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Adobe Analytics metrics and dimensions

  • Updated on Jun 24, 2026
  • Published on Aug 5, 2025
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Supermetrics brings all your Adobe Analytics data into Google Sheets, Looker Studio, Power BI, Excel, BigQuery, Snowflake, Redshift, Azure

Early Access67 metrics108 dimensionsSegmentsCustom fields

ACCOUNT

account
Field label Account
Field type dimension
Data type string.text.value
account_id
Field label Account ID
Field type dimension
Data type string.text.value

BROWSER & NETWORK

browser
Field label Browser
Description The types and versions of browsers that visitors use
Field type dimension
Data type string.text.value
browser_type
Field label Browser type
Description The major browser families, such as Microsoft and Google, that visitors use
Field type dimension
Data type string.text.value
operating_system
Field label Operating system
Description The operating systems that visitors use
Field type dimension
Data type string.text.value
operating_system_group
Field label Operating system type
Field type dimension
Data type string.text.value
connection_type
Field label Connection type
Description The Internet connection speed that visitors to your site have, for example, modem, LAN, mobile traffic, and so forth
Field type dimension
Data type string.text.value

CONTENT

domain
Field label Domain
Description The organizations and Internet service providers your visitors use to browse your site. Examples of these organizations include comcast.com, verizon.com, and aol.com. These companies offer services that users subscribe to so they can access the Internet
Field type dimension
Data type string.text.value
server
Field label Server
Description The servers of your web site that are being tracked
Field type dimension
Data type string.text.value
site_section
Field label Site section
Description The site sections of your web site that are being tracked
Field type dimension
Data type string.text.value
product
Field label Product
Field type dimension
Data type string.text.value
category
Field label Category
Field type dimension
Data type string.text.value
page
Field label Page
Description The pages on your site
Field type dimension
Data type string.text.value

CUSTOMER

customer_loyalty
Field label Customer loyalty
Description Purchasing patterns of customers based on four categories of loyalty: Not a Customer, New Customer, Return Customer, Loyal Customer
Field type dimension
Data type string.text.value

DATASOURCE

dataSourceName
Field label Data source
Description The name of the source for this data, as listed on supermetrics.com/docs
Field type dimension
Data type string.text.value
Destinations API, Data warehouse
system_metadata.data_source_logins
Field label Data source logins
Description The data source login accounts that were used to authenticate against the data source
Field type dimension
Data type string.text.json
system_metadata.data_source_login_owners
Field label Data source login owners
Description The Supermetrics users that created the data source login connections
Field type dimension
Data type string.text.json

