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Klaviyo metrics and dimensions

  • Updated on Mar 5, 2026
  • Published on Aug 5, 2025
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Supermetrics brings all your Klaviyo data into Google Sheets, Looker Studio, Power BI, Excel, BigQuery, Snowflake, Redshift, Azure

83 metrics119 dimensionsCustom fields

ACCOUNT

account_name
Field label Account name
Description Name of the Klaviyo account as you have provided during the login process
Field type dimension
Data type string.text.value

AD

ad_platform
Field label Ad platform
Description Platform where the ad was ran
Field type dimension
Data type string.text.value
ad_campaign_name
Field label Ad campaign name
Field type dimension
Data type string.text.value
ad_set_name
Field label Ad set name
Field type dimension
Data type string.text.value
ad_set_id
Field label Ad set ID
Field type dimension
Data type string.text.value
ad_name
Field label Ad name
Field type dimension
Data type string.text.value
ad_id
Field label Ad ID
Field type dimension
Data type string.text.value
ad_form_name
Field label Ad form name
Field type dimension
Data type string.text.value
facebook_advertising_filled_out_lead_ad
Field label Filled out Facebook lead ad
Description This event is tracked when a someone fills in a Facebook lead ad
Field type metric
Data type int.number.value

API

api_active_on_site
Field label Active on site
Field type metric
Data type int.number.value
api_viewed_product
Field label Viewed product
Field type metric
Data type int.number.value

CAMPAIGN

campaign_name
Field label Campaign name
Field type dimension
Data type string.text.value
campaign_id
Field label Campaign ID
Field type dimension
Data type string.text.value
campaign_created_datetime
Field label Campaign created date & time
Description Datetime value when the campaign was created
Field type dimension
Data type string.time.datetime
campaign_send_datetime
Field label Campaign send date & time
Description Datetime value when the campaign was sent
Field type dimension
Data type string.time.datetime
campaign_send_date
Field label Campaign send date
Description Date when the campaign was sent
Field type dimension
Data type string.time.date
campaign_send_weekday
Field label Campaign send weekday
Description Weekday of the date when the campaign was sent
Field type dimension
Data type string.time.dayofweekiso
campaign_send_time
Field label Campaign send time
Description Time when the campaign was sent
Field type dimension
Data type string.time.hms
campaign_send_hour
Field label Campaign send hour
Description Hour of the day when the campaign was sent
Field type dimension
Data type string.time.hour
campaign_type
Field label Content type
Field type dimension
Data type string.text.value
campaign_message_type
Field label Message type
Field type dimension
Data type string.text.value
campaign_subject
Field label Subject
Field type dimension
Data type string.text.value
campaign_is_part_of_flow
Field label Campaign is part of a flow
Description You can use this dimension to distinguish campaigns that are part of a flow from ones that are not
Field type dimension
Data type bool
campaign_is_segmented
Field label Campaign is segmented
Field type dimension
Data type string.text.value
campaign_from_email
Field label From email
Field type dimension
Data type string.text.email
campaign_from_name
Field label From name
Field type dimension
Data type string.text.value
campaign_status
Field label Content status
Field type dimension
Data type string.text.value
campaign_template_id
Field label Template ID
Field type dimension
Data type string.text.value
campaign_html
Field label Content HTML
Field type dimension
Data type string.text.value

DATASOURCE

dataSourceName
Field label Data source
Description The name of the source for this data, as listed on supermetrics.com/docs
Field type dimension
Data type string.text.value
Destinations API, Data warehouse
system_metadata.data_source_logins
Field label Data source logins
Description The data source login accounts that were used to authenticate against the data source
Field type dimension
Data type string.text.json
system_metadata.data_source_login_owners
Field label Data source login owners
Description The Supermetrics users that created the data source login connections
Field type dimension
Data type string.text.json

DEPRECATED

klaviyo_unsubscribed
Field label Unsubscribes from all emails
Description Number of times when someone unsubscribes from emails globally.
Field type metric
Data type int.number.value
🚫 Deprecated Deprecated on 2024-07-22

EMAIL

klaviyo_total_recipients
Field label Email recipients
Description The number of recipients the email was sent to
Field type metric
Data type int.number.value
klaviyo_received_email
Field label Emails received
Description Number of times when a recipient receives an email
Field type metric
Data type int.number.value
klaviyo_opened_email
Field label Emails opened
Description Number of times when a recipient opens an email
Field type metric
Data type int.number.value
klaviyo_opened_email_unique
Field label Emails opened (unique)
Description Number of recipients that opened an email
Field type metric
Data type int.number.value
klaviyo_open_rate
Field label Email open rate
Description Unique email opens divided by received emails
Field type metric
Data type float.number.ratio
klaviyo_clicked_email
Field label Emails clicked
Description Number of times when a recipient clicked an email
Field type metric
Data type int.number.value
klaviyo_clicked_email_unique
Field label Emails clicked (unique)
Description Number of recipients that clicked an email
Field type metric
Data type int.number.value
klaviyo_click_rate
Field label Email click rate
Description Unique email clicks divided by received emails
Field type metric
Data type float.number.ratio
klaviyo_bounced_email
Field label Emails bounced
Description Number of times when an email soft or hard bounced
Field type metric
Data type int.number.value
klaviyo_bounce_rate
Field label Email bounce rate
Description Bounced emails divided by delivered emails
Field type metric
Data type float.number.ratio
klaviyo_dropped_email
Field label Emails dropped
Description Number of times when an email was not sent because the email address is suspicious
Field type metric
Data type int.number.value
klaviyo_marked_email_as_spam
Field label Emails marked as spam
Description Number of times when a recipient marks an email as spam
Field type metric
Data type int.number.value
klaviyo_spam_rate
Field label Email spam rate
Description Emails marked as spam divided by delivered emails
Field type metric
Data type float.number.ratio

EMAIL CLIENT

email_client
Field label Email client
Field type dimension
Data type string.text.value
email_client_os
Field label Email client OS
Field type dimension
Data type string.text.value
email_client_type
Field label Email client type
Field type dimension
Data type string.text.value

FLOW

flow_name
Field label Flow name
Field type dimension
Data type string.text.value
flow_id
Field label Flow ID
Field type dimension
Data type string.text.value
flow_url
Field label Flow URL
Field type dimension
Data type string.text.value

LIST

list_name
Field label List
Field type dimension
Data type string.text.value
list_id
Field label List ID
Field type dimension
Data type string.text.value
list_type
Field label List type
Description List type. The possible values include list and segment
Field type dimension
Data type string.text.value
klaviyo_subscribed_to_list
Field label New subscriptions to list
Description Number of times when someone opts in to a list
Field type metric
Data type int.number.value
klaviyo_unsubscribed_from_list
Field label Unsubscribes from list
Description Number of times when someone unsubscribes from a specific list
Field type metric
Data type int.number.value
klaviyo_clicked_email_to_unsubscribe
Field label Clicked email to unsubscribe
Description Number of unique individuals who clicked the unsubscribe link within an email campaign
Field type metric
Data type int.number.value
klaviyo_subscribed_to_back_in_stock
Field label New subscriptions to Back in Stock
Description Number of times when a recipient subscribes to be notified about an item being back in stock
Field type metric
Data type int.number.value

LIST MEMBERS

list_members
Field label List members
Description List members count
Field type metric
Data type int.number.value

MAGENTO

magento_checkout_started
Field label Magento checkout starts
Description This event is tracked when a customer enters his/her contact and shipping information on the first page of the Magento checkout process and clicks continue
Field type metric
Data type int.number.value
magento_checkout_started_value
Field label Magento checkout start value
Description This event is tracked when a customer enters his/her contact and shipping information on the first page of the Magento checkout process and clicks continue
Field type metric
Data type float.currency.value
magento_placed_order
Field label Magento orders
Description This event is tracked when a customer completes the checkout process and creates an order in your Magento store
Field type metric
Data type int.number.value
magento_placed_order_value
Field label Magento order value
Description The total value of the placed order, inclusive of shipping and any applied discounts
Field type metric
Data type float.currency.value
magento_average_order_value
Field label Magento average order value
Description The average value of the placed order, inclusive of shipping and any applied discounts
Field type metric
Data type float.currency.value
magento_ordered_product_quantity
Field label Magento item quantity
Description The total quantity ordered of the product
Field type metric
Data type int.number.value
magento_checkout_start_to_order_rate
Field label Magento checkout completion rate
Description Completed checkouts as ratio of checkout starts
Field type metric
Data type float.number.ratio
magento_cancelled_order
Field label Magento cancelled orders
Description This event is tracked when a customer creates an order in your Magento store but then cancels the order before fulfillment
Field type metric
Data type int.number.value
magento_cancelled_order_value
Field label Magento cancelled order value
Description This event is tracked when a customer creates an order in your Magento store but then cancels the order before fulfillment
Field type metric
Data type float.currency.value
magento_fulfilled_order
Field label Magento fulfilled orders
Description This event is tracked when an order is marked as "fulfilled" in your Magento store
Field type metric
Data type int.number.value
magento_fulfilled_order_value
Field label Magento fulfilled order value
Description This event is tracked when an order is marked as "fulfilled" in your Magento store
Field type metric
Data type float.currency.value
magento_refunded_order
Field label Magento refunded orders
Description This event is tracked when a customer completes the checkout process in your Magento store and a payment is made, but the customer requests the payment to be returned. Klaviyo only receives events from fully refunded orders (not partially refunded orders)
Field type metric
Data type int.number.value
magento_refunded_order_value
Field label Magento refunded order value
Description This event is tracked when a customer completes the checkout process in your Magento store and a payment is made, but the customer requests the payment to be returned. Klaviyo only receives events from fully refunded orders (not partially refunded orders)
Field type metric
Data type float.currency.value
magento_conversion_rate
Field label Magento conversion rate
Description The number of conversions attributed to a campaign divided by the number of recipients
Field type metric
Data type float.number.percentage
magento_revenue_per_recipient
Field label Magento revenue per recipient
Description The amount of revenue attributed to a campaign divided by the number of recipients
Field type metric
Data type float.number.value

PERSON

person_name
Field label Person name
Field type dimension
Data type string.text.value
person_id
Field label Profile ID
Description ID of the recipient profile
Field type dimension
Data type string.text.value
person_email
Field label Email address
Field type dimension
Data type string.text.email
person_email_domain
Field label Email domain
Field type dimension
Data type string.text.email
person_phone
Field label Phone number
Field type dimension
Data type string.text.phone
person_address1
Field label Person address line 1
Field type dimension
Data type string.text.value
person_address2
Field label Person address line 2
Field type dimension
Data type string.text.value
person_title
Field label Title
Field type dimension
Data type string.text.value
person_organization
Field label Organization
Field type dimension
Data type string.text.value
person_country
Field label Country
Field type dimension
Data type string.geo.country
person_region
Field label Region
Field type dimension
Data type string.geo.region
person_city
Field label City
Field type dimension
Data type string.geo.city
person_zip
Field label Zip code
Field type dimension
Data type string.geo.zip
person_created
Field label Profile created
Field type dimension
Data type string.time.datetime
person_profile_age
Field label Age of profile
Field type dimension
Data type int.number.value
person_source
Field label Source
Field type dimension
Data type string.text.value
person_accepts_marketing
Field label Accepts marketing
Field type dimension
Data type bool
person_shopify_tags
Field label Shopify tags
Description A list of custom tags assigned to that customer in Shopify, e.g., Wholesale, VIP
Field type dimension
Data type string.text.value

PURCHASE

purchase_id
Field label Purchase ID
Field type dimension
Data type string.text.value
purchase_is_shopify
Field label Is Shopify purchase
Field type dimension
Data type bool
purchase_confirmed
Field label Is confirmed
Field type dimension
Data type bool
purchase_financial_status
Field label Finacial status
Field type dimension
Data type string.text.value
purchase_test
Field label Is test
Field type dimension
Data type bool
purchase_tags
Field label Tags
Field type dimension
Data type string.text.value
purchase_note
Field label Note
Field type dimension
Data type string.text.value
purchase_currency
Field label Currency
Field type dimension
Data type string.text.value
purchase_gateway
Field label Payment gateway
Field type dimension
Data type string.text.value
purchase_weight
Field label Weight
Field type dimension
Data type string.text.value
purchase_source
Field label Source
Description POS, Mobile etc
Field type dimension
Data type string.text.value
purchase_discount_codes
Field label Discount codes
Description Any discount or coupon codes someone used towards the order
Field type dimension
Data type string.text.value
purchase_shipping_rate
Field label Shipping rate
Field type dimension
Data type string.text.value
purchase_vendor
Field label Vendor
Field type dimension
Data type string.text.value
purchase_order_number
Field label Order number
Field type dimension
Data type string.text.value
purchase_order_status_url
Field label Status URL
Field type dimension
Data type string.text.url
purchase_reference
Field label Purchase reference
Field type dimension
Data type string.text.value
purchase_processing_method
Field label Processing method
Field type dimension
Data type string.text.value
purchase_item_count
Field label Item count
Description Number of items bought
Field type dimension
Data type string.text.value
purchase_total_price
Field label Total price
Field type dimension
Data type float.currency.value
purchase_browser_ip
Field label Browser IP address
Field type dimension
Data type string.network.ip
purchase_customer_locale
Field label Customer locale
Field type dimension
Data type string.text.value

PURCHASE ITEM

purchase_item_name
Field label Item name
Description The name or title of the ordered product, e.g., t-shirt
Field type dimension
Data type string.text.value
purchase_item_category
Field label Item categories
Description The categories or collections of the ordered product
Field type dimension
Data type string.text.value
purchase_item_image_url
Field label Item image URL
Description URL to the image of the product
Field type dimension
Data type string.text.url
purchase_item_image
Field label Item image
Description URL to the image of the product
Field type dimension
Data type string.text.formula
Destinations Google Sheets
purchase_item_variant_name
Field label Item variant name
Description The name or title of the product variant in Shopify, e.g., red, size medium t-shirt
Field type dimension
Data type string.text.value
purchase_item_variant_option_title
Field label Item variant title
Field type dimension
Data type string.text.value
purchase_item_variant_option_color
Field label Item variant color
Field type dimension
Data type string.text.value
purchase_item_variant_option_size
Field label Item variant size
Field type dimension
Data type string.text.value
purchase_sku
Field label SKU
Description The stock keeping unit of the product variant
Field type dimension
Data type string.text.value
purchase_product_id
Field label Product ID
Description The ID associated with the product in your store
Field type dimension
Data type string.text.value

QUERY

system_metadata.query_date_range_start
Field label Start date
Description The start date of the requested query
Field type dimension
Data type string.time.date
system_metadata.query_date_range_end
Field label End date
Description The end date of the requested query
Field type dimension
Data type string.time.date
system_metadata.query_timezone
Field label Timezone
Description The timezone that is supplied to the query
Field type dimension
Data type string.time.timezone
system_metadata.query_filters
Field label Filters
Description All filters used in the query
Field type dimension
Data type string.text.json
system_metadata.query_date_start
Field label Start
Description When the query was started
Field type dimension
Data type string.time.datetime
system_metadata.query_date_end
Field label End
Description When the query completed
Field type dimension
Data type string.time.datetime
system_metadata.query_duration
Field label Duration
Description The duration in seconds of the query
Field type dimension
Data type int.duration.seconds
system_metadata.query_accounts
Field label Accounts
Description A list of accounts of which the data was pulled from
Field type dimension
Data type string.text.json
system_metadata.query_excluded_accounts
Field label Excluded invalid accounts
Description A list of unavailable accounts excluded from the query due to the "Exclude invalid accounts" setting
Field type dimension
Data type string.text.json

SHOPIFY

shopify_checkout_started
Field label Shopify checkout starts
Description This event is tracked when a customer enters his/her contact and shipping information on the first page of the Shopify checkout process and clicks continue
Field type metric
Data type int.number.value
shopify_checkout_started_value
Field label Shopify checkout start value
Description This event is tracked when a customer enters his/her contact and shipping information on the first page of the Shopify checkout process and clicks continue
Field type metric
Data type float.currency.value
shopify_placed_order
Field label Shopify orders
Description This event is tracked when a customer completes the checkout process and creates an order in your Shopify store
Field type metric
Data type int.number.value
shopify_placed_order_value
Field label Shopify order value
Description The total value of the placed order, inclusive of shipping and any applied discounts
Field type metric
Data type float.currency.value
shopify_average_order_value
Field label Shopify average order value
Description The average value of the placed order, inclusive of shipping and any applied discounts
Field type metric
Data type float.currency.value
shopify_ordered_product_quantity
Field label Shopify item quantity
Description The total quantity ordered of the product
Field type metric
Data type int.number.value
shopify_checkout_completed
Field label Shopify checkout completed
Field type metric
Data type int.number.value
shopify_checkout_start_to_order_rate
Field label Shopify checkout completion rate
Description Completed checkouts as ratio of checkout starts
Field type metric
Data type float.number.ratio
shopify_cancelled_order
Field label Shopify cancelled orders
Description This event is tracked when a customer creates an order in your Shopify store but then cancels the order before fulfillment
Field type metric
Data type int.number.value
shopify_cancelled_order_value
Field label Shopify cancelled order value
Description This event is tracked when a customer creates an order in your Shopify store but then cancels the order before fulfillment
Field type metric
Data type float.currency.value
shopify_fulfilled_order
Field label Shopify fulfilled orders
Description This event is tracked when an order is marked as "fulfilled" in your Shopify store
Field type metric
Data type int.number.value
shopify_fulfilled_order_value
Field label Shopify fulfilled order value
Description This event is tracked when an order is marked as "fulfilled" in your Shopify store
Field type metric
Data type float.currency.value
shopify_fulfilled_partial_order
Field label Shopify fulfilled partial orders
Description This event is tracked when an order is marked as "partially fulfilled" in your Shopify store
Field type metric
Data type int.number.value
shopify_fulfilled_partial_order_value
Field label Shopify fulfilled partial order value
Description This event is tracked when an order is marked as "partially fulfilled" in your Shopify store
Field type metric
Data type float.currency.value
shopify_refunded_order
Field label Shopify refunded orders
Description This event is tracked when a customer completes the checkout process in your Shopify store and a payment is made, but the customer requests the payment to be returned. Klaviyo only receives events from fully refunded orders (not partially refunded orders)
Field type metric
Data type int.number.value
shopify_refunded_order_value
Field label Shopify refunded order value
Description This event is tracked when a customer completes the checkout process in your Shopify store and a payment is made, but the customer requests the payment to be returned. Klaviyo only receives events from fully refunded orders (not partially refunded orders)
Field type metric
Data type float.currency.value
shopify_conversion_rate
Field label Shopify conversion rate
Description The number of conversions attributed to a campaign divided by the number of recipients
Field type metric
Data type float.number.percentage
shopify_revenue_per_recipient
Field label Shopify revenue per recipient
Description The amount of revenue attributed to a campaign divided by the number of recipients
Field type metric
Data type float.number.value

SMS

klaviyo_sms_recipients
Field label SMS recipients
Description The number of recipients the sms was sent to
Field type metric
Data type int.number.value
klaviyo_received_sms
Field label Received SMS
Description Number of times when a recipient receives a sms
Field type metric
Data type int.number.value
klaviyo_clicked_sms
Field label Clicked SMS
Description Number of times when a recipient clicked a sms
Field type metric
Data type int.number.value
klaviyo_failed_to_deliver_sms
Field label Failed to deliver SMS
Description Number of times when a sms failed to deliver
Field type metric
Data type int.number.value
klaviyo_unsubscribed_from_sms
Field label Unsubscribed from SMS
Description Number of times when someone unsubscribes from a specific sms
Field type metric
Data type int.number.value

SOURCE

utm_source
Field label utm_source parameter value
Description Value of the utm_source parameter in the link that brought the buyer to the store
Field type dimension
Data type string.text.value
utm_medium
Field label utm_medium parameter value
Description Value of the utm_medium parameter in the link that brought the buyer to the store
Field type dimension
Data type string.text.value
utm_campaign
Field label utm_campaign parameter value
Description Value of the utm_campaign parameter in the link that brought the buyer to the store
Field type dimension
Data type string.text.value
utm_content
Field label utm_content parameter value
Description Value of the utm_content parameter in the link that brought the buyer to the store
Field type dimension
Data type string.text.value
utm_term
Field label utm_term parameter value
Description Value of the utm_term parameter in the link that brought the buyer to the store
Field type dimension
Data type string.text.value
landing_page_url
Field label Landing page URL
Description Landing page URL link that brought the buyer to the store
Field type dimension
Data type string.text.url

STRIPE

stripe_successfully_paid
Field label Successfully paid
Description The total number of successful Stripe payments
Field type metric
Data type int.number.value
stripe_successfully_paid_value
Field label Successfully paid value
Description The total value of successful Stripe payments
Field type metric
Data type float.currency.value
stripe_failed_payment
Field label Failed payment
Description The total number of failed Stripe payments
Field type metric
Data type int.number.value
stripe_failed_payment_value
Field label Failed payment value
Description The total value of failed Stripe payments
Field type metric
Data type float.currency.value
stripe_refunded_payment
Field label Refunded payment
Description The total number of refunded Stripe payments
Field type metric
Data type int.number.value
stripe_refunded_payment_value
Field label Refunded payment value
Description The total value of refunded Stripe payments
Field type metric
Data type float.currency.value
stripe_issued_invoice
Field label Issued invoice
Description The total number of issued Stripe invoices
Field type metric
Data type int.number.value
stripe_issued_invoice_value
Field label Issued invoice value
Description The total value of issued Stripe invoices
Field type metric
Data type float.currency.value

TIME

today
Field label Today
Description Today's date, e.g. 2017-01-31
Field type dimension
Data type string.time.date
Destinations API, Data warehouse
year
Field label Year
Description Year, e.g. 2017
Field type dimension
Data type string.time.year
yearOfWeek
Field label Year of week (Sun-Sat)
Description Year of week for US-style Sunday-Saturday weeks, e.g. 2017
Field type dimension
Data type string.time.year
yearOfWeekIso
Field label Year of week (Mon-Sun)
Description Year of week for ISO standard Monday-Sunday weeks, e.g. 2017
Field type dimension
Data type string.time.year
yearMonth
Field label Year & month
Description Year and month, e.g. 2017|06
Field type dimension
Data type string.time.yearmonth
month
Field label Month
Description Month, e.g. 6
Field type dimension
Data type string.time.month
yearWeek
Field label Year & week (Sun-Sat)
Description Year and week for US-style Sunday-Saturday weeks, e.g. 2017|08
Field type dimension
Data type string.time.yearweek
yearWeekIso
Field label Year & week (Mon-Sun)
Description Year and week for ISO standard Monday-Sunday weeks, e.g. 2017|08
Field type dimension
Data type string.time.yearweekiso
week
Field label Week (Sun-Sat)
Description US week number, e.g. 51
Field type dimension
Data type string.time.week
weekIso
Field label Week (Mon-Sun)
Description ISO week number, e.g. 51
Field type dimension
Data type string.time.weekiso
dayOfMonth
Field label Day of month
Description Day of month, e.g. 2
Field type dimension
Data type string.time.dayofmonth
dayOfWeekName
Field label Day of week (Sun-Sat)
Description Day of week number & name for US-style Sunday-Saturday weeks, e.g. 0 Sunday
Field type dimension
Data type string.time.dayofweek
dayOfWeekNameIso
Field label Day of week (Mon-Sun)
Description Day of week number & name for ISO standard Monday to Sunday weeks, e.g. 1 Sunday
Field type dimension
Data type string.time.dayofweekiso
date
Field label Date
Description Date, e.g. 2017-01-31
Field type dimension
Data type string.time.date

WEBSITE

page
Field label Page URL
Field type dimension
Data type string.text.url

WOOCOMMERCE

woocommerce_checkout_started
Field label Woocommerce checkout starts
Description This event is tracked when a customer enters his/her contact and shipping information on the first page of the Woocommerce checkout process and clicks continue
Field type metric
Data type int.number.value
woocommerce_checkout_started_value
Field label Woocommerce checkout start value
Description This event is tracked when a customer enters his/her contact and shipping information on the first page of the Woocommerce checkout process and clicks continue
Field type metric
Data type float.currency.value
woocommerce_placed_order
Field label Woocommerce orders
Description This event is tracked when a customer completes the checkout process and creates an order in your Woocommerce store
Field type metric
Data type int.number.value
woocommerce_placed_order_value
Field label Woocommerce order value
Description The total value of the placed order, inclusive of shipping and any applied discounts
Field type metric
Data type float.currency.value
woocommerce_average_order_value
Field label Woocommerce average order value
Description The average value of the placed order, inclusive of shipping and any applied discounts
Field type metric
Data type float.currency.value
woocommerce_ordered_product_quantity
Field label Woocommerce item quantity
Description The total quantity ordered of the product
Field type metric
Data type int.number.value
woocommerce_checkout_start_to_order_rate
Field label Woocommerce checkout completion rate
Description Completed checkouts as ratio of checkout starts
Field type metric
Data type float.number.ratio
woocommerce_cancelled_order
Field label Woocommerce cancelled orders
Description This event is tracked when a customer creates an order in your Woocommerce store but then cancels the order before fulfillment
Field type metric
Data type int.number.value
woocommerce_cancelled_order_value
Field label Woocommerce cancelled order value
Description This event is tracked when a customer creates an order in your Woocommerce store but then cancels the order before fulfillment
Field type metric
Data type float.currency.value
woocommerce_fulfilled_order
Field label Woocommerce fulfilled orders
Description This event is tracked when an order is marked as "fulfilled" in your Woocommerce store
Field type metric
Data type int.number.value
woocommerce_fulfilled_order_value
Field label Woocommerce fulfilled order value
Description This event is tracked when an order is marked as "fulfilled" in your Woocommerce store
Field type metric
Data type float.currency.value
woocommerce_refunded_order
Field label Woocommerce refunded orders
Description This event is tracked when a customer completes the checkout process in your Woocommerce store and a payment is made, but the customer requests the payment to be returned. Klaviyo only receives events from fully refunded orders (not partially refunded orders)
Field type metric
Data type int.number.value
woocommerce_refunded_order_value
Field label Woocommerce refunded order value
Description This event is tracked when a customer completes the checkout process in your Woocommerce store and a payment is made, but the customer requests the payment to be returned. Klaviyo only receives events from fully refunded orders (not partially refunded orders)
Field type metric
Data type float.currency.value
woocommerce_conversion_rate
Field label Woocommerce conversion rate
Description The number of conversions attributed to a campaign divided by the number of recipients
Field type metric
Data type float.number.percentage
woocommerce_revenue_per_recipient
Field label Woocommerce revenue per recipient
Description The amount of revenue attributed to a campaign divided by the number of recipients
Field type metric
Data type float.number.value

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