---
title: "Facebook Ads connection guide"
slug: "facebook-ads-connection-guide"
description: "Connect your Facebook Ads data to Supermetrics with the right permissions. Follow our guide for seamless integration and reporting across platforms."
tags: ["Paid media"]
updated: 2026-05-06T11:44:23Z
published: 2026-05-06T13:25:57Z
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.supermetrics.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Facebook Ads connection guide

This guide contains all permissions and requirements for connecting your Facebook Ads data to Supermetrics.

You can connect to data sources from the [Data sources page on the Supermetrics Hub](https://hub.supermetrics.com/token-management). On the Hub, you can also [share an authentication link](/v1/docs/how-to-connect-to-data-sources-from-supermetrics-hub#share-authentication-link) to connect to a data source you don't have direct access to.

After you connect to the data source on the Hub, you can use the data source connection in [all available destinations](/v1/docs/facebook-ads-connection-guide#connection-instructions).

## Required permissions

Your Facebook Ads accounts need different types of access to pull different types of data. Make sure your accounts have the right permissions before going ahead.

Your Facebook account needs:

- **Employee** access with the **View performance** option enabled, or **Ad account analyst** access to an ad account.
- If you're using [the new Pages experience](https://www.facebook.com/business/help/2752670058165459?id=418112142508425), your account needs partial access to the linked Facebook account.

For access to Lead data, your account needs **Lead manager** or **Page admin** access.

## Connection instructions

When connecting to Facebook Ads, you need to log in to Facebook and select the accounts to use when prompted.

1. Select the Facebook Ads data source [on the Supermetrics Hub](https://hub.supermetrics.com/token-management) or in the data destination.
2. If prompted, choose to make this connection [shared or private](/v1/docs/about-shared-and-private-connections).
3. Click **Start**.
4. Either log in with a new Facebook account, or click **Continue as** to go ahead with the account you're already logged in to.
5. Select the Businesses and Pages you want to include in your reporting.
6. Review the permissions, and click **Save**.
7. Click **Got it**.
8. In your data destination, select the accounts to use in your reporting.

See detailed instructions on [how to connect to a data source from the Supermetrics Hub.](/v1/docs/how-to-connect-to-data-sources-from-supermetrics-hub)

You can also connect to Facebook Ads from these destinations:

- Google Sheets: [How to log in to a Supermetrics data source in Google Sheets](/v1/docs/how-to-connect-to-a-supermetrics-data-source-in-google-sheets)
- Data Studio: [How to connect data sources to Looker Studio](/v1/docs/how-to-connect-data-sources-to-looker-studio-formerly-data-studio)
- Excel: [How to connect data sources to Excel with Supermetrics](/v1/docs/how-to-connect-data-sources-to-excel-with-supermetrics)
- Power BI: [How to create your first Supermetrics query for Power BI](/v1/docs/how-to-create-your-first-supermetrics-query-for-power-bi)
- The Supermetrics API: [How to use the Query Manager](/v1/docs/how-to-use-the-query-manager)
- Data warehouse and cloud storage (Hub): [How to create a transfer](/v1/docs/how-to-create-a-transfer)
- BigQuery (marketplace): [How to create a BigQuery (marketplace) transfer](/v1/docs/how-to-create-a-bigquery-marketplace-transfer)

## More resources

- [Facebook Ads report building guide](/v1/docs/facebook-ads-report-building-guide)
- [Facebook Ads troubleshooting support articles](/v1/docs/facebook-ads)
- [How to reauthenticate a data source in Google Sheets, Looker Studio, Excel, or Power BI](/v1/docs/how-to-reauthenticate-a-data-source-connection-in-google-sheets-looker-studio-excel-power-bi-and-supermetrics-hub)
- [How to reauthenticate a data source in data warehouse, API, or cloud storage platform](/v1/docs/how-to-reauthenticate-a-data-source-connection-in-data-warehouse-destinations-or-the-supermetrics-api)
- [How to manage data source connections on the Supermetrics Hub](/v1/docs/how-to-reauthenticate-a-data-source-connection-in-data-warehouse-destinations-or-the-supermetrics-api)