DEPRECATED

page_url_first_hit
Field label Entry page URL (original)
Field type dimension
Data type string.text.value
🚫 Deprecated Deprecated on 2024-03-01
day_of_week
Field label Day of week
Description Use Day of week (Sun-Sat) instead.
Field type dimension
Data type string.time.dayofweek
⚠️ Sunset warning This field will be deprecated on 2026-06-30
legacy_state
Field label State (legacy)
Field type dimension
Data type string.text.value
⚠️ Sunset warning This field will be deprecated on 2026-06-30
browser_height_bucketed
Field label Browser height (bucketed)
Field type dimension
Data type string.text.value
⚠️ Sunset warning This field will be deprecated on 2026-06-30
visit_page_number
Field label Visit page number
Field type dimension
Data type string.text.value
⚠️ Sunset warning This field will be deprecated on 2026-06-30
page_url
Field label Page URL
Description The address of the page in the address bar of the browser.
Field type dimension
Data type string.text.value
🚫 Deprecated Deprecated on 2024-03-01
mobile_os
Field label Mobile OS (legacy)
Description Groups mobile devices based on the mobile operating system running on the device.
Field type dimension
Data type string.text.value
⚠️ Sunset warning This field will be deprecated on 2026-06-30
clickmap_link_region
Field label ClickMap link by region
Field type dimension
Data type string.text.value
⚠️ Sunset warning This field will be deprecated on 2026-06-30
ecloud_visitor_id
Field label Experience Cloud visitor ID
Field type dimension
Data type string.text.value
⚠️ Sunset warning This field will be deprecated on 2026-06-30
tnt_raw
Field label Analytics for Target
Field type dimension
Data type string.text.value
⚠️ Sunset warning This field will be deprecated on 2026-06-30
visitor_id
Field label Visitor ID
Field type dimension
Data type string.text.value
⚠️ Sunset warning This field will be deprecated on 2026-06-30
new_visit
Field label New visit
Field type dimension
Data type string.text.value
🚫 Deprecated Deprecated on 2024-03-01
referrer_first_hit
Field label Referrer (original)
Field type dimension
Data type string.text.value
🚫 Deprecated Deprecated on 2024-03-01
page_url_visit_start
Field label Entry page URL (visit)
Field type dimension
Data type string.text.value
🚫 Deprecated Deprecated on 2024-03-01
clickmap_region
Field label ClickMap region
Field type dimension
Data type string.geo.region
⚠️ Sunset warning This field will be deprecated on 2026-06-30
path_length
Field label Path length
Description The depth of each visit to your site, i.e. how many pages the average visitor to your site views before leaving.
Field type dimension
Data type int.number.value
⚠️ Sunset warning This field will be deprecated on 2026-06-30
clickmap_page
Field label ClickMap page
Field type dimension
Data type string.text.value
⚠️ Sunset warning This field will be deprecated on 2026-06-30
page_name
Field label Page name
Description The name of the page (if set).
Field type dimension
Data type string.text.value
🚫 Deprecated Deprecated on 2024-03-01
purchase_id
Field label Purchase ID
Description Unique ID for the transaction.
Field type dimension
Data type string.text.value
⚠️ Sunset warning This field will be deprecated on 2026-06-30
plugin_support
Field label Plugin support
Field type dimension
Data type string.text.value
⚠️ Sunset warning This field will be deprecated on 2026-06-30
transaction_id
Field label Transaction ID
Description A unique identifier where various data points can be uploaded later via Data Sources.
Field type dimension
Data type string.text.value
🚫 Deprecated Deprecated on 2024-03-01
browser_width_bucketed
Field label Browser width (bucketed)
Field type dimension
Data type string.text.value
⚠️ Sunset warning This field will be deprecated on 2026-06-30
timezone
Field label Timezone
Description The time zones from which your visitors are coming.
Field type dimension
Data type string.time.gmtoffset
⚠️ Sunset warning This field will be deprecated on 2026-06-30
ip_address
Field label IP address
Description IP address of user's computer, from user's ISP.
Field type dimension
Data type string.text.value
⚠️ Sunset warning This field will be deprecated on 2026-06-30
single_page_visit
Field label Single page visit
Field type dimension
Data type string.text.value
⚠️ Sunset warning This field will be deprecated on 2026-06-30
clickmap_pages
Field label ClickMap pages
Field type metric
Data type int.number.value
⚠️ Sunset warning This field will be deprecated on 2026-06-30
video_ad_start
Field label Video ad start
Description Indicates that a visitor has viewed some portion of an ad.
Field type metric
Data type int.number.value
⚠️ Sunset warning This field will be deprecated on 2026-06-30
clickmap_regions
Field label ClickMap regions
Field type metric
Data type int.number.value
⚠️ Sunset warning This field will be deprecated on 2026-06-30
instances
Field label Occurrences (deprecated)
Description Use Occurrences instead.
Field type metric
Data type int.number.value
⚠️ Sunset warning This field will be deprecated on 2026-06-30
clickmap_link_regions
Field label ClickMap link regions
Field type metric
Data type int.number.value
⚠️ Sunset warning This field will be deprecated on 2026-06-30
single_value_visits
Field label Single access visits
Field type metric
Data type int.number.value
⚠️ Sunset warning This field will be deprecated on 2026-06-30
visitors_quarterly
Field label Quarterly visitors
Field type metric
Data type int.number.value
⚠️ Sunset warning This field will be deprecated on 2026-06-30
visitors_hourly
Field label Hourly visitors
Field type metric
Data type int.number.value
⚠️ Sunset warning This field will be deprecated on 2026-06-30
avg_time_spent_on_page
Field label Average time spent on page (min)
Description Use Average time spent on site (min) instead.
Field type metric
Data type float.number.value
⚠️ Sunset warning This field will be deprecated on 2026-06-30
visitors_daily
Field label Daily visitors
Field type metric
Data type int.number.value
⚠️ Sunset warning This field will be deprecated on 2026-06-30
visitors_weekly
Field label Weekly visitors
Field type metric
Data type int.number.value
⚠️ Sunset warning This field will be deprecated on 2026-06-30
visitors_monthly
Field label Monthly visitors
Field type metric
Data type int.number.value
⚠️ Sunset warning This field will be deprecated on 2026-06-30
video_segment_views
Field label Video segment views
Field type metric
Data type int.number.value
⚠️ Sunset warning This field will be deprecated on 2026-06-30
mobile_views
Field label Mobile views
Field type metric
Data type int.number.value
🚫 Deprecated Deprecated on 2017-09-01
visitors_yearly
Field label Yearly visitors
Field type metric
Data type int.number.value
⚠️ Sunset warning This field will be deprecated on 2026-06-30
target_conversion
Field label Activity conversion
Field type metric
Data type int.number.value
⚠️ Sunset warning This field will be deprecated on 2026-06-30

