--- title: "Everflow metrics and dimensions" slug: "everflow-fields" description: "Explore the complete list of Everflow metrics and dimensions available through Supermetrics. Find every data field you need to build your ideal marketing reports." updated: 2026-03-05T14:14:46Z published: 2026-03-05T14:14:46Z --- > ## Documentation Index > Fetch the complete documentation index at: https://docs.supermetrics.com/llms.txt > Use this file to discover all available pages before exploring further. # Everflow metrics and dimensions > Supermetrics brings all your Everflow data into [Google Sheets](https://workspace.google.com/marketplace/app/supermetrics/523876908005), [Looker Studio](https://supermetrics.com/products/looker-studio), [Power BI](https://supermetrics.com/products/power-bi), [Excel](https://supermetrics.com/products/excel), [BigQuery](https://supermetrics.com/products/bigquery), [Snowflake](https://supermetrics.com/products/snowflake), [Redshift](https://supermetrics.com/products/amazon-redshift), [Azure](https://supermetrics.com/products/azure-synapse) 28 metrics45 dimensionsSearch fields ### ADVERTISER | \| performance__advertiser_name** \| \| --- \| \| \\| Field label \\| Advertiser name \\| \\| --- \\| --- \\| \\| Description \\| Advertiser name \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Advertiser name \| \| Description \| Advertiser name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | --- | | performance__advertiser_name** | | \| Field label \| Advertiser name \| \| --- \| --- \| \| Description \| Advertiser name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Advertiser name | | Description | Advertiser name | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| performance__advertiser_id** \| \| --- \| \| \\| Field label \\| Advertiser ID \\| \\| --- \\| --- \\| \\| Description \\| Advertiser ID \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Advertiser ID \| \| Description \| Advertiser ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | performance__advertiser_id** | | \| Field label \| Advertiser ID \| \| --- \| --- \| \| Description \| Advertiser ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Advertiser ID | | Description | Advertiser ID | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | ### CONVERSIONS | \| performance__total_cv** \| \| --- \| \| \\| Field label \\| Total CV \\| \\| --- \\| --- \\| \\| Description \\| Total conversions are the sum of view through conversions and base conversions \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Total CV \| \| Description \| Total conversions are the sum of view through conversions and base conversions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | --- | | performance__total_cv** | | \| Field label \| Total CV \| \| --- \| --- \| \| Description \| Total conversions are the sum of view through conversions and base conversions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Total CV | | Description | Total conversions are the sum of view through conversions and base conversions | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| performance__cv** \| \| --- \| \| \\| Field label \\| CV \\| \\| --- \\| --- \\| \\| Description \\| These are the total amount of base conversions \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| CV \| \| Description \| These are the total amount of base conversions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | performance__cv** | | \| Field label \| CV \| \| --- \| --- \| \| Description \| These are the total amount of base conversions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | CV | | Description | These are the total amount of base conversions | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| performance__cvr** \| \| --- \| \| \\| Field label \\| CVR \\| \\| --- \\| --- \\| \\| Description \\| Average number of conversions per click. (CV / total clicks) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.percentage](/apidocs/field-data-types#number) \\| \| \| Field label \| CVR \| \| Description \| Average number of conversions per click. (CV / total clicks) \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| | | performance__cvr** | | \| Field label \| CVR \| \| --- \| --- \| \| Description \| Average number of conversions per click. (CV / total clicks) \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| | | Field label | CVR | | Description | Average number of conversions per click. (CV / total clicks) | | Field type | metric | | Data type | [float.number.percentage](/apidocs/field-data-types#number) | | \| performance__view_through_cv** \| \| --- \| \| \\| Field label \\| View through CV \\| \\| --- \\| --- \\| \\| Description \\| This is the number of conversions counted through view-through attribution \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| View through CV \| \| Description \| This is the number of conversions counted through view-through attribution \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | performance__view_through_cv** | | \| Field label \| View through CV \| \| --- \| --- \| \| Description \| This is the number of conversions counted through view-through attribution \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | View through CV | | Description | This is the number of conversions counted through view-through attribution | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| performance__throttle** \| \| --- \| \| \\| Field label \\| Throttle \\| \\| --- \\| --- \\| \\| Description \\| Invalid conversion scrub \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Throttle \| \| Description \| Invalid conversion scrub \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | performance__throttle** | | \| Field label \| Throttle \| \| --- \| --- \| \| Description \| Invalid conversion scrub \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Throttle | | Description | Invalid conversion scrub | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | ### COST | \| performance__payout** \| \| --- \| \| \\| Field label \\| Payout \\| \\| --- \\| --- \\| \\| Description \\| Payout owed to the partner or publishing source \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Payout \| \| Description \| Payout owed to the partner or publishing source \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | --- | | performance__payout** | | \| Field label \| Payout \| \| --- \| --- \| \| Description \| Payout owed to the partner or publishing source \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Payout | | Description | Payout owed to the partner or publishing source | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| performance__cpc** \| \| --- \| \| \\| Field label \\| CPC \\| \\| --- \\| --- \\| \\| Description \\| Total cost (Payout) divided by the number of clicks. (Payout / total clicks) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| CPC \| \| Description \| Total cost (Payout) divided by the number of clicks. (Payout / total clicks) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | performance__cpc** | | \| Field label \| CPC \| \| --- \| --- \| \| Description \| Total cost (Payout) divided by the number of clicks. (Payout / total clicks) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | CPC | | Description | Total cost (Payout) divided by the number of clicks. (Payout / total clicks) | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| performance__cpm** \| \| --- \| \| \\| Field label \\| CPM \\| \\| --- \\| --- \\| \\| Description \\| This is the payout per 1000 impressions delivered from an advertisement. ((Payout / impressions) * 1000) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| CPM \| \| Description \| This is the payout per 1000 impressions delivered from an advertisement. ((Payout / impressions) * 1000) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | performance__cpm** | | \| Field label \| CPM \| \| --- \| --- \| \| Description \| This is the payout per 1000 impressions delivered from an advertisement. ((Payout / impressions) * 1000) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | CPM | | Description | This is the payout per 1000 impressions delivered from an advertisement. ((Payout / impressions) * 1000) | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| performance__cpa** \| \| --- \| \| \\| Field label \\| CPA \\| \\| --- \\| --- \\| \\| Description \\| Cost per action. (Payout / total conversions) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| CPA \| \| Description \| Cost per action. (Payout / total conversions) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | performance__cpa** | | \| Field label \| CPA \| \| --- \| --- \| \| Description \| Cost per action. (Payout / total conversions) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | CPA | | Description | Cost per action. (Payout / total conversions) | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | ### DATASOURCE | \| dataSourceName** \| \| --- \| \| \\| Field label \\| Data source \\| \\| --- \\| --- \\| \\| Description \\| The name of the source for this data, as listed on supermetrics.com/docs \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \\| Destinations \\| API, Data warehouse \\| \| \| Field label \| Data source \| \| Description \| The name of the source for this data, as listed on supermetrics.com/docs \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| Destinations \| API, Data warehouse \| | | --- | | dataSourceName** | | \| Field label \| Data source \| \| --- \| --- \| \| Description \| The name of the source for this data, as listed on supermetrics.com/docs \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| Destinations \| API, Data warehouse \| | | Field label | Data source | | Description | The name of the source for this data, as listed on supermetrics.com/docs | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | Destinations | API, Data warehouse | | \| system_metadata.data_source_logins** \| \| --- \| \| \\| Field label \\| Data source logins \\| \\| --- \\| --- \\| \\| Description \\| The data source login accounts that were used to authenticate against the data source \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \| \| Field label \| Data source logins \| \| Description \| The data source login accounts that were used to authenticate against the data source \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| | | system_metadata.data_source_logins** | | \| Field label \| Data source logins \| \| --- \| --- \| \| Description \| The data source login accounts that were used to authenticate against the data source \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| | | Field label | Data source logins | | Description | The data source login accounts that were used to authenticate against the data source | | Field type | dimension | | Data type | [string.text.json](/apidocs/field-data-types#text) | | \| system_metadata.data_source_login_owners** \| \| --- \| \| \\| Field label \\| Data source login owners \\| \\| --- \\| --- \\| \\| Description \\| The Supermetrics users that created the data source login connections \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \| \| Field label \| Data source login owners \| \| Description \| The Supermetrics users that created the data source login connections \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| | | system_metadata.data_source_login_owners** | | \| Field label \| Data source login owners \| \| --- \| --- \| \| Description \| The Supermetrics users that created the data source login connections \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| | | Field label | Data source login owners | | Description | The Supermetrics users that created the data source login connections | | Field type | dimension | | Data type | [string.text.json](/apidocs/field-data-types#text) | ### DELIVERY | \| performance__impressions** \| \| --- \| \| \\| Field label \\| Impressions \\| \\| --- \\| --- \\| \\| Description \\| Number of impressions \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Impressions \| \| Description \| Number of impressions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | --- | | performance__impressions** | | \| Field label \| Impressions \| \| --- \| --- \| \| Description \| Number of impressions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Impressions | | Description | Number of impressions | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| performance__total_clicks** \| \| --- \| \| \\| Field label \\| Clicks \\| \\| --- \\| --- \\| \\| Description \\| Total number of clicks \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Clicks \| \| Description \| Total number of clicks \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | performance__total_clicks** | | \| Field label \| Clicks \| \| --- \| --- \| \| Description \| Total number of clicks \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Clicks | | Description | Total number of clicks | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| performance__ctr** \| \| --- \| \| \\| Field label \\| CTR \\| \\| --- \\| --- \\| \\| Description \\| The amount of users that clicked on the advertisement, divided by the number of total users who viewed the advertising creative. (Total clicks / impressions) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| CTR \| \| Description \| The amount of users that clicked on the advertisement, divided by the number of total users who viewed the advertising creative. (Total clicks / impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | performance__ctr** | | \| Field label \| CTR \| \| --- \| --- \| \| Description \| The amount of users that clicked on the advertisement, divided by the number of total users who viewed the advertising creative. (Total clicks / impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | Field label | CTR | | Description | The amount of users that clicked on the advertisement, divided by the number of total users who viewed the advertising creative. (Total clicks / impressions) | | Field type | metric | | Data type | [float.number.ratio](/apidocs/field-data-types#number) | | \| performance__gross_clicks** \| \| --- \| \| \\| Field label \\| Gross clicks \\| \\| --- \\| --- \\| \\| Description \\| These are all clicks, including unique, duplicates and invalid \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Gross clicks \| \| Description \| These are all clicks, including unique, duplicates and invalid \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | performance__gross_clicks** | | \| Field label \| Gross clicks \| \| --- \| --- \| \| Description \| These are all clicks, including unique, duplicates and invalid \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Gross clicks | | Description | These are all clicks, including unique, duplicates and invalid | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| performance__unique_clicks** \| \| --- \| \| \\| Field label \\| Unique clicks \\| \\| --- \\| --- \\| \\| Description \\| Unique click is an approved click from a user \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Unique clicks \| \| Description \| Unique click is an approved click from a user \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | performance__unique_clicks** | | \| Field label \| Unique clicks \| \| --- \| --- \| \| Description \| Unique click is an approved click from a user \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Unique clicks | | Description | Unique click is an approved click from a user | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| performance__duplicate_clicks** \| \| --- \| \| \\| Field label \\| Duplicate clicks \\| \\| --- \\| --- \\| \\| Description \\| These are clicks that have been considered duplicates \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Duplicate clicks \| \| Description \| These are clicks that have been considered duplicates \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | performance__duplicate_clicks** | | \| Field label \| Duplicate clicks \| \| --- \| --- \| \| Description \| These are clicks that have been considered duplicates \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Duplicate clicks | | Description | These are clicks that have been considered duplicates | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| performance__invalid_clicks** \| \| --- \| \| \\| Field label \\| Invalid clicks \\| \\| --- \\| --- \\| \\| Description \\| Clicks that fail the offer for any reason \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Invalid clicks \| \| Description \| Clicks that fail the offer for any reason \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | performance__invalid_clicks** | | \| Field label \| Invalid clicks \| \| --- \| --- \| \| Description \| Clicks that fail the offer for any reason \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Invalid clicks | | Description | Clicks that fail the offer for any reason | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | ### EVENT | \| performance__event_name** \| \| --- \| \| \\| Field label \\| Event Name \\| \\| --- \\| --- \\| \\| Description \\| Event name \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Event Name \| \| Description \| Event name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | --- | | performance__event_name** | | \| Field label \| Event Name \| \| --- \| --- \| \| Description \| Event name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Event Name | | Description | Event name | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | ### EVENTS | \| performance__events** \| \| --- \| \| \\| Field label \\| Events \\| \\| --- \\| --- \\| \\| Description \\| These are any additional actions that you would like tracked \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Events \| \| Description \| These are any additional actions that you would like tracked \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | --- | | performance__events** | | \| Field label \| Events \| \| --- \| --- \| \| Description \| These are any additional actions that you would like tracked \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Events | | Description | These are any additional actions that you would like tracked | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| performance__view_through_events** \| \| --- \| \| \\| Field label \\| View through events \\| \\| --- \\| --- \\| \\| Description \\| View through events \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| View through events \| \| Description \| View through events \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | performance__view_through_events** | | \| Field label \| View through events \| \| --- \| --- \| \| Description \| View through events \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | View through events | | Description | View through events | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | ### MISC | \| performance__sub1** \| \| --- \| \| \\| Field label \\| Sub1 \\| \\| --- \\| --- \\| \\| Description \\| Sub1 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Sub1 \| \| Description \| Sub1 \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | --- | | performance__sub1** | | \| Field label \| Sub1 \| \| --- \| --- \| \| Description \| Sub1 \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Sub1 | | Description | Sub1 | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| performance__sub2** \| \| --- \| \| \\| Field label \\| Sub2 \\| \\| --- \\| --- \\| \\| Description \\| Sub2 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Sub2 \| \| Description \| Sub2 \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | performance__sub2** | | \| Field label \| Sub2 \| \| --- \| --- \| \| Description \| Sub2 \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Sub2 | | Description | Sub2 | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| performance__sub3** \| \| --- \| \| \\| Field label \\| Sub3 \\| \\| --- \\| --- \\| \\| Description \\| Sub3 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Sub3 \| \| Description \| Sub3 \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | performance__sub3** | | \| Field label \| Sub3 \| \| --- \| --- \| \| Description \| Sub3 \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Sub3 | | Description | Sub3 | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| performance__sub4** \| \| --- \| \| \\| Field label \\| Sub4 \\| \\| --- \\| --- \\| \\| Description \\| Sub4 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Sub4 \| \| Description \| Sub4 \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | performance__sub4** | | \| Field label \| Sub4 \| \| --- \| --- \| \| Description \| Sub4 \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Sub4 | | Description | Sub4 | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| performance__sub5** \| \| --- \| \| \\| Field label \\| Sub5 \\| \\| --- \\| --- \\| \\| Description \\| Sub5 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Sub5 \| \| Description \| Sub5 \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | performance__sub5** | | \| Field label \| Sub5 \| \| --- \| --- \| \| Description \| Sub5 \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Sub5 | | Description | Sub5 | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | ### OFFER | \| performance__offer_name** \| \| --- \| \| \\| Field label \\| Offer name \\| \\| --- \\| --- \\| \\| Description \\| Offer name \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Offer name \| \| Description \| Offer name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | --- | | performance__offer_name** | | \| Field label \| Offer name \| \| --- \| --- \| \| Description \| Offer name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Offer name | | Description | Offer name | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| performance__offer_id** \| \| --- \| \| \\| Field label \\| Offer ID \\| \\| --- \\| --- \\| \\| Description \\| Offer ID \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Offer ID \| \| Description \| Offer ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | performance__offer_id** | | \| Field label \| Offer ID \| \| --- \| --- \| \| Description \| Offer ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Offer ID | | Description | Offer ID | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| performance__offer_status** \| \| --- \| \| \\| Field label \\| Offer status \\| \\| --- \\| --- \\| \\| Description \\| Offer status \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Offer status \| \| Description \| Offer status \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | performance__offer_status** | | \| Field label \| Offer status \| \| --- \| --- \| \| Description \| Offer status \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Offer status | | Description | Offer status | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| performance__offer_group_name** \| \| --- \| \| \\| Field label \\| Offer group \\| \\| --- \\| --- \\| \\| Description \\| Offer group \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Offer group \| \| Description \| Offer group \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | performance__offer_group_name** | | \| Field label \| Offer group \| \| --- \| --- \| \| Description \| Offer group \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Offer group | | Description | Offer group | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| performance__category** \| \| --- \| \| \\| Field label \\| Category \\| \\| --- \\| --- \\| \\| Description \\| Category \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Category \| \| Description \| Category \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | performance__category** | | \| Field label \| Category \| \| --- \| --- \| \| Description \| Category \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Category | | Description | Category | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | ### PARTNER | \| performance__affiliate_name** \| \| --- \| \| \\| Field label \\| Partner name \\| \\| --- \\| --- \\| \\| Description \\| Partner name \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Partner name \| \| Description \| Partner name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | --- | | performance__affiliate_name** | | \| Field label \| Partner name \| \| --- \| --- \| \| Description \| Partner name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Partner name | | Description | Partner name | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| performance__affiliate_id** \| \| --- \| \| \\| Field label \\| Partner ID \\| \\| --- \\| --- \\| \\| Description \\| Partner ID \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Partner ID \| \| Description \| Partner ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | performance__affiliate_id** | | \| Field label \| Partner ID \| \| --- \| --- \| \| Description \| Partner ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Partner ID | | Description | Partner ID | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| performance__affiliate_status** \| \| --- \| \| \\| Field label \\| Partner status \\| \\| --- \\| --- \\| \\| Description \\| Partner status \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Partner status \| \| Description \| Partner status \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | performance__affiliate_status** | | \| Field label \| Partner status \| \| --- \| --- \| \| Description \| Partner status \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Partner status | | Description | Partner status | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| performance__affiliate_manager_name** \| \| --- \| \| \\| Field label \\| Partner manager \\| \\| --- \\| --- \\| \\| Description \\| Partner manager \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Partner manager \| \| Description \| Partner manager \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | performance__affiliate_manager_name** | | \| Field label \| Partner manager \| \| --- \| --- \| \| Description \| Partner manager \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Partner manager | | Description | Partner manager | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| performance__affiliate_manager_id** \| \| --- \| \| \\| Field label \\| Partner manager ID \\| \\| --- \\| --- \\| \\| Description \\| Partner manager ID \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Partner manager ID \| \| Description \| Partner manager ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | performance__affiliate_manager_id** | | \| Field label \| Partner manager ID \| \| --- \| --- \| \| Description \| Partner manager ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Partner manager ID | | Description | Partner manager ID | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | ### PROFIT | \| performance__profit** \| \| --- \| \| \\| Field label \\| Profit \\| \\| --- \\| --- \\| \\| Description \\| Revenue less payout \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Profit \| \| Description \| Revenue less payout \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | --- | | performance__profit** | | \| Field label \| Profit \| \| --- \| --- \| \| Description \| Revenue less payout \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Profit | | Description | Revenue less payout | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| performance__margin** \| \| --- \| \| \\| Field label \\| Margin \\| \\| --- \\| --- \\| \\| Description \\| Difference between revenue and payout. (Profit / revenue) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.percentage](/apidocs/field-data-types#number) \\| \| \| Field label \| Margin \| \| Description \| Difference between revenue and payout. (Profit / revenue) \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| | | performance__margin** | | \| Field label \| Margin \| \| --- \| --- \| \| Description \| Difference between revenue and payout. (Profit / revenue) \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| | | Field label | Margin | | Description | Difference between revenue and payout. (Profit / revenue) | | Field type | metric | | Data type | [float.number.percentage](/apidocs/field-data-types#number) | ### QUERY | \| system_metadata.query_date_range_start** \| \| --- \| \| \\| Field label \\| Start date \\| \\| --- \\| --- \\| \\| Description \\| The start date of the requested query \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| Start date \| \| Description \| The start date of the requested query \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| | | --- | | system_metadata.query_date_range_start** | | \| Field label \| Start date \| \| --- \| --- \| \| Description \| The start date of the requested query \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| | | Field label | Start date | | Description | The start date of the requested query | | Field type | dimension | | Data type | [string.time.date](/apidocs/field-data-types#time) | | \| system_metadata.query_date_range_end** \| \| --- \| \| \\| Field label \\| End date \\| \\| --- \\| --- \\| \\| Description \\| The end date of the requested query \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| End date \| \| Description \| The end date of the requested query \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| | | system_metadata.query_date_range_end** | | \| Field label \| End date \| \| --- \| --- \| \| Description \| The end date of the requested query \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| | | Field label | End date | | Description | The end date of the requested query | | Field type | dimension | | Data type | [string.time.date](/apidocs/field-data-types#time) | | \| system_metadata.query_timezone** \| \| --- \| \| \\| Field label \\| Timezone \\| \\| --- \\| --- \\| \\| Description \\| The timezone that is supplied to the query \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.timezone](/apidocs/field-data-types#time) \\| \| \| Field label \| Timezone \| \| Description \| The timezone that is supplied to the query \| \| Field type \| dimension \| \| Data type \| [string.time.timezone](/apidocs/field-data-types#time) \| | | system_metadata.query_timezone** | | \| Field label \| Timezone \| \| --- \| --- \| \| Description \| The timezone that is supplied to the query \| \| Field type \| dimension \| \| Data type \| [string.time.timezone](/apidocs/field-data-types#time) \| | | Field label | Timezone | | Description | The timezone that is supplied to the query | | Field type | dimension | | Data type | [string.time.timezone](/apidocs/field-data-types#time) | | \| system_metadata.query_filters** \| \| --- \| \| \\| Field label \\| Filters \\| \\| --- \\| --- \\| \\| Description \\| All filters used in the query \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \| \| Field label \| Filters \| \| Description \| All filters used in the query \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| | | system_metadata.query_filters** | | \| Field label \| Filters \| \| --- \| --- \| \| Description \| All filters used in the query \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| | | Field label | Filters | | Description | All filters used in the query | | Field type | dimension | | Data type | [string.text.json](/apidocs/field-data-types#text) | | \| system_metadata.query_date_start** \| \| --- \| \| \\| Field label \\| Start \\| \\| --- \\| --- \\| \\| Description \\| When the query was started \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.datetime](/apidocs/field-data-types#time) \\| \| \| Field label \| Start \| \| Description \| When the query was started \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| | | system_metadata.query_date_start** | | \| Field label \| Start \| \| --- \| --- \| \| Description \| When the query was started \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| | | Field label | Start | | Description | When the query was started | | Field type | dimension | | Data type | [string.time.datetime](/apidocs/field-data-types#time) | | \| system_metadata.query_date_end** \| \| --- \| \| \\| Field label \\| End \\| \\| --- \\| --- \\| \\| Description \\| When the query completed \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.datetime](/apidocs/field-data-types#time) \\| \| \| Field label \| End \| \| Description \| When the query completed \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| | | system_metadata.query_date_end** | | \| Field label \| End \| \| --- \| --- \| \| Description \| When the query completed \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| | | Field label | End | | Description | When the query completed | | Field type | dimension | | Data type | [string.time.datetime](/apidocs/field-data-types#time) | | \| system_metadata.query_duration** \| \| --- \| \| \\| Field label \\| Duration \\| \\| --- \\| --- \\| \\| Description \\| The duration in seconds of the query \\| \\| Field type \\| dimension \\| \\| Data type \\| [int.duration.seconds](/apidocs/field-data-types#duration) \\| \| \| Field label \| Duration \| \| Description \| The duration in seconds of the query \| \| Field type \| dimension \| \| Data type \| [int.duration.seconds](/apidocs/field-data-types#duration) \| | | system_metadata.query_duration** | | \| Field label \| Duration \| \| --- \| --- \| \| Description \| The duration in seconds of the query \| \| Field type \| dimension \| \| Data type \| [int.duration.seconds](/apidocs/field-data-types#duration) \| | | Field label | Duration | | Description | The duration in seconds of the query | | Field type | dimension | | Data type | [int.duration.seconds](/apidocs/field-data-types#duration) | | \| system_metadata.query_accounts** \| \| --- \| \| \\| Field label \\| Accounts \\| \\| --- \\| --- \\| \\| Description \\| A list of accounts of which the data was pulled from \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \| \| Field label \| Accounts \| \| Description \| A list of accounts of which the data was pulled from \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| | | system_metadata.query_accounts** | | \| Field label \| Accounts \| \| --- \| --- \| \| Description \| A list of accounts of which the data was pulled from \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| | | Field label | Accounts | | Description | A list of accounts of which the data was pulled from | | Field type | dimension | | Data type | [string.text.json](/apidocs/field-data-types#text) | | \| system_metadata.query_excluded_accounts** \| \| --- \| \| \\| Field label \\| Excluded invalid accounts \\| \\| --- \\| --- \\| \\| Description \\| A list of unavailable accounts excluded from the query due to the "Exclude invalid accounts" setting \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \| \| Field label \| Excluded invalid accounts \| \| Description \| A list of unavailable accounts excluded from the query due to the "Exclude invalid accounts" setting \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| | | system_metadata.query_excluded_accounts** | | \| Field label \| Excluded invalid accounts \| \| --- \| --- \| \| Description \| A list of unavailable accounts excluded from the query due to the "Exclude invalid accounts" setting \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| | | Field label | Excluded invalid accounts | | Description | A list of unavailable accounts excluded from the query due to the "Exclude invalid accounts" setting | | Field type | dimension | | Data type | [string.text.json](/apidocs/field-data-types#text) | ### REVENUE | \| performance__revenue** \| \| --- \| \| \\| Field label \\| Revenue \\| \\| --- \\| --- \\| \\| Description \\| Gross revenue payable by the advertiser, or reported to Everflow by your internal carts/tools if you are the advertiser \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Revenue \| \| Description \| Gross revenue payable by the advertiser, or reported to Everflow by your internal carts/tools if you are the advertiser \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | --- | | performance__revenue** | | \| Field label \| Revenue \| \| --- \| --- \| \| Description \| Gross revenue payable by the advertiser, or reported to Everflow by your internal carts/tools if you are the advertiser \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Revenue | | Description | Gross revenue payable by the advertiser, or reported to Everflow by your internal carts/tools if you are the advertiser | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| performance__gross_sales** \| \| --- \| \| \\| Field label \\| Gross sales \\| \\| --- \\| --- \\| \\| Description \\| Sum of the data passed in the amount spot in the postback URL \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Gross sales \| \| Description \| Sum of the data passed in the amount spot in the postback URL \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | performance__gross_sales** | | \| Field label \| Gross sales \| \| --- \| --- \| \| Description \| Sum of the data passed in the amount spot in the postback URL \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Gross sales | | Description | Sum of the data passed in the amount spot in the postback URL | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| performance__avg_sale_value** \| \| --- \| \| \\| Field label \\| Avg sale value \\| \\| --- \\| --- \\| \\| Description \\| Average sale value. (Gross sales / total conversions) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Avg sale value \| \| Description \| Average sale value. (Gross sales / total conversions) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | performance__avg_sale_value** | | \| Field label \| Avg sale value \| \| --- \| --- \| \| Description \| Average sale value. (Gross sales / total conversions) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Avg