Meta is making changes to remove support for Nielsen’s Designated Market Area (DMA) and replace it with Comscore Market instead. See Meta's announcement about this changeover.
To support this change, we have made the following updates to the Facebook Ads data source in Supermetrics.
New dimension
First, we have added a new demographic dimension, “Comscore market”. This dimension replaces the retired “DMA” dimension.
Deprecated dimension
We’ll also mark the “DMA” dimension as deprecated, and it will stop returning results on June 22, 2026. While including the “DMA” dimension won’t break your query, we recommend removing it or replacing it with the new “Comscore market” dimension.
We’re here for you
If you have any questions or concerns about this change, contact our support team.