description | The conversion value of cart adds made on mobile platforms |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |

### OFFLINE

| \| offline_conversions_leads** \| \| --- \| \| \\| Field label \\| Offline leads \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Offline leads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| --- |
| offline_conversions_leads** |
| \| Field label \| Offline leads \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Offline leads |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| offline_conversion_purchase** \| \| --- \| \| \\| Field label \\| Offline purchases \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Offline purchases \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| offline_conversion_purchase** |
| \| Field label \| Offline purchases \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Offline purchases |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| offline_other_conversion** \| \| --- \| \| \\| Field label \\| Offline other conversions \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Offline other conversions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| offline_other_conversion** |
| \| Field label \| Offline other conversions \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Offline other conversions |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| offline_conversion_add_payment_info** \| \| --- \| \| \\| Field label \\| Offline adds of payment info \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Offline adds of payment info \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| offline_conversion_add_payment_info** |
| \| Field label \| Offline adds of payment info \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Offline adds of payment info |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| offline_conversion_add_to_cart** \| \| --- \| \| \\| Field label \\| Offline adds to cart \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Offline adds to cart \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| offline_conversion_add_to_cart** |
| \| Field label \| Offline adds to cart \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Offline adds to cart |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| offline_conversion_add_to_wishlist** \| \| --- \| \| \\| Field label \\| Offline adds to wishlist \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Offline adds to wishlist \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| offline_conversion_add_to_wishlist** |
| \| Field label \| Offline adds to wishlist \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Offline adds to wishlist |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| offline_conversion_complete_registration** \| \| --- \| \| \\| Field label \\| Offline registrations completed \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Offline registrations completed \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| offline_conversion_complete_registration** |
| \| Field label \| Offline registrations completed \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Offline registrations completed |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| offline_conversion_initiate_checkout** \| \| --- \| \| \\| Field label \\| Offline checkouts initiated \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Offline checkouts initiated \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| offline_conversion_initiate_checkout** |
| \| Field label \| Offline checkouts initiated \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Offline checkouts initiated |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| offline_conversion_search** \| \| --- \| \| \\| Field label \\| Offline searches \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Offline searches \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| offline_conversion_search** |
| \| Field label \| Offline searches \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Offline searches |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| offline_conversion_view_content** \| \| --- \| \| \\| Field label \\| Offline content views \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Offline content views \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| offline_conversion_view_content** |
| \| Field label \| Offline content views \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Offline content views |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |

### OFFLINE CONVERSION VALUE

| \| offline_conversion_add_payment_info_action_value** \| \| --- \| \| \\| Field label \\| Offline adds of payment info conversion value \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Offline adds of payment info conversion value \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| --- |
| offline_conversion_add_payment_info_action_value** |
| \| Field label \| Offline adds of payment info conversion value \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Offline adds of payment info conversion value |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| offline_conversion_add_to_cart_action_value** \| \| --- \| \| \\| Field label \\| Offline adds to cart conversion value \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Offline adds to cart conversion value \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| offline_conversion_add_to_cart_action_value** |
| \| Field label \| Offline adds to cart conversion value \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Offline adds to cart conversion value |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| offline_conversion_add_to_wishlist_action_value** \| \| --- \| \| \\| Field label \\| Offline adds to wishlist conversion value \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Offline adds to wishlist conversion value \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| offline_conversion_add_to_wishlist_action_value** |
| \| Field label \| Offline adds to wishlist conversion value \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Offline adds to wishlist conversion value |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| offline_conversion_complete_registration_action_value** \| \| --- \| \| \\| Field label \\| Offline registrations completed conversion value \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Offline registrations completed conversion value \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| offline_conversion_complete_registration_action_value** |
| \| Field label \| Offline registrations completed conversion value \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Offline registrations completed conversion value |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| offline_conversion_initiate_checkout_action_value** \| \| --- \| \| \\| Field label \\| Offline checkouts initiated conversion value \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Offline checkouts initiated conversion value \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| offline_conversion_initiate_checkout_action_value** |
| \| Field label \| Offline checkouts initiated conversion value \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Offline checkouts initiated conversion value |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| offline_conversion_lead_action_value** \| \| --- \| \| \\| Field label \\| Offline leads conversion value \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Offline leads conversion value \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| offline_conversion_lead_action_value** |
| \| Field label \| Offline leads conversion value \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Offline leads conversion value |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| offline_conversion_other_action_value** \| \| --- \| \| \\| Field label \\| Offline other conversion value \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Offline other conversion value \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| offline_conversion_other_action_value** |
| \| Field label \| Offline other conversion value \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Offline other conversion value |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| offline_conversion_purchase_action_value** \| \| --- \| \| \\| Field label \\| Offline purchases conversion value \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Offline purchases conversion value \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| offline_conversion_purchase_action_value** |
| \| Field label \| Offline purchases conversion value \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Offline purchases conversion value |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| offline_conversion_search_action_value** \| \| --- \| \| \\| Field label \\| Offline searches conversion value \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Offline searches conversion value \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| offline_conversion_search_action_value** |
| \| Field label \| Offline searches conversion value \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Offline searches conversion value |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| offline_conversion_view_content_action_value** \| \| --- \| \| \\| Field label \\| Offline content views conversion value \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Offline content views conversion value \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| offline_conversion_view_content_action_value** |
| \| Field label \| Offline content views conversion value \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Offline content views conversion value |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |

### OMNI CONVERSION VALUE

| \| purchase_conversion_value** \| \| --- \| \| \\| Field label \\| Purchase conversion value \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Purchase conversion value \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| --- |
| purchase_conversion_value** |
| \| Field label \| Purchase conversion value \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Purchase conversion value |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |

### ON FACEBOOK

| \| on_facebook_purchases** \| \| --- \| \| \\| Field label \\| On-Facebook purchases \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| On-Facebook purchases \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| --- |
| on_facebook_purchases** |
| \| Field label \| On-Facebook purchases \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | On-Facebook purchases |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| on_facebook_workflow_completion** \| \| --- \| \| \\| Field label \\| On-Facebook workflow completion \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| On-Facebook workflow completion \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| on_facebook_workflow_completion** |
| \| Field label \| On-Facebook workflow completion \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | On-Facebook workflow completion |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| onsite_conversion.lead_grouped** \| \| --- \| \| \\| Field label \\| On-Facebook leads \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| On-Facebook leads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| onsite_conversion.lead_grouped** |
| \| Field label \| On-Facebook leads \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | On-Facebook leads |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| on_facebook_view_content** \| \| --- \| \| \\| Field label \\| On-Facebook view content \\| \\| --- \\| --- \\| \\| Description \\| The number of product views within a Facebook-owned property (such as Pages or Messenger) and attributed to your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| On-Facebook view content \| \| Description \| The number of product views within a Facebook-owned property (such as Pages or Messenger) and attributed to your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| on_facebook_view_content** |
| \| Field label \| On-Facebook view content \| \| --- \| --- \| \| Description \| The number of product views within a Facebook-owned property (such as Pages or Messenger) and attributed to your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | On-Facebook view content |
| Description | The number of product views within a Facebook-owned property (such as Pages or Messenger) and attributed to your ads |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| on_facebook_click_to_call** \| \| --- \| \| \\| Field label \\| Phone number clicks \\| \\| --- \\| --- \\| \\| Description \\| The number of times that your phone number or Call Now button was clicked on your on-Facebook listing (such as a Marketplace listing), attributed to your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Phone number clicks \| \| Description \| The number of times that your phone number or Call Now button was clicked on your on-Facebook listing (such as a Marketplace listing), attributed to your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| on_facebook_click_to_call** |
| \| Field label \| Phone number clicks \| \| --- \| --- \| \| Description \| The number of times that your phone number or Call Now button was clicked on your on-Facebook listing (such as a Marketplace listing), attributed to your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Phone number clicks |
| Description | The number of times that your phone number or Call Now button was clicked on your on-Facebook listing (such as a Marketplace listing), attributed to your ads |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| on_facebook_find_location** \| \| --- \| \| \\| Field label \\| Get directions clicks \\| \\| --- \\| --- \\| \\| Description \\| The number of times that your address or the Get Directions button was clicked on your on-Facebook listing (such as a Marketplace listing), attributed to your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Get directions clicks \| \| Description \| The number of times that your address or the Get Directions button was clicked on your on-Facebook listing (such as a Marketplace listing), attributed to your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| on_facebook_find_location** |
| \| Field label \| Get directions clicks \| \| --- \| --- \| \| Description \| The number of times that your address or the Get Directions button was clicked on your on-Facebook listing (such as a Marketplace listing), attributed to your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Get directions clicks |
| Description | The number of times that your address or the Get Directions button was clicked on your on-Facebook listing (such as a Marketplace listing), attributed to your ads |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |

### ON FACEBOOK CONVERSION VALUE

| \| on_facebook_purchase_conversion_value** \| \| --- \| \| \\| Field label \\| Conversion value of purchase on Facebook \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Conversion value of purchase on Facebook \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| --- |
| on_facebook_purchase_conversion_value** |
| \| Field label \| Conversion value of purchase on Facebook \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Conversion value of purchase on Facebook |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| on_facebook_workflow_completion_conversion_value** \| \| --- \| \| \\| Field label \\| Conversion value of workflow completion on Facebook \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Conversion value of workflow completion on Facebook \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| on_facebook_workflow_completion_conversion_value** |
| \| Field label \| Conversion value of workflow completion on Facebook \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Conversion value of workflow completion on Facebook |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |

### ON FACEBOOK COST

| \| cost_per_on_facebook_purchase** \| \| --- \| \| \\| Field label \\| Cost per on-Facebook purchase \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per on-Facebook purchase \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| --- |
| cost_per_on_facebook_purchase** |
| \| Field label \| Cost per on-Facebook purchase \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost per on-Facebook purchase |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| cost_per_on_facebook_workflow_completion** \| \| --- \| \| \\| Field label \\| Cost per workflow completion on Facebook \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per workflow completion on Facebook \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cost_per_on_facebook_workflow_completion** |
| \| Field label \| Cost per workflow completion on Facebook \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost per workflow completion on Facebook |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| cost_per_on_facebook_lead** \| \| --- \| \| \\| Field label \\| Cost per on-Facebook lead \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per on-Facebook lead \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cost_per_on_facebook_lead** |
| \| Field label \| Cost per on-Facebook lead \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost per on-Facebook lead |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| cost_per_on_facebook_view_content** \| \| --- \| \| \\| Field label \\| Cost per on-Facebook view content \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per on-Facebook view content \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cost_per_on_facebook_view_content** |
| \| Field label \| Cost per on-Facebook view content \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost per on-Facebook view content |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| cost_per_on_facebook_click_to_call** \| \| --- \| \| \\| Field label \\| Cost per on-Facebook phone number click \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per on-Facebook phone number click \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cost_per_on_facebook_click_to_call** |
| \| Field label \| Cost per on-Facebook phone number click \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost per on-Facebook phone number click |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| cost_per_on_facebook_find_location** \| \| --- \| \| \\| Field label \\| Cost per on-Facebook get directions click \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per on-Facebook get directions click \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cost_per_on_facebook_find_location** |
| \| Field label \| Cost per on-Facebook get directions click \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost per on-Facebook get directions click |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |

### OTHER

| \| inline_link_clicks** \| \| --- \| \| \\| Field label \\| Inline link clicks \\| \\| --- \\| --- \\| \\| Description \\| The number of clicks on links to select destinations or experiences, on or off Facebook-owned properties. Inline link clicks use a fixed 1-day-click attribution window \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Inline link clicks \| \| Description \| The number of clicks on links to select destinations or experiences, on or off Facebook-owned properties. Inline link clicks use a fixed 1-day-click attribution window \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| --- |
| inline_link_clicks** |
| \| Field label \| Inline link clicks \| \| --- \| --- \| \| Description \| The number of clicks on links to select destinations or experiences, on or off Facebook-owned properties. Inline link clicks use a fixed 1-day-click attribution window \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Inline link clicks |
| Description | The number of clicks on links to select destinations or experiences, on or off Facebook-owned properties. Inline link clicks use a fixed 1-day-click attribution window |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| unique_inline_link_clicks** \| \| --- \| \| \\| Field label \\| Unique inline link clicks \\| \\| --- \\| --- \\| \\| Description \\| The number of people who performed an inline link click \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Unique inline link clicks \| \| Description \| The number of people who performed an inline link click \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| unique_inline_link_clicks** |
| \| Field label \| Unique inline link clicks \| \| --- \| --- \| \| Description \| The number of people who performed an inline link click \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Unique inline link clicks |
| Description | The number of people who performed an inline link click |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| inline_post_engagement** \| \| --- \| \| \\| Field label \\| Inline post engagement \\| \\| --- \\| --- \\| \\| Description \\| The total number of actions that people take involving your ads. Inline post engagements use a fixed 1-day-click attribution window \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Inline post engagement \| \| Description \| The total number of actions that people take involving your ads. Inline post engagements use a fixed 1-day-click attribution window \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| inline_post_engagement** |
| \| Field label \| Inline post engagement \| \| --- \| --- \| \| Description \| The total number of actions that people take involving your ads. Inline post engagements use a fixed 1-day-click attribution window \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Inline post engagement |
| Description | The total number of actions that people take involving your ads. Inline post engagements use a fixed 1-day-click attribution window |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |

### PAGE POST ENGAGEMENT

| \| action_page_engagement** \| \| --- \| \| \\| Field label \\| Page engagements \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Page engagements \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| --- |
| action_page_engagement** |
| \| Field label \| Page engagements \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Page engagements |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| action_like** \| \| --- \| \| \\| Field label \\| Page likes \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Page likes \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| action_like** |
| \| Field label \| Page likes \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Page likes |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| action_subscribe** \| \| --- \| \| \\| Field label \\| Page subscribes \\| \\| --- \\| --- \\| \\| Description \\| Page subscribe actions \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Page subscribes \| \| Description \| Page subscribe actions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| action_subscribe** |
| \| Field label \| Page subscribes \| \| --- \| --- \| \| Description \| Page subscribe actions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Page subscribes |
| Description | Page subscribe actions |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| action_comment** \| \| --- \| \| \\| Field label \\| Post comments \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Post comments \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| action_comment** |
| \| Field label \| Post comments \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Post comments |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| action_post_engagement** \| \| --- \| \| \\| Field label \\| Post engagements \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Post engagements \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| action_post_engagement** |
| \| Field label \| Post engagements \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Post engagements |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| action_post_like** \| \| --- \| \| \\| Field label \\| Post reactions \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Post reactions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| action_post_like** |
| \| Field label \| Post reactions \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Post reactions |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| post_save** \| \| --- \| \| \\| Field label \\| Post saves \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Post saves \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| post_save** |
| \| Field label \| Post saves \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Post saves |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| action_post** \| \| --- \| \| \\| Field label \\| Post shares \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Post shares \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| action_post** |
| \| Field label \| Post shares \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Post shares |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| action_photo_view** \| \| --- \| \| \\| Field label \\| Photo views \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Photo views \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| action_photo_view** |
| \| Field label \| Photo views \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Photo views |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| action_rsvp** \| \| --- \| \| \\| Field label \\| Event responses \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Event responses \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| action_rsvp** |
| \| Field label \| Event responses \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Event responses |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| action_checkin** \| \| --- \| \| \\| Field label \\| Check-ins \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Check-ins \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| action_checkin** |
| \| Field label \| Check-ins \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Check-ins |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |

### PAGE POST ENGAGEMENT COST

| \| cost_per_page_engagement** \| \| --- \| \| \\| Field label \\| Cost per page engagement \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per page engagement \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| --- |
| cost_per_page_engagement** |
| \| Field label \| Cost per page engagement \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost per page engagement |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| cost_per_page_like** \| \| --- \| \| \\| Field label \\| Cost per page like \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per page like \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cost_per_page_like** |
| \| Field label \| Cost per page like \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost per page like |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| cost_per_post_comment** \| \| --- \| \| \\| Field label \\| Cost per post comment \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per post comment \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cost_per_post_comment** |
| \| Field label \| Cost per post comment \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost per post comment |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| cost_per_post_engagement** \| \| --- \| \| \\| Field label \\| Cost per post engagement \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per post engagement \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cost_per_post_engagement** |
| \| Field label \| Cost per post engagement \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost per post engagement |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| cost_per_post_reaction** \| \| --- \| \| \\| Field label \\| Cost per post reaction \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per post reaction \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cost_per_post_reaction** |
| \| Field label \| Cost per post reaction \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost per post reaction |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| cost_per_post_share** \| \| --- \| \| \\| Field label \\| Cost per post share \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per post share \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cost_per_post_share** |
| \| Field label \| Cost per post share \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost per post share |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| cost_per_photo_view** \| \| --- \| \| \\| Field label \\| Cost per photo view \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per photo view \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cost_per_photo_view** |
| \| Field label \| Cost per photo view \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost per photo view |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| cost_per_event_response** \| \| --- \| \| \\| Field label \\| Cost per event response \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per event response \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cost_per_event_response** |
| \| Field label \| Cost per event response \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost per event response |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| cost_per_checkin** \| \| --- \| \| \\| Field label \\| Cost per check-in \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per check-in \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cost_per_checkin** |
| \| Field label \| Cost per check-in \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost per check-in |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |

### PERFORMANCE

| \| quality_score_organic_text** \| \| --- \| \| \\| Field label \\| Quality ranking (text) \\| \\| --- \\| --- \\| \\| Description \\| Ad's perceived quality compared with ads competing for the same audience \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Quality ranking (text) \| \| Description \| Ad's perceived quality compared with ads competing for the same audience \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| --- |
| quality_score_organic_text** |
| \| Field label \| Quality ranking (text) \| \| --- \| --- \| \| Description \| Ad's perceived quality compared with ads competing for the same audience \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Quality ranking (text) |
| Description | Ad's perceived quality compared with ads competing for the same audience |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| quality_score_ectr_text** \| \| --- \| \| \\| Field label \\| Engagement Rate Ranking (text) \\| \\| --- \\| --- \\| \\| Description \\| Ad's expected engagement rate compared with ads competing for the same audience \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Engagement Rate Ranking (text) \| \| Description \| Ad's expected engagement rate compared with ads competing for the same audience \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| quality_score_ectr_text** |
| \| Field label \| Engagement Rate Ranking (text) \| \| --- \| --- \| \| Description \| Ad's expected engagement rate compared with ads competing for the same audience \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Engagement Rate Ranking (text) |
| Description | Ad's expected engagement rate compared with ads competing for the same audience |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| quality_score_ecvr_text** \| \| --- \| \| \\| Field label \\| Conversion Rate Ranking (text) \\| \\| --- \\| --- \\| \\| Description \\| Ad's expected conversion rate compared with ads that had the same optimisation goal and competed for the same audience \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Conversion Rate Ranking (text) \| \| Description \| Ad's expected conversion rate compared with ads that had the same optimisation goal and competed for the same audience \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| quality_score_ecvr_text** |
| \| Field label \| Conversion Rate Ranking (text) \| \| --- \| --- \| \| Description \| Ad's expected conversion rate compared with ads that had the same optimisation goal and competed for the same audience \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Conversion Rate Ranking (text) |
| Description | Ad's expected conversion rate compared with ads that had the same optimisation goal and competed for the same audience |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| reach** \| \| --- \| \| \\| Field label \\| Reach \\| \\| --- \\| --- \\| \\| Description \\| The number of people who saw your ads at least once. Reach is different from impressions, which may include multiple views of your ads by the same people \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| Aggregation \\| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \\| \| \| Field label \| Reach \| \| Description \| The number of people who saw your ads at least once. Reach is different from impressions, which may include multiple views of your ads by the same people \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| |
| reach** |
| \| Field label \| Reach \| \| --- \| --- \| \| Description \| The number of people who saw your ads at least once. Reach is different from impressions, which may include multiple views of your ads by the same people \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| |
| Field label | Reach |
| Description | The number of people who saw your ads at least once. Reach is different from impressions, which may include multiple views of your ads by the same people |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| Aggregation | [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) |
| \| reach7d** \| \| --- \| \| \\| Field label \\| Reach (7 days) \\| \\| --- \\| --- \\| \\| Description \\| The number of people who saw your ads at least once in the last 7 days. Reach is different from impressions, which may include multiple views of your ads by the same people \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| Aggregation \\| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| Reach (7 days) \| \| Description \| The number of people who saw your ads at least once in the last 7 days. Reach is different from impressions, which may include multiple views of your ads by the same people \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| \| Destinations \| BigQuery \| |
| reach7d** |
| \| Field label \| Reach (7 days) \| \| --- \| --- \| \| Description \| The number of people who saw your ads at least once in the last 7 days. Reach is different from impressions, which may include multiple views of your ads by the same people \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| \| Destinations \| BigQuery \| |
| Field label | Reach (7 days) |
| Description | The number of people who saw your ads at least once in the last 7 days. Reach is different from impressions, which may include multiple views of your ads by the same people |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| Aggregation | [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) |
| Destinations | BigQuery |
| \| reach28d** \| \| --- \| \| \\| Field label \\| Reach (28d) \\| \\| --- \\| --- \\| \\| Description \\| The number of people who saw your ads at least once in the last 28 days. Reach is different from impressions, which may include multiple views of your ads by the same people \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| Aggregation \\| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \\| \\| Destinations \\| BigQuery \\| \| \| Field label \| Reach (28d) \| \| Description \| The number of people who saw your ads at least once in the last 28 days. Reach is different from impressions, which may include multiple views of your ads by the same people \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| \| Destinations \| BigQuery \| |
| reach28d** |
| \| Field label \| Reach (28d) \| \| --- \| --- \| \| Description \| The number of people who saw your ads at least once in the last 28 days. Reach is different from impressions, which may include multiple views of your ads by the same people \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| \| Destinations \| BigQuery \| |
| Field label | Reach (28d) |
| Description | The number of people who saw your ads at least once in the last 28 days. Reach is different from impressions, which may include multiple views of your ads by the same people |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| Aggregation | [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) |
| Destinations | BigQuery |
| \| Frequency** \| \| --- \| \| \\| Field label \\| Frequency \\| \\| --- \\| --- \\| \\| Description \\| The average number of times each person saw your ad \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Frequency \| \| Description \| The average number of times each person saw your ad \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| |
| Frequency** |
| \| Field label \| Frequency \| \| --- \| --- \| \| Description \| The average number of times each person saw your ad \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| |
| Field label | Frequency |
| Description | The average number of times each person saw your ad |
| Field type | metric |
| Data type | [float.number.value](/apidocs/field-data-types#number) |
| \| impressions** \| \| --- \| \| \\| Field label \\| Impressions \\| \\| --- \\| --- \\| \\| Description \\| The number of times your ads were on screen \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Impressions \| \| Description \| The number of times your ads were on screen \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| impressions** |
| \| Field label \| Impressions \| \| --- \| --- \| \| Description \| The number of times your ads were on screen \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Impressions |
| Description | The number of times your ads were on screen |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| Actions** \| \| --- \| \| \\| Field label \\| Actions \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Actions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Actions** |
| \| Field label \| Actions \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Actions |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| SocialSpend** \| \| --- \| \| \\| Field label \\| Social spend \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Social spend \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| SocialSpend** |
| \| Field label \| Social spend \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Social spend |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| ActionRate** \| \| --- \| \| \\| Field label \\| Action rate % \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Action rate % \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| ActionRate** |
| \| Field label \| Action rate % \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Action rate % |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| actionvalue** \| \| --- \| \| \\| Field label \\| Total action value \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Total action value \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| actionvalue** |
| \| Field label \| Total action value \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Total action value |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| ROAS_perc** \| \| --- \| \| \\| Field label \\| Return on ad spend (ROAS) % \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.percentage](/apidocs/field-data-types#number) \\| \\| Destinations \\| API, Data warehouse, Google Sheets \\| \| \| Field label \| Return on ad spend (ROAS) % \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| \| Destinations \| API, Data warehouse, Google Sheets \| |
| ROAS_perc** |
| \| Field label \| Return on ad spend (ROAS) % \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| \| Destinations \| API, Data warehouse, Google Sheets \| |
| Field label | Return on ad spend (ROAS) % |
| Field type | metric |
| Data type | [float.number.percentage](/apidocs/field-data-types#number) |
| Destinations | API, Data warehouse, Google Sheets |
| \| ROAS** \| \| --- \| \| \\| Field label \\| Return on ad spend (ROAS) \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Return on ad spend (ROAS) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| ROAS** |
| \| Field label \| Return on ad spend (ROAS) \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Return on ad spend (ROAS) |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| quality_score_organic** \| \| --- \| \| \\| Field label \\| Quality ranking \\| \\| --- \\| --- \\| \\| Description \\| Ad's perceived quality compared with ads competing for the same audience \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Quality ranking \| \| Description \| Ad's perceived quality compared with ads competing for the same audience \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| quality_score_organic** |
| \| Field label \| Quality ranking \| \| --- \| --- \| \| Description \| Ad's perceived quality compared with ads competing for the same audience \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Quality ranking |
| Description | Ad's perceived quality compared with ads competing for the same audience |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| quality_score_ectr** \| \| --- \| \| \\| Field label \\| Engagement Rate Ranking \\| \\| --- \\| --- \\| \\| Description \\| Ad's expected engagement rate compared with ads competing for the same audience \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Engagement Rate Ranking \| \| Description \| Ad's expected engagement rate compared with ads competing for the same audience \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| quality_score_ectr** |
| \| Field label \| Engagement Rate Ranking \| \| --- \| --- \| \| Description \| Ad's expected engagement rate compared with ads competing for the same audience \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Engagement Rate Ranking |
| Description | Ad's expected engagement rate compared with ads competing for the same audience |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| quality_score_ecvr** \| \| --- \| \| \\| Field label \\| Conversion Rate Ranking \\| \\| --- \\| --- \\| \\| Description \\| Ad's expected conversion rate compared with ads that had the same optimisation goal and competed for the same audience \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Conversion Rate Ranking \| \| Description \| Ad's expected conversion rate compared with ads that had the same optimisation goal and competed for the same audience \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| quality_score_ecvr** |
| \| Field label \| Conversion Rate Ranking \| \| --- \| --- \| \| Description \| Ad's expected conversion rate compared with ads that had the same optimisation goal and competed for the same audience \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Conversion Rate Ranking |
| Description | Ad's expected conversion rate compared with ads that had the same optimisation goal and competed for the same audience |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |

### PRODUCT

| \| product_id** \| \| --- \| \| \\| Field label \\| Product ID \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Product ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| --- |
| product_id** |
| \| Field label \| Product ID \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Product ID |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |

### PROMOTED POST

| \| promoted_post_id** \| \| --- \| \| \\| Field label \\| Post ID \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Post ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| --- |
| promoted_post_id** |
| \| Field label \| Post ID \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Post ID |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| promoted_post_id_ig** \| \| --- \| \| \\| Field label \\| Post Instagram ID \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Post Instagram ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| promoted_post_id_ig** |
| \| Field label \| Post Instagram ID \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Post Instagram ID |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| promoted_post_type** \| \| --- \| \| \\| Field label \\| Post type \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Post type \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| promoted_post_type** |
| \| Field label \| Post type \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Post type |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| promoted_post_source** \| \| --- \| \| \\| Field label \\| Post source \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Post source \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| promoted_post_source** |
| \| Field label \| Post source \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Post source |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| promoted_page_name** \| \| --- \| \| \\| Field label \\| Page name \\| \\| --- \\| --- \\| \\| Description \\| The Facebook Page associated with the business your ad is promoting. Only works at ad level \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Page name \| \| Description \| The Facebook Page associated with the business your ad is promoting. Only works at ad level \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| promoted_page_name** |
| \| Field label \| Page name \| \| --- \| --- \| \| Description \| The Facebook Page associated with the business your ad is promoting. Only works at ad level \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Page name |
| Description | The Facebook Page associated with the business your ad is promoting. Only works at ad level |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| promoted_page_id** \| \| --- \| \| \\| Field label \\| Page ID \\| \\| --- \\| --- \\| \\| Description \\| ID of the Facebook Page associated with the business your ad is promoting. Only works at ad level \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Page ID \| \| Description \| ID of the Facebook Page associated with the business your ad is promoting. Only works at ad level \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| promoted_page_id** |
| \| Field label \| Page ID \| \| --- \| --- \| \| Description \| ID of the Facebook Page associated with the business your ad is promoting. Only works at ad level \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Page ID |
| Description | ID of the Facebook Page associated with the business your ad is promoting. Only works at ad level |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| promoted_post_name** \| \| --- \| \| \\| Field label \\| Post name \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Post name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| promoted_post_name** |
| \| Field label \| Post name \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Post name |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| promoted_post_caption** \| \| --- \| \| \\| Field label \\| Post caption \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Post caption \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| promoted_post_caption** |
| \| Field label \| Post caption \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Post caption |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| promoted_post_message** \| \| --- \| \| \\| Field label \\| Post message \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Post message \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| promoted_post_message** |
| \| Field label \| Post message \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Post message |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| promoted_post_story** \| \| --- \| \| \\| Field label \\| Post story \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Post story \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| promoted_post_story** |
| \| Field label \| Post story \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Post story |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| promoted_post_description** \| \| --- \| \| \\| Field label \\| Post description \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Post description \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| promoted_post_description** |
| \| Field label \| Post description \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Post description |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| promoted_post_destination_url** \| \| --- \| \| \\| Field label \\| Promoted post destination URL \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.url](/apidocs/field-data-types#text) \\| \| \| Field label \| Promoted post destination URL \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| |
| promoted_post_destination_url** |
| \| Field label \| Promoted post destination URL \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| |
| Field label | Promoted post destination URL |
| Field type | dimension |
| Data type | [string.text.url](/apidocs/field-data-types#text) |
| \| promoted_destination_url** \| \| --- \| \| \\| Field label \\| Existing post destination URL \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.url](/apidocs/field-data-types#text) \\| \| \| Field label \| Existing post destination URL \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| |
| promoted_destination_url** |
| \| Field label \| Existing post destination URL \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| |
| Field label | Existing post destination URL |
| Field type | dimension |
| Data type | [string.text.url](/apidocs/field-data-types#text) |
| \| promoted_post_privacy** \| \| --- \| \| \\| Field label \\| Post privacy \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Post privacy \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| promoted_post_privacy** |
| \| Field label \| Post privacy \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Post privacy |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| promoted_post_privacy_description** \| \| --- \| \| \\| Field label \\| Post privacy description \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Post privacy description \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| promoted_post_privacy_description** |
| \| Field label \| Post privacy description \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Post privacy description |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| promoted_post_icon** \| \| --- \| \| \\| Field label \\| Post icon \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Post icon \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| promoted_post_icon** |
| \| Field label \| Post icon \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Post icon |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| promoted_post_picture** \| \| --- \| \| \\| Field label \\| Post thumbnail URL \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.url](/apidocs/field-data-types#text) \\| \| \| Field label \| Post thumbnail URL \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| |
| promoted_post_picture** |
| \| Field label \| Post thumbnail URL \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| |
| Field label | Post thumbnail URL |
| Field type | dimension |
| Data type | [string.text.url](/apidocs/field-data-types#text) |
| \| promoted_post_picture_image** \| \| --- \| \| \\| Field label \\| Promoted post thumbnail \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.formula](/apidocs/field-data-types#) \\| \\| Destinations \\| Google Sheets \\| \| \| Field label \| Promoted post thumbnail \| \| Field type \| dimension \| \| Data type \| [string.text.formula](/apidocs/field-data-types#) \| \| Destinations \| Google Sheets \| |
| promoted_post_picture_image** |
| \| Field label \| Promoted post thumbnail \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.formula](/apidocs/field-data-types#) \| \| Destinations \| Google Sheets \| |
| Field label | Promoted post thumbnail |
| Field type | dimension |
| Data type | [string.text.formula](/apidocs/field-data-types#) |
| Destinations | Google Sheets |
| \| promoted_post_full_picture** \| \| --- \| \| \\| Field label \\| Post image URL \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.url](/apidocs/field-data-types#text) \\| \| \| Field label \| Post image URL \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| |
| promoted_post_full_picture** |
| \| Field label \| Post image URL \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| |
| Field label | Post image URL |
| Field type | dimension |
| Data type | [string.text.url](/apidocs/field-data-types#text) |
| \| promoted_post_created_time** \| \| --- \| \| \\| Field label \\| Post created date \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| Post created date \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| promoted_post_created_time** |
| \| Field label \| Post created date \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Field label | Post created date |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| \| promoted_post_permalink_url** \| \| --- \| \| \\| Field label \\| Link to post \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.url](/apidocs/field-data-types#text) \\| \| \| Field label \| Link to post \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| |
| promoted_post_permalink_url** |
| \| Field label \| Link to post \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| |
| Field label | Link to post |
| Field type | dimension |
| Data type | [string.text.url](/apidocs/field-data-types#text) |
| \| promoted_post_permalink_url_ig** \| \| --- \| \| \\| Field label \\| Link to Instagram post \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.url](/apidocs/field-data-types#text) \\| \| \| Field label \| Link to Instagram post \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| |
| promoted_post_permalink_url_ig** |
| \| Field label \| Link to Instagram post \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| |
| Field label | Link to Instagram post |
| Field type | dimension |
| Data type | [string.text.url](/apidocs/field-data-types#text) |

### QUERY

| \| system_metadata.query_date_range_start** \| \| --- \| \| \\| Field label \\| Start date \\| \\| --- \\| --- \\| \\| Description \\| The start date of the requested query \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| Start date \| \| Description \| The start date of the requested query \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| --- |
| system_metadata.query_date_range_start** |
| \| Field label \| Start date \| \| --- \| --- \| \| Description \| The start date of the requested query \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Field label | Start date |
| Description | The start date of the requested query |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| \| system_metadata.query_date_range_end** \| \| --- \| \| \\| Field label \\| End date \\| \\| --- \\| --- \\| \\| Description \\| The end date of the requested query \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| End date \| \| Description \| The end date of the requested query \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| system_metadata.query_date_range_end** |
| \| Field label \| End date \| \| --- \| --- \| \| Description \| The end date of the requested query \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Field label | End date |
| Description | The end date of the requested query |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| \| system_metadata.query_timezone** \| \| --- \| \| \\| Field label \\| Timezone \\| \\| --- \\| --- \\| \\| Description \\| The timezone that is supplied to the query \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.timezone](/apidocs/field-data-types#time) \\| \| \| Field label \| Timezone \| \| Description \| The timezone that is supplied to the query \| \| Field type \| dimension \| \| Data type \| [string.time.timezone](/apidocs/field-data-types#time) \| |
| system_metadata.query_timezone** |
| \| Field label \| Timezone \| \| --- \| --- \| \| Description \| The timezone that is supplied to the query \| \| Field type \| dimension \| \| Data type \| [string.time.timezone](/apidocs/field-data-types#time) \| |
| Field label | Timezone |
| Description | The timezone that is supplied to the query |
| Field type | dimension |
| Data type | [string.time.timezone](/apidocs/field-data-types#time) |
| \| system_metadata.query_filters** \| \| --- \| \| \\| Field label \\| Filters \\| \\| --- \\| --- \\| \\| Description \\| All filters used in the query \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \| \| Field label \| Filters \| \| Description \| All filters used in the query \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| system_metadata.query_filters** |
| \| Field label \| Filters \| \| --- \| --- \| \| Description \| All filters used in the query \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| Field label | Filters |
| Description | All filters used in the query |
| Field type | dimension |
| Data type | [string.text.json](/apidocs/field-data-types#text) |
| \| system_metadata.query_date_start** \| \| --- \| \| \\| Field label \\| Start \\| \\| --- \\| --- \\| \\| Description \\| When the query was started \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.datetime](/apidocs/field-data-types#time) \\| \| \| Field label \| Start \| \| Description \| When the query was started \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| |
| system_metadata.query_date_start** |
| \| Field label \| Start \| \| --- \| --- \| \| Description \| When the query was started \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| |
| Field label | Start |
| Description | When the query was started |
| Field type | dimension |
| Data type | [string.time.datetime](/apidocs/field-data-types#time) |
| \| system_metadata.query_date_end** \| \| --- \| \| \\| Field label \\| End \\| \\| --- \\| --- \\| \\| Description \\| When the query completed \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.datetime](/apidocs/field-data-types#time) \\| \| \| Field label \| End \| \| Description \| When the query completed \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| |
| system_metadata.query_date_end** |
| \| Field label \| End \| \| --- \| --- \| \| Description \| When the query completed \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| |
| Field label | End |
| Description | When the query completed |
| Field type | dimension |
| Data type | [string.time.datetime](/apidocs/field-data-types#time) |
| \| system_metadata.query_duration** \| \| --- \| \| \\| Field label \\| Duration \\| \\| --- \\| --- \\| \\| Description \\| The duration in seconds of the query \\| \\| Field type \\| dimension \\| \\| Data type \\| [int.duration.seconds](/apidocs/field-data-types#duration) \\| \| \| Field label \| Duration \| \| Description \| The duration in seconds of the query \| \| Field type \| dimension \| \| Data type \| [int.duration.seconds](/apidocs/field-data-types#duration) \| |
| system_metadata.query_duration** |
| \| Field label \| Duration \| \| --- \| --- \| \| Description \| The duration in seconds of the query \| \| Field type \| dimension \| \| Data type \| [int.duration.seconds](/apidocs/field-data-types#duration) \| |
| Field label | Duration |
| Description | The duration in seconds of the query |
| Field type | dimension |
| Data type | [int.duration.seconds](/apidocs/field-data-types#duration) |
| \| system_metadata.query_accounts** \| \| --- \| \| \\| Field label \\| Accounts \\| \\| --- \\| --- \\| \\| Description \\| A list of accounts of which the data was pulled from \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \| \| Field label \| Accounts \| \| Description \| A list of accounts of which the data was pulled from \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| system_metadata.query_accounts** |
| \| Field label \| Accounts \| \| --- \| --- \| \| Description \| A list of accounts of which the data was pulled from \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| Field label | Accounts |
| Description | A list of accounts of which the data was pulled from |
| Field type | dimension |
| Data type | [string.text.json](/apidocs/field-data-types#text) |
| \| system_metadata.query_excluded_accounts** \| \| --- \| \| \\| Field label \\| Excluded invalid accounts \\| \\| --- \\| --- \\| \\| Description \\| A list of unavailable accounts excluded from the query due to the "Exclude invalid accounts" setting \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \| \| Field label \| Excluded invalid accounts \| \| Description \| A list of unavailable accounts excluded from the query due to the "Exclude invalid accounts" setting \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| system_metadata.query_excluded_accounts** |
| \| Field label \| Excluded invalid accounts \| \| --- \| --- \| \| Description \| A list of unavailable accounts excluded from the query due to the "Exclude invalid accounts" setting \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| Field label | Excluded invalid accounts |
| Description | A list of unavailable accounts excluded from the query due to the "Exclude invalid accounts" setting |
| Field type | dimension |
| Data type | [string.text.json](/apidocs/field-data-types#text) |

### REACH ESTIMATES

| \| reach_estimate_users** \| \| --- \| \| \\| Field label \\| Reach estimate: users \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Reach estimate: users \| \| Field type \| dimension \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| --- |
| reach_estimate_users** |
| \| Field label \| Reach estimate: users \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Reach estimate: users |
| Field type | dimension |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| reach_estimate_daily_active_users** \| \| --- \| \| \\| Field label \\| Reach estimate: daily active users \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Reach estimate: daily active users \| \| Field type \| dimension \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| reach_estimate_daily_active_users** |
| \| Field label \| Reach estimate: daily active users \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Reach estimate: daily active users |
| Field type | dimension |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| reach_estimate_bid_amount_min** \| \| --- \| \| \\| Field label \\| Reach estimate: min bid amount \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Reach estimate: min bid amount \| \| Field type \| dimension \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| reach_estimate_bid_amount_min** |
| \| Field label \| Reach estimate: min bid amount \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Reach estimate: min bid amount |
| Field type | dimension |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| reach_estimate_bid_amount_median** \| \| --- \| \| \\| Field label \\| Reach estimate: median bid amount \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Reach estimate: median bid amount \| \| Field type \| dimension \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| reach_estimate_bid_amount_median** |
| \| Field label \| Reach estimate: median bid amount \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Reach estimate: median bid amount |
| Field type | dimension |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| reach_estimate_bid_amount_max** \| \| --- \| \| \\| Field label \\| Reach estimate: max bid amount \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Reach estimate: max bid amount \| \| Field type \| dimension \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| reach_estimate_bid_amount_max** |
| \| Field label \| Reach estimate: max bid amount \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Reach estimate: max bid amount |
| Field type | dimension |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| reach_estimate_bid_curve_json** \| \| --- \| \| \\| Field label \\| Reach estimate: bid estimate curve JSON \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Reach estimate: bid estimate curve JSON \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| reach_estimate_bid_curve_json** |
| \| Field label \| Reach estimate: bid estimate curve JSON \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Reach estimate: bid estimate curve JSON |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| reach_estimate_bid_curve_spend** \| \| --- \| \| \\| Field label \\| Reach estimate: bid estimate curve for spend \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Reach estimate: bid estimate curve for spend \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| reach_estimate_bid_curve_spend** |
| \| Field label \| Reach estimate: bid estimate curve for spend \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Reach estimate: bid estimate curve for spend |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| reach_estimate_bid_curve_reach** \| \| --- \| \| \\| Field label \\| Reach estimate: bid estimate curve for reach \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Reach estimate: bid estimate curve for reach \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| reach_estimate_bid_curve_reach** |
| \| Field label \| Reach estimate: bid estimate curve for reach \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Reach estimate: bid estimate curve for reach |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| reach_estimate_bid_curve_impressions** \| \| --- \| \| \\| Field label \\| Reach estimate: bid estimate curve for impressions \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Reach estimate: bid estimate curve for impressions \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| reach_estimate_bid_curve_impressions** |
| \| Field label \| Reach estimate: bid estimate curve for impressions \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Reach estimate: bid estimate curve for impressions |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| reach_estimate_bid_curve_actions** \| \| --- \| \| \\| Field label \\| Reach estimate: bid estimate curve for actions \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Reach estimate: bid estimate curve for actions \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| reach_estimate_bid_curve_actions** |
| \| Field label \| Reach estimate: bid estimate curve for actions \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Reach estimate: bid estimate curve for actions |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |

### STANDARD EVENT COST

| \| cost_per_conversion_ad_click_mobile_app** \| \| --- \| \| \\| Field label \\| Cost per Ad click (mobile app) \\| \\| --- \\| --- \\| \\| Description \\| The average cost for an in-app ad click from your Facebook ads \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per Ad click (mobile app) \| \| Description \| The average cost for an in-app ad click from your Facebook ads \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| --- |
| cost_per_conversion_ad_click_mobile_app** |
| \| Field label \| Cost per Ad click (mobile app) \| \| --- \| --- \| \| Description \| The average cost for an in-app ad click from your Facebook ads \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost per Ad click (mobile app) |
| Description | The average cost for an in-app ad click from your Facebook ads |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| cost_per_conversion_ad_impression_mobile_app** \| \| --- \| \| \\| Field label \\| Cost per Ad impression (mobile app) \\| \\| --- \\| --- \\| \\| Description \\| The average cost for 1,000 in-app ad impressions \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per Ad impression (mobile app) \| \| Description \| The average cost for 1,000 in-app ad impressions \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cost_per_conversion_ad_impression_mobile_app** |
| \| Field label \| Cost per Ad impression (mobile app) \| \| --- \| --- \| \| Description \| The average cost for 1,000 in-app ad impressions \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost per Ad impression (mobile app) |
| Description | The average cost for 1,000 in-app ad impressions |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| cost_per_conversion_submit_application_total** \| \| --- \| \| \\| Field label \\| Cost per Submit application \\| \\| --- \\| --- \\| \\| Description \\| The average cost of each submit application \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per Submit application \| \| Description \| The average cost of each submit application \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cost_per_conversion_submit_application_total** |
| \| Field label \| Cost per Submit application \| \| --- \| --- \| \| Description \| The average cost of each submit application \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost per Submit application |
| Description | The average cost of each submit application |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| cost_per_conversion_contact_total** \| \| --- \| \| \\| Field label \\| Cost per Contact \\| \\| --- \\| --- \\| \\| Description \\| The average cost of each contact \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per Contact \| \| Description \| The average cost of each contact \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cost_per_conversion_contact_total** |
| \| Field label \| Cost per Contact \| \| --- \| --- \| \| Description \| The average cost of each contact \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost per Contact |
| Description | The average cost of each contact |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| cost_per_conversion_donate_total** \| \| --- \| \| \\| Field label \\| Cost per Donate \\| \\| --- \\| --- \\| \\| Description \\| The average cost of each donate \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per Donate \| \| Description \| The average cost of each donate \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cost_per_conversion_donate_total** |
| \| Field label \| Cost per Donate \| \| --- \| --- \| \| Description \| The average cost of each donate \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost per Donate |
| Description | The average cost of each donate |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| cost_per_conversion_find_location_total** \| \| --- \| \| \\| Field label \\| Cost per Find location \\| \\| --- \\| --- \\| \\| Description \\| The average cost of each find location \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per Find location \| \| Description \| The average cost of each find location \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cost_per_conversion_find_location_total** |
| \| Field label \| Cost per Find location \| \| --- \| --- \| \| Description \| The average cost of each find location \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost per Find location |
| Description | The average cost of each find location |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| cost_per_conversion_customize_product_total** \| \| --- \| \| \\| Field label \\| Cost per Customize product \\| \\| --- \\| --- \\| \\| Description \\| The average cost of each customize product \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per Customize product \| \| Description \| The average cost of each customize product \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cost_per_conversion_customize_product_total** |
| \| Field label \| Cost per Customize product \| \| --- \| --- \| \| Description \| The average cost of each customize product \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost per Customize product |
| Description | The average cost of each customize product |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| cost_per_conversion_schedule_total** \| \| --- \| \| \\| Field label \\| Cost per Schedule \\| \\| --- \\| --- \\| \\| Description \\| The average cost of each schedule \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per Schedule \| \| Description \| The average cost of each schedule \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cost_per_conversion_schedule_total** |
| \| Field label \| Cost per Schedule \| \| --- \| --- \| \| Description \| The average cost of each schedule \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost per Schedule |
| Description | The average cost of each schedule |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| cost_per_conversion_start_trial_total** \| \| --- \| \| \\| Field label \\| Cost per Start trial \\| \\| --- \\| --- \\| \\| Description \\| The average cost of each start trial \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per Start trial \| \| Description \| The average cost of each start trial \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cost_per_conversion_start_trial_total** |
| \| Field label \| Cost per Start trial \| \| --- \| --- \| \| Description \| The average cost of each start trial \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost per Start trial |
| Description | The average cost of each start trial |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| cost_per_conversion_subscribe_total** \| \| --- \| \| \\| Field label \\| Cost per Subscribe \\| \\| --- \\| --- \\| \\| Description \\| The average cost of each subscription \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per Subscribe \| \| Description \| The average cost of each subscription \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cost_per_conversion_subscribe_total** |
| \| Field label \| Cost per Subscribe \| \| --- \| --- \| \| Description \| The average cost of each subscription \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost per Subscribe |
| Description | The average cost of each subscription |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |

### STANDARD EVENT VALUE

| \| conversion_values_contact_total** \| \| --- \| \| \\| Field label \\| Contact value (total) \\| \\| --- \\| --- \\| \\| Description \\| The total value of contact conversions \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Contact value (total) \| \| Description \| The total value of contact conversions \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| --- |
| conversion_values_contact_total** |
| \| Field label \| Contact value (total) \| \| --- \| --- \| \| Description \| The total value of contact conversions \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Contact value (total) |
| Description | The total value of contact conversions |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| conversion_values_contact_website** \| \| --- \| \| \\| Field label \\| Contact value (website) \\| \\| --- \\| --- \\| \\| Description \\| The total value of contact conversions that occurred on your website \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Contact value (website) \| \| Description \| The total value of contact conversions that occurred on your website \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| conversion_values_contact_website** |
| \| Field label \| Contact value (website) \| \| --- \| --- \| \| Description \| The total value of contact conversions that occurred on your website \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Contact value (website) |
| Description | The total value of contact conversions that occurred on your website |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| conversion_values_contact_mobile_app** \| \| --- \| \| \\| Field label \\| Contact value (mobile app) \\| \\| --- \\| --- \\| \\| Description \\| The total value of contact conversions that occurred on your mobile app \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Contact value (mobile app) \| \| Description \| The total value of contact conversions that occurred on your mobile app \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| conversion_values_contact_mobile_app** |
| \| Field label \| Contact value (mobile app) \| \| --- \| --- \| \| Description \| The total value of contact conversions that occurred on your mobile app \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Contact value (mobile app) |
| Description | The total value of contact conversions that occurred on your mobile app |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| conversion_values_contact_offline** \| \| --- \| \| \\| Field label \\| Contact value (offline) \\| \\| --- \\| --- \\| \\| Description \\| The total value of contact conversions that occurred offline \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Contact value (offline) \| \| Description \| The total value of contact conversions that occurred offline \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| conversion_values_contact_offline** |
| \| Field label \| Contact value (offline) \| \| --- \| --- \| \| Description \| The total value of contact conversions that occurred offline \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Contact value (offline) |
| Description | The total value of contact conversions that occurred offline |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| conversion_values_customize_product_total** \| \| --- \| \| \\| Field label \\| Customize product value (total) \\| \\| --- \\| --- \\| \\| Description \\| The total value of customize product conversions \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Customize product value (total) \| \| Description \| The total value of customize product conversions \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| conversion_values_customize_product_total** |
| \| Field label \| Customize product value (total) \| \| --- \| --- \| \| Description \| The total value of customize product conversions \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Customize product value (total) |
| Description | The total value of customize product conversions |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| conversion_values_customize_product_website** \| \| --- \| \| \\| Field label \\| Customize product value (website) \\| \\| --- \\| --- \\| \\| Description \\| The total value of customize product conversions that occurred on your website \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Customize product value (website) \| \| Description \| The total value of customize product conversions that occurred on your website \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| conversion_values_customize_product_website** |
| \| Field label \| Customize product value (website) \| \| --- \| --- \| \| Description \| The total value of customize product conversions that occurred on your website \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Customize product value (website) |
| Description | The total value of customize product conversions that occurred on your website |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| conversion_values_customize_product_mobile_app** \| \| --- \| \| \\| Field label \\| Customize product value (mobile app) \\| \\| --- \\| --- \\| \\| Description \\| The total value of customize product conversions that occurred on your mobile app \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Customize product value (mobile app) \| \| Description \| The total value of customize product conversions that occurred on your mobile app \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| conversion_values_customize_product_mobile_app** |
| \| Field label \| Customize product value (mobile app) \| \| --- \| --- \| \| Description \| The total value of customize product conversions that occurred on your mobile app \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Customize product value (mobile app) |
| Description | The total value of customize product conversions that occurred on your mobile app |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| conversion_values_customize_product_offline** \| \| --- \| \| \\| Field label \\| Customize product value (offline) \\| \\| --- \\| --- \\| \\| Description \\| The total value of customize product conversions that occurred offline \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Customize product value (offline) \| \| Description \| The total value of customize product conversions that occurred offline \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| conversion_values_customize_product_offline** |
| \| Field label \| Customize product value (offline) \| \| --- \| --- \| \| Description \| The total value of customize product conversions that occurred offline \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Customize product value (offline) |
| Description | The total value of customize product conversions that occurred offline |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| conversion_values_donate_total** \| \| --- \| \| \\| Field label \\| Donate value (total) \\| \\| --- \\| --- \\| \\| Description \\| The total value of donate conversions \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Donate value (total) \| \| Description \| The total value of donate conversions \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| conversion_values_donate_total** |
| \| Field label \| Donate value (total) \| \| --- \| --- \| \| Description \| The total value of donate conversions \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Donate value (total) |
| Description | The total value of donate conversions |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| conversion_values_donate_website** \| \| --- \| \| \\| Field label \\| Donate value (website) \\| \\| --- \\| --- \\| \\| Description \\| The total value of donate conversions that occurred on your website \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Donate value (website) \| \| Description \| The total value of donate conversions that occurred on your website \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| conversion_values_donate_website** |
| \| Field label \| Donate value (website) \| \| --- \| --- \| \| Description \| The total value of donate conversions that occurred on your website \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Donate value (website) |
| Description | The total value of donate conversions that occurred on your website |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| conversion_values_donate_on_facebook** \| \| --- \| \| \\| Field label \\| Donate value (on facebook) \\| \\| --- \\| --- \\| \\| Description \\| The total value of on-Facebook donations that occurred within a Facebook-owned property (such as Pages or Messenger) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Donate value (on facebook) \| \| Description \| The total value of on-Facebook donations that occurred within a Facebook-owned property (such as Pages or Messenger) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| conversion_values_donate_on_facebook** |
| \| Field label \| Donate value (on facebook) \| \| --- \| --- \| \| Description \| The total value of on-Facebook donations that occurred within a Facebook-owned property (such as Pages or Messenger) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Donate value (on facebook) |
| Description | The total value of on-Facebook donations that occurred within a Facebook-owned property (such as Pages or Messenger) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| conversion_values_donate_mobile_app** \| \| --- \| \| \\| Field label \\| Donate value (mobile app) \\| \\| --- \\| --- \\| \\| Description \\| The total value of donate conversions that occurred on your mobile app \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Donate value (mobile app) \| \| Description \| The total value of donate conversions that occurred on your mobile app \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| conversion_values_donate_mobile_app** |
| \| Field label \| Donate value (mobile app) \| \| --- \| --- \| \| Description \| The total value of donate conversions that occurred on your mobile app \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Donate value (mobile app) |