sale value | | Description | Average sale value. (Gross sales / total conversions) | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| performance__roas** \| \| --- \| \| \\| Field label \\| ROAS \\| \\| --- \\| --- \\| \\| Description \\| Gross sales divided by total revenue. (Gross sales / revenue) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| ROAS \| \| Description \| Gross sales divided by total revenue. (Gross sales / revenue) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | performance__roas** | | \| Field label \| ROAS \| \| --- \| --- \| \| Description \| Gross sales divided by total revenue. (Gross sales / revenue) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | ROAS | | Description | Gross sales divided by total revenue. (Gross sales / revenue) | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| performance__rpm** \| \| --- \| \| \\| Field label \\| RPM \\| \\| --- \\| --- \\| \\| Description \\| Revenue per mille. (Revenue / impressions) * 1000) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| RPM \| \| Description \| Revenue per mille. (Revenue / impressions) * 1000) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | performance__rpm** | | \| Field label \| RPM \| \| --- \| --- \| \| Description \| Revenue per mille. (Revenue / impressions) * 1000) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | RPM | | Description | Revenue per mille. (Revenue / impressions) * 1000) | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| performance__epc** \| \| --- \| \| \\| Field label \\| EPC \\| \\| --- \\| --- \\| \\| Description \\| Total earnings divided by the number of clicks. (Revenue / total clicks) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| EPC \| \| Description \| Total earnings divided by the number of clicks. (Revenue / total clicks) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | performance__epc** | | \| Field label \| EPC \| \| --- \| --- \| \| Description \| Total earnings divided by the number of clicks. (Revenue / total clicks) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | EPC | | Description | Total earnings divided by the number of clicks. (Revenue / total clicks) | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| performance__rpc** \| \| --- \| \| \\| Field label \\| RPC \\| \\| --- \\| --- \\| \\| Description \\| Total revenue divided by the number of clicks. (Revenue / total clicks) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| RPC \| \| Description \| Total revenue divided by the number of clicks. (Revenue / total clicks) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | performance__rpc** | | \| Field label \| RPC \| \| --- \| --- \| \| Description \| Total revenue divided by the number of clicks. (Revenue / total clicks) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | RPC | | Description | Total revenue divided by the number of clicks. (Revenue / total clicks) | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| performance__rpa** \| \| --- \| \| \\| Field label \\| RPA \\| \\| --- \\| --- \\| \\| Description \\| Total revenue for each conversion. (Revenue / total conversions) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| RPA \| \| Description \| Total revenue for each conversion. (Revenue / total conversions) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | performance__rpa** | | \| Field label \| RPA \| \| --- \| --- \| \| Description \| Total revenue for each conversion. (Revenue / total conversions) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | RPA | | Description | Total revenue for each conversion. (Revenue / total conversions) | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | ### TIME | \| today** \| \| --- \| \| \\| Field label \\| Today \\| \\| --- \\| --- \\| \\| Description \\| Today's date, e.g. 2017-01-31 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \\| Destinations \\| API, Data warehouse \\| \| \| Field label \| Today \| \| Description \| Today's date, e.g. 2017-01-31 \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| \| Destinations \| API, Data warehouse \| | | --- | | today** | | \| Field label \| Today \| \| --- \| --- \| \| Description \| Today's date, e.g. 2017-01-31 \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| \| Destinations \| API, Data warehouse \| | | Field label | Today | | Description | Today's date, e.g. 2017-01-31 | | Field type | dimension | | Data type | [string.time.date](/apidocs/field-data-types#time) | | Destinations | API, Data warehouse | | \| performance__year** \| \| --- \| \| \\| Field label \\| Year \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.year](/apidocs/field-data-types#time) \\| \| \| Field label \| Year \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| | | performance__year** | | \| Field label \| Year \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| | | Field label | Year | | Field type | dimension | | Data type | [string.time.year](/apidocs/field-data-types#time) | | \| performance__year_of_week** \| \| --- \| \| \\| Field label \\| Year of week (Sun-Sat) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.year](/apidocs/field-data-types#time) \\| \| \| Field label \| Year of week (Sun-Sat) \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| | | performance__year_of_week** | | \| Field label \| Year of week (Sun-Sat) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| | | Field label | Year of week (Sun-Sat) | | Field type | dimension | | Data type | [string.time.year](/apidocs/field-data-types#time) | | \| performance__year_of_week_iso** \| \| --- \| \| \\| Field label \\| Year of week (Mon-Sun) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.year](/apidocs/field-data-types#time) \\| \| \| Field label \| Year of week (Mon-Sun) \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| | | performance__year_of_week_iso** | | \| Field label \| Year of week (Mon-Sun) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| | | Field label | Year of week (Mon-Sun) | | Field type | dimension | | Data type | [string.time.year](/apidocs/field-data-types#time) | | \| performance__year_month** \| \| --- \| \| \\| Field label \\| Year & month \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.yearmonth](/apidocs/field-data-types#time) \\| \| \| Field label \| Year & month \| \| Field type \| dimension \| \| Data type \| [string.time.yearmonth](/apidocs/field-data-types#time) \| | | performance__year_month** | | \| Field label \| Year & month \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.yearmonth](/apidocs/field-data-types#time) \| | | Field label | Year & month | | Field type | dimension | | Data type | [string.time.yearmonth](/apidocs/field-data-types#time) | | \| performance__month** \| \| --- \| \| \\| Field label \\| Month \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.month](/apidocs/field-data-types#time) \\| \| \| Field label \| Month \| \| Field type \| dimension \| \| Data type \| [string.time.month](/apidocs/field-data-types#time) \| | | performance__month** | | \| Field label \| Month \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.month](/apidocs/field-data-types#time) \| | | Field label | Month | | Field type | dimension | | Data type | [string.time.month](/apidocs/field-data-types#time) | | \| performance__year_week** \| \| --- \| \| \\| Field label \\| Year & week (Sun-Sat) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.yearweek](/apidocs/field-data-types#time) \\| \| \| Field label \| Year & week (Sun-Sat) \| \| Field type \| dimension \| \| Data type \| [string.time.yearweek](/apidocs/field-data-types#time) \| | | performance__year_week** | | \| Field label \| Year & week (Sun-Sat) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.yearweek](/apidocs/field-data-types#time) \| | | Field label | Year & week (Sun-Sat) | | Field type | dimension | | Data type | [string.time.yearweek](/apidocs/field-data-types#time) | | \| performance__year_week_iso** \| \| --- \| \| \\| Field label \\| Year & week (Mon-Sun) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.yearweekiso](/apidocs/field-data-types#time) \\| \| \| Field label \| Year & week (Mon-Sun) \| \| Field type \| dimension \| \| Data type \| [string.time.yearweekiso](/apidocs/field-data-types#time) \| | | performance__year_week_iso** | | \| Field label \| Year & week (Mon-Sun) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.yearweekiso](/apidocs/field-data-types#time) \| | | Field label | Year & week (Mon-Sun) | | Field type | dimension | | Data type | [string.time.yearweekiso](/apidocs/field-data-types#time) | | \| performance__week** \| \| --- \| \| \\| Field label \\| Week (Sun-Sat) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.week](/apidocs/field-data-types#time) \\| \| \| Field label \| Week (Sun-Sat) \| \| Field type \| dimension \| \| Data type \| [string.time.week](/apidocs/field-data-types#time) \| | | performance__week** | | \| Field label \| Week (Sun-Sat) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.week](/apidocs/field-data-types#time) \| | | Field label | Week (Sun-Sat) | | Field type | dimension | | Data type | [string.time.week](/apidocs/field-data-types#time) | | \| performance__week_iso** \| \| --- \| \| \\| Field label \\| Week (Mon-Sun) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.weekiso](/apidocs/field-data-types#time) \\| \| \| Field label \| Week (Mon-Sun) \| \| Field type \| dimension \| \| Data type \| [string.time.weekiso](/apidocs/field-data-types#time) \| | | performance__week_iso** | | \| Field label \| Week (Mon-Sun) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.weekiso](/apidocs/field-data-types#time) \| | | Field label | Week (Mon-Sun) | | Field type | dimension | | Data type | [string.time.weekiso](/apidocs/field-data-types#time) | | \| performance__day_of_month** \| \| --- \| \| \\| Field label \\| Day of month \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.dayofmonth](/apidocs/field-data-types#time) \\| \| \| Field label \| Day of month \| \| Field type \| dimension \| \| Data type \| [string.time.dayofmonth](/apidocs/field-data-types#time) \| | | performance__day_of_month** | | \| Field label \| Day of month \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.dayofmonth](/apidocs/field-data-types#time) \| | | Field label | Day of month | | Field type | dimension | | Data type | [string.time.dayofmonth](/apidocs/field-data-types#time) | | \| performance__day_of_week_name** \| \| --- \| \| \\| Field label \\| Day of week (Sun-Sat) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.dayofweek](/apidocs/field-data-types#time) \\| \| \| Field label \| Day of week (Sun-Sat) \| \| Field type \| dimension \| \| Data type \| [string.time.dayofweek](/apidocs/field-data-types#time) \| | | performance__day_of_week_name** | | \| Field label \| Day of week (Sun-Sat) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.dayofweek](/apidocs/field-data-types#time) \| | | Field label | Day of week (Sun-Sat) | | Field type | dimension | | Data type | [string.time.dayofweek](/apidocs/field-data-types#time) | | \| performance__day_of_week_name_iso** \| \| --- \| \| \\| Field label \\| Day of week (Mon-Sun) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.dayofweekiso](/apidocs/field-data-types#time) \\| \| \| Field label \| Day of week (Mon-Sun) \| \| Field type \| dimension \| \| Data type \| [string.time.dayofweekiso](/apidocs/field-data-types#time) \| | | performance__day_of_week_name_iso** | | \| Field label \| Day of week (Mon-Sun) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.dayofweekiso](/apidocs/field-data-types#time) \| | | Field label | Day of week (Mon-Sun) | | Field type | dimension | | Data type | [string.time.dayofweekiso](/apidocs/field-data-types#time) | | \| performance__date** \| \| --- \| \| \\| Field label \\| Date \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| Date \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| | | performance__date** | | \| Field label \| Date \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| | | Field label | Date | | Field type | dimension | | Data type | [string.time.date](/apidocs/field-data-types#time) | | \| performance__atom** \| \| --- \| \| \\| Field label \\| Datetime \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.datetime](/apidocs/field-data-types#time) \\| \| \| Field label \| Datetime \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| | | performance__atom** | | \| Field label \| Datetime \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| | | Field label | Datetime | | Field type | dimension | | Data type | [string.time.datetime](/apidocs/field-data-types#time) |