ECOMMERCE

tracking_code
Field label Tracking code
Description The campaign value passed in on the hit
Field type dimension
Data type string.text.value
revenue
Field label Revenue
Field type metric
Data type float.currency.value
orders
Field label Total orders
Field type metric
Data type int.number.value
orders_per_visit
Field label Orders per visit
Field type metric
Data type float.number.value
units
Field label Units
Description The total units that were ordered for the selected time period
Field type metric
Data type int.number.value
carts
Field label Carts
Field type metric
Data type int.number.value
cart_views
Field label Cart views
Field type metric
Data type int.number.value
cart_additions
Field label Cart additions
Field type metric
Data type int.number.value
cart_removals
Field label Cart removals
Field type metric
Data type int.number.value
checkouts
Field label Checkouts
Field type metric
Data type int.number.value

GEOGRAPHIC LOCATION

geo_city
Field label Geographic city
Description City (information from Digital Envoy)
Field type dimension
Data type string.geo.city
geo_country
Field label Geographic country
Description Country (information from Digital Envoy)
Field type dimension
Data type string.geo.country
geo_region
Field label Geographic region
Description Region / State (information from Digital Envoy)
Field type dimension
Data type string.geo.region
geo_dma
Field label Geographic designated market area
Field type dimension
Data type string.text.value

LOCATION

state
Field label State/region
Description Geographic region
Field type dimension
Data type string.geo.region
language
Field label Language
Description The language setting in the visitor's browser
Field type dimension
Data type string.language.value

MARKETING CHANNEL

marketing_channel
Field label Marketing channel
Field type dimension
Data type string.text.value
marketing_channel_detail
Field label Marketing channel detail
Field type dimension
Data type string.text.value

MOBILE

mobile_device_number
Field label Mobile device number
Field type dimension
Data type string.text.value
mobile_device_name
Field label Mobile device name
Description Groups mobile devices by the device name. For iOS, the device name is a comma-separated, two-digit string that identifies the iOS device. The first number typically represents the device generation, and the second number typically versions different members of the device family
Field type dimension
Data type string.text.value
mobile_device_type
Field label Mobile device type
Description Groups mobile devices into mobile phones, tablets, e-readers, gaming consoles, televisions, set-top boxes, media players and other high-level categories to let you see the distribution between mobile device types
Field type dimension
Data type string.text.value
entry_page
Field label Entry page
Description The pages on your site that are the first ones seen by new visits
Field type dimension
Data type string.text.value
entry_page_original
Field label Entry page (original)
Description The first page viewed for first-time visitors to your site
Field type dimension
Data type string.text.url
exit_page
Field label Exit page
Field type dimension
Data type string.text.value

QUERY

system_metadata.query_date_range_start
Field label Start date
Description The start date of the requested query
Field type dimension
Data type string.time.date
system_metadata.query_date_range_end
Field label End date
Description The end date of the requested query
Field type dimension
Data type string.time.date
system_metadata.query_timezone
Field label Timezone
Description The timezone that is supplied to the query
Field type dimension
Data type string.time.timezone
system_metadata.query_filters
Field label Filters
Description All filters used in the query
Field type dimension
Data type string.text.json
system_metadata.query_date_start
Field label Start
Description When the query was started
Field type dimension
Data type string.time.datetime
system_metadata.query_date_end
Field label End
Description When the query completed
Field type dimension
Data type string.time.datetime
system_metadata.query_duration
Field label Duration
Description The duration in seconds of the query
Field type dimension
Data type int.duration.seconds
system_metadata.query_accounts
Field label Accounts
Description A list of accounts of which the data was pulled from
Field type dimension
Data type string.text.json
system_metadata.query_excluded_accounts
Field label Excluded invalid accounts
Description A list of unavailable accounts excluded from the query due to the "Exclude invalid accounts" setting
Field type dimension
Data type string.text.json

REFERRER

referrer
Field label Referrer
Description The domain or URL where your visitors came from before they arrived at your site
Field type dimension
Data type string.text.url
referrer_type
Field label Referrer type
Description Hard drive referrers are recorded when visitors click a link in an HTML document located on their own hard drive and arrive at your site as a result. Other website referrers are recorded when visitors click a link located on a page on another website (not defined as part of your site) and arrive at your website. Search engine referrers are recorded when visitors use a search engine to access your site
Field type dimension
Data type string.text.value
referrer_domain
Field label Referrer domain
Description The base domain, without the query string or subdirectories, where your visitors came from before they arrived at your site
Field type dimension
Data type string.text.value
referrer_domain_original
Field label Referrer domain (original)
Field type dimension
Data type string.text.value

SEARCH ENGINE

search_engine
Field label Search engine
Description Which search engines that people are using to find your web page
Field type dimension
Data type string.text.value
search_engine_paid
Field label Search engine (paid)
Description Which paid-keyword search engines that people are using to find your web page
Field type dimension
Data type string.text.value
search_engine_natural
Field label Search engine (natural)
Description Which natural-keyword search engines people are using to find your web page
Field type dimension
Data type string.text.value
search_engine_natural_keyword
Field label Search engine keyword (natural)
Description A breakdown of natural search keywords that have been used to find your site
Field type dimension
Data type string.text.value

SEGMENT

segment
Field label Segment
Field type dimension
Data type string.text.value
segment_id
Field label Segment ID
Field type dimension
Data type string.text.value

SESSION

time_spent_visit_bucketed
Field label Time spent per visit (bucketed)
Field type dimension
Data type string.text.value
time_spent_page
Field label Time spent on page (granular)
Field type dimension
Data type int.number.value
time_spent_page_bucketed
Field label Average time spent on page (bucketed)
Field type dimension
Data type string.text.value
time_prior
Field label Time prior to event
Description The amount of time that passes before a selected conversion event occurs in a visit
Field type dimension
Data type string.text.value
visit_number
Field label Visit number
Description The visit number for each visitor that comes to your site
Field type dimension
Data type int.number.value
days_since_last_visit
Field label Days since last visit
Field type dimension
Data type int.number.value
return_frequency
Field label Return frequency
Description The number of visitors who returned to your site within one of the following categories (representing the time lapse between visits): less than 1 day, 1-3 days, 3-7 days, 8-14 days, 14 days to 1 month and longer than 1 month
Field type dimension
Data type string.text.value
page_events
Field label Page events
Field type metric
Data type int.number.value
products
Field label Product views
Field type metric
Data type int.number.value
pageviews
Field label Total page views
Field type metric
Data type int.number.value
pageviews_per_visit
Field label Average page views per visit
Field type metric
Data type float.number.value
single_page_visits
Field label Single page visits
Field type metric
Data type int.number.value
time_spent
Field label Total time spent (seconds)
Field type metric
Data type int.number.value
time_spent_visit
Field label Time spent per visit (seconds)
Field type metric
Data type float.number.value
time_spent_visitor
Field label Time spent per visitor (seconds)
Field type metric
Data type float.number.value
entries
Field label Entries
Field type metric
Data type int.number.value
entrance_rate
Field label Entrance rate
Field type metric
Data type float.number.ratio
exits
Field label Exits
Field type metric
Data type int.number.value
exit_rate
Field label Exit rate
Field type metric
Data type float.number.ratio

TIME

today
Field label Today
Description Today's date, e.g. 2017-01-31
Field type dimension
Data type string.time.date
Destinations API, Data warehouse
year
Field label Year
Field type dimension
Data type string.time.year
year_of_week
Field label Year of week (Sun-Sat)
Field type dimension
Data type string.time.year
year_of_week_iso
Field label Year of week (Mon-Sun)
Field type dimension
Data type string.time.year
year_month
Field label Year & month
Field type dimension
Data type string.time.yearmonth
quarter
Field label Quarter
Field type dimension
Data type string.time.quarter
month
Field label Month
Field type dimension
Data type string.time.month
year_week
Field label Year & week (Sun-Sat)
Field type dimension
Data type string.time.yearweek
year_week_iso
Field label Year & week (Mon-Sun)
Field type dimension
Data type string.time.yearweekiso
week
Field label Week (Sun-Sat)
Field type dimension
Data type string.time.week
week_iso
Field label Week (Mon-Sun)
Field type dimension
Data type string.time.weekiso
day_of_week_name
Field label Day of week (Sun-Sat)
Field type dimension
Data type string.time.dayofweek
day_of_week_name_iso
Field label Day of week (Mon-Sun)
Field type dimension
Data type string.time.dayofweekiso
date
Field label Date
Field type dimension
Data type string.time.date
day_of_month
Field label Day of month
Field type dimension
Data type string.time.dayofmonth
hour
Field label Hour
Field type dimension
Data type string.time.hour

TRAFFIC SOURCE

first_touch_channel
Field label First touch channel
Field type dimension
Data type string.text.value
first_touch_channel_detail
Field label First touch channel detail
Field type dimension
Data type string.text.value
last_touch_channel
Field label Last touch channel
Field type dimension
Data type string.text.value
last_touch_channel_detail
Field label Last touch channel detail
Field type dimension
Data type string.text.value
marketing_channel_last_touches
Field label Marketing channels
Field type metric
Data type int.number.value
campaigns
Field label Campaign click-throughs
Field type metric
Data type int.number.value
referrers
Field label Referrers
Field type metric
Data type int.number.value
searches
Field label Searches
Field type metric
Data type int.number.value
new_engagements
Field label New engagements
Field type metric
Data type int.number.value

VIDEO CONTENT

video_name
Field label Video name
Field type dimension
Data type string.text.value

VIDEO TRACKING

video_play
Field label Video starts
Field type metric
Data type int.number.value
video_start
Field label Video started
Description Indicates that a visitor has viewed some portion of a video
Field type metric
Data type int.number.value
video_progress_10
Field label Video progress 10%
Field type metric
Data type int.number.value
video_progress_25
Field label Video progress 25%
Field type metric
Data type int.number.value
video_progress_50
Field label Video progress 50%
Field type metric
Data type int.number.value
video_progress_75
Field label Video progress 75%
Field type metric
Data type int.number.value
video_progress_95
Field label Video progress 95%
Field type metric
Data type int.number.value
video_complete
Field label Video completed
Description Indicates that a visitor has viewed a complete video or ad
Field type metric
Data type int.number.value
video_time
Field label Video time
Description Total time spent viewing the video
Field type metric
Data type int.number.value
video_total_time
Field label Video total time
Field type metric
Data type int.number.value
video_ad_time
Field label Video ad time
Field type metric
Data type int.number.value
video_ad_complete
Field label Video ad complete
Description Indicates that a visitor has viewed a complete ad
Field type metric
Data type int.number.value

VISITS

time_spent_hms
Field label Total time spent (h:m:s)
Field type metric
Data type string.time.hms
visits
Field label Total visits
Field type metric
Data type int.number.value
visitors
Field label Total visitors
Description Unique visitors represent the number of de-duplicated (counted only once) visitors to your website over the course of a specified time period. A unique visitor is determined with cookies. Unique visitors are calculated based on the selected reporting period. Any visitor during that reporting period will be counted only once
Field type metric
Data type int.number.value
avg_visit_depth
Field label Average visit depth
Field type metric
Data type float.number.value
bounces
Field label Bounces
Field type metric
Data type int.number.value
bounce_rate
Field label Bounce rate
Field type metric
Data type float.number.ratio
avg_page_depth
Field label Average page depth
Field type metric
Data type float.number.value
avg_time_spent_site
Field label Average time spent on site (min)
Field type metric
Data type float.number.value
avg_time_spent_site_hms
Field label Average time spent on site (h:m:s)
Field type metric
Data type string.text.value

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