---
title: "Everflow metrics and dimensions"
slug: "everflow-fields"
description: "Explore the Everflow metrics and dimensions available through Supermetrics. Find every data field you need to build your marketing reports."
updated: 2026-03-05T14:14:46Z
published: 2026-03-05T14:14:46Z
canonical: "docs.supermetrics.com/everflow-fields"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.supermetrics.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Everflow metrics and dimensions

> Supermetrics brings all your Everflow data into [Google Sheets](https://workspace.google.com/marketplace/app/supermetrics/523876908005), [Looker Studio](https://supermetrics.com/products/looker-studio), [Power BI](https://supermetrics.com/products/power-bi), [Excel](https://supermetrics.com/products/excel), [BigQuery](https://supermetrics.com/products/bigquery), [Snowflake](https://supermetrics.com/products/snowflake), [Redshift](https://supermetrics.com/products/amazon-redshift), [Azure](https://supermetrics.com/products/azure-synapse)

28 metrics45 dimensionsSearch fields

### ADVERTISER

| \| performance__advertiser_name \| \| --- \| \| \\| Field label \\| Advertiser name \\| \\| --- \\| --- \\| \\| Description \\| Advertiser name \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Advertiser name \| \| Description \| Advertiser name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| --- |
| performance__advertiser_name |
| \| Field label \| Advertiser name \| \| --- \| --- \| \| Description \| Advertiser name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Advertiser name |
| Description | Advertiser name |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| performance__advertiser_id \| \| --- \| \| \\| Field label \\| Advertiser ID \\| \\| --- \\| --- \\| \\| Description \\| Advertiser ID \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Advertiser ID \| \| Description \| Advertiser ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| performance__advertiser_id |
| \| Field label \| Advertiser ID \| \| --- \| --- \| \| Description \| Advertiser ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Advertiser ID |
| Description | Advertiser ID |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |

### CONVERSIONS

| \| performance__total_cv \| \| --- \| \| \\| Field label \\| Total CV \\| \\| --- \\| --- \\| \\| Description \\| Total conversions are the sum of view through conversions and base conversions \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Total CV \| \| Description \| Total conversions are the sum of view through conversions and base conversions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| --- |
| performance__total_cv |
| \| Field label \| Total CV \| \| --- \| --- \| \| Description \| Total conversions are the sum of view through conversions and base conversions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Total CV |
| Description | Total conversions are the sum of view through conversions and base conversions |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__cv \| \| --- \| \| \\| Field label \\| CV \\| \\| --- \\| --- \\| \\| Description \\| These are the total amount of base conversions \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| CV \| \| Description \| These are the total amount of base conversions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__cv |
| \| Field label \| CV \| \| --- \| --- \| \| Description \| These are the total amount of base conversions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | CV |
| Description | These are the total amount of base conversions |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__cvr \| \| --- \| \| \\| Field label \\| CVR \\| \\| --- \\| --- \\| \\| Description \\| Average number of conversions per click. (CV / total clicks) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.percentage](/apidocs/field-data-types#number) \\| \| \| Field label \| CVR \| \| Description \| Average number of conversions per click. (CV / total clicks) \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| |
| performance__cvr |
| \| Field label \| CVR \| \| --- \| --- \| \| Description \| Average number of conversions per click. (CV / total clicks) \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| |
| Field label | CVR |
| Description | Average number of conversions per click. (CV / total clicks) |
| Field type | metric |
| Data type | [float.number.percentage](/apidocs/field-data-types#number) |
| \| performance__view_through_cv \| \| --- \| \| \\| Field label \\| View through CV \\| \\| --- \\| --- \\| \\| Description \\| This is the number of conversions counted through view-through attribution \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| View through CV \| \| Description \| This is the number of conversions counted through view-through attribution \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__view_through_cv |
| \| Field label \| View through CV \| \| --- \| --- \| \| Description \| This is the number of conversions counted through view-through attribution \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | View through CV |
| Description | This is the number of conversions counted through view-through attribution |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__throttle \| \| --- \| \| \\| Field label \\| Throttle \\| \\| --- \\| --- \\| \\| Description \\| Invalid conversion scrub \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Throttle \| \| Description \| Invalid conversion scrub \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__throttle |
| \| Field label \| Throttle \| \| --- \| --- \| \| Description \| Invalid conversion scrub \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Throttle |
| Description | Invalid conversion scrub |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |

### COST

| \| performance__payout \| \| --- \| \| \\| Field label \\| Payout \\| \\| --- \\| --- \\| \\| Description \\| Payout owed to the partner or publishing source \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Payout \| \| Description \| Payout owed to the partner or publishing source \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| --- |
| performance__payout |
| \| Field label \| Payout \| \| --- \| --- \| \| Description \| Payout owed to the partner or publishing source \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Payout |
| Description | Payout owed to the partner or publishing source |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| performance__cpc \| \| --- \| \| \\| Field label \\| CPC \\| \\| --- \\| --- \\| \\| Description \\| Total cost (Payout) divided by the number of clicks. (Payout / total clicks) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| CPC \| \| Description \| Total cost (Payout) divided by the number of clicks. (Payout / total clicks) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| performance__cpc |
| \| Field label \| CPC \| \| --- \| --- \| \| Description \| Total cost (Payout) divided by the number of clicks. (Payout / total clicks) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | CPC |
| Description | Total cost (Payout) divided by the number of clicks. (Payout / total clicks) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| performance__cpm \| \| --- \| \| \\| Field label \\| CPM \\| \\| --- \\| --- \\| \\| Description \\| This is the payout per 1000 impressions delivered from an advertisement. ((Payout / impressions) * 1000) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| CPM \| \| Description \| This is the payout per 1000 impressions delivered from an advertisement. ((Payout / impressions) * 1000) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| performance__cpm |
| \| Field label \| CPM \| \| --- \| --- \| \| Description \| This is the payout per 1000 impressions delivered from an advertisement. ((Payout / impressions) * 1000) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | CPM |
| Description | This is the payout per 1000 impressions delivered from an advertisement. ((Payout / impressions) * 1000) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| performance__cpa \| \| --- \| \| \\| Field label \\| CPA \\| \\| --- \\| --- \\| \\| Description \\| Cost per action. (Payout / total conversions) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| CPA \| \| Description \| Cost per action. (Payout / total conversions) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| performance__cpa |
| \| Field label \| CPA \| \| --- \| --- \| \| Description \| Cost per action. (Payout / total conversions) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | CPA |
| Description | Cost per action. (Payout / total conversions) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |

### DATASOURCE

| \| dataSourceName \| \| --- \| \| \\| Field label \\| Data source \\| \\| --- \\| --- \\| \\| Description \\| The name of the source for this data, as listed on supermetrics.com/docs \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \\| Destinations \\| API, Data warehouse \\| \| \| Field label \| Data source \| \| Description \| The name of the source for this data, as listed on supermetrics.com/docs \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| Destinations \| API, Data warehouse \| |
| --- |
| dataSourceName |
| \| Field label \| Data source \| \| --- \| --- \| \| Description \| The name of the source for this data, as listed on supermetrics.com/docs \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| Destinations \| API, Data warehouse \| |
| Field label | Data source |
| Description | The name of the source for this data, as listed on supermetrics.com/docs |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| Destinations | API, Data warehouse |
| \| system_metadata.data_source_logins \| \| --- \| \| \\| Field label \\| Data source logins \\| \\| --- \\| --- \\| \\| Description \\| The data source login accounts that were used to authenticate against the data source \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \| \| Field label \| Data source logins \| \| Description \| The data source login accounts that were used to authenticate against the data source \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| system_metadata.data_source_logins |
| \| Field label \| Data source logins \| \| --- \| --- \| \| Description \| The data source login accounts that were used to authenticate against the data source \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| Field label | Data source logins |
| Description | The data source login accounts that were used to authenticate against the data source |
| Field type | dimension |
| Data type | [string.text.json](/apidocs/field-data-types#text) |
| \| system_metadata.data_source_login_owners \| \| --- \| \| \\| Field label \\| Data source login owners \\| \\| --- \\| --- \\| \\| Description \\| The Supermetrics users that created the data source login connections \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \| \| Field label \| Data source login owners \| \| Description \| The Supermetrics users that created the data source login connections \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| system_metadata.data_source_login_owners |
| \| Field label \| Data source login owners \| \| --- \| --- \| \| Description \| The Supermetrics users that created the data source login connections \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| Field label | Data source login owners |
| Description | The Supermetrics users that created the data source login connections |
| Field type | dimension |
| Data type | [string.text.json](/apidocs/field-data-types#text) |

### DELIVERY

| \| performance__impressions \| \| --- \| \| \\| Field label \\| Impressions \\| \\| --- \\| --- \\| \\| Description \\| Number of impressions \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Impressions \| \| Description \| Number of impressions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| --- |
| performance__impressions |
| \| Field label \| Impressions \| \| --- \| --- \| \| Description \| Number of impressions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Impressions |
| Description | Number of impressions |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__total_clicks \| \| --- \| \| \\| Field label \\| Clicks \\| \\| --- \\| --- \\| \\| Description \\| Total number of clicks \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Clicks \| \| Description \| Total number of clicks \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__total_clicks |
| \| Field label \| Clicks \| \| --- \| --- \| \| Description \| Total number of clicks \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Clicks |
| Description | Total number of clicks |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__ctr \| \| --- \| \| \\| Field label \\| CTR \\| \\| --- \\| --- \\| \\| Description \\| The amount of users that clicked on the advertisement, divided by the number of total users who viewed the advertising creative. (Total clicks / impressions) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| CTR \| \| Description \| The amount of users that clicked on the advertisement, divided by the number of total users who viewed the advertising creative. (Total clicks / impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| performance__ctr |
| \| Field label \| CTR \| \| --- \| --- \| \| Description \| The amount of users that clicked on the advertisement, divided by the number of total users who viewed the advertising creative. (Total clicks / impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | CTR |
| Description | The amount of users that clicked on the advertisement, divided by the number of total users who viewed the advertising creative. (Total clicks / impressions) |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| performance__gross_clicks \| \| --- \| \| \\| Field label \\| Gross clicks \\| \\| --- \\| --- \\| \\| Description \\| These are all clicks, including unique, duplicates and invalid \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Gross clicks \| \| Description \| These are all clicks, including unique, duplicates and invalid \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__gross_clicks |
| \| Field label \| Gross clicks \| \| --- \| --- \| \| Description \| These are all clicks, including unique, duplicates and invalid \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Gross clicks |
| Description | These are all clicks, including unique, duplicates and invalid |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__unique_clicks \| \| --- \| \| \\| Field label \\| Unique clicks \\| \\| --- \\| --- \\| \\| Description \\| Unique click is an approved click from a user \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Unique clicks \| \| Description \| Unique click is an approved click from a user \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__unique_clicks |
| \| Field label \| Unique clicks \| \| --- \| --- \| \| Description \| Unique click is an approved click from a user \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Unique clicks |
| Description | Unique click is an approved click from a user |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__duplicate_clicks \| \| --- \| \| \\| Field label \\| Duplicate clicks \\| \\| --- \\| --- \\| \\| Description \\| These are clicks that have been considered duplicates \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Duplicate clicks \| \| Description \| These are clicks that have been considered duplicates \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__duplicate_clicks |
| \| Field label \| Duplicate clicks \| \| --- \| --- \| \| Description \| These are clicks that have been considered duplicates \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Duplicate clicks |
| Description | These are clicks that have been considered duplicates |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__invalid_clicks \| \| --- \| \| \\| Field label \\| Invalid clicks \\| \\| --- \\| --- \\| \\| Description \\| Clicks that fail the offer for any reason \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Invalid clicks \| \| Description \| Clicks that fail the offer for any reason \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__invalid_clicks |
| \| Field label \| Invalid clicks \| \| --- \| --- \| \| Description \| Clicks that fail the offer for any reason \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Invalid clicks |
| Description | Clicks that fail the offer for any reason |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |

### EVENT

| \| performance__event_name \| \| --- \| \| \\| Field label \\| Event Name \\| \\| --- \\| --- \\| \\| Description \\| Event name \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Event Name \| \| Description \| Event name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| --- |
| performance__event_name |
| \| Field label \| Event Name \| \| --- \| --- \| \| Description \| Event name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Event Name |
| Description | Event name |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |

### EVENTS

| \| performance__events \| \| --- \| \| \\| Field label \\| Events \\| \\| --- \\| --- \\| \\| Description \\| These are any additional actions that you would like tracked \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Events \| \| Description \| These are any additional actions that you would like tracked \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| --- |
| performance__events |
| \| Field label \| Events \| \| --- \| --- \| \| Description \| These are any additional actions that you would like tracked \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Events |
| Description | These are any additional actions that you would like tracked |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| performance__view_through_events \| \| --- \| \| \\| Field label \\| View through events \\| \\| --- \\| --- \\| \\| Description \\| View through events \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| View through events \| \| Description \| View through events \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| performance__view_through_events |
| \| Field label \| View through events \| \| --- \| --- \| \| Description \| View through events \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | View through events |
| Description | View through events |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |

### MISC

| \| performance__sub1 \| \| --- \| \| \\| Field label \\| Sub1 \\| \\| --- \\| --- \\| \\| Description \\| Sub1 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Sub1 \| \| Description \| Sub1 \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| --- |
| performance__sub1 |
| \| Field label \| Sub1 \| \| --- \| --- \| \| Description \| Sub1 \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Sub1 |
| Description | Sub1 |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| performance__sub2 \| \| --- \| \| \\| Field label \\| Sub2 \\| \\| --- \\| --- \\| \\| Description \\| Sub2 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Sub2 \| \| Description \| Sub2 \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| performance__sub2 |
| \| Field label \| Sub2 \| \| --- \| --- \| \| Description \| Sub2 \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Sub2 |
| Description | Sub2 |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| performance__sub3 \| \| --- \| \| \\| Field label \\| Sub3 \\| \\| --- \\| --- \\| \\| Description \\| Sub3 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Sub3 \| \| Description \| Sub3 \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| performance__sub3 |
| \| Field label \| Sub3 \| \| --- \| --- \| \| Description \| Sub3 \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Sub3 |
| Description | Sub3 |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| performance__sub4 \| \| --- \| \| \\| Field label \\| Sub4 \\| \\| --- \\| --- \\| \\| Description \\| Sub4 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Sub4 \| \| Description \| Sub4 \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| performance__sub4 |
| \| Field label \| Sub4 \| \| --- \| --- \| \| Description \| Sub4 \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Sub4 |
| Description | Sub4 |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| performance__sub5 \| \| --- \| \| \\| Field label \\| Sub5 \\| \\| --- \\| --- \\| \\| Description \\| Sub5 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Sub5 \| \| Description \| Sub5 \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| performance__sub5 |
| \| Field label \| Sub5 \| \| --- \| --- \| \| Description \| Sub5 \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Sub5 |
| Description | Sub5 |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |

### OFFER

| \| performance__offer_name \| \| --- \| \| \\| Field label \\| Offer name \\| \\| --- \\| --- \\| \\| Description \\| Offer name \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Offer name \| \| Description \| Offer name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| --- |
| performance__offer_name |
| \| Field label \| Offer name \| \| --- \| --- \| \| Description \| Offer name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Offer name |
| Description | Offer name |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| performance__offer_id \| \| --- \| \| \\| Field label \\| Offer ID \\| \\| --- \\| --- \\| \\| Description \\| Offer ID \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Offer ID \| \| Description \| Offer ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| performance__offer_id |
| \| Field label \| Offer ID \| \| --- \| --- \| \| Description \| Offer ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Offer ID |
| Description | Offer ID |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| performance__offer_status \| \| --- \| \| \\| Field label \\| Offer status \\| \\| --- \\| --- \\| \\| Description \\| Offer status \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Offer status \| \| Description \| Offer status \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| performance__offer_status |
| \| Field label \| Offer status \| \| --- \| --- \| \| Description \| Offer status \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Offer status |
| Description | Offer status |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| performance__offer_group_name \| \| --- \| \| \\| Field label \\| Offer group \\| \\| --- \\| --- \\| \\| Description \\| Offer group \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Offer group \| \| Description \| Offer group \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| performance__offer_group_name |
| \| Field label \| Offer group \| \| --- \| --- \| \| Description \| Offer group \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Offer group |
| Description | Offer group |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| performance__category \| \| --- \| \| \\| Field label \\| Category \\| \\| --- \\| --- \\| \\| Description \\| Category \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Category \| \| Description \| Category \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| performance__category |
| \| Field label \| Category \| \| --- \| --- \| \| Description \| Category \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Category |
| Description | Category |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |

### PARTNER

| \| performance__affiliate_name \| \| --- \| \| \\| Field label \\| Partner name \\| \\| --- \\| --- \\| \\| Description \\| Partner name \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Partner name \| \| Description \| Partner name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| --- |
| performance__affiliate_name |
| \| Field label \| Partner name \| \| --- \| --- \| \| Description \| Partner name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Partner name |
| Description | Partner name |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| performance__affiliate_id \| \| --- \| \| \\| Field label \\| Partner ID \\| \\| --- \\| --- \\| \\| Description \\| Partner ID \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Partner ID \| \| Description \| Partner ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| performance__affiliate_id |
| \| Field label \| Partner ID \| \| --- \| --- \| \| Description \| Partner ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Partner ID |
| Description | Partner ID |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| performance__affiliate_status \| \| --- \| \| \\| Field label \\| Partner status \\| \\| --- \\| --- \\| \\| Description \\| Partner status \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Partner status \| \| Description \| Partner status \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| performance__affiliate_status |
| \| Field label \| Partner status \| \| --- \| --- \| \| Description \| Partner status \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Partner status |
| Description | Partner status |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| performance__affiliate_manager_name \| \| --- \| \| \\| Field label \\| Partner manager \\| \\| --- \\| --- \\| \\| Description \\| Partner manager \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Partner manager \| \| Description \| Partner manager \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| performance__affiliate_manager_name |
| \| Field label \| Partner manager \| \| --- \| --- \| \| Description \| Partner manager \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Partner manager |
| Description | Partner manager |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| performance__affiliate_manager_id \| \| --- \| \| \\| Field label \\| Partner manager ID \\| \\| --- \\| --- \\| \\| Description \\| Partner manager ID \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Partner manager ID \| \| Description \| Partner manager ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| performance__affiliate_manager_id |
| \| Field label \| Partner manager ID \| \| --- \| --- \| \| Description \| Partner manager ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Partner manager ID |
| Description | Partner manager ID |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |

### PROFIT

| \| performance__profit \| \| --- \| \| \\| Field label \\| Profit \\| \\| --- \\| --- \\| \\| Description \\| Revenue less payout \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Profit \| \| Description \| Revenue less payout \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| --- |
| performance__profit |
| \| Field label \| Profit \| \| --- \| --- \| \| Description \| Revenue less payout \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Profit |
| Description | Revenue less payout |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| performance__margin \| \| --- \| \| \\| Field label \\| Margin \\| \\| --- \\| --- \\| \\| Description \\| Difference between revenue and payout. (Profit / revenue) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.percentage](/apidocs/field-data-types#number) \\| \| \| Field label \| Margin \| \| Description \| Difference between revenue and payout. (Profit / revenue) \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| |
| performance__margin |
| \| Field label \| Margin \| \| --- \| --- \| \| Description \| Difference between revenue and payout. (Profit / revenue) \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| |
| Field label | Margin |
| Description | Difference between revenue and payout. (Profit / revenue) |
| Field type | metric |
| Data type | [float.number.percentage](/apidocs/field-data-types#number) |

### QUERY

| \| system_metadata.query_date_range_start \| \| --- \| \| \\| Field label \\| Start date \\| \\| --- \\| --- \\| \\| Description \\| The start date of the requested query \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| Start date \| \| Description \| The start date of the requested query \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| --- |
| system_metadata.query_date_range_start |
| \| Field label \| Start date \| \| --- \| --- \| \| Description \| The start date of the requested query \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Field label | Start date |
| Description | The start date of the requested query |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| \| system_metadata.query_date_range_end \| \| --- \| \| \\| Field label \\| End date \\| \\| --- \\| --- \\| \\| Description \\| The end date of the requested query \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| End date \| \| Description \| The end date of the requested query \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| system_metadata.query_date_range_end |
| \| Field label \| End date \| \| --- \| --- \| \| Description \| The end date of the requested query \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Field label | End date |
| Description | The end date of the requested query |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| \| system_metadata.query_timezone \| \| --- \| \| \\| Field label \\| Timezone \\| \\| --- \\| --- \\| \\| Description \\| The timezone that is supplied to the query \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.timezone](/apidocs/field-data-types#time) \\| \| \| Field label \| Timezone \| \| Description \| The timezone that is supplied to the query \| \| Field type \| dimension \| \| Data type \| [string.time.timezone](/apidocs/field-data-types#time) \| |
| system_metadata.query_timezone |
| \| Field label \| Timezone \| \| --- \| --- \| \| Description \| The timezone that is supplied to the query \| \| Field type \| dimension \| \| Data type \| [string.time.timezone](/apidocs/field-data-types#time) \| |
| Field label | Timezone |
| Description | The timezone that is supplied to the query |
| Field type | dimension |
| Data type | [string.time.timezone](/apidocs/field-data-types#time) |
| \| system_metadata.query_filters \| \| --- \| \| \\| Field label \\| Filters \\| \\| --- \\| --- \\| \\| Description \\| All filters used in the query \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \| \| Field label \| Filters \| \| Description \| All filters used in the query \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| system_metadata.query_filters |
| \| Field label \| Filters \| \| --- \| --- \| \| Description \| All filters used in the query \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| Field label | Filters |
| Description | All filters used in the query |
| Field type | dimension |
| Data type | [string.text.json](/apidocs/field-data-types#text) |
| \| system_metadata.query_date_start \| \| --- \| \| \\| Field label \\| Start \\| \\| --- \\| --- \\| \\| Description \\| When the query was started \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.datetime](/apidocs/field-data-types#time) \\| \| \| Field label \| Start \| \| Description \| When the query was started \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| |
| system_metadata.query_date_start |
| \| Field label \| Start \| \| --- \| --- \| \| Description \| When the query was started \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| |
| Field label | Start |
| Description | When the query was started |
| Field type | dimension |
| Data type | [string.time.datetime](/apidocs/field-data-types#time) |
| \| system_metadata.query_date_end \| \| --- \| \| \\| Field label \\| End \\| \\| --- \\| --- \\| \\| Description \\| When the query completed \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.datetime](/apidocs/field-data-types#time) \\| \| \| Field label \| End \| \| Description \| When the query completed \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| |
| system_metadata.query_date_end |
| \| Field label \| End \| \| --- \| --- \| \| Description \| When the query completed \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| |
| Field label | End |
| Description | When the query completed |
| Field type | dimension |
| Data type | [string.time.datetime](/apidocs/field-data-types#time) |
| \| system_metadata.query_duration \| \| --- \| \| \\| Field label \\| Duration \\| \\| --- \\| --- \\| \\| Description \\| The duration in seconds of the query \\| \\| Field type \\| dimension \\| \\| Data type \\| [int.duration.seconds](/apidocs/field-data-types#duration) \\| \| \| Field label \| Duration \| \| Description \| The duration in seconds of the query \| \| Field type \| dimension \| \| Data type \| [int.duration.seconds](/apidocs/field-data-types#duration) \| |
| system_metadata.query_duration |
| \| Field label \| Duration \| \| --- \| --- \| \| Description \| The duration in seconds of the query \| \| Field type \| dimension \| \| Data type \| [int.duration.seconds](/apidocs/field-data-types#duration) \| |
| Field label | Duration |
| Description | The duration in seconds of the query |
| Field type | dimension |
| Data type | [int.duration.seconds](/apidocs/field-data-types#duration) |
| \| system_metadata.query_accounts \| \| --- \| \| \\| Field label \\| Accounts \\| \\| --- \\| --- \\| \\| Description \\| A list of accounts of which the data was pulled from \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \| \| Field label \| Accounts \| \| Description \| A list of accounts of which the data was pulled from \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| system_metadata.query_accounts |
| \| Field label \| Accounts \| \| --- \| --- \| \| Description \| A list of accounts of which the data was pulled from \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| Field label | Accounts |
| Description | A list of accounts of which the data was pulled from |
| Field type | dimension |
| Data type | [string.text.json](/apidocs/field-data-types#text) |
| \| system_metadata.query_excluded_accounts \| \| --- \| \| \\| Field label \\| Excluded invalid accounts \\| \\| --- \\| --- \\| \\| Description \\| A list of unavailable accounts excluded from the query due to the "Exclude invalid accounts" setting \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \| \| Field label \| Excluded invalid accounts \| \| Description \| A list of unavailable accounts excluded from the query due to the "Exclude invalid accounts" setting \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| system_metadata.query_excluded_accounts |
| \| Field label \| Excluded invalid accounts \| \| --- \| --- \| \| Description \| A list of unavailable accounts excluded from the query due to the "Exclude invalid accounts" setting \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| Field label | Excluded invalid accounts |
| Description | A list of unavailable accounts excluded from the query due to the "Exclude invalid accounts" setting |
| Field type | dimension |
| Data type | [string.text.json](/apidocs/field-data-types#text) |

### REVENUE

| \| performance__revenue \| \| --- \| \| \\| Field label \\| Revenue \\| \\| --- \\| --- \\| \\| Description \\| Gross revenue payable by the advertiser, or reported to Everflow by your internal carts/tools if you are the advertiser \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Revenue \| \| Description \| Gross revenue payable by the advertiser, or reported to Everflow by your internal carts/tools if you are the advertiser \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| --- |
| performance__revenue |
| \| Field label \| Revenue \| \| --- \| --- \| \| Description \| Gross revenue payable by the advertiser, or reported to Everflow by your internal carts/tools if you are the advertiser \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Revenue |
| Description | Gross revenue payable by the advertiser, or reported to Everflow by your internal carts/tools if you are the advertiser |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| performance__gross_sales \| \| --- \| \| \\| Field label \\| Gross sales \\| \\| --- \\| --- \\| \\| Description \\| Sum of the data passed in the amount spot in the postback URL \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Gross sales \| \| Description \| Sum of the data passed in the amount spot in the postback URL \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| performance__gross_sales |
| \| Field label \| Gross sales \| \| --- \| --- \| \| Description \| Sum of the data passed in the amount spot in the postback URL \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Gross sales |
| Description | Sum of the data passed in the amount spot in the postback URL |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| performance__avg_sale_value \| \| --- \| \| \\| Field label \\| Avg sale value \\| \\| --- \\| --- \\| \\| Description \\| Average sale value. (Gross sales / total conversions) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Avg sale value \| \| Description \| Average sale value. (Gross sales / total conversions) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| performance__avg_sale_value |
| \| Field label \| Avg sale value \| \| --- \| --- \| \| Description \| Average sale value. (Gross sales / total conversions) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Avg sale value |
| Description | Average sale value. (Gross sales / total conversions) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| performance__roas \| \| --- \| \| \\| Field label \\| ROAS \\| \\| --- \\| --- \\| \\| Description \\| Gross sales divided by total revenue. (Gross sales / revenue) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| ROAS \| \| Description \| Gross sales divided by total revenue. (Gross sales / revenue) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| performance__roas |
| \| Field label \| ROAS \| \| --- \| --- \| \| Description \| Gross sales divided by total revenue. (Gross sales / revenue) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | ROAS |
| Description | Gross sales divided by total revenue. (Gross sales / revenue) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| performance__rpm \| \| --- \| \| \\| Field label \\| RPM \\| \\| --- \\| --- \\| \\| Description \\| Revenue per mille. (Revenue / impressions) * 1000) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| RPM \| \| Description \| Revenue per mille. (Revenue / impressions) * 1000) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| performance__rpm |
| \| Field label \| RPM \| \| --- \| --- \| \| Description \| Revenue per mille. (Revenue / impressions) * 1000) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | RPM |
| Description | Revenue per mille. (Revenue / impressions) * 1000) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| performance__epc \| \| --- \| \| \\| Field label \\| EPC \\| \\| --- \\| --- \\| \\| Description \\| Total earnings divided by the number of clicks. (Revenue / total clicks) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| EPC \| \| Description \| Total earnings divided by the number of clicks. (Revenue / total clicks) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| performance__epc |
| \| Field label \| EPC \| \| --- \| --- \| \| Description \| Total earnings divided by the number of clicks. (Revenue / total clicks) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | EPC |
| Description | Total earnings divided by the number of clicks. (Revenue / total clicks) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| performance__rpc \| \| --- \| \| \\| Field label \\| RPC \\| \\| --- \\| --- \\| \\| Description \\| Total revenue divided by the number of clicks. (Revenue / total clicks) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| RPC \| \| Description \| Total revenue divided by the number of clicks. (Revenue / total clicks) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| performance__rpc |
| \| Field label \| RPC \| \| --- \| --- \| \| Description \| Total revenue divided by the number of clicks. (Revenue / total clicks) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | RPC |
| Description | Total revenue divided by the number of clicks. (Revenue / total clicks) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| performance__rpa \| \| --- \| \| \\| Field label \\| RPA \\| \\| --- \\| --- \\| \\| Description \\| Total revenue for each conversion. (Revenue / total conversions) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| RPA \| \| Description \| Total revenue for each conversion. (Revenue / total conversions) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| performance__rpa |
| \| Field label \| RPA \| \| --- \| --- \| \| Description \| Total revenue for each conversion. (Revenue / total conversions) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | RPA |
| Description | Total revenue for each conversion. (Revenue / total conversions) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |

### TIME

| \| today \| \| --- \| \| \\| Field label \\| Today \\| \\| --- \\| --- \\| \\| Description \\| Today's date, e.g. 2017-01-31 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \\| Destinations \\| API, Data warehouse \\| \| \| Field label \| Today \| \| Description \| Today's date, e.g. 2017-01-31 \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| \| Destinations \| API, Data warehouse \| |
| --- |
| today |
| \| Field label \| Today \| \| --- \| --- \| \| Description \| Today's date, e.g. 2017-01-31 \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| \| Destinations \| API, Data warehouse \| |
| Field label | Today |
| Description | Today's date, e.g. 2017-01-31 |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| Destinations | API, Data warehouse |
| \| performance__year \| \| --- \| \| \\| Field label \\| Year \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.year](/apidocs/field-data-types#time) \\| \| \| Field label \| Year \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| |
| performance__year |
| \| Field label \| Year \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| |
| Field label | Year |
| Field type | dimension |
| Data type | [string.time.year](/apidocs/field-data-types#time) |
| \| performance__year_of_week \| \| --- \| \| \\| Field label \\| Year of week (Sun-Sat) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.year](/apidocs/field-data-types#time) \\| \| \| Field label \| Year of week (Sun-Sat) \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| |
| performance__year_of_week |
| \| Field label \| Year of week (Sun-Sat) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| |
| Field label | Year of week (Sun-Sat) |
| Field type | dimension |
| Data type | [string.time.year](/apidocs/field-data-types#time) |
| \| performance__year_of_week_iso \| \| --- \| \| \\| Field label \\| Year of week (Mon-Sun) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.year](/apidocs/field-data-types#time) \\| \| \| Field label \| Year of week (Mon-Sun) \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| |
| performance__year_of_week_iso |
| \| Field label \| Year of week (Mon-Sun) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| |
| Field label | Year of week (Mon-Sun) |
| Field type | dimension |
| Data type | [string.time.year](/apidocs/field-data-types#time) |
| \| performance__year_month \| \| --- \| \| \\| Field label \\| Year & month \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.yearmonth](/apidocs/field-data-types#time) \\| \| \| Field label \| Year & month \| \| Field type \| dimension \| \| Data type \| [string.time.yearmonth](/apidocs/field-data-types#time) \| |
| performance__year_month |
| \| Field label \| Year & month \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.yearmonth](/apidocs/field-data-types#time) \| |
| Field label | Year & month |
| Field type | dimension |
| Data type | [string.time.yearmonth](/apidocs/field-data-types#time) |
| \| performance__month \| \| --- \| \| \\| Field label \\| Month \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.month](/apidocs/field-data-types#time) \\| \| \| Field label \| Month \| \| Field type \| dimension \| \| Data type \| [string.time.month](/apidocs/field-data-types#time) \| |
| performance__month |
| \| Field label \| Month \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.month](/apidocs/field-data-types#time) \| |
| Field label | Month |
| Field type | dimension |
| Data type | [string.time.month](/apidocs/field-data-types#time) |
| \| performance__year_week \| \| --- \| \| \\| Field label \\| Year & week (Sun-Sat) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.yearweek](/apidocs/field-data-types#time) \\| \| \| Field label \| Year & week (Sun-Sat) \| \| Field type \| dimension \| \| Data type \| [string.time.yearweek](/apidocs/field-data-types#time) \| |
| performance__year_week |
| \| Field label \| Year & week (Sun-Sat) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.yearweek](/apidocs/field-data-types#time) \| |
| Field label | Year & week (Sun-Sat) |
| Field type | dimension |
| Data type | [string.time.yearweek](/apidocs/field-data-types#time) |
| \| performance__year_week_iso \| \| --- \| \| \\| Field label \\| Year & week (Mon-Sun) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.yearweekiso](/apidocs/field-data-types#time) \\| \| \| Field label \| Year & week (Mon-Sun) \| \| Field type \| dimension \| \| Data type \| [string.time.yearweekiso](/apidocs/field-data-types#time) \| |
| performance__year_week_iso |
| \| Field label \| Year & week (Mon-Sun) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.yearweekiso](/apidocs/field-data-types#time) \| |
| Field label | Year & week (Mon-Sun) |
| Field type | dimension |
| Data type | [string.time.yearweekiso](/apidocs/field-data-types#time) |
| \| performance__week \| \| --- \| \| \\| Field label \\| Week (Sun-Sat) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.week](/apidocs/field-data-types#time) \\| \| \| Field label \| Week (Sun-Sat) \| \| Field type \| dimension \| \| Data type \| [string.time.week](/apidocs/field-data-types#time) \| |
| performance__week |
| \| Field label \| Week (Sun-Sat) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.week](/apidocs/field-data-types#time) \| |
| Field label | Week (Sun-Sat) |
| Field type | dimension |
| Data type | [string.time.week](/apidocs/field-data-types#time) |
| \| performance__week_iso \| \| --- \| \| \\| Field label \\| Week (Mon-Sun) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.weekiso](/apidocs/field-data-types#time) \\| \| \| Field label \| Week (Mon-Sun) \| \| Field type \| dimension \| \| Data type \| [string.time.weekiso](/apidocs/field-data-types#time) \| |
| performance__week_iso |
| \| Field label \| Week (Mon-Sun) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.weekiso](/apidocs/field-data-types#time) \| |
| Field label | Week (Mon-Sun) |
| Field type | dimension |
| Data type | [string.time.weekiso](/apidocs/field-data-types#time) |
| \| performance__day_of_month \| \| --- \| \| \\| Field label \\| Day of month \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.dayofmonth](/apidocs/field-data-types#time) \\| \| \| Field label \| Day of month \| \| Field type \| dimension \| \| Data type \| [string.time.dayofmonth](/apidocs/field-data-types#time) \| |
| performance__day_of_month |
| \| Field label \| Day of month \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.dayofmonth](/apidocs/field-data-types#time) \| |
| Field label | Day of month |
| Field type | dimension |
| Data type | [string.time.dayofmonth](/apidocs/field-data-types#time) |
| \| performance__day_of_week_name \| \| --- \| \| \\| Field label \\| Day of week (Sun-Sat) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.dayofweek](/apidocs/field-data-types#time) \\| \| \| Field label \| Day of week (Sun-Sat) \| \| Field type \| dimension \| \| Data type \| [string.time.dayofweek](/apidocs/field-data-types#time) \| |
| performance__day_of_week_name |
| \| Field label \| Day of week (Sun-Sat) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.dayofweek](/apidocs/field-data-types#time) \| |
| Field label | Day of week (Sun-Sat) |
| Field type | dimension |
| Data type | [string.time.dayofweek](/apidocs/field-data-types#time) |
| \| performance__day_of_week_name_iso \| \| --- \| \| \\| Field label \\| Day of week (Mon-Sun) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.dayofweekiso](/apidocs/field-data-types#time) \\| \| \| Field label \| Day of week (Mon-Sun) \| \| Field type \| dimension \| \| Data type \| [string.time.dayofweekiso](/apidocs/field-data-types#time) \| |
| performance__day_of_week_name_iso |
| \| Field label \| Day of week (Mon-Sun) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.dayofweekiso](/apidocs/field-data-types#time) \| |
| Field label | Day of week (Mon-Sun) |
| Field type | dimension |
| Data type | [string.time.dayofweekiso](/apidocs/field-data-types#time) |
| \| performance__date \| \| --- \| \| \\| Field label \\| Date \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| Date \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| performance__date |
| \| Field label \| Date \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Field label | Date |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| \| performance__atom \| \| --- \| \| \\| Field label \\| Datetime \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.datetime](/apidocs/field-data-types#time) \\| \| \| Field label \| Datetime \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| |
| performance__atom |
| \| Field label \| Datetime \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| |
| Field label | Datetime |
| Field type | dimension |
| Data type | [string.time.datetime](/apidocs/field-data-types#time) |