Updates on the Criteo data source, including new metrics, dimensions, and other features.
Nov. 2021
2021-11-09:
The data source has been updated to Criteo API v2021-10.
March 2021
2021-03-09:
The data source has been updated to the new Criteo API v2021-01. This update has caused the following updates/changes.
These fields have been renamed:
Cost per order = CPO (cost per order)
Effective cost = COS (cost of sale)
These fields have been replaced with new fields, the original ones will return a blank now if used:
Deprecated Field | Use instead... |
|---|---|
Budget type | Budget strategy |
Post-view conversion rate | Conversion rate, with appropriate conversion window setting |
Cost per post-view order | CPO (cost per order), with appropriate conversion window setting |
Cost per order post-click + post-view | CPO (cost per order), with appropriate conversion window setting |
Post-click sales | Sales, with appropriate conversion window setting |
Post-view sales | Sales, with appropriate conversion window setting |
Post-view sales (sales_pc_pv version) | Sales, with appropriate conversion window setting |
All post-click sales | Sales, with appropriate conversion window setting |
Effective cost of post-view sales | COS (cost of sale), with appropriate conversion window setting |
Effective cost of post-click + post-view sales | COS (cost of sale), with appropriate conversion window setting |
Post-click revenue generated | Revenue, with appropriate conversion window setting |
Post-view revenue generated | Revenue, with appropriate conversion window setting |
Revenue generated post-click + post-view | Revenue, with appropriate conversion window setting |
Campaign | Ad set name |
Campaign ID | Ad set ID |
Campaign status | Ad set status |
Campaign bid type | Ad set bid type |
Bid value | Ad set bid value |
These fields have been deprecated and have no replacements and will return blank now if used:
Budget
Budget ID
Budget remaining updated
Total budget
Maximum impressions
Same device post-click sales
Non-deduplicated post-click sales
Non-deduplicated post-view sales
Non-deduplicated post-click revenue generated
Non-deduplicated post-view revenue generated
Effective cost per click (eCPC)
Category product amount
Category average price
New fields:
Advertiser name
Advertiser ID
Devices
OS
Budget renewal
Budget delivery smoothing
Budget delivery week
Targeted environments
Targeted devices
Targeted operating systems
Targeted countries
Targeted subdivisions
Targeted zip codes
Frequency
Viewed displays
Unviewed displays
Untracked displays
Qualified visits
Visits
Cost per visit
Bounce rate
Potential displays
Post-install sales
App installs
Post-install conversion rate
Post-install cost of sale
Post-install order value
Cost per install
Install rate
Post-install cost per order
Post-install ROAS
Store ROAS
Store sales
Store revenue
New advanced setting for conversion window has been added.
Aug. 2020
2020-08-27 -
Support added for 'Audience' report, which added these new fields:
Audience ID
Audience name
Audience description
Audience creation date
Audience update date
Audience lines
Audience email lines
Audience email matches
Feb. 2019
2019-02-27:
The Criteo connector had been updated to use the REST API instead of the deprecated SOAP API. There may be differences in field availability and naming as it's a different API.
The updated field list can be found under https://supermetrics.com/api/getFields?ds=CRI, and the known changes are listed below.
Deprecated Dimensions:
Selected category
Deprecated Metrics:
Impression win
Campaign remaining days
New Dimensions:
Campaign type
Budget type
New Metrics:
Post-click sales
Post-view sales
Non-deduplicated post-click sales
Non-deduplicated post-view sales
All post-click sales
Same device post-click sales
Post-click revenue generated
Post-view revenue generated
Revenue generated post-click + post-view
Non-deduplicated post-click revenue generated
Non-deduplicated post-view revenue generated
Cost per post-view order
Cost per order post-click + post-view
Exposed users
Audience
Reach
Average cart
Effective cost per click
Effective cost of post-view sales
Effective cost of post-click + post-view sales
Return on advertising spending
Advertiser value
Cost of advertiser value
Some field names have been changed to use the current names in Criteo. If a field is missing that is not listed above, check if it has a new name.