---
title: "Criteo updates"
slug: "criteo-updates"
description: "Learn about updates to the Criteo data source, including new or deprecated fields and other relevant changes. "
updated: 2025-07-22T10:18:53Z
published: 2025-07-29T08:46:55Z
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.supermetrics.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Criteo updates

Updates on the Criteo data source, including new metrics, dimensions, and other features.

## Nov. 2021

2021-11-09:

The data source has been updated to Criteo API v2021-10.

## March 2021

2021-03-09:

The data source has been updated to the new Criteo API v2021-01. This update has caused the following updates/changes.

These fields have been renamed:

- Cost per order = CPO (cost per order)
- Effective cost = COS (cost of sale)

These fields have been replaced with new fields, the original ones will return a blank now if used:

| Deprecated Field | Use instead... |
| --- | --- |
| Budget type | Budget strategy |
| Post-view conversion rate | Conversion rate, with appropriate conversion window setting |
| Cost per post-view order | CPO (cost per order), with appropriate conversion window setting |
| Cost per order post-click + post-view | CPO (cost per order), with appropriate conversion window setting |
| Post-click sales | Sales, with appropriate conversion window setting |
| Post-view sales | Sales, with appropriate conversion window setting |
| Post-view sales (sales_pc_pv version) | Sales, with appropriate conversion window setting |
| All post-click sales | Sales, with appropriate conversion window setting |
| Effective cost of post-view sales | COS (cost of sale), with appropriate conversion window setting |
| Effective cost of post-click + post-view sales | COS (cost of sale), with appropriate conversion window setting |
| Post-click revenue generated | Revenue, with appropriate conversion window setting |
| Post-view revenue generated | Revenue, with appropriate conversion window setting |
| Revenue generated post-click + post-view | Revenue, with appropriate conversion window setting |
| Campaign | Ad set name |
| Campaign ID | Ad set ID |
| Campaign status | Ad set status |
| Campaign bid type | Ad set bid type |
| Bid value | Ad set bid value |

These fields have been deprecated and have no replacements and will return blank now if used:

- Budget
- Budget ID
- Budget remaining updated
- Total budget
- Maximum impressions
- Same device post-click sales
- Non-deduplicated post-click sales
- Non-deduplicated post-view sales
- Non-deduplicated post-click revenue generated
- Non-deduplicated post-view revenue generated
- Effective cost per click (eCPC)
- Category product amount
- Category average price

New fields:

- Advertiser name
- Advertiser ID
- Devices
- OS
- Budget renewal
- Budget delivery smoothing
- Budget delivery week
- Targeted environments
- Targeted devices
- Targeted operating systems
- Targeted countries
- Targeted subdivisions
- Targeted zip codes
- Frequency
- Viewed displays
- Unviewed displays
- Untracked displays
- Qualified visits
- Visits
- Cost per visit
- Bounce rate
- Potential displays
- Post-install sales
- App installs
- Post-install conversion rate
- Post-install cost of sale
- Post-install order value
- Cost per install
- Install rate
- Post-install cost per order
- Post-install ROAS
- Store ROAS
- Store sales
- Store revenue

New advanced setting for conversion window has been added.

## Aug. 2020

2020-08-27 -

Support added for 'Audience' report, which added these new fields:

- Audience ID
- Audience name
- Audience description
- Audience creation date
- Audience update date
- Audience lines
- Audience email lines
- Audience email matches

## Feb. 2019

2019-02-27:

The Criteo connector had been updated to use the REST API instead of the deprecated SOAP API. There may be differences in field availability and naming as it's a different API.

The updated field list can be found under [https://supermetrics.com/api/getFields?ds=CRI](https://supermetrics.com/api/getFields?ds=CRI), and the known changes are listed below.

Deprecated Dimensions:

- Selected category

Deprecated Metrics:

- Impression win
- Campaign remaining days

New Dimensions:

- Campaign type
- Budget type

New Metrics:

- Post-click sales
- Post-view sales
- Non-deduplicated post-click sales
- Non-deduplicated post-view sales
- All post-click sales
- Same device post-click sales
- Post-click revenue generated
- Post-view revenue generated
- Revenue generated post-click + post-view
- Non-deduplicated post-click revenue generated
- Non-deduplicated post-view revenue generated
- Cost per post-view order
- Cost per order post-click + post-view
- Exposed users
- Audience
- Reach
- Average cart
- Effective cost per click
- Effective cost of post-view sales
- Effective cost of post-click + post-view sales
- Return on advertising spending
- Advertiser value
- Cost of advertiser value

Some field names have been changed to use the current names in Criteo. If a field is missing that is not listed above, check if it has a new name.