| Description | The total value of donate conversions that occurred on your mobile app |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| conversion_values_donate_offline** \| \| --- \| \| \\| Field label \\| Donate value (offline) \\| \\| --- \\| --- \\| \\| Description \\| The total value of donate conversions that occurred offline \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Donate value (offline) \| \| Description \| The total value of donate conversions that occurred offline \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| conversion_values_donate_offline** |
| \| Field label \| Donate value (offline) \| \| --- \| --- \| \| Description \| The total value of donate conversions that occurred offline \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Donate value (offline) |
| Description | The total value of donate conversions that occurred offline |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| conversion_values_find_location_total** \| \| --- \| \| \\| Field label \\| Find location value (total) \\| \\| --- \\| --- \\| \\| Description \\| The total value of find location conversions \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Find location value (total) \| \| Description \| The total value of find location conversions \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| conversion_values_find_location_total** |
| \| Field label \| Find location value (total) \| \| --- \| --- \| \| Description \| The total value of find location conversions \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Find location value (total) |
| Description | The total value of find location conversions |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| conversion_values_find_location_website** \| \| --- \| \| \\| Field label \\| Find location value (website) \\| \\| --- \\| --- \\| \\| Description \\| The total value of find location conversions that occurred on your website \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Find location value (website) \| \| Description \| The total value of find location conversions that occurred on your website \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| conversion_values_find_location_website** |
| \| Field label \| Find location value (website) \| \| --- \| --- \| \| Description \| The total value of find location conversions that occurred on your website \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Find location value (website) |
| Description | The total value of find location conversions that occurred on your website |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| conversion_values_find_location_mobile_app** \| \| --- \| \| \\| Field label \\| Find location value (mobile app) \\| \\| --- \\| --- \\| \\| Description \\| The total value of find location conversions that occurred on your mobile app \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Find location value (mobile app) \| \| Description \| The total value of find location conversions that occurred on your mobile app \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| conversion_values_find_location_mobile_app** |
| \| Field label \| Find location value (mobile app) \| \| --- \| --- \| \| Description \| The total value of find location conversions that occurred on your mobile app \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Find location value (mobile app) |
| Description | The total value of find location conversions that occurred on your mobile app |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| conversion_values_find_location_offline** \| \| --- \| \| \\| Field label \\| Find location value (offline) \\| \\| --- \\| --- \\| \\| Description \\| The total value of find location conversions that occurred offline \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Find location value (offline) \| \| Description \| The total value of find location conversions that occurred offline \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| conversion_values_find_location_offline** |
| \| Field label \| Find location value (offline) \| \| --- \| --- \| \| Description \| The total value of find location conversions that occurred offline \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Find location value (offline) |
| Description | The total value of find location conversions that occurred offline |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| conversion_values_schedule_total** \| \| --- \| \| \\| Field label \\| Schedule value (total) \\| \\| --- \\| --- \\| \\| Description \\| The total value of schedule conversions \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Schedule value (total) \| \| Description \| The total value of schedule conversions \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| conversion_values_schedule_total** |
| \| Field label \| Schedule value (total) \| \| --- \| --- \| \| Description \| The total value of schedule conversions \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Schedule value (total) |
| Description | The total value of schedule conversions |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| conversion_values_schedule_website** \| \| --- \| \| \\| Field label \\| Schedule value (website) \\| \\| --- \\| --- \\| \\| Description \\| The total value of schedule conversions that occurred on your website \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Schedule value (website) \| \| Description \| The total value of schedule conversions that occurred on your website \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| conversion_values_schedule_website** |
| \| Field label \| Schedule value (website) \| \| --- \| --- \| \| Description \| The total value of schedule conversions that occurred on your website \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Schedule value (website) |
| Description | The total value of schedule conversions that occurred on your website |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| conversion_values_schedule_mobile_app** \| \| --- \| \| \\| Field label \\| Schedule value (mobile app) \\| \\| --- \\| --- \\| \\| Description \\| The total value of schedule conversions that occurred on your mobile app \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Schedule value (mobile app) \| \| Description \| The total value of schedule conversions that occurred on your mobile app \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| conversion_values_schedule_mobile_app** |
| \| Field label \| Schedule value (mobile app) \| \| --- \| --- \| \| Description \| The total value of schedule conversions that occurred on your mobile app \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Schedule value (mobile app) |
| Description | The total value of schedule conversions that occurred on your mobile app |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| conversion_values_schedule_offline** \| \| --- \| \| \\| Field label \\| Schedule value (offline) \\| \\| --- \\| --- \\| \\| Description \\| The total value of schedule conversions that occurred offline \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Schedule value (offline) \| \| Description \| The total value of schedule conversions that occurred offline \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| conversion_values_schedule_offline** |
| \| Field label \| Schedule value (offline) \| \| --- \| --- \| \| Description \| The total value of schedule conversions that occurred offline \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Schedule value (offline) |
| Description | The total value of schedule conversions that occurred offline |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| conversion_values_start_trial_total** \| \| --- \| \| \\| Field label \\| Start trial value (total) \\| \\| --- \\| --- \\| \\| Description \\| The total value of start trial conversions \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Start trial value (total) \| \| Description \| The total value of start trial conversions \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| conversion_values_start_trial_total** |
| \| Field label \| Start trial value (total) \| \| --- \| --- \| \| Description \| The total value of start trial conversions \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Start trial value (total) |
| Description | The total value of start trial conversions |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| conversion_values_start_trial_website** \| \| --- \| \| \\| Field label \\| Start trial value (website) \\| \\| --- \\| --- \\| \\| Description \\| The total value of start trial conversions that occurred on your website \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Start trial value (website) \| \| Description \| The total value of start trial conversions that occurred on your website \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| conversion_values_start_trial_website** |
| \| Field label \| Start trial value (website) \| \| --- \| --- \| \| Description \| The total value of start trial conversions that occurred on your website \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Start trial value (website) |
| Description | The total value of start trial conversions that occurred on your website |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| conversion_values_start_trial_mobile_app** \| \| --- \| \| \\| Field label \\| Start trial value (mobile app) \\| \\| --- \\| --- \\| \\| Description \\| The total value of start trial conversions that occurred on your mobile app \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Start trial value (mobile app) \| \| Description \| The total value of start trial conversions that occurred on your mobile app \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| conversion_values_start_trial_mobile_app** |
| \| Field label \| Start trial value (mobile app) \| \| --- \| --- \| \| Description \| The total value of start trial conversions that occurred on your mobile app \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Start trial value (mobile app) |
| Description | The total value of start trial conversions that occurred on your mobile app |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| conversion_values_start_trial_offline** \| \| --- \| \| \\| Field label \\| Start trial value (offline) \\| \\| --- \\| --- \\| \\| Description \\| The total value of start trial conversions that occurred offline \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Start trial value (offline) \| \| Description \| The total value of start trial conversions that occurred offline \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| conversion_values_start_trial_offline** |
| \| Field label \| Start trial value (offline) \| \| --- \| --- \| \| Description \| The total value of start trial conversions that occurred offline \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Start trial value (offline) |
| Description | The total value of start trial conversions that occurred offline |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| conversion_values_submit_application_total** \| \| --- \| \| \\| Field label \\| Submit application value (total) \\| \\| --- \\| --- \\| \\| Description \\| The total value of applications submitted tracked with the conversions objective \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Submit application value (total) \| \| Description \| The total value of applications submitted tracked with the conversions objective \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| conversion_values_submit_application_total** |
| \| Field label \| Submit application value (total) \| \| --- \| --- \| \| Description \| The total value of applications submitted tracked with the conversions objective \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Submit application value (total) |
| Description | The total value of applications submitted tracked with the conversions objective |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| conversion_values_submit_application_website** \| \| --- \| \| \\| Field label \\| Submit application value (website) \\| \\| --- \\| --- \\| \\| Description \\| The total value of submit application conversions that occurred on your website \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Submit application value (website) \| \| Description \| The total value of submit application conversions that occurred on your website \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| conversion_values_submit_application_website** |
| \| Field label \| Submit application value (website) \| \| --- \| --- \| \| Description \| The total value of submit application conversions that occurred on your website \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Submit application value (website) |
| Description | The total value of submit application conversions that occurred on your website |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| conversion_values_submit_application_mobile_app** \| \| --- \| \| \\| Field label \\| Submit application value (mobile app) \\| \\| --- \\| --- \\| \\| Description \\| The total value of submit application conversions that occurred on your mobile app \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Submit application value (mobile app) \| \| Description \| The total value of submit application conversions that occurred on your mobile app \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| conversion_values_submit_application_mobile_app** |
| \| Field label \| Submit application value (mobile app) \| \| --- \| --- \| \| Description \| The total value of submit application conversions that occurred on your mobile app \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Submit application value (mobile app) |
| Description | The total value of submit application conversions that occurred on your mobile app |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| conversion_values_submit_application_offline** \| \| --- \| \| \\| Field label \\| Submit application value (offline) \\| \\| --- \\| --- \\| \\| Description \\| The total value of submit application conversions that occurred offline \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Submit application value (offline) \| \| Description \| The total value of submit application conversions that occurred offline \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| conversion_values_submit_application_offline** |
| \| Field label \| Submit application value (offline) \| \| --- \| --- \| \| Description \| The total value of submit application conversions that occurred offline \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Submit application value (offline) |
| Description | The total value of submit application conversions that occurred offline |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| conversion_values_subscribe_total** \| \| --- \| \| \\| Field label \\| Subscribe value (total) \\| \\| --- \\| --- \\| \\| Description \\| The total value of subscribe conversions \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Subscribe value (total) \| \| Description \| The total value of subscribe conversions \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| conversion_values_subscribe_total** |
| \| Field label \| Subscribe value (total) \| \| --- \| --- \| \| Description \| The total value of subscribe conversions \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Subscribe value (total) |
| Description | The total value of subscribe conversions |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| conversion_values_subscribe_website** \| \| --- \| \| \\| Field label \\| Subscribe value (website) \\| \\| --- \\| --- \\| \\| Description \\| The total value of subscribe conversions that occurred on your website \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Subscribe value (website) \| \| Description \| The total value of subscribe conversions that occurred on your website \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| conversion_values_subscribe_website** |
| \| Field label \| Subscribe value (website) \| \| --- \| --- \| \| Description \| The total value of subscribe conversions that occurred on your website \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Subscribe value (website) |
| Description | The total value of subscribe conversions that occurred on your website |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| conversion_values_subscribe_mobile_app** \| \| --- \| \| \\| Field label \\| Subscribe value (mobile app) \\| \\| --- \\| --- \\| \\| Description \\| The total value of subscribe conversions on your mobile app \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Subscribe value (mobile app) \| \| Description \| The total value of subscribe conversions on your mobile app \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| conversion_values_subscribe_mobile_app** |
| \| Field label \| Subscribe value (mobile app) \| \| --- \| --- \| \| Description \| The total value of subscribe conversions on your mobile app \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Subscribe value (mobile app) |
| Description | The total value of subscribe conversions on your mobile app |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| conversion_values_subscribe_offline** \| \| --- \| \| \\| Field label \\| Subscribe value (offline) \\| \\| --- \\| --- \\| \\| Description \\| The total value of subscribe conversions that occurred offline \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Subscribe value (offline) \| \| Description \| The total value of subscribe conversions that occurred offline \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| conversion_values_subscribe_offline** |
| \| Field label \| Subscribe value (offline) \| \| --- \| --- \| \| Description \| The total value of subscribe conversions that occurred offline \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Subscribe value (offline) |
| Description | The total value of subscribe conversions that occurred offline |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |

### STANDARD EVENTS

| \| conversions_ad_click_mobile_app** \| \| --- \| \| \\| Field label \\| Ad click (mobile app) \\| \\| --- \\| --- \\| \\| Description \\| The number of in-app ad click events that occurred on your mobile app and are attributed to your ads, based on information received from your Facebook SDK \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Ad click (mobile app) \| \| Description \| The number of in-app ad click events that occurred on your mobile app and are attributed to your ads, based on information received from your Facebook SDK \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| --- |
| conversions_ad_click_mobile_app** |
| \| Field label \| Ad click (mobile app) \| \| --- \| --- \| \| Description \| The number of in-app ad click events that occurred on your mobile app and are attributed to your ads, based on information received from your Facebook SDK \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Ad click (mobile app) |
| Description | The number of in-app ad click events that occurred on your mobile app and are attributed to your ads, based on information received from your Facebook SDK |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversions_ad_impression_mobile_app** \| \| --- \| \| \\| Field label \\| Ad impression (mobile app) \\| \\| --- \\| --- \\| \\| Description \\| The number of in-app ad impression events that occurred on your mobile app and are attributed to your ads, based on information received from your Facebook SDK \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Ad impression (mobile app) \| \| Description \| The number of in-app ad impression events that occurred on your mobile app and are attributed to your ads, based on information received from your Facebook SDK \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversions_ad_impression_mobile_app** |
| \| Field label \| Ad impression (mobile app) \| \| --- \| --- \| \| Description \| The number of in-app ad impression events that occurred on your mobile app and are attributed to your ads, based on information received from your Facebook SDK \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Ad impression (mobile app) |
| Description | The number of in-app ad impression events that occurred on your mobile app and are attributed to your ads, based on information received from your Facebook SDK |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversions_contact_total** \| \| --- \| \| \\| Field label \\| Contact (total) \\| \\| --- \\| --- \\| \\| Description \\| The number of contact events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Contact (total) \| \| Description \| The number of contact events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversions_contact_total** |
| \| Field label \| Contact (total) \| \| --- \| --- \| \| Description \| The number of contact events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Contact (total) |
| Description | The number of contact events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversions_contact_website** \| \| --- \| \| \\| Field label \\| Contact (website) \\| \\| --- \\| --- \\| \\| Description \\| The number of contact events that occurred on your website and are attributed to your ads, based on information received from your Facebook pixel \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Contact (website) \| \| Description \| The number of contact events that occurred on your website and are attributed to your ads, based on information received from your Facebook pixel \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversions_contact_website** |
| \| Field label \| Contact (website) \| \| --- \| --- \| \| Description \| The number of contact events that occurred on your website and are attributed to your ads, based on information received from your Facebook pixel \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Contact (website) |
| Description | The number of contact events that occurred on your website and are attributed to your ads, based on information received from your Facebook pixel |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversions_contact_mobile_app** \| \| --- \| \| \\| Field label \\| Contact (mobile app) \\| \\| --- \\| --- \\| \\| Description \\| The number of contact events that occurred on your mobile app and are attributed to your ads, based on information received from your Facebook SDK \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Contact (mobile app) \| \| Description \| The number of contact events that occurred on your mobile app and are attributed to your ads, based on information received from your Facebook SDK \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversions_contact_mobile_app** |
| \| Field label \| Contact (mobile app) \| \| --- \| --- \| \| Description \| The number of contact events that occurred on your mobile app and are attributed to your ads, based on information received from your Facebook SDK \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Contact (mobile app) |
| Description | The number of contact events that occurred on your mobile app and are attributed to your ads, based on information received from your Facebook SDK |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversions_contact_offline** \| \| --- \| \| \\| Field label \\| Contact (offline) \\| \\| --- \\| --- \\| \\| Description \\| The number of contact events that occurred offline and are attributed to your ads, based on information received from your offline event set \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Contact (offline) \| \| Description \| The number of contact events that occurred offline and are attributed to your ads, based on information received from your offline event set \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversions_contact_offline** |
| \| Field label \| Contact (offline) \| \| --- \| --- \| \| Description \| The number of contact events that occurred offline and are attributed to your ads, based on information received from your offline event set \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Contact (offline) |
| Description | The number of contact events that occurred offline and are attributed to your ads, based on information received from your offline event set |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversions_customize_product_total** \| \| --- \| \| \\| Field label \\| Customize product (total) \\| \\| --- \\| --- \\| \\| Description \\| The number of customize product events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Customize product (total) \| \| Description \| The number of customize product events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversions_customize_product_total** |
| \| Field label \| Customize product (total) \| \| --- \| --- \| \| Description \| The number of customize product events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Customize product (total) |
| Description | The number of customize product events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversions_customize_product_website** \| \| --- \| \| \\| Field label \\| Customize product (website) \\| \\| --- \\| --- \\| \\| Description \\| The number of customize product events that occurred on your website and are attributed to your ads, based on information received from your Facebook pixel \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Customize product (website) \| \| Description \| The number of customize product events that occurred on your website and are attributed to your ads, based on information received from your Facebook pixel \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversions_customize_product_website** |
| \| Field label \| Customize product (website) \| \| --- \| --- \| \| Description \| The number of customize product events that occurred on your website and are attributed to your ads, based on information received from your Facebook pixel \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Customize product (website) |
| Description | The number of customize product events that occurred on your website and are attributed to your ads, based on information received from your Facebook pixel |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversions_customize_product_mobile_app** \| \| --- \| \| \\| Field label \\| Customize product (mobile app) \\| \\| --- \\| --- \\| \\| Description \\| The number of customize product events that occurred on your mobile app and are attributed to your ads, based on information received from your Facebook SDK \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Customize product (mobile app) \| \| Description \| The number of customize product events that occurred on your mobile app and are attributed to your ads, based on information received from your Facebook SDK \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversions_customize_product_mobile_app** |
| \| Field label \| Customize product (mobile app) \| \| --- \| --- \| \| Description \| The number of customize product events that occurred on your mobile app and are attributed to your ads, based on information received from your Facebook SDK \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Customize product (mobile app) |
| Description | The number of customize product events that occurred on your mobile app and are attributed to your ads, based on information received from your Facebook SDK |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversions_customize_product_offline** \| \| --- \| \| \\| Field label \\| Customize product (offline) \\| \\| --- \\| --- \\| \\| Description \\| The number of customize product events that occurred offline and are attributed to your ads, based on information received from your offline event set \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Customize product (offline) \| \| Description \| The number of customize product events that occurred offline and are attributed to your ads, based on information received from your offline event set \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversions_customize_product_offline** |
| \| Field label \| Customize product (offline) \| \| --- \| --- \| \| Description \| The number of customize product events that occurred offline and are attributed to your ads, based on information received from your offline event set \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Customize product (offline) |
| Description | The number of customize product events that occurred offline and are attributed to your ads, based on information received from your offline event set |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversions_donate_total** \| \| --- \| \| \\| Field label \\| Donate (total) \\| \\| --- \\| --- \\| \\| Description \\| The number of donate events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Donate (total) \| \| Description \| The number of donate events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversions_donate_total** |
| \| Field label \| Donate (total) \| \| --- \| --- \| \| Description \| The number of donate events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Donate (total) |
| Description | The number of donate events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversions_donate_website** \| \| --- \| \| \\| Field label \\| Donate (website) \\| \\| --- \\| --- \\| \\| Description \\| The number of donate events that occurred on your website and are attributed to your ads, based on information received from your Facebook pixel \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Donate (website) \| \| Description \| The number of donate events that occurred on your website and are attributed to your ads, based on information received from your Facebook pixel \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversions_donate_website** |
| \| Field label \| Donate (website) \| \| --- \| --- \| \| Description \| The number of donate events that occurred on your website and are attributed to your ads, based on information received from your Facebook pixel \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Donate (website) |
| Description | The number of donate events that occurred on your website and are attributed to your ads, based on information received from your Facebook pixel |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversions_donate_on_facebook** \| \| --- \| \| \\| Field label \\| Donate (on facebook) \\| \\| --- \\| --- \\| \\| Description \\| The number of donate events that occurred within a Facebook-owned property (such as Pages or Messenger) and are attributed to your ads \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Donate (on facebook) \| \| Description \| The number of donate events that occurred within a Facebook-owned property (such as Pages or Messenger) and are attributed to your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversions_donate_on_facebook** |
| \| Field label \| Donate (on facebook) \| \| --- \| --- \| \| Description \| The number of donate events that occurred within a Facebook-owned property (such as Pages or Messenger) and are attributed to your ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Donate (on facebook) |
| Description | The number of donate events that occurred within a Facebook-owned property (such as Pages or Messenger) and are attributed to your ads |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversions_donate_mobile_app** \| \| --- \| \| \\| Field label \\| Donate (mobile app) \\| \\| --- \\| --- \\| \\| Description \\| The number of donate events that occurred on your mobile app and are attributed to your ads, based on information received from your Facebook SDK \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Donate (mobile app) \| \| Description \| The number of donate events that occurred on your mobile app and are attributed to your ads, based on information received from your Facebook SDK \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversions_donate_mobile_app** |
| \| Field label \| Donate (mobile app) \| \| --- \| --- \| \| Description \| The number of donate events that occurred on your mobile app and are attributed to your ads, based on information received from your Facebook SDK \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Donate (mobile app) |
| Description | The number of donate events that occurred on your mobile app and are attributed to your ads, based on information received from your Facebook SDK |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversions_donate_offline** \| \| --- \| \| \\| Field label \\| Donate (offline) \\| \\| --- \\| --- \\| \\| Description \\| The number of donate events that occurred offline and are attributed to your ads, based on information received from your offline event set \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Donate (offline) \| \| Description \| The number of donate events that occurred offline and are attributed to your ads, based on information received from your offline event set \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversions_donate_offline** |
| \| Field label \| Donate (offline) \| \| --- \| --- \| \| Description \| The number of donate events that occurred offline and are attributed to your ads, based on information received from your offline event set \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Donate (offline) |
| Description | The number of donate events that occurred offline and are attributed to your ads, based on information received from your offline event set |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversions_find_location_total** \| \| --- \| \| \\| Field label \\| Find location (total) \\| \\| --- \\| --- \\| \\| Description \\| The number of find location events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Find location (total) \| \| Description \| The number of find location events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversions_find_location_total** |
| \| Field label \| Find location (total) \| \| --- \| --- \| \| Description \| The number of find location events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Find location (total) |
| Description | The number of find location events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversions_find_location_website** \| \| --- \| \| \\| Field label \\| Find location (website) \\| \\| --- \\| --- \\| \\| Description \\| The number of find location events that occurred on your website and are attributed to your ads, based on information received from your Facebook pixel \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Find location (website) \| \| Description \| The number of find location events that occurred on your website and are attributed to your ads, based on information received from your Facebook pixel \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversions_find_location_website** |
| \| Field label \| Find location (website) \| \| --- \| --- \| \| Description \| The number of find location events that occurred on your website and are attributed to your ads, based on information received from your Facebook pixel \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Find location (website) |
| Description | The number of find location events that occurred on your website and are attributed to your ads, based on information received from your Facebook pixel |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversions_find_location_mobile_app** \| \| --- \| \| \\| Field label \\| Find location (mobile app) \\| \\| --- \\| --- \\| \\| Description \\| The number of find location events that occurred on your mobile app and are attributed to your ads, based on information received from your Facebook SDK \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Find location (mobile app) \| \| Description \| The number of find location events that occurred on your mobile app and are attributed to your ads, based on information received from your Facebook SDK \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversions_find_location_mobile_app** |
| \| Field label \| Find location (mobile app) \| \| --- \| --- \| \| Description \| The number of find location events that occurred on your mobile app and are attributed to your ads, based on information received from your Facebook SDK \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Find location (mobile app) |
| Description | The number of find location events that occurred on your mobile app and are attributed to your ads, based on information received from your Facebook SDK |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversions_find_location_offline** \| \| --- \| \| \\| Field label \\| Find location (offline) \\| \\| --- \\| --- \\| \\| Description \\| The number of find location events that occurred offline and are attributed to your ads, based on information received from your offline event set \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Find location (offline) \| \| Description \| The number of find location events that occurred offline and are attributed to your ads, based on information received from your offline event set \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversions_find_location_offline** |
| \| Field label \| Find location (offline) \| \| --- \| --- \| \| Description \| The number of find location events that occurred offline and are attributed to your ads, based on information received from your offline event set \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Find location (offline) |
| Description | The number of find location events that occurred offline and are attributed to your ads, based on information received from your offline event set |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversions_schedule_total** \| \| --- \| \| \\| Field label \\| Schedule (total) \\| \\| --- \\| --- \\| \\| Description \\| The number of schedule events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Schedule (total) \| \| Description \| The number of schedule events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversions_schedule_total** |
| \| Field label \| Schedule (total) \| \| --- \| --- \| \| Description \| The number of schedule events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Schedule (total) |
| Description | The number of schedule events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversions_schedule_website** \| \| --- \| \| \\| Field label \\| Schedule (website) \\| \\| --- \\| --- \\| \\| Description \\| The number of schedule events that occurred on your website and are attributed to your ads, based on information received from your Facebook pixel \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Schedule (website) \| \| Description \| The number of schedule events that occurred on your website and are attributed to your ads, based on information received from your Facebook pixel \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversions_schedule_website** |
| \| Field label \| Schedule (website) \| \| --- \| --- \| \| Description \| The number of schedule events that occurred on your website and are attributed to your ads, based on information received from your Facebook pixel \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Schedule (website) |
| Description | The number of schedule events that occurred on your website and are attributed to your ads, based on information received from your Facebook pixel |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversions_schedule_mobile_app** \| \| --- \| \| \\| Field label \\| Schedule (mobile app) \\| \\| --- \\| --- \\| \\| Description \\| The number of schedule events that occurred on your mobile app and are attributed to your ads, based on information received from your Facebook SDK \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Schedule (mobile app) \| \| Description \| The number of schedule events that occurred on your mobile app and are attributed to your ads, based on information received from your Facebook SDK \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversions_schedule_mobile_app** |
| \| Field label \| Schedule (mobile app) \| \| --- \| --- \| \| Description \| The number of schedule events that occurred on your mobile app and are attributed to your ads, based on information received from your Facebook SDK \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Schedule (mobile app) |
| Description | The number of schedule events that occurred on your mobile app and are attributed to your ads, based on information received from your Facebook SDK |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversions_schedule_offline** \| \| --- \| \| \\| Field label \\| Schedule (offline) \\| \\| --- \\| --- \\| \\| Description \\| The number of schedule events that occurred offline and are attributed to your ads, based on information received from your offline event set \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Schedule (offline) \| \| Description \| The number of schedule events that occurred offline and are attributed to your ads, based on information received from your offline event set \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversions_schedule_offline** |
| \| Field label \| Schedule (offline) \| \| --- \| --- \| \| Description \| The number of schedule events that occurred offline and are attributed to your ads, based on information received from your offline event set \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Schedule (offline) |
| Description | The number of schedule events that occurred offline and are attributed to your ads, based on information received from your offline event set |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversions_start_trial_total** \| \| --- \| \| \\| Field label \\| Start trial (total) \\| \\| --- \\| --- \\| \\| Description \\| The number of start trial events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Start trial (total) \| \| Description \| The number of start trial events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversions_start_trial_total** |
| \| Field label \| Start trial (total) \| \| --- \| --- \| \| Description \| The number of start trial events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Start trial (total) |
| Description | The number of start trial events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversions_start_trial_website** \| \| --- \| \| \\| Field label \\| Start trial (website) \\| \\| --- \\| --- \\| \\| Description \\| The number of start trial events that occurred on your website and are attributed to your ads, based on information received from your Facebook pixel \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Start trial (website) \| \| Description \| The number of start trial events that occurred on your website and are attributed to your ads, based on information received from your Facebook pixel \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversions_start_trial_website** |
| \| Field label \| Start trial (website) \| \| --- \| --- \| \| Description \| The number of start trial events that occurred on your website and are attributed to your ads, based on information received from your Facebook pixel \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Start trial (website) |
| Description | The number of start trial events that occurred on your website and are attributed to your ads, based on information received from your Facebook pixel |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversions_start_trial_mobile_app** \| \| --- \| \| \\| Field label \\| Start trial (mobile app) \\| \\| --- \\| --- \\| \\| Description \\| The number of start trial events that occurred on your mobile app and are attributed to your ads, based on information received from your Facebook SDK \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Start trial (mobile app) \| \| Description \| The number of start trial events that occurred on your mobile app and are attributed to your ads, based on information received from your Facebook SDK \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversions_start_trial_mobile_app** |
| \| Field label \| Start trial (mobile app) \| \| --- \| --- \| \| Description \| The number of start trial events that occurred on your mobile app and are attributed to your ads, based on information received from your Facebook SDK \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Start trial (mobile app) |
| Description | The number of start trial events that occurred on your mobile app and are attributed to your ads, based on information received from your Facebook SDK |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversions_start_trial_offline** \| \| --- \| \| \\| Field label \\| Start trial (offline) \\| \\| --- \\| --- \\| \\| Description \\| The number of start trial events that occurred offline and are attributed to your ads, based on information received from your offline event set \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Start trial (offline) \| \| Description \| The number of start trial events that occurred offline and are attributed to your ads, based on information received from your offline event set \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversions_start_trial_offline** |
| \| Field label \| Start trial (offline) \| \| --- \| --- \| \| Description \| The number of start trial events that occurred offline and are attributed to your ads, based on information received from your offline event set \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Start trial (offline) |
| Description | The number of start trial events that occurred offline and are attributed to your ads, based on information received from your offline event set |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversions_submit_application_total** \| \| --- \| \| \\| Field label \\| Submit application (total) \\| \\| --- \\| --- \\| \\| Description \\| The number of submit application events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Submit application (total) \| \| Description \| The number of submit application events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversions_submit_application_total** |
| \| Field label \| Submit application (total) \| \| --- \| --- \| \| Description \| The number of submit application events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Submit application (total) |
| Description | The number of submit application events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversions_submit_application_website** \| \| --- \| \| \\| Field label \\| Submit application (website) \\| \\| --- \\| --- \\| \\| Description \\| The number of submit application events that occurred on your website and are attributed to your ads, based on information received from your Facebook pixel \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Submit application (website) \| \| Description \| The number of submit application events that occurred on your website and are attributed to your ads, based on information received from your Facebook pixel \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversions_submit_application_website** |
| \| Field label \| Submit application (website) \| \| --- \| --- \| \| Description \| The number of submit application events that occurred on your website and are attributed to your ads, based on information received from your Facebook pixel \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Submit application (website) |
| Description | The number of submit application events that occurred on your website and are attributed to your ads, based on information received from your Facebook pixel |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversions_submit_application_mobile_app** \| \| --- \| \| \\| Field label \\| Submit application (mobile app) \\| \\| --- \\| --- \\| \\| Description \\| The number of submit application events that occurred on your mobile app and are attributed to your ads, based on information received from your Facebook SDK \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Submit application (mobile app) \| \| Description \| The number of submit application events that occurred on your mobile app and are attributed to your ads, based on information received from your Facebook SDK \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversions_submit_application_mobile_app** |
| \| Field label \| Submit application (mobile app) \| \| --- \| --- \| \| Description \| The number of submit application events that occurred on your mobile app and are attributed to your ads, based on information received from your Facebook SDK \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Submit application (mobile app) |
| Description | The number of submit application events that occurred on your mobile app and are attributed to your ads, based on information received from your Facebook SDK |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversions_submit_application_offline** \| \| --- \| \| \\| Field label \\| Submit application (offline) \\| \\| --- \\| --- \\| \\| Description \\| The number of submit application events that occurred offline and are attributed to your ads, based on information received from your offline event set \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Submit application (offline) \| \| Description \| The number of submit application events that occurred offline and are attributed to your ads, based on information received from your offline event set \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversions_submit_application_offline** |
| \| Field label \| Submit application (offline) \| \| --- \| --- \| \| Description \| The number of submit application events that occurred offline and are attributed to your ads, based on information received from your offline event set \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Submit application (offline) |
| Description | The number of submit application events that occurred offline and are attributed to your ads, based on information received from your offline event set |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversions_subscribe_total** \| \| --- \| \| \\| Field label \\| Subscribe (total) \\| \\| --- \\| --- \\| \\| Description \\| The number of subscribe events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Subscribe (total) \| \| Description \| The number of subscribe events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversions_subscribe_total** |
| \| Field label \| Subscribe (total) \| \| --- \| --- \| \| Description \| The number of subscribe events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Subscribe (total) |
| Description | The number of subscribe events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversions_subscribe_website** \| \| --- \| \| \\| Field label \\| Subscribe (website) \\| \\| --- \\| --- \\| \\| Description \\| The number of subscribe events that occurred on your website and are attributed to your ads, based on information received from your Facebook pixel \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Subscribe (website) \| \| Description \| The number of subscribe events that occurred on your website and are attributed to your ads, based on information received from your Facebook pixel \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversions_subscribe_website** |
| \| Field label \| Subscribe (website) \| \| --- \| --- \| \| Description \| The number of subscribe events that occurred on your website and are attributed to your ads, based on information received from your Facebook pixel \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Subscribe (website) |
| Description | The number of subscribe events that occurred on your website and are attributed to your ads, based on information received from your Facebook pixel |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversions_subscribe_mobile_app** \| \| --- \| \| \\| Field label \\| Subscribe (mobile app) \\| \\| --- \\| --- \\| \\| Description \\| The number of subscribe events that occurred on your mobile app and are attributed to your ads, based on information received from your Facebook SDK \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Subscribe (mobile app) \| \| Description \| The number of subscribe events that occurred on your mobile app and are attributed to your ads, based on information received from your Facebook SDK \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversions_subscribe_mobile_app** |
| \| Field label \| Subscribe (mobile app) \| \| --- \| --- \| \| Description \| The number of subscribe events that occurred on your mobile app and are attributed to your ads, based on information received from your Facebook SDK \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Subscribe (mobile app) |
| Description | The number of subscribe events that occurred on your mobile app and are attributed to your ads, based on information received from your Facebook SDK |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversions_subscribe_offline** \| \| --- \| \| \\| Field label \\| Subscribe (offline) \\| \\| --- \\| --- \\| \\| Description \\| The number of subscribe events that occurred offline and are attributed to your ads, based on information received from your offline event set \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Subscribe (offline) \| \| Description \| The number of subscribe events that occurred offline and are attributed to your ads, based on information received from your offline event set \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversions_subscribe_offline** |
| \| Field label \| Subscribe (offline) \| \| --- \| --- \| \| Description \| The number of subscribe events that occurred offline and are attributed to your ads, based on information received from your offline event set \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Subscribe (offline) |
| Description | The number of subscribe events that occurred offline and are attributed to your ads, based on information received from your offline event set |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |

### TIME

| \| today** \| \| --- \| \| \\| Field label \\| Today \\| \\| --- \\| --- \\| \\| Description \\| Today's date, e.g. 2017-01-31 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \\| Destinations \\| API, Data warehouse \\| \| \| Field label \| Today \| \| Description \| Today's date, e.g. 2017-01-31 \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| \| Destinations \| API, Data warehouse \| |
| --- |
| today** |
| \| Field label \| Today \| \| --- \| --- \| \| Description \| Today's date, e.g. 2017-01-31 \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| \| Destinations \| API, Data warehouse \| |
| Field label | Today |
| Description | Today's date, e.g. 2017-01-31 |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| Destinations | API, Data warehouse |
| \| Year** \| \| --- \| \| \\| Field label \\| Year \\| \\| --- \\| --- \\| \\| Description \\| Year, e.g. 2017 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.year](/apidocs/field-data-types#time) \\| \| \| Field label \| Year \| \| Description \| Year, e.g. 2017 \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| |
| Year** |
| \| Field label \| Year \| \| --- \| --- \| \| Description \| Year, e.g. 2017 \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| |
| Field label | Year |
| Description | Year, e.g. 2017 |
| Field type | dimension |
| Data type | [string.time.year](/apidocs/field-data-types#time) |
| \| YearOfISOweek** \| \| --- \| \| \\| Field label \\| Year of week (Mon-Sun) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.year](/apidocs/field-data-types#time) \\| \| \| Field label \| Year of week (Mon-Sun) \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| |
| YearOfISOweek** |
| \| Field label \| Year of week (Mon-Sun) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| |
| Field label | Year of week (Mon-Sun) |
| Field type | dimension |
| Data type | [string.time.year](/apidocs/field-data-types#time) |
| \| Yearofweek** \| \| --- \| \| \\| Field label \\| Year of week (Sun-Sat) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.year](/apidocs/field-data-types#time) \\| \| \| Field label \| Year of week (Sun-Sat) \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| |
| Yearofweek** |
| \| Field label \| Year of week (Sun-Sat) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| |
| Field label | Year of week (Sun-Sat) |
| Field type | dimension |
| Data type | [string.time.year](/apidocs/field-data-types#time) |
| \| Yearmonth** \| \| --- \| \| \\| Field label \\| Year & month \\| \\| --- \\| --- \\| \\| Description \\| Year and month, e.g. 2017\\\|06 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.yearmonth](/apidocs/field-data-types#time) \\| \| \| Field label \| Year & month \| \| Description \| Year and month, e.g. 2017\\|06 \| \| Field type \| dimension \| \| Data type \| [string.time.yearmonth](/apidocs/field-data-types#time) \| |
| Yearmonth** |
| \| Field label \| Year & month \| \| --- \| --- \| \| Description \| Year and month, e.g. 2017\\|06 \| \| Field type \| dimension \| \| Data type \| [string.time.yearmonth](/apidocs/field-data-types#time) \| |
| Field label | Year & month |
| Description | Year and month, e.g. 2017\|06 |
| Field type | dimension |
| Data type | [string.time.yearmonth](/apidocs/field-data-types#time) |
| \| Yearweekiso** \| \| --- \| \| \\| Field label \\| Year & week (Mon-Sun) \\| \\| --- \\| --- \\| \\| Description \\| Year and week for ISO weeks, e.g. 2017\\\|08 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.yearweekiso](/apidocs/field-data-types#time) \\| \| \| Field label \| Year & week (Mon-Sun) \| \| Description \| Year and week for ISO weeks, e.g. 2017\\|08 \| \| Field type \| dimension \| \| Data type \| [string.time.yearweekiso](/apidocs/field-data-types#time) \| |
| Yearweekiso** |
| \| Field label \| Year & week (Mon-Sun) \| \| --- \| --- \| \| Description \| Year and week for ISO weeks, e.g. 2017\\|08 \| \| Field type \| dimension \| \| Data type \| [string.time.yearweekiso](/apidocs/field-data-types#time) \| |
| Field label | Year & week (Mon-Sun) |
| Description | Year and week for ISO weeks, e.g. 2017\|08 |
| Field type | dimension |
| Data type | [string.time.yearweekiso](/apidocs/field-data-types#time) |
| \| Yearweek** \| \| --- \| \| \\| Field label \\| Year & week (Sun-Sat) \\| \\| --- \\| --- \\| \\| Description \\| Year and week for US weeks, e.g. 2017\\\|08 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.yearweek](/apidocs/field-data-types#time) \\| \| \| Field label \| Year & week (Sun-Sat) \| \| Description \| Year and week for US weeks, e.g. 2017\\|08 \| \| Field type \| dimension \| \| Data type \| [string.time.yearweek](/apidocs/field-data-types#time) \| |
| Yearweek** |
| \| Field label \| Year & week (Sun-Sat) \| \| --- \| --- \| \| Description \| Year and week for US weeks, e.g. 2017\\|08 \| \| Field type \| dimension \| \| Data type \| [string.time.yearweek](/apidocs/field-data-types#time) \| |
| Field label | Year & week (Sun-Sat) |
| Description | Year and week for US weeks, e.g. 2017\|08 |
| Field type | dimension |
| Data type | [string.time.yearweek](/apidocs/field-data-types#time) |
| \| Quarter** \| \| --- \| \| \\| Field label \\| Quarter \\| \\| --- \\| --- \\| \\| Description \\| Quarter, e.g. 1 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.quarter](/apidocs/field-data-types#time) \\| \| \| Field label \| Quarter \| \| Description \| Quarter, e.g. 1 \| \| Field type \| dimension \| \| Data type \| [string.time.quarter](/apidocs/field-data-types#time) \| |
| Quarter** |
| \| Field label \| Quarter \| \| --- \| --- \| \| Description \| Quarter, e.g. 1 \| \| Field type \| dimension \| \| Data type \| [string.time.quarter](/apidocs/field-data-types#time) \| |
| Field label | Quarter |
| Description | Quarter, e.g. 1 |
| Field type | dimension |
| Data type | [string.time.quarter](/apidocs/field-data-types#time) |
| \| Month** \| \| --- \| \| \\| Field label \\| Month \\| \\| --- \\| --- \\| \\| Description \\| Month, e.g. 6 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.month](/apidocs/field-data-types#time) \\| \| \| Field label \| Month \| \| Description \| Month, e.g. 6 \| \| Field type \| dimension \| \| Data type \| [string.time.month](/apidocs/field-data-types#time) \| |
| Month** |
| \| Field label \| Month \| \| --- \| --- \| \| Description \| Month, e.g. 6 \| \| Field type \| dimension \| \| Data type \| [string.time.month](/apidocs/field-data-types#time) \| |
| Field label | Month |
| Description | Month, e.g. 6 |
| Field type | dimension |
| Data type | [string.time.month](/apidocs/field-data-types#time) |
| \| weekiso** \| \| --- \| \| \\| Field label \\| Week (Mon-Sun) \\| \\| --- \\| --- \\| \\| Description \\| ISO week number, e.g. 51 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.weekiso](/apidocs/field-data-types#time) \\| \| \| Field label \| Week (Mon-Sun) \| \| Description \| ISO week number, e.g. 51 \| \| Field type \| dimension \| \| Data type \| [string.time.weekiso](/apidocs/field-data-types#time) \| |
| weekiso** |
| \| Field label \| Week (Mon-Sun) \| \| --- \| --- \| \| Description \| ISO week number, e.g. 51 \| \| Field type \| dimension \| \| Data type \| [string.time.weekiso](/apidocs/field-data-types#time) \| |
| Field label | Week (Mon-Sun) |
| Description | ISO week number, e.g. 51 |
| Field type | dimension |
| Data type | [string.time.weekiso](/apidocs/field-data-types#time) |
| \| week** \| \| --- \| \| \\| Field label \\| Week (Sun-Sat) \\| \\| --- \\| --- \\| \\| Description \\| US week number, e.g. 51 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.week](/apidocs/field-data-types#time) \\| \| \| Field label \| Week (Sun-Sat) \| \| Description \| US week number, e.g. 51 \| \| Field type \| dimension \| \| Data type \| [string.time.week](/apidocs/field-data-types#time) \| |
| week** |
| \| Field label \| Week (Sun-Sat) \| \| --- \| --- \| \| Description \| US week number, e.g. 51 \| \| Field type \| dimension \| \| Data type \| [string.time.week](/apidocs/field-data-types#time) \| |
| Field label | Week (Sun-Sat) |
| Description | US week number, e.g. 51 |
| Field type | dimension |
| Data type | [string.time.week](/apidocs/field-data-types#time) |
| \| Dayofweek** \| \| --- \| \| \\| Field label \\| Day of week \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.dayofweek](/apidocs/field-data-types#time) \\| \| \| Field label \| Day of week \| \| Field type \| dimension \| \| Data type \| [string.time.dayofweek](/apidocs/field-data-types#time) \| |
| Dayofweek** |
| \| Field label \| Day of week \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.dayofweek](/apidocs/field-data-types#time) \| |
| Field label | Day of week |
| Field type | dimension |
| Data type | [string.time.dayofweek](/apidocs/field-data-types#time) |
| \| Date** \| \| --- \| \| \\| Field label \\| Date \\| \\| --- \\| --- \\| \\| Description \\| Date, e.g. 2017-01-31 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| Date \| \| Description \| Date, e.g. 2017-01-31 \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Date** |
| \| Field label \| Date \| \| --- \| --- \| \| Description \| Date, e.g. 2017-01-31 \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Field label | Date |
| Description | Date, e.g. 2017-01-31 |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| \| hourly_stats_aggregated_by_advertiser_time_zone** \| \| --- \| \| \\| Field label \\| Hour (advert account time zone) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.hour](/apidocs/field-data-types#time) \\| \| \| Field label \| Hour (advert account time zone) \| \| Field type \| dimension \| \| Data type \| [string.time.hour](/apidocs/field-data-types#time) \| |
| hourly_stats_aggregated_by_advertiser_time_zone** |
| \| Field label \| Hour (advert account time zone) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.hour](/apidocs/field-data-types#time) \| |
| Field label | Hour (advert account time zone) |
| Field type | dimension |
| Data type | [string.time.hour](/apidocs/field-data-types#time) |
| \| hourly_stats_aggregated_by_audience_time_zone** \| \| --- \| \| \\| Field label \\| Hour (viewer's time zone) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.hour](/apidocs/field-data-types#time) \\| \| \| Field label \| Hour (viewer's time zone) \| \| Field type \| dimension \| \| Data type \| [string.time.hour](/apidocs/field-data-types#time) \| |
| hourly_stats_aggregated_by_audience_time_zone** |
| \| Field label \| Hour (viewer's time zone) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.hour](/apidocs/field-data-types#time) \| |
| Field label | Hour (viewer's time zone) |
| Field type | dimension |
| Data type | [string.time.hour](/apidocs/field-data-types#time) |

### USER

| \| Gender** \| \| --- \| \| \\| Field label \\| Gender \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.person.gender](/apidocs/field-data-types#person) \\| \| \| Field label \| Gender \| \| Field type \| dimension \| \| Data type \| [string.person.gender](/apidocs/field-data-types#person) \| |
| --- |
| Gender** |
| \| Field label \| Gender \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.person.gender](/apidocs/field-data-types#person) \| |
| Field label | Gender |
| Field type | dimension |
| Data type | [string.person.gender](/apidocs/field-data-types#person) |
| \| Age** \| \| --- \| \| \\| Field label \\| Age \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.person.age](/apidocs/field-data-types#person) \\| \| \| Field label \| Age \| \| Field type \| dimension \| \| Data type \| [string.person.age](/apidocs/field-data-types#person) \| |
| Age** |
| \| Field label \| Age \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.person.age](/apidocs/field-data-types#person) \| |
| Field label | Age |
| Field type | dimension |
| Data type | [string.person.age](/apidocs/field-data-types#person) |
| \| Countryname** \| \| --- \| \| \\| Field label \\| Country \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.geo.country](/apidocs/field-data-types#geographical) \\| \| \| Field label \| Country \| \| Field type \| dimension \| \| Data type \| [string.geo.country](/apidocs/field-data-types#geographical) \| |
| Countryname** |
| \| Field label \| Country \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.geo.country](/apidocs/field-data-types#geographical) \| |
| Field label | Country |
| Field type | dimension |
| Data type | [string.geo.country](/apidocs/field-data-types#geographical) |
| \| Country** \| \| --- \| \| \\| Field label \\| Country code \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.geo.country.twolettercode](/apidocs/field-data-types#geographical) \\| \| \| Field label \| Country code \| \| Field type \| dimension \| \| Data type \| [string.geo.country.twolettercode](/apidocs/field-data-types#geographical) \| |
| Country** |
| \| Field label \| Country code \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.geo.country.twolettercode](/apidocs/field-data-types#geographical) \| |
| Field label | Country code |
| Field type | dimension |
| Data type | [string.geo.country.twolettercode](/apidocs/field-data-types#geographical) |
| \| Region** \| \| --- \| \| \\| Field label \\| Region \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.geo.region](/apidocs/field-data-types#geographical) \\| \| \| Field label \| Region \| \| Field type \| dimension \| \| Data type \| [string.geo.region](/apidocs/field-data-types#geographical) \| |
| Region** |
| \| Field label \| Region \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.geo.region](/apidocs/field-data-types#geographical) \| |
| Field label | Region |
| Field type | dimension |
| Data type | [string.geo.region](/apidocs/field-data-types#geographical) |
| \| dma** \| \| --- \| \| \\| Field label \\| DMA \\| \\| --- \\| --- \\| \\| Description \\| Designated Market Area \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.geo.region](/apidocs/field-data-types#geographical) \\| \| \| Field label \| DMA \| \| Description \| Designated Market Area \| \| Field type \| dimension \| \| Data type \| [string.geo.region](/apidocs/field-data-types#geographical) \| |
| dma** |
| \| Field label \| DMA \| \| --- \| --- \| \| Description \| Designated Market Area \| \| Field type \| dimension \| \| Data type \| [string.geo.region](/apidocs/field-data-types#geographical) \| |
| Field label | DMA |
| Description | Designated Market Area |
| Field type | dimension |
| Data type | [string.geo.region](/apidocs/field-data-types#geographical) |
| \| user_segment_key** \| \| --- \| \| \\| Field label \\| Audience type \\| \\| --- \\| --- \\| \\| Description \\| The audience type for Advantage+ Shopping Campaigns. Values may be 'prospecting', 'existing', 'unknown' or 'uncategorized'. This breakdown only works with Advantage+ Shopping Campaigns \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Audience type \| \| Description \| The audience type for Advantage+ Shopping Campaigns. Values may be 'prospecting', 'existing', 'unknown' or 'uncategorized'. This breakdown only works with Advantage+ Shopping Campaigns \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| user_segment_key** |
| \| Field label \| Audience type \| \| --- \| --- \| \| Description \| The audience type for Advantage+ Shopping Campaigns. Values may be 'prospecting', 'existing', 'unknown' or 'uncategorized'. This breakdown only works with Advantage+ Shopping Campaigns \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Audience type |
| Description | The audience type for Advantage+ Shopping Campaigns. Values may be 'prospecting', 'existing', 'unknown' or 'uncategorized'. This breakdown only works with Advantage+ Shopping Campaigns |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |

### WEBSITE (FACEBOOK PIXEL)

| \| offsite_conversions** \| \| --- \| \| \\| Field label \\| Website conversions \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Website conversions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| --- |
| offsite_conversions** |
| \| Field label \| Website conversions \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Website conversions |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| offsite_conversion_rate** \| \| --- \| \| \\| Field label \\| Website conversion rate \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Website conversion rate \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| offsite_conversion_rate** |
| \| Field label \| Website conversion rate \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Website conversion rate |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| offsite_conversions_fb_pixel_add_payment_info** \| \| --- \| \| \\| Field label \\| Website adds of payment info \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Website adds of payment info \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| offsite_conversions_fb_pixel_add_payment_info** |
| \| Field label \| Website adds of payment info \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Website adds of payment info |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| offsite_conversions_fb_pixel_add_to_wishlist** \| \| --- \| \| \\| Field label \\| Website adds to wishlist \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Website adds to wishlist \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| offsite_conversions_fb_pixel_add_to_wishlist** |
| \| Field label \| Website adds to wishlist \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Website adds to wishlist |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| offsite_conversions_fb_pixel_complete_registration** \| \| --- \| \| \\| Field label \\| Website registrations completed \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Website registrations completed \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| offsite_conversions_fb_pixel_complete_registration** |
| \| Field label \| Website registrations completed \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Website registrations completed |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| offsite_conversions_fb_pixel_custom** \| \| --- \| \| \\| Field label \\| Website custom conversions \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Website custom conversions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| offsite_conversions_fb_pixel_custom** |
| \| Field label \| Website custom conversions \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Website custom conversions |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| offsite_conversions_fb_pixel_initiate_checkout** \| \| --- \| \| \\| Field label \\| Website checkouts initiated \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Website checkouts initiated \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| offsite_conversions_fb_pixel_initiate_checkout** |
| \| Field label \| Website checkouts initiated \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Website checkouts initiated |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| offsite_conversions_fb_pixel_lead** \| \| --- \| \| \\| Field label \\| Website leads \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Website leads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| offsite_conversions_fb_pixel_lead** |
| \| Field label \| Website leads \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Website leads |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| offsite_conversions_fb_pixel_purchase** \| \| --- \| \| \\| Field label \\| Website purchases \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Website purchases \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| offsite_conversions_fb_pixel_purchase** |
| \| Field label \| Website purchases \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Website purchases |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| offsite_conversions_fb_pixel_search** \| \| --- \| \| \\| Field label \\| Website searches \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Website searches \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| offsite_conversions_fb_pixel_search** |
| \| Field label \| Website searches \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Website searches |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| offsite_conversions_fb_pixel_view_content** \| \| --- \| \| \\| Field label \\| Website content views \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Website content views \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| offsite_conversions_fb_pixel_view_content** |
| \| Field label \| Website content views \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Website content views |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| offsite_conversions_fb_pixel_add_to_cart** \| \| --- \| \| \\| Field label \\| Website adds to cart \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Website adds to cart \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| offsite_conversions_fb_pixel_add_to_cart** |
| \| Field label \| Website adds to cart \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Website adds to cart |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| landing_page_views** \| \| --- \| \| \\| Field label \\| Landing page views \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Landing page views \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| landing_page_views** |
| \| Field label \| Landing page views \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Landing page views |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |

### WEBSITE (FACEBOOK PIXEL) COST

| \| cost_per_website_conversion** \| \| --- \| \| \\| Field label \\| Cost per website conversion \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per website conversion \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| --- |
| cost_per_website_conversion** |
| \| Field label \| Cost per website conversion \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost per website conversion |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| cost_per_website_add_payment_info** \| \| --- \| \| \\| Field label \\| Cost per website add of payment info \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per website add of payment info \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cost_per_website_add_payment_info** |
| \| Field label \| Cost per website add of payment info \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost per website add of payment info |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| cost_per_website_add_to_cart** \| \| --- \| \| \\| Field label \\| Cost per website add to cart \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per website add to cart \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cost_per_website_add_to_cart** |
| \| Field label \| Cost per website add to cart \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost per website add to cart |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| cost_per_website_add_to_wishlist** \| \| --- \| \| \\| Field label \\| Cost per website add to wishlist \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per website add to wishlist \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cost_per_website_add_to_wishlist** |
| \| Field label \| Cost per website add to wishlist \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost per website add to wishlist |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| cost_per_website_complete_registration** \| \| --- \| \| \\| Field label \\| Cost per website registration completed \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per website registration completed \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cost_per_website_complete_registration** |
| \| Field label \| Cost per website registration completed \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost per website registration completed |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| cost_per_website_custom_conversion** \| \| --- \| \| \\| Field label \\| Cost per website custom conversion \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per website custom conversion \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cost_per_website_custom_conversion** |
| \| Field label \| Cost per website custom conversion \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost per website custom conversion |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| cost_per_offsite_conversions_fb_pixel_initiate_checkout** \| \| --- \| \| \\| Field label \\| Cost per website checkout initiated \\| \\| --- \\| --- \\| \\| Description \\| Cost per website checkout initiated \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per website checkout initiated \| \| Description \| Cost per website checkout initiated \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cost_per_offsite_conversions_fb_pixel_initiate_checkout** |
| \| Field label \| Cost per website checkout initiated \| \| --- \| --- \| \| Description \| Cost per website checkout initiated \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost per website checkout initiated |
| Description | Cost per website checkout initiated |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| cost_per_website_lead** \| \| --- \| \| \\| Field label \\| Cost per website lead \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per website lead \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cost_per_website_lead** |
| \| Field label \| Cost per website lead \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost per website lead |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| cost_per_website_purchase** \| \| --- \| \| \\| Field label \\| Cost per website purchase \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per website purchase \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cost_per_website_purchase** |
| \| Field label \| Cost per website purchase \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost per website purchase |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| cost_per_website_search** \| \| --- \| \| \\| Field label \\| Cost per website search \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per website search \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cost_per_website_search** |
| \| Field label \| Cost per website search \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost per website search |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| cost_per_website_view_content** \| \| --- \| \| \\| Field label \\| Cost per website content views \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per website content views \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cost_per_website_view_content** |
| \| Field label \| Cost per website content views \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost per website content views |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| cost_per_landing_page_view** \| \| --- \| \| \\| Field label \\| Cost per landing page view \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost per landing page view \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cost_per_landing_page_view** |
| \| Field label \| Cost per landing page view \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost per landing page view |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |

### WEBSITE CONVERSION VALUE (FACEBOOK PIXEL)

| \| offsite_conversion_value** \| \| --- \| \| \\| Field label \\| Website conversion value \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Website conversion value \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| --- |
| offsite_conversion_value** |
| \| Field label \| Website conversion value \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Website conversion value |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| website_purchase_roas_perc** \| \| --- \| \| \\| Field label \\| Website purchase ROAS % \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.percentage](/apidocs/field-data-types#number) \\| \\| Destinations \\| API, Data warehouse, Google Sheets \\| \| \| Field label \| Website purchase ROAS % \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| \| Destinations \| API, Data warehouse, Google Sheets \| |
| website_purchase_roas_perc** |
| \| Field label \| Website purchase ROAS % \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| \| Destinations \| API, Data warehouse, Google Sheets \| |
| Field label | Website purchase ROAS % |
| Field type | metric |
| Data type | [float.number.percentage](/apidocs/field-data-types#number) |
| Destinations | API, Data warehouse, Google Sheets |
| \| website_purchase_roas** \| \| --- \| \| \\| Field label \\| Website purchase ROAS \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Website purchase ROAS \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| website_purchase_roas** |
| \| Field label \| Website purchase ROAS \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Website purchase ROAS |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| offsite_conversion_value_fb_pixel_add_payment_info** \| \| --- \| \| \\| Field label \\| Website adds of payment info conversion value \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Website adds of payment info conversion value \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| offsite_conversion_value_fb_pixel_add_payment_info** |
| \| Field label \| Website adds of payment info conversion value \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Website adds of payment info conversion value |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| offsite_conversion_value_fb_pixel_add_to_cart** \| \| --- \| \| \\| Field label \\| Website adds to cart conversion value \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Website adds to cart conversion value \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| offsite_conversion_value_fb_pixel_add_to_cart** |
| \| Field label \| Website adds to cart conversion value \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Website adds to cart conversion value |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| offsite_conversion_value_fb_pixel_add_to_wishlist** \| \| --- \| \| \\| Field label \\| Website adds to wishlist conversion value \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Website adds to wishlist conversion value \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| offsite_conversion_value_fb_pixel_add_to_wishlist** |
| \| Field label \| Website adds to wishlist conversion value \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Website adds to wishlist conversion value |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| offsite_conversion_value_fb_pixel_complete_registration** \| \| --- \| \| \\| Field label \\| Website registrations completed conversion value \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Website registrations completed conversion value \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| offsite_conversion_value_fb_pixel_complete_registration** |
| \| Field label \| Website registrations completed conversion value \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Website registrations completed conversion value |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| offsite_conversion_value_fb_pixel_custom** \| \| --- \| \| \\| Field label \\| Website custom conversions value \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Website custom conversions value \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| offsite_conversion_value_fb_pixel_custom** |
| \| Field label \| Website custom conversions value \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Website custom conversions value |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| offsite_conversion_value_fb_pixel_initiate_checkout** \| \| --- \| \| \\| Field label \\| Website checkouts initiated conversion value \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Website checkouts initiated conversion value \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| offsite_conversion_value_fb_pixel_initiate_checkout** |
| \| Field label \| Website checkouts initiated conversion value \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Website checkouts initiated conversion value |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| offsite_conversion_value_fb_pixel_lead** \| \| --- \| \| \\| Field label \\| Website leads conversion value \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Website leads conversion value \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| offsite_conversion_value_fb_pixel_lead** |
| \| Field label \| Website leads conversion value \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Website leads conversion value |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| offsite_conversion_value_fb_pixel_purchase** \| \| --- \| \| \\| Field label \\| Website purchases conversion value \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Website purchases conversion value \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| offsite_conversion_value_fb_pixel_purchase** |
| \| Field label \| Website purchases conversion value \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Website purchases conversion value |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| offsite_conversion_value_fb_pixel_search** \| \| --- \| \| \\| Field label \\| Website searches conversion value \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Website searches conversion value \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| offsite_conversion_value_fb_pixel_search** |
| \| Field label \| Website searches conversion value \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Website searches conversion value |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| offsite_conversion_value_fb_pixel_view_content** \| \| --- \| \| \\| Field label \\| Website content views conversion value \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Website content views conversion value \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| offsite_conversion_value_fb_pixel_view_content** |
| \| Field label \| Website content views conversion value \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Website content views conversion value |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |