---
title: "Eskimi metrics and dimensions"
slug: "eskimi-fields"
description: "Explore the complete list of Eskimi metrics and dimensions available through Supermetrics. Find every data field you need to build your ideal marketing reports."
updated: 2026-05-28T07:01:40Z
published: 2026-05-28T07:01:40Z
canonical: "docs.supermetrics.com/eskimi-fields"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.supermetrics.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Eskimi metrics and dimensions

> Supermetrics brings all your Eskimi data into [Google Sheets](https://workspace.google.com/marketplace/app/supermetrics/523876908005), [Looker Studio](https://supermetrics.com/products/looker-studio), [Power BI](https://supermetrics.com/products/power-bi), [Excel](https://supermetrics.com/products/excel), [BigQuery](https://supermetrics.com/products/bigquery), [Snowflake](https://supermetrics.com/products/snowflake), [Redshift](https://supermetrics.com/products/amazon-redshift), [Azure](https://supermetrics.com/products/azure-synapse)

Early Access31 metrics46 dimensionsSearch fields

### ADVERTISER

| \| advertiser_id \| \| --- \| \| \\| Field label \\| Advertiser ID \\| \\| --- \\| --- \\| \\| Description \\| Unique identifier of the advertiser that owns the campaign \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Advertiser ID \| \| Description \| Unique identifier of the advertiser that owns the campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| --- |
| advertiser_id |
| \| Field label \| Advertiser ID \| \| --- \| --- \| \| Description \| Unique identifier of the advertiser that owns the campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Advertiser ID |
| Description | Unique identifier of the advertiser that owns the campaign |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |

### CAMPAIGN

| \| campaign_id \| \| --- \| \| \\| Field label \\| Campaign ID \\| \\| --- \\| --- \\| \\| Description \\| Unique identifier of the campaign \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Campaign ID \| \| Description \| Unique identifier of the campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| --- |
| campaign_id |
| \| Field label \| Campaign ID \| \| --- \| --- \| \| Description \| Unique identifier of the campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Campaign ID |
| Description | Unique identifier of the campaign |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| campaign_name \| \| --- \| \| \\| Field label \\| Campaign name \\| \\| --- \\| --- \\| \\| Description \\| Name assigned to the campaign \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Campaign name \| \| Description \| Name assigned to the campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| campaign_name |
| \| Field label \| Campaign name \| \| --- \| --- \| \| Description \| Name assigned to the campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Campaign name |
| Description | Name assigned to the campaign |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| campaign_type \| \| --- \| \| \\| Field label \\| Campaign type \\| \\| --- \\| --- \\| \\| Description \\| The type of the advertising campaign (1 = Banner, 2 = Native, 3 = Video, 4 = Native Video, 5 = Engagement, 6 = Carousel, 7 = Audio) \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Campaign type \| \| Description \| The type of the advertising campaign (1 = Banner, 2 = Native, 3 = Video, 4 = Native Video, 5 = Engagement, 6 = Carousel, 7 = Audio) \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| campaign_type |
| \| Field label \| Campaign type \| \| --- \| --- \| \| Description \| The type of the advertising campaign (1 = Banner, 2 = Native, 3 = Video, 4 = Native Video, 5 = Engagement, 6 = Carousel, 7 = Audio) \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Campaign type |
| Description | The type of the advertising campaign (1 = Banner, 2 = Native, 3 = Video, 4 = Native Video, 5 = Engagement, 6 = Carousel, 7 = Audio) |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| campaign_ad_domain \| \| --- \| \| \\| Field label \\| Campaign ad domain \\| \\| --- \\| --- \\| \\| Description \\| The domain associated with the campaign's ads \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.url](/apidocs/field-data-types#text) \\| \| \| Field label \| Campaign ad domain \| \| Description \| The domain associated with the campaign's ads \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| |
| campaign_ad_domain |
| \| Field label \| Campaign ad domain \| \| --- \| --- \| \| Description \| The domain associated with the campaign's ads \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| |
| Field label | Campaign ad domain |
| Description | The domain associated with the campaign's ads |
| Field type | dimension |
| Data type | [string.text.url](/apidocs/field-data-types#text) |
| \| campaign_click_url \| \| --- \| \| \\| Field label \\| Campaign click URL \\| \\| --- \\| --- \\| \\| Description \\| The destination URL users are sent to when clicking an ad \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.url](/apidocs/field-data-types#text) \\| \| \| Field label \| Campaign click URL \| \| Description \| The destination URL users are sent to when clicking an ad \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| |
| campaign_click_url |
| \| Field label \| Campaign click URL \| \| --- \| --- \| \| Description \| The destination URL users are sent to when clicking an ad \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| |
| Field label | Campaign click URL |
| Description | The destination URL users are sent to when clicking an ad |
| Field type | dimension |
| Data type | [string.text.url](/apidocs/field-data-types#text) |
| \| daily_campaign_budget \| \| --- \| \| \\| Field label \\| Daily campaign budget \\| \\| --- \\| --- \\| \\| Description \\| The maximum amount allocated to spend per day for the campaign \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Daily campaign budget \| \| Description \| The maximum amount allocated to spend per day for the campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| daily_campaign_budget |
| \| Field label \| Daily campaign budget \| \| --- \| --- \| \| Description \| The maximum amount allocated to spend per day for the campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Daily campaign budget |
| Description | The maximum amount allocated to spend per day for the campaign |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| total_campaign_budget \| \| --- \| \| \\| Field label \\| Total campaign budget \\| \\| --- \\| --- \\| \\| Description \\| The total allocated budget for the campaign over its lifetime \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Total campaign budget \| \| Description \| The total allocated budget for the campaign over its lifetime \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| total_campaign_budget |
| \| Field label \| Total campaign budget \| \| --- \| --- \| \| Description \| The total allocated budget for the campaign over its lifetime \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Total campaign budget |
| Description | The total allocated budget for the campaign over its lifetime |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| campaign_bid \| \| --- \| \| \\| Field label \\| Campaign bid \\| \\| --- \\| --- \\| \\| Description \\| The bid amount for the campaign \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Campaign bid \| \| Description \| The bid amount for the campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| campaign_bid |
| \| Field label \| Campaign bid \| \| --- \| --- \| \| Description \| The bid amount for the campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Campaign bid |
| Description | The bid amount for the campaign |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| campaign_creation_date \| \| --- \| \| \\| Field label \\| Campaign creation date \\| \\| --- \\| --- \\| \\| Description \\| The date when the campaign was created \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| Campaign creation date \| \| Description \| The date when the campaign was created \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| campaign_creation_date |
| \| Field label \| Campaign creation date \| \| --- \| --- \| \| Description \| The date when the campaign was created \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Field label | Campaign creation date |
| Description | The date when the campaign was created |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| \| campaign_creation_datetime \| \| --- \| \| \\| Field label \\| Campaign creation datetime \\| \\| --- \\| --- \\| \\| Description \\| The date and time when the campaign was created \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.datetime](/apidocs/field-data-types#time) \\| \| \| Field label \| Campaign creation datetime \| \| Description \| The date and time when the campaign was created \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| |
| campaign_creation_datetime |
| \| Field label \| Campaign creation datetime \| \| --- \| --- \| \| Description \| The date and time when the campaign was created \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| |
| Field label | Campaign creation datetime |
| Description | The date and time when the campaign was created |
| Field type | dimension |
| Data type | [string.time.datetime](/apidocs/field-data-types#time) |
| \| campaign_start_date \| \| --- \| \| \\| Field label \\| Campaign start date \\| \\| --- \\| --- \\| \\| Description \\| The start date from which the campaign becomes active \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| Campaign start date \| \| Description \| The start date from which the campaign becomes active \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| campaign_start_date |
| \| Field label \| Campaign start date \| \| --- \| --- \| \| Description \| The start date from which the campaign becomes active \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Field label | Campaign start date |
| Description | The start date from which the campaign becomes active |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| \| campaign_end_date \| \| --- \| \| \\| Field label \\| Campaign end date \\| \\| --- \\| --- \\| \\| Description \\| The end date after which the campaign is no longer active \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| Campaign end date \| \| Description \| The end date after which the campaign is no longer active \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| campaign_end_date |
| \| Field label \| Campaign end date \| \| --- \| --- \| \| Description \| The end date after which the campaign is no longer active \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Field label | Campaign end date |
| Description | The end date after which the campaign is no longer active |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |

### CREATIVE

| \| creative_id \| \| --- \| \| \\| Field label \\| Creative ID \\| \\| --- \\| --- \\| \\| Description \\| Unique identifier of the campaign \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Creative ID \| \| Description \| Unique identifier of the campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| --- |
| creative_id |
| \| Field label \| Creative ID \| \| --- \| --- \| \| Description \| Unique identifier of the campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Creative ID |
| Description | Unique identifier of the campaign |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| creative_set_id \| \| --- \| \| \\| Field label \\| Creative set ID \\| \\| --- \\| --- \\| \\| Description \\| Unique identifier of the creative \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Creative set ID \| \| Description \| Unique identifier of the creative \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| creative_set_id |
| \| Field label \| Creative set ID \| \| --- \| --- \| \| Description \| Unique identifier of the creative \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Creative set ID |
| Description | Unique identifier of the creative |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| creative_title \| \| --- \| \| \\| Field label \\| Creative title \\| \\| --- \\| --- \\| \\| Description \\| The title or name of the creative asset \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Creative title \| \| Description \| The title or name of the creative asset \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| creative_title |
| \| Field label \| Creative title \| \| --- \| --- \| \| Description \| The title or name of the creative asset \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Creative title |
| Description | The title or name of the creative asset |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| creative_type \| \| --- \| \| \\| Field label \\| Creative type \\| \\| --- \\| --- \\| \\| Description \\| The format or category of the creative, such as banner, video, or native \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Creative type \| \| Description \| The format or category of the creative, such as banner, video, or native \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| creative_type |
| \| Field label \| Creative type \| \| --- \| --- \| \| Description \| The format or category of the creative, such as banner, video, or native \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Creative type |
| Description | The format or category of the creative, such as banner, video, or native |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| creative_width \| \| --- \| \| \\| Field label \\| Creative width \\| \\| --- \\| --- \\| \\| Description \\| The width of the creative asset in pixels \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Creative width \| \| Description \| The width of the creative asset in pixels \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| creative_width |
| \| Field label \| Creative width \| \| --- \| --- \| \| Description \| The width of the creative asset in pixels \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Creative width |
| Description | The width of the creative asset in pixels |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| creative_height \| \| --- \| \| \\| Field label \\| Creative height \\| \\| --- \\| --- \\| \\| Description \\| The height of the creative asset in pixels \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Creative height \| \| Description \| The height of the creative asset in pixels \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| creative_height |
| \| Field label \| Creative height \| \| --- \| --- \| \| Description \| The height of the creative asset in pixels \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Creative height |
| Description | The height of the creative asset in pixels |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |

### DATASOURCE

| \| dataSourceName \| \| --- \| \| \\| Field label \\| Data source \\| \\| --- \\| --- \\| \\| Description \\| The name of the source for this data, as listed on supermetrics.com/docs \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \\| Destinations \\| API, Data warehouse \\| \| \| Field label \| Data source \| \| Description \| The name of the source for this data, as listed on supermetrics.com/docs \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| Destinations \| API, Data warehouse \| |
| --- |
| dataSourceName |
| \| Field label \| Data source \| \| --- \| --- \| \| Description \| The name of the source for this data, as listed on supermetrics.com/docs \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| Destinations \| API, Data warehouse \| |
| Field label | Data source |
| Description | The name of the source for this data, as listed on supermetrics.com/docs |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| Destinations | API, Data warehouse |
| \| system_metadata.data_source_logins \| \| --- \| \| \\| Field label \\| Data source logins \\| \\| --- \\| --- \\| \\| Description \\| The data source login accounts that were used to authenticate against the data source \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \| \| Field label \| Data source logins \| \| Description \| The data source login accounts that were used to authenticate against the data source \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| system_metadata.data_source_logins |
| \| Field label \| Data source logins \| \| --- \| --- \| \| Description \| The data source login accounts that were used to authenticate against the data source \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| Field label | Data source logins |
| Description | The data source login accounts that were used to authenticate against the data source |
| Field type | dimension |
| Data type | [string.text.json](/apidocs/field-data-types#text) |
| \| system_metadata.data_source_login_owners \| \| --- \| \| \\| Field label \\| Data source login owners \\| \\| --- \\| --- \\| \\| Description \\| The Supermetrics users that created the data source login connections \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \| \| Field label \| Data source login owners \| \| Description \| The Supermetrics users that created the data source login connections \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| system_metadata.data_source_login_owners |
| \| Field label \| Data source login owners \| \| --- \| --- \| \| Description \| The Supermetrics users that created the data source login connections \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| Field label | Data source login owners |
| Description | The Supermetrics users that created the data source login connections |
| Field type | dimension |
| Data type | [string.text.json](/apidocs/field-data-types#text) |

### PERFORMANCE

| \| spend \| \| --- \| \| \\| Field label \\| Spend \\| \\| --- \\| --- \\| \\| Description \\| The total amount spent on the campaign \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Spend \| \| Description \| The total amount spent on the campaign \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| --- |
| spend |
| \| Field label \| Spend \| \| --- \| --- \| \| Description \| The total amount spent on the campaign \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Spend |
| Description | The total amount spent on the campaign |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| impressions \| \| --- \| \| \\| Field label \\| Impressions \\| \\| --- \\| --- \\| \\| Description \\| The total number of times an ad has been shown \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Impressions \| \| Description \| The total number of times an ad has been shown \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| impressions |
| \| Field label \| Impressions \| \| --- \| --- \| \| Description \| The total number of times an ad has been shown \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Impressions |
| Description | The total number of times an ad has been shown |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| clicks \| \| --- \| \| \\| Field label \\| Clicks \\| \\| --- \\| --- \\| \\| Description \\| The total number of clicks generated by the campaign's ads \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Clicks \| \| Description \| The total number of clicks generated by the campaign's ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| clicks |
| \| Field label \| Clicks \| \| --- \| --- \| \| Description \| The total number of clicks generated by the campaign's ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Clicks |
| Description | The total number of clicks generated by the campaign's ads |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| reach \| \| --- \| \| \\| Field label \\| Reach \\| \\| --- \\| --- \\| \\| Description \\| The number of unique users who have seen the campaign's ads \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Reach \| \| Description \| The number of unique users who have seen the campaign's ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| reach |
| \| Field label \| Reach \| \| --- \| --- \| \| Description \| The number of unique users who have seen the campaign's ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Reach |
| Description | The number of unique users who have seen the campaign's ads |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| viewable_impressions \| \| --- \| \| \\| Field label \\| Viewable impressions \\| \\| --- \\| --- \\| \\| Description \\| The total number of times an ad was viewed \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Viewable impressions \| \| Description \| The total number of times an ad was viewed \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| viewable_impressions |
| \| Field label \| Viewable impressions \| \| --- \| --- \| \| Description \| The total number of times an ad was viewed \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Viewable impressions |
| Description | The total number of times an ad was viewed |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| views \| \| --- \| \| \\| Field label \\| Views \\| \\| --- \\| --- \\| \\| Description \\| The total number of times a creative was viewed \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Views \| \| Description \| The total number of times a creative was viewed \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| views |
| \| Field label \| Views \| \| --- \| --- \| \| Description \| The total number of times a creative was viewed \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Views |
| Description | The total number of times a creative was viewed |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversions \| \| --- \| \| \\| Field label \\| Conversions \\| \\| --- \\| --- \\| \\| Description \\| The total number of conversion events attributed to the campaign \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Conversions \| \| Description \| The total number of conversion events attributed to the campaign \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversions |
| \| Field label \| Conversions \| \| --- \| --- \| \| Description \| The total number of conversion events attributed to the campaign \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Conversions |
| Description | The total number of conversion events attributed to the campaign |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| engaged_sessions \| \| --- \| \| \\| Field label \\| Engaged sessions \\| \\| --- \\| --- \\| \\| Description \\| Number of engaged sessions initiated from the campaign's ads \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Engaged sessions \| \| Description \| Number of engaged sessions initiated from the campaign's ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| engaged_sessions |
| \| Field label \| Engaged sessions \| \| --- \| --- \| \| Description \| Number of engaged sessions initiated from the campaign's ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Engaged sessions |
| Description | Number of engaged sessions initiated from the campaign's ads |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| sessions \| \| --- \| \| \\| Field label \\| Sessions \\| \\| --- \\| --- \\| \\| Description \\| Number of sessions initiated from the creative \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Sessions \| \| Description \| Number of sessions initiated from the creative \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| sessions |
| \| Field label \| Sessions \| \| --- \| --- \| \| Description \| Number of sessions initiated from the creative \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Sessions |
| Description | Number of sessions initiated from the creative |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| bids \| \| --- \| \| \\| Field label \\| Bids \\| \\| --- \\| --- \\| \\| Description \\| The total number of bid requests made in the campaign \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Bids \| \| Description \| The total number of bid requests made in the campaign \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| bids |
| \| Field label \| Bids \| \| --- \| --- \| \| Description \| The total number of bid requests made in the campaign \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Bids |
| Description | The total number of bid requests made in the campaign |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| viewability \| \| --- \| \| \\| Field label \\| Viewability \\| \\| --- \\| --- \\| \\| Description \\| The percentage of ads that were considered viewable \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.percentage](/apidocs/field-data-types#number) \\| \\| Aggregation \\| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \\| \| \| Field label \| Viewability \| \| Description \| The percentage of ads that were considered viewable \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| |
| viewability |
| \| Field label \| Viewability \| \| --- \| --- \| \| Description \| The percentage of ads that were considered viewable \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| |
| Field label | Viewability |
| Description | The percentage of ads that were considered viewable |
| Field type | metric |
| Data type | [float.number.percentage](/apidocs/field-data-types#number) |
| Aggregation | [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) |
| \| ctr \| \| --- \| \| \\| Field label \\| CTR \\| \\| --- \\| --- \\| \\| Description \\| Click-through rate. (Clicks / Impressions) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| CTR \| \| Description \| Click-through rate. (Clicks / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| ctr |
| \| Field label \| CTR \| \| --- \| --- \| \| Description \| Click-through rate. (Clicks / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | CTR |
| Description | Click-through rate. (Clicks / Impressions) |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| cpm \| \| --- \| \| \\| Field label \\| CPM \\| \\| --- \\| --- \\| \\| Description \\| Cost per mille. ((Spend / Impressions) * 1000) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| CPM \| \| Description \| Cost per mille. ((Spend / Impressions) * 1000) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cpm |
| \| Field label \| CPM \| \| --- \| --- \| \| Description \| Cost per mille. ((Spend / Impressions) * 1000) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | CPM |
| Description | Cost per mille. ((Spend / Impressions) * 1000) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| cpc \| \| --- \| \| \\| Field label \\| CPC \\| \\| --- \\| --- \\| \\| Description \\| Cost per click. (Spend / Clicks) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| CPC \| \| Description \| Cost per click. (Spend / Clicks) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cpc |
| \| Field label \| CPC \| \| --- \| --- \| \| Description \| Cost per click. (Spend / Clicks) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | CPC |
| Description | Cost per click. (Spend / Clicks) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| conversion_rate \| \| --- \| \| \\| Field label \\| Conversion rate \\| \\| --- \\| --- \\| \\| Description \\| Conversion rate. (Conversions / Clicks) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Conversion rate \| \| Description \| Conversion rate. (Conversions / Clicks) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| conversion_rate |
| \| Field label \| Conversion rate \| \| --- \| --- \| \| Description \| Conversion rate. (Conversions / Clicks) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Conversion rate |
| Description | Conversion rate. (Conversions / Clicks) |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |

### QUERY

| \| system_metadata.query_date_range_start \| \| --- \| \| \\| Field label \\| Start date \\| \\| --- \\| --- \\| \\| Description \\| The start date of the requested query \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| Start date \| \| Description \| The start date of the requested query \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| --- |
| system_metadata.query_date_range_start |
| \| Field label \| Start date \| \| --- \| --- \| \| Description \| The start date of the requested query \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Field label | Start date |
| Description | The start date of the requested query |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| \| system_metadata.query_date_range_end \| \| --- \| \| \\| Field label \\| End date \\| \\| --- \\| --- \\| \\| Description \\| The end date of the requested query \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| End date \| \| Description \| The end date of the requested query \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| system_metadata.query_date_range_end |
| \| Field label \| End date \| \| --- \| --- \| \| Description \| The end date of the requested query \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Field label | End date |
| Description | The end date of the requested query |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| \| system_metadata.query_timezone \| \| --- \| \| \\| Field label \\| Timezone \\| \\| --- \\| --- \\| \\| Description \\| The timezone that is supplied to the query \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.timezone](/apidocs/field-data-types#time) \\| \| \| Field label \| Timezone \| \| Description \| The timezone that is supplied to the query \| \| Field type \| dimension \| \| Data type \| [string.time.timezone](/apidocs/field-data-types#time) \| |
| system_metadata.query_timezone |
| \| Field label \| Timezone \| \| --- \| --- \| \| Description \| The timezone that is supplied to the query \| \| Field type \| dimension \| \| Data type \| [string.time.timezone](/apidocs/field-data-types#time) \| |
| Field label | Timezone |
| Description | The timezone that is supplied to the query |
| Field type | dimension |
| Data type | [string.time.timezone](/apidocs/field-data-types#time) |
| \| system_metadata.query_filters \| \| --- \| \| \\| Field label \\| Filters \\| \\| --- \\| --- \\| \\| Description \\| All filters used in the query \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \| \| Field label \| Filters \| \| Description \| All filters used in the query \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| system_metadata.query_filters |
| \| Field label \| Filters \| \| --- \| --- \| \| Description \| All filters used in the query \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| Field label | Filters |
| Description | All filters used in the query |
| Field type | dimension |
| Data type | [string.text.json](/apidocs/field-data-types#text) |
| \| system_metadata.query_date_start \| \| --- \| \| \\| Field label \\| Start \\| \\| --- \\| --- \\| \\| Description \\| When the query was started \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.datetime](/apidocs/field-data-types#time) \\| \| \| Field label \| Start \| \| Description \| When the query was started \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| |
| system_metadata.query_date_start |
| \| Field label \| Start \| \| --- \| --- \| \| Description \| When the query was started \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| |
| Field label | Start |
| Description | When the query was started |
| Field type | dimension |
| Data type | [string.time.datetime](/apidocs/field-data-types#time) |
| \| system_metadata.query_date_end \| \| --- \| \| \\| Field label \\| End \\| \\| --- \\| --- \\| \\| Description \\| When the query completed \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.datetime](/apidocs/field-data-types#time) \\| \| \| Field label \| End \| \| Description \| When the query completed \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| |
| system_metadata.query_date_end |
| \| Field label \| End \| \| --- \| --- \| \| Description \| When the query completed \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| |
| Field label | End |
| Description | When the query completed |
| Field type | dimension |
| Data type | [string.time.datetime](/apidocs/field-data-types#time) |
| \| system_metadata.query_duration \| \| --- \| \| \\| Field label \\| Duration \\| \\| --- \\| --- \\| \\| Description \\| The duration in seconds of the query \\| \\| Field type \\| dimension \\| \\| Data type \\| [int.duration.seconds](/apidocs/field-data-types#duration) \\| \| \| Field label \| Duration \| \| Description \| The duration in seconds of the query \| \| Field type \| dimension \| \| Data type \| [int.duration.seconds](/apidocs/field-data-types#duration) \| |
| system_metadata.query_duration |
| \| Field label \| Duration \| \| --- \| --- \| \| Description \| The duration in seconds of the query \| \| Field type \| dimension \| \| Data type \| [int.duration.seconds](/apidocs/field-data-types#duration) \| |
| Field label | Duration |
| Description | The duration in seconds of the query |
| Field type | dimension |
| Data type | [int.duration.seconds](/apidocs/field-data-types#duration) |
| \| system_metadata.query_accounts \| \| --- \| \| \\| Field label \\| Accounts \\| \\| --- \\| --- \\| \\| Description \\| A list of accounts of which the data was pulled from \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \| \| Field label \| Accounts \| \| Description \| A list of accounts of which the data was pulled from \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| system_metadata.query_accounts |
| \| Field label \| Accounts \| \| --- \| --- \| \| Description \| A list of accounts of which the data was pulled from \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| Field label | Accounts |
| Description | A list of accounts of which the data was pulled from |
| Field type | dimension |
| Data type | [string.text.json](/apidocs/field-data-types#text) |
| \| system_metadata.query_excluded_accounts \| \| --- \| \| \\| Field label \\| Excluded invalid accounts \\| \\| --- \\| --- \\| \\| Description \\| A list of unavailable accounts excluded from the query due to the "Exclude invalid accounts" setting \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \| \| Field label \| Excluded invalid accounts \| \| Description \| A list of unavailable accounts excluded from the query due to the "Exclude invalid accounts" setting \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| system_metadata.query_excluded_accounts |
| \| Field label \| Excluded invalid accounts \| \| --- \| --- \| \| Description \| A list of unavailable accounts excluded from the query due to the "Exclude invalid accounts" setting \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| Field label | Excluded invalid accounts |
| Description | A list of unavailable accounts excluded from the query due to the "Exclude invalid accounts" setting |
| Field type | dimension |
| Data type | [string.text.json](/apidocs/field-data-types#text) |

### TIME

| \| today \| \| --- \| \| \\| Field label \\| Today \\| \\| --- \\| --- \\| \\| Description \\| Today's date, e.g. 2017-01-31 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \\| Destinations \\| API, Data warehouse \\| \| \| Field label \| Today \| \| Description \| Today's date, e.g. 2017-01-31 \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| \| Destinations \| API, Data warehouse \| |
| --- |
| today |
| \| Field label \| Today \| \| --- \| --- \| \| Description \| Today's date, e.g. 2017-01-31 \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| \| Destinations \| API, Data warehouse \| |
| Field label | Today |
| Description | Today's date, e.g. 2017-01-31 |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| Destinations | API, Data warehouse |
| \| year \| \| --- \| \| \\| Field label \\| Year \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.year](/apidocs/field-data-types#time) \\| \| \| Field label \| Year \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| |
| year |
| \| Field label \| Year \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| |
| Field label | Year |
| Field type | dimension |
| Data type | [string.time.year](/apidocs/field-data-types#time) |
| \| year_of_week \| \| --- \| \| \\| Field label \\| Year of week (Sun-Sat) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.year](/apidocs/field-data-types#time) \\| \| \| Field label \| Year of week (Sun-Sat) \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| |
| year_of_week |
| \| Field label \| Year of week (Sun-Sat) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| |
| Field label | Year of week (Sun-Sat) |
| Field type | dimension |
| Data type | [string.time.year](/apidocs/field-data-types#time) |
| \| year_of_week_iso \| \| --- \| \| \\| Field label \\| Year of week (Mon-Sun) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.year](/apidocs/field-data-types#time) \\| \| \| Field label \| Year of week (Mon-Sun) \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| |
| year_of_week_iso |
| \| Field label \| Year of week (Mon-Sun) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| |
| Field label | Year of week (Mon-Sun) |
| Field type | dimension |
| Data type | [string.time.year](/apidocs/field-data-types#time) |
| \| year_month \| \| --- \| \| \\| Field label \\| Year & month \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.yearmonth](/apidocs/field-data-types#time) \\| \| \| Field label \| Year & month \| \| Field type \| dimension \| \| Data type \| [string.time.yearmonth](/apidocs/field-data-types#time) \| |
| year_month |
| \| Field label \| Year & month \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.yearmonth](/apidocs/field-data-types#time) \| |
| Field label | Year & month |
| Field type | dimension |
| Data type | [string.time.yearmonth](/apidocs/field-data-types#time) |
| \| month \| \| --- \| \| \\| Field label \\| Month \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.month](/apidocs/field-data-types#time) \\| \| \| Field label \| Month \| \| Field type \| dimension \| \| Data type \| [string.time.month](/apidocs/field-data-types#time) \| |
| month |
| \| Field label \| Month \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.month](/apidocs/field-data-types#time) \| |
| Field label | Month |
| Field type | dimension |
| Data type | [string.time.month](/apidocs/field-data-types#time) |
| \| year_week \| \| --- \| \| \\| Field label \\| Year & week (Sun-Sat) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.yearweek](/apidocs/field-data-types#time) \\| \| \| Field label \| Year & week (Sun-Sat) \| \| Field type \| dimension \| \| Data type \| [string.time.yearweek](/apidocs/field-data-types#time) \| |
| year_week |
| \| Field label \| Year & week (Sun-Sat) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.yearweek](/apidocs/field-data-types#time) \| |
| Field label | Year & week (Sun-Sat) |
| Field type | dimension |
| Data type | [string.time.yearweek](/apidocs/field-data-types#time) |
| \| year_week_iso \| \| --- \| \| \\| Field label \\| Year & week (Mon-Sun) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.yearweekiso](/apidocs/field-data-types#time) \\| \| \| Field label \| Year & week (Mon-Sun) \| \| Field type \| dimension \| \| Data type \| [string.time.yearweekiso](/apidocs/field-data-types#time) \| |
| year_week_iso |
| \| Field label \| Year & week (Mon-Sun) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.yearweekiso](/apidocs/field-data-types#time) \| |
| Field label | Year & week (Mon-Sun) |
| Field type | dimension |
| Data type | [string.time.yearweekiso](/apidocs/field-data-types#time) |
| \| week \| \| --- \| \| \\| Field label \\| Week (Sun-Sat) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.week](/apidocs/field-data-types#time) \\| \| \| Field label \| Week (Sun-Sat) \| \| Field type \| dimension \| \| Data type \| [string.time.week](/apidocs/field-data-types#time) \| |
| week |
| \| Field label \| Week (Sun-Sat) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.week](/apidocs/field-data-types#time) \| |
| Field label | Week (Sun-Sat) |
| Field type | dimension |
| Data type | [string.time.week](/apidocs/field-data-types#time) |
| \| week_iso \| \| --- \| \| \\| Field label \\| Week (Mon-Sun) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.weekiso](/apidocs/field-data-types#time) \\| \| \| Field label \| Week (Mon-Sun) \| \| Field type \| dimension \| \| Data type \| [string.time.weekiso](/apidocs/field-data-types#time) \| |
| week_iso |
| \| Field label \| Week (Mon-Sun) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.weekiso](/apidocs/field-data-types#time) \| |
| Field label | Week (Mon-Sun) |
| Field type | dimension |
| Data type | [string.time.weekiso](/apidocs/field-data-types#time) |
| \| day_of_month \| \| --- \| \| \\| Field label \\| Day of month \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.dayofmonth](/apidocs/field-data-types#time) \\| \| \| Field label \| Day of month \| \| Field type \| dimension \| \| Data type \| [string.time.dayofmonth](/apidocs/field-data-types#time) \| |
| day_of_month |
| \| Field label \| Day of month \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.dayofmonth](/apidocs/field-data-types#time) \| |
| Field label | Day of month |
| Field type | dimension |
| Data type | [string.time.dayofmonth](/apidocs/field-data-types#time) |
| \| day_of_week_name \| \| --- \| \| \\| Field label \\| Day of week (Sun-Sat) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.dayofweek](/apidocs/field-data-types#time) \\| \| \| Field label \| Day of week (Sun-Sat) \| \| Field type \| dimension \| \| Data type \| [string.time.dayofweek](/apidocs/field-data-types#time) \| |
| day_of_week_name |
| \| Field label \| Day of week (Sun-Sat) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.dayofweek](/apidocs/field-data-types#time) \| |
| Field label | Day of week (Sun-Sat) |
| Field type | dimension |
| Data type | [string.time.dayofweek](/apidocs/field-data-types#time) |
| \| day_of_week_name_iso \| \| --- \| \| \\| Field label \\| Day of week (Mon-Sun) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.dayofweekiso](/apidocs/field-data-types#time) \\| \| \| Field label \| Day of week (Mon-Sun) \| \| Field type \| dimension \| \| Data type \| [string.time.dayofweekiso](/apidocs/field-data-types#time) \| |
| day_of_week_name_iso |
| \| Field label \| Day of week (Mon-Sun) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.dayofweekiso](/apidocs/field-data-types#time) \| |
| Field label | Day of week (Mon-Sun) |
| Field type | dimension |
| Data type | [string.time.dayofweekiso](/apidocs/field-data-types#time) |
| \| date \| \| --- \| \| \\| Field label \\| Date \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| Date \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| date |
| \| Field label \| Date \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Field label | Date |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| \| atom \| \| --- \| \| \\| Field label \\| Datetime \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.datetime](/apidocs/field-data-types#time) \\| \| \| Field label \| Datetime \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| |
| atom |
| \| Field label \| Datetime \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| |
| Field label | Datetime |
| Field type | dimension |
| Data type | [string.time.datetime](/apidocs/field-data-types#time) |

### VIDEO

| \| start \| \| --- \| \| \\| Field label \\| Start \\| \\| --- \\| --- \\| \\| Description \\| Number of video starts \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Start \| \| Description \| Number of video starts \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| --- |
| start |
| \| Field label \| Start \| \| --- \| --- \| \| Description \| Number of video starts \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Start |
| Description | Number of video starts |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| first_quartile \| \| --- \| \| \\| Field label \\| First quartile \\| \\| --- \\| --- \\| \\| Description \\| Number of views of the first 25% of the ad \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| First quartile \| \| Description \| Number of views of the first 25% of the ad \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| first_quartile |
| \| Field label \| First quartile \| \| --- \| --- \| \| Description \| Number of views of the first 25% of the ad \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | First quartile |
| Description | Number of views of the first 25% of the ad |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| midpoint \| \| --- \| \| \\| Field label \\| Midpoint \\| \\| --- \\| --- \\| \\| Description \\| Number of views of the second 25% of the ad \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Midpoint \| \| Description \| Number of views of the second 25% of the ad \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| midpoint |
| \| Field label \| Midpoint \| \| --- \| --- \| \| Description \| Number of views of the second 25% of the ad \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Midpoint |
| Description | Number of views of the second 25% of the ad |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| third_quartile \| \| --- \| \| \\| Field label \\| Third quartile \\| \\| --- \\| --- \\| \\| Description \\| Number of views of the third 25% of the ad \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Third quartile \| \| Description \| Number of views of the third 25% of the ad \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| third_quartile |
| \| Field label \| Third quartile \| \| --- \| --- \| \| Description \| Number of views of the third 25% of the ad \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Third quartile |
| Description | Number of views of the third 25% of the ad |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| complete \| \| --- \| \| \\| Field label \\| Complete \\| \\| --- \\| --- \\| \\| Description \\| Number of completed views \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Complete \| \| Description \| Number of completed views \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| complete |
| \| Field label \| Complete \| \| --- \| --- \| \| Description \| Number of completed views \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Complete |
| Description | Number of completed views |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| view \| \| --- \| \| \\| Field label \\| Video view \\| \\| --- \\| --- \\| \\| Description \\| A view is typically counted when a viewer watches an ad for a certain amount of time, typically a few seconds. The exact time required to count as a view can vary by platform and advertiser \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Video view \| \| Description \| A view is typically counted when a viewer watches an ad for a certain amount of time, typically a few seconds. The exact time required to count as a view can vary by platform and advertiser \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| view |
| \| Field label \| Video view \| \| --- \| --- \| \| Description \| A view is typically counted when a viewer watches an ad for a certain amount of time, typically a few seconds. The exact time required to count as a view can vary by platform and advertiser \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Video view |
| Description | A view is typically counted when a viewer watches an ad for a certain amount of time, typically a few seconds. The exact time required to count as a view can vary by platform and advertiser |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| mute \| \| --- \| \| \\| Field label \\| Mute \\| \\| --- \\| --- \\| \\| Description \\| Number of video mutes \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Mute \| \| Description \| Number of video mutes \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| mute |
| \| Field label \| Mute \| \| --- \| --- \| \| Description \| Number of video mutes \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Mute |
| Description | Number of video mutes |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| unmute \| \| --- \| \| \\| Field label \\| Unmute \\| \\| --- \\| --- \\| \\| Description \\| Number of video unmutes \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Unmute \| \| Description \| Number of video unmutes \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| unmute |
| \| Field label \| Unmute \| \| --- \| --- \| \| Description \| Number of video unmutes \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Unmute |
| Description | Number of video unmutes |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| pause \| \| --- \| \| \\| Field label \\| Pause \\| \\| --- \\| --- \\| \\| Description \\| Number of video pauses \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Pause \| \| Description \| Number of video pauses \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| pause |
| \| Field label \| Pause \| \| --- \| --- \| \| Description \| Number of video pauses \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Pause |
| Description | Number of video pauses |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| resume \| \| --- \| \| \\| Field label \\| Resume \\| \\| --- \\| --- \\| \\| Description \\| Number of video resumes \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Resume \| \| Description \| Number of video resumes \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| resume |
| \| Field label \| Resume \| \| --- \| --- \| \| Description \| Number of video resumes \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Resume |
| Description | Number of video resumes |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| skip \| \| --- \| \| \\| Field label \\| Skip \\| \\| --- \\| --- \\| \\| Description \\| Number of video skips \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Skip \| \| Description \| Number of video skips \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| skip |
| \| Field label \| Skip \| \| --- \| --- \| \| Description \| Number of video skips \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Skip |
| Description | Number of video skips |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| vcr \| \| --- \| \| \\| Field label \\| VCR \\| \\| --- \\| --- \\| \\| Description \\| Video Completion Rate. VCR is a metric that measures the percentage of video ad views that the viewer completes. It is calculated by dividing the number of completed views by the number of video starts \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| VCR \| \| Description \| Video Completion Rate. VCR is a metric that measures the percentage of video ad views that the viewer completes. It is calculated by dividing the number of completed views by the number of video starts \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| |
| vcr |
| \| Field label \| VCR \| \| --- \| --- \| \| Description \| Video Completion Rate. VCR is a metric that measures the percentage of video ad views that the viewer completes. It is calculated by dividing the number of completed views by the number of video starts \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| |
| Field label | VCR |
| Description | Video Completion Rate. VCR is a metric that measures the percentage of video ad views that the viewer completes. It is calculated by dividing the number of completed views by the number of video starts |
| Field type | metric |
| Data type | [float.number.value](/apidocs/field-data-types#number) |
| \| vtr \| \| --- \| \| \\| Field label \\| VTR \\| \\| --- \\| --- \\| \\| Description \\| View-Through-Rate. VTR is a metric that measures the percentage of impressions that result in view of a video ad. It is calculated by dividing the number of views by the number of impressions \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| VTR \| \| Description \| View-Through-Rate. VTR is a metric that measures the percentage of impressions that result in view of a video ad. It is calculated by dividing the number of views by the number of impressions \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| |
| vtr |
| \| Field label \| VTR \| \| --- \| --- \| \| Description \| View-Through-Rate. VTR is a metric that measures the percentage of impressions that result in view of a video ad. It is calculated by dividing the number of views by the number of impressions \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| |
| Field label | VTR |
| Description | View-Through-Rate. VTR is a metric that measures the percentage of impressions that result in view of a video ad. It is calculated by dividing the number of views by the number of impressions |
| Field type | metric |
| Data type | [float.number.value](/apidocs/field-data-types#number) |
| \| cvtr \| \| --- \| \| \\| Field label \\| cVTR \\| \\| --- \\| --- \\| \\| Description \\| Complete View-Through-Rate. It is calculated by dividing the number of complete views by impressions \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| cVTR \| \| Description \| Complete View-Through-Rate. It is calculated by dividing the number of complete views by impressions \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| |
| cvtr |
| \| Field label \| cVTR \| \| --- \| --- \| \| Description \| Complete View-Through-Rate. It is calculated by dividing the number of complete views by impressions \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| |
| Field label | cVTR |
| Description | Complete View-Through-Rate. It is calculated by dividing the number of complete views by impressions |
| Field type | metric |
| Data type | [float.number.value](/apidocs/field-data-types#number) |
| \| cpv \| \| --- \| \| \\| Field label \\| CPV \\| \\| --- \\| --- \\| \\| Description \\| Cost Per View. It is calculated by dividing the spend by the number of views \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| CPV \| \| Description \| Cost Per View. It is calculated by dividing the spend by the number of views \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cpv |
| \| Field label \| CPV \| \| --- \| --- \| \| Description \| Cost Per View. It is calculated by dividing the spend by the number of views \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | CPV |
| Description | Cost Per View. It is calculated by dividing the spend by the number of views |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| cpcv \| \| --- \| \| \\| Field label \\| CPCV \\| \\| --- \\| --- \\| \\| Description \\| Cost per completed view. CPCV is a metric that measures the cost of each completed view of a video ad. It is calculated by dividing the total cost of the campaign by the number of completed views \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| CPCV \| \| Description \| Cost per completed view. CPCV is a metric that measures the cost of each completed view of a video ad. It is calculated by dividing the total cost of the campaign by the number of completed views \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cpcv |
| \| Field label \| CPCV \| \| --- \| --- \| \| Description \| Cost per completed view. CPCV is a metric that measures the cost of each completed view of a video ad. It is calculated by dividing the total cost of the campaign by the number of completed views \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | CPCV |
| Description | Cost per completed view. CPCV is a metric that measures the cost of each completed view of a video ad. It is calculated by dividing the total cost of the campaign by the number of completed views |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |